taloustutkimus oy
Transcription
taloustutkimus oy
toy taloustutkimus oy Foreign Tourists on a Snow Holiday in Finland 2003 The Finnish Tourist Board 17.01.2003 - 16.04.2003 This report is meant for the use of client only. The report or parts of it must not be given to other parties or be published without the consent of the agency. If an agreement of publication is made the name of the agency must always be mentioned. Christel Nummela, Jari Pajunen 21.05.2003 The Finnish Tourist Board 1 Foreign tourists on a snow holiday in Finland 2003 TABLE OF CONTEST 1 INTRODUCTION ... .................................................................................. 2 1.1 The Objectives of the Study........................................................... 2 1.2 Data Collection .............................................................................. 2 1.3 Target Group ................................................................................. 2 1.4 Fieldwork and Field Period ............................................................ 2 1.5 Data Analysis and T-test................................................................ 2 2 SUMMARY 3 SUMMARY OF RESULTS ........................................................................ 5 3.1 Information Sources ...................................................................... 5 3.2 Reservations and Trip Planning..................................................... 5 3.3 Other Considered Destinations...................................................... 6 3.4 Vacations taken during the past Three Winters ............................. 6 3.5 Adjectives to describe a Snow Holiday Trip ................................... 7 3.6 Activities During the Trip................................................................ 8 3.6.1 Activities............................................................................ 8 3.6.2 Impressive / Unforgettable Activities ................................. 8 3.6.3 Activities in relation to the Skills ........................................ 9 3.6.4 Familiar Activities .............................................................. 9 3.6.5 Other Possible Activities.................................................. 10 3.6.6 Satisfaction with Different Activities................................. 10 3.6.7 The Quality of Activities................................................... 11 3.6.8 Snow Ploughed Routes in Finnish Nature ....................... 11 3.7 Slopes at the Vacation Destination .............................................. 12 3.8 Impressive Finnish Nature ........................................................... 12 3.9 Winter Vacation in Southern or Central European Ski Resorts .... 13 3.9.1 Going on Vacation to Southern or Central European Ski Resorts ..................................................................... 13 3.9.2 Winter Vacation in Finland vs. Winter Vacation in Southern or Central European Ski Resorts ..................... 13 3.10 Winter Vacation in Swedish and Norwegian Ski Resorts ............. 14 3.11 Overall Satisfaction with the Trip ................................................. 14 3.11.1 Satisfaction with Different Aspects of the Trip ................. 14 3.11.2 Possible Expected Services in Winter Vacation Destination ...................................................................... 15 3.11.3 Cultural Activities............................................................. 15 3.11.4 Discomfort / Negative Aspect during the Trip .................. 15 3.11.5 Expectations vs. Reality .................................................. 16 3.11.6 Recommendations ......................................................... 16 3.11.7 A new Trip to Finland ...................................................... 16 3.12 Making a Reservations and Traveling to Finland ......................... 17 3.12.1 Trip Reservation.............................................................. 17 3.12.2 Travelling to Finland........................................................ 18 3.13 Travel Companions ..................................................................... 19 3.14 Previous Trips to Finland ............................................................. 19 3.15 TV Channels, Newspapers, Magazines and Radio Channel ........ 20 .......................................................................................... 3 Sample Structure, Figures, Open-ended Responses, ADP-tables, Questionnaire in English Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 2 ______________________________________________________________________________________________ 1 INTRODUCTION This survey has been carried out by Taloustutkimus Oy on behalf of the Finnish Tourist Board. 1.1 Objective of the Survey The objective of this survey was to obtain information about tourists who spend their snow holiday in Finland. 1.2 Data Collection Method Data collection method was personal interviews in snow holiday resorts. 1.3 Target Group The interviewees were the snow holidaymakers in different winter holiday destinations, who had been in Finland at least two days. Target groups were the British, Germans and Russians (The A-countries from the Finnish Tourist Board's winter travel strategy) and the Dutch, Italians, Japanese and French (The B-countries from the Finnish Tourist Board's winter travel strategy). The aim was to interview 150 people from each A-country and 100 people from each B-country. The sample was loosely allocated in quotas for gender and age outlined in the Border Interview Survey. Interviews were conducted in English, German and French. The questionnaires were translated to each target language and if the language in question was not used, the respondent could be shown the questionnaire so he / she could read the questions in his / her own language. 1.4 Field Work and Field Period The interviews were conducted between January 17 and April 16, 2003 by 24 trained interviewers from Taloustutkimus. In total 858 interviews were conducted in the following destinations: Tahko (108), Levi (100), Saariselkä (277), Luosto (36), Salla (66), Riihivuori (9), Himos (40), Ounasvaara (86), Puijo (12), Koli (34), Mustavuori (25), Ellivuori (2), Isosyöte (8), Serena (1), Laajavuori (1), Ruka (16), Sappee (3), Häkärinteet (3), Harriniva (23), Suomu (2), Ylläs (5) and no destination information (1). 1.5 Data Analysis and T-test Taloustutkimus’ equipment and software were used for data analysis. T-test was used in analysis to test each background variable whether the results deviate from other respondent groups more than a random variability would be at 95% level of significance. An asterisk (*) next to a number implicates that the number is significant. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 3 ______________________________________________________________________________________________ 2 SUMMARY Travel agencies, previous trips to Finland and recommendations from friends and relatives were the main sources for gathering background information when planning the snow holiday in Finland. The timing between trip planning and reservations and the actual trip varied a lot: usually the gap was either 1 to 2, 2 to 3 or 3 to 6 months prior to traveling. One-fourth of the respondents had considered other ski / winter holiday resorts in Finland while planning their trip. Ylläs, Levi, Ruka and Himos were most frequently mentioned. One-fifth had considered ski / winter holiday resorts in other countries. Finland’s competitors were Sweden, Norway, Austria and France. Less than half of the respondents did not consider any other vacation destination as an alternative to the snow holiday in Finland. Less than half of the respondents had been on snow holiday during the past three winters. One-fifth had been on a beach vacation and one-fifth on a city break. Every sixth respondent had not taken a trip during the past three winters at all. The respondents described their previous snow holiday as active and peaceful, but also the words familiar, traditional, safe, clean, unique and new came up. Trendy and exotic instead were words that did not describe the previous snow holiday at all. This time, snow holiday in Finland was described with the same words, although adjectives such as peaceful, safe, clean, unique and new were mentioned more often. Over half of the respondents had gone to Sauna during this trip. Half had taken a walk in the nature and one third had done downhill skiing, cross-country skiing, participated a snowmobile safari and taken a dog-sledge ride. One fourth had been on a reindeer-sledge ride and one fifth had experienced campfire in the nature. 10 % of the study participants had gone snowboarding and/or visited a spa. Other activities mentioned were snowshoeing and ice fishing / fishing. Snowmobile safari, dog-sledge ride, downhill skiing and cross-country skiing were mentioned to be the most impressive activities. A clear majority thought that the activities they had participated in were in a relation to their skill level. Over half of the respondents had been downhill skiing sometimes in their past as well as been to Sauna. Half had cross-country skied, third had been sitting on a campfire in nature and visited a spa. One fifth of participants instead knew how to snowboard and do cross-country skiing based on their previous experiences. 10 % of the respondents had been on a reindeer- or dog-sledge ride. Almost all respondents thought the variety of activities was satisfactory and the quality of activities was good. Downhill skiers were satisfied with the expertise and friendliness of the lift staff as well as with the fact that it did not take long to get to the lifts. The slopes were said to be in good condition and the lifts very comfortable. The diversity of the slopes, the length of the runs and the height of the mountains have also met traveler’s expectation. The silence and snow were the two most impressive aspects in the Finnish nature in the wintertime. One third mentioned the wilderness and Aurora Borealis, 10 % commented on reindeers and the temperature (cold). Only few respondents mentioned darkness. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 4 ______________________________________________________________________________________________ During the past five years, half of the respondents had been spending their winter vacation in Southern or Central European ski resorts. A clear majority of them agree that a winter vacation in Finland differs from a winter vacation spent in the ski resorts in the Alps. Finland is said to be peaceful and quiet. Although it does not have high mountains, it offers different kind of landscape with more nature and activities to explore than just downhill skiing. Only few respondents had experienced the Swedish or Norwegian ski resorts within the past five years. Overall, the study participants were satisfied with their trip. People had positive experiences with traveling to Finland, sports activities, accommodation and having fun and good time in general. Restaurants and program services had met people’s expectations but more attention should be paid to the event services. The winter vacation destination usually had all the services the respondents had expected. Two respondents out of five did not find any inconveniences or negative aspects in regards to their trip. Some complained about expensive restaurant services and other services as well as long distances (e.g. difficult journey). Practically, every respondent stated that the trip has met their expectations well and almost everyone was willing to recommend Finland as a vacation destination to friends and family. Many study participants are planning on visiting Finland again within the next five years. Half of the respondents were on an organized tour. They had purchased the whole trip from a travel agency or a tour organizer. One fifth of the participants had purchased parts of the trip from a travel agency and done the rest of the planning and organizing themselves. The majority of the respondents had flown to Finland although especially the Russians seemed to prefer driving their own car. Over half of the air travelers had a connection flight in Finland but the layover seemed to have gone smoothly. Some complained the connection to be either too tight or too long. The respondents usually traveled with their family, relatives or friends. Some were on the road with their colleagues or even alone. Half of the travelers interviewed in this study had been to Finland before. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 5 ______________________________________________________________________________________________ 3 SUMMARY OF RESULTS 3.1 Information Sources (Figure 1) "Which information sources did you use when you were planning this trip?" Most of the trip planning was based on information gathered from travel agencies, previous trips to Finland and friends’ and relatives’ recommendations. Also marketing materials like advertisements and brochures, articles, books, radio or TV programs about Finland were common information sources. The younger respondents tend to get more information from the Internet while 35 – 54 year old travelers planned their vacation more often based on their previous trips to Finland. Older respondents instead like to have travel agency do their planning. Men referred to their previous trips to Finland more often than women travelers. The respondents from the different countries emphasize different sources of information when planning the trip. The Dutch like to use the Internet, they notice the advertisements and read brochures, articles and books about Finland. They also watch more TV and listen to the radio programs than other nationalities. The Germans tend to refer more often to previous trips to Finland while the British surf the Internet. The Japanese and French travelers prefer to use services from travel agencies. The Russian tourists have obtained information about Finland from their previous trips to the country and they also get recommendations from their friends. Respondents from single households rely more on friends’ recommendations as well as on articles, books, radio- or TV-programs about Finland. Couples either use the travel agencies or search the Internet, while families with children mentioned the previous trips to Finland as their primary source of information more often. 3.2 Reservations and Trip Planning (Figures 2 and 3) "When did you make the reservation for this trip?" "When did you start planning this trip?" The trip was usually booked 1 to 6 months before traveling. One fifth of the respondents has made the reservations 1 to 2 months before the trip, one fifth 2 to 3 months before the trip and one fifth 3 to 6 months before the trip. The Dutch booked their trip earlier - 3 to 6 months before traveling – than the Japanese, who have got their tickets about 1 to 2 months prior to the departure. The Russians did not make reservations at all because they usually drive to Finland with their own car. The timing between planning and making reservations does not differ very much at all. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 6 ______________________________________________________________________________________________ 3.3 Other Considered Destinations (Figures 4, 5 and 6) "While planning this trip, did you also consider other ski resorts?" "Which other Finnish ski or winter holiday resorts did you consider?" "Which other countries’ ski resorts did you consider?" "Why did you consider these destinations? (Other ski resorts / winter holiday destinations in Finland / other countries)" Over half of the respondents had considered other ski resorts / winter vacation destinations in general before choosing Finland. Instead, less than half told they had not considered other destinations at all. Especially the Dutch were very confident with Finland being their vacation destination. Quarter of the respondents had considered other ski / winter vacation resorts in Finland before choosing their current destination. Ylläs, Levi, Ruka and Himos were most frequently mentioned resorts. Mainly the Russians had other places in mind in Finland. About 20 % of the respondents – especially the British - had thought about going somewhere else for winter vacation. The countries considered were Sweden, Norway, Austria and France. Few study participants had considered spending their winter vacation in their home country and / or going to a city break instead. City vacation was most often considered by the Japanese tourists, younger travelers (15 – 24 years old) and single respondents. Italians and French as well as respondents with children had given consideration to spending winter vacation in their home country more often than others. Please see the attached open ended responses (Q15, pages 1 – 7) for reasons why travelers had considered other ski / winter vacation resorts either in Finland or in other countries. 3.4 Vacations taken during the past Three Winters (Figure 7) "What kind of vacations have you taken during the past three winter seasons?" Less than half of the respondents had been on a snow holiday during the past three years. One fifth had taken a beach vacation and one fifth had been on winter vacation. The younger respondents (aged 15 to 24) had taken a city break more often than the others. Beach vacation has been more popular among 35 - 44 year olds and older respondents (aged 55 – 64) have preferred winter vacation. The Germans mentioned beach vacation, winter vacation or spa more often. The Italians had spent time on the beach while the Japanese were attracted to going to spa or as another option, not taking vacation at all. The French and the Russians seem to like winter vacations. Russians also mentioned “snow holiday” as their interest. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 7 ______________________________________________________________________________________________ 3.5 Adjectives to Describe a Snow Holiday Trip (Figures 8 and 9) "If you think about your last snow or winter holiday trip, which of the following adjectives describe the reasons you choose a vacation destination?" "And which of the following adjectives describe this snow holiday in Finland?" The respondents described their previous snow holiday with the following adjectives: active, peaceful, familiar, traditional, safe, clean, unique and new. Trendy and exotic were not related to the previous snow holidays. The Germans stated that their last winter vacations had been peaceful and unique while the British described theirs with adjectives active, clean and unique. The Italians like the French had experienced a traditional vacation, the latter also found the destination exotic. The Russians used words familiar, active and clean to describe their last winter vacation spot. This ongoing vacation in Finland had been peaceful and active so far. Respondents also described their vacation in Finland with the adjectives clean, safe, unique, familiar, new and traditional. These various expressions show that Finland is a diverse winter vacation destination. The Dutch liked to use words active, unique and new to describe Finland while the British associated peacefulness, cleanness, activities and uniqueness to it. Finland was definitely something new to the Italians while the Japanese found the country to be familiar, safe and clean. The French also liked to describe their current vacation in Finland as new, unique and exotic while the Russians were experiencing a active and familiar time off from home. 35 - 44 year old respondents were currently enjoying an active snow holiday in Finland while the 55 - 64 year olds described their vacation as traditional. Women used more often words unique and new to describe their time in Finland. Adjectives peaceful, safe, clean, unique and new seemed to be used to describe the ongoing vacation more than the past ones. Please note that in this study all the participants were asked to describe Finland whereas the past winter vacation was described only by respondents who had been on snow or winter holiday during the past three years. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 8 ______________________________________________________________________________________________ 3.6 Activities During the Trip 3.6.1 Activities (Figure 10) "Which of the following activities have you pursued during this trip?" "Do you wish to mention an activity you have participated in, but which has not been mentioned yet?" More than half of the respondents had gone to the Sauna and half had walked in the nature. One third had gone downhill skiing, cross-country skiing, been on a snowmobile safari and/or got a dog-sledge ride during this trip to Finland. A fourth had been on a reindeer-sledge ride and a fifth had been sitting by the campfire in the nature. About 10 % of the respondents had gone snowboarding or visited a spa. Other mentioned winter activities were snowshoeing, ice fishing / fishing, sledging, ice-skating and a reindeer safari. Attached please find a list of respondents’ activities during their trip to Filand. The Dutch had been on a snowmobile safari, on reindeer- or dog-sledge ride, walked in the nature, been on a campfire in the nature and gone ice-fishing more often than the others. The Germans seemed to prefer cross-country skiing and campfire while the British had gone downhill skiing or to a spa. The Japanese had explored the reindeer-sledge ride and gone snowshoeing. The French instead were interested in snowmobile safaris, reindeer- and dog-sledge rides, snowshoeing and ice-fishing whilst the Russians had focused on downhill skiing and snowboarding. The women had experienced reindeer-sledge rides, walks in the nature and snowshoeing more often than men who had usually either gone downhill skiing or snowboarding. Examining the results by age groups, the 15 -24 year olds have been snowboarding or snowshoeing more than the others. Respondents between 25 and 34 years of age had been on snowmobile safari and downhill skiing had attracted the 35 – 44 year olds. Respondents older than 55 seemed to prefer traditional cross-country skiing more than other winter activities. 3.6.2 Impressive / Unforgettable Activities (Figure 11) "Which of these activities has been the most impressive / unforgettable?" Snowmobile safari, dog-sledge ride and downhill skiing had been the most unforgettable activities during this trip. These activities were mentioned by every fourth respondent. Cross-country skiing and Sauna, walk in the Nature and reindeer-sledge ride had also been great experiences. The most impressive/unforgettable activities vary by nation. The Dutch mentioned the dog-sledge ride as the most unforgettable moment of the vacation, the German favored cross-country skiing, sitting by the campfire and going to Sauna. The British liked downhill skiing and the Japanese dog-sledge rides and walks in the nature. The French preferred snowmobile safaris and dog-sledge rides while the Russians were on the slopes either downhill skiing or snowboarding. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 9 ______________________________________________________________________________________________ When analyzing the results per different age groups, the most impressive activity for the respondents aged 15 to 24 was going to the Sauna. People between 25 and 34 enjoyed snowmobile safaris and reindeer-sledge rides and downhill skiing was popular among respondents between 35 to 44 years of age. Sauna was also exciting for study participants who were between 55 and 64. These people also liked to go cross-country skiing as did the respondents who were over 64, too. Women were more interested in reindeer-sledge ride while men emphasized downhill skiing more. 3.6.3 Activities in relation to the Skills (Figure 12) "Were the activities you participated in in a relation to your own skills?" A clear majority of the respondents said that the activities were in relation to their own skills. German, British and French respondents and those who had visited Finland before were more confident. Somehow couples with no children did not rely on their skills as much as the others. About 10 % of the respondents said that the activities were not demanding enough. Especially 15 -24 year olds, Italians and Japanese and respondents who had not visited Finland before expected more challenges. Again, about 10 % of the respondents – mostly respondents with children and the Russians - claimed that the activities were partly in relation to their skills and partly not. Only few study participants considered the activities too demanding / difficult. Please see the open-ended responses about activities that were considered to be too difficult. 3.6.4 Familiar Activities (Figure 13) "Which winter activities have you participated in (earlier in your life)?" The majority of the respondents had gone downhill skiing and been to Sauna before. Half had cross-country skied, a third had visited a spa and been on campfire, a fifth had gone snowboarding and been on a snowmobile safari. About 10 % of the respondents had experienced either a dog- and / or reindeersledge ride before. The men had cross-country skied and snowboarded more often than the women. The women were more into spas. Younger respondents – 15 - 24 year olds – have snowboarded and been on campfire in the nature more often than the others. Snowboarding and downhill skiing seemed to attract also respondents who were anywhere between 25 – 34 years old. People at their late thirties and early forties had downhill skied, been on a snowmobile safari and gone to the Sauna while respondents in their late forties and early fifties together with those over 64 years old were hooked into cross-country skiing. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 10 ______________________________________________________________________________________________ The Dutch mentioned ice-skating more often than the others while the Germans had cross-country skied, taken on a dog-sledge ride, been on a campfire, visited a spa and gone to Sauna. The British had been on a snowmobile safari, on a reindeer- or dog- sledge ride, visited a spa and gone to Sauna. The Japanese had snowboarded, visited a spa and gone to the Sauna before. The French had been downhill skiing and snowboarding earlier, the Russians had downhill skied, cross-country skied, been in the nature as well as been to Sauna. The Dutch had less experience on cross-country skiing and campfire while the Germans had downhill skied and snoboarded less than others. The British did not have much experience on cross-country skiing and the Italians were not too thrilled about a spa or Sauna. Cross-country skiing was something new to the Japanese tourists together with snowmobile safaris and reindeer-sledge rides. The French did not have much of an experience on snowmobile safaris, reindeer- or dog-sledge rides, sitting by the campfire or going to a spa or Sauna. 3.6.5 Other Possible Activities (Figure 14) "Which winter activities are you planning to participate in that have not been mentioned yet?" Almost 20 % or the respondents are planning on taking a dog-sledge ride and /or going to experience snowmobile safari. The Russians as well as households with children are more interested in being part of the snowmobile safari. About 10 % of the respondents is still planning on exploring the reindeer-sledge ride. 3.6.6 Satisfaction with the Different Activities (Figure 15) "Is the variety of activities during this trip satisfactory or did you miss some activitiesyou had expected?" Compared to earlier expectations, nearly all respondents found the variety of activities satisfactory. This is the case especially with 25 - 34 and 55 – 64 year old respondents and with the Russians as well as with people who have been to Finland before. About 10 % of people interviewed in this study mentioned that there was an expected activity that was missing. Single respondents, the French and those, who have not been to Finland before were more opinionated with this issue. Please see the open-ended responses in regards to the activities the respondents told they were missing. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 11 ______________________________________________________________________________________________ 3.6.7 The Quality of Activities (Figure 16) "Compared to you expectations, how did you find the quality of the activities you participated in? Were they very good, fairly good, neither good nor poor, fairly poor or very poor?" Almost everyone had very or fairly good experiences with the activities they had participated in. Over half of the respondents were extremely happy about their experiences and rated the quality of the activities very good. The Dutch and the British respondents as well as two adult households had more positive things to say about the activities. One third of the respondents – especially the Russians and those who had been to Finland before – ranked the quality the activities fairly good. Only few respondents described the quality of activities fairly or very poor compared to their expectations. The open-ended responses list the respondents’ complaints. 3.6.8 Snow Ploughed Routes in the Finnish Nature (Figure 17) "If there was an opportunity to learn about the Finnish winter nature by walking in snow ploughed routes, how likely would you use that opportunity?" Two respondents out of five would take the opportunity to walk the snow ploughed routes in Finnish winter nature. Especially the Dutch, Italians and the French showed interest in this opportunity. Again, two out of five – usually Japanese or Russian tourists - said it is likely that they would use this opportunity. Over 10 % of the study participants would most likely pass this opportunity. Men, 15 – 24 year olds and the British were least interested in walking in the nature. About 10 % claimed that they would certainly not use the opportunity to learn about the Finnish winter nature by walking in snow ploughed routes. The Germans and those who had been vacationing in Finland before denied this option more often. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 12 ______________________________________________________________________________________________ 3.7 Slopes at the Vacation Destination (Figure 18) "What is your opinion about the slopes in this ski resort compared to your expectations? Please tell your opinion on the following aspects using the scale very good, fairly good, neither good or poor, fairly poor or very poor." The downhill skiers were asked about their opinions on the slopes at their destination. Different aspects of downhill skiing were evaluated: the diversity of the slopes, the length and height of the slopes, the ski condition, the comfort of the ski lifts, how quick it is to get to the lift and the expertise and the friendliness of the lift staff. The expertise and the friendliness of the lift staff had met or exceed respondents’ expectations since almost everyone found these aspects to be on either very or fairly good level. Seven Downhill skiers out of ten were also satisfied with the quickness of getting to the lift, the slope conditions and the comfort of the lift. Two thirds of the respondents were happy with the diversity of slopes while three out of five appraised the length of the slopes. Over half of the skiers were happy about the vertical drop on the slopes. Overall, the Russians were extremely satisfied with every evaluated aspect. The length of the slopes satisfied the Germans. The Dutch instead were happy about the quickness of getting to the lift but they complained more about the expertise of the staff, the variety of the slopes and about the length and the vertical drop. The British were more critical about the comfort of the lift, the friendliness of the lift staff and about the condition of the slopes. The younger respondents were more critical about almost every evaluated aspect. 3.8 Impressive Finnish Nature (Figure 19) "What is the most impressive thing in the Finnish winter nature (both positive and negative)?" The silence and the snow were mentioned to be the most impressive things in Finnish winter nature by almost half of the respondents. One third mentioned the wilderness and the Aurora Borealis. 10 % instead were amazed about the reindeers and how cold it was. Few people had paid attention to the darkness, the snowbound waters, people / friendly people, cleanliness and fresh air. Men emphasized the silence and wilderness more than the women. From different age groups respondents older than 64 years mentioned snow more, the age group 35 to 44 was amazed by the silence and 25 to 34 year olds by the Aurora Borealis. The Dutch were impressed about snow, cold temperatures, silence and the wilderness. The Germans were surprised about the reindeers, the British wondered about the cold temperature and the Italians paid attention to the darkness. The Japanese and the French mentioned Aurora Borealis more often while the Russians appreciated the silence, wilderness and cleanliness. