The Whitman Full-Time MBA Program

The Whitman
Full-Time MBA Program
The Whitman full-time MBA program is
It’s about
about more than just business courses.
We believe the best MBA programs
are transformative.
⸗ taking you to new careers or new levels
in your current career
⸗ providing you with new avenues
towards leadership
⸗ giving you the experience you need
to be competitive in the global marketplace
⸗ instilling in you the sense of entrepreneurship
and innovation—in every aspect of life
One of the nation’s oldest and most innovative
business schools, the Whitman MBA program
is a leader in redefining graduate business education
to give our students the most dynamic, relevant
experiences possible.
changing your world.
ready, set, go!
A TYPICAL
ORIENTATION DAY
Breakfast
8–8:30 a.m.
Introduction to Day
9–9:15 a.m.
Alumni Speaker and Icebreaker
9:15–10:30 a.m.
Ian McIntosh ‘00 BS (EDU) ’03 MBA,
recruiting executive, Accountants International,
a Randstad company
Whitman alumnus Ian McIntosh speaks to the
new MBA class about life after earning an MBA,
the importance of networking, and the anatomy
of a career search.
Company Tour: CONMED
10:45 a.m.–12:30 p.m.
New MBA students will visit ConMed, a global
medical technology company headquartered
in Central New York. Vice president of global
operations, Dave Johnson, will lead the group
in a Kaizen (continuous improvement) exercise,
followed by a plant tour, led by Johnson and
Don Keeler, manager of continuous improvement
at ConMed.
Community Service
1 p.m.
Pamela Heintz, associate vice president for
engagement and director of the Mary Ann Shaw
Center for Public and Community Service
Community involvement is a major part of being
a good corporate citizen. This afternoon, students
will be introduced to SU’s Center for Public and
Community Service. Students will then go out
into the Syracuse community and take part in a
community service project.
MBASA Social
5–7 p.m.
Inn Complete (South Campus)
Whitman’s MilitaryFriendly Emphasis
Since 1952, the Defense Comptrollership Program in the Whitman School of
Management at Syracuse University has
trained financial managers to handle
multibillion dollar resources for the
Department of Defense. Whitman
encourages former military to apply
to its MBA programs and participates in
the U.S. Veterans Affairs Yellow Ribbon
Program to offer higher education
benefits to post-9/11 servicemen and
women and their dependents.
From the moment you are accepted into the Whitman
MBA program, the Whitman School ensures a smooth transition
into our graduate community, orienting you to life as a full-time
MBA student and allowing you to begin your professional and
career development. Essential tasks are assigned to provide you
with the opportunity to network with other students before your
arrival in Syracuse, prepare you for orientation and coursework,
and allow the Whitman Graduate Programs Office to assist you
with relocation and course registration.
Throughout Whitman’s engaging and activity-filled orientation,
MBA students get to know their new classmates during social
events and team building exercises. In addition, orientation
prepares students for the academic rigors of the program and
the equally important internship search. New MBA students are
immediately connected with the Whitman Career Center to create
a more refined understanding of skills and expertise through
career assessment tools and research. This career programming
is an intense opportunity for students to gain additional insights
into the graduate recruiting process.
DUAL DEGREES
There are limitless possibilities to
combine the full-time MBA with a graduate
degree in another Syracuse University school
or college. The following combinations have
been most popular in recent years:
MBA/MS with the S.I. Newhouse School
of Public Communications
MBA/MPA with the Maxwell School
of Citizenship and Public Affairs
MBA/MS with the L.C. Smith College
of Engineering and Computer Science
MBA/JD with the College of Law
MBA/MS with SUNY College of
Environmental Science and Forestry
Students in the Whitman
MBA program receive a wellrounded education that incorporates both the theoretical background and practical experience
needed to succeed in today’s
ever-changing global economy.
Requirements
⸗ 54 program credits
⸗ Typically a two-year program
⸗ Experiential elective credits
⸗ Study or work abroad
(optional)
concentrations
ACCOUNTING
FINANCE
MARKETING MANAGEMENT
Allows students to work toward earning
eligibility for the New York State CPA exam.
