media kit - City and Regional Magazine Association

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PHOTOGRAPHY BY J EVERETTE PERRY WWW.JEVPIC.COM
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A SECTION OF
®
PACIFIC STAN DARD T IM E
COM E S TO PAL M SPRIN GS
PLUS:
L . A . ART IST S TAKE ON T H E DE SE RT
COM PL ET E SE ASON ART S SCH E DUL E
C A L I F O R N I A ’ S
P R E S T I G E
M A G A Z I N E
the new center of
ARCHITECTURE and DESIGN
inside “The lost Krisel” and Hotel lautner
Cheech marin
the funny face of chicano art
OFFICIAL GUIDE OF THE GREATER PALM SPRINGS
CONVENTION AND VISITORS BUREAU
0C1_AC11_Cover.indd 1
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backyard oasis
FEBRUARY 2012
MODERNISM ISSUE
ANNUAL 2012-2013
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wI
2012-2013
june 2008
FEBRUARY 2012
March 2012 • www.palmspringslife.com
MODERNISM
TM
Forever
Marilyn
SASSY, SIZEABLE,
WINDERMERE
escape INTO A SPA
SEPTEMBER 2012
ANNUAL EDITION
oasis
50+
CHRIS ANDERSON
|
®
MARILYN MONROE (1962, PRINTED 2011), DETAIL VIEW. COURTESY PALM SPRINGS ART MUSEUM ©POLARIS COMMUNICATIONS INC.
FEBRUARY 2012
M A G A Z I N E
Cheech Marin • David Zippel • Uptown • EL PASEO CATALOGUE • DESERT GUIDE
HOMES
P R E S T I G E
MEDIA KIT
PALM SPRINGS LIFE
AND HONEYMOON
PLANNER 2012
C A L I F O R N I A ’ S
PALM SPRINGS LIFE’S DESERT GUIDE
TM
PALM SPRINGS LIFE Annual Desert Living Edition
WEDDINGS
desert homes
PALM SPRINGS LIFE HOMES
2013
11/1/11 4:13:06 PM
0C1_02PSL12_Cover.indd 1
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nothing comes close
Only one magazine has covered the Greater Palm Springs area for nearly 55 years. Our
award-winning monthly publication, recognized as “California’s Prestige Magazine,” is a perfect reflection
of the special lifestyle of the desert resort communities. Palm Springs Life monthly editorial includes: the
social scene, upcoming events including major golf and tennis tournaments, luxury homes, fine dining,
fashion, travel, the arts and profiles of celebrity and business leaders.
Palm Springs Life readers represent one of the most concentrated wealth pockets in the United States:
66 percent live in the Palm Springs Desert Resort Communities and 34 percent among the affluent enclaves
of Southern California and markets nationwide. The average household income is $377,419 with an average
net worth of $2,742,000. About 30 percent hold board of directors positions and 76 percent hold top
professional and managerial positions.
Not a week goes by that the Palm Springs area goes without mention in the national media. It is the home
to major nationally televised sporting events — among them the Humana Challenge (formerly Bob Hope
Classic), the Frank Sinatra Celebrity Golf Tournament, the LPGA Kraft Nabisco Championship, and the
BNP Paribas Open tennis tournament.
Palm Springs Life delivers this influential market of trendsetting consumers producing substantive results
for luxury products and services.
PA LM
SP RI
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LI FE
PALM SPRINGS LIFE
FASHION WEEK EL PASEO 2012
®
®
C A L I F O R N I A ’ S
P R E S T I G E
M A G A Z I N E
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®
advertising that works!
For nearly 55 years, luxury product, services, and real estate advertisers have come to count on
Palm Springs Life to deliver their message to the most influential readers with significant results.
Because Palm Springs Life readers pay to invite the magazine into their home or business at an average
annual subscription rate of nearly $24 (twice the national average for consumer magazines), they have
value of ownership and intimacy with the magazine characteristic with their reading habits: 88% of
subscribers read all four of the last four issues and spent an average of one hour with the magazine,
while 91% rated their experience with the magazine as excellent to good.
