taloustutkimus oy

Transcription

taloustutkimus oy
toy
taloustutkimus oy
Foreign Tourists on a Snow Holiday
in Finland 2003
The Finnish Tourist Board
17.01.2003 - 16.04.2003
This report is meant for the use of client only.
The report or parts of it must not be given to other
parties or be published without the consent of the
agency. If an agreement of publication is made
the name of the agency must always be mentioned.
Christel Nummela, Jari Pajunen
21.05.2003
The Finnish Tourist Board
1
Foreign tourists on a snow holiday in Finland 2003
TABLE OF CONTEST
1
INTRODUCTION ... .................................................................................. 2
1.1
The Objectives of the Study........................................................... 2
1.2
Data Collection .............................................................................. 2
1.3
Target Group ................................................................................. 2
1.4
Fieldwork and Field Period ............................................................ 2
1.5
Data Analysis and T-test................................................................ 2
2
SUMMARY
3
SUMMARY OF RESULTS ........................................................................ 5
3.1
Information Sources ...................................................................... 5
3.2
Reservations and Trip Planning..................................................... 5
3.3
Other Considered Destinations...................................................... 6
3.4
Vacations taken during the past Three Winters ............................. 6
3.5
Adjectives to describe a Snow Holiday Trip ................................... 7
3.6
Activities During the Trip................................................................ 8
3.6.1 Activities............................................................................ 8
3.6.2 Impressive / Unforgettable Activities ................................. 8
3.6.3 Activities in relation to the Skills ........................................ 9
3.6.4 Familiar Activities .............................................................. 9
3.6.5 Other Possible Activities.................................................. 10
3.6.6 Satisfaction with Different Activities................................. 10
3.6.7 The Quality of Activities................................................... 11
3.6.8 Snow Ploughed Routes in Finnish Nature ....................... 11
3.7
Slopes at the Vacation Destination .............................................. 12
3.8
Impressive Finnish Nature ........................................................... 12
3.9
Winter Vacation in Southern or Central European Ski Resorts .... 13
3.9.1 Going on Vacation to Southern or Central European
Ski Resorts ..................................................................... 13
3.9.2 Winter Vacation in Finland vs. Winter Vacation in
Southern or Central European Ski Resorts ..................... 13
3.10 Winter Vacation in Swedish and Norwegian Ski Resorts ............. 14
3.11 Overall Satisfaction with the Trip ................................................. 14
3.11.1 Satisfaction with Different Aspects of the Trip ................. 14
3.11.2 Possible Expected Services in Winter Vacation
Destination ...................................................................... 15
3.11.3 Cultural Activities............................................................. 15
3.11.4 Discomfort / Negative Aspect during the Trip .................. 15
3.11.5 Expectations vs. Reality .................................................. 16
3.11.6 Recommendations ......................................................... 16
3.11.7 A new Trip to Finland ...................................................... 16
3.12 Making a Reservations and Traveling to Finland ......................... 17
3.12.1 Trip Reservation.............................................................. 17
3.12.2 Travelling to Finland........................................................ 18
3.13 Travel Companions ..................................................................... 19
3.14 Previous Trips to Finland ............................................................. 19
3.15 TV Channels, Newspapers, Magazines and Radio Channel ........ 20
.......................................................................................... 3
Sample Structure, Figures, Open-ended Responses, ADP-tables,
Questionnaire in English
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INTRODUCTION
This survey has been carried out by Taloustutkimus Oy on behalf of the Finnish Tourist Board.
1.1
Objective of the Survey
The objective of this survey was to obtain information about tourists who
spend their snow holiday in Finland.
1.2
Data Collection Method
Data collection method was personal interviews in snow holiday resorts.
1.3
Target Group
The interviewees were the snow holidaymakers in different winter holiday
destinations, who had been in Finland at least two days.
Target groups were the British, Germans and Russians (The A-countries from
the Finnish Tourist Board's winter travel strategy) and the Dutch, Italians,
Japanese and French (The B-countries from the Finnish Tourist Board's winter travel strategy). The aim was to interview 150 people from each A-country
and 100 people from each B-country. The sample was loosely allocated in
quotas for gender and age outlined in the Border Interview Survey. Interviews
were conducted in English, German and French. The questionnaires were
translated to each target language and if the language in question was not
used, the respondent could be shown the questionnaire so he / she could
read the questions in his / her own language.
1.4
Field Work and Field Period
The interviews were conducted between January 17 and April 16, 2003 by 24
trained interviewers from Taloustutkimus. In total 858 interviews were conducted in the following destinations: Tahko (108), Levi (100), Saariselkä
(277), Luosto (36), Salla (66), Riihivuori (9), Himos (40), Ounasvaara (86),
Puijo (12), Koli (34), Mustavuori (25), Ellivuori (2), Isosyöte (8), Serena (1),
Laajavuori (1), Ruka (16), Sappee (3), Häkärinteet (3), Harriniva (23), Suomu
(2), Ylläs (5) and no destination information (1).
1.5
Data Analysis and T-test
Taloustutkimus’ equipment and software were used for data analysis. T-test
was used in analysis to test each background variable whether the results
deviate from other respondent groups more than a random variability would
be at 95% level of significance. An asterisk (*) next to a number implicates
that the number is significant.
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SUMMARY
Travel agencies, previous trips to Finland and recommendations from friends and
relatives were the main sources for gathering background information when
planning the snow holiday in Finland. The timing between trip planning and reservations and the actual trip varied a lot: usually the gap was either 1 to 2, 2 to 3
or 3 to 6 months prior to traveling.
One-fourth of the respondents had considered other ski / winter holiday resorts in
Finland while planning their trip. Ylläs, Levi, Ruka and Himos were most frequently mentioned. One-fifth had considered ski / winter holiday resorts in other
countries. Finland’s competitors were Sweden, Norway, Austria and France.
Less than half of the respondents did not consider any other vacation destination
as an alternative to the snow holiday in Finland.
Less than half of the respondents had been on snow holiday during the past
three winters. One-fifth had been on a beach vacation and one-fifth on a city
break. Every sixth respondent had not taken a trip during the past three winters
at all.
The respondents described their previous snow holiday as active and peaceful,
but also the words familiar, traditional, safe, clean, unique and new came up.
Trendy and exotic instead were words that did not describe the previous snow
holiday at all. This time, snow holiday in Finland was described with the same
words, although adjectives such as peaceful, safe, clean, unique and new were
mentioned more often.
Over half of the respondents had gone to Sauna during this trip. Half had taken a
walk in the nature and one third had done downhill skiing, cross-country skiing,
participated a snowmobile safari and taken a dog-sledge ride. One fourth had
been on a reindeer-sledge ride and one fifth had experienced campfire in the
nature. 10 % of the study participants had gone snowboarding and/or visited a
spa. Other activities mentioned were snowshoeing and ice fishing / fishing.
Snowmobile safari, dog-sledge ride, downhill skiing and cross-country skiing
were mentioned to be the most impressive activities. A clear majority thought that
the activities they had participated in were in a relation to their skill level. Over
half of the respondents had been downhill skiing sometimes in their past as well
as been to Sauna. Half had cross-country skied, third had been sitting on a
campfire in nature and visited a spa. One fifth of participants instead knew how
to snowboard and do cross-country skiing based on their previous experiences.
10 % of the respondents had been on a reindeer- or dog-sledge ride. Almost all
respondents thought the variety of activities was satisfactory and the quality of
activities was good.
Downhill skiers were satisfied with the expertise and friendliness of the lift staff
as well as with the fact that it did not take long to get to the lifts. The slopes were
said to be in good condition and the lifts very comfortable. The diversity of the
slopes, the length of the runs and the height of the mountains have also met
traveler’s expectation.
The silence and snow were the two most impressive aspects in the Finnish nature in the wintertime. One third mentioned the wilderness and Aurora Borealis,
10 % commented on reindeers and the temperature (cold). Only few respondents
mentioned darkness.
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During the past five years, half of the respondents had been spending their winter vacation in Southern or Central European ski resorts. A clear majority of them
agree that a winter vacation in Finland differs from a winter vacation spent in the
ski resorts in the Alps. Finland is said to be peaceful and quiet. Although it does
not have high mountains, it offers different kind of landscape with more nature
and activities to explore than just downhill skiing. Only few respondents had experienced the Swedish or Norwegian ski resorts within the past five years.
Overall, the study participants were satisfied with their trip. People had positive
experiences with traveling to Finland, sports activities, accommodation and having fun and good time in general. Restaurants and program services had met
people’s expectations but more attention should be paid to the event services.
The winter vacation destination usually had all the services the respondents had
expected.
Two respondents out of five did not find any inconveniences or negative aspects
in regards to their trip. Some complained about expensive restaurant services
and other services as well as long distances (e.g. difficult journey).
Practically, every respondent stated that the trip has met their expectations well
and almost everyone was willing to recommend Finland as a vacation destination
to friends and family. Many study participants are planning on visiting Finland
again within the next five years.
Half of the respondents were on an organized tour. They had purchased the
whole trip from a travel agency or a tour organizer. One fifth of the participants
had purchased parts of the trip from a travel agency and done the rest of the
planning and organizing themselves. The majority of the respondents had flown
to Finland although especially the Russians seemed to prefer driving their own
car. Over half of the air travelers had a connection flight in Finland but the layover seemed to have gone smoothly. Some complained the connection to be either too tight or too long.
The respondents usually traveled with their family, relatives or friends. Some
were on the road with their colleagues or even alone. Half of the travelers interviewed in this study had been to Finland before.
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SUMMARY OF RESULTS
3.1
Information Sources (Figure 1)
"Which information sources did you use when you were planning this trip?"
Most of the trip planning was based on information gathered from travel agencies, previous trips to Finland and friends’ and relatives’ recommendations. Also
marketing materials like advertisements and brochures, articles, books, radio or
TV programs about Finland were common information sources.
The younger respondents tend to get more information from the Internet while 35
– 54 year old travelers planned their vacation more often based on their previous
trips to Finland. Older respondents instead like to have travel agency do their
planning. Men referred to their previous trips to Finland more often than women
travelers.
The respondents from the different countries emphasize different sources of information when planning the trip. The Dutch like to use the Internet, they notice
the advertisements and read brochures, articles and books about Finland. They
also watch more TV and listen to the radio programs than other nationalities. The
Germans tend to refer more often to previous trips to Finland while the British
surf the Internet. The Japanese and French travelers prefer to use services from
travel agencies. The Russian tourists have obtained information about Finland
from their previous trips to the country and they also get recommendations from
their friends.
Respondents from single households rely more on friends’ recommendations as
well as on articles, books, radio- or TV-programs about Finland. Couples either
use the travel agencies or search the Internet, while families with children mentioned the previous trips to Finland as their primary source of information more
often.
3.2
Reservations and Trip Planning (Figures 2 and 3)
"When did you make the reservation for this trip?"
"When did you start planning this trip?"
The trip was usually booked 1 to 6 months before traveling. One fifth of the respondents has made the reservations 1 to 2 months before the trip, one fifth 2 to
3 months before the trip and one fifth 3 to 6 months before the trip. The Dutch
booked their trip earlier - 3 to 6 months before traveling – than the Japanese,
who have got their tickets about 1 to 2 months prior to the departure. The Russians did not make reservations at all because they usually drive to Finland with
their own car. The timing between planning and making reservations does not
differ very much at all.
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3.3
Other Considered Destinations (Figures 4, 5 and 6)
"While planning this trip, did you also consider other ski resorts?"
"Which other Finnish ski or winter holiday resorts did you consider?"
"Which other countries’ ski resorts did you consider?"
"Why did you consider these destinations? (Other ski resorts / winter holiday destinations in Finland / other countries)"
Over half of the respondents had considered other ski resorts / winter vacation
destinations in general before choosing Finland. Instead, less than half told they
had not considered other destinations at all. Especially the Dutch were very confident with Finland being their vacation destination.
Quarter of the respondents had considered other ski / winter vacation resorts in
Finland before choosing their current destination. Ylläs, Levi, Ruka and Himos
were most frequently mentioned resorts. Mainly the Russians had other places in
mind in Finland. About 20 % of the respondents – especially the British - had
thought about going somewhere else for winter vacation. The countries considered were Sweden, Norway, Austria and France.
Few study participants had considered spending their winter vacation in their
home country and / or going to a city break instead. City vacation was most often
considered by the Japanese tourists, younger travelers (15 – 24 years old) and
single respondents. Italians and French as well as respondents with children had
given consideration to spending winter vacation in their home country more often
than others.
Please see the attached open ended responses (Q15, pages 1 – 7) for reasons
why travelers had considered other ski / winter vacation resorts either in Finland
or in other countries.
3.4
Vacations taken during the past Three Winters (Figure 7)
"What kind of vacations have you taken during the past three winter seasons?"
Less than half of the respondents had been on a snow holiday during the past
three years. One fifth had taken a beach vacation and one fifth had been on
winter vacation.
The younger respondents (aged 15 to 24) had taken a city break more often than
the others. Beach vacation has been more popular among 35 - 44 year olds and
older respondents (aged 55 – 64) have preferred winter vacation. The Germans
mentioned beach vacation, winter vacation or spa more often. The Italians had
spent time on the beach while the Japanese were attracted to going to spa or as
another option, not taking vacation at all. The French and the Russians seem to
like winter vacations. Russians also mentioned “snow holiday” as their interest.
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3.5
Adjectives to Describe a Snow Holiday Trip (Figures 8 and 9)
"If you think about your last snow or winter holiday trip, which of the following adjectives
describe the reasons you choose a vacation destination?"
"And which of the following adjectives describe this snow holiday in Finland?"
The respondents described their previous snow holiday with the following adjectives: active, peaceful, familiar, traditional, safe, clean, unique and new. Trendy
and exotic were not related to the previous snow holidays.
The Germans stated that their last winter vacations had been peaceful and
unique while the British described theirs with adjectives active, clean and unique.
The Italians like the French had experienced a traditional vacation, the latter also
found the destination exotic. The Russians used words familiar, active and clean
to describe their last winter vacation spot.
This ongoing vacation in Finland had been peaceful and active so far. Respondents also described their vacation in Finland with the adjectives clean, safe,
unique, familiar, new and traditional. These various expressions show that Finland is a diverse winter vacation destination.
The Dutch liked to use words active, unique and new to describe Finland while
the British associated peacefulness, cleanness, activities and uniqueness to it.
Finland was definitely something new to the Italians while the Japanese found
the country to be familiar, safe and clean. The French also liked to describe their
current vacation in Finland as new, unique and exotic while the Russians were
experiencing a active and familiar time off from home.
35 - 44 year old respondents were currently enjoying an active snow holiday in
Finland while the 55 - 64 year olds described their vacation as traditional.
Women used more often words unique and new to describe their time in Finland.
Adjectives peaceful, safe, clean, unique and new seemed to be used to describe
the ongoing vacation more than the past ones. Please note that in this study all
the participants were asked to describe Finland whereas the past winter vacation
was described only by respondents who had been on snow or winter holiday
during the past three years.
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3.6
Activities During the Trip
3.6.1
Activities (Figure 10)
"Which of the following activities have you pursued during this trip?"
"Do you wish to mention an activity you have participated in, but which has not
been mentioned yet?"
More than half of the respondents had gone to the Sauna and half had walked in
the nature. One third had gone downhill skiing, cross-country skiing, been on a
snowmobile safari and/or got a dog-sledge ride during this trip to Finland. A
fourth had been on a reindeer-sledge ride and a fifth had been sitting by the
campfire in the nature. About 10 % of the respondents had gone snowboarding
or visited a spa. Other mentioned winter activities were snowshoeing, ice fishing /
fishing, sledging, ice-skating and a reindeer safari. Attached please find a list of
respondents’ activities during their trip to Filand.
The Dutch had been on a snowmobile safari, on reindeer- or dog-sledge ride,
walked in the nature, been on a campfire in the nature and gone ice-fishing more
often than the others. The Germans seemed to prefer cross-country skiing and
campfire while the British had gone downhill skiing or to a spa. The Japanese
had explored the reindeer-sledge ride and gone snowshoeing. The French instead were interested in snowmobile safaris, reindeer- and dog-sledge rides,
snowshoeing and ice-fishing whilst the Russians had focused on downhill skiing
and snowboarding.
The women had experienced reindeer-sledge rides, walks in the nature and
snowshoeing more often than men who had usually either gone downhill skiing or
snowboarding. Examining the results by age groups, the 15 -24 year olds have
been snowboarding or snowshoeing more than the others. Respondents between 25 and 34 years of age had been on snowmobile safari and downhill skiing
had attracted the 35 – 44 year olds. Respondents older than 55 seemed to prefer
traditional cross-country skiing more than other winter activities.
3.6.2
Impressive / Unforgettable Activities (Figure 11)
"Which of these activities has been the most impressive / unforgettable?"
Snowmobile safari, dog-sledge ride and downhill skiing had been the most unforgettable activities during this trip. These activities were mentioned by every
fourth respondent. Cross-country skiing and Sauna, walk in the Nature and reindeer-sledge ride had also been great experiences.
The most impressive/unforgettable activities vary by nation. The Dutch mentioned the dog-sledge ride as the most unforgettable moment of the vacation, the
German favored cross-country skiing, sitting by the campfire and going to Sauna.
The British liked downhill skiing and the Japanese dog-sledge rides and walks in
the nature. The French preferred snowmobile safaris and dog-sledge rides while
the Russians were on the slopes either downhill skiing or snowboarding.
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When analyzing the results per different age groups, the most impressive activity
for the respondents aged 15 to 24 was going to the Sauna. People between 25
and 34 enjoyed snowmobile safaris and reindeer-sledge rides and downhill skiing
was popular among respondents between 35 to 44 years of age. Sauna was also
exciting for study participants who were between 55 and 64. These people also
liked to go cross-country skiing as did the respondents who were over 64, too.
Women were more interested in reindeer-sledge ride while men emphasized
downhill skiing more.
3.6.3
Activities in relation to the Skills (Figure 12)
"Were the activities you participated in in a relation to your own skills?"
A clear majority of the respondents said that the activities were in relation to their
own skills. German, British and French respondents and those who had visited
Finland before were more confident. Somehow couples with no children did not
rely on their skills as much as the others.
About 10 % of the respondents said that the activities were not demanding
enough. Especially 15 -24 year olds, Italians and Japanese and respondents who
had not visited Finland before expected more challenges.
Again, about 10 % of the respondents – mostly respondents with children and
the Russians - claimed that the activities were partly in relation to their skills and
partly not. Only few study participants considered the activities too demanding /
difficult.
Please see the open-ended responses about activities that were considered to
be too difficult.
3.6.4
Familiar Activities (Figure 13)
"Which winter activities have you participated in (earlier in your life)?"
The majority of the respondents had gone downhill skiing and been to Sauna
before. Half had cross-country skied, a third had visited a spa and been on
campfire, a fifth had gone snowboarding and been on a snowmobile safari.
About 10 % of the respondents had experienced either a dog- and / or reindeersledge ride before.
The men had cross-country skied and snowboarded more often than the women.
The women were more into spas. Younger respondents – 15 - 24 year olds –
have snowboarded and been on campfire in the nature more often than the others. Snowboarding and downhill skiing seemed to attract also respondents who
were anywhere between 25 – 34 years old. People at their late thirties and early
forties had downhill skied, been on a snowmobile safari and gone to the Sauna
while respondents in their late forties and early fifties together with those over 64
years old were hooked into cross-country skiing.
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The Dutch mentioned ice-skating more often than the others while the Germans
had cross-country skied, taken on a dog-sledge ride, been on a campfire, visited
a spa and gone to Sauna. The British had been on a snowmobile safari, on a
reindeer- or dog- sledge ride, visited a spa and gone to Sauna. The Japanese
had snowboarded, visited a spa and gone to the Sauna before. The French had
been downhill skiing and snowboarding earlier, the Russians had downhill skied,
cross-country skied, been in the nature as well as been to Sauna.
The Dutch had less experience on cross-country skiing and campfire while the
Germans had downhill skied and snoboarded less than others. The British did
not have much experience on cross-country skiing and the Italians were not too
thrilled about a spa or Sauna. Cross-country skiing was something new to the
Japanese tourists together with snowmobile safaris and reindeer-sledge rides.
The French did not have much of an experience on snowmobile safaris, reindeer- or dog-sledge rides, sitting by the campfire or going to a spa or Sauna.
3.6.5
Other Possible Activities (Figure 14)
"Which winter activities are you planning to participate in that have not been mentioned
yet?"
Almost 20 % or the respondents are planning on taking a dog-sledge ride and /or
going to experience snowmobile safari. The Russians as well as households with
children are more interested in being part of the snowmobile safari. About 10 %
of the respondents is still planning on exploring the reindeer-sledge ride.
3.6.6
Satisfaction with the Different Activities (Figure 15)
"Is the variety of activities during this trip satisfactory or did you miss some activitiesyou
had expected?"
Compared to earlier expectations, nearly all respondents found the variety of activities satisfactory. This is the case especially with 25 - 34 and 55 – 64 year old
respondents and with the Russians as well as with people who have been to
Finland before.
About 10 % of people interviewed in this study mentioned that there was an expected activity that was missing. Single respondents, the French and those, who
have not been to Finland before were more opinionated with this issue.
Please see the open-ended responses in regards to the activities the respondents told they were missing.
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3.6.7
The Quality of Activities (Figure 16)
"Compared to you expectations, how did you find the quality of the activities you
participated in? Were they very good, fairly good, neither good nor poor, fairly
poor or very poor?"
Almost everyone had very or fairly good experiences with the activities they had
participated in. Over half of the respondents were extremely happy about their
experiences and rated the quality of the activities very good. The Dutch and the
British respondents as well as two adult households had more positive things to
say about the activities. One third of the respondents – especially the Russians
and those who had been to Finland before – ranked the quality the activities fairly
good.
Only few respondents described the quality of activities fairly or very poor compared to their expectations. The open-ended responses list the respondents’
complaints.
3.6.8
Snow Ploughed Routes in the Finnish Nature (Figure 17)
"If there was an opportunity to learn about the Finnish winter nature by walking in
snow ploughed routes, how likely would you use that opportunity?"
Two respondents out of five would take the opportunity to walk the snow
ploughed routes in Finnish winter nature. Especially the Dutch, Italians and the
French showed interest in this opportunity. Again, two out of five – usually Japanese or Russian tourists - said it is likely that they would use this opportunity.
Over 10 % of the study participants would most likely pass this opportunity. Men,
15 – 24 year olds and the British were least interested in walking in the nature.
About 10 % claimed that they would certainly not use the opportunity to learn
about the Finnish winter nature by walking in snow ploughed routes. The Germans and those who had been vacationing in Finland before denied this option
more often.
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3.7
Slopes at the Vacation Destination (Figure 18)
"What is your opinion about the slopes in this ski resort compared to your expectations? Please tell your opinion on the following aspects using the scale very
good, fairly good, neither good or poor, fairly poor or very poor."
The downhill skiers were asked about their opinions on the slopes at their destination. Different aspects of downhill skiing were evaluated: the diversity of the
slopes, the length and height of the slopes, the ski condition, the comfort of the
ski lifts, how quick it is to get to the lift and the expertise and the friendliness of
the lift staff.
The expertise and the friendliness of the lift staff had met or exceed respondents’
expectations since almost everyone found these aspects to be on either very or
fairly good level. Seven Downhill skiers out of ten were also satisfied with the
quickness of getting to the lift, the slope conditions and the comfort of the lift.
Two thirds of the respondents were happy with the diversity of slopes while three
out of five appraised the length of the slopes. Over half of the skiers were happy
about the vertical drop on the slopes.
Overall, the Russians were extremely satisfied with every evaluated aspect. The
length of the slopes satisfied the Germans. The Dutch instead were happy about
the quickness of getting to the lift but they complained more about the expertise
of the staff, the variety of the slopes and about the length and the vertical drop.
The British were more critical about the comfort of the lift, the friendliness of the
lift staff and about the condition of the slopes. The younger respondents were
more critical about almost every evaluated aspect.
3.8
Impressive Finnish Nature (Figure 19)
"What is the most impressive thing in the Finnish winter nature (both positive and
negative)?"
The silence and the snow were mentioned to be the most impressive things in
Finnish winter nature by almost half of the respondents. One third mentioned the
wilderness and the Aurora Borealis. 10 % instead were amazed about the reindeers and how cold it was. Few people had paid attention to the darkness, the
snowbound waters, people / friendly people, cleanliness and fresh air.
Men emphasized the silence and wilderness more than the women. From different age groups respondents older than 64 years mentioned snow more, the age
group 35 to 44 was amazed by the silence and 25 to 34 year olds by the Aurora
Borealis. The Dutch were impressed about snow, cold temperatures, silence and
the wilderness. The Germans were surprised about the reindeers, the British
wondered about the cold temperature and the Italians paid attention to the darkness. The Japanese and the French mentioned Aurora Borealis more often while
the Russians appreciated the silence, wilderness and cleanliness.
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3.9
Winter Vacation in Southern or Central European Ski Resorts
3.9.1
Going on Vacation to Southern or Central-European Ski Resorts (Figure 20)
"Have you spent a winter vacation in a South- or Central European ski resorts
during the past five years?"
Half of the respondents had spent a winter holiday in Southern or Central European ski resorts during the past five years.
It seemed to very common for the Germans and the French to go to the Alps.
Also men, 34 – 55 year old respondents and those who have been in Finland
before for vacation had spent time in Southern or Central European ski in the
past. Instead the Japanese, the respondents visiting Finland for the first time,
women and 25 – 34 year olds were not very familiar with the mountains in
Europe.
3.9.2
Winter Vacation in Finland vs. Winter Vacation in Southern or Central
European Ski Resorts (Figures 21 and 22)
"In your opinion does the winter holiday spent in Finland differ from a winter holiday
spent in South- or Central European ski resorts?"
"How does the winter holiday spent in Finland differ from a winter holiday spent
in South- or Central European ski resorts?"
More than half of the respondents, who had been in a Southern or Central European ski resorts agreed that winter vacation in Finland differs a lot from vacation
in the Alps. Especially respondents from two adult households and those who
had not visited Finland before as well as Dutch and French tourists shared this
same opinion.
One third of the respondents – especially the British and the Russians – stated
that holiday in Finland is different from a holiday spent in Southern or Central
European ski resort.
About 10 % said, that a winter vacation spent in Finland is hardly different. Mainly
age group 35 to 44, the respondents with children and the Russians shared this
opinion.
The major differences between Finnish and Southern or Central European is the
quiet and peaceful environment. Especially German tourist appreciate the harmony. About 25 % of the respondents – mainly The Italians and the Russians
and those who had visited Finland before – noticed the difference in landscape
and that Finland has no mountains. Nature is also highly respected by the respondents – especially those from Germany and Italy. Finland offers also other
activities besides downhill skiing which was highly valued by the Dutch, the British and respondents who were in Finland for the first time. 10 % of the study participants, mostly Germans and those over 65 years old said that there is snow /
more snow / snow is guaranteed in Finland. Some people mentioned the cold
temperatures in Finland.
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The Finnish Tourist Board
Foreign Tourists on a Snow Holiday in Finland 2003
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3.10
Winter Vacation in Swedish or Norwegian Ski Resorts (Figures 23 and 24)
"Have you spent a winter vacation in a Swedish or Norwegian ski resort during
the past five years?"
"How would you describe the ski resorts in Sweden and Norway? Are they more
like the Finnish ski resorts or like South or Central European ski resorts or neither?"
Only few percent of the respondents had gone to Sweden and /or Norway on
their winter vacation. The Russians had been to Sweden more often and the
Germans had visited Norway more.
Half of those who had been in Sweden and /or in Norway, said that the ski resorts there are more like in Finland. A sixth said that Swedish and Norwegian ski
resorts are more like the ones in Southern or Central Europe. About 20 % of the
respondents did not see any similarities between the Swedish and Norwegian ski
resorts and the Finnish ones. Neither was there anything in common with the
Alps.
3.11
Overall Satisfaction with the Trip
3.11.1
Satisfaction with Different Aspects of the Trip (Figure 25)
How satisfied are you with following aspects of this trip? Please answer on scale
very satisfied, fairly satisfied, neither satisfied nor unsatisfied, fairly unsatisfied
and very unsatisfied.
The respondents were asked to express their satisfaction with the different aspects of their trip; travelling to Finland, accommodation, restaurants, having fun
and good time, sports activities, program services and events. Usually the respondents were either very or fairly satisfied with all these aspects. Only a few
percent said they were very or fairly unsatisfied. The open-ended responses list
the reasons why respondents were unsatisfied.
The majority of the respondents were satisfied with traveling arrangements,
sports activities, accommodation and having fun and good time. Also the restaurant / program services have met tourists’ expectations and about half of the
study participants were happy with the event services.
The Dutch were more often satisfied with the restaurant services, having fun and
good time as well as with program services whilst the Germans complained more
about program services and having fun/good time. The British complained about
accommodation, restaurants, having fun and good time, program services and
the events more than others. Having fun and a good time did not strike the Italians, either. The Japanese tourists had were more satisfied with traveling to Finland and having fun and good time but they c criticized accommodation and the
restaurant services. The French seemed to like the accommodation and they
were pleased with the sport activities. However, they complained about the restaurants, program and event services as well as not having fun in general. The
Russians were more often than the others satisfied with the travelling to Finland,
accommodation, having fun and good time and sport activities.
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Foreign Tourists on a Snow Holiday in Finland 2003
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3.11.2
Possible Expected Services in Winter Vacation Destination (Figure 26)
"Does this holiday destination miss some services that you had expected?"
A clear majority agreed that their vacation destination offers all the services and
activities they had expected. Respondents over 64 years old, two adult households and the French had some minor requests. They are listed in open-ended
responses attached to the report.
3.11.3
Cultural Activities (Figures 27-30)
"Do you usually expect cultural activities such as concerts in your snow holiday?"
"And would you like to go to a concert during this trip?"
Do you usually like to learn about local culture in you snow holiday?
And would you like to learn about local culture during this trip?
A majority of respondents does not expect cultural experiences such as concerts
during their vacation. The Dutch, Germans and British have less interest in culture during their snow holiday. About 20 % of the respondents would be happy if
there were concerts or other cultural activities around. Age group 45 to 54, the
respondents with children, Italians, Japanese and Russians as well as those who
had been to Finland before expected to experience at least some cultural activities during their snow holiday.
One third of the respondents – likely Russians and people who had been to Finland before – showed interest in going to a concert during this trip.
Almost all respondents wanted to learn something about the culture in their vacation destination. The Japanese and French were more interested in absorbing
local culture whilst the Germans and tourists who had been vacationing in Finland before showed less interest in cultural activities this time.
3.11.4
Discomfort / Negative Aspect during the Trip (Figure 31)
"Was there any discomfort or negative aspect during this trip in Finland?"
Two respondents out of five could not mention any discomfort factors in regards
to their trip. Especially the Dutch, age group 55 to 64 and the respondents, who
had spent vacation in Finland Finland before were very happy with their stay. The
minor criticism – if any - was targeted towards the expensive restaurants, expensive other services and /or distances e.g. difficult journey.
The Germans were dissatisfied with the guidance, the British with the poor restaurant services, the Italians with the expensive accommodation, the Japanese
with expensive restaurants and the slush. The French complained about locals’
poor language skills and expensive other service while Russians were unhappy
with the long distances, guidance, the length of the slopes and the lack of activities. Please see the open-ended responses for further details.
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The Finnish Tourist Board
Foreign Tourists on a Snow Holiday in Finland 2003
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3.11.5
Expectations vs. Reality (Figure 32)
"How well did this trip meet your expectations? Very well, fairly well, neither well
nor poor, fairly poor or very poor?"
Practically all the study participants commented that the trip had met their expectations very or fairly well. Two thirds – especially the Dutch – mentioned that
the trip met their expectations very well. Age group 15 – 24, the Russians and
the respondents who had been to Finland before were fairly satisfied with their
trip so far. Please see the open-ended responses for details about unsatisfied
respondents.
3.11.6
Recommendations (Figure 33)
”Could you recommend Finland as a holiday destination to you friends?"
Nearly all respondents would recommend Finland as holiday destination to their
friends. Especially the Germans, British, and the respondents who had been vacationing in Finland before are like to recommend Finland as a vacation destination.
About 10 % of the respondent said they could possibly recommend Finland to
their friends. This was the case more often with the respondents in single households, the Japanese and the respondents, who were in Finland for the first time.
Less than half percent of the respondents said they could not recommend Finland to their friends at all.
3.11.7
A New trip to Finland (Figures 34–35)
"Are you planning to visit Finland again during the next five years?"
"In which season would you come to Finland?"
"Why are you not planning to visit Finland again during the next five years?"
Almost half of the respondents would certainly like to come to Finland on a holiday during the next five years. The Germans and Russians, the age group 35 to
44 as well as respondents with children and the respondents who had been to
Finland before were more enthusiastic about a new trip.
Almost half of the respondents said they would possibly come to Finland again
on a holiday. The Dutch, British, Italians and French as well as the respondents,
who had not been in Finland before and the two adult households could consider
coming back to Finland in the future. Less than 10 % of the respondents are not
planning to visit Finland again. One visit to Finland is likely enough for the Japanese and French and for the first time visitors.
A majority of the respondents, who are planning to visit Finland again, said they
would like come back during the winter. A half said they would come in the summer and over a tenth either in the spring or in the autumn. The men and age
group 35 – 54 preferred to come back in winter while the 25 – 34 year olds were
interested in visiting the country again in a summer time. The British favor the
winter and but would not consider coming back in the summer. The Italians and
Japanese were not thrilled about the winter and thus they would like to see Fin-
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Foreign Tourists on a Snow Holiday in Finland 2003
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nish summer if they ever come back. For the Russians, Finland seems to be an
all year destination.
The main reason for not visiting Finland again was that respondents always
wanted to travel to new destinations. Please see the open-ended responses for
further details.
3.12
Making a Reservation and Traveling to Finland
3.12.1
Trip Reservation (Figures 36 and 37)
"Is this holiday in Finland a package tour bought from a travel agency or other
tour organizer?"
"Which of the following services did you reserve or buy in advance in your country of residence?"
Half of the respondents had bought their whole trip from a travel agency or a tour
organizer. Respondents over 44 years of age, two adult households and those
who had not been to Finland before had used travel agency more often. Also the
Dutch, British and French had preferred the packaged tours.
Every sixth respondent had bought some part of his / her trip from a travel
agency or tour organizer. This was the case more often with the age group 15 to
24, the Italians and Japanese, and those, who had not been in Finland before.
About 25 % of the participants had neither used travel agency nor tour organizer
for their trip planning. Especially men, age groups 15 - 24 and 35 - 44, single
households and respondents with children liked to plan their own trips. The Germans and Russians and those respondents who had been to Finland before did
not rely on travel agency, either.
Almost all respondents had booked their trip and accommodation in advance.
The Russians make an exception as they usually come over with their own car
and thus don’t need any advanced planning. Half of the people had booked their
travel to Finland in advance. Advanced planning with flights / ferry was preferred
by the British, Japanese and French as well as by the first time visitors, female
tourists and the respondents from other adult households.
Two respondents out of five had reserved their meals in advance. This was usually the case with women, the age group 55 to 64, the respondents in two adult
or other adult households, and those who were in Finland for the first time. When
analyzing the results by the target countries the results show more Germans,
British and French tourist having made reservations for the meals in advance.
A third – more often the Dutch, British and French tourists as well as those who
had not been vacationing in Finland before - had made reservations for different
activities in advance.
The British and French had preferred to make reservations for the travelling, accommodation and the meals before the trip. The British also liked to book the activities beforehand whilst the Japanese wanted to make sure that they had the
traveling (also traveling in Finland) covered. The Dutch had booked the travel to
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The Finnish Tourist Board
Foreign Tourists on a Snow Holiday in Finland 2003
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and from Finland earlier and at the same time they had also signed up for certain
activities. The Germans had the travel arrangements and meals in order well in
advance.
3.12.2
Traveling to Finland (Figures 38 - 42)
"Which mean of transportation did you use travelling to Finland?"
"How many flight connections did you use during your travel?"
"Did you change plane in Finland?"
"Was the wait between flights in Finland; too short, convenient, a bit too long or a
lot too long?"
"Which mean of transportation did you arrive with to the main destination of this
trip?"
