The Idea Newsletter For Auto Racing Promoters

Issue41.10
The Idea Newsletter For
Auto Racing Promoters
Lay Groundwork For A Better 2012;
Reno Session Lineup Confirmed
Every fall, promoters worry
about turnover, but this fall is
marked by what probably will
prove to be the highest turnover
since the early ‘80s. 2011 was a
tough season for many tracks.
Tougher than seasons before, and
another in a succession of tough
seasons stretching back five
years. We know from talking with
readers that most were
disappointed with 2011, and some
confront at season’s end what
may be their most difficult
financial straits ever. For a few,
this is their first experience on the
ragged edge of solvency. Others,
just ask themselves, “Why me
why again?”
Sargent recently and went over
the key points presented last year,
so that we could offer them here
on a more timely basis for those
closing out their seasons and
planning 2012. Sargent began
by telling us this: “Experienced
promoters have been cutting and
restructuring now for four or five
years, and we have cut
everything to the point we cannot
find anything else to cut, so we’re
hopeful it will turn pretty soon.
But, we know promoters with less
experience aren’t as prepared, so
maybe these ideas will help
them.” Here are Sargent’s
thoughts on where promoters can
make changes for 2012.
At the 38th Workshops,
Illinois promoter BOB SARGENT
teamed with WALT CARTER,
CHUCK DEERY, and RON DRAGER to
offer promoters strategies for
dealing with difficult financial
circumstances. We talked with
CLASSES: Promoters are
probably the least businesslike
with their classes of anything
they do. Too much fans, many
are advocates for classes they
favor or classes they once
(See Groundwork, P4)
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winner DAN WHELDON at Las Vegas Motor Speedway. He
piloted a car numbered 98, entered by Workshops friend
CARY AGAJANIAN and MIKE CURB. We offer our
condolences to the Wheldon family, the Agajanian
family, the INDYcar fraternity, and to Sam Schmidt
Motorports... RACE TRACK FOR SALE: DARRELL
BASSUENER has offered for sale the 1/3-mile, highbanked, asphalt, Golden Sands (WI) Speedway near
Promoter of the Year and former owner of DIRT
Wisconsin Rapids, WI. Interested parties may call
Motorsports, Glenn Donnelly and car owner Carl Myers Bassuener at 715-570-2700 or CRAIG BASSUENER at
recently announced their Central New York Raceway
715-570-2701... RENO AIRPORT FLIGHT BOOKING
Park project that includes a two-mile road course, a drag TOOL: Plan ahead for the Western Workshop. Find the
strip, and a half-mile, synthetic dirt track. They expect to flights you want using the Reno/Tahoe Airport website.
break ground at the Central Square, NY, site in the
The searchable database can help you find the flights
spring... RICHARDS’ TRACKS CHANGE HANDS: The
you want at the price you need. Southwest Airlines, the
Richards family’s tracks in Eastern New York and
biggest Reno carrier, does not list flights on the
Vermont, Albany Saratoga (NY) Speedway and Devils
prominent travel websites. The Reno/Tahoe Airport flight
Bowl (VT) Speedway, will have new operators in 2012.
finder includes all Southwest flights. Find the site here:
MIKE BRUNO has acquired the NASCAR-sanctioned
http://renoairport.com/flight_info/airlines-book-yourDevil’s Bowl near Rutland, VT, and will continue its
flight/
operation in 2012. Howard Commander has leased
Albany Saratoga, returned it to a dirt surface and will
operate it in 2012... WHELDON ACCIDENT HITS HOME:
We were doubly saddened by the loss of 2011 Indy 500
A KENTUCKY COLONEL AMONG US: EILEEN DANIELS,
wife of the late BOB DANIELS, and four other NHRA
officials were proclaimed to be Kentucky Colonels
and recognized for their work organizing, and the
positive economic impact of the Annual Good Guys
Hot Rod Reunion at Beech Bend Raceway, Bowling
Green, KY... GLENN DONNELLY’S LATEST GAMBIT:
Jim Hanks’ Must See Xtreme Sprints prepare for a heat race at Dells
Raceway Park, June 2011. (RPM Photo)
If you are reading RPM for the first time, we welcome you. RPM was created as a resource for promoters 41 years ago. It
is the monthly embodiment of the RPM slogan--Learn-Share-Profit--in which promoters share expertise and
experience to help each other produce better entertainment and increase ticket sales and profit. The ideas discussed
in RPM come from readers. We invite new readers to join longtime readers. Share your ideas as well. Read and enjoy
RPM. Keep us in touch with what you do at your track. We look forward to meeting at the next Workshop.
4110. 2
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w w w. r p m p ro m o t e rswo rk s h o ps .co m
Rent-To-Own Entry-Level Cars
Q: You have written about tracks that built
entry-level cars and offered them to drivers on a
rental or rent-to-own basis. What liability issues
would we face if we did that next season at our
track?
A: Yes, we reported on tracks that built and
rented race cars to entry-level drivers. We also
reported on tracks that established a relationship
with a junkyard that built the cars, equipped them
to meet track rules, and sold them to drivers. In
both cases, the track or the wrecking yard sold the
cars to drivers on affordable terms, in one case
drivers paid a flat payment per race week, enabling
them to spread the cost out over time. Workshops
attorneys and insurers at the Workshops
recommend that promoters instead of building the
cars themselves establish a builder that builds and
sells the cars. They recommend this way because
whoever builds the cars also bears the product
liability burden for the cars, and while most race
track insurance policies include some product
liability coverage it is intended to cover things like
souvenirs and food and beverage situations.
Insurers did not contemplate promoters building
and selling race cars under the policy. Doing so, in
the opinion of insurers would probably jeopardize
the products liability portion of the racing policy.
The same standard would apply to the fleets of
exhibition race cars operated by some tracks for
sponsor and group outings. If you are thinking of
boosting entry level participation this way or of
establishing a fleet of exhibition cars, talk with your
insurer first to understand how your policy would
respond and how you should proceed with the
project.
DISCLAIMER: While these legal questions have been researched,
we do not represent this as legal advice. Laws vary. Readers
should consult with local counsel in all matters. RPM assumes
no responsibility for actions taken because of, or despite,
answers appearing herein.
YOU CAN HELP! If you’re are involved in a legal challenge of any
kind, or if you know of, or hear of, any challenges involving
racing operations, or challenges to other sports or attractions that
could threaten motorsports, call or write RPM editorial offices.
As you read RPM, you will sometimes see reference to the “ARPY Awards.” ARPY is the acronym for Auto Racing Promoter
of the Year--awards established by RPM in 1977 to recognize outstanding promoters. Each fall, readers nominate
Regional Promoters of the Year in eight regions of the U.S. One becomes the Auto Racing Promoter of the Year at the
Speed-week RPM Promoters Workshop. RPM also presents “Achievement Awards,” recognizing the accomplishments of
promoters throughout the U.S. Plan now to attend the Workshops and help recognize your colleagues.
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4110. 4
(Groundwork, From P1)
competed in, rather than regarding them with a
critical business eye. If you are paying a class a big
purse and it’s drawing a dozen cars or less and
bringing one or two people per car through the
back gate, consider excusing it to race elsewhere.