The significance of the relationship between readers and Palm Springs Life is one of trust and dependability,
and is distinguished by the fact that advertisers expect and achieve results from consistently addressing
this influential audience.
The vitality of the magazine’s readership — their engagement in life, communities, and families, and the
products and services they use — is determined by its value in the marketplace. The fact that readers are
willing to pay for Palm Springs Life, and on average continue to do so for more than 5 years, is a measure
of their degree of involvement in the region they live. They are willing to pay for respected information
and recommendations to maximize their engagement and experience of life in their community.
Each year, Palm Springs Life organically loses slightly less than one-third of its readership, largely due to
relocation from the area. And each year, Palm Springs Life fully replaces this loss with new readers who
come to the magazine with fresh perspectives and needs to maximize their relationship with their community.
This natural churning of the marketplace creates a progressive quality of readership: a vital infusion
developing new customers while cultivating a substantive renewal amongst existing readers. This
characteristic represents a significant departure from controlled or non-paid readership of other media;
these media hold no organic audience makeup or “buy in.” Rather, they rely on stagnant or artificial,
unrequested readership gained through unauthorized and/or impersonal lists.
The requested, paid makeup of engaged Palm Springs Life readers fuel the dynamic relationship between
the magazine and its audience, and that value, or merit, ensures better results and success for advertisers.
It represents advertising that works.
SEPTEMBER ANNUAL
desert living edition
Overview
For 33 years, the Palm Springs Life Annual Desert Living Issue, published in September, has been
producing outstanding results for advertisers by delivering both affluent full- and part-time residents
and the core Palm Springs Desert Resorts visitors. The combined audience represents an unparalleled
annual spending power.
The Visitor and the Hardbound Edition
The hardbound September edition of Palm Spring Life — the Annual Desert Living Issue — is placed
and maintained in more than 18,500 hotel rooms, timeshares, vacation rentals, and professional offices
throughout the Palm Springs Desert Resorts. Based on annually updated occupancy rates, the potential
audience for this publication exceeds 2.5 million readers.
The Resident and the Softbound Edition
The softbound September edition is mailed to all Palm Springs Life subscribers as part of their annual
subscription. With an average of three readers per copy possessing an average annual net worth of
$2,742,000, this audience represents one of the most influential consumer groups in the world.
The combined reach of the hardbound and softbound editions of the Annual Desert Living Edition
represents the core of the Palm Springs Desert Resort market delivered in one effective publication.
DISTRIBUTION
Desert
S LIF E Annual
PAL M SPR ING
®
’ S
O R N I A
C A L I F
I G E
P R E S T
I N E
M A G A Z
Living Edition
• 25,000 Hardbounds
· 18,500 in hotel rooms, timeshares,
and vacation rentals
· 10% in doctor and professional offices,
country clubs and salons
· 10% personalized copies to VIPs
· 2.5 Million Readers
• 18,000 Softbounds
· Subscriptions,
·Newsstands
· Prestige hotel in-room placement
· Events
· 75,000 Readers
• 24,500 Opt-in Digital Edition Subscribers
201 2-20 13
67,500
Total
Print & Electronic Copies
reaching visitors
Palm Springs Desert Resort Cities Hotel Distribution
The hardbound edition is the only deluxe publication placed and maintained daily in 18,528 rooms,
suites and vacation rentals of the most distinguished hotels, resorts and timeshare properties.