Career choices include:
Provides a strong theoretical background
while instilling strategic and analytic thinking
skills, with courses revolving around investment, corporate finance, international
finance, and financial institutions and
markets. Job opportunities include:
Focuses on brand and product management
and develops knowledge of concepts and
skills around implementing products, pricing,
distribution, and communication strategies
for goods and services. Marketing graduates
are prepared for a variety of promising career
options, including:
⸗ consulting/professional services
⸗ tax, audit, investment, and financial services
⸗ corporate accounting/finance
ENTREPRENEURSHIP
Built around entrepreneurial management,
innovative products, services and processes,
and global perspectives on marketing
opportunities. Students develop an
advanced skill set that can be applied in a
range of professional contexts, including:
⸗ launching new companies
⸗ succeeding in fast-growth
entrepreneurial firms
⸗ growing family businesses
⸗ pursuing social or non-profit
entrepreneurship
⸗ developing new business units
in large corporations
⸗ corporate finance
⸗ financial planning
⸗ investment banking
⸗ insurance
⸗ real estate
SUPPLY CHAIN MANAGEMENT
Builds on core courses in finance, marketing,
and management information systems, and
addresses logistics, transportation, inventory,
risk sharing, buyer-seller alliances, and
business-to-business marketing in a global
setting. Potential employers include:
⸗ traditional manufacturers and retailers
⸗ consulting firms
⸗ transportation service providers
⸗ third-party logistics companies
the mba curriculum
⸗ advertising and promotion management
⸗ business-to-business marketing
⸗ consulting
⸗ marketing management
⸗ marketing research
⸗ new product development
⸗ product and brand management
⸗ retailing and wholesaling
⸗ sales management
⸗ family business management
IT for Decision
Support
Understanding
Financial Statements
Economic Foundations
of Business
Creating
Customer Value
YEAR 1
Data Analysis
Fall
Weeks
9–16
Managerial Skills
Creating Financial
Statements
Economics of
International Business
Managing the
Marketing Mix
Weeks
1–8
Competitive Strategy
Operations
Management
Financial Markets
& Institutions
Elective
Customer Relationship
Management
(with SAP)
-or-
YEAR 1
Project Management
Spring
Supply Chain
Management
Fundamentals of
Financial Management
Weeks
9–16
Corporate Strategy
Weeks
1–8
Legal & Ethical Aspects of Business
Behavior in Organizations
Elective
Elective
Weeks
9–16
Opportunity Recognition
& Ideation
Accounting for
Managerial Decisions
Elective
Elective
Elective
Elective
Elective
Elective
Elective
Elective
Elective
-or-
Introduction
to Sustainability
YEAR 2
Fall
YEAR 2
Spring
Weeks
1–8
Weeks
9–16
Global Entreprenuerial
Management
course sequence for mba curriculum
Weeks
1– 8
BURAK KAZAZ
Global Supply Chain Management
Associate Professor
of Supply Chain Management
The recent economic turbulence in the global financial markets illustrates
the importance of effective and efficient management of global supply
chains. For U.S. firms, the dollar is declining, opportunities for borrowing are
shrinking, and the consumers’ purchasing power is diminishing with intensifying
competition from foreign firms. The picture is also bleak for non-U.S. firms as
the manufacturing costs are increasing, borrowing is becoming increasingly
difficult, and revenues in major markets are shrinking in value when converted
to local currency. This course responds to the needs of the current economic
crisis and examines how global supply chains can create efficient strategies in
order to provide profitable and sustainable operations. It integrates principles
from marketing, finance, and operations.
Burak Kazaz’s aim as a researcher is to examine new perspectives on managing uncertainty. With research interests including pricing,
production, and distribution planning under
uncertainty, particularly supply, demand, and
exchange-rate uncertainty, Kazaz is motivated
by a desire to help companies plan for uncertainty in periods of supply and demand risk.
Elet Callahan
Managing Sustainability: Purpose, Principles, and Practice
Professor of Law and Public Policy
The concept of sustainability is central to organizational efforts to respond to
environmental challenges in ways that maximize competitive advantage. Thus,
there is great demand for professionals who are skilled in sustainability issues
and understand the economic and environmental challenges presented by
increased levels of atmospheric greenhouse gases, higher energy prices, and
clean technologies. This course explores the interdependence of business,
society, and the natural environment, and looks to engage in transdisciplinary
collaboration focused on holistic assessment and development of sustainable
business practices.
Elet Callahan is primarily interested in
sustainability, whistle-blowing, at-will
employment, environmental policy, and
academic integrity. She was an integral
player in the new Sustainable Enterprise
Partnership between the Whitman School,
the State University of New York College
of Environmental Science and Forestry
(SUNY-ESF), and the Syracuse Center of
Excellence.
Eunkyu Lee
Strategic Brand Management
Associate Professor of Marketing
This course prepares students to become successful brand managers and
marketing strategists in today’s dynamic and competitive market environment.
Students learn how to develop and implement comprehensive brand strategies
based on deep customer insights and clear competitive advantages identified
through systematic analyses of various brand and market data. In the course,
student groups compete against one another by introducing and managing
brands for multi-million dollar companies in a simulated game under the oversight of the board of directors composed of the leading marketing executives
in Central New York. Case studies extend the simulation experience to various
real world situations found in established and emerging industries.
Eunkyu Lee’s primary research interests
include marketing channel strategy, product
category management, and consumer survey
methodology. He also focuses on price competition and marketing specific to the movie
and retail grocery industries.
Faculty in the Whitman School are committed to discovering and disseminating relevant
knowledge, contributing perspectives on frontline business issues, and advancing the theory and
practice of management. Whitman faculty research spans a diverse range of topics and methodologies
and all faculty strive to reach the highest level of excellence. Faculty research has been published
in leading journals, including the Journal of Operations Management, the Accounting Review, the
Academy of Management Review, the Journal of Marketing, the Journal of International Business Studies,
the Journal of Economics and Business, and Management Science.
the whitman faculty
William Walsh
Venture Capital
Director, Joseph I. Lubin School
of Accounting
This course gives students a thorough background in one of the most complicated and challenging areas of entrepreneurship. Students examine accounting
and finance from a business owner’s perspective in order to learn how successfully to start, run, and ultimately harvest a business. From a use of text, case
studies, and live examples, students define the optimum approach to financing
a new and growing company, and avoid the pitfalls of those who have failed.
Bill Walsh, CPA, is an expert on taxes for
closely held businesses and federal and
state tax regulations. He is a member of
the American Institute of Certified Public
Accountants and the New York State
Society of Certified Public Accountants.
