2010 ADDY® Awards Program

Transcription

2010
ADDY
®
AWARDS
MEDIA NETWORKS
Advertise at the Movies
s Showcase your message on a 40-foot screen
s2EACHANENGAGEDANDTARGETEDAUDIENCEATAFFORDABLERATES
s!SSOCIATEYOURBUSINESSWITH(OLLYWOODSHOTTESTSTARSANDMOVIES
CONTACT GRIZELLE SANCHEZ, ACCOUNT DIRECTOR:
704-661-6267
|
GRIZELLE.SANCHEZ @ NCM.COM
TO THE CHARLOTTE
AD COMMUNITY
OUR 2009-2010
OFFICERS + DIRECTORS
> Director / ADDY® Chair:
Kara Hollinger-Bulla
> President:
Beth Whitehead
> 1st Vice President / Director Programs :
Jim Considine
> 2nd Vice President / Director Membership:
Scott Harrington
> Treasurer:
Jim Mandeville
> Chairman of the Board:
Richard Halliburton
> Communications Chair: Banks Wilson
> Director Public Relations: Theckla Sterrett
> Director Education / NSAC: Gail Williams
> Ad2 President:
Alexis Acosta
Congratulations Charlotte Advertising Community,
To say the least, 2009 was a tough year. We overcame major economic
challenges and have seen amazing talent – not just sustaining, but
thriving – in a market many labeled as impossible. So, cheers to all
involved.
It’s taken a lot of long hours and even more dedication...all in the name
of creativity, and it shows. Without my dedicated partners and massive
list of volunteers, none of this would have ever come together. I want
to send a sincere thank you to the team at MyJive, BOLTgroup, and my
business partners of 3pm Creative Group. Their vision, dedication, and
passion made this year’s show and campaign possible. Another thank you
goes directly to this years AAF-Charlotte President, Beth Whitehead. Her
assistance, support and personality made this year go without a hitch,
and allowed “FUN” to be in our vocabulary at all times. In addition to
Beth, my husband, Rob Bulla, gets a standing ovation for supporting my
role with the ADDY® Awards even though we are newlyweds and should be
spending evenings at home. Stephanie Norton, Sean Schussler, Jason
Hausman, and the entire AAF-Charlotte Board of Directors have also been
amazing assets to this year’s show.
Tonight would not be possible without the support of our Title and
Presenting Sponsors: Adams Outdoor Advertising and National CineMedia;
Best of Show Sponsor: CBS Radio; and a big round of applause for the
2010 Print Sponsor: Sandy Alexander, to show that print is STILL alive.
And finally, our outstanding vendors: Total Event Production and The
Westin Charlotte; Master of Ceremony: Mark Mathis; and special guest,
The Flutterfly himself: Hardin Minor, have allowed us to create an amazing
show for all!
Creatively yours,
THANK YOU
TO OUR SPONSORS
®
SUPPORTING SPONSORS:
Premier, Inc. | Wray Ward | Charlotte Center City Partners
AAF Charlotte would like to thank our
corporate sponsors and volunteers for
making this year’s event possible.
THANK
YOU
FOR MAKING IT HAPPEN
3pm Creative Group
BOLTgroup
Myjive Inc.
Sandy Alexander
Adams Outdoor Advertising
National CineMedia, LLC.
CBS Radio Inc.
Hot Sake
New Way Media
Total Event Production
Studiobanks
Tropical Foods
The Westin Charlotte
Rob Bulla
Beth Whitehead
Brooke Neal
Sean Schussler
David Krawczuk
Thomas Keeler
Jamey Boiter
Tim Bogert
Mandy Smith
Lauren Allison
Barbara Taylor
Bree Basham
Mike Garten
Megan Skelton
Ron Edelen
Albert Banks
Lindsey Reminga
Jimmy Coburn
Les Elmer
Krista Engler
Laura Schaeffer
Stephanie Norton
Jason Hausman
Shruti Chandra
Amalia Reyes
Dora Radut
Amanda Altman
Rich Rabassa
Jenny Lowrey
Amy Gibbs
Caitlyn Garrison
Jeff Hurley
Barry Wilson
Chad Grandey
Mike Petersen
Tim Sabo
Kristi Martin
Alexis Acosta
Christine Day
Alyson Altman
Jim Considine
Deb Smith
Sonja Craparo
Crystal Staley
Hardin Minor
Mark Mathis
2010 ADDY® Awards Program Design: BOLTgroup
THANK
YOU
TO OUR SPECIAL GUESTS
Why is Reg Taylor hosting “Fox News Rising?” Well,
even though we look alike, trust me when I say that Reg
is a much more wholesome guy. He looks like Mother
Teresa compared to me! My name is MARK MATHIS
and I used to do, and still should be doing, the weather
at Fox Charlotte. Regardless of what Tera Blake says,
my meteorological skills are unparalleled!!! When it
comes to severe weather you want Meteorologist Mark
Mathis at the helm.
But I must say that I love it at Fox Charlotte. And I don’t
like to brag, but I have to admit that the ladies love me
more at Fox. If you know of an on-air talent at Fox,
trust me when I say that they all have secret crushes on
the ole Mathis. So much so that they normally throw up
when I walk by! My biggest claim to fame is that I used
to work with Larry Sprinkle.
HARDIN M. MINOR is a 30-year veteran of
entertainment, education and performance. Minor
continues his successful career as Charlotte’s
“Mime-in-Motion.” His talents as creative consultant
for a variety of corporate clients keep him in demand
throughout the area. He currently serves as honorary
spokesman for First Night Charlotte. Please visit his
website at www.hardinminor.com.
