Retail Rate Book.indd - Arkansas Democrat

4. Rate Policy
Arkansas’ Newspaper
Capitol Avenue & Scott Street
121 East Capitol Ave.
P.O. Box 2221
Little Rock, Arkansas 72203
(501) 378-3400
RETAIL ADVERTISING RATE CARD
Effective January 1, 2012
Owned by WEHCO Media, Inc. and Arkansas Democrat-Gazette, Inc.
Published every morning, Monday through Sunday, holidays included.
Member: Audit Bureau of Circulations, Advertising Checking Bureau,
Newspaper Association of America, Associated Press, Arkansas
Press Association.
Information in this rate book is presented in accordance with the
prescribed format of the Standard Rate and Data Service (SRDS).
Index
1. Personnel....................................................................................2
2. Representatives..........................................................................2
3. Commissions and Payment Terms..............................................2
4. Rate Policy..................................................................................2
5. Retail Advertising Rates..............................................................3
*ROP-Black and White...............................................................2
*Preprint Insert............................................................................3
*Zoned Edition............................................................................4
6. Section Front Rates....................................................................5
7. Color Rates.................................................................................5
8. Split Run.....................................................................................5
9. Special Services..........................................................................5
10. Special Days/Pages/Features.....................................................5
11. ROP Depth Requirements...........................................................5
12. Contract and Copy Regulations..................................................6
13. Closing Schedules......................................................................6
14. Mechanical Requirements...........................................................6
15. Special Classification Rates........................................................6
16. Classified Rates..........................................................................6
17. Magazines..................................................................................7
18. Circulation...................................................................................7
19. Digital ...........................................................................7
1. Personnel
Publisher.........................................................Walter E. Hussman, Jr.
General Manager...........................................Nat Lea (501) 378-3428
Operations Manager............................Lynn Hamilton (501) 378-3464
Advertising Director..................................Scott Stine (501) 378-3558
Retail Advertising Director.....................Brent Renken (501) 378-3564
2. Representative
Metro – Suburbia
New York.....................................................................(212) 697-8020
Chicago.......................................................................(312) 337-6242
Detroit.........................................................................(248) 426-4202
Boca Raton.................................................................(561) 750-1700
Los Angeles.................................................................(323) 965-3677
Atlanta.........................................................................(770) 777-4910
3. Commission and Payment Terms
A. Retail advertising rates shown are net and non-commissionable.
No discounts are allowed unless otherwise noted.
B. Payments are due by the end of the month for advertising space
used during the preceding month. Credit privileges could be
suspended on accounts not paying by the end of the month in
which payment is due. Cash with order must accompany all orders
from accounts which have not established credit with the Arkansas
Democrat-Gazette.
A. Retail advertising rates apply to advertising done by retail stores which
sell to the public through one or more locations they own or control.
B. The Arkansas Democrat-Gazette reserves the right to revise
advertising rates upon 30 days notice and all contracts are accepted
subject to this reservation. All mail related products are subject to
postal rate adjustments. Postal adjustments may be reflected in
advertising rates, upon notification by the postal commission.
C. The Arkansas Democrat-Gazette’s liability for errors, lessening the
value of an advertisement, shall be limited to republishing the incorrect
part of the advertisement in correct form or to refunding such portion
of the cost of the advertisement as it shall elect. Also, in the event of
an error or omission, we will, if requested, furnish a letter of
explanation which can be utilized by the advertiser.
D. The Arkansas Democrat-Gazette reserves the right to edit, alter or
reject any advertisement which it deems objectionable for any
reason.
E. The Arkansas Democrat-Gazette will earnestly try to fulfill all
reasonable advertiser requests for position and placement within the
paper; but specific positions (page) cannot be guaranteed unless paid
for by the advertiser at a rate of 25% additional to regular earned
rates.
F. Should any governmental body levy a tax on any advertising covered
by these rates such tax will become an additional charge to the
advertiser over and above the rates mentioned here.