Craig Watters
Entrepreneurship in Engineering and Science
Assistant Professor
of Entrepreneurial Practice
This course bridges the gap between technical competence and entrepreneurial
proficiency by approaching entrepreneurship as a manageable process built
around innovativeness and risk-taking. The focus is on ventures where the
business concept is built around either a significant technical advance in
an operational process, or in the application of technology to create a new
product or service. Students are exposed to real entrepreneurial case studies,
real entrepreneurs, and the need to create a feasibility study or business plan
for a real business concept.
Craig Watters works with Whitman’s
highly visible South Side Entrepreneurial
Connect Project, advising teams of
undergraduates and MBAs as they help
small business owners and minority
entrepreneurs on Syracuse’s South Side
grow their ventures. His areas of expertise
include inner city small businesses and
rural business development.
Anna Chernobai
Risk Management
Assistant Professor of Finance
This two-course sequence trains students in evaluating and managing operational
and credit risk, relying heavily on quantitative models and statistical analysis.
The operational risk sequence starts with an analysis of how operational risk
contributes to overall riskiness of a financial institution; in fact, the biggest
banking failures have been due to operational risk rather than any other
financial risk. It then moves on to presenting the key statistical models for
operational risk that are used in the industry. The credit risk sequence introduces
traditional and more recent quantitative credit risk models. Special attention
is devoted to working with real data and building necessary statistical and
quantitative skills.
Anna Chernobai’s research interests lie
in the area of financial mathematics and
applied statistics/probability applied
to the management and modeling of
financial risks in banking institutions.
Her areas of interest also include
insurance, financial economics, applied
probability, and stochastic processes.
Whitman is home to the new Certificate in Advanced
Studies in Sustainable Enterprise (CASSE), open to
students from a range of disciplines. The certificate is
an outcome of unique collaboration to provide curricula,
outreach, and research on sustainable enterprise with the
Whitman School, SUNY-ESF, SU’s L.C. Smith College
of Engineering, and the Syracuse Center of Excellence.
Whitman MBA students experience the changes in the
global economy and business through international study trips in
emerging markets. These trips offer unique learning opportunities
of each city and feature guest faculty, corporate visits, and cultural
exploration. Recent trips include:
Santiago, Chile, where students visited the United States
Commercial Service, Cencosud S.A., LAN Airlines, CEPAL,
Citigroup Bank, Unilever, and Sewell Mining.
Bangalore, India, where students toured Texas Instruments,
Google, Hewlett Packard, and GE.
Buenos Aires, Argentina, where students visited
NEC, Johnson Controls, Telefonica, Petrobras Libre, Wyeth
Pharmaceuticals, MercadoLibre, the American Chamber of
Commerce in Argentina, and the Buenos Aires Stock Exchange.
Seoul, South Korea, where students toured Samsung
Electronics, Korean Folk Village, SM Entertainment, and Gale
International.
international trips
Guest speakers
Whitman MBA students experience management first-hand by hearing from professionals facing today’s
business issues. Guest lecturers include entrepreneurs, business leaders, and successful alumni in an array of forums.
Gatherings range from the intimacy of a sit-down conversation in the student lounge to a distinguished lecture series
that draws the entire Whitman School community. Recent guest speakers include:
Frank
Bisignano
chief administrative
officer, JPMC
Bill Rancic
Johnny Earle
first winner on
NBC’s “The
Apprentice”
and founder,
CigarsAround
theWorld.com
founder and
president, Johnny
Cupcakes
Daniel
D’Aniello ’68 BS
Claudia
Kotchka
co-founder and
managing director,
The Carlyle Group
vice president of
innovation, Proctor
& Gamble
Ursula Burns
CEO,
Xerox Corporation
Jerry
McDougal
’91 MBA
vice president
of retail strategy,
Apple
Community Leadership
For Whitman MBA students, earning an MBA is about
more than just taking finance and marketing classes.
It’s about helping other people. Community engagement is a core
value of the Whitman School, including the full-time MBA program.
The Whitman School firmly believes that community service and
helping others are important aspects of working professionally in
the business world.
Examples of recent MBA student community engagement include:
March for Dimes March for Babies Fundraiser
A group of Whitman MBA students launched a fundraising initiative to
support March of Dimes March for Babies, a 3-mile walk at Onondaga
Lake Park, raising more than $400 for the cause.
Catholic Charities Business Tutorial for Children
from Refugee Families
Children from refugee families living in Syracuse participated in the
MBA student-hosted “Basic Business and High Aspirations” event.
The Whitman MBA program in collaboration with Whitman’s Career Center provides interactive and
participatory leadership development seminars that enhance
MBA students’ professional skills, introduce and incorporate
appropriate behaviors related to growth and success, and give
Whitman MBA students a competitive edge in the marketplace.
professional development
MBA student Chinyarai Modesti at her
internship with John Varvatos in Manhattan
“Learn by doing” is one of the philosophies widely
embraced by the Whitman School. The experiential learning
requirement in the full-time MBA program allows our students
to fully apply classroom learning to real-world business
problems. Through experiential learning projects, students
connect with decision markers, hone business skills, and deliver
tangible results that add value. Students build an experiential
portfolio through:
⸗ internships
⸗ consulting
⸗ specialized courses
experiential learning
Whitman MBA students act as
consultants to entrepreneurs
at Whitman’s South Side Innovation
Center, a business incubator that
fosters the creation of new ventures
and helps make existing ones
sustainable, and the Syracuse
Community Test Kitchen (COMTEK),
which assists food entrepreneurs to
develop and test new food products
for sale locally, nationally, and
internationally.
