2011 ADDY® Awards Program

Transcription

aaf charlotte friends and guests,
Welcome to the 2011 AAF Charlotte ADDY Awards! Tonight, a group of talented and dedicated members of our creative community will, once again,
deliver an outstanding ADDY Award evening. Many within the advertising industry have said that our show rivals the best ADDY award programs
anywhere, including the AAF National ADDY Awards.This year, we’re thrilled to be able to host the ADDY awards at the beautiful, new Mint Museum –
a setting that could not be more apt to celebrate the creative talents of Charlotte’s best and brightest.
Special thanks to the incredibly artistic and vision-driven team from Luquire George Andrews for their creative leadership of this year’s show;
NASCAR Media Group and Hot Sake for tonight’s show production and sound design; and Total Event Productions for, once again, helping us pull it
off without a hitch. Behind the scenes, the incredibly patient, smart and witty sidekick, Kara Hollinger-Bulla, has kept my sanity level in check.
Kara’s commitment and resolve through yet another ADDY program is more admirable than anyone could imagine.
Furthermore, none of this could have happened without an amazing AAF Charlotte Board of Directors and team of volunteers who are listed in this
program. When you see these folks, please thank them for making this evening possible. It’s worth mentioning that every part of our
ADDY Award program execution – coordination of the ADDY entries, judges’ weekend, and the hundreds of details that brought us to this
evening – was achieved entirely by volunteers.
On this night, your undeniable talent, ingenuity, originality and inspirational ideas are on full display. Your artistic achievements bring national
exposure to this quaint Southern city, which in turn supports and keeps the advertising business thriving in Charlotte. AAF Charlotte takes to heart
its responsibility to protect our industry’s interests.The time, investment and efforts to deliver tonight’s ADDY Awards evening is our way of giving
back to the local ad community, and we are proud to be a part of your accomplishments.
Tonight, you are all winners.
enjoy the show!
Beth Hernandez
President, AAF Charlotte
®
MEDIA NETWORKS
3pm Creative Group
AAF Triad
Adams Outdoor Advertising
Alexis Acosta
Ash Munro
Balfour Beatty Construction
Banks Wilson
Barry Wilson
Beth Hernandez
Beth Vogl
Bill Loftin
Caitlin Garrison
Chris Stuart
Crystal Staley
Curtis Petraglia
David Klingel
Gale Haruta
Hot Sake
Jason Hausman
Jon Arnold
Jon Autry
Justin Archer
Kara Hollinger-Bulla
Katherine Hewitt
Katie Fisher
Kip Krady
Loftin & Co
Luquire George Andrews
Marilyn Trockel
Matt McKay
Melissa Dayne
Michael Flanagan
Michael Hernandez
Michael Lobiondo
Mike Watson
Mint Museum
Mohawk Papers
NASCAR Media Group
2011 ADDY® Awards Program Design: Luquire George Andrews
National CineMedia
Neil Asher
Patrick Hollowell
Planet Central
Rick Fitts
Rob Bulla
Robert Krumbine
Ryan Coleman
Scott Harrington
Shruti Chandra
Something Classic Catering
Stephanie Norton
Studiobanks
Tina Rataj
Total Event Production
Wray Ward
Xpedx
Young Affiliates of AAF
2010-2011 aaf officers + directors
President
Beth Hernandez
Education Chair
Gail Williams
1st VP/Programs Scott Harrington
Hospitality Chair
Debbie Smith
2nd VP/Membership
Kara Hollinger-Bulla
Public Relations Theckla Sterrett
Treasurer
Deborah Sellers
ADDY Creative Chair
Kara Hollinger
Secretary
Beth White-Vogl
ADDY Program Chair
Beth Hernandez
Communications Chair
Banks Wilson
Young Affiliates Director
Alexis Acosta
Government Relations Chair
Ken Parrot
mike watson
Mike Watson, fine artist/painter of visceral figures and public speaker, believes in the power
of both verbal and nonverbal communication. Mike emceed the inaugural TEDx Charlotte event
in the Wells Fargo auditorium at Knight Theater. He was one of eleven local artists selected to
create a response art piece for the grand opening of the Mint Museum downtown.
Mike is also an educator of fashion marketing and design at The Art Institute of Charlotte,
lover of Nike SB™s, has been featured in the Charlotte Observer style section, and contributed
fashion articles to the Baltimore Sun, the Florida Ponte Vedra Beach Recorder, WBTV
Charlotte, and others.
Additionally, Mike was the featured speaker at the Mint Museum of Art, Charlotte, on Andy
Warhol and his iconic use of imagery. He is a winner of the SILO public works project awarded
by ASC and produced a fashion show at Toronto fashion week. Mike worked on the ASC creative
committee’s 10-year Charlotte arts plan, and has collaborated with Neiman Marcus on its
Fashion’s Night Out and Art and Fashion events.
