The #1 Resource for Local News in Athens County, Ohio

The #1 Resource for Local News
in Athens County, Ohio
Named one of the
“10 Papers That Bucked the Trends”
among U.S. newspapers
by Editor & Publisher Magazine
Established in 1977
14 N. Court St. • (P.O. Box 543)
Athens, OH 45701
740.594.8219 • Fax: 740.592.5695
[email protected]
www.athensnews.com
Athens County’s Only Locally Owned Newspaper
ANswers: circulation
The 2010 circulation was audited by Circulation Verification Council (CVC). Circulation
numbers are audited for two periods of the year, when Ohio University is in-session and when
Ohio University is out-of-session.
Below are the CVC figures for average circulation during the last reporting period (October 1, 2008-June 30, 2010).
The full audit is available by request.
MESSENGERS
2010
CIRCULATION
34
2,576
682
82
144
561
56
884
497
26
5,542
Thinking of buying the daily?
Here’s what you’d get.
Messenger’s Circulation: Approximate projection of The
Athens Messenger’s distribution break-down generated
from their last ABC audit in 2006 (per zip code) and their
Publisher’s Statement printed in their paper 10/10/10.
The Athens NEWS
3.108 likes
@TheAthensNEWS
1,694 followers
DMA (Designated Market Area)
Charleston-Huntington (564)
MSA (Metropolitan Statistical Area) Charleston-Huntington (564)
Athens County, Ohio,
Travel patterns
home of Ohio University
& Hocking College
CBSA (Census Bureau Statistical Area) Athens, Ohio Micropolitan Area (11900)
Common Shopping Travel Patterns:
Columbus, OH (including Lancaster, OH)
Parkersburg, WV
The Athens NEWS • 14 N. Court St. • (P.O. Box 543) • Athens, OH 45701
740.594.8219 • Fax: 740.592.5695 • [email protected] • www.athensnews.com
ANswers: demographics of our readers
Age*
Occupation**
Education*
Household Income*
* Data from The Athens NEWS Supplemental Readership Study – Ohio University Out of Session performed by Circulation Verification
Council (CVC) 2010.
** Data from The Athens NEWS 2007 Readership Survey performed by Dr. Ashok Gupta, Professor of Marketing, Ohio University.
The Athens NEWS • 14 N. Court St. • (P.O. Box 543) • Athens, OH 45701
740.594.8219 • Fax: 740.592.5695 • [email protected] • www.athensnews.com
special issues, dates,
ANswers: 2012
and print quantities
ANswers: special issues
OU in-session Circulation = 18,000
Student move-in Circulation = 14,000
OU out-of-session Circulation = 12,000
2012 Special Sections & Dates-to-Remember
January
Tuesday, 3
Thursday, 5
Monday, 9
Fri, 20 - Sun, 22
Monday, 23
Thursday, 26
Monday, 30
February
Friday, 3
Fri, 3- Sun 5
Monday, 6
Monday, 13
Fri, 17 - Sun, 19
Monday, 20
Tuesday, 21
Thursday, 23
Monday, 27
March
Monday, 5
Tuesday, 6
Thursday, 8
Monday, 12
Saturday, 17
Sun.-Sat.,18-24
Monday, 26
Thursday, 29
April
Monday, 2
Sunday, 8
Monday, 9
Thursday, 19
May
Tuesday, 1
Fri. 4 - Sun 6
Saturday, 5
Monday, 7
Monday, 14
Monday, 21
Thursday, 24
Thursday, 31
June
Monday, 4
Fri, 8 - Sat, 9
Sunday, 10
Thursday, 28
Good Health, Best of Athens Ballot
Best of Athens Ballot, Winter Arts Calendar
Rental Guide, Best of Athens Ballot
OU Dad’s Weekend
Best of Athens Results, Tax Guide 1 of 5
Best of Athens Results
Tax Guide 2 of 5
2012 Visitors Guide
OU Winter Parents Weekend
