Wrocław Agglomeration - Kooperation

Transcription

Wrocław
Wrocław Agglomeration Development Agency
Take a look!
4. Quality of Life – Wrocław is steeped in history and
full of charm. Situated on 12 verdant islands connected
by 112 bridges, day or night, the city pulses with life.
Wrocław is a dynamic cosmopolitan centre at the
forefront of change in the “new” Europe. As the capital
of the province of Lower Silesia and Poland’s fourth
largest city, Wrocław is a strong economic, scientific and
cultural centre. Why Wrocław? Take a look!
5. Support – Local authorities pride themselves in
taking a custom approach to meeting investors’ needs.
For large investors, an experienced project manager
is appointed to be the key contact person in the city,
providing a one-stop-shop for addressing all investor
needs during the launch and development of operations
in and around Wrocław.
Five key factors make Wrocław a superb place to do
business:
1. Location – situated strategically between Prague,
Warsaw and Berlin, Wrocław boasts a developed
transportation infrastructure that connects the
metropolis with the whole of the continent and
beyond.
Basic facts about Wrocław:
n city area: 293 km2
n population: 634 thousand
n population of agglomeration: approx. 1 million
n capital of Lower Silesian region
(population approx. 3 million)
n within driving distance to Prague, Berlin, Warsaw
2. People – this young city is full of well-educated
people who command many foreign languages.
Wrocław’s inhabitants are hard-working, ambitious,
open to change and innovation.
3. Knowledge Economy – the city offers a competitive
and dynamic setting where leaders in international
business can benefit from the ingenuity and competences
generated in a rapidly developing knowledge-based
economy. The highly regarded universities and research
centres in Wrocław foster new ideas and innovation.
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
1
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Wrocław
Wrocław
In the Heart of Europe
Business Hot Spot
Poland for Investors
Human Capital
Poland is a leader on the continent in terms of economic
transformation. Since joining the European Union in
2004 the country continues to implement bold political
and economic changes. The effective absorption of EU
funds has meant improved infrastructure key for the
successful implementation of large scale investments.
Poland is the largest beneficial of the 2007–2013 EU
founds in the amount 120 billions EUR. However it’s
the youth, determination and excellent qualifications
of the workforce that continue to lure FDI.
n 50% of Poles are under the age of 34
n 35% of Poles are under the age of 25
n 448 higher education institutions train approx. two million university-level students
Wrocław Agglomeration
Number of students in Middle-Eastern Europe
in 2007
Poland
Hungary
The Czech Republic
Slovakia
Consider these facts about Poland:
Investment Potential
Seventeen years into economic transformation, the
agglomeration has moved away from its traditional
communist-era manufacture base. At present,
the following industries are the key drivers of the
economy: information technology, financial services and
automotive production. However, recent homegrown
and international hi-tech investments mean that the
agglomeration’s competitiveness will be increasingly
1,941,400
424,200
321,200
171,300
TRZEBNICA
Source: national statistical offices: Poland, Hungary, The Czech Republic and
Slovakia.
n Ranked number 1 in Europe in terms of planned investments*
n Ranked number 4 in the world for R&D investments*
n Ranked number 4 in Europe in terms of most attractive countries for the investment
n GDP growth (approx. 6.5% in 2007) – the highest in last 10 years
determined by knowledge and innovation. The
Wrocław agglomeration is one of diverse landscapes
and varied natural resources. Situated in the fertile
Odra River valley at the edge of the Sudety Mountains,
the area offers favorable conditions to carry out a
variety of investments. The strong industrial heritage of
the region has given rise to a strong workbased culture
where education and entrepreneurialism are key.
BRZEG
DOLNY
OBORNIKI
ŚLĄSKIE
WISZNIA
MAŁA
Large Markets
MIÊKINIA
DLUGOŁĘKA
WROCŁAW
n Poland’s population: 38 million
n Retail market boasts 10% annual growth rate
n 250 million consumers within 1,000 km span
n Poland bridges key markets to the east and west
KOSTOMŁOTY
KĄTY
WROCŁAWSKIEO
CZERNICA
ŚWIĘTA
KATARZYNA
KOBIERZYCE
ARAW
Partner
Communities
GM. OŁAWA
*read this and more at www.paiz.gov.pl
Working age population (15–65) as of 2006
The top European most attractive countries in
2007
(in millions)
(Total superior to 100% – 3 possible choices)
Poland
18%
12%
11%
Russia
UK
15
The Czech Rep.
7,3
11%
Poland
The Czech
Republic
source: Ernst&Young “EUROPEAN ATTRACTIVNESS SURVEY 2007”
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
26,9
Romania
7%
Germany
ARAW
Hungary
7
Bulgaria
5,3
Slovakia
3
Lithuania
2,3
Latvia
1,6
Slovenia
1,4
Estonia
0,9
Source: EUROSTAT
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ARAW Partner Communities
The Wrocław Agglomeration Development Agency
(ARAW) was launched in early 2006 as a partnership
between eight local governments and then further
enlarged by five more local authorities. The agency works
to stimulate economic growth and entrepreneurialism by
attracting know-how and new investments to the region.
For strategic investors, ARAW serves as a one-stop-shop
looking to do business in the agglomeration.
Community name
Brzeg Dolny
WROÇAW AGGLOMERATION
DEVELOPMENT AGENCY
Ofiar Oświęcimskich 36, 50-059 Wrocław
tel. + 48 71 783 5310
fax + 48 71 783 5311
[email protected] www.araw.pl
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
16,300
Area in km2
94
Czernica
9,100
84
Długołęka
20,600
213
Kąty Wrocławskie
17,600
176
Kobierzyce
13,500
149
Kostomłoty
6,900
146
Miękinia
11,600
179
Oborniki Śląskie
17,800
154
Oława Commune
13,400
234
Święta Katarzyna
13,000
99
Trzebnica
21,800
200
7,300
103
634,200
293
Wisznia Mała
Wrocław
3
Number of inhabitants
www.araw.pl
Wrocław
Wrocław
Connected
Wrocław is easily accessed by road, rail, air and water. Additionally, Lower Silesia has the densest road and
railway networks in Poland, which has promoted the dynamic progress of the region. These networks are well
connected with existing pan-European motor and railway systems. A key priority over the next decade is to
improve the quality of the networks to ensure continued strong economic growth in the region.
Cork
Dublin
Glasgow
Shannon
Milan
Munich
Rome
Barcelona
Existing Highways
LT
Under Construction
Szczecin
D
Białystok
PL
BERLIN
BY
WARSAW
Poznań
Łódź
Leipzig
Roads
Lublin
Dresden
WROCŁAW
PRAGUE
Katowice
Nurnberg
Kraków
The city’s strategic location is enhanced by many
international transport routes running across
Wrocław, including the so called “3rd Pan-European
Transport Corridor.” Three major Wrocław bypass
routes are slated for completion in the next three to
five years: the Wrocław Bypass, the Inner Wrocław
Ring Road and the County Bypass.
Lvov
CZ
Brno
SK
Kosice
UA
VIENNA
Munich
Salzburg
A
BRATISLAVA
H
BUDAPEST
Cities Served by the Wrocław Airport
Destination
Frankfurt
Kaliningrad
Hamburg
The expansion of the telecommunication and IT
sector in Wrocław is particularly dynamic. Investments
carried out since the 1990s in the fiberoptic networks
and digital teletransmission systems brought both the
scope and standard of voice and data transmission
services provided by the main telecommunication
operators to the level of the most affluent West
European countries. Initially, IT networks covered
higher education and scientific institutions;
subsequently they reached the private sector
starting from banks, through service companies to
manufacturing enterprises. Currently almost all small
and medium sized businesses utilize Internet access
and internal. 61% of Wrocław’s inhabitants are using
Internet regularly and 68% have a computer at home.
Recent years have also witnessed the development
of telecommunication systems in government and
municipal institutions, which also communicate
extensively via Internet.
London
Liverpool
London
Nottingham
Bristol
Sheffield
RUS
The Wrocław International Airport has grown significantly over the last decade and continues to expand
its services for business and tourist travellers.
Connections
Cologne
Dortmund
Frankfurt
Brussels
Gdańsk
Telecommunication
Copenhagen
Gdańsk
Warszawa
Road Network:
Air Transport
RO
Airport
Airline
Flights
per
week
Stansted
Ryanair
10
Gatwick
Luton
Centralwings
3
(starting 31.01.2008)
Wizzair
10
Am Main
Lufthansa/LOT
14
Hahn
Ryanair
4
Warsaw
Okęcie
LOT
56
Munich
Munich International
Lufthansa/LOT
28
Copenhagen
Copenhagen Airports
Cimber Air
6
Rome
Campio
Centralwings
5
Milan
Malpensa
Volareweb
3
Glasgow
Glasgow
Ryanair
3
Dublin
Dublin
Ryanair
5
Centralwings
3
Dortmund
Dortmund
Wizzair
8
Cork
Cork
Centralwings
2
Liverpool
John Lennon
Ryanair
3
Nottingham
East Midlands
Ryanair
4
Shannon
Shannon
Ryanair
3
Brussels
Brussels
LOT
6
Barcelona*
Girona
Ryanair
2
Sheffield*
Doncaster
Wizzair
4
Bristol*
Bristol
Ryanair
7
Waterway
The Odra River today is no longer a symbol of a
divided Europe. This major waterway links Lower
Silesia to the Baltic Sea and the dense European
inland waterways system via Berlin. Barges filled with
transport containers and even passenger cruise ships
carrying tourists from Western Europe to Wrocław
are becoming increasingly common sights along the
river. Work is underway to develop the Odra’s tourist
potential: in Wrocław a large marina with a hotel and
restaurant complex is being constructed near the city
centre.