G. At certain times of the year, the Arkansas Democrat-Gazette may
reach its capacity to handle color advertising. The earlier reservations
are submitted, the less likely it is that problems will occur.
5. Retail Advertising Rates
FULL RUN - 75 COUNTIES
A. Open rate - No Contract
Daily Sunday
Local General.......................................................$121.23 $162.32
Local Retail.............................................................101.55 138.46
B. Volume Space Contracts Rates (to be used in one year)
Daily
Sunday
100 inch.....$89.66 $121.37
250 inch.......87.47 116.75
500 inch.......85.71 113.56
1,000 inch.......83.34 110.89
2,500 inch.......79.96 107.37
5,000 inch.......77.06 103.84
Daily Sunday
10,000 inch. . .$75.00 $101.83
15,000 inch.....72.47 99.55
25,000 inch.....70.43 97.28
50,000 inch.....68.67 95.50
75,000 inch.....67.11 93.30
100,000 inch.....65.93 90.92
ZONE TWO - 63 COUNTIES
A. Open rate - No Contract
Daily Sunday
Local General.........................................................$94.46 $125.02
Local Retail...............................................................80.28 106.37
B. Volume Space Contracts Rates (to be used in one year)
Daily Sunday
100 inch.....$67.29 $90.83
250 inch.......65.71 87.34
500 inch.......64.10 84.44
1,000 inch.......62.02 82.09
2,500 inch.......59.34 79.36
5,000 inch.......56.73 76.12
Daily Sunday
10,000 inch.....$54.96 $74.45
15,000 inch.......52.66 72.37
25,000 inch.......51.26 71.03
50,000 inch.......49.65 69.38
75,000 inch.......48.25 67.41
100,000 inch.......47.16 65.23
C. COMBINATION DISCOUNT
Any advertisement scheduled may be repeated up to twice, within
6 days after the first insertion, at a discount of 33% on the second
insertion and a 50% discount on the third insertion. No more than
10% of the ad or copy may be changed for the repeat ad. Sunday
ads in a schedule are not discounted.
2
D. CO-OP ADVERTISING
1. Local retail rates will apply for any local advertiser utilizing available
manufacturer Co-Op funds.
2. The Arkansas Democrat-Gazette will provide Co-Op advertisers
with tearsheets and an itemized Co-Op invoice. The advertiser is
responsible for the total amount of advertising published.
Preprint Insert Rates
A. GENERAL INFORMATION
1. Size Determination-sizes of inserts are determined by square
inches of actual page size, as follows:
Minimum
Maximum
Mini Tab
up to.........................110 inches
Tab
110...........................210 inches
Standard
211...........................316 inches
Samples for approval and testing are requested for inserts less
than 60 square inches.
2. Requirements-It is desirable for inserts to carry the newspaper’s
logotype (masthead and date). These will be furnished by the
publication on request. However, the Arkansas Democrat-Gazette
will accept preprinted inserts with or without logotype.
3. Acceptability-At publishers option. All sections and inserts are
subject to review for copy and mechanical acceptability prior to
acceptance. Preprints are accepted for partial, zoned or full
circulation, daily and Sunday, holidays included.
4. Quantities-Delivered quantity requirements are based on
circulation ordered plus provisions for unsold copies of the
newspaper, estimated shipment and machine damage, and margin
to provide for unpredictable circulation increases. Circulation is
variable, therefore, it is recommended that the advertiser confirm
delivered quantity requirements with their Arkansas DemocratGazette account representative prior to ordering pressrun.
B. All preprint insert rates are quoted as net cost per
thousand.
City Zone
Non-Contract 12 times 24 times 52 times
4 tab
8 tab/4 std.
12 tab/6 std.
16 tab/8 std.
20 tab/10 std.
24 tab/12 std.
28 tab/14 std.
32 tab/16 std.
36 tab/18 std.
40 tab/20 std.
