Introduction to Ergokonzept light

Introduction to the ERGOKONZEPT Group Business Assets and Letter of Intent Projects Date July 1, 2014 Table of Contents
ABOUT US
2
1. THE ERGOFACTOR
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2. ERGOKONZEPT AG BUSINESS ASSETS
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2.1 CHIMERA MERCHANDISING GMBH
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2.2 VETTERLEIN GMBH & CO. KG
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2.3 QUINTENSA ENERGIESANIERUNG GMBH
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2.4 MONGRELS IN COMMON GMBH
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2.5 ERGOKONZEPT OFFICE SERVICE
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ADMINISTRATIVE SERVICES · RELOG
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ONLINE CLAIMS MANAGEMENT
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ERGOMEDIEN UG
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3. ERGOKONZEPT AG LETTER OF INTENT PROJECTS
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3.1 CONSTRUCTION AND RENOVATION PROJECTS
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3.2 EVERLAST ENERGY DRINK
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3.3 BEER TRADEMARK GARLEY
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4. RISK DISCLOSURE
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5. CONTACT
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1
About us
The ERGOKONZEPT Aktiengesellschaft is a holding of the ERGOKONZEPT PLC and solely
responsible for the business operations. Looking back at its history the company has
acquired extensive experience in the identification, development, realisation and
management of business models and companies.
The guiding principle of the corporate strategy for business and asset development is the
so called ERGOFACTOR which contributes to the mutual potentiation of the business
model. The importance and function of the ERGOFACTOR will be explained in the first
chapter.
The ERGOKONZEPT AG distinguishes between its own holdings, the business assets, and
ongoing projects which can optionally be added to the business asset portfolio in the
future through Letter of Intent (LOI) agreements. (see image 1)
At present the ERGOKONZEPT AG business asset portfolio contains five holdings or
internal business areas that will be introduced in the following business plan:
1. CHIMERA MERCHANDISING GmbH
2. VETTERLEIN GmbH & Co. KG
3. QUINTENSA Energiesanierung GmbH
4. MONGRELS IN COMMON GmbH
5. ERGOKONZEPT OFFICE SERVICE
In addition an overview of the ongoing LOI projects follows.
This includes:
•
Construction projects in municipal development areas in Berlin, including multi-story
residential construction, reconstruction of historical buildings and the construction
of single-family dwellings.
•
Brand and marketing rights to EVERLAST Energy Drink, the production and already
acquired distribution channels.
•
Access to “GARLEY”, the oldest beer label in the world.
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IMAGE 1: ERGOKONZEPT AG Business and Letter of Intent Projects
QUINTENSA Energiesanierung GmbH
Building and general contractor services
VETTERLEIN GmbH & Co. KG
MONGRELS IN COMMON GmbH
Online-Shopping for bargainpriced promotion gifts
World wide marketing rights
ERGOKONZEPT
Office Service
• Relog bookkeeping
• InkassoKonzept
• Claims Management
• ERGOMEDIEN UG
CHIMERA MERCHANDISING
GmbH
Contracts with: Markus Beyer,
Sebastian Rode,....
Further LOI projects
Construction- and
Renovation projects
• Karlshorst
• Königs Wusterhausen
• Schöneweide
• Spree-Camp
EVERLAST Energy Drink
incl. EU-brand rights
Getränkekombinat
Magdeburg GmbH
Beer label “GARLEY”
Business Assets
Letter of Intent Projects
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1. The ERGOFACTOR The ERGOKONZEPT AG is a multiple administration and marketing services
organization with a double strategic focus. The business areas were established with
the strategic goal of bringing all services (SVC) for ongoing and future business
ventures inside the corporate group (internal SVC). The resulting capabilities and
infrastructures will be marketed externally (external SVC) which, at the same time, will
lead to an upward scaling of the successful business segments. That is the
ERGOFACTOR
.
The business and growth potential of the ERGOKONZEPT AG rests upon two stable
pillars. To make full use of the intern and extern growth potential, the ERGOFACTOR is
the guiding theme, the equity story of our corporate group. The planned interaction of
the individual business models provides an endless number of possibilities for the
development of the ERGOKONZEPT AG business sectors. All future projects (see
letters of intent) will not only be examined on the basis of their own chances of
success but also on the added value for the corporate group: ERGOFACTOR.