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 13 ______________________________________________________________________________________________ 3.9 Winter Vacation in Southern or Central European Ski Resorts 3.9.1 Going on Vacation to Southern or Central-European Ski Resorts (Figure 20) "Have you spent a winter vacation in a South- or Central European ski resorts during the past five years?" Half of the respondents had spent a winter holiday in Southern or Central European ski resorts during the past five years. It seemed to very common for the Germans and the French to go to the Alps. Also men, 34 – 55 year old respondents and those who have been in Finland before for vacation had spent time in Southern or Central European ski in the past. Instead the Japanese, the respondents visiting Finland for the first time, women and 25 – 34 year olds were not very familiar with the mountains in Europe. 3.9.2 Winter Vacation in Finland vs. Winter Vacation in Southern or Central European Ski Resorts (Figures 21 and 22) "In your opinion does the winter holiday spent in Finland differ from a winter holiday spent in South- or Central European ski resorts?" "How does the winter holiday spent in Finland differ from a winter holiday spent in South- or Central European ski resorts?" More than half of the respondents, who had been in a Southern or Central European ski resorts agreed that winter vacation in Finland differs a lot from vacation in the Alps. Especially respondents from two adult households and those who had not visited Finland before as well as Dutch and French tourists shared this same opinion. One third of the respondents – especially the British and the Russians – stated that holiday in Finland is different from a holiday spent in Southern or Central European ski resort. About 10 % said, that a winter vacation spent in Finland is hardly different. Mainly age group 35 to 44, the respondents with children and the Russians shared this opinion. The major differences between Finnish and Southern or Central European is the quiet and peaceful environment. Especially German tourist appreciate the harmony. About 25 % of the respondents – mainly The Italians and the Russians and those who had visited Finland before – noticed the difference in landscape and that Finland has no mountains. Nature is also highly respected by the respondents – especially those from Germany and Italy. Finland offers also other activities besides downhill skiing which was highly valued by the Dutch, the British and respondents who were in Finland for the first time. 10 % of the study participants, mostly Germans and those over 65 years old said that there is snow / more snow / snow is guaranteed in Finland. Some people mentioned the cold temperatures in Finland. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 14 ______________________________________________________________________________________________ 3.10 Winter Vacation in Swedish or Norwegian Ski Resorts (Figures 23 and 24) "Have you spent a winter vacation in a Swedish or Norwegian ski resort during the past five years?" "How would you describe the ski resorts in Sweden and Norway? Are they more like the Finnish ski resorts or like South or Central European ski resorts or neither?" Only few percent of the respondents had gone to Sweden and /or Norway on their winter vacation. The Russians had been to Sweden more often and the Germans had visited Norway more. Half of those who had been in Sweden and /or in Norway, said that the ski resorts there are more like in Finland. A sixth said that Swedish and Norwegian ski resorts are more like the ones in Southern or Central Europe. About 20 % of the respondents did not see any similarities between the Swedish and Norwegian ski resorts and the Finnish ones. Neither was there anything in common with the Alps. 3.11 Overall Satisfaction with the Trip 3.11.1 Satisfaction with Different Aspects of the Trip (Figure 25) How satisfied are you with following aspects of this trip? Please answer on scale very satisfied, fairly satisfied, neither satisfied nor unsatisfied, fairly unsatisfied and very unsatisfied. The respondents were asked to express their satisfaction with the different aspects of their trip; travelling to Finland, accommodation, restaurants, having fun and good time, sports activities, program services and events. Usually the respondents were either very or fairly satisfied with all these aspects. Only a few percent said they were very or fairly unsatisfied. The open-ended responses list the reasons why respondents were unsatisfied. The majority of the respondents were satisfied with traveling arrangements, sports activities, accommodation and having fun and good time. Also the restaurant / program services have met tourists’ expectations and about half of the study participants were happy with the event services. The Dutch were more often satisfied with the restaurant services, having fun and good time as well as with program services whilst the Germans complained more about program services and having fun/good time. The British complained about accommodation, restaurants, having fun and good time, program services and the events more than others. Having fun and a good time did not strike the Italians, either. The Japanese tourists had were more satisfied with traveling to Finland and having fun and good time but they c criticized accommodation and the restaurant services. The French seemed to like the accommodation and they were pleased with the sport activities. However, they complained about the restaurants, program and event services as well as not having fun in general. The Russians were more often than the others satisfied with the travelling to Finland, accommodation, having fun and good time and sport activities. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 15 ______________________________________________________________________________________________ 3.11.2 Possible Expected Services in Winter Vacation Destination (Figure 26) "Does this holiday destination miss some services that you had expected?" A clear majority agreed that their vacation destination offers all the services and activities they had expected. Respondents over 64 years old, two adult households and the French had some minor requests. They are listed in open-ended responses attached to the report. 3.11.3 Cultural Activities (Figures 27-30) "Do you usually expect cultural activities such as concerts in your snow holiday?" "And would you like to go to a concert during this trip?" Do you usually like to learn about local culture in you snow holiday? And would you like to learn about local culture during this trip? A majority of respondents does not expect cultural experiences such as concerts during their vacation. The Dutch, Germans and British have less interest in culture during their snow holiday. About 20 % of the respondents would be happy if there were concerts or other cultural activities around. Age group 45 to 54, the respondents with children, Italians, Japanese and Russians as well as those who had been to Finland before expected to experience at least some cultural activities during their snow holiday. One third of the respondents – likely Russians and people who had been to Finland before – showed interest in going to a concert during this trip. Almost all respondents wanted to learn something about the culture in their vacation destination. The Japanese and French were more interested in absorbing local culture whilst the Germans and tourists who had been vacationing in Finland before showed less interest in cultural activities this time. 3.11.4 Discomfort / Negative Aspect during the Trip (Figure 31) "Was there any discomfort or negative aspect during this trip in Finland?" Two respondents out of five could not mention any discomfort factors in regards to their trip. Especially the Dutch, age group 55 to 64 and the respondents, who had spent vacation in Finland Finland before were very happy with their stay. The minor criticism – if any - was targeted towards the expensive restaurants, expensive other services and /or distances e.g. difficult journey. The Germans were dissatisfied with the guidance, the British with the poor restaurant services, the Italians with the expensive accommodation, the Japanese with expensive restaurants and the slush. The French complained about locals’ poor language skills and expensive other service while Russians were unhappy with the long distances, guidance, the length of the slopes and the lack of activities. Please see the open-ended responses for further details. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 16 ______________________________________________________________________________________________ 3.11.5 Expectations vs. Reality (Figure 32) "How well did this trip meet your expectations? Very well, fairly well, neither well nor poor, fairly poor or very poor?" Practically all the study participants commented that the trip had met their expectations very or fairly well. Two thirds – especially the Dutch – mentioned that the trip met their expectations very well. Age group 15 – 24, the Russians and the respondents who had been to Finland before were fairly satisfied with their trip so far. Please see the open-ended responses for details about unsatisfied respondents. 3.11.6 Recommendations (Figure 33) ”Could you recommend Finland as a holiday destination to you friends?" Nearly all respondents would recommend Finland as holiday destination to their friends. Especially the Germans, British, and the respondents who had been vacationing in Finland before are like to recommend Finland as a vacation destination. About 10 % of the respondent said they could possibly recommend Finland to their friends. This was the case more often with the respondents in single households, the Japanese and the respondents, who were in Finland for the first time. Less than half percent of the respondents said they could not recommend Finland to their friends at all. 3.11.7 A New trip to Finland (Figures 34–35) "Are you planning to visit Finland again during the next five years?" "In which season would you come to Finland?" "Why are you not planning to visit Finland again during the next five years?" Almost half of the respondents would certainly like to come to Finland on a holiday during the next five years. The Germans and Russians, the age group 35 to 44 as well as respondents with children and the respondents who had been to Finland before were more enthusiastic about a new trip. Almost half of the respondents said they would possibly come to Finland again on a holiday. The Dutch, British, Italians and French as well as the respondents, who had not been in Finland before and the two adult households could consider coming back to Finland in the future. Less than 10 % of the respondents are not planning to visit Finland again. One visit to Finland is likely enough for the Japanese and French and for the first time visitors. A majority of the respondents, who are planning to visit Finland again, said they would like come back during the winter. A half said they would come in the summer and over a tenth either in the spring or in the autumn. The men and age group 35 – 54 preferred to come back in winter while the 25 – 34 year olds were interested in visiting the country again in a summer time. The British favor the winter and but would not consider coming back in the summer. The Italians and Japanese were not thrilled about the winter and thus they would like to see Fin- ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 17 ______________________________________________________________________________________________ nish summer if they ever come back. For the Russians, Finland seems to be an all year destination. The main reason for not visiting Finland again was that respondents always wanted to travel to new destinations. Please see the open-ended responses for further details. 3.12 Making a Reservation and Traveling to Finland 3.12.1 Trip Reservation (Figures 36 and 37) "Is this holiday in Finland a package tour bought from a travel agency or other tour organizer?" "Which of the following services did you reserve or buy in advance in your country of residence?" Half of the respondents had bought their whole trip from a travel agency or a tour organizer. Respondents over 44 years of age, two adult households and those who had not been to Finland before had used travel agency more often. Also the Dutch, British and French had preferred the packaged tours. Every sixth respondent had bought some part of his / her trip from a travel agency or tour organizer. This was the case more often with the age group 15 to 24, the Italians and Japanese, and those, who had not been in Finland before. About 25 % of the participants had neither used travel agency nor tour organizer for their trip planning. Especially men, age groups 15 - 24 and 35 - 44, single households and respondents with children liked to plan their own trips. The Germans and Russians and those respondents who had been to Finland before did not rely on travel agency, either. Almost all respondents had booked their trip and accommodation in advance. The Russians make an exception as they usually come over with their own car and thus don’t need any advanced planning. Half of the people had booked their travel to Finland in advance. Advanced planning with flights / ferry was preferred by the British, Japanese and French as well as by the first time visitors, female tourists and the respondents from other adult households. Two respondents out of five had reserved their meals in advance. This was usually the case with women, the age group 55 to 64, the respondents in two adult or other adult households, and those who were in Finland for the first time. When analyzing the results by the target countries the results show more Germans, British and French tourist having made reservations for the meals in advance. A third – more often the Dutch, British and French tourists as well as those who had not been vacationing in Finland before - had made reservations for different activities in advance. The British and French had preferred to make reservations for the travelling, accommodation and the meals before the trip. The British also liked to book the activities beforehand whilst the Japanese wanted to make sure that they had the traveling (also traveling in Finland) covered. The Dutch had booked the travel to ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 18 ______________________________________________________________________________________________ and from Finland earlier and at the same time they had also signed up for certain activities. The Germans had the travel arrangements and meals in order well in advance. 3.12.2 Traveling to Finland (Figures 38 - 42) "Which mean of transportation did you use travelling to Finland?" "How many flight connections did you use during your travel?" "Did you change plane in Finland?" "Was the wait between flights in Finland; too short, convenient, a bit too long or a lot too long?" "Which mean of transportation did you arrive with to the main destination of this trip?" "How long did it take from your own doorstep to this trip destination, the stops included?" Over half of the respondents had taken a scheduled flight to Finland and every sixth had been on a charter flight. Every sixth respondent had arrived by car. The Dutch had usually been on a regular flight or alternatively on a charter bus. The Germans, Italians and Japanese had also taken a scheduled Flight like the British and the French who had also been transported on a charter flight. The Russians had either driven to Finland themselves or taken a charter bus. A majority of passengers have had a connection flight when coming to Finland. Every sixth had managed to take a direct flight and 10 % had experienced more than two flight connections. The majority of respondents said that the layover in Finland was convenient especially the Dutch had positive experiences. About 10 % - mostly Japanese and people who had not been to Finland before - claimed the connection to have been too short. About 20 % instead had too much time at the airport between the flights. The Germans complained about the extra time between the flights as did those business travelers who had been to Finland before. The respondents had arrived to their main destination either by plane (scheduled flight), by car or by charter bus. Also route busses were used and some had taken a charter flight or a train to the final destination. The Dutch and British had taken a charter bus more often while the Germans and Japanese had been an a route bus. The had flown in and the Russians had driven their car. One third of the respondents had spend anything between 10 to 13 hours traveling from their doorstep to their final destination. About 25 % had experienced a 7 – 10 hour trip and every sixth respondents had been traveling less than 7 hours. 10 % of the study participants had an extremely long trip – they had been on a road 25 hours non-stop. The Russians and French had spent the least time traveling to Finland and the Japanese had obviously the longest way to go. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 19 ______________________________________________________________________________________________ 3.13 Travel Companions "Do you travel with family or relatives, with friends, with colleagues, alone or with other travel companions?" "Are any of your travel companions children under 15 years of age?" Half of the respondents was taking the vacation together with their family or relatives. Two tourists out of five were traveling with their friends and 10 % with colleagues and /or alone. The youngest and the oldest tourists were more often traveling with their friends and the age group 35 to 54 with their family. The Germans were vacationing usually with their friends or just alone, the British with their family or friends and the Japanese alone. The French traveled more with their colleagues and the Russians had their family or relatives and friends join them on their vacation. About 25 % of those respondents who were traveling with their family or friends had young children (younger that 15 year olds) traveling with them. The British and Russians were more often traveling with their younger children as did the respondents who had previously been on a business trip or vacation in FinlandThe Dutch, Germans, Japanese and the French were more often traveling with their families or relatives, but they usually did not have young children accompanying them in a trip. 3.14 Previous Trips to Finland (Figures 43-46) "Have you been in Finland before? (On a business trip, on a holiday trip, both on business and holiday trip)" "How many times have been in Finland before this trip?" "During which month have you earlier been in Finland on a holiday trip?" "Have you earlier been in this destination or some other?" Less than half of the respondents had been to Finland before, most of them on vacation but some had also been to the country on business. Respondents with children, the Germans and the Russians as well as the male respondents had had been to Finland more often than the others. Over half of the respondents had never been to Finland before. More often than average these respondents were women, younger tourists, Dutch, Italians, Japanese and French. Half of the respondents, who had been to Finland before, were visiting the country in March. One fourth had been spent time in Finland in January, February, July or August. There were hardly any visits during October, November and May. The Russians had more often visited Finland in January, March, May, September, October, November and December. About 20 % of those respondents who had visited Finland had been at this exact same destination during their previous trip. Usually this was the case with the age group 35 to 44 and the British. One third of the respondents – especially 25 – 34 years old – had been to other Finnish destinations before and one third had been both in this same destination and elsewhere. This latter group consisted of men, the Russians and tourists belonging to the age group 55 to 64. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 20 ______________________________________________________________________________________________ 3.15 TV Channels, Newspapers, Magazines and Radio Channels (Figures) ”Which television channels, newspapers, magazines and radio channels do you usually watch, read or listen?” The figures 47 to 53 present the television channels that respondents from different target countries usually watch; figures 54 to 60 describe the newspapers, figures 61 to 67 the magazines, and figures 68-74 the radio channels. The attached open-ended responses list all the other TV and radio channels and publications that the travelers are interested in. ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 21 ______________________________________________________________________________________________ SAMPLE STRUCTURE All 858 n All 858 % Gender Female Male 372 485 43 57 Age 15 - 24 years 25 - 34 years 35 - 44 years 45 - 54 years 55 - 64 years 65 - 74 years 75 or older No answer 87 215 256 138 115 39 6 2 10 25 30 16 13 5 1 0 Duration of the trip 2 – 3 days 4 – 5 days 6 – 7 days 8 – 14 days 15 – 21 days 22 – 30 days Over a month No answer 44 149 374 257 10 1 18 5 5 17 44 30 1 0 2 1 Education Comprehensive level College level University level No answer 44 355 456 3 5 41 53 0 Household Single household Couple, no children Household with children Other adult household No answer 165 258 240 193 2 19 30 28 22 0 Country of residence The Netherlands Germany Great Britain Italy Japan France Russian Federation No answer 116 151 157 52 98 125 157 2 14 18 18 6 11 15 18 0 ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 22 ______________________________________________________________________________________________ Area of residence in country of residence (same as in the Border interview survey) Germany Schleswig-Holstein Hamburg Bremen Niedersachsen Mecklenburg-Vorpommern Berlin Branderburg Sachsen-Anhalt Sachsen Thüringen Hessen Nordrhein-Westfalen Rheinland-Pfalz Saarland Baden-Württenberg Bayern No answer Great Britain Greater London Area 2 Area 3 Area 4 Area 5 Area 6 Area 7 Area 8 Area 9 Area 10 Area 11 Wales Scotland Northern Ireland No answer Italy Northern Italy Central-Italy Southern-Italy No answer 151 151 n 7 22 1 8 2 13 7 1 4 3 15 14 4 2 19 18 1 % 5 15 1 5 1 9 5 1 3 2 10 9 3 1 13 19 1 157 157 n 26 15 42 10 8 5 11 17 12 1 1 6 1 2 % 17 10 27 6 5 3 7 11 8 1 1 4 1 1 52 52 n 43 5 3 1 % 83 10 6 2 ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 The Finnish Tourist Board Foreign Tourists on a Snow Holiday in Finland 2003 23 ______________________________________________________________________________________________ France Ile de France Bretange, Normandie, Pays de la Loire, Centre Nord, Picardie, Champagne, Lorraine, Alsace, Franche-Comté Bourgogne, Auvergne, Rhône-Alpes, Provence-Côte d’Azur, Languedoc Limousin, Poitou-Charentes, Aquitane, Midi-Pyrénées No answer Russian Federation St. Petersburg area Moscow area Other European Russia Asian Russia No answer 125 125 n 49 % 39 25 20 9 7 25 20 15 2 12 2 157 157 n 132 23 1 1 % 84 15 1 1 ______________________________________________________________________________________________ Taloustutkimus Oy 2003 T-5171 Figure 1 WHICH SOURCES OF INFORMATION WERE USED WHEN PLANNING THIS TRIP n=gave an answer 39 39 40 39 Travel agency 19 Information about Finland on the Internet 36 37 23 30 21 5 7 24 Recommendations from friends or relatives 15 16 13 Articles, books, radio or TVprogrammes about Finland Travel fair or some other event related to Finland 9 1 0 1 2 4 1 1 1 4 Other 0 6 0 64 27 31 30 37 34 30 All (n=858) 22 20 22 The Netherlands (n=116) 31 Germany (n=151) Great-Britain (n=157) Italy (n=52) Japan (n=98) 7 7 7 France (n=125) Russia (n=157) 10 19 3 January-March 2003 5171 JPA/CN/pk/ppe 13 14 13 13 15 14 51 51 18 20 Advertisements or brochures on Finland 46 35 24 15 57 30 20 Previous trips to Finlnad 48 48 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 MADE RESERVATION FOR THE TRIP n=gave an answer 4 1 4 1 3 1 0 - 7 days before travelling 8 10 7 3 6 8 10 4 2 10 8 9 8 8 - 14 days before travelling 15 days - 1 month before travelling 8 5 3,1 - 6 months before travelling 9,1 - 12 months before travelling More than one year before travelling We came by car January-March 2003 5171 JPA/CN/pk/ppe 8 9 2 2 2 2 0 2 6 0 1 2 0 2 0 3 5 0 0 1 0 7 1 1 0 0 0 0 0 13 16 19 19 15 25 29 13 18 15 29 18 21 19 22 23 24 25 10 15 2,1 - 3 months before travelling 6 15 10 9 1,1 - 2 months before travelling 6,1 - 9 months before travelling Figure 2 10 39 45 All (n=858) 34 The Netherlands (n=116) 13 13 13 Germany (n=151) Great-Britain (n=157) Italy (n=52) Japan (n=98) France (n=125) Russia (n=157) 39 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 STARTED PLANNING THE TRIP Figure 3 n=gave an answer 0 - 7 days before travelling 1 0 1 2 5 9 6 13 4 2 4 3 4 1 1 8 - 14 days before travelling 2 15 days - 1 month before travelling 13 7 5 6 6 8 6 12 4 1,1 - 2 months before travelling 15 15 15 12 14 20 12 16 2,1 - 3 months before travelling 19 20 17 21 12 11 6,1 - 9 months before travelling 4 9,1 - 12 months before travelling More than one year before travelling 2 1 0 10 9 9 25 27 24 18 3,1 - 6 months before travelling January-March 2003 5171 JPA/CN/pk/ppe 21 24 All (n=858) 29 24 25 The Netherlands (n=116) 40 Germany (n=151) 16 15 15 Great-Britain (n=157) Italy (n=52) 8 7 16 8 12 6 5 4 7 9 13 11 8 5 10 20 Japan (n=98) France (n=125) Russia (n=157) 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 4 WHILE PLANNING THIS TRIP, ALSO CONSIDERED n=gave an answer 21 Other ski or winter holiday resorts in Finland 12 16 21 6 6 5 11 3 3 4 A city break 2 2 1 1 1 0 All (n=858) 19 6 The Netherlands (n=116) 4 5 4 Germany (n=151) 10 4 3 Great-Britain (n=157) 3 2 1 1 2 2 1 0 1 2 0 36 8 1 A beach holiday 25 26 6 1 Ski resorts in own country January-March 2003 5171 JPA/CN/pk/ppe 54 22 22 21 0 Other 23 14 Ski or winter holiday resorts in other countries A cruise 19 15 26 25 Italy (n=52) 6 Japan (n=98) France (n=125) Russia (n=157) 4 5 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 5 WHICH OTHER FINNISH SKI OR WINTER HOLIDAY RESORTS WERE CONSIDERED Considered other Finnish winter holiday resorts, n=225 Ylläs 26 Levi 23 Ruka 16 Himos 15 Luosto 4 Pyhä 4 Ounasvaara 4 Koli 4 Vuokatti 4 Tahkovuori 4 Saariselkä 3 Olostunturi 2 Laajavuori 1 Messilä 1 Ivalo 1 Salla 1 Ylämylly 1 Äkäslompolo 1 Kemi 0 Mustavaara 0 Other 2 No answer/don't know 12 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 6 OTHER COUNTRIES, WHICH SKI RESORTS WERE CONSIDERED Considered ski resorts in other countries, n=193 Sweden 30 Norway 24 Austria 24 France 21 Italy 13 Canada 13 Andorra 11 USA 9 Switzerland 5 Iceland 3 Germany 2 Spain 2 Slovakia 2 Great Britain 1 Czech 1 Russia 0 Other 1 No answer/don't know 7 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 7 HOLIDAYS IN THE PAST THREE WINTER SEASONS All respondents, n=858 44 45 32 A snow holiday 24 19 8 6 A city break 12 3 Other 4 1 16 9 9 0 31 21 22 23 All (n=858) The Netherlands (n=116) 31 Germany (n=151) Great-Britain (n=157) Italy (n=52) 8 19 11 Japan (n=98) 6 7 16 11 January-March 2003 5171 JPA/CN/pk/ppe 40 23 7 None 38 21 22 17 15 1 2 0 2 3 2 0 6 1 4 0 3 2 30 14 12 10 A winter holiday A Cruise 22 23 16 Spa 54 53 27 A beach holiday 48 50 10 17 19 16 20 France (n=125) 22 Russia (n=157) 24 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 REASONS FOR CHOOSING THE PREVIOUS HOLIDAY DESTINATION Figure 8 n=were on a snow or winter holiday 43 51 33 Active 54 53 31 14 59 36 Peaceful 39 37 20 13 33 26 Traditional Safe 23 3 21 19 8 Clean 30 28 31 30 31 3 9 19 18 17 4 January-March 2003 5171 JPA/CN/pk/ppe 0 5 2 3 7 3 4 5 4 2 5 4 0 3 4 0 13 15 The Netherlands (n=57) 35 18 Unique All (n=499) 34 3 10 Exotic 47 38 10 Trendy 41 38 13 18 16 New 36 23 21 19 20 24 25 18 23 27 Familiar 50 26 25 27 Germany (n=104) Great Britain (n=89) 28 22 Italy (n=30) 20 11 Japan (n=32) France (n=72) Russia (n=114) 10 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 9 ADJECTIVES THAT DESCRIBE THIS SNOW HOLIDAY IN FINLAND All respondents, n=858 Peaceful 25 33 19 Clean 56 52 23 21 57 29 Safe 41 34 37 36 12 53 17 33 32 Unique 39 53 42 37 23 46 8 29 41 41 20 New 4 16 21 20 20 6 16 Exotic 0 1 1 0 3 4 4 3 Germany (n=151) 40 8 Traditional The Netherlands (n=116) 24 17 15 Familiar All (n=858) 46 46 21 13 January-March 2003 5171 JPA/CN/pk/ppe 66 36 31 66 50 40 21 12 54 52 47 30 Active Trendy 42 40 49 27 Great-Britain (n=157) 26 26 28 Italy (n=52) 9 7 11 8 8 8 14 6 Japan (n=98) France (n=125) Russia (n=157) 4 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 10 ACTIVITIES DURING THIS TRIP n=all respondents 66 58 Gone to the sauna 38 27 A snow-mobile safari 28 42 44 48 74 43 13 48 17 75 35 22 Cross-country skiing 30 39 41 35 A dog-sledge riding 23 42 21 15 A camp fire in the nature 15 Great-Britain (n=157) 36 Italy (n=52) Japan (n=98) 20 9 2 10 9 4 5 Germany (n=151) 27 10 11 4 31 7 The Netherlands (n=116) 53 23 7 2 46 30 25 0 66 29 16 Snowboarding 39 33 3 2 All (n=858) 53 29 Spa visit 66 33 15 A reindeer-sledge riding 54 72 35 12 14 77 61 31 31 10 (Downhill) Skiing 69 48 47 38 January-March 2003 5171 JPA/CN/pk/ppe 65 54 A walk in the nature 69 70 15 France (n=125) 13 15 Russia (n=157) 16 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 11a THE MOST UNFORGETTABLE ACTIVITY n=all respondents 28 19 21 19 A snow-mobile safari 34 24 65 13 25 15 A dog-sledge riding 17 50 30 20 33 8 (Downhill) Skiing 30 10 6 2 23 11 5 73 18 16 Cross-country skiing 4 The Netherlands (n=116) 15 23 7 12 8 A walk in the nature 3 18 4 0 7 10 Great-Britain (n=157) 18 17 15 13 11 14 11 12 A reindeer-sledge riding Germany (n=151) 25 15 13 January-March 2003 5171 JPA/CN/pk/ppe All (n=858) 6 8 The Sauna 57 13 12 13 Italy (n=52) 20 Japan (n=98) France (n=125) 19 17 20 Russia (n=157) 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Kuvio 11b THE MOST UNFORGETTABLE ACTIVITY n=all respondentst 7 6 2 A camp fire in the nature 2 3 1 Snowboarding 8 5 8 2 3 1 0 Spa visit 3 17 10 13 2 2 3 0 1 0 4 1 Ice skating A snowshoe walk Fishing/Ice fishing Other 3 1 0 0 0 2 1 1 2 0 0 0 3 2 0 1 2 1 0 0 1 0 1 4 3 2 2 2 0 January-March 2003 5171 JPA/CN/pk/ppe All (n=858) The Netherlands (n=116) Germany (n=151) Great-Britain (n=157) Italy (n=52) Japan (n=98) France (n=125) 6 6 Russia (n=157) 8 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 12 THE ACTIVITIES IN RELATION TO OWN SKILLS n=all respondents Not demanding enough No answer/don't know In relation to own skills Partly in relation to own skills, partly not 11 All (n=858) The Netherlands (n=116) 71 9 Germany (n=151) 12 72 7 Great-Britain (n=157) 81 5 78 France (n=125) 80 10 0 61 10 20 1 10 1 4 4 2 66 6 Russia (n=157) 11 48 21 Japan (n=98) 30 40 2 12 40 Italy (n=52) January-March 2003 5171 JPA/CN/pk/ppe Too demanding/difficult 24 50 % 60 70 80 10 1 9 2 4 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 13a WINTER ACTIVITIES PURSUED EARLIER n=all respondents 62 57 (Downhill) Skiing 69 63 77 70 82 76 48 Gone to the sauna 37 36 41 83 47 48 11 46 Spa visit 43 43 17 76 12 30 30 20 A camp fire in the nature 21 20 16 7 7 0 38 31 The Netherlands (n=116) 24 Germany (n=151) 45 Great-Britain (n=157) 16 17 28 10 Italy (n=52) 34 Japan (n=98) 23 23 10 All (n=858) 19 19 19 17 A snow-mobile safari 73 34 9 January-March 2003 5171 JPA/CN/pk/ppe 77 25 Snowboarding 77 67 32 Cross-country skiing 60 France (n=125) 28 Russia (n=157) 23 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 13b WINTER ACTIVITIES PURSUED EARLIER n=all respondents 13 12 A dog-sledge riding 12 7 4 11 9 8 A reindeer-sledge riding 2 4 1 2 A walk in the nature A snowshoe walk Fishing/Ice fishing 4 5 3 4 0 1 1 1 1 2 2 1 0 0 2 0 1 1 1 0 0 1 0 2 1 Other 1 January-March 2003 5171 JPA/CN/pk/ppe 13 2 3 0 1 13 14 12 9 3 Ice skating 19 20 0 All (n=858) The Netherlands (n=116) Germany (n=151) Great-Britain (n=157) Italy (n=52) Japan (n=98) 4 3 4 6 France (n=125) 8 Russia (n=157) 4 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 14a WINTER ACTIVITIES PLANNED TO PARTICIPATE IN n=all respondents 13 9 A snow-mobile safari 17 15 16 13 19 27 16 9 A dog-sledge riding 15 21 19 17 17 A reindeer-sledge riding 12 11 12 10 6 11 8 3 Cross-country skiing Snowboarding 5 6 3 January-March 2003 5171 JPA/CN/pk/ppe 0 All (n=858) The Netherlands (n=116) 8 Germany (n=151) 15 