ETC Exhibition

About Messe Planning Ltd.
“Messe Planning will be your reliable partner to create a presence of companies from Korea to your trade fairs.”
Messe Planning was founded in 2004 and has been responsible for the successful marketing of exhibitions
throughout the world.
We have been promoting more than 20 international trade fairs to the Korean business community for over
10 years and acts as an intermediary between Korean companies and foreign fair organizations.
From a FAIR ORGANIZER’s perspective, we serve as the main contact for all Korean business community from
new and experienced exporters, provincial trade development organizations and trade associations and with
all levels of Korean government interested in participating in the worldwide trades show program.
From an EXHIBITOR’s perspective, our business is helping clients succeed in the overseas markets by guiding
them through all stages of their foreign trade show participation. we help in all their planning steps towards
participation in our show program.
With our broad network of selected SUPPLIERS, we offer services such as: booth construction & design, preshow preparation, attendance procedure, hospitality, graphic & multimedia Planning, product shipping, and
many others arrangements.
What we do – For Organizer
Exhibition
- Overseas Exhibition Promotion *Out bound / In bound
- Organizing Exhibition
- Managing Exhibition
Conference/Seminar
- Managing Private/Public Launching Show
- Overseas Roadshow Consulting
Launching Show
- Organizing Conference
- Managing Conference
- Seminar Consulting
ETC
What we do – For Organizer
Whether you are looking for a representative to promote your event, support or work collectively with us to
organize events, we bring you extensive exposure in the Korean market via our integrated marketing
promotions including website, direct mail, e-mail and telemarketing.
We help attract exhibitors, high level attendees, speakers, sponsors and partners who play a major role
within the industry and exchange their ideas, insights and experiences.
Exhibition Marketing
- Provides show organizer with regular updates on the development and market conditions
of representing trade fairs.
- Update database of potential exhibitors/or sales leads and provide clients with easy access
to information, brochures and application documents on all representing events.
- Organize trade associations & provincial government assistance programs
or group pavilion to increase their participation.
- Press releases, arranging contra barter deal with relevant media to maximize exposal.
Report Sales Activity to the Organizer
- Report promotional activities undertaken.
And other
- Organizing delegates
What we do – For Exhibitor
1 2 3 4 5
Pre-Exhibition
Communication
To Organizer
On
On-site
Supporting
Sup
Post
Exhibition
O
Other
Services
Se
Pre-Exhibition
On-site Supporting
- Developing exhibition strategies
- Trend consulting
- Exhibition analysis
- Choosing the right exhibition
- Strategic space allocation
- Client communication
- Project planning
- Establishing & controlling budget
- Space design/Graphic design
- Display plan/Decoration
- Multimedia production
- Pre-visitor promotion
- Show organizer communication
- Local coordination/ Destination management
- Hospitality & Event
- Stand construction
- Onsite visitor promotion
- Stand personnel training
Communication to Organizer
Other Services
By being appointed as an agency of many exhibition organizers,
we provide accurate and related information to exhibitors that
expect to participate in suitable events.
- Organizing Local Trade Fairs and Launching Your Brand Show
- Exhibition Management Service as an Official Service Provider
Post Exhibition
- Post exhibition analysis (exhibition ROI),
- Compile and analyze all feedback related to the exhibition
How we work
Cooperation
For many years, Messe Planning has developed high-level relationships
with show organizers and trade associations. We also work closely with
Korean government departments including the Ministries and its
subsidiary organizations such as KOTRA, KITA, Technoparks, SME
supporting organizations and provincial governments subsidizing
companies for overseas trade mission.
Knowing how these bodies work and having a deep understanding of
their priorities ideally places us to work with businesses, especially
government supported organizations, who are looking for an event
and exhibition management company. We are highly experienced in
creating on such activities on a global level.
How we work
CRM System
The diagram below shows how CRM System works to recruit exhibitors
for the tradeshows we represent. Over 560,000 database has been
gathered through multiple data sources and stored in a centralized
location. To maximize the efficiency, the database is uploaded to
CRM after cleansing and eliminating duplicate data. We maintain
and analyze (along with the sales team) a strategic target marketing
database with defined industry segments categorized by industry code,
size of company, key contact position, etc. Based on the targeted
database, the sales team generates leads, target top customers,
manage marketing campaigns and drive sales through several
campaign channels linked with CRM System.
CRM Integrated Contact Center
The CRM is integrated with contact center. Targeted potentials are
assigned to the telemarketers. Organized and managed outbound
calling campaigns are carried out for leads generation. The maximum
number of calls the contact center can take each day is 300.