In the past Mike has won national awards for visual merchandising and store design, has lead a
variety of creative and fashion-focused workshops and firmly believes that the happiness in his
life comes from his wife, vinyl records, yoga, and always asking the question WHY.
ADVERTISE AT THE MOVIES
Put your message on a 40-foot screen
- it’s more affordable than you may think.
Advertise alongside the hottest movies and biggest brands.
Record-breaking crowds are headed to your local theatres.
Ask about custom lobby and online campaigns that create awareness with potential customers. For more information, contact:
Grizelle Sanchez
704.661.6267
[email protected] MEDIA NETWORKS
matt mckay
jon arnold
justin archer
Matt McKay is a Creative Director at JWT in NYC
overseeing the Cadbury accounts; Stride gum,Trident
gum and Halls. Before JWT he spent 2.5 years at Merkley
and Partners, also in NY, working on Tic Tac, Mercedes
Benz and Arbys. Prior to his move East he was Creative
Director at RR Partners in Las Vegas, developing work
for the LVCVA “What happens here stays here,” Harrah’s
Entertainment and the Ultimate Fighting Championships.
Before that he spent seven years at Barkley Evergreen
and Partners in Kansas City running the Sonic Drive-In
account.There, he and his partner created the wildly
successful “Two Guys” campaign for the fast food chain.
That work produced avid fans, a few awards, and more
importantly, some crazy numbers for the client.
Jon Arnold is group creative director/art director for
Bohan Advertising in Nashville. Jon started his career at
TBWA/St. Louis in the production studio. His next gig was
as art director at CORE, a 12-person shop in St. Louis.
That agency was named a Top 10 creative agency in the
world in 1997, according to GRAPHIS magazine. While
there, he worked on Panera Bread, Epiphone guitars,
Quantum Fishing, Ford and The St. Louis Post-Dispatch.
After 10 years in St. Louis, Jon thought he’d see what
all the fuss was about in North Carolina and ended up
in Winston-Salem at Mullen Advertising. As associate
creative director, he worked on Wachovia, MasterCraft
Boats,TJMaxx, CSX and Embark. In 2008, Jon joined Bohan
as group creative director, working on United Methodist
Communications, Ochsner Health System and Pigeon
Forge Tourism. Jon says his biggest claim to fame is that
he grew up in Coolville, Ohio. It’s real. Just Google it.
Justin Archer is a native of North Carolina and a graduate
of Atlanta College of Art and Design. He started his
career in video post-production at Brickhouse Editorial,
editing spots for TBS,TNT, Cartoon Network and Airwalk
Footwear. A few years later he transitioned into the
interactive arena at agencies such as Macquarium and
Rare Medium before joining Moxie Interactive eight
years ago as an Art Director. He currently holds the VP,
Group Creative Director position in Moxie Interactive’s
Los Angeles office. His client experience includes Publix,
Home Depot, Bellsouth, Wachovia, SunTrust, Verizon
Wireless, 20th Century Fox, NFL,TNT Sports, Cartoon
Network, and Jenny Craig, as well as ServiceMaster
brands including TruGreen. His interactive experience
includes corporate branding, website development,
interactive kiosk development, digital signage, video
production, interactive rich media ad units, and
interactive game development.
His work has been seen in Communication Arts,The One
Show, Kelly Print Awards, Radio Mercury Awards, Print
Regional Design, Ad Critic, Adweek and Ad Age.
hawse
title: GUTS Campaign
advertiser: Levine Children’s Hospital
category: 68 B Public Service, Mixed Media Campaign
credits: Matt Stevens, Creative Director / Designer;
Joey Ellis, Designer / Illustrator;
Barry Becker, Environmental Designer
BEST OF
BEST OF
booneoakley
little red bird
title: Glatfelter Campaign
advertiser: Glatfelter
category: 68 B Public Service, Mixed Media Campaign
credits: David Oakley, Creative Director;
John Boone, Creative Director;
Keith Greenstein, Copywriter;
Matt Klug, Art Director;
Hacjob, Photography & Retouching
title: Dry Fly Distilling
advertiser: Dry Fly Distilling
category: 02 A Packaging
credits: Jason Gammon, Senior Designer;
Karen Bennetts, Managing Partner;
Ron Randle, Managing Partner
rising star
christian anzola
title: Malaria Poster
school: University of North Carolina – Charlotte
category: S02 C Poster
credits: Christian Anzola, Designer
christian anzola
christian anzola
award: Gold ADDY® Award
title: Malaria Poster
category: S02 C Poster
award: Gold ADDY® Student Award
award: Silver ADDY® Award
title: Illegal Immigrants Have Dreams Too
title: I Just Wanna Dance
school: Savannah College of Art and Design
category: S06 B Magazine Campaign
category: S11 Television
credits: Jim Harry, Producer, Director
james m. harry
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01 B Sales Kit
01 A Catalog
1. award: Silver ADDY® Award
entrant: Succession Solutions, Inc.