“For the things
we have to
learn before
we can do them,
we learn by
doing them”
aristotle
across the United States and around the world. Our corporate development efforts focus on
institutions with which Whitman students express a desire to launch careers. Through SU’s
campus recruiting program, the OrangeLink job posting system, and the MBA Focus Resume
Database, Whitman students have the opportunity to be hired by some of the best corporations.
The Whitman Career Center in collaboration with SU’s Career Services offers campus career
fairs and campus recruiting programs. Additionally, the Whitman School supports student
attendance at national career fairs specifically focused on recruiting graduate students.
The following corporations used our recruiting platform to engage with Whitman students:
Al Reyami Group, Dubai
Diversified Wealth Strategies
Ochsner Medical Center
Allstate Insurance Co.
Edward Jones Investments
Pidilite Industries
ALSAC/St. Jude Children’s
Research Hospital
Energy East
Plaza Construction Company
Ernst & Young
Export NY
Port Authority of New York
& New Jersey
Farkouh, Furman & Faccio
PPC Worldwide
First Environment
PricewaterhouseCoopers
First Investors
PRTM
Fiscal Advisors & Marketing
RBC Capital Markets
Corporation
American Marketing Systems
Great Occasions
A team of four students helped
take a Dallas-based small e-business, Great Occasions, to the next
level. Great Occasions sells artificial
Christmas trees, garlands, wreaths, LED
lights, and yard art through the Internet.
The SU student team used financial
forecasting and modeling tool skills, and
assisted the company with search-engine
optimization techniques and sophisticated
marketing tactics.
American Sales Company
Amorie Jolie
Analytic Partners
Anderson Instrument
Company
Apple
Banyan Capital
BDO Seidman
Berdon
Blue Entertainment Sports
Television (Best)
Blue Highway
Bonadio Group
JPMorgan Chase
Bristol Myers Squibb
Foundation for Education
Reform & Accountability
Fust Charles Chambers
Resort Funding
Rodman & Renshaw
Gaylord Bros.
Ross Stores
Goldman Sachs Group
Sauti Yetu Center
for African Women
Green Key Resources
Hamilton College
HSBC Bank USA
IBM
Scotia DBG Investments
Sears Holding
Senator Charles Schumer
Independent Sales Associate
Senator Clinton
Regional Office
Intel
SimplexGrinnell
As part of the Syracuse University
and JPMorgan Chase corporateuniversity collaboration, students
Bronx Borough President
Adolfo Carrion, Jr.
Capstone
J.W. Burns & Company
Smith Barney
across the SU campus were invited to
develop a brand name for the partnership.
One of the teams chosen to present in
front of JPMC executives in Manhattan
was the student team “The Platform.”
They described their brand name as both
a computer platform and a business
platform and metaphorically as a
foundation on which to build.
Cayuga Home for Children
Jimlar Corporation
SPCC Finger Lakes WIC
CheetahMail,
an Experian Company
JPMorgan Chase
JW Stevens Company
Syracuse Research
Corporation
CIGNA
Citigroup
Korean American League
For Civic Action (KALCA)
T&T Premium
Brands Marketing
Citizens Union
KPMG
Telephonics Corporation
CME Associates
Kraft Foods
The Bank of Thailand
Cooper Crouse Hinds
Lockheed Martin
The Hartford
Coordinated Care
Services, Inc.
Manhattan
Pharmaceuticals Inc.
The Princeton Review
Corning
Markov Processes
International
Tiffany
Multicultural Radio
Broadcasting
University of South Florida
Deloitte
Whitman students addressed
top automakers in Detroit at the
International Auto Show as part
of a platform designed to have MBA
students from several geographicallydiverse schools present ideas on how to
make cars cool for Gen Y. Five Whitman
students analyzed a study conducted by
Deloitte of approximately 1,000 Gen Y
respondents. With those findings as their
foundation, they developed a marketing
plan to reach the target audience.
Council of State
Governments
Crouse Hospital
The Tech Garden
UBS Financial Services
New England Financial
Unum Group
New York Blood Center
VF Sportswear
New York City Department
of Small Business Services
Westminster Community
Charter School
New York City
Teaching Fellows
Wilh Loesch, India
Deliotte
Deloitte Financial Advisory
Oceans Casino Cruises
Xerox Corporation
Cummins
Daya Bay Nuclear
Power Operations
Delaware North Companies
DiMarco, Abuisi & Pascarale
Win-Holt Equipment
corporate recruiters
The Whitman Career Center develops and maintains relationships with corporations
Whitman career center
The connection to the Whitman Career Center starts when students enroll
in Whitman’s full-time MBA program, continues with students through the year,
and until students have secured an employment opportunity. Focused on holistic
professional development, the Whitman Career Center works in partnership with
students to develop an understanding of the intellect and qualities required for a
career and to prepare for a new career path. Through self-assessment tools, students
evaluate strengths and work to develop a plan for skill development in order to
position themselves as candidates of choice.
The Whitman Career Center offers programming focused on continuous skill
development, from training on database systems that support the execution of
a successful job search to practice interviews.
Employment by Industry
Accounting
Financial Services
Manufacturing 9%
Media / Entertainment
Government / Education 2%
Consulting 1%
Petroleum / energy 1%
Real Estate 1%
Employment by Functional Area
Employment by
Geographic Location
Northeast
94%
Midwest
West
3%
3%
Consulting
8%
General Management
8%
Human Resources
8%
Marketing / Sales
8%
Management Information Systems
21%
9%
24%
Consumer Products / Retail
Sports / Leisure 1%
Transportation 1%
Utilities 1% 7%
30%
23%
Operations / Logistics
38%
Finance / Accounting
Data provided as of July 31, 2009. MBACSC standards used to compile report.