AAF Charlotte would like to thank
the judges for helping make this
year’s show a success.
THE JUDGES
As an art director, CHAD GRANDEY contributes
strong design skills and conceptual thinking to
every creative project. During his 14-plus years
in advertising, Grandey has partnered with
several local agencies and Fortune 500
companies. He has worked on all forms of
advertising, including direct marketing, in-house
collateral, interactive, billboards, print ads and
television. He’s developed branding campaigns,
MIKE PETERSEN is a founding partner and
creative director with 50,000feet. He plays a vital
role in the business development of 50,000 feet,
and leads creative teams on assignments that
include marketing communications, advertising,
packaging design, annual reports, environmental
design, and branding and identity development.
His clients include BMW NA, Harley-Davidson,
Home Depot Supply, Intercontinental Exchange
(ICE), Kohl’s, Miller Brewing and MINI USA. Mike
spent the first half of his 15 year career at VSA
promotions, and integrated marketing strategies
for many national accounts. His work has been
recognized by Lurzer’s International Archive,
Creativity and Adweek magazines, and the Dallas
Society of Visual Communications. He has received
a Summit Award, local ADDY Citations and Awards,
District Two and District Ten ADDY Awards, and
National ADDY Awards.
Partners as a Creative Director, and managed
a project team responsible for clients such as
Ameritech, Chronicle Books, The Coca-Cola
Company, Handspring and Harley-Davidson. Mike’s
work has been recognized by most major design
publications including The One Show, The Type
Directors Club,The Society of Publication Designers,
Graphis, ID, Communication Arts, STA, HOW
Magazine and D&AD. However, his mother is most
proud that her son’s work is proudly displayed at
an obscure poster museum in Hamburg, Germany.
TIM SABO has spent the last 20 years providing
creative and strategic leadership to blue chip
clients such as Miller Lite, Anheuser-Busch,
McDonald’s, Chili’s Restaurants, and most proudly,
The US Air Force. As a Senior Creative Director
with some of the largest advertising agencies
in the country (Leo Burnett, DDB, GSD&M), along
with his own entrepreneurial ventures in the
liquor industry, Sabo developed a passion
for building brands. Currently, Sabo is proud
to be the Marketing Director for The Doyle
Restaurant Group.
BEST OF SHOW
ADDY AWARD
®
Boone Oakley
CATEGORY: 69 F Self-Promotion, Interactive
TITLE: Boone Oakley Website
ADVERTISER: Boone Oakley
CREDITS: Ryan Holland, Art Director; Jim Robbins, Copy Writer;
Craig Jelniker, Producer; Bill Allen, Interactive Director; Dave
Oakley, Creative Director; John Boone, Creative Director
FEATURED AWARDS
1
2
BEST OF
BEST OF
MODE.
Boone Oakley
ART DIRECTION
1. CATEGORY: 34 B Website, Consumer Flash, Outlets
TITLE: Mellow Mushroom Website
ADVERTISER: Mellow Mushroom
CREDITS: John Pietrafesa, Creative Director; Tyler Hawes,
Interactive Director; Chris Gutierrez, Senior Developer;
Maxim Vakhovskiy, Senior Designer / Photographer;
Alex Westray, Designer / Flash Animator; Jessica Manner, Designer / Typographer; Ian Varrassi, Designer;
Corey Ballou, Developer; Preston Paris, Junior Developer;
Caresse DuFord, Project Coordinator; Kelly Brintle, Developer;
Dusty Griffen, Illustrator
COPYWRITING
2. CATEGORY: 09 B Poster Campaign
TITLE: One Show Poster Campaign
ADVERTISER: The One Club
CREDITS: Brian Fink, Art Director; Josh Luetz, Copywriter;
Eric Roch von Rochsburg, Studio Manager; Hackjob,
Digital Retouching; John Boone, Creative Director;
David Oakley, Creative Driector
FEATURED AWARDS
3
4
JUDGES AWARD
PRINT
Luquire George Andrews
3. CATEGORY: 22 B Consumer / Trade, Full Page, Color
TITLE: Don’t Worry
ADVERTISER: Charlotte Plastic Surgery
CREDITS: Andrea Dahm, Graphic Designer; Margaret Bond,
Copywriter; Mitchell Brown, Associate Creative Director;
Steve Dunkley, Executive Creative Director; Jane Beasley +
Peggy Brookhouse, Account Executives; Bobbi Adderton,
Production Manager; Katie Holden, Traffic Director
5
JUDGES AWARD
INTERACTIVE
WRAY WARD
4. CATEGORY: 34 A Website, Consumer Flash, Products
TITLE: Springmaid Website
ADVERTISER: Springmaid
CREDITS: John Roberts, Creative Director; Brandon Scharr, Senior Designer; Bill Baker, Interactive Services
Supervisor; Barbara Birge + Ryan Coleman, Senior Writers;
Khanh Ngo, Flash Developer; Geoff Parish, Senior Web
Developer; Elizabeth Goodwin, Interactive Producer; Happy
Carter, Studio Artist; Tracy Fitzgerald, Traffic Manager;
Jenny Duncan, Account Director; Melissa DuLany,
Account Executive
MOSAIC
AWARD
Limerick Studios
5. CATEGORY: 64 C Public Service, Audio / Visual
TITLE: Charlotte Center City Partners
2009 Vision Awards ‘Faces’ Presentation
ADVERTISER: Charlotte Center City Partners
CREDITS: Mike Kelley, Creative Director / Producer; Vanessa
Leitner, Designer / Animator; Alicia Burdick, Account
Manager; Chris Stevens (Mad Toy Box), Director of Photography
* The Mosaic Award recognizes excellence in diversity.
