Bom Exemplo 2012 Award

2012 marks ten years of an important social partnership
built in Aglomerado da Serra community. This community received the Criança Esperança Project – an opportunity for children, teenagers and youths.
Together, UNESCO, Belo Horizonte City Hall, PUC Minas
(Catholic University) and TV Globo have promoted the arts,
culture, knowledge and sports in one of the most crowded
and needy areas of the city. Today the children are already in
professional dance groups and our gymnasts participate in international events.
The sustainability projects have advanced. We have maintained the ISO 14001 certification and received the Green Seal,
as an environmentally responsible company in Belo Horizonte.
The number of employees has grown in all the company,
but there has been a considerable number of employees in
strategic areas, such as journalism and engineering.
Innovative training programs have increased the creative
force and promoted the technical qualification through the
interaction between experienced professionals and new employees. We invested in the talent and training of our teams for
the challenges and coverage of the large events of 2013 and
2014.
Marcelo Matte
Regional Director
Human Resources
Recruiting, Qualification and Training
Development of high-performance teams
The work of the outside broadcast teams involves professionals from different areas and with
different training. Journalists, camera reporters
and camera assistants met for two weekends for
training in work relations, harmonious working
and enhancing the performance of the teams.
Simulation of great events
To train more employees to work in the transmission of large events, such as soccer games,
Human Resources prepared a simulated training
for professionals in different Jobs. The simulation
was the transmission of a game of the 2nd division of the Brazilian Championship in the Independência Stadium in Belo Horizonte. The game
and the training were recorded for later evaluation. Each person trained had an instructor to
analyze positive aspects and failures that occurred. This training made possible reflection on individual performance and that of the group. In
the next stage, the trained employee accompanied the instructor in other soccer transmissions,
continuing the theoretical and practical development.
Sanzio Mello
Technical Internship
TV Globo has included technicians in its internships.
The company received seven technical level students in
electronics, electro-technical and telecommunications
in its scholarship program. The program intends to raise
qualified labor for engineering positions in the company.
MGTV Partners
Over three thousand applicants took part in the selection procedure for the TV spot:
Parceiros do MGTV (local news program). They were
selected among residents of Aglomerados Santa Lúcia
and Serra, as well as Pedreira Prado Lopes, in Belo Horizonte, and communities in Betim and Contagem. Two
participants from each community will Record everyday
life, the problems, stories and characters of the places in
which they live. Those selected will receive technical training to handle a camera and will take part in lectures and
workshops with journalism professionals of TV Globo.
Eugênio Sávio
Human Resources
Health and Lifestyle
Right Measurement
In 2012, TV Globo ran the largest health campaign ever amongst its Belo Horizonte employees. Starting with a wide assessment and a population survey focusing on diseases and specific
risk factors, strategies were drawn up for health
promotion and disease prevention. A team of
physicians, nutritionist and PE professionals coordinates the workout program to fight obesity,
sedentariness and cardiovascular diseases. The
Medida Certa Program emphasizes a change in
lifestyle and was launched in March by the TV
celebrities Zeca Camargo and Renata Ceribelli.
The employees have discounts of 80% in
their monthly fees at fitness centers, 70% in fees
of race personal trainer companies and 100% in
dance classes. The nutritional monitoring and
food and oral health reeducation programs are
also free for employees.
Results
Within three months of implementation, 91
employees joined academia activities, 23 joined
jogging and walking groups, 36 had ballroom
dance lessons and 145 people consulted with a
nutritionist.
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Maurício Vieira
Eugênio Sávio
Human Resources
Global Voluntariat
With the launching of the Return to School Project, the Global Volunteer Program was extended, bringing together the Social Volunteer Group, the Vozes da Globo Choir and the Environmental Management Group.
Social Volunteers
Made up of 11 volunteer employees, the Group gained an important ally. The Hartman Regueira Institute, specialized in social technology, started to monitor the management of sponsored institutions. Employees promoted internal donation campaigns and actions in seven
projects supporting childhood, children with palsy and mental diseases, babies and youths at
social risk and the elderly.