Great-Britain (n=157) Italy (n=52) 8 Japan (n=98) 8 4 3 Go to the sauna 18 5 6 2 2 1 10 6 4 4 5 A camp fire in the nature 17 9 3 1 16 8 4 4 22 France (n=125) 5 6 8 10 10 Russia (n=157) 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 WINTER ACTIVITIES PLANNED TO PARTICIPATE IN Figure 14b n=all respondents 3 3 2 Spa visit (Downhill) Skiing A walk in the nature Ice skating A snowshoe walk Fishing/Ice fishing Other January-March 2003 5171 JPA/CN/pk/ppe 2 3 3 4 3 2 3 2 3 2 4 1 1 0 2 0 0 1 0 1 1 0 0 0 0 2 1 1 1 0 2 1 1 1 0 3 0 0 0 0 0 1 3 2 4 2 2 1 1 0 6 6 All (n=858) The Netherlands (n=116) 6 Germany (n=151) Great-Britain (n=157) Italy (n=52) Japan (n=98) France (n=125) 8 10 Russia (n=157) 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 15 WAS THE VARIETY OF ACTIVITIES SATISFACTORY n=all respondents Satisfactory No answer/don't know Missed an activity 90 All (n=858) 9 93 The Netherlands (n=116) 4 Germany (n=151) 91 9 Great-Britain (n=157) 92 8 96 Italy (n=52) 91 Japan (n=98) 8 78 France (n=125) Russia (n=157) 21 95 0 January-March 2003 5171 JPA/CN/pk/ppe 2 10 20 30 40 4 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 16 THE QUALITY OF ACTIVITIES COMPARED TO EXPECTATIONS n=all respondents 5) Very good 3) Neither good or poor 2) Fairly poor 4) Fairly good No answer/don't know 1) Very poor All (n=858) 59 24 54 Italy (n=52) Japan (n=98) 38 56 France (n=125) 48 Russia (n=157) 48 0 10 20 36 4 43 3 51 30 40 50 % 60 70 80 4,75 3 36 71 Great-Britain (n=157) 4,56 3 19 60 Germany (n=151) January-March 2003 5171 JPA/CN/pk/ppe 35 73 The Netherlands (n=116) Mean (1-5) 90 3 4,58 3 1 4,68 8 4,46 1 4,52 22 4,38 1 4,48 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 HOW LIKELY WOULD AN OPPORTUNITY TO LEARN ABOUT THE FINNISH WINTER NATURE BY WALKING IN SNOWPLOUGHED ROUTES BE USED Figure 17 n=all respondents 4) Certainly 3) Likely yes All (n=858) No answer/don't know 38 The Netherlands (n=116) 13 Great-Britain (n=157) 27 26 25 France (n=125) 34 37 0 10 20 51 30 40 50 % 60 1 8 6 9 70 80 90 2,96 3,27 10 21 53 Russia (n=157) 4 10 59 3,32 2,80 21 56 17 3 23 48 Italy (n=52) Japan (n=98) 10 13 3,10 7 40 38 Mean (1-4) 1) Certainly not 41 47 Germany (n=151) January-March 2003 5171 JPA/CN/pk/ppe 2)Likely not 3 2,94 3,34 3,22 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 THE OPINION ABOUT THE SLOPES IN THIS SKI RESORT COMPARED TO THE EXPECTATIONS Figure 18 Has skied, n=303 5) Very good 3) Neither good or poor 2) Fairly poor 4) Fairly good No answer/don't know 1) Very poor Diversity of the slopes 31 Length of the slopes 30 Height of the slopes 35 27 34 43 Quickness of getting to the lift 10 20 30 11 2 3,70 50 % 4 1 4,28 60 7 3 4,04 4,42 10 2 33 8 1 4,46 5 2 23 40 3,79 29 64 0 2 16 54 Friendliness of the lift staff 10 9 29 56 Expertise of the lift staff January-March 2003 5171 JPA/CN/pk/ppe 29 48 Comfort of the ski lift 3,93 25 28 Condition of the slopes 5 2 22 29 Mean (1-5) 70 80 90 4,57 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 THE MOST IMPRESSIVE IN THE FINNISH WINTER NATURE Figure 19a n=all respondents 46 33 Quiet 32 62 52 50 35 61 45 Snow 23 39 26 48 36 28 50 38 40 The wilderness 22 26 49 33 26 31 31 Aurora borealis 11 Reindeers 8 9 13 11 10 10 Great-Britain (n=157) 17 Italy (n=52) 13 13 0 Germany (n=151) 22 Japan (n=98) 12 January-March 2003 5171 JPA/CN/pk/ppe The Netherlands (n=116) 64 46 13 14 1 All (n=858) 38 7 Coldness 63 51 49 21 France (n=125) 17 Russia (n=157) 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 19b THE MOST IMPRESSIVE IN THE FINNISH WINTER NATURE n=all respondents 4 3 7 7 Darkness 21 1 0 0 Cleanliness 0 Ice-bound waters/ sea/lakes/rivers People/friendly people Fresh air/clean air 3 2 3 4 4 2 6 2 3 1 1 4 1 2 3 2 4 3 1 0 0 1 1 1 3 0 1 0 1 0 1 4 Other 2 1 0 January-March 2003 5171 JPA/CN/pk/ppe All (n=858) The Netherlands (n=116) Germany (n=151) Great-Britain (n=157) Italy (n=52) Japan (n=98) 6 France (n=125) 11 10 Russia (n=157) 5 6 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 A WINTER HOLIDAY SPENT IN SOUTH- OR CENTRAL EUROPEAN SKI RESORTS DURING THE PAST 5 YEARS Figure 20 n=all respondents Yes No answer/don't know 47 All (n=858) 53 52 The Netherlands (n=116) Germany (n=151) 48 60 40 47 Great-Britain (n=157) Italy (n=52) 53 56 Japan (n=98) 44 9 91 France (n=125) 59 Russia (n=157) 41 43 0 January-March 2003 5171 JPA/CN/pk/ppe No 10 20 57 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 21 DOES THE WINTER HOLIDAY SPENT IN FINLAND DIFFER FROM A WINTER HOLIDAY SPENT IN SOUTH- OR CENTRAL EUROPEAN SKI RESORTS n=Has spent a winter holiday in European ski resorts Yes. a lot Yes, quite a lot Hardly at all All(n=405) 57 32 The Netherlands(n=60) 11 77 Germany (n=90) 17 61 Great Britain (n=74) 23 50 66 Japan (n=9) 13 France (n=74) 5 17 56 17 33 11 76 Russia (n=68) 18 0 10 18 63 20 5 45 Italy (n=29) January-March 2003 5171 JPA/CN/pk/ppe No answer/don't know 30 40 7 19 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 HOW DOES THE WINTER HOLIDAY SPENT IN FINLAND DIFFER FROM Figure 22 A WINTER HOLIDAY SPENT IN SOUTH- OR CENTRAL EUROPEAN SKI RESORTS n=Winter holiday spent in Finland differs from one spent in Europe 36 Quiet/peaceful 25 18 8 5 7 A lot of snow(more snow/ a snow guarantee 26 17 25 13 28 25 26 14 Different landscape/no mountains 13 5 4 0 14 13 16 11 11 8 10 13 13 13 11 0 January-March 2003 5171 JPA/CN/pk/ppe 0 All (n=358) 36 46 The Netherlands (n=56) 25 Germany (n=76) Breat Britain (n=70) Italy (n=24) Japan (n=8) 13 9 3 4 4 40 7 7 6 2 50 30 25 25 People are friendly/helpful Other 52 9 2 Coldness 24 34 13 3 4 Nature/more nature/nature is the major thing 51 30 12 More activities/can do more than just (downhill) ski 43 34 33 France (n=69) 13 20 Russia (n=55) 9 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 HAVE SPENT A WINTER HOLIDAY IN A SWEDISH OR NORWEGIAN SKI RESORT DURING THE PAST 5 YEARS Figure 23 n=All respondents Yes, Swedish 4 All (n=858) The Netherlands (n=116) 2 Germany (n=151) Yes, Norwegian Yes, both Swedish and Norwegian 5 2 88 7 91 7 Great-Britain (n=157) 2 12 8 3 77 1 87 98 Italy (n=52) 41 Japan (n=98) 94 France (n=125) 21 Russia (n=157) 8 0 January-March 2003 5171 JPA/CN/pk/ppe No answer/ don't know No 94 3 4 10 85 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 24 DESCRIPTION OF SKI RESORTS IN SWEDEN AND NORWAY n=All respondents More like the Finnish ski resorts 58 All (n=91) 0 January-March 2003 5171 JPA/CN/pk/ppe More like South or Central European ski resorts 10 20 30 No answer/ don't know Neither 15 40 50 % 60 21 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 25a SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP "Travelling to Finland" n=All respondents 5) Very satisfied 3) Neither satisfied or unsatisfied 2) Fairly unsatisfied 4) Fairly satisfied No answer/don't know 1) Very unsatisfied All (n=858) 62 The Netherlands (n=116) 56 Germany (n=151) 56 Great-Britain (n=157) 33 32 10 20 30 5 1 4,49 3 41 4,47 4 32 70 0 4,38 19 59 Russia (n=157) 3 3 27 73 France (n=125) 4,52 5 69 Japan (n=98) 6 21 39 60 Italy (n=52) January-March 2003 5171 JPA/CN/pk/ppe 29 Mean (1-5) 18 40 50 % 60 70 80 9 90 4,65 7 4,66 6 2 4,48 2 4,58 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 25b SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP "Accommodation" n=All respondents 5) Very satisfied 3) Neither satisfied or unsatisfied 2) Fairly unsatisfied 4) Fairly satisfied No answer/don't know 1) Very unsatisfied All (n=858) 54 The Netherlands (n=116) 62 Germany (n=151) 10 30 48 Japan (n=98) 33 44 France (n=125) 37 46 Russia (n=157) 0 10 20 30 40 50 % 60 70 4,34 6 1 4,55 4,29 18 4,26 12 80 4,52 11 8 21 4,41 19 46 62 10 5 3 40 63 Italy (n=52) 10 30 48 Great-Britain (n=157) January-March 2003 5171 JPA/CN/pk/ppe 33 Mean (1-5) 90 4,38 41 4,40 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP "Restaurant" Figure 25c n=All respondents 5) Very satisfied 3) Neither satisfied or unsatisfied 2) Fairly unsatisfied 4) Fairly satisfied No answer/don't know 1) Very unsatisfied All (n=858) 32 37 The Netherlands (n=116) 48 11 France (n=125) 44 Russia (n=157) 46 35 10 20 30 40 50 % 70 3 4,10 12 6 2 4,00 8 2 3,55 3 17 60 4,28 4 1 4,05 29 27 3 22 33 20 0 22 32 29 Japan (n=98) 9 36 39 Italy (n=52) 4 1 4,00 41 37 Great-Britain (n=157) January-March 2003 5171 JPA/CN/pk/ppe 21 44 Germany (n=151) Mean (1-5) 3,85 4 1 4,11 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP "Having fun and good time" Figure 25d n=All respondents 5) Very satisfied 3) Neither satisfied or unsatisfied 2) Fairly unsatisfied 4) Fairly satisfied No answer/don't know 1) Very unsatisfied All (n=858) 51 32 The Netherlands (n=116) 36 28 62 Italy (n=52) 35 44 Russia (n=157) 10 20 30 25 40 50 % 5 3,86 4 1 4,66 16 62 0 4,60 4,10 22 29 5 25 72 France (n=125) 60 70 4,32 5 1 4,55 31 35 Japan (n=98) 2 29 26 Great-Britain (n=157) January-March 2003 5171 JPA/CN/pk/ppe 13 66 Germany (n=151) Mean (1-5) 7 11 80 90 2 3,91 11 4,48 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 25e SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP "Sports activities" n=All respondents 5) Very satisfied 3) Neither satisfied or unsatisfied 2) Fairly unsatisfied 4) Fairly satisfied No answer/don't know 1) Very unsatisfied 60 All (n=858) The Netherlands (n=116) 59 Germany (n=151) 60 Great-Britain (n=157) 60 France (n=125) 11 34 10 37 10 23 50 16 43 Russia (n=157) 10 20 30 40 18 50 % 60 70 4,50 1 4,47 4,54 1 4,49 2 4,36 21 4,32 4,46 5 74 0 1 6 28 55 Japan (n=98) 9 26 48 Italy (n=52) January-March 2003 5171 JPA/CN/pk/ppe 29 Mean (1-5) 80 5 11 90 4,66 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP "Programme services" Figure 25f n=All respondents 5) Very satisfied 3) Neither satisfied or unsatisfied 2) Fairly unsatisfied 4) Fairly satisfied No answer/don't know 1) Very unsatisfied All (n=858) 41 The Netherlands (n=116) 15 56 Germany (n=151) 36 27 40 Japan (n=98) Russia (n=157) 10 21 20 30 40 1 4,43 22 15 13 50 % 60 1 4,46 13 42 31 0 11 33 34 70 80 4,23 3 1 4,06 42 43 France (n=125) 10 20 52 Italy (n=52) 2 28 33 Great-Britain (n=157) January-March 2003 5171 JPA/CN/pk/ppe 31 Mean (1-5) 90 4,28 1 4,19 4 2 4,03 2 4,20 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP "Events" Figure 25g n=All respondents 5) Very satisfied 3) Neither satisfied or unsatisfied 2) Fairly unsatisfied 4) Fairly satisfied No answer/don't know 1) Very unsatisfied All (n=858) 22 28 The Netherlands (n=116) 25 28 18 Germany (n=151) 28 24 17 Italy (n=52) Japan (n=98) 7 Russia (n=157) 20 0 34 36 10 30 17 20 30 10 15 40 50 % 60 3,83 3 4,00 2 35 23 4 5 22 21 29 France (n=125) 22 32 32 Great-Britain (n=157) January-March 2003 5171 JPA/CN/pk/ppe 26 Mean (1-5) 70 80 90 3,76 4,07 4 3,67 3 3,87 2 3,41 41 3,93 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 26 DOES THE HOLIDAY DESTINATION MISS SOME SERVICE n=All respondents Yes All (n=858) The Netherlands (n=116) 16 83 16 84 18 Germany (n=151) Italy (n=52) Japan (n=98) 88 8 90 10 89 France (n=125) 25 Russia (n=157) 74 15 0 No 80 11 Great-Britain (n=157) January-March 2003 5171 JPA/CN/pk/ppe No answer/don't know 10 85 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 27 ARE CULTURAL ACTIVITIES USUALLY EXPECTED n=All respondents Yes All (n=858) No answer/don't know 21 The Netherlands (n=116) 79 11 Germany (n=151) 89 14 Great-Britain (n=157) 85 11 89 Italy (n=52) 31 69 Japan (n=98) 31 69 France (n=125) 26 Russia (n=157) January-March 2003 5171 JPA/CN/pk/ppe 74 29 0 No 10 71 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 28 INTEREST IN ATTENDING A CONCERT DURING THIS TRIP n=All respondents Yes All (n=858) No answer/don't know 32 The Netherlands (n=116) No 68 27 73 Germany (n=151) 25 75 Great-Britain (n=157) 26 74 Italy (n=52) 35 65 Japan (n=98) 35 65 France (n=125) 36 Russia (n=157) 42 0 January-March 2003 5171 JPA/CN/pk/ppe 62 10 20 57 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 29 INTEREST IN LEARNING ABOUT LOCAL CULTURE DURING A SNOW HOLIDAY n=All respondents Yes No answer/don't know All (n=858) No 88 12 77 The Netherlands (n=116) 23 80 Germany (n=151) 20 91 Great-Britain (n=157) 9 Italy (n=52) 94 6 Japan (n=98) 93 7 France (n=125) 94 6 92 Russia (n=157) 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 8 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 30 WOULD LIKE TO LEARN ABOUT LOCAL CULTURE DURING THIS TRIP n=All respondents Yes No answer/don't know All (n=858) 85 The Netherlands (n=116) 14 83 Germany (n=151) 16 68 30 Great-Britain (n=157) 86 Italy (n=52) 14 92 Japan (n=98) 8 96 France (n=125) 3 94 Russia (n=157) 5 84 0 January-March 2003 5171 JPA/CN/pk/ppe No 10 20 30 40 15 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 31a WAS THERE ANY DISCOMFORT OR NEGATIVE ASPECT DURING THIS TRIP IN FINLAND n=All respondents 15 13 17 12 10 18 Expensive other service 30 5 14 10 11 Expensive restaurant 8 9 7 1 10 5 13 20 All (n=858) The Netherlands (n=116) 6 2 22 10 Expensive accommodation 7 7 5 5 5 6 1 3 0 January-March 2003 5171 JPA/CN/pk/ppe Germany (n=151) 7 4 Poor traffic communications 27 7 4 4 1 Peoples' poor language skills 21 11 8 Difficult journey 19 Great-Britain (n=157) 19 Italy (n=52) 8 Japan (n=98) 8 France (n=125) 6 6 6 Russia (n=157) 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 31b WAS THERE ANY DISCOMFORT OR NEGATIVE ASPECT DURING THIS TRIP IN FINLAND n=All respondents 3 1 2 1 Guidance 1 Too short slopes 5 3 4 3 4 4 0 All (n=858) 5 6 0 1 1 1 0 0 The Netherlands (n=116) 10 Germany (n=151) 3 3 3 Great-Britain (n=157) Italy (n=52) 6 6 3 3 2 0 8 6 5 6 4 6 1 Poor restaurants 9 4 Too little snow Too few activities 10 4 4 0 Snow broth/slosh 5 Japan (n=98) France (n=125) 8 Russia (n=157) 2 4 3 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 WAS THERE ANY DISCOMFORT OR NEGATIVE ASPECT DURING THIS TRIP IN FINLAND Figure 31c n=All respondents 1 Coldness Poor other service 3 4 3 1 2 1 1 3 0 0 Darkness 2 2 1 0 0 1 2 1 2 Poor accommodation 0 Unfriendly people Quietness 2 6 5 6 4 4 4 4 All (n=858) 2 1 1 1 1 0 0 3 1 0 1 0 1 0 0 0 1 The Netherlands (n=116) Germany (n=151) Great-Britain (n=157) Italy (n=52) Japan (n=98) 7 7 7 Other 2 January-March 2003 5171 JPA/CN/pk/ppe 8 3 0 6 5 France (n=125) 13 Russia (n=157) 6 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 32 HOW WELL DID THE TRIP MEET EXPECTATIONS All respondents 5) Very well 3) Neither well or poor 2) Fairly poor 4) Fairly well No answer/don't know 1) Very poor 64 All (n=858) The Netherlands (n=116) 33 74 Germany (n=151) 61 36 Great-Britain (n=157) 68 Italy (n=52) 67 Japan (n=98) 67 France (n=125) 29 29 10 20 1 4,75 11 4,57 3 4,65 40 50 % 60 70 80 4,67 4,67 44 30 4,61 2 34 52 0 2 33 63 Russia (n=157) January-March 2003 5171 JPA/CN/pk/ppe 23 Mean (1-5) 90 12 4,60 4 4,48 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 COULD RECOMMEND FINLAND AS A HOLIDAY DESTINATION TO FRIENDS Figure 33 n=All respondents Certainly Possibly Certainly not No answer/don't know 88 All (n=858) The Netherlands (n=116) 11 86 Germany (n=151) 13 96 Great-Britain (n=157) 4 93 7 83 Italy (n=52) 15 69 Japan (n=98) 31 France (n=125) 90 8 2 Russia (n=157) 91 8 1 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 IS PLANNING TO VISIT FINLAND AGAIN DURING THE NEXT 5 YEARS Figure 34 n=All respondents Certainly Possibly All (n=858) 46 No answer/don't know 47 41 The Netherlands (n=116) Japan (n=98) 7 71 36 France (n=125) 2 47 26 17 57 Russia (n=157) 16 81 0 10 2 64 27 Italy (n=52) 3 40 29 Great-Britain (n=157) 7 56 58 Germany (n=151) January-March 2003 5171 JPA/CN/pk/ppe Certainly not 20 30 40 50 % 60 70 80 18 1 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 35 IN WHICH SEASON WOULD FINLAND BE VISITED n=Is certainly/possibly planning to visit Finland again 46 51 39 32 Summer 61 64 36 55 14 11 23 8 Autumn 10 6 12 All (n=798) 21 69 67 The Netherlands (n=112) 75 79 Winter 49 Germany (n=148) Great Britain (n=146) 40 68 78 Italy (n=51) 15 Japan (n=81) 6 17 12 10 Spring France (n=104) 4 Russia (n=155) 13 31 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 36 IS THE HOLIDAY TRIP A PACKAGE TOUR n=All respondents Yes, the whole trip All (n=858) 55 The Netherlands (n=116) No answer/ don't know No 16 29 72 Germany (n=151) 16 44 16 Great-Britain (n=157) 35 Japan (n=98) 6 31 28 70 Russia (n=157) 29 0 10 30 17 14 12 20 18 35 55 France (n=125) 10 40 76 Italy (n=52) January-March 2003 5171 JPA/CN/pk/ppe Yes, a part of the trip 16 57 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 37 SERVICES RESERVED OR BOUGHT IN ADVANCE n=All respondents 81 Travelling to or from Finland 95 93 96 85 98 96 22 49 44 Travelling in Finland 55 68 48 58 12 68 86 87 Accommodation 77 80 48 Meals 68 46 23 67 17 17 January-March 2003 5171 JPA/CN/pk/ppe 0 The Netherlands (n=116) Great-Britain (n=157) 51 25 Italy (n=52) 60 8 Japan (n=98) 2 1 0 1 All (n=858) 47 20 Participation in activities 2 88 Germany (n=151) 33 Other 94 41 13 0 85 91 4 France (n=125) 8 Russia (n=157) 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 38 MEANS OF TRANSPORTATION USED WHEN TRAVELLING TO FINLAND n=All respondents 62 Route plane Charter plane Charter bus 0 0 0 0 58 22 6 16 2 2 4 12 4 Train Route bus Other January-March 2003 5171 JPA/CN/pk/ppe 8 1 0 4 0 0 3 3 1 1 0 5 3 6 3 0 6 1 0 3 8 3 0 0 0 0 0 0 0 0 0 80 16 9 3 96 95 17 9 1 2 4 3 0 2 Boat 89 76 6 Car 76 41 10 13 All (n=858) The Netherlands (n=116) Germany (n=151) Great-Britain (n=157) Italy (n=52) Japan (n=98) France (n=125) Russia (n=157) 20 30 40 50 % 60 70 80Finnish 90 100 The Tourist Board Foreign tourists on a snow holiday in Finland 2003 THE NUMBER OF FLIGHT CONNECTIONS USED DURING TRAVELLING Figure 39 n=Travelled by a route plane 17 7 7 1 23 14 32 24 70 89 88 2 60 All (n=535) 62 The Netherlands (n=88) 48 59 Germany (n=134) 12 Great Britain (n=65) 0 Italy (n=50) 5 3 or more 15 Japan (n=93) 24 France (n=95) 19 17 January-March 2003 5171 JPA/CN/pk/ppe 0 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 40 CHANGED PLANE IN FINLAND n=Used at least 2 flight connections Yes No answer/don't know 87 All (n=438) 13 94 The Netherlands (n=78) Germany (n=125) 6 98 2 86 Great Britain (n=49) 14 81 Italy (n=43) Japan (n=63) 19 70 France (n=72) 30 82 0 January-March 2003 5171 JPA/CN/pk/ppe No 10 20 30 40 18 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 41 WAS THE WAIT BETWEEN FLIGHTS IN FINLAND... n=Did change plane in Finland Too short All (n=383) 11 The Netherlands (n=73) 4 Germany (n=122) 5 A bit too long 62 20 33 50 10 31 71 Japan (n=44) 34 10 20 30 40 6 7 71 10 7 17 48 0 6 4 3 52 Italy (n=35) France (n=59) A lot too long 89 12 Great Britain (n=42) January-March 2003 5171 JPA/CN/pk/ppe No answer/ don't know Convenient 11 19 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 MEAN OF TRANSPORTATION USED WHEN ARRIVING TO THE MAIN DESTINATION OF THE TRIP Figure 42 n=All respondents 29 30 40 18 Route plane 39 4 20 11 Car 11 28 23 23 15 81 26 10 12 10 19 1 Train 3 Boat The Netherlands (n=116) 6 Germany (n=151) 19 7 Great-Britain (n=157) 5 3 Italy (n=52) 11 0 0 Japan (n=98) 17 1 0 2 1 0 0 0 0 0 0 January-March 2003 5171 JPA/CN/pk/ppe All (n=858) 5 3 1 34 17 3 3 19 40 6 Route bus 59 17 5 Charter plane 47 12 Charter bus 52 46 France (n=125) Russia (n=157) 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 43 HAS BEEN IN FINLAND BEFORE n=All respondents 5 5 3 6 6 Yes, on a business trip 3 2 All (n=858) 10 32 The Netherlands (n=116) 29 56 Germany (n=151) 28 Yes, on a holiday trip 13 Great-Britain (n=157) 7 9 Italy (n=52) 56 Japan (n=98) 8 2 France (n=125) 7 Yes, both on business and holiday trip 3 Russia (n=157) 6 3 1 29 55 64 34 62 No 75 88 88 11 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 44 NUMBER OF VISITS TO FINLAND BEFORE THIS TRIP n=Has been in Finland before 29 52 Once 22 50 7 37 33 2 - 5 times 46 33 38 14 5 6 - 10 times 20 3 18 8 10 11 - 20 times All (n=376) 5 3 The Netherlands (n=42) 13 Germany (n=98) 12 Great Britain (n=58) 0 More than 20 times 6 Russia (n=138) 9 23 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 45 THE MONTH OF THE EARLIER VISIT TO FINLAND n=has been in Finland before 26 5 January 12 22 26 26 February 10 9 5 May 12 7 59 19 16 17 18 12 21 19 July 17 August 7 0 10 7 2 December 0 25 25 24 28 All (n=376) 20 4 5 3 20 29 14 12 10 8 0 24 22 18 17 September 69 15 10 June January-March 2003 5171 JPA/CN/pk/ppe 51 34 April November 32 33 24 March October 47 29 Germany (n=98) 15 Great Britain (n=58) 19 19 12 10 The Netherlands (n=42) Russia (n=138) 24 20 29 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 46 HAS EARLIER VISITED THE SAME DESTINATION n=Has been in Finland during November-April Only in this destination Both this winter hiliday destination and some other Other winter holiday destinations No answer/don't know All (n=289) 21 The Netherlands(n=20) 30 Great Britain (n=41) 37 35 17 Germany (n=82) 40 34 17 0 10 35 40 39 Russia (n=124) January-March 2003 5171 JPA/CN/pk/ppe 36 12 35 20 30 44 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME Figure 47 The Netherlands, n=116 80 Nederland 1 81 Nederland 2 (TV2) Net 5 56 39 Regional TV-channels RTL 4 76 RTL 5 59 72 SBS 6 43 V8 59 Yorin National Geographic 11 Discovery 12 Nederland 3 7 Eurosport 5 BBC 4 Animal Planet 3 Other 9 No answer 2 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 48 WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME Germany, n=151 77 ARD, das 1 ARD 3.Programm 55 Kabel 1 27 31 n-tv Pro 7 37 RTL 50 RTL 2 25 SAT 1 44 ZDF 77 Other 19 No answer 5 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 49 WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME Great Britain, n=157 BBC 1 90 BBC 2 84 Channel 4 76 Channel 5 52 ITV 76 13 Living Sky One 29 Sky Sports 25 Sky Premier 15 UK Gold 17 12 Other No answer 4 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 50 WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME Italy, n = 52 Canale 5 44 ITALIA UNO 29 LA SETTE (LA7) 23 RAI UNO 35 RAI DUE 27 RAI TRE 35 RAI QUATTRO 21 Other 10 No answer 10 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 51 WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME Japan, n=98 Asahi TV 50 Fuji TV 65 NHK 73 NHK Educational Channel 27 NHK Satellite 1 19 16 NHK Satellite 2 NTV (Nippon Television) 47 TBS (Tokyo Broadcasting System) 46 TV Tokyo 32 Wowow (cable) 9 5 Other No answer 2 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 52 WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME France, n = 125 71 TF 1 74 France 2 66 France 3 55 M6 53 France 5 38 Canal + 6 RTL 9 5 TMC 9 TV5 Paris Première 7 Eurosport 14 Planète 6 TPS 6 Téva 2 Arte Satellite 10 LCI - La Chaîne Info 10 Euronews 9 Voyage 11 Other 7 No answer 7 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 53 WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME Russia, n=157 AST 7 DTV 7 32 7tv Kultra 36 34 MTV Muz-TV 22 78 NTV ORT 81 Ren-TV 27 Rossia 65 STS 39 TNT 41 TRK "Pertburg" 35 TV3 18 TVC 17 TVS 13 Other 3 No answer 4 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 54 WHICH NEWSPAPERS DO YOU USUALLY READ The Netherlands, n=116 Algemeen Dagblad 30 De Volkskrant 18 De Telegraaf 38 Het Financiële Dagblad 6 14 Metro 11 NRC Handelsblad Reformatorisch Dagblad 1 Regionaal Dagblad 41 Spits 14 Trouw 2 Other 8 No answer 8 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 55 WHICH NEWSPAPERS DO YOU USUALLY READ Germany, n=151 Bild 13 Bild am Sonntag 5 Die Welt 9 Die Zeit 17 EXPRESS 5 Frankfurter Allgemeine Zeitung 19 8 Frankfurter Rundschau 12 Handelsblatt Süddeutsche Zeitung 16 Welt am Sonntag 7 5 Fürther Nodrichten Other 50 No answer 7 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 56 WHICH NEWSPAPERS DO YOU USUALLY READ Great Britain, n=157 15 Daily Mail Daily Record (Scotland) 0 1 Daily Star News of the World 7 Sunday Express 7 Sunday Mirror 1 Sunday People 1 Sunday Times 20 8 The Express The Guardian 17 The Daily Telegraph 17 The Independent 15 The Mail on Sunday 10 The Mirror 6 The Sun 10 The Times 16 18 Other No answer 17 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 57 WHICH NEWSPAPERS DO YOU USUALLY READ Italy, n=52 Corriera della Sera 29 Gazzetta dello Sport 15 Il Messaggero 4 Il Giornale 4 Il Gazzettino 13 Il Secolo XIX 4 La Stampa 15 Mattino 6 Republica 27 Sole 24 Ore 17 Other 4 No answer 4 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 58 WHICH NEWSPAPERS DO YOU USUALLY READ Japan, n=151 38 Asahi Mainichi 8 Nikkei 21 Sankei 7 Yomiuri 20 Other 16 9 No answer 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 59 WHICH NEWSPAPERS DO YOU USUALLY READ France, n=125 Le Monde 22 14 Le Figaro L'Humanité 2 Libération 11 Le Parisien 15 France Soir 2 Ouest France 14 4 La Voix du Nord L'Est Républicain 1 3 Midi Libre La Nouvelle République 2 L'Equipe 3 Other 23 No answer 25 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 60 WHICH NEWSPAPERS DO YOU USUALLY READ Russia, n=157 777 7 dney 24 chasa Arumenty i fakty Arumenty i fakty "Zdorovie" Astok press Avtorevu Delovoy Peterburg Ekspress gazeta Is ruk v ruki Izvestia Kommersant Komsomolskaya Pravda Komsomolskaya Pravda "Tolstushka" Megapolis ekspress MK region MK v Pitere Nevskoe vremya Panorama TV Petersburgsky telezritel Privet, Sankt Petersburg Reklahama shans Rossiyskaya gazeta Smena Sobesednik Sovershenno sekretno Soversky sport Sovetsky sport Futbol SPb vedomosti SPb Vedomosty po subbotam SPID-info Sport-ekspress Televidenie Radio Vedomosty Vecherby Peterburg Vesty Ya molodoy Other No answer January-March 2003 5171 JPA/CN/pk/ppe 2 6 3 2 8 47 5 36 1 0 10 2 6 14 3 2 6 2 1 10 7 4 3 8 8 3 1 2 1 36 23 11 2 0 13 8 7 5 6 8 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 61 WHICH MAGAZINES DO YOU READ REGULARLY The Netherlands, n=116 Actueel 7 Elsevier 18 HP/De Tijd 9 Intermediair 10 Management Team 14 Nieuwe Revue 6 Opzij 4 Panorama 17 Vrij Nederland 3 Oppad 7 National Geographic 2 Libelle 9 Margriet 9 Other 21 No answer 27 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 62 WHICH MAGAZINES DO YOU READ REGULARLY Germany, n=151 ADAC-Motorwelt 30 Bild der Frau 4 Brigitte 10 Bunte 3 Focus 11 Hörzu 12 Spiegel 32 Stern 11 TV Movie 3 TV Spielfilm 7 Other 19 No answer 19 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 63 WHICH MAGAZINES DO YOU READ REGULARLY Great Britain, n=157 Bella 3 FHM (For Him Magazine) 2 Loaded 1 Radio Times 10 Readers Digest 4 Take A Break 3 TV Times 4 TV Quick 3 Whats On TV 3 Woman's Own 3 Other 29 No answer 48 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 64 WHICH MAGAZINES DO YOU READ REGULARLY Italy, n=52 6 Casaviva Cise di casa 8 Donna Moderna 8 4 Famiglia Cristiana 23 Focus 4 Gente LÈspresso 8 6 Oggi Panorama 10 12 Quattroruote Sorrisi e Canzoni TV 13 Starbene 6 Other 15 No answer 23 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 65 WHICH MAGAZINES DO YOU READ REGULARLY Japan, n=98 Bungei Shunju 8 2 Esse non.no 6 3 JJ Josei Seven 5 Josei Jishin 4 Lettuce Club 2 Orange Page 7 Pia 13 Tokyo/Kansai Walker 27 Shukan Gendai 6 Shukan Bunshun 8 Shukan Post 9 Shukan Shincho 6 Shukan Asahi 6 Other 18 No answer 29 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 66 WHICH MAGAZINES DO YOU READ REGULARLY France, n=125 7 Le Point 9 Paris Match Le Nouvel Observateur 10 11 L'Express Elle 13 Vogue 2 L'Equipe 10 9 Capital 19 Géo Télérama 14 Télé 7 jours 15 Science et Vie 8 Le Figaro Magazine 6 Figaro Madame 6 VSD 7 Other 20 No answer 15 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 67 WHICH MAGAZINES DO YOU READ REGULARLY Russia, n=157 15 Avtomir 7 Burda 3 Cool Cool Girl 0 19 Cosmopolitan 18 Dengi 10 Domashny ochag 6 Interier + dizain 18 Itogi 3 Kaleydoskop Karavan istoriy 2 Krestianka 3 Krossvord kaleydoskop Liza 11 Liza - dobrey sovety 2 Moi prekasny sad 4 Ne skuchay 3 NLO 5 Otdohny! 8 Piatoe koleso 9 Strana igr 1 Televik 6 Teschin yazik 3 Tovary i ceny 0 TV-Park 7 Vne zakone 1 Vokrug sveta 16 Vot tak! 1 Za rulem 15 Zdorovie 5 13 Other No answer 17 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 25 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 68 WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY The Netherlands, n=116 Classic FM 16 Noordzee FM 18 Radio 1 28 Radio 2 23 Radio 3 FM 27 Radio 10 FM 12 Radio 538 37 Alueelliset/paikalliset kanavat 15 Sky Radio 47 Yorin FM 22 Other 5 No answer 5 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 69 WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY Germany, n=151 Antenne Bayern 13 Bayern 3 18 eins live 6 Hit Radio FFH 7 hr 3 9 23 NDR 2 radio ffn 2 SWR 3 22 SWR 4 5 WDR 4 4 48 Other No answer 5 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 70 WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY Great Britain n=157 69 BBC radio stations Capital 95,8 7 4 Capital Gold Classic FM 19 9 Heart 106.2 Kiss 100 8 4 Magic New Atlantic 0 Talk Sport 4 Virgin FM 12 1 Virgin Radio AM Other 13 No answer 10 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 71 WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY Italy, n=52 Radio 105 Network 2 Radio Deejay 25 Radio Dimensione Suono 2 Radio Italia Solo Musica Italiana 12 RAI-RadioTre 15 17 RAI-RadioUno RAI-RadioDue 13 RMC Radio Monte Carlo 15 RIN Radio Italia Network-RIN 4 Rtl 102.5 Hit Radio 10 17 Other No answer 13 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 72 WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY Japan, n=98 Bunka Hoso(Nippon Cultural Broadcasting) 9 20 J-Wave NHK#1 17 NHK#2 5 NHK-FM 12 Nippon Hoso (Nippon Broadcasting System) 15 TBS Radio 8 Tokyo FM 31 Other 4 No answer 26 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 73 WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY France n=125 RTL 20 RTL 2 30 Radio France 17 Europe 1 21 Europe 2 31 Chérie FM 23 RMC 7 France Info 24 RFM 15 Radio Nova 6 NRJ 29 Nostalgie 20 Oui FM 10 Fun Radio 17 Other 12 No answer 7 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 Figure 74 WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY Russia, n=157 Avtoradio Baltika Eho Moskvy Eho Peterburga Eldoradio Evropa Plus Hit Hit FM Love Maximum Mayak Melodia Nashe radio Padio Shanson Radio Rossii RDV Re-cord Retro Russki shanson Russkoe radio Serebryany dozhed Studio Radio Rocks Radio Hermitage Other No answer 4 16 19 15 27 52 11 8 24 29 11 8 16 12 3 1 3 10 13 22 4 3 6 3 6 4 0 January-March 2003 5171 JPA/CN/pk/ppe 10 20 30 40 50 % 60 70 80 90 100 The Finnish Tourist Board Foreign tourists on a snow holiday in Finland 2003 T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 1 _____________________________________________________________________________________________ Q. 12: While planning this trip, did you also consider other ski resorts...?" 1 other ski resorts in Finland Q 12. 15: Why did you consider these destinations? - Near home. (2 times) Nearer to home. (2) Nearer the place we live in. Is reasonably near - I have earlier been in Olos and Ylläs. (2) - I have seen pictures about the destination. (2) - I know already. (2) - Levi is mentioned in the “Lonely Planet” –book. Read about other alternatives in the ”Lonely Planet” –book (Levi was mentioned). A brochure from travel agency (Levi as alternative). Levi is familiar destination. Know Levi from before. TV-programme about Levi, a brochure on Levi. Also Levi in the brochure. Wanted to go on the fjelds. Kakslauttanen also too expensive in the Saariselkä. Seen pictures about Levi. Had read the Levi brochure. Friend had been in Levi and had recommended The alternatives offered in Finland were only Levi and Ylläs. Levi nightlife and the length of the slopes. Because of the chair lifts. - Ruka is a new place; a friend is there and has talked about the place. Friends had been in Ruka and had praised it. Had heard, that Ruka is a good place (or Lapland generally). Height of slopes in Ruka Ruka is advertised more in Italy- well known Had not been there before. A friend is in Ruka The snowmobile renting possibility in Ruka Had not been in Ruka before - Suitable cross-country skiing destinations - Did consider north, where would also be snow and possibility to ski Good cross-country skiing opportunities. Had been there before The north, there would be snow and cross-country skiing opportunity Good cross-country skiing opportunities. Have been in Ylläs before Cross-country skiing and own cottage Cross-country skiing, quiet area, own cottage Good cross-country skiing opportunities. Had to be a cold area, good for cross-country skiing - Can see Aurora borealis better - Aurora borealis tours at the destination - Seeing the Aurora borealis was the main reason, also the Spa opportunity. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 2 _____________________________________________________________________________________________ - There are Aurora borealis tours at the destinations - Because of the Aurora borealis. The Polar ocean tempted, because of the nature. - Because of Aurora borealis and downhill skiing. - Koli has nice weather and beautiful nature, a good hotel - Know Koli from before. - Makes a lot of business trips to Lahti -> is near home. - Tahko was at first full booked. - Tahko is interesting, because does not know the destination from before. - Does not know Tahko from before. -> Is interesting. - Read an article in Italian skiing magazine (Ylläs was mentioned) (this respondent was German) - Have been in Ylläs before. - Only two alternatives in brochure (Ylläs and Levi) - Because of the snow. In north Because there is more snow Because of the snow So that could be sure about the snow. Reaching for speciality. The weather. We wanted to see a new destination. We had been in Olos already twice. - Saw it in the summer -> nice area also in winter. There were only Salla trips available, this is fine - Cannot say. Chose Salla because it is more quiet and peaceful. - Vuokatti is near. Ylläs (Lapland) is interesting - 14-year-old son wanted to swim, opportunity for that in Vuokatti. - Distance from St. Petersburg - Is near St. Petersburg, good hotels - Information available in the Internet - Was in the brochure. Travel agency told about the place - Was in the brochure. - The log huts are interesting and could be found in Luosto. Kuusamo is a too big place, though. Not interested in big hotels. - Because has been there earlier 27 years ago. - Have not been in this high slopes before; the standard of service is good. - Easier to get trips. - Looked as many-sided places. - Likes the Scandinavian countries. - Lapland in interesting. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 3 _____________________________________________________________________________________________ - Interesting region. - I was just looking for a suitable destination - Price, but Rovaniemi is anyway too far away. - Already third time in Saariselkä, the travel agency had other alternatives. Wanted to come to a place where would snow for sure. - More famous, fairly high, a suitable distance for driving. - No known before, reasonably near home. - Travel agency recommended. - Heard from a friend. - Have heard praising about the place, it has been recommended. - Friends are there. - Saw in Internet site - looked nice. - Familiar region. - Based on previous trips. - Children heard at school, teacher was telling. - A new experience. - A member of a timeshare, so choose the destination which is available - Training for a competition. - Wanted to compare the activities. - The landscape, coldness. - More possibilities. - New destination and service. - Visited last year. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 4 _____________________________________________________________________________________________ Q. 12: While planning this trip, did you also consider other ski resorts...?" 1 ski resorts in other countries Q 15: Why did you consider these destinations? - Know from before. (8 times) Already known. (3 times) Know from before, several destinations in the country. Know from before -> likes it. Have been there earlier. Have been there before. - A lot of snow, good cross-country skiing opportunities. (3 times) Because of the snow. (2) The snow. (2) Wanted to a snow holiday. The amount of the snow, good cross-country skiing opportunities. Snow and "wild life". Snow and activities. - Aurora borealis, beautiful scenery. (2 times) Because of the Aurora borealis. (2) Aurora borealis Aurora borealis. Because of the Aurora borealis, travels agency suggested these countries. To see the Aurora borealis. Is interested in Aurora borealis and cross-country skiing. Saariselkä is anyhow best out of these places. - Aurora borealis. Does not have a lot of time. The travel agency has ready short trips, from which made a choice (Countries where there is Aurora borealis). - Have been in Norway earlier, like to ski. Norway would be closer, but I have already been there. Been earlier in Norway, has thought about USA already for a long time Norway is known from before, Sweden is not known. Have never been in Sweden, have been in Norway. On way to Norway, together with the group. (3) - Because of the winter - Winter, winter sport opportunities. - The objective of the holiday is to ski - Good cross-country skiing tracks. Found information in Internet, where are the best possibilities for cross-country skiing. - Slovakia is less expensive. Austria is a good destination. - Slovakia is less expensive, they speak Russian. Austria is the best destination. - Watching the hot springs & Aurora borealis. - Seeing the hot springs and watch Aurora borealis. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 5 _____________________________________________________________________________________________ - Friends have recommended - Friends know the destination. - Has not been on a snow holiday in Sweden before. Compared the prices. - To a northern area wanted to travel. - Wanted to see Lapland and the Polar circle area. - Very good service in Switzerland. - There is a good skiing school in Switzerland, wants a change - Good mountains and service. - Has friends in Canada. - Near to the Polar circle (to a nice place). To some place exiting because of the dog sledge and reindeers. - Personal reasons. - Nature. - Family destinations. - Peaceful places, childcare opportunities. - Has been in Saariselkä before. Coming from Vaasa, Kiruna in Sweden is near, but ended in choosing Saariselkä (the best alternative). - Has been in Saariselkä before. Wanted to some place more distant and sledge. - Has been earlier in Norway, has thought about USA already for a long time - Service, reasonable prices, different routes. - There was something special, different activities. - Especially interested in downhill skiing with the children. - Curiosity has not experience from many countries. - Snowmobile riding, husky-ride, language /French - Were looking for a husky-safari destination. - Interested in Scandinavian countries. - To strengthen language skills - Were looking for a cold destination. Compared Finland, Sweden and Norway. - Was studying different possibilities. - Could visit several European countries at the same. - Easy slopes for beginners. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 6 _____________________________________________________________________________________________ - Less expensive than Finland - The best price to cost ratio. - A good price to cost ratio. - Looked like nice destinations. - Near Finland, easy to travel to and familiar destination. - Closer to Germany, these destinations. - Loves the country. - Loves the destination and the country. - Austria is a popular destination. - Higher mountains than in Russia, new destination, close to Russia - The height of the fjelds. - I have been in Andorra. - Travel agency had information about this destination (4) Q. 15: While planning this trip, did you also consider other ski resorts...?" 1 other ski resorts in Finland 3 ski resorts in elsewhere Q 15: Why did you consider these destinations? - Only comparing places. Price was the deciding factor together with the airport (2 times) - A good price to cost ratio. - Have been there in the summer (earlier). Have been there earlier, in the summer. Has been in those places before Has travelled in those places before. - Other countries would have been closer. Levi has a good reputation in Germany. - We had heard a lot of good about Levi. The Italian and French destinations are already known to us. - Had two alternatives, Ylläs and Levi. Chose Levi. - Ruka was the number one choice, but accommodation there was too expensive. - Ruka looked nice. Good slopes in Sweden. - It was also presented in the catalogue. - Have already been in Ruka, Ylläs, Saariselkä and Äkäslompolo. Certainly snow in Sweden. - Tahko has higher slopes. Higher mountains in Central Europe, good service. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 7 _____________________________________________________________________________________________ - Sweden is fairly near and not very expensive. - A good reputation, good downhill skiing destinations. - Andorra: Good price to cost ratio. Himos, not too distant, good quality. - Just to know where to travel. - Finland. Just wanted to ski. - Wanted to cross-country ski and see the Aurora borealis. - A lot of snow, good opportunities for cross-country skiing. - Sure to be snow, know it before. - Aurora borealis. - They are reasonably near - Near home. - Likes Scandinavian holiday destinations. Other Finnish resorts were in the travel agency's brochure. - Wanted to a ski resort. - An add in the Internet - Does a roundtrip in Finland. - Ylläs was in the brochures, likes the USA. - Wants to visit several destinations, short distance to France. - Has not been in other Scandinavian ski resorts before. - A good destination for the family. - He saw Pyhä in the Internet, besides Luosto - Pyhä was near the business destination. Did consider Australia, Italy and France, because they are the best downhill skiing destinations. - Suitable as family holiday destination. - Well-known places - Excellent destinations. - It so long journey here, that could visit as many European countries at the same time. - A short journey by car. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 8 _____________________________________________________________________________________________ Q. 21: Do you wish to mention an activity you have participated in, but which has not been mentioned yet? - After-ski activities. Wedding. (4) A dog sledge. A trip on an icebreaker. (3) Visiting the Sampo ice-breaker Basket ball Rolling in the snow after the Sauna Building a snow tunnel A museum visit Santa Claus (4) Have seen the Santa Claus Winter swimming (4) Shopping Aurora borealis (10) Visiting the Lapp's house Telemark skiing Horseback riding Staying overnight in an igloo Fireworks Disco. (4) A sightseeing tour in Helsinki (3) Arkticum. (4) Entertainment life Renting a car Seeing the sights in Helsinki and Oulu A sled slide for children Photo shooting Museum visit in Ranua Ranua zoo Snow castle (3) Museum visit (39 Ice hockey A one week dog-sledge safari in the forest Folklore. Visiting Inari A trip to Ivalo A night skiing in the forest Visited the ice-hotel in Sweden The Lappish evening (3) Staying overnight in igloo (3) Jogging in the forest and seeing an elk there was a huge experience Eating The Lavvus (2) Visiting the Lappish house (3) Watching the alpine downhill skiing (2) A city tour Hiking Partying (6) Visiting the Polar circle (3) _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 9 _____________________________________________________________________________________________ Q. 24: Was some activity too demanding / difficult? Could you mention an example? - Q 29 Cross-country skiing was difficult, but not too difficult. Snowmobile riding was a little difficult, because there is a lot of soft snow. Cross-country skiing was difficult, the skies sledded. Snowshoe walk was heavy (2) Downhill skiing for the first time in life (4) I fell while snowboarding. Snowshoe walk. The skiing excursions were too long. Downhill skiing, to old to learn, lost the nerves. Cross-country skiing (2) Cross-country skiing, there was no teacher. Has not snowboarded before, other were more experienced in the slope. Snowboarding was really difficult, too many people in the slope. Riding the dog-sledge is difficult. Staying up while cross-country skiing. Snowboarding The first day of the Husky -safari was a bit too demanding. Is the variety of activities during this trip satisfactory or did you miss some activity you had expected? - A reindeer-sledge ride How the people live? Wants to know about the nature, the Lapps, what is the Lappish culture? A trip to Rovaniemi too expensive (60€) Ice-skating Too little winter activities at the night. Cross-country skiing, the time run out. Ice hockey, swimming pool A skiing school for the children, on different languages. Horse riding in the snow. Faster dogs and more. Traditional Lappish every day life Snowmobile ride Hunting the Aurora borealis. Horseback riding in the nature, in the snow. A dog -sledge. Disco A dog-sledge A night life More reindeer farms. Ice-skating (2) Dog-sledge ride, reindeer sledge ride because lack of time. Disco and night life Live music and bands More contacts with reindeers and Lapps Evening programme at the huts. Para skiing Ice fishing, swimming The reindeer ride was too short A reindeer ride A snowshoe walk (4) _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 10 _____________________________________________________________________________________________ KQ. 31 Why did you answer fairly poor / very poor? (Compared to you expectations, how did you find the quality of the activities)? - Q. 38 Something to do in the evenings (2) Downhill skiing, but has no time (3) Downhill skiing Cross-country skiing (2) Hang-gliding Ice-skating on the ice, curling (3) More general information about the country and culture. Getting closer to the ordinary life. Marked cross-country tracks Marked walking routes (3) Better opportunities for walking and hiking. Organised excursions. Wants to visit the homes of the Finns (2) Snowmobile riding (2) Swimming pool Would have wanted to learn to cross-country ski Organised excursions, for example to Särestöniemi museum, cultural excursions. A reindeer safari at night. No enough programme for the children in the evenings. (2) A nature observation excursion. Downhill skiing did not have time because of the competition. Cultural variety. Winter swimming Volley ball or some ball game in the snow (2) The slope was poor. Too short, some had to wait for their turn, if wanted more had to pay too much. Too short slopes had better expectations. Slopes too short, not equipment for everyone More snow in the previous winter. Why are you unsatisfied? Travelling to Finland - Too long wait at the airport. The luggage was lost in Amsterdam. (2) Too long journey. (4) The journey was really long. The flight was awful. The plane was very small, noisy and uncomfortable. Charter flight was very full. The flight had to return to Amsterdam and did miss the connections. The luggage was lost in Helsinki (2) Waiting for a long time at the airport, the change took 5 hours. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 11 _____________________________________________________________________________________________ Accommodation - The bedroom is very small, not enough glasses, TV and radio are poor. The room was bought in advance, but still there were no room available. The hut was poorly equipped The hut is old. The couch and living room are too small. Hotel room was smaller than expected, but did get an extra room the next day. The prices at hotels are expensive in comparison to Europeans. Hotels are busy, no personal service. The room was smaller than expected. Restaurant - Poor quality of the food There is no service at the restaurant waited the food for over an hour. Food did not taste good. Too few restaurants. Expensive, too expensive. Too little alternatives and has to wait for too long. Had to wait over on hour for the food. Very bad tasting food. Got the wrong pizza in the restaurant and the cloakroom service was too expensive. The quality of the food was not very good. Salty food, pasta too soft and tasteless. Food was expensive and did not taste very good. Too expensive (5) Food is not appropriate, too salty. Was waiting for typical Lappish dishes. Only standard portions in restaurants. Food in restaurants tastes bad and service is unfriendly. Got food poisoning from the restaurant. Price level of the restaurants is high. Getting know the Scandinavian food is difficult. Few restaurants. Little traditional dishes. Problems with the service. Not very many restaurants. Would like to have service, not buffets (2) The dish selection is narrow. The taste of the food is not good, not much alternatives. The quality and variety of the food is poor. Having fun and good time - No events Lone, no movies. Nothing much to do at night. People are not open. Nothing organised. No opportunities for having fun (2) Would miss more nightlife. No events. Broke the wrist in the slope. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 12 _____________________________________________________________________________________________ - Not enough to do for the children. No magazines / newspapers in foreign languages at the hotel. Sports activities - No sport opportunities, too small swimming pool (2) No sport opportunities, a small swimming pool Too long cross-county skiing routes. Slopes in poor condition. Programme services - No possibilities for diverse activities. Activities expensive and too short. Too short (2) French is not spoken. Not enough alternatives and everything was expensive. Too little programme. No events (2) More information about what an indis-traveller can do and see. There were no trips to Inari. No information about the programme. Internet service. No cultural activities. Not much English guidance. Events - No events (6) Nothing to do in the evenings. Children sleep and adults sit. No information about the events (2) Too few alternatives. Not enough events (3) Too little to do (2) No activities. Would like evening programme in the town. It is too quiet. Lack of information. Ski tracks too far away from the hotel Not enough programme for the children in the evenings. The activities are not long enough. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 13 _____________________________________________________________________________________________ Q 40 Does this holiday destination miss some service you had expected? Saariselkä - Movies and a bank A bank French skills Wanted the see the Lapps and reindeer farming, the original source of livelihood. Guidance for example to walking routes, does not know where can go. A movie theatre (2) Video about Finland (culture, food etc), which would be shown at the beginning of the trip. Guidance walking routes A room for the club (ski club, something nice and cosy) Better gymnasium. Gymnasium is poor. A reindeer race. Events. The organiser had no snowmobiles. More concerts. Information about the weather conditions every day. More concerts. Information about the country No bath tab Sport equipment store. Possibility to fix the snowboard. The tracks were not cleared from snow after the storm. There could have been more towels. English or German newspapers. Possibility for a museum visit in Ivalo, there are no bus connections. The bus connections from the Ivalo airport are poor. Poor information at the airport. Had to take a taxi from Ivalo and it was expensive. Information about the country. Trips to Inari Winter swimming. Bath tan, indoor shoes in the room, alarm clock and tissues. Around the year Christmas shop. A private sauna for the family. Cultural activities. The quality of downhill skies at the rental was poor. More guidance to the city and to activities (2) Swimming pool at the hotel. A wider scale to music supply. Has not found a spa yet. A long journey to the shop. Too few French-speaking people. Escort service Ounasvaara - Music, the restaurant should be open for later in the evenings. Better bus connections to the centre. A bus connection to the centre. Sign to the cross-country ski routes, bus connections (3) _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 14 _____________________________________________________________________________________________ - Organised evening programmeTV channels are not relevant, not enough choices. Evening programme (2) Service on French language (2) No service, but the place should be more in the middle of the nature. (2) A whirl pool News services (the was in Iraq) (2) Getting to know the folklore, an ordinary Finnish life. Iso-Syöte - Skiing in the open snow, not in tracks Salla - Longer beds and skies, the Dutch are tall. More alternatives for eating. Only one restaurant and one pub. Poor traffic communications, it would be nice to take a bus for example to the centre of Salla. Ice-skating. Transportation to Salla would be good. A bus connection from fjelds to centre. A bus connection to Salla and Rovaniemi. Would like to go to Rovaniemi by bus, a taxi is too expensive. The schedules in English. Signs in English. Easy to find information on the Internet. Public traffic communications to the near village are poor, for example. Banks should be open later. There should be rice in the restaurants. Too few restaurants. Puijo - More information for the tourists about everything. Tahko - Poor public traffic, not many opportunities to rent skies. A free lift for the beginners. The standard of service at the hotel is poor. A family sauna. More products in the grocery store. Cafés by the ski routes. A quick info about the Finnish ski resorts to Russians. A phone in the hut. The barbeque in the hut was broken. A dog-sledge ride. The lightning and heating in the hut did not work. Missed a fireplace and nice guest room. Was not allowed to fish big fishes _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 15 _____________________________________________________________________________________________ Riihivuori - Swimming pool Luosto - No services in German. German guidance was missing. Was missing especially the services for visually handicapped. Discounts for visually handicapped in some services. More sporting clothes in the hotel store and also elsewhere in region. Better selection to the supermarket. (2) The menu should be written in German. Koli - The dishes and the saucepan in the hut's kitchen were poor The foreground and doorstep were icy, did fell. Too little information about the destinations in the Internet. No swimming pool (2) Himos - Had expected there to be Lapps in the destination Laajavuori - Guidance and translations, generally the lack of those. Ellivuori - Guided cross-country ski excursions. Mustavuori - I did expect more programme. Levi - Better information about the destinations, what and where (2) The opportunity for childcare near the slopes. No soaps, shampoo, indoor shoes. Too hot in the room. More and different restaurants. Chair lifts, lifts were closed (2) Sappee - The changing room could be better. The road to Sappee must be renewed. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 16 _____________________________________________________________________________________________ Ylläs - Guided cross-country ski excursions. Mustavaara - Cross-country ski rent. Ruka - Swimming. A playground for small children. Harriniva - CNN or a German TV channel, where could follow the news More evening programme. Coffee should always be a part of the meal. There should had been at least a lidded toilet in the Husky -safari _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 17 _____________________________________________________________________________________________ Q 45 Was there any discomfort or negative aspect during this trip in Finland? - Q 47 Why does the trip meet your expectations poorly? - Q 51 Difficulties with snowmobiles, did not function properly. Too many hills at the cross-country tracks. Should be tracks for beginners as well, more even. More information before travelling. Should have brought the own towels, but now did not know about it. The distances between accommodation and activities. A snowshoe walk on ones own, not in a groupFinns drive very slowly. Speed limits. Map and the guidance signs were not good enough. The ski tracks were not marked in the map. Husky safari was good, but a similar one with reindeers. The slopes were open only till 16 on Sunday. No TV in English, do not know about the news. Everything was in Finnish; it would be nice to have the news also in English. Expensive airline tickets. Shops were closed on Sundays. The tourist attractions open only for a short time, for example the Olavinlinna. No TV channel or newspapers in Russian, no international channels. At the spa hotel in Saariselkä the changing room door was broken. The showers were not hot. Contact with the police. No TV programmes in German. No discounts for visually handicapped, no TV programmes in German. Did not get to know the local culture, lack of information (2) Finnair's continuation flight connections are poor. Too expensive in Finland Why are you not planning to visit Finland again during the next five years? - Too expensive to come. Too long journey. Too little time. Wants to travel to Slovakia and Austria. No enough money. Too old. Too expensive (2) Too expensive, unless the family is paying. The price Too much pollution and traffic in Rovaniemi. Likes France Too far away. Always travels to France Can winter travel in the Alps, and they are near. France is the favourite destination. No time. Busy working, has no time to travel. _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 18 _____________________________________________________________________________________________ Q 69 Which television channels do you usually watch? Other -group The Netherlands - CNN (3) MTV (3) TMF (2) Spanish TV German TV Belgian TV (2) Germany - Eurosport (5) CNN (3) Arte (5) MTV (3) Viva (2) VOX (2) 3 Sat (2) DSF (2) Phoenix Premiere (3) Bayerisches Fernscher Kinderkanal Kika BBC Great Britain - Digital TV Manchester TV MTV (3) UK Style (2) Sky 5 Eurosport (3) E4 Extreme Sports Channel Animal Planet History Channel Sky News Italy - Music TV (3) Teleplu Nessuna CH1 Rai Sat Art _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 19 _____________________________________________________________________________________________ Japan - Satellite TV Sky Public Koala TV Lable Channel MBS, Sun TV France - Animals MTV CNN Channel 4 Arte Satellite TV Eurovision Fun TV Russia - NTV+ (3) Eurosport (2) EuroNews HBT+ (2) Spurt JSTV _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 20 _____________________________________________________________________________________________ Q 70 Which newspapers do you usually read? Other -group The Netherlands - The local newspaper. (2) De Gelderlander. International Herald Tribune. (2) Leeuwarden Courant. Limburger. Meppeler Courant. Parool. Rotterdam Dagblad. Stem. Germany - The local newspaper. (5) Därmstädter Echo. Hannover. (3) HNA (local newspaper). Kreis Anzeige. (2) Kreis Franfurter Anzeige Sonntag Zeitung. Köllner Stattanzeiger. Stuttgartes. (2) Per Stern (a special newspaper). Rein Zeitung. (4) Taz. Thüring Allgemaine (2) Augsburger Allgemeine (4) Merkur (4) Spigel (4) Hamburger Wieder Abend (2) Heidenheimer Zeitung (4) Kreis Anzeigner Weisbadener Tageblad HZ (2) Freie Presse (2) Ostsee Zeitung (2) Giesener Anzeiger Berliner Zeitung Morgen Post Tagespiegel (3) PNN (2) Ringen Altzeitung Merkesche Allgemeine Die Rheinpfalz NWZ Nürnberger Zeitung (2) Badisches Tagblatt Ruhrnach Richten Westdeutsche Zeitung (2) Hamburger Abenblad (3) Stern _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 21 _____________________________________________________________________________________________ - Neue Wütternberg Zeitung Spectrum Berliner Morgenpost (2) Berliner Zeitung (2) Euro Am Sonntag Great Britain - The local newspaper. (3) Local Argus. Metro (3) Spectator Examiner Observer (5) Jersey Evening Post Evening Standard Financial Times (3) Sunday Telegraphic The News Regional daily Herold Scotsman (2) Glasgow Herald British Evening Post The Yorkshire Evening Post The Educational Supplement Italy - Prealpina Ecorisverglio Japan - The local newspaper. Nikkan Sports. Nikkan. Tokyo. (5) Toyaman -newspaper (2) Chunichi (2) Kyoto Senken Shimotsuke (2) Microsoft News Sakigake _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 22 _____________________________________________________________________________________________ France - Capital, Micro Hebdo. Caunier International. Independant. L’Expass. La Croix. (2) La Montagne Centre France. (2) Las Echos. (2) Le Canard Enchaine. (3) Le Monde Diplomatic. Le Point Nouvel Obs. Le Télégramme. Metro, Vingt minut. Paris – Nermandie. Midi. La Tribune Financial Time Süd Ouest (2) La Provence Libérté Nice Matin Danphiné Liberé International Herald Tribune Russia - Autopilot. Cool. Expert, Boss. MK. Moscow News. (3) Tsas Pik (2) Caravan Moscow Times Delo _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 23 _____________________________________________________________________________________________ Q 71 Which magazines do you usually read? Other -group The Netherlands - Vorsten Plus (2) Pridge Sport Week Seventeen Mono Computer Promotor The Economist (2) Flair Fancy AMWB Kamioen (2) Nouvenu De Groene Amsterdammer VT Vonen De Accuntant Carp Buitenlandse Markten Psychologic Magazine Marie Claire Fietsblad Carp Beleggen Germany - Outdoor RtW (2) Ratgeber Ana Finanztst Mountain Magazine TV 14 Vogue CT Foto Natur und Cosmos Tour Modelleisen Gahner Schonen Wohnen Geo (4) Motorrad Zeitung PC Welt RAD Auto und motorsport Elle Nordis Bild Mennen Maniger Magazine Juice Foto International _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 24 _____________________________________________________________________________________________ Great Britain - Focus The Economist (2) Today´s Runner Green Futures Men´s Health (3) House Beautiful Swimming Hello (4) OK (2) MCN Auto sport (2) Computer Weekly Zest Vogue (2) Elle (2) TNT Moottoripyörä lehdet Time Magazine Max Power Glamour Auto Express (2) Eve TV and Satellite New Scientist (2) Uncle Red (2) National Geographic Prima Canoo and Kajak Horse & Hound (2) Cycling Weekly (2) Good Housekeeping NOW Marie Claire BBC History Pilot Today Sound on the sound Yachting Monthly Health & Fitness Italy - Qoi Touring Airone National Geographic Domus PC World Newton Interario e Viaggi Il Mondo _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 25 _____________________________________________________________________________________________ Japan - Gill Pen (2) Aera (2) Saita Medical Technologies Hanako Anan (2) Sapio Brutus Vartene Ginza Figaro Nikkei Business (2) Newton Chuchu France - Tele poche Psychologies Marie Claire Paris Normandie VTT Mag Les Innockupilles Magic Ma Maison Joice stig Chend Magazine Diapason Femme Actuelle Historia Maisons et decoratons Que cfoisir Le Monde (2) Entrevoe FHM Télé star La Recherche Nice Matin Studho Fa M’Interesse Foto Journal The Economist Best _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 26 _____________________________________________________________________________________________ Russia Q 72 Typuct Men´s Health F1 Octopus GQ Mezonin Shape (2) XXL Igromania Vlast Boards Liza FHM Geo (4) Neva Top Manager Sport Expert Elle Which radio channels do you usually listen to? Other -group. The Netherlands - Arrows (2) Belgium Radio Ö3 Austrian cannel Radio 4 (2) Germany - HR 1 (2) HR 2 (3) HR 4 (3) Bayern 1 (4) Bayern 4 (4) Bayern 5 (5) FM 4 CRS 3 WDR 2 (5) WDR 5 (2) Music kanal (2) Radio Flora (2) Oldie FM (2) RPR (2) Sunshine Live Antenne Thüringen Deutchland Funk (3) SWR 1 (3) Radio Klassik (3) 100.5 _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 27 _____________________________________________________________________________________________ - Radio HH Radio FFH SFB 1 (2) Delta Radio (2) DLF (2) Radio 1 (5) ORB (2) SR 1 Antenne MV (3) NDR 1 Radio 7 MDR Life RHS (3) Radio Branderburg NDR 1 NDR 4 Radio 3 Nürnberg Rundfung FSK 93,0 Radio Berlin Brocken Great Britain - LBC (3) Mark Radio Radio 2 (2) Southern FM Pirate FM (2) Power FM Calaxy Essex FM Vibe FM Jersey 103 Ocean FM Que 103 Fox FM Wave 105.2 (2) Island FM KMFM Italy - Radio Populare (2) Radio Italy Radio 24 Anni 60 Kiss (3) Radio Capital _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv T-5171 Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003 28 _____________________________________________________________________________________________ Japan - Radio Setagaya FBS L- Station Yokohama France - Radio Latina Rire et chansons (2) Champagne FM Move Jet FM Sud Radio (2) Radio Classique (3) Couleur 3 (2) Chante France Odis France Inter Russia - Sputnik Ultra (3) Vertikal Monte Carlo (2) Radio 7 Classica Silver Rain BBC Svoboda _____________________________________________________________________________________________ Taloustutkimus Oy 2003 lv Vertical percentage figures VERTICAL PERCENTAGE FIGURES (Percentaged vertically, “VER %”) Taloustutkimus Oy 3.1.2000 tpi INSTRUCTIONS FOR READING THE TABLES/VERTICAL PERCENTAGE FIGURES ============================================================================== TALOUSTUTKIMUS OY 20000125 14:13:20 TYÖ 9613.00 TAULUKKO 31025 ca VER % ============================================================================== (T-test has been applied. * = A significant difference from rest of the sample at 95 % confidence level) Lip pomade research Unweighted Total (.000) Total n= N= Sex Age Female Male 15-19 years 20-24 years 25-29 years 30-39 years 40-74 years 4 98 299 109 353 97 335 194 767 506 2107 1 1004 3 518 486 2 3862 1941 1920 When do you use lip pomade I use lip pomade... - only in winter - only in summer - all year Does not use at all Does not know Uses lip pomade Unweighted Total (.000) 65 28 1 37 33 1 n= N= 7 676 8 2580 5 83* 27 0* 55* 17* 1* 435 1620 48* 29 1* 18* 50* 2* 241 961 82* 24 57* 16* 3* 84 253 77* 28 48* 22* 2 6 78* 27 1 49* 22* - 84 277 76 260 76* 35* 1 40* 23* 1* 146 587 55* 27* 1 28* 43* 2 286 1204 Which of the following habits describesyour usage of lip pomade I use lip pomade... - when taking outdoor exercise - as a part of the make-up - protection at night - daily habit Does not know 54 7 12 33 11 9 49* 9 61* 10* 1* 14* 8* 41* 19* 5* 15* 33* 11* 9 53* 4* 38* 5 15 47* 4* 62* 13* 16* 30 5* 57 8 12 24* 13* 58* 4* 11 10 31* 10 T-test has been used in the tabulations. T-test tests, for each table element, whether the figure differs from that of the residual group by more than the share of random fluctuation at the 95 % significance level. (*) next to the figure shows that the difference is significant. 