Good Health
Tax Guide 3 of 5, Book of Love
OU Sibs Weekend
Rental Guide
Mardi Gras
Bridal Guide
Tax Guide 4 of 5
July
Monday, 2
Monday, 2
Wednesday, 11
Monday, 30
August
Monday, 6
Monday, 13
Thursday, 23
Monday, 27
Thursday, 30
September
Tuesday, 4
Monday, 10
Thursday, 13
Monday, 24
October
Good Health, Green Beer Day
Primary Election Day
Rental Guide
Tax Guide 5 of 5
St. Patrick’s Day
OU Spring Break
Humor Issue
Spring Arts Calendar
Good Health
Easter Egg Hunt
Rental Guide
Spotlight on Kids
Chamber Map publish date
OU Mom’s Weekend
Cinco de Mayo
Good Health
Habitat for Humanity Special Issue
Rental Guide
Don’t Drink and Drive-Classified Section
Nat’l Realtors Open House Weekend
Good Health
OU Graduation
Hocking College Graduation
Don’t Drink and Drive-Classified Section
Monday, 1
Monday, 8
Monday, 15
Tuesday, 23
Thursday, 25
Saturday, 27
Monday, 29
November
Monday, 5
Tuesday, 6
Monday, 12
Thursday, 15,21,29
Monday, 19,26
Tuesday, 20
Good Health
Ad. Deadline for New Student Orientation
New Student Orientation Special Issue
Developmental Disabilities Special Issue
Good Health
Accent on Business
OU Back to School Issue I
OU Back to School Issue II
Rental Guide, Don’t Drink and Drive-Classified
Section, Bartender Appreciation
Fall Arts Calender
Good Health
Rental Guide
My Sister’s Place Special Issue
Good Health
Women in Athens County Issue
Rental Guide
Ad. Deadline for Halloween Issue
Halloween Issue
Special Halloween Edition
Halloween Wrap-Up
Good Health
Election Day
Rental Guide
Holiday Gift Guide
Yule Love It Gift Ideas
Ad. Deadline for 2013 Annual Manual
December
Monday, 3
Good Health
Monday, 3,10,17 Yule Love It Gift Ideas
Thursday, 6,13, 20 Holiday Gift Guide
Monday, 10
Reflections of the Past
Wednesday, 26 2012 Annual Manual Distributed
Thursday, 27
Don’t Drink and Drive-Classified Section
Friday, 28
Ad. Deadline for 2013 Visitors Guides
See our monthly detailed calendars for OU paydays and
community events.
The Athens NEWS • 14 N. Court St. • (P.O. Box 543) • Athens, OH 45701
740.594.8219 • Fax: 740.592.5695 • [email protected] • www.athensnews.com
revised 3/6/12
ANswers: print advertising rates and sizes
All rates shown are per issue.
Display Advertising
208×
within 2 years
DISCOUNT OFF OPEN RATE*
effective August 1, 2011
104×
52×
within 1 year
within 1 year
26-52× Flex
13×
8×
Open
within 3 months within 8 weeks
38%
35%
$1,337
702
579
421
$1,420
745
614
446
$1,543
810
669
486
$1,709
897
739
537
$1,749
918
756
550
$1,873
983
811
589
$2,058
1,081
891
647
1/2 Page
370
388
411
446
495
507
542
596
1/4 Page
194
203
215
234
259
266
284
312
1/8 Page
100
105
111
121
133
136
146
162
1/16 Page
64
67
71
78
86
88
94
103
All rates are per issue. All rates are net.
1/16 H
3/4 V
17%
1/8
V
1/4
EV
1/16
V
1/8 H
1/2 Page
5.0625" × 10.1567" (V)
10.25" × 5.0158" (H)
Deadlines
• Friday at 1 p.m. for Monday’s publication.
• Tuesday at 5 p.m. for Thursday’s publication.
Color
• Full color special $70.00.
9%
3/4 H
9/16 V
1/2 H
2 Pgs. (1 SAU pg. sidelong) 3/4 Page
7.6563" × 10.1567" (V)
21.125" × 10.1567"
10.25" × 7.5862" (H)
Full Page
10.25" × 10.1567"
9/16 Page
7.6563" × 7.5862" (V)
15%
All discounts based on consecutive weekly insertions, except on Flex agreement.
