2015_AAA_D2_Book_Final
Transcription
2015_AAA_D2_Book_Final
DELAWARE | DC | MARYLAND | NEW JERSEY | NEW YORK | PENNSYLVANIA AMERICAN ADVERTISING AWARDS AAF DISTRICT 2 The American Advertising Awards is the advertising industry’s largest and most representative competition, attracting over 50,000 entries every year in local competitions. The mission of the competition is to recognize and reward creative excellence in the art of advertising. Conducted annually by the American Advertising Federation (AAF), the local Awards is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national Awards competition. Entering the competition supports our entire industry, because the AAF and its local and district affiliates use the proceeds to enhance advertising through programs such as public service, internships, advocacy groups, advertising education, and consumer awareness. Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluate all creative dimensions of every entry. In each category, a GOLD ADDY is recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition. Entries that are also considered outstanding and worthy of recognition receive a SILVER ADDY. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category. DENOTES A GOLD ADDY WINNER DENOTES A SILVER ADDY WINNER JUDGES Antonio Arias, CD, Refuse/Y&R Jason Gorman, VP, CD, Publicis Dan Chaparro, Head of Design, Citi Jeremy Filgate, VP, CD, Publicis Dennis Greeley, CD, Publicis Joshua Grossberg, GCD, McCann Gil Arevalo, CD, Refuse/Y&R Lee St. James, ECD Grey Harrison Luongtran, ACD, Chiat Michelle Spivak, ACD, Code&Theory Ingrid Ducmanis, CD Nader Ashway Founder, CD, Moddern LETTER FROM THE GOVERNOR Dear District Two American Advertising Work Participants, Thank you and congratulations to all the clubs who participated in this year’s American Advertising Awards competition! It was a great year with 12 of 13 clubs who participated and included 163 participating companies totaling over 480 entries competing at the District Two (regional) level. And please keep in mind that these entries we’re all winners at their local level. Winning at the District Two level is another testament to the prestige of the competition. The District Two competition is one of the toughest regions to compete in- if you survive, win and advance at this level to Nationals, you’ve really done yourself, your agency, and your local club proud. The 12 clubs that participated in this year’s American Advertising Awards represented New York, Pennsylvania, New Jersey, Maryland, Delaware, and the District of Columbia. Thanks to the club presidents, American Advertising Awards chairs and executive directors who made this three-tiered competition a smooth one. Thanks also to District Two American Advertising Awards committee and judges that labored long and hard to conduct our judging in just one day. And finally, thanks to BBDO New York for hosting this year’s judging event. Again, thank you for your hard work and participation, congratulations to all those that won at the local level, and of course best of luck to those that went on to compete at the national level. Sincerely Cynthia Park Governor, AAF District Two SALES PROMOTION 4 COLLATERAL MATERIAL 5 DIRECT MARKETING 8 OUT OF HOME 10 PRINT 10 DIGITAL ADVERTISING 12 RADIO 16 TELEVISION 16 INTEGRATED CAMPAIGNS 20 ADVERTISING FOR THE ARTS & SCIENCES 22 PUBLIC SERVICE 23 ADVERTISING INDUSTRY SELF-PROMOTION 24 ELEMENTS OF ADVERTISING 26 STUDENT WINNERS 31 STUDENT JUDGES AWARD OF EXCELLENCE 35 STUDENT BEST OF SHOW 35 JUDGES AWARD OF EXCELLENCE 38 BEST OF SHOW 40 SALES PROMOTION SALES PROMOTION Sales Kit or Product Information Sheets Kalico Design : Entrant AOPA Foundation : Advertiser AOPA Foundation Fundraising Marketing Collateral Kimberly Dow, Creative & Art Director Jen Tyler, Graphic Designer Graphcom, Inc., Printer AOPA Foundation, Photography SALES PROMOTION Single Unit Mangos : Entrant Arcane Bunny Society : Advertiser Arcane Bunny Soap Labels Justin Moll, Creative Director Jennifer Moll, Associate Creative Director SALES PROMOTION Campaign Kaineg } Web & Print Design : Entrant Baby Pibu : Advertiser Baby Pibu Essential Skincare Kit Meghan Hale, Chief Marketing Officer Emily Kaineg, Chief Operating Officer Kristin Kaineg, Creative Director & Designer SALES PROMOTION Campaign BBDO New York : Entrant Campbell’s Soup Company : Advertiser Campbell’s Can Costumes David Lubars/Greg Hahn, Chief Creative Officer Toygar Bazarkaya, Executive Creative Director Jim Cancelliere/Danny Adrain, Associate Creative Director Danny Adrian, Art Director Roberto Danino, Copywriter Teresa Lai/Olivia Boutcher/Emily Mohr, Agency Producer Katie Johnson, Art Buyer Billy Siegrist, Photographer Christopher Lee, Illustrator Chris D’Andrea, Animation Colleen Cook, Developer 6 COLLATERAL MATERIAL SALES PROMOTION Branded Environment Entrant : Wall-to-Wall Studios Advertiser : Choolaah Indian BBQ, Wholesome International Choolaah Indian BBQ, Branded Environment Larkin Werner, Creative Director James Nesbitt, Creative Officer, Wholesome International Doug Dean, Art Director Ann Trondle-Price, Writer Richard Kelly, Photographer SALES PROMOTION Branded Environment Entrant : Spark Advertiser : Paxos Restaurants Torre Restaurant Branding Denis Aumiller, Creative Director Laura Dubbs, Graphic Designer Actual size surfboards were placed inside The Surf Pittsburgh Surf Shop. Actual size surfboards were placed inside The Surf Pittsburgh Surf Shop. Motion activated devices where attached Motion activated devices where attached to the boards that triggered a recording of to the boards that triggered a recording of “THE PITTSBURGH SURF REPORT”. “THE PITTSBURGH SURF REPORT”. SALES PROMOTION SALES PROMOTION - Campaign Entrant : Brunner Advertiser : Surf Pittsburgh Surf Pittsburgh POP Rob Schapiro, Chief Creative Officer Jay Giesen, Executive Creative Director Dave Vissat, Creative Director Maria Tarquinio, Associate Creative Director Dan Magdich, Associate Creative Director Kevin Corfield, Associate Creative Director Kim Tarasi, Director of Creative Operations COLLATERAL MATERIAL COLLATERAL MATERIAL Entrant : Ogilvy Washington Advertiser : American Petroleum Institute American Petroleum Institute State of American Energy Report Allyson Hummel, Creative Director Shannon Benson, Art Director Ron Twyman, Project & Production Director Meghan Kotlanger, Producer Kathy Baird, Todd Irons, Account Management MOSAIC, Printing 7 COLLATERAL MATERIAL COLLATERAL MATERIAL Single unit Entrant : Mangos Advertiser : Brilliant Graphics Brilliant Mind Brochure Justin Moll, Creative Director