formatervezés az electrolux európai központjában

Supplier Development
János Takács
Electrolux Lehel – Managing Director
Electrolux - Regional Chief
Administrative Officer, CEE
Electrolux businesses
A true global company
Cookers, Ovens & Hobs
Southeast Asia,
China
4%
Refrigerators & Freezers
Latin America
21%
Dishwashers
Laundry products
Vacuum cleaners &
Small appliances
Air Conditioners &
Dehumidifiers
Middle East,
Africa, East Europe
10%
Products for professional use
West Europe
28%
North America
31%
Australia, New
Zeeland, Japan
6%
2012 data
2
Our 2015 desired position
Our Vision
We will be the best appliance company in the world
As measured by...
...our customers
...our employees
...our shareholders
Net Sales of 150 BSEK
EBIT ≥ 7% & ROCE >25%
3
Our framework
Our purpose
Vision
Profitable
growth
We will be the best appliance company
as measured by our customers,
employees and shareholders.
Innovation
− Product
− Brand
− Design
Operational
excellence
People & Leadership
Values
Passion for Innovation • Customer Obsession • Drive for Results
Foundation
Respect & Diversity • Ethics & Integrity • Safety & sustainability
4
Electrolux Business Sectors in Hungary
Ukraine
Slovakia
Austria
Nyíregyháza
Electrolux Major Appliances Europe
- Refrigerator factory
Satu-Mare
Romania
Slovenia
Jászberény
Serbia
Croatia
280 km
Budapest
• Holding
Small Appliances Sector
2,5 hour
- Floor Care Factory
1 hour
• Sales and Marketing Division
• Floor Care & Small Appliances Sourcing Europe
• Professional Kithcens & Launries Sales Europe
Electrolux Major Appliances Europe
- Refrigerator / Chest Freezer Factory
• Tool and Special Machine Factory
• Logistics Centre CEE
5
Electrolux in Hungary 2012
Position
People
Products
Net Sales HUF 266
billion
Investments between
1991-2012 HUF 107
billion
3436 in Hungary
3500 at Suppliers
More than 5 million
products per year
To meet the real needs
of consumers and
professionals
Figures as of 2012
Supplier Development
„An organization and its suppliers are
interdependent and a mutually beneficial
relationship enhances the ability of both to
create value.”
(International Organization for Standardization
Quality Management Principles: Principle 8:
Mutually beneficial supplier relationships)
Our Quality starts at our Suppliers
1.
2.
3.
4.
5.
6.
7.
Market Analysis
Potential Supplier list
RFQ Grip - Benchmarking
Selected supplier list
GSQA Procedure sent and supplier feedback
Profile EL29001 fulfilling by the supplier
Preliminary quality audit EL29002P
DP1 Decision to proceed
8. Drawings, Supply Specif., Q requirements
9. Supply and Quality Agreement (Preliminary)
10. Pre - Production, Quality Ass. Planning EL29003
Our Quality starts at our Suppliers
11. Preliminary samples with test results reports
12. Fine-tune product and re-sampling
13. Supplier process audit EL29002A
14. Pre - Production, Quality Ass. guided Implem. EL29003
15. Initial sample homologation
16. Industrial trial (Application homologation report)
17. Supply and Quality Agreements finalization
DP2 Production / Delivery release
18. Ramp-up production
19. Ongoing business evaluation (Q statusing, QES report)
20. EL29002A follow up (Within 6 months from production)
Our Quality starts at our Suppliers
Our main focus is to actively engage pro-active suppliers who
can interact multi-functionally within Electrolux in order to:
 generate innovation
 shorten the time-to-market
 reduce total product cost
 improve product quality
 optimize performance/cost ratio
 have early project involvement
(front-loading)
Our Quality starts at our Suppliers
Supplier
classification
Description
Supported
Fulfil Electrolux’s requirements, see e.g. price, accepted
quality, support Electrolux’s processes with their strategy.
Active
If the supplier of the previous category cannot be used, this
satisfies Electrolux’s minimum quality requirements
Restricted (hold) The supplier is not involved in the new projects. No
commitment to the realization of common goals.