Sponsored institutions:
l Creche Nosso Lar (day care)
l Casa da Vovó Guiomar (nursing home)
l Creche Santa Luzia (day care)
l Conselho Particular de São João Bosco (private council)
l Associação Brasileira de Esclerose Tuberosa (Brazilian Association of Tuberous Sclerosis)
l Associação Casa Novella (association)
l Abrigo Frei Otto (shelter)
fotos: Ronaldo Guimarães
Human Resources
Igor Marotti
Vozes da Globo
The Vozes da Globo Choir has an agenda of internal presentations and has represented
the company in the following festivals, places and events:
Inhotim Cultural Institute, in Brumadinho;
Sabará Municipal Theater;
Quatro Cantos Project, at the Legislative Assembly Square, in Belo Horizonte;
Cultural July Project, in Tiradentes;
Heritage Day at Liberdade Square, in Belo Horizonte;
International Choir Festival at the Criança Esperança Space of Belo Horizonte;
David Ribeiro Cultural Center, in Diamantina.
Return to School Project
With the support of 15 volunteers, the Return to School Project was inaugurated to give
an opportunity for 18 employees to complete their education in middle and high school.
Using the Roberto Marinho Foundation methodology, with support from Senai, the course
will last 2 years with lessons inside the company.
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English courses, undergraduate and graduate scholarships
The scholarships program benefitted 55 employees in 2012.
PUC Minas Undergraduate Course:
12 employees – Electronic and Telecommunications Engineering, Law, Journalism, Multimedia
Production Technologist and Electrical Engineering..
PUC Minas Graduate Course:
Business Management, Strategic People Management, Development of Web Applications, Digital Media Production, Word and Image Creative Processes, Brand Management and Corporate Identity and Management of Engineering Projects: 8 employees.
Getúlio Vargas Foundation Graduate Courses:
MBA in Project Management, MBA in Human Development of Managers and MBA in Business
Management: 5 employees.
In company English course:
30 employees.
Globo
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Environmental Management Group
The Environmental Management System
(SGA, in Portuguese) of TV Globo Minas maintained the ISO 14001:2004 certification, obtained
in 2010. A legal compliance audit verified the
compliance to all the legislation applicable to
the broadcaster.
In 2012, the company attained another
significant certification: the BH sustainable seal
– Gold dimension, from the Belo Horizonte City
Hall. TV Globo Minas was recognized for its environmental education actions, the correct disposal of waste and the reduction in consumption
of water and energy.
The sustainability program of TV Globo Minas is coordinated by the Environmental Management Group, made up of volunteer employees since 2008.
Environmental Education
Seminars, training, ecological walk and a photo
competition open to all employees and outsourced workers were held. The cycle of environmental education in 2012 closed with a special decoration for the end of the year, made up of natural
plants, objects and ornaments of recycled material. Aluminum balls and flowers and lights using
sun light decorated the Christmas tree and ornaments.
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p: sustainability
Preservation of natural resources
To reduce water consumption, a reservoir
with a 20-thousand-liter capacity stores rainwater and is used to wash vehicles and water the
gardens. Rest rooms were reformed, replacing
wall flushing by tank toilet flush and timed faucets, while also using solar energy water heating
and lighting with motion detectors.
To reduce paper consumption, printers were
standardized to front and back black and White
printing. LED monitors with electronic circuits
replaced 60% of the announcement boards.
To reduce the use of plastic cups, clay mugs
(hot drinks) and stainless steel mugs (water) are
given to all employees, outsourced employees
and guests of the Visitor Program. In internal
events, such as the Junina Party, plastic cups
were substituted by reusable mugs.
Globo
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Technology
100% HD
In April, all regional programming started
to be broadcast in high definition. The programs: Bom Dia Minas, Radar MG, MGTV, Terra de
Minas, Globo Horizonte, Globo Esporte, MG Esporte Clube, all soccer championships and large
events are fully filmed, produced and broadcast
in HD. In Belo Horizonte, TV Globo produces over
two hours of journalism and sports daily. With
the best audio and video technology.
SAT HD: open, free and quality
signal to the parabolic aerials
In October, TV Globo took the high definition signal from Serra do Curral, in Belo Horizonte, to the parabolic aerials. With the launching of
the Regional HD SAT, the news and local programs reached the parabolic aerials in all 182 towns
covered by the broadcasting company.
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Eugênio Sávio
Sanzio Mello
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Journalism
Globo
24-hour Journalism
In 2012, the news desk started to operate 24 hours. New teams were hired to cover events
in the early morning hours. At 6:30 a.m. at the early edition of Bom Dia Minas, the viewer gets
to know the most recent news and headlines in the Greater Belo Horizonte area.