BEST OF SHOW
STUDENT AWARD
RISING
STAR
Caitlin Garrison
CATEGORY: S01 B Point of Purchase
TITLE: Green Grocery
SCHOOL: North Carolina State University
STUDENT AWARDS
1
2
3
*CURTIS PETRAGLIA
STUDENT
STUDENT
STUDENT
Christian Anzola
John Cochrane
Curtis Petraglia
SILVER
1. CATEGORY: S02 C Poster
TITLE: H1N1 Poster
SCHOOL: University of North Carolina - Charlotte
SILVER
2. CATEGORY: S06 B Magazine Campaign
TITLE: Comedy Unscripted
CREDITS: Jonathan Cochrane, Copywriter
Elizabeth Doten, Art Director
SILVER
3. CATEGORY: S13 A Elements of Advertising, Logo
TITLE: CP Brand
...
.. . . . . . . . . .
YEARS
.......
.........
BRAND
INNOVATION.
REALIZED.
25
....
.
.. . . . . . . . . .
STRATEGY.
DESIGN.
DEMAND.
MOVING BRANDS TO A
POSITION OF PREFERENCE.
> VISIT : BOLTGROUP.COM
> CALL : 704.372.2658
> FOLLOW : TWITTER.COM/BOLTGROUP
1
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5
2
4
6
SALES PROMOTION
01 B Sales Kit
1. AWARD: Gold ADDY® Award
ENTRANT: birdsong gregory
TITLE: Integra Sales Kit
ADVERTISER: Integra Employer Health
CREDITS: Leslie Kraemer, Creative Director; Carolyn
Colonna, Senior Designer; Jim Cusson, Strategist;
Phillip Atchison, Copywriter
02 A Packaging
2.
AWARD: Gold ADDY® Award
ENTRANT: Perry Sessions Design
TITLE: Petrol: Fuel for Dogs
ADVERTISER: Petrol, Inc.
CREDITS: Gale Haruta, Creative Director; Jennifer Canter,
Copywriter; Bo Calilung, Photography
02 C Packaging Campaign
04 Video Sales Presentation
3.
ENTRANT: Saturday Brand Communications
TITLE: Bird Wine Labels
ADVERTISER: Corvidae Wine Co.
CREDITS: Mark Conachan, Art Director;
Burton Lancaster, Art Director
5.
AWARD: Silver ADDY® Award
ENTRANT: Emulsion Arts
TITLE: BMW Ultimate Experience
ADVERTISER: BMW Manufacturing
CREDITS: Joanne Hock, Director / Cinematographer;
Lisa Gergely, Executive Producer; Kay Thompson,
Producer; John Disher, Editor
4.
ENTRANT: 3pm Creative Group
TITLE: Spiritual Blends Packaging
ADVERTISER: Spiritual Blends, LLC
CREDITS: Kara Hollinger-Bulla, Creative
Director / Designer
6.
ENTRANT: Limerick Studios
TITLE: Wamsutta Brand Video
ADVERTISER: Wamsutta
CREDITS: Mike Kelley, Creative Director; Jessica Schuler,
Designer / Editor / Animator; Jeremy Ball, Technical
Director; Hot Sake, Sound Design + Mix; John Robert
(Wray Ward), Creative Director; Scott Ellmaker (Wray
Ward), Group Creative Head / Writer; Jenny Duncan (Wray
Ward), Account Director; Elaine Manglicmot (Wray Ward),
Senior Designer; Liz Ryan (Wray Ward), Producer
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COLLATERAL MATERIAL
05 A Stationery Package
7.
ENTRANT: MODE.
TITLE: Las Vegas Design Center Stationery
ADVERTISER: Las Vegas Design Center
CREDITS: John Pietrafesa, Creative Director / Designer;
Ian Varrassi, Art Director; Maxim Vakhovskiy,
Senior Designer
06 B Annual Report, Color
8.
ENTRANT: Premier, Inc.
TITLE: 2008 Annual Report
ADVERTISER: Premier, Inc.
CREDITS: Stacey Brown, VP - Communications + PR;
Chris Cardelli, Director - Creative Services; Bryan
Alsop, Manager - Editorial Services; Bryan Verrone,
Project Manager
07 B Brochure, Color
9.
ENTRANT: Concentric Consumer Marketing
TITLE: Design Center of the Carolinas Brochure
ADVERTISER: Design Center of the Carolinas /
Ram Realty Services
CREDITS: Bob Shaw, President + CEO; Claire Curtis,
Account Executive; Stephanie Labuskes, Art Director; Kara
Schwab, Copywriter; Mike Perrella, Production Manager
07 B Brochure, Campaign
10.
TITLE: Charlotte Regional Visitors Authority Brochure
ADVERTISER: Charlotte Regional Visitors Authority
CREDITS: Kara Hollinger-Bulla, Creative Director /
Designer; Patrick Schneider, Photography
11.
TITLE: 2008 Annual Report Campaign
CREDITS: Stacey Brown, VP - Communications + PR;
Chris Cardelli, Director - Creative Services; Bryan
Alsop, Manager - Editorial Services; Bryan Verrone,
Project Manager
09 A Poster
12.
ENTRANT: Wray Ward
TITLE: Wamsutta (Light Sleeper)
CREDITS: John Roberts, Creative Director; Ryan
Coleman, Senior Writer; Liz Von Hoene, Photographer;
Sheila Sambrotto, Print Producer; Happy Carter, Studio
Artist; Tracy Fitzgerald, Traffic Manager; Jenny Duncan,
Account Director; Melissa DuLany, Account Executive
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13.