"How long did it take from your own doorstep to this trip destination, the stops included?"
Over half of the respondents had taken a scheduled flight to Finland and every
sixth had been on a charter flight. Every sixth respondent had arrived by car. The
Dutch had usually been on a regular flight or alternatively on a charter bus. The
Germans, Italians and Japanese had also taken a scheduled Flight like the British and the French who had also been transported on a charter flight. The Russians had either driven to Finland themselves or taken a charter bus.
A majority of passengers have had a connection flight when coming to Finland.
Every sixth had managed to take a direct flight and 10 % had experienced more
than two flight connections.
The majority of respondents said that the layover in Finland was convenient especially the Dutch had positive experiences. About 10 % - mostly Japanese
and people who had not been to Finland before - claimed the connection to have
been too short. About 20 % instead had too much time at the airport between the
flights. The Germans complained about the extra time between the flights as did
those business travelers who had been to Finland before.
The respondents had arrived to their main destination either by plane (scheduled
flight), by car or by charter bus. Also route busses were used and some had
taken a charter flight or a train to the final destination. The Dutch and British had
taken a charter bus more often while the Germans and Japanese had been an a
route bus. The had flown in and the Russians had driven their car.
One third of the respondents had spend anything between 10 to 13 hours traveling from their doorstep to their final destination. About 25 % had experienced a 7
– 10 hour trip and every sixth respondents had been traveling less than 7 hours.
10 % of the study participants had an extremely long trip – they had been on a
road 25 hours non-stop. The Russians and French had spent the least time traveling to Finland and the Japanese had obviously the longest way to go.
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Foreign Tourists on a Snow Holiday in Finland 2003
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3.13
Travel Companions
"Do you travel with family or relatives, with friends, with colleagues, alone or with
other travel companions?"
"Are any of your travel companions children under 15 years of age?"
Half of the respondents was taking the vacation together with their family or relatives. Two tourists out of five were traveling with their friends and 10 % with colleagues and /or alone. The youngest and the oldest tourists were more often
traveling with their friends and the age group 35 to 54 with their family. The Germans were vacationing usually with their friends or just alone, the British with
their family or friends and the Japanese alone. The French traveled more with
their colleagues and the Russians had their family or relatives and friends join
them on their vacation.
About 25 % of those respondents who were traveling with their family or friends
had young children (younger that 15 year olds) traveling with them. The British
and Russians were more often traveling with their younger children as did the respondents who had previously been on a business trip or vacation in FinlandThe
Dutch, Germans, Japanese and the French were more often traveling with their
families or relatives, but they usually did not have young children accompanying
them in a trip.
3.14
Previous Trips to Finland (Figures 43-46)
"Have you been in Finland before? (On a business trip, on a holiday trip, both on
business and holiday trip)"
"How many times have been in Finland before this trip?"
"During which month have you earlier been in Finland on a holiday trip?"
"Have you earlier been in this destination or some other?"
Less than half of the respondents had been to Finland before, most of them on
vacation but some had also been to the country on business. Respondents with
children, the Germans and the Russians as well as the male respondents had
had been to Finland more often than the others.
Over half of the respondents had never been to Finland before. More often than
average these respondents were women, younger tourists, Dutch, Italians, Japanese and French.
Half of the respondents, who had been to Finland before, were visiting the country in March. One fourth had been spent time in Finland in January, February,
July or August. There were hardly any visits during October, November and May.
The Russians had more often visited Finland in January, March, May, September, October, November and December.
About 20 % of those respondents who had visited Finland had been at this exact
same destination during their previous trip. Usually this was the case with the
age group 35 to 44 and the British. One third of the respondents – especially 25
– 34 years old – had been to other Finnish destinations before and one third had
been both in this same destination and elsewhere. This latter group consisted of
men, the Russians and tourists belonging to the age group 55 to 64.
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Foreign Tourists on a Snow Holiday in Finland 2003
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3.15
TV Channels, Newspapers, Magazines and Radio Channels (Figures)
”Which television channels, newspapers, magazines and radio channels do you
usually watch, read or listen?”
The figures 47 to 53 present the television channels that respondents from different target countries usually watch; figures 54 to 60 describe the newspapers,
figures 61 to 67 the magazines, and figures 68-74 the radio channels. The attached open-ended responses list all the other TV and radio channels and publications that the travelers are interested in.
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The Finnish Tourist Board
Foreign Tourists on a Snow Holiday in Finland 2003
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SAMPLE STRUCTURE
All
858
n
All
858
%
Gender
Female
Male
372
485
43
57
Age
15 - 24 years
25 - 34 years
35 - 44 years
45 - 54 years
55 - 64 years
65 - 74 years
75 or older
No answer
87
215
256
138
115
39
6
2
10
25
30
16
13
5
1
0
Duration of the trip
2 – 3 days
4 – 5 days
6 – 7 days
8 – 14 days
15 – 21 days
22 – 30 days
Over a month
No answer
44
149
374
257
10
1
18
5
5
17
44
30
1
0
2
1
Education
Comprehensive level
College level
University level
No answer
44
355
456
3
5
41
53
0
Household
Single household
Couple, no children
Household with children
Other adult household
No answer
165
258
240
193
2
19
30
28
22
0
Country of residence
The Netherlands
Germany
Great Britain
Italy
Japan
France
Russian Federation
No answer
116
151
157
52
98
125
157
2
14
18
18
6
11
15
18
0
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The Finnish Tourist Board
Foreign Tourists on a Snow Holiday in Finland 2003
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Area of residence in country of residence (same as in the Border interview survey)
Germany
Schleswig-Holstein
Hamburg
Bremen
Niedersachsen
Mecklenburg-Vorpommern
Berlin
Branderburg
Sachsen-Anhalt
Sachsen
Thüringen
Hessen
Nordrhein-Westfalen
Rheinland-Pfalz
Saarland
Baden-Württenberg
Bayern
No answer
Great Britain
Greater London
Area 2
Area 3
Area 4
Area 5
Area 6
Area 7
Area 8
Area 9
Area 10
Area 11
Wales
Scotland
Northern Ireland
No answer
Italy
Northern Italy
Central-Italy
Southern-Italy
No answer
151
151
n
7
22
1
8
2
13
7
1
4
3
15
14
4
2
19
18
1
%
5
15
1
5
1
9
5
1
3
2
10
9
3
1
13
19
1
157
157
n
26
15
42
10
8
5
11
17
12
1
1
6
1
2
%
17
10
27
6
5
3
7
11
8
1
1
4
1
1
52
52
n
43
5
3
1
%
83
10
6
2
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The Finnish Tourist Board
Foreign Tourists on a Snow Holiday in Finland 2003
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France
Ile de France
Bretange, Normandie,
Pays de la Loire, Centre
Nord, Picardie, Champagne,
Lorraine, Alsace,
Franche-Comté
Bourgogne, Auvergne,
Rhône-Alpes,
Provence-Côte d’Azur,
Languedoc
Limousin, Poitou-Charentes,
Aquitane, Midi-Pyrénées
No answer
Russian Federation
St. Petersburg area
Moscow area
Other European Russia
Asian Russia
No answer
125
125
n
49
%
39
25
20
9
7
25
20
15
2
12
2
157
157
n
132
23
1
1
%
84
15
1
1
______________________________________________________________________________________________
Taloustutkimus Oy 2003
T-5171
Figure 1
WHICH SOURCES OF INFORMATION WERE USED WHEN PLANNING THIS TRIP
n=gave an answer
39
39
40
39
Travel agency
19
Information about Finland
on the Internet
36
37
23
30
21
5
7
24
Recommendations from friends
or relatives
15
16
13
Articles, books, radio or TVprogrammes about Finland
Travel fair or some other event
related to Finland
9
1
0
1
2
4
1
1
1
4
Other
0
6
0
64
27
31
30
37
34
30
All (n=858)
22
20
22
The Netherlands (n=116)
31
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
Japan (n=98)
7
7
7
France (n=125)
Russia (n=157)
10
19
3
January-March 2003
5171 JPA/CN/pk/ppe
13
14
13
13
15
14
51
51
18
20
Advertisements or brochures
on Finland
46
35
24
15
57
30
20
Previous trips to Finlnad
48
48
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
MADE RESERVATION FOR THE TRIP
n=gave an answer
4
1
4
1
3
1
0 - 7 days before travelling
8
10
7
3
6
8
10
4
2
10
8
9
8
8 - 14 days before travelling
15 days - 1 month before travelling
8
5
3,1 - 6 months before travelling
9,1 - 12 months before travelling
More than one year before travelling
We came by car
January-March 2003
5171 JPA/CN/pk/ppe
8
9
2
2
2
2
0
2
6
0
1
2
0
2
0
3
5
0
0
1
0
7
1
1
0
0
0
0
0
13
16
19
19
15
25
29
13
18
15
29
18
21
19
22
23
24
25
10
15
2,1 - 3 months before travelling
6
15
10
9
1,1 - 2 months before travelling
6,1 - 9 months before travelling
Figure 2
10
39
45
All (n=858)
34
The Netherlands (n=116)
13
13
13
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
Japan (n=98)
France (n=125)
Russia (n=157)
39
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
STARTED PLANNING THE TRIP
Figure 3
n=gave an answer
0 - 7 days before travelling
1
0
1
2
5
9
6
13
4
2
4
3
4
1
1
8 - 14 days before travelling
2
15 days - 1 month before travelling
13
7
5
6
6
8
6
12
4
1,1 - 2 months before travelling
15
15
15
12
14
20
12
16
2,1 - 3 months before travelling
19
20
17
21
12
11
6,1 - 9 months before travelling
4
9,1 - 12 months before travelling
More than one year before travelling
2
1
0
10
9
9
25
27
24
18
3,1 - 6 months before travelling
January-March 2003
5171 JPA/CN/pk/ppe
21
24
All (n=858)
29
24
25
The Netherlands (n=116)
40
Germany (n=151)
16
15
15
Great-Britain (n=157)
Italy (n=52)
8
7
16
8
12
6
5
4
7
9
13
11
8
5
10
20
Japan (n=98)
France (n=125)
Russia (n=157)
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 4
WHILE PLANNING THIS TRIP, ALSO CONSIDERED
n=gave an answer
21
Other ski or winter holiday
resorts in Finland
12
16
21
6
6
5
11
3
3
4
A city break
2
2
1
1
1
0
All (n=858)
19
6
The Netherlands (n=116)
4
5
4
Germany (n=151)
10
4
3
Great-Britain (n=157)
3
2
1
1
2
2
1
0
1
2
0
36
8
1
A beach holiday
25
26
6
1
Ski resorts in own country
January-March 2003
5171 JPA/CN/pk/ppe
54
22
22
21
0
Other
23
14
Ski or winter holiday resorts
in other countries
A cruise
19
15
26
25
Italy (n=52)
6
Japan (n=98)
France (n=125)
Russia (n=157)
4
5
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 5
WHICH OTHER FINNISH SKI OR WINTER HOLIDAY RESORTS WERE CONSIDERED
Considered other Finnish winter holiday resorts, n=225
Ylläs
26
Levi
23
Ruka
16
Himos
15
Luosto
4
Pyhä
4
Ounasvaara
4
Koli
4
Vuokatti
4
Tahkovuori
4
Saariselkä
3
Olostunturi
2
Laajavuori
1
Messilä
1
Ivalo
1
Salla
1
Ylämylly
1
Äkäslompolo
1
Kemi 0
Mustavaara 0
Other
2
No answer/don't know
12
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 6
OTHER COUNTRIES, WHICH SKI RESORTS WERE CONSIDERED
Considered ski resorts in other countries, n=193
Sweden
30
Norway
24
Austria
24
France
21
Italy
13
Canada
13
Andorra
11
USA
9
Switzerland
5
Iceland
3
Germany
2
Spain
2
Slovakia
2
Great Britain
1
Czech
1
Russia
0
Other
1
No answer/don't know
7
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 7
HOLIDAYS IN THE PAST THREE WINTER SEASONS
All respondents, n=858
44
45
32
A snow holiday
24
19
8
6
A city break
12
3
Other
4
1
16
9
9
0
31
21
22
23
All (n=858)
The Netherlands (n=116)
31
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
8
19
11
Japan (n=98)
6
7
16
11
January-March 2003
5171 JPA/CN/pk/ppe
40
23
7
None
38
21
22
17
15
1
2
0
2
3
2
0
6
1
4
0
3
2
30
14
12
10
A winter holiday
A Cruise
22
23
16
Spa
54
53
27
A beach holiday
48
50
10
17
19
16
20
France (n=125)
22
Russia (n=157)
24
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
REASONS FOR CHOOSING THE PREVIOUS HOLIDAY DESTINATION
Figure 8
n=were on a snow or winter holiday
43
51
33
Active
54
53
31
14
59
36
Peaceful
39
37
20
13
33
26
Traditional
Safe
23
3
21
19
8
Clean
30
28
31
30
31
3
9
19
18
17
4
January-March 2003
5171 JPA/CN/pk/ppe
0
5
2
3
7
3
4
5
4
2
5
4
0
3
4
0
13
15
The Netherlands (n=57)
35
18
Unique
All (n=499)
34
3
10
Exotic
47
38
10
Trendy
41
38
13
18
16
New
36
23
21
19
20
24
25
18
23
27
Familiar
50
26
25
27
Germany (n=104)
Great Britain (n=89)
28
22
Italy (n=30)
20
11
Japan (n=32)
France (n=72)
Russia (n=114)
10
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 9
ADJECTIVES THAT DESCRIBE THIS SNOW HOLIDAY IN FINLAND
All respondents, n=858
Peaceful
25
33
19
Clean
56
52
23
21
57
29
Safe
41
34
37
36
12
53
17
33
32
Unique
39
53
42
37
23
46
8
29
41
41
20
New
4
16
21
20
20
6
16
Exotic
0
1
1
0
3
4
4
3
Germany (n=151)
40
8
Traditional
The Netherlands (n=116)
24
17
15
Familiar
All (n=858)
46
46
21
13
January-March 2003
5171 JPA/CN/pk/ppe
66
36
31
66
50
40
21
12
54
52
47
30
Active
Trendy
42
40
49
27
Great-Britain (n=157)
26
26
28
Italy (n=52)
9
7
11
8
8
8
14
6
Japan (n=98)
France (n=125)
Russia (n=157)
4
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 10
ACTIVITIES DURING THIS TRIP
n=all respondents
66
58
Gone to the sauna
38
27
A snow-mobile safari
28
42
44
48
74
43
13
48
17
75
35
22
Cross-country skiing
30
39
41
35
A dog-sledge riding
23
42
21
15
A camp fire in the nature
15
Great-Britain (n=157)
36
Italy (n=52)
Japan (n=98)
20
9
2
10
9
4
5
Germany (n=151)
27
10
11
4
31
7
The Netherlands (n=116)
53
23
7
2
46
30
25
0
66
29
16
Snowboarding
39
33
3
2
All (n=858)
53
29
Spa visit
66
33
15
A reindeer-sledge riding
54
72
35
12
14
77
61
31
31
10
(Downhill) Skiing
69
48
47
38
January-March 2003
5171 JPA/CN/pk/ppe
65
54
A walk in the nature
69
70
15
France (n=125)
13
15
Russia (n=157)
16
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 11a
THE MOST UNFORGETTABLE ACTIVITY
n=all respondents
28
19
21
19
A snow-mobile safari
34
24
65
13
25
15
A dog-sledge riding
17
50
30
20
33
8
(Downhill) Skiing
30
10
6
2
23
11
5
73
18
16
Cross-country skiing
4
The Netherlands (n=116)
15
23
7
12
8
A walk in the nature
3
18
4
0
7
10
Great-Britain (n=157)
18
17
15
13
11
14
11
12
A reindeer-sledge riding
Germany (n=151)
25
15
13
January-March 2003
5171 JPA/CN/pk/ppe
All (n=858)
6
8
The Sauna
57
13
12
13
Italy (n=52)
20
Japan (n=98)
France (n=125)
19
17
20
Russia (n=157)
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Kuvio 11b
THE MOST UNFORGETTABLE ACTIVITY
n=all respondentst
7
6
2
A camp fire in the nature
2
3
1
Snowboarding
8
5
8
2
3
1
0
Spa visit
3
17
10
13
2
2
3
0
1
0
4
1
Ice skating
A snowshoe walk
Fishing/Ice fishing
Other
3
1
0
0
0
2
1
1
2
0
0
0
3
2
0
1
2
1
0
0
1
0
1
4
3
2
2
2
0
January-March 2003
5171 JPA/CN/pk/ppe
All (n=858)
The Netherlands (n=116)
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
Japan (n=98)
France (n=125)
6
6
Russia (n=157)
8
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 12
THE ACTIVITIES IN RELATION TO OWN SKILLS
n=all respondents
Not demanding enough
No answer/don't know
In relation to own skills
Partly in relation to own skills, partly not
11
All (n=858)
The Netherlands (n=116)
71
9
Germany (n=151)
12
72
7
Great-Britain (n=157)
81
5
78
France (n=125)
80
10
0
61
10
20
1
10
1
4
4 2
66
6
Russia (n=157)
11
48
21
Japan (n=98)
30
40
2
12
40
Italy (n=52)
January-March 2003
5171 JPA/CN/pk/ppe
Too demanding/difficult
24
50
%
60
70
80
10
1
9
2
4
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 13a
WINTER ACTIVITIES PURSUED EARLIER
n=all respondents
62
57
(Downhill) Skiing
69
63
77
70
82
76
48
Gone to the sauna
37
36
41
83
47
48
11
46
Spa visit
43
43
17
76
12
30
30
20
A camp fire in the nature
21
20
16
7
7
0
38
31
The Netherlands (n=116)
24
Germany (n=151)
45
Great-Britain (n=157)
16
17
28
10
Italy (n=52)
34
Japan (n=98)
23
23
10
All (n=858)
19
19
19
17
A snow-mobile safari
73
34
9
January-March 2003
5171 JPA/CN/pk/ppe
77
25
Snowboarding
77
67
32
Cross-country skiing
60
France (n=125)
28
Russia (n=157)
23
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 13b
WINTER ACTIVITIES PURSUED EARLIER
n=all respondents
13
12
A dog-sledge riding
12
7
4
11
9
8
A reindeer-sledge riding
2
4
1
2
A walk in the nature
A snowshoe walk
Fishing/Ice fishing
4
5
3
4
0
1
1
1
1
2
2
1
0
0
2
0
1
1
1
0
0
1
0
2
1
Other
1
January-March 2003
5171 JPA/CN/pk/ppe
13
2
3
0
1
13
14
12
9
3
Ice skating
19
20
0
All (n=858)
The Netherlands (n=116)
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
Japan (n=98)
4
3
4
6
France (n=125)
8
Russia (n=157)
4
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 14a
WINTER ACTIVITIES PLANNED TO PARTICIPATE IN
n=all respondents
13
9
A snow-mobile safari
17
15
16
13
19
27
16
9
A dog-sledge riding
15
21
19
17
17
A reindeer-sledge riding
12
11
12
10
6
11
8
3
Cross-country skiing
Snowboarding
5
6
3
January-March 2003
5171 JPA/CN/pk/ppe
0
All (n=858)
The Netherlands (n=116)
8
Germany (n=151)
15
Great-Britain (n=157)
Italy (n=52)
8
Japan (n=98)
8
4
3
Go to the sauna
18
5
6
2
2
1
10
6
4
4
5
A camp fire in the nature
17
9
3
1
16
8
4
4
22
France (n=125)
5
6
8
10
10
Russia (n=157)
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
WINTER ACTIVITIES PLANNED TO PARTICIPATE IN
Figure 14b
n=all respondents
3
3
2
Spa visit
(Downhill) Skiing
A walk in the nature
Ice skating
A snowshoe walk
Fishing/Ice fishing
Other
January-March 2003
5171 JPA/CN/pk/ppe
2
3
3
4
3
2
3
2
3
2
4
1
1
0
2
0
0
1
0
1
1
0
0
0
0
2
1
1
1
0
2
1
1
1
0
3
0
0
0
0
0
1
3
2
4
2
2
1
1
0
6
6
All (n=858)
The Netherlands (n=116)
6
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
Japan (n=98)
France (n=125)
8
10
Russia (n=157)
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 15
WAS THE VARIETY OF ACTIVITIES SATISFACTORY
n=all respondents
Satisfactory
No answer/don't know
Missed an activity
90
All (n=858)
9
93
The Netherlands (n=116)
4
Germany (n=151)
91
9
Great-Britain (n=157)
92
8
96
Italy (n=52)
91
Japan (n=98)
8
78
France (n=125)
Russia (n=157)
21
95
0
January-March 2003
5171 JPA/CN/pk/ppe
2
10
20
30
40
4
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 16
THE QUALITY OF ACTIVITIES COMPARED TO EXPECTATIONS
n=all respondents
5) Very good
3) Neither good or poor
2) Fairly poor
4) Fairly good
No answer/don't know
1) Very poor
All (n=858)
59
24
54
Italy (n=52)
Japan (n=98)
38
56
France (n=125)
48
Russia (n=157)
48
0
10
20
36
4
43
3
51
30
40
50
%
60
70
80
4,75
3
36
71
Great-Britain (n=157)
4,56
3
19
60
Germany (n=151)
January-March 2003
5171 JPA/CN/pk/ppe
35
73
The Netherlands (n=116)
Mean
(1-5)
90
3
4,58
3 1
4,68
8
4,46
1
4,52
22
4,38
1
4,48
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
HOW LIKELY WOULD AN OPPORTUNITY TO LEARN ABOUT THE FINNISH
WINTER NATURE BY WALKING IN SNOWPLOUGHED ROUTES BE USED
Figure 17
n=all respondents
4) Certainly
3) Likely yes
All (n=858)
No answer/don't know
38
The Netherlands (n=116)
13
Great-Britain (n=157)
27
26
25
France (n=125)
34
37
0
10
20
51
30
40
50
%
60
1
8
6
9
70
80
90
2,96
3,27
10
21
53
Russia (n=157)
4
10
59
3,32
2,80
21
56
17
3
23
48
Italy (n=52)
Japan (n=98)
10
13
3,10
7
40
38
Mean
(1-4)
1) Certainly not
41
47
Germany (n=151)
January-March 2003
5171 JPA/CN/pk/ppe
2)Likely not
3
2,94
3,34
3,22
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
THE OPINION ABOUT THE SLOPES IN THIS SKI RESORT
COMPARED TO THE EXPECTATIONS
Figure 18
Has skied, n=303
5) Very good
3) Neither good or poor
2) Fairly poor
4) Fairly good
No answer/don't know
1) Very poor
Diversity of the slopes
31
Length of the slopes
30
Height of the slopes
35
27
34
43
Quickness of getting to the lift
10
20
30
11
2
3,70
50
%
4 1 4,28
60
7
3
4,04
4,42
10
2
33
8
1 4,46
5
2
23
40
3,79
29
64
0
2
16
54
Friendliness of the lift staff
10
9
29
56
Expertise of the lift staff
January-March 2003
5171 JPA/CN/pk/ppe
29
48
Comfort of the ski lift
3,93
25
28
Condition of the slopes
5 2
22
29
Mean
(1-5)
70
80
90
4,57
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
THE MOST IMPRESSIVE IN THE FINNISH WINTER NATURE
Figure 19a
n=all respondents
46
33
Quiet
32
62
52
50
35
61
45
Snow
23
39
26
48
36
28
50
38
40
The wilderness
22
26
49
33
26
31
31
Aurora borealis
11
Reindeers
8
9
13
11
10
10
Great-Britain (n=157)
17
Italy (n=52)
13
13
0
Germany (n=151)
22
Japan (n=98)
12
January-March 2003
5171 JPA/CN/pk/ppe
The Netherlands (n=116)
64
46
13
14
1
All (n=858)
38
7
Coldness
63
51
49
21
France (n=125)
17
Russia (n=157)
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 19b
THE MOST IMPRESSIVE IN THE FINNISH WINTER NATURE
n=all respondents
4
3
7
7
Darkness
21
1
0
0
Cleanliness
0
Ice-bound waters/
sea/lakes/rivers
People/friendly people
Fresh air/clean air
3
2
3
4
4
2
6
2
3
1
1
4
1
2
3
2
4
3
1
0
0
1
1
1
3
0
1
0
1
0
1
4
Other
2
1
0
January-March 2003
5171 JPA/CN/pk/ppe
All (n=858)
The Netherlands (n=116)
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
Japan (n=98)
6
France (n=125)
11
10
Russia (n=157)
5
6
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
A WINTER HOLIDAY SPENT IN SOUTH- OR CENTRAL EUROPEAN
SKI RESORTS DURING THE PAST 5 YEARS
Figure 20
n=all respondents
Yes
No answer/don't know
47
All (n=858)
53
52
The Netherlands (n=116)
Germany (n=151)
48
60
40
47
Great-Britain (n=157)
Italy (n=52)
53
56
Japan (n=98)
44
9
91
France (n=125)
59
Russia (n=157)
41
43
0
January-March 2003
5171 JPA/CN/pk/ppe
No
10
20
57
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 21
DOES THE WINTER HOLIDAY SPENT IN FINLAND DIFFER FROM A WINTER
HOLIDAY SPENT IN SOUTH- OR CENTRAL EUROPEAN SKI RESORTS
n=Has spent a winter holiday in European ski resorts
Yes. a lot
Yes, quite a lot
Hardly at all
All(n=405)
57
32
The Netherlands(n=60)
11
77
Germany (n=90)
17
61
Great Britain (n=74)
23
50
66
Japan (n=9)
13
France (n=74)
5
17
56
17
33
11
76
Russia (n=68)
18
0
10
18
63
20
5
45
Italy (n=29)
January-March 2003
5171 JPA/CN/pk/ppe
No answer/don't know
30
40
7
19
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
HOW DOES THE WINTER HOLIDAY SPENT IN FINLAND DIFFER FROM Figure 22
A WINTER HOLIDAY SPENT IN SOUTH- OR CENTRAL EUROPEAN SKI RESORTS
n=Winter holiday spent in Finland differs from one spent in Europe
36
Quiet/peaceful
25
18
8
5
7
A lot of snow(more snow/
a snow guarantee
26
17
25
13
28
25
26
14
Different landscape/no mountains
13
5
4
0
14
13
16
11
11
8
10
13
13
13
11
0
January-March 2003
5171 JPA/CN/pk/ppe
0
All (n=358)
36
46
The Netherlands (n=56)
25
Germany (n=76)
Breat Britain (n=70)
Italy (n=24)
Japan (n=8)
13
9
3
4
4
40
7
7
6
2
50
30
25
25
People are friendly/helpful
Other
52
9
2
Coldness
24
34
13
3
4
Nature/more nature/nature
is the major thing
51
30
12
More activities/can do more
than just (downhill) ski
43
34
33
France (n=69)
13
20
Russia (n=55)
9
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
HAVE SPENT A WINTER HOLIDAY IN A SWEDISH OR NORWEGIAN
SKI RESORT DURING THE PAST 5 YEARS
Figure 23
n=All respondents
Yes,
Swedish
4
All (n=858)
The Netherlands (n=116)
2
Germany (n=151)
Yes,
Norwegian
Yes, both Swedish
and Norwegian
5 2
88
7
91
7
Great-Britain (n=157) 2
12
8
3
77
1
87
98
Italy (n=52)
41
Japan (n=98)
94
France (n=125) 21
Russia (n=157)
8
0
January-March 2003
5171 JPA/CN/pk/ppe
No answer/
don't know
No
94
3 4
10
85
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 24
DESCRIPTION OF SKI RESORTS IN SWEDEN AND NORWAY
n=All respondents
More like the Finnish
ski resorts
58
All (n=91)
0
January-March 2003
5171 JPA/CN/pk/ppe
More like South or Central
European ski resorts
10
20
30
No answer/
don't know
Neither
15
40
50
%
60
21
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 25a
SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP
"Travelling to Finland"
n=All respondents
5) Very satisfied
3) Neither satisfied or unsatisfied
2) Fairly unsatisfied
4) Fairly satisfied
No answer/don't know
1) Very unsatisfied
All (n=858)
62
The Netherlands (n=116)
56
Germany (n=151)
56
Great-Britain (n=157)
33
32
10
20
30
5 1
4,49
3 41
4,47
4
32
70
0
4,38
19
59
Russia (n=157)
3 3
27
73
France (n=125)
4,52
5
69
Japan (n=98)
6 21
39
60
Italy (n=52)
January-March 2003
5171 JPA/CN/pk/ppe
29
Mean
(1-5)
18
40
50
%
60
70
80
9
90
4,65
7
4,66
6 2
4,48
2
4,58
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 25b
SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP
"Accommodation"
n=All respondents
5) Very satisfied
3) Neither satisfied or unsatisfied
2) Fairly unsatisfied
4) Fairly satisfied
No answer/don't know
1) Very unsatisfied
All (n=858)
54
The Netherlands (n=116)
62
Germany (n=151)
10
30
48
Japan (n=98)
33
44
France (n=125)
37
46
Russia (n=157)
0
10
20
30
40
50
%
60
70
4,34
6 1
4,55
4,29
18
4,26
12
80
4,52
11
8
21
4,41
19
46
62
10
5 3
40
63
Italy (n=52)
10
30
48
Great-Britain (n=157)
January-March 2003
5171 JPA/CN/pk/ppe
33
Mean
(1-5)
90
4,38
41
4,40
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP
"Restaurant"
Figure 25c
n=All respondents
5) Very satisfied
3) Neither satisfied or unsatisfied
2) Fairly unsatisfied
4) Fairly satisfied
No answer/don't know
1) Very unsatisfied
All (n=858)
32
37
The Netherlands (n=116)
48
11
France (n=125)
44
Russia (n=157)
46
35
10
20
30
40
50
%
70
3
4,10
12
6 2 4,00
8
2 3,55
3
17
60
4,28
4 1 4,05
29
27
3
22
33
20
0
22
32
29
Japan (n=98)
9
36
39
Italy (n=52)
4 1 4,00
41
37
Great-Britain (n=157)
January-March 2003
5171 JPA/CN/pk/ppe
21
44
Germany (n=151)
Mean
(1-5)
3,85
4 1 4,11
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP
"Having fun and good time"
Figure 25d
n=All respondents
5) Very satisfied
3) Neither satisfied or unsatisfied
2) Fairly unsatisfied
4) Fairly satisfied
No answer/don't know
1) Very unsatisfied
All (n=858)
51
32
The Netherlands (n=116)
36
28
62
Italy (n=52)
35
44
Russia (n=157)
10
20
30
25
40
50
%
5
3,86
4 1 4,66
16
62
0
4,60
4,10
22
29
5
25
72
France (n=125)
60
70
4,32
5 1 4,55
31
35
Japan (n=98)
2
29
26
Great-Britain (n=157)
January-March 2003
5171 JPA/CN/pk/ppe
13
66
Germany (n=151)
Mean
(1-5)
7
11
80
90
2
3,91
11 4,48
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 25e
SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP
"Sports activities"
n=All respondents
5) Very satisfied
3) Neither satisfied or unsatisfied
2) Fairly unsatisfied
4) Fairly satisfied
No answer/don't know
1) Very unsatisfied
60
All (n=858)
The Netherlands (n=116)
59
Germany (n=151)
60
Great-Britain (n=157)
60
France (n=125)
11
34
10
37
10
23
50
16
43
Russia (n=157)
10
20
30
40
18
50
%
60
70
4,50
1
4,47
4,54
1
4,49
2
4,36
21
4,32
4,46
5
74
0
1
6
28
55
Japan (n=98)
9
26
48
Italy (n=52)
January-March 2003
5171 JPA/CN/pk/ppe
29
Mean
(1-5)
80
5 11
90
4,66
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP
"Programme services"
Figure 25f
n=All respondents
5) Very satisfied
3) Neither satisfied or unsatisfied
2) Fairly unsatisfied
4) Fairly satisfied
No answer/don't know
1) Very unsatisfied
All (n=858)
41
The Netherlands (n=116)
15
56
Germany (n=151)
36
27
40
Japan (n=98)
Russia (n=157)
10
21
20
30
40
1 4,43
22
15
13
50
%
60
1 4,46
13
42
31
0
11
33
34
70
80
4,23
3 1 4,06
42
43
France (n=125)
10
20
52
Italy (n=52)
2
28
33
Great-Britain (n=157)
January-March 2003
5171 JPA/CN/pk/ppe
31
Mean
(1-5)
90
4,28
1 4,19
4 2
4,03
2
4,20
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
SATISFACTION WITH THE FOLLOWING ASPECTS OF THIS TRIP
"Events"
Figure 25g
n=All respondents
5) Very satisfied
3) Neither satisfied or unsatisfied
2) Fairly unsatisfied
4) Fairly satisfied
No answer/don't know
1) Very unsatisfied
All (n=858)
22
28
The Netherlands (n=116)
25
28
18
Germany (n=151)
28
24
17
Italy (n=52)
Japan (n=98)
7
Russia (n=157)
20
0
34
36
10
30
17
20
30
10
15
40
50
%
60
3,83
3
4,00
2
35
23
4
5
22
21
29
France (n=125)
22
32
32
Great-Britain (n=157)
January-March 2003
5171 JPA/CN/pk/ppe
26
Mean
(1-5)
70
80
90
3,76
4,07
4
3,67
3
3,87
2
3,41
41
3,93
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 26
DOES THE HOLIDAY DESTINATION MISS SOME SERVICE
n=All respondents
Yes
All (n=858)
The Netherlands (n=116)
16
83
16
84
18
Germany (n=151)
Italy (n=52)
Japan (n=98)
88
8
90
10
89
France (n=125)
25
Russia (n=157)
74
15
0
No
80
11
Great-Britain (n=157)
January-March 2003
5171 JPA/CN/pk/ppe
No answer/don't know
10
85
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 27
ARE CULTURAL ACTIVITIES USUALLY EXPECTED
n=All respondents
Yes
All (n=858)
No answer/don't know
21
The Netherlands (n=116)
79
11
Germany (n=151)
89
14
Great-Britain (n=157)
85
11
89
Italy (n=52)
31
69
Japan (n=98)
31
69
France (n=125)
26
Russia (n=157)
January-March 2003
5171 JPA/CN/pk/ppe
74
29
0
No
10
71
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 28
INTEREST IN ATTENDING A CONCERT DURING THIS TRIP
n=All respondents
Yes
All (n=858)
No answer/don't know
32
The Netherlands (n=116)
No
68
27
73
Germany (n=151)
25
75
Great-Britain (n=157)
26
74
Italy (n=52)
35
65
Japan (n=98)
35
65
France (n=125)
36
Russia (n=157)
42
0
January-March 2003
5171 JPA/CN/pk/ppe
62
10
20
57
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 29
INTEREST IN LEARNING ABOUT LOCAL CULTURE
DURING A SNOW HOLIDAY
n=All respondents
Yes
No answer/don't know
All (n=858)
No
88
12
77
The Netherlands (n=116)
23
80
Germany (n=151)
20
91
Great-Britain (n=157)
9
Italy (n=52)
94
6
Japan (n=98)
93
7
France (n=125)
94
6
92
Russia (n=157)
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
8
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 30
WOULD LIKE TO LEARN ABOUT LOCAL CULTURE
DURING THIS TRIP
n=All respondents
Yes
No answer/don't know
All (n=858)
85
The Netherlands (n=116)
14
83
Germany (n=151)
16
68
30
Great-Britain (n=157)
86
Italy (n=52)
14
92
Japan (n=98)
8
96
France (n=125)
3
94
Russia (n=157)
5
84
0
January-March 2003
5171 JPA/CN/pk/ppe
No
10
20
30
40
15
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 31a
WAS THERE ANY DISCOMFORT OR NEGATIVE ASPECT
DURING THIS TRIP IN FINLAND
n=All respondents
15
13
17
12
10
18
Expensive other service
30
5
14
10
11
Expensive restaurant
8
9
7
1
10
5
13
20
All (n=858)
The Netherlands (n=116)
6
2
22
10
Expensive accommodation
7
7
5
5
5
6
1
3
0
January-March 2003
5171 JPA/CN/pk/ppe
Germany (n=151)
7
4
Poor traffic communications
27
7
4
4
1
Peoples' poor language skills
21
11
8
Difficult journey
19
Great-Britain (n=157)
19
Italy (n=52)
8
Japan (n=98)
8
France (n=125)
6
6
6
Russia (n=157)
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 31b
WAS THERE ANY DISCOMFORT OR NEGATIVE ASPECT
DURING THIS TRIP IN FINLAND
n=All respondents
3
1
2
1
Guidance
1
Too short slopes
5
3
4
3
4
4
0
All (n=858)
5
6
0
1
1
1
0
0
The Netherlands (n=116)
10
Germany (n=151)
3
3
3
Great-Britain (n=157)
Italy (n=52)
6
6
3
3
2
0
8
6
5
6
4
6
1
Poor restaurants
9
4
Too little snow
Too few activities
10
4
4
0
Snow broth/slosh
5
Japan (n=98)
France (n=125)
8
Russia (n=157)
2
4
3
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
WAS THERE ANY DISCOMFORT OR NEGATIVE ASPECT
DURING THIS TRIP IN FINLAND
Figure 31c
n=All respondents
1
Coldness
Poor other service
3
4
3
1
2
1
1
3
0
0
Darkness
2
2
1
0
0
1
2
1
2
Poor accommodation
0
Unfriendly people
Quietness
2
6
5
6
4
4
4
4
All (n=858)
2
1
1
1
1
0
0
3
1
0
1
0
1
0
0
0
1
The Netherlands (n=116)
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
Japan (n=98)
7
7
7
Other
2
January-March 2003
5171 JPA/CN/pk/ppe
8
3
0
6
5
France (n=125)
13
Russia (n=157)
6
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 32
HOW WELL DID THE TRIP MEET EXPECTATIONS
All respondents
5) Very well
3) Neither well or poor
2) Fairly poor
4) Fairly well
No answer/don't know
1) Very poor
64
All (n=858)
The Netherlands (n=116)
33
74
Germany (n=151)
61
36
Great-Britain (n=157)
68
Italy (n=52)
67
Japan (n=98)
67
France (n=125)
29
29
10
20
1
4,75
11
4,57
3
4,65
40
50
%
60
70
80
4,67
4,67
44
30
4,61
2
34
52
0
2
33
63
Russia (n=157)
January-March 2003
5171 JPA/CN/pk/ppe
23
Mean
(1-5)
90
12
4,60
4
4,48
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
COULD RECOMMEND FINLAND AS A HOLIDAY
DESTINATION TO FRIENDS
Figure 33
n=All respondents
Certainly
Possibly
Certainly not
No answer/don't know
88
All (n=858)
The Netherlands (n=116)
11
86
Germany (n=151)
13
96
Great-Britain (n=157)
4
93
7
83
Italy (n=52)
15
69
Japan (n=98)
31
France (n=125)
90
8
2
Russia (n=157)
91
8
1
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
IS PLANNING TO VISIT FINLAND AGAIN DURING THE NEXT 5 YEARS
Figure 34
n=All respondents
Certainly
Possibly
All (n=858)
46
No answer/don't know
47
41
The Netherlands (n=116)
Japan (n=98)
7
71
36
France (n=125)
2
47
26
17
57
Russia (n=157)
16
81
0
10
2
64
27
Italy (n=52)
3
40
29
Great-Britain (n=157)
7
56
58
Germany (n=151)
January-March 2003
5171 JPA/CN/pk/ppe
Certainly not
20
30
40
50
%
60
70
80
18
1
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 35
IN WHICH SEASON WOULD FINLAND BE VISITED
n=Is certainly/possibly planning to visit Finland again
46
51
39
32
Summer
61
64
36
55
14
11
23
8
Autumn
10
6
12
All (n=798)
21
69
67
The Netherlands (n=112)
75
79
Winter
49
Germany (n=148)
Great Britain (n=146)
40
68
78
Italy (n=51)
15
Japan (n=81)
6
17
12
10
Spring
France (n=104)
4
Russia (n=155)
13
31
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 36
IS THE HOLIDAY TRIP A PACKAGE TOUR
n=All respondents
Yes, the whole trip
All (n=858)
55
The Netherlands (n=116)
No answer/
don't know
No
16
29
72
Germany (n=151)
16
44
16
Great-Britain (n=157)
35
Japan (n=98)
6
31
28
70
Russia (n=157)
29
0
10
30
17
14
12
20
18
35
55
France (n=125)
10
40
76
Italy (n=52)
January-March 2003
5171 JPA/CN/pk/ppe
Yes, a part of the trip
16
57
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 37
SERVICES RESERVED OR BOUGHT IN ADVANCE
n=All respondents
81
Travelling to or from Finland
95
93
96
85
98
96
22
49
44
Travelling in Finland
55
68
48
58
12
68
86
87
Accommodation
77
80
48
Meals
68
46
23
67
17
17
January-March 2003
5171 JPA/CN/pk/ppe
0
The Netherlands (n=116)
Great-Britain (n=157)
51
25
Italy (n=52)
60
8
Japan (n=98)
2
1
0
1
All (n=858)
47
20
Participation in activities
2
88
Germany (n=151)
33
Other
94
41
13
0
85
91
4
France (n=125)
8
Russia (n=157)
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 38
MEANS OF TRANSPORTATION USED WHEN TRAVELLING TO FINLAND
n=All respondents
62
Route plane
Charter plane
Charter bus
0
0
0
0
58
22
6
16
2
2
4
12
4
Train
Route bus
Other
January-March 2003
5171 JPA/CN/pk/ppe
8
1
0
4
0
0
3
3
1
1
0
5
3
6
3
0
6
1
0
3
8
3
0
0
0
0
0
0
0
0
0
80
16
9
3
96
95
17
9
1
2
4
3
0
2
Boat
89
76
6
Car
76
41
10
13
All (n=858)
The Netherlands (n=116)
Germany (n=151)
Great-Britain (n=157)
Italy (n=52)
Japan (n=98)
France (n=125)
Russia (n=157)
20
30
40
50
%
60
70
80Finnish 90
100
The
Tourist Board
Foreign tourists on a snow holiday in Finland 2003
THE NUMBER OF FLIGHT CONNECTIONS USED DURING TRAVELLING
Figure 39
n=Travelled by a route plane
17
7
7
1
23
14
32
24
70
89
88
2
60
All (n=535)
62
The Netherlands (n=88)
48
59
Germany (n=134)
12
Great Britain (n=65)
0
Italy (n=50)
5
3 or more
15
Japan (n=93)
24
France (n=95)
19
17
January-March 2003
5171 JPA/CN/pk/ppe
0
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 40
CHANGED PLANE IN FINLAND
n=Used at least 2 flight connections
Yes
No answer/don't know
87
All (n=438)
13
94
The Netherlands (n=78)
Germany (n=125)
6
98
2
86
Great Britain (n=49)
14
81
Italy (n=43)
Japan (n=63)
19
70
France (n=72)
30
82
0
January-March 2003
5171 JPA/CN/pk/ppe
No
10
20
30
40
18
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 41
WAS THE WAIT BETWEEN FLIGHTS IN FINLAND...
