Agentur für Kommunikationsmanagement und

we care about you
„Ich habe we care communications 2004 gegründet.
Dabei war mein Ziel vor allem, Kunden eine fachlich
spezialisierte, hochwertige Kommunikations- beratung anzubieten. Ebenso wichtig war und ist es mir aber, dass echte Auseinandersetzung mit den
Anliegen des Kunden sowie eine besondere Zuwen- dung und Aufmerksamkeit den Beratungs- und Umsetzungsprozess prägen. Dies drückt der Name we care communications aus.
Bei unserer Arbeit sehen wir ein offenes Klima als Voraussetzung für Kreativität und gute Leistung. Die
besten Ideen entstehen nicht immer beim Chef und nicht immer am Schreibtisch. Es ist uns wichtig, dass wir mit unseren Kunden, Partnern und Dienstleistern auf Augenhöhe und mit gegenseitiger Achtung und Fairness arbeiten.
Offenheit, Ehrlichkeit und Verlässlichkeit kennzeichnen
uns und unterscheiden uns in einer Branche, die oft interessengeleitet und intransparent agiert. Unsere
Bindung an diese Werte ist für uns und unsere Kunden
Garant einer vertrauensvollen Zusammenarbeit.“
we care communications
Agentur für Kommunikationsmanagement
und Kommunikationsdesign
Kontakt:
we care communications GmbH
Seewartenstraße 10, Haus 5
20459 Hamburg
we care communications Agentur für Kommunikationsmanagement
und Kommunikationsdesign
Angela Lehnert, Geschäftsführerin
Telefon:040 / 75 66 39 - 0
Telefax:040 / 75 66 39 - 14
[email protected]
wecare-communications.com
wecare-communications.com
we care communications
Kommunikation für Medizin
und Gesundheitswirtschaft
Wir sind spezialisiert auf Kommunikation in der
Gesundheitswirtschaft. Für Kliniken und Klinikverbände, Unternehmen der medizintechnischen und pharmazeutischen Industrie, Stiftungen und medizinische Institutionen erarbeiten wir Kommunikationsstrategien und setzen diese komplett um. Unsere Schwerpunkte liegen in der visuellen Gestaltung von Identitäten und Marken, in der Entwicklung von Marketingstrategien für ärztliche Zielgruppen sowie in der Entwicklung und Steuerung der Marken- und Unternehmenskommunikation von Kliniken.
Internationales Standortmarketing
Referenzen:
Ärztekammer Schleswig-Holstein
Bernhard-Nocht-Institut für Tropenmedizin
BG-Unfallkrankenhaus Hamburg
Bioglobe GmbH
Drägerwerk AG & Co. KGaA
Ethicon Endo-Surgery (Europe) GmbH
Ethicon Biosurgery
Johnson & Johnson Commercial Operations
Labor Dr. von Froreich - Bioscientia GmbH
Labor Dr. Heidrich & Kollegen GmbH
Labor Dres. Fenner und Kollegen
Westküstenkliniken Brunsbüttel & Heide gGmbH
Referenzen:
Berlin Partner GmbH
Freie und Hansestadt Hamburg
Gesundheitsinitiative Schleswig-Holstein
Hamburg Tourismus GmbH
Hamburg Marketing GmbH
HealthCapital Berlin Brandenburg
visitBerlin
Wir arbeiten für Bundesländer, Regionen, Metropolen und Kommunen zur Vermarktung von Gesundheits- und Tourismusangeboten im In- und Ausland.
Unsere Spezialität sind Private-Public-PartnershipKonzepte, in denen Unternehmen der Gesundheitswirtschaft mit öffentlichem Standortmarketing im Bereich Life Sciences und Medizin zusammenarbeiten.
Langjährige Erfahrung besitzen wir insbesondere
in den arabischen Märkten: Wir begleiten politische Delegationsreisen sowie Messen und Kongresse in arabischen Ländern. Kompletter Marketingservice in arabischer Sprache gehört zu unserem Angebot.