1 Sample size/actual number of respondents 2 Population in thousands 3 Actual number of female respondents 4 Actual number of respondents aged 15-19 years 5 83 % of women use lip pomade 6 78 % of aged 25-29 years use lip pomade 7 Actual number of respondents who use lip pomade (= new radix) 8 Weighted amount of respondents who use lip pomade (.000) 9 61 % of men who use lip pomade, use it when taking outdoor exercise 10 31 % of aged 40-74 years who use lip pomade, use it as a daily habit 11 9 % of those who use lip pomade does not know or does not want to tell their method of use ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101104 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 45 165 258 240 Other adult house hold 193 9. Which sources of information did you use when you were planning this trip Previous trips to Finland Recommendations from friends/relatives Travel agency Articles, books, radio or TV programmes about Finland Information about Finland on the Internet Advertisements/brochures on Finland Travel fair/some other event related to Finland Other Dk/no answer 30 25* 34* 22 24* 35* 34 31 36 24* 27 37* 32 27 39 25 42 28 37 39* 24* 27 42 27 32* 18* 40 31 51* 24 62* 35* 38 24 45* 25 33* 27 41 14 15 14 14 15 14 14 11 18 20* 14 13 10 36 35 36 46* 40 37 28* 33 18* 38 41* 30* 34 20 20 20 16 19 20 25 21 11 21 16* 19 25* 1 7 1 1 8 1 1 7 0 1 7 - 3* 7 1 10 1 2 6 0 1 9 0 2 4* 1 4 7 3 5 5 8 9* 3 4 8 10 19 18 23 8 2 2 7 0 11 22 18 26 6 2 2 5* - 9 18 18 21 9 2 1 9* 0 5 4 5 5 7 15 19 24 11 8 7 0 1 10* 0 1 7 - 3* 1 2 2 - 4 8 4 8 4 9 1* 5 2 - 7* 8 3 5 2 7 9 30* 20 14* 8 7 - 8 24* 23* 21 3* 1 1 6 - 11 14* 16 22 9 2 3 11* 0 6 17 15 30 8 1 1 10 - 15 18 17 24 11 4 3 2* - 11 18 18 36 11 2 2 - 15* 28* 18 12* 8 1 1 2* - 9 18 24* 24 9 2 5 0 9 16 11* 28* 7 3 3 15* - 6 4 6 3 5 6 7 5 6 3 1* 3 2 - 6 5 5 4 5 5 4 3 6 15 17 25 10 8 9 0 7 15 20 23 12 8 6 - 7 11 28* 20 11 7 7 - 8 17 20 25 8 6 6 0 8 15 19 19* 13 7 7 - 6 16 16 25 12 10 6 - 5 12 15 30 8 12 13* - 2 16 18 29 20 9 4 - 8 24* 19 18* 7* 8 5 - 5 11* 22 23 12 10 7 - 6 15 17 25 12 8 6 - 8 11 16 27 13 6 11* 1 26 6 25 4* 27 7* 30 6 25 8 28 5 31 6 23 1* 11* 7 22 5 23 7 36* 9* 21 1* 22 6 4 1 2 44 20 6 3 2 2 46 24 6 4 1 1 42 23 16* 3 2 2 33* 23 7 4 3* 3 36* 24 4 5 1 1 44 24 4 1 1 1 43 22 2* 3 3 56* 11* 4 2 67* 19 12* 4 3 3 45 22 2* 4 2 2 46 24 5 5 1 1 34* 23 6 1* 1 2 51* 10. When did you make the reservation for this trip 0 - 7 days before travelling 8 - 14 days before travelling 15 days to one month before travelling 1,1 - 2 months before travelling 2,1 - 3 months before travelling 3,1 - 6 months before travelling 6,1 - 9 months before travelling 9,1 - 12 months before travelling More than a year before travelling We came by car Dk/no answer 8 18 20 26 6 2 3 5 - 11. When did you start planning this trip 0 - 7 days before travelling 8 - 14 days before travelling 15 days to one month before travelling 1,1 - 2 months before travelling 2,1 - 3 months before travelling 3,1 - 6 months before travelling 6,1 - 9 months before travelling 9,1 - 12 months before travelling More than a year before travelling Dk/no answer 12. While planning this trip, did you also consider... Other ski/winter holiday resorts in Finland Ski resorts in your own country Ski/winter holiday resorts in other countries A city holiday A beach holiday A cruise Other Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102104 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 52 Japan France 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 9. Which sources of information did you use when you were planning this trip Previous trips to Finland Recommendations from friends/relatives Travel agency Articles, books, radio or TV programmes about Finland Information about Finland on the Internet Advertisements/brochures on Finland Travel fair/some other event related to Finland Other Dk/no answer 30 20* 51* 24 15* 7* 5* 64* 43 67* 72* 3* 27 39 24 39 31 40 30 39 37 48 18* 57* 15* 48* 34* 19* 18 36 25 31* 29 23* 28 46* 14 31* 13 9* 13 15 14 6* 7 10* 9 17* 36 46* 37 51* 23* 35 30 21* 34 34 26 38 20 30* 16 22 13 20 22 13* 20 17 12 22 1 7 1 4 - 1 7 1 2 7 - 4 10 - 1 1 1 19* 2 1 3* - 9 - 1 4* 1 1 7 - 2 9* 1 4 7 1* 3* 4 6 1* 8 8 10 3 4 1* 2* 10* 15* 7 11 5 8 9 14* 3 5* 10 19 18 23 8 2 2 7 0 8 19 15 45* 9 1* - 9 9* 29* 24 13* 2 3 1* - 8 15 18 25 13* 6* 5* 1 13 25 21 10* 13 - 16* 39* 19 15* 2* 1 - 8 29* 22 34* 2* 2 1 - 10 13* 5* 6* 2* 39* - 16 23 7* 11* 11 14 - 8 15* 15 24 8 2 3 14* - 13 7* 17 14 1* 23* - 10 23* 21* 25 8 2 1 1* 0 5 4 9 2 6 4 1* 3 4 1* 1* 2* 1* 13* 13* 16* 5 6 6 12* 12* 3* 3* 7 15 19 24 11 8 7 0 2* 15 12* 29 16 7 9 - 5 4* 20 18 15 16* 13* - 6 15 16 24 15 8 11 - 6 12 25 25 10 12 8 - 8 20 27* 21 9 6 5 1 6 14 21 40* 9 5 2* - 12* 24* 17 12* 4* 4* 1* - 9 30* 7* 16 11 7 - 5 15 13* 22 11 12* 9 - 13 12 19 20 4* 3* 6 - 7 14 23* 25 12 7 6 0 26 6 21 - 25 8 19* 1* 15* 21* 23 1* 14* 11* 54* 6 43* 9 37* 3* 46* 7 17* 7 22 6 4 1 2 44 12* 5 2 3 2 62* 16* 3 5 1 1 54* 36* 3* 4 48 25 4 10 6 4 33 26 19* 1 2 5* 34* 22 2* 4 1 1 51 21 6 3 1 2 20* 27 5 9 2 27* 18* 2* 3 1 1 44 25 6 3 1 4 26* 24 8* 4 2 2 46 10. When did you make the reservation for this trip 0 - 7 days before travelling 8 - 14 days before travelling 15 days to one month before travelling 1,1 - 2 months before travelling 2,1 - 3 months before travelling 3,1 - 6 months before travelling 6,1 - 9 months before travelling 9,1 - 12 months before travelling More than a year before travelling We came by car Dk/no answer 11. When did you start planning this trip 0 - 7 days before travelling 8 - 14 days before travelling 15 days to one month before travelling 1,1 - 2 months before travelling 2,1 - 3 months before travelling 3,1 - 6 months before travelling 6,1 - 9 months before travelling 9,1 - 12 months before travelling More than a year before travelling Dk/no answer 12. While planning this trip, did you also consider... Other ski/winter holiday resorts in Finland Ski resorts in your own country Ski/winter holiday resorts in other countries A city holiday A beach holiday A cruise Other Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101105 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Considered other places in Finland n= Total Sex Female 225 94 Himos Levi Luosto Pyhä Ruka 15 23 4 4 16 17 31* 7 4 15 Ylläs Ounasvaara Salla Laajavuori Kemi 26 4 1 1 0 29 6 - Ivalo Koli Messilä Vuokatti Tahkovuori 1 4 1 4 4 2 2 2 1 1* 0 1 3 1 2 2 12 1 2 3 3 3 1 7* Male 131 Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold 26 53 72 43 26 5 37 60 87 41 14 18* 2 3 16 15 27 4 12 17 34* 8 4 15 17 17 7 1 15 12 16 16 12 27 4 12 23 20 20 20 - 11 27 3 8 16 12 30 8 2 10 16 15* 2 2 15 22 27 5 5 24 24 3 2 2 1 4* 12 4 4 32 6 2 - 31 4 1 - 23 - 31 4 4 4 - 20 - 27 5 3 5 3 30 5 2 - 20 3 - 34 5 2 - 5 1 5 7* 8 4 8 4 2 6 1 7 5 2 5 5 7 8 - - 3 3 - 2 3 2 2 1 2 16* 15 4 4 2 9 3 1 4 3 11 2 2 5 12 4 4 15 20 40 5 5 8* 11 5 2 2 20 2 1 1 1 13 20 49 61 33 25 5 32 58 58 45 13. Which other Finnish ski/winter holiday resorts did you consider Mustavaara Ylämylly Saariselkä Äkäslompolo Olostunturi Other Dk/no answer Considered ski resorts in other countries n= 117 1 9* 1 3 9* 2 2 5 2 2 5 2* 193 76 Sweden Norway Austria Italy France 30 24 24 13 21 38* 22 20 17 22 24* 26 27 10 20 35 30 30 30 33 31 16 10 16 18* 15* 31 11 20 36 27 24 18 27 36 24 20 28* 20 40 40 20 - 41 13 28 13 25 24 21 22 12 28 29 26 34* 14 22 29 36 11* 13 7* Germany Andorra Spain Great Britain USA 2 11 2 1 9 1 8 3 1 8 3 13 2 9 10 20 5 - 6 2 6 2 16 16* 6 3 9 4 8 8 - 20 6 3 3 3 - 14 7 3 12 2 16* 11 4 9 Canada Switzerland Chech Slovak Iceland 13 5 1 2 3 12 7 1 5 14 4 3 1 - 14 4 6 15 3 5 - 15 9 3 3 12 8 4 20 20 - 6 6 - 10 3 2 14 5 5 - 20 7 2 9* Russia Other Dk/no answer 1 7 8 1 6 5 6 7 6 4 12 - 3 2 10 3 9 14. Which other countries’ ski resorts did you consider ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102105 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Considered other places in Finland n= Total Country The Germany Great Italy Nether Britain lands 225 24 38 30 8 Himos Levi Luosto Pyhä Ruka 15 23 4 4 16 8 21 4 25 26 8 5 26 23 3 13 13 25 38 Ylläs Ounasvaara Salla Laajavuori Kemi 26 4 1 1 0 29 8 13 - 42* 11 - 60* 3 - Ivalo Koli Messilä Vuokatti Tahkovuori 1 4 1 4 4 4 4 - 3 3 - 0 1 3 1 2 2 12 4 33* 11* 5 11 3* 193 14 Sweden Norway Austria Italy France 30 24 24 13 21 Germany Andorra Spain Great Britain USA Japan France Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 23 18 84 19 101 32 80 4 57* 17* 4 9 6 11 6 6 11 35* 15* 1* 4 10* 21 16 16* 16 18 19 3 2 17 31* 22 3 22 4* 29 8 3 10 - 39 4 4 11 11 11 - 8* - 37 5 - 30 4 1 - 13* - 26 8 1 3 1 - - - - 1 11 1 8* 12 - 16* 3 3 3 1 1 - 3 7 13 13 - 6 11* 28 1 2 1 13 21 1 4 2 4 1 11 3 3 3 3 3* 1 4 20* 24 56 13 25 28 33 12 50 17 115 14 43 7 43 50* 17 25 29* 21 13* 23 30 25* 30* 31 38 15 23 68* 52* 8* 12 8 29 21 7* 27 12* 42* 15 42 25 17 8 25 28 20 32 12 16 41 41 35 12 18 28 24 20 14 23 2 11 2 1 9 - 4 - 21* 4 25* - 4 12 4 4 - 6 27* 3 - 8 17 6* 16 6* 2* 12 6 1 10 1 1 11 Canada Switzerland Chech Slovak Iceland 13 5 1 2 3 7 7 - 8 - 20 7 5 - 12 8 36* 7 - 3 3 9 - 8 - 8 6 4 - 6 6 6 - 17 5 1 4 Russia Other Dk/no answer 1 7 7 - 13 4 8 4 21* - 17 2 - 1 9 13. Which other Finnish ski/winter holiday resorts did you consider Mustavaara Ylämylly Saariselkä Äkäslompolo Olostunturi Other Dk/no answer Considered ski resorts in other countries n= 2 3 1 7* 9* 14. Which other countries’ ski resorts did you consider ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101106 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 16. What kind of holidays have you made in the past three winter seasons None A city holiday A beach holiday A snow holiday A winter holiday A cruise A spa Other Dk/no answer Snow/winter holiday 16 17 22 44 21 2 9 8 1 n= 499 17 18 22 39* 19 1 11 9 2 196 14 16 23 48* 22 3 7 8 1 303 14 25* 17 44 16 9 6 2 21* 20 20 47 13* 1 8 6 0 46 113 30 28 17 15 11 54 7 26 9 26 2 28 35 25 22 5 43 5 22 19 19 - 87 215 28 48 14 29 2 43 7 40 25 29 - 20 49 18 33 4 40 10 40 37 32 1 12 15 27* 47 24 2 9 6 0 165 15 14 17 43 20 1 7 10 - 16 13 23 38 35* 6* 11 12 3 13 20 29 40 22 7 11 22* 4 15 25* 22 40 21 2 8 13* 2 81 68 25 89 19 35 32 22 5 38 2 20 19 21 1 26 38 28 28 3 29* 7 21 19 16 3 4* 52 20 20 32 4 8* 24 12 8 28 36 18* 13* 7 47 10* 17 21 24 1 15 15 28* 47 21 3 8 8 0 154 15 13* 21 52* 18 0* 6* 4* 0 152 17 18 17* 35* 24 3 14* 9 2 103 17. If you think about your last snow/winter holiday trip, which of the following adjectives describe the reasons you choose a holiday destination Traditional Peaceful Familiar Safe Trendy Active Exotic Clean Unique New Dk/no answer Total 25 36 26 23 5 43 4 21 18 18 2 n= 858 23 38 25 25 4 43 5 20 22* 19 2 372 26 35 27 22 5 43 4 22 15* 18 2 485 25 36 28 25 4 49* 3 23 18 16 2 256 138 115 45 165 25 38 27 17* 5 40 3 21 21 16 1 258 21 37 32 31* 4 47 3 26 12* 15 1 240 27 34 24 30 3 38 5 20 18 23 5* 193 18. Which of the following adjectives describe this snow holiday in Finland Traditional Peaceful Familiar Safe Trendy Active Exotic Clean Unique New Dk/no answer 21 49 21 34 3 40 9 36 33 29 1 21 47 20 36 1* 40 8 33 37* 33* - 22 51 21 32 4* 41 9 38 31* 26* 1 19 51 23 33 3 46* 7 37 31 27 - 14* 46 21 37 36 12 36 36 28 1 31* 49 24 33 3 37 8 29 35 28 1 27 47 27 40 4 29 9 18* 38 40 2 21 45 15* 28 3 47* 13 32 30 31 1 22 51 19 28* 2 40 6 33 39* 30 0 18 48 23 39* 4 42 10 42* 30 25 - 26 51 25 38 1 34* 7 34 33 33 1 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102106 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 52 98 125 17 22 27 48 14* 1 2* 11 1 19 12 38* 50 12 4 4 - 24* 23 8* 24* 10* 31* 6 1 16 16 23 54* 6* 3 2* 7 1 89 30 32 72 27 37 19 28 3 54* 4 34* 27* 22 2 47* 20* 20 3* 7 53 3* 3* - 13 13* 41 31 3 31 3 31 9 13 9* 38* 36 24 10* 4 14* 10* 10* 19 15 1 52 98 6* 25* 15 12* 40 8 23* 37 46* - 26 33* 40* 53* 1 21* 8 57* 23* 4* 1 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 16. What kind of holidays have you made in the past three winter seasons None A city holiday A beach holiday A snow holiday A winter holiday A cruise A spa Other Dk/no answer Snow/winter holiday n= 16 17 22 44 21 2 9 8 1 22 15 19 32* 22 1* 3* 4* 499 57 25 36 26 23 5 43 4 21 18 18 2 18 39 23 16 11 51 2 19 26 28 5 858 116 7* 21 30* 45 40* 6* 23* 19* 1 104 11 9* 16* 53* 31* 2 3* 1* - 114 7 20 34 43 25 2 2* 5 2 27 11* 11* 19 54* 35* 4* 9 11 - 206 9 20 25 54 33* 3 6 6 1 50 20* 20* 24 38* 11* 1 9 7 2 224 17. If you think about your last snow/winter holiday trip, which of the following adjectives describe the reasons you choose a holiday destination Traditional Peaceful Familiar Safe Trendy Active Exotic Clean Unique New Dk/no answer Total n= 23 50* 21 30 2 33* 5 8* 25* 17 1 151 157 125 18* 33 38* 30 5 59* 4 35* 4* 20 - 157 30 44 33 44* 11 52 15* 26 22 15 - 44 20* 49* 30 32* 4 42 3 24 19 17 2 275 16 34 32 24 70* 4 34* 16 18 - 69 29* 25* 22 15* 5 38* 4 16* 16 20 3 476 18. Which of the following adjectives describe this snow holiday in Finland Traditional Peaceful Familiar Safe Trendy Active Exotic Clean Unique New Dk/no answer 21 49 21 34 3 40 9 36 33 29 1 20 54 13* 29 4 66* 7 31 53* 41* - 20 52 24 37 4 30* 11 19* 32 20* 1 26 66* 17 36 3 50* 8 52* 42* 41* 1 28 42 8* 17* 1 12* 14* 21* 46* 46* 1 16 47 27* 39 4 56* 6 41 8* 16* - 18 52 18 36 7 48 5 45 30 27 2 18 60* 31* 41* 4 45 5* 35 27* 16* 0 22 41 26 32 3 64* 9 38 12* 16* 1 23 44* 15* 30* 2* 34* 11* 35 40* 39* 0 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101107 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 19. Which of the following activities have you participated during this trip (Downhill) skiing Cross-country skiing Snowboarding A snow-mobile safari A reindeer-sledge riding A dog-sledge riding A walk in the nature A camp fire in the nature Visited spa Gone to the sauna Dk/no answer Had (downhill) skied 35 35 10 38 29 35 48 21 11 66 2 n= 25* 37 25* 34 26 23* 44 13* 9 66 - 33 29* 14* 46* 33 37 50 21 10 69 0* 22 71 31 35 22 5 2 3.93 5 35 29 27 34 35 36 22 23 18 4 6 14 3 1 3.95 3.92 3.81 0.02 -0.01 -0.12 2* 6* 5 32 28 24 7 4 3.81 -0.12 4 32 35 26 5 1 3.95 0.01 2* 31 41 18 4 4.06 0.13 6 27 36 14 5 4.00 0.07 18* 20 40 20 4.00 0.07 20 31 29 33 25* 21 29 6 10* 6* 3 3.80 3.71 -0.13 -0.22 4 4 35 23 41* 35 18 26 3 2 4.11 3.92 0.18 -0.01 2 14* 30 29 25 10 2 3.79 4 32 30 27 6 2 3.87 0.08 3 28 29 25 12 2 3.75 -0.05 5 14 32 27 23 3.38 -0.41 5 31 24 27 11 3 3.72 -0.07 4 33 32 22 10 2 3.86 0.07 2* 29 25 35 6 3.82 0.02 4 23 36 18 5 3.89 0.10 18* 20 40 20 4.00 0.21 20 23 27 37 25 17 28 13 14 6* 1 3.60 3.65 -0.19 -0.14 4 5 35 30 25 9 1 3.91 0.11 1* 27 28 29 11 2 3.70 4 31 29 28 7 2 3.83 0.13 3 24 27 30 13 2 3.62 -0.08 5 14 27 27 27* 3.29 -0.42 5 31 20 9* 31 25 41 26 43* 23 9 8 5 2 5 3.81 3.59 3.56 0.11 -0.11 -0.15 2* 4 18* 20 40 20 4.00 0.30 20 19 27 33 25 23 29 15 13 6* 1 3.46 3.67 -0.24 -0.04 4 5 30 23 30 21 30 35 9 7 1 3.81 3.70 0.11 -0.00 1* 14* 48 34 9 4 1 4.28 4 50 35 9 3 1 4.34 0.06 3 47 33 9 5 2 4.24 -0.04 4 36 36 14 5 5 4.00 -0.28 5 303 30* 34 7* 40 35* 37 52* 22 12 64 1 112 39* 35 12* 36 24* 33 45* 21 10 68 2 191 51* 30 8 39 28 36 47 22 13 70 1 131 37 39 5* 39 25 36 46 25 12 67 2 19* 43* 3* 30* 28 36 55 24 7 63 3 51 22 11* 51* 20* 31 31 44 16 11 42* 11* 32 35 11 38 28 29 44 18 10 62 2 31 38 7 44* 33 42* 51 23 12 69 1 5 52 79 53* 28* 16* 31* 23* 28* 45 22 14 70 1 128 22* 40 5* 38 31 38 51 21 6* 64 4* 43 20. What is your opinion about the slopes in this ski resort compared to your expectations Diversity of the slopes 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer Length of the slopes 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer 26 28 33 3.92 0.13 14* Height of the slopes 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer 34 18* 28 13 3 3.71 0.00 4 Condition of the slopes 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer 42 38 6 10* 4.18 -0.10 4 50 36 9 3 2 4.30 0.02 1* 61* 27 6 2 4.51 0.23 4 50 18 18 4.37 0.09 14 40 20 20 3.25 -1.03 20 42 44 8 2 4.32 0.04 4 46 30 10 8 4.22 -0.06 6 52 47 34 26 8 12 2 7 2 2 4.33 4.15 0.05 -0.13 1* 7 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102107 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 52 98 157 44 275 69 476 17* 33 15 31 25 23 42 23 4* 65 2 12* 30 7 28* 42* 33 44 7* 9 54* 2 14* 41 5* 74* 53* 66* 54 27 2* 69 1 9 12 17 44 22 33 4.11 0.18 - 33 33 25 8 3.92 -0.01 - 12* 47* 24* 18* 2.53 -1.40 - 48* 33 14* 1* 4.33 0.40 3 27 50 14 4.15 0.22 9 40* 33 17 3 1 4.16 0.23 6 47* 20* 30 34 16 31* 2 9* 3 4.27 3.59 0.34 -0.34 5 2 32 27 23 9 3.90 0.11 9 36 34 21 4* 1 4.04 0.25 4 44* 20* 28 24 16 34* 5 16* 2 2 4.12 3.45 0.33 -0.34 5 3 19. Which of the following activities have you participated during this trip (Downhill) skiing Cross-country skiing Snowboarding A snow-mobile safari A reindeer-sledge riding A dog-sledge riding A walk in the nature A camp fire in the nature Visited spa Gone to the sauna Dk/no answer Had (downhill) skied n= 35 35 10 38 29 35 48 21 11 66 2 43 39 9 72* 46* 53* 61* 31* 2* 69 5* 13* 66* 4* 27* 16* 29 47 36* 15 70 3 48* 22* 13 31* 30 39 38* 15* 20* 58* 1 303 50 20 76 75* 15* 16* 10* 2* 3* 48 10* 15 77* - 118 50* 18* 16 27 25 32 55 14 7 68 2 22 43* 44* 8 26* 17* 26* 47 21 13 75* 2 117 62* 23* 16 22* 1* 6* 45 16 17 77* 1 43 27* 32 9 48* 39* 43* 48 23 8* 60* 2 128 20. What is your opinion about the slopes in this ski resort compared to your expectations Diversity of the slopes 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer 31 35 22 5 2 3.93 5 18* 26 26 14* 4 3.45 -0.48 12* 25 50 15 5 4.00 0.07 5 21* 45* 28 3 3.88 -0.05 4 30 29 25 10 2 3.79 4 20 18* 24 22* 2 3.37 -0.42 14* 30 50* 15 4.16 0.36 5 26 32 32 7 3.81 0.02 4 22 44 11 22 3.67 -0.13 - 25 33 42 3.83 0.04 - 6* 41 35* 18* 2.35 -1.44 - 42* 31 20 4* 1 4.10 0.31 2* 27 28 29 11 2 3.70 4 18 14* 30 22* 2 3.28 -0.42 14* 30 35 25 5 3.95 0.24 5 21 34 36 5 3.74 0.04 4 22 22 33 22 3.44 -0.26 - 42 25 33 4.08 0.38 - 6* 35 41* 18* 2.29 -1.41 - 36* 18 31 32 24 27 6* 14 1 3.98 3.60 0.28 -0.10 2* 9 32 31 25 8 1 3.88 0.18 4 44* 19* 21 25 23 35* 5 16* 2 2 4.05 3.44 0.35 -0.27 5 3 48 34 9 4 1 4.28 4 48 38 2* 2 2 4.39 0.11 8 60 25 5 5 4.47 0.20 5 50 8* 8 17 17* 3.58 -0.69 - 47 53 4.47 0.19 - 58* 31 7 1* 1 4.48 0.20 3 54 28 9 5 4.35 0.08 3 56 28 7 2 2 4.39 0.11 5 Length of the slopes 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer Height of the slopes 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer Condition of the slopes 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer 33* 33 34 44 18* 22 11* 3.93 4.11 -0.35 -0.17 4 - 59 27 5 5 4.48 0.20 5 39* 41* 10 4 2 4.15 -0.13 3 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101108 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Had (downhill) skied n= Total Sex Female Male Age 15-24 years 303 112 191 43 29 16 7 3 4.04 3 43 30 17 5 3 4.07 0.03 2 42 28 15 8 3 4.03 -0.02 4 27 23 41* 5 3.71 -0.33 5 56 29 10 2 0 4.42 3 62 26 8 3 4.49 0.07 2 53 30 10 2 1 4.38 -0.04 4 41 32 14 9 4.10 -0.33 5 54 33 8 1 4.46 5 57 30 7 2 4.48 0.02 4 52 34 8 1 4.44 -0.01 5 64 23 5 2 0 4.57 5 65 23 5 2 4.59 0.02 4 64 24 5 2 1 4.56 -0.01 5 22 25-34 years 35-44 years 45-54 years 71 131 51 55-64 years 22 Household 65+ Single Couple Child years with ren no under child 18 ren years 79 128 Other adult house hold 5 52 43 49 27 16 6 4.16 0.12 2 45 14 60 14 20 14 4.05 3.75 0.01 -0.29 14* 20 40 33 17 4 2 4.10 0.06 4 33* 27 25* 8 4 3.80 -0.24 4 52 31 14 4.39 -0.03 3 60 61 31 22 5* 12 3 2 2 4.48 4.40 0.06 -0.02 1* 2 59 20 18 40 9 20 4.58 4.00 0.16 -0.42 14* 20 48 35 10 4 4.32 -0.10 4 59 24 13 4.49 0.07 4 57 30 8 3 1 4.41 -0.01 1* 56 26 9 2 4.45 0.03 7 41 27 18 5 4.15 -0.31 9 51 35 10 1 4.39 -0.07 3 54 36 6 1 4.48 0.02 3 61 27 6 2 4.53 0.07 4 59 23 5 4.63 0.17 14 40 40 4.50 0.04 20 50 31 10 2 4.40 -0.06 8 46 38 10 4.38 -0.08 6 59 31 5 2 4.50 0.04 2* 56 30 7 4.53 0.07 7 50 32 9 4.35 -0.22 9 61 25 8 1 4.51 -0.06 4 66 24 5 2 4.59 0.02 3 71 20 4 2 4.63 0.06 4 68 14 5 4.74 0.16 14 40 40 4.50 -0.07 20 67 19 4 2 4.65 0.07 8 54* 28 9 1 4.47 -0.11 8 70 60 22 26 5 1 7 1 4.63 4.50 0.05 -0.07 2* 7 20. What is your opinion about the slopes in this ski resort compared to your expectations Comfort of the ski lifts 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer 45 31 11 8 1 4.13 0.09 3 42 31 14 9 3 4.01 -0.04 1* 49* 42 32 21 10* 12 6 12 2 7 4.22 3.85 0.18 -0.19 1* 7 Quickness of getting to the lift 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer Expertise of the lift staff 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer Friendliness of the lift staff 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102108 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Had (downhill) skied n= Total Country The Germany Great Italy Nether Britain lands 76 9 Japan France 303 50 20 12 43 29 16 7 3 4.04 3 36 28 20 10 3.96 -0.09 6 45 25 20 5 4.16 0.11 5 56 29 10 2 0 4.42 3 62 28 4 4.62 0.20 6 40 35 20 4.21 -0.21 5 53 28 12 4 4.34 -0.08 4 22* 58 56 8 22 17 8 8 4.00 4.00 -0.42 -0.42 - 54 33 8 1 4.46 5 36* 40 38 50 14 5 4.25 4.32 -0.21 -0.14 12* 5 51 34 8 1 4.43 -0.03 5 22* 42 56 33 22 8 8 4.00 4.18 -0.46 -0.27 8 64 23 5 2 0 4.57 5 54 28 2 2 4.56 -0.01 14* 49* 22* 67 34* 78* 8 8 4 8 8 4.35 4.22 4.27 -0.23 -0.35 -0.30 5 8 17 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 118 22 117 43 128 20. What is your opinion about the slopes in this ski resort compared to your expectations Comfort of the ski lifts 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer 24* 25 21 18* 8* 3.40 -0.65 4 44 33 22 4.22 0.18 - 25 18* 17 65* 42* 12 6 17 3.33 3.94 -0.71 -0.10 - 63* 28 7* 1* 4.54 0.50 2 45 32 14 5 4.24 0.19 5 53* 26 13 3* 3 4.28 0.24 3 58* 28* 26 32 9 20 13* 2 4 4.44 3.69 0.39 -0.36 5 2 59 24 18 4.41 -0.01 - 61 29 6 3 4.51 0.09 2 64 27 5 4.62 0.20 5 61 25 12 4.50 0.08 3 63 21 5 7 4.46 0.04 5 49* 34 10 3 1 4.31 -0.11 2 59 24 18 4.41 -0.04 - 69* 25* 3* 1 4.65 0.19 2* 59 36 4.62 0.16 5 64* 29 4 4.61 0.16 3 65 23 5 2 4.59 0.13 5 40* 39* 13* 2 4.24 -0.22 6 79* 15* 4 4.76 0.19 2* 77 14 5 4.76 0.19 5 70 22 3 2 4.65 0.08 3 74 55* 12* 30* 9 5 3 1 4.68 4.45 0.11 -0.13 5 7 Quickness of getting to the lift 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer Expertise of the lift staff 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer Friendliness of the lift staff 5 = Very good 4 3 2 1 = Very poor Mean Deviation from mean Dk/no answer 70 20 5 4.63 0.06 5 76 6* 18 4.59 0.02 - ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101109 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 21. Do you wish to mention an activity you have participated in, but which has not been mentioned yet Skating Snowshoe-walk Ice fishing/angling Sledge A reindeer safari Other Dk/no answer 1 5 5 2 1 13 76 1 7* 4 3 1* 15 72* 2 4* 5 2 0* 11 78 2 11* 5 1 24* 64* 2* 8* 2 1 19* 70* 1 4 4 3 0 9* 80* 1 7 4 4 1 10 75 2 7 1* 2 4* 84* 2 2 4 4 9 78 2 8 4 2 3* 16 72 0 4 7* 2 16 72 1 3 6 3 0 10 79 2 6 1* 2 10 80 (Downhill) skiing Cross-country skiing Snowboarding A snow-mobile safari A reindeer-sledge riding 23 18 5 28 11 18* 16 3* 28 15* 27* 20 7* 27 8* 20 7* 17* 29 9 18* 12* 5 36* 15* 33* 16 4 25 9 27 17 3 28 8 13* 38* 3 22 11 9* 40* 13* 13 19 18 4 29 10 16* 22 2* 28 14* 40* 10* 9* 24 9 15* 25* 4 31 10 A dog-sledge riding A walk in the nature A camp fire in the nature Going to a spa Going to the sauna 25 13 7 2 15 25 15 5 3 13 24 12 8 1 16 18 13 5 1 33* 23 12 6 1 11 28 11 9 2 13 28 13 7 4 8* 25 18 8 2 22* 16 16 2 2 9 16* 14 5 1 18 30* 15 7 2 12 24 11 8 2 18 25 12 6 2 12 1 2 7 1 0 1 0 4 4 1 0 1 4 2 1 1 1 4 1 1 1 1* 2 2 2 9 2* 2 1 4 3 0 0 3 2 1 1 5 2 1 2 1 4 5 22. Which of these activities has been the most impressive/ unforgettable Skating Snowshoe-walk Fishing/ice fishing Other Dk/no answer 1 1 1 4 3 2* 0 4 3 1 0* 1 4 3 23. Were the activities you participated in a relation to your own skills Not demanding enough In relation to own skills Partly in relation to own skills, partly not Too demanding/difficult Dk/no answer 11 71 11 71 11 72 18* 60* 11 71 11 75 11 72 6* 75 9 69 12 70 14 71 9 68 9 78* 12 2 3 13 3 2 12 2 3 17 1 3 13 2 2 11 2 2 13 4 1* 12 3 3 9 13* 14 1 4 10 2 3 17* 4* 1* 8* 2 4 38 40 16 5 3.12 0.02 1 38 41 12 9 3.08 -0.02 - 25. If there was an opportunity to learn about the Finnish winter nature by walking in snowploughed routes, how likely would you use that opportunity Certainly Likely yes Likely not Certainly not Mean Deviation from mean Dk/no answer 4) 3) 2) 1) 38 41 13 7 3.10 0 40 36 30 44 40 41 9* 17* 23* 7 7 5 3.17 3.04 2.98 0.07 -0.06 -0.12 1 1 33 47 16 3* 3.11 0.01 - 40 41 12 7 3.15 0.05 0 45 42 29 41 33* 40 8* 9 18 7 17* 13 3.24 3.00 2.84 0.14 -0.10 -0.25 - 38 43 13 7 3.12 0.02 - 36 43 13 7 3.09 -0.01 1 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102109 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 52 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 21. Do you wish to mention an activity you have participated in, but which has not been mentioned yet Skating Snowshoe-walk Ice fishing/angling Sledge A reindeer safari Other Dk/no answer 1 5 5 2 1 13 76 3 8 9* 1 2 7* 73 1 2* 2* 1 1 11 82* 2* 4 15 80 4 4 25* 69 11* 3 3 24* 64* 3 10* 14* 5 2 12 59* 1 1* 3 2 6* 89* 2 2 2 5* 89* 2 5 3* 2 1 10 80 4 3 4* 88* 1 6 6* 3 1 16* 70* (Downhill) skiing Cross-country skiing Snowboarding A snow-mobile safari A reindeer-sledge riding 23 18 5 28 11 11* 16 3 34 14 5* 57* 1* 19* 11 30* 13 8 21* 12 10* 12 2 19 19 6* 13 3 24 17* 2* 4* 1* 65* 7 73* 6* 13* 13* 4* 30 18 2 23 7 33* 33* 5 20* 8 57* 13 12* 16* 3* 13* 11* 4 35* 14* A dog-sledge riding A walk in the nature A camp fire in the nature Going to a spa Going to the sauna 25 13 7 2 15 50* 18 6 8* 15* 17 17* 2 23* 30 8* 2* 3 7* 17 15 10 25 20 20* 2* 1 15 33* 3* 3* 12 8* 13 8 4* 18 32 18 5 2 16 18* 12 10* 3 14 4* 16 13 6 23 30* 12 4* 1* 13 1 1 1 4 3 3 2 2 3 6 1 1 2 1* 6 1* 6 6 3 1 8* 6 2 2 2 2 1 1 2 2 7 2 2* 1 1 1* 2 3 1 11 71 9 72 7* 81* 5* 78* 40* 48* 21* 66 6* 80* 10 61* 11 68 5* 77* 19 54* 13* 70 12 2 3 11 1 7* 10 1 2 12 4 1 9 2 4 24* 4 1 11 5 5 13 2 3 16 6 6 12 2 3 37 51* 9 3* 3.22 0.12 - 43 45 9 2 3.30 0.20 - 22. Which of these activities has been the most impressive/ unforgettable Skating Snowshoe-walk Fishing/ice fishing Other Dk/no answer 0 1 1 5* 3 23. Were the activities you participated in a relation to your own skills Not demanding enough In relation to own skills Partly in relation to own skills, partly not Too demanding/difficult Dk/no answer 4* 2 6 10 1 1 25. If there was an opportunity to learn about the Finnish winter nature by walking in snowploughed routes, how likely would you use that opportunity Certainly Likely yes Likely not Certainly not Mean Deviation from mean Dk/no answer 4) 3) 2) 1) 38 41 13 7 3.10 0 47* 38 26* 40 27* 48 10 13 21* 3* 23* 4 3.32 2.80 2.96 0.22 -0.30 -0.14 1 56* 17* 25* 59* 10 21* 10 1* 3.27 2.94 0.17 -0.16 1 53* 34* 8* 6 3.34 0.24 - 35 29 42 45 12 16 11* 10 3.00 2.93 -0.10 -0.17 0 - 40 41 14 5* 3.16 0.06 0 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101110 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 26. Which winter activities have you participated in (earlier in your life) (Downhill) skiing Cross-country skiing Snowboarding A snow-mobile safari A reindeer-sledge riding 69 47 19 19 9 69 41* 15* 17 9 68 51* 22* 21 9 71 30* 45* 9* 3* 75* 39* 30* 17 6* 76* 49 16 24* 12* 62 58* 9* 21 9 56* 48 4* 22 10 44* 69* 13 13 72 48 25* 15 6 69 52 18 19 10 73 45 19 22 9 60* 42 15 20 10 A dog-sledge riding A camp fire in the nature Going to a spa Going to the sauna A walk in the nature 13 30 34 60 2 12 28 38* 57 2 14 32 30* 62 2 3* 40* 39 52 - 9 29 36 62 2 15 33 34 70* 2 16 23* 26* 51* 3 17 30 35 58 6* 11 22 33 40* 4 8 32 35 59 4 16 29 34 61 2 11 32 32 63 2 13 30 34 55 2 3 1 1 4 5 2 1 1 4 6 4 1 1 4 5 1 1 6 2 0 1 5 4 4 1 0 3 3* 7* 1 2 6 8 3 1 6 6 2 2 2 2 9 3 2 1 1* 2* 3 1 1 5 5 2 1 3 6 6* 2 1 7* 6 (Downhill) skiing Cross-country skiing Snowboarding A snow-mobile safari A reindeer-sledge riding 3 8 6 17 12 2 9 6 16 14 4 7 7 17 12 10* 13 14* 17 14 2 10 8 18 14 4 5 7 20 11 2 6 3* 17 12 1 8 3* 9* 8 4 2 13 22 3 7 8 12* 13 5* 8 5 16 13 3 7 10* 22* 12 2 8 2* 16 12 A dog-sledge riding A camp fire in the nature Going to a spa Going to the sauna A walk in the nature 16 5 3 4 1 18 6 3 5 1 15 4 4 4 1 17 2 5 3 - 19 6 7* 5 1 16 4 2 4 0 14 6 2 3 - 15 3 1* 5 1 18 7 2 9 - 21 7 7* 5 1 18 6 2 6 1 13 4 2 3 0 15 3 3 4 - Skating Snowshoe-walk Fishing/ice fishing Other Dk/no answer 1 1 0 3 37 1 2 1 4 39 0 1 0 2 35 2 1 18* 0 1 1 3 33 1 2 1 4 38 2 2 41 3 46* 2 4 44 2 33 1 3* 2 3 37 1 1 3 33 2 3 46* 90 9 1 89 10 1 92 7 1 86 14 - 94* 6 - 88 11 1 89 9 2 97* 3* 1 82 13 4 87 13* - 91 8 1 92 7 1 90 8 3 59 35 3 0 0 4.56 2 60 34 3 1 4.57 0.01 2 58 37 2 0 0 4.55 -0.01 2 56 38 5 1 4.49 -0.06 - 66* 54 29* 40 3 3 0 1 0 0 4.61 4.49 0.05 -0.07 2 2 59 36 2 1 4.58 0.02 4 Skating Snowshoe-walk Fishing/ice fishing Other Dk/no answer 27. Which winter activities are you planning to participate in that have not been mentioned yet 28. Is the variety of activities during this trip satisfactory or did you miss some activity you had expected Satisfactory Did miss an activity Dk/no answer 30. Compared to you expectations, how did you find the quality of the activities you participated in Very good Fairly good Neither good nor poor Fairly poor Very poor Mean Deviation from mean Dk/no answer 5) 4) 3) 2) 1) 57 35 5 0 0 4.51 -0.05 2 59 36 2 1 0 4.55 -0.01 2 63 36 1* 4.63 0.07 1 58 37 3 4.57 0.01 2 60 56 27 39 3 4.69 4.54 0.14 -0.02 13* 1 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102110 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 52 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 26. Which winter activities have you participated in (earlier in your life) (Downhill) skiing Cross-country skiing Snowboarding A snow-mobile safari A reindeer-sledge riding 69 47 19 19 9 62 32* 16 17 8 57* 77* 7* 23 13 63 25* 16 28* 14* 77 48 17 23 12 70 11* 34* 7* 4* 82* 46 28* 10* 2* 76* 73* 19 23 9 75 59 11 32* 5 67 63* 14* 27* 17* 72 68* 16 45* 17* 69 34* 23* 11* 3* A dog-sledge riding A camp fire in the nature Going to a spa Going to the sauna A walk in the nature 13 30 34 60 2 12 20* 9* 48* 5 19* 38* 43* 77* 3 20* 31 43* 67* 4 12 21 17* 37* - 7 24 76* 41* 1 4* 20* 12* 36* 1 11 45* 30 83* 1 14 27 25 75* - 22* 39* 31 77* 2 22* 46* 45* 87* - 6* 24* 34 45* 3 3 1 1 4 5 13* 2 1 1* 14* 2 2 1 3 1* 3 1 8* 4 6 6 1 1 4 5 4 2 1* 7 1* 2 4 1* 5 2 2 - 4 1 1 4 2* 1 3 7 1 (Downhill) skiing Cross-country skiing Snowboarding A snow-mobile safari A reindeer-sledge riding 3 8 6 17 12 6 10 4 13 11 3 8 8 19 10 2 4 4 15 6 3 18* 4 16 16 2 9 5 13 11 4 3* 15* 27* 17 2 5 11 16 16 2 4* 6 17 9* 4 4 14* 16 17 4 10* 5 17 14 A dog-sledge riding A camp fire in the nature Going to a spa Going to the sauna A walk in the nature 16 5 3 4 1 21 6 3 1* 1 9* 2* 2 5 - 15 2* 6 3 2 19 8 2 10 - 22 5 3 8 - 17 8 3 6 1 17 6 4 3 - 18 2 2 2 - 15 3 3 2* 0 12 9 6 3 - 18 5 3 6* 1 Skating Snowshoe-walk Fishing/ice fishing Other Dk/no answer 1 1 0 3 37 1 6* 3* 2 36 1 4 56* 8* 34 2 2 31 1 2 22* 2 1 1 49* 1 1 1 1* 23* 2 2 34 1 2 0 2 41 1 1 30 0 1 0 4 35 90 9 1 93 4* 3 91 9 1 92 8 - 96 2* 2 91 8 1 78* 21* 2 95* 4* 1 93 5 2 93 6 1 97* 3* - 88* 11* 1 59 35 3 0 0 4.56 2 73* 19* 3 4.75 0.19 5* 60 36 3 4.58 0.02 2 Skating Snowshoe-walk Fishing/ice fishing Other Dk/no answer 4 1 0* 4 8* 27. Which winter activities are you planning to participate in that have not been mentioned yet 2 3* 1* 9* 12 28. Is the variety of activities during this trip satisfactory or did you miss some activity you had expected Satisfactory Did miss an activity Dk/no answer 30. Compared to you expectations, how did you find the quality of the activities you participated in Very good Fairly good Neither good nor poor Fairly poor Very poor Mean Deviation from mean Dk/no answer 5) 4) 3) 2) 1) 71* 54 24* 38 3 8 1 4.68 4.46 0.13 -0.10 1 - 56 36 4 1 4.52 -0.04 3 48* 48* 52 43 51* 43 3 1* 2 2 2 4.38 4.48 4.51 -0.18 -0.08 -0.05 2 2 61 48 60 36 49* 33 1* 3 4* 0 1 0 4.61 4.45 4.55 0.05 -0.11 -0.01 2 2 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101111 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 48 6 13 48 36 12 32 44 5 14 50 37 16 37 240 Other adult house hold 193 32. What is the most impressive in the Finnish winter nature Snow Darkness Coldness Quietness The wilderness Reindeers Aurora borealis Frozen water courses/ sea/lakes/rivers People/friendly people Purity Fresh air/clean air Other Dk/no answer 45 4 12 46 36 13 33 