ENTRANT: THE NORTH STATE
TITLE: Benji Hughes Show Poster
ADVERTISER: Benji Hughes
CREDITS: Mike Sakoonserksadee, Creative Director;
David Tisdale, Designer; Jim McGuire, Photographer
09 B Poster Campaign
14.
ENTRANT: Wray Ward
TITLE: Wamsutta Campaign
(Sleepwalking / Light Sleeper / Diving Into Bed)
Coleman, Senior Writer; Liz Von Hoene, Photographer;
Artist; Tracy Fitzgerald, Traffic Manager; Jenny Duncan,
Account Director; Melissa DuLany, Account Executive
15.
ENTRANT: Little Red Bird
TITLE: What’s Your Beef?
ADVERTISER: What’s Your Beef Butcher
CREDITS: Ron Randle, Creative Director; Jason Gammon,
Senior Art Director; Karen Bennetts, Account Director
16.
TITLE: Raunchy Pub Bathroom Jokes
ADVERTISER: Brawley’s Beverage
CREDITS: John Howard, Art Director; Mark Conachan,
Creative Director
17.
ENTRANT: Boone Oakley
TITLE: One Show Poster Campaign
ADVERTISER: The One Club
CREDITS: Brian Fink, Art Director; Josh Luetz, Copywriter;
Eric Roch von Rochsburg, Studio Manager; Hackjob,
Digital Retouching; John Boone, Creative Director; David
Oakley, Creative Director
10 C Special Event Announcement
18.
ENTRANT: HMH
TITLE: Guac This Way Poster
ADVERTISER: HMH
CREDITS: Heidi Hall, Account Supervisor; Shawn Kelley,
Creative Director; Shannon Boggess, Senior Production
Manager; Nathan Roach, Copywriter
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10 D Special Event Campaign
19.
ENTRANT: Luquire George Andrews
TITLE: Fight Night Tickets
ADVERTISER: Charlotte Sports Commission
CREDITS: Jon Cain, Art Director; Rob Healy, Copywriter;
Todd Aldridge, Group Creative Director; Steve Dunkley,
Executive Creative Director; Pete Marco + Lisa Taylor,
Account Executives; Bobbi Adderton, Production Manager;
Katie Holden, Traffic Director
20.
TITLE: Hollinger / Bulla Wedding Package
ADVERTISER: Kara Hollinger-Bulla and Robert Bulla
CREDITS: Kara Hollinger-Bulla, Creative Director /
Designer; Robert Bulla, Creative Director / Copywriter
DIRECT MARKETING
OUT-OF-HOME
21.
23.
11 A Direct, B-to-B or Consumer
TITLE: Jersey
ADVERTISER: University of North Carolina - Charlotte
CREDITS: Jon Cain, Art Director; Margaret Bond, Copywriter;
Executive Creative Director; Brooks Luquire + Jane Beasley,
Katie Holden,Traffic Director; Kim Hummel, Photographer
12 A Direct Campaign, B-to-B or Consumer
22.
ENTRANT: BOLTgroup
TITLE: Fox Rehabilitation
ADVERTISER: Fox Rehabilitation Direct Mail Campaign
CREDITS: Jamey Boiter, Brand Strategy Director; Bree
Basham, Creative Director; Mandy Smith, Graphic Designer;
Sally Jenkins, Graphic Designer; Melissa Stone, Copywriter
14 A Outdoor Board
ENTRANT: Adams Outdoor Advertising
TITLE: Number One
ADVERTISER: Presbyterian Orthopaedic Hospital
CREDITS: Andrew Smock, Art Director; Jason Brannon,
Account Executive
14 B Outdoor Board
24.
TITLE: Goal Posts
Executive Creative Director; Brooks Luquire + Jane Beasley,
Katie Holden,Traffic Director; Kim Hummel, Photographer;
Shawn Gordon, Media Planner; Adams Outdoor, Production
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14 C Outdoor Board
25.
ENTRANT: CPI Security Systems
TITLE: Panther Eyes
ADVERTISER: CPI Security Systems
CREDITS: Chris Taylor, Design + Animation
26.
TITLE: Charlotte Bobcats Player Intro
ADVERTISER: Charlotte Bobcats
CREDITS: Thom Blackburn, Creative Director; Mike Kelley,
Director of Photography; Jon Kaczmarski, Designer /
Animator; Alicia Burdick, Account Manager; Hot Sake,
Music Edit + Mix
29
NON-TRADITIONAL ADVERTISING
20 A Non-Traditional
27.
ENTRANT: Wray Ward
TITLE: Humane Society of Charlotte
ADVERTISER: Humane Society of Charlotte
Coleman, Senior Writer; Phil Jones, Art Director; Jeff
McCullough, Photographer; Sheila Sambrotto, Print
Producer; Happy Carter, Studio Artist; Tracy Fitzgerald,
Traffic Manager; Erin Kelly, Account Director; Jennifer
Voorhees, Account Executive
28.
TITLE: Dropped Bottles
Creative Director; Theckla M. Sterrett, Account Supervisor;
Kelly Wright, Production; Theckla Sterrett, President
29.
TITLE: Lonely Koozie
CREDITS: John Howard, Art Director / Mark Conachan,
30
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30.
TITLE: Design Center of the Carolinas Watertower
Ram Realty Services
CREDITS: Bob Shaw, President + CEO; Stephanie
Labuskes, Art Director
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35
32.