$42.00
49.35
54.60
59.85
64.05
67.20
69.85
72.45
74.00
75.05
$34.75
40.95
46.10
51.25
56.15
61.30
64.90
68.00
68.75
69.55
$33.75
39.65
44.80
49.95
55.10
59.75
62.85
65.90
67.20
67.45
$32.45
38.10
43.25
47.40
51.50
55.65
58.70
61.80
62.60
63.35
Retail Trade Zone
4 tab
8 tab/4 std.
12 tab/6 std.
16 tab/8 std.
20 tab/10 std.
24 tab/12 std.
28 tab/14 std.
32 tab/16 std.
36 tab/18 std.
40 tab/20 std.
Non-Contract 12 times 24 times 52 times
$40.15
$34.50
$33.20
$31.95
47.25
40.45
39.15
37.60
52.50
45.30
44.30
42.75
58.25
50.75
49.45
46.35
61.95
55.60
54.10
51.00
65.10
60.25
58.70
55.10
67.70
62.85
60.80
58.20
70.85
65.95
63.85
60.80
71.40
66.70
64.65
61.30
73.00
67.50
65.40
61.80
3
Total Circulation
Non-Contract 12 times 24 times 52 times
4 tab/4 std.
$39.65
$34.00
$32.95
$31.40
8 tab/4 std.
46.75
39.90
38.65
37.10
12 tab/6 std.
51.95
45.85
43.80
41.70
16 tab/8 std.
57.25
49.95
48.95
45.85
20 tab/10 std.
60.90
55.10
53.55
49.95
24 tab/12 std.
64.60
59.75
58.20
54.10
28 tab/14 std.
67.20
62.30
60.25
56.65
32 tab/16 std.
69.85
64.90
62.85
59.25
36 tab/18 std.
70.85
65.95
63.85
60.00
40 tab/20 std.
71.95
66.95
64.90
60.75
Quantities:
• City Zone 50,000 daily, 75,000 Sunday
• Retail Trade Zone 100,000 daily, 160,000 Sunday
• Total Circulation-Contact your sales representative
• Quantities less than 20,000-applicable rate plus 20%.
• 20,000 to 50,000-applicable rate plus 15%.
• 50,000 to 60,000-applicable rate plus 10%.
• Minimum order $500.00
• Minimum quantities 10,000
C. PACKING AND SHIPPING REQUIREMENTS
1. Preprinted inserts should be stacked on solid base non
returnable, disposable skids or pallets. Total height of
stacked skids should not exceed 54 inches. Skids stacked
higher than this must be double handled as they are received
and cannot be stored in the climate controlled storage area.
2. Inserts should be neatly bundled and stacked on the skids
and tied with a minimum of four bands. Fully packed cartons
of smaller preprints should not exceed 40 pounds.
3. The top of skids should be the same size as the bottom and
preprints should not extend beyond the edges of the pallet.
4. Protective covering should be placed on the tops and
bottoms of skids, and cardboard sheets should separate
tiers of bundles.
5. Preprinted inserts, cards and envelopes should not be tied
together with wire, rope, string or rubber bands.
6. Name of advertiser, quantity, number of skids and
distribution date should be identified on all skids.
7. Shipments of preprinted inserts should arrive at the
newspaper at least 14 days in advance of the scheduled
distribution date, unless prior arrangements have been
made.
8. Shipments will be received Monday through Friday 8:00 a.m.
to 4:00 p.m.
9. Shipments should be prepaid and delivered to:
Arkansas Democrat-Gazette
4th & Byrd St.
Little Rock, Arkansas 72202
10. In the event of any problems pertaining to packing or
delivering, the printer should contact:
Mailroom Manager, (501) 378-3881 or (501) 244-4303.