* starting from autumn–winter season 2007
Source: www.airport.wroclaw.pl
Railway Connections
The following communication routes pass through Wrocław:
n E-30 Leipzig–Dresden–Wrocław–Cracow–Lvov–Kiev,
n E-9 Ystad–Świnoujście–Szczecin–Poznań–Wrocław–Katowice–Bratislava–Vienna,
n C-E-59 Szczecin (Berlin)–Zielona Góra–Wrocław–Prague,
n Three lines of national importance, directions: Łódź–Warsaw, Jelenia Góra and Opole.
tel. + 48 71 783 5310, fax + 48 71 783 5311
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Planned expansion of the Wrocław airport
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Wrocław
Wrocław
Confidence & Support
Driving Forces
Wrocław and its environs offer the best investment
climate in Poland. The agglomeration is also earning
a reputation as a dynamic knowledge-driven business
centre. In 2005 the Institute of Market Economics
ranked Wrocław second only to the nation’s capital
in terms of attractiveness for cutting-edge technology
investments. In 2007 Wrocław in the Fitch Rating
achieved the highest possible note in Poland (A-),
measured credit reliability on a stable perspective.
But the hallmark of doing business in the Wrocław
agglomeration is the high standard of investment
support. This unique approach has attracted top
international companies to the region, but has also
encouraged impressive home-grown entrepreneurs.
In Their Words
Structure of Foreign Investment by Sector
as of 28.02.2006
“Wrocław is a source of competent, well educated and
qualified employees who constitute the main asset of
Volvo.”
Roberto Teixeira, President,
Volvo Polska Industry
3%
Financial brokerage
Manufacturing activities
“Our numerous American and European guests from
throughout 3M are always impressed by their visit
in Wrocław and become perfect ambassadors of this
amazing city in the world.”
Piotr Freyberg, Managing Director, 3M Poland
33%
63%
Wholesale and retail trade
Other
“In Siemens Software Development Centre we hire
nearly 1250 young engineers, mostly graduates from
the Wrocław University of Technology. They are our big
value. Thanks to their skills, motivation and constantly
expanding knowledge, our centre is developing so
dynamically. The atmosphere and openness in Wrocław
favours the development of new technologies.”
Krzysztof Kuliński, Director, Siemens
Source: Municipality of Wrocław
Investment Friendly City
For strategic investors, the City of Wrocław is able to:
n appoint a Personal Project Manager to guide investors through all procedures
n provide exemption from property tax
n assure together with Local Labour Office (LLO)
professional recruitment process for all the
positions based on the job candidates registered
at the LLO
n initiate and support collaboration between
Wrocław business and academic centres by
creating institutes dedicated to the investor’s
needs
“Since the launch of its business activities, Hasco-Lek
has invested in Wrocław and feels strongly connected
with the city. Here we have found optimal conditions
for growth, which is why the company has expanded so
rapidly. Wrocław offers an excellent scientific base, with
well-qualified staff, very good technical infrastructure
where new ideas can be realized. It is a city of enormous
possibilities, in particular of great economic potential.”
Stanisław Han, President, Hasco-Lek
tel. + 48 71 783 5310, fax + 48 71 783 5311
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1%
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IT Technologies
Financial Services
In the pre-1989 era, Wrocław-based companies were
leaders in the development and production of the first
computers in the Communist Bloc. That tradition continues
today. Prominent information technology companies from
Wrocław and the region have transformed southwest
Poland into an IT hub. The region is home to a wide-array
of companies that specialize in advanced software design,
while local universities and technical institutes have become
centres of expertise in the area of new technologies. The
potential of the local market has been recognized by world
leaders such as Capgemini, Siemens, Volvo and KPIT
Cummins who have chosen the city to launch cutting-edge
software design centres. Moreover, in April 2007 Google
company has established its innovation marketing center
in Wrocław. Home-grown Polish software leaders such as
Winuel, Teta or Yuma are enjoying increasing renown in
the international arena.
Wrocław ranks second only to Warsaw as a financial services
centre. Five nationwide banks have established their
headquarters here: BZ WBK, BWE Bank, Lukas Bank,
Eurobank, Santander Consumers Bank. The following
financial services companies also have their headquarters in
Wrocław: AIG Credit, Credit Agricole, Getin Holding,
Kaczmarski Inkasso, Kruk Inkaso. Together the 16
Wrocław-based leasing companies command 25% of the
Polish leasing market. Wrocław is also a centre for debt
collection services. Local companies hold a 60% share in the
Polish market. The nation’s first and largest National Debt
Register – Business Information Bureau – was founded
in the city. Credit Suisse, Volvo, Hewlett-Packard and
UPS have set up their European accounting/administration
centres in the city in the last 2 years.
Life Sciences
Hi-Tech Electronics
The emergence of several important biotechnology
companies is closely connected with the rapidly developing
R&D infrastructure in the food, medical, pharmaceutical
and IT areas. The growth in the medical field in particular
has been fuelled by the excellent training facilities and highly
qualified staff available in the city. The Wrocław Medical
University, the University of Wrocław and the Technical
University are the main sources of recruits for this industry.
The Wrocław Technology Park and the Wrocław Centre
for Technology Transfer have proven suitable partners for
companies operating in this sector. Major investors include:
MacoPharma, 3M, US Pharmacia, Hasco-Lek and
Herbapol.
The Wrocław agglomeration hit the international headlines
at the end of 2005 when LG Philips LCD and their suppliers
announced they would invest €850 million by 2011 in a major
cutting-edge production complex just south of Wrocław.
The South Koreans chose Lower Silesia to build a large
facility that will produce liquid-crystal display (LCD TFT)
modules for televisions, the first of its kind in Europe. LG
cluster started production in 2007. In sum, nine factories
are located at the Biskupice Podgórne. LG Philips LCD’s
choice is expected to serve as a magnet for other cuttingedge investments. Also 3M and Toshiba have already
launched new investments in Wrocław Agglomeration.
For 3M, an LG supplier, its second Wrocław-based facility
produces LCD optical films.
Household Appliances
Automotive Industry
Lower Silesia is fast becoming a major European
household goods production centre due to a cluster of
world leaders now operating in the region. Two large
white goods manufacturers are located in Wrocław:
Whirlpool produces washing machines and refrigerators;
and Fagor Mastercook operates a cookers factory.
Sweden’s Electrolux manufactures cookers, dishwashers
and washing machines in Żary, Oława and Świdnica. LG
Electronics has started its production of the washing
machines and two-door refrigerators. The knowledge
cluster has inspired Whirlpool, Fagor Mastercook and
Diehl Controls to establish R&D complexes for white
goods in the region.
The world’s automotive leaders are investing in Lower
Silesia. Wrocław is the European bus manufacturing centre
for Volvo. The city is also Volvo’s global production centre
for backhoe loaders. Toyota investments in Lower Silesia
have made the region a major world hub for the production
of automotive components. Volkswagen too has been
manufacturing engines for several years in Polkowice, a
city located 80 km from Wrocław. Industry partners such
as AAM, Autoliv, Bosch and Denso, ETO Magnetic,
Faurecia, GKN, Metzeler, NSK, Takata-Petri, and
Wabco have followed in the footsteps of these prestigious
automotive concerns and set up shop here.
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Wrocław
Wrocław
Logistic Centre
Entertainment & Recreation
Wrocław stands the chance of becoming a major logistic
centre in this part of Europe. With superb location on the
A4 motorway, the city connects Germany with the Ukraine
and beyond. The large investments in the automotive,
household goods and consumer electronics sectors mean
that the Wrocław agglomeration has become a hotspot for
logistic companies. Prologis, Tiner and Parkridge CE
Developments have tapped the agglomeration’s potential
by building large facilities at strategic locations.
Wrocław is experiencing a veritable tourist boom. In
2006 approx. two millions foreign tourists visited the city,
catapulting Wrocław to third place as the most popular
tourist destination in Poland, following only Warsaw and
Cracow. The advent of cheap airlines serving Wrocław in
part explains the boom. Major investments in the cultural
and tourist infrastructure are underway. Soon the largest
Aquapark in Poland will open in Wrocław. A new stateofthe-art concert hall, a theatre and a planetarium are also
in the works.