ENTRANT: Wray Ward
TITLE: NASCAR Hall of Fame (Earnhardt)
ADVERTISER: NASCAR Hall of Fame
CREDITS: John Roberts, Creative Director; Rusty Williams,
Group Head / Senior Art Director; Scott Ellmaker, Group
Head / Senior Writer; Brandon Scharr, Senior Designer;
Artist; Tracy Fitzgerald, Traffic Manager; Brad Hood,
Account Director; Brian Bertges, Account Executive
34.
TITLE: Balloon
ADVERTISER: Blum, Inc.
CREDITS: Margaret Bond, Copywriter; Mitchell Brown,
Group Creative Director / Art Director; Joe Tolley,
Associate Creative Director; Steve Dunkley, Executive
Creative Director; Philip Tate + Lisa Taylor, Account
Executives; Jon Cain, Retouching; Bobbi Adderton,
Production; Katie Holden, Traffic Director
33.
TITLE: Banana
CREDITS: Margaret Bond, Copywriter; Andrea Dahm,
Graphic Designer; Joe Tolley, Associate Creative Director;
Steve Dunkley, Executive Creative Director; Philip Tate +
Lisa Taylor, Account Executives; Mind’s Eye, Photography /
Retouching; Bobbi Adderton, Production Manager; Katie
Holden, Traffic Director
35.
TITLE: Don’t Worry
ADVERTISER: Charlotte Plastic Surgery
CREDITS: Andrea Dahm, Graphic Designer; Margaret Bond,
Copywriter; Mitchell Brown, Associate Creative Director;
Steve Dunkley, Executive Creative Director; Jane Beasley +
Peggy Brookhouse, Account Executives; Bobbi Adderton,
Production Manager; Katie Holden, Traffic Director
CONSUMER OR TRADE PUBLICATION
22 B Consumer / Trade, Full Page, Color
31.
ENTRANT: Wray Ward
TITLE: NASCAR Hall of Fame (Petty)
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24 B Consumer / Trade Campaign, Color
36.
37.
ENTRANT: Wray Ward
TITLE: NASCAR Hall of Fame
(Petty / Earnhardt / Checkered Flag / Pit Stop)
TITLE: Balloon + Banana
CREDITS: Margaret Bond, Copywriter; Andrea Dahm,
Graphic Designer; Mitchell Brown, Art Director; Steve
Dunkley, Exec. Creative Director; Philip Tate + Lisa
Taylor, Account Executives; Mind’s Eye + Jon Cain,
Photography / Retouching; Bobbi Adderton, Production
Manager; Katie Holden, Traffic Director; Joe Tolley,
Associate Creative Director
INTERACTIVE MEDIA
39.
34 A Website, Consumer Flash, Products
38.
ENTRANT: Wray Ward
TITLE: Springmaid Website
ADVERTISER: Springmaid
CREDITS: John Roberts, Creative Director; Brandon
Scharr, Senior Designer; Bill Baker, Interactive Services
Supervisor; Barbara Birge + Ryan Coleman, Senior
Writers; Khanh Ngo, Flash Developer; Geoff Parish, Senior
Web Developer; Elizabeth Goodwin, Interactive Producer;
Happy Carter, Studio Artist; Tracy Fitzgerald, Traffic
Manager; Jenny Duncan, Account Director; Melissa DuLany,
Account Executive
ENTRANT: Myjive Inc.
TITLE: Episode Speakers
ADVERTISER: SnapAV
CREDITS: Ron Edelen, Creative Director; Albert Banks,
Technical Director; Jimmy Coburn, Production Director;
Lindsey Reminga, Project Manager
34 B Website, Consumer Flash, Outlets
40.
ENTRANT: MODE.
TITLE: Mellow Mushroom Website
ADVERTISER: Mellow Mushroom
CREDITS: John Pietrafesa, Creative Director; Tyler Hawes,
Interactive Director; Chris Gutierrez, Senior Developer;
Maxim Vakhovskiy, Senior Designer / Photographer; Alex
Westray, Designer / Flash Animator; Jessica Manner,
Designer / Typographer; Ian Varrassi, Designer; Corey
Ballou, Developer; Preston Paris, Junior Developer;
Caresse DuFord, Project Coordinator; Kelly Brintle,
Developer; Dusty Griffen, Illustrator
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34 C Website, Consumer Flash, Services
41.
TITLE: Watauga River Lodge Website
ADVERTISER: Watauga River Lodge
CREDITS: Brian Koch, Designer; David Tisdale, Designer
35 B Website, Consumer HTML, Outlets
42.
TITLE: Design Center of the Carolinas Website
Ram Realty Services
CREDITS: Bob Shaw, President + CEO; Jason Clewell,
Director of Interactive; Claire Curtis, Account Executive
36 C Micro or Mini Sites
43.
ENTRANT: Studiobanks
TITLE: Muzak 75th Anniversary Mini Site
ADVERTISER: Muzak
46
CREDITS: Banks Wilson, Creative Director / Designer;
Will Jardine, Interactive Developer; Christy Vannetta,
Project Manager
38 A Interactive B-to-B
44.
ENTRANT: Myjive Inc.
TITLE: Lockheed Martin Wii Remote Experience
ADVERTISER: Lockheed Martin Corporation
CREDITS: Ron Edelen, Creative Director; Albert Banks,
Technical Director; Jimmy Coburn, Production Director;
Lindsey Reminga, Project Manager
RADIO
41 A National Radio
45.
TITLE: Holiday Hints
ADVERTISER: Quail Hollow Championship
CREDITS: Marty Kelso, Associate Creative Director /
Writer; Rob Healy, Copywriter; Steve Dunkley, Executive
Creative Director; Pete Marco + Lisa Taylor, Account
Executives; Katie Holden, Traffic Director
TELEVISION
44 A Local TV
46.