How do two-dozen pit passes and a $1500 winner
help your bottom line? If you live in the flyover
states, could you excuse the late models and
elevate the modifieds to top class
status? If you’re in the East, could
you excuse the big-blocks or 358s,
and elevate 358s, or sportsmen?
It’s been done with minimal fan
attrition and big savings. And,
please don’t pay the step-up class
anymore when you do it!
Bill & Joel Cohen
BILL and JOEL COHEN
operate the 1/5-mile
Indianapolis (IN)
Speedrome, the most
unique raceway in our
industry. The
Speedrome built its
reputation on figure-8
racing and next fall will
host its 36th Annual
Three-hour World
Figure-8 Championship race which draws
cars nationwide.
(Paradise Photo)
As you look to build the back
gate, avoid adding another class
you have to pay. Add a no purse
class. Many tracks still have no
true entry level class. And, many
more are without a “no-purse”
class. A $6,000 street stock class
is not entry level, and the class is
paid. Build a no-purse class or
junkyard-stock hornets or minis-- Bob Sargent
sub-compact cars. How many
classes do you race? Do you pay all of them? If you
already race five or six classes, look to see whether
you can combine classes, to eliminate a purse.
Even in tough times, entry level classes most often
deliver the highest people-per-car ratio at the back
gate. Work with a local junkyard to offer cars with
cages and harnesses already installed. Explore
ways to offer the cars on a rent-to-own basis if you
can. Everyone is short on cash, so help would-be
entrants get started.
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CAN YOU RENEGOTIATE YOUR LEASE? Often,
the highest operating expense for promoters after
the purse is the lease or rent. Lease renegotiation
is widespread the last few seasons, Sargent said.
Talk with the fairboard or landowner. Explain the
reality of your business. Sargent says fairs have
discounted rents by as much as 50% in the
Midwest. They are as desperate for income as
promoters, but they also understand the economy,
and some do not want to lose a good
promoter. Begin with an effort to
work with the owner or fair to find a
middle ground beneficial to both
parties. Use the “We have to find a
way or I’m outta here,” strategy as
the last resort if you can, but if you
need immediate significant cuts, that
may be your route to an agreement,
or another line of work.
SCHEDULE TO REDUCE EVENT RISK!
How many specials did you host in
2011? Sargent suggests that
promoters take a hard look at special
events, which for many promoters
draw bigger crowds than weekly
shows and impress the press and
pundits, but often deliver little or no
significant increased profit at high
risk. At his Macon Speedway, Sargent hosts a
limited number of specials. His grandstand
capacity, like many weekly tracks, limits the
potential for big profits. The first priority, Sargent
said, is make the weekly show profitable by
minimizing expense and adjusting purses, then
boost it with one or two special events, two that
would “bookend” the season.
(See Groundwork, P5)
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(Groundwork, From P4)
In the last several seasons, some tracks have added
novelty events--”eves of destruction”--often with
significant profit, events they were formerly opposed
to. Others have added novelty events to weekly
shows, such as a “waterless boat race,” at night’s
end with considerable success. Racing’s
inconvenient truth is that novelty events will draw
big crowds at low cost, much to the dismay of racing
purists. Fans are enthused when stuff gets wrecked.
Today’s racing is too polished. It doesn’t fulfill the
yearnings of fans to witness destruction. As a former
racer and friend of ours said, “If they wreck stuff, I’ll
be here!”
If your facility will
accommodate
camping, you might
consider a seasonending extravaganza
event. Home-grown
specials are usually
more profitable than
booked in events.
Build your
extravaganza around a
party atmosphere and
local classes, instead
of pricey tours, or
series. Make the event
a two-day show with
overnight camping to
“build-in” a rainy day
crowd. Build it slowly
over years, don’t jump
in with both feet
immediately.
further? It will cost in fuel more than they save on
the ticket. Look at your pit pass prices as well.
LOOK AT UTILITIES! It’s hard to save on utilities,
Sargent told us, but do the best you can. Could you
invest in a generator, and produce your electricity at
lower cost than buying it? When do you turn the
lights out race night? While there can be public
safety and entrant convenience issues, see whether
you can go dark earlier than you have been. Look at
the length of your show. A short show is better for
fans and saves on utilities. Can you hot lap earlier in
the daylight and run heats or qualifying races in the
late afternoon? Could you shorten your heats and
consis, even your features, say from 10 laps to 8,
from 15 laps to 12, from 30
laps to 20? While it might
not seem like much,
combined with fast
lineups and a no-spin
rule, it could make a
considerable difference
in your end time. How
about down time? How
much do you farm under
the lights?
Use this opportunity to nominate
outstanding colleagues
LOOK AT CONCESSIONS!
Sargent says he is faced
with a two-edged sword.
The fact that he uses
intermissions means that
he he must staff to serve
the throng of fans, but
that he has saved
nonetheless. The key at
his operations is a good
manager, someone with restaurant experience who
knows how to judge volume and avoid waste and
IS YOUR SHOW PRICED RIGHT? Tracks have
leftovers. Is you concessions manager an
raised their ticket prices, even in these troubled
experienced restauranteur? Could you buy better if
times. Sargent was long a $10 ticket hold out, but
you had someone who knew how to do so? Could
this year went to $12 and received few complaints.
you do more with fewer people if you had a manager
He has a solid 150-car show, backing up the value of
that knew how to make kitchen staff efficient? He
his ticket, and those who do not have strong car
says he does well when he can hire school cafeteria
counts might want to weigh the move more carefully,
managers to run his concessions. They know how to
he cautioned. Food has gone up considerably. Fuel
buy and manage for profit.
prices have elevated significantly. It’s a fact of life
fans, and businessmen deal with and a 20%
SOUVENIRS? Can you add a few bucks to the
increase in ticket revenue might cover the gap for
bottom line with souvenirs? Most promoters think
some tracks. Afraid the fans will travel to the next
caps, T-shirts and hoodies, when it comes to
track down the road? It’s unlikely they’ll do it with
souvenirs. But there is more to it including novelty
regularity. Why would they drive 30 or 60 miles
(See Groundwork, P9)
Nominate Online Now!
Tim Bryant
TIM BRYANT operates
the 58-year-old Five
Flags (FL) Speedway,
home to the December
Snowball Derby, held
annually since 1968.
The semi-banked,
paved, 1/2-mile track
gets its name from the
Pensacola city flag
which includes
likenesses of the flags
of the five countries
that have administered
the city since 1719.
(Paradise Photo)
This Month: Tips For Starters.
WebXtra, download or read on computer WebXtra online stories. Click
the “Read Online” link on the RPM home page. Login with:
2rEadRpmNu. Use the link “Download Latest Issue” on the RPM home
page to save to your computer. The password is: 2dNloaDrpm.
4110. 7
4110. 8
Workshops Session Lineup Is Final
If you’re among those who think that the
Workshops are the same-old, same-old, think
again! We think you’ll agree that this year’s session
lineup is among our best. If features new panelists
and speakers, new topics (or topics too-long absent
from our agenda) and a new Reno schedule that
enables Westerners to return home Wednesday
evening, saving on traveling lodging and time
away from work. Read on. Find out what we have in
store for you at Reno and Daytona Beach in
February.