n=Did change plane in Finland
Too short
All (n=383)
11
The Netherlands (n=73)
4
Germany (n=122)
5
A bit too long
62
20
33
50
10
31
71
Japan (n=44)
34
10
20
30
40
6
7
71
10
7
17
48
0
6
4 3
52
Italy (n=35)
France (n=59)
A lot too long
89
12
Great Britain (n=42)
January-March 2003
5171 JPA/CN/pk/ppe
No answer/
don't know
Convenient
11
19
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
MEAN OF TRANSPORTATION USED WHEN ARRIVING TO THE MAIN
DESTINATION OF THE TRIP
Figure 42
n=All respondents
29
30
40
18
Route plane
39
4
20
11
Car
11
28
23
23
15
81
26
10
12
10
19
1
Train
3
Boat
The Netherlands (n=116)
6
Germany (n=151)
19
7
Great-Britain (n=157)
5
3
Italy (n=52)
11
0
0
Japan (n=98)
17
1
0
2
1
0
0
0
0
0
0
January-March 2003
5171 JPA/CN/pk/ppe
All (n=858)
5
3
1
34
17
3
3
19
40
6
Route bus
59
17
5
Charter plane
47
12
Charter bus
52
46
France (n=125)
Russia (n=157)
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 43
HAS BEEN IN FINLAND BEFORE
n=All respondents
5
5
3
6
6
Yes, on a business trip
3
2
All (n=858)
10
32
The Netherlands (n=116)
29
56
Germany (n=151)
28
Yes, on a holiday trip
13
Great-Britain (n=157)
7
9
Italy (n=52)
56
Japan (n=98)
8
2
France (n=125)
7
Yes, both on business
and holiday trip
3
Russia (n=157)
6
3
1
29
55
64
34
62
No
75
88
88
11
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 44
NUMBER OF VISITS TO FINLAND BEFORE THIS TRIP
n=Has been in Finland before
29
52
Once
22
50
7
37
33
2 - 5 times
46
33
38
14
5
6 - 10 times
20
3
18
8
10
11 - 20 times
All (n=376)
5
3
The Netherlands (n=42)
13
Germany (n=98)
12
Great Britain (n=58)
0
More than 20 times
6
Russia (n=138)
9
23
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 45
THE MONTH OF THE EARLIER VISIT TO FINLAND
n=has been in Finland before
26
5
January
12
22
26
26
February
10
9
5
May
12
7
59
19
16
17
18
12
21
19
July
17
August
7
0
10
7
2
December
0
25
25
24
28
All (n=376)
20
4
5
3
20
29
14
12
10
8
0
24
22
18
17
September
69
15
10
June
January-March 2003
5171 JPA/CN/pk/ppe
51
34
April
November
32
33
24
March
October
47
29
Germany (n=98)
15
Great Britain (n=58)
19
19
12
10
The Netherlands (n=42)
Russia (n=138)
24
20
29
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 46
HAS EARLIER VISITED THE SAME DESTINATION
n=Has been in Finland during November-April
Only in this destination
Both this winter hiliday destination and some other
Other winter holiday destinations
No answer/don't know
All (n=289)
21
The Netherlands(n=20)
30
Great Britain (n=41)
37
35
17
Germany (n=82)
40
34
17
0
10
35
40
39
Russia (n=124)
January-March 2003
5171 JPA/CN/pk/ppe
36
12
35
20
30
44
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME
Figure 47
The Netherlands, n=116
80
Nederland 1
81
Nederland 2 (TV2)
Net 5
56
39
Regional TV-channels
RTL 4
76
RTL 5
59
72
SBS 6
43
V8
59
Yorin
National Geographic
11
Discovery
12
Nederland 3
7
Eurosport
5
BBC
4
Animal Planet
3
Other
9
No answer
2
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 48
WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME
Germany, n=151
77
ARD, das 1
ARD 3.Programm
55
Kabel 1
27
31
n-tv
Pro 7
37
RTL
50
RTL 2
25
SAT 1
44
ZDF
77
Other
19
No answer
5
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 49
WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME
Great Britain, n=157
BBC 1
90
BBC 2
84
Channel 4
76
Channel 5
52
ITV
76
13
Living
Sky One
29
Sky Sports
25
Sky Premier
15
UK Gold
17
12
Other
No answer
4
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 50
WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME
Italy, n = 52
Canale 5
44
ITALIA UNO
29
LA SETTE (LA7)
23
RAI UNO
35
RAI DUE
27
RAI TRE
35
RAI QUATTRO
21
Other
10
No answer
10
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 51
WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME
Japan, n=98
Asahi TV
50
Fuji TV
65
NHK
73
NHK Educational Channel
27
NHK Satellite 1
19
16
NHK Satellite 2
NTV (Nippon Television)
47
TBS (Tokyo
Broadcasting System)
46
TV Tokyo
32
Wowow (cable)
9
5
Other
No answer
2
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 52
WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME
France, n = 125
71
TF 1
74
France 2
66
France 3
55
M6
53
France 5
38
Canal +
6
RTL 9
5
TMC
9
TV5
Paris Première
7
Eurosport
14
Planète
6
TPS
6
Téva
2
Arte Satellite
10
LCI - La Chaîne Info
10
Euronews
9
Voyage
11
Other
7
No answer
7
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 53
WHICH TELEVISION CHANNELS DO YOU USUALLY WATCH AT HOME
Russia, n=157
AST
7
DTV
7
32
7tv
Kultra
36
34
MTV
Muz-TV
22
78
NTV
ORT
81
Ren-TV
27
Rossia
65
STS
39
TNT
41
TRK "Pertburg"
35
TV3
18
TVC
17
TVS
13
Other
3
No answer
4
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 54
WHICH NEWSPAPERS DO YOU USUALLY READ
The Netherlands, n=116
Algemeen Dagblad
30
De Volkskrant
18
De Telegraaf
38
Het Financiële Dagblad
6
14
Metro
11
NRC Handelsblad
Reformatorisch Dagblad
1
Regionaal Dagblad
41
Spits
14
Trouw
2
Other
8
No answer
8
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 55
WHICH NEWSPAPERS DO YOU USUALLY READ
Germany, n=151
Bild
13
Bild am Sonntag
5
Die Welt
9
Die Zeit
17
EXPRESS
5
Frankfurter Allgemeine Zeitung
19
8
Frankfurter Rundschau
12
Handelsblatt
Süddeutsche Zeitung
16
Welt am Sonntag
7
5
Fürther Nodrichten
Other
50
No answer
7
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 56
WHICH NEWSPAPERS DO YOU USUALLY READ
Great Britain, n=157
15
Daily Mail
Daily Record (Scotland)
0
1
Daily Star
News of the World
7
Sunday Express
7
Sunday Mirror
1
Sunday People
1
Sunday Times
20
8
The Express
The Guardian
17
The Daily Telegraph
17
The Independent
15
The Mail on Sunday
10
The Mirror
6
The Sun
10
The Times
16
18
Other
No answer
17
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 57
WHICH NEWSPAPERS DO YOU USUALLY READ
Italy, n=52
Corriera della Sera
29
Gazzetta dello Sport
15
Il Messaggero
4
Il Giornale
4
Il Gazzettino
13
Il Secolo XIX
4
La Stampa
15
Mattino
6
Republica
27
Sole 24 Ore
17
Other
4
No answer
4
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 58
WHICH NEWSPAPERS DO YOU USUALLY READ
Japan, n=151
38
Asahi
Mainichi
8
Nikkei
21
Sankei
7
Yomiuri
20
Other
16
9
No answer
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 59
WHICH NEWSPAPERS DO YOU USUALLY READ
France, n=125
Le Monde
22
14
Le Figaro
L'Humanité
2
Libération
11
Le Parisien
15
France Soir
2
Ouest France
14
4
La Voix du Nord
L'Est Républicain
1
3
Midi Libre
La Nouvelle République
2
L'Equipe
3
Other
23
No answer
25
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 60
WHICH NEWSPAPERS DO YOU USUALLY READ
Russia, n=157
777
7 dney
24 chasa
Arumenty i fakty
Arumenty i fakty "Zdorovie"
Astok press
Avtorevu
Delovoy Peterburg
Ekspress gazeta
Is ruk v ruki
Izvestia
Kommersant
Komsomolskaya Pravda
Komsomolskaya Pravda "Tolstushka"
Megapolis ekspress
MK region
MK v Pitere
Nevskoe vremya
Panorama TV
Petersburgsky telezritel
Privet, Sankt Petersburg
Reklahama shans
Rossiyskaya gazeta
Smena
Sobesednik
Sovershenno sekretno
Soversky sport
Sovetsky sport Futbol
SPb vedomosti
SPb Vedomosty po subbotam
SPID-info
Sport-ekspress
Televidenie Radio
Vedomosty
Vecherby Peterburg
Vesty
Ya molodoy
Other
No answer
January-March 2003
5171 JPA/CN/pk/ppe
2
6
3
2
8
47
5
36
1
0
10
2
6
14
3
2
6
2
1
10
7
4
3
8
8
3
1
2
1
36
23
11
2
0
13
8
7
5
6
8
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 61
WHICH MAGAZINES DO YOU READ REGULARLY
The Netherlands, n=116
Actueel
7
Elsevier
18
HP/De Tijd
9
Intermediair
10
Management Team
14
Nieuwe Revue
6
Opzij
4
Panorama
17
Vrij Nederland
3
Oppad
7
National Geographic
2
Libelle
9
Margriet
9
Other
21
No answer
27
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 62
WHICH MAGAZINES DO YOU READ REGULARLY
Germany, n=151
ADAC-Motorwelt
30
Bild der Frau
4
Brigitte
10
Bunte
3
Focus
11
Hörzu
12
Spiegel
32
Stern
11
TV Movie
3
TV Spielfilm
7
Other
19
No answer
19
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 63
WHICH MAGAZINES DO YOU READ REGULARLY
Great Britain, n=157
Bella
3
FHM (For Him Magazine)
2
Loaded
1
Radio Times
10
Readers Digest
4
Take A Break
3
TV Times
4
TV Quick
3
Whats On TV
3
Woman's Own
3
Other
29
No answer
48
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 64
WHICH MAGAZINES DO YOU READ REGULARLY
Italy, n=52
6
Casaviva
Cise di casa
8
Donna Moderna
8
4
Famiglia Cristiana
23
Focus
4
Gente
LÈspresso
8
6
Oggi
Panorama
10
12
Quattroruote
Sorrisi e Canzoni TV
13
Starbene
6
Other
15
No answer
23
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 65
WHICH MAGAZINES DO YOU READ REGULARLY
Japan, n=98
Bungei Shunju
8
2
Esse
non.no
6
3
JJ
Josei Seven
5
Josei Jishin
4
Lettuce Club
2
Orange Page
7
Pia
13
Tokyo/Kansai Walker
27
Shukan Gendai
6
Shukan Bunshun
8
Shukan Post
9
Shukan Shincho
6
Shukan Asahi
6
Other
18
No answer
29
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 66
WHICH MAGAZINES DO YOU READ REGULARLY
France, n=125
7
Le Point
9
Paris Match
Le Nouvel Observateur
10
11
L'Express
Elle
13
Vogue
2
L'Equipe
10
9
Capital
19
Géo
Télérama
14
Télé 7 jours
15
Science et Vie
8
Le Figaro Magazine
6
Figaro Madame
6
VSD
7
Other
20
No answer
15
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 67
WHICH MAGAZINES DO YOU READ REGULARLY
Russia, n=157
15
Avtomir
7
Burda
3
Cool
Cool Girl 0
19
Cosmopolitan
18
Dengi
10
Domashny ochag
6
Interier + dizain
18
Itogi
3
Kaleydoskop
Karavan istoriy
2
Krestianka
3
Krossvord kaleydoskop
Liza
11
Liza - dobrey sovety 2
Moi prekasny sad
4
Ne skuchay
3
NLO
5
Otdohny!
8
Piatoe koleso
9
Strana igr 1
Televik
6
Teschin yazik
3
Tovary i ceny 0
TV-Park
7
Vne zakone 1
Vokrug sveta
16
Vot tak! 1
Za rulem
15
Zdorovie
5
13
Other
No answer
17
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
25
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 68
WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY
The Netherlands, n=116
Classic FM
16
Noordzee FM
18
Radio 1
28
Radio 2
23
Radio 3 FM
27
Radio 10 FM
12
Radio 538
37
Alueelliset/paikalliset kanavat
15
Sky Radio
47
Yorin FM
22
Other
5
No answer
5
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 69
WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY
Germany, n=151
Antenne Bayern
13
Bayern 3
18
eins live
6
Hit Radio FFH
7
hr 3
9
23
NDR 2
radio ffn
2
SWR 3
22
SWR 4
5
WDR 4
4
48
Other
No answer
5
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 70
WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY
Great Britain n=157
69
BBC radio stations
Capital 95,8
7
4
Capital Gold
Classic FM
19
9
Heart 106.2
Kiss 100
8
4
Magic
New Atlantic 0
Talk Sport
4
Virgin FM
12
1
Virgin Radio AM
Other
13
No answer
10
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 71
WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY
Italy, n=52
Radio 105 Network
2
Radio Deejay
25
Radio Dimensione Suono
2
Radio Italia Solo Musica Italiana
12
RAI-RadioTre
15
17
RAI-RadioUno
RAI-RadioDue
13
RMC Radio Monte Carlo
15
RIN Radio Italia Network-RIN
4
Rtl 102.5 Hit Radio
10
17
Other
No answer
13
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 72
WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY
Japan, n=98
Bunka Hoso(Nippon
Cultural Broadcasting)
9
20
J-Wave
NHK#1
17
NHK#2
5
NHK-FM
12
Nippon Hoso (Nippon
Broadcasting System)
15
TBS Radio
8
Tokyo FM
31
Other
4
No answer
26
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 73
WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY
France n=125
RTL
20
RTL 2
30
Radio France
17
Europe 1
21
Europe 2
31
Chérie FM
23
RMC
7
France Info
24
RFM
15
Radio Nova
6
NRJ
29
Nostalgie
20
Oui FM
10
Fun Radio
17
Other
12
No answer
7
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
Figure 74
WHICH RADIO CHANNELS DO YOU LISTEN TO REGULARLY
Russia, n=157
Avtoradio
Baltika
Eho Moskvy
Eho Peterburga
Eldoradio
Evropa Plus
Hit
Hit FM
Love
Maximum
Mayak
Melodia
Nashe radio
Padio Shanson
Radio Rossii
RDV
Re-cord
Retro
Russki shanson
Russkoe radio
Serebryany dozhed
Studio
Radio Rocks
Radio Hermitage
Other
No answer
4
16
19
15
27
52
11
8
24
29
11
8
16
12
3
1
3
10
13
22
4
3
6
3
6
4
0
January-March 2003
5171 JPA/CN/pk/ppe
10
20
30
40
50
%
60
70
80
90
100
The Finnish Tourist Board
Foreign tourists on a snow holiday in Finland 2003
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
1
_____________________________________________________________________________________________
Q. 12:
While planning this trip, did you also consider other ski resorts...?"
1 other ski resorts in Finland
Q 12. 15: Why did you consider these destinations?
-
Near home. (2 times)
Nearer to home. (2)
Nearer the place we live in.
Is reasonably near
- I have earlier been in Olos and Ylläs. (2)
- I have seen pictures about the destination. (2)
- I know already. (2)
-
Levi is mentioned in the “Lonely Planet” –book.
Read about other alternatives in the ”Lonely Planet” –book (Levi was mentioned).
A brochure from travel agency (Levi as alternative).
Levi is familiar destination.
Know Levi from before.
TV-programme about Levi, a brochure on Levi.
Also Levi in the brochure. Wanted to go on the fjelds. Kakslauttanen also too
expensive in the Saariselkä.
Seen pictures about Levi.
Had read the Levi brochure.
Friend had been in Levi and had recommended
The alternatives offered in Finland were only Levi and Ylläs.
Levi nightlife and the length of the slopes. Because of the chair lifts.
-
Ruka is a new place; a friend is there and has talked about the place.
Friends had been in Ruka and had praised it.
Had heard, that Ruka is a good place (or Lapland generally).
Height of slopes in Ruka
Ruka is advertised more in Italy- well known
Had not been there before. A friend is in Ruka
The snowmobile renting possibility in Ruka
Had not been in Ruka before
- Suitable cross-country skiing destinations
-
Did consider north, where would also be snow and possibility to ski
Good cross-country skiing opportunities. Had been there before
The north, there would be snow and cross-country skiing opportunity
Good cross-country skiing opportunities. Have been in Ylläs before
Cross-country skiing and own cottage
Cross-country skiing, quiet area, own cottage
Good cross-country skiing opportunities.
Had to be a cold area, good for cross-country skiing
- Can see Aurora borealis better
- Aurora borealis tours at the destination
- Seeing the Aurora borealis was the main reason, also the Spa opportunity.
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
2
_____________________________________________________________________________________________
- There are Aurora borealis tours at the destinations
- Because of the Aurora borealis. The Polar ocean tempted, because of the nature.
- Because of Aurora borealis and downhill skiing.
- Koli has nice weather and beautiful nature, a good hotel
- Know Koli from before.
- Makes a lot of business trips to Lahti -> is near home.
- Tahko was at first full booked.
- Tahko is interesting, because does not know the destination from before.
- Does not know Tahko from before. -> Is interesting.
- Read an article in Italian skiing magazine (Ylläs was mentioned) (this respondent
was German)
- Have been in Ylläs before.
- Only two alternatives in brochure (Ylläs and Levi)
-
Because of the snow. In north
Because there is more snow
Because of the snow
So that could be sure about the snow. Reaching for speciality.
The weather. We wanted to see a new destination. We had been in Olos already
twice.
- Saw it in the summer -> nice area also in winter. There were only Salla trips
available, this is fine
- Cannot say. Chose Salla because it is more quiet and peaceful.
- Vuokatti is near. Ylläs (Lapland) is interesting
- 14-year-old son wanted to swim, opportunity for that in Vuokatti.
- Distance from St. Petersburg
- Is near St. Petersburg, good hotels
- Information available in the Internet
- Was in the brochure. Travel agency told about the place
- Was in the brochure.
- The log huts are interesting and could be found in Luosto. Kuusamo is a too big
place, though. Not interested in big hotels.
- Because has been there earlier 27 years ago.
- Have not been in this high slopes before; the standard of service is good.
- Easier to get trips.
- Looked as many-sided places.
- Likes the Scandinavian countries.
- Lapland in interesting.
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- Interesting region.
- I was just looking for a suitable destination
- Price, but Rovaniemi is anyway too far away.
- Already third time in Saariselkä, the travel agency had other alternatives. Wanted
to come to a place where would snow for sure.
- More famous, fairly high, a suitable distance for driving.
- No known before, reasonably near home.
- Travel agency recommended.
- Heard from a friend.
- Have heard praising about the place, it has been recommended.
- Friends are there.
- Saw in Internet site - looked nice.
- Familiar region.
- Based on previous trips.
- Children heard at school, teacher was telling.
- A new experience.
- A member of a timeshare, so choose the destination which is available
- Training for a competition.
- Wanted to compare the activities.
- The landscape, coldness.
- More possibilities.
- New destination and service.
- Visited last year.
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Q. 12:
While planning this trip, did you also consider other ski resorts...?"
1 ski resorts in other countries
Q 15:
Why did you consider these destinations?
-
Know from before. (8 times)
Already known. (3 times)
Know from before, several destinations in the country.
Know from before -> likes it.
Have been there earlier.
Have been there before.
-
A lot of snow, good cross-country skiing opportunities. (3 times)
Because of the snow. (2)
The snow. (2)
Wanted to a snow holiday.
The amount of the snow, good cross-country skiing opportunities.
Snow and "wild life".
Snow and activities.
-
Aurora borealis, beautiful scenery. (2 times)
Because of the Aurora borealis. (2)
Aurora borealis
Aurora borealis.
Because of the Aurora borealis, travels agency suggested these countries.
To see the Aurora borealis.
Is interested in Aurora borealis and cross-country skiing. Saariselkä is anyhow
best out of these places.
- Aurora borealis. Does not have a lot of time. The travel agency has ready short
trips, from which made a choice (Countries where there is Aurora borealis).
-
Have been in Norway earlier, like to ski.
Norway would be closer, but I have already been there.
Been earlier in Norway, has thought about USA already for a long time
Norway is known from before, Sweden is not known.
Have never been in Sweden, have been in Norway.
On way to Norway, together with the group. (3)
- Because of the winter
- Winter, winter sport opportunities.
- The objective of the holiday is to ski
- Good cross-country skiing tracks. Found information in Internet, where are the
best possibilities for cross-country skiing.
- Slovakia is less expensive. Austria is a good destination.
- Slovakia is less expensive, they speak Russian. Austria is the best destination.
- Watching the hot springs & Aurora borealis.
- Seeing the hot springs and watch Aurora borealis.
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- Friends have recommended
- Friends know the destination.
- Has not been on a snow holiday in Sweden before. Compared the prices.
- To a northern area wanted to travel.
- Wanted to see Lapland and the Polar circle area.
- Very good service in Switzerland.
- There is a good skiing school in Switzerland, wants a change
- Good mountains and service.
- Has friends in Canada.
- Near to the Polar circle (to a nice place). To some place exiting because of the
dog sledge and reindeers.
- Personal reasons.
- Nature.
- Family destinations.
- Peaceful places, childcare opportunities.
- Has been in Saariselkä before. Coming from Vaasa, Kiruna in Sweden is near, but
ended in choosing Saariselkä (the best alternative).
- Has been in Saariselkä before. Wanted to some place more distant and sledge.
- Has been earlier in Norway, has thought about USA already for a long time
- Service, reasonable prices, different routes.
- There was something special, different activities.
- Especially interested in downhill skiing with the children.
- Curiosity has not experience from many countries.
- Snowmobile riding, husky-ride, language /French
- Were looking for a husky-safari destination.
- Interested in Scandinavian countries.
- To strengthen language skills
- Were looking for a cold destination. Compared Finland, Sweden and Norway.
- Was studying different possibilities.
- Could visit several European countries at the same.
- Easy slopes for beginners.
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- Less expensive than Finland
- The best price to cost ratio.
- A good price to cost ratio.
- Looked like nice destinations.
- Near Finland, easy to travel to and familiar destination.
- Closer to Germany, these destinations.
- Loves the country.
- Loves the destination and the country.
- Austria is a popular destination.
- Higher mountains than in Russia, new destination, close to Russia
- The height of the fjelds.
- I have been in Andorra.
- Travel agency had information about this destination (4)
Q. 15:
While planning this trip, did you also consider other ski resorts...?"
1 other ski resorts in Finland
3 ski resorts in elsewhere
Q 15:
Why did you consider these destinations?
- Only comparing places. Price was the deciding factor together with the airport (2
times)
- A good price to cost ratio.
-
Have been there in the summer (earlier).
Have been there earlier, in the summer.
Has been in those places before
Has travelled in those places before.
- Other countries would have been closer. Levi has a good reputation in Germany.
- We had heard a lot of good about Levi. The Italian and French destinations are
already known to us.
- Had two alternatives, Ylläs and Levi. Chose Levi.
- Ruka was the number one choice, but accommodation there was too expensive.
- Ruka looked nice. Good slopes in Sweden.
- It was also presented in the catalogue.
- Have already been in Ruka, Ylläs, Saariselkä and Äkäslompolo. Certainly snow in
Sweden.
- Tahko has higher slopes. Higher mountains in Central Europe, good service.
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- Sweden is fairly near and not very expensive.
- A good reputation, good downhill skiing destinations.
- Andorra: Good price to cost ratio. Himos, not too distant, good quality.
- Just to know where to travel.
- Finland. Just wanted to ski.
- Wanted to cross-country ski and see the Aurora borealis.
- A lot of snow, good opportunities for cross-country skiing.
- Sure to be snow, know it before.
- Aurora borealis.
- They are reasonably near
- Near home.
- Likes Scandinavian holiday destinations. Other Finnish resorts were in the travel
agency's brochure.
- Wanted to a ski resort.
- An add in the Internet
- Does a roundtrip in Finland.
- Ylläs was in the brochures, likes the USA.
- Wants to visit several destinations, short distance to France.
- Has not been in other Scandinavian ski resorts before.
- A good destination for the family.
- He saw Pyhä in the Internet, besides Luosto
- Pyhä was near the business destination. Did consider Australia, Italy and France,
because they are the best downhill skiing destinations.
- Suitable as family holiday destination.
- Well-known places
- Excellent destinations.
- It so long journey here, that could visit as many European countries at the same
time.
- A short journey by car.
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Q. 21:
Do you wish to mention an activity you have participated in, but which has not
been mentioned yet?
-
After-ski activities.
Wedding. (4)
A dog sledge.
A trip on an icebreaker. (3)
Visiting the Sampo ice-breaker
Basket ball
Rolling in the snow after the Sauna
Building a snow tunnel
A museum visit
Santa Claus (4)
Have seen the Santa Claus
Winter swimming (4)
Shopping
Aurora borealis (10)
Visiting the Lapp's house
Telemark skiing
Horseback riding
Staying overnight in an igloo
Fireworks
Disco. (4)
A sightseeing tour in Helsinki (3)
Arkticum. (4)
Entertainment life
Renting a car
Seeing the sights in Helsinki and Oulu
A sled slide for children
Photo shooting
Museum visit in Ranua
Ranua zoo
Snow castle (3)
Museum visit (39
Ice hockey
A one week dog-sledge safari in the forest
Folklore.
Visiting Inari
A trip to Ivalo
A night skiing in the forest
Visited the ice-hotel in Sweden
The Lappish evening (3)
Staying overnight in igloo (3)
Jogging in the forest and seeing an elk there was a huge experience
Eating
The Lavvus (2)
Visiting the Lappish house (3)
Watching the alpine downhill skiing (2)
A city tour
Hiking
Partying (6)
Visiting the Polar circle (3)
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Q. 24:
Was some activity too demanding / difficult? Could you mention an example?
-
Q 29
Cross-country skiing was difficult, but not too difficult.
Snowmobile riding was a little difficult, because there is a lot of soft snow.
Cross-country skiing was difficult, the skies sledded.
Snowshoe walk was heavy (2)
Downhill skiing for the first time in life (4)
I fell while snowboarding.
Snowshoe walk.
The skiing excursions were too long.
Downhill skiing, to old to learn, lost the nerves.
Cross-country skiing (2)
Cross-country skiing, there was no teacher.
Has not snowboarded before, other were more experienced in the slope.
Snowboarding was really difficult, too many people in the slope.
Riding the dog-sledge is difficult.
Staying up while cross-country skiing.
Snowboarding
The first day of the Husky -safari was a bit too demanding.
Is the variety of activities during this trip satisfactory or did you miss some
activity you had expected?
-
A reindeer-sledge ride
How the people live? Wants to know about the nature, the Lapps, what is the
Lappish culture?
A trip to Rovaniemi too expensive (60€)
Ice-skating
Too little winter activities at the night.
Cross-country skiing, the time run out.
Ice hockey, swimming pool
A skiing school for the children, on different languages.
Horse riding in the snow.
Faster dogs and more.
Traditional Lappish every day life
Snowmobile ride
Hunting the Aurora borealis.
Horseback riding in the nature, in the snow. A dog -sledge.
Disco
A dog-sledge
A night life
More reindeer farms.
Ice-skating (2)
Dog-sledge ride, reindeer sledge ride because lack of time.
Disco and night life
Live music and bands
More contacts with reindeers and Lapps
Evening programme at the huts.
Para skiing
Ice fishing, swimming
The reindeer ride was too short
A reindeer ride
A snowshoe walk (4)
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KQ. 31
Why did you answer fairly poor / very poor? (Compared to you expectations,
how did you find the quality of the activities)?
-
Q. 38
Something to do in the evenings (2)
Downhill skiing, but has no time (3)
Downhill skiing
Cross-country skiing (2)
Hang-gliding
Ice-skating on the ice, curling (3)
More general information about the country and culture.
Getting closer to the ordinary life.
Marked cross-country tracks
Marked walking routes (3)
Better opportunities for walking and hiking.
Organised excursions.
Wants to visit the homes of the Finns (2)
Snowmobile riding (2)
Swimming pool
Would have wanted to learn to cross-country ski
Organised excursions, for example to Särestöniemi museum, cultural excursions.
A reindeer safari at night.
No enough programme for the children in the evenings. (2)
A nature observation excursion.
Downhill skiing did not have time because of the competition.
Cultural variety.
Winter swimming
Volley ball or some ball game in the snow (2)
The slope was poor.
Too short, some had to wait for their turn, if wanted more had to pay too much.
Too short slopes had better expectations.
Slopes too short, not equipment for everyone
More snow in the previous winter.
Why are you unsatisfied?
Travelling to Finland
-
Too long wait at the airport.
The luggage was lost in Amsterdam. (2)
Too long journey. (4)
The journey was really long.
The flight was awful.
The plane was very small, noisy and uncomfortable.
Charter flight was very full.
The flight had to return to Amsterdam and did miss the connections.
The luggage was lost in Helsinki (2)
Waiting for a long time at the airport, the change took 5 hours.
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Accommodation
-
The bedroom is very small, not enough glasses, TV and radio are poor.
The room was bought in advance, but still there were no room available.
The hut was poorly equipped
The hut is old.
The couch and living room are too small.
Hotel room was smaller than expected, but did get an extra room the next day.
The prices at hotels are expensive in comparison to Europeans.
Hotels are busy, no personal service.
The room was smaller than expected.
Restaurant
-
Poor quality of the food
There is no service at the restaurant waited the food for over an hour.
Food did not taste good. Too few restaurants.