title: Ghost Trek Feature Film
Investor Presentation
advertiser: Ghost Trek, LLC
credits: Shannon Mills, Designer; Bill Walker, President; Anne Saunders, Creative Consultant;
Michael Plumides, Copywriter/Creative Director
entrant: Artizen
title: Mountain Khakis Catalog
advertiser: Mountain Khakis
credits: Cary Murphy, Creative Director;
Arody Victoria, Art Director;
Ben Edmonson, Photographer;
Jen Taylor, Copywriter
entrant: Ginger Griffin Marketing & Design
title: Jasper Sales Binder
advertiser: Jasper Library Furniture
credits: Dora Blaskievich, Art Director;
Ginger Griffin, Principal
02 A Packaging
4. award: Gold ADDY® Award
entrant: Little Red Bird
MATERIAL
07 B Brochure, Color
entrant: Luquire George Andrews
title: 2010 Ticket Renewal
advertiser: Carolina Panthers
credits: Steve Dunkley, Executive Creative Director;
Todd Aldridge, Group Creative Director; Jon Cain, Art Director
Jim Stadler, Copywriter; Rob Healy, Copywriter;
Brooks Luquire, Senior Account Executive; Caroline Smith, Account Coordinator; Bobbi Adderton, Production Manager; Katie Wojcik,Traffic Director
entrant: Wray Ward
title: Innovation Institute Brochure
advertiser: Innovation Institute
credits: John Roberts, Creative Director;
David Adams, Senior Art Director/Designer; Barbara Birge,
Senior Writer; Sheila Sambrotto, Producer; Tracy Fitzgerald,
Traffic Manager; Happy Carter, Studio Manager; Charlie Elberson, Account Executive; Brian Bertges, Account Executive
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entrant: Belk
title: Brand Launch Direct Mail
advertiser: Belk
credits: Katrina Streiner, Vice President, Creative Director; Duffy-Marie Ebel, Creative Manager, Branding & Broadcast; Joie Dietrich-de la Cruz, Senior Art Director, Branding & Broadcast; Erik Guenther, Copy Supervisor, Branding & Broadcast; Greg Hinsdale, Photographer
07 C Brochure, Campaign
title: Brochure Campaign
credits: Steve Dunkley, Executive Creative Director; Todd Aldridge, Group Creative Director; Jon Cain, Art Director; Jim Stadler, Copywriter; Rob Healy, Copywriter; Brooks Luquire,
Senior Account Executive; Caroline Smith, Account Coordinator; Bobbi Adderton, Production Manager; Katie Wojcik,Traffic Director
10 A Special Event Card
entrant: HMH
title: Community School of the Arts New Year’s Card
advertiser: Community School of the Arts
credits: Shawn Kelley, Creative Director & Art Director;
Brenda Christmon, Account Executive
10 D Special Event Campaign
title: Fight Night Materials
advertiser: Charlotte Sports Commission
Jon Cain, Art Director, Designer; Rob Healy, Copywriter;
Pete Marco, Account Director; Lisa Enders, Account Executive;
Caroline Smith, Account Coordinator; Bobbi Adderton, Production Manager; Katie Wojcik,Traffic Director
entrant: Balfour Beatty Construction
title: Balfour Beatty Welcome Packet
advertiser: Balfour Beatty Construction
credits: Katie Fisher, Copywriter;
Caitlin Garrison, Art Director
12.award: Silver ADDY® Award
entrant: The Marketing Consortium /
3pm Creative Group
title: Spirit of Mercy Campaign
advertiser: Carolinas Healthcare System Mercy Hospital
credits: Pam Boileau, Owner,The Marketing Consortium;
Kara Hollinger, Creative Director, 3pm Creative;
Len Friedland, Copy Writer,The Marketing Consortium;
Sam Bogdovitz, Account Services,The Marketing Consortium
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14 A Outdoor Board
13.Award: Silver ADDY Award
Entrant: Adams Outdoor Advertising
Title: Shooters
Advertiser: Shooters
Credits: Tina Rataj, Art Director;
Curtis Petraglia, Graphic Designer;
Courtney Charzuk, Account Executive
®
14 B Outdoor Board
14.award: Gold ADDY® Award
entrant: birdsong gregory
title: Sheffield & Sons SCENTED Billboard