(At Reno) Captivating Keynote Comments:
NASCAR team consultant and short track owner RAY
EVERNHAM will compare and contrast short track
racing and big-league motorsports, and share what
two years at East Lincoln (NC) Speedway taught him
about promotion. Ray Evernham and Bob Mack
bought East Lincoln in 2009. The 20-year-old track
is a 3/8-mile clay track just west of Concord, NC.
The track is a low-key, rustic, rural operation, a
typical Saturday-night track. It has a strong car
count and a loyal local fan base. Evernham, before
his NASCAR time, raced modifieds at Wall (NJ)
Stadium and other Jersey and Eastern tracks. He
now races 360 sprints with his wife Erin (Crocker)
Evernham.
(Our Speedweek keynote is KENNY WALLACE
and we’’ll have more on his remarks in our
December RPM)
Lamentable Limitations of Location-Based
Attractions... Discusses the unique challenges that
outdoor venues must overcome in an increasingly
virtual digital world where customers are less
compelled to leave the comforts of home for their
recreation and examines what this means for short
tracks. Promoters are fond of saying, “Ya gotta be
there!” Experts agree that “being there” is a strong
selling point for location-based entertainment;
however, they point out that being there now has a
difficult time providing a compelling enough
experience for young people grown up on digital
entertainment. Promoters do not comprehend this,
or they ignore it, believing that racing itself is
enough, but many young people find locationbased attractions including race tracks boring.
Promoters must change their focus from on-track
4110. 9
action to overall event experience to make the most
of location-based opportunities.
Enviable Efficacious Entrepreneurial
Elucidation: Entrepreneur and family fun park
operator ED KENNEDY shares with promoters the
strategies he uses to draw groups and families to
his attractions. Promoters pay attention. Kennedy
knows a thing or two about reaching the families
and teens in today’s cluttered leisure time
marketplace. We invited Ed Kennedy to speak
because he is not only a racer who raced at
Riverside Park (MA) Speedway and still races
Daytona, but presently owns the Daytona Lagoon,
Family Fun Park; Andretti’s Indoor Karting Facility,
Atlanta; the Daytona Beach Boardwalk, Daytona
Speedpark, karting facility; an Atlanta comedy club,
and recently acquired an interest in Plymouth (IN)
Speedway. Kennedy’s businesses must do well
what race tracks do not, market to customers who
are unfamiliar with the attractions and persuade
them to consider sampling the businesses. His
businesses are substantially youth driven as well
which brings in the whole “how to market to youth
and young adults” question from which promoters
can learn a great deal as well. We asked Kennedy to
describe the most basic principles of marketing to
families and young people that work for him.
Tedious, Troublesome, Taxing Times: An
increasing number of short tracks find themselves
in the midst of sales tax audits. Attorney GERALD
BRANDENHOFF will give promoters an overview of
how it happens and what they must do to avoid
becoming involved. Sales tax audits of race tracks
are more prevalent nationwide than ever before.
Promoters can prepare themselves for the
eventuality of an audit and avoid some of the
difficult financial circumstances that have
confronted their colleagues by understanding sales
tax, what is taxable and what is not and why they
are being targeted. Tax authorities exchange
information between states and share the
productivity of audits to assist each other in finding
more missed revenue, so audits will grow more
prevalent. Brandenhoff offered to outline the most
important things must promoters do in
(See Lineup, P7)
(Lineup, From P6)
preparation for 2012 to avoid being subjected to a
sales tax audit.
Fast Fifteen: Surprise Bonus Sessions: Each
will offer 15 rapid-fire ideas that will improve your
operation and your bottom line. Two of four Fast
Fifteens will offer fifteen ideas where promoters can
save $100 a race night. Two others will offer 30
additional money saving or sales boosting
ideas.
Magnificent Minnesota Makeover: Promoters
will spend an hour with the 35th Auto Racing
Promoters of the Year, the QUEENSLAND FAMILY,
getting a glimpse into their philosophy and the
practices of what may be short tracking’s most
successful “outsider” promoters. Our Promoters of
the Year will profile their 10-year-old operation, and
describe their baptism by fire as new promoters.
They’ll describe how they applied real estate
development techniques to build suites and new
grandstands and share the “outside racing”
business philosophy that has made them
successful.
Loquacious, Legal, Lowdown for Laity: CARY
AGAJANIAN, Agajanian, McFall, Weiss, Tetreault &
Crisp Law Firm, racing’s legal guardian, and widely
respected racing attorney, will summarize case law
events from the last year from within and without
the racing industry, all relevant to promoters and
their operations and report to promoters on the
decisions most important to promoters.
Red, Black, And Black & Blue Areas: Promoter
TOBY KRUSE, Marshalltown (IA) Speedway, and three
promoters of small market and rural race tracks
discuss ways to make a profit in this tough
economy, as well as offer advice on how to get well
after a weather battered 2011 season. This is
perhaps the most important session we will present
this winter. This session is especially for promoters
who are on the matt for the first time and look for
tools to help return equilibrium to a foundering
ship. Toby has invited a panel of self-described
“small track” promoters who despite the current
economy are weathering it better than most. His
panelists have pledged to shoot straight, share what
they have learned, and help fellow small track
promoters survive now and prosper when the
economy turns. With panelists Roger Hadan, Eagle
(NE) Raceway; Joe Ringsdorf, I-35 (IA) Speedway;
and David Weisz, Gallatin (MT) Speedway.
Plentiful, Persuasive Pro Bono Prescriptions,
also known as the Workshops risk management
forum, the longest running, most popular and
informative Workshops session. Attorneys active in
racing answer promoters’ questions. The waiver,
kids in the pits, zoning and regulation, sound
issues, disagreements about tech, we’ll cover it all.
An hour of pro bono legal advice with attorneys
Paul Tetreault and Don Ornelas, of Agajanian,
McFall, Weiss, Tetreault & Crisp Law Firm, and
Ronald Bennett, Esq., Bennett, Di Filippo and
Kurtzhalts, LLP, Holland, NY.
Confusing, Confounding, and Conflicting
Claims: K&K vice-president motorsports Paul
Underwood will comb the files of K&K for instructive
claims, discuss the facts of the events that led to the
claims and describe to promoters the costs and
consequences of the claims and how they affect
premiums and insurability. This session will answer
many questions promoters have about insurance
and how claims are handled. Paul Underwood
offers lessons from the files of K&K Insurance. A
similar session several years ago drew good
reviews from promoters who had considerable
interest in understanding how common practices
can impede defense, how settlement settlement
strategies play out, and how settlement amounts
come about.
Managing The Mounting Media Mess: This
season, promoters Tom Curley and Erica Bicknell
found clever computer geeks “broadcasting” their
races over the Web from their own towers without
permission at no cost to fans. Curley calculated the
financial effect this could have on his tour events
where fans had to make decisions about lengthy
drives to attend. Can it happen to you? You bet! As
digital social media proliferates, it is increasingly
common to find enterprising citizen journalists,
bloggers and webmasters offering for free what
promoters sell. The problem is in its infancy, but
RPM will introduce its media licensing system as a
means to control digital rights to race track events
to prevent techies from selling “tickets” for free.