Colleen Brach, Senior Copywriter Michael Furman, Photographer Brilliant Graphics, Printer COLLATERAL MATERIAL Magazine Design Entrant : Spark Advertiser : C. F. Martin & Co. Martin Journal Vol. 1 2014 Denis Aumiller, Art Director Scott Byers, Copywriter Laura Dubbs, Graphic Designer Amani Duncan, Editor-in-Chief Dick Boak, Editor COLLATERAL MATERIAL Book Design Entrant : White Bicycle Advertiser : Burchfield Penney Art Center Charles Burchfield “Exalted Nature” Book Kyle Morrissey, Designer Brian Grunert, Designer Nancy Weekly, Curator Audrey Lewis, Curator Thomas Padon, Director Tony Bannon, Director Kathleen Heyworth, Marketing Manager Keller Bros. & Miller, Inc., Printer COLLATERAL MATERIAL Entry ID: 10A -62208-02-PIT Category: 10A - Single Silver ADDY Award Entrant : Brunner Advertiser : W. R. Case & Sons Case Knives - Romances Rob Schapiro, Chief Creative Officer Jay Giesen, Executive Creative Director Dave Vissat, Creative Director Derek Julin, ACD, Art Director Kevin Corfield, ACD Copywriter Mary Kay Modaffari, Account Director Kim Tarasi, Project Director Linda Twining, Production Supervisor Production Supervisor, Photographer Dwight Pritchett, Retoucher 8 COLLATERAL MATERIAL DOGS HAVE EVOLVED TO HIDE PAIN AND ILLNESS FROM THE PACK. YOU’RE HIS PACK. COLLATERAL MATERIAL Single Entrant : SmithGifford Advertiser : Voyce The Pack Matt Smith, CEO Bill Cutter, Creative Director Lisa Biskin, Creative Director Trisha Pierce, Account Director GIVE YOUR DOG A VOYCE. WEARABLE TECHNOLOGY FOR DOGS. COLLATERAL MATERIAL Single Entrant : Crowley Webb Advertiser : Praxis Praxis B to B 2015 Calendar Matt Low, Copywriter Kelly Gambino, Art Director David Buck, Creative Director Robbie Bolt, Production Artist Cohber, Printer Innovative Integrated Solutions, Boxes Mary Kroll, Production Manager Matt McCarthy, Print Production Coordinator Chelsea Aures, Account Executive PRESORTED FIRST-CLASS MAIL U.S. POSTAGE PAID ROCHESTER, NY PERMIT NO. 491 John Q. Sample 123 Any Street Anytown, US 45678 COLLATERAL MATERIAL Campaign Entrant : Brunner Advertiser : Surf Pittsburgh Surf Pittsburgh Posters Rob Schapiro, Chief Creative Officer Jay Giesen, Executive Creative Director Dave Vissat, Creative Director Maria Tarquinio, Associate Creative Director Dan Magdich, Associate Creative Director Kevin Corfield, Associate Creative Director Kim Tarasi, Director of Creative Operations Tom Karcher, Retoucher Linda Twining, Director of Print Production Director of Print Production, Photographer It was owned by a littLe old laDy who only droVe arOunD the cOrner. (To the smOKe shop for a daily cartoN of cheap ciGs.) The previous oWner Only toOk it ouT on weekEnds. (DoWn to the nude bEacH.) Who knOws what half-truths that used car sleaze is telling you? At Smiling Ted’s, we don’t sell you the caR we’re trying to get rid of – we Find the ONe you neEd. Who knOws what half-truths that used car sleaze is telling you? At Smiling Ted’s, we don’t sell you the caR we’re trying to get rid of – we Find the ONe you neEd. Smiling Ted’s Smiling Ted’s 1890 Bailey Ave. 716.89 6.3660 1890 Bailey Ave. 716.89 6.3660 Quality used cars COLLATERAL MATERIAL Campaign Silver ADDY Award Entrant : Gelia Advertiser : Smiling Ted’s Half-Truths Campaign Bill Paterson, Creative Director Kathy Kastan, Creative Director Pete Reiling, Illustrator Brittany Klotzbach, Project Manager Quality used cars 9 COLLATERAL MATERIAL / DIRECT MARKETING COLLATERAL MATERIAL Card Entrant : Wall-to-Wall Studios Advertiser : Sprague Pest Control Sprague Pest Control, Holiday Card Larkin Werner, Creative Director Jim Hargreaves, Designer COLLATERAL MATERIAL Invitation Entrant : Hickok Cole Creative Advertiser : Hickok Cole Creative Art Night 2014 Invitation Sarah Barr, Creative Director Paul Bescher, Creative Strategist Noel Carson, Senior Marketing Manager DIRECT MARKETING Flat Entrant : BBDO New York Advertiser : Foot Locker The Holiday Card That Delivers David Lubars/Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director Danny Adrain, Art Director Roberto Danino, Copywriter Bhanu Arbuaratna, Designer Clemens Brandt/Carissa Ranelycke, Agency Producer Troy Tarwater/Janelle Van Wonderen/Nick Robbins/ Samuel Henderson, Account Manager DIRECT MARKETING 3-D Entrant : Gelia Advertiser : Independent Health Employer Direct Mail Bill Paterson, Creative Director Kathy Kastan, Creative Director Jason Yates, Art Director John Myers, Photography HacJob, Retouching Melissa Skipper, Account Executive Jon Boal, Account Executive Theresa Lorenz / Linda Batycki, Production Manager Kim Pentheros, Art Director 10 DIRECT MARKETING DIRECT MARKETING Other Merchandise Entrant : HZDG Inc. Advertiser : The Bozzuto Group Raise-the-Bar Mixology Kit Lauren Higgins, Senior Designer Diz Cohrs, Associate Creative Director Mike Palanza, Creative Director Tamara Dowd, VP, Executive Creative Director Amy Goff, Account Executive Maria Kimball, Account Supervisor DIRECT MARKETING Other Merchandise Entrant : Nium, Inc. Advertiser : Western PA Humane Society Western PA Humane Society 2015 Calendar Katy Ladner, Creative Director Michael Seidl, Senior Designer Kim Lenz, Contributing Photographer Anita Trimbur, Contributing Photographer Jane Galik, Contributing Photographer Sarah Shively, Contributing Photographer DIRECT MARKETING Other Merchandise Entrant : BBDO New York Advertiser : CVS Health The Last Pack David Lubars/Greg Hahn, Chief Creative Officer Tom Darbyshire, Executive Creative Director Quoc Doan, Art Director Mohamed Said, Copywriter Morgan Seamark/Francine Li/Justin Perrelli/Justin Clark, Account Manager Rich Santiago/Rebecca Nadilo, Planner OUT-OF-HOME Flat Entrant : BBDO New York Advertiser : Mars Chocolate North America/Snickers Snickers Window David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Danilo Boer/Grant Smith, Senior Creative Director Danilo Boer, Art Director Grant Smith, Copywriter Un Mariachi, Illustrator Susannah Keller/Josh Steinman/Mallory Ramos, Account Manager Crystal Rix, Planner 11 OUT-OF-HOME / PRINT OUT-OF-HOME Entrant : BBDO New York Advertiser : Foot Locker All Runners Welcome Poster Campaign (Silly/Beard/High Five/Close) David Lubars/Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director Grant Smith/Danilo Boer, Senior Creative Director Tricia Lentini, Agency Producer Troy Tarwater/Janelle Van Wonderen/Nick Robbins/ Samuel Henderson, Account Manager Brit Browning/Rhys Hillman, Planner OUT-OF-HOME Campaign Entrant : BBDO New York Advertiser : Mars Chocolate North America/Snickers Bites Snickers Bites Poster Campaign (Fox/Leopard/Bear) David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Danilo Boer/Grant Smith, Senior Creative Director Danilo Boer, Art Director Grant Smith, Copywriter Un Mariachi, Illustrator Susannah Keller/Josh Steinman/Mallory Ramos, Account Manager Crystal Rix, Planner OUT-OF-HOME Campaign Entrant : Goodby Silvestein & Partners Advertiser : The New York Post Made You Look Paul Caiozzo, Executive Creative Director Nathan Frank, Creative Director Paul Nowikowski, Art Director Craig Kind, Copywriter Michael Hagos, Art Director Sam Dolphin, Copywriter Dan Sormani, Head of Production Philip Cheaney, Production Designer Nancy Reyes, Managing Director Nate Baker, Assistant Account Manager CONSUMER OR TRADE PUBLICATION Four-color Entrant : BBDO New York Advertiser : Mars Chocolate North America/Snickers Peanut Butter Squared Nutcracker David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Zoe Kessler, Art Director Tom Mandel, Copywriter Betsy Jablow, Agency Producer Markku Lahdesmaki, Photographer Kirsten Flanik/Susannah Keller/Josh Steinman/ Mallory Ramos, Account Manager Crystal Rix, Planner 12 PRINT NEWSPAPER Color Entrant : BBDO New York Advertiser : Mars Chocolate North America/Snickers Santa David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Jens Waernes/Tom Kraemer, Senior Creative Director Betsy Jablow, Agency Producer Markku Lahdesmaki, Photographer Susannah Keller/Josh Steinman/Mallory Ramos, Account Manager Crystal Rix, Planner NEWSPAPER Color Entrant : MGH Advertiser : OLD BAY OLD BAY Baltimore Sun Print John Patterson, ECD / Copywriter David Wassell, CD / Art Director High Impact, Photographer Cheryl Peluso, Account Director Lindsey Halpin, Account Executive NEWSPAPER Black and White Entrant : BBDO New York Advertiser : Foot Locker All Runners Welcome Print Campaign (Beard/Close/Costumes/Silly) David Lubars/Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director Grant Smith/Danilo Boer, Senior Creative Director Tricia Lentini, Agency Producer Troy Tarwater/Janelle Van Wonderen/Nick Robbins/ Samuel Henderson, Account Manager Brit Browning/Rhys Hillman, Planner NEWSPAPER Color Entrant : BBDO New York Advertiser : Mars Chocolate North America/Snickers Bites Snickers Bites Print Campaign (Fox/Leopard/Bear) David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Danilo Boer/Grant Smith, Senior Creative Director Danilo Boer, Art Director Grant Smith, Copywriter Un Mariachi, Illustrator Susannah Keller/Josh Steinman/Mallory Ramos, Account Manager Crystal Rix, Planner 13 DIGITAL ADVERTISING DIGITAL ADVERTISING Products Entrant : AKQA Advertiser : Ubisoft Watch Dogs: Digital Shadow AKQA DC DIGITAL ADVERTISING Single Platform Consumer Entrant : Publicis Kaplan Thaler Advertiser : P&G/ ZzzQuil ZzzQuil Facebook Rob Feakins, Chief Creative Officer Joseph Johnson, Executive Creative Director Carlos Figueiredo, Creative Director Einav Jacubovich, Art Director Shloimy Notik, Copywriter Chad OΓÇÖConnel, Art Director Sara Knee, Strategist Shubhankar Goel, Analyst DIGITAL ADVERTISING Campaign Entrant : AKQA Advertiser : Ubisoft Ubisoft Watch Dogs: Digital Shadow AKQA DC DIGITAL ADVERTISING Campaign Entrant : BBDO New York Advertiser : Lowe’s Tap Thru David Lubars /Greg Hahn, Chief Creative Officer Tim Bayne/Lauren Connolly, Executive Creative Director Mike Sweeney/Molly Adler, Senior Creative Director Jake Blumenau/Vanessa Castaneda, Art Director Billy Custer, Copywriter David Rolfe/Kristin Tomborello/David Martinez / BreeAnn Stuart, Agency Producer Jim Reath/Bob Estrada/Heather Linde/Tyler Harris/ Amanda Burnett, Account Team Jake Mills Productions, Production Agency Lawrence Chen, Director 14 DIGITAL ADVERTISING who is the benefactor? teen wolf trailer scavenger hunt – 6/9/14 DIGITAL ADVERTISING Games Entrant : MTV Advertiser : MTV Teen Wolf - Trailer Scavenger Hunt Tom Fishman, VP, Content Marketing and Fan Engagement, MTV Digital Matt McDonough, Marketing Manager, MTV Consumer Marketing Brandon Freeberg, Supervising Producer, MTV Digital Jill Crawford, Project Manager, MTV Consumer Marketing Stephen Williams, Marketing Coordinator, MTV Consumer Marketing Rachel Manning, Production Assistant, MTV Digital Mindy Stockfield, SVP, MTV Consumer Marketing DIGITAL ADVERTISING Webisodes Entrant : BBDO New York Advertiser : PepsiCo/Mountain Dew Mini Mini-Series David Lubars/Greg Hahn, Chief Creative Officer Tim Bayne/Lauren Connolly, Executive Creative Director Dan Kelly/Todd Rone Parker, Associate Creative Director Todd Rone Parker, Art Director Dan Kelly, Copywriter Sofia Doktori/Brody Bernheisel/Daniel Ivanov/ Melissa Chester, Agency Producer Ladd Martin/Patrice Reiley/Kylie Halperin/Jillian Netzel, Account Manager Jessica Summerfield/Kevin Wang, Planner Nathan Love, Animation, Executive Producer Derrick Huang/Dennis Samatulski, Producer Joe Burrascano, Creative Director DIGITAL ADVERTISING Webisodes Entrant : Dick’s Sporting Goods Advertiser : Field & Stream Shops Behind the Traditions Justin Long, Manager of Creative Martin teeter, Videographer Mike Mauro, Mauro Media Travis Ford, Editor DIGITAL ADVERTISING Webisodes Entrant : Dick’s Sporting Goods - Field & Stream Advertiser : Field & Stream Shops Behind The Traditions - Caribou Justin Long, Manager of Creative Martin teeter, Videographer Mike Mauro, Mauro Media/Videographer Travis Ford, Editor 15 DIGITAL ADVERTISING DIGITAL ADVERTISING Internet Commercials Entrant : Publicis Kaplan Thaler Advertiser : P&G/ Pepto The Boy Raised by Goats Rob Feakins, Chief Creative Officer Joseph Johnson, Executive Creative Director Jeremy Filgate, Creative Director Silvina Guerreiro, Art Director Hoyt Dwyer, Copywriter Lauren Schneidmuller, Agency Executive Producer Sam Holst, Director Cushla Dillon, Editor Fiona King, Executive Producer DIGITAL ADVERTISING Internet Commercials Entrant : Get-Kinetic Advertiser : Crown Archetype Neil Patrick Harris: Choose Your Own Autobiography Book Trailer Kevin Hackenberg, Director Kathryn Lahr, Post-Producer/Editor Dana Michael, Producer Dan Gauthier, VFX/Colorist Dan La Porta, Sound Mix/Design DIGITAL ADVERTISING Branded Content more than 60 seconds Entrant : Publicis Kaplan Thaler Advertiser : P&G/ Pepto The Boy Raised by Goats Rob Feakins, Chief Creative Officer Joseph Johnson, Executive Creative Director Jeremy Filgate, Creative Director Silvina Guerreiro, Art Director Hoyt Dwyer, Copywriter Lauren Schneidmuller, Agency Executive Producer Sam Holst, Director Cushla Dillon, Editor Fiona King, Executive Producer Executive Producer, Executive Producer DIGITAL ADVERTISING Branded Content more than 60 seconds Entrant : BBDO New York Advertiser : Foot Locker HORSE With Harden David Lubars /Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director Jesse Snyder/James Kuczynski/Tim Wassler/ Ryan Lawrence, Associate Creative Director David Rolfe, Joe Croson, David Martinez, Eric Bloom, Courtney Fallow, Michael Gentile, Agency Producer Janelle Van Wonderen/Nick Robbins/Samuel Henderson, Account Manager Rhys Hillman, Brit Browning, Planner The Kitchen, Production Agency Lawrence Chen, Director Tinx Chan, Director of Photography Keith Vogelsong/Nick Divers, Editor Apollo Studios, Music Company 16 DIGITAL ADVERTISING DIGITAL ADVERTISING DIGITAL ADVERTISING - Campaign Entrant : BBDO New York Advertiser : Lowe’s Tap Thru David Lubars/Greg Hahn, Chief Creative Officer Tim Bayne/Lauren Connolly, Executive Creative Director Mike Sweeney/Molly Adler, Senior Creative Director Jake Blumenau/Vanessa Castaneda, Art Director Billy Custer, Copywriter David Rolfe, Kristin Tomborello, David Martinez, BreeAnn Stuart, Agency Producer Jim Reath/Bob Estrada/Heather Linde/Tyler Harris/ Amanda Burnett, Account Manager Jake Mills Productions, Production Agency Lawrence Chen, Director DIGITAL ADVERTISING DIGITAL ADVERTISING - Campaign Entrant : BBDO New York Advertiser : Mars Chocolate North America/Twix Bites #TBT Online Campaign (Dial Up/Flat Top/Y2K/Virtual Pet) David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Justin Bilicki/Matt Herr, Associate Creative Director David Rolfe, Amy Wertheimer,Alex Gianni, Patrick Smith, Agency Producer Susannah Keller/Lisa Piliguian/Phil Brolly/Ashley Gill/ Aparna Joshi, Account Manager Crystal Rix, Alaina Crystal, Planner Smuggler, Production Agency Jun Diaz, Director John Barr, Director of Photography Director of Photography, Executive Producer Alex Waite, Producer P.S. 260, Editorial Company DIGITAL ADVERTISING DIGITAL ADVERTISING - Campaign Entrant : Arnold Worldwide Advertiser : Progressive Baby Carrier/Burping/High Chair Pete Johnson/Wade Devers, Executive Creative Director Sean McBride, Group Creative Director Alyssa Wilson Georg, Art Director Joshua Kahn, Copywriter Jaime Guild, Producer Lauren Landry, Assistant Producer Kim Stevens, Business Affairs Milla Stolte, Planner Elliott Seaborn/Val Bettini/Caitlin Moran/Kelley Stenberg, Marketing Producer Marketing Producer, Production John LaChapelle, Executive Producer Barry Heaps, Line Producer 17 RADIO / TELEVISION RADIO Campaign Entrant : BBDO New York Advertiser : Visa Visa Checkout Radio Campaign (Gravitas/Butter) David Lubars /Greg Hahn, Chief Creative Officer Toygar Bazarkaya, Executive Creative Director Tom Kraemer/Jens Waernes, Senior Creative Director Tim Roan, Creative Director Tim Roan/Tom Mandel/Zoe Kessler, Copywriter Brian Mitchell/Georgie Turner, Agency Producer Olivia Farr/Jessica Townsley/Jessica Sinto/ Stephanie Repins/Frances Rivera/Cameron Cullman, Account Manager Mike Marinelli/Paul Weiss, Sound Mixer Sonic Union, SFX Company RADIO Campaign Entrant : Publicis Kaplan Thaler Advertiser : P&G/ ZzzQuil ZzzQuil Sleepline 2.0 Rob Feakins, Chief Creative Officer Joseph Johnson, Executive Creative Director Carlos Figueiredo, Creative Director Liz Rosenthal, Copywriter Jason Savage, Copywriter Larissa Kirschner, Copywriter James Rothwell, Copywriter Patrick Merrit, Copywriter Lauren Schneidmuller, Agency Executive Producer Agency Executive Producer, Producer Conrad Sanguineti, Audio Engineer TELEVISION :30 Entrant : DeVito/Verdi Advertiser : Herb Chamber Companies Trunk Sal DeVito, Creative Director Michael Vitiello, Art Director Richard Ostroff, Copywriter Karen Tomlin, Agency Producer Jeff Gorman, Director Mel Gragido, Production Company Producer Charly Bender, Editor Audrey Goss, Editorial Company Producer TELEVISION Campaign Entrant : DeVito/Verdi Advertiser : Herb Chamber Companies Herb Chambers Pre-Owned Sal DeVito, Creative Director Michael Vitiello, Art Director Richard Ostroff, Copywriter Jason Rogers, Art Director Bob Fremgen, Copywriter John DeVito, Copywriter Barbara Michelson, Agency Producer Karen Tomlin, Agency Producer Jeff Gorman, Director Director, Production Company Producer Charly Bender, Editor Audrey Goss, Editorial Company Producer 18 TELEVISION TELEVISION Products Entrant : BBDO New York Advertiser : GE Enhance Your Lighting David Lubars/Greg Hahn, Chief Creative Officer Michael Aimette, Executive Creative Director Anne Lac/Judd Counsell, Associate Creative Director Anne Lac, Art Director Judd Counsell, Copywriter Anthony Nelson/Darbi Fretwell/Rani Vaz, Agency Producer Brandon Fowler/Peter McCallum/Gabriela Benitez/ Sam White/David Slifer, Account Manager PrettyBird, Production Agency Tim & Eric, Director Director, Director of Photography Hillary Calhoun, Producer TELEVISION Products Entrant : BBDO New York Advertiser : Diageo/Guinness Barnes Sisters David Lubars/Greg Hahn, Chief Creative Officer Tom Darbyshire, Executive Creative Director Jim Cancelliere/Jon Yasgur, Associate Creative Director David Rolfe/Whitney Collins/Loren Parkins, Agency Producer Greg Miller, Photographer Gordon McLean/Sarah Greeley, Planner My Active Driveway, Editorial Company Andrew Knox Music, Music Company My Active Driveway, FX Company FX Company, Animation TELEVISION Outlets Entrant : BBDO New York Advertiser : Foot Locker No Rings David Lubars/Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director Alex Taylor/Jason Stefanik, Creative Director Jason Stefanik, Art Director Alex Taylor, Copywriter Anthony Curti, Agency Producer Troy Tarwater/Janelle Van Wonderen/Nick Robbins/ Samuel Henderson, Account Manager Brit Browning/Rhys Hillman, Planner O Positive/New York, Production Agency Production Agency, Director Marc Laliberte Else, Director of Photography Ralph Laucella/Marc Grill, Executive Producer 19 TELEVISION TELEVISION Outlets Entrant : BBDO New York Advertiser : Foot Locker Runners David Lubars/Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director Grant Smith/Danilo Boer, Senior Creative Director Tricia Lentini/Melissa Chester, Agency Producer Geoff McFetridge, Illustrator Troy Tarwater/Janelle Van Wonderen/Nick Robbins/ Samuel Henderson, Account Manager Brit Browning/Rhys Hillman, Planner Geoff McFetridge, Director Moving Colour, Editorial Company Editorial Company, Editorial Producer Daniel Koren, Composer Tom Jucarone, Sound Mixer TELEVISION Outlets Entrant : BBDO New York Advertiser : Foot Locker The Process David Lubars/Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director David Rolfe/Anthony Curti, Agency Producer Troy Tarwater/Janelle Van Wonderen/Nick Robbins/ Samuel Henderson, Account Manager Brit Browning, Planner