»…Our focus this year is on the
diagnosis, therapy and treatment
of cardiovasular diseases…«
Harald Wolf, Senator for Economics, Technology and
Women’s Issues and Mayor of Berlin
Senator Harald Wolf
»…Our focus this year is on the
diagnosis, treatment and
rehabilitation of cardiovascular
diseases…«
N
W
Hamburg Health Tourism Guide
O
Holidays in Hamburg
are the best medicine
S
LOGBUCH
114. DEUTSCHER
ÄRZTETAG
Tickets
for sport events, theatre, concerts, musicals and
a lot more
Happy Hamburg
all-inclusive travel with package system
Accommodation
170 hotels, ranging from a cosy guest house to a
luxurious hotel. With last minute rates and seasonal
special offers
Hamburg CARD
discover the city and save money
Hamburg Service Center
+49 40-300 51 300 • [email protected]
Book with the Hamburg Specialists
OPEN SURGICAL
ENDOSCOPIC
ENERGY
Latest offers, online booking, specials, news and tips
www.hamburg-tourism.de
BARIATRICS
www.hamburg-tourism.de
Useful information for your stay in Hamburg
Public transport
Get to know Hamburg with HVV, the Hamburg Transport Association.
The city’s public transport service will take you all around Hamburg and the
metropolitan region. The Hamburg Card allows you to use all HVV transport
services; the pass also entitles you to reduced prices or free admission at a
number of cultural attractions. The Day and Group Ticket is suitable if you
plan to use public transport for one or three days. Children under the age
of 6 travel free-of-charge on HVV.
Taxis
Have hotel or apartment staff call you a taxi to take you wherever you want.
Hospital receptions may also assist you on request. Or call a taxi yourself,
using the local number 666666 or 211211. If you call from your mobile don’t
forget to pre-dial the country code (+49) plus the local code (40).
Guide service
Experience the amazing attractions of Hamburg by taking a guided sightseeing tour or individual walk through the city. Guide services are offered
in English and cost from 107 J for up to two hours. All services are offered
on request, cancellation fees within 48 hours prior to reservation apply.
Phone: +49 (0)40-300 51 233.
Bargaining
Bargaining is not common practice in Germany and most shops have very
little scope for granting discounts. Do try bargaining if you wish, but don’t be
disappointed if you don’t get anywhere.
Tax-free shopping
Participating stores display the Global Refund TAX FREE shopping sign.
Ask for your tax refund cheque. When you leave the country present your
receipts and passport at customs. You can then redeem the cheques at the
Cash Refund to receive a refund.
Imprint
Published by: Hamburg Tourismus GmbH
Design and realization: we care communications, Hamburg; www.wecare-communications.com
Photographs by Hamburg Tourismus GmbH, Fotolia
We would like to thank everyone who made photographic material available to us free of charge.
We would like to thank the Free and Hanseatic City of Hamburg and the State Ministry of Health
and Social Affairs for supporting the project with advice made available by its international office.
Thanks also to the University Hospital Hamburg for the advice provided and for supporting the
creation of this publication.
January 2010
Delegation
of hospitals and companies
from Berlin and Brandenburg
Mehr
Gesundheit
Schleswig-Holstein
www.gesundheit.schleswig-holstein.de
Mehr Gesundheit?
In Schleswig-Holstein!
Organized by:
Berlin Partner GmbH
Fasanenstr. 85
D-10623 Berlin
Tel: 0049 (30)-39980-0
Fax: 0049 (30)-39980-239
[email protected]
www.berlin-partner.de
Developed by:
www.healthcapital.de
Die Gesundheitsinitiative Schleswig-Holstein
präsentiert auf dem Hauptstadtkongress 2009:
Innovative Krebsmedizin aus Schleswig-Holstein:
4
the numerous parks in the city. A total of 2,500
public green areas are the perfect setting for
appealdiseases
for visitorsof
from
all cardiovascular
over the world exerts systems.
the
the “Kaufhaus des Westens”. The biggest depart-
Furthermore
and
Brandenburg
offer
the full range of
leisure, sport and entertainment. Spacious parks
ment Berlin
store on the
European
mainland offers
lovers
Trade Delegation
like Tiergarten in the city centre and exotic gardens
of luxury
a wide range of fashion
featuring patients.
interrehabilitation
for cardiac
Œèè€Ì‚m
with artistic landscaping shape the face of Berlin.
national designer labels. Find more information
HealthCapital Region Berlin Brandenburg
about Germany´s capital at www.visitBerlin.de.