We’ll discuss “intellectual property,” something
most promoters ignore and some do not recognize
as a value, but property that will prove to be of
considerable money-making value to race
tracks ,eventually. RPM has already created some
tension with race track photographers and writers
as we show promoters how to make the most of
media opportunities while preventing a free-for-all
that erodes ticket sales. Digital media complicates
everything, but media licensing media gives
promoters the ability to control the intellectual
property surrounding their events and venues.
Promotion For The Perplexed, Puzzled, and
Punch-Drunk: This is a session answering the
puzzling questions that surprise new promoters. If
you became a promoter and are now flummoxed by
things you never expected, our panel in this session
will unravel the mysteries that arose. We have
deliberately balanced the panel with an “oldschool” Promoter of the Year in Larry Kemp, a
Generation D Promoter of the Year in Ryan
Queensland, and a veteran “everyman’s promoter”
in Dan Mann. This session does not duplicate Toby
Kruse’ session. It offers a general crash course, in
track operation, promotion, sponsorship, entrant
(See Lineup, P8)
4110. 10
4110. 11
(Lineup, From P7)
relations, class development, rules and race
management, all things freshman, and sophomore
promoters have questions about. Moderated by
25th Auto Racing Promoter of the Year Chuck Deery,
LaCrosse Fairgrounds Speedway.
Niggling Neighbors Noise Negativity: We
haven’t recently discussed noise at the Workshop,
and promoter John Prentice can attest to the
disruptive effect it has on business. Few race tracks
are immune from noise objections. How do you
keep neighbors at bay? What do you do when they
take up arms against racing? Panelist John Prentice
is in the midst of a battle to protect his California
Fairgrounds track from a noise-based assault from
neighbors. He will discuss how it came about, what
he is doing to combat it and what he thinks other
promoters can learn from his experience. He will be
aided by the municipal law experience of Ron
Bennett whose specialty is municipal law and
regulation. Mr. Bennett is counsel to several cities,
towns, and counties in New York and a 50-year
veteran track owner. Bennett is an attorney who
writes ordinances, regulation and zoning rules for
municipalities, advises them when they enforce
them and defends them when objections occur.
The Secrets, Stratagems & Serendipity of
Scheduling: Too many tracks still post a schedule
with 12-14 “regular” or “points” races. You’re not
filling blanks, instead you are making strategic
decisions about entertainment and profit when you
set your schedule. Scheduling is an art, not a
science, and in today’s cluttered leisure market a
poor schedule can beget poor attendance.
Presenters Craig Armstrong and Gregg McKarns will
discuss schedule making: beyond filling dates!
They’ll demonstrate why scheduling should be a
strategy for selling tickets, a mix of events that
entertain the greatest variety of folks at lowest risk
and greatest return--How to assemble a schedule
that answers the challenges of conflicting events,
builds around special events, accounts for spring
weather and late season school sports and more.
Take home strategies to build a schedule with a
purpose, not just dates. With Craig Armstrong, I-44
(MO) Speedway; Gregg McKarns, Rockford (IL)
Speedway.
The Flat-Brimmed Hat & Baggy Pants Panel:
Generation Y promoter panelists Kevin Montgomery,
Canyon (AZ) Speedway; Chris Kearns, Chris Kearns
Presents, Santa Maria, CA; John Prentice, Ocean (CA)
Speedway offer a new age viewpoint on entrant
relations and selling racing tickets. Young people
think differently, they look at racing differently, they
look at their recreation differently, and they look at
outdoor events differently. What is different about
how our panelists approach race promotion and
drawing their own age groups to races in the virtual
and digital age? How do they most effectively
excite teens and 20-somethings and make them
into loyal fans. We intend this session to be primer
on the young fans for graybeard promoters.
The Compelling Complications of
Confiscation: Every year a promoter is burnt when
parts--components such as heads, tires, and more-are confiscated without proper preparation and
procedure. Many tracks do not believe they can or
should do it. Many promoters leave it to tech men
who shoot from the hip, and they can create more
problems than they solve. Many tracks have not
been prepared to defend when the entrant calls his
attorney. Our expert panel will give promoters an
in-depth look at the increasingly widespread
practice of confiscating unapproved or nonconforming parts for analysis and testing. Mike
Lemke, ASA Racing and attorney and rules expert
Ronald Bennett, Esq., Bennett, Di Filippo and
Kurtzhalts, LLP, Holland, NY. will illuminate dos and
don’ts for techmen and promoters. Lemke is an
accomplished and experienced tech man and
Bennett, a no-nonsense business attorney. They’ll
advise promoters about how to handle confiscation
and the rules that surround the action. The aim is
to make sure promoters can defend their actions
against those who would take them to court or
dispute them in the court of public opinion.
An Alacritous, Adroit, Array of Acumen: The
Short Track Short Course, offered every year,
features concurrent sessions about timely topics of
track operation. This year:
Simple Successful Souvenir Suggestions:
Souvenir marketer and merchandiser Dennis Paul is
a specialist in retail merchandising with broad
experience in the marine business, and he will offer
case histories from tracks he has assisted. Mr Paul
will showcase a souvenir display in a box tailored
especially for small tracks without fancy stores,
merchandised, priced, and easily maintained in
minimal space by one employ.
Sealed Spec Engines Sages: Bill Martens, GM
Performance Parts, will update promoters of the GM
Performance Parts sealed spec engine program.
Maximize Food & Beverage Sales: Jody Deery
and Sue Gramm will offer experience in food and
beverage. Deery can speak from the viewpoint of a
track with multiple food, and beverage stands and a
varied and multiple menus and Gramm the simple
one-stand weekly track F&B operation.
Sponsorships in a Bad Economy: Gregg
McKarns and Chuck Deery will coach promoters on
how to “sell” more sponsorships in poor economic
conditions.
We’ll finish up at 11:45 a.m. Wednesday
December 7, 2011. This early conclusion should
enable most Westerners to return home
Wednesday evening via the ample Wednesday
afternoon and evening flight connections. We
hope to see you all at Reno in four short weeks.
4110. 12
39TH WORKSHOPS
SERIES DATES
WESTERN NATIONAL
WORKSHOP, RENO
NEVADA, December 5-7,
2011
HOST HOTEL: Eldorado
Hotel Casino Reno,
rooms start at $34.99/
night, group code:
jrpm11. Reservations:
800-648-5966. On Web:
www.eldoradoreno.com.
Suites higher, reserve
early, availability is
limited.
EVENT SCHEDULE: Preregistration, Sunday
December 4, 2011,
Sessions, MondayWednesday, December
5-7, 2011, beginning at
8:30 a.m. sharp daily.
SPEEDWEEK NATIONAL
WORKSHOP,
DAYTONA BEACH, FL,
February 20-22, 2012.
NOTE: THE 2012
DAYTONA 500 TAKE
SPLACE FEBRUARY 26,
2012
HOST HOTEL: Plaza
Resort & Spa, 600 North
Atlantic Avenue, Daytona
Beach, FL. Reservations:
800-874-7420. Ask for
“RPM Promoters
Workshops Block.” Room
start at $129.00/night.
EVENT SCHEDULE: Preregistration, Sunday
February 19, 2012,
Sessions, MondayWednesday, February
20-22, 2012, beginning
at 8:30 a.m. sharp daily.