O Positive/New York, Production Agency Jim Jenkins, Director Marc Laliberte Else, Director of Photography Ralph Laucella/Marc Grill, Executive Producer Executive Producer, Producer Mackenzie Cutler/Schmigital, Editorial Company Ian Mackenzie, Editor TELEVISION Services Entrant : BBDO New York Advertiser : GE Childlike Imagination David Lubars/Greg Hahn, Chief Creative Officer Michael Aimette, Executive Creative Director Eric Cosper, Senior Creative Director Nick Sonderup/Eric Goldstein, Creative Director Eric Goldstein, Art Director Nick Sonderup, Copywriter Anthony Nelson/Rani Vaz/Emma Armstrong/ Peter McCallum/Sam White, Agency Producer Jeff Kenyon/Gordon McLean, Planner MJZ, Production Agency Director Benoit Delhomme, Director of Photography Whitehouse, Editorial Company 20 TELEVISION TELEVISION Services Entrant : BBDO New York Advertiser : FedEx Skyscraper David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Jens Waernes/Tom Kraemer, Senior Creative Director Amy Wertheimer/Rani Vaz/Kirsten Flanik/Kathryn Brown/ Amanda Cruz, Agency Producer Sangeet Pillai, Planner O Positive/New York, Production Agency Jim Jenkins, Director Chris Soos, Director of Photography Number Six Edit, Editorial Company Editorial Company, Editor Henryboy, SFX Company TELEVISION Services Entrant : BBDO New York Advertiser : FedEx Don’t Count That David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Zoe Kessler, Art Director Tom Mandel, Copywriter Diane McCann, Agency Producer Kathryn Brown/Joshua Mesquita, Account Manager Sangeet Pillai, Planner Dummy Films, Production Agency Harold Einstein, Director Director, Editorial Company Ian Mackenzie, Editor TELEVISION Services Entrant : BBDO New York Advertiser : GE Ideas David Lubars/Greg Hahn, Chief Creative Officer Michael Aimette, Executive Creative Director Ralph Watson/Matt Vescovo, Art Director Greg Hahn, Copywriter Diane Hill/Rani Vaz, Agency Producer Brandon Fowler/Peter McCallum/Gabriela Benitez, Account Manager Jeff Kenyon, Planner Biscuit Filmworks/Los Angeles, Production Agency Noam Murro, Director Director, Director of Photography Jay Veal, Producer Rock Paper Scissors, Editorial Company 21 TELEVISION / INTEGRATED CAMPAIGNS TELEVISION Products Entrant : BBDO New York Advertiser : Mars Chocolate North America/Mars Bites Mars Bites TV Campaign (Intercom/Leisure Suit/Hairspray/Walkman) David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Senior Creative Director Justin Bilicki/Matt Herr, Associate Creative Director David Rolfe/Amy Wertheimer/Alex Gianni/Melissa Chester, Agency Producer Kathryn Brown/Joshua Steinman/Matt Theisen/ Aparna Joshi, Account Manager Crystal Rix, Planner O Positive/New York, Production Agency Jim Jenkins, Director Robert Gantz, Director of Photography Director of Photography, Executive Producer Mackenzie Cutler, Editorial Company Ian Mackenzie, Editor TELEVISION Services Silver ADDY Award Entrant : BBDO New York Advertiser : FedEx FedEx One Rate TV Campaign (Skyscraper/Good News, Bad News) David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Jens Waernes/Tom Kraemer, Senior Creative Director Jens Waernes, Art Director Amy Wertheimer/Rani Vaz, Agency Producer Kirsten Flanik/Kathryn Brown/Amanda Cruz, Account Manager Sangeet Pillai, Planner O Positive/New York, Production Agency Jim Jenkins, Director Director, Director of Photography Number Six Edit, Editorial Company INTEGRATED CAMPAIGNS Consumer Local Entrant : MDB Communications, Inc. Advertiser : International Spy Museum #MetroSmartSpy Gretchen Carswell, Associate Creative Director Gretchen Carswell, Art Director Evan Levent, Art Director Gretchen Carswell and Evan Levent, Writers Chris Kaczmarek, Designer O’Keyla Smith, Gary Duke, Account Management 22 INTEGRATED CAMPAIGNS M EAT Y ALS SPECI STEAK L MONTH AL INTEGRATED CAMPAIGNS Consumer Local Entrant : quench/PMG Advertiser : Hoss’s Steak & Sea House Hoss’s Steakmas Integrated Consumer Local John Gilbert, Creative Director/Writer Dave Spink, Associate Creative Director/Art Director Hutson Kovanda, Executive Creative Director Josh Pellman, Project Manager Emily Theurer, Brand Manager Matt Campbell, Agency Producer Greg Carney, Integrated Media Manager David Shoffner, Community Manager Darby Hughes, Strategic Planner Strategic Planner, Director Rebecca Senneway, Producer INTEGRATED CAMPAIGNS Consumer Regional / National Entrant : BBDO New York Advertiser : Anheuser-Busch/Bud Light Bud Light - Whatever Happens Integrated Campaign David Lubars/Greg Hahn, Chief Creative Officer Mike Smith/Ralph Watson, Executive Creative Director Rick Williams/Marcel Yunes, Creative Director Rick Williams/Marcel Yunes, Art Director Rick Williams/Marcel Yunes/Jessica Coulter/Matt Sorrell, Copywriter David Rolfe/Dan Blaney/Diane McCann/ Mona Lisa Farrokhnia, Agency Producer Jeff Adkins/Kevin Bogusz/Sean Brewster/Emily Eisenberg/ Zane Chao/Debbie Amsden/Larry Gies/Sean Girardin/ Shannon Smiley, Account Manager Sean Girardin/Shannon Smiley, Planner HeLo, Production Agency Production Agency, Director Bojan Bazelli, Director of Photography Justin Moore-Lewy/Robert Lewis, Executive Producer INTEGRATED CAMPAIGNS Consumer Regional / National Entrant : BBDO New York Advertiser : CVS Health Health Is Everything David Lubars/Greg Hahn, Chief Creative Officer Tom Darbyshire, Executive Creative Director Bill Schwab, Creative Director Quoc Doan/Bryan Barnes/Michael Vaughan/Jonathan Doucette/Anna Echiverri/Kim Baskinger/Kelly Kennedy/ Dan Cohen/Czar Dizon, Art Director Mohamed Said/Nedal Ahmed/Neil Levin/John Olson/ Annie Chiu/Jim Connolly/Dan Veltri/Susan Golkin, Copywriter John Connor/Garrett Mutz, Designer Morgan Seamark/Francine Li/Justin Perrelli/Justin Clark/ Cullen Schiele, Account Manager Rich Santiago/Rebecca Nadilo, Planner RSA/Public Record, Production Production, Director Trent Opaloch/Zak Mulligan, Director of Photography Tracie Norfleet/Jeremy Yaches, Executive Producer 23 TELEVISION / ADVERTISING FOR THE ARTS & SCIENCES INTEGRATED CAMPAIGNS Consumer Regional / National Entrant : BBDO New York Advertiser : Mars Chocolate North America/Mars Bites Mars Bites Integrated Campaign David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Justin Bilicki/Matt Herr, Associate Creative Director Justin Bilicki, Art Director Matt Herr, Copywriter David Rolfe/Amy Wertheimer/Alex Gianni/Patrick Smith/ BreeAnn Stuart, Whitney Husnik/Melissa Chester/Betsy Jablow/Len Rappaport/Albert Hajduk, Agency Producer Kathryn Brown/Susannah Keller/Lisa Piliguian/ Joshua Steinman/Phil Brolly/Matt Theisen/Ashley Gill/ Aparna Joshi, Account Manager Crystal