advertiser: Bloom Grocery
credits: Leslie Kraemer, Creative Director;
Jim Cusson, President; Phillip Atchison, Copywriter;
Kim Hummel, Photographer
title: Mailbox
advertiser: American Tire Distributors
Todd Aldridge, Group Creative Director; Jon Cain, Art Director;
Margaret Bond, Senior Copywriter; Todd Badgley, Account Director; Jane Beasley, Account Executive; Shawn Gordon, Media Director; Daniel Wiggins, Senior Media Buyer;
Kim Hummel, Photographer; Katie Wojcik,Traffic Director
entrant: Adams Outdoor Advertising
title: Follow Me
advertiser: Monroe Crossing
credits: Tina Rataj, Art Director; Curtis Petraglia,
Graphic Designer; Courtney Charzuk, Account Executive;
Rob Thorson, Construction Crew Leader
14 C Outdoor Board
entrant: Limerick Studios
title: Charlotte Bobcats Player Intro & Headshots
advertiser: Charlotte Bobcats
credits: Thom Blackburn, ECD; Jessica Schuler, Editor;
Jon Kaczmarski, Animation Director; Andrew Narayan, Designer/Animator/Compositor/3-D Artist;
Alicia Burdick, Account Manager
15 A Vehicle Graphic Advertising
entrant: BOLTgroup
title: IZOD Fastest Seat in Sports Indycar Livery / Identity
advertiser: Phillips-Van Heusen Corporation
credits: Tim Bogert, Creative Director;
Mark Gildersleeve, Director of Environmental Design;
Sid Edwards, Associate Creative Director - IZOD;
Jamey Boiter, Brand Principal; Mike Kelly, EVP of Marketing - PVH;
Megan Skelton, Graphic Designer; Kurt Rampton, Designer / Illustrator; Andy Kiser, Graphic Designer;
Mike Garten, Project Manager
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entrant: BOLTgroup
title: IZOD #37 Indycar Livery / Driver and Crew Helmets
advertiser: Phillips-Van Heusen Corporation
credits: Tim Bogert, Creative Director;
Mark Gildersleeve, Director of Environmental Design;
Sid Edwards, Associate Creative Director - IZOD; Jamey Boiter, Brand Principal; Mike Kelly, EVP of Marketing - PVH;
Kurt Rampton, Designer / Illustrator; Andy Kiser,
Graphic Designer; Mike Garten, Project Manager
17 A Site, Interior Animated
20. award: Silver ADDY Award
entrant: Vital Media
title: Truck and SUV Lift Kits
advertiser: Multiple Tire and Auto Service Retailers
credits: Andrews Bolanos, Video Fulfillment Specialist;
Ben Thornburg, Director of Operations
®
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18 Out-of-Home Campaign
title: Outdoor Campaign
Todd Aldridge, Group Creative Director; Jon Cain, Art Director;
Rob Healy, Copywriter; Brooks Luquire, Senior Account Executive; Caroline Smith, Account Coordinator;
Katie Wojcik,Traffic Director
22. Award: Silver ADDY® Award
Entrant: Vim Ideas
Title: Vaughn’s BBQ Sauce
Advertiser: Vaughn’s BBQ Sauce
Credits: Jason Corbin, Copywriter;
Ryan Hayslip, Art Director & Photographer;
Sid Watters, Digital Retoucher
ADVERTISING
20 B Non-Traditional Campaign
entrant: Vim Ideas
title: Mattie’s Diner
advertiser: Mattie’s Diner
credits: Jason Corbin, Copywriter;
Allison Corbin, Art Director; Jay Quantz, Photographer;
Genna Poletti, Stylist
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or trade publication
21 B Consumer/Trade, Fractional Page, Color
22 B Consumer/Trade, Full Page, Color
title: Arnold Palmer
advertiser: Quail Hollow Club
Jon Cain, Art Director; Margaret Bond, Senior Copywriter;
Pete Marco, Account Director; Lisa Enders, Account Executive;
Shawn Gordon, Media Director; Katie Wojcik,Traffic Director
title: Streetside Classic Cars
advertiser: Streetside Classic Cars
entrant: BooneOakley
title: Glatfelter Campaign
advertiser: Glatfelter
John Boone, Creative Director;
Keith Greenstein, Copywriter;
Matt Klug, Art Director;
Hacjob, Photography & Retouching
23 B Consumer/Trade, Spread, Color
entrant: MODE.