Excluded
Potential
Electrolux’s minimum quality requirements are not met. No
partnership in the future.
For the time being, not an Electrolux partner, but has the
potential to become a partner in the future.
Our Quality starts at our Suppliers
Strategic Supplier Selection
Supplier Development
Supplier profile
Other
functions
Financial
Purchasing
Logistics
Quality
(GSQA)
R&D
Our Quality starts at our Suppliers
The supplier criteria fall
into seven categories
which together give a
comprehensive picture
of requirements and
performance/
capabilities.
Category
Quality/operations
Criteria
Quality and process system assurance
Quality performance
Capacity flexibility
Logistics
Delivery performance (errors)
Lead time
Finance
Financial position
Environmental position
Environmental systems and effort
Company profile
Strategic confidence
Supplier commitment
R&D capabilities
Technology
Price
Price level
Price risk/trend
Commodity specific
Commodity specific criteria*
Commodity specific criteria*
Our Quality starts at our Suppliers
After an
initial set-up
of mapping
requirement
profiles and
supplier
performance
profiles,
Supplier
profile tool
will support
various
ongoing
activities.
Set-up activities
Ongoing activities
Requirement Profile Mapping
Criteria
1
Quality and process system assurance
Quality performance
Capacity flexibility
Delivery performance (errors)
Lead time
Financial position
Environmental systems and efforts
Strategic confidence
Supplier commitment
R&D capabilities
Price level
Price risk/trend
<Commodity specific criteria>
<Commodity specific criteria>
2
3
4
5
6
7
8
Strategic Supplier Selection
9
Supplier Profile Mapping
Criteria
1
Quality and process system assurance
Quality performance
Capacity flexibility
Delivery performance (errors)
Lead time
Financial position
Environmental systems and efforts
Strategic confidence
Supplier commitment
R&D capabilities
Price level
Price risk/trend
<Commodity specific criteria>
<Commodity specific criteria>
2
3
4
5
6
Criteria
1
Quality and process system assurance
Quality performance
Capacity flexibility
Delivery performance (errors)
Lead time
Financial position
Environmental systems and efforts
Strategic confidence
Supplier commitment
R&D capabilities
Price level
Price risk/trend
<Commodity specific criteria>
<Commodity specific criteria>
2
3
4
5
6
7
8
9
6
7
8
9
Supplier Development
7
8
9
Criteria
1
Quality and process system assurance
Quality performance
Capacity flexibility
Delivery performance (errors)
Lead time
Financial position
Environmental systems and efforts
Strategic confidence
Supplier commitment
R&D capabilities
Price level
Price risk/trend
<Commodity specific criteria>
<Commodity specific criteria>
2
3
4
GAP
5
Our Quality starts at our Suppliers
Supplier Ongoing Evaluation Monthly Reporting sheet
QUALITY VERSION
SUPPLIER ONGOING EVALUATION
Electrolux Product Division
Month
Supplier
Address
1.
MONTHLY REPORT
Year
Telephone
Contact Person
PRODUCT QUALITY - LINE & INCOMING INSPECTION
1 demerit for
every 10 ppm
Line Rejects
Month
actual
215
ppm
T arget
80
ppm
Incoming inspection
- And if incoming is done (30) demerits for every lot refused
2.
DEMERITS
TOTAL
22
+
0
=
22
DELIVERY PERFORMANCE
For each of the following items and for each occasion there are (30) demerits
- Line stopped
- Incomplete product
- A rescheduling or batch size reduction causing lost efficiency in
0
the production or sales
demerits
Month
DEMERIT SUMMARY
1. Product Quality
2. Delivery Performance
3.
