National Post - Easton`s Group of Hotels

POST HOMES
your
view
from
home
Both busy high-rise
downtown and
verdant low-rise
residential skylines
will be had from
The Rosedale
on Bloor
By Suzanne
Wintrob
National Post
Saturday
October 24, 2015
NP
nationalpost.com
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bucolic. PH5
O
n a typical weekday morning, the
southwest corner of Sherbourne
Street and Bloor Street West is a
happening place.
With every change of the traffic light,
throngs pour out of the Sherbourne subway station and across the road, many
heading to work at National Post, Rogers’
headquarters or other office towers nearby.
The intersection’s Tim Hortons does brisk
business, its doors often obstructed by the
lineup of people standing in single file for
the 75 Sherbourne bus heading south. Cars,
courier trucks, taxis and bicycles jockey for
position throughout the day. It all starts up
again as afternoon rush hour approaches,
the faces a tad wearier though the scene
ever as lively.
That corner will get even busier when
The Rosedale on Bloor, an upscale 52-storey condominium and hotel, opens its
lobby doors. The glass-and-metal tower
will house 476 condo suites ranging from
307 to 871 square feet and priced around
$200,000s to $600,000. Canada’s first Canopy by Hilton hotel, with 188 rooms, will
have the first nine floors.
Despite opening day being five years
away, developer Steve Gupta is already excited about transforming the neighbourhood. The president of Toronto-based Easton’s Group/Gupta Group has been buying
up buildings east of Yonge Street for two
decades and turning them into hotels and
condominiums. He currently has two projects on the go down the road at Dundas
and Jarvis streets plus a hotel/office/condo
project farther north at Yonge Street and
York Mills Road.
But it’s The Rosedale, designed by
Page+Steele/IBI Group Architects, that’s
got Mr. Gupta talking these days, especially because of its proximity to downtown’s
trendy Yorkville district. In fact, he’s touting
the building as offering “all the services of
Yorkville without paying Yorkville prices.”
The Rosedale’s enormous gold marketing
brochure beckons would-be buyers to an
“exclusive address” with “the allure of Yorkville” and suite layouts carrying names like
Scollard, Cumberland, Bellair and other
Yorkville streets.
Never mind that Yorkville and its
fancy Mink Mile shops and restaurants
are a 10-minute walk from Bloor and
Sherbourne and that the intersection is far
from glitzy today. Given The Rosedale’s anticipated chic interior and classy vibe, Mr.
Gupta is unperturbed.
“We like to be the first one to do something differently,” he says, referring to his
history of introducing Toronto to new hotel
brands such as Marriott Hotels’ Fairfield and
SpringHill Suites and winning awards for it.
“We have been pioneers. We were the first
ones in Canada to take the upper mid-scale
brand and not only make them the best in
Canada but the best in North America.”
See bloor on Page PH3
York v Ille
Introducing Five Spectacular
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post homes
NATIONAL POST, Saturday, October 24, 2015
what’s on point
apartment
therapy blog
checks in on
millenials’
decor realities
nationalpost.com
PH3
Maxwell Ryan, apartment therapist, is on a U.S. road trip in a 1999 VW van, promoting his
fourth book, Apartment Therapy Complete + Happy Home. His blog averages 17 million
views per day, mostly by fans between the ages of 25 and 35, checking in to catch up on
what’s popular right now. The top five design themes Ryan has spotted on apartmenttherapy.com: z Dark, moody colours, which add depth and richness. Blues have been popular for
a while, or try charcoal, eggplant or deep green z Texture, for coziness; get it with kilim pillows, sheepskins, linen bedding z Global influence, using colourful textiles and handmade
accents for vibrancy z Plants, that ’70s fave, are seeing a huge surge in popularity; use them
in “delightful clusters” z Mixing old and new for thrift-store chic. Washington Post
Fashion-forward
bloor
Continued from Page PH1
The Rosedale lobby, top, will have ombré columns and colourful artwork, while the rooftop
lobby will have firepits in various conversation areas. Building rendering, top right.
REAL ESTATE INC • BROKERAGE
It’s professionals, young and
older, who Mr. Gupta is after at
The Rosedale, luring them to
“resort-style living” with a wide
range of amenities that are
de rigueur for today’s smaller
suites. He’s promising a rooftop
outdoor terrace with fireplace,
barbecues and fire pits, a fully
equipped catering kitchen adjoining a private dining room,
a theatre room and lounge area. There’s a fitness centre and
yoga room plus a snazzy indoor
pool shared with the hotel.
There will even be a business
centre with boardrooms to
give entrepreneur-minded residents some extra workspace.
The suites, designed by Toronto’s Studio Munge, will have
Quartz countertops, stainless
steel European appliances and
in-suite laundry. Interior bedrooms will come with a sliding glass-panel door to provide
light and airiness.
Though the suites have a
neutral palette, colour will
pop in the condo lobby to
draw inspiration from the adjoining hotel. As Alessandro
Munge explains, wood veneer
and stone on the walls and
grey, black and white floors
will make an intriguing contrast to the blue, grey-blue and
silver ombre effect displayed
in a series of metal-clad floorto-ceiling columns.
“There was this kind of
sense of fashion [to the interior design],” he says. “We
drew inspiration from the
latest handbags and the latest
runway models to the latest
fashion wear and latest retail
shops coming out there. You
do have some of those strong
architectural forms with a hint
of art sculpture in these spaces
… We’ve almost made it more
hospitality, like it could almost
be a hotel lobby with a floating
furniture lair in the centre, the
concierge open and inviting.
It feels very hospitable. It feels
more on-brand to some of the
luxury brand hotels we’re doing around the world.”
Though Mr. Gupta has
owned the property for a year,
two other owners had it before
him but weren’t able to make
a go of their plans. Mr. Gupta
initially proposed a second
10-storey building on nearby
Selby Street but gave that up
after the City of Toronto balked.
Kristyn Wong-Tam, who
rules the riding, says having
three changes of ownership in
five years has been challenging
for area residents (it was her
very first file when she became
Ward 27 city councillor) and
she commends them for “bearing the brunt” of all the application changes along the way.
Now that The Rosedale is a
reality, she’s pleased that it will
create “a vibrant Main Street”
thanks, in part, to the $3.3 million that the City has required
Mr. Gupta to pay towards affordable housing, community
and cultural space, parkland
and streetscaping. She’s also
grateful that the hotel, new
stores and restaurants will
create jobs. As the application
continues to move through
the necessary approval steps,
she’ll be looking at ways to
better manage the increased
traffic that’s bound to arrive
with a 52-storey building.
“These are all things that
we’re trying to keep an eye on,”
says Ms. Wong-Tam. “There are
lots of different moving parts.”
National Post
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