The Whitman School’s home is a progressive
160,000-square-foot building located at the intersection of Syracuse
University and the city of Syracuse, and offers dramatic views
of both. Every design decision for the Whitman School building
was made with a focus on students and creating an environment
that promotes a culture of collegiality and a high-tech, world-class
learning experience. The building includes:
⸗ 22 high-tech teams rooms
⸗ A 200-seat auditorium
⸗ 20 break-out rooms with flat screen monitors
⸗ A dedicated graduate computer cluster and lounge
⸗ A three-story, 4,000-square-foot Grand Hall
⸗ A 100-seat café
⸗ A special events room with an outdoor terrace
⸗ High speed wireless throughout the building
⸗ A dedicated research center
⸗ An investment research center
⸗ An incubator for entrepreneurial start-ups
A “Green” Building
The Whitman School of Management building has many sustainable, environmentally-conscious
features, including:
⸗Erosion control plans to reduce impact
on water and air quality
⸗Restored landscape areas with
new trees to reduce impact of
rainwater runoff
⸗Special roofing to reduce thermal
gradient difference between
developed and undeveloped areas
⸗Dedicated areas for recycling
⸗Some building materials made with
recycled content
⸗ Maximized use of daylight for lighting
and heat
⸗ Under-floor ventilation to increase
air circulation
the whitman building
“They thought about students when they designed
the building—every resource a student needs to
study, learn, and excel is right here: computer
clusters, flat panel displays, lounging areas,
the latest training software. You can see the school
really cares about providing us with what we need
to prepare for careers in business.”
mlungisi mabele ’06 bs, ’09 mba
The student experience goes well
Clarence Cross ’10 MBA
beyond the traditional classroom at Whitman.
As business professionals have to find the right
balance between their work and personal lives,
so do Whitman students balance academic
workload with a wide variety of co-curricular
activities and social opportunities to establish
life-long friendships and tap into Whitman’s
extensive alumni and professional network.
Examples include:
MBA Student Association
Aims to enrich the Whitman MBA experience
through social, cultural, and community-oriented
activities and events, while also assisting the
Whitman School in accomplishing its goals
and honoring its core values.
E-Club
Dedicated to encouraging the spirit of entrepreneurship across the SU campus, E-Club members
team up with local entrepreneurs and businesses
for entrepreneurship projects, host guest speakers
throughout the semester, and manage revenue for
their services.
Consulting Club
Nurtures, develops, and enhances the skills
of members interested in pursuing a career
in consulting, including through educating
members about consulting careers and the
consulting industry; offering members practical
experiences by working on real life projects; and
providing members with career preparation and
networking opportunities.
9 a.m.
Work
I work from 9–11 a.m. before going to my first class: Data
Analysis & Decision Making. I work as a graduate assistant in
Syracuse University’s Office of Student Life. Before leaving for
class, I try to cruise through the screens of the Washington
Post and Wall Street Journal online.
12:20 p.m. Class
After my Data Analysis class is Accounting for Managerial
Decisions with Alex Thevaranjan, associate professor of
accounting. In addition to teaching us about managerial
accounting, he really encourages students to find their
‘niche in the world and meet a need.’
2 p.m.
Break
Before our last class of the day, Managing the Marketing Mix,
we have a three-hour break. I usually have a group meeting.
Group meetings occupy about 35 percent of my time because
the Whitman MBA program is heavily team-based, which
really prepares us for future business environments. Team
meetings usually mean drafting business or marketing plans
for case study projects or a specific product study.
3 p.m.Lunch
This Tuesday, we have a quiz in marketing, so I grab lunch and
review my notes. I make sure I know the difference between
product mix width and product line depth. I also review the
aggregate project-planning matrix.
5 p.m.
Class
Marketing is a very exciting class because the content and class
structure is based heavily on the case method. We breakdown
cases as a class and discuss possible decisions that could have
been made. Scott Lathrop, clinical professor of marketing
practice, leads great class discussions.
6:30 p.m.
Break
After classes are over at 6:30 p.m., I sometimes go to the gym
for a game of racquetball with a couple classmates.
11 p.m.Relax
Later in the evening, after I’ve finished eating dinner, I travel
back to Whitman to study for another two hours, leaving
around 1:30 a.m. When I finally get back home, I plug in my
cell phone, set my alarm, and flop into an unmade bed.
student life
9 a.m.
Getting Ready
Jennifer Dodd ’10 MBA
After a quick shower and breakfast, I check my email and
plan activities for the day. Also, I spend some time reading
The New York Times and Wall Street Journal online to stock
up on the needed ammunition for discussions in class.
11 a.m.
Class
At 11 a.m., we have Data Analysis and Decision Making with
Chung Chen, professor of managerial statistics. It kicks off with
insights into the performance of the S&P 500 over the last
few days and outlook for the day. We cover the concept of
interpreting the numbers and looking out for patterns, using
random walk model. We also focus on the independence of
the data and look out for the factors that play a significant
role in shaping the data pattern by using regression analysis.
To end the day’s class, we learn about Minitab (statistical
software) applications used to perform these functions more
efficiently and accurately and that can be decisive in the
analysis of the numbers.
