CAMROST-FELCORP
Transcription
CAMROST-FELCORP
TORONTO-BASED ARTIST DUO JENNIFER MARMAN AND DANIEL BORINS TO UNVEIL LARGER THAN LIFE HOARDING ARTWORK FOR CAMROSTFELCORP’S YORKVILLE PLAZA Toronto, ON (May 6, 2013)- On Wednesday, May 8, Toronto-based artist duo Jennifer Marman and Daniel Borins will be on site to unveil their larger than life hoarding artwork for Camrost-Felcorp’s Yorkville Plaza. City Councillor Kristyn Wong-Tam recently placed an amendment on all new condominium applications that requires applicants to provide and install public art onto every elevation of the hoarding board. Camrost-Felcorp chose to go above and beyond with their most recent project, and commissioned artists Jennifer Marman and Daniel Borins to create a meaningful artwork to be displayed for the duration of construction. This original piece will also be incorporated in the interior of the building once construction is complete. The art work, entitled Sedimentary Layers, will occupy two sides of Yorkville Plaza, spanning Avenue and Cumberland comprising an overall size of almost 34 by 8 feet tall. By incorporating both a visual and numeric timeline, the work speaks to the history of Toronto and its different stages throughout time. "This has been a great opportunity for us to share some fun ideas about the history of Yorkville from a geographical sense of place and as a cultural point of interest, said Daniel Borins. “We have sought to wrap the Yorkville Plaza hoarding with a depiction of the energy and vibrancy of the area.” "For us and for people in this community, Yorkville is a place of significance,“ said Jennifer Marman. “In this project, we symbolize the cultural movements and growth of this area throughout epochs and decades with a friendly wink and an eye toward producing a large-scale and colourful installation that is both abstract and symbolic." Art Advisor David Moos worked closely with Jennifer and Daniel and oversaw the entire project. “Borins and Marman are leading Toronto artists whose specially conceived installation reflects on the history of Yorkville as a cultural and social hub for modern Toronto,” said Moos. “Their undulating abstract painting conveys the dynamism of the neighborhood that crystallized Toronto’s identity in the 1960s and continues to do so today.” The official unveiling of the hoarding artwork will take place at Yorkville Plaza, 162 Cumberland Avenue, on Wednesday, May 8th at 11:00am. For more information on Yorkville Plaza, visit www.yorkvilleplaza.com. -30Media Contact: Hilary Allan Deck Agency [email protected] 647.880-2966