Ticketmaster Canada delivers your Audience!

Transcription

Brian Himel
Vice President, Advertising & Sponsorship Sales
[email protected]
416.345.9200 ext.5205
www.ticketmaster.ca/media
Ticketmaster Canada delivers your
Audience!
Ticketmaster advertising opportunities provide you with the ability to directly
reach ticket purchasers at home, in person, and online across the country.
GO LIVE AND GET LOUD WITH TICKETMASTER!
We reach your audience, delivering a property that your audience is
passionate about - entertainment.
A SNAPSHOT OF TICKETMASTER CANADA:
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Canada’s largest authorized ticketing agent delivering your message to Ticketmaster's Live Entertainment customers!
Over 14 million tickets sold annually, by more than 300 ticket agents and 800 collective staff at 7 regional call centers
(Toronto, Ottawa, Calgary, Winnipeg, Edmonton, Red Deer, Vancouver, Quebec); Ticketmaster’s National Website, and at
more than 200 Ticketmaster outlets nationally!
Additional opportunities are available in Quebec through Admission and Admission.com
Tickets sold for Concerts, Sports, Arts, Family, Special Events, Music & Opera, Dance & Theatre!
A SNAPSHOT OF TICKETMASTER WORLDWIDE:
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The exclusive ticket service for hundreds of leading arenas, stadiums, performing arts venues and theatres!
Provides convenient access to tickets for more than 350,000 events a year, including a broad range of concerts, sports,
family entertainment, performing arts, and movies!
Sells more than 75 million tickets valued at more than 3 billion dollars! 3,400 retail Ticket Centre outlets; 16 worldwide
telephone call centers; and ticketmaster.com!
Serves more than 5,000 clients U.S, South America, Canada, Mexico, Europe, and Australia! Tickets for more than 350
professional sports teams worldwide, including the 100 NFL, NHL, NBA, WNBA and more!
OUR PRODUCTS
Ticket Backs
On-hold Advertising
Our most popular vehicle - over 14 million distributed
annually!
Customers listen to your message while waiting!
Ticket Wallets
Seats & Sites Magazine
High-impact, distributed with all ticket orders!
Regional entertainment guides can carry your ad!
Direct Mail
Ticketmaster.ca
Slip your message or coupon in with mailed tickets!
Target your ad to browsers and buyers!
Custom Opportunities
ticketFast
Let's build a custom campaign for you!
Your message on print-at-home tickets!
Ticketmaster Canada Targetmarketing
Page 1
Brian Himel
[email protected]
416.345.9200 ext.5205
Targeting Opportunities
By Category:
MUSIC
SPORTS
ARTS
FAMILY
MORE
Rock
Popular
Country
Folk
R&B
Soul
Hip Hop
Classical
Jazz/Blues
Hockey
Football
Baseball
Basketball
Curling
Tennis
Wrestling
Lacrosse
Golf
Theatre
Ballet
Dance
Opera
Musicals
Dinner Theatre
Symphony
Recitals
Circus
Ice Shows
Equestrian
Holiday Events
Rodeos
Fairs
Amusement Parks
Comedy
Trade Shows
Raves
Night Clubs
Seminars
Lectures
Readings
By Venue:
Ticketmaster sells tickets for the following venues, plus hundreds more!
BC:
ALBERTA:
MANITOBA:
ONTARIO:
QUEBEC:
Agrodome
Arts Club Revue
Arts Club Theatre
BC Place Stadium
Chan Centre For The
Performing Arts
Christ Church Cathedral
Club Sonar
Commodore Ballroom
General Motors Place
Kelowna Memorial Arena
Merritt Mountain
Molson Indy
Orpheum Theatre
Pacific Coliseum
Performance Works
Plaza Of Nations
PNE Agridome
Prince George Colsieum
Prince George Multiplex
Queen Elizabeth Theatre
Rage
Richards On Richards
Ryerson United Church
Skyreach Place
Sport Mart Place
St Andrews Wesley
Church
Stanley Theatre
Starfish Room
Van East Cultural Centre
Vancouver Convention &
Exhibition Center
Vancouver Playhouse
Vanier Park
Vernon Rec Centre
Vogue Theatre
Waterfront Theatre
Back Alley
Betty Mitchell Theatre
Big Secret Theatre (The
Arts Center)
Burns Stadium
Calgary Convention Ctr
Calgary Exhibition &
Stampede
Eckhart Gramate Hall
Engineered Air Theatre
Jack Singer Concert Hall
John Dutton Theatre
Library
Macewan Hall Ballroom
Martha Cohen Theatre
Max Bell Centre
Max Bell Theatre
McMahon Stadium
Pallser Hotel
Pengrowth Saddledome