Expensive, too expensive.
Too little alternatives and has to wait for too long.
Had to wait over on hour for the food.
Very bad tasting food.
Got the wrong pizza in the restaurant and the cloakroom service was too
expensive.
The quality of the food was not very good.
Salty food, pasta too soft and tasteless.
Food was expensive and did not taste very good.
Too expensive (5)
Food is not appropriate, too salty.
Was waiting for typical Lappish dishes. Only standard portions in restaurants.
Food in restaurants tastes bad and service is unfriendly.
Got food poisoning from the restaurant.
Price level of the restaurants is high.
Getting know the Scandinavian food is difficult.
Few restaurants. Little traditional dishes.
Problems with the service.
Not very many restaurants.
Would like to have service, not buffets (2)
The dish selection is narrow.
The taste of the food is not good, not much alternatives.
The quality and variety of the food is poor.
Having fun and good time
-
No events
Lone, no movies.
Nothing much to do at night.
People are not open.
Nothing organised.
No opportunities for having fun (2)
Would miss more nightlife.
No events.
Broke the wrist in the slope.
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-
Not enough to do for the children.
No magazines / newspapers in foreign languages at the hotel.
Sports activities
-
No sport opportunities, too small swimming pool (2)
No sport opportunities, a small swimming pool
Too long cross-county skiing routes.
Slopes in poor condition.
Programme services
-
No possibilities for diverse activities.
Activities expensive and too short.
Too short (2)
French is not spoken.
Not enough alternatives and everything was expensive.
Too little programme.
No events (2)
More information about what an indis-traveller can do and see.
There were no trips to Inari.
No information about the programme.
Internet service.
No cultural activities.
Not much English guidance.
Events
-
No events (6)
Nothing to do in the evenings. Children sleep and adults sit.
No information about the events (2)
Too few alternatives.
Not enough events (3)
Too little to do (2)
No activities.
Would like evening programme in the town.
It is too quiet.
Lack of information.
Ski tracks too far away from the hotel
Not enough programme for the children in the evenings.
The activities are not long enough.
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Q 40
Does this holiday destination miss some service you had expected?
Saariselkä
-
Movies and a bank
A bank
French skills
Wanted the see the Lapps and reindeer farming, the original source of livelihood.
Guidance for example to walking routes, does not know where can go.
A movie theatre (2)
Video about Finland (culture, food etc), which would be shown at the beginning of
the trip.
Guidance walking routes
A room for the club (ski club, something nice and cosy)
Better gymnasium.
Gymnasium is poor.
A reindeer race.
Events.
The organiser had no snowmobiles.
More concerts. Information about the weather conditions every day.
More concerts.
Information about the country
No bath tab
Sport equipment store.
Possibility to fix the snowboard.
The tracks were not cleared from snow after the storm.
There could have been more towels.
English or German newspapers.
Possibility for a museum visit in Ivalo, there are no bus connections.
The bus connections from the Ivalo airport are poor. Poor information at the
airport. Had to take a taxi from Ivalo and it was expensive.
Information about the country.
Trips to Inari
Winter swimming.
Bath tan, indoor shoes in the room, alarm clock and tissues.
Around the year Christmas shop.
A private sauna for the family.
Cultural activities.
The quality of downhill skies at the rental was poor.
More guidance to the city and to activities (2)
Swimming pool at the hotel.
A wider scale to music supply.
Has not found a spa yet.
A long journey to the shop.
Too few French-speaking people.
Escort service
Ounasvaara
-
Music, the restaurant should be open for later in the evenings.
Better bus connections to the centre.
A bus connection to the centre.
Sign to the cross-country ski routes, bus connections (3)
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-
Organised evening programmeTV channels are not relevant, not enough choices.
Evening programme (2)
Service on French language (2)
No service, but the place should be more in the middle of the nature. (2)
A whirl pool
News services (the was in Iraq) (2)
Getting to know the folklore, an ordinary Finnish life.
Iso-Syöte
-
Skiing in the open snow, not in tracks
Salla
-
Longer beds and skies, the Dutch are tall.
More alternatives for eating. Only one restaurant and one pub.
Poor traffic communications, it would be nice to take a bus for example to the
centre of Salla.
Ice-skating.
Transportation to Salla would be good. A bus connection from fjelds to centre.
A bus connection to Salla and Rovaniemi. Would like to go to Rovaniemi by bus,
a taxi is too expensive. The schedules in English.
Signs in English. Easy to find information on the Internet.
Public traffic communications to the near village are poor, for example.
Banks should be open later.
There should be rice in the restaurants.
Too few restaurants.
Puijo
-
More information for the tourists about everything.
Tahko
-
Poor public traffic, not many opportunities to rent skies.
A free lift for the beginners.
The standard of service at the hotel is poor.
A family sauna.
More products in the grocery store.
Cafés by the ski routes.
A quick info about the Finnish ski resorts to Russians.
A phone in the hut.
The barbeque in the hut was broken.
A dog-sledge ride.
The lightning and heating in the hut did not work.
Missed a fireplace and nice guest room.
Was not allowed to fish big fishes
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Riihivuori
-
Swimming pool
Luosto
-
No services in German.
German guidance was missing. Was missing especially the services for visually
handicapped. Discounts for visually handicapped in some services.
More sporting clothes in the hotel store and also elsewhere in region. Better
selection to the supermarket. (2)
The menu should be written in German.
Koli
-
The dishes and the saucepan in the hut's kitchen were poor
The foreground and doorstep were icy, did fell.
Too little information about the destinations in the Internet.
No swimming pool (2)
Himos
-
Had expected there to be Lapps in the destination
Laajavuori
-
Guidance and translations, generally the lack of those.
Ellivuori
-
Guided cross-country ski excursions.
Mustavuori
-
I did expect more programme.
Levi
-
Better information about the destinations, what and where (2)
The opportunity for childcare near the slopes.
No soaps, shampoo, indoor shoes. Too hot in the room.
More and different restaurants.
Chair lifts, lifts were closed (2)
Sappee
-
The changing room could be better. The road to Sappee must be renewed.
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Ylläs
-
Guided cross-country ski excursions.
Mustavaara
-
Cross-country ski rent.
Ruka
-
Swimming.
A playground for small children.
Harriniva
-
CNN or a German TV channel, where could follow the news
More evening programme.
Coffee should always be a part of the meal.
There should had been at least a lidded toilet in the Husky -safari
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Q 45
Was there any discomfort or negative aspect during this trip in Finland?
-
Q 47
Why does the trip meet your expectations poorly?
-
Q 51
Difficulties with snowmobiles, did not function properly.
Too many hills at the cross-country tracks. Should be tracks for beginners as
well, more even.
More information before travelling. Should have brought the own towels, but now
did not know about it.
The distances between accommodation and activities.
A snowshoe walk on ones own, not in a groupFinns drive very slowly.
Speed limits.
Map and the guidance signs were not good enough. The ski tracks were not
marked in the map.
Husky safari was good, but a similar one with reindeers.
The slopes were open only till 16 on Sunday.
No TV in English, do not know about the news. Everything was in Finnish; it
would be nice to have the news also in English.
Expensive airline tickets. Shops were closed on Sundays.
The tourist attractions open only for a short time, for example the Olavinlinna.
No TV channel or newspapers in Russian, no international channels.
At the spa hotel in Saariselkä the changing room door was broken. The showers
were not hot.
Contact with the police.
No TV programmes in German.
No discounts for visually handicapped, no TV programmes in German.
Did not get to know the local culture, lack of information (2)
Finnair's continuation flight connections are poor.
Too expensive in Finland
Why are you not planning to visit Finland again during the next five years?
-
Too expensive to come.
Too long journey.
Too little time.
Wants to travel to Slovakia and Austria.
No enough money.
Too old.
Too expensive (2)
Too expensive, unless the family is paying.
The price
Too much pollution and traffic in Rovaniemi.
Likes France
Too far away.
Always travels to France
Can winter travel in the Alps, and they are near.
France is the favourite destination.
No time.
Busy working, has no time to travel.
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Q 69
Which television channels do you usually watch? Other -group
The Netherlands
-
CNN (3)
MTV (3)
TMF (2)
Spanish TV
German TV
Belgian TV (2)
Germany
-
Eurosport (5)
CNN (3)
Arte (5)
MTV (3)
Viva (2)
VOX (2)
3 Sat (2)
DSF (2)
Phoenix
Premiere (3)
Bayerisches Fernscher
Kinderkanal
Kika
BBC
Great Britain
-
Digital TV
Manchester TV
MTV (3)
UK Style (2)
Sky 5
Eurosport (3)
E4
Extreme Sports Channel
Animal Planet
History Channel
Sky News
Italy
-
Music TV (3)
Teleplu
Nessuna
CH1
Rai Sat Art
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Japan
-
Satellite TV
Sky Public
Koala TV
Lable Channel
MBS, Sun TV
France
-
Animals
MTV
CNN
Channel 4
Arte
Satellite TV
Eurovision
Fun TV
Russia
-
NTV+ (3)
Eurosport (2)
EuroNews
HBT+ (2)
Spurt
JSTV
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Q 70
Which newspapers do you usually read? Other -group
The Netherlands
-
The local newspaper. (2)
De Gelderlander.
International Herald Tribune. (2)
Leeuwarden Courant.
Limburger.
Meppeler Courant.
Parool.
Rotterdam Dagblad.
Stem.
Germany
-
The local newspaper. (5)
Därmstädter Echo.
Hannover. (3)
HNA (local newspaper).
Kreis Anzeige. (2)
Kreis Franfurter Anzeige Sonntag Zeitung.
Köllner Stattanzeiger.
Stuttgartes. (2)
Per Stern (a special newspaper).
Rein Zeitung. (4)
Taz.
Thüring Allgemaine (2)
Augsburger Allgemeine (4)
Merkur (4)
Spigel (4)
Hamburger Wieder Abend (2)
Heidenheimer Zeitung (4)
Kreis Anzeigner
Weisbadener Tageblad
HZ (2)
Freie Presse (2)
Ostsee Zeitung (2)
Giesener Anzeiger
Berliner Zeitung
Morgen Post
Tagespiegel (3)
PNN (2)
Ringen Altzeitung
Merkesche Allgemeine
Die Rheinpfalz
NWZ
Nürnberger Zeitung (2)
Badisches Tagblatt
Ruhrnach Richten
Westdeutsche Zeitung (2)
Hamburger Abenblad (3)
Stern
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-
Neue Wütternberg Zeitung
Spectrum
Berliner Morgenpost (2)
Berliner Zeitung (2)
Euro Am Sonntag
Great Britain
-
The local newspaper. (3)
Local Argus.
Metro (3)
Spectator
Examiner
Observer (5)
Jersey Evening Post
Evening Standard
Financial Times (3)
Sunday Telegraphic
The News
Regional daily
Herold
Scotsman (2)
Glasgow Herald
British Evening Post
The Yorkshire Evening Post
The Educational Supplement
Italy
-
Prealpina
Ecorisverglio
Japan
-
The local newspaper.
Nikkan Sports.
Nikkan.
Tokyo. (5)
Toyaman -newspaper (2)
Chunichi (2)
Kyoto
Senken
Shimotsuke (2)
Microsoft News
Sakigake
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
22
_____________________________________________________________________________________________
France
-
Capital, Micro Hebdo.
Caunier International.
Independant.
L’Expass.
La Croix. (2)
La Montagne Centre France. (2)
Las Echos. (2)
Le Canard Enchaine. (3)
Le Monde Diplomatic.
Le Point Nouvel Obs.
Le Télégramme.
Metro, Vingt minut.
Paris – Nermandie.
Midi.
La Tribune
Financial Time
Süd Ouest (2)
La Provence
Libérté
Nice Matin
Danphiné Liberé
International Herald Tribune
Russia
-
Autopilot.
Cool.
Expert, Boss.
MK.
Moscow News. (3)
Tsas Pik (2)
Caravan
Moscow Times
Delo
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
23
_____________________________________________________________________________________________
Q 71
Which magazines do you usually read? Other -group
The Netherlands
-
Vorsten
Plus (2)
Pridge
Sport Week
Seventeen
Mono
Computer
Promotor
The Economist (2)
Flair
Fancy
AMWB Kamioen (2)
Nouvenu
De Groene Amsterdammer
VT Vonen
De Accuntant Carp
Buitenlandse Markten
Psychologic Magazine
Marie Claire Fietsblad
Carp
Beleggen
Germany
-
Outdoor
RtW (2)
Ratgeber
Ana
Finanztst
Mountain Magazine
TV 14
Vogue
CT
Foto
Natur und Cosmos
Tour
Modelleisen Gahner
Schonen Wohnen
Geo (4)
Motorrad Zeitung
PC Welt
RAD
Auto und motorsport
Elle
Nordis
Bild
Mennen Maniger Magazine
Juice
Foto International
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
24
_____________________________________________________________________________________________
Great Britain
-
Focus
The Economist (2)
Today´s Runner
Green Futures
Men´s Health (3)
House Beautiful
Swimming
Hello (4)
OK (2)
MCN
Auto sport (2)
Computer Weekly
Zest
Vogue (2)
Elle (2)
TNT
Moottoripyörä lehdet
Time Magazine
Max Power
Glamour
Auto Express (2)
Eve
TV and Satellite
New Scientist (2)
Uncle Red (2)
National Geographic
Prima
Canoo and Kajak
Horse & Hound (2)
Cycling Weekly (2)
Good Housekeeping
NOW
Marie Claire
BBC History
Pilot Today
Sound on the sound
Yachting Monthly
Health & Fitness
Italy
-
Qoi Touring
Airone
National Geographic
Domus
PC World
Newton
Interario e Viaggi
Il Mondo
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
25
_____________________________________________________________________________________________
Japan
-
Gill
Pen (2)
Aera (2)
Saita
Medical Technologies
Hanako
Anan (2)
Sapio
Brutus
Vartene
Ginza
Figaro
Nikkei Business (2)
Newton
Chuchu
France
-
Tele poche
Psychologies
Marie Claire
Paris Normandie
VTT Mag
Les Innockupilles Magic
Ma Maison
Joice stig
Chend Magazine
Diapason
Femme Actuelle
Historia
Maisons et decoratons
Que cfoisir
Le Monde (2)
Entrevoe
FHM
Télé star
La Recherche
Nice Matin
Studho
Fa M’Interesse
Foto Journal
The Economist
Best
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
26
_____________________________________________________________________________________________
Russia
Q 72
Typuct
Men´s Health
F1
Octopus
GQ
Mezonin
Shape (2)
XXL
Igromania
Vlast
Boards
Liza
FHM
Geo (4)
Neva
Top Manager
Sport
Expert
Elle
Which radio channels do you usually listen to? Other -group.
The Netherlands
-
Arrows (2)
Belgium Radio
Ö3 Austrian cannel
Radio 4 (2)
Germany
-
HR 1 (2)
HR 2 (3)
HR 4 (3)
Bayern 1 (4)
Bayern 4 (4)
Bayern 5 (5)
FM 4
CRS 3
WDR 2 (5)
WDR 5 (2)
Music kanal (2)
Radio Flora (2)
Oldie FM (2)
RPR (2)
Sunshine Live
Antenne Thüringen
Deutchland Funk (3)
SWR 1 (3)
Radio Klassik (3)
100.5
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
27
_____________________________________________________________________________________________
-
Radio HH
Radio FFH
SFB 1 (2)
Delta Radio (2)
DLF (2)
Radio 1 (5)
ORB (2)
SR 1
Antenne MV (3)
NDR 1
Radio 7
MDR Life
RHS (3)
Radio Branderburg
NDR 1
NDR 4
Radio 3
Nürnberg Rundfung
FSK 93,0
Radio Berlin
Brocken
Great Britain
-
LBC (3)
Mark Radio
Radio 2 (2)
Southern FM
Pirate FM (2)
Power FM
Calaxy
Essex FM
Vibe FM
Jersey 103
Ocean FM
Que 103
Fox FM
Wave 105.2 (2)
Island FM
KMFM
Italy
-
Radio Populare (2)
Radio Italy
Radio 24
Anni 60
Kiss (3)
Radio Capital
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
T-5171
Foreign Tourists on a Snow Holiday in Finland – Personal interviews 2003
28
_____________________________________________________________________________________________
Japan
-
Radio Setagaya
FBS
L- Station
Yokohama
France
-
Radio Latina
Rire et chansons (2)
Champagne FM
Move
Jet FM
Sud Radio (2)
Radio Classique (3)
Couleur 3 (2)
Chante France
Odis
France Inter
Russia
-
Sputnik
Ultra (3)
Vertikal
Monte Carlo (2)
Radio 7
Classica
Silver Rain
BBC
Svoboda
_____________________________________________________________________________________________
Taloustutkimus Oy 2003 lv
Vertical percentage figures
VERTICAL PERCENTAGE FIGURES
(Percentaged vertically, “VER %”)
Taloustutkimus Oy 3.1.2000 tpi
INSTRUCTIONS FOR READING THE TABLES/VERTICAL PERCENTAGE FIGURES
==============================================================================
TALOUSTUTKIMUS OY 20000125 14:13:20
TYÖ 9613.00
TAULUKKO 31025 ca VER %
==============================================================================
(T-test has been applied. * = A significant difference from rest of the sample at 95 % confidence level)
Lip pomade research
Unweighted
Total (.000)
Total
n=
N=
Sex
Age
Female Male
15-19
years
20-24
years
25-29
years
30-39
years
40-74
years
4 98
299
109
353
97
335
194
767
506
2107
1 1004 3 518 486
2 3862 1941 1920
When do you use lip pomade
I use lip pomade...
- only in winter
- only in summer
- all year
Does not use at all
Does not know
Uses lip pomade
Unweighted
Total (.000)
65
28
1
37
33
1
n=
N=
7 676
8 2580
5 83*
27
0*
55*
17*
1*
435
1620
48*
29
1*
18*
50*
2*
241
961
82*
24
57*
16*
3*
84
253
77*
28
48*
22*
2
6 78*
27
1
49*
22*
-
84
277
76
260
76*
35*
1
40*
23*
1*
146
587
55*
27*
1
28*
43*
2
286
1204
Which of the following habits
describesyour usage of lip pomade
I use lip pomade...
- when taking outdoor exercise
- as a part of the make-up
- protection at night
- daily habit
Does not know
54
7
12
33
11 9
49* 9 61*
10*
1*
14*
8*
41*
19*
5*
15*
33*
11*
9
53*
4*
38*
5
15
47*
4*
62*
13*
16*
30
5*
57
8
12
24*
13*
58*
4*
11
10 31*
10
T-test has been used in the tabulations. T-test tests, for each table element, whether the figure
differs from that of the residual group by more than the share of random fluctuation at the 95 %
significance level. (*) next to the figure shows that the difference is significant.
1
Sample size/actual number of respondents
2
Population in thousands
3
Actual number of female respondents
4
Actual number of respondents aged 15-19 years
5
83 % of women use lip pomade
6
78 % of aged 25-29 years use lip pomade
7
Actual number of respondents who use lip pomade (= new radix)
8
Weighted amount of respondents who use lip pomade (.000)
9
61 % of men who use lip pomade, use it when taking outdoor exercise
10
31 % of aged 40-74 years who use lip pomade, use it as a daily habit
11
9 % of those who use lip pomade does not know or does not want to tell their method of use
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101104
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
45
165
258
240
Other
adult
house
hold
193
9. Which sources of information
did you use when you were
planning this trip
Previous trips to Finland
Recommendations from
friends/relatives
Travel agency
Articles, books, radio or TV
programmes about Finland
Information about Finland
on the Internet
Advertisements/brochures on Finland
Travel fair/some other event
related to Finland
Other
Dk/no answer
30
25*
34*
22
24*
35*
34
31
36
24*
27
37*
32
27
39
25
42
28
37
39*
24*
27
42
27
32*
18*
40
31
51*
24
62*
35*
38
24
45*
25
33*
27
41
14
15
14
14
15
14
14
11
18
20*
14
13
10
36
35
36
46*
40
37
28*
33
18*
38
41*
30*
34
20
20
20
16
19
20
25
21
11
21
16*
19
25*
1
7
1
1
8
1
1
7
0
1
7
-
3*
7
1
10
1
2
6
0
1
9
0
2
4*
1
4
7
3
5
5
8
9*
3
4
8
10
19
18
23
8
2
2
7
0
11
22
18
26
6
2
2
5*
-
9
18
18
21
9
2
1
9*
0
5
4
5
5
7
15
19
24
11
8
7
0
1
10*
0
1
7
-
3*
1
2
2
-
4
8
4
8
4
9
1*
5
2
-
7*
8
3
5
2
7
9
30*
20
14*
8
7
-
8
24*
23*
21
3*
1
1
6
-
11
14*
16
22
9
2
3
11*
0
6
17
15
30
8
1
1
10
-
15
18
17
24
11
4
3
2*
-
11
18
18
36
11
2
2
-
15*
28*
18
12*
8
1
1
2*
-
9
18
24*
24
9
2
5
0
9
16
11*
28*
7
3
3
15*
-
6
4
6
3
5
6
7
5
6
3
1*
3
2
-
6
5
5
4
5
5
4
3
6
15
17
25
10
8
9
0
7
15
20
23
12
8
6
-
7
11
28*
20
11
7
7
-
8
17
20
25
8
6
6
0
8
15
19
19*
13
7
7
-
6
16
16
25
12
10
6
-
5
12
15
30
8
12
13*
-
2
16
18
29
20
9
4
-
8
24*
19
18*
7*
8
5
-
5
11*
22
23
12
10
7
-
6
15
17
25
12
8
6
-
8
11
16
27
13
6
11*
1
26
6
25
4*
27
7*
30
6
25
8
28
5
31
6
23
1*
11*
7
22
5
23
7
36*
9*
21
1*
22
6
4
1
2
44
20
6
3
2
2
46
24
6
4
1
1
42
23
16*
3
2
2
33*
23
7
4
3*
3
36*
24
4
5
1
1
44
24
4
1
1
1
43
22
2*
3
3
56*
11*
4
2
67*
19
12*
4
3
3
45
22
2*
4
2
2
46
24
5
5
1
1
34*
23
6
1*
1
2
51*
10. When did you make the
reservation for this trip
0 - 7 days before travelling
8 - 14 days before travelling
15 days to one month
before travelling
1,1 - 2 months before travelling
2,1 - 3 months before travelling
3,1 - 6 months before travelling
6,1 - 9 months before travelling
9,1 - 12 months before travelling
More than a year before travelling
We came by car
Dk/no answer
8
18
20
26
6
2
3
5
-
11. When did you start planning
this trip
0 - 7 days before travelling
8 - 14 days before travelling
15 days to one month
before travelling
1,1 - 2 months before travelling
2,1 - 3 months before travelling
3,1 - 6 months before travelling
6,1 - 9 months before travelling
9,1 - 12 months before travelling
More than a year before travelling
Dk/no answer
12. While planning this trip,
did you also consider...
Other ski/winter holiday
resorts in Finland
Ski resorts in your own country
Ski/winter holiday resorts
in other countries
A city holiday
A beach holiday
A cruise
Other
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102104
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
52
Japan France
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
9. Which sources of information
did you use when you were
planning this trip
Previous trips to Finland
Recommendations from
friends/relatives
Travel agency
Articles, books, radio or TV
programmes about Finland
Information about Finland
on the Internet
Advertisements/brochures on Finland
Travel fair/some other event
related to Finland
Other
Dk/no answer
30
20*
51*
24
15*
7*
5*
64*
43
67*
72*
3*
27
39
24
39
31
40
30
39
37
48
18*
57*
15*
48*
34*
19*
18
36
25
31*
29
23*
28
46*
14
31*
13
9*
13
15
14
6*
7
10*
9
17*
36
46*
37
51*
23*
35
30
21*
34
34
26
38
20
30*
16
22
13
20
22
13*
20
17
12
22
1
7
1
4
-
1
7
1
2
7
-
4
10
-
1
1
1
19*
2
1
3*
-
9
-
1
4*
1
1
7
-
2
9*
1
4
7
1*
3*
4
6
1*
8
8
10
3
4
1*
2*
10*
15*
7
11
5
8
9
14*
3
5*
10
19
18
23
8
2
2
7
0
8
19
15
45*
9
1*
-
9
9*
29*
24
13*
2
3
1*
-
8
15
18
25
13*
6*
5*
1
13
25
21
10*
13
-
16*
39*
19
15*
2*
1
-
8
29*
22
34*
2*
2
1
-
10
13*
5*
6*
2*
39*
-
16
23
7*
11*
11
14
-
8
15*
15
24
8
2
3
14*
-
13
7*
17
14
1*
23*
-
10
23*
21*
25
8
2
1
1*
0
5
4
9
2
6
4
1*
3
4
1*
1*
2*
1*
13*
13*
16*
5
6
6
12*
12*
3*
3*
7
15
19
24
11
8
7
0
2*
15
12*
29
16
7
9
-
5
4*
20
18
15
16*
13*
-
6
15
16
24
15
8
11
-
6
12
25
25
10
12
8
-
8
20
27*
21
9
6
5
1
6
14
21
40*
9
5
2*
-
12*
24*
17
12*
4*
4*
1*
-
9
30*
7*
16
11
7
-
5
15
13*
22
11
12*
9
-
13
12
19
20
4*
3*
6
-
7
14
23*
25
12
7
6
0
26
6
21
-
25
8
19*
1*
15*
21*
23
1*
14*
11*
54*
6
43*
9
37*
3*
46*
7
17*
7
22
6
4
1
2
44
12*
5
2
3
2
62*
16*
3
5
1
1
54*
36*
3*
4
48
25
4
10
6
4
33
26
19*
1
2
5*
34*
22
2*
4
1
1
51
21
6
3
1
2
20*
27
5
9
2
27*
18*
2*
3
1
1
44
25
6
3
1
4
26*
24
8*
4
2
2
46
10. When did you make the
reservation for this trip
0 - 7 days before travelling
8 - 14 days before travelling
15 days to one month
before travelling
1,1 - 2 months before travelling
2,1 - 3 months before travelling
3,1 - 6 months before travelling
6,1 - 9 months before travelling
9,1 - 12 months before travelling
More than a year before travelling
We came by car
Dk/no answer
11. When did you start planning
this trip
0 - 7 days before travelling
8 - 14 days before travelling
15 days to one month
before travelling
1,1 - 2 months before travelling
2,1 - 3 months before travelling
3,1 - 6 months before travelling
6,1 - 9 months before travelling
9,1 - 12 months before travelling
More than a year before travelling
Dk/no answer
12. While planning this trip,
did you also consider...