Re-Ups Through
2014
Your newsletter’’s longest
running sponsorship just got
longer as the oldest,““ The
Original,”” motorsports insurer
signed on to support your
newsletter and the RPM
Promoters Workshops for three
more years. When we next
negotiate, RPM and K&K would
have worked together for
promoters for an incredible
continuous 23 years straight.
Such long relationships are a
rarity in business, and this one
is a testament to K&K’’s
commitment to be there for
promoters through thick and
thin with the best coverage, as
they have been since Nord and
Teddi Krauskopf founded the
company in 1952. K&K was
among the original supporters
of RPM, sending a delegation
to seminal Workshops and
sponsoring food and
refreshments at early events.
K&K became a primary sponsor
in 1991. We appreciate the
commitment of Todd Bixler,
Paul Underwood, and all the
employees of K&K Insurance
Group, Inc., and we look
forward to working with
everyone at K&K.
As you plan for the 2012
season, call your K&K Field
Underwriter at 800-348-1839.
He will review your policies for
gaps and make sure you have
the best possible coverage at
the most competitive rate.
(Groundwork, From P5)
raceceiver. It saves labor cost, and
it minimizes the risk of injury in
candies--tart products, and other
the infield and on the track
popular items like glow sticks,
surface. Could you use some
which can sell well and a promoter
volunteers for jobs such as
can double his money on them.
greeters or elsewhere? Could you
It’s a tough call, Sargent said. He
use service or church groups in
leases his out. Other promoters
the concessions? According to
keep it simple with a small table or
Sargent, there is no ideal number
single window stand. Quality
of employees. It depends how
drives sales, and quality raises the
many gates you have and the size
price point of apparel. Some
of the facility. Around 20-25 is a
tracks find souvenirs just don’t
good race night number, Sargent
sell. But, other track have gotten
said. How do your numbers
smart about them and cleared
compare?
$300 or more a night.
BARTER! Can you barter
AMBULANCE AND EMTS!
advertising or admissions for
Some promoters are afraid to
services or products? Promoters
confront the cost of safety crews at
are among the most clever we see
their events, concerned that will
at doing so, but as you plan for
face accusations of being penny
2012, figure out where you might
wise and dollar foolish.
sell a sponsorship based on barter
Ambulance, EMTs and fire crews
to replace what was a cash
are an expense like any other that
expense in 2011. Can you
must be managed. Sargent
negotiate more considerations
contracts for his ambulance. He
from suppliers--free cups, signs,
says it’s tough to save on
discounted product that reduce
ambulance service unless you’re
your cash outlay? Sargent, like
paying too much, but it pays, he
most promoters at the Workshops,
said, to make sure you aren’t
starts with the goal that he will
paying too much by bidding the
negotiate some sort of
work from time to time. Make sure
consideration, discount, or freebie
the crew is not arriving an hour
from all his suppliers. He often
early and staying an hour late. He
cannot accomplish all his goals,
says his ambulance firms face a
but saves a considerable amount
tough market as well, with
by doing the best he can.
increasing costs for fuel, salaries
and benefits, but one can find a
PROMOTER DIY! Lastly,
way sometimes to minimize the
Sargent said do it yourself, if you
expense.
can. Don’t hand off any job you
can do yourself. Desperate times
LOOK AT LABOR! Many, not
require desperate measures. What
all Sargent’s race night employees
can you do, or family members do,
have a primary job and a
in 2012 that you paid someone
secondary job. For instance,
else to do in 2011. How much can
during the pit sign-in rush, he has
be saved?
several people in the pit shack.
Later he has only one, and the
others move to other
responsibilities. Some who assist
with tech move to other jobs after
cars are checked. Where could
you double up and save a body?
We see more and more tracks
using Raceceivers, replacing
multiple corner workers, and
infield lineup people with one
good race director on the
K&K HQs, Fort Wayne, IN
4110. 13
Ron Flinn
RON FLINN operates
Crystal (MI) Motor
Speedway in central
lower Michigan. The
3/8-mile, clay oval is
IMCA sanctioned.
Built in 1948 as a
paved track it was
converted to dirt in
1953. Flinn, who
began promoting
demo derbies in the
‘60s, has owned and
operated Crystal since
1990.
(Paradise Photo)
ACTS AND ATTRACTIONS
EXTREME PYROTECHNICS/LEGENDARY ENT.
http://www.legendaryentertainment.net
Box 333, Commercial Point, OH 43116, 614-402-2375
Turn-key entertainment. Fireworks, stage, sound,
lighting, national acts, local bands, skydivers, laser
lights, everything you need to raise attendance.
ADMISSION CONTROL/TICKETS
TICKET2SPEED/EXTREMETIX
http://www.ticket2speed.com
1311 NW Fwy #520, Houston, TX 77040‚ 832-872-5511
Market your track’s activities and location, and sell
tickets online via mobil app to a massive national
motorsports audience.
TICKETFORCE
http://www.ticketforce.com 866-726-3581
4858 East Baseline Road, Ste 103, Mesa, AZ 85206,
Customized ticketing solutions featuring online seat
selection, membership, and fan-club sales to increase
your ticketing revenue.
BIGSIGNS.COM
http://www.bigsigns.com 800-790-7611
22 South Harbor Dr., Ste 101, Grand Haven, MI 49417
Gator-Ad concrete and asphalt decals, concrete wall
decals, Dura-Mesh bleacher backs, Dura-Last billboard
wraps. Dura-Mesh fence screen.
MULTIAD SPORTS
http://www.multiad.com 800-348-6485 Ext 5124
1720 West Detweiller Drive, Peoria, IL 61615,
National offset and digital sports printer also offering
direct mail, mobile apps, fulfillment, and interactive
publications.
SIMES GRAPHIC DESIGNS
http://www.simesgraphicdesigns.com
414 Main St. Mandan, ND 58554, 888-457-4637
Simes Graphic is full service art studio that services short
track racing. They design and print all types of
brochures, posters, promotional materials, and more.
MOFFETT PRODUCTIONS
http://www.moffett.com 800-HOTT ADS
16140 Kuykendahl St., #126, Houston, TX 77068,
Professional audio production. Radio spots, TV ads,
Tracks Trax race track audio CDs. Great creative, fast
service, reasonable prices.
MEDTECH WRISTBANDS
http://www.medtechgroup.com 519-686-0028
7380 Sand Lake Rd., Ste. 500, Orlando, FL 32819
‚Medtech Wristbands is the world’s largest manufacturer AWARDS & TROPHIES
of wristband products. Litter-free, ultra-security, RFID are
CLASSIC TROPHY CO.
some of the varieties manufactured.
http://www.indclassictrophy.com
WELDON, WILLIAMS & LICK
PO Box 5487, Ft. Wayne, IN 46895, 260-483-1161
http://www.wwlinc.com
Factory-direct wholesale motorsports awards. Trophies,
711 North A St., Fort Smith, AR 72901, 800-242-4995
plaques, and awards custom-designed to fit your
WW&L, Inc. specializes in roll tickets and fast turnaround budget.
event tickets. We also sell the automated KIS G2 Ticket
COMPUTER TIMING & SCORING, SCOREBOARDS
System.
APPAREL, SOUVENIRS, NOVELTIES
ADVERTISING EDGE
http://www.advertisingedge.com
9840 Prospect Ave., Santee, CA 92071, 800-258-9774
In-house manufacturer of and for embroidery, screen
printing, direct to garment printing, full-color
sublimation, promo products.