Pumphouse Theatre
Southern Alberta Jubilee
Auditorium
Stampede Corral
Stampede Grandstand
University Theatre
Commonwealth Stadium
Myer Horowitz Theatre
Northern Alberta Jubilee
Auditorium
Northlands Agricom
Northlands Silver Slipper
Red's-West Edmonton Mall
Shaw Convention Centre
Skyreach Centre
The Joint
The Rev
Walterdale Theatre
Yardbird Suite
Birds Hill Park
Canwest Global
Park
Centennial Concert
Hall
Days Inn
Stagedoor
Franco-Manitobain
Cultural Centre
Gas Station
Theatre
Le Rendez-Vous
Pantages
Playhouse
Theatre
Prairie Theatre
Exchange
Rady Jewish
Community
Centre
Royal Albert Hotel
The Pyramid
Victory Lane
Speedway
Walker Theatre
West End Cultural
Centre
Westminister
United Church
Winnipeg Art
Gallery
Air Canada Centre
Barrie Molson Centre
Brampton Centre for Sports
and Entertainment
Canada's Wonderland
Canadian Museum of
Civilisation
CNE
Copps Coliseum
Elgin Wintergarden Theatre
Centre
Guelph Sports and
Entertainment Centre
The Guvernment
Hamilton Place
Hershey Centre
Hummingbird Centre for the
Performing Arts
Kingswood Music Theatre
Lansdowne Park
Lee’s Palace
Maple Leaf Gardens
Massey Hall
Molson Amphitheatre
Molson Park
Mosport International
Speedway
National Arts Centre
New Yorker Theatre
Oshawa Civic Auditorium
Roy Thomson Hall
Stratford Festival
Toronto Centre for the Arts
The Warehouse
Varsity Arena & Stadium
Waterloo Recreation
Complex
Bourbon Street Nord
Café Campus
Casino de Hull
Casino de Montréal
Cégep de St-Jérôme
Centre Saydie Bronfman
Cheval Théâtre
Cirque du soleil
Concordia Concert Hall
Cornwall Civic Complex
Festival juste pour Rire
Foufs
Grand Prix F1
Kola Note
Musée des Beaux-Arts de
Montréal
Maison de la Culture
Frontenac
Maison Hantée
Maison Théâtre
Métaforia
Métropolis
Molson Centre
Monument National
Musée du rire
Place-des-Arts
Salle André Mathieu
Salle Jean Grimaldi
Salle Pauline Julien
Salle Pierre Mercure
Spectrum
St. John's Civic Centre
Tennis Canada
Théâtre de la Ville
Théâtre de Quat'Sous
Théâtre Denise Pelletier
Théâtre Hector Charland
Théâtre Prospéro
Université McGill
Page 2
Brian Himel
[email protected]
416.345.9200 ext.5205
Ticketmaster Ticket Backs
Ticket Backs are our most popular
advertising vehicle. Over 14 million
System tickets are sold nationally every
year, through 300 ticket agents at 7
regional call centres, more than 200
Ticketmaster Outlets, and through
ticketmaster.ca.
¤ Tactical Execution:
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Brand building/Awareness
campaigns
Product Launches/Promotions
Drives Consumers to “react” to your advertising
Co-promotions/Bounce Backs
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¤ Rationale & Benefits:
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Target your advertising message by geographical region
Targeted, efficient media buy reaching specific demographic
Reach “active consumers” who are spending money on “entertainment”
Terrific frequency buy as consumers typically purchase tickets 3 months prior to event, present ticket at venue
and retain as a collectible
Rates & Specs
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Geographic Scope: National and Regional opportunities
Dimensions: 5” x 1 3/8” – 4 Colour Process
Annual Production: 14 million tickets annually
Annual Sell through: 14 million tickets
History / Sell Through: Sold to capacity for the past 9 years
Rates: 3.5 - 5 cents each / $35 - $50 CPM (min quantity - 150,000)
Advertiser can alternate two different messages per region
Page 3
Brian Himel
[email protected]
416.345.9200 ext.5205
Ticketmaster Ticket Wallets
Over two million 4 panel and 6 panel custom
Ticket Wallets are distributed annually through
7 regional call centres and more than 200
Ticketmaster Outlets. Length of distribution
and targeting determine the total number of
ticket wallets required for your specific
campaign. Opportunities are available based
on geographic targeting, venue targeting,
outlet distribution, credit card/ phone
order/internet customer targeting, and genre
targeting- sports, arts, family, theatre, with
quantities ranging from 50,000- 2,000,000
depending on your objectives.