45 4 12 41* 33* 16 34 45 5 12 50* 39* 12 32 44 5 16 34* 34 7* 31 40 5 10 44 41 16 40* 44 4 14 53* 38 13 27* 44 3 9 48 36 11 28 48 3 12 39 36 17 41 71* 7 13 60 20* 18 33 44 3 9 49 35 14 20* 47 3 11 38* 38 10 46* 2 2 3 1 6 2 2 2 3 1 7 2 2 1 3 1 5 1 3 2 5 3 3 3 4 0 4 0 2 1 4 1 7 2 2 1 3 1 5 1 1 3 1 1 7 1 2 4 13 2 4 3 4 8 - 2 2 5 0 5 2 2 1 3 1 6 2 1 1 1* 2 6 2 47 53 0 42* 58* - 52* 48* 0 39 61 - 41* 59* 0 54* 46* - 50 50 - 50 50 - 44 56 - 45 54 1 52 48 - 48 52 - 41 59 - 69 57 20 75 134 115 80 54 36 9 1 68 26 5 - 50 35 15 - 55 32 11 3 33. Have you spent a winter holiday in a South- or Central European ski resorts during the past five years Yes No Dk/no answer Has spent a winter holiday in European ski resorts n= 405 155 250 34 88 137 57 32 11 1 55 31 13 1 58 32 10 1 59 32 9 - 64 27 9 - 358 134 224 31 80 114 62 54 17 65 36 40 33 29 39 39 37 26 35 24 25 24 23 31 25 16 28 9 28 10 26 8 29 16 42 8 26 4* 33 13 15* 25 11 5 9 6 26 12 5 7 4 24 10 5 10 7 10* 10 3 6 13 30 6 5 6 5 23 10 3 9 5 21 15 10 15 6 34. Does the winter holiday spent in Finland differ from a winter holiday spent in South- or Central European ski resorts Yes - a lot Yes - quite a lot Hardly at all Dk/no answer Winter holiday in Finland differs from a winter holiday in Europe n= 50* 34 15* 1 66* 26 8 - 41* 43* 17* - 66 25 8 1 123 96 73 37 37 33 34 6* 23 34* 14* 22 6 35 29* 6* 8 32 11 24 6 35 10 22 33 13 6 7 4 29 18 6 12 - 29 8 2 11 5 24 11 8 8 2* 20 11 5 7 8 29 11 3 11 8 35. How does the winter holiday spent in Finland differ from a winter holiday spent in Southor Central European ski resorts Silence/composure More activities/can do also other things than downhill skiing A lot of snow/more snow/ snow guarantee Different terrain/no mountains Nature/more nature/ nature is the main thing Friendly/helpful people Coldness Other Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102111 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 52 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 32. What is the most impressive in the Finnish winter nature Snow Darkness Coldness Quietness The wilderness Reindeers Aurora borealis Frozen water courses/ sea/lakes/rivers People/friendly people Purity Fresh air/clean air Other Dk/no answer 45 4 12 46 36 13 33 63* 7 21* 62* 50* 14 26 51 3 13 52 28* 22* 38 49 7 17* 33* 38 11 31 23* 21* 13 50 40 17 31 39 1* 11 35* 22* 8 64* 26* 10 32* 26* 13 46* 48 1* 61* 49* 9 7* 48 2 7 66* 41 16 20 55* 4 12 54* 37 15 30 45 1 4* 46 49* 12 10* 40* 5 13 41* 34 14 39* 2 2 3 1 6 2 3 4* 2 3* 4 - 1 3 3 11* 1 1 1 4 1 10* 4* 4 4 2 - 1 1 5 - 2 1 2 6 2 3 1 6* 1 1* 1 2 2 2 2 2 2 1 3 0 7 1 1 10* 1 7 1 2 2 2 1 6 1 57* 43* - 33. Have you spent a winter holiday in a South- or Central European ski resorts during the past five years Yes No Dk/no answer Has spent a winter holiday in European ski resorts n= 47 53 0 52 48 - 60* 40* 1 47 53 - 56 44 - 9* 91* - 59* 41* - 43 57 - 52 48 - 49 51 - 405 60 90 74 29 9 74 68 23 158 57 32 11 1 77* 17* 5 2 61 23* 13 2 50 45* 5 - 66 17 17 - 56 33 11 - 76* 18* 7 - 18* 63* 19* - 43 43 13 - 54 37 8 1 358 56 76 70 24 8 69 55 20 143 27 174 36 43 51* 34 33 25 30 18* 25 36 26 38 24 52* 12* 34* 8* 13 26 5* 15 20 11 29* 9 28 7 14* 17* 25 3* 26 4 50* 25 13 13 30 2* 40* 10 15 10 25 7 48* 8 28 25 11 5 9 6 25 11 7 13 4 36* 8 7 3* - 14* 10 4 20* 4 46* 13 4 - 13 13 13 25 25 13 6 9 4 16 11 2 4 18* 20 15 10 20* 24 13 5 6 9* 33 15 7 - 25 8 6 11 3 34 41* 59* 0 196 34. Does the winter holiday spent in Finland differ from a winter holiday spent in South- or Central European ski resorts Yes - a lot Yes - quite a lot Hardly at all Dk/no answer Winter holiday in Finland differs from a winter holiday in Europe n= 32* 47 21 - 64* 25* 11 1 35. How does the winter holiday spent in Finland differ from a winter holiday spent in Southor Central European ski resorts Silence/composure More activities/can do also other things than downhill skiing A lot of snow/more snow/ snow guarantee Different terrain/no mountains Nature/more nature/ nature is the main thing Friendly/helpful people Coldness Other Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101112 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Sex Female Male 858 372 485 4 5 2 88 2 3 5 2 87 2 4 5 1 89 1 91 40 58 15 21 5 50 15 30 5 Age 15-24 years Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 2 2 95* - 5 5 1 89 1 4 4 3 89 1 5 6 2 84 3 2 7 2 87 3 4 16* 80 - 5 5 1 88 1 4 7 0* 86 3* 2 1* 3* 93* 0* 4 8* 2 85 1 51 4 22 26 18 12 9 19 29 16 27 65 16 14 6 50 25 25 - 73 9 9 9 38* 23 35 4 50 17 22 11 58 17 25 - 100* - 42 26 21 11 69 14 17 - 69 6 13 13 52 15 30 4 87 45 165 258 240 Other adult house hold 193 36. Have you spent a winter holiday in a Swedish or Norwegian ski resorts during the past five years Yes, Swedish Yes, Norwegian Yes, both Swedish and Norwegian No Dk/no answer Has spent a winter holiday in Sweden/Norway n= 37. How would you describe the ski resorts in Sweden and Norway. Are they... Like Finnish Like South- or Central Europeans Neither Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102112 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Country The Germany Great Italy Nether Britain lands 858 116 151 4 5 2 88 2 2 7 91 - 7 12* 3 77* 2 91 10 58 15 21 5 80 10 10 - 157 Japan France 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 52 98 157 2 8 1 87 3 98* 2 4 1 94* 1 2 1 94* 2 32 16 - 5 4 23 53 13 25 9 63 25 13 - - 80 20 - 75* 25 - 57 9 26 9 44 275 69 476 36. Have you spent a winter holiday in a Swedish or Norwegian ski resorts during the past five years Yes, Swedish Yes, Norwegian Yes, both Swedish and Norwegian No Dk/no answer Has spent a winter holiday in Sweden/Norway n= 8* 3 4* 85 - 9 5 2 84 - 5 8* 3 83* 1 4 4 6* 86 - 2* 4* 0* 92* 2 7 46 10 29 71 14 14 - 61 17 17 4 50 10 40 - 55 14 21 10 37. How would you describe the ski resorts in Sweden and Norway. Are they... Like Finnish Like South- or Central Europeans Neither Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101113 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Sex Female Male Age 15-24 years 858 372 485 62 29 6 2 1 4.52 0 65 26 6 2 1 4.54 0.02 - 60 31 6 1 1 4.50 -0.02 1 62 25 9 3* 4.43 -0.09 - 54 33 10 1 0 4.41 0 56 31 11 2 4.42 0.01 - 53 35 9 1 0 4.40 -0.01 0 46 39 10 3 1 4.25 -0.16 - 32 37 21 4 1 4.00 5 34 35 22 4 1 4.04 0.03 5 30 39 20 4 1 3.98 -0.02 5 17* 28 40 35 23 27* 9* 4 2 1 3.66 3.88 -0.34 -0.12 8 4 51 32 13 2 0 4.32 2 53 31 13 2 1 4.36 0.04 2 49 33 13 3 0 4.29 -0.03 1 53 31 15 1 4.36 0.04 - 55 33 8* 2 0 4.41 0.09 1 52 45 31 37 14 14 1* 4 0 4.35 4.24 0.03 -0.08 2 1 60 29 9 1 0 4.50 2 62 58 54 27 31 33 8 9 9 1* 0* 2 0 4.52 4.48 4.41 0.02 -0.02 -0.09 2 1 1 66* 23* 11 4.55 0.05 0* 64 51* 58 30 34 29 5* 12 10 0 1 2 0 1 4.57 4.36 4.46 0.08 -0.14 -0.04 1 2 2 87 Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 45 64 32 3 1 4.59 0.07 0 62 31 4 3 4.53 0.01 1 62 25 9 4 4.45 -0.07 - 60 30 8 2 4.47 -0.05 - 53 33 13 1 4.38 -0.02 1 57 30 12 1 4.43 0.02 - 59 30 7 2 1 4.46 0.05 - 33 39 20 3 0 4.06 0.06 5 33 41 17 4 1 4.05 0.04 4 Other adult house hold 165 258 240 193 69 24 4 2 4.60 0.08 - 53* 36* 6 2 1 4.39 -0.13 1 62 33 4 1 4.56 0.04 0 66 24* 7 2 1 4.52 0.01 0 66 25 6 2 1 4.55 0.04 - 49 44* 6 1 4.41 0.00 - 67 22 11 4.56 0.15 - 50 36 13 1 1 4.34 -0.07 1 55 34 10 1 0 4.42 0.01 - 55 32 11 2 4.41 0.00 0 58 32 8 3 4.45 0.04 - 39 34 20 3 4.13 0.12 3 51* 36 9* 4.44 0.44 4 38. How satisfied are you with following aspects of this trip Travelling to Finland 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer Accommodation 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer Restaurant 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 31 41 18 4 2 4.01 0.00 5 34 28 38 37 22 23 5 4 0 4.02 3.94 0.02 -0.06 2* 8* 36 35 19 4 2 4.05 0.05 5 Having fun and good time 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 49 42 45 51 26 33 39* 31 16 13 12 14 7* 1* 3 4* 1 0 4.20 4.17 4.29 4.30 -0.12 -0.15 -0.03 -0.02 3 7 2 1 54 28 15 1 0 4.37 0.05 2 52 32 10 5* 4.32 -0.00 1 63 27 8 1 1 4.51 0.01 1 58 31 8 1 4.49 -0.01 3 Sports activities 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 53 55 33 33 4 9 1 4.54 4.46 0.04 -0.04 9* 2 62 27 9 0 4.53 0.03 1 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102113 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 52 56 56 60 33 39* 32 5 5 3 3 4 3* 1 1 4.38 4.49 4.47 -0.13 -0.03 -0.05 1 - 69 27 4 4.65 0.14 - Japan France 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 70* 57 18* 36 9 5 2 2 4.58 4.48 0.06 -0.04 1 - 60 32 5 1 0 4.52 0.01 1 62 26 9 3 4.48 -0.04 - 64 27 5 2 1 4.52 0.01 0 57 20* 19* 3 1 4.28 -0.13 - 54 35 10 1* 4.43 0.02 - 38. How satisfied are you with following aspects of this trip Travelling to Finland 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 62 29 6 2 1 4.52 0 73* 59 19* 32 7 6 2 4.66 4.48 0.15 -0.04 - Accommodation 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 54 33 10 1 0 4.41 0 62 48 30 40 5* 10 3 1 1 4.52 4.34 0.11 -0.07 - 63* 48 30 33 6 19 1 4.55 4.29 0.15 -0.12 - 44* 46 62* 59 37 46* 21* 20* 18* 8 12 14 4* 5 1 4.26 4.38 4.40 4.37 -0.15 -0.02 -0.00 -0.04 1 1 2 54 36 8 2 0 4.42 0.01 1 32 37 21 4 1 4.00 5 44* 41 9* 3 4.28 0.28 2* 39* 29 32 48 22 12 4 6 1 2 4.05 4.00 0.05 -0.00 2* 4 11* 20* 44 46* 33* 29* 8 3 2 3.55 3.85 -0.45 -0.16 2 2* 35 27* 17 4 1 4.11 0.10 17* 43 32 16 2 2 4.17 0.16 5 38* 32 40 29 13* 25 3 6 4.20 3.95 0.19 -0.05 6 9 28* 38 25* 5 1 3.89 -0.11 3* 51 32 13 2 0 4.32 2 66* 26* 29 36 5* 28* 5* 4.60 3.86 0.28 -0.46 4* 62* 35* 31 35 5* 25* 1 4.55 4.10 0.23 -0.22 6 72* 29* 22* 44* 4* 16 1 7* 2* 4.66 3.91 0.34 -0.41 2 62* 25* 11 1* 1 4.48 0.16 1 61 27 11 4.50 0.18 - 48 55 31 25 17* 13 2 6 1 4.29 4.26 -0.03 -0.06 2 - 51 34 11* 3 1 4.34 0.02 1 74* 57 18* 30 5 11 1 1 4.66 4.47 0.17 -0.03 1 2 66* 54 27 32 6 10 1 1 4.61 4.37 0.11 -0.13 1 1 57* 31 9 1 0 4.45 -0.05 2 Restaurant 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 37 36 22 3 4.10 0.10 2* Having fun and good time 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer Sports activities 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 60 29 9 1 0 4.50 2 59 26 11 1 4.47 -0.03 3 60 34 6 4.54 0.04 - 60 28 10 1 4.49 -0.01 1 48 37 10 2 4.36 -0.14 4 55 50* 23 43* 16* 5 2 1 4.32 4.46 -0.18 -0.04 2 2 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101114 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 45 46 29 13 1 1 4.31 0.07 10 41 31 15 2 4.25 0.02 11 42 24 16 4 4.21 -0.03 13 17 25 27 6 1 3.70 -0.13 24 21 27 25 3 3.85 0.02 23 13 24 36 4* 3.54 -0.29 22 165 258 240 Other adult house hold 193 38. How satisfied are you with following aspects of this trip Programme services 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 41 31 15 2 0 4.23 11 45* 37* 28* 30 32 31 12* 18* 29* 2 1 5 1 0 4.30 4.18 3.89 0.07 -0.06 -0.35 10 11 8 43 34 13 2 0 4.26 0.03 7* 40 32 13 0* 1 4.28 0.05 14 22 26 25 4 0 3.83 22 23 26 23 4 1 3.88 0.05 23 26 29 22 5 0 3.91 0.09 18 23 25 23 3 3.91 0.08 25 33* 39* 17 3 4.11 -0.12 8 46* 35* 31 29 16 16 2 2 0 1 4.27 4.14 0.04 -0.09 5* 18* 48* 28 11 1 4.39 0.16 11 Events 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 21 27 27 5 0 3.79 -0.03 21 23 25 31 8 3.72 -0.10 13* 21 30 25 2 1 3.85 0.02 21 24 26 27 5 3.83 0.01 18 20 27 22 5 1 3.81 -0.02 25 21 24 27 4 3.82 -0.01 24 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102114 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 52 Japan France 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 38. How satisfied are you with following aspects of this trip Programme services 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 41 31 15 2 0 4.23 11 56* 33* 28 36 10 20 1 3 1 4.46 4.06 0.23 -0.17 5* 8 52* 27 11 1 4.43 0.20 10 40 43 34 31* 42 33 42* 21* 13 22* 15 13 1 4 2 2* 4.28 4.19 4.03 4.20 0.05 -0.05 -0.20 -0.03 4* 1* 3* 33* 22 26 25 4 0 3.83 22 28 28 22 3 4.00 0.17 19 32* 17 24 21 22 35 2 4 4.07 3.67 0.24 -0.15 20 23 45 30 11 4.39 0.16 14 39 29* 42 31 26 34 14 16 16 1 3 2 1 4.27 4.10 4.21 0.04 -0.13 -0.02 15* 26* 5* 34 23 18 4.21 0.38 25 21 27 23 4 0 3.85 0.02 25 Events 5 = Very satisfied 4 3 2 1 = Very unsatisfied Mean Deviation from mean Dk/no answer 18 32 28 5 3.76 -0.07 17 29 7* 23 36* 34* 30 3 10* 2* 3.87 3.41 0.04 -0.42 11* 14* 20 17* 15* 4 1 3.93 0.10 43* 19 22 16* 29 26 27 1 5 1 3.84 3.80 0.01 -0.03 38* 17* ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101115 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Sex Female Male 858 372 485 16 83 1 17 82 1 21 79 0 Age 15-24 years Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 87 215 256 138 115 14 85 1 15 84 1 17 82 1 11* 88* 1 12 86 2 20 79 1 31* 69* - 10* 88* 1 22 78 - 19 81 0 21 79 - 14* 86* - 21 79 - 32* 68* - 18 81 1 18 82 - 32 68 1 33 67 1 31 68 0 40 60 - 23* 75* 1 32 68 - 38 62 - 32 67 1 88 12 0 89 11 - 87 13 - 86 14 - 89 11 - 88 12 - 88 12 - 85 14 1 87 12 1 83 16 1 86 11 2 89* 11 - 83 16 1 84 15 1 45 165 258 Other adult house hold 240 193 22* 77* 1 14 85 1 13 86 1 20 80 - 14* 85* 0 26* 74* - 23 77 - 36 64 - 32 68 - 29 71 0 36 63* 1 31 69 - 90 10 - 89 11 - 86 14 - 88 12 - 90 10 - 89 11 - 82 17 2 80 18 2 84 15 2 84 15 0 83 17 0 89* 9* 2 39. Does this holiday destination miss some service you had expected Yes No Dk/no answer 41. Do you usually expect cultural activities such as concerts in your snow holiday Yes No Dk/no answer 42. Would you like to go to a concert during this trip Yes No Dk/no answer 43. Do you usually like to learn about local culture in your snow holiday Yes No Dk/no answer 44. Would you like to learn about local culture during this trip Yes No Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102115 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Country The Germany Great Italy Nether Britain lands Japan France 858 116 151 157 52 98 16 83 1 16 84 1 18 80 2 11 88 1 8 90 2 10 89 1 21 79 0 11* 89* - 14* 85* 1 11* 89* - 31 69 - 32 68 1 27 73 - 25* 75* - 26 74 - 88 12 0 77* 23* - 80* 20* - 85 14 1 83 16 1 68* 30* 2 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 25* 74* 2 15 85 - 16 82 2 16 82 2 19 81 - 15 85 1 31* 69* - 26 74 - 29* 71* - 34* 66* - 17 83 0 30* 70 - 20 80 - 35 65 - 35 65 - 36 62 2* 42* 57* 1 48* 50* 2 29 71 0 41 59 - 31 68 1 91 9 - 94 6 - 93 7 - 94* 6* - 92 8 - 98* 2* - 87 13 - 90 10 - 88 12 - 86 14 - 92 8 - 96* 3* 1 94* 5* 1 84 15 1 93 7 - 77* 21* 1 84 16 - 88* 11* 1 39. Does this holiday destination miss some service you had expected Yes No Dk/no answer 41. Do you usually expect cultural activities such as concerts in your snow holiday Yes No Dk/no answer 42. Would you like to go to a concert during this trip Yes No Dk/no answer 43. Do you usually like to learn about local culture in your snow holiday Yes No Dk/no answer 44. Would you like to learn about local culture during this trip Yes No Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101116 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Sex Female Male Age 15-24 years 858 372 485 9 5 2 3 4 8 5 1 4 3 10 5 2 3 4 11 3 6* 9* 3 7 6 0 4 5 4 7 14 15 2 3 5 13 15 1 4 8 15 15 3 3 10 26* 26* 3 3 2 1 7 0 3 3 2 8 0 4 2 0 6 0 3 4 5 7 40 3 2* 6 8 41 2 6* 4 6 39 Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 9 2* 2 3 5 14 6 2 2 9 3 1 3 4 13* 2 5 10 20* 25* 2 3 5 8* 9* 1 4 7 11 9* 2 3 4 12 9* 3 6 3 3 5 2* 4 3 0 7 - 5 3 1 5 0 1* 12* - 7* 9* 6 7 22* 3 1* 2* 6 35 2 5 4 5 43 4 5 8 10 40 66 31 3 4.63 0.02 0 66 34 1 4.65 0.04 - 64 32 4 4.61 -0.00 - 65 31 2 4.63 0.02 2 86 13 1 91 9 - 90 9 1 88 12 - 87 45 165 258 240 12 8* 1 4 5 8 6 1 2 4 11 3 3 5 4 7 2 18 16 2 1* 8 18 19 3 8* 5 13 17 2 1* 8 11 11* 1 2 3 1 7 - 9 - 4 3 1 5 1 3 2 1 7 - 4 3 2 7 1 1 2 5 10 49* 9 2 53 2 4 4 6 35 2 2* 5 7 41 5 8* 4 6 38 Other adult house hold 193 45. Was there any discomfort or negative aspect during this trip in Finland Difficult journey Poor traffic communications Darkness Coldness Snow broth/slosh Too little snow Expensive accommodation Expensive restaurants Expensive other service Poor accommodation Poor restaurants Poor other service Unfriendly people Peoples’ poor language skills Quietness Too few activities Too short slopes Guidance Other Dk/no answer 6* 3 1 3 3 5 6 17 14 3 3 2 8 3 2 7 7 45 46. How well did this trip meet your expectations Very well Fairly well Neither well nor poor Fairly poor Very poor Mean Deviation from mean Dk/no answer 5) 4) 3) 2) 1) 64 33 2 0 4.61 1 67 30 2 1 4.64 0.03 0 61 36 2 0 4.59 -0.02 1 88 11 0 0 87 12 1 0 90 10 0 0 52* 46* 2 4.49 -0.12 - 64 61 27 35 2 2 4* 1 4.55 4.56 -0.07 -0.05 2 - 68 29 2 4.66 0.05 0 60 38 2 4.58 -0.03 - 65 32 1 1 4.64 0.02 2 91 9 0 0 89 10 1 90 10 - 48. Could you recommend Finland as a holiday destination to your friends Certainly Possibly Certainly not Dk/no answer 82 17 1 - 93 2* 4* - 82* 16* 1 - ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102116 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Country The Germany Great Italy Nether Britain lands 858 116 9 5 2 3 4 7 8 2 4 - 4 7 14 15 2 4 10 13 1 3 2 1 7 0 3 4 5 7 40 151 157 Japan France 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 52 98 157 44 275 69 476 8 1* 3 6 13 6 4 8 - 10 6 3 10* 5* 6 1 6 1* 20* 3 4* 1 3 9 5 5 5 2 9 4 1 1* 5 6 7 19 17 2 5 7 11 12 4* 6 19* 21 10 4 4 5 27* 18 2 6 8 11 30* - 1* 5 8* 5* 2 2 7 14 11 5 4 6 11* 11* 2 1 10 13 10 3 4 7 17* 19* 2 3 1 1 4 1 2 1 1 4 - 8* 3 1 1* 1 6 - 2 5 2* - 4 6* 3* 22* - 3 1 10 1 2 16* - 3 1* 0 4* - 1 6 1 5* 4* 1 9* 0 3 4 3 7 49* 1 1* 10* 7 40 1 3 1* 13* 42 4 2 6 38 3 1* 5 36 6 4 5 2* 26* 6* 8* 9* 6 43 2 7 11 2 48 2 4 6 8 46* 4 10* 6 6 36 45. Was there any discomfort or negative aspect during this trip in Finland Difficult journey Poor traffic communications Darkness Coldness Snow broth/slosh Too little snow Expensive accommodation Expensive restaurants Expensive other service Poor accommodation Poor restaurants Poor other service Unfriendly people Peoples’ poor language skills Quietness Too few activities Too short slopes Guidance Other Dk/no answer 1* 6 1 1* 5 19* 7 4 1 3 7* 4 1 5* 3 3 3* 4* 6 36* 46. How well did this trip meet your expectations Very well Fairly well Neither well nor poor Fairly poor Very poor Mean Deviation from mean Dk/no answer 5) 4) 3) 2) 1) 64 33 2 0 4.61 1 74* 61 23* 36 1 1 1 4.75 4.57 0.13 -0.04 2 - 68 29 3 4.65 0.04 - 67 29 2 4.67 0.05 2 67 33 4.67 0.06 - 63 34 1 2 4.60 -0.02 1 52* 61 44* 36 4 2 4.48 4.59 -0.13 -0.02 - 65 31 3 4.63 0.01 1 48* 46* 3 3 4.39 -0.22 - 65 33 1 0 4.64 0.02 0 48. Could you recommend Finland as a holiday destination to your friends Certainly Possibly Certainly not Dk/no answer 88 11 0 0 86 13 1 96* 4* - 93* 7 - 83 15 2 69* 31* - 90 8 2 - 91 8 1 1 93 7 - 95* 5* 0 91 7 1 - 84* 15* 0 0 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101117 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Sex Female Male 858 372 485 46 47 7 0 44 49 6 0 47 46 7 0 798 347 451 Age 15-24 years 87 Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 45 165 46 49 6 - 47 47 6 - 40 53 7 - 44 49 7 - 130 108 42 154 241 222 180 258 240 Other adult house hold 193 49. Are you planning to visit Finland again during the next five years Certainly Possibly Certainly not Dk/no answer Is planning to visit Finland certainly/possibly n= 34* 53 11 1 76 41 51 7 0 198 53* 42* 5 - 243 40* 53* 6 1 53* 39* 8 - 45 49 7 - 50. In which season would you come to Finland Summer Autumn Winter Spring Dk/no answer Is not planning to visit Finland n= 46 14 69 15 1 46 15 65* 14 1 46 13 72* 15 1 51 13 64 14 - 53* 15 69 15 1 43 13 76* 14 1 45 12 62* 15 2 38 21* 71 17 - 50 10 55* 17 2 50 18 64 14 1 46 13 70 14 1 45 15 74 16 0 44 11 66 16 1 57 24 33 10 16 13 8 7 3 11 15 18 13 67 32 4 75 25 - 61 36 6 40 50 10 81 25 - 62 38 - 63 25 13 71 29 - 100* - 55 45 - 73 20 7 61 44 - 77 15 8 858 372 485 87 215 256 138 115 45 165 258 240 193 20 42 25 10 0 2 0 17 44 25 11 1 2 1 22 40 26 10 0 2 - 18 36 23 9 1 13* - 15* 47 26 10 0 1 1 21 43 27 9 0 1 - 22 36 30 10 1 - 22 41 22 16 - 22 49 18 9 2 - 19 45 22 8 1 5* - 18 38 29 13 0 1 0 26* 40 25 6* 3 0 15* 47 24 13 1 1* - 55 16 29 0 58 17 24* 1 53 14 32* 0 28* 31* 40* 1 54 15 30 1 52 14 35* - 69* 9* 22 - 65* 17 18* - 69 20 11* - 40* 18 41* 1 67* 15 18* 0 47* 14 39* - 63* 17 20* - 51. Why are you not planning to visit Finland again during the next five years I always travel to new destinations Other Dk/no answer Total n= 52. How many days have you already spent in Finland during this trip 1 - 2 days 3 - 5 days 6 - 7 days 8 - 14 days 15 - 21 days 22 - 30 days Over a month Dk/no answer 53. Is this holiday in Finland a package tour bought from a travel agency/other tour organiser Yes, the whole trip Yes, a part of the trip No Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102117 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 52 98 157 44 275 69 476 27* 71* 2 - 36* 47 17* - 51 81 61* 10 49* 10 - 64* 6* 40* 4* - 36* 12 68 13 1 55* 21* 78* 31* 1 45 20 68 20 - 43 17 78* 16 0 66* 32* 74 41* 1 46 9* 63* 10* 1 1 51 100* 69 33 - 69 476 49. Are you planning to visit Finland again during the next five years Certainly Possibly Certainly not Dk/no answer 46 47 7 0 Is planning to visit Finland certainly/possibly n= 798 41 56* 3* 1 112 58* 40* 2* - 148 29* 64* 7 - 146 26* 57* 16* 1 104 81* 18* 1* - 155 73* 27* - 44 64* 34* 2* - 270 87* 12* 1* - 68 28* 61* 11* 0 423 50. In which season would you come to Finland Summer Autumn Winter Spring Dk/no answer Is not planning to visit Finland n= 46 14 69 15 1 51 11 67 6* 2 39 23* 75 17 1 32* 8* 79* 12 - 57 3 3 11 1 17 20 2 - 5 67 32 4 67 33 33 67 - 55 45 - 100 - 76 24 - 80 25 - 50 50 - 60 20 20 858 116 151 157 52 98 125 157 44 275 51. Why are you not planning to visit Finland again during the next five years I always travel to new destinations Other Dk/no answer Total n= 52. How many days have you already spent in Finland during this trip 1 - 2 days 3 - 5 days 6 - 7 days 8 - 14 days 15 - 21 days 22 - 30 days Over a month Dk/no answer 20 42 25 10 0 2 0 22 22* 34* 16 1 4 1 16 41 20 21* 1 1 - 11* 58* 27 2* 1 - 12 33 33 19 4 - 2* 52* 29 16* 1 - 15 43 33* 6* 3 - 48* 38 11* 1* 1 1 32 39 25 5 - 24 40 21* 13 1 1 - 39* 36 14* 6 1 3 - 14* 44 29* 9 0 2 0 55 16 29 0 72* 16 10* 1 44* 16 40* - 76* 6* 18* - 35* 31* 35 - 55 28* 17* - 70* 14 16* - 29* 12 57* 1 48 7 45* - 53 13 33* 0 17* 14 68* - 63* 18* 19* 0 53. Is this holiday in Finland a package tour bought from a travel agency/other tour organiser Yes, the whole trip Yes, a part of the trip No Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101118 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 54. Which of the following services did you reserve or buy in advance in your country of residence Travelling to/from Finland Travelling in Finland Accommodation Meals Participation in activities Other Dk/no answer 81 49 86 41 33 2 4 87* 54* 88 48* 36 2 3 77* 45* 86 35* 30 2 5 83 44 80 18* 26 2 3 83 50 84 41 33 2 5 72* 46 89 39 33 2 5 81 48 87 45 38 2 4 92* 57 90 55* 33 1 2 93* 53 89 53 31 4 85 45 78* 32* 27 1 5 86* 54 93* 50* 38* 3 3 65* 36* 85 30* 29 1 6 92* 62* 88 51* 36 2 2 62 16 4 17 3 6 3 0 65 16 5 12* 3 9* 3 - 60 15 3 21* 3 4* 3 0 63 9 5 16 9* 11* 8* - 63 17 4 17 4 6 2 0 53* 21* 3 24* 2 4 1* - 61 12 7 18 2 9 3 - 77* 14 2 6* 2 5 6 - 80* 11 4 7* 4 - 71* 8* 9* 11* 5 7 4 - 68* 19 2* 10* 2 9* 5* 0 44* 15 4 35* 3 3* 1* - 70* 18 2* 9* 1* 5 2 - 84 88 36 8* 81* 11 - 7* 81* 11 1 3* 92* 6 - 21 64 14 1 77 81 35 91 100* - 55. Which mean of transportation did you use travelling to Finland Route plane Charter plane Boat Car Train Charter bus Route bus Other Dk/no answer Came to Finland by route plane n= 535 242 293 17 70 12 1 19 71 10 1 16 69 14 1 438 194 244 87 13 - 87 13 - 88 12 - 383 168 11 62 20 6 1 14 60 18 6 1 55 135 136 117 176 106 136 18 63 17 2 13 74 14 - 143 85 119 81 19 - 91 9 - 85 15 - 90 10 - 130 72 107 8 64 19 7 2 11 64 17 8 - 56. How many flight connections did you use during your travel 1 2 3 or more Dk/no answer Used at least 2 flight connections n= 31* 51* 15 4 27* 60* 13 1 18 68 13 1 36 98 110 64* 36* - 83 17 - 86 14 - 94* 6* - 94* 6* - 215 23 81 95 72 76 35 74 8 63 22 7 0 9 78 9 4 14 65 17 1* 2 11 66 20 3 - 14 68 13* 6 - 9 46* 30* 14* - 6 49 31 14 - 4* 72* 22 1* 1 18 75 6* 1 57. Did you change plane in Finland Yes No Dk/no answer Changed plane in Finland n= 58. Was the wait between flights in Finland... Too short Convenient A bit too long A lot too long Dk/no answer 19* 50* 23 7 - ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102118 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 52 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 54. Which of the following services did you reserve or buy in advance in your country of residence Travelling to/from Finland Travelling in Finland Accommodation Meals Participation in activities Other Dk/no answer 81 49 86 41 33 2 4 95* 55 91 13* 47* 4 93* 44 87 48* 20* 4 3 96* 68* 94* 68* 51* 2 - 85 48 77 46 25 8* 8 98* 68* 88 23* 17* 1 - 96* 58* 85 67* 60* 1* 22* 12* 80* 17* 8* 1 13* 66* 34* 80 32 20 7 9 73* 40* 90* 39 24* 1 3 43* 25* 72* 17* 14* 3 14* 91* 58* 88 46* 41* 1 3* 62 16 4 17 3 6 3 0 76* 9* 13* 9* 3 16* - 89* 3* 8* 1* 1 2* 6 - 41* 58* 1* 2* 1* 2* 1* - 96* 4* - 95* 4 3* 5 4 3 - 76* 22* 3 2* 8* 1 6* 80* 6* 12* 3 - 55 7 2 32* 14 2 - 56* 10* 3 28* 3 5 4 - 33* 1* 3 57* 1 6 4 - 70* 22* 5 6* 3 6 3 0 535 88 65 50 93 95 9 24 17 70 12 1 7* 89* 5* 23 60 15 2 14 62 24* - 32* 48* 19* - 24 59* 17 - 22 78 - 13 75 13 - 438 78 49 43 63 72 7 21 87 13 - 94* 6* - 86 14 - 81 19 - 70* 30* - 82 18 - 100 - 90 10 - 383 73 42 35 44 59 7 19 11 62 20 6 1 4* 89* 4* 3 - 12 50 31 7 - 71 17 6 6* 48* 34* 7* 11 - 10 71 19 - 14 57 29 - 55. Which mean of transportation did you use travelling to Finland Route plane Charter plane Boat Car Train Charter bus Route bus Other Dk/no answer Came to Finland by route plane n= 134 155 23 331 56. How many flight connections did you use during your travel 1 2 3 or more Dk/no answer Used at least 2 flight connections n= 7* 88* 5* - 125 12* 77* 10 - 136 13 65 22 - 20 20* 66* 12 2 259 57. Did you change plane in Finland Yes No Dk/no answer Changed plane in Finland n= 98* 2* - 122 93* 7* - 126 85 15 - 17 85* 15* - 219 58. Was the wait between flights in Finland... Too short Convenient A bit too long A lot too long Dk/no answer 5* 52* 33* 10 1 5 53 42* - 6* 61 23 10* - 6 53 35 6 - 15* 64 15* 5 1 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101119 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 59. Which mean of transportation did you arrive with to the main destination of this trip Route plane Charter plane Boat Car Train Charter bus Route bus Other Dk/no answer 29 5 0 28 5 26 17 1 33* 7* 0 24* 6 26 16 1 27* 4* 0 31* 5 25 17 1 32 1* 1 28 10* 23 17 - 26 8* 27 9* 23 15 1 27 5 0 33 3* 29 11* 0 29 7 25 4 26 15 1 36 2* 1 29 1* 23 30* - 44* 4 20 2 27 27 - 36 4 1 30 8* 15* 17 - 33 6 20* 4 33* 18 1 23* 6 44* 4 19* 8* 1 29 4 1 19* 5 34* 26* - 5 12 25 30 8 2 5 13 0 6 10 24 31 9 3 5 13 0 4 14 26 29 7 2 5 13 0 9 9 17 31 7 2 6 17 1 4 13 25 23* 6 3 5 21* - 6 15 30* 27 6 3 4 8* 0 4 13 25 34 7 2 6 9 - 3 6* 19 46* 10 7 10 - 9 22 27 27* 4 11 - 5 8 19 30 5 1 7 22* 1 4 14 28 32 10 1* 3 9* - 6 16* 28 27 5* 3 4 11 0 4 9 22 32 10 4 7 12 - 55 40 7 7 3 0 54 41 6 5 3 - 55 39 8 8 2 - 38* 54* 5 11 1 - 49 40 11* 6 3 - 63* 36 8 4 2 - 64* 33 7 8 4 - 56 40 3* 6 5 - 36* 58* 9 - 13* 57* 10 18* 5* - 65* 32* 7 2* 3 - 75* 31* 9 2* 1 - 52 48* 2* 8 2 - 753 334 419 74 26 73 1 26 73 1 26 72 2 18 78 4 60. How long did it take from your own doorstep to this trip destination, the stops included 5 hours or less 5,1 - 7 hours 7,1 - 10 hours 10,1 - 13 hours 14,1 - 17 hours 17,1 - 20 hours 20,1 - 25 hours More than 25 hours Dk/no answer 61. Do you travel... With family or relatives With friends With colleagues Alone Other travel companions Dk/no answer Travels with family/relatives/ other companions n= 183 229 119 106 41 122 237 220 174 62. Are any of your travel companions children under 15 years of age Yes No No answer 16* 82* 2 41* 59* 0 30 69 1 20 80* - 7* 90* 2 10* 87* 3 11* 89* 0 64* 35* 1 11* 88* 1 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102119 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 52 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 59. Which mean of transportation did you arrive with to the main destination of this trip Route plane Charter plane Boat Car Train Charter bus Route bus Other Dk/no answer 29 5 0 28 5 26 17 1 30 1* 2 20* 3 47* 5* 1 40* 3 1 23 1* 12* 40* 1 18* 11* 11* 3 59* 6* - 52* 23 6 10* 19 - 39* 15* 19* 19 34* - 46* 17* 11* 7 12* 17 1 4* 1* 81* 3 10* 3* 1 27 2 48* 18 9 2 23* 5 0 37* 3 21* 20 1 19* 1 68* 3 9* 10 1 35* 6 0 16* 7* 31* 17 1 5 12 25 30 8 2 5 13 0 3 7* 28 45* 4 2 1* 10 - 4 5* 23 39* 19* 1* 9 - 6 17 33* 22* 6 1 3 12 - 2 10 27 38 6 2 4 12 - 1* 17* 15* 11* 16* 39* - 8 21* 17* 36 2* 5 11 - 7 20* 37* 18* 3* 2 8 4* 1 9 23 27 20 7 5 9 - 3 9* 30* 35* 8 1 5 9* 0 9 20 33 19* 3 9 7 - 5 12 21* 30 8 3 5 16* 0 55 40 7 7 3 0 63 28* 1* 7 3 - 38* 48* 5 11* 4 - 68* 38 3* 4 1* - 58 31 4 4 8 - 37* 42 3 16* 4 - 50 22* 24* 5 1 - 66* 59* 8 1* 2 - 59 39 18* 5 5 - 61* 46* 3* 6 1* - 54 48 14* 9 1 - 52 36* 8 7 4* - 48 79 92 31 69 - 10* 89* 1 4* 89* 7* 60. How long did it take from your own doorstep to this trip destination, the stops included 5 hours or less 5,1 - 7 hours 7,1 - 10 hours 10,1 - 13 hours 14,1 - 17 hours 17,1 - 20 hours 20,1 - 25 hours More than 25 hours Dk/no answer 61. Do you travel... With family or relatives With friends With colleagues Alone Other travel companions Dk/no answer Travels with family/relatives/ other companions n= 753 107 129 146 151 36 255 56 413 62. Are any of your travel companions children under 15 years of age Yes No No answer 26 73 1 18* 81* 1 11* 89* - 36* 64* 1 56* 44* - 39 61 - 35* 65* - 50* 50* - 18* 80* 2 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101120 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 63. Have you been in Finland before Yes, on a business trip Yes, on a holiday trip Yes, both on business and holiday trip No Dk/no answer Has been in Finland n= 5 32 3 28* 6* 35* 18* 6 20* 7 36 7 38 4 44* 42 6 25* 3 31 8 38* 4 32 8 55 1 6* 62* 1 10* 50* 0 8 74* - 7 68* 1 11 48* - 7 49 - 5 44* 3* 9 49 - 5 62 1 6 61* - 13* 45* 0 7 55 1 23 66 132 70 61 23 61 376 137 239 100 130 84 64. How many times have you been in Finland before this trip Once 2 - 5 times 6 - 10 times 11 - 20 times More than 20 times Dk/no answer 29 37 14 8 12 1 33 38 14 4* 10 1 26 36 13 10* 13 0 22 39 17 22 - 36 27 14 8 14 2 27 38 9 11 14 1 30 36 16 7 11 - 26 41 16 10 7 - 26 48 22 4 - 28 44 10 13 5* - 30 36 18 6 10 - 26 31 15 8 18* 1 31 43 8 7 10 1 26 29 51 15 12 18 22 25 14 8 10 19 6 26 32 48 15 13 22 26 24 15 11 13 22 6 26 28 53 15 11 16 20 25 13 7 8 18 6 26 43 61 17 22 22 39 39 17 13 17 13 - 33 26 42 18 18 23 27 29 20 20* 17 29* 9 32 30 58* 13 10 16 23 24 17 6 9 20 8 21 26 43 10 10 14 20 24 7* 6 9 20 9 18 30 52 20 11 18 11* 21 13 5 5 13 2* 9* 30 52 22 26 22 13 4* - 18 34 43 18 16 21 28 28 23* 15 13 23 8 19 31 46 15 13 22 20 22 10 7 8 17 3 38* 28 64* 13 12 15 25 28 15 9 12 21 6 21 25 45 17 7 15 17 20 10 4* 6 15 8 289 103 186 18 48 47 47 21 42 73 111 62 21 36 23 44 19 32 22 39 17 50* 27* 34 17 36 13 26 19 43 14 40 21 40 23 33 21 34 37 6 27* 6 42* 6 28 11 25* 8 38 1* 36 11 55* 6 29 10 36 10 36 4 38 5 39 6 65. During which month have you earlier been in Finland on a holiday trip January February March April May June July August September October November December Dk/no answer Has been in Finland during November/December n= 107 66. Have you earlier been in this destination or some other Only in this destination Other winter holiday destinations Both this winter holiday destination and some other Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102120 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Country The Germany Great Italy Nether Britain lands 151 157 52 Japan France 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 858 116 157 44 275 5 32 5 29 3 56* 6 28 6 13* 3 7* 2 9* 10* 56* 100 23 4 100 8 55 1 2* 64* - 7 34* 1 3* 62 1 6 75* - 3* 88* - 1* 88* - 29* 11* 1 2 - 376 42 98 58 13 12 15 29 37 14 8 12 1 52* 33 5* 10 - 22 46* 20* 5 6* - 50* 33 3* 3 9 2 46 23 8 8 15 - 58* 25 8 8 - 80* 20 - 7* 38 18 13* 23* 1 34 25 25* 9 7 - 26 29 51 15 12 18 22 25 14 8 10 19 6 5* 26 24* 10 5 21 29 17 12 2* 12 12* 32 59 19 7 24 18 20 10 4 3* 12* 2* 22 26 34* 9 10 12 17 24 7 5 7 24 14* 15 23 31 38* 15 15 23 62* 23 8 15 15 15 17 8 50 8 8 17 25 8 8 8 8 13 20 7 13 27 20 7 7 7 13 7 47* 33 69* 16 17* 19 25 28 20* 15* 19* 29* 3* 20 11* 27* 5* 7 9 9* 9* 2* 5 5 5* 45* 289 20 82 41 6 8 8 124 18 21 36 30 35 17 40 39* 34 17 13 13 25 63 17 35 17 39 37 6 35 - 40 2 12* 15* 67 17 50 25 13 44* 4 39 6 69 476 63. Have you been in Finland before Yes, on a business trip Yes, on a holiday trip Yes, both on business and holiday trip No Dk/no answer Has been in Finland n= 138 44 1* - 1 3* - 100 - 100 - 69 - 33* 40* 14 7 6* 0 3* 29 12 16* 39* 1 - 23* 29 52 12* 9* 16* 22 23 11* 5* 7* 16* 1* 48* 43* 67* 32* 28* 32* 32* 43* 32* 23* 22* 42* 1* - 64 - 25* 35 5* 39 - 35 5 47 9 - 275 64. How many times have you been in Finland before this trip Once 2 - 5 times 6 - 10 times 11 - 20 times More than 20 times Dk/no answer 65. During which month have you earlier been in Finland on a holiday trip January February March April May June July August September October November December