VISTA – A Ticketmaster Product
Transcription
VISTA – A Ticketmaster Product
VISTA – A Ticketmaster Product ONE SYSTEM FOR YOUR VISITOR MANAGEMENT AND TICKETING NEEDS V ISTA is a comprehensive visitor management software solution that features superior ticketing, customer relationship management and extensive event scheduling tools with the benefits of Ticketmaster’s product suite and marketing research. “ VISTA brings the entire museum together. It keeps the internal lines of communication open and enables us to clearly see the big picture. —Susan Marenoff, Executive Director, Intrepid Sea, Air & Space Museum ” Sell More Tickets VISTA allows you to build and maintain a detailed visitor database composed of groups, individuals and members. In addition, it gives you tools to send customized emails and letters to visitors, schedule callbacks, log visitor correspondence and record detailed account information. Create compelling and targeted marketing campaigns by tracking visitor buying behavior Make informed decisions about your events using Visitor Relationship Management, including visitor profiling Easily sell and renew memberships and scan member cards while capturing all relevant visitation information Promote offers to customers through bulk HTML or text emails using the VISTA Campaign Manager email marketing solution • Increase your marketing reach through promotion of your events on the museum page on Ticketmaster.com and in TicketAlert emails • • • • 1 Seamless integration with your website through co-branded pages 2 Customize the type of information you want visitors to see 3 Market events with custom images of your venue or exhibit 4 “Buy Tickets” links direct visitors to the event calendar with available dates and times 5 Capture incremental ticket sales through a partnership with Evite.com, which gives purchasers the option to email invitations to friends 1 3 2 4 5 Image provided by The Fine Arts Museums of San Francisco © 2005 Ticketmaster. All rights reserved. Streamline Operations FEATURES VISTA allows you to run your organization more efficiently by creating a centralized database and calendar of events for your entire organization, and providing tools that give your staff more time to focus on your visitors’ needs. Ticketing • Full service ticketing via the Internet, Contact Centers and Front Desk • Private-labeled or co-branded webpages for online transactions • TicketFast email ticket delivery technology • Real-time tracking and updating of ticket inventory • Intuitive touchscreen Front Desk interface • Ticket scanning for attendance tracking and access control • Plan events more efficiently with built-in resource scheduling tools for facilities, personnel, and equipment • Rapidly ticket walk-up visitors as well as those with reservations via the Front Desk check-in system with intuitive and customizable graphical interface with touchscreen technology • Track and regulate visitor flow using wireless scanners and barcoded ticket technology at entry locations • Streamline ticket sales and distribution via TicketFast email delivery Sample VISTA Calendar Benefit from Integration and Local Support VISTA has developed into a robust system by continuously adding new features and functionality requested by clients. Ongoing system enhancements are provided to clients with current support contracts at no additional cost. You can learn all the ins and outs of the VISTA system by participating in a regional training workshop, and customer care is available seven days a week from Ticketmaster’s nationwide network of technical, operational, and marketing specialists. Frequently Asked Questions How does VISTA manage ticket inventory for timed ticketed events? When buying a ticket through any sales channel, its availability is verified in real time with your VISTA database prior to completing the sale. In addition to ticket availability, VISTA also checks for resource availability (i.e. room or personnel) and can validate membership information prior to its sale. What type of support does VISTA offer for advanced group sales? VISTA keeps a database of your groups to allow for easy retrieval of all related group information. The query tool helps you quickly find available events that meet the group’s requirements, and group sales reports contain detailed information, such as grade levels and number of students in a school group. Event and Resource Management • Graphical calendar-based interface for effortless navigation • Automatic updates of current event information • Query availability of resources attached to events • Schedule and manage personnel, facilities and equipment Visitor Relationship Management • Visitor survey capabilities at point-of-sale • Direct access to customer touchpoints and demographical information • Configurable marketing codes and interest groups to grow visitation • Targeted correspondence to members, visitors, and donors • Customizable emails, letters, and labels with user-defined fields • Customer contact management including scheduling callbacks Reporting • Over 130 standard reports • Custom reports with a built-in report writer • Third party software integration via ODBC • Export files to Microsoft® Excel®, Adobe®PDF and others VISTA IS USED BY OVER 400 CLIENTS WORLDWIDE SALES CONTACT For more information on VISTA send an email to: [email protected] or call 800-296-8464. v.072005
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