hotels and resorts
7 Springs Hotel
A Place in the Sun
Adriatic Villas
Agua Caliente Casino Resort Spa
Agua Caliente Hotel
Alcazar Palm Springs
All World Resort
Alpine Gardens
Americas Best Value Inn
Andalusian Court
Andreas Hotel & Spa
Azure Sky Resort
Best Western
Best Western Date Tree Motor Hotel
Best Western Inn at Palm Springs
Best Western Las Brisas Hotel
Brentwood Suites Palm Springs
Budget Inn
Caliente Tropics Resort
Calla Lily Inn
Cambridge Inn
Camp Palm Springs
Canyon Club Hotel
Carlotta
Casa Cody
Chase Hotel
Chestnutz
CJ Grand
Club IntraWest
Club Trinidad
Colony Palms Hotel
Comfort Inn
Comfort Suites Palm Desert
Coyote Inn
Del Marcos Hotel
Desert Hills Hotel
Desert Hot Springs Spa Hotel
Desert House Inn
Desert Isle of Palm Springs
Desert Lodge Hotel
Desert Paradise Hotel
Desert Patch Inn
Desert Riviera Garden Resort
Desert Shadows Inn
Doral Desert Princess Resort Palm Springs
East Canyon Hotel & Spa
El Mirasol Villas
El Morocco Inn & Spa
El Rancho Lodge
Embassy Suites, La Quinta
Embassy Suites, Palm Desert
Fantasy Springs Casino
Fontenell
Hacienda Resort
Hampton Inn
Hilton Garden Inn
Hilton Palm Springs
Holiday Inn Express & Suites
Homewood Suites by Hilton Palm Desert
Hotel California
Hotel Lautner
Hotel Zoso
Hyatt Grand Champions
Hyatt Regency Suites Palm Springs
Indian Palms Hotel
Indian Wells Resort Hotel
Ingleside Inn
Inn at Deep Canyon
InnDulge
International Lodge
Korakia Pensione
La Dolce Vita
La Maison Hotel
La Quinta Resort & Club
La Serena Bungalows
Lake La Quinta Inn
Lawrence Welk’s Desert Oasis
L’Horizon Garden Hotel
Los Arboles Boutique Hotel
Marquis Villas
Marriott Courtyard Palm Springs
Marriott Courtyard Palm Desert
Marriott Desert Springs Resort & Spa
Marriott Residence Inn
Marriott’s Desert Springs Villas
Marriott’s Fairfield Inn
Marriott’s Shadow Ridge
Miracle Springs Hotel & Spa
Miramonte Resort & Spa
Morningside Inn
Morongo Resort and Casino
Motel 6
Motel 6 Downtown
Motel 6 East
Motel 6 Palm Desert
Movie Colony Hotel
Ocotillo Lodge
Old Ranch Inn
Orbit Inn
Palm Canyon Resort & Spa
Palm Court Inn
Palm Mountain Resort
Palm Springs Hilton Resort
Palm Springs Tennis Resort
Palm Springs Travelodge
Palm Tee Hotel
Parker Palm Springs
Pattison Inc.
Quality Inn & Suites
Quality Inn Resort of Palm Springs
Ramada
Rancho Las Palmas Resort
Renaissance Esmeralda
Rendevous
Resort at Indio, The
Riviera Resort & Spa
Royal Sun Inn, The
Ruby Montana’s Coral Sands
Sakura Japanese Bed & Breakfast Inn
Sands Hotel of Indian Wells
San Giuliano Hotel
Shadow Mountain Golf & Tennis Resort
Shilo Inn
Smoketree Ranch
Spa Resort Hotel & Casino
The Saguaro Palm Springs
The Spring
Sundance Villas
The Terra Cotta Inn
Thunderbird Country Club
Town & Desert Hotel
Tres Palmas
Triangle Inn
Tuscany Manor Resort
Two Bunch Palms Resort & Spa
Vagabond Inn
Viceroy Palm Springs
View Palm Springs, The
Villa Rosa Inn
Villa Royale
Villas Palm Springs, The
Vista Mirage Resort
Westin Desert Willow
Westin Mission Hills Resort
Westin Mission Hills Villas
Willows Historic Palm Springs Inn, The
Worldmark Terra Lago
vacation rentals
Desert Breezes Timeshare
Desert Condo Rental
Desert Princess Rentals
Desert Vacation Villas
Fairway Vacation Rentals
Oasis Resort Villas
Raintree Vacation Club
Sun and Fun Vacation Rentals
Vacation Rentals of the Desert
Palm Springs Life lets you tap into the lucrative visitor market by reaching over 3 million
tourists every year. Visitors spent $2 billion on products and services last year.
