Spring-Summer 2013 (October 2012)

BELARUS FASHION WEEK
Fall-Winter 2012-2013 (April 3-8, 2012)
Spring-Summer 2013 (October 2012)
Belarus Fashion Week is an international professional event aimed at popularization of “prêt-à-porter” designer clothes in Belarus.
The main objectives of the project:
- to draw public attention to the development of local fashion, as well as to encourage the advance of fashion industry as a whole (in such
areas as designer and mass-market clothing, photography, cinema, journalism and art in general);
- to inform the Belarusians about genuine national fashion, its designers and possibilities; at the same time, to create the appropriate
conditions for local designers to demonstrate their creative talent and to organize their fashion business;
- to promote Belarus and its fashion potential at the international level, to attract attention of the foreign colleagues and clients.
Thus, Belarus Fashion Week has been actively engaged in establishing the international relations with all the Fashion Weeks in the world.
The Participants of Belarus Fashion Week
The majority of the participants of Belarus Fashion Week are the Belarusian designers who actively work and develop their business in
Belarus, forming the modern image of the Belarusian fashion. Among them are the successful and established brands BALUNOVA, BOITSIK,
DAVIDOVA, FUR GARDEN, Harydavets&Efremova, IVAN AIPLATOV, LENA TSOKALENKO, LUDMILA LABKOVA,
MALKOVICH, MARINICH, RADA STYLE, SAMOSCHENKO, TARAKANOVA, YULIA LATUSHKINA, Дом моды PAPILIO, Юля
Nefertari; as well as young designers who need support and public interest to their work: HISTORIA NATURALIS, NATASHA TSU RAN,
KA.VU, KG, KUCHERENKO, O. Jen, PRIGOZHAEV, Sardina BABY and others.
Over the past three seasons, Belarus Fashion Week welcomed the guest collections of the following international brands: SLAVA
ZAITSEV, ALINA ASSI, aliso lillot, Shoes Café “Madonna”, ALLEZYE, Dasha Gauser, GOLDA, Irina Kovalenko, Julia Janus,
MASGALLI, MONA, NADIA SVENSSON, NASTYA MAKKEY, REPTILIA shoes brand, SANATAN, Yujenfashion, SOSNOVSKA, La
Germaine, TINATIN MAGALASHVILI, Tanya Arzhanova.
The Peculiarities of the Organization of Belarus Fashion Week
The format of Belarus Fashion Week presupposes the organization of daily runway shows of “prêt-a-porter” and “prêt-a-porter de luxe”
designer collections. Moreover, the designers have the opportunity to exhibit their collections in SHOWROOM BFW, which allows them to
establish personal contact with potential customers and professionals.
In concordance with the international practice for such events, Belarus Fashion Week takes place owing to the combined efforts of
organizations and companies working in fashion, the financial participation of the partners and the official support of the State. Developing and
gaining its credibility, Belarus Fashion Week contributes to the progress of the national design and provides a positive reputation for Belarusian
companies, both in the country and abroad. In the future, the fashion venue of BFW will definitely become a traditional place for business meetings
and concluding numerous business agreements.
The Target Audience of Belarus Fashion Week
Successful people, holding the leading positions in various spheres: the CEOs of companies and organizations, the representatives of
business, politics, culture and sport; young people who are the potential consumers of “the fashion life”. The welfare level of each group is above
average.
Another potential segment of the target audience of BFW is the youth, which initially positions itself as an independent unit of the society,
which has set its goal to achieve a successful career and a high level of prosperity.
The General Information of Belarus Fashion Week
The specific character of fashion events requires a thorough development of the general agenda of the Fashion Week, which includes:
- the official press-conference and the opening ceremony of Belarus Fashion Week;
- daily runway shows in the Pavilion BFW and at other venues;
- the organization of the sales-exhibition SHOWROOM BFW;
- the maintenance of the Fashion Study Centre (lectures, seminars, workshops);
- the presentation of photo exhibitions and film festivals;
- the charity event – CHILDREN’S FASHION runway shows;
- the contest for young designers NEW NAMES BFW;
- the organization of entertainment activities in restaurants, bars and night clubs of the city.
Inseparable from each of the above mentioned events, the advertising campaigns for each partner are being developed and implemented,
according to the agreed terms of cooperation.
The main venue for runway shows – Pavilion BFW
Pavilion BFW is a technically equipped hall with separate zones for guests, press-centre and a demonstration hall for 350 people.
Belarus Fashion Week – the runway shows are scheduled
Contest for Young Designers “New Names BFW”
The Organizing Committee BFW holds a contest “New Names BFW” aimed at supporting the young designers.
The project has been created to provide young talents with opportunities for professional development, so that they could demonstrate their
skills and abilities to potential employers. The winner of the contest gets a feasible chance to create a commercial capsule collection for one of the
leading knitwear manufacturers, which acts as the official partner of the contest. Moreover, the winning designer is officially employed at the
enterprise while creating the collection.
Showroom Belarus Fashion Week
A sales exhibition of designer clothing, accessories and footwear, which takes place during Belarus Fashion Week. Location - a detached
pavilion near the main venue of the Fashion Week. The guests of Belarus Fashion Week can look through the designer clothing “out of runway”,
meet the creators, and learn about the production and possible ways of cooperation. SHOWROOM BFW exhibitors are the designers of clothes,
shoes, accessories, as well as the manufacturers of fashion, beauty and style goods.
Fashion Study Centre BFW
The Organizing Committee BFW pays great attention to the matter of conducting training seminars and lectures on the topics, related to
different areas of the fashion world. Fashion Education is absolutely essential for creating favorable conditions for the formation and development
of the Belarusian fashion, for the inurement of stable concepts and specialized skills to those people whose lives will be related to the idea of
“fashion is my profession”.
It should be noted that the lectures and workshops of fashion industry professionals are in high demand in the Belarusian society.
CHILDREN’S FASHION at Belarus Fashion Week
The Organizing Committee BFW focuses its attention on socially relevant issues, such as the assistance to seriously-ill children and
orphans, and the creation of the philanthropic culture in the society. While realizing its projects, the Organizing Committee BFW actively
cooperates with dynamic businesses.
The inmates of the children’s homes are always invited to the runway shows of CHILDREN’S FASHION and BFW team, together with its
partners, creates a true childhood fest for them! Also, this action is a charity event - for the whole day there is a fundraiser for the treatment of a
seriously-ill child.
The Entertainments
Club Party is the finale of Belarus Fashion Week. The participants are the designers, VIP guests of the Fashion Week, the Media
representatives, partners and friends of the project – all of them get the opportunity to get acquainted and to socialize with each other in informal
surroundings. The event is dedicated to summing up the outcomes of the Fashion Week, awarding the participants and expressing gratitude for the
project.
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