‘m‚΀jè»ÎɂjÌs:saèsm““kh8ÌèÔs`8´Ö“skm>Ì
we care communications
www.wecare-communications.com
Wohlhüter Design
www.mwohlhueter.com
© Berlin Partner GmbH, 2010
Krebszentrum Nord (CCC) und Partikeltherapiezentrum NRoCK am Universitätsklinikum (UK S-H)
Besuchen Sie uns im Mittelfoyer, Stand M8
Helsinki
Helsinki
Stockholm
Stockholm
‘΀Ìè• Berlin-Brandenburg Ñ֓7€Ì‚-‘m‚
Tallinn
Tallinn
Berlin-BrandenburgÑ֓7€Ì‚-‘m‚vd™è»Ðsüµ•>m˜Öƒ‚j
is one of the most innovative
sèÖèÉèsmsjɕumü`Ìu:skd̃̂‚lÉè
ЀÉ
‚`k»å“idiumèԂm:sd
Berlin-Brandenburg
Riga
Riga
Moscow
Moscow
Dublin
Dublin
Copenhagen
Copenhagen
and outstanding
centres
of healthcare
in
Vilnius
ۂ•ˆgo³‘ü»2010um‚dÌuü`Ìۂd•
ςèÖ
”Vilnius
è ”x‚m擏mË
”9“ƒ˜Ì“<‘:ƒ˜sfÌ
BerlinBerlinAmsterdam
London
London Amsterdam
Brandenburg
Brandenburg
Germany
and
Europe.Minsk
With
our visit
not only
ê€`8̕sa:Ét‚»ujsdÌugbkjum7bÌÏÌÖsljÌ
.Minsk
”
‘:s8_k:Éς7É
”è ”we
Ž´„s
”è ”Ó“
Brussels
Brussels
w:€ü̐sdÌÛ̂ɂbɑ€d•8Ìum7b̏s_ji
Warsaw
Warsawthe capital region’s medical
wish
to showcase
Kiev
Kiev
Luxembourg
Prague
Prague
Paris
Paris Luxembourg
slkm‘è .Šf‚jÌslsmèä€dèŠ
̓ÌsÖs_8³Ì‚c
€sd9Ðsü}ÌÏ´ml>”Öɑ‚ÌèԀƒ‚ji‚“8:
competencies,
we’d also”‚“lè̂
like to”address
medical
Bratislava
Bratislava
Vienna
Vienna
Bern
Bern
‘€:€d̎è»Chisinau
ujsugbksl‚“•8Ìè»u:“€Ìumè}ÌètigÌÛ̂É
è ”ƒ8“ljim”è ”Ž´„s”
Chisinau
Budapest
Budapest
Ljubljana
Ljubljana
problems which
due to their high
prevalence and
umüs™è‚ Berlin-BrandenburgÑ֓7€Ì‚-‘m‚
udj>̔im€Ì‚“8:è
.umkfÌÏsmihÌèé‚7hÌÏsds<Ì
Bucharest
Bucharest
Zagreb
Zagreb
Belgrade
Belgrade
Lisbon
Lis
Lisbon
†m=_8iuis
Í´bÌ́”i΂j8>jÌslր•ugbkjiud˜Ì‚Ìumè€Ì
mortality Sarajevo
count
to
the most pestering diseases of
Madrid
Madrid
Sarajevo Pristina
Pristina
25.000
s7:‚g•o:»ugmgü̕è
.Ñ´dÌèÎÌè̀jÌè
Sofia
Sofia
Rome
Rome
Podgorica
Podgorica
the modern
world.