M A G A Z I N E
P R E S T I G E
C A L I F O R N I A ’ S
PALM SPRINGS LIFE Annual Desert Living Edition
®
2012-2013
demographics
Average Net Worth . . . . . . . . . . . . . . . . $2,742,000
Average Household Income. . . . . . $377,419
Gender
Female. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54%
Age
35-54. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26%
55 or over. . . . . . . . . . . . . . . . . . . . . . . . . . . 74%
Average age. . . . . . . . . . . . . . . . . . . . . . . . . 60
Occupation
Professional/Managerial. . . . . . . . . . . . . . 76%
Household Income
$50,000 - $100,000. . . . . . . . . . . . . . . . . 18%
$100,000 - $150,00. . . . . . . . . . . . . . . . . . 22%
$150,000 - $300,000. . . . . . . . . . . . . . . . 28%
$300,000 - $1,000,000 . . . . . . . . . . . . . 20%
$1,000,000 plus. . . . . . . . . . . . . . . . . . . . 6%
Average. . . . . . . . . . . . . . . . . . . . . . . . . . . $377,419
• 68% of Palm Springs Life readers order liquor and wine by brand.
• 71% of Palm Springs Life readers dine out 4 or more times per week.
• Palm Springs Life readers spend an average of $1,600
on wine/spirits and $2,900 on fine wine per year.
• Over 65% of Palm Springs Life readers drive a luxury automobile.
editorial highlights 2013
JANUARY
FEBRUARY
MARCH
• Palm Springs International Film
Festival Honorees
• Red-Carpet Fashion
• Celebrities in the Desert: Then & Now
• Humana Challenge:
The Sophomore Year
• Palm Springs 75th Anniversary
Special Feature
• Style: Diamonds
• Real Estate
• The Social Life with Gloria Greer
• Modernist Architecture: Then & Now
• Masters of Modernism
• Modern Interior Design & Décor
• Uptown Palm Springs
• Palm Springs 75th Anniversary
Special Feature
• Style: Colorful Gem Stones
• Real Estate
• The Social Life with Gloria Greer
• Fashion Feature: Focus on previous
FWEP designers
• Inside the American Documentary
Film Festival
• Palm Springs 75th Anniversary
Special Feature
• Style: International Jewelry Design
• Real Estate
• The Social Life with Gloria Greer
Special Sections
El Paseo
Uptown Palm Springs
Desert Guide: Modernism Week
preview, tour, and events
Special Sections:
Fashion Week El Paseo Program
Food + Wine Festival Palm Desert Program
American Documentary Film Festival Program
McCallum Theatre Program
Desert Guide: Kraft Nabisco Championship,
BNP Paribas Open, Fashion Week El Paseo,
La Quinta Arts Festival, and more!
THE HOLLYWOOD ISSUE
Special Sections:
McCallum Theatre Program
Dine Out: The Best NEW Restaurants
Desert Guide: Palm Springs International Film Festival
Online:
Behind the scenes and on the red
carpet at Palm Springs International
Film Festival
ADVERTISING CLOSE*
November 21, 2012
THE MODERNISM ISSUE
Online:
Preview of Modernism Week events
Self-guided modernism tour
(app sidebar)
MAY
• Gracious Outdoor Living: Fashion, Furnishings, Food and More
• Water Features: Natural and Designed
• Palm Springs 75th Anniversary
Special Feature
• Style: Custom Jewelry
• Real Estate
• Five-Star Wealth Managers
• Women in Business
• The Social Life with Gloria Greer
• Spectacular Luxury Houses
• Historic Site Preservation:
Myths vs. Reality
• Fashion Week El Paseo Rewind
• Palm Springs 75th Anniversary
Special Feature
• Style: Designer sunglasses
• Real Estate
• The Social Life with Gloria Greer
Special Sections:
Desert Guide: The Music Issue:
OperaArts, Coachella, and Stagecoach
Online:
Interviews with the personalities behind
the expanding desert music scene
ADVERTISING CLOSE*
February 22, 2013
Online:
Previews of Fashion Week El Paseo, Food +
Wine Festival Palm Desert, American
Documentary Film Festival Program, Kraft
Nabisco Championship, BNP Paribas Open,
La Quinta Arts Festival, and more!