12:30 p.m.Lunch and Office Hours
After grabbing a quick lunch at Varsity, a popular Marshall
Street restaurant, I head for my office hours at the MBA
Student Association’s (MBASA) office. The MBASA is an
organization for MBA and MS students, and it works with
Whitman administrators to enhance the MBA experience
by organizing social events, group activities, and academic/
job related events. While there, I do some reading for my
marketing class.
Class
8 a.m.
My Saturday starts early. I work Saturday mornings at the Carousel
Mall as a sales associate at Bath and Body Works. I like having a
job outside of my graduate studies because it gives me a mental
break from class work. Also, my previous work experience is in
marketing—I used to do the online marketing and product positioning for a small company in Buffalo. However, I want to change
my career path, which is why I started in Whitman’s full-time MBA
program. After completing my MBA, I want to work in the retail
industry at the corporate level. After talking to recruiters at the
national career fair early in the year, I found out that my current
experience as a retail employee, even at the store level, may be
helpful in applying and interviewing for corporate retail internships.
Therefore, my weekend job helps pay monthly bills and will be
helpful in acquiring a full-time position after I graduate.
Our marketing course is taught by Scott Lathrop, clinical
professor of marketing practice. We discuss a case study
on Kodak and following that we have a quiz on the four P’s,
i.e., product, price, place, and promotion.
9 p.m.
Fun!
Today, I head with my friends to Armory Square, the hippest
section of the City of Syracuse (two miles from campus) to
have dinner at Dinosaur Bar-B-Que and discuss the group
projects that need to be started over the weekend. We hit
the clubs after that and relieve the stress from the week on
the dance floor!
Aditya Garg ’10 MBA
Work
3 p.m.Lunch
The day at work goes by quickly and my shift ends. I head back
home and make a late lunch before going over to the Whitman
School.
5 p.m.Research/Projects
I have a group meeting scheduled tonight to do research for a
term project. The project is not due until the end of the semester,
but we figure it’s a good time to get started. We’re working on a
research project for our course, Data Analysis & Decision Making.
Our project is to analyze various influences on crime, and tonight
we need to find the historical data that we will later analyze using
the statistical methods learned in class. It’s very important that we
have thorough research to base our project and presentation on
later. Our professor, Chung Chen, had previously given us an older
set of data, including education and crime statistics, to start our
research. The relationships found in that initial set of data from
Professor Chen suggest that there are other factors that would
be interesting to research, such as Gross Domestic Product and
unemployment. We easily find data about crime, but struggle in
finding accurate historical education data. We decide to email
Professor Chen for some advice in selecting our variables and will
meet again next week to finish researching.
9 p.m.
Fun!
It has been a long day, so I am ready to do something fun!
A group of us from the MBA program decide to go back to
the mall, this time to catch a late movie. It turns out to be a
productive and entertaining day!
A Day in the Life of a Whitman MBA Student
5 p.m.
Darlene DeRemer ’77 BS, ’79 MBA
Partner
Grail Partners
“Whitman offered me a terrific education in a great university with
caring and passionate professors and well thought out curricula and
programs. Whitman has a reputation for preparing its students for the
real world and to immediately make contributions to their employers.
It’s important to take advantage of all the educational experiences
that Whitman offers: the Orange Value Fund, the entrepreneurship
program, guest speakers, and research and analysis opportunities
working alongside the faculty. Whitman offers a well-diversified
program that can really prepare you for a rewarding and challenging
career in management.”
“I sought the development of a solid foundation that would provide
me with a great launching pad that I could rely upon then in a job
search and as my career advanced. I was looking for an accredited
University that was ultimately going to provide me with a diverse
educational experience that once I graduated would allow me to do
what I wanted to do and afford me the opportunity to make choices.
Whitman offered a complete package.”
Jerry McDougal ’91 MBA
Vice President, Retail Strategy
Apple
James Winschel Jr. ’71 BS,’73 MBA
Senior Vice President & CFO
PAREXEL International Corporation
“I had been interested in a career in business from the time that
I was 9 or 10 years old, so the choice of where to focus my studies
was easy. To achieve success in a very competitive and challenging
global environment, you need to work incredibly hard to ensure that
you are appropriately prepared for what lies ahead. The Whitman
School of Management does an incredible job of preparing its
students for success. Whitman has done an outstanding job of
ensuring that course offerings are on the leading edge of current
practice as required by the rapid pace of change being experienced
in industry today.”
“While at Whitman, I was fortunate to be able to lead a consulting
project with a local company through the Whitman Consulting
Club, meet with renowned businessman Warren Buffet in Omaha,
Nebraska, and travel to India to experience firsthand how
U.S. companies operate in an international environment.
I’ve leveraged all of these experiences in my professional career.”
alumni
Monika Janik ’08 MBA
Senior Associate, Washington Federal Practice
PricewaterhouseCoopers
Once you graduate from the Whitman full-time
“The Whitman School of Management has
an excellent reputation and its faculty is
highly regarded and accessible. Whitman
also rewards its students. Real world
experience also occurs when you interface
with various other academic departments
to gain knowledge from them or you need
their assistance. All in all, my experience at
Whitman was outstanding.”
Richard Tomaszewski ’82 MBA
Regional Market Representation Manager,
Ford Motor Company, Southeast Market Area
MBA program, you become part of a network that spans the
globe and all major industries.
Whitman MBA alumni participate in school receptions,
SU sporting events, and international study trips. They offer
expertise and insight as guest speakers and as mentors.