22
0
3 Months
average
TOTAL
22
8
RATING
A
Q
1
0
Number of
Suppliers
with better
rating
Rating Demerits
Comment
Q
0 - 10
Very Good
A
11 - 50
Acceptable
B
51 - 150
Restricted
C
> 151
Unacceptable
Supplier performance,
follow-up and actions
Improvement Project
EHP
Component:
Supplier:
ROLL BOND EVAPORATOR PLATE
Q
A
B
C
HUL-R
PD:
R3M
TEAM
Month
Supplier
350
Electrolux
J. Békefi
D. De Feo
J. Szilágyi
300
258
Demerits
250
188
200
170
167
146
150
141
124
99
100
100
89
86
67
43
50
64
71
68
66
49
31
38
31
29
Feb
10
Mar
10
Apr
10
May
10
51
42
0
Jan
10
Jun
10
Jul
10
Aug
10
Sep
10
Oct
10
Nov
10
Dec
10
Jan
11
Feb
11
Mar
11
Apr
11
May
11
Jun
11
Jul
11
Aug
11
Sep
11
Oct
11
Nov
11
Dec
11
Dem
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
2009
30
104
36
54
61
51
18
18
31
10
76
0
2010
53
41
20
33
34
81
183
4
251
247
277
39
2011
193
140
89
72
39
81
94
84
25
88
12
53
Main Problems
1)
2)
3)
4)
Scratches on the surface
Dented channel
Dented plate
Main dimension
Jan
10
Activities
1)
2)
3)
4)
5)
6)
7)
8)
Training about defects as dents and scratches
Cleaning of production lines
Investigation on root causes of seigraphy defects
Serigraphy: involvement of HR dept.
Additional modification on the service inflated circuit to avoid deformation
Maintenance of anealing oven once a month
Cutting of edge's coils (straordinary operation)
Evaluation of new packaging for code 206401200
Remarks
PROGRESS
a)
b)
Oct
Nov
Dec
10
10
10
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Our approach to quality problems
R&D - Prevention
 The procurement is part of the IPDP (Integrated Product
Development Process)
 Joint setting of clear goals
 Early engagement of suppliers in the development projects
Annual development programs
 Primary input is the Service Call Rate (SCR)
 Systematic approach involving the assigned team leaders and
setting clear goals
„On-hold” process
 Primary input is the continuous assessment
Supplier quality development program
1. Selection of proper parts and suppliers
2. Classification – factory working group
3. Supplier Assessment
4. Meeting with the selected supplier
5. Supplier Audit
6. First follow-up meeting (after 3 months)
7. Second follow-up meeting (after 6 months)
Innovation
„Innovation - in the long run - is the ability of an
individual or a group of individuals to think a
thought that no one else has thought before and
than successfully turn that idea into reality that
separate the best from the rest.”
Jonas Ridderstråle, Kjell A Nordström – Karaoke Capitalism
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Accelerate Innovation
Innovation Triangle
1. Develop best-in-class products
2. ”70% preference rule”
3. Reduce Time to Market 30%
4. Continue investing in premium brands
R&D
20
Innovation Triangle
• The Innovation Triangle is global, for Marketing, Design and R&D
collaboration everywhere
• We are expanding our horizons and thinking about the entire
consumer experience
• We will develop more relevant and differentiated products,
services, accessories and consumables that consumers prefer,
faster than competition.
21
23
Battery stick cleaner
The new generation
4 steps in innovation
1. Winning the product for Hungarian production
2. New technologies in production
3. Product innovation
4. Marketing innovation
25
Challenges
Challenges of the development:
• Same performance as a regular cleaner
• Battery driven product with long running time (1 hour)
• Exchangeable battery
• Competitive cost to be able to have the production in
Hungarian production site
• Several new technologies to the Hungarian factory
team
26
New technologies in our factory
Injection
technology
on grid
Battery handling
and charging
Filter
production
Paper pulp (egg
cartoon)
packaging
Motor
vibration
balance
27
Product innovation
Suction motor
with 3 levels
impeller system
Brush roll clean
New electronics
module
Cyclone unit
Filter
cleaning
28
Marketing innovation
Flexible nozzle and
front light
Exchangable battery
Brush roll clean
technology
Self stand
Ultrapower – Features all based on consumer
insights
3 step power control with
booster function
Extra powerful combined
with extra long run time
Exchangeable battery pack –
extra pack available for purchase
Self standing
design
Cyclonic action for less clogging
Brush roll clean
Technology
Flexible floor nozzle with
headlights
”Thinking of you”
At Electrolux, our innovation is based on
the consumer’s everyday wants and needs.
This is the essence of ”Thinking of you”.
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Thank you for your kind attention!
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