Zoned Editions
CHOOSE FROM TWO ZONES
A. ARKANSAS
The Arkansas Democrat-Gazette’s local news section,
“ARKANSAS”, is distributed statewide. However, an advertiser
may choose to publish their advertisement only in the metro
area (Pulaski, Saline, Lonoke, Faulkner, Jefferson and White
counties). This area is considered the primary trading area for
most businesses in the Metro Area. “ARKANSAS” gives readers
the most local news and advertisers an effective place to
maximize their investment by targeting their audience.
Metro Zone - 6 Counties
Daily
Open........................................................$62.14
100 inches per year.................................53.83
250 inches per year.................................52.57
500 inches per year.................................51.29
1,000 inches per year.................................49.60
Sunday
$82.35
71.61
69.88
67.55
65.68
West Little Rock
B. HIGH PROFILE
Each Sunday within the Arkansas Democrat-Gazette’s
statewide society section “HIGH PROFILE,” an advertiser may
zone their advertisement to be published only in Pulaski
County.
HIGH PROFILE will tell you who threw the parties, who was
there and what they said. HIGH PROFILE will cover the social
events of the season, where the people are, the country clubs,
the charity and fund-raising events and, of course, the very
special weddings.
Another special feature each Sunday will be a profile of a
special man or woman. The people profiled will come from
diverse backgrounds, for example, business personalities,
volunteers, pillars of the community and trend-setters.
HIGH PROFILE will be high on your must-read list EVERY
Sunday morning.
1. Distribution - Pulaski County. Quantity of distribution available
upon request.
2. Rates
A. Open Rate $61.74 per column inch
B. Inches per week (consecutive weeks):
6
13
26
52
Times
Times
Times
Times
Less than 10”
56.31
55.01
53.69
52.40
11-20”
55.01
53.69
52.40
50.66
21-40”
53.69
52.40
50.66
49.28
41-80”
52.40
50.66
49.28
47.61
81-110”
50.66
49.28
47.61
45.67
111-129”
49.28
47.61
45.67
44.98
Open Rate $31.39
WEEKLY FREQUENCY
Size:
6-20 inches
21-50 inches
51-90 inches
91+ inches
(consecutive weeks)
6x
13x
25.34
24.13
24.13
21.71
22.90
20.47
21.71
19.27
26 x or more
20.47
19.27
18.06
16.84
ANNUAL BULK (to be used in one year)
100 inches annually
$27.74
250 inches annually
26.54
500 inches annually
24.71
1000 inches annually
22.30
North Little Rock
Open Rate $20.47
WEEKLY FREQUENCY (consecutive weeks)
Size:
6x
13x
6-20 inches
16.49
14.67
21-50 inches
15.69
13.89
51-90 inches
14.91
13.11
91+ inches
14.12
12.30
26x or more
12.85
12.07
11.29
10.49
ANNUAL BULK (to be used in one year)
100 inches annually
$18.06
250 inches annually
17.27
500 inches annually
16.54
1000 inches annually
14.96
Color Charges
Black and one color..........................$600
Black and two colors........................$650
Black and three colors......................$700
C. ARKANSAS WEEKEND
The Arkansas Democrat-Gazette’s zoned “ARKANSAS
WEEKEND SECTION” on Thursdays provides advertisers the
opportunity to reach those customers who live and shop in
their trade area.
ZONE REQUIREMENTS
Six time ads may be changed one time. 13 time ads may be
changed three times and 26 time ads may be changed six times.
1. Separate contracts are required for each zone.
• Cost Effective! You pay only for the targeted area your
business advertises in.
• Reach a broad audience! The ARKANSAS WEEKEND
SECTION has a variety of features to offer, popular
columnist, movie information, comics, and more.
Color Rates Per Zone:
Black and one color..........................$400
Black and two colors...........................450
Black and three colors........................500
4
A. Creative Services Department - Layout and Copy Campaigns, available at no charge to advertiser.
B. Market Research Information - No charge to advertiser for
research data on file.
C. Finished Art - Charged at a rate of $20.00 per hour.
D. Dispatch Service - Pick up of advertising, delivery of proofs
and tearsheets available.