Rix/Alaina Crystal, Planner O Positive/Smuggler/CHRLX, Production Agency Production Agency, Director Robert Gantz/John Barr, Director of Photography Rich/Ralph Laucella, Executive Producer ADVERTISING FOR THE ARTS & SCIENCES Poster Entrant : Garrison Hughes Advertiser : Heinz History Center Anticipation Bill Garrison, Copywriter Dave Hughes, Art Director Keri Tiani, Art Director Ilona Segedy, Copywriter Dave Bernhardt, Retoucher ADVERTISING FOR THE ARTS & SCIENCES Single Medium Campaign Entrant : Rapp / Spence / Taylor Advertiser : Seneca Park Zoo Society Zoobilation Posters Grant Taylor, Photographer Rachel Spence, Art Director/Designer Brian Rapp, Writer Jen Huspen, Account Executive Canfield & Tack, Printing ADVERTISING FOR THE ARTS & SCIENCES Integrated Campaign Entrant : Rapp / Spence / Taylor Advertiser : Seneca Park Zoo Society Zoobilation 2015 Campaign Brian Rapp, Writer Rachel Spence, Art Director/Designer Grant Taylor, Photographer Jen Huspen, Account Executive Canfield & Tack, Printing 24 ANTICIPATION. Experience the tasty new Heinz Exhibit. Opening September 6th. PUBLIC SERVICE PUBLIC SERVICE TV Entrant : Publicis Kaplan Thaler Advertiser : Ad Council Miscommunication Rob Feakins, Chief Creative Officer Scott Davis, Creative Director Larissa Kirschner, Creative Director Zak Kubert, Art Director Chris Muldoon, Agency Producer Adam Goldstein, Director Harvest, Production Company The Cutting Room, Edit House Light of Day, Visual Effects PUBLIC SERVICE TV Entrant : Publicis Kaplan Thaler Advertiser : Ad Council Directions Rob Feakins, Chief Creative Officer Scott Davis, Creative Director Larissa Kirschner, Creative Director Zak Kubert, Art Director Chris Muldoon, Agency Producer Adam Goldstein, Director Harvest, Production Company The Cutting Room, Edit House Light of Day, Visual Effects PUBLIC SERVICE Radio Entrant : Publicis Kaplan Thaler Advertiser : Anti-Defamation League Gay Wedding Rob Feakins, Chief Creative Officer Linda Kaplan Thaler, Chairman/Executive Creative Director Whitney Pillsbury, Group Creative Director Jason Graff, Creative Director Todd Perelmuter, Copywriter Theresa Notartomaso, Agency Producer Tony Mennuto, Director Chris Afzal, Audio Engineer PUBLIC SERVICE Radio Entrant : Publicis Kaplan Thaler Advertiser : Ad Council Miscommunication (Radio) Rob Feakins, Chief Creative Officer Scott Davis, Creative Director Larissa Kirschner, Creative Director Zak Kubert, Art Director Chris Muldoon, Agency Producer Adam Goldstein, Director Phantom, Audio House 25 PUBLIC SERVICE / ADVERTISING INDUSTRY PUBLIC SERVICE Radio Entrant : Arnold Worldwide Advertiser : Centers for Disease Control and Prevention Brett’s Tip Wade Devers/Pete Johnson, Executive Creative Director Sean McBride/Craig Miller, Group Creative Director Bill Girouard/Josh Tetrault, Creative Director Bill Girouard, Copywriter Tia Demelis, Producer David Entin, Assistant Producer Anne Joynt, Business Affairs Kelleen Peckham/Mike Patrick, Planners Paul Nelson/Lauren Hyatt/Allie Miller/Sarah Dombrowski, Marketing Producers Marketing Producers, Recording Studio Mike Secher, Recording Engineer PUBLIC SERVICE Radio Entrant : Publicis Kaplan Thaler Advertiser : Anti-Defamation League Police Officer Rob Feakins, Chief Creative Officer Linda Kaplan Thaler, Chairman/Executive Creative Director Whitney Pillsbury, Group Creative Director Jason Graff, Group Creative Director Todd Perelmuter, Copywriter Theresa Notartomaso, Agency Producer Tony Mennuto, Director Chris Afzal, Audio Engineer PUBLIC SERVICE Non-traditional Entrant : Tierney Advertiser : New York Restoration Project Not a Tree Patrick Hardy, Executive Creative Director Andrew Cahill, Creative Director Tracy Shinko, Senior Art Director Tom Adjemian, Integrated Producer Ben Wollman, Sr. Project Manager, Digital Lead Aaron Hann, Multi Media Specialist ADVERTISING INDUSTRY Collateral Entrant : Myers Creative Imaging Advertiser : Myers Creative Imaging Served John Myers, Photographer Karrie Gurnow, Art Director/Designer Robin Lohkamp, Copywriter Blayke Morrow, Retoucher Printed on Xerox iGen 150 Press with Matte Dry Ink, Printer 26 life is a character study. ADVERTISING INDUSTRY ADVERTISING INDUSTRY Print Entrant : 1 Trick Pony Advertiser : 1 Trick Pony 2014 Alcoholidays Calendar 1 Trick Pony ADVERTISING INDUSTRY Non-traditional Entrant : mPost Advertiser : Bentley Studio Bentley Studio Rob MacGowan, Editor Amir Elsaiegh, Animator Pete Mott, Producer Mark Fletcher, Producer ADVERTISING INDUSTRY Direct Marketing / Specialty Items Entrant : Partners and Napier Advertiser : Partners and Napier Jerry’s Superfly Sharon Napier, Chief Executive Officer Sarah Hanson, Chief Growth Officer Mike Baron, Creative Director Jeff Hopper, Creative Group Supervisor Dean Milliman, Creative Group Supervisor PJ Galgay, Senior Copywriter Scott Wolf, Senior Interactive Art Director Mallory Diamond, Account Executive Lisa Smith, Producer Producer, DP Matt Rankin, Production Erin Dwyer, Proofreading ADVERTISING INDUSTRY Cards Invitations or Announcements Entrant : ADG Creative Advertiser : ADG Creative Gumbo & Mistletoe Jeff Antkowiak, Chief Creative Officer Mary Wilcox, Associate Creative Director Kathe Flynn, Designer Maribel Costa, Director of Creative Services 27 ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING Logo Entrant : Wall-to-Wall Studios Advertiser : Choolaah Indian BBQ, Wholesome International Choolaah Indian BBQ, Logo Larkin Werner, Creative Director James Nesbitt, Creative Officer, Wholesome International Doug Dean, Art Director ELEMENTS OF ADVERTISING Logo Entrant : Marriner Marketing Advertiser : Marriott International, Inc. Marriott AproPoeΓÇÖs Logo Claudia Barac-Roth, Associate Creative Director Rob Ringle, Copywriter Jessica Painter, Senior Designer Jessica Guercio, Senior Account Executive Katie Crist, Traffic Manager ELEMENTS OF ADVERTISING Illustration Single Entrant : D4 Creative Group Advertiser : Pond Lehocky Stern Giordano George D4 Creative ELEMENTS OF ADVERTISING Illustration Single Entrant : D4 Creative Group Advertiser : Pond Lehocky Stern Giordano Barbara D4 Creative 28 ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING Illustration Single Entrant : D4 Creative Group Advertiser : Pond Lehocky Stern Giordano Fran D4 Creative ELEMENTS OF ADVERTISING Illustration Campaign Entrant : BBDO New York Advertiser : Foot Locker All Runners Welcome Print Campaign (Beard/Close/Costumes/Silly) David Lubars/Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director Grant Smith/Danilo Boer, Senior Creative Director Tricia Lentini, Agency Producer Troy Tarwater/Janelle