MJB SCREENPRINT
http://www.racecals.com 800-336-7601
24215 SE Green Valley Rd., Auburn, WA 98092
Makers of RaceCals--America’s favorite racing stickers.
Custom printed decals and souvenirs. Complete display
packages for tracks. Hot sellers!
RACE TRACK WHOLESALE
http://racetrackwholesale.com
817 Delaware, Independence, MO 64050, 816-718-2231
Wholesale pricing for oval track racing souvenirs and Tshirts. Sprint, Modified and Late Model T-shirts to
souvenirs, glow products, flags, die cast, racing jewelry
and more. Specializing in Point-of-Purchase displays
AUDIO, SIGNAGE, ART AND PRINTING
AMI GRAPHICS
http://www.ami-graphics.com
PO Box 157, Center Strafford, NH 03815, 603-664-7174
Wholesale direct track signage, billboards, vinyl
banners, mesh banners, rigid prints to coroplast,
dibond, and aluminum.
RACECEIVER RACE MANAGEMENT
http://www.raceceiver.com, [email protected]
742 Main St. SW, Gainesville, GA 30501, 866-301-7223
Raceceiver race communications. Raceceiver race
management timing and scoring system.
SPEEDNET DIRECT
http://www.speednetdirect.com866-2SPEED4 277-3334
PO Box 1441, Crystal River, FL 34423
The leader in race management software will make your
life easier. Touch-screen scoring, internet lineups and
web integration. Call today.
TAG HEUER TRACK INTELLIGENCE
http://www.trackintel.com
P.O. Box 1810, Deer Park, WA 99006, 888-966-6487
Professional transponder timing systems and cloudbased event management software.
TRACK SERVICES, INC. (TSI TIMERS)
[email protected] 859-887-3290
137 MacArthur Ct., Nicholasville, KY 40356
Timing, scoreboards and public address systems for
dragstrips and oval tracks. TSI RaceNet System and
Westhold Trans-ponder System. Thirty years of satisfied
customers.
WESTHOLD CORPORATION
http://www.westhold.com
PO Box 29, Santa Clara, CA 95052, 800-346-3633
Westhold is a manufacturer and provider of transponder
timing systems, scoreboards, and scoring software.
CRATE ENGINES/PERFORMANCE PARTS
GM PERFORMANCE PARTS
http:www.gmgoodwrench.com [email protected]
810-606-3655
6200 Grand Pointe Dr., Grand Blanc, MI 48349
Circle track crate engines. Engine, chassis, and other
racing/high-performance accessories available at your
local GM dealer. For information, contact Bill Martens.
DAKTRONICS
http://www.daktronics.com 800-325-8766
201 Daktronics Dr., Brookings, SD 57006
Daktronics, a leading designer and manufacturer of
visual communication systems, offers display and timing FORD RACING
http://www.fordracingparts.com 313-845-1995
systems engineered exclusively for motorsports
15021 Commerce Drive South, Dearborn, MI 48120
applications.
Ford Racing offers factory-engineered parts for
MOTORSTATS.COM
professional and sportsman racers. Ford sealed racing
http://www.motorstats.com 919-401-4940
engines are built to professional racing series standards
5010 Garrett Rd, #906, Durham, NC 27707
and deliver lasting performance.
Website Horse Power-the easiest way to update results,
FUEL, LUBE, ADDITIVES
points, stats and rosters on your website. Completely
rebuilt for 2011.
LUCAS OIL PRODUCTS
http://www.lucasoil.com
MYLAPS TIMING & SCORING
302 N. Sheridan St., Corona, CA 92880, 800-342-2512
http://www.mylaps.com 678-816-4000
Nationally known manufacturer and marketer of
2030 Powers Ferry Rd SE, Ste. 110, Atlanta, GA 30339
Over 200 American oval tracks rely on MYLAPS Laptiming lubricants and additives for fleets and automobiles,
owner of Lucas Oil I-10 and Lucas Oil (MO) Speedways,
and Scoring Systems. MYLAPS timing systems provide
and the Lucas Oil Late Model Dirt Series
instant restart lineups after cautions, live data to
scoreboards, and each racers results on your Website.
SUNOCO RACING FUELS
http://www.racegas.com
PROFESSIONAL MOTORSPORTS SOLUTIONS
PO Box 1226, Linwood, PA 19061, 800-722-3427
http://www.professionalmotorsportssolutions.com
926 Haley Street, Kannapolis, NC 28081 704-644-0883 The largest refiner of racing gasoline. National
distribution of quality brands. SUNOCO, Turbo Blue, and
Scoring equipment, radios, flags, shirts, scoreboards,
event services, credit card services, and print materials. Trick.
Special event services such as transponder scoring and
officials.
PRIVACY POLICY: RPM does not sell subscriber information. When promoters
and other readers provide RPM with their mailing address, telephone numbers,
cell phone numbers, or e-mail addresses, for any reason, they are used only by
RPM for communicating with subscribers. Data are not sold or distributed to third
parties. RPM does, however, provide exhibitors with a list of mailing addresses
and phone numbers for tracks registered for the Workshops, a service offered as
part of commercial registration for more than 20 years.
EDITORIAL DISCLAIMER: The RPM E-Letter and Racing Promotion Monthly are digests of ideas provided to
the operators of auto racing facilities. Published material is informational in nature and is adapted from
many sources. The editor, publisher, parent corporation, the publication's sponsors and all their heirs and
assigns, assume no responsibility for the practicality of the ideas and information appearing herein.
Persons using or adapting ideas or procedures from the E-Letter and RPM do so of their own freewill, and
assume all risk for incidents which may occur because of, or despite, the adaptation or use of such ideas and
procedures. Editorial content and views expressed are those of the editors, and do not necessarily reflect
opinions of the newsletter's sponsors.
4110. 14
ON THE WEB: www.racingpromotionmonthly.com
CONTACT...
EDITOR: Stewart Doty FOUNDER: Stew Reamer
PHONE 715-536-1067 FAX 715-536-3616 MAIL: PO Box 406, Merrill, WI 54452
E-MAIL ADDRESS: [email protected]
Copyright 2011, RPM services Inc.
VP RACING FUELS
http://www.vpracingfuels.com
[email protected]
PO Box 47878, San Antonio, TX 78265, 210-635-7744
Racing fuels, including leaded and unleaded gasoline,
methanol, and nitromethane, performance chemicals,
traction compound, and fuel jugs.
GAMING DESTINATIONS
ELDORADO HOTEL/CASINO
http://www.eldoradoreno.com
PO Box 3920, Reno, NV 89505, 800-648-5966
Superb dining in five themed restaurants, 800
gorgeous rooms, and suites, 81,000 sq. ft. of fun and
gaming, world class entertainment. Sponsor of
Workshops.
INSURANCE/RISK MANAGEMENT
RACING TIRES
GOODYEAR TIRE
[email protected]
1376 Techway Dr., Akron, OH 44316
Racing tires asphalt & dirt. East of the Mississippi: ST
Racing Tires, 434-735-8500; West of the Mississippi:
Penney Racing Supply, 916-388-3434. U.S. orders:
561-333-0082.