Other ski/winter holiday
resorts in Finland
Ski resorts in your own country
Ski/winter holiday resorts
in other countries
A city holiday
A beach holiday
A cruise
Other
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101105
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Considered other places
in Finland
n=
Total
Sex
Female
225
94
Himos
Levi
Luosto
Pyhä
Ruka
15
23
4
4
16
17
31*
7
4
15
Ylläs
Ounasvaara
Salla
Laajavuori
Kemi
26
4
1
1
0
29
6
-
Ivalo
Koli
Messilä
Vuokatti
Tahkovuori
1
4
1
4
4
2
2
2
1
1*
0
1
3
1
2
2
12
1
2
3
3
3
1
7*
Male
131
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
26
53
72
43
26
5
37
60
87
41
14
18*
2
3
16
15
27
4
12
17
34*
8
4
15
17
17
7
1
15
12
16
16
12
27
4
12
23
20
20
20
-
11
27
3
8
16
12
30
8
2
10
16
15*
2
2
15
22
27
5
5
24
24
3
2
2
1
4*
12
4
4
32
6
2
-
31
4
1
-
23
-
31
4
4
4
-
20
-
27
5
3
5
3
30
5
2
-
20
3
-
34
5
2
-
5
1
5
7*
8
4
8
4
2
6
1
7
5
2
5
5
7
8
-
-
3
3
-
2
3
2
2
1
2
16*
15
4
4
2
9
3
1
4
3
11
2
2
5
12
4
4
15
20
40
5
5
8*
11
5
2
2
20
2
1
1
1
13
20
49
61
33
25
5
32
58
58
45
13. Which other Finnish ski/winter
holiday resorts did you consider
Mustavaara
Ylämylly
Saariselkä
Äkäslompolo
Olostunturi
Other
Dk/no answer
Considered ski resorts
in other countries
n=
117
1
9*
1
3
9*
2
2
5
2
2
5
2*
193
76
Sweden
Norway
Austria
Italy
France
30
24
24
13
21
38*
22
20
17
22
24*
26
27
10
20
35
30
30
30
33
31
16
10
16
18*
15*
31
11
20
36
27
24
18
27
36
24
20
28*
20
40
40
20
-
41
13
28
13
25
24
21
22
12
28
29
26
34*
14
22
29
36
11*
13
7*
Germany
Andorra
Spain
Great Britain
USA
2
11
2
1
9
1
8
3
1
8
3
13
2
9
10
20
5
-
6
2
6
2
16
16*
6
3
9
4
8
8
-
20
6
3
3
3
-
14
7
3
12
2
16*
11
4
9
Canada
Switzerland
Chech
Slovak
Iceland
13
5
1
2
3
12
7
1
5
14
4
3
1
-
14
4
6
15
3
5
-
15
9
3
3
12
8
4
20
20
-
6
6
-
10
3
2
14
5
5
-
20
7
2
9*
Russia
Other
Dk/no answer
1
7
8
1
6
5
6
7
6
4
12
-
3
2
10
3
9
14. Which other countries’
ski resorts did you consider
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102105
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Considered other places
in Finland
n=
Total
Country
The Germany Great Italy
Nether
Britain
lands
225
24
38
30
8
Himos
Levi
Luosto
Pyhä
Ruka
15
23
4
4
16
8
21
4
25
26
8
5
26
23
3
13
13
25
38
Ylläs
Ounasvaara
Salla
Laajavuori
Kemi
26
4
1
1
0
29
8
13
-
42*
11
-
60*
3
-
Ivalo
Koli
Messilä
Vuokatti
Tahkovuori
1
4
1
4
4
4
4
-
3
3
-
0
1
3
1
2
2
12
4
33*
11*
5
11
3*
193
14
Sweden
Norway
Austria
Italy
France
30
24
24
13
21
Germany
Andorra
Spain
Great Britain
USA
Japan France
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
23
18
84
19
101
32
80
4
57*
17*
4
9
6
11
6
6
11
35*
15*
1*
4
10*
21
16
16*
16
18
19
3
2
17
31*
22
3
22
4*
29
8
3
10
-
39
4
4
11
11
11
-
8*
-
37
5
-
30
4
1
-
13*
-
26
8
1
3
1
-
-
-
-
1
11
1
8*
12
-
16*
3
3
3
1
1
-
3
7
13
13
-
6
11*
28
1
2
1
13
21
1
4
2
4
1
11
3
3
3
3
3*
1
4
20*
24
56
13
25
28
33
12
50
17
115
14
43
7
43
50*
17
25
29*
21
13*
23
30
25*
30*
31
38
15
23
68*
52*
8*
12
8
29
21
7*
27
12*
42*
15
42
25
17
8
25
28
20
32
12
16
41
41
35
12
18
28
24
20
14
23
2
11
2
1
9
-
4
-
21*
4
25*
-
4
12
4
4
-
6
27*
3
-
8
17
6*
16
6*
2*
12
6
1
10
1
1
11
Canada
Switzerland
Chech
Slovak
Iceland
13
5
1
2
3
7
7
-
8
-
20
7
5
-
12
8
36*
7
-
3
3
9
-
8
-
8
6
4
-
6
6
6
-
17
5
1
4
Russia
Other
Dk/no answer
1
7
7
-
13
4
8
4
21*
-
17
2
-
1
9
13. Which other Finnish ski/winter
holiday resorts did you consider
Mustavaara
Ylämylly
Saariselkä
Äkäslompolo
Olostunturi
Other
Dk/no answer
Considered ski resorts
in other countries
n=
2
3
1
7*
9*
14. Which other countries’
ski resorts did you consider
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101106
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
16. What kind of holidays have you
made in the past three winter
seasons
None
A city holiday
A beach holiday
A snow holiday
A winter holiday
A cruise
A spa
Other
Dk/no answer
Snow/winter holiday
16
17
22
44
21
2
9
8
1
n=
499
17
18
22
39*
19
1
11
9
2
196
14
16
23
48*
22
3
7
8
1
303
14
25*
17
44
16
9
6
2
21*
20
20
47
13*
1
8
6
0
46
113
30
28
17
15
11
54
7
26
9
26
2
28
35
25
22
5
43
5
22
19
19
-
87
215
28
48
14
29
2
43
7
40
25
29
-
20
49
18
33
4
40
10
40
37
32
1
12
15
27*
47
24
2
9
6
0
165
15
14
17
43
20
1
7
10
-
16
13
23
38
35*
6*
11
12
3
13
20
29
40
22
7
11
22*
4
15
25*
22
40
21
2
8
13*
2
81
68
25
89
19
35
32
22
5
38
2
20
19
21
1
26
38
28
28
3
29*
7
21
19
16
3
4*
52
20
20
32
4
8*
24
12
8
28
36
18*
13*
7
47
10*
17
21
24
1
15
15
28*
47
21
3
8
8
0
154
15
13*
21
52*
18
0*
6*
4*
0
152
17
18
17*
35*
24
3
14*
9
2
103
17. If you think about your last
snow/winter holiday trip, which
of the following adjectives
describe the reasons you choose
a holiday destination
Traditional
Peaceful
Familiar
Safe
Trendy
Active
Exotic
Clean
Unique
New
Dk/no answer
Total
25
36
26
23
5
43
4
21
18
18
2
n=
858
23
38
25
25
4
43
5
20
22*
19
2
372
26
35
27
22
5
43
4
22
15*
18
2
485
25
36
28
25
4
49*
3
23
18
16
2
256
138
115
45
165
25
38
27
17*
5
40
3
21
21
16
1
258
21
37
32
31*
4
47
3
26
12*
15
1
240
27
34
24
30
3
38
5
20
18
23
5*
193
18. Which of the following
adjectives describe this snow
holiday in Finland
Traditional
Peaceful
Familiar
Safe
Trendy
Active
Exotic
Clean
Unique
New
Dk/no answer
21
49
21
34
3
40
9
36
33
29
1
21
47
20
36
1*
40
8
33
37*
33*
-
22
51
21
32
4*
41
9
38
31*
26*
1
19
51
23
33
3
46*
7
37
31
27
-
14*
46
21
37
36
12
36
36
28
1
31*
49
24
33
3
37
8
29
35
28
1
27
47
27
40
4
29
9
18*
38
40
2
21
45
15*
28
3
47*
13
32
30
31
1
22
51
19
28*
2
40
6
33
39*
30
0
18
48
23
39*
4
42
10
42*
30
25
-
26
51
25
38
1
34*
7
34
33
33
1
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102106
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
52
98
125
17
22
27
48
14*
1
2*
11
1
19
12
38*
50
12
4
4
-
24*
23
8*
24*
10*
31*
6
1
16
16
23
54*
6*
3
2*
7
1
89
30
32
72
27
37
19
28
3
54*
4
34*
27*
22
2
47*
20*
20
3*
7
53
3*
3*
-
13
13*
41
31
3
31
3
31
9
13
9*
38*
36
24
10*
4
14*
10*
10*
19
15
1
52
98
6*
25*
15
12*
40
8
23*
37
46*
-
26
33*
40*
53*
1
21*
8
57*
23*
4*
1
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
16. What kind of holidays have you
made in the past three winter
seasons
None
A city holiday
A beach holiday
A snow holiday
A winter holiday
A cruise
A spa
Other
Dk/no answer
Snow/winter holiday
n=
16
17
22
44
21
2
9
8
1
22
15
19
32*
22
1*
3*
4*
499
57
25
36
26
23
5
43
4
21
18
18
2
18
39
23
16
11
51
2
19
26
28
5
858
116
7*
21
30*
45
40*
6*
23*
19*
1
104
11
9*
16*
53*
31*
2
3*
1*
-
114
7
20
34
43
25
2
2*
5
2
27
11*
11*
19
54*
35*
4*
9
11
-
206
9
20
25
54
33*
3
6
6
1
50
20*
20*
24
38*
11*
1
9
7
2
224
17. If you think about your last
snow/winter holiday trip, which
of the following adjectives
describe the reasons you choose
a holiday destination
Traditional
Peaceful
Familiar
Safe
Trendy
Active
Exotic
Clean
Unique
New
Dk/no answer
Total
n=
23
50*
21
30
2
33*
5
8*
25*
17
1
151
157
125
18*
33
38*
30
5
59*
4
35*
4*
20
-
157
30
44
33
44*
11
52
15*
26
22
15
-
44
20*
49*
30
32*
4
42
3
24
19
17
2
275
16
34
32
24
70*
4
34*
16
18
-
69
29*
25*
22
15*
5
38*
4
16*
16
20
3
476
18. Which of the following
adjectives describe this snow
holiday in Finland
Traditional
Peaceful
Familiar
Safe
Trendy
Active
Exotic
Clean
Unique
New
Dk/no answer
21
49
21
34
3
40
9
36
33
29
1
20
54
13*
29
4
66*
7
31
53*
41*
-
20
52
24
37
4
30*
11
19*
32
20*
1
26
66*
17
36
3
50*
8
52*
42*
41*
1
28
42
8*
17*
1
12*
14*
21*
46*
46*
1
16
47
27*
39
4
56*
6
41
8*
16*
-
18
52
18
36
7
48
5
45
30
27
2
18
60*
31*
41*
4
45
5*
35
27*
16*
0
22
41
26
32
3
64*
9
38
12*
16*
1
23
44*
15*
30*
2*
34*
11*
35
40*
39*
0
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101107
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
19. Which of the following
activities have you participated
during this trip
(Downhill) skiing
Cross-country skiing
Snowboarding
A snow-mobile safari
A reindeer-sledge riding
A dog-sledge riding
A walk in the nature
A camp fire in the nature
Visited spa
Gone to the sauna
Dk/no answer
Had (downhill) skied
35
35
10
38
29
35
48
21
11
66
2
n=
25*
37
25*
34
26
23*
44
13*
9
66
-
33
29*
14*
46*
33
37
50
21
10
69
0*
22
71
31
35
22
5
2
3.93
5
35
29
27
34
35
36
22
23
18
4
6
14
3
1
3.95
3.92
3.81
0.02 -0.01 -0.12
2*
6*
5
32
28
24
7
4
3.81
-0.12
4
32
35
26
5
1
3.95
0.01
2*
31
41
18
4
4.06
0.13
6
27
36
14
5
4.00
0.07
18*
20
40
20
4.00
0.07
20
31
29
33
25*
21
29
6
10*
6*
3
3.80
3.71
-0.13 -0.22
4
4
35
23
41*
35
18
26
3
2
4.11
3.92
0.18 -0.01
2
14*
30
29
25
10
2
3.79
4
32
30
27
6
2
3.87
0.08
3
28
29
25
12
2
3.75
-0.05
5
14
32
27
23
3.38
-0.41
5
31
24
27
11
3
3.72
-0.07
4
33
32
22
10
2
3.86
0.07
2*
29
25
35
6
3.82
0.02
4
23
36
18
5
3.89
0.10
18*
20
40
20
4.00
0.21
20
23
27
37
25
17
28
13
14
6*
1
3.60
3.65
-0.19 -0.14
4
5
35
30
25
9
1
3.91
0.11
1*
27
28
29
11
2
3.70
4
31
29
28
7
2
3.83
0.13
3
24
27
30
13
2
3.62
-0.08
5
14
27
27
27*
3.29
-0.42
5
31
20
9*
31
25
41
26
43*
23
9
8
5
2
5
3.81
3.59
3.56
0.11 -0.11 -0.15
2*
4
18*
20
40
20
4.00
0.30
20
19
27
33
25
23
29
15
13
6*
1
3.46
3.67
-0.24 -0.04
4
5
30
23
30
21
30
35
9
7
1
3.81
3.70
0.11 -0.00
1*
14*
48
34
9
4
1
4.28
4
50
35
9
3
1
4.34
0.06
3
47
33
9
5
2
4.24
-0.04
4
36
36
14
5
5
4.00
-0.28
5
303
30*
34
7*
40
35*
37
52*
22
12
64
1
112
39*
35
12*
36
24*
33
45*
21
10
68
2
191
51*
30
8
39
28
36
47
22
13
70
1
131
37
39
5*
39
25
36
46
25
12
67
2
19*
43*
3*
30*
28
36
55
24
7
63
3
51
22
11*
51*
20*
31
31
44
16
11
42*
11*
32
35
11
38
28
29
44
18
10
62
2
31
38
7
44*
33
42*
51
23
12
69
1
5
52
79
53*
28*
16*
31*
23*
28*
45
22
14
70
1
128
22*
40
5*
38
31
38
51
21
6*
64
4*
43
20. What is your opinion about the
slopes in this ski resort
compared to your expectations
Diversity of the slopes
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
Length of the slopes
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
26
28
33
3.92
0.13
14*
Height of the slopes
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
34
18*
28
13
3
3.71
0.00
4
Condition of the slopes
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
42
38
6
10*
4.18
-0.10
4
50
36
9
3
2
4.30
0.02
1*
61*
27
6
2
4.51
0.23
4
50
18
18
4.37
0.09
14
40
20
20
3.25
-1.03
20
42
44
8
2
4.32
0.04
4
46
30
10
8
4.22
-0.06
6
52
47
34
26
8
12
2
7
2
2
4.33
4.15
0.05 -0.13
1*
7
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102107
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
52
98
157
44
275
69
476
17*
33
15
31
25
23
42
23
4*
65
2
12*
30
7
28*
42*
33
44
7*
9
54*
2
14*
41
5*
74*
53*
66*
54
27
2*
69
1
9
12
17
44
22
33
4.11
0.18
-
33
33
25
8
3.92
-0.01
-
12*
47*
24*
18*
2.53
-1.40
-
48*
33
14*
1*
4.33
0.40
3
27
50
14
4.15
0.22
9
40*
33
17
3
1
4.16
0.23
6
47*
20*
30
34
16
31*
2
9*
3
4.27
3.59
0.34 -0.34
5
2
32
27
23
9
3.90
0.11
9
36
34
21
4*
1
4.04
0.25
4
44*
20*
28
24
16
34*
5
16*
2
2
4.12
3.45
0.33 -0.34
5
3
19. Which of the following
activities have you participated
during this trip
(Downhill) skiing
Cross-country skiing
Snowboarding
A snow-mobile safari
A reindeer-sledge riding
A dog-sledge riding
A walk in the nature
A camp fire in the nature
Visited spa
Gone to the sauna
Dk/no answer
Had (downhill) skied
n=
35
35
10
38
29
35
48
21
11
66
2
43
39
9
72*
46*
53*
61*
31*
2*
69
5*
13*
66*
4*
27*
16*
29
47
36*
15
70
3
48*
22*
13
31*
30
39
38*
15*
20*
58*
1
303
50
20
76
75*
15*
16*
10*
2*
3*
48
10*
15
77*
-
118
50*
18*
16
27
25
32
55
14
7
68
2
22
43*
44*
8
26*
17*
26*
47
21
13
75*
2
117
62*
23*
16
22*
1*
6*
45
16
17
77*
1
43
27*
32
9
48*
39*
43*
48
23
8*
60*
2
128
20. What is your opinion about the
slopes in this ski resort
compared to your expectations
Diversity of the slopes
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
31
35
22
5
2
3.93
5
18*
26
26
14*
4
3.45
-0.48
12*
25
50
15
5
4.00
0.07
5
21*
45*
28
3
3.88
-0.05
4
30
29
25
10
2
3.79
4
20
18*
24
22*
2
3.37
-0.42
14*
30
50*
15
4.16
0.36
5
26
32
32
7
3.81
0.02
4
22
44
11
22
3.67
-0.13
-
25
33
42
3.83
0.04
-
6*
41
35*
18*
2.35
-1.44
-
42*
31
20
4*
1
4.10
0.31
2*
27
28
29
11
2
3.70
4
18
14*
30
22*
2
3.28
-0.42
14*
30
35
25
5
3.95
0.24
5
21
34
36
5
3.74
0.04
4
22
22
33
22
3.44
-0.26
-
42
25
33
4.08
0.38
-
6*
35
41*
18*
2.29
-1.41
-
36*
18
31
32
24
27
6*
14
1
3.98
3.60
0.28 -0.10
2*
9
32
31
25
8
1
3.88
0.18
4
44*
19*
21
25
23
35*
5
16*
2
2
4.05
3.44
0.35 -0.27
5
3
48
34
9
4
1
4.28
4
48
38
2*
2
2
4.39
0.11
8
60
25
5
5
4.47
0.20
5
50
8*
8
17
17*
3.58
-0.69
-
47
53
4.47
0.19
-
58*
31
7
1*
1
4.48
0.20
3
54
28
9
5
4.35
0.08
3
56
28
7
2
2
4.39
0.11
5
Length of the slopes
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
Height of the slopes
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
Condition of the slopes
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
33*
33
34
44
18*
22
11*
3.93
4.11
-0.35 -0.17
4
-
59
27
5
5
4.48
0.20
5
39*
41*
10
4
2
4.15
-0.13
3
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101108
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Had (downhill) skied
n=
Total
Sex
Female
Male
Age
15-24
years
303
112
191
43
29
16
7
3
4.04
3
43
30
17
5
3
4.07
0.03
2
42
28
15
8
3
4.03
-0.02
4
27
23
41*
5
3.71
-0.33
5
56
29
10
2
0
4.42
3
62
26
8
3
4.49
0.07
2
53
30
10
2
1
4.38
-0.04
4
41
32
14
9
4.10
-0.33
5
54
33
8
1
4.46
5
57
30
7
2
4.48
0.02
4
52
34
8
1
4.44
-0.01
5
64
23
5
2
0
4.57
5
65
23
5
2
4.59
0.02
4
64
24
5
2
1
4.56
-0.01
5
22
25-34
years
35-44
years
45-54
years
71
131
51
55-64
years
22
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
79
128
Other
adult
house
hold
5
52
43
49
27
16
6
4.16
0.12
2
45
14
60
14
20
14
4.05
3.75
0.01 -0.29
14*
20
40
33
17
4
2
4.10
0.06
4
33*
27
25*
8
4
3.80
-0.24
4
52
31
14
4.39
-0.03
3
60
61
31
22
5*
12
3
2
2
4.48
4.40
0.06 -0.02
1*
2
59
20
18
40
9
20
4.58
4.00
0.16 -0.42
14*
20
48
35
10
4
4.32
-0.10
4
59
24
13
4.49
0.07
4
57
30
8
3
1
4.41
-0.01
1*
56
26
9
2
4.45
0.03
7
41
27
18
5
4.15
-0.31
9
51
35
10
1
4.39
-0.07
3
54
36
6
1
4.48
0.02
3
61
27
6
2
4.53
0.07
4
59
23
5
4.63
0.17
14
40
40
4.50
0.04
20
50
31
10
2
4.40
-0.06
8
46
38
10
4.38
-0.08
6
59
31
5
2
4.50
0.04
2*
56
30
7
4.53
0.07
7
50
32
9
4.35
-0.22
9
61
25
8
1
4.51
-0.06
4
66
24
5
2
4.59
0.02
3
71
20
4
2
4.63
0.06
4
68
14
5
4.74
0.16
14
40
40
4.50
-0.07
20
67
19
4
2
4.65
0.07
8
54*
28
9
1
4.47
-0.11
8
70
60
22
26
5
1
7
1
4.63
4.50
0.05 -0.07
2*
7
20. What is your opinion about the
slopes in this ski resort
compared to your expectations
Comfort of the ski lifts
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
45
31
11
8
1
4.13
0.09
3
42
31
14
9
3
4.01
-0.04
1*
49*
42
32
21
10*
12
6
12
2
7
4.22
3.85
0.18 -0.19
1*
7
Quickness of getting to the lift
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
Expertise of the lift staff
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
Friendliness of the lift staff
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102108
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Had (downhill) skied
n=
Total
Country
The Germany Great Italy
Nether
Britain
lands
76
9
Japan France
303
50
20
12
43
29
16
7
3
4.04
3
36
28
20
10
3.96
-0.09
6
45
25
20
5
4.16
0.11
5
56
29
10
2
0
4.42
3
62
28
4
4.62
0.20
6
40
35
20
4.21
-0.21
5
53
28
12
4
4.34
-0.08
4
22*
58
56
8
22
17
8
8
4.00
4.00
-0.42 -0.42
-
54
33
8
1
4.46
5
36*
40
38
50
14
5
4.25
4.32
-0.21 -0.14
12*
5
51
34
8
1
4.43
-0.03
5
22*
42
56
33
22
8
8
4.00
4.18
-0.46 -0.27
8
64
23
5
2
0
4.57
5
54
28
2
2
4.56
-0.01
14*
49*
22*
67
34*
78*
8
8
4
8
8
4.35
4.22
4.27
-0.23 -0.35 -0.30
5
8
17
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
118
22
117
43
128
20. What is your opinion about the
slopes in this ski resort
compared to your expectations
Comfort of the ski lifts
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
24*
25
21
18*
8*
3.40
-0.65
4
44
33
22
4.22
0.18
-
25
18*
17
65*
42*
12
6
17
3.33
3.94
-0.71 -0.10
-
63*
28
7*
1*
4.54
0.50
2
45
32
14
5
4.24
0.19
5
53*
26
13
3*
3
4.28
0.24
3
58*
28*
26
32
9
20
13*
2
4
4.44
3.69
0.39 -0.36
5
2
59
24
18
4.41
-0.01
-
61
29
6
3
4.51
0.09
2
64
27
5
4.62
0.20
5
61
25
12
4.50
0.08
3
63
21
5
7
4.46
0.04
5
49*
34
10
3
1
4.31
-0.11
2
59
24
18
4.41
-0.04
-
69*
25*
3*
1
4.65
0.19
2*
59
36
4.62
0.16
5
64*
29
4
4.61
0.16
3
65
23
5
2
4.59
0.13
5
40*
39*
13*
2
4.24
-0.22
6
79*
15*
4
4.76
0.19
2*
77
14
5
4.76
0.19
5
70
22
3
2
4.65
0.08
3
74
55*
12*
30*
9
5
3
1
4.68
4.45
0.11 -0.13
5
7
Quickness of getting to the lift
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
Expertise of the lift staff
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
Friendliness of the lift staff
5 = Very good
4
3
2
1 = Very poor
Mean
Deviation from mean
Dk/no answer
70
20
5
4.63
0.06
5
76
6*
18
4.59
0.02
-
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101109
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
21. Do you wish to mention an
activity you have participated
in, but which has not been
mentioned yet
Skating
Snowshoe-walk
Ice fishing/angling
Sledge
A reindeer safari
Other
Dk/no answer
1
5
5
2
1
13
76
1
7*
4
3
1*
15
72*
2
4*
5
2
0*
11
78
2
11*
5
1
24*
64*
2*
8*
2
1
19*
70*
1
4
4
3
0
9*
80*
1
7
4
4
1
10
75
2
7
1*
2
4*
84*
2
2
4
4
9
78
2
8
4
2
3*
16
72
0
4
7*
2
16
72
1
3
6
3
0
10
79
2
6
1*
2
10
80
(Downhill) skiing
Cross-country skiing
Snowboarding
A snow-mobile safari
A reindeer-sledge riding
23
18
5
28
11
18*
16
3*
28
15*
27*
20
7*
27
8*
20
7*
17*
29
9
18*
12*
5
36*
15*
33*
16
4
25
9
27
17
3
28
8
13*
38*
3
22
11
9*
40*
13*
13
19
18
4
29
10
16*
22
2*
28
14*
40*
10*
9*
24
9
15*
25*
4
31
10
A dog-sledge riding
A walk in the nature
A camp fire in the nature
Going to a spa
Going to the sauna
25
13
7
2
15
25
15
5
3
13
24
12
8
1
16
18
13
5
1
33*
23
12
6
1
11
28
11
9
2
13
28
13
7
4
8*
25
18
8
2
22*
16
16
2
2
9
16*
14
5
1
18
30*
15
7
2
12
24
11
8
2
18
25
12
6
2
12
1
2
7
1
0
1
0
4
4
1
0
1
4
2
1
1
1
4
1
1
1
1*
2
2
2
9
2*
2
1
4
3
0
0
3
2
1
1
5
2
1
2
1
4
5
22. Which of these activities
has been the most impressive/
unforgettable
Skating
Snowshoe-walk
Fishing/ice fishing
Other
Dk/no answer
1
1
1
4
3
2*
0
4
3
1
0*
1
4
3
23. Were the activities you
participated in a relation to
your own skills
Not demanding enough
In relation to own skills
Partly in relation to own skills,
partly not
Too demanding/difficult
Dk/no answer
11
71
11
71
11
72
18*
60*
11
71
11
75
11
72
6*
75
9
69
12
70
14
71
9
68
9
78*
12
2
3
13
3
2
12
2
3
17
1
3
13
2
2
11
2
2
13
4
1*
12
3
3
9
13*
14
1
4
10
2
3
17*
4*
1*
8*
2
4
38
40
16
5
3.12
0.02
1
38
41
12
9
3.08
-0.02
-
25. If there was an opportunity to
learn about the Finnish winter
nature by walking in snowploughed routes, how likely
would you use that opportunity
Certainly
Likely yes
Likely not
Certainly not
Mean
Deviation from mean
Dk/no answer
4)
3)
2)
1)
38
41
13
7
3.10
0
40
36
30
44
40
41
9*
17*
23*
7
7
5
3.17
3.04
2.98
0.07 -0.06 -0.12
1
1
33
47
16
3*
3.11
0.01
-
40
41
12
7
3.15
0.05
0
45
42
29
41
33*
40
8*
9
18
7
17*
13
3.24
3.00
2.84
0.14 -0.10 -0.25
-
38
43
13
7
3.12
0.02
-
36
43
13
7
3.09
-0.01
1
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102109
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
52
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
21. Do you wish to mention an
activity you have participated
in, but which has not been
mentioned yet
Skating
Snowshoe-walk
Ice fishing/angling
Sledge
A reindeer safari
Other
Dk/no answer
1
5
5
2
1
13
76
3
8
9*
1
2
7*
73
1
2*
2*
1
1
11
82*
2*
4
15
80
4
4
25*
69
11*
3
3
24*
64*
3
10*
14*
5
2
12
59*
1
1*
3
2
6*
89*
2
2
2
5*
89*
2
5
3*
2
1
10
80
4
3
4*
88*
1
6
6*
3
1
16*
70*
(Downhill) skiing
Cross-country skiing
Snowboarding
A snow-mobile safari
A reindeer-sledge riding
23
18
5
28
11
11*
16
3
34
14
5*
57*
1*
19*
11
30*
13
8
21*
12
10*
12
2
19
19
6*
13
3
24
17*
2*
4*
1*
65*
7
73*
6*
13*
13*
4*
30
18
2
23
7
33*
33*
5
20*
8
57*
13
12*
16*
3*
13*
11*
4
35*
14*
A dog-sledge riding
A walk in the nature
A camp fire in the nature
Going to a spa
Going to the sauna
25
13
7
2
15
50*
18
6
8*
15*
17
17*
2
23*
30
8*
2*
3
7*
17
15
10
25
20
20*
2*
1
15
33*
3*
3*
12
8*
13
8
4*
18
32
18
5
2
16
18*
12
10*
3
14
4*
16
13
6
23
30*
12
4*
1*
13
1
1
1
4
3
3
2
2
3
6
1
1
2
1*
6
1*
6
6
3
1
8*
6
2
2
2
2
1
1
2
2
7
2
2*
1
1
1*
2
3
1
11
71
9
72
7*
81*
5*
78*
40*
48*
21*
66
6*
80*
10
61*
11
68
5*
77*
19
54*
13*
70
12
2
3
11
1
7*
10
1
2
12
4
1
9
2
4
24*
4
1
11
5
5
13
2
3
16
6
6
12
2
3
37
51*
9
3*
3.22
0.12
-
43
45
9
2
3.30
0.20
-
22. Which of these activities
has been the most impressive/
unforgettable
Skating
Snowshoe-walk
Fishing/ice fishing
Other
Dk/no answer
0
1
1
5*
3
23. Were the activities you
participated in a relation to
your own skills
Not demanding enough
In relation to own skills
Partly in relation to own skills,
partly not
Too demanding/difficult
Dk/no answer
4*
2
6
10
1
1
25. If there was an opportunity to
learn about the Finnish winter
nature by walking in snowploughed routes, how likely
would you use that opportunity
Certainly
Likely yes
Likely not
Certainly not
Mean
Deviation from mean
Dk/no answer
4)
3)
2)
1)
38
41
13
7
3.10
0
47*
38
26*
40
27*
48
10
13
21*
3*
23*
4
3.32
2.80
2.96
0.22 -0.30 -0.14
1
56*
17*
25*
59*
10
21*
10
1*
3.27
2.94
0.17 -0.16
1
53*
34*
8*
6
3.34
0.24
-
35
29
42
45
12
16
11*
10
3.00
2.93
-0.10 -0.17
0
-
40
41
14
5*
3.16
0.06
0
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101110
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
26. Which winter activities have you
participated in (earlier in your
life)
(Downhill) skiing
Cross-country skiing
Snowboarding
A snow-mobile safari
A reindeer-sledge riding
69
47
19
19
9
69
41*
15*
17
9
68
51*
22*
21
9
71
30*
45*
9*
3*
75*
39*
30*
17
6*
76*
49
16
24*
12*
62
58*
9*
21
9
56*
48
4*
22
10
44*
69*
13
13
72
48
25*
15
6
69
52
18
19
10
73
45
19
22
9
60*
42
15
20
10
A dog-sledge riding
A camp fire in the nature
Going to a spa
Going to the sauna
A walk in the nature
13
30
34
60
2
12
28
38*
57
2
14
32
30*
62
2
3*
40*
39
52
-
9
29
36
62
2
15
33
34
70*
2
16
23*
26*
51*
3
17
30
35
58
6*
11
22
33
40*
4
8
32
35
59
4
16
29
34
61
2
11
32
32
63
2
13
30
34
55
2
3
1
1
4
5
2
1
1
4
6
4
1
1
4
5
1
1
6
2
0
1
5
4
4
1
0
3
3*
7*
1
2
6
8
3
1
6
6
2
2
2
2
9
3
2
1
1*
2*
3
1
1
5
5
2
1
3
6
6*
2
1
7*
6
(Downhill) skiing
Cross-country skiing
Snowboarding
A snow-mobile safari
A reindeer-sledge riding
3
8
6
17
12
2
9
6
16
14
4
7
7
17
12
10*
13
14*
17
14
2
10
8
18
14
4
5
7
20
11
2
6
3*
17
12
1
8
3*
9*
8
4
2
13
22
3
7
8
12*
13
5*
8
5
16
13
3
7
10*
22*
12
2
8
2*
16
12
A dog-sledge riding
A camp fire in the nature
Going to a spa
Going to the sauna
A walk in the nature
16
5
3
4
1
18
6
3
5
1
15
4
4
4
1
17
2
5
3
-
19
6
7*
5
1
16
4
2
4
0
14
6
2
3
-
15
3
1*
5
1
18
7
2
9
-
21
7
7*
5
1
18
6
2
6
1
13
4
2
3
0
15
3
3
4
-
Skating
Snowshoe-walk
Fishing/ice fishing
Other
Dk/no answer
1
1
0
3
37
1
2
1
4
39
0
1
0
2
35
2
1
18*
0
1
1
3
33
1
2
1
4
38
2
2
41
3
46*
2
4
44
2
33
1
3*
2
3
37
1
1
3
33
2
3
46*
90
9
1
89
10
1
92
7
1
86
14
-
94*
6
-
88
11
1
89
9
2
97*
3*
1
82
13
4
87
13*
-
91
8
1
92
7
1
90
8
3
59
35
3
0
0
4.56
2
60
34
3
1
4.57
0.01
2
58
37
2
0
0
4.55
-0.01
2
56
38
5
1
4.49
-0.06
-
66*
54
29*
40
3
3
0
1
0
0
4.61
4.49
0.05 -0.07
2
2
59
36
2
1
4.58
0.02
4
Skating
Snowshoe-walk
Fishing/ice fishing
Other
Dk/no answer
27. Which winter activities are you
planning to participate in that
have not been mentioned yet
28. Is the variety of activities
during this trip satisfactory
or did you miss some activity
you had expected
Satisfactory
Did miss an activity
Dk/no answer
30. Compared to you expectations,
how did you find the quality of
the activities you participated
in
Very good
Fairly good
Neither good nor poor
Fairly poor
Very poor
Mean
Deviation from mean
Dk/no answer
5)
4)
3)
2)
1)
57
35
5
0
0
4.51
-0.05
2
59
36
2
1
0
4.55
-0.01
2
63
36
1*
4.63
0.07
1
58
37
3
4.57
0.01
2
60
56
27
39
3
4.69
4.54
0.14 -0.02
13*
1
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102110
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
52
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
26. Which winter activities have you
participated in (earlier in your
life)
(Downhill) skiing
Cross-country skiing
Snowboarding
A snow-mobile safari
A reindeer-sledge riding
69
47
19
19
9
62
32*
16
17
8
57*
77*
7*
23
13
63
25*
16
28*
14*
77
48
17
23
12
70
11*
34*
7*
4*
82*
46
28*
10*
2*
76*
73*
19
23
9
75
59
11
32*
5
67
63*
14*
27*
17*
72
68*
16
45*
17*
69
34*
23*
11*
3*
A dog-sledge riding
A camp fire in the nature
Going to a spa
Going to the sauna
A walk in the nature
13
30
34
60
2
12
20*
9*
48*
5
19*
38*
43*
77*
3
20*
31
43*
67*
4
12
21
17*
37*
-
7
24
76*
41*
1
4*
20*
12*
36*
1
11
45*
30
83*
1
14
27
25
75*
-
22*
39*
31
77*
2
22*
46*
45*
87*
-
6*
24*
34
45*
3
3
1
1
4
5
13*
2
1
1*
14*
2
2
1
3
1*
3
1
8*
4
6
6
1
1
4
5
4
2
1*
7
1*
2
4
1*
5
2
2
-
4
1
1
4
2*
1
3
7
1
(Downhill) skiing
Cross-country skiing
Snowboarding
A snow-mobile safari
A reindeer-sledge riding
3
8
6
17
12
6
10
4
13
11
3
8
8
19
10
2
4
4
15
6
3
18*
4
16
16
2
9
5
13
11
4
3*
15*
27*
17
2
5
11
16
16
2
4*
6
17
9*
4
4
14*
16
17
4
10*
5
17
14
A dog-sledge riding
A camp fire in the nature
Going to a spa
Going to the sauna
A walk in the nature
16
5
3
4
1
21
6
3
1*
1
9*
2*
2
5
-
15
2*
6
3
2
19
8
2
10
-
22
5
3
8
-
17
8
3
6
1
17
6
4
3
-
18
2
2
2
-
15
3
3
2*
0
12
9
6
3
-
18
5
3
6*
1
Skating
Snowshoe-walk
Fishing/ice fishing
Other
Dk/no answer
1
1
0
3
37
1
6*
3*
2
36
1
4
56*
8*
34
2
2
31
1
2
22*
2
1
1
49*
1
1
1
1*
23*
2
2
34
1
2
0
2
41
1
1
30
0
1
0
4
35
90
9
1
93
4*
3
91
9
1
92
8
-
96
2*
2
91
8
1
78*
21*
2
95*
4*
1
93
5
2
93
6
1
97*
3*
-
88*
11*
1
59
35
3
0
0
4.56
2
73*
19*
3
4.75
0.19
5*
60
36
3
4.58
0.02
2
Skating
Snowshoe-walk
Fishing/ice fishing
Other
Dk/no answer
4
1
0*
4
8*
27. Which winter activities are you
planning to participate in that
have not been mentioned yet
2
3*
1*
9*
12
28. Is the variety of activities
during this trip satisfactory
or did you miss some activity
you had expected
Satisfactory
Did miss an activity
Dk/no answer
30. Compared to you expectations,
how did you find the quality of
the activities you participated
in
Very good
Fairly good
Neither good nor poor
Fairly poor
Very poor
Mean
Deviation from mean
Dk/no answer
5)
4)
3)
2)
1)
71*
54
24*
38
3
8
1
4.68
4.46
0.13 -0.10
1
-
56
36
4
1
4.52
-0.04
3
48*
48*
52
43
51*
43
3
1*
2
2
2
4.38
4.48
4.51
-0.18 -0.08 -0.05
2
2
61
48
60
36
49*
33
1*
3
4*
0
1
0
4.61
4.45
4.55
0.05 -0.11 -0.01
2
2
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101111
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
48
6
13
48
36
12
32
44
5
14
50
37
16
37
240
Other
adult
house
hold
193
32. What is the most impressive
in the Finnish winter nature
Snow
Darkness
Coldness
Quietness
The wilderness
Reindeers
Aurora borealis
Frozen water courses/
sea/lakes/rivers
People/friendly people
Purity
Fresh air/clean air
Other
Dk/no answer
45
4
12
46
36
13
33
45
4
12
41*
33*
16
34
45
5
12
50*
39*
12
32
44
5
16
34*
34
7*
31
40
5
10
44
41
16
40*
44
4
14
53*
38
13
27*
44
3
9
48
36
11
28
48
3
12
39
36
17
41
71*
7
13
60
20*
18
33
44
3
9
49
35
14
20*
47
3
11
38*
38
10
46*
2
2
3
1
6
2
2
2
3
1
7
2
2
1
3
1
5
1
3
2
5
3
3
3
4
0
4
0
2
1
4
1
7
2
2
1
3
1
5
1
1
3
1
1
7
1
2
4
13
2
4
3
4
8
-
2
2
5
0
5
2
2
1
3
1
6
2
1
1
1*
2
6
2
47
53
0
42*
58*
-
52*
48*
0
39
61
-
41*
59*
0
54*
46*
-
50
50
-
50
50
-
44
56
-
45
54
1
52
48
-
48
52
-
41
59
-
69
57
20
75
134
115
80
54
36
9
1
68
26
5
-
50
35
15
-
55
32
11
3
33. Have you spent a winter holiday
in a South- or Central European
ski resorts during the past
five years
Yes
No
Dk/no answer
Has spent a winter holiday
in European ski resorts
n=
405
155
250
34
88
137
57
32
11
1
55
31
13
1
58
32
10
1
59
32
9
-
64
27
9
-
358
134
224
31
80
114
62
54
17
65
36
40
33
29
39
39
37
26
35
24
25
24
23
31
25
16
28
9
28
10
26
8
29
16
42
8
26
4*
33
13
15*
25
11
5
9
6
26
12
5
7
4
24
10
5
10
7
10*
10
3
6
13
30
6
5
6
5
23
10
3
9
5
21
15
10
15
6
34. Does the winter holiday spent
in Finland differ from a winter
holiday spent in South- or
Central European ski resorts
Yes - a lot
Yes - quite a lot
Hardly at all
Dk/no answer
Winter holiday in Finland differs
from a winter holiday in Europe n=
50*
34
15*
1
66*
26
8
-
41*
43*
17*
-
66
25
8
1
123
96
73
37
37
33
34
6*
23
34*
14*
22
6
35
29*
6*
8
32
11
24
6
35
10
22
33
13
6
7
4
29
18
6
12
-
29
8
2
11
5
24
11
8
8
2*
20
11
5
7
8
29
11
3
11
8
35. How does the winter holiday
spent in Finland differ from
a winter holiday spent in Southor Central European ski resorts
Silence/composure
More activities/can do also other
things than downhill skiing
A lot of snow/more snow/
snow guarantee
Different terrain/no mountains
Nature/more nature/
nature is the main thing
Friendly/helpful people
Coldness
Other
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102111
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
52
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
32. What is the most impressive
in the Finnish winter nature
Snow
Darkness
Coldness
Quietness
The wilderness
Reindeers
Aurora borealis
Frozen water courses/
sea/lakes/rivers
People/friendly people
Purity
Fresh air/clean air
Other
Dk/no answer
45
4
12
46
36
13
33
63*
7
21*
62*
50*
14
26
51
3
13
52
28*
22*
38
49
7
17*
33*
38
11
31
23*
21*
13
50
40
17
31
39
1*
11
35*
22*
8
64*
26*
10
32*
26*
13
46*
48
1*
61*
49*
9
7*
48
2
7
66*
41
16
20
55*
4
12
54*
37
15
30
45
1
4*
46
49*
12
10*
40*
5
13
41*
34
14
39*
2
2
3
1
6
2
3
4*
2
3*
4
-
1
3
3
11*
1
1
1
4
1
10*
4*
4
4
2
-
1
1
5
-
2
1
2
6
2
3
1
6*
1
1*
1
2
2
2
2
2
2
1
3
0
7
1
1
10*
1
7
1
2
2
2
1
6
1
57*
43*
-
33. Have you spent a winter holiday
in a South- or Central European
ski resorts during the past
five years
Yes
No
Dk/no answer
Has spent a winter holiday
in European ski resorts
n=
47
53
0
52
48
-
60*
40*
1
47
53
-
56
44
-
9*
91*
-
59*
41*
-
43
57
-
52
48
-
49
51
-
405
60
90
74
29
9
74
68
23
158
57
32
11
1
77*
17*
5
2
61
23*
13
2
50
45*
5
-
66
17
17
-
56
33
11
-
76*
18*
7
-
18*
63*
19*
-
43
43
13
-
54
37
8
1
358
56
76
70
24
8
69
55
20
143
27
174
36
43
51*
34
33
25
30
18*
25
36
26
38
24
52*
12*
34*
8*
13
26
5*
15
20
11
29*
9
28
7
14*
17*
25
3*
26
4
50*
25
13
13
30
2*
40*
10
15
10
25
7
48*
8
28
25
11
5
9
6
25
11
7
13
4
36*
8
7
3*
-
14*
10
4
20*
4
46*
13
4
-
13
13
13
25
25
13
6
9
4
16
11
2
4
18*
20
15
10
20*
24
13
5
6
9*
33
15
7
-
25
8
6
11
3
34
41*
59*
0
196
34. Does the winter holiday spent
in Finland differ from a winter
holiday spent in South- or
Central European ski resorts
Yes - a lot
Yes - quite a lot
Hardly at all
Dk/no answer
Winter holiday in Finland differs
from a winter holiday in Europe n=
32*
47
21
-
64*
25*
11
1
35. How does the winter holiday
spent in Finland differ from
a winter holiday spent in Southor Central European ski resorts
Silence/composure
More activities/can do also other
things than downhill skiing
A lot of snow/more snow/
snow guarantee
Different terrain/no mountains
Nature/more nature/
nature is the main thing
Friendly/helpful people
Coldness
Other
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101112
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Sex
Female
Male
858
372
485
4
5
2
88
2
3
5
2
87
2
4
5
1
89
1
91
40
58
15
21
5
50
15
30
5
Age
15-24
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
2
2
95*
-
5
5
1
89
1
4
4
3
89
1
5
6
2
84
3
2
7
2
87
3
4
16*
80
-
5
5
1
88
1
4
7
0*
86
3*
2
1*
3*
93*
0*
4
8*
2
85
1
51
4
22
26
18
12
9
19
29
16
27
65
16
14
6
50
25
25
-
73
9
9
9
38*
23
35
4
50
17
22
11
58
17
25
-
100*
-
42
26
21
11
69
14
17
-
69
6
13
13
52
15
30
4
87
45
165
258
240
Other
adult
house
hold
193
36. Have you spent a winter holiday
in a Swedish or Norwegian ski
resorts during the past five
years
Yes, Swedish
Yes, Norwegian
Yes, both Swedish and Norwegian
No
Dk/no answer
Has spent a winter holiday
in Sweden/Norway
n=
37. How would you describe the ski
resorts in Sweden and Norway.
Are they...
Like Finnish
Like South- or Central Europeans
Neither
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102112
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Country
The Germany Great Italy
Nether
Britain
lands
858
116
151
4
5
2
88
2
2
7
91
-
7
12*
3
77*
2
91
10
58
15
21
5
80
10
10
-
157
Japan France
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
52
98
157
2
8
1
87
3
98*
2
4
1
94*
1
2
1
94*
2
32
16
-
5
4
23
53
13
25
9
63
25
13
-
-
80
20
-
75*
25
-
57
9
26
9
44
275
69
476
36. Have you spent a winter holiday
in a Swedish or Norwegian ski
resorts during the past five
years
Yes, Swedish
Yes, Norwegian
Yes, both Swedish and Norwegian
No
Dk/no answer
Has spent a winter holiday
in Sweden/Norway
n=
8*
3
4*
85
-
9
5
2
84
-
5
8*
3
83*
1
4
4
6*
86
-
2*
4*
0*
92*
2
7
46
10
29
71
14
14
-
61
17
17
4
50
10
40
-
55
14
21
10
37. How would you describe the ski
resorts in Sweden and Norway.