Torneio Corujão (Soccer Tournement)
The Renascença team, from Betim, was the winner of the 9th edition of the Torneio
Corujão. Organized by the Minas Gerais Soccer Federation and carried out by TV Globo, this
championship encourages soccer in the soccer fields in communities in the Greater Belo
Horizonte area.
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Pedro Gravatá
Urban Mobility: Radar MG
The traffic news desk became much stronger with the inauguration of Radar MG – a site
with news and live, exclusive images from the main traffic routes in Belo Horizonte. Maps,
updated information and input from social networks give a complete view of the traffic in real
time.
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Journalism
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Globo
SÉRIES
Águas de Minas (Minas Gerais Waters)
In the Águas de Minas series, MGTV showed the
reality of the rivers of the State of Minas Gerais. In
six long reports, the news program recorded the life
of the main rivers, riverside communities and their
culture. It is an environmental and social document
of the waterway wealth of the state of Minas Gerais.
Ciclo do Ouro (Gold Cycle)
This is the first series of reports fully recorded,
edited and shown in high definition. In five reports,
Bom Dia Minas showed the importance of the economic cycle that marked the history of Minas Gerais.
Globo
Globo
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Quality Programming
Minas Gerais clips
A música produzida em Minas Gerais é sucesso nos intervalos da programação, com a
exibição de clipes de diversos autores e compositores.
Volta Internacional da Pampulha (International Pampulha Lake Race)
With 14 years existence, the Volta Internacional da Pampulha has become one of the greatest sports events of Minas Gerais. In 2012, over 14 thousand people, including professional
and amateur athletes, ran the 18 km circuit around the lake, passed the modern monuments
created by Oscar Niemeyer.
Globo
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Mateus Baranowski
Promessas Minas (Minas Gerais Promisses)
Gospel music has gained more space in TV Globo programming with the transmission of the
Promessas Minas special, which was recorded at the festival with the greatest names of the
genre in Belo Horizonte.
São João de Minas Festival
The Saint John traditions were highlighted with the special program São João de Minas.
Recorded over two days at the Boa Esperança Farm, in Santa Luzia, in the Greater Belo Horizonte area, the program showed the main signers of sertaneja and forró music.
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Social
Bom Exemplo 2012 Award
The Dom Cabral Foundation, the Federation of Industries
of the State of Minas Gerais, the newspaper O Tempo and
TV Globo are partners in the Bom Exemplo Award – an initiative to value people and organizations that bring about
positive transformations in the State and its communities.
In 2012, the winners were:
Citizenship: Rodrigo Barcelos. A volunteer who helps with
transport for disabled patients in health treatment.
Science: Professor Valder Steffen Júnior, of the Federal University of Uberlândia. He coordinates the INCT of Intelligent
Engineering Structures.
Culture: Hudson Carlos (Ice Band). He created the project
Hip Hop – education for life.
Minas Gerais Economics and Development: Algar Group,
recognized for the innovation and update in telecommunications, IT and agribusiness.
Education: Bolívar Tinoco Mineiro State School, in Belo Horizonte. Winner in tests that measure 8-year-old students´
reading skills.
Sports: Sonhos de Liberdade Project. Provides professional
training courses for youths at risk.
Innovation: Federal University of Minas Gerais. This university rose from 10th to 5th place amongst the main applicants for patents at INPI, in 2011.
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Alisson Gontijo
Environment: Biologist Yoshimi Sato. Works on the artificial reproduction
of over 30 fish species at the São Francisco river basin.
Person of the year: Minister Eliana Calmon, magistrate of the National
Council of Justice.
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Social
ECE-BH: 10 Years
The Criança Esperança Project at
Aglomerado da Serra completed
its 10 years. It is a partnership between the Belo Horizonte City
Hall, the Pontifical Catholic University of Minas Gerais - PUC Minas, TV Globo and UNESCO that
takes arts, culture, education and
sports projects to one of the neediest regions of Belo Horizonte.
Photo: In 2012, a group of children and teenagers visited the
historical cities of Mariana and
Ouro Preto.
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Globo
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Social
Education
TV Globo held two thematic events in local public schools. Teachers and students took
part in activities encouraging reading.
Schools involved: Engenheiro Francisco Bicalho State School, Padre João Botelho State
School and Deputado Manoel Costa State School.