ADVERTISING CLOSE*
December 21, 2012
APRIL
THE GREAT OUTDOORS
THE FASHION ISSUE
ADVERTISING CLOSE*
January 25, 2013
ANNUAL REAL ESTATE ISSUE
JUNE
BEST LAWYERS
Special Sections:
HK Lane
Coldwell Banker
Desert Guide: Cinco de Mayo parties,
film noir festival
• Coachella Valley’s Best Attorneys
• World-Class Wine Cellars
• Palm Springs 75th Anniversary
Special Feature
• Style: Linen
• Food & Wine Palm Desert Wrap-up
• The Social Life with Gloria Greer
Special Sections:
Desert Guide: 90 Days of Summer
ADVERTISING CLOSE*
April 26, 2013
ADVERTISING CLOSE*
March 22, 2013
Advertorials Close: 15 days prior to above dates.
editorial highlights 2013
JULY
AUGUST
SEPTEMBER
• Our Top Doctors
• Seven Incredible Pools (and Three
Luxurious Spas)
• Palm Springs 75th Anniversary
Special Feature
• Style: Swimsuits for Men and Women
• The Social Life with Gloria Greer
• The Animal Elite
• Pet Lover’s Guide to Greater
Palm Springs
• Cutest Pet Photo Contest
• Palm Springs 75th Anniversary
Special Feature
• Style
• The Social Life with Gloria Greer
• PHOTO ESSAY: How We Live: Fashion,
Home Style, Food and More
• Magic in the Mountains
• Palm Springs 75th Anniversary
Special Feature
• Shopping Discoveries
TOP DOCTORS
Special Sections:
Vitality
Desert Guide: 90 Days of Summer
the pet issue
Annual Desert Living Edition
Special Sections:
Desert Guide: One-stop guide to where to
shop, eat, play, stay, and so much more!
Special Sections:
Desert Guide: 90 Days of Summer
ADVERTISING CLOSE*
July 26, 2013
Online:
Palm Springs Life Top Doctors Live!
Online:
Palm Springs Life Top Doctors Live!
ADVERTISING CLOSE*
May 24, 2013
ADVERTISING CLOSE*
June 21, 2013
OCTOBER
NOVEMBER
DECEMBER
• Pioneers of Clean Energy
• When Cars Raced in Palm Springs
(And When They Will Again)
• The New House of Tomorrow
• Downtowns of the Desert
• One Year After RDA: The Good
and the Bad
• Palm Springs 75th Anniversary
Special Feature
• Style
• The Social Life with Gloria Greer
• How the Desert Gives
• Social Datebook & Charity Register
• Luxury Houses With Chef Kitchens
• Rancho Mirage Concours d’Elegance
• Palm Springs 75th Anniversary
Special Feature
• Style: The Colors of Fall
• The Social Life with Gloria Greer
• Home Design for the Holiday Season
• Gift Wrapping with the Artists
• Palm Springs 75th Anniversary
Special Feature
• Style: Fine timepieces
• The Social Life with Gloria Greer
Annual Progress ISSUE
Special Sections:
Vision 2013
McCallum Theatre program
Desert Guide: New and improved shopping, restaurants, and attractions
THE PHILANTHROPY ISSUE
Special Sections:
Desert Guide: Shopping for social
season Rancho Mirage Concours
d’Elegance Program
ADVERTISING CLOSE*
September 27, 2013
ENTERTAINING
Special Sections:
ART+CULTURE: Visual and performing
arts season preview
Desert Guide: Holiday Shopping in
the Desert
ADVERTISING CLOSE*
October 25, 2013
ADVERTISING CLOSE*
August 23, 2013
Advertorials Close: 15 days prior to above dates.
desert guide
The ONLY CVC audited monthly guide in the Palm Springs Desert Resorts.
shop AROUND
PAL M SPR
ING S
Overview
|
engage THE GRE
LIFE ’S DES
ERT GUI DE
Palm Springs Life’s Desert Guide section is a comprehensive reference on
where to shop and what to do in the Palm Springs Desert Resort Communities.