Are they...
Like Finnish
Like South- or Central Europeans
Neither
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101113
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Sex
Female
Male
Age
15-24
years
858
372
485
62
29
6
2
1
4.52
0
65
26
6
2
1
4.54
0.02
-
60
31
6
1
1
4.50
-0.02
1
62
25
9
3*
4.43
-0.09
-
54
33
10
1
0
4.41
0
56
31
11
2
4.42
0.01
-
53
35
9
1
0
4.40
-0.01
0
46
39
10
3
1
4.25
-0.16
-
32
37
21
4
1
4.00
5
34
35
22
4
1
4.04
0.03
5
30
39
20
4
1
3.98
-0.02
5
17*
28
40
35
23
27*
9*
4
2
1
3.66
3.88
-0.34 -0.12
8
4
51
32
13
2
0
4.32
2
53
31
13
2
1
4.36
0.04
2
49
33
13
3
0
4.29
-0.03
1
53
31
15
1
4.36
0.04
-
55
33
8*
2
0
4.41
0.09
1
52
45
31
37
14
14
1*
4
0
4.35
4.24
0.03 -0.08
2
1
60
29
9
1
0
4.50
2
62
58
54
27
31
33
8
9
9
1*
0*
2
0
4.52
4.48
4.41
0.02 -0.02 -0.09
2
1
1
66*
23*
11
4.55
0.05
0*
64
51*
58
30
34
29
5*
12
10
0
1
2
0
1
4.57
4.36
4.46
0.08 -0.14 -0.04
1
2
2
87
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
45
64
32
3
1
4.59
0.07
0
62
31
4
3
4.53
0.01
1
62
25
9
4
4.45
-0.07
-
60
30
8
2
4.47
-0.05
-
53
33
13
1
4.38
-0.02
1
57
30
12
1
4.43
0.02
-
59
30
7
2
1
4.46
0.05
-
33
39
20
3
0
4.06
0.06
5
33
41
17
4
1
4.05
0.04
4
Other
adult
house
hold
165
258
240
193
69
24
4
2
4.60
0.08
-
53*
36*
6
2
1
4.39
-0.13
1
62
33
4
1
4.56
0.04
0
66
24*
7
2
1
4.52
0.01
0
66
25
6
2
1
4.55
0.04
-
49
44*
6
1
4.41
0.00
-
67
22
11
4.56
0.15
-
50
36
13
1
1
4.34
-0.07
1
55
34
10
1
0
4.42
0.01
-
55
32
11
2
4.41
0.00
0
58
32
8
3
4.45
0.04
-
39
34
20
3
4.13
0.12
3
51*
36
9*
4.44
0.44
4
38. How satisfied are you with
following aspects of this trip
Travelling to Finland
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
Accommodation
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
Restaurant
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
31
41
18
4
2
4.01
0.00
5
34
28
38
37
22
23
5
4
0
4.02
3.94
0.02 -0.06
2*
8*
36
35
19
4
2
4.05
0.05
5
Having fun and good time
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
49
42
45
51
26
33
39*
31
16
13
12
14
7*
1*
3
4*
1
0
4.20
4.17
4.29
4.30
-0.12 -0.15 -0.03 -0.02
3
7
2
1
54
28
15
1
0
4.37
0.05
2
52
32
10
5*
4.32
-0.00
1
63
27
8
1
1
4.51
0.01
1
58
31
8
1
4.49
-0.01
3
Sports activities
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
53
55
33
33
4
9
1
4.54
4.46
0.04 -0.04
9*
2
62
27
9
0
4.53
0.03
1
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102113
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
52
56
56
60
33
39*
32
5
5
3
3
4
3*
1
1
4.38
4.49
4.47
-0.13 -0.03 -0.05
1
-
69
27
4
4.65
0.14
-
Japan France
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
70*
57
18*
36
9
5
2
2
4.58
4.48
0.06 -0.04
1
-
60
32
5
1
0
4.52
0.01
1
62
26
9
3
4.48
-0.04
-
64
27
5
2
1
4.52
0.01
0
57
20*
19*
3
1
4.28
-0.13
-
54
35
10
1*
4.43
0.02
-
38. How satisfied are you with
following aspects of this trip
Travelling to Finland
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
62
29
6
2
1
4.52
0
73*
59
19*
32
7
6
2
4.66
4.48
0.15 -0.04
-
Accommodation
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
54
33
10
1
0
4.41
0
62
48
30
40
5*
10
3
1
1
4.52
4.34
0.11 -0.07
-
63*
48
30
33
6
19
1
4.55
4.29
0.15 -0.12
-
44*
46
62*
59
37
46*
21*
20*
18*
8
12
14
4*
5
1
4.26
4.38
4.40
4.37
-0.15 -0.02 -0.00 -0.04
1
1
2
54
36
8
2
0
4.42
0.01
1
32
37
21
4
1
4.00
5
44*
41
9*
3
4.28
0.28
2*
39*
29
32
48
22
12
4
6
1
2
4.05
4.00
0.05 -0.00
2*
4
11*
20*
44
46*
33*
29*
8
3
2
3.55
3.85
-0.45 -0.16
2
2*
35
27*
17
4
1
4.11
0.10
17*
43
32
16
2
2
4.17
0.16
5
38*
32
40
29
13*
25
3
6
4.20
3.95
0.19 -0.05
6
9
28*
38
25*
5
1
3.89
-0.11
3*
51
32
13
2
0
4.32
2
66*
26*
29
36
5*
28*
5*
4.60
3.86
0.28 -0.46
4*
62*
35*
31
35
5*
25*
1
4.55
4.10
0.23 -0.22
6
72*
29*
22*
44*
4*
16
1
7*
2*
4.66
3.91
0.34 -0.41
2
62*
25*
11
1*
1
4.48
0.16
1
61
27
11
4.50
0.18
-
48
55
31
25
17*
13
2
6
1
4.29
4.26
-0.03 -0.06
2
-
51
34
11*
3
1
4.34
0.02
1
74*
57
18*
30
5
11
1
1
4.66
4.47
0.17 -0.03
1
2
66*
54
27
32
6
10
1
1
4.61
4.37
0.11 -0.13
1
1
57*
31
9
1
0
4.45
-0.05
2
Restaurant
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
37
36
22
3
4.10
0.10
2*
Having fun and good time
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
Sports activities
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
60
29
9
1
0
4.50
2
59
26
11
1
4.47
-0.03
3
60
34
6
4.54
0.04
-
60
28
10
1
4.49
-0.01
1
48
37
10
2
4.36
-0.14
4
55
50*
23
43*
16*
5
2
1
4.32
4.46
-0.18 -0.04
2
2
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101114
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
45
46
29
13
1
1
4.31
0.07
10
41
31
15
2
4.25
0.02
11
42
24
16
4
4.21
-0.03
13
17
25
27
6
1
3.70
-0.13
24
21
27
25
3
3.85
0.02
23
13
24
36
4*
3.54
-0.29
22
165
258
240
Other
adult
house
hold
193
38. How satisfied are you with
following aspects of this trip
Programme services
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
41
31
15
2
0
4.23
11
45*
37*
28*
30
32
31
12*
18*
29*
2
1
5
1
0
4.30
4.18
3.89
0.07 -0.06 -0.35
10
11
8
43
34
13
2
0
4.26
0.03
7*
40
32
13
0*
1
4.28
0.05
14
22
26
25
4
0
3.83
22
23
26
23
4
1
3.88
0.05
23
26
29
22
5
0
3.91
0.09
18
23
25
23
3
3.91
0.08
25
33*
39*
17
3
4.11
-0.12
8
46*
35*
31
29
16
16
2
2
0
1
4.27
4.14
0.04 -0.09
5*
18*
48*
28
11
1
4.39
0.16
11
Events
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
21
27
27
5
0
3.79
-0.03
21
23
25
31
8
3.72
-0.10
13*
21
30
25
2
1
3.85
0.02
21
24
26
27
5
3.83
0.01
18
20
27
22
5
1
3.81
-0.02
25
21
24
27
4
3.82
-0.01
24
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102114
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
52
Japan France
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
38. How satisfied are you with
following aspects of this trip
Programme services
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
41
31
15
2
0
4.23
11
56*
33*
28
36
10
20
1
3
1
4.46
4.06
0.23 -0.17
5*
8
52*
27
11
1
4.43
0.20
10
40
43
34
31*
42
33
42*
21*
13
22*
15
13
1
4
2
2*
4.28
4.19
4.03
4.20
0.05 -0.05 -0.20 -0.03
4*
1*
3*
33*
22
26
25
4
0
3.83
22
28
28
22
3
4.00
0.17
19
32*
17
24
21
22
35
2
4
4.07
3.67
0.24 -0.15
20
23
45
30
11
4.39
0.16
14
39
29*
42
31
26
34
14
16
16
1
3
2
1
4.27
4.10
4.21
0.04 -0.13 -0.02
15*
26*
5*
34
23
18
4.21
0.38
25
21
27
23
4
0
3.85
0.02
25
Events
5 = Very satisfied
4
3
2
1 = Very unsatisfied
Mean
Deviation from mean
Dk/no answer
18
32
28
5
3.76
-0.07
17
29
7*
23
36*
34*
30
3
10*
2*
3.87
3.41
0.04 -0.42
11*
14*
20
17*
15*
4
1
3.93
0.10
43*
19
22
16*
29
26
27
1
5
1
3.84
3.80
0.01 -0.03
38*
17*
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101115
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Sex
Female
Male
858
372
485
16
83
1
17
82
1
21
79
0
Age
15-24
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
87
215
256
138
115
14
85
1
15
84
1
17
82
1
11*
88*
1
12
86
2
20
79
1
31*
69*
-
10*
88*
1
22
78
-
19
81
0
21
79
-
14*
86*
-
21
79
-
32*
68*
-
18
81
1
18
82
-
32
68
1
33
67
1
31
68
0
40
60
-
23*
75*
1
32
68
-
38
62
-
32
67
1
88
12
0
89
11
-
87
13
-
86
14
-
89
11
-
88
12
-
88
12
-
85
14
1
87
12
1
83
16
1
86
11
2
89*
11
-
83
16
1
84
15
1
45
165
258
Other
adult
house
hold
240
193
22*
77*
1
14
85
1
13
86
1
20
80
-
14*
85*
0
26*
74*
-
23
77
-
36
64
-
32
68
-
29
71
0
36
63*
1
31
69
-
90
10
-
89
11
-
86
14
-
88
12
-
90
10
-
89
11
-
82
17
2
80
18
2
84
15
2
84
15
0
83
17
0
89*
9*
2
39. Does this holiday destination
miss some service you had
expected
Yes
No
Dk/no answer
41. Do you usually expect cultural
activities such as concerts in
your snow holiday
Yes
No
Dk/no answer
42. Would you like to go to
a concert during this trip
Yes
No
Dk/no answer
43. Do you usually like to learn
about local culture in your
snow holiday
Yes
No
Dk/no answer
44. Would you like to learn about
local culture during this trip
Yes
No
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102115
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Country
The Germany Great Italy
Nether
Britain
lands
Japan France
858
116
151
157
52
98
16
83
1
16
84
1
18
80
2
11
88
1
8
90
2
10
89
1
21
79
0
11*
89*
-
14*
85*
1
11*
89*
-
31
69
-
32
68
1
27
73
-
25*
75*
-
26
74
-
88
12
0
77*
23*
-
80*
20*
-
85
14
1
83
16
1
68*
30*
2
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
25*
74*
2
15
85
-
16
82
2
16
82
2
19
81
-
15
85
1
31*
69*
-
26
74
-
29*
71*
-
34*
66*
-
17
83
0
30*
70
-
20
80
-
35
65
-
35
65
-
36
62
2*
42*
57*
1
48*
50*
2
29
71
0
41
59
-
31
68
1
91
9
-
94
6
-
93
7
-
94*
6*
-
92
8
-
98*
2*
-
87
13
-
90
10
-
88
12
-
86
14
-
92
8
-
96*
3*
1
94*
5*
1
84
15
1
93
7
-
77*
21*
1
84
16
-
88*
11*
1
39. Does this holiday destination
miss some service you had
expected
Yes
No
Dk/no answer
41. Do you usually expect cultural
activities such as concerts in
your snow holiday
Yes
No
Dk/no answer
42. Would you like to go to
a concert during this trip
Yes
No
Dk/no answer
43. Do you usually like to learn
about local culture in your
snow holiday
Yes
No
Dk/no answer
44. Would you like to learn about
local culture during this trip
Yes
No
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101116
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Sex
Female
Male
Age
15-24
years
858
372
485
9
5
2
3
4
8
5
1
4
3
10
5
2
3
4
11
3
6*
9*
3
7
6
0
4
5
4
7
14
15
2
3
5
13
15
1
4
8
15
15
3
3
10
26*
26*
3
3
2
1
7
0
3
3
2
8
0
4
2
0
6
0
3
4
5
7
40
3
2*
6
8
41
2
6*
4
6
39
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
9
2*
2
3
5
14
6
2
2
9
3
1
3
4
13*
2
5
10
20*
25*
2
3
5
8*
9*
1
4
7
11
9*
2
3
4
12
9*
3
6
3
3
5
2*
4
3
0
7
-
5
3
1
5
0
1*
12*
-
7*
9*
6
7
22*
3
1*
2*
6
35
2
5
4
5
43
4
5
8
10
40
66
31
3
4.63
0.02
0
66
34
1
4.65
0.04
-
64
32
4
4.61
-0.00
-
65
31
2
4.63
0.02
2
86
13
1
91
9
-
90
9
1
88
12
-
87
45
165
258
240
12
8*
1
4
5
8
6
1
2
4
11
3
3
5
4
7
2
18
16
2
1*
8
18
19
3
8*
5
13
17
2
1*
8
11
11*
1
2
3
1
7
-
9
-
4
3
1
5
1
3
2
1
7
-
4
3
2
7
1
1
2
5
10
49*
9
2
53
2
4
4
6
35
2
2*
5
7
41
5
8*
4
6
38
Other
adult
house
hold
193
45. Was there any discomfort or
negative aspect during this
trip in Finland
Difficult journey
Poor traffic communications
Darkness
Coldness
Snow broth/slosh
Too little snow
Expensive accommodation
Expensive restaurants
Expensive other service
Poor accommodation
Poor restaurants
Poor other service
Unfriendly people
Peoples’ poor language skills
Quietness
Too few activities
Too short slopes
Guidance
Other
Dk/no answer
6*
3
1
3
3
5
6
17
14
3
3
2
8
3
2
7
7
45
46. How well did this trip meet
your expectations
Very well
Fairly well
Neither well nor poor
Fairly poor
Very poor
Mean
Deviation from mean
Dk/no answer
5)
4)
3)
2)
1)
64
33
2
0
4.61
1
67
30
2
1
4.64
0.03
0
61
36
2
0
4.59
-0.02
1
88
11
0
0
87
12
1
0
90
10
0
0
52*
46*
2
4.49
-0.12
-
64
61
27
35
2
2
4*
1
4.55
4.56
-0.07 -0.05
2
-
68
29
2
4.66
0.05
0
60
38
2
4.58
-0.03
-
65
32
1
1
4.64
0.02
2
91
9
0
0
89
10
1
90
10
-
48. Could you recommend Finland as
a holiday destination to your
friends
Certainly
Possibly
Certainly not
Dk/no answer
82
17
1
-
93
2*
4*
-
82*
16*
1
-
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102116
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Country
The Germany Great Italy
Nether
Britain
lands
858
116
9
5
2
3
4
7
8
2
4
-
4
7
14
15
2
4
10
13
1
3
2
1
7
0
3
4
5
7
40
151
157
Japan France
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
52
98
157
44
275
69
476
8
1*
3
6
13
6
4
8
-
10
6
3
10*
5*
6
1
6
1*
20*
3
4*
1
3
9
5
5
5
2
9
4
1
1*
5
6
7
19
17
2
5
7
11
12
4*
6
19*
21
10
4
4
5
27*
18
2
6
8
11
30*
-
1*
5
8*
5*
2
2
7
14
11
5
4
6
11*
11*
2
1
10
13
10
3
4
7
17*
19*
2
3
1
1
4
1
2
1
1
4
-
8*
3
1
1*
1
6
-
2
5
2*
-
4
6*
3*
22*
-
3
1
10
1
2
16*
-
3
1*
0
4*
-
1
6
1
5*
4*
1
9*
0
3
4
3
7
49*
1
1*
10*
7
40
1
3
1*
13*
42
4
2
6
38
3
1*
5
36
6
4
5
2*
26*
6*
8*
9*
6
43
2
7
11
2
48
2
4
6
8
46*
4
10*
6
6
36
45. Was there any discomfort or
negative aspect during this
trip in Finland
Difficult journey
Poor traffic communications
Darkness
Coldness
Snow broth/slosh
Too little snow
Expensive accommodation
Expensive restaurants
Expensive other service
Poor accommodation
Poor restaurants
Poor other service
Unfriendly people
Peoples’ poor language skills
Quietness
Too few activities
Too short slopes
Guidance
Other
Dk/no answer
1*
6
1
1*
5
19*
7
4
1
3
7*
4
1
5*
3
3
3*
4*
6
36*
46. How well did this trip meet
your expectations
Very well
Fairly well
Neither well nor poor
Fairly poor
Very poor
Mean
Deviation from mean
Dk/no answer
5)
4)
3)
2)
1)
64
33
2
0
4.61
1
74*
61
23*
36
1
1
1
4.75
4.57
0.13 -0.04
2
-
68
29
3
4.65
0.04
-
67
29
2
4.67
0.05
2
67
33
4.67
0.06
-
63
34
1
2
4.60
-0.02
1
52*
61
44*
36
4
2
4.48
4.59
-0.13 -0.02
-
65
31
3
4.63
0.01
1
48*
46*
3
3
4.39
-0.22
-
65
33
1
0
4.64
0.02
0
48. Could you recommend Finland as
a holiday destination to your
friends
Certainly
Possibly
Certainly not
Dk/no answer
88
11
0
0
86
13
1
96*
4*
-
93*
7
-
83
15
2
69*
31*
-
90
8
2
-
91
8
1
1
93
7
-
95*
5*
0
91
7
1
-
84*
15*
0
0
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101117
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Sex
Female
Male
858
372
485
46
47
7
0
44
49
6
0
47
46
7
0
798
347
451
Age
15-24
years
87
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
45
165
46
49
6
-
47
47
6
-
40
53
7
-
44
49
7
-
130
108
42
154
241
222
180
258
240
Other
adult
house
hold
193
49. Are you planning to visit
Finland again during the next
five years
Certainly
Possibly
Certainly not
Dk/no answer
Is planning to visit Finland
certainly/possibly
n=
34*
53
11
1
76
41
51
7
0
198
53*
42*
5
-
243
40*
53*
6
1
53*
39*
8
-
45
49
7
-
50. In which season would you
come to Finland
Summer
Autumn
Winter
Spring
Dk/no answer
Is not planning to
visit Finland
n=
46
14
69
15
1
46
15
65*
14
1
46
13
72*
15
1
51
13
64
14
-
53*
15
69
15
1
43
13
76*
14
1
45
12
62*
15
2
38
21*
71
17
-
50
10
55*
17
2
50
18
64
14
1
46
13
70
14
1
45
15
74
16
0
44
11
66
16
1
57
24
33
10
16
13
8
7
3
11
15
18
13
67
32
4
75
25
-
61
36
6
40
50
10
81
25
-
62
38
-
63
25
13
71
29
-
100*
-
55
45
-
73
20
7
61
44
-
77
15
8
858
372
485
87
215
256
138
115
45
165
258
240
193
20
42
25
10
0
2
0
17
44
25
11
1
2
1
22
40
26
10
0
2
-
18
36
23
9
1
13*
-
15*
47
26
10
0
1
1
21
43
27
9
0
1
-
22
36
30
10
1
-
22
41
22
16
-
22
49
18
9
2
-
19
45
22
8
1
5*
-
18
38
29
13
0
1
0
26*
40
25
6*
3
0
15*
47
24
13
1
1*
-
55
16
29
0
58
17
24*
1
53
14
32*
0
28*
31*
40*
1
54
15
30
1
52
14
35*
-
69*
9*
22
-
65*
17
18*
-
69
20
11*
-
40*
18
41*
1
67*
15
18*
0
47*
14
39*
-
63*
17
20*
-
51. Why are you not planning to
visit Finland again during
the next five years
I always travel to new destinations
Other
Dk/no answer
Total
n=
52. How many days have you already
spent in Finland during this
trip
1 - 2 days
3 - 5 days
6 - 7 days
8 - 14 days
15 - 21 days
22 - 30 days
Over a month
Dk/no answer
53. Is this holiday in Finland
a package tour bought from
a travel agency/other tour
organiser
Yes, the whole trip
Yes, a part of the trip
No
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102117
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
52
98
157
44
275
69
476
27*
71*
2
-
36*
47
17*
-
51
81
61*
10
49*
10
-
64*
6*
40*
4*
-
36*
12
68
13
1
55*
21*
78*
31*
1
45
20
68
20
-
43
17
78*
16
0
66*
32*
74
41*
1
46
9*
63*
10*
1
1
51
100*
69
33
-
69
476
49. Are you planning to visit
Finland again during the next
five years
Certainly
Possibly
Certainly not
Dk/no answer
46
47
7
0
Is planning to visit Finland
certainly/possibly
n=
798
41
56*
3*
1
112
58*
40*
2*
-
148
29*
64*
7
-
146
26*
57*
16*
1
104
81*
18*
1*
-
155
73*
27*
-
44
64*
34*
2*
-
270
87*
12*
1*
-
68
28*
61*
11*
0
423
50. In which season would you
come to Finland
Summer
Autumn
Winter
Spring
Dk/no answer
Is not planning to
visit Finland
n=
46
14
69
15
1
51
11
67
6*
2
39
23*
75
17
1
32*
8*
79*
12
-
57
3
3
11
1
17
20
2
-
5
67
32
4
67
33
33
67
-
55
45
-
100
-
76
24
-
80
25
-
50
50
-
60
20
20
858
116
151
157
52
98
125
157
44
275
51. Why are you not planning to
visit Finland again during
the next five years
I always travel to new destinations
Other
Dk/no answer
Total
n=
52. How many days have you already
spent in Finland during this
trip
1 - 2 days
3 - 5 days
6 - 7 days
8 - 14 days
15 - 21 days
22 - 30 days
Over a month
Dk/no answer
20
42
25
10
0
2
0
22
22*
34*
16
1
4
1
16
41
20
21*
1
1
-
11*
58*
27
2*
1
-
12
33
33
19
4
-
2*
52*
29
16*
1
-
15
43
33*
6*
3
-
48*
38
11*
1*
1
1
32
39
25
5
-
24
40
21*
13
1
1
-
39*
36
14*
6
1
3
-
14*
44
29*
9
0
2
0
55
16
29
0
72*
16
10*
1
44*
16
40*
-
76*
6*
18*
-
35*
31*
35
-
55
28*
17*
-
70*
14
16*
-
29*
12
57*
1
48
7
45*
-
53
13
33*
0
17*
14
68*
-
63*
18*
19*
0
53. Is this holiday in Finland
a package tour bought from
a travel agency/other tour
organiser
Yes, the whole trip
Yes, a part of the trip
No
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101118
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
54. Which of the following services
did you reserve or buy in
advance in your country of
residence
Travelling to/from Finland
Travelling in Finland
Accommodation
Meals
Participation in activities
Other
Dk/no answer
81
49
86
41
33
2
4
87*
54*
88
48*
36
2
3
77*
45*
86
35*
30
2
5
83
44
80
18*
26
2
3
83
50
84
41
33
2
5
72*
46
89
39
33
2
5
81
48
87
45
38
2
4
92*
57
90
55*
33
1
2
93*
53
89
53
31
4
85
45
78*
32*
27
1
5
86*
54
93*
50*
38*
3
3
65*
36*
85
30*
29
1
6
92*
62*
88
51*
36
2
2
62
16
4
17
3
6
3
0
65
16
5
12*
3
9*
3
-
60
15
3
21*
3
4*
3
0
63
9
5
16
9*
11*
8*
-
63
17
4
17
4
6
2
0
53*
21*
3
24*
2
4
1*
-
61
12
7
18
2
9
3
-
77*
14
2
6*
2
5
6
-
80*
11
4
7*
4
-
71*
8*
9*
11*
5
7
4
-
68*
19
2*
10*
2
9*
5*
0
44*
15
4
35*
3
3*
1*
-
70*
18
2*
9*
1*
5
2
-
84
88
36
8*
81*
11
-
7*
81*
11
1
3*
92*
6
-
21
64
14
1
77
81
35
91
100*
-
55. Which mean of transportation
did you use travelling to
Finland
Route plane
Charter plane
Boat
Car
Train
Charter bus
Route bus
Other
Dk/no answer
Came to Finland by route plane
n=
535
242
293
17
70
12
1
19
71
10
1
16
69
14
1
438
194
244
87
13
-
87
13
-
88
12
-
383
168
11
62
20
6
1
14
60
18
6
1
55
135
136
117
176
106
136
18
63
17
2
13
74
14
-
143
85
119
81
19
-
91
9
-
85
15
-
90
10
-
130
72
107
8
64
19
7
2
11
64
17
8
-
56. How many flight connections
did you use during your travel
1
2
3 or more
Dk/no answer
Used at least 2
flight connections
n=
31*
51*
15
4
27*
60*
13
1
18
68
13
1
36
98
110
64*
36*
-
83
17
-
86
14
-
94*
6*
-
94*
6*
-
215
23
81
95
72
76
35
74
8
63
22
7
0
9
78
9
4
14
65
17
1*
2
11
66
20
3
-
14
68
13*
6
-
9
46*
30*
14*
-
6
49
31
14
-
4*
72*
22
1*
1
18
75
6*
1
57. Did you change plane in Finland
Yes
No
Dk/no answer
Changed plane in Finland
n=
58. Was the wait between flights
in Finland...
Too short
Convenient
A bit too long
A lot too long
Dk/no answer
19*
50*
23
7
-
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102118
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
52
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
54. Which of the following services
did you reserve or buy in
advance in your country of
residence
Travelling to/from Finland
Travelling in Finland
Accommodation
Meals
Participation in activities
Other
Dk/no answer
81
49
86
41
33
2
4
95*
55
91
13*
47*
4
93*
44
87
48*
20*
4
3
96*
68*
94*
68*
51*
2
-
85
48
77
46
25
8*
8
98*
68*
88
23*
17*
1
-
96*
58*
85
67*
60*
1*
22*
12*
80*
17*
8*
1
13*
66*
34*
80
32
20
7
9
73*
40*
90*
39
24*
1
3
43*
25*
72*
17*
14*
3
14*
91*
58*
88
46*
41*
1
3*
62
16
4
17
3
6
3
0
76*
9*
13*
9*
3
16*
-
89*
3*
8*
1*
1
2*
6
-
41*
58*
1*
2*
1*
2*
1*
-
96*
4*
-
95*
4
3*
5
4
3
-
76*
22*
3
2*
8*
1
6*
80*
6*
12*
3
-
55
7
2
32*
14
2
-
56*
10*
3
28*
3
5
4
-
33*
1*
3
57*
1
6
4
-
70*
22*
5
6*
3
6
3
0
535
88
65
50
93
95
9
24
17
70
12
1
7*
89*
5*
23
60
15
2
14
62
24*
-
32*
48*
19*
-
24
59*
17
-
22
78
-
13
75
13
-
438
78
49
43
63
72
7
21
87
13
-
94*
6*
-
86
14
-
81
19
-
70*
30*
-
82
18
-
100
-
90
10
-
383
73
42
35
44
59
7
19
11
62
20
6
1
4*
89*
4*
3
-
12
50
31
7
-
71
17
6
6*
48*
34*
7*
11
-
10
71
19
-
14
57
29
-
55. Which mean of transportation
did you use travelling to
Finland
Route plane
Charter plane
Boat
Car
Train
Charter bus
Route bus
Other
Dk/no answer
Came to Finland by route plane
n=
134
155
23
331
56. How many flight connections
did you use during your travel
1
2
3 or more
Dk/no answer
Used at least 2
flight connections
n=
7*
88*
5*
-
125
12*
77*
10
-
136
13
65
22
-
20
20*
66*
12
2
259
57. Did you change plane in Finland
Yes
No
Dk/no answer
Changed plane in Finland
n=
98*
2*
-
122
93*
7*
-
126
85
15
-
17
85*
15*
-
219
58. Was the wait between flights
in Finland...