title: LVDC Las Vegas Magazine Ad
advertiser: Las Vegas Design Center
credits: John Pietrafesa, Creative Director;
Ian Varrassi, Art Director; Maxim Vakhovskiy, Art Director;
Kristin Kelly, Copywriter
24 B Consumer/Trade Campaign, Color
entrant: Wray Ward
title: WIX Filters 100 Nights “Daily Allowance,”
“Dirt in Your Hair,” “Pressure Washer”
advertiser: WIX Filters
Scott Ellmaker, Group Creative Head; Rusty Williams,
Group Creative Head; Sheila Sambrotto, Producer;
Tracy Fitzgerald,Traffic Manager; Happy Carter,
Studio Manager; Brad Hood, Account Executive
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26 B Newspaper, Fractional Page, Color
title: Grocery
advertiser: ACC Football Championship
Todd Aldridge, Group Creative Director; Rob Healy, Copywriter;
Jon Cain, Art Director; Ellen Huffman, Art Director;
Brooks Luquire, Senior Account Executive; Lisa Enders, Account Executive; Kim Hummel, Photographer;
entrant: Saturday Brand Communications
title: Barron & Homesley Ad
advertiser: Barron & Homesley Orthopedic
credits: Theckla Sterrett, President; Mark Conachan, Creative Director; Theckla M. Sterrett, Account Manager;
John Howard, Art Director
30 B Newspaper Campaign, Color
32 C Website, B-to-B Flash, Services
title: Get Into It
Todd Aldridge, Group Creative Director; Rob Healy, Copywriter;
Jon Cain, Art Director; Ellen Huffman, Art Director;
Brooks Luquire, Senior Account Executive; Lisa Enders, Account Executive; Kim Hummel, Photographer;
Entrant: HMH
title: Thomas Built Buses Website
advertiser: Thomas Built Buses
credits: Betsy Grant, Account Executive;
Nancy Rackleff, Developer; Shawn Kelley, Creative Director;
Paul Looburrow, Creative Director; Emily Zupancic, Producer;
Kathy Rotramel-Stipe, Copywriter; Kerry Gelhar, Art Director;
Karl Sandell, Photographer; Shawn Kelley, Photographer
33 C Website, B-to-B HTML, Services
MEDIA
32 A Website, B-to-B Flash, Products
Entrant: Studiobanks
title: SAFER Barrier Website
advertiser: NASCAR
credits: Banks Wilson, Creative Director / Designer;
Mike Glasshoff, Designer; Chris Goodwin, Developer;
Will Jardine, Developer; Christy Vannetta, Producer
Alexis Acosta, Account Executive
title: Reel-Scout Marketing Website
advertiser: Reel-Scout
Michael Wuori, Developer; Keeley Carrigan, Junior Developer;
Christy Vannetta, Producer; Alexis Acosta, Account Executive
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33 C Website, B-to-B HTML, Services
title: Reel-Scout Search Website
advertiser: Reel-Scout
Chris Goodwin, Developer; Christy Vannetta, Producer;
title: Varrow Website
advertiser: Varrow
Chris Goodwin, Developer; Christy Vannetta, Producer;
title: Muzak A/V Systems Website
advertiser: Muzak
Mike Glasshoff, Designer; Michael Wuori, Developer;
Christy Vannetta, Producer
Entrant: Artizen
title: S&D Coffee Food Innovation and Ingredients Website
advertiser: S&D Coffee, Inc.
credits: Cary Murphy, Creative Director;
Arody Victoria, Art Director; Jonathan Rosenbaum,
Interactive Director; Alan Durden, Interactive Designer
35 A Website, Consumer HTML, Products
Entrant: Concentric Marketing
title: Cats Against Clay Website
advertiser: Feline Pine
credits: Bob Shaw, Creative Director/Copywriter;
Kent Gilbert, Creative Director; Jason Clewell, Interactive Director; Michelle Strain, Account Executive
title: Ujuice Website
advertiser: United Juice Companies of America, Inc.
credits: Hugh Callahan, Creative Director;
Jason Clewell, Interactive Director;
Laura Culp, Account Executive
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35 B Website, Consumer HTML, Outlets
36 C Micro or Mini Sites
entrant: MODE.
title: Checkers & Rally’s Website (Database Driven)
advertiser: Checkers & Rally’s
credits: John Pietrafesa, Creative Director; Tyler Hawes, Interactive Director; Maxim Vakhovskiy, Art Director;
Jason Corbin, Copywriter; Gabe Tsu, Senior Developer;
Abby Crocket, Account Manager; Chris Gutierrez, Developer;
Lindsay Burtner, Developer; Alex Westray, Designer;
Dustin Horton, Developer
entrant: Studiobanks
title: Studiobanks Holiday Mini Site
advertiser: Studiobanks
credits: Banks Wilson, Creative Director;
Joe Bauldoff, Designer; Matt Daniels, Designer;
Will Jardine, Developer / Photographer;
Alexis Acosta, Producer; Shruti Chandra, Copywriter
35 C Website, Consumer HTML, Services
title: CMA Awards Website
advertiser: Country Music Association
Christy Vannetta, Producer; Alexis Acosta, Account Executive
45.award: Gold ADDY Award
entrant: Studiobanks
title: Parker Poe Holiday Mini Site
advertiser: Parker Poe
credits: Banks Wilson, Creative Director;
Matt Daniels, Designer; Will Jardine, Developer;
Derrick Williams, Developer; Christy Vannetta, Producer;
®
title: CMA Country Christmas Mini Site
advertiser: Country Music Association
Zack Hovatter, Developer; Christy Vannetta, Producer;
36 I Internet Commercials
Title: Cats Against Clay Berkeley Protest Video
Advertiser: Feline Pine
Credits: Kent Gilbert, Creative Director
Bob Shaw, Creative Director
Michelle Strain, Account Executive
Tuscarora Films, Production Company
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36 J Webisodes
entrant: Hawse Design
title: Okuma: Real Stories Videos
advertiser: Okuma America
credits: Matt Stevens, Creative Director;
Adam Boozer / Jewell & Ginnie, Filmmaker/ Editor
37 Online Campaign
entrant: MODE.