Each monthly issue includes full-color maps and editorial coverage of major
points of interest and a special dining section highlighting restaurants and
entertainment. The Desert Guide is the official publication of the Greater
Palm Springs Convention & Visitors Bureau. Desert Guide is bound into
every copy of Palm Springs Life, which is on sale at 167 newsstand locations
and sent to more than 14,786 paid subscribers. Free complimentary copies
of the Desert Guide are placed in more than 350 high visitor traffic locations.
THE CLOCK
AT OUTDO
ORS
|
escape INTO A
SEPTEMBER 2012
ANNUAL EDITION
DISCOV R
CALIFOREN
EXCITING IA’S
oasis
50+
RESTAURA
TO EXPLORNTS
& ENJOY E
Forever
Marilyn
SASSY, SIZEA
AND OH SO BLE,
SEXY!
ANN UAL 2012
-201 3
A SECT ION
OF
®
OFFIC IAL
GUID E OF
THE GREA
CONV ENTIO
TER PALM
N AND VISITO
SPRIN GS
RS BURE AU
DISTRIBUTION
Hotels . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27,300
Conventions & Visitors . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3,250
Restaurants . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7,450
Retail Outlets . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,400
Chambers of Commerce, City Halls, and City Departments . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2,050
Country Clubs, Real Estate Offices, Leasing Agents, and RV Parks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8,800
Airports, Rental Car Locations, Bus Stations, Taxi Cabs . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6,450
Hospitals . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,050
Art Galleries and Museums . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 875
Tourist Attractions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,000
Special Events and PSL Offices . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 622
Palm Springs Life Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21,913
Total monthly Distribution (of March 2011 issue as reported by CVC Audit ending September 30, 2011) . . .
89,142
SPA
reach & capture
240,500
MONTHLY READERS!
MONTHLY READERSHIP
Palm Springs Life Magazine . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46,000
Desert Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89,000
PalmSpringsLife.com. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81,000
Palm Springs Life’s E-Newsletter. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24,500
Total Monthly Readers:. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 240,500
“PalmSpringsLife.com has been a great partner of us with the City of Palm Desert
online campaign. We’ve seen a great deal of leads come through their site for visitors
requesting Palm Desert’s visitors’ guide. The overall performance of the campaign on
PalmSpringsLife.com has been stellar and we continue to renew our contract because
of it!” — Amy Rushia, Online Media Manager, Off Madison Ave
l Desert
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McCallum Theatre program
Overview
The McCallum Theatre is the desert’s premier performing arts center. Considered the jewel
of the local cultural community, and treasured by its patrons, benefactors and the community
at large, the McCallum draws a wide variety of affluent attendees from the visitor, part-time,
and full-time resident markets.
According to the 2012 Ticket Sales report published by POLLSTAR Magazine, McCallum
Theatre announced they are the highest ranked theater in California and #17 in the world.
(POLLSTAR is the concert industry’s leading trade publication for over twenty-five years).
The McCallum Theatre Program is published three times each year (Fall, Winter, and Spring)
and bound into the October, January, and March editions of Palm Springs Life, and is also
given to every patron of every performance booked by at McCallum Theatre. Your advertising
message will be seen by more than 228,000 patrons and readers who are engaged in the
arts and willing to spend on products and services that enhance their lifestyle.
These two combined audiences of Palm Springs Life readers and theatre patrons represent
the most affluent and actively engaged demographic in the Palm Springs Desert Resorts, and
you can reach both for one efficient and effective price.
DISTRIBUTION
McCALLUM THEATRE PROGRAM
WINTER. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38,000
SPRING. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28,000
FALL. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24,000
Total Annual Theatre Distribution. . . . . . . . . . . . . . . . . . . . . . . . . 90,000
Palm Springs Life Monthly Readership
JANUARY. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46,000
MARCH. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46,000
OCTOBER. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46,000
Total Palm Springs Life Distribution . . . . . . . . . . . . . . . . . . . . . . 138,000
Combined Annual
Distribution and Readership. . . . . . . . . . . . . . . . . . . 228,000
WEDDINGS
TM
AND HONEYMOON
PLANNER 2012
March 2012 • www.palmspringslife.com
wI
weddings
Palm Springs Life 2013 Weddings and Honeymoon Planner
Now more than ever, Palm Spring Desert Resorts is the ideal place for weddings and honeymoons with a wide
range of accommodations, facilities and services to suit every fancy and make that special time unforgettable.
