2015 - JD Motorsports

2015
Partnership Proposal
Part 1: Landon Cassill and
JD Motorsports
Landon Cassill Fast Facts
Age: 25
Hometown: Cedar Rapids, Iowa
Current Residence: Charlotte, NC
Spouse: Katie
2008 NASCAR Nationwide Series Rookie of the
Year.
Lead Research and Development driver for
Hendrick Motorsports for 5 years.
The first year of the new COT car, HMS won
the championship with Landon's testing help.
Media and fan favorite for his likable personality
and light-hearted spirit.
Hobbies: rounds of mini-golf, working out, iRacing,
and listening to many types of music.
Johnny Davis Fast Facts
Johnny Davis, CEO & General Manager, has been
affiliated in NASCAR competition for over 27 Years and
a life-long resident of Gaffney, SC, in Cherokee County.
Began as a crew member and fabricator for several
Winston Cup and Busch Series teams.
Won a NASCAR Busch Series Championship with
Larry Pearson in 1987.
In the early 1990's Johnny opened a competition GoKart shop while also building NASCAR Show Cars.
Launched his own NASCAR Busch Series Team in
2002 in Blacksburg, SC.
Relocated to a bigger 40,000 + square feet facility in
Gaffney, SC. in 2007.
In 2015 the team operates 2 full time teams in
NASCAR’s Xfinity Series with car No. "01“ and No. “4.”
2014: JD Motorsports’
Best Year So Far
A review of the 2014 season shows the JDM
No. 01 team and Cassill as the best non-Sprint
Cup affiliated operation in the Xfinity garage.
Cassill, who also ran the full Sprint Cup
schedule in ’14, finished 12th in the Xfinity
driver standings. He was 10th in points for
several weeks in the middle of the season
despite racing against much heavier-funded
teams with connections to Cup racing.
In the owner standings, Davis finished a
solid 17th.
Cassill won $918,212 and had top-10 race
runs at Talladega, Iowa and Road America.
After the first five races of the season, he was
no lower in points than 14th.
Part 2: The NASCAR
Xfinity Series
NASCAR Xfinity Series:
Introduction
The Xfinity Series is a mixture of
NASCAR’s top stars and young, new
faces eager to make their mark in the
racing world.
The unique combination of veteran
drivers and young guns makes for some
of the most exciting racing, and some of
the most surprising finishes in all of
NASCAR.
America’s second most popular
motorsports series (trailing only the
NASCAR Sprint Cup Series), the
NASCAR Xfinity Series is pure,
authentic and accessible racing.
NASCAR Xfinity Series:
Events & Audience
The 2015 season features 33 events at 23 tracks across the U.S., 27 of which are
companion weekends with the NASCAR Sprint Cup Series.
An average of approximately 50,000 fans attend each NASCAR Xfinity Series
event.
Over 32 million unique television viewers tuned in to the NASCAR Nationwide
Series in 2014.
In 2014, the Xfinity Series averaged 1.7 million television viewers tuned in per
event.
Part 3: The NASCAR Fans
NASCAR Fans:
Demographic Snapshot
1/3 of the U.S population
(18years+) are NASCAR Fans.
62% Male / 38% Female.
1 in 5 NASCAR Fans is
multicultural.
37% of NASCAR Fans have a
child under the age of 18 living in
the home.
52% of NASCAR fans make
$50K+ per year.
NASCAR Fans:
#1 in Loyalty to Sponsors
Independent research shows NASCAR
fans are the most brand-loyal fans in
major U.S. sports.
According to ongoing independent
research by companies such as Turnkey
Sports & Entertainment and published in
Sports Business Journal, NASCAR ranks
#1 among major U.S. sports when it
comes to avid fans who say it is
important to be aware of sponsors, and
are more likely to consider trying,
regularly consume, recommend, and
consciously support a sponsor’s product
or service.
NASCAR Fans:
How They Feel about Sponsors
% of NASCAR Avid Fans Who Agree
“NASCAR drivers could not run their
cars without sponsors’ support.”
86%
“Xfinity Series team sponsors are just
as important as Cup Series Sponsors”
“NASCAR drivers use the
products they endorse.”
85%
72%
“I support NASCAR sponsors more
than sponsors of other sports.”
55%
“NASCAR sponsorship is the best buy in marketing. The
combination of awareness, favorability and effectiveness is
unparalleled in the sports world or anywhere else.” Larry DeGaris, Former
Director of the Center for Sports Sponsorship, JMU
NASCAR Fans:
Social Media
Twitter:
@JDMotorsports01
Facebook:
/JDMotorsports0101
Instagram:
@jdmotorsports01
Youtube:
/jdmotorsports01
Website:
teamjdmotorsports.com
2 out of 5 fans are using social media to follow NASCAR more now than
in the past.
Half of avid fans are sharing NASCAR related content on Facebook or
Twitter.
1 out of 3 fans follow sponsors on Twitter.
Part 4: Motorsports Marketing
Motorsports Marketing:
What We Can Do For You
View Marketing Video
Business-to-Business Opportunities
When companies become team sponsors, it opens the door to a number of
ROI-generating opportunities. Many companies use their team sponsorship
as a way to build relationships with customers, suppliers, distributors,
retailers, and other key partners.