Van Wonderen/Nick Robbins/ Samuel Henderson, Account Manager Brit Browning/Rhys Hillman, Planner ELEMENTS OF ADVERTISING Illustration Campaign Entrant : BBDO New York Advertiser : Mars Chocolate North America/Snickers Bites Snickers Bites Print Campaign (Fox/Leopard/Bear) David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Danilo Boer/Grant Smith, Senior Creative Director Danilo Boer, Art Director Grant Smith, Copywriter Un Mariachi, Illustrator Susannah Keller/Josh Steinman/Mallory Ramos, Account Manager Crystal Rix, Planner ELEMENTS OF ADVERTISING Illustration Campaign Entrant : D4 Creative Group Advertiser : Pond Lehocky Stern Giordano Pieced Together D4 Creative 29 ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING Photography Black & White Entrant : Cwenar Photography Advertiser : Santisima Dia de los Muertos (Day of the Dead) Tom Cwenar, Photographer/Director Bob Martin, Producer Mike Herbay, Assistant Cory Morton, Assistant/Photography Retoucher ELEMENTS OF ADVERTISING Photography Digitally Enhanced Entrant : Studio 2B Advertiser : Cohber, Inc. Blueberry Sea - Cohber Fuel, Texture Rich Brainerd, Photographer Rich Brainerd, Digital Lightning, Retoucher ELEMENTS OF ADVERTISING Photography Campaign Entrant : Cwenar Photography Advertiser : Santisima Dia de los Muertos (Day of the Dead) Tom Cwenar, Photographer/Director Bob Martin, Producer Mike Herbay, Assistant Cory Morton, Assistant/Photography Retoucher ELEMENTS OF ADVERTISING Photography Campaign Entrant : Myers Creative Imaging Advertiser : Myers Creative Imaging Served Photo Campaign John Myers, Photographer Karrie Gurnow, Art Director Blayke Morrow, Retoucher 30 ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING Photography Campaign Entrant : Grant Taylor Photography, Inc. Advertiser : Seneca Park Zoo Society Zoobilation 2014 Grant Taylor, Photographer Rachel Spence, Art Director Brian Rapp, Writer ELEMENTS OF ADVERTISING Animation or Special Effects Entrant : BBDO New York Advertiser : FedEx Growing Business David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Matt Vescovo, Senior Creative Director Alex Gianni/Amy Wertheimer, Agency Producer Kirsten Flanik/Kathryn Brown/Amanda Cruz/ Cailin Gibbons/Katie Gold, Account Manager Sangeet Pillai, Planner Smuggler, Production Agency Filip Engstrom, Director Erik Sohlstrom, Director of Photography Director of Photography, Executive Producer Andrew Colon/Martha Davis, Producer HutchCo Technologies, Editorial Company ELEMENTS OF ADVERTISING Animation or Special Effects Entrant : BBDO New York Advertiser : GE Ideas David Lubars/Greg Hahn, Chief Creative Officers Michael Aimette, Executive Creative Director Ralph Watson/Matt Vescovo, Art Directors Greg Hahn, Copywriter Diane Hill/Rani Vaz, Agency Producers Brandon Fowler/Peter McCallum Gabriela Benitez, Account Managers Jeff Kenyon, Planner Biscuit Filmworks/Los Angeles, Production Agency Noam Murro, Director Producer, Jay Veal Rock Paper Scissors, Editorial Company ELEMENTS OF ADVERTISING Cinematography Entrant : BBDO New York Advertiser : GE Childlike Imagination David Lubars/Greg Hahn, Chief Creative Officer Michael Aimette, Executive Creative Director Eric Cosper, Senior Creative Director Nick Sonderup/Eric Goldstein, Creative Director Eric Goldstein, Art Director Nick Sonderup, Copywriter Anthony Nelson/Rani Vaz, Agency Producer Emma Armstrong/Peter McCallum/Sam White, Account Manager Jeff Kenyon/Gordon McLean, Planner Planner, Production Agency Dante Ariola, Director Benoit Delhomme, Director of Photography 31 ELEMENTS OF ADVERTISING ELEMENTS OF ADVERTISING Cinematography Entrant : BBDO New York Advertiser : GE The Boy Who Beeps David Lubars /Greg Hahn, Chief Creative Officer Michael Aimette, Executive Creative Director Tim Roan, Creative Director Lance Vining, Associate Creative Director Tim Roan, Copywriter David Rolfe/Diane Hill/George Sholley, Sasha White/ Rani Vaz/ John Melillo, Agency Producer Brandon Fowler/Peter McCallum/Tessa Cosenza, Account Manager Jeff Kenyon, Planner Park Pictures, Production Agency Production Agency, Director Jackie Kelman Bisbee/MaryAnn Marino/ Caroline Kousidonis, Executive Producer Exile, Editorial Company ELEMENTS OF ADVERTISING Cinematography Entrant : Animal, Inc Advertiser : Medieval Times Medieval Times Steve Hoover, Director/Editor Kathy Dziubek, Executive Producer John Pope, Cinematography Allan Stallard, Colorist Danny Yourd, Producer ELEMENTS OF ADVERTISING Cinematography Entrant : Investigation Discovery Advertiser : Imaginary Forces Swamp Murders Launch Spot ELEMENTS OF ADVERTISING Music Only Entrant : BBDO New York Advertiser : Diageo/Guinness Empty Chair David Lubars/Greg Hahn, Chief Creative Officer Chris Beresford-Hill/Dan Lucey, Executive Creative Director Jens Waernes/Tom Kraemer, Senior Creative Director Dan Lucey/Jens Waernes, Art Director Chris Beresford-Hill/Tom Kraemer, Copywriter David Rolfe/Amy Wertheimer/Rani Vaz, Agency Producer Hayley Devlin, Account Manager Gordon McLean/Sarah Greeley, Planner Jim Santora/Sara Plotkin, Account Supervisor Account Supervisor, Production Agency Noam Murro, Director Eric Schmidt, Director of Photography 32 STUDENT ENTRIES SALES PROMOTION Packaging Creative: Erica Hoover Educational Institution : Pennsylvania College of Technology Third Circle Ale Works Beer Packaging SALES PROMOTION Packaging Creative: Lucy Norton Educational Institution : Villa Maria College Jell-O Boxes COLLATERAL MATERIAL Brochure / Annual Report Creative: Angela M. Card Educational Institution : Pennsylvania College of Technology Coalition for the Homeless Annual Report COLLATERAL MATERIAL Poster, Single Creative: Erica Hoover Educational Institution : Marywood University Hunger in America 33 STUDENT ENTRIES COLLATERAL MATERIAL Poster, Single Creative: Patrick Mineo Educational Institution : Marywood University The NSA is Watching You COLLATERAL MATERIAL Editorial Spread or Feature (One editorial spread or feature per entry) Creative: Erica Hoover Educational Institution : Susquehanna University Trouble at the Pump Spread (JV) By Kathe rine Mc Intire Pet ers Global instability spurred by climate change and a clipping dependence on oil. America’s economic dependence on foreign oil isn’t exactly news. Nor is the idea that such dependence undermines our international security. President Dwight D. Eisenhower worried in the 1950s that if the nation imported more than 20 percent of its oil, it would face an untenable risk. Five decades and three oil price-induced shocking recessions later, with oil imports now at more than 60 percent, the risk is