1/4 V
1/2 V
25%
within 1 year
$1,277
670
551
401
2 Pages
Full Page
3/4 Page
9/16 Page
31%
26×
within 6 months
1/4 H
1/4 Page
5.0625" × 5.0158" (V)
10.25" × 2.4454" (H)
2.4688" × 10.1567" (EV)
1/8 Page
2.4688" × 5.0158" (V)
5.0625" × 2.4454" (H)
1/16 Page
2.4688" × 2.4454" (V)
5.0625" × 1.16” (H)
SEND YOUR AD digitally
You can email your ad directly to your Advertising
Consultant, or send to [email protected]. If your
email will not support the size of your attachment,
please email us your contact info so that we can
arrange FTP transmission of the ad.
If you have questions, please call our Graphics
Department at 740.594.8219.
Classified ad rates and their ad sizes available upon request.
Your run-of-paper (ROP) advertisement will automatically be seen:
• in print
• on our website in our digital edition, which includes live links
Links to our website are also regularly posted on our
page and tweeted via our
Plus, athensnews.com is Mobile Friendly on:
• iPhone
• iPad
• Droid
• & other mobile devices
The Athens NEWS • 14 N. Court St. • (P.O. Box 543) • Athens, OH 45701
740.594.8219 • Fax: 740.592.5695 • [email protected] • www.athensnews.com
feed.
ANswers: insert advertising rates & info
10,000 minimum • Cost per thousand • All rates are net
Open Rate
$49
Frequency Discounts
12-25 per year
$43
26-51 per year
$41
52-77 per year
$39
78 or more per year $38
10,000 minimum • Cost per thousand • All rates are net
effective September 15, 2011
• Rates are available for insert designing, printing and
inserting by The Athens NEWS.
• Inserts must be delivered two days prior to date of distribution to:
The Athens NEWS
c/o The Columbus Dispatch
5300 Crosswind Dr.
Columbus, OH 43228
Delivery on skids is encouraged, but inserts must be
bundled in a number easily handled by one person and must be in uniform “turns.”
• Maximum size for inserts is 10.1567 x 10.25 inches. Inserts that exceed this size must be delivered folded so that the outside measurement will not exceed these
dimensions.
These companies all benefit from placing
preprints with us:
Lowe’s
Goody’s
Pizza Hut
Ponderosa
Quiznos
Save-A-Lot
Sears
Value City Furniture
C&E True Value Hardware
Dairy Queen
Don Wood Automotive
Athens County Board of Dev. Disabilities
Adult Career Center
Athens City Schools
Blackburn Home Furnishings
Lancaster Festival
OU School of VisCom
The Athens NEWS • 14 N. Court St. • (P.O. Box 543) • Athens, OH 45701
740.594.8219 • Fax: 740.592.5695 • [email protected] • www.athensnews.com
ANswers: on-line advertising, rates and options
Take advantage of our almost 77,000 visitor average per month!
Run of Site (ROS)
preprint
Run of Site| monthly invoice
12 mo 6 mo 3 mo 1 mo weekly
amt of disc off open rate: 31% 25% 15%
WEB ADS ONLY
$266 $290 $328 $386
$99
*Special Bundling Rates when buying
preprints or ROP ads.
WEB ADS when bundling* $200 $218 $247 $290
ROP
Welcome To
Ath
ens!
$74
effective August 1, 2010
All rates are net
We also offer web buys:
• Per number of impressions
• CPM
• Tenancy
•Employment
•Rentals
•Entertainment
•Obituaries
•Campus News
web
Join Us For De
licious Pizza
Dine In • Carry
Out • Delivery
*
903 East Sta
te St.
593-3697
*394 Richland
Ave.
594-8195
Ask your Advertising Consultant for details and prices.
General Information
Web Statistics
2011
Visitors
568,239
Visits
881,969
Pageviews
1,871,359
All ads will be viewed in two (2) different web ad sizes: leaderboard and scoreboard.