Dk/no answer Has been in Finland during November/December n= 216 66. Have you earlier been in this destination or some other Only in this destination Other winter holiday destinations Both this winter holiday destination and some other Dk/no answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101122 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 69. Which television channels do you usually follow at home The Netherlands 116 49 67 10 20 35 29 14 7 21 45 27 23 Nederland 1 Nederland 2 (TV2) Net 5 Regional TV-channels RTL 4 80 81 56 39 76 78 76 51 29 76 82 85 60 46 76 70 70 70 50 90 80 80 55 40 80 71 74 54 31 63* 83 83 55 38 76 93 93 50 43 86 100* 100* 57 43 86 81 76 57 43 81 80 78 53 36 69 81 89 70 44 81 78 83 43 35 78 RTL 5 SBS 6 V8 Yorin National Geographic 59 72 43 59 11 57 78 43 57 12 61 67 43 61 10 70 80 70 100* - 85* 80 40 70 20 49 66 34 57 9 41* 66 41 45 10 64 71 43 43 7 86 86 71 71 29 76 67 48 52 29* 58 73 44 69 9 63 85 52 67 7 43 57 26 39* 4 Discovery Nederland 3 Eurosport BBC Animal Planet Other No answer 12 7 5 4 3 9 2 12 8 4 2 4 12 2 12 6 6 6 3 6 1 20 10 10 10 20 - 25 5 10 10 5 - 6 9 3 3 9 3 10 10 3 3 3 14 - 29 43* 29* 29 - 19 10 5 5 14* 14 5 13 4 4 7 2 4 - 11 7 4 11 - 4 9 9 4 9 4 151 64 87 9 29 41 16 38 18 32 61 19 39 ARD, das 1 ARD 3.Programm Kabel 1 n-tv Pro 7 77 55 27 31 37 78 52 20 28 41 77 57 32 33 34 89 56 22 22 67 76 38* 31 28 62* 61* 49 22 27 32 63 44 19 38 25 92* 71* 37 42 32 94* 72 22 22 17* 72 41 9* 16* 47 79 59 34 33 36 58* 37 26 32 32 90* 69* 31 41 33 RTL RTL 2 SAT 1 ZDF Other No answer 50 25 44 77 19 5 48 27 44 80 23 5 52 23 45 75 16 5 56 33 56 56 56* - 62 31 66* 76 14 - 39 20 34 61* 24 15* 50 19 44 75 25 6 47 29 39 89* 5* - 61 17 39 100* 22 - 53 9* 44 69 16 9 44 31 46 80 23 5 53 26 53 53* 37 5 56 26 38 90* 8* - 157 70 87 8 40 57 20 24 23 51 42 40 BBC 1 BBC 2 Channel 4 Channel 5 ITV Living 90 84 76 52 76 13 97* 84 79 51 83 14 84* 84 74 52 70 11 63* 63 50 50 63 - 90 83 73 48 73 13 93 88 91* 56 86* 25* 95 95 85 55 80 - 88 71 46* 42 63 4 88 100* 75 63 63 - 74* 65* 65 35 48* 4 92 82 73 59 76 18 90 86 86 48 86 17 95 95* 75 58 80 8 Sky One Sky Sports Sky Premier UK Gold Other No answer 29 25 15 17 12 4 29 24 19 20 10 - 30 25 11 15 14 7 63* 50 13 13 50* - 40 28 20 23 3* 3 28 25 23* 19 11 4 20 20 5 15 - 13* 21 13 8 13 25 13 38 38 - 13* 22 4 4* 13 33 22 22 24 10 4 31 29 24 19 10 2 33 28 3* 15 25* - Germany Great Britain n= n= n= 8 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101123 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 69. Which television channels do you usually follow at home Italy n= 52 19 33 5 13 20 44 29 23 35 27 35 21 10 10 47 32 32 47 42 37 26 16 5 42 27 18 27 18 33 18 6 12 80 20 20 40 20 40 20 - 54 46 31 38 38 31 31 8 15 30 15 5* 15* 10* 10* 5* 20* 10 33 22 33 56 44 78* 22 - 33 33 33 33 33 33 33 100* 100* 100* 100* 100* 100* 100* - 98 55 43 19 40 10 11 14 4 Asahi TV Fuji TV NHK NHK Educational Channel NHK Satellite 1 NHK Satellite 2 50 65 73 27 19 16 40* 64 73 27 20 13 63* 67 74 26 19 21 63 89* 74 47* 21 16 55 75 78 15* 10* 10 60 70 90 20 10 10 55 45 55 27 36 36 21* 36* 64 36 36 21 NTV (Nippon Television) TBS (Tokyo Broadcasting System) TV Tokyo Wowow (cable) Other No answer 47 46 32 9 5 2 36* 40 20* 11 5 2 60* 53 47* 7 5 2 63 74* 42 16 5 5 40 40 30 8 5 3 50 60 40 10 10 - 64 45 36 9 9 - 43 29 21 7 - 125 61 64 16 39 31 21 TF 1 France 2 France 3 M6 France 5 71 74 66 55 53 77 77 67 59 54 66 70 64 52 52 69 69 69 63 50 85* 69 62 77* 49 71 77 68 55 58 Canal + RTL 9 TMC TV5 Paris Première 38 6 5 9 7 39 3 2 8 7 38 8 8 9 8 50 6 - 38 13* 5 13 5 Eurosport Planète TPS Téva Arte Satellite 14 6 6 2 10 7* 5 3 2 10 20* 6 9 3 9 13 6 6 LCI - La Chaîne Info Euronews Voyage Other No answer 10 9 11 7 7 5 5 7 7 5 14 13 16 8 9 13 19 Canale 5 ITALIA UNO LA SETTE (LA7) RAI UNO RAI DUE RAI TRE RAI QUATTRO Other No answer Japan France n= n= 9 3 2 13 22 14 3 54 38 46* 54 38 46 38 23 8 32 18 14 32 18 27 9 5 14 64 36 21 29 36 43 21 7 - 33 33 33 26 15 13 44 62 69 81 23 8* 15 67 73 73 27 27 20 31 54 38* 23 15 15 43 64 80 30 25 16 - 58 58 31 8 4 - 33 47 40 - 46 38 31 31* 15 8 45 41 30 7 5 2 13 5 27 39 37 22 57 76 62 33* 43 62 85 77 38 69 60 60 60 60 70 70 67 56 59 79 77 72 72* 51 68 73 62 57 54 64 73 59 23* 45 42 3 3 13 6 38 5 5 5 31 15 8 31* - 30 4 - 56* 10 8 13 8 35 5 5 14 8 23 5 5 14 13 8 10 5 5 13 3 3 6 10 5 5 31 15 15 8 31* 40 7 4 4 21 5 5 3 10 14 8 11 3 8 9 9 5 5 18 13 10 10 8 5 10 10 6 13 6 14 5 14 10 8 23 38* - - 11 7 8 15 15 5 3 14 11 11 11 11 18 5 18 9 75 25 25 25 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101124 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 69. Which television channels do you usually follow at home Russian Federation n= 157 53 104 20 33 62 32 AST DTV 7tv Kultra MTV 7 7 32 36 34 6 8 25 38 38 Muz-TV NTV ORT Ren-TV Rossia 22 78 81 27 65 STS TNT TRK "Pertburg" TV3 TVC TVS Other No answer 9 1 23 25 88 21 8 7 36 36 32 5 10 40 25 85* 9 3 30 18* 39 6 6 31 32 24* 6 6 31 59* 22 11 22 33 67 11 100 - 9 13 17 35 30 4 4 24 16* 40 7 3* 34 38 33 10 19 48 57* 33 19 75 85 28 62 23 80 79 26 66 45* 70 85 30 55 30 82 88 27 73 13* 81 79 27 61 19 72 81 19 69 11 89 67 44 67 100 100 22 65 65 30 61 24 80 72 20 68 18 80 88* 25 64 33 86 81 38 71 39 41 35 18 17 47 49 38 15 13 35 38 34 19 18 55 60 20 20 15 39 45 30 9 15 37 35 27 16 13 34 41 56* 25 22 33 33 56 33 33 100 - 48 43 30 26 9 28 40 32 12 16 36 39 28* 15 14 52 52 71* 29 38* 13 3 4 13 2 9* 13 3 1* 10 - 21 6 - 10 2 6 13 3 6 22 - - 9 9 - 20 4 - 10 1 5 24 10 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101125 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 70. Which newspapers do you usually read The Netherlands 116 49 67 10 20 35 29 14 7 21 45 27 23 Algemeen Dagblad De Volkskrant De Telegraaf Het Financiële Dagblad Metro NRC Handelsblad 30 18 38 6 14 11 24 24 47 16 4* 34 13 31 10 12 16* 20 10 30 60* 10 35 25 45 5 15 10 29 20 49 9 6 9 31 21 17* 3 14 17 36 7 29 14 7 14 14 14 71 - 24 19 33 14 5 33 20 31 4 18 9 33 19 56* 7 11 19 26 13 35 13 9 13 Reformatorisch Dagblad Regionaal Dagblad Spits Trouw Other No answer 1 41 14 2 8 8 37 14 4 6 1 43 13 3 10 9 30 40* 10 - 30 20 25* 3 40 11 3 11 9 38 14 3 14 3 64 - 43 - 33 14 14 14 38 20 9 9 4 41 11 7 4 4 52 4 4 4 151 64 87 9 29 41 16 38 18 32 61 19 39 Bild Bild am Sonntag Die Welt Die Zeit EXPRESS Frankfurter Allgemeine Zeitung 13 5 9 17 5 19 14 3 8 22 3 19 11 7 10 13 7 18 44 22 21 3 10 14 7 17 17 7 12 27* 10 20 13 19 13 19 11 11 13 5* 13 6 6 28 6 6 28 3 22 11 5 8 11 5 18 37* 11 11 37* 21* 16 8 8 13 5* 18 Frankfurter Rundschau Handelsblatt Süddeutsche Zeitung Welt am Sonntag Fürther Nodrichten Other No answer 8 12 16 7 5 50 7 11 9 14 5 5 56 8 6 14 17 8 6 45 7 11 56* 56 11 10 21 21 14 41 7 5 15 12 5 41 15 6 13 6 44 6 11 8 16 5 16* 61 3 11 11 6 11 61 - 6 13 25 3 50 9 10 13 11 7 11* 48 7 5 5 21 11 21* 11 8 13 13 8 3 67* 5 157 70 87 8 40 57 20 24 8 23 51 42 40 Daily Mail Daily Record (Scotland) Daily Star News of the World Sunday Express 15 1 7 7 14 1 7 9 16 7 6 13 - 18 5 8 9 2 11 4 20 10 20* 13 8 50* 13 - 13 4 18 4 4 10 2 14* 7 18 8 13 Sunday Mirror Sunday People Sunday Times The Express The Guardian 1 1 20 8 17 1 1 23 7 21 1 1 18 8 14 13 13 3 5 25 8 20 2 18 9 23 30 10 20 13 8 4* 25 - 13 4 35* 2 2 24 2* 18 2 2 24 12 12 18 13 13 The The The The The 17 15 10 6 10 17 16 10 6 10 16 14 9 7 10 - 15 20 5 8 10 9* 16 12 4 12 20 10 15 15 15 38* 13 4 8 4 25 13 25 13 26 26 13 9 8* 25* 12 2 2* 17 5* 7 5 21* 23 5* 13 10 10 16 18 17 24* 19 13 9* 18 20 38 63* 15 15 13 16 18 19 30 20 5 17 17 17 25 - 26 13 22 20 24 14 17 19 21 5* 15 13 Germany Great Britain Daily Telegraph Independent Mail on Sunday Mirror Sun The Times Other No answer n= n= n= ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101126 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 70. Which newspapers do you usually read Italy 52 19 33 5 13 20 9 3 Corriera della Sera Gazzetta dello Sport Il Messaggero Il Giornale Il Gazzettino Il Secolo XIX 29 15 4 4 13 4 42 11 5 21 5 21 18 3 6 9 3 40 - 15 15 8 8 8 15 35 20 5 10 - 33 11 22 - La Stampa Mattino Republica Sole 24 Ore Other No answer 15 6 27 17 4 4 11 5 11* 11 11 5 18 6 36* 21 3 40 20 - 8 8 8* 8 15 15 10 35 25 - 98 55 43 19 40 38 8 21 7 20 16 9 33 4 16 9 25 18 7 44 14 28 5 14 14 12 42 5 26 11 11 11 11 125 61 64 Le Monde Le Figaro L’Humanité Libération Le Parisien 22 14 2 11 15 16 13 10 13 France Soir Ouest France La Voix du Nord L’Est Républicain Midi Libre 2 14 4 1 3 La Nouvelle République L’Equipe Other No answer 2 3 23 25 Japan n= n= Asahi Mainichi Nikkei Sankei Yomiuri Other No answer France n= 2 13 22 14 3 33 - 100* 100* - 38 8 15 - 32 14 9 5 14 9 14 21 14 - 33 33 33 - 22 44 11 22 - 33 67 - - 15 15 46 8 - 14 14 27 9 - 21 7 29 7 14 33 33 - 10 11 14 4 26 15 13 44 30 10 13 5 20 25 10 30 20 20 40 10 20 36 9 36 18 27 9 9 50 36 7 14 14 - 75 25 - 50 8 23 12 15 4* 8 33 7 7 7 20 33* 38 15 54* 31 8 8 32 7 18 7 25 25* 2* 16 39 31 21 13 5 27 39 37 22 28 14 5 13 17 38 13 13 - 21 10 13 13 19 3 19 13 29 19 10 19 33* 15 15 15 40 20 20 19 7 19 11 26 13 5 10 15 16 22 3 8 14 32 9 9 23 3 13 7 2 2 2 16 2 5 31 6 3 8 8 3 10 6 3 6 5 29 - 8 8 - - 4 19 7 5 8 5 3 11 8 3 3 27 - 3 2 18 31 5 28 19 6 31 25 3 5 15 36 3 3 29 19 19 5* 23 38 40 20 7 19 33 3 3 31 26 3 3 22 24 18 14 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101127 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 70. Which newspapers do you usually read Russian Federation n= 157 53 104 20 33 62 32 9 1 23 25 88 21 777 7 dney 24 chasa Arumenty i fakty Arumenty i fakty "Zdorovie" 2 8 6 47 3 4 9 9 45 4 1 7 5 48 3 5 10 25* 5 3 42 9 8 10 50 2 3 6 9 50 - 22 78* - 100* 100* 100 - 4 17 4 52 - 4 4 44 - 2 6 7 42 6 10 10 67 - Astok press Avtorevu Delovoy Peterburg Ekspress gazeta Is ruk v ruki 2 5 36 1 10 2 2 42 13 2 7 34 2 9 5 15* - 3 9 42 18 6 40 2 10 3 31 3 6 11 56 22 - 4 4 17* 13 4 16* 36 4 1 3 41 2 13 38 5 Izvestia Kommersant Komsomolskaya Pravda Komsomolskaya Pravda "Tolstushka" Megapolis ekspress 13 36 23 11 - 17 30 26 13 - 11 39 21 11 - 20 25 10 - 18 33 21 12 - 6* 35 27 13 - 16 47 9* 6 - 56* 56 44 22 - - 30* 39 26 13 - 8 40 16 12 - 9 32 23 10 - 14 48 29 14 - MK region MK v Pitere Nevskoe vremya Panorama TV Petersburgsky telezritel 2 6 2 14 3 2 4 2 21 - 2 7 2 11 4 5 15 - 3 6 3 18 3 5 2 13 2 3 6 13 6 11 11 11 11 - - 4 4 9 - 4 8 12 - 2 6 2 16 3 5 14 5 Privet, Sankt Petersburg Reklahama shans Rossiyskaya gazeta Smena Sobesednik 2 8 6 2 1 6 9 13* 2 - 7 2* 2 2 5 5 - 12 6 3 3 8 3 3 2 6 9 3 - 11 11 - - 4 4 4 - 4 8 - 1 10 5 3 1 5 5 10 5 Sovershenno sekretno Soversky sport Sovetsky sport Futbol SPb vedomosti SPb Vedomosty po subbotam 10 8 3 7 4 17* 8 6 2 6* 9 4 8 5 5 5 5 5 5 9 6 6 3 6 10 3 6 3 13 9 3 13 6 33 11 - - 22 4 4 - 12 8 4 - 6 10 2 10 5 10 5 10 10 SPID-info Sport-ekspress Televidenie Radio Vedomosty Vecherby Peterburg 8 7 3 5 1 6 4 6 4 9 9 1 8 - 5 10 5 - 9 6 - 11 6 2 8 2 3 9 9* 6 - 11 - 9 4 4 4 12 4 4 - 8 7 2 7 1 14 5 5 - Vesty Ya molodoy Other No answer 2 1 6 8 4 2 11 13 1 1 4 6 10 15 3 6 2 2 5 11 6 6 3 33* - - 4 9 9 4 12 1 2 7 8 10 5 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101128 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 71. Which magazines do you read regularly The Netherlands 116 49 67 10 20 35 29 14 7 Actueel Elsevier HP/De Tijd Intermediair Management Team 7 18 9 10 14 6 10* 14 10 14 7 24* 6 10 13 10 10 10 - 30 5 15 5 6 14 9 14 20 14 14 10 3 24 7 21 21 7 - Nieuwe Revue Opzij Panorama Vrij Nederland Oppad 6 4 17 3 7 4 8 16 2 4 7 1 18 4 9 20 - 5 10 5 15 3 3 17 3 6 10 10 21 7 7 National Geographic Libelle Margriet Other No answer 2 9 9 21 27 4 12 12 20 29 6 6 21 25 50* 30 10 5 20 25 6 6 17 31 151 64 87 9 29 ADAC-Motorwelt Bild der Frau Brigitte Bunte Focus Hörzu 30 4 10 3 11 12 28 9 23 3 11 20* 31 2 10 6* 22 - Spiegel Stern TV Movie TV Spielfilm Other No answer 32 11 3 7 19 19 42* 11 5 9 22 13 25* 11 1 6 17 24 157 70 Bella FHM (For Him Magazine) Loaded Radio Times Readers Digest Take A Break 3 2 1 10 4 3 TV Times TV Quick Whats On TV Woman’s Own Other No answer 4 3 3 3 29 48 Germany Great Britain n= n= n= 21 45 27 23 29 14 14 5 5* 5 10 5 4 20 9 9 13 15 11 11 15 19 4 35* 13 9 17 7 7 14 - 14 14 5 10 14 4 16 2 11 11 11 33* 7 - 4 9 9 4 - 14 17 17 21 7 7 7 14 21 14 14 14 29 43 10 10 5 29 24 4 7 22 36 15 15 15 15 9 9 17 26 41 16 38 18 32 61 19 39 14* 7 14 7 10 10 34 5 15 2 12 12 25 6 6 25 34 3 5 16 5 56* 11 6 22 19 6 6 - 26 7 10 7 8 15 32 11 21 11 26 44* 8 18 10 67* 33 22 22 45 21 3 7 21 17 37 5 2 10 20 20 13* 6 6 6 19 25 24 8 8 13 18 22 11 6 6 28 17 41 13 3 3 31 25 31 5* 2 10 13 23 37 21 11 11 26 15 5 10 23 13 87 8 40 57 20 24 8 23 51 42 40 6 1 11 6 4 1 2 2 9 2 1 13 - 5 5 5 3 - 4 2 2 11 2 5 5 15 5 17 13 - 13 13 - 4 9 9 - 4 10 2 4 5 2 2 12 7 2 3 10 5 3 3 4 3 7 30 41 6 1 3 28 53 13 13 63 3 5 5 30 53 2 4 5 4 37 39 15 5 5 25 50 4 4 25 46 75 9 4 4 9 22 57 2 4 37 43 7 2 5 7 31 36 3 5 20 60 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101129 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 71. Which magazines do you read regularly Italy n= 52 19 33 5 13 20 9 3 2 13 22 14 3 Casaviva Cise di casa Donna Moderna Famiglia Cristiana Focus 6 8 8 4 23 16 16 11 5 16 3 6 3 27 20 40* - 23 23* 8 15 54* 25 11 - - - 8 8 8 8 31 9 14 14 5 18 21 33 Gente LÈspresso Oggi Panorama Quattroruote 4 8 6 10 12 5 5 5 11 5 3 9 6 9 15 20 - 8 8 8 8 5 15 5 20 11 11 - 33 67* 33 - 8 8 5 5 9 14 18 7 7 7 7 7 33 33 - Sorrisi e Canzoni TV Starbene Other No answer 13 6 15 23 5 16 11 37 18 18 15 40 23 8 8 8 20 5 25 15 11 22 44 - 100* 46* 9 9 36 9* 29 7 29 33 - 98 55 43 19 40 10 11 14 4 26 15 13 44 8 2 6 3 5 5 2 11 4 4 12 2 2 7 16 5 - 3 8 3 13 20 10 - 9 9 9 - 14 - 50* - 8 8 4 12 13 7 7 8 8 8 15* - 7 7 2 4 2 7 13 27 4 13 16 22 9 9 33 5 26 42 10 3 10 15 33 10 10 - 18 7 7 21 25 - 12* 8 4 50* 7 13 20 13 20 15 15 23 18 16* 8 8 5 3 3 7 7 29* 7 14 25 25 50* - 8 4 15 4 4 13 13 7 13 7 8 8 15 15 15 2 9 5 2 5 Japan n= Bungei Shunju Esse non.no JJ Josei Seven Josei Jishin Lettuce Club Orange Page Pia Tokyo/Kansai Walker Shukan Shukan Shukan Shukan Shukan Gendai Bunshun Post Shincho Asahi 6 8 9 6 6 2* 5 2* 7 4 12* 12 19* 5 9 5 5 18 29 25* 29 9* 28 32 30* 20 30 20 18 45 7 43 25 12 15 27 13 46 25 36 125 61 64 16 39 31 21 13 5 27 39 37 22 Le Point Paris Match Le Nouvel Observateur L’Express Elle 7 9 10 11 13 7 11 15 10 23* 8 6 6 13 3* 6 13 13 6 5 8 5 8 13 16* 13 10 6 23 10 19 14 10 15 15 15 8 20 40 - 15 7 15 15 15 10 5 8 13 11 14 5 5 16 5 23 23 5 Vogue L’Equipe Capital Géo Télérama 2 10 9 19 14 5 7 7 23 16 13 11 16 13 19 6 13 3 13 15 13 5* 6 6 13 29 16 5 24 24 8 8 15 15 40 40 19 4 26 30* 3 10 13 23 13 5 5 14 16 5* 5 9 14 Télé 7 jours Science et Vie Le Figaro Magazine Figaro Madame VSD Other No answer 15 8 6 6 7 20 15 18 8 7 8 11 18 16 13 8 6 3 3 22 14 38* 25* 25 13 13 3 8 18 18 6 6 19* 16* 10 19 10 14 10 5 10 24 19 23 8 15 8 23 15 20 20 11 19* 4 7 11 19 18 5 3 5 10 28 13 11 5 16* 14* 3 22 16 23 5 9 14 14 Other No answer France n= 20 30* 10 20 10 9 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101130 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 71. Which magazines do you read regularly Russian Federation n= 157 53 Avtomir Burda Cool Cool Girl Cosmopolitan 15 7 3 19 8 13* 4 34* Dengi Domashny ochag Interier + dizain Itogi Kaleydoskop 18 10 6 18 3 Karavan istoriy Krestianka Krossvord kaleydoskop Liza Liza - dobrey sovety 104 20 33 62 32 9 1 18 4* 3 12* 5 20 18 6 3 36* 21 8 5 13 13 6 3 16 11 100* - 9* 9 9 19 - 22* 10 4 18 5 10 5 5* - 24 12 15* 30 - 24 11 3 18 8 9 9 6 13 - 33 - - 25 2 3 11 2 38* 4 4 23* - 19* 1 3 6* 3 20 5 10 - 30 6 3 15 3 24 3 11 2 25 3 6 - 33 11 11 Moi prekasny sad Ne skuchay NLO Otdohny! Piatoe koleso 4 3 5 8 9 9* 4 6 4 4 2* 2 5 11 12 10 6 3 6 9 3 3 5 3 11 15 3 6 6 3 22 11 11 11 Strana igr Televik Teschin yazik Tovary i ceny TV-Park 1 6 3 7 2 6 4 8 1 7 2 7 10 15 10 10 3 6 6 10 8 6 - Vne zakone Vokrug sveta Vot tak! Za rulem Zdorovie 1 16 1 15 5 25* 2 6* 9 2 12* 19* 3 15 5 10 - 3 9 12 15* 11 19 2 3 25 9 - Other No answer 13 17 9 19 14 15 35* 20 12 9 10 11 6 34* 23 25 88 21 24 12 40* 15 6 6 13* 10 10 33 22 4 4 17 - 32 8 4 32 - 16 14* 7 16 6 5* 5 14 - 100* 100* - 22 9 4 13 - 32 4 8 - 22 1 2 11 3 38 5 14 - 100* - 13 4 9 13 - 4 8 12 4 5 1 2 6 11 5 10 10 14 - 4 - 4 8 2 8 2 5 44* 22 22 - 22 4 4 4 16 16 4 1 16 17 6 5 10 14 5 11 11 - 17 17 8 8 10 18 24 19 9 4 9 14 24* ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101131 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 72. Which radio channels do you listen to regularly The Netherlands 116 49 67 10 20 35 29 14 7 21 45 27 23 Classic FM Noordzee FM Radio 1 Radio 2 Radio 3 FM Radio 10 FM 16 18 28 23 27 12 12 16 35 29 24 10 18 19 22 19 28 13 10 20 30 - 10 25 10* 10 50* 20 6* 23 23 11* 40* 3* 21 7* 48* 45* 10* 14 21 14 36 43 21 57* 14 43 29 14 29 5 10 29 19 29 14 11 24 27 20 33 11 11 15 26 19 26 7 39* 17 30 39 13 17 Radio 538 Regional/local channels Sky Radio Yorin FM Other No answer 37 15 47 22 5 5 47 12 49 33* 4 4 30 16 45 15* 6 6 30 50 50 10 75* 10 45 35 15 43 11 57 23 14* - 24 14 48 14 3 - 14* 36* 21* 14 14 29 29 14 - 43 14 43 10 5 5 42 13 44 24 9 7 41 7 70* 44* - 17* 26 26* 4* 4 9 151 64 87 9 29 41 16 38 18 32 61 19 39 Antenne Bayern Bayern 3 eins live Hit Radio FFH hr 3 NDR 2 13 18 6 7 9 23 11 14 5 9 14* 22 14 21 7 5 5* 23 44 14 17 14 10 10 21 10 10 5 5 2* 22 13 19 6 6 31 18 32* 5 3 11 16 11 17 6 17 22 22 13 3 13 9 16 15 21 8 7 8 20 16 21 37 18 15 8 5 13 26 radio ffn SWR 3 SWR 4 WDR 4 Other No answer 2 22 5 4 48 5 2 23 2 2 56 6 2 21 7 6 43 3 78 - 3 48* 7 34 3 24 41 15* 6 19 6 13 25* - 3 11* 11 8 61 - 11 6 67 - 3 34 3 3 56 3 2 13* 2 2 51 7 5* 5 26* 11 3 33 13* 8 49 - 157 70 87 8 40 57 20 24 8 23 51 42 40 BBC radio stations Capital 95,8 Capital Gold Classic FM Heart 106.2 Kiss 100 69 7 4 19 9 8 70 7 4 20 14* 6 69 7 3 18 5* 9 63 25 68 5 5 8* 10 13 74 12 12 12 4 65 5 5 30 5 10 75 4 13 50* 8 4 50 25 - 74 9 4 26 9 22* 61 6 6 16 14 4 76 12 17 7 10 73 3 5 23 5 3 Magic New Atlantic Talk Sport Virgin FM Virgin Radio AM Other No answer 4 4 12 1 13 10 4 13 17 7 5 7 11 1 9 11 13 25 - 3 5 20 8 15 4 4 9 2 19 5 5 5 20 15 15 8 8 4 4 13 25 13 13 4 2 2 10 18 10 5 5 14 2 12 7 10 8 13 5 15 Germany Great Britain n= n= n= ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101132 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 72. Which radio channels do you listen to regularly Italy 52 19 33 5 13 20 9 3 Radio 105 Network Radio Deejay Radio Dimensione Suono Radio Italia Solo Musica Italiana RAI-RadioTre RAI-RadioUno 2 25 2 12 15 17 26 11 21 11 3 24 3 12 12 21 40 20 - 8 54* 31* 15 8 15 5 5 5 15 11 11 22 33 RAI-RadioDue RMC Radio Monte Carlo RIN Radio Italia Network-RIN Rtl 102.5 Hit Radio Other No answer 13 15 4 10 17 13 5 26 5 11 16 18 9 3 15 21 12 40 20 23 23 15 8 23 - 10 20 10 15 15 98 55 43 19 40 Bunka Hoso (Nippon Cultural Broadcasting) J-Wave NHK#1 NHK#2 NHK-FM 9 20 17 5 12 5 22 22 9 13 14 19 12 12 11 26 21 11 11 Nippon Hoso (Nippon Broadcasting System) TBS Radio Tokyo FM Other No answer 15 8 31 4 26 7* 7 25 4 27 26* 9 37 5 23 125 61 RTL RTL 2 Radio France Europe 1 Europe 2 20 30 17 21 31 Chérie FM RMC France Info RFM Radio Nova NRJ Nostalgie Oui FM Fun Radio Other No answer Japan France n= n= n= 2 13 22 14 3 67 100* - 8 15 31 8 36 5 18 21 36* 29 14 33 67 11 11 22 22 33 33 33 - 15 23 8 15 23 15 9 14 5 14 18 18 14 14 14 7 33 - 10 11 14 4 26 15 13 44 3* 23 5* 3 8 20 20 10 10 20 9 36 36 9 - 21 36 21 25 50 8 15 12 4 - 7 27 7 13 23 15 23 8 8 7 23 23 7 20* 11 16 47 37 15 3 33 8 25 20 30* 10 30 9 9 9 27 29 7 43 7* 25 23 42 27 7 13 27 7 27 31 8 31 38 9 11 25 7 20 64 16 39 31 21 13 5 27 39 37 22 20 34 18 23 34 20 27 16 19 28 6 31 13 13 69* 21 46* 10 21 33 29 39 19 23 35 10 14 38* 24 10* 15 8 23 15 60 20 - 30 30 33* 19 26 15 36 8* 13 36 19 38 11 24 43 18 9* 23 32 9* 23 7 24 15 6 21 7 23 16 5 25 8 25 14 8 44 6* 13 19 26 5 21 21 5 32 10 35 19 10 10 10 29 5 - 15 15 15 - 40 - 19 4 15 22 11 31 13 18 15 5 32 3 38* 14 8 9 23 9 - 29 20 10 17 12 7 26 21 5 13 13 7 31 19 14 20 11 8 56* 6 19 19 6 6 36 13 8 23 13 8 19 26 16 19 16 6 24 38* 5 5 10 5 15 23 15 15 15 - 22 22 11 19 15 4 38 21 8 18 18 8 35 11 16 24 11 8 9* 32 9 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101133 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information 72. Which radio channels do you listen to regularly Russian Federation 157 53 104 20 33 62 32 9 1 Avtoradio Baltika Eho Moskvy Eho Peterburga Eldoradio 4 16 19 15 27 4 17 15 17 25 4 15 21 13 29 5 5 10 5 20 3 15 18 6 21 5 18 19 15 37* 3 16 19 16 22 33 33 56* 22 Evropa Plus Hit Hit FM Love Maximum 52 11 8 24 29 55 17 8 30 32 50 8 8 20 28 55 15 25 45 45 18 12 24 39 52 6 6 26 21 50 13 13 25 31 Mayak Melodia Nashe radio Padio Shanson Radio Rossii 11 8 16 12 3 17 13 15 13 8* 9 6 16 12 1* 5 25 5 - 6 9 21 6 - 10 8 11 15 3 RDV Re-cord Retro Russki shanson Russkoe radio 1 3 10 13 22 4 11 17 26 1 2 9 11 19 15* 25 12 9 36* 2 2 5 15 19 4 3 6 3 6 4 4 2 6 2 2 2 5 4 6 3 8 5 Serebryany dozhed Studio Radio Rocks Radio Hermitage Other No answer n= 5 5 15 - 9 6 3 3 5 6 5 2 6 3 23 25 88 21 100* 100* - 9 4* 9 13 22 12 20 8 32 3 19 22 16 30 5 19 19 19 19 67 11 100 - 43 13 26 26 60 28* 4 32 44 55 9 8 16* 25 38 10 5 43* 33 13 3 19 13 - 44* 44* 33 33* 100* - 13 9 17 4 9 4 8 20 8 - 11 8 14 16 3 19 10 19 10 - 16 22 16 33 11 - - 4 13 13 4 20 16 24 1 3 3* 14 25 29* 5 14 - - 9 9 9 13 4 8 4 4 3 9 9* 3 9 2 6 3 1 6 3 5 14 5 5 5 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101101 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Sex Female Male 858 372 485 43 57 0 100 - 10 25 30 16 13 5 1 0 Holiday trip Business trip Trip rewarded by employer Both holiday trip and business trip No answer Both business and holiday trip Total n= Total Age 15-24 years Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years Other adult house hold 87 215 256 138 115 45 165 258 240 193 100 - 44 56 - 48 52 - 42 58 - 46 54 - 37 63 - 40 60 - 44 56 - 45 55 - 41 59 - 43 57 - 10 28 29 17 12 4 1 - 10 23 31 15 15 5 1 0 100 - 100 - 100 - 100 - 100 - 87 13 - 20* 35* 20* 10* 8* 5 2 - 4* 36* 30 12* 12 5 1 - 10 18* 51* 18 4* 0 10 12* 12* 24* 31* 10* 1 - 94 5 0 95 5 0 94 5 0 79* 21* - 96 4 - 96 4 0 97 3 - 96 3 1 98 2 - 87* 13* - 96 4 - 96 4 0 97* 2* 1 45 19 26 18 9 9 4 4 1 22 10 9 4 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 858 372 485 87 215 256 138 115 45 165 258 240 193 Background information 1. Sex Female Male No answer 2. Age 15-24 25-34 35-44 45-54 55-64 65-74 75 or older No answer 3. Holiday/business trip/prize or leisure trip rewarded by employer n= 4. Are you now on the holiday part of your trip Yes No No answer Total n= 5. How many days will this visit in Finland last One day 2 - 3 days 4 - 5 days 6 - 7 days 8 - 14 days 15 - 21 days 22 - 30 days Over a month No answer 5 17 44 30 1 0 2 1 5 18 44 29 0* 3 1 5 17 43 31 2* 0 2 0 7 10* 39 29 15* - 6 19 46 27 1 1 0 5 20 48 25* 1 0* 0 8 17 41 30 1 1 1 1* 17 38 39* 3 1 - 11 40 47* 2 - 5 18 39 28 3* 6* - 4 12* 43 38* 0 0 1 1 7 22* 47 22* 0 2 - 4 18 45 31 2 1 95 5 96 4 95 5 98 2 97 3 96 4 93 7 94 6 93 7 98 2 97 3 97 3 91* 9* 6. Will you stay at your relatives’/ friends’ homes more than a half of this trip Yes No No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102101 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Country The Germany Great Italy Nether Britain lands Japan France 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 858 116 151 157 52 98 157 44 275 69 476 43 57 0 42 58 - 42 58 - 45 55 - 37 63 - 56* 44* - 49 51 - 34* 66* - 30 70* - 39* 61* - 30* 70* - 49* 51* - 10 25 30 16 13 5 1 0 9 17* 30 25* 12 5 1 1 6* 19 27 11* 25* 11* 1 - 5* 25 36 13 15 4 1 - 10 25 38 17 6 4 - 19* 41* 10* 11 14 4 - 13 31 25 17 10 4 - 13 21 39* 20 6* 1* - 27 39 23 11 - 6* 15* 34 19 19* 5 1 0 10 22 39 14 9 6 - 13* 31* 26* 14 11* 4 0 - Holiday trip Business trip Trip rewarded by employer Both holiday trip and business trip No answer 94 5 0 96 4 - 91* 9* - 96 4 1 96 4 - 97 3 - 96 4 - 93 6 1 77* 23* - 98* 1* 1 80* 20* - 96* 4 - Both business and holiday trip 45 5 14 6 2 3 5 10 10 3 14 19 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 100 - 858 116 151 157 52 98 125 157 44 275 69 476 Background information 1. Sex Female Male No answer 2. Age 15-24 25-34 35-44 45-54 55-64 65-74 75 or older No answer 3. Holiday/business trip/prize or leisure trip rewarded by employer n= 4. Are you now on the holiday part of your trip Yes No No answer Total n= 5. How many days will this visit in Finland last One day 2 - 3 days 4 - 5 days 6 - 7 days 8 - 14 days 15 - 21 days 22 - 30 days Over a month No answer 5 17 44 30 1 0 2 1 1* 9* 41 45* 1 3 - 3 10* 28* 51* 4* 1 3 1 1* 18 63* 15* 1 1 - 12 29* 52* 2 4 2 3 18 42 37 - 2 19 62* 12* 4 1 20* 29* 33* 17* 1 - 14* 30* 41 11* 2 2 - 8* 14 37* 37* 3* 0 1 1 14* 30* 33 16* 1 4 - 2* 16 49* 29 0* 2 0 95 5 97 3 95 5 97 3 96 4 93 7 93 7 97 3 98 2 94 6 99 1 96 4 6. Will you stay at your relatives’/ friends’ homes more than a half of this trip Yes No No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101102 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 Background information 7. In which country do you live at the present time The Netherlands Germany Great Britain Italy Japan France Russia Other No answer 14 18 18 6 11 15 18 0 13 17 19 5 15* 16 14* 0 14 18 18 7 9* 13 21* - 11 10* 9* 6 22* 18 23 - 9* 13 19 6 19* 18 15 0 14 16 22 8 4* 12 24* - 21* 12* 14 7 8 15 23 - 12 33* 21 3 12 11 8* - 16 40* 18 4 9 11 2* - 13 19 14 8 16 16 14 - 17* 24* 20 9 6* 15 10* - 11 8* 18 6 5* 15 37* - 12 20 21 2* 23* 11 11* 1 151 64 87 9 29 41 16 38 18 32 61 19 39 5 15 1 5 1 8 9 3 2 2 18 1 7 1 44* 33 - 3 14 3 2 17 2 5 2 19 - 8 11 - 6 11 11 - 9 16 3 - 3 10 7 3 32* - 5 13 10 - 9 5 1 3 2 11 6 3 3 7 3 1 2 1 22 - 3 3 7 15 2 2 2 13 6 - 5 5 5 - 11 11 - 6 6 6 3 10 7 - 21 11* 3 3 3 5 - 10 9 3 1 13 19 1 16* 11 5 2 11 11* - 6* 8 1 1 14 24* 1 - 7 14 3 24 14 3 15 2 5 17 10 - 6 13 13 31 - 13 5 5 8 34* - 39* 11 - 6 9 6 22 3* 3 13 15 3 5* 25 - 5 32 - 13 5 5 21 15 - 157 70 87 8 40 57 20 24 8 23 51 42 40 Greater London Area 2 Area 3 Area 4 Area 5 17 10 27 6 5 13 11 29 13* 3 20 8 25 1* 7 25 - 20 15 23 8 5 12 11 26 4 11* 20 10 25 10 - 17 4 42 13 - 13 38 - 35* 17 30 9 18 10 29 6 2 12 7 19 10 5 10 8 30 5 8 Area Area Area Area Area 3 7 11 8 1 3 7 7 9 1 3 7 14 7 - 13 50* 13 5 8 13 - 4 7 11 9 - 5 10 10 - 4 4 8 - 13 25 13 - 4 - 4 6 6 10 - 2 10 14 14 2 5 8 20* 3 - 1 4 1 1 1 3 - 5 1 2 - 5 - 2 4 2 5 5 - 4 4 - 4 10* - 2 2 3 3 - Germany n= 8. Area Schleswig-Holstein Hamburg Bremen Niedersachsen Meklenburg-Vorpommen Berlin Brandenburg Sachsen-Anhalt Sachsen Thüringen Hessen Nordhein-Westfalen Rheinland-Pfalz Saarland Baden-Wüttemberg Bayern No answer Great Britain n= 8. Area 6 7 8 9 10 Area 11 Wales Scotland Northern Ireland No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101103 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information Italy n= 52 19 33 5 13 20 9 3 2 13 22 14 3 83 10 6 2 89 5 5 - 79 12 6 3 100 - 85 15 - 70 10 15 5 89 11 - 100 - 100 - 77 15 8 - 91 9 - 79 7 7 7 67 33 - 125 61 64 16 39 31 21 13 5 27 39 37 22 39 36 42 25 41 45 38 38 40 30 46 41 36 20 26 14 25 21 16 29 8 20 33 15 14 23 3 5 - - - 10 14 - 38 40 19 13 24 27 8. Area Northern Italy Central Italy Southern Italy No answer France n= 8. Area Ile de France Bretagne/Normandie/ Pays de la Loire/Centre Nord/Picardie/Champagne/Lorraine/ Alsace/Franche-Comté Bourgogne/Auvergne/Rhône-Alpes/ Provence-Cöte d’Azur/Languedoc 7 10 5 - 20 16 23 38 13 19 Limousin/Poitou-Charentes/ Aquitane/Midi-Pyrénées No answer 12 2 11 - 13 3 6 6 8 - 16 - 24 - 8 8 - 11 7 15 - 8 - 14 - 157 53 104 20 33 62 32 9 1 23 25 88 21 84 15 1 1 91 9 - 81 17 1 1 70 30 - 79 18 3 - 87 13 - 91 6 3 89 11 - 100 - 65* 35* - 88 8 4 - 86 13 1 90 10 - Russian Federation n= 18* 5* 8. Area St. Petersburg area Moscow area Other European Russia Asian Russia No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101121 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Total Sex Female Male 372 485 Age 15-24 years 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years n= 858 45 Comprehensive/primary school Secondary school/institute/college University degree No answer 5 41 53 0 5 47* 48* 1 5 37* 57* - 11* 34 54 - 2* 34* 64* - 5 38 57 - 3 49 48 1 5 54* 40* 1 11 56* 33* - 19 30 19 31 19 29 38* 13* 27* 43* 13* 30 12* 23* 12* 28 24 31 28 22 0 27 22 0 29 23 - 28 22 - 20* 11* - 48* 9* - 30 34* 1 8* 52* - 44* - 240 Other adult house hold 165 258 193 5 36 59 - 5 45 50 - 6 35* 59* 0 4 50* 46* 1 100 - 100 - - - - 100 - 100 - Background information 67. Level of education 68. Household Single household Couple with no children Household with children younger than 18 years Adult household No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102121 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Total Country The Germany Great Italy Nether Britain lands n= 858 116 151 Comprehensive/primary school Secondary school/institute/college University degree No answer 5 41 53 0 5 66* 28* 1 3 53* 44* - 19 30 18 39* 28 22 0 23 20 - 157 Japan France Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 52 98 125 157 44 275 69 476 11* 38 51 - 13* 48 38* - 38 62 - 7 43 50 - 1* 14* 85* 1 2 23* 75* - 3* 41 56 0 20* 80* - 8* 46* 46* 0 21 40* 15 32 25 42 27 15* 22 31 15 16* 23 18 15* 29 13 22 21 33* 13* 26 - 27 25 1 27 6* - 13* 45* - 30 18 - 56* 13* - 41 18 - 33* 23 0 45* 20 - 23* 22 - Background information 67. Level of education 68. Household Single household Couple with no children Household with children younger than 18 years Adult household No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101134 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Kaikki n= Total 858 Sex Female Male 372 485 Age 15-24 years Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 87 215 256 138 115 15 7 30 2 5 11 11 34 5 6 17* 18* 21* 4 8 13 7 29 4 12* 7* 8 50* 6 9 4* 9 58* 4 4 10 6* 34 9* 2* 7* 13 36 3 13* 23* 13 16* 2* 5* 9 12 45* 5 9 6 5* 2 6 2 4 13 1 2* 2 4 10 2 6* 7 10 2 6 5 7 1 1* 2 13 - 2 7 10 3 1* 0 3 11 1 1* 2 8* 10 1 10* 1* 9 1 3 45 165 258 240 Other adult house hold 193 Background information Place of interview Tahko Levi Saariselkä Luosto Salla 13 12 32 4 8 11 13 37* 3* 7 14 11 29* 5* 8 Riihivuori Himos Ounasvaara Puijo Koli 1 5 10 1 4 1 5 12 1 1* 1 4 9 2 6* Mustavuori Ellivuori Isosyöte Serena Laajavuori 3 0 1 0 0 3 0 1 - 2 0 1 0 0 17* 2 1 1 2 - 1* 0 0 - 2 1 1 - 1 - 2 - 7* 2 1 1 2 1 - 3 1 0 - 1* - Ruka Sappee Häkärinteet Harriniva Suomu Ylläs No answer 2 0 0 3 0 1 0 1 1 2 1 0 - 2 1 0 3 1 0 1 1 - 3 1 3 0 1 0 3 0 2 0 1 - 1 1 1 2 - 6* - 2 - 2 1 2 - 1 1 5* 1 - 4* 0 0 1 0 - 4 1 1 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102134 pk VER % ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Kaikki n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 52 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 Background information Place of interview Tahko Levi Saariselkä Luosto Salla 13 12 32 4 8 8 3* 12* 3 46* 4* 3* 47* 9* 2* 1* 55* 18* 2 2* 2* 63* - 3* 73* 2 1* 1* 43* 9* 4 59* 1* 3* 1* - 16 7 23 11 - 20* 11 29 5 10 41* 4* 16* 3 1* 4* 14* 37* 3 8 Riihivuori Himos Ounasvaara Puijo Koli 1 5 10 1 4 10* 9 5* - 3 9 1 - 4 4* 1 - 8* 8 6 - 7 11 1* 3 34* 1 - 3* 1* 1 21* 5 5 2 18* 1 1* 5* 2 8* 7 10* 1 7* 15* 1 1* Mustavuori Ellivuori Isosyöte Serena Laajavuori 3 0 1 0 0 1 1 4 1 4* - 1* - 4 - 1 - 5 1 - 5 1 - 5 - 2 1 1 - 7 1 - 3 1 0 0 Ruka Sappee Häkärinteet Harriniva Suomu Ylläs No answer 2 0 0 3 0 1 0 2 1 - 3 7* 1 2* - 4 1 6* 1 2 4 4 - - - 2 1 2 - 5 2 2 - 1 0 1 2 1 - 4 1 3 - 1 0 4 0 0 Absolute figures ABSOLUTE FIGURES Unweighted (n=) and/or weighted (N=) number of respondents/answers Taloustutkimus Oy 3.1.2000 tpi ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101101 pk N-LUVUT ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Sex Female Male 858 372 485 372 485 1 372 - 87 215 256 138 115 39 6 2 Age 15-24 years Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years Other adult house hold 87 215 256 138 115 45 165 258 240 193 485 - 38 49 - 103 112 - 107 149 - 63 75 - 43 72 - 18 27 - 72 93 - 117 141 - 99 141 - 83 110 - 38 103 107 63 43 15 3 - 49 112 149 75 72 24 3 1 87 - 215 - 256 - 138 - 115 - 39 6 - 33* 58* 33* 16* 14* 8 3 - 810 45 3 352 19 1 458 26 1 69* 18* - 206 9 - 246 9 1 134 4 - 110 4 1 44 1 - 143* 22* - 248 10 - 230 9 1 45 19 26 18 9 9 4 4 1 22 10 9 4 45 - 19 - 26 - 18 - 9 - 9 - 4 - 4 - 1 - 22 - 10 - 9 - 4 - 858 372 485 87 215 256 138 115 45 165 258 240 193 44 149 374 257 10 1 18 5 19 68 165 107 1* 10 2 25 81 209 150 9* 1 8 2 6 9* 34 25 13* - 11 32* 110 98* 1 1 3 2 17 52* 112 53* 1 5 - 7 35 86 60 3 2 819 39 357 15 462 23 85 2 250 8 232 8 175* 18* Background information 1. Sex Female Male No answer 2. Age 15-24 25-34 35-44 45-54 55-64 65-74 75 or older No answer 11* 92* 77 32* 32 12 2 - 24 42* 122* 42 9* 1 19 23* 24* 47* 60* 19* 1 - 3. Holiday/business trip/prize or leisure trip rewarded by employer Holiday trip Business trip Trip rewarded by employer Both holiday trip and business trip No answer Both business and holiday trip n= 188* 4* 1 4. Are you now on the holiday part of your trip Yes No No answer Total n= 5. How many days will this visit in Finland last One day 2 - 3 days 4 - 5 days 6 - 7 days 8 - 14 days 15 - 21 days 22 - 30 days Over a month No answer 12 40 98 59 2 3 1 14 51 123 64* 2 1* 1 11 24 57 42 1 1 2 1* 20 44 45* 4 1 - 5 18 21* 1 - 9 30 65 