TITLE: Deer
ADVERTISER: Meineke Car Care Bowl
CREDITS: Joe Tolley, Associate Creative Director / Art
Director; Marty Kelso, Associate Creative Director / Writer;
Steve Dunkley, Executive Creative Director; Lisa Taylor
+ Peggy Brookhouse, Account Executives; Katie Holden,
Traffic Director; Mike Kelley (Limerick Studios), Creative
Director; Jessica Schuler (Limerick Studios), Editor; Chris
Stevens (Mad Toy Box), Director of Photography
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48
50
51
44 B Local TV
45 Local TV Campaign
47.
49.
48.
ENTRANT: Powell & Partners Creative
TITLE: World Call Center
ADVERTISER: Comporium
CREDITS: John Powell, Account Executive; Billy Wilson,
Creative Director; Meigan Powell, Producer; Tuscarora
Films, Production Company
TITLE: Meineke Car Care Bowl Game Snowman
ADVERTISER: Raycom Sports
CREDITS: Mike Kelley, Creative Director / Producer;
Jessica Schuler, Editor / Prop Designer; Hot Sake, Sound
Design + Mix; Steve Dunkley (Luquire George Andrews),
Executive Creative Director; Joe Tolley (Luquire George
Andrews), Associate Creative Director; Marty Kelso
(Luquire George Andrews), Associate Creative Director;
Peggy Brookhouse + Lisa Taylor (Luquire George
Andrews), Account Executives; Chris Stevens (Mad Toy
Box), Director of Photography; Chris Walters (Evolution
Models and Talent), On-Camera Talent
TITLE: Deer + Snowman
ADVERTISER: Meineke Car Care Bowl
CREDITS: Joe Tolley, Associate Creative Director / Art
Director; Marty Kelso, Associate Creative Director / Writer;
Steve Dunkley, Executive Creative Director; Lisa Taylor
+ Peggy Brookhouse, Account Executives; Katie Holden,
Traffic Director; Mike Kelley (Limerick Studios), Creative
Director; Jessica Schuler (Limerick Studios), Editor; Chris
Stevens (Mad Toy Box), Director of Photography
47 B National TV, Consumer Outlets
50.
ENTRANT: Tattoo Projects
TITLE: Good Love
ADVERTISER: Sheetz, Inc.
CREDITS: Buffy McCoy Kelly, Co-creative Director; Rudy
Banny, Co-creative Director; Crystal Newport, Account
Executive; Mark Martini (Falling Olive), Executive Producer;
Eddie Nicholas, Assistant Director; Maria Botta, Producer;
Tim Vece (Outback Editorial), Editor; Jason Dettmer
(Outback Editorial), Design / FX; Jay Green (Big Science
Music), Composer
48 C National TV Campaign
51.
TITLE: Thank God for Poker
ADVERTISER: UltimateBet.net
Senior Art Director; Karen Bennetts, Account Director;
Susan Cody, Broadcast Producer; Paal Rui (Hutchco),
Post-production Editor; Joe Murray (Edit at Joe’s),
Post-production Editor; Frank Samuel + Jonathan
Brown, Directors
52
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50 B Cinema, In-Theater Spots
52 Mixed-Media, National B-to-B
53 Mixed-Media, Local Consumer
52.
54.
56.
TITLE: Loving Southborough
ADVERTISER: Conformity Corporation
CREDITS: Ron Randle, Creative Director / Photographer;
Jason Gammon, Senior Art Director; Karen Bennetts,
Account Director; Chris Edwards, Photographer
57.
TITLE: It’s a Rush Campaign
Executive Creative Director; Brooks Luquire + Jane
Beasley, Account Executives; Bobbi Adderton, Production
Manager; Katie Holden,Traffic Director; Kim Hummel,
Photographer; Shawn Gordon, Media Planner; Adams
Outdoor, Production
TITLE: George Romero Video
ADVERTISER: The Light Factory
CREDITS: Rich Rabassa, Video Producer / Art Director
MIXED / MULTIPLE MEDIA
51 Mixed-Media, Local B-to-B
53.
TITLE: Design Center of the Carolinas Campaign
Ram Realty Services
CREDITS: Bob Shaw, President + CEO; Jason Clewell,
Director of Interactive; Stephanie Labuskes, Art Director;
Mike Perrella, Production Manager; Claire Curtis, Account
Executive; Kara Schwab, Copywriter
55.
ENTRANT: Wray Ward
TITLE: Chicago Pneumatic Integrated Campaign
ADVERTISER: Chicago Pneumatic
CREDITS: John Roberts, Creative Director; Scott Ellmaker,
Group Head / Senior Writer; Ryan Coleman, Senior Writer;
Phil Jones, Designer / Art Director; Sheila Sambrotto, Print
Producer; Happy Carter, Studio Artist; Tracy Fitzgerald,
Traffic Manager; Brad Hood, Account Director
ENTRANT: BOLTgroup
TITLE: Fox Rehabilitation Brand Campaign
ADVERTISER: Fox Rehabilitation
CREDITS: Jamey Boiter (BOLTgroup), Brand Strategy
Director; Bree Basham (BOLTgroup), Creative Director;
Mandy Smith (BOLTgroup), Graphic Designer; Sally Jenkins
(BOLTgroup), Graphic Designer; Andy Kiser (BOLTgroup),
Multimedia Designer; Melissa Stone, Copywriter; Ben
Wilson (Wilson + Taylor), Web Technology, Strategy +
Development; Brian Doben, Photographer / Videographer
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59
61
63
58.