Leaderboard: 728 x 90 pixels
Scoreboard: 300 x 250 pixels
Web Statistic Report: Your Athens NEWS advertising consultant will supply you with a monthly Web Statistic Report
showing qualified ad impressions and click-throughs (no bots, crawlers, etc.)
All web advertising buys are for a continuous time period.
The Athens NEWS will limit the number of Run Of Site advertisers to assure at least 20,000 ad impressions per month.
File Types for Leaderboard ads: Preferred: JPEG, GIF (animated or static). Also accepted: HTML, DHTML, javascript,
File Types for Scoreboard ads: Preferred: JPEG, GIF (animated or static), Flash. Also accepted: HTML, DHTML, javascript
Max File Weight: Non-Flash 30k, Flash 40k
Screen Shot of your ad; available, upon request
PRICES for ADD-ONS: Animated Text
Animation or Motion
$30 set up fee
Ask your advertising consultant for details.
The Athens NEWS reserves the right to review ads before placing on our site.
The Athens NEWS reserves the right to refuse ads for content or appearance.
No ad will be accepted with sound.
athensnews.com ...we’re growing by leaps and bounds
The Athens NEWS • 14 N. Court St. • (P.O. Box 543) • Athens, OH 45701
740.594.8219 • Fax: 740.592.5695 • [email protected] • www.athensnews.com
ANswers: testimonials
Gets RESULTS!
One of the greatest ways to assess a company is to speak to their clients!
The Athens NEWS has accumulated hundreds of testimonials from satisfied advertisers attesting to their great
results advertising with us. Here are just a few of the many recent ones:
Rita and Jack Gray—Owners, Sears of Athens
Dee Smith,
Richland Ave. Mgr.;
Pam Smart, District
Mgr.; Carol Wiley,
E. State St. Mgr.
“Sears has been running inserts in The Athens
NEWS for over six years....We know that our inserts are out there because you see people picking up the paper everywhere and the paper is
good reading. Customers bring in the inserts and
for us, the inserts bring us sales. We used to think
The Athens NEWS was just a college paper, but
have found that we have attracted a wide range
of customers and it is because The NEWS is more
popular than The Messenger.”
Jim Lynch — General Manager, Value City Furniture, Parkersburg, WV
“Pizza Hut has been advertising
for over 15 years with The Athens
NEWS. Our customers look for our
coupons and it drives them in the
door. The Athens NEWS is a great
tool for reaching all our customers,
both students and full-time Athens
County residents.
We get excellent results from
our coupons and our customers
depend on getting them every
other week. The NEWS reaches the
most customers, and it’s hasslefree and convenient.”
“Value City has placed inserts in The Athens
NEWS for years. Even though we are located
over 35 miles away in Parkersburg, West Virginia,
we get steady results from Athens County
throughout the year. The Athens NEWS is a wellread newspaper that reaches the vast majority
of residents throughout the county.
“Their staff is knowledgeable, helpful and
honest when presenting data about their
publication. Their Readership Surveys have proven to me that they are getting
my message to the demographics that I need. They have audited circulation and
they know how many papers are distributed and read in each zip-code which is
very useful for insert advertisers.””
Jim McLaren
and Linda
Swaim
— Owners of
Mac’s Thrifty
Store
Mike Bishop—Owner, C&J Tax and Financial Services
“....More circulation with The
NEWS means more people
seeing my ad. The results
have been very favorable and
rewarding. We get lots of new
clients from our campaign.
“My company has experienced
almost double-digit growth
each year since we started
advertising with The Athens
NEWS. I’m very pleased.”
“We’ve been advertising in The Athens NEWS for
30 years now....The Athens NEWS reaches people
from all walks of life—farmers and construction
workers to business people, professors and
students....
We continue to spend the majority of our advertising
dollars with The Athens NEWS because The Athens
NEWS continues to work for us.”
The Athens NEWS • 14 N. Court St. • (P.O. Box 543) • Athens, OH 45701
740.594.8219 • Fax: 740.592.5695 • [email protected] • www.athensnews.com