HOOSIER RACING TIRE
www.hoosiertire.com
65465 US 31 South, Lakeville, IN 46536, 574-784-3152
Complete line of custom-manufactured spec racing
tires for oval tracks, drag racing and road racing. The
only company exclusively manufacturing racing tires.
Proud sponsor of RPM and the RPM Promoters
Workshops.
NESMITH CHEVROLET DIRT LATE MODEL SERIES
http://www.nesmithracing.com 770-560-1240
6 Grove Park Circle, Cartersville, GA 30120,
NeSmith Racing is a leading sanctioning body for crate
engine late model racing in the Southeastern United
States.
NASCAR
http://www.nascar.com 386-310-2600
One Daytona Blvd., Daytona Beach, FL 32114,
Provides sanctioning opportunities for race tracks with
the NASCAR Whelen All-American Series weekly racing
program, as well as with regional developmental series.
WISSOTA PROMOTERS ASSOCIATION
http://www.wissota.org
PO Box 297, Dassel, MN 55325, 320-275-9922
A member-driven promoters association and dirt track
sanction in the Upper Midwest featuring six divisions of
race cars: Late Models, Modifieds, Super Stocks, Midwest
Modifieds, Street Stocks and Mod Fours. As a member of
WISSOTA, you vote on policies and rules and help guide
YOUR organization. New promoters and tracks
welcomed every year! Click on Promoter Center at
wissota.org
ALLIED SPECIALTY INSURANCE
http://www.alliedspecialty.com 800-237-3355
10451 Gulf Blvd., Treasure Island, FL 33706,
Allied Specialty Insurance is a leader in the Motorsports
industry since 1983. Call us for a speedy quote!
RACE TIRES AMERICA
http://www.americanraceronline.com
1545 Washington St., Indiana, PA 15701, 800-662-2168
Our primary focus is on making competitive, costeffective race tires, so that you can focus on increased
car counts and exciting shows.
AMWINS MOTORSPORTS
http://www.amwins.com/motorports 260-437-3389
40 South Pine Street, Zionsville, IN 46077
Providing insurance and risk management services to
the motorsports industry including facilities, events,
and teams. Over 60 years combined insurance
experience. AmWINS Motorsports--there’s a better way.
TOWEL CITY RETREADING
http://www.towelcityracingtires.com 704-933-2143
1601 N. Ridge Ave., Kannapolis, NC 28083,
Forty-six years experience manufacturing economical,
long-wearing retreaded racing tires, 7 to 13‚ widths, dirt
or asphalt. Track tire plans available.
RADIOS, COMMUNICATIONS
SEATING & SUITES
AMERICAN ELECTRONICS, INC.
[email protected]
PO Box 301, Greenwood, IN 46142, 800-872-1373
Two-way radios, noise-cancelling headsets, and
accessories for speedways, and dragstrips. Exclusive
home of the Freedom radio and the BOSS II and EARS
headsets.
NUSSLI (US) LLC
http://www.nussli.com
1410 Hancel Parkway, Mooresville, IN 46158 U.S.
317-610-3050, Switzerland +41-52-748-2215
Temporary bleacher rental, manufacturer, and installer
of SAFER Barrier System.
K&K INSURANCE GROUP
http://www.kandkinsurance.com 800-348-1839
1712 Magnavox Way, Ft. Wayne, IN 46804,
http://www.kandkcanada.com 800-753-2632
K&K Insurance Group Canada, #101-5800 Explorer Drive,
Mississauga, ON, L4W 5K9
The industry’s largest provider of racing insurance. More
than 40 years of underwriting and risk management
experience. Motorsport’s most experienced in-house
claims staff. International service capability. Proud
sponsors of RPM and the RPM Promoters Workshops.
MOTORSPORTS INSURANCE ALLIANCE
http://www.motorsportsia.com
SE: Sharon Mastrianni, JD Specialty Ins. 800-314-8310;
E&W: Jim Bannon, Bannon Assoc., 800-949-1489; MW:
Steve Cannon, Cannon Ins., 800-711-9416; SW: Marvin
Loyd, Comm. Risk Group, 918-317-3200
Full-coverage race track insurance, liability, participant
medical, participant legal liability and all extended
coverage. Admitted and licensed in all states.
RACECEIVER RACE COMMUNICATIONS
http://www.raceceiver.com 866-301-7223
742 Main Street, Gainesville, GA 30501-4471,
Raceceiver one-way radios and race communications.
RACING ELECTRONICS
http://www.racingelectronics.com
840 Derita Road., Concord, NC 28027, 800-321-5111
Two-way radio communications for track operators and
race teams. Scanners and accessories for fans. One-way
receivers. RaceSafe system.
RISK MANAGEMENT & SAFETY
NAUGHTON INSURANCE, INC.
http://www.naughtoninsurance.com 401-433-4000
1365 Wampanoag Trail, E. Providence, RI 02915,
One of America’s largest, and oldest insurance
specialists for the motorsports industry. We provide
service in all 50 states.
RAINPROTECTION.NET
http://www.rainprotection.net,
[email protected]
39 Ryder Ave, Dix Hills, NY 11746 €¢ 800-528-7975
We pay you any dollar amount you want, for each day it
rains, during any time you choose.
RAND SPORTS & ENT. INSURANCE
http://www.randse.com 888-815-8765
400 S. Atlantic, Ste. 101, Ormond Beach, FL 32176,
Insurance and risk management for the motorsports
industry, including spectator liability, participant
liability, accident, and other coverages.
SANCTIONING GROUPS
LIGHTING SYSTEMS
MUSCO LIGHTING, INC.
http://www.musco.com 800-825-6020
100 First Avenue W., Oskaloosa, IA 52577,
Manufacturer of race track lighting systems for short
tracks, dragstrips and superspeedways. Featuring the
Light Structure Green System and S.C. 2 Retrofit systems.
PUBLICATIONS
NATIONAL SPEEDWAY DIRECTORY
http://www.speedwaysonline.com
909 Seneca Rd., Wilmette, IL 60091, 847-853-0294
Leading directory of race tracks updated every year.
Over 1350 tracks listed with pertinent information on
each. Great seller for souvenir stands. Over 30 years in
the business.
AMERICAN SPEED ASSOCIATION (ASA)
http://www.asa-racing.com 386-258-2221
457 S. Ridgewood, #101, Daytona Beach, FL 32114,
A leading sanctioning body for weekly tracks, national
and regional series throughout the U.S. Over 40 years
of comprehensive, flexible, and professional
sanctioning services.
IMCA-INTERNATIONAL MOTOR CONTEST ASSOCIATION
http://www.imca.com
PO Box 921, Vinton, IA 52349, 319-472-2201
The nations oldest, and largest sanctioning body. Over
300 sanctions at 150 race tracks in 2010.
INEX
http://www.uslegendcars.com 704-455-3906
5245 NC 49 South, Harrisburg, NC 28075,
Spec racing with INEX. Legends Cars, Bandoleros,
Thunder Roadsters, Modifieds. Entry classes that attract
new participants. Strict rules enforcement alleviates
rules problems. Complete car manufacturing, promotion
and rules enforcement.