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Brand building/Awareness campaigns
Drives Consumers to “react” to your
advertising
Co-promotions/Bounce Backs
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Advertisers ability to own the entire Ticket Envelope
Specific envelopes can be distributed to ticket purchasers of specific venues
Envelopes can be distributed by Ticketmaster outlet locations
Enhancement to existing promotional programs-used as an alternative vehicle in the promotions media mix.
Image based vehicle reinforcing premier sponsor of entertainment, arts and sports
Ability to customize geographic distribution
Terrific frequency buy as consumers typically purchase tickets 3 months prior to event and present at venue.
Rates & Specs
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Geographic Scope: National and Regional opportunities
Dimensions: Folded size – 3 ¼” x 6 ½”
Annual Production: 3.5 million ticket envelopes
Annual Sell through: 3.5 million ticket envelopes
History / Sell Through: Sold to capacity for the past 10 years
Rates: 30 - 45 cents each, 4 and 6 panel wallets / (min quantity - 50,000)
Page 4
Brian Himel
[email protected]
416.345.9200 ext.5205
Direct Mail and Inserts
Annually, Ticketmaster delivers
hundreds of thousands of envelopes by
mail and courier through our regional
call centres. Your custom insert or
coupon can be included with the
customers' tickets to reach your target.
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Coupons
Product launches/promotions
Target distribution by venue or artist
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Ability to customize regionally
Direct consumers to react to your offer
Redemption of offers may be in close proximity to the event
Targeted, Efficient Media Buy reaching specific Demographic
Tactical creative relevant to the event the Ticketmaster consumer has purchased tickets
Rates & Specs
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Description: Have your insert delivered in the same envelope as the customers ticket purchase
Geographic Scope: National and Regional distribution opportunities
Demographic Profile: Credit Card Holders who have ordered their tickets by phone, or online, and receive
tickets via courier or mail
Rates: 12 cents each, and supplied by client
Page 5
Brian Himel
[email protected]
416.345.9200 ext.5205
On-hold Advertising
Ticketmaster's regional call centres receive hundreds of
thousands of calls every month. Your audio ad can be placed
in rotation in our on-hold message, and will be heard by
customers when in queue to purchase tickets!
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Re-enforce your Ticketmaster campaign
Announce your product launch or sampling program
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Ability to customize regionally on a monthly basis
First introduction to Ticketmaster/Advertisers Promotion
Tactical creative relevant to the Entertainment experience
Rates & Specs
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Description: First point of contact for consumers prior to ticket purchase - 30 second customized spot with a
maximum of 4 advertisers messages rotated monthly
Geographic Scope: National with Regional overlays (7 Regional Call Centers – customized message per
region)
Demographic Profile: Credit card holders who receive tickets via courier or mail
Average Number of Monthly Listeners: 200,000
History / Sell – Through: Sold through to capacity for last 9 years
Rates:
Ontario- $3000 per month
BC- $2000 per month
Alberta- $2000 per month
Page 6
Brian Himel
[email protected]
416.345.9200 ext.5205
Seats & Sites Magazine
Ticketmaster's hot Ticket Buyer's guide is a multipurpose tool for the event-goer. This glossy mag
features seating plans for all major venues, ticket
buying tips, guides to attractions, clubs and
neighbourhoods in and around Toronto, and could
include your ad! Also included is the Bonus
Savings Book, which can feature your coupon!
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May customize size, distribution,
dimensions, page count, etc. to meet
entertainment, sports and arts advertising
initiatives
Retail In-pack with Instant Wins and copromotions
Employee / Dealer / Licensee Incentives
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Invaluable tool as consumers retain and refer to book for months and years
Reinforces position as premier sponsor of entertainment, arts and sports
Ability to customize national and /or regional distribution
Will assist consumers in accelerating ticket-buying process
Rates & Specs
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Acquisition: Consumers purchase for $5.00 with ticket purchase via telephone or on-line
History: Inception 1997 to Present. (Currently producing 9th edition - average 33 pages per issue.)
Geographic Scope: Regional – Ontario, B.C., Alberta
Frequency / In-Market Timing: Published annually, released in November
Ticketmaster Distribution: 20,000-40,000 per region
Dimensions: 5 ¼” x 8”, 4/4 colour process
Rates: $4000-$6000 per full page ad per regional edition.
Page 7
Brian Himel
[email protected]
416.345.9200 ext.5205
Seats & Sites Magazine Bonus Savings Book
Coupon offers are provided as a gift
with purchase of the Seats & Sites
magazine!