title: Checkers & Rally’s Online Campaign
advertiser: Checkers & Rally’s
Tyler Hawes, Interactive Director; Maxim Vakhovskiy,
Art Director; Jason Corbin, Copywriter; Gabe Tsu,
Senior Developer; Abby Crocket, Account Manager;
Chris Gutierrez, Developer; Lindsay Burtner, Developer;
Alex Westray, Designer; Dustin Horton, Developer
40 Local Radio Campaign
45 Local TV Campaign
entrant: Ritz Marketing
title: Myrtle Beach Chrysler Radio Campaign
advertiser: Myrtle Beach Chrysler
credits: Sam Mercurio, Script Writer;
The Groundcrew Studios, Sound Design
entrant: WCCB Fox Charlotte
title: Fox Charlotte Holiday Promos
advertiser: WCCB Fox Charlotte
credits: Jessica Baryla, Promotion Producer
47 B National TV, Consumer Outlets
title: “It’s Bo Time” - Birth
advertiser: Bojangles’
Matt Klug, Art Director; Keith Greenstein, Copywriter;
Craig Jelniker, Producer; Matt Smukler, Director;
Edit at Joe’s, Editorial; Beacon Street, Music
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title: “It’s Bo Time” - Rose
title: “It’s Bo Time” - Speeding
title: “It’s Bo Time” - Coach
47 C National TV, Consumer Services
entrant: Wray Ward
title: NASCAR Hall of Fame “Fans”
advertiser: NASCAR Hall of Fame
credits: John Roberts, Creative Director; Scott Ellmaker, Group Creative Head; Rusty Williams, Group Creative Head;
Liz Ryan, Producer; Boulevard Films, Production Company;
Mark Claywell, Director; Brad Hood, Account Executive;
Brian Bertges, Account Executive; Tracy Fitzgerald,
Traffic Manager
entrant: Wray Ward
title: NASCAR Hall of Fame “Family”
advertiser: NASCAR Hall of Fame
Scott Ellmaker, Group Creative Head; Rusty Williams,
Group Creative Head; Liz Ryan, Producer; Boulevard Films, Production Company; Mark Claywell, Director; Brad Hood,
Account Executive; Brian Bertges, Account Executive;
Tracy Fitzgerald,Traffic Manager
title: Invisible
advertiser: Piedmont Natural Gas
Jennifer Jones, Group Creative Director; Joe Tolley, Associate Creative Director; Margaret Bond, Senior Copywriter;
Ellen Huffman, Art Director; Todd Badgley, Account Director;
Jane Beasley, Account Executive; Sara March Barber, Producer;
Cole Webley, Director; Über Content, Production Company;
Serious Robots, Editing; Elias Arts, Music
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48 B National TV Campaign
Title: “It’s Bo Time” - Campaign
Advertiser: Bojangles’
Credits: David Oakley, Creative Director;
entrant: Belk
title: Petals
advertiser: Belk
credits: Katrina Streiner, Vice President, Creative Director, Belk; Duffy-Marie Ebel, Creative Manager, Branding & Broadcast, Belk; Julie Marco, Senior Art Director, Branding & Broadcast, Belk; Matthew Achterberg, Director,
Concentrated; Jon Singer, Executive Producer, Concentrated;
Gary Katz, Director of Photography, Concentrated
MEDIA
53 Mixed-Media, Local Consumer
title: Jimmy Clean’s Express Car Wash
advertiser: Jimmy Clean’s Express Car Wash
entrant: MODE.
title: Las Vegas Design Center 2010 Campaign
advertiser: Las Vegas Design Center
Ian Varrassi, Art Director; Maxim Vakhovskiy, Art Director;
Kristin Kelly, Copywriter; Juan Algarin, Photographer;
Lindsay Burtner, Developer
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entrant: 3pm Creative Group
title: Lineage Bridal Campaign
advertiser: Lineage Bridal / Natasha Dennisuk
credits: Kara Hollinger-Bulla, Owner/Creative Director;
Natasha Dennisuk, Client/Copywriter
54 Mixed-Media, National Consumer
title: Spiritual Blends Packaging Campaign
advertiser: Spiritual Blends / Marilyn Addison
credits: Kara Hollinger-Bulla, Owner/Creative Director;
Tony Walker, Owner/Developer
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entrant: Concentric Marketing
title: Cats Against Clay Campaign
advertiser: Feline Pine
credits: Bob Shaw/Kent Gilbert, Creative Directors;
Michelle Strain, Account Executive; Jason Clewell,
Interactive Director; Stephanie Labuskes, Art Director;
John Sowinski, Illustrator
title: Get Into It
Todd Aldridge, Group Creative Director; Jon Cain, Art Director
Ellen Huffman, Art Director; Rob Healy, Copywriter;
Kim Hummel, Photographer; Shawn Gordon, Media Director;
Brooks Luquire, Senior Account Executive; Lisa Enders, Account Executive; Bobbi Adderton, Production Manager;
FOR THE ARTS & SCIENCES
SERVICE
57 D Arts, Interactive
64 A Public Service,TV
entrant: MODE.