The Palm Springs Life Weddings and Honeymoon Planner is the definitive guide for the prospective couple,
making recommendations for gowns, flowers, catering, accommodations, cakes, photography, entertainment,
venues, and more.
Statistics
• Every year an average of 2.4 million weddings are performed in the U.S.
More than 500,000 couples plan a destination wedding each year.
• The average amount spent on a destination wedding is $27,852.
• Consumers spend more than $19 billion purchasing wedding gifts at gift
registries. More than 91 percent of couples register for wedding gifts.
• The average couple will spend 3x more on their honeymoon than on a regular
vacation. Couples spend an average of $3,700 on their honeymoon.
Total Monthly Readers 167,000
Palm Springs Life Magazine. . . . . . . . . . . . . .46,000 Readers per month
PalmSpringLife.com. . . . . . . . . . . . . . . . . . . . .81,000 Unique user per month
Palm Springs Life Email. . . . . . . . . . . . . . . . . .24,500 Opt-in Subscribers
*Sources: Association of Bridal Consultants and Bridal Guide
Distribution
In March 2013, the Palm Springs Life Wedding and Honeymoon Planner special section will be distributed in
print and online, delivering maximum eposure for an entire year.
PRINT
The March 2013 issue of Palm Springs Life will feature the Weddings and Honeymoon Planner special section.
Our award-winning monthly magazine, recognized as “California’s Prestige Magazine,” is a perfect reflection of
the special lifestyle of the desert resort communities. Your ad will appear in 22,000 printed copies and reach
46,000 total monthly readers!
The March 2013 issue of Palm Springs Life with the Palm Springs Life Weddings and Honeymoon Planner special
section will be available online at www.PalmSpringsLife.com all year with 81,000 unique visitors each month
and emailed to 24,500 opt-in subscribers. Palm Springs Life website is one of the most dependable sources
of information for the visitors and residents. The electronic version links all advertiser ads and listings to their
respective websites. Each page can be downloaded for special reference and organization.
Testimonial
“PalmSpringsLife.com has been a great partner for us with the City of Palm Desert online campaign. We’ve seen
a great deal of leads come through from their site for visitors requesting Palm Desert’s visitors guide. The overall
performance of the campaign on palmspringslife.com has been stellar and we continue to renew our contract
because of it!” — Amy Rushia, Online Media Manager, Off Madison Avenue.
Premium Listing
All advertisers will receive one premium listing in the Palm Springs Life Weddings and Honeymoon Planner
special section of the March 2013 issue of Palm Springs Life in the category of their choice. The premium
listing will also be on www.PalmSpringsLife.com for a full year.*
palmspringslife.com
Overview
For over fifteen years PalmSpringsLife.com has been cultivating an online voice in making important
recommendations to future and current visitors as well as part- and full-time residents for hotels, dining,
golf, shopping, spa, events, attractions, real estate and much more. Today over 81,000 unique visitors per
month (nearly one million per year) use PalmSpringsLife.com as their resource for planning and making
the most of their visit or lifestyle in the Palm Springs Desert Resorts. They use PalmSpringsLife.com as a
trusted and dependable way to stay in the know.
PalmSpringsLife.com, especially in combination with its printed complement the Desert Guide, provide
a dynamic forum to reaching the Palm Springs Desert resort visitor before they arrive and while they are
here, making their influence a perfect partner for achieving results to your business objectives.
palmspringslife.com
Online Advertising Program Benefits
Our Palm Springs Life’s online advertising program will enhance your print campaign. Additionally, you
will capture the full- and part-time Palm Springs Desert Resort residents. There are several advertising
opportunities available that will target your ad to your desired demographic.