They regularly tap into Whitman MBA talent for assistance
on professional projects or for job opportunities.
“Whitman had been a leader in educating
supply chain professional for nearly four
decades when I commenced my studies.
For me, given its size and focus, Whitman
allowed me to enter, quickly settle in,
and be an ‘impact’ player within a tight
knit community, which is extensively
supported by the University’s infrastructure.
I apply what I learned at Whitman daily and
cherish many of the deep personal relationships that I developed there.”
Matthew Menner ’90 BS, ’94 MBA
Senior Vice President, Sales & Alliances
Transplace
Other Whitman MBA alumni
li shen ’03 MBA
Senior Global Planning Analyst
Nike
“One reason I chose the Whitman School
was its devotion to personal attention.
Shortly after my acceptance, I received
a call from the graduate program dean.
We discussed my future goals, career plans,
and my ideal fit within the Whitman community. The Whitman School of
Management genuinely cares about the
development of each student, and that
fact shines through from the application
process to graduation and beyond.”
Benjamin Thompson ’07 MBA
Enterprise Risk Services Consultant
Deloitte & Touche
John J. Argodale ’93 MBA
Deputy Assistant Secretary of the Army
Financial Operations
President and CEO
Home Properties
Craig Benson ’78 MBA
Former Governor, New Hampshire
Founder, Cabletron
Andrew Quinn ’97 MBA
President
ILSCO
Richard Buckanavage ’88 MBA
President & CEO
Patriot Capital Funding Inc.
Anne Scanlon ’05 MBA
Human Resources Operations Manager
EMC Corporation
Joseph Campinell ’70 MBA
President
L’Oreal Consumer Products
Senior Partner
Vanguard Advisors
Thierry Desmaris ’83 MBA
Vice President of Corporate Development
Foster Wheeler Corporation
Irma P. Finocchiaro ’91 MBA
Deputy Chief of Staff
U.S. Army, Europe
James D. Kuhn ’70 BS ’72 MBA
President and Principal
Newmark Knight Frank
John J. Lennon ’81 MBA
President
International Beverage IBHL USA
Paula Morabito ’83 MBA
Partner
Ernst & Young
Edward Pettinella ’76 MBA
Roger W. Scearce ’79 MBA
Brenda Stith Finch ’75 MBA
Vice President of Global Enterprises
Project Management
Verizon
Mary Ann Tyszko ’83 MBA
President and CEO
SRCTec Inc.
Kelli Valade ’94 MBA
COO, Chili’s Grill & Bar and
On The Border Mexican Grill & Cantina
Graciela Valero ’04 MBA
Senior Consultant
Maximus
Syracuse University
In any given year, SU is home to 5,000 graduate students, representing all 50 states
and approximately 100 different countries.
The Quad is located at the heart of campus, creating a crossroads between the different
sections. It is very dear to students, alumni, faculty, and staff and often acts as a
meeting place.
Every SU student knows Marshall Street—it’s located directly across from the Whitman
School building and is the location for grabbing a bite to eat between classes. Marshall
Street boasts 26 take-out and dine-in restaurants, and after eating, it’s the perfect place
to buy SU apparel at one of the 15 different shops and boutiques. Starbucks and the
Marshall Street Mall, which includes Follett’s Bookstore and even more dining options,
are also located on Marshall Street.
The SU Orange are some of the most exciting collegiate sports teams in the nation—
winning national championships in lacrosse and basketball, as well as offering club
teams in field hockey, ice hockey, soccer, track and field, and more.
Syracuse—the Heart of New York
Located in the heart of Upstate New York,
Syracuse is within driving distance of the
major northeast business centers, including
New York, Boston, Toronto, Washington,
D.C., and Philadelphia.
Contact US
Graduate Programs Office
Suite 315,
Syracuse, NY 13244
315.443.3497 | [email protected]
SU & syracuse
maurice a. harris
Associate Dean
Graduate Programs
Photos by Al Ferreira, Lynda Holt, ©istockphoto.com/Narvikk, ©istockphoto.com/Vlad Turchenko, Susan Kahn, Douglas Lloyd, Bret Patterson, Steve Sartori and the SU Photo & Imaging Center, Amy Mehringer Schmitz, and Joe Vericker/Photo Bureau
Daniel D’Aniello ’68 BS
Roger Hurwitz ’87 BS
Managing Director
Carlyle Group
Partner
Fidelity Ventures
Alex G. Nason ’81 BS
President
Alex G. Nason Foundation
Colleen F. Arnold ’81 MBA
Darlene DeRemer ’77 BS, ’79 MBA
Hugh Johnston ’83 BS
General Manager
IBM Corporation
Partner
Grail Partners
President
Pepsi Cola North America
Steven W. Ballentine ’83 BS
President & CEO
Ballentine Capital Management
Michael A. Dritz ’59 BS
Peter Klein ’68 BS
Robert H. Pearlman ’64 BS
Chairman
Dritz Enterprises
Director
The Cambridge Group
Managing Director
Neuberger and Berman
Scott B. Ehrenpreis ’74 BS,
’76 MBA
Principal
Friedman
Bernard R. Kossar ’53 BS,
’55 JD (LAW)
Robert C. Bantle ’86 BS (VPA)
President
Cat Rock Group
Steven W. Barnes ’82 BS
Managing Director
Bain Capital
Donald Barter ’76 MBA
Senior Vice President
Merrill Lynch & Company
Hal Barton ’50 BS
Executive Vice President–Retired
Chrysler Corporation
Steven R. Becker ’73 BS
Executive Vice President/Treasurer
Southern Wine and Spirits
Mark W. Begor ’80 BS
President & CEO
GE Card Services
Larry Benedict ’84 BS
Managing Director
Banyan Equity Management
Martin L. Berman ’62 BA (A&S)
CEO
Palisade Capital Securities
Robert Fagenson ’70 BS
President
Fagenson & Company
Michael J. Falcone ’57 BS
Senior Partner/Chairman
Pioneer Development Co.