E. Four Color Separations - High quality color separations or
matchprints are available from your color prints or slides. For
rate information contact your account representative.
F. Co-Op: We will research manufacturers for co-op funds
available for advertisers. The Arkansas Democrat-Gazette will
provide immediate billing and tearsheets to assist the
advertiser in collecting co-op funds.
6. Section Front Advertising Rates
STRIP ADS
SUNDAY
1x........................$3,000
6x........................$2,700
13x......................$2,400
26x......................$2,100
52x......................$1,800
DAILY
1x............................$2,600
6x............................$2,300
13x..........................$2,050
26x..........................$1,800
52x..........................$1,525
SPECIFICATIONS
• All front page ads are 6 columns wide x 2” deep (10.625”x2”)
• Pricing includes full color
• Zone 2 distribution
• All section fronts are available except Section A
• Front page advertising does not count towards any other
contract fulfillment.
• No other discounts apply.
• All copy and layout must be approved by Advertising Director.
• All Political or Issue ads must contain the words “Paid Political
Advertisement” at the top of the ad.
• Political or Issue Ads will not be accepted for publication less
than two days prior to an election.
• Front page ads may not resemble advertorial or news copy.
10. Special Days/Pages/Features
Style........................................................Tuesday and Sunday
Business/Farm............................................Daily and Sunday
Food......................................................................Wednesday
Real Estate.................................................................Sunday
Religion Pages............................................................Saturday
STICKY NOTES
QTY.
3”x3”
3”x4”
25,000
$63 CPM
$70 CPM
50,000
$58 CPM
$65 CPM
100,000
Plus
$53 CPM
$60 CPM
Book Pages..................................................................Sunday
Pulaski
or Metro
$53 CPM
$60 CPM
TV Magazine...............................................................Sunday
High Profile.................................................................Sunday
Perspective.................................................................Sunday
Sports...........................................................Daily and Sunday
• Rates based on Cost Per Thousand (CPM).
• Available Daily and Sunday.
• Backside Printing, Specal Shapes, Perforation and Coin Reactive
is available for an additional $5 CPM.
• Only one sticky note per issue.
Travel Pages.................................................................Sunday
Auto..........................................................Friday and Saturday
Home & Garden........................................................Saturday
MovieStyle....................................................................Friday
Weekend...................................................................Thursday
Family...................................................................Wednesday
7. Color Rates
ActiveStyle.................................................................Monday
A. All color is subject to availability and prior commitments.
B. Rate is in addition to earned Black and White rates.
Black & one color..........................................................$950
Black & two colors.......................................................$1050
Black & three colors.....................................................$1175
C. Deadline-Black and 1,2, or 3 color ads due 24 hours prior to
regular deadline for requested publication day.
D. Use NAA colors.
Bold face indicates separate section
11. R.O.P. Depth Requirements
A. Minimum space is one column inch.
B. Each advertisement must be at least as many inches deep as it
is columns wide.
C. Ads over 19 inches deep will be billed at full page depth
(21 1/2 inches).
D. Tabloid ads over 9 inches deep will be billed at full page depth
(10 1/2 inches).
E. Double Truck advertisements are measured as 13 columns
wide.
F. Spreads must be at least 15 inches deep and comprise a total
of 195 column inches.
8. Split Run
A. A/B Split run is available daily & Sunday.
B. Rates quoted on request.
9. Special Services
Your advertising account representative at the Arkansas
Democrat-Gazette is trained to offer you professional assistance
in planning, creating and executing an advertising program or a
single ad in any Arkansas Democrat-Gazette product.
5
12. Contract and Copy Regulations
14. Mechanical Requirements
A. ANNUAL CONTRACT REGULATIONS
1. Contracts for the newspaper’s advertising are for one year from
the effective date.
2. If sufficient space is used during the life of the contract to earn
a lower rate, as shown on the contract schedule, the
newspaper, at the end of the contract period, will rebate in the
form of credit, covering the actual performance.