greater than ever. But it’s being viewed with a new level of urgency at the Pentagon—not because military planners are worried about the price of oil (in planning and acquisition, the US Defense Department treats oil as if it were a free commodity), nor because of any highminded concerns about the environmental consequences of fossil-fuel consumption. April 2014 COLLATERAL MATERIAL Editorial Spread or Feature Kayleigh Forger, Lisa Hinterberger, Athena Kolokotronis, Anne Leue, Jon Mc Cray, Jessica Wilcox Educational Institution : State University of New York at Fredonia Efferention Athena Kolokotronis, Designer and Researcher Jessica Wilcox, Designer and Researcher Jonathan McCray, Designer and Researcher Alison Dyer, Designer, Researcher and Copy editor Annie Leue, Designer and Researcher Maribel Avila, Designer and Researcher Kayleigh Forger, Designer and Researcher Please Note; Efferention is a publication designed to be unfolded, separated, and affixed to a wall to function as a mobile exhibition on the natural resources and environment of Utah. COLLATERAL MATERIAL Book Design (Entire Book) Creative: Kenneth Leo Colodonato Educational Institution : Northampton Community College Type Specimen Booklet 34 Ooh–Ess–Awe Magazine 23 STUDENT ENTRIES OUT-OF-HOME Campaign Wrigley’s: Grab A Piece of Luck Educational Institution : Miami Ad School Wrigley’s: Grab A Piece of Luck Caroline Tan, Copywriter Caroline Tan, Art Director CONSUMER OR TRADE PUBLICATION Campaign Creative: Eleni Dimou Educational Institution : Susquehanna University Bates Motel Ad Campaign (ED) RADIO Single Educational Institution : Miami Ad School New York Spotify Speedkeeper Erik Stroem, Copywriter Fanny Josefsson, Copywriter INTEGRATED CAMPAIGNS Consumer Educational Institution : Miami Ad School Pandora - Underground Stations Frank Garcia, Art Director Giulia Magaldi, Art Director German Rivera Hudders, Copywriter 35 STUDENT ENTRIES ELEMENTS OF ADVERTISING Illustration, Single Creative: Ashley Kujat Educational Institution : Marywood University Mantis ELEMENTS OF ADVERTISING Illustration, Campaign Creative: Eden Loeffel Educational Institution : The College of Saint Rose 3 Banknotes in a Series 36 BEST OF SHOW/JUDGES AWARD OF EXCELLENCE COLLATERAL MATERIAL Editorial Spread or Feature Anne Leue, Jon Mc Cray, Jessica Wilcox Educational Institution : State University of New York at Fredonia Efferention Athena Kolokotronis, Designer and Researcher Jessica Wilcox, Designer and Researcher Jonathan McCray, Designer and Researcher Alison Dyer, Designer, Researcher and Copy editor Annie Leue, Designer and Researcher Maribel Avila, Designer and Researcher Kayleigh Forger, Designer and Researcher Please Note; Efferention is a publication designed to be unfolded, separated, and affixed to a wall to function as a mobile exhibition on the natural resources and environment of Utah. COLLATERAL MATERIAL Book Design (Entire Book) Creative: Kenneth Leo Colodonato Educational Institution : Northampton Community College Type Specimen Booklet JUDGES AWARD OF EXCELLENCE INTEGRATED CAMPAIGNS Consumer Regional / National Entrant : BBDO New York Advertiser : Mars Chocolate North America/Mars Bites Mars Bites Integrated Campaign David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Justin Bilicki/Matt Herr, Associate Creative Director Justin Bilicki, Art Director Matt Herr, Copywriter David Rolfe/Amy Wertheimer/Alex Gianni/Patrick Smith/ BreeAnn Stuart, Whitney Husnik/Melissa Chester/Betsy Jablow/Len Rappaport/Albert Hajduk, Agency Producer Kathryn Brown/Susannah Keller/Lisa Piliguian/ Joshua Steinman/Phil Brolly/Matt Theisen/Ashley Gill/ Aparna Joshi, Account Manager Crystal Rix/Alaina Crystal, Planner O Positive/Smuggler/CHRLX, Production Agency Production Agency, Director Robert Gantz/John Barr, Director of Photography Rich/Ralph Laucella, Executive Producer DIGITAL ADVERTISING Campaign Entrant : BBDO New York Advertiser : Lowe’s Tap Thru David Lubars /Greg Hahn, Chief Creative Officer Tim Bayne/Lauren Connolly, Executive Creative Director Mike Sweeney/Molly Adler, Senior Creative Director Jake Blumenau/Vanessa Castaneda, Art Director Billy Custer, Copywriter David Rolfe/Kristin Tomborello/David Martinez / BreeAnn Stuart, Agency Producer Jim Reath/Bob Estrada/Heather Linde/Tyler Harris/ Amanda Burnett, Account Team Jake Mills Productions, Production Agency Lawrence Chen, Director JUDGES AWARD OF EXCELLENCE TELEVISION Products Entrant : BBDO New York Advertiser : GE Enhance Your Lighting David Lubars/Greg Hahn, Chief Creative Officer Michael Aimette, Executive Creative Director Anne Lac/Judd Counsell, Associate Creative Director Anne Lac, Art Director Judd Counsell, Copywriter Anthony Nelson/Darbi Fretwell/Rani Vaz, Agency Producer Brandon Fowler/Peter McCallum/Gabriela Benitez/ Sam White/David Slifer, Account Manager PrettyBird, Production Agency Tim & Eric, Director Director, Director of Photography Hillary Calhoun, Producer ELEMENTS OF ADVERTISING Photography Campaign Entrant : Grant Taylor Photography, Inc. Advertiser : Seneca Park Zoo Society Zoobilation 2014 Grant Taylor, Photographer Rachel Spence, Art Director Brian Rapp, Writer BEST OF SHOW DIGITAL ADVERTISING Products Entrant : AKQA Advertiser : Ubisoft Watch Dogs: Digital Shadow AKQA DC BEST OF SHOW ELEMENTS OF ADVERTISING Entry ID: 74I -63608-02-CNY Category: 74I - Cinematography Gold, Best of Show ADDY Award Entrant : BBDO New York Advertiser : GE The Boy Who Beeps David Lubars /Greg Hahn, Chief Creative Officer Michael Aimette, Executive Creative Director Tim Roan, Creative Director Lance Vining, Associate Creative Director Tim Roan, Copywriter David Rolfe/Diane Hill/George Sholley, Sasha White/ Rani Vaz/ John Melillo, Agency Producer Brandon Fowler/Peter McCallum/Tessa Cosenza, Account Manager Jeff Kenyon, Planner Park Pictures, Production Agency Production Agency, Director Jackie Kelman Bisbee/MaryAnn Marino/ Caroline Kousidonis, Executive Producer Exile, Editorial Company BEST OF SHOW OUT-OF-HOME Entry ID: 18-63823-02-CNY Category: 18 - OUT-OF-HOME - Campaign Gold (Best Of Show) ADDY Award Entrant : BBDO New York Advertiser : Mars Chocolate North America/Snickers Bites Snickers Bites Poster Campaign (Fox/Leopard/Bear) David Lubars/Greg Hahn, Chief Creative Officer Peter Kain/Gianfranco Arena, Executive Creative Director Danilo Boer/Grant Smith, Senior Creative Director Danilo Boer, Art Director Grant Smith, Copywriter Un Mariachi, Illustrator Susannah Keller/Josh Steinman/Mallory Ramos, Account Manager Crystal Rix, Planner 2015 District2 American Advertising Awards | AAF District 2