Partners
Overseas Partner
Government-affiliated Organizations
Clients / Exhibitors
Current Project
Industry Sector : ICT, Electronics, Software
Mobile World Congress
Mobile World Congress Shanghai
February/March, Every Year
Fira Gran Via | Barcelona, SPAIN
June/July, Every Year
Shanghai New International Expo Centre
(SNIEC) | Shanghai, CHINA
*The world’s greatest Mobile Communications
Conference and Exhibition
*The world’s greatest Mobile Communications
Conference and Exhibition
GSMA’s Mobile 360
4YFN – 4 years From Now
February/March, Every Year
FIRA Montjuic | Barcelona, SPAIN
*Mobile Communications Conference
and Exhibitionfor startup companies
Every Year
1) North America, Atlanta
2) Middle East, Dubai
3) Africa Cape Town
4) Europe Brussels
*The Mobile 360 Series of events are the SMA’s
one- to two-day conferences held around the globe,
with a specific focus on regional issues or
current industry topics
International CES
Connect.W
January, Every Year
Las Vegas Convention Center
Las Vegas, USA
November, Every Year
DDP | Seoul, KOREA
*An internationally renowned electronics
and technologytrade show, attracting major
companies and industryprofessionals worldwide
*Global ICT Partnership Program
with Global Operators and SME Exhibitors
Current Project
Industry Sector : Consumer Goods, Food, Foodstuff
PLMA’s World of Private Label
International Trade Show
PLMA’s Store Brands
Reality Trade Show
May, Every Year
RAI Exhibition Center
Amsterdam, NETHERLANDS
November, Every Year
Rosement Convention Center
Chicago, USA
*The world’s largest Private Brand tradeshow
*PLMA’s Private Label Show in Chicago
Shanghai Private Label Fair
KBIS ; Kitchen & Bath Industry Show
December, Every Year
Rosement Convention Center
Chicago, USA
January, Every Year
Las Vegas Convention Center
Las Vegas, USA
*PLMA’s Private Label Show in Chicago
* The world's largest international trade event
dedicated to the kitchen and bath industry
Current Project
Industry Sector : Automobile, Auto parts, Auto Accessory
CIAACE
All in Tuning
February / March, Every Year
China New International Exhibition Center
Beijing, CHINA
June, Every Year
China New International Exhibition Center
Beijing, CHINA
*The world’s largest Private Brand tradeshow
*Auto Tuning Industry Exhibition
Tyrexpo Asia
Indo Automotive
March, Every Year
Singapore Expo | Singapore
September, Every Year
Jakarta Int’l Expo Kemayoran
Jakarta, Indonesia
*As Asia's most international and longest
established tyre industry event, Tyrexpo Asia
has grown steadily in size and popularity
*Indonesia Automotive Industry Exhibition
Current Project
Industry Sector : Basic Industry, Key Industry – Automation, Plastic, Assurance and ETC
FAKUMA
Control
October, Twice in three years
Messe Friedrichshafen
Friedrichshafen, GERMANY
May, Every Year
Messe Stuttgart
Stuttgart, GERMANY
*World Top Class, Plastic Industry Exhibition
*Quality Assurance Industry Exhibition
Blechexpo
MOTEK
November, Biannual
Messe Stuttgart
Stuttgart, GERMANY
October, Every Year
Messe Stuttgart
Stuttgart, GERMANY
FlowEx China
AQUATECH China
June, Every Year National (Shanghai) Center
for Exhibition and Convention
Shanghai, CHINA
June, Every Year National (Shanghi) Center
For Exhibition and Convention
Shanghai, CHINA
*Top Quality International Exhibition for Pumps,
Valves and Pipes
*International Exhibition & Conference on
Water Technology
Reference
Mobile World Congress - Barcelona, Spain
15
KOTRA Pavilion in 20
SK telecom in 2015
KITA Pavilion in 2015
Crucialtec in
2015
Reference
Mobile World Congress Shanghai / Mobile Asia Expo
KAIT Pavilion in
2013
KAIT Pavilion in
SK telecom in 2014
KAIT Pa
vilion in
2012
2014
Reference
PLMA
aT center Pavilion in 2013, Amsterdam NETHERLANDS
KOTRA Pavilion in 2013, Amsterdam NETHERLANDS
OKF in 2013,
Amsterdam NE
THERLANDS
KOCA Pavilion in 2010, Chicago USA
Reference
CIAACE
Bullsone in 2015
Changwon Univ, Gyeongnam Pavilion in 2015
Galaxy Car-mat
Korea in 2015
Changwon Univ, Gyeongnam Pavilion in 2014
Reference
ETC – Korea Pavilion
re
KITA Pavilion in 2013, EPIF Singapo
KITA, DIP
Pavilion
in 2010,
CES Las
Vegas
KITA Pavilio
n in 2013, E
Korea Pavilion in 2008, Security Essen
PIF Singapo
re
Reference
Conference
Agilent Measurement Forum 2012, Seoul KOREA
SK hynix M
obile Soluti
on Day 20
15, Shenzh
en CHINA
PL Day 2014, Seoul KOREA
Hankook Dealer Conference 2012, Jakarta INDONESIA
Korea’s Gateway to the Global Market
with your reliable partner
Messe Planning Ltd.
www.messepl.com
4F, 4-3, 17-gil, Hakdong-ro, Gangnam-gu, Seoul 135-010 Korea
Tel. +82-2-516-0898 | Fax. +82-2-539-9785 | Email: [email protected]