3. In the event the minimum space contracted for is not fulfilled,
the advertiser will be billed, in addition to the rate charged, the
difference between it and the rate actually earned based on the
schedules shown.
B. COPY AND MATERIALS REGULATIONS
1. Advertising set to resemble news matter or editorial material
must carry the word “Advertisement” at the top of the ad.
Arkansas Democrat-Gazette news type cannot be used in
advertising copy.
2. The setting of advertising copy, on order of advertiser, which is
not used and revising or changing of original copy shall be paid
for by the advertiser at cost of composition and other labor,
($10.00 per inch-composition; $40.00 per hour resetting). Such
revisions or changes of original copy will be made only when it
can be done without delaying the publication of the newspaper.
3. The Arkansas Democrat-Gazette will not be responsible for
drawings or material left at its offices over 30 days.
4. The newspaper’s liability for an error will not exceed the cost of
space occupied by the error. Credit allowed for first insertion
only.
5. A charge will be made for illustrations requiring a reverse, halftone or screen to be made by us. Black and white material
should not contain the color red.
6. A 100 line screen is required for all halftones.
A. The Arkansas Democrat-Gazette is printed by off-set lithography.
B. A 100 line screen is requested for all halftones.
C. All advertisements to be sent electronically in PDF format only,
we prefer:
1. AdSend - our code ARLID
2. Internet Delivery a. Web-site=www.arkansasonline.com/adv
b. user name = democratgazette
c. password = 3783400
3. Compact Disk
D. Column Sizes
Retail Display
9-pica gutters between columns
.................................................Picas
1 column........................................10
2 columns......................................20
3 columns......................................31
4 columns......................................42
5 columns......................................53
6 columns......................................63
• Full Page Ad Depth 124/10 picas.................................................20.80”
• Daily TV Grid Ad Size 50/9 ..........................................................8.458”
Retail Double-Truck
7/8-inch (5.5 picas) column in center of spread; 1-pica gutters between
columns.
.................................................Picas / Points.............................Inches
13 columns..................................132 / 9......................................22.125
12 columns..................................122 / 5......................................20.402
11 columns..................................112 / 2......................................18.694
10 columns..................................101 /11......................................16.986
9 columns....................................91 / 8......................................15.277
8 columns....................................81 / 4......................................13.555
7 columns....................................71 / 1......................................11.847
Retail 5-Column Tab
9-point gutters between columns
.................................................Picas
1 column........................................11
2 columns......................................22
3 columns......................................34
4 columns......................................46
5 columns......................................58
13. Closing Schedules
DEADLINES - RETAIL ADVERTISING
MONDAY................................................................. Copy & Space
Main News, Arkansas,
5pm
Sports, Business...................................................Thursday
3pm
Active Style...........................................................Thursday
TUESDAY
Main News, Arkansas, Sports, Business...............Friday
Style......................................................................Thursday
WEDNESDAY
Main News, Arkansas,
Sports, Business...................................................Monday
Family, Food..........................................................Friday
THURSDAY
Main News, Arkansas,
Sports, Business...................................................Tuesday
Weekend...............................................................Monday
FRIDAY
Main News, Arkansas, Sports, Business...............Wednesday
MovieStyle............................................................Tuesday
SATURDAY
Religion.................................................................Wednesday
Main News, Sports,
Arkansas, Business...............................................Thursday
Home & Garden....................................................Wednesday
/ Points.............................Inches
/ 0........................................1.833
/ 9........................................3.792
/ 6........................................5.750
/ 3........................................7.708
/ 0........................................9.667
• Full Page Ad 58 picas...................................................9.667” x 10.208”
• Full Page depth w/folio 63/9.......................................................10.625”
Retail 4-Column Tab
5pm
3pm
9-point gutters between columns.