One
of these are.ts}̑ÇsjidÌÍs7è
cardiovascular
Skopje
Skopje
‘»ts
Ankara
Ankara
Tirana
Tirana 170.000Ô€‹s7ÌugbkjsÏsds<ÌÍ´‘
diseases, for whose diagnosis, therapy and treatment
‘m‚••sj}Ìtig̃‚9ud˜Ì‚ÌÏsmf_8>j̏jd
.ÑÖs=Ì
Television Tower and World
Clock
Athens
Athens
u“j<èsmjs‚ml_Ìê‚m=Ìuds<̔f_8>Žè
»ujsdÌugbkub_ɐÉsjidÌèwü7Ìæɔ˂cks
the capital regions
of
Berlin-Brandenburg offers
at Alexander Platz
Valetta
Valetta
”Ïsmf_8>
Šmjè .smèÔ΂ml_Ì ”Vivantes„m8sfmcomprehensive
.id̔iuj˜sgÌÏssk`̐Ԕi΀_€pslq
Nicosia
Nicosia
health
services. Outstanding
hospitals
ÎsmüiÎԀljÌè̀΀gdjÌÛ̂}ÌxsdÏsmf_8>j̎i
umskÏs<8kugbkjÌÒs<†`‚lɇd‘ja8è
likeenthusiasts
the German
Heart
Centre
are working in Berlin
Berlin is more than‘m‚å€gŽÕ”Ëus™¶s
just an excellent place for.u:“€Ìumè}ÌètigÌ΃l}
Shopping
and
everyone
who,
at
.um7bÌèu:“müÌsm““kh8Ìϳs<•s‚:“bé‚΂h87
healthcare: Whether shopping or relaxing,
the end of their stay, is keen to take more than
asÑ֓7€Ì‚è
well as the world known
University Hospital
.é‚}̊̓jÌus‘Žugbkj̃mj8è
entertainment or dining, museums or galleries,
pleasant memories home with them, will delight
.tigÌۂmoÎÔs¶´sssb
Charité
and
them
‚i”islրgé‚7h̐sd̐Ì“us‚l8_
international
Germany’s capital is a place where new trends
in Berlin’s
incredible
diversity
of shopping options,renowned and
€:€diu7>ksè
.usk`ÌèidÌèusg9Ìèu
sm>̑msh8Ì
are set. And it is a metropolis of opposites. History
whether
they
opt
to
make
their
purchases
in
the
operating hospital
group
Vivantes. They all are
‘m‚güèstores,
.åsl·ssÌր`usg9̀d»Çsjid̑
meets modernity – business meets leisure. People
major shopping centres, department
smaldealing
with theboutiques.
high complex
live threatening
in search of relaxation are spoilt for choice with
ler shops
or in sophisticated
Magnetic and
.umՓjÎ֓`Ösmdj̎Õ
There also is a lot to discover for little ones and
their parents. Special sightseeing tours are orga
organized for children. Amusement and theme parks,
such as Europe´s biggest non-profit children,
youth and family centre “FEZ Berlin” or the “Lego
“Legoland Discovery Centre”, provide a place to explore.
Many theatres and museums arrange extra events
for families as well.
Shopping at Kurfürstendamm
We are happy to meet you and to enter into a
tm7bÌ֓8€Ì֓>mè‚7Ì
professional dialogue with you in order to share
ã“8
‚8“ê‚=fÌ֓8€Ì
knowledge and experiences.
Specialized in Diagnosis,
Treatment and Rehabilitation
of Cardiovascular Diseases
Official Visit
January 2010
Brandenburg Gate
5
The famous „Kaufhaus des Westens“
Berlin – the place to be
„m˜Öèþumü`ÌujsdÌuh7
s•j
‚ÌЀü8jÌ
ums>¶ÌÏs
ÌրÌèå“idiÑ֓7€Ì‚-‘m‚umj:ÔsÉ
3
4-5
Harald Wolf
Senator (Minister) for Economics, Technology and Women’s
EUROPEAN UNION
Funded by the European Regional Development Fund (ERDF)
and the state of Berlin.
1
Berlin Tourismus Marketing GmbH (Berlin
Tourism Board) is charged with the world-wide
promotion of Berlin as a tourist destination.
The company‘s mission is to promote tourism,
business travel, events, trade fairs, conferences
and congresses as well as to provide information for tourists and travelers to Berlin. It sees
itself as a service agency for its tourism partners on the national and international markets
Issues and Mayor of Berlin
and as an active information broker for the
travel industry. Since 1993, the Berlin Tourismus
Marketing
GmbH has been carrying on profes> www.healthcapital.de
sional tourism management for the aspiring
metropolis of Berlin - with growing success.