Ronaldo Guimarães
Mateus Baranowski
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At the School of Philosophy and Human Sciences of the Federal University of Minas Gerais, Globo University supported the Seminar Nature
and the Construction of Celebrity in
the 21st Century, in October, with
the participation of researchers from
Brazil, France and Portugal.
Eugênio Sávio
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Main partnerships
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Eugênio Sávio
SESC-MG: Minas ao Luar
(Minas Gerais in the Moonlight)
For 18 years, Minas ao Luar has taken regional
music to squares in the State towns. The project extended its programming with shows in
more than one town simultaneously. In 2012,
there were 58 shows.
SESI: Ação Global
In Betim, in the Greater Belo Horizonte region,
Ação Global attended to 72 thousand people
in citizen awareness, leisure and health services.
One Life, One Tree
Agreements between the city halls of Belo
Horizonte, Betim, Contagem, Mariana, Ouro
Preto and Sabará promoted environmental
awareness, planting trees in public areas for
each child born in these towns.
The Heritage Day
Along with the Arts and Historical Heritage State Institute and the Ouro Preto Arts
Foundation, TV Globo celebrated the Heritage
Day, at Liberdade Square, in Belo Horizonte.
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Main partnerships
Hemominas
With air time donated in programming gaps, TV Globo helps to maintain
blood and blood derivative stocks at Hemominas Foundation.
Bienal do Livro de Minas (Book Fair)
TV Globo provided ads in the programming and news coverage at the largest book fair in the State of Minas Gerais.
Clóvis Salgado
Foundation/Palácio das Artes
TV Globo was a partner in the first Noite Branca, a night exhibition of contemporary art held in the Municipal Park of Belo
Horizonte.
The Concerts in the Park series held
eight open air shows in the Belo Horizonte
Municipal Park for an estimated public of
20 thousand people.
38th Theater and Dance Festival
With support from TV Globo, the campaign took 350 thousand people to the
theaters of Belo Horizonte between January and March.
Philarmonic Cultural Institute
The campaign and presentations of
the Minas Gerais Philarmonic Orchestra
were widely covered in the programming
and news programs.
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Rafael Motta
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Social
Social Publicity
In 2012, TV Globo provided free advertising supporting over 30 Minas Gerais social organizations in citizen
awareness, Science, education, environment and health.
Advertising campaigns of hospitals, blood donation, child
protection, among others were broadcast.
Principais campanhas apoiadas:
Main campaigns:
Eu Amo BH Radicalmente
Baleia Hospital
Vozes do Morro
Futebol Solidário (soccer)
Perigos da Chuva (rain hazards)
Municipal Social Walfare Association
Lar dos Meninos SSVP (orphanage)
Providência Project
Sustentar 2012
Garbage and Citizenship
Work Safety
Resgate Cidadania (Citizenship)
Campaign against Bullying
FHEMIG – Eu piloto pela vida (Motorcycle Safety)
TRE: Sujeira não é legal (Clean Electoral Campaigns)
TRE: Mesário voluntário (Volunteer Electoral Worker)
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Awards
Veículo do Ano – Television electronic media
Minas Communication Award – Sinapro-MG
XVII Top of Mind Award
Top do Top – brand most remembered by the public
XVII Top of Mind Award
Excellence category: TV channel
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Numbers
TV Globo in Belo Horizonte reaches to 182 municipalities in the State of Minas Gerais, 2,134,909 homes with
TV and 6,833,673 potential viewers. With seven affiliated
broadcasting stations, it extends coverage to 100% of the
state (853 municipalities) and 98% of the population (a potential of 19.4 million viewers). The company has 353 employees in Minas Gerais.
In 2012, 41 soccer games of Minas Gerais teams in the
local Soccer Championship, Copa do Brasil and the Brazilian Championship were broadcast.
The portals globominas.com.br, g1.com.br/mg, globoesporte.com/mg and the sites of the Minas Gerais teams had an average monthly audience of 16.8 million.
The broadcasting company has five daily programs:
Bom Dia Minas, Radar MG, MGTV 1ª Edição, Globo Esporte and MGTV 2ª Edição. Three weekly programs complete
the regional programming: Terra de Minas, shown on Saturdays, Globo Horizonte and MG Esporte Clube, on Sundays. Every day, there are a further 2 hours of journalism
and sports.
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globominas.com.br