The Largest Investments in the Wrocław Agglomeration
Investor
Investment (mln €)
Country of Origin
Sector
Location
Innovation & Ingenuity
Knowledge-based investments in Wrocław
New University Campus
Service Centres
Company
Country
Description
Location
ACN
Netherlands
Call Centre
Wrocław
Capgemini
France
IT
Wrocław
Central Europe BPO
USA
Call Centre
Wrocław
Credit Suisse
Switzerland
Finance
Wrocław
Cybernet Slash Support
USA
IT
Wrocław
Diehl Controls
Germany
R&D
Wrocław
Fagor Mastercook
Spain
R&D
Wrocław
GE Money Bank/Genpact
USA
Call Centre
Wrocław
Allied Irish Bank PLC
750
Ireland
Banking
Wrocław
Google
USA
IT
Wrocław
Credit Agricole
740
France
Banking, Finance
Wrocław
Hewlett Packard
USA
Finance
Wrocław
Electricite de France Internationale (EDF)
600
France
Heating
Wrocław
KPIT Cummins
India
IT and Accounting
Wrocław
LG Phillips LCD
430
Korea
Consumer Electronics
Kobierzyce
Opera Software ASA
Norway
IT
Wrocław
LC Corp
400
Poland
Real Estate
Wrocław
QAD
USA
R&D
Wrocław
Toyota
250
Japan
Automotive
Jelcz-Laskowice
Remy International
USA
R&D
Wrocław
Prologis
125
USA
Logistics
Kobierzyce
Siemens
Germany
R&D
Wrocław
UPS
USA
Accounting
Wrocław
Heesung Electronics
120
Korea
Kobierzyce
Volvo
Sweden
Business Services, IT
Wrocław
LG Electronics
105
Korea
Consumer Electronics,
White Goods
Kobierzyce
Wabco
USA
R&D
Wrocław
Echo Investment
100
Poland
Real Estate
Wrocław
Whirpool
USA
R&D
Wrocław
Whirlpool
100
USA
White Goods
Wrocław
PCC AG
100
Germany
Chemical
Brzeg Dolny
Fagor Mastercook
90
Spain
White Goods
Wrocław
Volvo
90
Sweden
Automotive
Wrocław
3M
85
USA
Medical, Chemical
Wrocław
Wabco
75
USA
Automotive
Wrocław
Parkridge
75
GB
Logistics
Kąty Wrocławskie
ADIF (Bosch/Denso)
70
Germany/Japan
Automotive
Wrocław
Fortum
70
Finland
Heating
Wrocław
AAM
60
USA
Automotive
Oława
LG Innotek
60
Korea
Kobierzyce
Electrolux
60
Sweden
White Goods
Oława
Siemens
50
Germany
R&D
Wrocław
Skanska
50
Sweden
Real Estate
Wrocław
Ghelamco
50
Belgium
Real Estate
Wrocław
Archicom
50
Poland
Real Estate
Wrocław
American Restaurants
50
USA
Retail
Wrocław
Hewlett Packard
40
USA
Finance
Wrocław
LG Chem
40
Korea
Chemical
Kobierzyce
Tiner
40
Portugal
Logistics
Kąty Wrocławskie
Eto Magnetic
40
Germany
Automotive
Wrocław
Toshiba
35
Japan
Kobierzyce
Dong Yang Electronics
35
Korea
Kobierzyce
Cargill
30
USA
Food processing
Kobierzyce
Cadbury
n/a
GB
Food processing
Kobierzyce
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The blueprints for the new university campus feature
an advanced research and innovation centre that will
serve both the academic and business communities.
Advanced Applied Research
EIT Plus will promote extensive co-operation between
universities and the private sector by expanding
the complex of specialised technology parks in the
region.
Knowledge Society
To foster a pro-innovation culture in the Wrocław
region, EIT Plus also contains an extensive outreach
agenda that will promote lifelong learning by
broadening public access to the unique resources
available at universities and research centres in the
region.
www.eitplus.wroclaw.pl
Innovation Strategy
European Institute
of Technology
As a part of a European Union-wide pro-innovation
effort, Wrocław has launched its own broad initiative
aimed at increasing Lower Silesia’s competitiveness
in the international arena. Known as EIT Plus, the
strategy paves the way for a series of synergistic
investments in education, research and innovation
based industries that will transform the region into
the leading knowledge-driven economic centre in this
part of Europe.
As a flagship program of the European Commission,
the European Institute of Technology (EIT) is
intended to set a new standard of education, research
and innovation in Europe. As a premier research
institution, EIT will attract top students and scientists
from around the world; it will also become an
important centre where academic ideas are converted
into business applications that will define the cuttingedge technologies of the future. The European Union
is currently carrying out a continent-wide search
for a suitable location for EIT. Wrocław is Poland’s
official candidate for this important enterprise. The
city’s bid has received broad recognition and support.
Wrocław’s EIT Plus strategy sets out a road map for
the creation of the superior infrastructure needed to
establish a permanent home for EIT in Wrocław.
EIT Plus concentrates on the development of
four key areas:
Education
The foundation of the knowledge-driven economy is
human capital. Wrocław plans a series of investments
that will improve the quality and availability of
proinnovation curricula at both the high school and
university levels.
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
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Wrocław
Wrocław
Knowledge Centres
Human Resources
Wrocław Technology Park Wrocław Centre for Technology Transfer
The Wrocław Technology park caters in particular to
advanced technology enterprises and laboratories as
well as academic research and development centres.
Wrocław Technology Park offers:
nHigh quality office space
nInvestment plots
nLaboratories and workshops
nConference rooms
nGuest rooms
nTelecommunication services
nAdvisory and support services for entrepreneurs
WCTT’s offer includes:
nTechnology transfer
nEuropean Union research programs
nAdvisory services
nGrants for companies (PARP)
nTraining programs and conferences
www.wctt.pl
The park is home to:
n Lower Silesian Incubator of Science and Technology
n Incubator – Centre of Technology
For young entrepreneurs, WTP offers high quality
office space, production facilities and workshop space
at special rates.
www.technologpark.pl
The Lower Silesian Centre
for Advanced Technology
Based at the Wrocław Technical University, the
Lower Silesian Centre for Advanced Technology was
created to forge partnerships between the scientific
and business communities. The centre’s work taps
the specific academic and economic potential of the
Lower Silesian region by concentrating on four areas:
nthe design and production of advanced materials
ninformation technology
nscience and technologies that improve quality
of life
nrenewable and alternative energy sources
www.dczt.wroc.pl
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
Also headquartered at the Technical University,
the mission of the Wrocław Centre for Technology
Transfer (WCTT) is to improve efficiency and competitiveness of companies through innovation.
Wrocław Medical Science
Technology Park
The mission of the Wrocław Medical Science
Technology Park is to stimulate co-operation between
the academic community and companies involved in
the medical, pharmaceutical or related fields.
The park offers:
nAcademic Incubator for Entrepreneurialism
nMedical Technology Transfer Centre
nProjects tied to the European Social Fund
nAdvisory and training services
The Power of Tradition
Higher Education
Competency levels in business also derive from industrial
tradition. The accumulation of human and social capital
in Wrocław and its environs is the outcome of a longer
continuum of forward-looking industry and commerce
in the region.
Wrocław is a leading academic centre in Poland along
side Warsaw and Cracow. Approx. 135,000 students
are enrolled here in 23 higher education institutions
(public – 11, non-public – 12). Last year 25,000 people
graduated from Wrocław higher education institutions.
After the Second World War Wrocław-based companies were on the cutting edge in the development
of electronics and the production of digital machines.
The city was a Polish leader in the mechanical and
electrical industries. Indeed by the end of the 1980s,
60% of people employed in the Wrocław region
worked in the mechanical and electrical industries. In
particular, Wrocław became a key centre for white
goods production.
However, the production of advanced technology
goods has driven the region’s economy for roughly
the past 150 years. Since the middle of 19th century
Wrocław was transformed into a dynamic industrial
centre for diverse industries. Modern Linke-Hofmann
Werke AG locomotives, Heckmann steam tractors,
Ruffer steam machines became products known and
appreciated all around the world.
University of Wrocław
42,500
University of Technology
University of Economics
University of Environmental and
Life Sciences
29,000
17,000
10,000
Medical University
Others
3,500
32,500
Other Public Institutions
nThe University of Physical Education
nThe Academy of Fine Arts
nThe Karol Lipinski University of Music
nThe Land Forces Military Academy
nThe Papal Faculty of Theology
nThe L. Solskiego State Theatrical School
nThe Lower Silesian Education TWP High School
nThe High School of Social Psychology – Faculty of SWPS based in Wrocław
nThe High School of Trade
nThe „Edukacja” Management High School
nThe High School of Finances and Management
nThe „ASESOR” Lower Silesian Public Services High School
nThe International Logistic and Transport High School
nThe High School of Banking
nThe High School of Physiotherapy
nThe Higher School of Management and Marketing
nThe „COPERNICUS” Information Technology
and Management High School in Wrocław
nThe High School of Liberal Arts
nThe Wrocław Higher School of Philology
Lower Silesia Innovation
and Business Park
The idea of creating the Lower Silesia Innovation and
Business Park developed out of a cooperative venture
between the Wrocław Technical University and
Coventry University Enterprises Ltd. Work on the
park began in 2006, with the first projects expected
to be launched by the end of 2007. The core objective
of IBP is to encourage innovation by applying Lower
Silesia’s higher education research outputs to market
opportunities in collaboration with the commercial
sector.
www.araw.pl
134,500
Private Institutions
www.parkmedyczny.pl
10
Total Students
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
11
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Wrocław
Wrocław
Commuting to the City
Knowledge of Foreign
Languages
The map below shows the areas from which residents commute to work in Wrocław.
