Printed timetables Are they dying and do customers think that mobile

Printed timetables Are they dying and do customers think that mobile

PRINTED TIMETABLES
Are they dying and do customers think that
mobile & web solutions are just as good?
2014-06-13
Christian Nordström, Information designer / Design responsible, Ruter As
ME
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THE BASICS
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At 12:00 this Saturday
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My options?
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HISTORY
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England 1798
Image: Typografische Monatsblätter no. 4/5, 2007, The Design of Transportation Timetables: A Historical Overview, Barry Rosemann
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Newcastle Stagecoach 1798
Source: Typografische Monatsblätter no. 4/5, 2007, The Design of Transportation Timetables: A Historical Overview, Barry Rosemann
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Newcastle Stagecoach 1798
Source: Typografische Monatsblätter no. 4/5, 2007, The Design of Transportation Timetables: A Historical Overview, Barry Rosemann
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England 1839
Increase of
frequency + complexity
The first pocket version and
ancestor to our timetables today
Bradshaw´s Railway Timetable and
Assistant to Railway Traveling 1839
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Source: Typografische Monatsblätter no. 4/5, 2007, The Design of Transportation Timetables: A Historical Overview, Barry Rosemann
Germany 1841
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Munich /
Augsburg Railway 1841
Source: Typografische Monatsblätter no. 4/5, 2007,
The Design of Transportation Timetables:
A Historical Overview, Barry Rosemann
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Austria 1842
Wien–Raaber
Eisenbahn
February 1842
Source: Typografische
Monatsblätter no. 4/5, 2007,
The Design of Transportation
Timetables: A Historical Overview,
Barry Rosemann
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Wien–Raaber Eisenbahn February 1842
Source: Typografische Monatsblätter no. 4/5, 2007, The Design of Transportation Timetables: A Historical Overview, Barry Rosemann
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More content + equal space = smaller text
Germany 1852
Eisenbahn-, Post und Dampfschiff Cours-Buch 1852
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Source: Typografische Monatsblätter no. 4/5, 2007, The Design of Transportation Timetables: A Historical Overview, Barry Rosemann
…compared to first
Norwegian version in 1869
Norway’s time tables
or Travel magazine
1869
Source: Norsk Reiseinformasjon AS, poster,
personal picture.
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From
Serif to Sans-serif in 1930s
KLM 1950
Source: Typografische Monatsblätter no. 4/5, 2007, The Design of Transportation Timetables: A Historical Overview, Barry Rosemann
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Spoorboekje
(Dutch Railways)
1970
Source: Typografische Monatsblätter
no. 4/5, 2007, The Design of
Transportation Timetables: A
Historical Overview, Barry
Rosemann
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Experiments of graphical timetables
Finland 1976
Finnair
1976
Source: Typografische
Monatsblätter no. 4/5, 2007,
The Design of Transportation
Timetables: A Historical
Overview, Barry Rosemann
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CHALLENGES TODAY
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INTERNET & MOBILES
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Development of internet use
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Use of internet
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ADAPTATION
How about the older generation?
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Source: http://3.bp.blogspot.com/-zhKm_UWNnaI/UnKXsmCnSlI/AAAAAAAAANE/uEHYWhBacvY/s1600/IMG_4013.JPG (viewed 14.5.2014
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Source: http://3.bp.blogspot.com/-zhKm_UWNnaI/UnKXsmCnSlI/AAAAAAAAANE/uEHYWhBacvY/s1600/IMG_4013.JPG (viewed 14.5.2014
Solutions?
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RUTER
CAMPAIGN:
" Win a 30-day
ticket by helping a
person you know
to download the
RuterBillett app"
Source: Facebook.com/ruter.no (viewed
14.5.2014)
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NORDLAND COUNTY
MARKETING CAMPAIGN
ELECTRONIC vs. PAPER
How do we want people to travel?
+ & -
The map experiment
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CONCLUSION
CONCLUSION
HYPOTHESIS
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THANK YOU!