Too short
Convenient
A bit too long
A lot too long
Dk/no answer
5*
52*
33*
10
1
5
53
42*
-
6*
61
23
10*
-
6
53
35
6
-
15*
64
15*
5
1
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101119
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
59. Which mean of transportation
did you arrive with to the main
destination of this trip
Route plane
Charter plane
Boat
Car
Train
Charter bus
Route bus
Other
Dk/no answer
29
5
0
28
5
26
17
1
33*
7*
0
24*
6
26
16
1
27*
4*
0
31*
5
25
17
1
32
1*
1
28
10*
23
17
-
26
8*
27
9*
23
15
1
27
5
0
33
3*
29
11*
0
29
7
25
4
26
15
1
36
2*
1
29
1*
23
30*
-
44*
4
20
2
27
27
-
36
4
1
30
8*
15*
17
-
33
6
20*
4
33*
18
1
23*
6
44*
4
19*
8*
1
29
4
1
19*
5
34*
26*
-
5
12
25
30
8
2
5
13
0
6
10
24
31
9
3
5
13
0
4
14
26
29
7
2
5
13
0
9
9
17
31
7
2
6
17
1
4
13
25
23*
6
3
5
21*
-
6
15
30*
27
6
3
4
8*
0
4
13
25
34
7
2
6
9
-
3
6*
19
46*
10
7
10
-
9
22
27
27*
4
11
-
5
8
19
30
5
1
7
22*
1
4
14
28
32
10
1*
3
9*
-
6
16*
28
27
5*
3
4
11
0
4
9
22
32
10
4
7
12
-
55
40
7
7
3
0
54
41
6
5
3
-
55
39
8
8
2
-
38*
54*
5
11
1
-
49
40
11*
6
3
-
63*
36
8
4
2
-
64*
33
7
8
4
-
56
40
3*
6
5
-
36*
58*
9
-
13*
57*
10
18*
5*
-
65*
32*
7
2*
3
-
75*
31*
9
2*
1
-
52
48*
2*
8
2
-
753
334
419
74
26
73
1
26
73
1
26
72
2
18
78
4
60. How long did it take from your
own doorstep to this trip
destination, the stops included
5 hours or less
5,1 - 7 hours
7,1 - 10 hours
10,1 - 13 hours
14,1 - 17 hours
17,1 - 20 hours
20,1 - 25 hours
More than 25 hours
Dk/no answer
61. Do you travel...
With family or relatives
With friends
With colleagues
Alone
Other travel companions
Dk/no answer
Travels with family/relatives/
other companions
n=
183
229
119
106
41
122
237
220
174
62. Are any of your travel
companions children under
15 years of age
Yes
No
No answer
16*
82*
2
41*
59*
0
30
69
1
20
80*
-
7*
90*
2
10*
87*
3
11*
89*
0
64*
35*
1
11*
88*
1
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102119
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
52
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
59. Which mean of transportation
did you arrive with to the main
destination of this trip
Route plane
Charter plane
Boat
Car
Train
Charter bus
Route bus
Other
Dk/no answer
29
5
0
28
5
26
17
1
30
1*
2
20*
3
47*
5*
1
40*
3
1
23
1*
12*
40*
1
18*
11*
11*
3
59*
6*
-
52*
23
6
10*
19
-
39*
15*
19*
19
34*
-
46*
17*
11*
7
12*
17
1
4*
1*
81*
3
10*
3*
1
27
2
48*
18
9
2
23*
5
0
37*
3
21*
20
1
19*
1
68*
3
9*
10
1
35*
6
0
16*
7*
31*
17
1
5
12
25
30
8
2
5
13
0
3
7*
28
45*
4
2
1*
10
-
4
5*
23
39*
19*
1*
9
-
6
17
33*
22*
6
1
3
12
-
2
10
27
38
6
2
4
12
-
1*
17*
15*
11*
16*
39*
-
8
21*
17*
36
2*
5
11
-
7
20*
37*
18*
3*
2
8
4*
1
9
23
27
20
7
5
9
-
3
9*
30*
35*
8
1
5
9*
0
9
20
33
19*
3
9
7
-
5
12
21*
30
8
3
5
16*
0
55
40
7
7
3
0
63
28*
1*
7
3
-
38*
48*
5
11*
4
-
68*
38
3*
4
1*
-
58
31
4
4
8
-
37*
42
3
16*
4
-
50
22*
24*
5
1
-
66*
59*
8
1*
2
-
59
39
18*
5
5
-
61*
46*
3*
6
1*
-
54
48
14*
9
1
-
52
36*
8
7
4*
-
48
79
92
31
69
-
10*
89*
1
4*
89*
7*
60. How long did it take from your
own doorstep to this trip
destination, the stops included
5 hours or less
5,1 - 7 hours
7,1 - 10 hours
10,1 - 13 hours
14,1 - 17 hours
17,1 - 20 hours
20,1 - 25 hours
More than 25 hours
Dk/no answer
61. Do you travel...
With family or relatives
With friends
With colleagues
Alone
Other travel companions
Dk/no answer
Travels with family/relatives/
other companions
n=
753
107
129
146
151
36
255
56
413
62. Are any of your travel
companions children under
15 years of age
Yes
No
No answer
26
73
1
18*
81*
1
11*
89*
-
36*
64*
1
56*
44*
-
39
61
-
35*
65*
-
50*
50*
-
18*
80*
2
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101120
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
63. Have you been in Finland before
Yes, on a business trip
Yes, on a holiday trip
Yes, both on business
and holiday trip
No
Dk/no answer
Has been in Finland
n=
5
32
3
28*
6*
35*
18*
6
20*
7
36
7
38
4
44*
42
6
25*
3
31
8
38*
4
32
8
55
1
6*
62*
1
10*
50*
0
8
74*
-
7
68*
1
11
48*
-
7
49
-
5
44*
3*
9
49
-
5
62
1
6
61*
-
13*
45*
0
7
55
1
23
66
132
70
61
23
61
376
137
239
100
130
84
64. How many times have you been
in Finland before this trip
Once
2 - 5 times
6 - 10 times
11 - 20 times
More than 20 times
Dk/no answer
29
37
14
8
12
1
33
38
14
4*
10
1
26
36
13
10*
13
0
22
39
17
22
-
36
27
14
8
14
2
27
38
9
11
14
1
30
36
16
7
11
-
26
41
16
10
7
-
26
48
22
4
-
28
44
10
13
5*
-
30
36
18
6
10
-
26
31
15
8
18*
1
31
43
8
7
10
1
26
29
51
15
12
18
22
25
14
8
10
19
6
26
32
48
15
13
22
26
24
15
11
13
22
6
26
28
53
15
11
16
20
25
13
7
8
18
6
26
43
61
17
22
22
39
39
17
13
17
13
-
33
26
42
18
18
23
27
29
20
20*
17
29*
9
32
30
58*
13
10
16
23
24
17
6
9
20
8
21
26
43
10
10
14
20
24
7*
6
9
20
9
18
30
52
20
11
18
11*
21
13
5
5
13
2*
9*
30
52
22
26
22
13
4*
-
18
34
43
18
16
21
28
28
23*
15
13
23
8
19
31
46
15
13
22
20
22
10
7
8
17
3
38*
28
64*
13
12
15
25
28
15
9
12
21
6
21
25
45
17
7
15
17
20
10
4*
6
15
8
289
103
186
18
48
47
47
21
42
73
111
62
21
36
23
44
19
32
22
39
17
50*
27*
34
17
36
13
26
19
43
14
40
21
40
23
33
21
34
37
6
27*
6
42*
6
28
11
25*
8
38
1*
36
11
55*
6
29
10
36
10
36
4
38
5
39
6
65. During which month have you
earlier been in Finland on
a holiday trip
January
February
March
April
May
June
July
August
September
October
November
December
Dk/no answer
Has been in Finland
during November/December
n=
107
66. Have you earlier been in this
destination or some other
Only in this destination
Other winter holiday destinations
Both this winter holiday destination
and some other
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102120
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Country
The Germany Great Italy
Nether
Britain
lands
151
157
52
Japan France
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
858
116
157
44
275
5
32
5
29
3
56*
6
28
6
13*
3
7*
2
9*
10*
56*
100
23
4
100
8
55
1
2*
64*
-
7
34*
1
3*
62
1
6
75*
-
3*
88*
-
1*
88*
-
29*
11*
1
2
-
376
42
98
58
13
12
15
29
37
14
8
12
1
52*
33
5*
10
-
22
46*
20*
5
6*
-
50*
33
3*
3
9
2
46
23
8
8
15
-
58*
25
8
8
-
80*
20
-
7*
38
18
13*
23*
1
34
25
25*
9
7
-
26
29
51
15
12
18
22
25
14
8
10
19
6
5*
26
24*
10
5
21
29
17
12
2*
12
12*
32
59
19
7
24
18
20
10
4
3*
12*
2*
22
26
34*
9
10
12
17
24
7
5
7
24
14*
15
23
31
38*
15
15
23
62*
23
8
15
15
15
17
8
50
8
8
17
25
8
8
8
8
13
20
7
13
27
20
7
7
7
13
7
47*
33
69*
16
17*
19
25
28
20*
15*
19*
29*
3*
20
11*
27*
5*
7
9
9*
9*
2*
5
5
5*
45*
289
20
82
41
6
8
8
124
18
21
36
30
35
17
40
39*
34
17
13
13
25
63
17
35
17
39
37
6
35
-
40
2
12*
15*
67
17
50
25
13
44*
4
39
6
69
476
63. Have you been in Finland before
Yes, on a business trip
Yes, on a holiday trip
Yes, both on business
and holiday trip
No
Dk/no answer
Has been in Finland
n=
138
44
1*
-
1
3*
-
100
-
100
-
69
-
33*
40*
14
7
6*
0
3*
29
12
16*
39*
1
-
23*
29
52
12*
9*
16*
22
23
11*
5*
7*
16*
1*
48*
43*
67*
32*
28*
32*
32*
43*
32*
23*
22*
42*
1*
-
64
-
25*
35
5*
39
-
35
5
47
9
-
275
64. How many times have you been
in Finland before this trip
Once
2 - 5 times
6 - 10 times
11 - 20 times
More than 20 times
Dk/no answer
65. During which month have you
earlier been in Finland on
a holiday trip
January
February
March
April
May
June
July
August
September
October
November
December
Dk/no answer
Has been in Finland
during November/December
n=
216
66. Have you earlier been in this
destination or some other
Only in this destination
Other winter holiday destinations
Both this winter holiday destination
and some other
Dk/no answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101122
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
69. Which television channels
do you usually follow at home
The Netherlands
116
49
67
10
20
35
29
14
7
21
45
27
23
Nederland 1
Nederland 2 (TV2)
Net 5
Regional TV-channels
RTL 4
80
81
56
39
76
78
76
51
29
76
82
85
60
46
76
70
70
70
50
90
80
80
55
40
80
71
74
54
31
63*
83
83
55
38
76
93
93
50
43
86
100*
100*
57
43
86
81
76
57
43
81
80
78
53
36
69
81
89
70
44
81
78
83
43
35
78
RTL 5
SBS 6
V8
Yorin
National Geographic
59
72
43
59
11
57
78
43
57
12
61
67
43
61
10
70
80
70
100*
-
85*
80
40
70
20
49
66
34
57
9
41*
66
41
45
10
64
71
43
43
7
86
86
71
71
29
76
67
48
52
29*
58
73
44
69
9
63
85
52
67
7
43
57
26
39*
4
Discovery
Nederland 3
Eurosport
BBC
Animal Planet
Other
No answer
12
7
5
4
3
9
2
12
8
4
2
4
12
2
12
6
6
6
3
6
1
20
10
10
10
20
-
25
5
10
10
5
-
6
9
3
3
9
3
10
10
3
3
3
14
-
29
43*
29*
29
-
19
10
5
5
14*
14
5
13
4
4
7
2
4
-
11
7
4
11
-
4
9
9
4
9
4
151
64
87
9
29
41
16
38
18
32
61
19
39
ARD, das 1
ARD 3.Programm
Kabel 1
n-tv
Pro 7
77
55
27
31
37
78
52
20
28
41
77
57
32
33
34
89
56
22
22
67
76
38*
31
28
62*
61*
49
22
27
32
63
44
19
38
25
92*
71*
37
42
32
94*
72
22
22
17*
72
41
9*
16*
47
79
59
34
33
36
58*
37
26
32
32
90*
69*
31
41
33
RTL
RTL 2
SAT 1
ZDF
Other
No answer
50
25
44
77
19
5
48
27
44
80
23
5
52
23
45
75
16
5
56
33
56
56
56*
-
62
31
66*
76
14
-
39
20
34
61*
24
15*
50
19
44
75
25
6
47
29
39
89*
5*
-
61
17
39
100*
22
-
53
9*
44
69
16
9
44
31
46
80
23
5
53
26
53
53*
37
5
56
26
38
90*
8*
-
157
70
87
8
40
57
20
24
23
51
42
40
BBC 1
BBC 2
Channel 4
Channel 5
ITV
Living
90
84
76
52
76
13
97*
84
79
51
83
14
84*
84
74
52
70
11
63*
63
50
50
63
-
90
83
73
48
73
13
93
88
91*
56
86*
25*
95
95
85
55
80
-
88
71
46*
42
63
4
88
100*
75
63
63
-
74*
65*
65
35
48*
4
92
82
73
59
76
18
90
86
86
48
86
17
95
95*
75
58
80
8
Sky One
Sky Sports
Sky Premier
UK Gold
Other
No answer
29
25
15
17
12
4
29
24
19
20
10
-
30
25
11
15
14
7
63*
50
13
13
50*
-
40
28
20
23
3*
3
28
25
23*
19
11
4
20
20
5
15
-
13*
21
13
8
13
25
13
38
38
-
13*
22
4
4*
13
33
22
22
24
10
4
31
29
24
19
10
2
33
28
3*
15
25*
-
Germany
Great Britain
n=
n=
n=
8
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101123
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
69. Which television channels
do you usually follow at home
Italy
n=
52
19
33
5
13
20
44
29
23
35
27
35
21
10
10
47
32
32
47
42
37
26
16
5
42
27
18
27
18
33
18
6
12
80
20
20
40
20
40
20
-
54
46
31
38
38
31
31
8
15
30
15
5*
15*
10*
10*
5*
20*
10
33
22
33
56
44
78*
22
-
33
33
33
33
33
33
33
100*
100*
100*
100*
100*
100*
100*
-
98
55
43
19
40
10
11
14
4
Asahi TV
Fuji TV
NHK
NHK Educational Channel
NHK Satellite 1
NHK Satellite 2
50
65
73
27
19
16
40*
64
73
27
20
13
63*
67
74
26
19
21
63
89*
74
47*
21
16
55
75
78
15*
10*
10
60
70
90
20
10
10
55
45
55
27
36
36
21*
36*
64
36
36
21
NTV (Nippon Television)
TBS (Tokyo Broadcasting System)
TV Tokyo
Wowow (cable)
Other
No answer
47
46
32
9
5
2
36*
40
20*
11
5
2
60*
53
47*
7
5
2
63
74*
42
16
5
5
40
40
30
8
5
3
50
60
40
10
10
-
64
45
36
9
9
-
43
29
21
7
-
125
61
64
16
39
31
21
TF 1
France 2
France 3
M6
France 5
71
74
66
55
53
77
77
67
59
54
66
70
64
52
52
69
69
69
63
50
85*
69
62
77*
49
71
77
68
55
58
Canal +
RTL 9
TMC
TV5
Paris Première
38
6
5
9
7
39
3
2
8
7
38
8
8
9
8
50
6
-
38
13*
5
13
5
Eurosport
Planète
TPS
Téva
Arte Satellite
14
6
6
2
10
7*
5
3
2
10
20*
6
9
3
9
13
6
6
LCI - La Chaîne Info
Euronews
Voyage
Other
No answer
10
9
11
7
7
5
5
7
7
5
14
13
16
8
9
13
19
Canale 5
ITALIA UNO
LA SETTE (LA7)
RAI UNO
RAI DUE
RAI TRE
RAI QUATTRO
Other
No answer
Japan
France
n=
n=
9
3
2
13
22
14
3
54
38
46*
54
38
46
38
23
8
32
18
14
32
18
27
9
5
14
64
36
21
29
36
43
21
7
-
33
33
33
26
15
13
44
62
69
81
23
8*
15
67
73
73
27
27
20
31
54
38*
23
15
15
43
64
80
30
25
16
-
58
58
31
8
4
-
33
47
40
-
46
38
31
31*
15
8
45
41
30
7
5
2
13
5
27
39
37
22
57
76
62
33*
43
62
85
77
38
69
60
60
60
60
70
70
67
56
59
79
77
72
72*
51
68
73
62
57
54
64
73
59
23*
45
42
3
3
13
6
38
5
5
5
31
15
8
31*
-
30
4
-
56*
10
8
13
8
35
5
5
14
8
23
5
5
14
13
8
10
5
5
13
3
3
6
10
5
5
31
15
15
8
31*
40
7
4
4
21
5
5
3
10
14
8
11
3
8
9
9
5
5
18
13
10
10
8
5
10
10
6
13
6
14
5
14
10
8
23
38*
-
-
11
7
8
15
15
5
3
14
11
11
11
11
18
5
18
9
75
25
25
25
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101124
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
69. Which television channels
do you usually follow at home
Russian Federation
n=
157
53
104
20
33
62
32
AST
DTV
7tv
Kultra
MTV
7
7
32
36
34
6
8
25
38
38
Muz-TV
NTV
ORT
Ren-TV
Rossia
22
78
81
27
65
STS
TNT
TRK "Pertburg"
TV3
TVC
TVS
Other
No answer
9
1
23
25
88
21
8
7
36
36
32
5
10
40
25
85*
9
3
30
18*
39
6
6
31
32
24*
6
6
31
59*
22
11
22
33
67
11
100
-
9
13
17
35
30
4
4
24
16*
40
7
3*
34
38
33
10
19
48
57*
33
19
75
85
28
62
23
80
79
26
66
45*
70
85
30
55
30
82
88
27
73
13*
81
79
27
61
19
72
81
19
69
11
89
67
44
67
100
100
22
65
65
30
61
24
80
72
20
68
18
80
88*
25
64
33
86
81
38
71
39
41
35
18
17
47
49
38
15
13
35
38
34
19
18
55
60
20
20
15
39
45
30
9
15
37
35
27
16
13
34
41
56*
25
22
33
33
56
33
33
100
-
48
43
30
26
9
28
40
32
12
16
36
39
28*
15
14
52
52
71*
29
38*
13
3
4
13
2
9*
13
3
1*
10
-
21
6
-
10
2
6
13
3
6
22
-
-
9
9
-
20
4
-
10
1
5
24
10
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101125
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
70. Which newspapers do you
usually read
The Netherlands
116
49
67
10
20
35
29
14
7
21
45
27
23
Algemeen Dagblad
De Volkskrant
De Telegraaf
Het Financiële Dagblad
Metro
NRC Handelsblad
30
18
38
6
14
11
24
24
47
16
4*
34
13
31
10
12
16*
20
10
30
60*
10
35
25
45
5
15
10
29
20
49
9
6
9
31
21
17*
3
14
17
36
7
29
14
7
14
14
14
71
-
24
19
33
14
5
33
20
31
4
18
9
33
19
56*
7
11
19
26
13
35
13
9
13
Reformatorisch Dagblad
Regionaal Dagblad
Spits
Trouw
Other
No answer
1
41
14
2
8
8
37
14
4
6
1
43
13
3
10
9
30
40*
10
-
30
20
25*
3
40
11
3
11
9
38
14
3
14
3
64
-
43
-
33
14
14
14
38
20
9
9
4
41
11
7
4
4
52
4
4
4
151
64
87
9
29
41
16
38
18
32
61
19
39
Bild
Bild am Sonntag
Die Welt
Die Zeit
EXPRESS
Frankfurter Allgemeine Zeitung
13
5
9
17
5
19
14
3
8
22
3
19
11
7
10
13
7
18
44
22
21
3
10
14
7
17
17
7
12
27*
10
20
13
19
13
19
11
11
13
5*
13
6
6
28
6
6
28
3
22
11
5
8
11
5
18
37*
11
11
37*
21*
16
8
8
13
5*
18
Frankfurter Rundschau
Handelsblatt
Süddeutsche Zeitung
Welt am Sonntag
Fürther Nodrichten
Other
No answer
8
12
16
7
5
50
7
11
9
14
5
5
56
8
6
14
17
8
6
45
7
11
56*
56
11
10
21
21
14
41
7
5
15
12
5
41
15
6
13
6
44
6
11
8
16
5
16*
61
3
11
11
6
11
61
-
6
13
25
3
50
9
10
13
11
7
11*
48
7
5
5
21
11
21*
11
8
13
13
8
3
67*
5
157
70
87
8
40
57
20
24
8
23
51
42
40
Daily Mail
Daily Record (Scotland)
Daily Star
News of the World
Sunday Express
15
1
7
7
14
1
7
9
16
7
6
13
-
18
5
8
9
2
11
4
20
10
20*
13
8
50*
13
-
13
4
18
4
4
10
2
14*
7
18
8
13
Sunday Mirror
Sunday People
Sunday Times
The Express
The Guardian
1
1
20
8
17
1
1
23
7
21
1
1
18
8
14
13
13
3
5
25
8
20
2
18
9
23
30
10
20
13
8
4*
25
-
13
4
35*
2
2
24
2*
18
2
2
24
12
12
18
13
13
The
The
The
The
The
17
15
10
6
10
17
16
10
6
10
16
14
9
7
10
-
15
20
5
8
10
9*
16
12
4
12
20
10
15
15
15
38*
13
4
8
4
25
13
25
13
26
26
13
9
8*
25*
12
2
2*
17
5*
7
5
21*
23
5*
13
10
10
16
18
17
24*
19
13
9*
18
20
38
63*
15
15
13
16
18
19
30
20
5
17
17
17
25
-
26
13
22
20
24
14
17
19
21
5*
15
13
Germany
Great Britain
Daily Telegraph
Independent
Mail on Sunday
Mirror
Sun
The Times
Other
No answer
n=
n=
n=
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101126
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
70. Which newspapers do you
usually read
Italy
52
19
33
5
13
20
9
3
Corriera della Sera
Gazzetta dello Sport
Il Messaggero
Il Giornale
Il Gazzettino
Il Secolo XIX
29
15
4
4
13
4
42
11
5
21
5
21
18
3
6
9
3
40
-
15
15
8
8
8
15
35
20
5
10
-
33
11
22
-
La Stampa
Mattino
Republica
Sole 24 Ore
Other
No answer
15
6
27
17
4
4
11
5
11*
11
11
5
18
6
36*
21
3
40
20
-
8
8
8*
8
15
15
10
35
25
-
98
55
43
19
40
38
8
21
7
20
16
9
33
4
16
9
25
18
7
44
14
28
5
14
14
12
42
5
26
11
11
11
11
125
61
64
Le Monde
Le Figaro
L’Humanité
Libération
Le Parisien
22
14
2
11
15
16
13
10
13
France Soir
Ouest France
La Voix du Nord
L’Est Républicain
Midi Libre
2
14
4
1
3
La Nouvelle République
L’Equipe
Other
No answer
2
3
23
25
Japan
n=
n=
Asahi
Mainichi
Nikkei
Sankei
Yomiuri
Other
No answer
France
n=
2
13
22
14
3
33
-
100*
100*
-
38
8
15
-
32
14
9
5
14
9
14
21
14
-
33
33
33
-
22
44
11
22
-
33
67
-
-
15
15
46
8
-
14
14
27
9
-
21
7
29
7
14
33
33
-
10
11
14
4
26
15
13
44
30
10
13
5
20
25
10
30
20
20
40
10
20
36
9
36
18
27
9
9
50
36
7
14
14
-
75
25
-
50
8
23
12
15
4*
8
33
7
7
7
20
33*
38
15
54*
31
8
8
32
7
18
7
25
25*
2*
16
39
31
21
13
5
27
39
37
22
28
14
5
13
17
38
13
13
-
21
10
13
13
19
3
19
13
29
19
10
19
33*
15
15
15
40
20
20
19
7
19
11
26
13
5
10
15
16
22
3
8
14
32
9
9
23
3
13
7
2
2
2
16
2
5
31
6
3
8
8
3
10
6
3
6
5
29
-
8
8
-
-
4
19
7
5
8
5
3
11
8
3
3
27
-
3
2
18
31
5
28
19
6
31
25
3
5
15
36
3
3
29
19
19
5*
23
38
40
20
7
19
33
3
3
31
26
3
3
22
24
18
14
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101127
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
70. Which newspapers do you
usually read
Russian Federation
n=
157
53
104
20
33
62
32
9
1
23
25
88
21
777
7 dney
24 chasa
Arumenty i fakty
Arumenty i fakty "Zdorovie"
2
8
6
47
3
4
9
9
45
4
1
7
5
48
3
5
10
25*
5
3
42
9
8
10
50
2
3
6
9
50
-
22
78*
-
100*
100*
100
-
4
17
4
52
-
4
4
44
-
2
6
7
42
6
10
10
67
-
Astok press
Avtorevu
Delovoy Peterburg
Ekspress gazeta
Is ruk v ruki
2
5
36
1
10
2
2
42
13
2
7
34
2
9
5
15*
-
3
9
42
18
6
40
2
10
3
31
3
6
11
56
22
-
4
4
17*
13
4
16*
36
4
1
3
41
2
13
38
5
Izvestia
Kommersant
Komsomolskaya Pravda
Komsomolskaya Pravda "Tolstushka"
Megapolis ekspress
13
36
23
11
-
17
30
26
13
-
11
39
21
11
-
20
25
10
-
18
33
21
12
-
6*
35
27
13
-
16
47
9*
6
-
56*
56
44
22
-
-
30*
39
26
13
-
8
40
16
12
-
9
32
23
10
-
14
48
29
14
-
MK region
MK v Pitere
Nevskoe vremya
Panorama TV
Petersburgsky telezritel
2
6
2
14
3
2
4
2
21
-
2
7
2
11
4
5
15
-
3
6
3
18
3
5
2
13
2
3
6
13
6
11
11
11
11
-
-
4
4
9
-
4
8
12
-
2
6
2
16
3
5
14
5
Privet, Sankt Petersburg
Reklahama shans
Rossiyskaya gazeta
Smena
Sobesednik
2
8
6
2
1
6
9
13*
2
-
7
2*
2
2
5
5
-
12
6
3
3
8
3
3
2
6
9
3
-
11
11
-
-
4
4
4
-
4
8
-
1
10
5
3
1
5
5
10
5
Sovershenno sekretno
Soversky sport
Sovetsky sport Futbol
SPb vedomosti
SPb Vedomosty po subbotam
10
8
3
7
4
17*
8
6
2
6*
9
4
8
5
5
5
5
5
5
9
6
6
3
6
10
3
6
3
13
9
3
13
6
33
11
-
-
22
4
4
-
12
8
4
-
6
10
2
10
5
10
5
10
10
SPID-info
Sport-ekspress
Televidenie Radio
Vedomosty
Vecherby Peterburg
8
7
3
5
1
6
4
6
4
9
9
1
8
-
5
10
5
-
9
6
-
11
6
2
8
2
3
9
9*
6
-
11
-
9
4
4
4
12
4
4
-
8
7
2
7
1
14
5
5
-
Vesty
Ya molodoy
Other
No answer
2
1
6
8
4
2
11
13
1
1
4
6
10
15
3
6
2
2
5
11
6
6
3
33*
-
-
4
9
9
4
12
1
2
7
8
10
5
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101128
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
71. Which magazines do you read
regularly
The Netherlands
116
49
67
10
20
35
29
14
7
Actueel
Elsevier
HP/De Tijd
Intermediair
Management Team
7
18
9
10
14
6
10*
14
10
14
7
24*
6
10
13
10
10
10
-
30
5
15
5
6
14
9
14
20
14
14
10
3
24
7
21
21
7
-
Nieuwe Revue
Opzij
Panorama
Vrij Nederland
Oppad
6
4
17
3
7
4
8
16
2
4
7
1
18
4
9
20
-
5
10
5
15
3
3
17
3
6
10
10
21
7
7
National Geographic
Libelle
Margriet
Other
No answer
2
9
9
21
27
4
12
12
20
29
6
6
21
25
50*
30
10
5
20
25
6
6
17
31
151
64
87
9
29
ADAC-Motorwelt
Bild der Frau
Brigitte
Bunte
Focus
Hörzu
30
4
10
3
11
12
28
9
23
3
11
20*
31
2
10
6*
22
-
Spiegel
Stern
TV Movie
TV Spielfilm
Other
No answer
32
11
3
7
19
19
42*
11
5
9
22
13
25*
11
1
6
17
24
157
70
Bella
FHM (For Him Magazine)
Loaded
Radio Times
Readers Digest
Take A Break
3
2
1
10
4
3
TV Times
TV Quick
Whats On TV
Woman’s Own
Other
No answer
4
3
3
3
29
48
Germany
Great Britain
n=
n=
n=
21
45
27
23
29
14
14
5
5*
5
10
5
4
20
9
9
13
15
11
11
15
19
4
35*
13
9
17
7
7
14
-
14
14
5
10
14
4
16
2
11
11
11
33*
7
-
4
9
9
4
-
14
17
17
21
7
7
7
14
21
14
14
14
29
43
10
10
5
29
24
4
7
22
36
15
15
15
15
9
9
17
26
41
16
38
18
32
61
19
39
14*
7
14
7
10
10
34
5
15
2
12
12
25
6
6
25
34
3
5
16
5
56*
11
6
22
19
6
6
-
26
7
10
7
8
15
32
11
21
11
26
44*
8
18
10
67*
33
22
22
45
21
3
7
21
17
37
5
2
10
20
20
13*
6
6
6
19
25
24
8
8
13
18
22
11
6
6
28
17
41
13
3
3
31
25
31
5*
2
10
13
23
37
21
11
11
26
15
5
10
23
13
87
8
40
57
20
24
8
23
51
42
40
6
1
11
6
4
1
2
2
9
2
1
13
-
5
5
5
3
-
4
2
2
11
2
5
5
15
5
17
13
-
13
13
-
4
9
9
-
4
10
2
4
5
2
2
12
7
2
3
10
5
3
3
4
3
7
30
41
6
1
3
28
53
13
13
63
3
5
5
30
53
2
4
5
4
37
39
15
5
5
25
50
4
4
25
46
75
9
4
4
9
22
57
2
4
37
43
7
2
5
7
31
36
3
5
20
60
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101129
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
71. Which magazines do you read
regularly
Italy
n=
52
19
33
5
13
20
9
3
2
13
22
14
3
Casaviva
Cise di casa
Donna Moderna
Famiglia Cristiana
Focus
6
8
8
4
23
16
16
11
5
16
3
6
3
27
20
40*
-
23
23*
8
15
54*
25
11
-
-
-
8
8
8
8
31
9
14
14
5
18
21
33
Gente
LÈspresso
Oggi
Panorama
Quattroruote
4
8
6
10
12
5
5
5
11
5
3
9
6
9
15
20
-
8
8
8
8
5
15
5
20
11
11
-
33
67*
33
-
8
8
5
5
9
14
18
7
7
7
7
7
33
33
-
Sorrisi e Canzoni TV
Starbene
Other
No answer
13
6
15
23
5
16
11
37
18
18
15
40
23
8
8
8
20
5
25
15
11
22
44
-
100*
46*
9
9
36
9*
29
7
29
33
-
98
55
43
19
40
10
11
14
4
26
15
13
44
8
2
6
3
5
5
2
11
4
4
12
2
2
7
16
5
-
3
8
3
13
20
10
-
9
9
9
-
14
-
50*
-
8
8
4
12
13
7
7
8
8
8
15*
-
7
7
2
4
2
7
13
27
4
13
16
22
9
9
33
5
26
42
10
3
10
15
33
10
10
-
18
7
7
21
25
-
12*
8
4
50*
7
13
20
13
20
15
15
23
18
16*
8
8
5
3
3
7
7
29*
7
14
25
25
50*
-
8
4
15
4
4
13
13
7
13
7
8
8
15
15
15
2
9
5
2
5
Japan
n=
Bungei Shunju
Esse
non.no
JJ
Josei Seven
Josei Jishin
Lettuce Club
Orange Page
Pia
Tokyo/Kansai Walker
Shukan
Shukan
Shukan
Shukan
Shukan
Gendai
Bunshun
Post
Shincho
Asahi
6
8
9
6
6
2*
5
2*
7
4
12*
12
19*
5
9
5
5
18
29
25*
29
9*
28
32
30*
20
30
20
18
45
7
43
25
12
15
27
13
46
25
36
125
61
64
16
39
31
21
13
5
27
39
37
22
Le Point
Paris Match
Le Nouvel Observateur
L’Express
Elle
7
9
10
11
13
7
11
15
10
23*
8
6
6
13
3*
6
13
13
6
5
8
5
8
13
16*
13
10
6
23
10
19
14
10
15
15
15
8
20
40
-
15
7
15
15
15
10
5
8
13
11
14
5
5
16
5
23
23
5
Vogue
L’Equipe
Capital
Géo
Télérama
2
10
9
19
14
5
7
7
23
16
13
11
16
13
19
6
13
3
13
15
13
5*
6
6
13
29
16
5
24
24
8
8
15
15
40
40
19
4
26
30*
3
10
13
23
13
5
5
14
16
5*
5
9
14
Télé 7 jours
Science et Vie
Le Figaro Magazine
Figaro Madame
VSD
Other
No answer
15
8
6
6
7
20
15
18
8
7
8
11
18
16
13
8
6
3
3
22
14
38*
25*
25
13
13
3
8
18
18
6
6
19*
16*
10
19
10
14
10
5
10
24
19
23
8
15
8
23
15
20
20
11
19*
4
7
11
19
18
5
3
5
10
28
13
11
5
16*
14*
3
22
16
23
5
9
14
14
Other
No answer
France
n=
20
30*
10
20
10
9
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101130
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
71. Which magazines do you read
regularly
Russian Federation
n=
157
53
Avtomir
Burda
Cool
Cool Girl
Cosmopolitan
15
7
3
19
8
13*
4
34*
Dengi
Domashny ochag
Interier + dizain
Itogi
Kaleydoskop
18
10
6
18
3
Karavan istoriy
Krestianka
Krossvord kaleydoskop
Liza
Liza - dobrey sovety
104
20
33
62
32
9
1
18
4*
3
12*
5
20
18
6
3
36*
21
8
5
13
13
6
3
16
11
100*
-
9*
9
9
19
-
22*
10
4
18
5
10
5
5*
-
24
12
15*
30
-
24
11
3
18
8
9
9
6
13
-
33
-
-
25
2
3
11
2
38*
4
4
23*
-
19*
1
3
6*
3
20
5
10
-
30
6
3
15
3
24
3
11
2
25
3
6
-
33
11
11
Moi prekasny sad
Ne skuchay
NLO
Otdohny!
Piatoe koleso
4
3
5
8
9
9*
4
6
4
4
2*
2
5
11
12
10
6
3
6
9
3
3
5
3
11
15
3
6
6
3
22
11
11
11
Strana igr
Televik
Teschin yazik
Tovary i ceny
TV-Park
1
6
3
7
2
6
4
8
1
7
2
7
10
15
10
10
3
6
6
10
8
6
-
Vne zakone
Vokrug sveta
Vot tak!