In 2007 the Municipality of Wrocław commissioned
an extensive survey to assess the degree to which
Wrocław citizens command foreign languages. The
results of the research, carried out by the Pentor
Institute, are based on a pool of 1,000 respondents.
Here we present the results of that survey.
Among Wrocław Residents
Among Wrocław Students
English
Actual
knowledge
34,8%
German
21,1%
Russian
25%
Declarative
knowledge
48,8%
English
41,3%
German
44,9%
84,7%
39,4%
Russian
9,9%
26,7%
6,4%
18,9%
French
3,1%
7,8%
French
Spanish
1,4%
3,5%
Spanish
1,4%
7,8%
Italian
1,5%
1,4%
7,0%
2,3%
Italian
Others
6,8%
Others
18,1%
None
22,3%
None
0,1%
Residents’ knowledge of English:
Very good
Good
Intermediate
Poor
Very poor
Students’ knowledge of English:
16.0% Very good
27.0%
Good
28.3% Intermediate
16.4%
Poor
12.4%
Very poor
Working Population in Wrocław
18,3%
Lower Silesia
14,8%
13,5%
8,5%
Working age population
Wrocław
6,3%
Post-working population
Poland
12%
66,9%
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
Source: Statistical Office in Wrocław as of June 2007
12
6.5%
Very good
15.0%
Good
29.7% Intermediate
Poor
28.7%
Very poor
20.2%
5.4%
15.0%
33.0%
32.2%
14.4%
Pre-working age population
Wrocław Agglomeration
(district)
Source: Statistical Office in Wrocław as of June 2007
Very good
Good
Intermediate
Poor
Very poor
15.9%
44.1%
29.9%
7.8%
2.3%
Students’ knowledge of German:
Residents’ knowledge of German:
Unemployment as of June 2007
Declarative
knowledge
99,7%
Actual
knowledge
89,8%
www.araw.pl
Residents’ knowledge of Russian:
Very good
Good
Intermediate
Poor
Very poor
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
Students’ knowledge of Russian:
Very good
5.8%
Good
19.6%
37.9% Intermediate
Poor
24.5%
Very poor
12.1%
13
7.1%
9.1%
20.7%
29.8%
33.3%
www.araw.pl
Wrocław
Wrocław
Costs of Running a Business
Labour Costs
Minimum wage in Poland: PLN 1126 (starting from
1st
of January 2008)
Average Total Cost for Employer in EURO:
(incl. Gross salary + components paid by employer)
Scientist/research manager
1,980
Programmer
1,520
Engineering specialist
1,330
Shift leader
1,310
Quality specialist
1,240
HR specialist
1,225
Accounting clerk
1,010
Secretary/administrative support
810
Technical specialist
840
Call centre clerk
780
Blue-collar worker
575
PIT – income tax
19%, 30%, 40%
19% – flat tax for entrepreneurs
CIT – corporate tax
19%
VAT – Value added tax on goods and
services
22% – basic rate
7%, 3%, 0% – charged on some products and services
These fees are not high, but mandatory with certain types
of contracts, certificates or official documents.
Agglomeration
community
Breakdown of premium
Employer
Employee
Retirement
19.52% of remuneration
9.76%
9.76%
Disability
13% of remuneration
6.5%
6.5%
Accident
0.67% to 3.60% of remuneration
depending on occupational risk in
a given industry
0.67%–3.60%
–
Sickness
–
2.45%
Labour Fund
2.45%
–
Guaranteed Employee
Benefit Fund
0.10%
–
Wrocław
Brzeg Dolny
Czernica
Długołęka
Kobierzyce
Miękinia
Oborniki Śląskie
Oława commune
Święta Katarzyna
Wisznia Mała
Kąty Wrocławskie
Kostomłoty
Trzebnica
LAND:
BUILDINGS:
0.62 PLN from 1 m2 area
17.19 PLN from 1 m2 usable area
CONSTRUCTION
or a part of it
[e.g. parking place]
2% from its certain value
Sample Prices in Wrocław Sample Prices of Real
Estate
in € (gross)
Additional contributions:
14
Rates/Comments
(as for 2007)
%premium
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
The most important taxes
REAL ESTATE TAX with relation to business
in Wrocław agglomeration
Components of social security premiums paid by employer and employee
The employer is also obliged to pay a premium to the
State Fund for Disabled (PFRON). The duty to pay
the premium to the Fund and the amount of premium
depends on the number of people employed, their
average remuneration and the total number of
disabled employees.
Fully in accordance with standards of the European Union.
Stamp duty
(As of April 2007). Source: HRK PARTNERS S.A.
Type of insurance
Polish Tax System
Source: www.paiz.gov.pl
www.araw.pl
Utility
Measurement
unit
Price (€)
Water and
sewage
m3
1.7
Phone
1 impulse
0.11
Garbage disposal
m3
2
Electricity
kwh
0.6
Internet access
monthly fee
10–20
Gas
m3
0.18
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
Rent m2/month
Price of purchase
Type of dwelling
Office in the city centre
€12–15
Office outside the city
centre
Office property
under construction
Office space service charges
€ 11–12
€ 13–14
€ 2.5–3
Source: Knight Frank
15
www.araw.pl
Wrocław
Wrocław
Quality of Life – The Added Value
Cultural Appeal
An added treat to doing business in Wrocław is the city’s
sophisticated cultural life and around-the-clock social
scene. For more than a half a century, Wrocław has
forged an international reputation for its lively cultural
events. Today, the existence of dynamic companies along
with a large pool of young professionals and students
has kept up the demand for high quality cultural and
recreational activities. The 200 restaurants, pubs and
clubs, 13 theatres, 13 cinemas and the countless fine
and hip art galleries located within the vicinity of the
Market Square all contribute to the richness of the city’s
leisure time offer.
stores, shopping in Wrocław is a breeze. The recently
built shopping complexes in the city centre and at the
edges of town provide easy access and variety all under
one roof. But small, neighbourhood businesses have not
lost their appeal. Specialty shops, bakeries and other
local businesses continue to be popular places where
local residents get their regular supplies.
Explore the Region
One of the lures of life in Wrocław is the easy access
the city offers to the historic sites and unspoiled nature
of the surrounding province of Lower Silesia. Whether
you want to pop out of town for an evening meal and
a drive through the countryside, or pack up and spend
a weekend away from home with the family without
getting on a plane, Lower Silesia offers everything from
rugged mountains to clean lakes; from castles and
monasteries to swank spas and health resorts. All year
round the beautiful Sudety Mountains, reachable in 1.5
hours by car, tempt lovers of hiking, biking, skiing, rock
climbing and paragliding from across Poland and around
the world.
The Active Life
Facilities exist for the pursuit of virtually all sports in
the capital of the Lower Silesia. Fans of golf can take
advantage of three professional golf courses in Wrocław
and its immediate environs. Swimming pools, fitness
clubs and solariums are available in most neighbourhoods
across the city. Soon Wrocław will also be home to the
fourth largest water park in Europe, which will include a
wide range of pools, a hi-tech solarium and a full-service
health spa.
Shopping
Whether you prefer making your purchases in sleek
new shopping centres and hypermarkets or filling your
wicker baskets at quaint market halls or neighbourhood
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
Getting Settled
International Education
A key concern for international families is the
availability of quality education opportunities for
their children. At present four international schools
operate in Wrocław. However, some international
families have placed their children in Polish public
and private schools, and they’ve been pleased with
the results. Many expats have discovered that Polish
public schools are open to newcomers and work hard
to meet specific learning needs of foreign students.
Parents have also been extraordinarily pleased by the
high academic standards on offer.
International Schools
BISC Wrocław
www.bisc.krakow.pl
[email protected]
Currently it educates approx. 160
pupils from 25 different countries
n
n
n
n
n
Diakonia
www.diakonia.pl
[email protected]
n Polish-German Primary School
n Possibility of continuing education in Polish and German schools
n Exchange programme with schools in Germany
Ekola
www.ekola.edu.pl
[email protected]
n
n
n
n
Wrocław International School
www.fem.org.pl
[email protected]
“Education for pupils aged 4–14”
n Education for pupils aged 4–14
n Programme: New Zealand National Curriculum
n Member: European Council of International Schools (ECIS); Educational Records Bureau (ERB)
Education for children aged 3–18
Programme based on English National Curiculum
Offers British public examinations: IGCSEs, AS and A levels
Fully-qualified British and international teachers
Extra classes available in various native languages upon request
Education for pupils aged 7–19
Programme: International General Certificate of Secondary Education (IGCSE)
Prep for either Cambridge International Exams or International Baccalaureate (IB)
Candidate: Centre for Cambridge International Examinations; International Baccalaureate School
Polish Bilingual Middle Schools
A Sense of Community
International Friends of Wrocław serves as an informal
social club and support network for international families
living and working in Wrocław. Club members meet
and socialize regularly in spacious premises located
on the Market Square provided by the Municipality
of Wrocław. The IFW’s message to newcomers to
Wrocław is simple: don’t be alone. The IFW offers a
great place to make new friends and serves as an
invaluable resource that will make getting settled in
Wrocław that much easier.