.................................................Picas
1 1/2 columns................................14
2 1/2 columns................................30
3 1/2 columns................................45
5 columns......................................61
5pm
5pm
/ Points.............................Inches
/ 6........................................2.417
/ 0........................................5.000
/ 6........................................7.584
/ 0......................................10.167
• Full Page Ad 61 picas wide x 61/3 picas.....................10.166” x 10.208”
• Full Page depth w/folio 63/9 picas..............................................10.625”
15. Special Classification Rates
5pm
5pm
A. ASSOCIATION RATE
Regular ROP 500 inch rate applies.
5pm
5pm
B. POLITICAL/ISSUE RATE
Regular ROP-Black and White rates apply. All political advertising must
be cash with order. The words “Paid Political Advertisement” must
appear within the advertisement.
5pm
5pm
5pm
C. NON-PROFIT RATE
Church, school, lodge, charitable organization earn a 15% discount from
open retail R.O.P. rates.
SUNDAY
Main News, Arkansas, Sports...............................Thursday
5pm
Style, Travel................................................(9 days prior to publication)
Perspective, Business, High Profile........................Wednesday noon
TV Magazine..........................................................Tuesday
noon
NOTE: Color advertisement deadlines are 24 hours in advance of
deadlines stated above.
/ Points.............................Inches
/ 0........................................1.666
/ 9........................................3.458
/ 6........................................5.250
/ 3........................................7.041
/ 0........................................8.833
/ 9......................................10.625
D. AMUSEMENTS - (Seminars/Roadshows) Use Local General Rate.
16. Classified Rates
A separate classified ratebook is available through your Arkansas DemocratGazette advertising account representative or by calling 378-3845.
6
17. Magazines
City Zone
A. T.V. WEEK MAGAZINE-SUNDAY
1. Rates-TV Week Magazine advertising is based on regular
Arkansas Democrat-Gazette ROP per column inch rates. TV
week mechanicals are based on the “Retail 5-column tab. A
10% premium will be charged for positioning inside the front
cover or back page when available.
Faulkner
2. Color Rates
Black and 1 Color..........................................................$625
Black and 2 Colors.........................................................$725
Black and 3 Colors.........................................................$875
Rates for color are in addition to the above listed rates for
black and white space.
Metro Area
3. Deadline
Space and Copy required Tuesday, noon, prior to Sunday
publication.
18. Circulation
Faulkner
Arkansas’ Largest Newspaper
The Arkansas Democrat-Gazette is Arkansas’ only statewide
newspaper with more Sunday circulation than all other Arkansas
newspapers combined.
For the period September 30, 2011 verses September 30, 2010 the
Arkansas Democrat-Gazette had a .08% increase in daily circulation
and a 2.6% increase in Sunday circulation.
Daily
Sunday
City Zone
52,793
75,779
RTZ
105,655
169,635
Total
179,134
266,798
Zone 2
Source: Audit Bureau of Circulations Statement Plus, September 30, 2011.
Faulkner
19. Digital
A. WEBSITE
The Arkansas-Democrat Gazette operates the largest media
website in the state, ArkansasOnline.com. With more than 7.0
million pages viewed each month by 700,000 visitors.
ROS Rates
300x250..............$15 CPM
728x90................$10 CPM
300x600..............$15 CPM
Full Run
B. EMAIL
ArkansasOnline.com reaches more than 200,000 people every
day with an opt-in email newsletter. Exclusive sponsorships
available for only $200 per day.
C. SMARTPHONE
The Arkansas Democrat-Gazette offers a mobile app for all major
brands of smartphones. Exclusive sponsorship is available for
only $1,500 per month for all apps.
Faulkner
D. TABLET
The Arkansas Democrat-Gazette is available in an easy-to-read
app version available on the iPad.
Sponsorship opportunities
Exclusive sponsor of newspaper section and
25% SOV of article ads.....................................$5,000
Contact your Account executive for the most recent ABC report.
Detailed readership information is also available.
7