Within the corporate group we have the opportunity to develop our own testimonials
because both supply and demand, due to our business model, originate from the
same place.
The ERGOFACTOR: The increased recognition, as an immaterial value, makes a
profitable contribution to the goal achievement of the involved cooperation firms and
thus increases the value of the ERGOKONZEPT AG business assets. (see image 2 and
image 3)
The results:
•
More advertising income for the CHIMERA MERCHANDISING GmbH brand
ambassador/athletes
•
Better market penetration for the EVERLAST Energy Drink
•
More merchandising potential for the VETTERLEIN GmbH & Co. KG
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IMAGE 2: ERGOFACTOR CHIMERA MERCHANDISING GmbH meets EVERLAST
Energy Drink
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IMAGE 3: ERGOFACTOR – Gains for the ERGOKONZEPT AG
Athlete
Energy Drink without support
• In spite of world champion title
known only in the sports world
• No presence as a brand
testimonial in spite of large
fan base
• No profile as a potential brand
ambassador
• Without USP in cut-throat
competition
• Desire for recognition
• Arbitrary marketing without clearcut USPs
Ergofactor = Athlete meets Energy Drink
Athlete as testimonial = 100% efficient synthesis
National & international awareness gain
Energy drink in the sports community = clear USP
Athlete increases his marketing and advertising value
Energy drink increases turnover
ERGOKONZEPT profits from the entire project
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2. ERGOKONZEPT AG BUSINESS ASSETS
2.1 CHIMERA MERCHANDISING GmbH
The ERGOKONZEPT Aktiengesellschaft holds a 100% share of the CHIMERA
MERCHANDISING GmbH. The company, with its headquarters in Berlin, as part of the
corporate group has over 25 years experience in the areas of merchandising and
promotion. Due to their long-term presence in the market CHIMERA MERCHANDISING
GmbH has acquired first class national and international contacts. The basis of their value
chain lies in their extensive portfolio of brand and license rights in the areas of sport,
music, film and entertainment.
Among others the CHIMERA MERCHANDISING GmbH is in possession of the marketing
rights for violin superstar David Garrett, professional boxer and TV-moderator Markus
Beyer, TV-star Britt Hagedorn as well as future Bayern München soccer pro Sebastian
Rode* and the marketing rights for Sebastian Polter, emerging talent and future star of
the 1.FSV Mainz 05 soccer club.
Growth targets:
Short term: A competent partner is required for the commercial development of the
individual ERGOKONZEPT participations that can adequately market the unknown service
package to the suitable target group. Multipliers such as famous artists or athletes can not
only provide excellent support for new products or services in established markets but can
also achieve a higher level of recognition. Well-known international artists and athletes
can be recruited as brand ambassadors for this purpose from the extensive portfolio of
CHIMERA MERCHANDISING GmbH.
The internal demand from the various ERGOKONZEPT AG holdings for marketing offers
thus supports the primary business development of the CHIMERA MERCHANDISING GmbH
as well as the expansion of the corporate group’s own marketing and sales infrastructure
and the visibility of products and testimonials.
*until the middle of 2014
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Middle/long term: Through its connection to the corporate group the CHIMERA
MERCHANDISING GmbH can support the degree of recognition of prominent
personalities in various branches and business sectors and expand it internationally.
The attractiveness of the CHIMERA MERCHANDISING GmbH as an expert for the
marketing of well-known personalities as well as patent, license and brand rights will
thus grow in its external market environment. An inflow of new, high-value
engagements will further enhance the quality of the CHIMERA MERCHANDISING
GmbH portfolios.
The administration of patent, license and brand rights outside of Europe is to be taken
over by the Parafin Corp. (PFNO: US OTC BB) with its headquarters in the USA. A longterm engagement in professional boxing is currently being established within this
framework.
Violin superstar David Garrett
Markus Beyer German professional boxer and TV-commentator
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2.2 VETTERLEIN GmbH & Co. KG
On the average, promotional items are used once a day by the person who has received
them. Statistically speaking the promotional message thus reaches the intended receiver
once each day. (see the Weberartikel Montor 2013)
The high probabilities of advertising contact as well as the good cost-benefit ratio are,
among others, the reasons for the constant promotional item participation in the
marketing mix of companies. The promotional items though play a role especially for
larger companies which, upgraded by an individual look and feel corresponding to the
company’s own brand image, can help to differentiate itself from the lot of the masses.