16
www.araw.pl
Bilingual Classes in Wrocław’s High Schools
Gimnazjum 26
www.lo5.wroc.pl
[email protected]
English-Polish
Liceum 5
www.lo5.wroc.pl
[email protected]
English-Polish;
International Baccalaureate (IB)
Gimnazjum 30
www.gim30.ac.pl
[email protected]
French-Polish
Liceum 8
www.lo8.wroc.pl
[email protected]
French-Polish
Gimnazjum 48
www.lo13.wroc.pl
[email protected]
German-Polish
Liceum 13
www.lo13.wroc.pl
[email protected]
German-Polish
Gimnazjum 49
www.lo14.wroc.pl
[email protected]
English-Polish
Liceum 14
www.lo14.wroc.pl
[email protected]
English-Polish
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
17
www.araw.pl
Wrocław
CONTENTS
The Meeting Place
Convention
Bureau-Wrocław
Wrocław is becoming a prime location in Poland to
organise meetings and congresses, thanks in part to
the activities of Convention Bureau-Wrocław (CBW).
CBW provides professional support for conference
and event organisers, international associations,
meeting planners and representatives of the tourist
industry.
Business Tourism
Unique Congress Centre
CBW is also active in growing the business tourism
sector in Wrocław. In partnership with the Municipality
of Wrocław, CBW has organised prestigious international events such as the European Summit of Regions
and Cities (May 2005) and the 11th International
Business Development Forum Futurallia (June 2006).
A key asset to Wrocław’s congress infrastructure
is Centennial Hall. Recently added to UNESCO’s
prestigious list of World Heritage Sites, Centennial
Hall offers a unique setting for large meetings in
Wrocław. A major architectural achievement when
completed in 1913, today this multi-functional
facility is ideally suited to satisfy the needs of the
most demanding organisers of large, high-profile
events. The impressive large central hall with four
apses offers enormous flexibility for event planners.
The unique structure can accommodate more than
3,000 convention guests under one roof. A variety of
stationary and mobile seating options are available as
well as multiple alternatives for the arrangement of
conference rooms.
The increasing number of business meetings and
important conferences in Wrocław has stimulated the
development of many top-notch facilities that cater to
the specific requirements of business travellers. The
city has a wide-range of impressive venues suitable for
congresses and conferences. For a full list of business
meeting places in Wrocław, visit the CBW website.
www.convention.wroclaw.pl
Renaissance Business Centre
INVESTMENT MARKET ................................................................................................................20
OFFICE MARKET ...........................................................................................................................22
RESIDENTIAL MARKET ................................................................................................................ 24
RETAIL MARKET ......................................................................................................................... 26
WAREHOUSE MARKET ...............................................................................................................28
HOTEL MARKET .......................................................................................................................... 30
KNIGHT FRANK CORPORATE OVERVIEW ................................................................................ 33
KNIGHT FRANK SERVICE LINES ................................................................................................ 33
OFFICE LOCATIONS IN POLAND ............................................................................................. 36
tel. + 48 71 783 5310, fax + 48 71 783 5311
[email protected]
18
www.araw.pl
19
INVESTMENT MARKET
INVESTMENT MARKET
n2006 was a record breaking year for the Polish
investment market in terms of the total volume of
investment. In 2006 the volume of investment in all sectors
amounted to over € 5 billion, which was a 76% growth in
comparison with 2005. With investment of almost € 2.2
billion recorded in the first three quarters of 2007, the
total cumulative investment volume in Poland recorded by
Knight Frank has been estimated at over € 13.5 billion.
Annual and cumulative investment volume in
Poland by sector, 1997–Q3 2007
Annual € Million
Cumulative € Million
6,000
16,000
14,000
5,000
nAlthough a greater number of transactions were
concluded in regional cities, the largest deals involving
single assets were still in Warsaw. The largest deals in the
Warsaw office segment in Q3 2007 included the purchase
of Forum Gliwice for over € 128 million and Concorde
Investissement Portfolio for € 83 million.
12,000
4,000
10,000
3,000
8,000
6,000
2,000
4,000
1,000
2,000
0
0
1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 Q1-Q3 2007
Magnolia Park
nDemand in the investment market in Poland is still
dominated by international funds. The most active
investors come from Germany, France and the UK.
Investors have tended to turn their attention to provincial
markets where more development opportunities can be
found. Properties in prime locations are a particular focus
of attention. In the medium term, the hotel and leisure
sectors are also expected to gain importance.
nBefore 2004, the office market accounted for the
majority of the property investment sector in Poland. Since
2004, investors have turned their attention to the retail
sector. In the first three quarters of 2007, the retail sector
remained the most active with an investment volume
of over € 1.2 billion which represents 56% of the total
investment volume.
Magnolia Park
Investment by sector (Q3 2007)
5%
nThe office sector accounted for 39% of the total
investment volume. There has been only a small number
of deals in the warehouse and logistics market. Investment
in this sector accounted for less than 1% of the inflow
of investments in the first three quarters of 2007. The
sector has had a similar proportion of the total volume of
investment in property throughout the period between
1997 and Q3 2007.
Pasaż Pod Błękitnym Słońcem
0%
56%
Quattro Forum
39%
nDemand for investment products exceeds the supply
of investment products being offered for sale, which
puts downward pressure on yields. Knight Frank’s recent
experience shows that in the case of tender procedures
there are usually 15–20 offers competing for the same
products. Aside from investors established on the Polish
market there are new players with aggressive investment
policies.
Retail
Office
Warehouse
nPrime yields achievable on the Polish investment market
have been compressing over the last few years. In the case
of the most recent transactions, the yields for prime office
buildings in Warsaw were at the level of 5.45–6%, while in
regional cities such as Cracow the yields varied between
6–7%.
Mixed/Other
20
21
OFFICE MARKET
OFFICE MARKET
nWrocław remains one of the most dynamically
developing office markets among the major Polish cities.
The total modern office stock in Wrocław in Q3 2007 is
estimated at approximately 145,000 sq m.
Total modern office stock,
comparison of major Polish cities
sq m
10,000,000
1,000,000
nOver the course of first three quarters of 2007 two
projects were completed, increasing the total supply of
new office space by approximately 20,000 sq m. A further
22,000 sq m is scheduled to be delivered by the end of
2007.
100,000
10,000
1,000
100
10
1
nDue to the growing popularity of Wrocław as a BPO
centre, the city attracts a growing number of foreign
investors, especially from the IT/telecommunication and
finance sectors. New demand is being created not only
by international companies who were previously not
present in Wrocław but also by existing firms seeking
expansion. Some of the companies whose expansion plans
are currently restricted by the limited availability of office
space are awaiting the completion of new developments.
Such tenants are forced to temporarily occupy office space
in B or C-class buildings until the completion of schemes
currently under construction.
Katowice
Cracow
Poznań
Wrocław
Warsaw
nAs in other major Polish cities the majority of modern
office stock is situated outside the city centre (63%). There
are two main areas of concentration of modern office
space in the non-central districts, namely Western Business
Centre (between Legnicka and Strzegomska Street) and the
vicinity of Powstańców Śląskich. Wrocław is now witnessing
the development of a third area of concentration within the
southern boundaries of Wrocław, which can be defined as
Southern Business Centre.
Annual and cumulative office supply
in Wrocław, 1998–2007f
Annual sq m
sq m
30,000
200,000
25,000
150,000
Globis
Vacancy in Wrocław, comparison
to other major Polish cities
nBetween the years 2002 and 2004, Wrocław noted a
spectacular decrease in its vacancy rate as it fell from 20%
to approximately 5%, reaching as little as 1% at the end
of 2006. In Q3 2007, the vacancy rate increased to 2.3%.
The increase in the vacancy level is mainly due to the new
supply of almost 13,000 sq m that was delivered to the
market in Q2 2007 and that has not been fully absorbed by
now. 20%
20,000
15,000
100,000
10,000
50,000
5,000
nDue to the limited supply of building sites in the city
centre, the modern office space in this area is mainly
located in refurbished period buildings which have been
converted into modern offices. Centre
Outside City Centre
2007f
2006
2005
2004
2003
2002
2001
2000
1999
0
1998
0
Cumulative
Source: Knight Frank, f – forecast
15%
10%
5%
0%
nThere are currently 21 new developments at the
construction stage. The main schemes are Bema Plaza
(26,000 sq m by Ghelamco), Grunwaldzki Center (30,000
sq m by Skanska) and Globis (12,500 sq m by GTC). By
the end of 2009 the schemes currently under construction
should deliver over 164,000 sq m of modern office space
to the Wrocław market. Almost 30% of the new supply
will be located in the city centre.
Times
nThere are also some spectacular and long awaited
mixed-use commercial developments currently at the
planning stage. These include the schemes of such
international developers as Grupo Prasa (Centrum
Południowe – 20,000 sq m of modern office space) and
GTC (Karkonoska Project – 36,000 sq m of modern office
space). Also, Polish developers are showing activity in the
Wrocław market. The local developer Archicom is planning
to deliver approximately 85,000 sq m of modern office
space within the next few years, expanding its Zachodnie
Centrum Biznesu scheme up to 100,000 sq m.
22
2003
Wrocław
Rental levels in Wrocław and in other major
Polish cities
2004
Poznań
2005
Cracow
2006
Q1 2007
Katowice
Q2 2007
Warsaw
30
25
nWrocław rents have increased over the last year.