GT GRANDSTANDS
http://www.gtgrandstands.com
2810 Sidney Road, Plant City, FL 33566, 813-305-1415
GT Grandstands engineers, manufactures, and installs
bleachers and grandstands. Also manufactures and
install the SAFER Wall.
SPONSORSHIP & CONTINGENCIES
CONTINGENCY CONNECTION
http://www.contingencyconnection.com 276-466-1001
21585 Campground Rd. Bristol, VA 24202,
Contingency Connection guarantees a track $50,000 in
contingencies. Weekly tracks connect with national
manufacturers offering bonus awards, making it
affordable for racers to run more often!
WEB DESIGN & HOSTING
FIRETHORN MARKETING
http://www.firethornmarketing.com 304-481-9807
[email protected]
3518 Firethorn Dr., Whitestown, IN 46075,
Developer of custom e-mail marketing campaigns and
custom website design. E-commerce specialists.
SHOP RPM
EXHIBITORS
FIRST!
The Workshops exhibitors
listed here support promoters
year around with products
and services. Do your utmost
to trade with them. Make
them your first call. Give them
the “last look” at everything
you buy!
One of the highlights of the Workshops is the trade show. More than 50 suppliers exhibit products and services. These companies
support weekly track promoters, Racing Promotion Monthly and the RPM Promoters Workshops. This directory is a one-stop shopping
center. We encourage readers to turn to these companies first whenever they need products or services. Review this listing today. Buy
here. Buy now, before you look elsewhere.
4110. 15
PRSRT STD
US POSTAGE
PAID
OSHKOSH WI
PERMIT NO 90
PO Box 406
Merrill, WI 54452-0406
A Service
to Promoters
Sponsored by...
FR
NZ
RACING PROMOTION MONTHLY INTERACTIVE: RPM
offers an array of digital assets you can adapt to your
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RPM or read online using the “Page-flip”-style
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device. RacingPromotionMonthly.Com is mobile
enabled for your iPhone, Blackberry, Android, or other
mobile device, offering instant, in-the-pocket, access to RPM. The
RPM Website is an easy-to-navigate portal to everything RPM. The
blog on the RPM homepage is updated frequently with news and
comment, and promotional ideas. U-Report. Don’t wait for track
photographers to send pictures to RPM. Take them yourself with
your phone, even video clips, and send them to RPM via MMS or email from your phone during your events. Click the RSS icon on
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4110. 16
CHARLIE POWELL
1996
Stand-out South
Carolina driver
turned promoter
Charlie Powell
was selected as
Promoter of the
Year for his
NASCARsanctioned
operation at Summerville, (SC) Speedway, which he operated for almost 20
years until he sold it seven years ago for
development. Powell, earlier in his
career, operated other South Carolina
dirt tracks in addition to Summerville.
Powell presently operates the 4/10-mile,
paved, Florence (SC) Motor Speedway.
First 150 Promoters to Register for
Reno Receive Free Admission!
Web Widget on RPM Website nds
Every Connection From Anywhere in
the U.S.
Promoters can win tickets
to the biggest races on the Calendar.
Details incoming issues of RPM
Session schedule enables
convenient Wednesday
Airline Departures!
4110. 17
?
4110. 18
4110. 19
Confirmed
__________________
Check, Amt
__________________
Charged, Amt
__________________
Entered, Date
__________________
For Internal Use
Only
Please No E-Mail
Registrations!
Registrations
transmitted via
e-mail are void.
Do Not Email
P.O. Box 406,
Merrill, WI 54452
Mail To...
715-536-3616
FAX To...
Your credit card information
is secure when you register
with RPM. The RPM FAX line
uses no third party or FAX-toe-mail conversion. Your
information is secure at all
times in our offices.
Secure FAX
FAX
State
Zip
Charge
Security Code
Signature
Date
_____________________________________________________________________________________________________
SIGNATURE: I hereby agree to terms & condition at the right, registration fees, and charges to my credit card.
Expiration Date
_________________________________________________________________________________________________________________
Card Number
______________________________________________________________________________________________________
Name On Card
______________________________________________________________________________________________________
Register Online: www.rpmpromotersworkshops.com
Check
Total Fees (US Dollars)........................
_______________________________________________________
5th Registrant
$240
_______________________________________________________
4th Registrant
$240
REGISTERING EMPLOYEES: Track employees, association officials, touring series officials who attend without
their track owner or promoter, president, must pre-register using this form. Such personnel may not register at
the door. The RPM Workshops cannot guarantee acceptance of at-the-door registrations. At-the-door
registrations are non-refundable.
E-Mail Address
Only applications with e-mail provided above receive confirmation of
receipt of this application and of credentials
______________________________________________________
Telephone
______________________________________________________
City
______________________________________________________
Mailing Address
______________________________________________________
Contact Name
_______________________________________________________
3rd Registrant
$240
_______________________________________________________
2nd Registrant
$240
______________________________________________________
Track/Series/Club/Firm
_______________________________________________________
Owner/Promoter/First Registrant
$240
Duplicate this form as necessary for multiple Workshop or personnel applications
Credentials Requested For...
Feb. 20-22, 2012
Speedweek Workshop:
Deadline, Feb. 8, 2012
______________________________________________________
Please Print Legibly All Information
Track or Organization
Dec. 5-7, 2011
Reno Workshop:
Deadline, Nov. 22, 2011
Select Workshop, Provide Complete Track Information, Names In Party
Applications by postal mail, FAX, or e-mail, after deadlines are void. Late applicants are not excluded and are welcome, but may
apply on site as “at-the-door” registrants at a fee of $290 per person.
Admission to the RPM Promoters
Workshops is limited to authorized
members of the motorsports industry.
This registration is offered only to
weekly-schedule oval track and dragstrip
promoters (and owners, lessees,
managers, etc.) and their designated
staff members, officers of racing
associations and touring series and their
designated staff members, promoters of
specialty motorsports events and their
designated staff members and the
motorsports press. Decisions regarding
eligibility to register and attend are
solely within the discretion of
Workshops management. Workshops
management reserves the exclusive right
to offer registration to other individuals.
Workshops management, in all
instances, reserves the right to decline
registration and admission at these
private meetings. Receipt or possession
of this application does not imply or
constitute a right of admission or a right
to participate in the Workshops. The
registration fees here are offered to race
facility owners, lessees, promoters,
managers, association officers and their
staff. Participation by commercial firms
shall be through commercial registration
only, as detailed in the solicitation of
such firms.
REFUNDS AND DEADLINES: Preregistrations not accepted after deadline
dates. Fee refunds are made upon
written request, following the
Speedweek Workshop. Fees may also be
credited toward registration at
subsequent Workshops. If a registrant
attends any meeting session, he or she
is ineligible for refund. All refunds are
subject to 10% handling charge.
Substitutions accepted only prior to
registration deadlines. Substitutions are
not accepted at the door. All at-the-door
registrations, new or substitute, will be
charged at-the-door registration fees.
PRE-REGISTER, PLEASE: Fees shown on
this application are for PREREGISTRATION ONLY. Pre-registering
saves you money (at-the-door
registrants will be admitted at the flat
rate of $290 per person).
WHO IS ELIGIBLE TO REGISTER:
Terms/Conditions
39th Annual RPM Promoters Workshops Credential Application--Reno 20111/Speedweek 2012