title: Bechtler Museum of Modern Art: School of Paris
(Database Driven)
advertiser: Bechtler Museum of Modern Art
Tyler Hawes, Interactive Director;
Lindsay Burtner, Designer/Developer
entrant: Wray Ward
title: Discovery Place TV “A Great Day For Discovery”
advertiser: Discovery Place
credits: John Roberts, Creative Director; Ryan Coleman, Senior Writer; David Adams, Senior Art Director/Designer;
Liz Ryan, Producer; Andreas Seibold, Cinematographer;
Edit at Joe’s, Production Company/Editor; Brenda Christmon, Account Executive; Candace Michael, Account Executive;
Melissa DuLany, Account Executive
61 A Arts, Campaign
entrant: Burke Communications
title: Carolina Raptor Center “Meet the Raptors”
TV Campaign
advertiser: Carolina Raptor Center
credits: Amy Dusseault, Account Director;
Dustin Pegg, Director/Editor; Stacie Longtin, Art Director;
Brooke Sanderson, Account Executive
64 C Public Service, Audio / Visual
entrant: Russ Communications
title: Community Building Initiative
“Different Together is Better” Invitation Video
advertiser: Community Building Initiative
credits: Tracy Russ, President;
Brant Aycock, Project Manager
BIG ENOUGH TO SERVE YOU | SMALL ENOUGH TO KNOW YOU
1908 GATEWAY BOULEVARD | CHARLOTTE NC 28208 | 704-393-9393 | WWW.LOFTINCO.COM
CONGRATULATIONS TO ALL THE WINNERS
®
proud print sponsor of the 2011 Charlotte ADDY Awards
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entrant: Emulsion Arts
title: Freedom School Partners “Freedom”
advertiser: Freedom School Partners
credits: John Disher, Director of Photography;
Joanne Hock, Director; Amanda Van der Meulen, Producer;
Amanda Van der Meulen, Editor
65 Public Service, Out-of-Home
entrant: Adams Outdoor Advertising
title: AIDS Walk
advertiser: RAIN, Inc.
credits: Tina Rataj, Art Director;
Curtis Petraglia, Graphic Designer;
Bryant Ingold, Posting Supervisor;
Nathan B. Smith, Director of
Development & Marketing
68 A Public Service, Campaign
entrant: Wray Ward
title: Discovery Place “Rocket,” “Molecule,” “Balloon”
advertiser: Discovery Place
Ryan Coleman, Senior Writer; David Adams, Senior Art Director/
Designer; Phil Jones, Designer; Jeff McCullough, Photographer;
Mind’s Eye, Digital Retouching;Tracy Fitzgerald,Traffic Manager;
Happy Carter, Studio Manager; Brenda Christmon,Account Executive; Candace Michael,Account Executive; Melissa DuLany, Account Executive; Sheila Sambrotto/Karen Smith, Producers
68 B Public Service, Mixed Media Campaign
entrant: Hawse Design
title: GUTS Campaign
advertiser: Levine Children’s Hospital
credits: Matt Stevens, Creative Director /
Designer; Joey Ellis, Designer / Illustrator;
Barry Becker, Environmental Designer
INDUSTRY SELF-PROMOTION
69 K Self-Promotion, Invitation
title: Limerick Studios Christmas Card 2010
advertiser: Limerick Studios
credits: Andrew Narayan, Designer/Animator/
Compositor/3-D Artist; Andrew Dicharry, Designer/
Animator/Compositor
70 Ad Club Promotion
entrant: 3pm Creative Group / BOLTgroup / MYJIVE
title: 2010 Charlotte ADDY® Awards Campaign
advertiser: 2010 Charlotte ADDY® Awards Campaign
credits: Kara Hollinger-Bulla, 3pm Creative Group Creative Direction; Brooke Neal, 3pm Creative Group Copywriting/Brand Messaging; Jamey Boiter, BOLTgroup Creative Direction;
Lauren Allison, BOLTgroup Account Services; Megan Skelton, BOLTgroup Graphic Design; Mandy Smith BOLTgroup Graphic Design/
Art Direction; Bree Basham, BOLTgroup Creative Direction; Ron Edelen,
MYJIVE Creative Direction/Developer; Albert Banks, MYJIVE Creative Direction/Developer; Lindsey Reminga, MYJIVE Account Services
. . . ADDYz z z z z z z z z z z z z z
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z z z z z z z z z z z z z z z z . . . ADDYz z z z z z z z z z z z z z . . . ADDYz z z z z z
z z z z z . . . ADDYz z z z z z z z z z z z . . . ADDYz z z z z z z z z z z z . . .