Currently prime rental levels range between at €14.5–17/sq
m/month in A-class buildings and €13–15/sq m/month in
B+ and B-class buildings. These rental levels are negotiable
depending on the amount of space leased and the length of
lease term.
20
15
10
2001
2002
Katowice (€)
Poznań (€)
Wrocław (€)
Grunwaldzki Center
2002
2003
2004
Cracow ($)
Warsaw ($)
2005
2006
2007
Cracow (€)
Warsaw (€)
nThe insufficient office supply has resulted in the
lengthening of lease terms. Additionally, many tenants
secure their future expansion possibilities by placing
expansion clauses in their lease contracts.
23
RESIDENTIAL MARKET
RESIDENTIAL MARKET
n
Wrocław is currently considered as one of the fastest
developing residential markets in Poland. When the
residential boom began in Warsaw, Wrocław and Cracow
were the first Polish markets to follow the trends observed
in the capital. A large number of high standard residential
schemes have been developed in Wrocław since then.
Foreign investors have focused their attention on the
Lower Silesia region.
Scheme sizes and their share in the amount of
schemes under construction
40%
17%
n
As the Wrocław real estate market develops, the
presence of foreign developers seeking investment
opportunities is growing. Over the last three quarters a
number of international developers have declared the will
to develop high-scale residential schemes in the near future.
These include Grupo Prasa, Ghelamco, Star Enterprise,
Clairmont Global and Neinver.
20%
Annual supply of residential units in Wrocław
(2004–2008f)*
n
n
n
n
8,000
up to 50 units
50–100
100–150
over 150 units
n
Small schemes including up to 50 residential units still
prevail in the supply structure. They account for 40% of
the schemes currently under construction.
7,000
6,000
Willa Księcia Witolda
5,000
n
The annual new supply in 2006 amounted to 4,370
residential units, which represented a 170% increase in
comparison to 2005. According to Knight Frank’s forecasts,
the year 2007 will probably be record breaking in terms of
the number of units delivered to the market. New supply
delivered in the first three quarters of 2007 amounted to
over 3,830 residential units. A further 2,160 residential
units are expected to be delivered to the market by the
end of the year .
4,000
3,000
2,000
1,000
0
2004
2005
2006
2007f
2008f
* multi-family housing stock built by developers and housing co-operatives (CSO)
f – KF forecast taking account of recent information
Source: Central Statistical Office, Knight Frank
n
A review of projects currently under construction or at
the planning stage indicates that the supply will continue
to increase in the following years. According to the Knight
Frank’s analysis the annual supply delivered to the market
in 2008 may exceed 6,500 residential units.
n
Developers still build less than the market requires
which is mainly due to the lack of existing master plans for
large areas of Wrocław. As a result, the residential sector
has been developing the most dynamically in locations with
available sites designated for residential developments.
n
In Wrocław, the number of dwellings currently under
construction amounts to over 10,000 residential units
in 112 schemes. Some 50% of the schemes currently
under construction have been registered in Krzyki,
which is traditionally a residential district of Wrocław.
Also, Fabryczna has a large number of schemes under
construction, with 24 % of the total.
n
In Wrocław, like in Warsaw and Cracow, the presence
of high-standard schemes has now become evident. The
number of such developments increased during the last
3 quarters. More developers are deciding to invest in the
high-standard residential sector leading to the increase in
its profitability.
n
The Wrocław residential market will remain dominated
by developers rather than housing co-operatives. Their
share in the amount of units delivered to the market in the
first three quarters of 2007 amounted to 90% .
23%
n
As in other major Polish cities, the demand for residential
units is affected by the positive migration rate. Wrocław is
an important centre of culture and education. Many young
people move to Wrocław to study at one of the city’s
universities. Additionally, Wrocław and the surrounding
areas have recently welcomed several foreign investors,
who plan to create, in total, over 100,000 employment
opportunities within the next few years.
n
The upward trend in the demand for residential units
has been also supported by the growing availability of
mortgage financing.
Minimum net unit price in new developments
in Wrocław, (PLN/sq m, October 2007)
Willa Księcia Witolda
Schemes currently under construction in
districts of Wrocław
6%
9%
50%
n
After the substantial price increase in 2006, the first
three quarters of 2007 brought stabilization in the prices
of residential units in Wrocław. Since the beginning of
2007, the increase in prices amounted to 4%. In Q3 2007,
the average net unit price in Wrocław stabilized at PLN
7,500, however prices range between PLN 4,500 and
PLN 17,120 depending on location and the standard of the
development.
9%
17%
11%
n
n
n
n
n
24
Krzyki
Fabryczna
Psie Pole
Stare Miasto
Śródmieście
n
n
n
n
4,500–6,000
6,000–8,000
8,000–11,000
>11,000
24%
47%
27%
n
Stare Miasto remains the most expensive district of
Wrocław. The majority of high-standard schemes are
located in this area. The average net unit price in Stare
Miasto is PLN 11,900 per sq m.
25
RETAIL MARKET
RETAIL MARKET
n
At the end of the third quarter of 2007, the total
supply of modern retail space in major cities in Poland was
estimated at 5.8 million sq m of which 29% was located in
Warsaw.
5%
Annual and cumulative modern retail supply
in Wrocław, 1993–2008f
Annual supply (sq m)
9%
15%
n
In Wrocław, at the end of September 2007 there was
477,694 sq m of modern retail space. As presented below,
the majority of the retail area was delivered during the
years 1998 and 1999.
n
The level of retail stock in Wrocław per thousand
inhabitants amounts to 753.52 sq m. The city is followed
only by Cracow (with 533 sq m) and Tricity (528 sq m).
9%
7%
4%
n Wrocław
n Poznań
n Cracow
n Tricity
n Warsaw
n Łódź
n Lublin
n Silesia
n Szczecin
7%
15%
29%
Cumulative supply (sq m)
120,000
100,000
80,000
700,000
n
The graph below shows that the biggest share of the
market in Wrocław, 146,000 sq m, is occupied by shopping
centres of the third generation. This amount of space
increased in relation to last year thanks to the delivery to
the market of two new schemes, namely Pasaż Grunwaldzki
and Arkady Wrocławskie. These two new projects added
an extra 81,000 sq m of retail area.
600,000
500,000
400,000
60,000
40,000
20,000
0 to 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008f
cpl
n
Futura Park with its 18,000 sq m will be completed
during the second quarter of 2008. The first phase of
this undertaking will deliver to the market about 11,000
sq m. During the second phase a DIY hypermarket will be
opened with the area of approximately 7,000 sq m.
Share of major Polish cities in the retail
market
300,000
200,000
100,000
0
Source: Knight Frank, f – forecast
n
There are a few new projects in Wrocław planned for
completion in 2008. These schemes will deliver to the
market about 108,300 sq m of modern retail space.
n
In Galeria Strzegomska there will be about 7,000 sq m
of retail space, a hotel with 120 rooms and a covered car
park with 200 spaces.
Existing, under construction and planned
schemes
2,000,000
1,500,000
1,000,000
n
Magnolia Park (former name – Galeria Legnicka) is going
to be opened in October 2007. This will be the biggest
new generation regional shopping and entertainment
complex in Wrocław and is located to the west of the
city. Its sheer size (74,000 sq m) will dominate other
shopping centres in Wrocław. It should be indicated that
there are already some well established shopping centres
in Wrocław, like the ECE centre Galeria Dominikańska
(30,000 sq m) or Korona Shopping Center (31,000 sq m)
and as a result, subsequent developers have been forced
to make greater efforts to attract clients.
500,000
0
Wrocław
Existing
Poznań
Kraków
Tricity
Under Construction
Warsaw
Łódź
Planned
n
The main high streets in Wrocław are Plac Tadeusza
Kościuszki, Świdnicka Street, Oławska Street, Rynek and
Ratusz Square, Wita Stwosza Street and Plac Solny. These
streets are dominated by fashion stores and services.
Currently rents on high streets in Wrocław vary between
€25–40/sq m/month. The highest rents can be found at
Świdncka Street where a wide range of fashion stores
are located, while the lowest rents are noted at Plac
Kościuszki.
n
Currently in the regional cities, the majority of centres
being developed are third generation modern shopping
centres. These consist of shopping galleries (100–250
stores), big food hypermarket operators and enlarged
entertainment areas including cinemas and bowling alleys.
Retail market in Wrocław by scheme type
n
The extension of Renoma, which is very well known by
shoppers in Wrocław, is under way and will add a further
31,000 sq m of GLA (Gross Leased Area). The opening is
planned for Autumn 2008.
n
The three main anchors, Albert supermarket, Galeria
Centrum and Zara (the first in Wrocław), are certainly
increasing foot traffic around this centre.
n
Idylla Wrocławska (50,000 sq m) will be built in a
strongly developing part of Wrocław which makes the
location extremely attractive for the customers.
n
The opening is planned for spring of 2008. The shopping
centre will be anchored by a Real hypermarket and a
cinema multiplex. There will be 145 stores in this in-town
shopping centre.
26
56,489
10,000
41,500
Idylla Wrocławska
54,360
138,335
n CH I
n CH II
n CH III
n DIY
n Retail park
n Factory outlet
n Other
n
The levels of rents in shopping centres are varied
and are highest in modern shopping centres at between
€35–50/sq m/month. In contrast, rents in the older
shopping centres range between €6–20/sq m/month.