The VETTERLEIN GmbH & Co. KG has over 25 years of experience within the corporate
group in the areas of merchandising and promotion and is the competent partner for
individual custom-made products up to mass production runs.
As an expert in the advertising material market a full-service-online-shop “VETTERLEIN
Werbemittel” with over 10.000 articles (with individual Look & Feel) is under construction.
Growth targets:
Short term: Beginning immediately the ERGOKONZEPT AG, in cooperation with the
VETTERLEIN GmbH & Co. KG, has taken its own delivery service for promotional articles
on board to support its marketing activities. The CHIMERA MERCHANDISING GmbH, for
example, within the framework of its promotional activities can place orders company
intern for advertising material and promotional items direct with VETTERLEIN GmbH & Co.
KG. In addition the advertising material of the VETTERLEIN GmbH & Co. KG offers a
popular advertising platform for the commercialization of prominent personalities from the
CHIMERA MERCHANDISING GmbH portfolio. (keyword “merchandising”)
All members of the corporate group, as a matter of course, obtain their advertising
material, office supplies, and writing implements from the VETTERLEIN Online Shop.
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Middle/long term: The internet serves as the most important source of information
for the customer as the ad hoc available medium for ordering advertising materials
(Werbeartikel Monitor 2013). The importance of process-secure online-shops
including the necessary competence in mail order selling continues to gain in
importance in the promotional materials branch. Cooperation with other
ERGOKONZEPT AG projects such as the EVERLAST Energy Drink, for example, offer
clear-cut medium term growth potential. (keyword “On Pack products)
VETTERLEIN promotion articles for the Soccer World Championships 2014 “Show your
colors”
Exclusive distribution of new products such as the smart phone stand “Klakki”
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2.3 QUINTENSA Energiesanierung GmbH
The ERGOKONZEPT AG has strengthened its participation portfolio in the construction and
real estate areas with the acquisition of the QUINTENSA Energiesanierung GmbH.
As both a construction company and general contractor QUINTENSA Energiesanierung
GmbH is able to participate in the larger real estate projects of ERGOKONZEPT AG. The
company is thus in a position to service the building projects either direct or by hiring subcontractors.
The QUINTENSA Energiesanierung GmbH has a differentiated performance profile which
runs from the installation of windows to the renovation and construction of residential and
commercial buildings.
Growth targets:
Short term: The strategic goal of the acquisition is to immediately channel all construction
and renovation projects within the corporate group through the QUINTENSA
Energiesanierung GmbH and to expand the required capacities for the projects.
Middle/long term: The QUINTENSA Energiesanierung GmbH should have the capability in
various construction areas to take over the work that, with external subcontractors, is
difficult to calculate and to maintain cost control. This especially applies to bricklayers,
carpenters and roofers. Plumbing and heating as well as interior work can be effectively
assigned to sub-contractors. This division of labor guaranties price stability for the
ERGOKONZEPT AG real estate projects and thus insures the profit calculation in a dynamic
market environment.
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2.4 MONGRELS IN COMMON GmbH
“Extraordinary? Extraordinarily beautiful!” – wrote VOGUE about the designs of the fashion
company MONGRELS IN COMMON GmbH where the ERGOKONZEPT AG holds a 50%
participation.
The fashion house MONGRELS IN COMMON GmbH was founded in 2006 by Livia XiménezCarrillo and Christine Pluess in Berlin. Here the name “Mongrels” applies in the true sense
of the word. Two designers from two different cultural backgrounds – South America
meets Europe. The result: Gorgeous silk blouses with unique ornamental fastenings and a
look that, in the high-end label “mongrels in common” as well as in the somewhat more
affordable and commercial subsidiary brand “MIC,” makes a wearable classic into a “musthave” item.
The “Mongrels-blouse” is for the press, the stars and the customers no longer a foreign
word. “mongrels in common” has been in professional journals and high-gloss magazines
since 2006 and is sold, along with “MIC” in Germany, Switzerland, Austria and the USA.
Growth targets:
Short term: In the future the MONGRELS IN COMMON GmbH, will concentrate its efforts
on direct marketing and the end user with the established and high-end label “mongrels in
common.” The intermediate trade will continue to be expanded and served with “MIC
berlin,” the commercial Street Style in the middle price segment.