ADDYz z z z z z z z z z z z z . . . ADDYz z z z z z . . .
Planet Central is
proud to sponsor the
“Best of Show–Rising Star”
Student Addy Award.
Congratulations to all
the rising stars.
May you sleep in tomorrow.
CHARLOT TE • RICHMOND
PC-Addy1011SponsorAd.indd 1
PRINT MANAGEMENT
PRINT MANAGEMENT
2/8/11 2:28 PM
WORKFLOW
OFFSET
DIGITAL
WIDE FORMAT
FINISHING
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ADVERTISING
72 Logo
title: Mane Street Logo
advertiser: Mane Street
Joe Tolley, Associate Creative Director, Designer;
Margaret Bond, Senior Copywriter; Peggy Brookhouse, President / Account Director; Adrienne Volin, Account Executive; Katie Wojcik,Traffic Director
title: Kai Griffin Logo Design
advertiser: Kai Griffin
credits: Kara Hollinger, Owner/Art Director
title: Piedmont Natural Gas Logo
advertiser: Piedmont Natural Gas
Jennifer Jones, Group Creative Director; Joe Tolley, Associate Creative Director, Designer; Ellen Huffman, Art Director;
Todd Badgley, Account Director; Jane Beasley, Account Executive; Caroline Smith, Account Coordinator;
entrant: Baxter Design Co.
title: Custom
advertiser: Custom / Lee Lally
credits: John Baxter, Art Director/Designer
title: Belk Bowl Logo
advertiser: Belk Corporate Headquarters
credits: 3PM: Kara Hollinger-Bulla, Art Director;
Belk: Katrina Streiner, Vice President, Creative Director;
Belk: Duffy-Marie Ebel, Creative Manager,
Branding & Broadcast
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title: NASCAR Media Group 2010 Banquet Graphics
advertiser: NASCAR Media Group
title: Oklahoma State Fair Animation
credits: Mike Kelley, Owner; Thom Blackburn, ECD;
advertiser: Oklahoma State Fair
Alicia Burdick, Account Manager; Jon Kaczmarski,
Animation Director; David Kay, Designer/Animator/Compositor;
Stephanie Norton, Project Manager; Jon Kaczmarski, Animation Andrew Narayan, Designer/Animator/Compositor/3-D Artist;
Andrew Dicharry, Designer/Animator/Compositor
Director; David Kay, Designer/Animator/Compositor;
Andrew Narayan, Designer/Animator/Compositor/3-D Artist;
Andrew Dicharry, Designer/Animator/Compositor;
Jessica Schuler, Editor; Hot Sake/Jason Hausman,
Sound Engineer
title: North Carolina Education Lottery Jumbo Bucks :30 TV Spot
Advertiser: North Carolina Education Lottery
Credits: Mike Kelley, Owner; Thom Blackburn, ECD;
title: WinStar World Casino - Spooky Cash
Stephanie Norton, Project Manager; Jessica Schuler, Editor;
advertiser: WinStar World Casino
Jon Kaczmarski, Animation Director; David Kay, Designer/
Animator/Compositor
Stephanie Norton, Project Manager; Jon Kaczmarski,
75 A Special Effects, Video or Film
75 B Special Effects, Internet
title: Levine Center for the Arts Logo Animation
advertiser: Arts & Science Council of Charlotte
Stephanie Norton, Project Manager; Jon Kaczmarski,
Andrew Dicharry, Designer/Animator/Compositor;
Jason Hausman, Sound Engineer, Hot Sake
title: NASCAR Media Group Clint Bowyer Hartford Project
advertiser: NASCAR Media Group
Alicia Burdick, Account Manager; Jon Kaczmarski,
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76 A Music Only
76 C Sound Design
77 Cinematography
entrant: Hot Sake
title: Levine Center for the Arts Logo Animation
advertiser: Arts & Science Council of Charlotte
credits: Jason Hausman, Composer/Sound Designer;
Rachael Mangione, Production Assistant; Limerick Studios, Design & Animation
entrant: Hot Sake
title: Oasis Films AMP Energy Drink
advertiser: Oasis Films
Rachael Mangione, Production Assistant
entrant: Burke Communications
title: Carolina Raptor Center Highlight Video
advertiser: Carolina Raptor Center
credits: Amy Dusseault, Account Director;
Dustin Pegg, Video Editor;
Brooke Sanderson, Account Executive
entrant: Hot Sake
title: N.C. Education Lottery - Black
advertiser: N.C. Education Lottery
Dan Hood, Composer; Rachael Mangione, Production Assistant;
Edit At Joe’s, Design & Animation
entrant: Hot Sake
title: Oklahoma State Fair Animation
advertiser: Oklahoma State Fair
credits: Jason Hausman, Sound Designer;
Rachael Mangione, Production Assistant;
Limerick Studios, Design & Animation

2011 ADDY® Awards Program

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