31,000
146,000
Galeria Strzegomska
27
WAREHOUSE MARKET
n
The strategic location of Poland at the intersection of
European transportation routes as well as the advantages
of the Polish accession to the European Union make Poland
an attractive prospect for warehouse investments.
The total supply of modern warehouse space in Poland at
the end of Q3 2007 has been estimated at 2.9 million sq m.
There are five main areas of concentration of warehouse
space in Poland.
WAREHOUSE MARKET
WIELKOPOLSKA
n
Initially, the majority of modern warehouse schemes
were located in the Warsaw area. As the warehouse
market has evolved, developers have been focussing their
attention on regional logistics locations such as Central
Poland, Upper Silesia, Wielkopolska and Lower Silesia.
Currently these markets account for over 47% of the total
warehouse stock in Poland. LOWER SILESIA
WARSAW
CENTRAL
POLAND
Tinner
UPPER SILESIA
Total stock of modern warehouse space on
leading regional markets
n
Well developed transport infrastructure, relatively low
maintenance costs, qualified workforce as well as the
proximity of the large markets are the main factors in
favour of locating new warehouse developments in the
Lower Silesia region.
sq m
500,000
400,000
300,000
n
The review of projects currently in the pipeline indicates
that the increasing supply of modern warehouse space
should continue in the following years. In the Lower Silesia
region alone, logistics developers intend to deliver over
380,000 sq m of modern warehouse space. Warehouse
developments currently under construction amount to
approximately 25,000 sq m. These include Vatt Invest
in Mirków (3,000 sq m) and ProLogis Park Wrocław IV
(21,800 sq m).
n
The dynamic development of the warehouse market
has led to the increased interest in land for warehouse
developments. Expecting an increase in demand, industrial
developers have been actively land banking, acquiring
plots of land all over the country. As a result, the prices
of commercial plots in the suburbs of regional cities have
increased by 100–150% depending on location. Land
prices in the Wrocław area are now comparable to those
in the greater Warsaw area.
Take-up (H1 2007)
n
Also, the positive approach of local government towards
new investors is an important investment incentive for
industrial developers.
200,000
12%
n
Demand in the warehouse sector will remain dominated
mainly by logistic operators and companies from the
FMCG sector. The potential tenants are interested in
modern warehouse space adjusted to their specific needs.
Although the majority of new developments are still being
built for speculative reasons, the number of “build-to-suit”
schemes is growing steadily. Total warehouse space leased
in Wrocław in 2006 amounted to over 130,000 sq m.
A further 24,000 sq m was leased in the first half of 2007.
8%
15%
n
The presence of foreign manufacturing companies
such as LG Electronics, Volvo, Genpact, Mahler Polska,
LG Philips, Whirlpool, Fagor Mastercook, Metroplan and
Toshiba Corporation attracts logistics companies.
100,000
0
Lower Silesia
Wielkopolska
Upper Silesia
Central Poland
ProLogis Park Wrocław
n Lower Silesia
n Wielkopolska
n Upper Silesia
n Central Poland
Warehouse projects in the pipeline on leading
regional markets
65%
n
The total modern warehouse stock in the Lower Silesia
area has been estimated at approximately 227,000 sq m.
The main existing schemes include ProLogis Park Wrocław
(164,400 sq m), Tinner (22,000 sq m) and Vatt Invest
(30,000 sq m). The stock is located close to Wrocław and
along A4 / A8 highways.
700,000
600,000
n
Asking rents for modern warehouse space in Wrocław
have stabilized between €2.8–3.5/sq m/month.
n
Over the course of 2007, some 114,000 sq m of modern
space has been delivered to the Lower Silesia market. This
new supply included the following developments: ProLogis
Park Wrocław I (55,430 sq m), ProLogis Park Wrocław
II (24,000 sq m) and ProLogis Park Wrocław IV (16,000
sq m).
ProLogis Park Wrocław
28
sq m
800,000
n
Due to the improving economic situation in Poland
and the increasing amount of goods produced and sold by
companies, there is a continual requirement for additional
warehouse space. Wrocław, with its positive approach
towards investors, is likely to become the major warehouse
area in Poland.
29
500,000
400,000
300,000
200,000
100,000
0
Lower Silesia
Wielkopolska
Upper Silesia
Central Poland
HOTEL MARKET
HOTEL MARKET
nIn 2006, Lower Silesia voivodship was visited by 1.6
million foreign tourists, of which 500,000 visited Wrocław.
This represents 6% growth when compared to 2005.
nIn 2006 the average length of hotel stay in Wrocław was
1.4 nights. In 2007 this number has already increased by
10%.
nLow-fare airlines with direct flights to major cities in
Poland contribute to the prosperity of tourism services.
nMost hotel guests prefer to stay in 3-star (31%) and
4-star (33%) hotels.
nThe Polish hotel market is still developing. The main
cities like Cracow, Wrocław, Łódź, Gdańsk and Warsaw
are the most attractive to developers.
nThe main international hotel chains in Lower Silesia
voivodship are Accor Group (Sofitel, Ibis, Novotel,
Mercure), Holiday Inn, Best Western, Campanile and
Radisson SAS.
nIn four of the above cities (all except for Warsaw)
developers are planning to build or rebuild a significant
number of hotels from 2-star (including hostels and
economy hotels) to 5-star hotels.
Hotels in selected Polish cities by category
(3*–5*)
Number
of hotels/
beds
5*
4*
3*
Awaiting
classification
Cracow
89 / 11,260
5 / 1,488
7 / 1,187
47 / 5,359
5 / 212
Warsaw
63 / 18,187
8 / 3,754
5 / 2,057
17 / 6,461
8 / 672
Poznań
40 / 5,283
1 / 290
5 / 941
22 / 1,130
1 / 165
Wrocław
35 / 5,097
2 / 713
7 / 1,744
16 / 968
–/–
80
2,000
74
1,500
70
63
1,000
63
64
59
60
500
0
*****
****
no of rooms
***
no of beds
**
50
*
average room
Source: Central Statistical Office
nIn Wrocław, the capital of Lower Silesia, Knight Frank
has identified plans to rebuild 11 hotels and build 2 new
hotels, whilst there are an additional 6 hotel projects at a
very early stage.
nAmong the schemes planned in Wrocław, there are 3
hotels of 3-star standard with 350 rooms, a 4-star hotel
with 120 rooms and also a 5-star hotel with 200 rooms.
In addition, one hotel containing 80 rooms is under
construction in a residential-retail-hotel complex in the
city centre. It is unknown under which category it will be
operating.
No. of rooms, beds and average occupancy
rate Wrocław hotels in 2006
nThe average room rates in Wrocław hotels depend on
the location and standard of the hotel. Currently the rates
are as follows:
- 5-star hotel: from PLN 500 for a single room to
PLN 800 for a suite;
PLN 760 for a suite;
PLN 600 for a suite.
Hotel ”Mercury-Panorama” Wrocław
nAccording to Central Statistical Office data, in 2006
Lower Silesia had 161 hotels, of which 35 were located in
Wrocław (9% more than in 2005). The city takes fourth
place after Cracow, Warsaw and Poznań in terms of
number of hotels.
nWrocław’s hotels have a total of almost 5,100 rooms.
Most of these are located in 4- and 3-star hotels, with 1,744
and 1,530 rooms respectively.
nDuring weekends, hotels offered rate discounts ranging
from 30% to more than 60%.
nThe largest group of hotels are categorized as 3-star,
with 16 hotels. The 2- and 4-star categories have 7 hotels
each.
nThroughout 2006 in Wrocław the number of occupied
rooms was 604,380. The biggest share in the total number
of occupied rooms was in 4-star hotels (207,806) and
3-star hotels (190,414).
nIn 2006 two 5-star hotels entered the Wrocław hotel
market: Radisson SAS with 162 rooms and Hotel Dorint
Sofitel with 205 rooms. Both of these were previously
categorized as 4 star hotels.
Source: Central Statistical Office, Tourism 2006, Knight Frank
30
nForeign tourists contribute to 50% of the total share
of rooms. 3-star hotels were the most popular among this
group (129,248).
Hotel stock in Wrocław – rooms by category in
2006
nCurrently cities like Cracow, Wrocław, Łódź, Poznań
and Gdańsk are the most attractive for developers investing
in the hotel market, because of football’s European
Championship in 2012, which will take place in those cities.
2- and 3-star hotels will be the most developing market
sectors.
nIn 2006 the average occupancy rate in Wrocław hotels
reached 63%, which represents a 6% increase from 2005.
A comparable level of occupancy was noticed in Cracow at
62.4%. The capital cities of Lower Silesia and Malopolskie
were followed by Warsaw with 56.7% and Poznań with
45.6% of average occupancy.
nIn Wrocław the most popular are 3-, 4- and 5-star
hotels, which all achieve almost the same occupancy level of
62% –63%. When compared to 2005, the highest increase
was noticed in 5-star hotels, from 51% occupancy in 2005
to 63% in 2006.
Hotel Radisson SAS Wrocław
nMost of the developers who are investing in the capital
of Lower Silesia want to re-build existing facilities or build
new hotels.