Local In-Market Programs
When a NASCAR event comes to a market, it creates numerous
opportunities for team sponsors to reach local consumers and leverage the
excitement of the event.
Motorsports Marketing:
What We Can Do For You
Driver Appearances
NASCAR drivers are powerful spokespeople for their team sponsors. Their
accessibility to consumers and strong relationships with fans make NASCAR
drivers among the most effective brand ambassadors in sports.
Driver Endorsements
Consumers recognize NASCAR drivers and identify them with their sponsors’
brands. Over their careers, NASCAR drivers deliver massive value in exposure
and sales.
Motorsports Marketing:
Case Study
The Promotion: Drive NASCAR & Mike Wallace/JD Motorsports fans to the Cowboys & Aliens movie website/Facebook
page to become a “LIKE” of the movie. Non-like fans would be driven to a custom made landing page that featured the
movie’s trailer and a unique sweepstakes opportunity for fans to have their picture on a, first of its kind, mosaic Cowboys &
Aliens paint scheme on the JD Motorsports/Mike Wallace #01 Chevrolet that would be driven in NASCAR’s Nationwide Series’
“Fourth of July Weekend” race at Daytona International Speedway. Current and new “Likes” will be asked to participate in a
custom developed Facebook application which would automatically submit the users profile picture or desired photo, after
agreeing to terms, to a 3D custom developed mosaic Cowboys & Aliens race car with a feature that will allow the user to
search for their photo out of the 50,000+ photos.
Dates: May 28, 2011 through July 30th, 2011
Promotional Goals: Grow Likes/ Drive web Traffic to the Cowboys & Aliens Website and Facebook page/create movie
release and brand awareness for Cowboys & Aliens .
Motorsports Marketing:
Primary Sponsorship
Here are some of the proposed benefits of being a PRIMARY Marketing Partner of
the #01 JD Motorsports Chevrolet Camaro for the 2015 NASCAR Xfinity Series
races:
Naming rights of the race car.
Design rights to the color and logo scheme of the race car.
Use of the likeness of the race car, transporter, driver, team owner
and team members.
Driver and crew member apparel will have your colors & logos.
Web-site logo, company information and hyperlink on team site.
Pit wall & pit box signs showing your logos in pit stall at each race.
Garage/pit area credentials.
“At Track” Landon Cassill Personal Appearance.
Social Media, via Facebook & Twitter, continuous updates.
Let us know what your company’s marketing goals are and we will build a
proposal with program concepts and strategies specifically for your business.
Motorsports Marketing:
Decal Positions
Primary Sponsors have exclusive display rights for designated logos on Primary
positions of the race car and show car, includes naming rights, hood, upper quarter
panel, and TV panel of all race and show cars (if applicable).
1) Hood
2) Upper Rear Quarter
Panel
3) Lower Rear Quarter
Panel, Rear
4) Lower Rear Quarter
Panel, Front
5) Trunk (Deck Lid)
6) B-Post
7) C-Post
8) TV Panel
Contact Us:
Team Contact for Sponsorship Inquiries:
Tony Priscaro
VP Sales & Marketing
Phone: 864.488.1274
[email protected]
2015 Xfinity Series Schedule
2/21, 3:30 PM: Daytona International Speedway
7/25, 3:30 PM: Indianapolis Motor Speedway
2/28, 2:00 PM: Atlanta Motor Speedway
8/1, 7:00 PM: Iowa Speedway
3/7, 1:00 PM: Las Vegas Motor Speedway
8/8, 3:00 PM: Watkins Glen International
3/14, 1:00 PM: Phoenix International Raceway
8/15, 3:30 PM: Mid-Ohio Sports Car Course
3/21, 1:00 PM: Auto Club Speedway
8/21, 7:30 PM: Bristol Motor Speedway
4/10, 7:30 PM: Texas Motor Speedway
8/29, 2:00 PM: Road America
4/18, 1:30 PM: Bristol Motor Speedway
9/5, 3:30 PM: Darlington Raceway
4/24, 7:30 PM: Richmond International Speedway
9/11, 8:00 PM: Richmond International Raceway
5/2, 2:00 PM: Talladega Superspeedway
9/19, 6:00 PM: Chicagoland Speedway
5/17, 1:00 PM: Iowa Speedway
9/26, 8:00 PM: Kentucky Speedway
5/23, 2:30 PM: Charlotte Motor Speedway
10/3, 4:00 PM: Dover International Speedway
5/30, TBA: Dover International Speedway
10/9, 8:00 PM: Charlotte Motor Speedway
6/13, 2:00 PM: Michigan International Speedway
10/17, 3:00 PM: Kansas Speedway
6/20, 8:30 PM: Chicagoland Speedway
11/7, 2:30 PM: Texas Motor Speedway
7/4, 7:30 PM: Daytona International Speedway
11/14, 1:30 PM: Phoenix International Raceway
7/10, 7:30 PM: Kentucky Speedway
11/21, TBA: Homestead-Miami Speedway
7/18, 4:00 PM: New Hampshire Motor Speedway
*All times are in the local time zones.