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Tremendous branding vehicle
as Ticketmaster will super-impose Corporate or brand logos on each respective coupon in the book
May customize size, distribution, dimensions, page count, etc. to meet entertainment, sports and arts coupon
initiatives
Retail In-pack with Instant Wins and co-promotions
Employee / Dealer / Licensee Incentives
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Invaluable tool as consumers redeem the coupon offers prior to expiry
High perceived value (premium) as consumers receive the bonus book when they purchase the $5.00 Seats &
Sites magazine
Ability to customize national and /or regional distribution
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Rates & Specs
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Acquisition: Consumers receive as a GWP when they purchase a Seats& Sites magazine
Consumer Value: Dependant on offers
History: Inception 1997 to Present. (Currently producing 6th edition - average 20 pages per book with 8
different Licensee 2-for-1 offers)
Geographic Scope: Regional – Ontario, B.C., Alberta
Ticketmaster Distribution: TBD based on distribution by region
Dimensions: 2 ½” x 5 ¼” , 4/4 colour process
Rates: TBD based on distribution per region.
Page 8
Brian Himel
[email protected]
416.345.9200 ext.5205
Ticketmaster.ca
Hit your target on line. The Ticketmaster National website is an effective way
to link your product or service with the world of Canadian entertainment.
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Run of site
Geo Targeted regional pages
Category target by sports, concerts, family and arts
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Hot link and clickthrough consumers to a specific destination
Tactical creative relevant to the Ticketmaster ticket purchaser
Use as entry point for contests and promotions
Click-through to micro sites
Rates & Specs
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Geographic Scope: Worldwide, with www.ticketmaster.ca specifically designated to Canadian marketplace
Demographic Profile: Credit card holders who receive tickets via courier or mail
Annual Sell through: Currently 45% of all Ticketmaster sales occur on-lineTotal Number of Unique
Visitors: 800,000 monthly
Total Number of Page Views: 50 Million monthly
Rates: $15.00-30.00 CPM
Page 9
Brian Himel
[email protected]
416.345.9200 ext.5205
ticketFast
Ticketfast is a new, innovative addition to the ticketmaster.ca
buying experience. Consumers can choose to print their tickets
themselves on a standard sheet of paper, rather than standing in a
will call line or waiting for tickets to be mailed. Each ticket contains
the customers name, account number, and partial credit card
number. The full- page ticket has extra space for seating charts,
directions, and advertising and promotional opportunities. The
unique barcode printed on the ticket is scanned at the venue
verifying ticket validity automatically.
Now customers can order their tickets online at
www.ticketmaster.ca, and print their tickets at home for events at
the National Arts Centre in Ottawa, the Hummingbird Centre for the
Performing Arts in Toronto, Casino Rama, the New Yorker Theatre
in Toronto, and GM Place in Vancouver – with more venues to be
added in the future!
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Brand building/Awareness Campaigns
Drive Consumers to react to your advertising
Co-promotions and Bounce Backs
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Target your advertising based on reaching Ticketmaster customers who have purchased tickets online, and print
their tickets at their leisure on an inkjet or laser printer at home or work.
Rates & Specs
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Geographic Scope: Selected venues across Canada
Dimensions: 3.25” x 3.25”
Specs: Photos/bitmap images are not suggested due to filesize restrictions; suggested AI or EPS vector
format with all fonts converted to lines, high contrast
Rates: TBD
Page 10
Brian Himel
[email protected]
416.345.9200 ext.5205
Other Opportunities
There’s a host of exciting customized sales promotion options available through Ticketmaster, www.ticketmaster.ca,
Admission and admission.com.
¤ Examples:
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Gift Certificates as licensee, trade & sales force incentives!
Free tickets & private boxes as consumer/licensee prizing!
Product advertising/sampling at Ticketmaster outlets - Tickets, and Gift Certificates!
Traffic drivers via ticket backs, print my own, and all Ticketmaster sponsorship properties
Regional, National, Continent Wide or Worldwide Promotion Options!
Ticketmaster Canada is currently offering a FREE Direct Mail opportunity for selected advertisers!
Our new Added Value Initiative gives you the chance to distribute your offer or coupon to Ticketmaster customers who
purchase our Toronto-area Ticket Buyer's Guide, Seats & Sites! This distribution opportunity is provided to you at no
cost.
Details
We're looking for real added value to help increase our customer base. Your offer will be used as an upsell feature in our
agent pitch, either as a specific feature or part of a value package, depending on the offer. We will select offers based on
their appeal and value to Ticketmaster customers.
Distribution
Coupons will be distributed in envelopes mailed directly to customers with the magazine. These credit card customers
have purchased the magazine with tickets by telephone, or directly online.
Specifications
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Inserts to be supplied by client.
Maximum flat size: 3-1/4" x 6-1/4"
Maximum weight: 5 grams
More information
For more information or to submit your offer, please contact Brian Himel by email at [email protected] or by
phone at 416-345-9200 ext.5205.
Page 11

Ticketmaster Canada delivers your Audience!

Transcription

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