Middle/long term: The goal is to increase the national and international level of brand
awareness for the MONGRELS IN COMMON GmbH labels. The ERGOFACTOR creates
attention-getting synergies through combined events with the motto FASHION MEETS
ARTS. At the same time contact to the international fashion-blogger scene will further
enhance the reputation of the label.
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Both designers at the Berlin Fashion Week this year
Anne Will in a “MIC” blazer at the German Kanzler Duell
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Actress Aylin Tezel in „mongrels in common”
Actress Alexandra Nedel in „mongrels in common” at the Bambi Awards
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2.5 ERGOKONZEPT OFFICE SERVICE
The focus in this business segment will continue to be personnel services and claims
management both of which have been the core businesses of the ERGOKONZEPT AG to
date.
ADMINISTRATIVE SERVICES · RELOG
The ERGOKONZEPT AG provides ongoing wage and salary accounting services in four
exclusive postal regions in eastern Germany using the franchise brand relog from the
Ludwig Busse GmbH & Co. KG EDV-Beratung. The activities in the home region of the
ERGOKONZEPT AG led to cooperative ventures with Polish business partners that qualified
the ERGOKONZEPT AG as a specialist for the requirements of cross-border personnel
services.
Growth targets:
Short term: At present the exclusive sales regions for the wage and salary accounting are
being expanded from 4 to 14 relog postal code regions, using the brand-name relog.
ERGOKONZEPT AG will offer its services in postal zone areas having 5.000 to 10.000
companies with more than 5 employees which will include the economically attractive
regions with numerous small businesses in the states of Baden-Württemberg (Mannheim,
Ludwigshafen, Karlsruhe etc.) and Bavaria (Landshut, Erlangen, Regensburg etc.). The
total market potential will then be about 20 times that of the present sales territory.
All member of the corporate group, of course, work with the relog wage and salary
accounting system.
Middle/long term: The international personnel services segment with the emphasis on
Eastern Europe will also be expanded both middle and long-term on the basis of the
current cooperation with partner firms in Poland.
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ONLINE CLAIMS MANAGEMENT
ERGOKONZEPT AG has developed and established two internet platforms for claims
management. The required permits to operate a collection agency, which are assigned to
specific persons, are held by the CEO Henrik Striegel (issued by the upper regional court
of Brandenburg) and Uwe Bläsing (issued by the municipal court of Potsdam). The online
services, www.inkasso-konzept.de and www.online-mahnbescheid.de offer firms simple,
fast and direct tools for claims management. The standardized direct processing results in
a favorable cost structure which leads to an attractive marketing and customer advantage.
Neither membership nor non-success fees are charged. Both platforms are in operation
but are not being aggressively marketed at the present time.
Growth targets:
Short term: Payment moral in Europe has deteriorated significantly with the resulting
damage estimated at about 350 billion Euros. In Germany alone about one third of all
companies will have difficulties again this year due to unpaid receivables (www.deutschewirtschaftsnachrichten.de, 14.05.2013). Against this background the potential of both
online claims management services becomes obvious. The first marketing phase will be
initiated to significantly increase the turnover after completion of the technical
optimization of the websites.
Middle/long term: There is a significant financial demand for the initiation of in-court legal
proceedings for outstanding accounts in addition to the out-of-court collection procedures
on the part of both small and middle size firms. A solid financial basis for the filing of
lawsuits promises above average returns because claims are often uncontested and
cannot be collected simply because of a lack of funds. This service segment should be
developed middle term and would thus enhance the revenues in the debt collection area.
With access to the appropriate investment resources the purchase of larger portfolios as
well as titled and non-titled claims should be accelerated aiming at a long term above
average return by using a qualified receivables realization process.
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ERGOMEDIEN UG
Communication services for the marketing of its own projects are provided by the
ERGOKONZEPT AG’s wholly owned subsidiary ERGOMEDIEN UG. The business products of
the full-service communications agency are also being successfully employed for external
companies. References include, for example, the regional transport company Havelbus
Verkehrsgesellschasft mbH.
Growth targets:
Short term: The demand for communications services from company-owned business
assets or letter of intent projects will lead to significant growth in the business activities of
the ERGOMEDIEN UG.