TITLE: Brawley’s Campaign
ADVERTISING FORTHE ARTS + SCIENCES PUBLIC SERVICE
55 G Arts, Invitation
62 E Public Service, Poster
60.
62.
54 Mixed-Media, National Consumer
59.
ENTRANT: Wray Ward
TITLE: NASCAR Hall of Fame Integrated Campaign
ENTRANT: MODE.
TITLE: Bechtler Gala Invitation
ADVERTISER: Bechtler Museum of Modern Art
CREDITS: John Pietrafesa, Creative Director; Ian
Varrassi, Art Director / Designer; Maxim Vakhovskiy,
Designer / Photographer
61 B Arts, Mixed Media Campaign
61.
ENTRANT: MODE.
TITLE: Bechtler Gala Invitation
ADVERTISER: Bechtler Museum of Modern Art
CREDITS: John Pietrafesa, Creative Director; Ian Varrassi,
Art Director / Designer; Maxim Vakhovskiy, Senior Designer;
Jessica Manner, Designer; Alex Westray, Designer
TITLE: Eye Contact
ADVERTISER: Hair Care
CREDITS: Mark Conachan, Creative Director; Theckla
Sterrett, President; John Howard, Art Director; Casey
Gorsuch, Illustrator; Theckla M. Sterrett, Account
Supervisor; Kelly Wright, Production
63 B Public Service, Newspaper
63.
ENTRANT: Wray Ward
TITLE: WFAE 90.7 FM (Obama)
ADVERTISER: WFAE 90.7 FM (Charlotte’s NPR Station)
Group Head / Senior Writer; Ryan Coleman, Senior Writer;
Elaine Manglicmot, Senior Designer; Sheila Sambrotto,
Print Producer; Happy Carter, Studio Artist
Tracy Fitzgerald, Traffic Manager; Tracy Hamm, Account
Executive; Whitney Combs, Account Executive
64
66
68
65
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64.
ENTRANT: Wray Ward
TITLE: WFAE 90.7 FM (Tank)
Group Head / Senior Writer; Ryan Coleman, Senior
Writer; Elaine Manglicmot, Senior Designer; Sheila
Sambrotto, Print Producer; Happy Carter, Studio Artist;
64 A Public Service,TV
65.
TITLE: Shooting Star
ADVERTISER: The Dale Earnhardt Foundation
Banny, Co-creative Director; Pam Miller, Executive
Producer; Tim Vece (Outback Editorial), Editor; Jason
Dettmer (Outback Editorial), Design / FX
66.
TITLE: Mustache
Banny, Co-creative Director; Pam Miller, Executive
Producer; Tim Vece (Outback Editorial), Editor; Jason
Dettmer (Outback Editorial), Design / FX
64 D Public Service, Interactive
68.
ENTRANT: Studiobanks
TITLE: Crossroads Charlotte Website
ADVERTISER: Foundation for the Carolinas
CREDITS: Banks Wilson, Creative Director / Designer;
Chris Goodwin, Interactive Developer; Michael Wuori,
Interactive Developer; Will Jardine, Interactive Developer;
Christy Vannetta, Project Manager
69.
TITLE: Box Jocks Website for Kohl’s Healthy
Kids Campaign
ADVERTISER: Levine Children’s Hospital / Kohl’s
CREDITS: Matt Klug, Art Director; Keith Greenstein,
Copywriter; Bill Allen, Interactive Director; Trevor
Van Meter, Illustrator; David Oakley, Creative Director;
Eric Mills, Developer
64 C Public Service, Audio / Visual
67.
TITLE: Charlotte Center City Partners
2009 Vision Awards ‘Faces’ Presentation
ADVERTISER: Charlotte Center City Partners
CREDITS: Mike Kelley, Creative Director / Producer;
Vanessa Leitner, Designer / Animator; Alicia Burdick,
Account Manager; Chris Stevens (Mad Toy Box), Director
of Photography
70
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67 Public Service, Direct
68 B Public Service, Mixed Media Campaign
69 F Self-Promotion, Interactive
70.
72.
TITLE: Boone Oakley Website
ADVERTISER: Boone Oakley
CREDITS: Ryan Holland, Art Director; Jim Robbins, Copy
Writer; Craig Jelniker, Producer; Bill Allen, Interactive
Director; Dave Oakley, Creative Director; John Boone,
Creative Director
TITLE: Mustache Party Invitation
Banny, Co-creative Director; Jesse Moen, Art Director;
Crystal Newport, Account Executive; Marcus Wilson, Intern;
Ashley Richter, Intern
68 A Public Service, Campaign
71.