& The Pioneer Group
David Flaum ’75 BS
CEO
Flaum Management Co.
Elisabeth Fontenelli ’86 BS,
’86 (NEW)
Managing Director
Goldman Sachs Group
William J. Gedale ’64 BA (A&S)
Managing General Partner
NGN Capital
Steven K. Gendal ’93 BS
Principal
Whippoorwill Assoc.
Kenneth E. Goodman ’70 BS
Chuck Clarvit
Managing Director
Black Rock
President & Chief Operating Officer/
Director–Retired
Forest Labs
Larry Cohen ’77 BS
John Guttag
Professor
MIT
Pembroke Companies
Jeffrey E. Cole ’80 BS
President
Sterling Management Corporation
Richard Corgel ’71 BS, 76 MS
Executive Director,
Fraud Investigation & Dispute Services
Ernst & Young
John Couri ’63 BA (A&S)
CEO
Couri & Company
Douglas Cramer ’87 BS
Alternative Access Capital
Richard L. Haydon ’66 BA (A&S)
Managing General Partner
Yield Capital Partners
Thomas Herskovits ’69 BS,
’94 MBA
Managing Partner
Herskovits Enterprises
Joanne Hill ’76 MBA, 78 PhD
Head of Investment Strategy
ProFund Advisors
Jonathan J. Holtz ’78 BS
Chairman
Win-Holt Equipment Group
James D. Kuhn ’70 BS, ’72 MBA
President
Newmark Knight Frank
Ted Lachowicz ’72 BS
President
EBV Foundation
Robert J. Laughlin ’87 BS
President
Lehman Brothers Trust Company
David Levy ’84 BS
President
Turner Sales, Distribution and Sports
Keith Lippert ’78 BS
President-Founding Partner
Lippert/Heilshorn & Assoc.
John Lynch ’72 BS (ENG), ’72 MBA
Patrick Mannion ’80 MBA
President & CEO
Unity Mutual Life Insurance
Jeffrey S. McCormick ’85 BS
(A&S), ’86 MBA
Managing Partner
Saturn Asset Management
Christopher J. McGurk ’78 BS
CEO
Overture Films
Philip A. McNeill ’81 BS
Managing Partner
SPP Mezzanine Partners
Stuart Olsten ’74 BS, ’76 MBA
Director
Gentiva
Bruce D. Pergament ’80 BS
President
Pergament Properties
Edward Pettinella ’76 MBA
President & CEO
Home Properties
Gary Pickard ’68 BA (A&S)
Partner
Edgewater Companies
Nicholas T. Pinchuk
Chairman and Chief Executive Officer
Snap-on Incorporated
Andrew B. Quinn ’97 MBA
President
Ilsco
Carl H. Reimerdes ’63 BS (ESF)
Consultant
Montauk The End
Joel A. Shapiro ’59 BS
President
Bartmon, Shapiro & Associates
Nancy Harvey Steorts
’59 BS (HD)
President
Nancy Harvey Steorts International
P.J. Wilmot ’99 BS
President
Construction Management Systems
Wilmorite
Jeffrey M. Zell ’77 BS
President
JM Zell, CRE
Matthew Menner ’94 MBA
Senior Vice President, Sales & Alliances
Transplace
Steven Merson ’93 BS
Vice President
Command Web Offset
Jack W. Milton ’51 BS
Chairman & CEO
MiltonCAT
Anthony Nanula ’88 BS
President
Niagara International Capital Limited
The Whitman School of Management at Syracuse University is accredited by the Association to Advance Collegiate Schools of Business
Whitman Advisory Council
Mark M. Andreae ’68 BS
Chairman & President
Clarke Detroit Diesel Allison
721 University Avenue | Suite 315 | Syracuse, NY 13244
315.443.3497
[email protected]
Established in 1919 ⸗ One of the first business schools to be accredited by
AACSB International in 1920 ⸗ Honored with a naming gift from Martin and
Lois Whitman in 2003 ⸗ Recognized as a top undergraduate business program
(US News & World Report, 2010 and BusinessWeek, 2009) ⸗ Boasts the oldest
program in supply chain management—endowed by H.H. Franklin in 1920,
it awards the annual Salzberg Medallion and is ranked among the nation’s
top-10 (AMR Research, 2009 and Supply Chain Management Review, 2005)
⸗ Home to one of the oldest and largest distance-learning MBA programs
in the country—the iMBA ⸗ Whitman is a leader in integrating international
business into the curriculum ⸗ The Ballentine Investment Institute supports
exceptional training for careers in finance and on Wall Street ⸗ The Joseph I.
Lubin School of Accounting was named in 2003 ⸗ Whitman is recognized as
a top-tier program in entrepreneurship (US News & World Report, 2010 and
Fortune Small Business, 2008) ⸗ Whitman’s state-of-the-art 160,000 squarefoot building opened in spring 2005 ⸗ whitman.syr.edu