Hotel Holiday Inn Wrocław
nInternational hotel chains like Wyndham Hotels &
Resorts, Choice Hotels and NH Hotels plan to enter Polish
hotel market in locations including Wrocław, Cracow,
Łódź, Poznań and Gdańsk.
31
14%
34%
3%
*****
****
***
**
*
17%
32%
Source: Central Statistical Office, Tourism 2006
KNIGHT FRANK CORPORATE OVERVIEW
The team at Knight Frank has been operating on the
Polish market for over 16 years. As the only real estate
company in Poland with offices in the regional cities of
Katowice, Cracow, Poznań, Wrocław, Łódź and Gdańsk,
we can operate with great efficiency and accuracy within
the regional markets.
Knight Frank in Poland currently employs over 100 staff
including professionals with Polish and international
licenses for valuations, agency and property management.
Our key employees have unrivalled experience in Poland’s
commercial and residential property markets
KNIGHT FRANK SERVICE LINES
We are part of Knight Frank the international real estate
consulting company.
The Knight Frank Group headquartered in London and its
New York-based partner Newmark Knight Frank operate
from over 165 offices on real estate markets across six
continents. Last year, the companies handled transactions
valued at over 41 billion USD as annual revenues exceeded
545 million USD. With a combined staff of 5,300, this major
force in real estate is meeting the local and global needs of
owners, tenants, investors and developers worldwide.
With the help of 5,300 employees the Knight Frank team
satisfies its clients requirements; ranging from individual
owners and buyers to major developers, investors and
corporate tenants all over the world.
We have been working on the Polish market for 16 years.
Knight Frank’s head office is located in Warsaw. Thanks
to the offices situated also in Katowice, Cracow, Poznań,
Wrocław, Łódź and Gdańsk, we can operate efficiently within
the regional markets.
The highly qualified staff at Knight Frank provide complex
services in key areas of real estate. Our team includes
professionals with Polish licenses for valuations, property
management and agency as well as members of the Royal
Institution of Chartered Surveyors (RICS) and the Royal Town
Planning Institute (RTPI) in the UK.
Separate KF teams are qualified in:
n property and financial counselling
n market research
n development and investment appraisal
n commercial property management
n real estate agency
Commercial Agency
The Commercial Agency experts are highly experienced in
the rent and sale of office space, representing both landlords
and tenants.
Real estate owners are represented either on the terms
of exclusivity or of open cooperation. The wide range of
services which we offer includes:
n development of marketing strategy
n preparation of property particulars, tenant information packages
n draft lease agreements
n coordination and implementation of marketing campaigns
n negotiations with potential tenants in cooperation with client’s legal advisors
Service package offered to companies seeking office space
includes:
n description of tenant requirements
n finding and presentation of properties available on the market and corresponding to highlited criteria
n advisory service for selection and alternative solutions available on the market
n surface arrangement coordination
n negotiation of lease agreements
Thanks to our office network, we can operate efficiently
within the regional markets. Our own database, which is
regularly updated with the information gathered during
research and market analysis, provides our Clients with
access to the market’s most accurate information.
33
Residential Agency
We have been active on the residential market since the
year 2000. Our team offers a diverse range of residential
investment services. The Residential Agency’s vast experience
and specific knowledge of local conditions enables us to
understand the changing needs and expectations of home
buyers.
The range of services offered includes:
2. Creation of project image – marketing and PR
4 Due diligence analysis
n Selection of the most effective forms of advertising
n Preparation of press articles
n Organisation of press conferences
n Presentation of the offer on real estate fairs
n Cooperation in creating of the Model Apartment
Knight Frank offers unique pre-acquisition due diligence
services for commercial and residential investments/
developments including:
3. Sale of apartments
1. Product definition consulting
n Analysing projects in the context of competitive schemes:
prices, standards, completion dates and SWOT analysis
n Defining groups of potential buyers
n Defining the product
n Cooperation with investor’s architects throughout the design process
n Advising on sales prices for the current market
n Preparing a marketing strategy and campaign
One of the key factors in the effectiveness of the sale is
the precise acquaintance with the product. The sales are
coordinated from our local Knight Frank offices and the onsite marketing suites. Our services:
n Project presentation
n Follow-up with telephone calls and meetings with buyers until reaching a final decision
n Assistance in applying for mortgage finance
n Leading the buyer through the legal process
n Advising the tenants during the construction process until
hand-over
Capital Markets
1 Corporate finance
Our Capital Markets team has been operating on the Polish
market since the early 1990s and is the leader in property,
financial and investment advising. In the current fast changing
market conditions we have the knowledge, skills and
resources to meet the requirements of the most demanding
clients.
We offer:
n Cash flow analysis and preparation of feasibility studies
n Reviewing of corporate property portfolios
n Raising equity and debt for investment in various sectors of the real estate market
We work with both Polish and international financial
institutions.
2 Investment consulting
We have experience of evaluating and structuring investment
acquisitions and sales of individual or portfolio properties in
different market sectors, providing advice on comparative
returns, yield analysis, property swaps and sale and leaseback
options.
Over the last 3 years the Investment team has advised and
completed development and investment transactions valued
at over EUR 850 million.
The team has also advised on the creation and investment
strategy of the first publicly listed real estate fund in Poland,
namely ARKA BZ WBK FRN FIZ. Knight Frank is the leading
advisor of the Fund with a purchasing capacity of PLN 1.3
billion of which was placed on the market within two years.
3 Market research
As one of the largest and most experienced research teams
on the Polish market we are able to provide strategic advice,
forecasting and consultancy services to a wide range of
commercial and residential clients including developers,
investors, financial and corporate institutions.
We offer:
n Strategic consulting, independent forecasts and analysis adapted to specific requirements of Clients
n Specialized market reports and analysis for Knight Frank Clients
n Market reports and analysis available to the public
n Tailor made presentations
34
In this process we coordinate working teams of lawyers, tax
consultants and technical experts thus creating an integrated
selection of professional services.
We are the market leader in identifying vacant sites with
development potential and arranging land sales on behalf
n Review of a property market sector relating to a selected of landowners. In recent years, we have been responsible
property
for many large land sales and acquisitions representing
n Verification of real estate financial model assumptions
private individuals, international funds and developers. This
n Audit of operational expenses and maintenance charges
service line is extensively supported with research and
n Review of short and medium term capital expenditure pre-acquisition due diligence work of other Knight Frank
budgets
teams.
n Verification of assumptions to planned investment budgets
n Evaluation of residential projects’ assumption
Valuation
The high-class professionalism of our property valuation staff
is guaranteed by licensed surveyors, including those who have
qualifications from the British Royal Institution of Chartered
Surveyors (RICS).
Realized commissions concern single properties as well as
commercial and residential property portfolios which are
performed for financial institutions, developers, investment
funds and other institutional or individual subjects.
The property appraisals are prepared in accordance with
proffesional standards approved by:
Offices based in Warsaw, Katowice, Cracow, Poznań, Łódź,
Gdańsk and Wrocław ensure that our services are available
across the whole of Poland.
n The Polish Federation of Valuers’ Associations
n The European Group of Valuers’ Associations (TEGoVA)
n The Royal Institution of Chartered Surveyors (RICS)
Property Management
Our task is to formulate strategies based on the landlord’s
specific requirements which are geared towards the
maximization of real estate value and investment returns.
We prepare and implement operational and asset management
strategies.
Operational management includes:
n Strategizing procedures, system and financial reporting
n Continual monitoring of building
n Coordination and monitoring of subcontractor services
n Working out budget and operational costs and structure
n Rent service charge accounting
n Rent collection
n Maintenance charge accounting
n Tenant liaison
Our property management team is currently responsible for
over 50 properties which worth equals 900 million Euros.
Assets Management includes:
n Optimization of the income from properties and their operating costs
n Identifying extra income from properties
n Optimization of operating expenses
n Restructuring of leases including: renewals/extensions/
expansions
n Free surface management
n Advisory services in development, redevelopment and
refurbishment
n Loan restructuring
n Investment consulting
n Current portfolio appraisal
35
OFFICE LOCATIONS IN POLAND
Knight Frank Sp. z o.o.
Gdańsk
ul. Mysia 5
00-496 Warsaw
phone: +48 22 596 50 50
fax: +48 22 596 50 51
[email protected]
Poznań
ul. Uniwersytecka 13
40-007 Katowice
phone: +48 32 350 50 50
fax: +48 32 350 50 52
[email protected]
WARSAW
Wrocław
Katowice
Rynek Główny 46
31-017 Cracow
phone: +48 12 623 70 79
fax: +48 12 623 70 89
[email protected]
[email protected]
Plac Andersa 5
61-894 Poznań
phone: +48 61 850 52 25
fax: +48 61 850 52 24
[email protected]
[email protected]
ul. Św. Mikołaja 7
50-126 Wrocław
phone: +48 71 790 27 10
fax: +48 71 793 00 18
[email protected]
[email protected]
[email protected]
Cracow
Corporate Finance & Research
+48 (22) 596 50 50
Piotr Górecki
[email protected]
Elżbieta Kaczorek
[email protected]
Investment Team
+48 (22) 596 50 50
Mariusz Cieśliński
[email protected]
Justyna Tinc
[email protected]
36

Wrocław Agglomeration - Kooperation

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