6
7
8-9
10-11
12-13
14-15
16-17
18
19
20-21
22-23
Visit the Berlin Tourism Board at Arab Health,
Zabeel Hall, booth No. ZE10
24-25
26-29
30
31
33
Relax at Tiergarten
we care communications ist eine kleine Agentur mit hohem Anspruch, fl achen Hierarchien und unverwechselbarem Stil.
Wir haben vorallem zwei Leidenschaften: Medizin und Kommunikation.
Kommunikation ist aus unserer Sicht ein komplexes aber erlernbares Handwerk. Es soll dazu beitragen, die wirtschaftlichen Ziele von Unternehmen zu erreichen. Zugleich soll Kommunikation die sozialen Bindungen des Unternehmens sinnvoll gestalten. Die Medizin und die zahlreichen Strukturen und Prozesse der Gesundheitswirtschaft erfordern Spezialwissen und Vernetzung. Beides haben wir in vielen Jahren der Beratung erworben.
Foto oben: Messestand für Berlin Partner
Unser Angebot:
• Strategie und Konzept
• Projekt- und Kontaktmanagement
• Sponsoring (Strategie / Umsetzung)
• Corporate Communications
• Corporate Design und Webdesign
• Corporate Publishing
• Marketing
• Medien- und Öffentlichkeitsarbeit
• Messe und Event
34
CONTENTS:
EDITORIAL
BERLIN – THE PLACE TO BE
EUROPE’S LEADING LIFE SCIENCE REGION
NETWORKS OF SUCCESS
CLINICAL EXCELLENCE
SPECIALIZING IN CARDIOVASCULAR DISEASES
VIVANTES INTERNATIONAL MEDICINE
GERMAN HEART CENTER
BIOTRONIK
CHARITÉ UNIVERSITY MEDICINE BERLIN
HEALTH CAPITAL REGION BERLIN BRANDENBURG
MEDICAL PARK AG
CENTROVITAL BERLIN
AAP IMPLANTS AG
EXHIBITORS BERLIN BRANDENBURG
MARITIM HOTELS
TSB TECHNOLOGY FOUNDATION BERLIN
BERLIN PARTNER GMBH
CONTACTS, IMPRINT
Westküstenkliniken Brunsbüttel & Heide gGmbH
Berlin Partner GmbH / HealthCapital
Berlin Brandenburg: Arab Health 2008-2011
Unsere Leistungen:
• Repositionierung des Klinikums, Markenrelaunch der Dachmarke und der Tochtermarken
• Kommunikationskonzept und Kommunikationsplanung für das gesamte Klinikum
• Relaunch der Website
• Neukonzeption und Umsetzung von Image- und Klinikbroschüren • Konzeption und Begleitung von strategischer Presse- und Öffentlichkeitsarbeit • Konzeption / Realisierung zielgruppenspezifi scher Medien
• Anzeigenwerbung, Werbemittel, Veranstaltungen
Unsere Leistungen:
• Gewinnung von Partnern und Sponsoren
• Visuelles Konzept
• Gestaltung Messestand und Printobjekte • Organisation von Delegationsreisen und Abendempfängen
H E A L T H C A P I TA L R E G I O N B E R L I N - B R A N D E N B U R G – T H E P L AC E TO B E
‫ﺩﻟﻴﻞ ﻫﺎﻣﺒﻮﺭﺝ ﻟﻠﺴﻴﺎﺣﺔ ﺍﻟﺼﺤﻴﺔ‬
O N T H E P U L S E – H E A L T H C A P I TA L R E G I O N B E R L I N - B R A N D E N B U R G
PRODUCT CATALOGUE
Oslo
Oslo
Harald Wolf
Senator (Minister) for Economics, Technology and
Women’s Issues and Mayor of Berlin
H E A L T H C A P I TA L R E G I O N B E R L I N - B R A N D E N B U R G – E D I TO R I A L
AnzeigeArabianHealthGuide_Layout 1 03.12.09 17:46 Seite 1
Prof. Guenter Stock
Ñ֓7€Ì‚-‘m‚uü`Ìujsugbk•hs7‚
Berlin-Brandenburg