46 5* 10* - 6. Will you stay at your relatives’/ friends’ homes more than a half of this trip Yes No No answer 208 7 246 10 129 9 108 7 42 3 161 4 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102101 pk N-LUVUT ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total Country The Germany Great Italy Nether Britain lands Japan France 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 858 116 151 157 52 98 157 44 275 69 476 372 485 1 49 67 - 64 87 - 70 87 - 19 33 - 55* 43* - 61 64 - 53* 104* - 13 31* - 106* 169* - 21* 48* - 232* 244* - 87 215 256 138 115 39 6 2 10 20* 35 29* 14 6 1 1 9* 29 41 16* 38* 16* 2 - 8* 40 57 20 24 7 1 - 5 13 20 9 3 2 - 19* 40* 10* 11 14 4 - 16 39 31 21 13 5 - 20 33 62* 32 9* 1* - 7 15 27 10 6 4 - 64* 147* 124* 68 51* 20 2 - 150 6 1 50 2 - 95 3 - 120 5 - 146 10 1 55* 14* - 457* 19 - Background information 1. Sex Female Male No answer 2. Age 15-24 25-34 35-44 45-54 55-64 65-74 75 or older No answer 12 17 10 5 - 16* 42* 93 53 51* 15 4 1 3. Holiday/business trip/prize or leisure trip rewarded by employer Holiday trip Business trip Trip rewarded by employer Both holiday trip and business trip No answer Both business and holiday trip n= 810 45 3 111 5 - 137* 14* - 34* 10* - 270* 3* 2 45 5 14 6 2 3 5 10 10 3 14 19 45 - 5 - 14 - 6 - 2 - 3 - 5 - 10 - 10 - 3 - 14 - 19 - 858 116 151 157 52 98 125 157 44 275 69 476 6 15* 27* 1 2 1 3 18 41 36 - 6* 13* 18 5* 1 1 - 22* 38 101* 101* 7* 1 3 2 10* 21* 23 11* 1 3 - 11* 77 234* 140 1* 11 2 50 2 91 7 43 1 258 17 68 1 457 19 4. Are you now on the holiday part of your trip Yes No No answer Total n= 5. How many days will this visit in Finland last One day 2 - 3 days 4 - 5 days 6 - 7 days 8 - 14 days 15 - 21 days 22 - 30 days Over a month No answer 44 149 374 257 10 1 18 5 1* 11* 47 52* 1 4 - 4 15* 42* 77* 6* 1 4 2 2* 29 99* 23* 2 2 - 3 24 77* 15* 5 1 31* 46* 52* 27* 1 - 6. Will you stay at your relatives’/ friends’ homes more than a half of this trip Yes No No answer 819 39 113 3 143 8 152 5 116 9 153 4 ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101102 pk N-LUVUT ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total n= Total 858 Sex Female Male Age 15-24 years 372 485 87 25-34 years 35-44 years 45-54 years 55-64 years 215 256 138 115 Household 65+ Single Couple Child years with ren no under child 18 ren years 45 165 258 240 Other adult house hold 193 Background information 7. In which country do you live at the present time The Netherlands Germany Great Britain Italy Japan France Russia Other No answer 116 151 157 52 98 125 157 2 49 64 70 19 55* 61 53* 1 67 87 87 33 43* 64 104* - 10 9* 8* 5 19* 16 20 - 20* 29 40 13 40* 39 33 1 35 41 57 20 10* 31 62* - 29* 16* 20 9 11 21 32 - 14 38* 24 3 14 13 9* - 7 18* 8 2 4 5 1* - 21 32 23 13 26 27 23 - 45* 61* 51 22 15* 39 25* - 27 19* 42 14 13* 37 88* - 23 39 40 3* 44* 22 21* 1 151 64 87 9 29 41 16 38 18 32 61 19 39 Schleswig-Holstein Hamburg Bremen Niedersachsen Meklenburg-Vorpommen 7 22 1 8 2 5 6 2 1 2 16 1 6 1 4* 3 - 1 4 1 1 7 1 2 1 3 - 3 4 - 1 2 2 - 3 5 1 - 2 6 4 2 6* - 2 5 4 - Berlin Brandenburg Sachsen-Anhalt Sachsen Thüringen 13 7 1 4 3 7 4 2 2 6 3 1 2 1 2 - 1 1 2 6 1 1 1 2 1 - 2 2 2 - 2 2 - 2 2 2 1 6 4 - 4 2* 1 1 1 2 - Hessen Nordhein-Westfalen Rheinland-Pfalz Saarland Baden-Wüttemberg Bayern No answer 15 14 4 2 19 28 1 10* 7 3 1 7 7* - 5* 7 1 1 12 21* 1 - 2 4 1 7 4 1 6 1 2 7 4 - 1 2 2 5 - 5 2 2 3 13* - 7* 2 - 2 3 2 7 1* 1 8 9 2 3* 15 - 1 6 - 5 2 2 8 6 - 157 70 87 8 40 57 20 24 8 51 42 40 Greater London Area 2 Area 3 Area 4 Area 5 26 15 42 10 8 9 8 20 9* 2 17 7 22 1* 6 2 - 8 6 9 3 2 7 6 15 2 6* 4 2 5 2 - 4 1 10 3 - 1 3 - 8* 4 7 2 9 5 15 3 1 5 3 8 4 2 4 3 12 2 3 Area Area Area Area Area 5 11 17 12 1 2 5 5 6 1 3 6 12 6 - 1 4* 1 2 3 5 - 2 4 6 5 - 1 2 2 - 1 1 2 - 1 2 1 - 1 - 2 3 3 5 - 1 4 6 6 1 2 3 8* 1 - 1 6 1 2 1 2 - 4 1 2 - 2 - 1 2 1 1 1 - 1 1 - 1 5* - 1 1 1 1 - Germany n= 8. Area Great Britain n= 23 8. Area 6 7 8 9 10 Area 11 Wales Scotland Northern Ireland No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101103 pk N-LUVUT ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years Household 65+ Single Couple Child years with ren no under child 18 ren years Other adult house hold Background information Italy n= 52 19 33 5 13 20 9 3 2 13 22 14 3 43 5 3 1 17 1 1 - 26 4 2 1 5 - 11 2 - 14 2 3 1 8 1 - 3 - 2 - 10 2 1 - 20 2 - 11 1 1 1 2 1 - 125 61 64 16 39 31 21 13 5 27 39 37 22 49 22 27 4 16 14 8 5 2 8 18 15 8 25 16 9 4 8 5 6 1 1 9 6 5 5 8. Area Northern Italy Central Italy Southern Italy No answer France n= 8. Area Ile de France Bretagne/Normandie/ Pays de la Loire/Centre Nord/Picardie/Champagne/Lorraine/ Alsace/Franche-Comté Bourgogne/Auvergne/Rhône-Alpes/ Provence-Cöte d’Azur/Languedoc 9 6 3 - 7* 1 1 - - - 4 5 - 25 10 15 6 5 6 1* 5 2 5 5 9 6 Limousin/Poitou-Charentes/ Aquitane/Midi-Pyrénées No answer 15 2 7 - 8 2 1 1 3 - 5 - 5 - 1 1 - 3 2 6 - 3 - 3 - 157 53 104 20 33 62 32 9 1 23 25 88 21 132 23 1 1 48 5 - 84 18 1 1 14 6 - 26 6 1 - 54 8 - 29 2 1 8 1 - 1 - 15* 8* - 22 2 1 - 76 11 1 19 2 - Russian Federation n= 8. Area St. Petersburg area Moscow area Other European Russia Asian Russia No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101121 pk N-LUVUT ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Total Sex Female Male Age 15-24 years 25-34 years 35-44 years 45-54 years 55-64 years 115 Household 65+ Single Couple Child years with ren no under child 18 ren years n= 858 372 485 87 215 256 138 45 Comprehensive/primary school Secondary school/institute/college University degree No answer 44 355 456 3 18 174* 178* 2 26 181* 278* - 10* 30 47 - 5* 73* 137* - 14 97 145 - 4 67 66 1 6 62* 46* 1 5 25* 15* - 165 258 72 117 93 141 33* 11* 58* 92* 33* 77 16* 32* 14* 32 11 14 240 193 2 99 83 1 141 110 - 24 19 - 42* 23* - 122* 24* - 42 47* 1 9* 60* - 20* - Other adult house hold 165 258 240 193 8 59 98 - 12 117 129 - 15 83* 141* 1 8 96* 88* 1 165 - 258 - - - - 240 - 193 - Background information 67. Level of education 68. Household Single household Couple with no children Household with children younger than 18 years Adult household No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102121 pk N-LUVUT ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Total Total Country The Germany Great Italy Nether Britain lands n= 858 116 151 Comprehensive/primary school Secondary school/institute/college University degree No answer 44 355 456 3 6 77* 32* 1 4 80* 67* - 165 258 21 45* 240 193 2 27 23 - 157 Japan France 52 98 125 17* 60 80 - 7* 25 20* - 37 61 - 32 61* 23 51 13 22 19* 39 - 42 40 1 14 3* - Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 9 54 62 - 1* 22* 133* 1 1 10* 33* - 7* 113 154 1 14* 55* - 36* 218* 221* 1 26 15* 27 39 23 25* 10 8 42* 80 9 15 102 158* 13* 44* - 37 22 - 88* 21* - 18 8 - 90* 62 1 31* 14 - 109* 107 - Background information 67. Level of education 68. Household Single household Couple with no children Household with children younger than 18 years Adult household No answer ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 101134 pk N-LUVUT ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Sex Female Male 858 372 485 Tahko Levi Saariselkä Luosto Salla 108 100 277 36 66 42 47 136* 10* 26 66 53 140* 26* 40 Riihivuori Himos Ounasvaara Puijo Koli 9 40 86 12 34 3 19 43 3 5* 6 21 43 9 29* Mustavuori Ellivuori Isosyöte Serena Laajavuori 25 2 8 1 1 13 1 5 - Ruka Sappee Häkärinteet Harriniva Suomu Ylläs No answer 16 3 3 23 2 5 1 5 2 9 2 1 - Kaikki n= Total Age 15-24 years Household 65+ Single Couple Child years with ren no under child 18 ren years 25-34 years 35-44 years 45-54 years 55-64 years 87 215 256 138 115 13 6 26 2 4 24 23 74 10 12 43* 47* 53* 9 21 18 10 40 6 17* 8* 9 57* 7 10 2* 4 26* 2 2 17 10* 56 15* 4* 19* 34 94 8 33* 54* 31 39* 4* 11* 18 24 87* 9 18 5 4* 2 5 4 9 28 2 4* 5 9 26 4 16* 10 14 3 8 6 8 1 1* 1 6 - 3 11 17 5 1* 1 8 28 2 3* 5 20* 23 3 25* 1* 18 2 5 12 1 3 1 1 15* 2 1 3 4 - 2* 1 1 - 3 2 1 - 1 - 1 - 11* 4 1 1 5 3 - 7 2 1 - 2* - 11 3 1 14 4 1 1 1 - 6 2 6 1 2 1 8 1 6 1 3 - 1 1 1 3 - 7* - 1 - 4 2 3 - 2 2 13* 3 - 10* 1 1 2 1 - 7 1 1 45 165 258 240 Other adult house hold 193 Background information Place of interview ======================================================================================================================== TALOUSTUTKIMUS OY 20030724 15:20:26 TYÖ 5171.00 TAULUKKO 102134 pk N-LUVUT ======================================================================================================================== (T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL) Foreign Tourists on a Snow Holiday in Finland 2003 Kaikki n= Total 858 Country The Germany Great Italy Nether Britain lands 116 151 157 Japan France 52 98 125 Has been in Finland before Russia Busi Holiday Busi No ness trip ness/ trip holiday trip 157 44 275 69 476 56* 29 79 13 27 28* 3* 11* 2 1* 17* 65* 175* 15 38 4 2* 13* 5 22* 5 7* 5 31* 71* 6 4* Background information Place of interview Tahko Levi Saariselkä Luosto Salla 108 100 277 36 66 9 3* 14* 4 53* 6* 4* 71* 14* 3* 1* 87* 28* 3 3* 1* 33* - 3* 72* 2 1* 1* 54* 11* 5 92* 1* 4* 2* - 7 3 10 5 - Riihivuori Himos Ounasvaara Puijo Koli 9 40 86 12 34 12* 10 6* - 4 13 2 - 7 7* 2 - 4* 4 3 - 7 11 1* 4 42* 1 - 5* 2* 1 33* Mustavuori Ellivuori Isosyöte Serena Laajavuori 25 2 8 1 1 1 1 6 2 6* - 1* - 2 - 1 - 6 1 - 8 2 - 2 - 6 2 2 - 5 1 - 14 5 1 1 Ruka Sappee Häkärinteet Harriniva Suomu Ylläs No answer 16 3 3 23 2 5 1 2 1 - 4 11* 2 3* - 6 1 10* 1 1 2 2 - - - 3 1 3 - 2 1 1 - 4 1 3 5 2 - 3 1 2 - 7 1 17 2 1 2 2 1 8* FOREIGN TOURISTS ON A SNOW HOLIDAY IN FINLAND - PERSONAL INTERVIEWS 2003 taloustutkimus oy T-5171 (GBR) We are conducting a survey on behalf of the Finnish Tourist Board about what the tourists think about their snow holiday in Finnish ski resorts, what they are doing here and their reasons for visiting Finland. Could I interview you for a moment? Q1. THE SEX OF THE RESPONDENT: 1 2 female male Q2. To which of these age groups do you belong? 1 2 3 4 5 6 7 15 - 24 25 - 34 35 - 44 45 - 54 55 - 64 65 - 74 75 years or older Q6. Will you stay (overnight) at your relatives’ or friends’ homes more than a half of this trip? 1 2 yes -> INTERRUPT INTERVIEW no Q7. In which country do you live at the present time? Q3. Are you on a holiday trip, on a business trip or on a prize or leisure trip rewarded to you by your employer? 1 2 3 holiday trip -> CONTINUE Q5 business trip -> INTERRUPT INTERVIEW trip rewarded by employer -> INTERRUPT INTERVIEW 4 both holiday trip and business trip -> CONTINUE Q4 IF BOTH ON BUSINESS AND HOLIDAY TRIP: Q4. Are you now on the holiday part of your trip? 1 2 yes no -> INTERRUPT INTERVIEW ALL: Q5. How many days will this visit in Finland last? 1 2 3 4 5 6 7 8 One day -> INTERRUPT INTERVIEW 2 - 3 days 4 - 5 days 6 - 7 days 8 - 14 days 15 - 21 days 22 - 30 days over a month 1 The Netherlands -> CONTINUE Q9 2 3 4 5 6 7 8 Germany Great Britain Italy Japan -> CONTINUE Q9 France Russia other -> INTERRUPT INTERVIEW Q8. In which of these areas do you live? THE NETHERLANDS GERMANY: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Schleswig-Holstein Hamburg Bremen Niedersachsen Meklenburg-Vorpommen Berlin Brandenburg Sachsen-Anhalt Sachsen Thüringen Hessen Nordhein-Westfalen Rheinland-Pfalz Saarland Baden-Wüttemberg Bayern ITALY: 1 2 3 Northern Italy Central Italy Southern Italy JAPAN FRANCE: 1 Ile de France 2 Bretagne, Normandie, Pays de la Loire, Centre 3 Nord, Picardie, Champagne, Lorraine, Alsace, Franche-Comté 4 Bourgogne, Auvergne, Rhône-Alpes, Provence-Cöte d’Azur, Languedoc 5 Limousin, Poitou-Charentes, Aquitane, Midi-Pyrénées GREAT BRITAIN: RUSSIAN FEDERATION 1 2 3 4 5 6 7 8 9 10 11 12 13 14 1 2 3 4 Greater London Area 2 Area 3 Area 4 Area 5 Area 6 Area 7 Area 8 Area 9 Area 10 Area 11 Wales Scotland Northern Ireland St. Petersburg area Moscow area Other European Russia Asian Russia ALL: Q9. Which sources of information did you use when you were planning this trip? 1 2 3 4 previous trips to Finland recommendations from friends or relatives travel agency articles, books, radio or TV programmes about Finland 5 6 7 8 information about Finland on the Internet advertisements or brochures on Finland travel fair or some other event related to Finland other IF CONSIDERED OTHES PLACES IN FINLAND (Q12, 1): Q13. Which other Finnish ski or winter holiday resorts did you consider? 1 2 3 4 5 6 7 Himos Levi Luosto Pyhä Ruka Ylläs other, which? _______________________ ____________________________________ Q10. When did you make the reservation for this trip? 1 2 3 4 5 6 7 8 9 10 0 - 7 days before travelling 8 - 14 days before travelling 15 days to one month before travelling 1,1 - 2 months before travelling 2,1 - 3 months before travelling 3,1 - 6 months before travelling 6,1 - 9 months before travelling 9,1 - 12 months before travelling More than a year before travelling We came by car Q11. When did you start planning this trip? 1 2 3 4 5 6 7 8 9 0 - 7 days before travelling 8 - 14 days before travelling 15 days to one month before travelling 1,1 - 2 months before travelling 2,1 - 3 months before travelling 3,1 - 6 months before travelling 6,1 - 9 months before travelling 9,1 - 12 months before travelling more than a year before travelling Q12. While planning this trip, did you also consider... READ OUT, SEVERAL ANSWERS POSSIBLE. IF CONSIDERED SKI RESORTS IN OTHER COUNTRIES (Q12, 3): Q14. Which other countries’ ski resorts did you consider? IF NAMES A SKI RESORT, BUT DOES NOT KNOW THE COUNTRY, WRITE THE NAME IN “OTHER, WHICH?” -PLACE 1 2 3 4 5 6 7 8 9 10 11 Sweden Norway Austria Italy France Germany Andorra Spain Great Britain USA Other, which? _______________________ ____________________________________ IF CONSIDERED OTHER FINNISH SKI RESORTS OR RESORTS IN OTHER COUNTRIES (Q12: 1 OR 3) Q15. Why did you consider these destinations? 1 other ski or winter holiday resorts in Finland -> Q13 2 ski resorts in your own country -> Q16 3 ski or winter holiday resorts in other countries -> Q14 ________________________________________ 4 a city holiday -> Q16 ________________________________________ 5 a beach holiday -> Q16 6 a cruise -> Q16 7 other, what? ______________________________ ________________________________ -> Q16 ________________________________________ ALL: Q16. What kind of holidays have you made in the past three winter seasons? 1 2 3 4 5 6 7 8 Q19. Which of the following activities have you participated during this trip? READ OUT, SEVERAL ANSWERS POSSIBLE. none -> Q18 a city holiday -> Q18 a beach holiday -> Q18 a snow holiday -> Q17 a winter holiday -> Q17 a cruise -> Q18 a spa -> Q18 other, what?________________________ ____________________________ -> Q18 IF SAID SNOW OR WINTER HOLIDAY (Q16: 4 OR 5): Q17. If you think about your last snow or winter holiday trip, which of the following adjectives describe the reasons you choose a holiday destination? 1 (downhill) skiing -> Q20 2 3 4 5 6 7 8 9 10 cross-country skiing -> Q21 snowboarding -> Q21 a snow-mobile safari -> Q21 a reindeer-sledge riding -> Q21 a dog-sledge riding -> Q21 a walk in the nature -> Q21 a camp fire in the nature -> Q21 visited spa -> Q21 gone to the sauna -> Q21 IF HAD (DOWNHILL) SKIED (Q19, 1) Q20. What is your opinion about the slopes in this ski resort compared to your expectations? Please tell your opinion on the following aspects using the scale from 1 to 5, on which 1 is very good and 5 very poor. READ OUT, SEVERAL ANSWERS POSSIBLE. 1 2 3 4 5 6 7 8 9 10 Very good traditional peaceful familiar safe trendy active exotic clean unique new ALL: Q18. And which of the following adjectives describe this snow holiday in Finland? 1 2 3 4 5 6 7 8 9 10 traditional peaceful familiar safe trendy active exotic clean unique new Very poor - diversity of the slopes 1 2 3 4 5 - length of the slopes 1 2 3 4 5 - height of the slopes 1 2 3 4 5 - condition of the slopes 1 2 3 4 5 - comfort of the ski lifts 1 2 3 4 5 - quickness of getting to the lift 1 2 3 4 5 - expertise of the lift staff 1 2 3 4 5 - friendliness of the lift staff 1 2 3 4 5 ALL: Q21. Do you wish to mention an activity you have participated in, but which has not been mentioned yet? _______________________________________________ _______________________________________________ Q22. Which of these activities has been the most impressive / unforgettable? DO NOT READ, SEVERAL ANSWERS POSSIBLE. 1 2 3 4 5 6 7 (downhill) skiing cross-country skiing snowboarding a snow-mobile safari a reindeer-sledge riding a dog-sledge riding a walk in the nature 8 9 10 11 a camp fire in the nature going to a spa going to the sauna other, which? ___________________________ ________________________________________ Q23. Were the activities you participated in a relation to your own skills? 1 2 3 4 not demanding enough -> CONTINUE Q25 in relation to own skills -> CONTINUE Q25 partly in relation to own skills, partly not -> CONTINUE Q25 too demanding/ difficult -> Q24 IF ACTIVITIES WERE TOO DEMANDING (Q24: 4): Q26. Which winter activities have you participated in (earlier in your life)? 1 2 3 4 5 6 7 8 9 10 (downhill) skiing cross-country skiing snowboarding a snow-mobile safari a reindeer-sledge riding a dog-sledge riding a camp fire in the nature going to a spa going to sauna other, which? _________________________ ______________________________________ Q27. Which winter activities are you planning to participate in that have not been mentioned yet? 1 2 3 (downhill) skiing cross-country skiing snowboarding 4 5 6 7 8 9 10 a snow-mobile safari a reindeer-sledge riding a dog-sledge riding a camp fire in the nature going to a spa going to the sauna other, which? _________________________ ______________________________________ Q24. Could you mention an example of these? ____________________________________________ ____________________________________________ Q28. Is the variety of activities during this trip satisfactory or did you miss some activity you had expected? 1 2 ALL: Q25. If there was an opportunity to learn about the Finnish winter nature by walking in snowploughed routes, how likely would you use that opportunity? satisfactory -> CONTINUE Q30 did miss an activity -> Q29 Q29. Which activity / activities did you miss? ____________________________________________ 1 2 3 4 certainly likely yes likely not certainly not ____________________________________________ Q30. Compared to you expectations, how did you find the quality of the activities you participated in? Were they ... 1 2 3 4 5 very good -> CONTINUE Q32 fairly good -> CONTINUE Q32 neither good or poor -> CONTINUE Q32 fairly poor -> Q31 very poor -> Q31 IF ANSWERED 1 OR 2: Q35. How does the winter holiday spent in Finland differ from a winter holiday spent in South- or Central European ski resorts? _______________________________________ _______________________________________ IF ANSWERED FAIRLY OR VERY POOR: ALL: Q31. Why did you answer poor, could you mention examples? Q36. Have you spent a winter holiday in a Swedish or Norwegian ski resorts during the past five years? 1 2 3 4 _______________________________________ _______________________________________ ALL: Q32. What is the most impressive in the Finnish winter nature (both positive and negative)? DO NOT READ. 1 2 3 4 5 6 7 8 snow darkness coldness quietness the wilderness reindeers aurora borealis other, what?________________________ yes, Swedish -> Q37 yes, Norwegian -> Q37 yes, both Swedish and Norwegian -> Q37 no -> CONTINUE Q38 IF SAID YES TO Q36: Q37. How would you describe the ski resorts in Sweden and Norway? Are they more like the Finnish ski resorts or like Southor Central European ski resorts or neither? 1 2 3 like Finnish like South or Central Europeans neither ALL: Q38. How satisfied are you with following aspects of this trip? Please answer on scale from 1 to 5, on which 1 means very satisfied and 5 means very unsatisfied. ___________________________________ Q33. Have you spent a winter holiday in a South- or Central European ski resorts during the past five years? 1 2 yes -> Q34 no -> CONTINUE Q 36 IF SAID YES TO Q33: Q34. In your opinion does the winter holiday spent in Finland differ from a winter holiday spent in South- or Central European ski resorts? 1 2 3 yes, a lot -> Q35 yes, quite a lot -> Q35 hardly at all -> CONTINUE Q36 Very satisfied travelling to Finland accommodation restaurant having fun and good time sports activities programme services events 1 1 1 1 1 1 1 Very unsatisfied 2 2 2 2 2 2 2 3 3 3 3 3 3 3 4 4 4 4 4 4 4 5 5 5 5 5 5 5 IF ANY FAIRLY OR VERY UNSATISFIED (4 OR 5), ASK: Why are you unsatisfied? _______________________________________ _______________________________________ Q39. Does this holiday destination miss some service you had expected? 1 2 Q45. Was there any discomfort or negative aspect during this trip in Finland? DO NOT READ. yes -> Q40 no -> CONTINUE Q41 IF SAID YES TO Q39: Q40. Which service is missing? _______________________________________ _______________________________________ ALL: Q41. Do you usually expect cultural activities such as concerts in your snow holiday? 1 2 yes no Q42. And would you like to go to a concert during this trip? 1 2 16 17 18 19 too few activities too short slopes guidance other, what? ________________________ ____________________________________ Q46. How well did this trip meet your expectations? READ. 1 2 3 4 5 yes no Q44. And would you like to learn about local culture during this trip? 1 2 difficult journey poor traffic communications darkness coldness snow broth / slosh too little snow expensive accommodation expensive restaurants expensive other service poor accommodation poor restaurants poor other service unfriendly people peoples’ poor language skills quietness yes no Q43. Do you usually like to learn about local culture in you snow holiday? 1 2 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 yes no very well -> CONTINUE Q48 fairly well -> CONTINUE Q48 neither well or poor -> CONTINUE Q48 fairly poor -> Q47 very poor -> Q47 IF SAID FAIRLY OR VERY POORLY Q46: Q47. Why did this trip meet your expectations poorly? _______________________________________ _______________________________________ ALL: Q48. Could you recommend Finland as a holiday destination to you friends? 1 2 3 certainly possibly certainly not Q49. Are you planning to visit Finland again during the next five years? 1 2 3 certainly -> Q50 possibly -> Q50 certainly not -> CONTINUE Q51 IF SAID YES (1 OR 2) Q49: Q50. In which season would you come to Finland? 1 2 3 4 summer autumn winter spring CONTINUE Q 52 IF SAID NO (3) Q49: Q51. Why are you not planning to visit Finland again during the next five years? 1 I always travel to new destinations 2 other, specify _______________________ ____________________________________ Q54. Which of the following services did you reserve or buy in advance in your country of residence? 1 2 3 4 5 6 travelling to or from Finland travelling in Finland accommodation meals participation in activities other, which? _______________________ ____________________________________ Q55. Which mean of transportation did you use travelling to Finland? 1 2 3 4 route plane -> Q56 charter plane -> CONTINUE Q59 boat -> CONTINUE Q59 car -> CONTINUE Q59 5 6 7 train -> CONTINUE Q59 charter bus -> CONTINUE Q59 route bus -> CONTINUE Q59 8 other, which ?_______________________ ____________________________________ ALL: -> CONTINUE Q59 Q52. How many days have you already spent in Finland during this trip? 1 2 3 4 5 1 - 2 day s 3 - 5 days 6 - 7 days 8 - 14 days 15 - 21 days 6 7 22 - 30 days over a month Q53. Is this holiday in Finland a package tour bought from a travel agency or other tour organiser? 1 2 3 yes, the whole trip yes, a part of the trip no IF CAME TO FINLAND IN A ROUTE PLANE: Q56. How many flight connections did you use during your travel? 1 2 3 1 -> CONTINUE Q59 2 -> Q57 3 or more -> Q57 Q57. Did you change plane in Finland? 1 2 yes -> 58 no -> CONTINUE Q59 Q58. Was the wait between flights in Finland... 1 2 3 4 too short convenient a bit too long a lot too long ALL: IF SAID YES Q63: Q59. Which mean of transportation did you arrive with to the main destination of this trip? Q64. How many times have been in Finland before this trip? 1 2 3 4 5 6 7 8 route plane charter plane boat car train charter bus route bus other, which ?_______________________ with family or relatives -> Q62 with friends -> Q62 with colleagues -> CONTINUE Q63 alone -> CONTINUE Q63 other travel companions -> Q62 2 - 5 times 6 -10 times 11- 20 times more than 20 times January -> Q66 February -> Q66 March -> Q66 April -> Q66 May -> CONTINUE Q67 June -> CONTINUE Q67 July -> CONTINUE Q67 August -> CONTINUE Q67 September -> CONTINUE Q67 October -> CONTINUE Q67 November -> Q66 December -> Q66 Q66. Have you earlier been in this destination or some other? Q61. Do you travel... 1 2 3 4 5 2 3 4 5 1 2 3 4 5 6 7 8 9 10 11 12 Q60. How long did it take from your own doorstep to this trip destination, the stops included? 5 hours or less 5,1 - 7 hours 7,1 - 10 hours 10,1 - 13 hours 14,1 - 17 hours 17,1 - 20 hours 20,1 - 25 hours more than 25 hours once Q65. During which month have you earlier been in Finland on a holiday trip? ___________________________________ 1 2 3 4 5 6 7 8 1 1 2 3 only in this destination other winter holiday destinations both this winter holiday destination and some other ALL: Q67. What is your level of education? Q62. Are any of your travel companions children under 15 years of age? 1 2 yes no 1 2 3 comprehensive / primary school secondary school / institute/ college university degree Q68. What is your household like? ALL: Q63. Have you been in Finland before? 1 2 3 yes, on a business trip -> Q64 yes, on a holiday trip -> Q64 yes, both on business and holiday trip -> Q64 4 no -> CONTINUE Q67 1 single household 2 couple with no children 3 household with children (younger than 18 years) 4 adult household (no children under 18 years) Q69. Which television channels do you usually follow at home? THE NETHERLANDS: ITALY: RUSSIAN FEDERATION: 1 2 3 4 5 6 7 8 9 10 Nederland 1 Nederland 2 (TV2) Net 5 Regional TV – channels RTL 4 RTL 5 SBS 6 V8 Yorin other, which? _____________ 1 2 3 4 5 6 7 8 __________________________ JAPAN: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 GERMANY: 1 2 3 4 5 6 7 8 9 10 ARD, das 1 ARD 3.Programm Kabel 1 n-tv Pro 7 RTL RTL 2 SAT 1 ZDF other, which? _____________ Canale 5 ITALIA UNO LA SETTE (LA7) RAI UNO RAI DUE RAI TRE RAI QUATTRO other, which? _____________ __________________________ 1 2 3 4 5 6 7 8 9 10 11 Asahi TV Fuji TV NHK NHK Educational Channel NHK Satellite 1 NHK Satellite 2 NTV (Nippon Television) TBS (Tokyo Broadcasting System) TV Tokyo Wowow (cable) other, which? _____________ __________________________ __________________________ FRANCE: GREAT BRITAIN: 1 2 3 4 5 6 7 8 9 10 11 BBC 1 BBC 2 Channel 4 Channel 5 ITV Living Sky One Sky Sports Sky Premier UK Gold other, which? ___________ _______________________ 1 2 3 4 5 TF1 France 2 France 3 M6 France 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Canal + RTL 9 TMC TV5 Paris Première Eurosport Planète TPS Téva Arte Satellite LCI - La Chaîne Info Euronews Voyage other, which? _____________ AST DTV 7tv Kultra MTV Muz-TV NTV ORT Ren-TV Rossia STS TNT TRK “Pertburg” TV3 TVC TVS other, which? ________ _____________________ Q70. Which newspapers do you usually read? THE NETHERLANDS: ITALY: RUSSIAN FEDERATION: 1 2 3 4 5 6 7 8 9 10 11 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 777 7 dney 24 chasa Arumenty i fakty Arumenty i fakty “Zdorovie” 6 7 8 9 10 Astok press Avtorevu Delovoy Peterburg Ekspress gazeta Is ruk v ruki Algemeen Dagblad De Volkskrant De Telegraaf Het Financiële Dagblad Metro NRC Handelsblad Reformatorisch Dagblad Regionaal Dagblad Spits Trouw other, which? _____________ Corriera della Sera Gazzetta dello Sport Il Messaggero Il Giornale Il Gazzettino Il Secolo XIX La Stampa Mattino Republica Sole 24 Ore 11 other, which? _________ GERMANY: 1 2 Bild Bild am Sonntag 3 4 5 6 7 8 9 10 11 Die Welt Die Zeit EXPRESS Frankfurter Allgemeine Zeitung Frankfurter Rundschau Handelsblatt Süddeutsche Zeitung Welt am Sonntag other, which? _____________ ____________________ JAPAN: 1 2 3 4 5 Asahi Mainichi Nikkei Sankei Yomiuri 6 other, which? _________ ____________________ GREAT BRITAIN: FRANCE: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 1 2 3 4 5 6 7 8 9 10 11 Daily Mail Daily Record (Scotland) Daily Star News of the World Sunday Express Sunday Mirror Sunday People Sunday Times The Express The Guardian The Daily Telegraph The Independent The Mail on Sunday The Mirror The Sun The Times other, which? _____________ Le Monde Le Figaro L’Humanité Libération Le Parisien France Soir Ouest France La Voix du Nord L’Est Républicain Midi Libre La Nouvelle République 12 other, which _________ ____________________ 11 12 13 14 Izvestia Kommersant Komsomolskaya Pravda Komsomolskaya Pravda “Tolstushka” 15 Megapolis ekspress 16 17 18 19 20 MK region MK v Pitere Nevskoe vremya Panorama TV Petersburgsky telezritel 21 22 23 24 25 Privet, Sankt Petersburg Reklama shans Rossiyskaya gazeta Smena Sobesednik 26 27 28 29 30 Sovershenno sekretno Soversky sport Sovetsky sport Futbol SPb vedomosti SPb Vedomosty po subbotam 31 32 33 34 35 SPID-info Sport-ekspress Televidenie Radio Vedomosty Vecherby Peterburg 36 Vesty 37 Ya molodoy 38 other, which? _____________ _________________________ Q71. Which magazines do you read regularly? THE NETHERLANDS: ITALY: RUSSIAN FEDERATION: 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 11 12 13 1 2 3 4 5 Avtomir Burda Cool Cool Girl Cosmopolitan 6 7 8 9 10 Dengi Domashny ochag Interier + dizain Itogi Kaleydoskop 11 12 13 14 15 Karavan istoriy Krestianka Krossvord kaleydoskop Liza Liza – dobrey sovety 16 17 18 19 20 Moi prekasny sad Ne skuchay NLO Otdohny! Piatoe koleso 21 22 23 24 25 Strana igr Televik Teschin yazik Tovary i ceny TV-Park 26 27 28 29 30 Vne zakone Vokrug sveta Vot tak! Za rulem Zdorovie 31 other, which? _________ Actueel Elsevier HP/De Tijd Intermediair Management Team Nieuwe Revue Opzij Panorama Vrij Nederland other, which? __________ ______________________ GERMANY: 1 2 3 4 5 6 7 8 9 10 11 ADAC-Motorwelt Bild der Frau Brigitte Bunte Focus Hörzu Spiegel Stern TV Movie TV Spielfilm other, which? __________ _____________________ GREAT BRITAIN: 1 2 3 4 5 6 7 8 9 10 11 Bella FHM (For Him Magazine) Loaded Radio Times Readers Digest Take A Break TV Times TV Quick Whats On TV Woman’s Own other, which? __________ ______________________ Casaviva Cise di casa Donna Moderna Famiglia Cristiana Focus Gente LÈspresso Oggi Panorama Quattroruote Sorrisi e Canzoni TV Starbene other, which? _________ JAPAN: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Bungei Shunju Esse non.no JJ Josei Seven Josei Jishin Lettuce Club Orange Page Pia Tokyo/Kansai Walker Shukan Gendai Shukan Bunshun Shukan Post Shukan Shincho Shukan Asahi other, which? _________ FRANCE: 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Le Point Paris Match Le Nouvel Observateur L’Express Elle Vogue L’Equipe Capital Géo Télérama Télé 7 jours Science et Vie Le Figaro Magazine Figaro Madame VSD other, which? __________ _____________________ Q72. Which radio channels do you listen to regularly? THE NETHERLANDS: ITALY: RUSSIAN FEDERATION: 1 2 3 4 5 6 7 8 9 10 11 1 2 3 4 5 6 7 8 9 10 11 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 Classic FM Noordzee FM Radio 1 Radio 2 Radio 3 FM Radio 10 FM Radio 538 Regional/local channels Sky Radio Yorin FM other, which?___________ GERMANY: 1 2 3 4 5 6 7 8 9 10 11 Radio 105 Network Radio Deejay Radio Dimensione Suono Radio Italia Solo Musica Italiana RAI-RadioTre RAI-RadioUno RAI-RadioDue RMC Radio Monte Carlo RIN Radio Italia Network-RIN Rtl 102.5 Hit Radio other, which? _____________ JAPAN: Antenne Bayern Bayern 3 eins live Hit Radio FFH hr 3 NDR 2 radio ffn SWR 3 SWR 4 WDR 4 other, which? __________ 1 2 3 4 5 6 7 8 9 Bunka Hoso (Nippon Cultural Broadcasting) J-Wave NHK#1 NHK#2 NHK-FM Nippon Hoso (Nippon Broadcasting System) TBS Radio Tokyo (or other prefectural) FM other, which? _______________ GREAT BRITAIN: FRANCE: 1 2 3 4 5 6 7 8 9 10 11 12 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 BBC radio stations Capital 95,8 Capital Gold Classic FM Heart 106.2 Kiss 100 Magic New Atlantic Talk Sport Virgin FM Virgin Radio AM other, which? ___________ Avtoradio Baltika Eho Moskvy Eho Peterburga Eldoradio Evropa Plus Hit Hit FM Love Maximum Mayak Melodia Nashe radio Padio Shanson Radio Rossii RDV Re-cord Retro Russki shanson Russkoe radio Serebryany dozhed Studio other, which? _________ ______________________ RTL RTL 2 Radio France Europe 1 Europe 2 Chérie FM RMC France Info RFM Radio Nova NRJ Nostalgie Oui FM Fun Radio other, which? _________________ Thank you for your participation! Tämä haastattelu tehtiin... Paikka: ______________________________________________________ Aika: _____ / _____ 2003, klo ____________ Haastattelija: ____________________________________________________________ Numero: ___________________ 15.1.2003 CN/aa