Middle/long term: Most branches are characterized by intensive competition which
increases the need for custom-tailored and continuous market communication to insure
the success of the business. The media design business segment should be expanded
middle term especially in the areas of online flexible presentations and interactions
systems especially with their background of extensive regional market knowledge.
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3. ERGOKONZEPT AG LETTER OF INTENT PROJECTS
The following projects are currently linked to the ERGOKONZEPT Group by letter of intent
agreements.
Using this system, the management of ERGOKONZEPT AG can insure that promising
business relationships with respect to new participations or other contractual options for
the business development plans of ERGOKONZEPT are obtained. The letter of intent
agreements are especially valuable for securing exclusive construction and renovation
projects and are thus clearly viewed as immaterial values for the ERGOKONZEPT AG with
high potential value.
All future projects will not only be examined for their individual success potential but also
for their added value for the corporate group, the ERGOFACTOR.
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3.1 CONSTRUCTION AND RENOVATION PROJECTS
ERGOKONZEPT AG is in the comfortable position of having a developed network in the
Berlin real estate branch at its disposal which was made possible over several decades by
ERGOKONZEPT PLC director Siegfried Vetterlein. Mr. Vetterlein is a partial owner himself
of the properties where one of the largest residential construction projects in Berlin, the
Garden City Karlshorst, will be realized. While the first construction stage has already been
started here, the ERGOKONZEPT AG has secured a considerable portion of the “Garden
City Karlshorst II” for its own project development where construction permits are
expected in the 4th quarter of 2014. The project will include 8.500 m² of residential area
classified as historical reconstruction.
A construction project for student dwellings with an area of 2.500 m² will be realized by
the ERGOKONZEPT AG on a further property belonging to Mr. Vetterlein in the area near
the Hochschule für Technik und Wirtschaft in Oberschöneweide.
A purchase agreement for 39.000 m² of construction land near the edge of Königs
Wusterhausen in the area of the Berlin International Airport is ready for signature. Here,
3-story rental apartments and up to 2 story condominiums are planned for the beginning
of 2015.
The realization of the land development plan for the holiday and vacation paradise
Talsperre Spremberg with a water area of 9,6 km² has been underway for more than two
years. More than 4 million Euros of public funds have already been invested in the
infrastructure. After the planned take-over of the SpreeCamp & Resort by the
ERGOKONZEPT AG, 128 vacation homes and 80 apartments will be constructed.
The acquisition of a real estate portfolio in the East German regions is planned where,
unlike in Berlin, Dresden, or Leipzig with their over-priced real estate, a profitable
relationship between purchase price and rate of return still exists.
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3.2 EVERLAST Energy Drink
EVERLAST, the pre-eminent name in boxing since 1910, is a world leader in the design,
manufacturing, licensing and marketing of authentic sports equipment.
Built on a brand reputation of originality and individuality, EVERLAST is an essential part of
the life of numerous athletes and fitness fans that train, fight and lead active lives.
The development of an EVERLAST Energy Drink is logical and promising. For this reason
the ERGOKONZEPT AG has concluded an agreement with the European license-holder for
the marketing and distribution rights. The market launch, as planned, took place in 2014.
A nation-wide distribution structure is planned for 2015.
EVERLAST Energy Drink – the choice of the champions
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3.3 Beer Trademark GARLEY
The beer label “GARLEY” has been documented as early as 1314 and, with its almost 700
year tradition, is deeply anchored in the regional population as well as being a symbol of
the century-old art of brewing in Germany.
The plan envisions starting with a targeted investment to acquire the trademark rights, a
strategic media campaign, a marketing strategy and a distribution offensive to capture
first the home region and then to move on to the international markets.
Initial analysis has shown that a high degree of marketing success for this beer label can
be attained in the Asiatic region.
Historical labels for the GARLEY brand
GARLEY brewery in Gardelegen (Magdeburg)
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4. RISK DISCLOSURE
We would like to emphasize that, with the exception of facts all statements in this
information brochure especially those relating to possible future plans and goals of the
company are forward-looking statements that contain risks and uncertainties.
There can be no guarantee given that these statements will prove to be applicable.
5. CONTACT
ERGOKONZEPT AG
Yorckstraße 4
14467 Potsdam
Tel.: 0049 (0) 331-280 14 06
Fax: 0049 (0) 331-280 14 07
[email protected]
www.ergokonzept.de
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