AWARD: Gold ADDY Award
ENTRANT: Wray Ward
TITLE: WFAE 90.7 FM Campaign (Obama / Tank / Piggy Bank)
Group Head / Senior Writer; Ryan Coleman, Senior
Writer; Elaine Manglicmot, Senior Designer; Sheila
Sambrotto, Print Producer; Happy Carter, Studio Artist;
®
TITLE: Hair Care Campaign
ADVERTISER: Hair Care
CREDITS: Mark Conachan, Creative Director; John Howard,
Art Director; Theckla M. Sterrett, Account Supervisor; Kelly
Wright, Project Management; Casey Gorsuch, Illustrator;
Theckla Sterrett, President
ADVERTISING INDUSTRY
SELF-PROMOTION
69 B Self-Promotion, Stationery Package
73. AWARD: Silver ADDY® Award
TITLE: 3pm Creative Stationery
ADVERTISER: 3pm Creative Group
CREDITS: Kara Hollinger-Bulla, Creative
Director / Designer
69 H Self-Promotion, Non-Traditional
TITLE: Candy Bar
ADVERTISER: Saturday Brand Communications
CREDITS: John Howard, Art Director; Kelly Wright, Project
Management; Theckla Sterrett, President; Mark Conachan,
Creative Director
76
69 I Self-Promotion, Direct Marketing
76. AWARD: Silver ADDY Award
ENTRANT: Powell & Partners Creative
TITLE: MoJo Book
ADVERTISER: Powell & Partners Creative
CREDITS: Meigan Powell, Creative Director; Matt Merkel,
Art Director; Malia Kline, Copy
®
77
78
TITLE: Holiday Tin: Mr. Pistachio Head
ADVERTISER: Luquire George Andrews
CREDITS: Ellen Huffman, Art Director; Margaret Bond,
Copywriter; Steve Dunkley, Executive Creative Director; Peggy
Brookhouse + Steve Luquire, Account Executives; Bobbi
Adderton, Production Manager; Katie Holden,Traffic Director
69 J Self-Promotion, Invitation
TITLE: Baseball Sans Baseball
ADVERTISER: Little Red Bird
Senior Art Director; Karen Bennetts, Account Director
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70 Ad Club Promotion
ENTRANT: A3 Design
TITLE: AIGA / Patrick Coyne Event
ADVERTISER: AIGA Charlotte
CREDITS: Amanda Altman, Creative Principal;
Alan Altman, Designer
TITLE: Design Center of the Carolinas Logo
Ram Realty Services
CREDITS: Bob Shaw, President + CEO; Stephanie
Labuskes, Art Director; Claire Curtis, Account Executive
82. AWARD: Silver ADDY Award
ENTRANT: A3 Design
TITLE: Wire Mesh
ADVERTISER: Carolina Pad / WalMart
CREDITS: Amanda Altman, Creative Principal;
Alan Altman, Designer
®
ELEMENTS OF ADVERTISING
72 Logo
TITLE: Lunch Identity
ADVERTISER: Lunch
CREDITS: Mike Sakoonserksadee, Designer;
David Tisdale, Designer
ENTRANT: Corder Philips
TITLE: Charlotte Regional Realtor Association Logo
ADVERTISER: Charlotte Regional Realtor Association
CREDITS: Teddy Shipley, Art Director; Kathy Rowan, Account
Executive; Burt Philips, Executive Director
ENTRANT: Wray Ward
TITLE: Adage Logo
ADVERTISER: Adage
CREDITS: John Roberts, Creative Director; Brandon Scharr,
Senior Designer; Sheila Sambrotto, Print Producer; Happy
Carter, Studio Artist; Tracy Fitzgerald, Traffic Manager; Erin
Kelly, Account Director; Laura Gibbs, Account Executive
85
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89
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ENTRANT: Ginger Griffin Marketing + Design
TITLE: Vale View Farms Logo
ADVERTISER: Vale View Farms
CREDITS: Dora Blaskievich, Designer; Jenny Ball Lowery,
Account Executive
ENTRANT: Ginger Griffin Marketing + Design
TITLE: Bridge Consulting Logo
ADVERTISER: Bridge Consulting
CREDITS: Dora Blaskievich, Designer; Jenny Ball Lowery,
Account Executive
ENTRANT: Cognition, Inc.
TITLE: Tiffany Flair Logo
ADVERTISER: Tiffany Flair
CREDITS: Damon Segetti, Brand Design Director /
Principal; Jason Mink, Brand Strategy Director / Principal;
Jacob Bigham, Web Design Director
ENTRANT: Artizen
TITLE: North Carolina Children and Nature Coalition Logo
ADVERTISER: North Carolina Children and Nature Coalition
CREDITS: Cary Murphy, Creative Director; Arody
Victoria, Art Director
73 B Illustration, Campaign
TITLE: 2008 Annual Report Illustrations
CREDITS: Stacey Brown, VP of Communications + PR;
Chris Cardelli, Director of Creative Services
75 A Special Effects, Video or Film
TITLE: NASCAR Media Group 2009 Banquet Graphics
ADVERTISER: NASCAR Media Group
CREDITS: Thom Blackburn, Creative Director; Jon
Kaczmarski, Lead Designer / Animator / Compositor;
David Kay, Designer / Animator / Compositor; Brooke
Glaze, Designer / Animator / Compositor; Andrew Narayan,
Designer / Animator / Compositor; Brian Pace, Designer /
Animator / Compositor; Brittany Alfaro, Project Manager
76 A Music Only
76 B Music With Lyrics
76 C Sound Design
ENTRANT: RED F
TITLE: Custom Music for Regional Retail TV +
Radio Campaigns
ADVERTISER: Time Warner Cable
CREDITS: Lee James, Creative Managing Director;
Matthew Scott, Senior Art Director
ENTRANT: Hot Sake
TITLE: Sailor Song
ADVERTISER: Bojangles’
CREDITS: Jason Hausman, Composer; Rachael
Mangione, Production Assistant; Scott Brown (Eric
Mower & Associates), Associate Creative; Ruben Lopez
(Eric Mower & Associates), Creative
ENTRANT: Hot Sake
TITLE: Motorsports. Sure.
ADVERTISER: Signal
CREDITS: Jason Hausman, Sound Designer / Composer;
Rachael Mangione, Production Assistant; Signal,
Concept + Animation
BE SEEN
www.aafcharlotte.com
Join the flutter. Become a member of AAF Charlotte.
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Proud (and exhausted) creative sponsor of
the 2010 Charlotte ADDY ® Awards.

2010 ADDY® Awards Program

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2011 ADDY® Awards Program