Increased Audience
both Captures and Reach
l
Reach more than a 81,000 unique visitors
each month at the local, regional, national
and global level searching for information,
products & services.
l Extended Branding
Reinforce your print advertising and
increase customer awareness.
l Various Creative Ad Sizes
Choose from island ads, skyscrapers,
banner ads, leader board ads and
premium listings to complement your
print campaigns.
Premium Positioning & Advanced
Targeting by Category, Business
Type and Location — Target ads by user
l
AUDIENCE
AGE
50+................................................................................39%
35-49............................................................................35%
16-34............................................................................. 22%
Under 18.........................................................................5%
where do you reside?
United States...................................................... 86.85%
Canada.................................................................... 4.92%
California.............................................................. 67.38%
TRAFFIC
Page views per year.................................62.4 million
Visits per year............................................... 3.0 million
Unique visitors per year...............................971,000
Visitors per month.........................................258,000
Unique visitors per month..............................81,000
location, user activity, day of the week, and/or
time of day.
l Detailed Daily Reporting of
Campaign Performance — Receive
daily reports on how many people saw your
ads and responded.
With more than nearly 1 million annual visitors,
www.PalmSpringsLife.com remains the valley’s
premier web portal. To date, the site has
averaged monthly 5.2 million page views and
258,000 users per month.
electronic newsletter
The Palm Springs Life newsletter is emailed monthly to more than 24,500 unique opt-in subscribers.
Newsletter subscribers can choose to receive savings on golf packages, hotel accommodations, spa
packages, shopping, events and special offers from Palm Springs Life and its advertisers.
Advertisers can obtain .2% to 2% (depending on creative) click-through rate on this effective delivery tool.
What a great way to turn prospects into customers: advertise your event, attraction, sale or special offer!
Important reminder: Make sure your message includes an incentive or special offer!
As a bonus, the newsletter appears on palmspringslife.com, where your event or promotion can garner
exposure from our 81,000 monthly unique visitors!
NEWSLETTER DEMOGRAPHICS
l The newsletter subscribers are not only residents of the Palm Springs Desert Resorts,
but also residents of San Diego, Los Angeles, Orange, Riverside and San Francisco counties.
l 8% are from West Coast communities — from north of Los Angeles to Washington state.
l Remaining subscribers are from across the U.S., with the next highest populations
represented from Arizona, Texas, Illinois, and Minnesota.
l Many users indicate they intend to travel
to the desert within 60 days of visiting the
Palm Springs Life website.
l Many frequent visitors to the desert
indicate they may often decide on a Thursday
or Friday to travel to the Desert Resorts that
very weekend.
Workshop
Your complete Viking kitchen.
®
vikingrange.com
Ferguson Ent.
L&D Appliance
Pacific Sales
72-060 Hwy 111, Ste. C
72-750 Dinah Shore Dr. #101 34-295 Monterey Ave.
Rancho Mirage, CA 92270
Palm Desert, CA 92211
Rancho Mirage, CA 92270
Standards of Excellence
70-190 Highway 111
Rancho Mirage, CA 92270
contact information
Milton W. Jones
Publisher
Franklin W. Jones
Associate Publisher
SALES REPRESENTATIVES
JENNIFER ALLEN, ext. 332
WESTERN REGION
Jim Doyle, ext. 221
Dorie Leo 310-822-4938
Robert Hrivnak, ext. 216
ORANGE COUNTY
Paulina Larson, ext. 286
JACKI LEIGH, ext. 220
Michael Mathews, ext. 236
Jeff McGurk, ext. 283
Julie Rogers, ext. 255
1-760-325-2333
303 North Indian Canyon Drive
Palm Springs, CA 92263-2724
Fax: 1-760-325-4603
www.palmspringslife.com
[email protected]
Rev 9-18-12
NATIONAL SALES
REPRESENTATIVES
Rima Dorsey 949-370-1437
NEW YORK / EASTERN REGION
Karen Couture 917-821-4429
HAWAII
DEBBIE JOSEPH ANDERSON
808-739-2200
midwest REGION
ANNABELLE JACOBSON,
LYON GROUP PUBLISHERS’
REPRESENTATIVES
847-256-6850
Nevada
DEbra Zinn
619-230-9292