Za rulem
Zdorovie
1
16
1
15
5
25*
2
6*
9
2
12*
19*
3
15
5
10
-
3
9
12
15*
11
19
2
3
25
9
-
Other
No answer
13
17
9
19
14
15
35*
20
12
9
10
11
6
34*
23
25
88
21
24
12
40*
15
6
6
13*
10
10
33
22
4
4
17
-
32
8
4
32
-
16
14*
7
16
6
5*
5
14
-
100*
100*
-
22
9
4
13
-
32
4
8
-
22
1
2
11
3
38
5
14
-
100*
-
13
4
9
13
-
4
8
12
4
5
1
2
6
11
5
10
10
14
-
4
-
4
8
2
8
2
5
44*
22
22
-
22
4
4
4
16
16
4
1
16
17
6
5
10
14
5
11
11
-
17
17
8
8
10
18
24
19
9
4
9
14
24*
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101131
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
72. Which radio channels do you
listen to regularly
The Netherlands
116
49
67
10
20
35
29
14
7
21
45
27
23
Classic FM
Noordzee FM
Radio 1
Radio 2
Radio 3 FM
Radio 10 FM
16
18
28
23
27
12
12
16
35
29
24
10
18
19
22
19
28
13
10
20
30
-
10
25
10*
10
50*
20
6*
23
23
11*
40*
3*
21
7*
48*
45*
10*
14
21
14
36
43
21
57*
14
43
29
14
29
5
10
29
19
29
14
11
24
27
20
33
11
11
15
26
19
26
7
39*
17
30
39
13
17
Radio 538
Regional/local channels
Sky Radio
Yorin FM
Other
No answer
37
15
47
22
5
5
47
12
49
33*
4
4
30
16
45
15*
6
6
30
50
50
10
75*
10
45
35
15
43
11
57
23
14*
-
24
14
48
14
3
-
14*
36*
21*
14
14
29
29
14
-
43
14
43
10
5
5
42
13
44
24
9
7
41
7
70*
44*
-
17*
26
26*
4*
4
9
151
64
87
9
29
41
16
38
18
32
61
19
39
Antenne Bayern
Bayern 3
eins live
Hit Radio FFH
hr 3
NDR 2
13
18
6
7
9
23
11
14
5
9
14*
22
14
21
7
5
5*
23
44
14
17
14
10
10
21
10
10
5
5
2*
22
13
19
6
6
31
18
32*
5
3
11
16
11
17
6
17
22
22
13
3
13
9
16
15
21
8
7
8
20
16
21
37
18
15
8
5
13
26
radio ffn
SWR 3
SWR 4
WDR 4
Other
No answer
2
22
5
4
48
5
2
23
2
2
56
6
2
21
7
6
43
3
78
-
3
48*
7
34
3
24
41
15*
6
19
6
13
25*
-
3
11*
11
8
61
-
11
6
67
-
3
34
3
3
56
3
2
13*
2
2
51
7
5*
5
26*
11
3
33
13*
8
49
-
157
70
87
8
40
57
20
24
8
23
51
42
40
BBC radio stations
Capital 95,8
Capital Gold
Classic FM
Heart 106.2
Kiss 100
69
7
4
19
9
8
70
7
4
20
14*
6
69
7
3
18
5*
9
63
25
68
5
5
8*
10
13
74
12
12
12
4
65
5
5
30
5
10
75
4
13
50*
8
4
50
25
-
74
9
4
26
9
22*
61
6
6
16
14
4
76
12
17
7
10
73
3
5
23
5
3
Magic
New Atlantic
Talk Sport
Virgin FM
Virgin Radio AM
Other
No answer
4
4
12
1
13
10
4
13
17
7
5
7
11
1
9
11
13
25
-
3
5
20
8
15
4
4
9
2
19
5
5
5
20
15
15
8
8
4
4
13
25
13
13
4
2
2
10
18
10
5
5
14
2
12
7
10
8
13
5
15
Germany
Great Britain
n=
n=
n=
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101132
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
72. Which radio channels do you
listen to regularly
Italy
52
19
33
5
13
20
9
3
Radio 105 Network
Radio Deejay
Radio Dimensione Suono
Radio Italia Solo Musica Italiana
RAI-RadioTre
RAI-RadioUno
2
25
2
12
15
17
26
11
21
11
3
24
3
12
12
21
40
20
-
8
54*
31*
15
8
15
5
5
5
15
11
11
22
33
RAI-RadioDue
RMC Radio Monte Carlo
RIN Radio Italia Network-RIN
Rtl 102.5 Hit Radio
Other
No answer
13
15
4
10
17
13
5
26
5
11
16
18
9
3
15
21
12
40
20
23
23
15
8
23
-
10
20
10
15
15
98
55
43
19
40
Bunka Hoso
(Nippon Cultural Broadcasting)
J-Wave
NHK#1
NHK#2
NHK-FM
9
20
17
5
12
5
22
22
9
13
14
19
12
12
11
26
21
11
11
Nippon Hoso
(Nippon Broadcasting System)
TBS Radio
Tokyo FM
Other
No answer
15
8
31
4
26
7*
7
25
4
27
26*
9
37
5
23
125
61
RTL
RTL 2
Radio France
Europe 1
Europe 2
20
30
17
21
31
Chérie FM
RMC
France Info
RFM
Radio Nova
NRJ
Nostalgie
Oui FM
Fun Radio
Other
No answer
Japan
France
n=
n=
n=
2
13
22
14
3
67
100*
-
8
15
31
8
36
5
18
21
36*
29
14
33
67
11
11
22
22
33
33
33
-
15
23
8
15
23
15
9
14
5
14
18
18
14
14
14
7
33
-
10
11
14
4
26
15
13
44
3*
23
5*
3
8
20
20
10
10
20
9
36
36
9
-
21
36
21
25
50
8
15
12
4
-
7
27
7
13
23
15
23
8
8
7
23
23
7
20*
11
16
47
37
15
3
33
8
25
20
30*
10
30
9
9
9
27
29
7
43
7*
25
23
42
27
7
13
27
7
27
31
8
31
38
9
11
25
7
20
64
16
39
31
21
13
5
27
39
37
22
20
34
18
23
34
20
27
16
19
28
6
31
13
13
69*
21
46*
10
21
33
29
39
19
23
35
10
14
38*
24
10*
15
8
23
15
60
20
-
30
30
33*
19
26
15
36
8*
13
36
19
38
11
24
43
18
9*
23
32
9*
23
7
24
15
6
21
7
23
16
5
25
8
25
14
8
44
6*
13
19
26
5
21
21
5
32
10
35
19
10
10
10
29
5
-
15
15
15
-
40
-
19
4
15
22
11
31
13
18
15
5
32
3
38*
14
8
9
23
9
-
29
20
10
17
12
7
26
21
5
13
13
7
31
19
14
20
11
8
56*
6
19
19
6
6
36
13
8
23
13
8
19
26
16
19
16
6
24
38*
5
5
10
5
15
23
15
15
15
-
22
22
11
19
15
4
38
21
8
18
18
8
35
11
16
24
11
8
9*
32
9
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101133
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
72. Which radio channels do you
listen to regularly
Russian Federation
157
53
104
20
33
62
32
9
1
Avtoradio
Baltika
Eho Moskvy
Eho Peterburga
Eldoradio
4
16
19
15
27
4
17
15
17
25
4
15
21
13
29
5
5
10
5
20
3
15
18
6
21
5
18
19
15
37*
3
16
19
16
22
33
33
56*
22
Evropa Plus
Hit
Hit FM
Love
Maximum
52
11
8
24
29
55
17
8
30
32
50
8
8
20
28
55
15
25
45
45
18
12
24
39
52
6
6
26
21
50
13
13
25
31
Mayak
Melodia
Nashe radio
Padio Shanson
Radio Rossii
11
8
16
12
3
17
13
15
13
8*
9
6
16
12
1*
5
25
5
-
6
9
21
6
-
10
8
11
15
3
RDV
Re-cord
Retro
Russki shanson
Russkoe radio
1
3
10
13
22
4
11
17
26
1
2
9
11
19
15*
25
12
9
36*
2
2
5
15
19
4
3
6
3
6
4
4
2
6
2
2
2
5
4
6
3
8
5
Serebryany dozhed
Studio
Radio Rocks
Radio Hermitage
Other
No answer
n=
5
5
15
-
9
6
3
3
5
6
5
2
6
3
23
25
88
21
100*
100*
-
9
4*
9
13
22
12
20
8
32
3
19
22
16
30
5
19
19
19
19
67
11
100
-
43
13
26
26
60
28*
4
32
44
55
9
8
16*
25
38
10
5
43*
33
13
3
19
13
-
44*
44*
33
33*
100*
-
13
9
17
4
9
4
8
20
8
-
11
8
14
16
3
19
10
19
10
-
16
22
16
33
11
-
-
4
13
13
4
20
16
24
1
3
3*
14
25
29*
5
14
-
-
9
9
9
13
4
8
4
4
3
9
9*
3
9
2
6
3
1
6
3
5
14
5
5
5
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101101
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Sex
Female
Male
858
372
485
43
57
0
100
-
10
25
30
16
13
5
1
0
Holiday trip
Business trip
Trip rewarded by employer
Both holiday trip and business trip
No answer
Both business and holiday trip
Total
n=
Total
Age
15-24
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
Other
adult
house
hold
87
215
256
138
115
45
165
258
240
193
100
-
44
56
-
48
52
-
42
58
-
46
54
-
37
63
-
40
60
-
44
56
-
45
55
-
41
59
-
43
57
-
10
28
29
17
12
4
1
-
10
23
31
15
15
5
1
0
100
-
100
-
100
-
100
-
100
-
87
13
-
20*
35*
20*
10*
8*
5
2
-
4*
36*
30
12*
12
5
1
-
10
18*
51*
18
4*
0
10
12*
12*
24*
31*
10*
1
-
94
5
0
95
5
0
94
5
0
79*
21*
-
96
4
-
96
4
0
97
3
-
96
3
1
98
2
-
87*
13*
-
96
4
-
96
4
0
97*
2*
1
45
19
26
18
9
9
4
4
1
22
10
9
4
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
858
372
485
87
215
256
138
115
45
165
258
240
193
Background information
1. Sex
Female
Male
No answer
2. Age
15-24
25-34
35-44
45-54
55-64
65-74
75 or older
No answer
3. Holiday/business trip/prize
or leisure trip rewarded by
employer
n=
4. Are you now on the holiday
part of your trip
Yes
No
No answer
Total
n=
5. How many days will this visit
in Finland last
One day
2 - 3 days
4 - 5 days
6 - 7 days
8 - 14 days
15 - 21 days
22 - 30 days
Over a month
No answer
5
17
44
30
1
0
2
1
5
18
44
29
0*
3
1
5
17
43
31
2*
0
2
0
7
10*
39
29
15*
-
6
19
46
27
1
1
0
5
20
48
25*
1
0*
0
8
17
41
30
1
1
1
1*
17
38
39*
3
1
-
11
40
47*
2
-
5
18
39
28
3*
6*
-
4
12*
43
38*
0
0
1
1
7
22*
47
22*
0
2
-
4
18
45
31
2
1
95
5
96
4
95
5
98
2
97
3
96
4
93
7
94
6
93
7
98
2
97
3
97
3
91*
9*
6. Will you stay at your relatives’/
friends’ homes more than a half
of this trip
Yes
No
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102101
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Country
The Germany Great Italy
Nether
Britain
lands
Japan France
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
858
116
151
157
52
98
157
44
275
69
476
43
57
0
42
58
-
42
58
-
45
55
-
37
63
-
56*
44*
-
49
51
-
34*
66*
-
30
70*
-
39*
61*
-
30*
70*
-
49*
51*
-
10
25
30
16
13
5
1
0
9
17*
30
25*
12
5
1
1
6*
19
27
11*
25*
11*
1
-
5*
25
36
13
15
4
1
-
10
25
38
17
6
4
-
19*
41*
10*
11
14
4
-
13
31
25
17
10
4
-
13
21
39*
20
6*
1*
-
27
39
23
11
-
6*
15*
34
19
19*
5
1
0
10
22
39
14
9
6
-
13*
31*
26*
14
11*
4
0
-
Holiday trip
Business trip
Trip rewarded by employer
Both holiday trip and business trip
No answer
94
5
0
96
4
-
91*
9*
-
96
4
1
96
4
-
97
3
-
96
4
-
93
6
1
77*
23*
-
98*
1*
1
80*
20*
-
96*
4
-
Both business and holiday trip
45
5
14
6
2
3
5
10
10
3
14
19
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
100
-
858
116
151
157
52
98
125
157
44
275
69
476
Background information
1. Sex
Female
Male
No answer
2. Age
15-24
25-34
35-44
45-54
55-64
65-74
75 or older
No answer
3. Holiday/business trip/prize
or leisure trip rewarded by
employer
n=
4. Are you now on the holiday
part of your trip
Yes
No
No answer
Total
n=
5. How many days will this visit
in Finland last
One day
2 - 3 days
4 - 5 days
6 - 7 days
8 - 14 days
15 - 21 days
22 - 30 days
Over a month
No answer
5
17
44
30
1
0
2
1
1*
9*
41
45*
1
3
-
3
10*
28*
51*
4*
1
3
1
1*
18
63*
15*
1
1
-
12
29*
52*
2
4
2
3
18
42
37
-
2
19
62*
12*
4
1
20*
29*
33*
17*
1
-
14*
30*
41
11*
2
2
-
8*
14
37*
37*
3*
0
1
1
14*
30*
33
16*
1
4
-
2*
16
49*
29
0*
2
0
95
5
97
3
95
5
97
3
96
4
93
7
93
7
97
3
98
2
94
6
99
1
96
4
6. Will you stay at your relatives’/
friends’ homes more than a half
of this trip
Yes
No
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101102
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
Background information
7. In which country do you live
at the present time
The Netherlands
Germany
Great Britain
Italy
Japan
France
Russia
Other
No answer
14
18
18
6
11
15
18
0
13
17
19
5
15*
16
14*
0
14
18
18
7
9*
13
21*
-
11
10*
9*
6
22*
18
23
-
9*
13
19
6
19*
18
15
0
14
16
22
8
4*
12
24*
-
21*
12*
14
7
8
15
23
-
12
33*
21
3
12
11
8*
-
16
40*
18
4
9
11
2*
-
13
19
14
8
16
16
14
-
17*
24*
20
9
6*
15
10*
-
11
8*
18
6
5*
15
37*
-
12
20
21
2*
23*
11
11*
1
151
64
87
9
29
41
16
38
18
32
61
19
39
5
15
1
5
1
8
9
3
2
2
18
1
7
1
44*
33
-
3
14
3
2
17
2
5
2
19
-
8
11
-
6
11
11
-
9
16
3
-
3
10
7
3
32*
-
5
13
10
-
9
5
1
3
2
11
6
3
3
7
3
1
2
1
22
-
3
3
7
15
2
2
2
13
6
-
5
5
5
-
11
11
-
6
6
6
3
10
7
-
21
11*
3
3
3
5
-
10
9
3
1
13
19
1
16*
11
5
2
11
11*
-
6*
8
1
1
14
24*
1
-
7
14
3
24
14
3
15
2
5
17
10
-
6
13
13
31
-
13
5
5
8
34*
-
39*
11
-
6
9
6
22
3*
3
13
15
3
5*
25
-
5
32
-
13
5
5
21
15
-
157
70
87
8
40
57
20
24
8
23
51
42
40
Greater London
Area 2
Area 3
Area 4
Area 5
17
10
27
6
5
13
11
29
13*
3
20
8
25
1*
7
25
-
20
15
23
8
5
12
11
26
4
11*
20
10
25
10
-
17
4
42
13
-
13
38
-
35*
17
30
9
18
10
29
6
2
12
7
19
10
5
10
8
30
5
8
Area
Area
Area
Area
Area
3
7
11
8
1
3
7
7
9
1
3
7
14
7
-
13
50*
13
5
8
13
-
4
7
11
9
-
5
10
10
-
4
4
8
-
13
25
13
-
4
-
4
6
6
10
-
2
10
14
14
2
5
8
20*
3
-
1
4
1
1
1
3
-
5
1
2
-
5
-
2
4
2
5
5
-
4
4
-
4
10*
-
2
2
3
3
-
Germany
n=
8. Area
Schleswig-Holstein
Hamburg
Bremen
Niedersachsen
Meklenburg-Vorpommen
Berlin
Brandenburg
Sachsen-Anhalt
Sachsen
Thüringen
Hessen
Nordhein-Westfalen
Rheinland-Pfalz
Saarland
Baden-Wüttemberg
Bayern
No answer
Great Britain
n=
8. Area
6
7
8
9
10
Area 11
Wales
Scotland
Northern Ireland
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101103
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
Italy
n=
52
19
33
5
13
20
9
3
2
13
22
14
3
83
10
6
2
89
5
5
-
79
12
6
3
100
-
85
15
-
70
10
15
5
89
11
-
100
-
100
-
77
15
8
-
91
9
-
79
7
7
7
67
33
-
125
61
64
16
39
31
21
13
5
27
39
37
22
39
36
42
25
41
45
38
38
40
30
46
41
36
20
26
14
25
21
16
29
8
20
33
15
14
23
3
5
-
-
-
10
14
-
38
40
19
13
24
27
8. Area
Northern Italy
Central Italy
Southern Italy
No answer
France
n=
8. Area
Ile de France
Bretagne/Normandie/
Pays de la Loire/Centre
Nord/Picardie/Champagne/Lorraine/
Alsace/Franche-Comté
Bourgogne/Auvergne/Rhône-Alpes/
Provence-Cöte d’Azur/Languedoc
7
10
5
-
20
16
23
38
13
19
Limousin/Poitou-Charentes/
Aquitane/Midi-Pyrénées
No answer
12
2
11
-
13
3
6
6
8
-
16
-
24
-
8
8
-
11
7
15
-
8
-
14
-
157
53
104
20
33
62
32
9
1
23
25
88
21
84
15
1
1
91
9
-
81
17
1
1
70
30
-
79
18
3
-
87
13
-
91
6
3
89
11
-
100
-
65*
35*
-
88
8
4
-
86
13
1
90
10
-
Russian Federation
n=
18*
5*
8. Area
St. Petersburg area
Moscow area
Other European Russia
Asian Russia
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101121
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Total
Sex
Female
Male
372
485
Age
15-24
years
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
n=
858
45
Comprehensive/primary school
Secondary school/institute/college
University degree
No answer
5
41
53
0
5
47*
48*
1
5
37*
57*
-
11*
34
54
-
2*
34*
64*
-
5
38
57
-
3
49
48
1
5
54*
40*
1
11
56*
33*
-
19
30
19
31
19
29
38*
13*
27*
43*
13*
30
12*
23*
12*
28
24
31
28
22
0
27
22
0
29
23
-
28
22
-
20*
11*
-
48*
9*
-
30
34*
1
8*
52*
-
44*
-
240
Other
adult
house
hold
165
258
193
5
36
59
-
5
45
50
-
6
35*
59*
0
4
50*
46*
1
100
-
100
-
-
-
-
100
-
100
-
Background information
67. Level of education
68. Household
Single household
Couple with no children
Household with children
younger than 18 years
Adult household
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102121
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Total
Country
The Germany Great Italy
Nether
Britain
lands
n=
858
116
151
Comprehensive/primary school
Secondary school/institute/college
University degree
No answer
5
41
53
0
5
66*
28*
1
3
53*
44*
-
19
30
18
39*
28
22
0
23
20
-
157
Japan France
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
52
98
125
157
44
275
69
476
11*
38
51
-
13*
48
38*
-
38
62
-
7
43
50
-
1*
14*
85*
1
2
23*
75*
-
3*
41
56
0
20*
80*
-
8*
46*
46*
0
21
40*
15
32
25
42
27
15*
22
31
15
16*
23
18
15*
29
13
22
21
33*
13*
26
-
27
25
1
27
6*
-
13*
45*
-
30
18
-
56*
13*
-
41
18
-
33*
23
0
45*
20
-
23*
22
-
Background information
67. Level of education
68. Household
Single household
Couple with no children
Household with children
younger than 18 years
Adult household
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101134
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Kaikki
n=
Total
858
Sex
Female
Male
372
485
Age
15-24
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
87
215
256
138
115
15
7
30
2
5
11
11
34
5
6
17*
18*
21*
4
8
13
7
29
4
12*
7*
8
50*
6
9
4*
9
58*
4
4
10
6*
34
9*
2*
7*
13
36
3
13*
23*
13
16*
2*
5*
9
12
45*
5
9
6
5*
2
6
2
4
13
1
2*
2
4
10
2
6*
7
10
2
6
5
7
1
1*
2
13
-
2
7
10
3
1*
0
3
11
1
1*
2
8*
10
1
10*
1*
9
1
3
45
165
258
240
Other
adult
house
hold
193
Background information
Place of interview
Tahko
Levi
Saariselkä
Luosto
Salla
13
12
32
4
8
11
13
37*
3*
7
14
11
29*
5*
8
Riihivuori
Himos
Ounasvaara
Puijo
Koli
1
5
10
1
4
1
5
12
1
1*
1
4
9
2
6*
Mustavuori
Ellivuori
Isosyöte
Serena
Laajavuori
3
0
1
0
0
3
0
1
-
2
0
1
0
0
17*
2
1
1
2
-
1*
0
0
-
2
1
1
-
1
-
2
-
7*
2
1
1
2
1
-
3
1
0
-
1*
-
Ruka
Sappee
Häkärinteet
Harriniva
Suomu
Ylläs
No answer
2
0
0
3
0
1
0
1
1
2
1
0
-
2
1
0
3
1
0
1
1
-
3
1
3
0
1
0
3
0
2
0
1
-
1
1
1
2
-
6*
-
2
-
2
1
2
-
1
1
5*
1
-
4*
0
0
1
0
-
4
1
1
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102134
pk
VER %
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Kaikki
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
52
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
Background information
Place of interview
Tahko
Levi
Saariselkä
Luosto
Salla
13
12
32
4
8
8
3*
12*
3
46*
4*
3*
47*
9*
2*
1*
55*
18*
2
2*
2*
63*
-
3*
73*
2
1*
1*
43*
9*
4
59*
1*
3*
1*
-
16
7
23
11
-
20*
11
29
5
10
41*
4*
16*
3
1*
4*
14*
37*
3
8
Riihivuori
Himos
Ounasvaara
Puijo
Koli
1
5
10
1
4
10*
9
5*
-
3
9
1
-
4
4*
1
-
8*
8
6
-
7
11
1*
3
34*
1
-
3*
1*
1
21*
5
5
2
18*
1
1*
5*
2
8*
7
10*
1
7*
15*
1
1*
Mustavuori
Ellivuori
Isosyöte
Serena
Laajavuori
3
0
1
0
0
1
1
4
1
4*
-
1*
-
4
-
1
-
5
1
-
5
1
-
5
-
2
1
1
-
7
1
-
3
1
0
0
Ruka
Sappee
Häkärinteet
Harriniva
Suomu
Ylläs
No answer
2
0
0
3
0
1
0
2
1
-
3
7*
1
2*
-
4
1
6*
1
2
4
4
-
-
-
2
1
2
-
5
2
2
-
1
0
1
2
1
-
4
1
3
-
1
0
4
0
0
Absolute figures
ABSOLUTE FIGURES
Unweighted (n=) and/or weighted (N=) number of respondents/answers
Taloustutkimus Oy 3.1.2000 tpi
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101101
pk
N-LUVUT
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Sex
Female
Male
858
372
485
372
485
1
372
-
87
215
256
138
115
39
6
2
Age
15-24
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
Other
adult
house
hold
87
215
256
138
115
45
165
258
240
193
485
-
38
49
-
103
112
-
107
149
-
63
75
-
43
72
-
18
27
-
72
93
-
117
141
-
99
141
-
83
110
-
38
103
107
63
43
15
3
-
49
112
149
75
72
24
3
1
87
-
215
-
256
-
138
-
115
-
39
6
-
33*
58*
33*
16*
14*
8
3
-
810
45
3
352
19
1
458
26
1
69*
18*
-
206
9
-
246
9
1
134
4
-
110
4
1
44
1
-
143*
22*
-
248
10
-
230
9
1
45
19
26
18
9
9
4
4
1
22
10
9
4
45
-
19
-
26
-
18
-
9
-
9
-
4
-
4
-
1
-
22
-
10
-
9
-
4
-
858
372
485
87
215
256
138
115
45
165
258
240
193
44
149
374
257
10
1
18
5
19
68
165
107
1*
10
2
25
81
209
150
9*
1
8
2
6
9*
34
25
13*
-
11
32*
110
98*
1
1
3
2
17
52*
112
53*
1
5
-
7
35
86
60
3
2
819
39
357
15
462
23
85
2
250
8
232
8
175*
18*
Background information
1. Sex
Female
Male
No answer
2. Age
15-24
25-34
35-44
45-54
55-64
65-74
75 or older
No answer
11*
92*
77
32*
32
12
2
-
24
42*
122*
42
9*
1
19
23*
24*
47*
60*
19*
1
-
3. Holiday/business trip/prize
or leisure trip rewarded by
employer
Holiday trip
Business trip
Trip rewarded by employer
Both holiday trip and business trip
No answer
Both business and holiday trip
n=
188*
4*
1
4. Are you now on the holiday
part of your trip
Yes
No
No answer
Total
n=
5. How many days will this visit
in Finland last
One day
2 - 3 days
4 - 5 days
6 - 7 days
8 - 14 days
15 - 21 days
22 - 30 days
Over a month
No answer
12
40
98
59
2
3
1
14
51
123
64*
2
1*
1
11
24
57
42
1
1
2
1*
20
44
45*
4
1
-
5
18
21*
1
-
9
30
65
46
5*
10*
-
6. Will you stay at your relatives’/
friends’ homes more than a half
of this trip
Yes
No
No answer
208
7
246
10
129
9
108
7
42
3
161
4
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102101
pk
N-LUVUT
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
Country
The Germany Great Italy
Nether
Britain
lands
Japan France
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
858
116
151
157
52
98
157
44
275
69
476
372
485
1
49
67
-
64
87
-
70
87
-
19
33
-
55*
43*
-
61
64
-
53*
104*
-
13
31*
-
106*
169*
-
21*
48*
-
232*
244*
-
87
215
256
138
115
39
6
2
10
20*
35
29*
14
6
1
1
9*
29
41
16*
38*
16*
2
-
8*
40
57
20
24
7
1
-
5
13
20
9
3
2
-
19*
40*
10*
11
14
4
-
16
39
31
21
13
5
-
20
33
62*
32
9*
1*
-
7
15
27
10
6
4
-
64*
147*
124*
68
51*
20
2
-
150
6
1
50
2
-
95
3
-
120
5
-
146
10
1
55*
14*
-
457*
19
-
Background information
1. Sex
Female
Male
No answer
2. Age
15-24
25-34
35-44
45-54
55-64
65-74
75 or older
No answer
12
17
10
5
-
16*
42*
93
53
51*
15
4
1
3. Holiday/business trip/prize
or leisure trip rewarded by
employer
Holiday trip
Business trip
Trip rewarded by employer
Both holiday trip and business trip
No answer
Both business and holiday trip
n=
810
45
3
111
5
-
137*
14*
-
34*
10*
-
270*
3*
2
45
5
14
6
2
3
5
10
10
3
14
19
45
-
5
-
14
-
6
-
2
-
3
-
5
-
10
-
10
-
3
-
14
-
19
-
858
116
151
157
52
98
125
157
44
275
69
476
6
15*
27*
1
2
1
3
18
41
36
-
6*
13*
18
5*
1
1
-
22*
38
101*
101*
7*
1
3
2
10*
21*
23
11*
1
3
-
11*
77
234*
140
1*
11
2
50
2
91
7
43
1
258
17
68
1
457
19
4. Are you now on the holiday
part of your trip
Yes
No
No answer
Total
n=
5. How many days will this visit
in Finland last
One day
2 - 3 days
4 - 5 days
6 - 7 days
8 - 14 days
15 - 21 days
22 - 30 days
Over a month
No answer
44
149
374
257
10
1
18
5
1*
11*
47
52*
1
4
-
4
15*
42*
77*
6*
1
4
2
2*
29
99*
23*
2
2
-
3
24
77*
15*
5
1
31*
46*
52*
27*
1
-
6. Will you stay at your relatives’/
friends’ homes more than a half
of this trip
Yes
No
No answer
819
39
113
3
143
8
152
5
116
9
153
4
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101102
pk
N-LUVUT
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
n=
Total
858
Sex
Female
Male
Age
15-24
years
372
485
87
25-34
years
35-44
years
45-54
years
55-64
years
215
256
138
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
45
165
258
240
Other
adult
house
hold
193
Background information
7. In which country do you live
at the present time
The Netherlands
Germany
Great Britain
Italy
Japan
France
Russia
Other
No answer
116
151
157
52
98
125
157
2
49
64
70
19
55*
61
53*
1
67
87
87
33
43*
64
104*
-
10
9*
8*
5
19*
16
20
-
20*
29
40
13
40*
39
33
1
35
41
57
20
10*
31
62*
-
29*
16*
20
9
11
21
32
-
14
38*
24
3
14
13
9*
-
7
18*
8
2
4
5
1*
-
21
32
23
13
26
27
23
-
45*
61*
51
22
15*
39
25*
-
27
19*
42
14
13*
37
88*
-
23
39
40
3*
44*
22
21*
1
151
64
87
9
29
41
16
38
18
32
61
19
39
Schleswig-Holstein
Hamburg
Bremen
Niedersachsen
Meklenburg-Vorpommen
7
22
1
8
2
5
6
2
1
2
16
1
6
1
4*
3
-
1
4
1
1
7
1
2
1
3
-
3
4
-
1
2
2
-
3
5
1
-
2
6
4
2
6*
-
2
5
4
-
Berlin
Brandenburg
Sachsen-Anhalt
Sachsen
Thüringen
13
7
1
4
3
7
4
2
2
6
3
1
2
1
2
-
1
1
2
6
1
1
1
2
1
-
2
2
2
-
2
2
-
2
2
2
1
6
4
-
4
2*
1
1
1
2
-
Hessen
Nordhein-Westfalen
Rheinland-Pfalz
Saarland
Baden-Wüttemberg
Bayern
No answer
15
14
4
2
19
28
1
10*
7
3
1
7
7*
-
5*
7
1
1
12
21*
1
-
2
4
1
7
4
1
6
1
2
7
4
-
1
2
2
5
-
5
2
2
3
13*
-
7*
2
-
2
3
2
7
1*
1
8
9
2
3*
15
-
1
6
-
5
2
2
8
6
-
157
70
87
8
40
57
20
24
8
51
42
40
Greater London
Area 2
Area 3
Area 4
Area 5
26
15
42
10
8
9
8
20
9*
2
17
7
22
1*
6
2
-
8
6
9
3
2
7
6
15
2
6*
4
2
5
2
-
4
1
10
3
-
1
3
-
8*
4
7
2
9
5
15
3
1
5
3
8
4
2
4
3
12
2
3
Area
Area
Area
Area
Area
5
11
17
12
1
2
5
5
6
1
3
6
12
6
-
1
4*
1
2
3
5
-
2
4
6
5
-
1
2
2
-
1
1
2
-
1
2
1
-
1
-
2
3
3
5
-
1
4
6
6
1
2
3
8*
1
-
1
6
1
2
1
2
-
4
1
2
-
2
-
1
2
1
1
1
-
1
1
-
1
5*
-
1
1
1
1
-
Germany
n=
8. Area
Great Britain
n=
23
8. Area
6
7
8
9
10
Area 11
Wales
Scotland
Northern Ireland
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101103
pk
N-LUVUT
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
Other
adult
house
hold
Background information
Italy
n=
52
19
33
5
13
20
9
3
2
13
22
14
3
43
5
3
1
17
1
1
-
26
4
2
1
5
-
11
2
-
14
2
3
1
8
1
-
3
-
2
-
10
2
1
-
20
2
-
11
1
1
1
2
1
-
125
61
64
16
39
31
21
13
5
27
39
37
22
49
22
27
4
16
14
8
5
2
8
18
15
8
25
16
9
4
8
5
6
1
1
9
6
5
5
8. Area
Northern Italy
Central Italy
Southern Italy
No answer
France
n=
8. Area
Ile de France
Bretagne/Normandie/
Pays de la Loire/Centre
Nord/Picardie/Champagne/Lorraine/
Alsace/Franche-Comté
Bourgogne/Auvergne/Rhône-Alpes/
Provence-Cöte d’Azur/Languedoc
9
6
3
-
7*
1
1
-
-
-
4
5
-
25
10
15
6
5
6
1*
5
2
5
5
9
6
Limousin/Poitou-Charentes/
Aquitane/Midi-Pyrénées
No answer
15
2
7
-
8
2
1
1
3
-
5
-
5
-
1
1
-
3
2
6
-
3
-
3
-
157
53
104
20
33
62
32
9
1
23
25
88
21
132
23
1
1
48
5
-
84
18
1
1
14
6
-
26
6
1
-
54
8
-
29
2
1
8
1
-
1
-
15*
8*
-
22
2
1
-
76
11
1
19
2
-
Russian Federation
n=
8. Area
St. Petersburg area
Moscow area
Other European Russia
Asian Russia
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101121
pk
N-LUVUT
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Total
Sex
Female
Male
Age
15-24
years
25-34
years
35-44
years
45-54
years
55-64
years
115
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
n=
858
372
485
87
215
256
138
45
Comprehensive/primary school
Secondary school/institute/college
University degree
No answer
44
355
456
3
18
174*
178*
2
26
181*
278*
-
10*
30
47
-
5*
73*
137*
-
14
97
145
-
4
67
66
1
6
62*
46*
1
5
25*
15*
-
165
258
72
117
93
141
33*
11*
58*
92*
33*
77
16*
32*
14*
32
11
14
240
193
2
99
83
1
141
110
-
24
19
-
42*
23*
-
122*
24*
-
42
47*
1
9*
60*
-
20*
-
Other
adult
house
hold
165
258
240
193
8
59
98
-
12
117
129
-
15
83*
141*
1
8
96*
88*
1
165
-
258
-
-
-
-
240
-
193
-
Background information
67. Level of education
68. Household
Single household
Couple with no children
Household with children
younger than 18 years
Adult household
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102121
pk
N-LUVUT
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Total
Total
Country
The Germany Great Italy
Nether
Britain
lands
n=
858
116
151
Comprehensive/primary school
Secondary school/institute/college
University degree
No answer
44
355
456
3
6
77*
32*
1
4
80*
67*
-
165
258
21
45*
240
193
2
27
23
-
157
Japan France
52
98
125
17*
60
80
-
7*
25
20*
-
37
61
-
32
61*
23
51
13
22
19*
39
-
42
40
1
14
3*
-
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
9
54
62
-
1*
22*
133*
1
1
10*
33*
-
7*
113
154
1
14*
55*
-
36*
218*
221*
1
26
15*
27
39
23
25*
10
8
42*
80
9
15
102
158*
13*
44*
-
37
22
-
88*
21*
-
18
8
-
90*
62
1
31*
14
-
109*
107
-
Background information
67. Level of education
68. Household
Single household
Couple with no children
Household with children
younger than 18 years
Adult household
No answer
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 101134
pk
N-LUVUT
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Sex
Female
Male
858
372
485
Tahko
Levi
Saariselkä
Luosto
Salla
108
100
277
36
66
42
47
136*
10*
26
66
53
140*
26*
40
Riihivuori
Himos
Ounasvaara
Puijo
Koli
9
40
86
12
34
3
19
43
3
5*
6
21
43
9
29*
Mustavuori
Ellivuori
Isosyöte
Serena
Laajavuori
25
2
8
1
1
13
1
5
-
Ruka
Sappee
Häkärinteet
Harriniva
Suomu
Ylläs
No answer
16
3
3
23
2
5
1
5
2
9
2
1
-
Kaikki
n=
Total
Age
15-24
years
Household
65+ Single Couple Child
years
with
ren
no
under
child
18
ren
years
25-34
years
35-44
years
45-54
years
55-64
years
87
215
256
138
115
13
6
26
2
4
24
23
74
10
12
43*
47*
53*
9
21
18
10
40
6
17*
8*
9
57*
7
10
2*
4
26*
2
2
17
10*
56
15*
4*
19*
34
94
8
33*
54*
31
39*
4*
11*
18
24
87*
9
18
5
4*
2
5
4
9
28
2
4*
5
9
26
4
16*
10
14
3
8
6
8
1
1*
1
6
-
3
11
17
5
1*
1
8
28
2
3*
5
20*
23
3
25*
1*
18
2
5
12
1
3
1
1
15*
2
1
3
4
-
2*
1
1
-
3
2
1
-
1
-
1
-
11*
4
1
1
5
3
-
7
2
1
-
2*
-
11
3
1
14
4
1
1
1
-
6
2
6
1
2
1
8
1
6
1
3
-
1
1
1
3
-
7*
-
1
-
4
2
3
-
2
2
13*
3
-
10*
1
1
2
1
-
7
1
1
45
165
258
240
Other
adult
house
hold
193
Background information
Place of interview
========================================================================================================================
TALOUSTUTKIMUS OY 20030724 15:20:26
TYÖ 5171.00 TAULUKKO 102134
pk
N-LUVUT
========================================================================================================================
(T-TEST HAS BEEN APPLIED. * = A SIGNIFICANT DIFFERENCE FROM REST OF THE SAMPLE AT 95% CONFIDENCE LEVEL)
Foreign Tourists on a Snow Holiday
in Finland 2003
Kaikki
n=
Total
858
Country
The Germany Great Italy
Nether
Britain
lands
116
151
157
Japan France
52
98
125
Has been in Finland before
Russia Busi Holiday Busi
No
ness
trip
ness/
trip
holiday
trip
157
44
275
69
476
56*
29
79
13
27
28*
3*
11*
2
1*
17*
65*
175*
15
38
4
2*
13*
5
22*
5
7*
5
31*
71*
6
4*
Background information
Place of interview
Tahko
Levi
Saariselkä
Luosto
Salla
108
100
277
36
66
9
3*
14*
4
53*
6*
4*
71*
14*
3*
1*
87*
28*
3
3*
1*
33*
-
3*
72*
2
1*
1*
54*
11*
5
92*
1*
4*
2*
-
7
3
10
5
-
Riihivuori
Himos
Ounasvaara
Puijo
Koli
9
40
86
12
34
12*
10
6*
-
4
13
2
-
7
7*
2
-
4*
4
3
-
7
11
1*
4
42*
1
-
5*
2*
1
33*
Mustavuori
Ellivuori
Isosyöte
Serena
Laajavuori
25
2
8
1
1
1
1
6
2
6*
-
1*
-
2
-
1
-
6
1
-
8
2
-
2
-
6
2
2
-
5
1
-
14
5
1
1
Ruka
Sappee
Häkärinteet
Harriniva
Suomu
Ylläs
No answer
16
3
3
23
2
5
1
2
1
-
4
11*
2
3*
-
6
1
10*
1
1
2
2
-
-
-
3
1
3
-
2
1
1
-
4
1
3
5
2
-
3
1
2
-
7
1
17
2
1
2
2
1
8*
FOREIGN TOURISTS ON A SNOW HOLIDAY
IN FINLAND - PERSONAL INTERVIEWS 2003
taloustutkimus oy
T-5171 (GBR)
We are conducting a survey on behalf of the Finnish Tourist Board
about what the tourists think about their snow holiday in Finnish
ski resorts, what they are doing here and their reasons for
visiting Finland. Could I interview you for a moment?
Q1. THE SEX OF THE RESPONDENT:
1
2
female
male
Q2. To which of these age groups do you belong?
1
2
3
4
5
6
7
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 - 74
75 years or older
Q6. Will you stay (overnight) at your relatives’
or friends’ homes more than a half of
this trip?
1
2
yes -> INTERRUPT INTERVIEW
no
Q7. In which country do you live at the
present time?
Q3. Are you on a holiday trip, on a business trip
or on a prize or leisure trip rewarded to you
by your employer?
1
2
3
holiday trip -> CONTINUE Q5
business trip -> INTERRUPT INTERVIEW
trip rewarded by employer
-> INTERRUPT INTERVIEW
4
both holiday trip and business trip
-> CONTINUE Q4
IF BOTH ON BUSINESS AND HOLIDAY TRIP:
Q4. Are you now on the holiday part of your trip?
1
2
yes
no -> INTERRUPT INTERVIEW
ALL:
Q5. How many days will this visit in Finland last?
1
2
3
4
5
6
7
8
One day -> INTERRUPT INTERVIEW
2 - 3 days
4 - 5 days
6 - 7 days
8 - 14 days
15 - 21 days
22 - 30 days
over a month
1
The Netherlands -> CONTINUE Q9
2
3
4
5
6
7
8
Germany
Great Britain
Italy
Japan -> CONTINUE Q9
France
Russia
other -> INTERRUPT INTERVIEW
Q8.
In which of these areas do you live?
THE NETHERLANDS
GERMANY:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Schleswig-Holstein
Hamburg
Bremen
Niedersachsen
Meklenburg-Vorpommen
Berlin
Brandenburg
Sachsen-Anhalt
Sachsen
Thüringen
Hessen
Nordhein-Westfalen
Rheinland-Pfalz
Saarland
Baden-Wüttemberg
Bayern
ITALY:
1
2
3
Northern Italy
Central Italy
Southern Italy
JAPAN
FRANCE:
1
Ile de France
2
Bretagne, Normandie, Pays de la Loire,
Centre
3
Nord, Picardie, Champagne, Lorraine,
Alsace, Franche-Comté
4
Bourgogne, Auvergne, Rhône-Alpes,
Provence-Cöte d’Azur, Languedoc
5
Limousin, Poitou-Charentes, Aquitane,
Midi-Pyrénées
GREAT BRITAIN:
RUSSIAN FEDERATION
1
2
3
4
5
6
7
8
9
10
11
12
13
14
1
2
3
4
Greater London
Area 2
Area 3
Area 4
Area 5
Area 6
Area 7
Area 8
Area 9
Area 10
Area 11
Wales
Scotland
Northern Ireland
St. Petersburg area
Moscow area
Other European Russia
Asian Russia
ALL:
Q9. Which sources of information did you use
when you were planning this trip?
1
2
3
4
previous trips to Finland
recommendations from friends or relatives
travel agency
articles, books, radio or TV programmes
about Finland
5
6
7
8
information about Finland on the Internet
advertisements or brochures on Finland
travel fair or some other event related to Finland
other
IF CONSIDERED OTHES PLACES IN FINLAND
(Q12, 1):
Q13. Which other Finnish ski or winter
holiday resorts did you consider?
1
2
3
4
5
6
7
Himos
Levi
Luosto
Pyhä
Ruka
Ylläs
other, which? _______________________
____________________________________
Q10. When did you make the reservation
for this trip?
1
2
3
4
5
6
7
8
9
10
0 - 7 days before travelling
8 - 14 days before travelling
15 days to one month before travelling
1,1 - 2 months before travelling
2,1 - 3 months before travelling
3,1 - 6 months before travelling
6,1 - 9 months before travelling
9,1 - 12 months before travelling
More than a year before travelling
We came by car
Q11. When did you start planning this trip?
1
2
3
4
5
6
7
8
9
0 - 7 days before travelling
8 - 14 days before travelling
15 days to one month before travelling
1,1 - 2 months before travelling
2,1 - 3 months before travelling
3,1 - 6 months before travelling
6,1 - 9 months before travelling
9,1 - 12 months before travelling
more than a year before travelling
Q12. While planning this trip, did you also consider...
READ OUT, SEVERAL ANSWERS POSSIBLE.
IF CONSIDERED SKI RESORTS IN OTHER
COUNTRIES (Q12, 3):
Q14. Which other countries’ ski resorts
did you consider?
IF NAMES A SKI RESORT, BUT DOES
NOT KNOW THE COUNTRY, WRITE THE
NAME IN “OTHER, WHICH?” -PLACE
1
2
3
4
5
6
7
8
9
10
11
Sweden
Norway
Austria
Italy
France
Germany
Andorra
Spain
Great Britain
USA
Other, which? _______________________
____________________________________
IF CONSIDERED OTHER FINNISH SKI
RESORTS OR RESORTS IN OTHER
COUNTRIES (Q12: 1 OR 3)
Q15. Why did you consider these destinations?
1
other ski or winter holiday resorts in Finland
-> Q13
2
ski resorts in your own country -> Q16
3
ski or winter holiday resorts in other countries
-> Q14
________________________________________
4
a city holiday -> Q16
________________________________________
5
a beach holiday -> Q16
6
a cruise -> Q16
7
other, what? ______________________________
________________________________ -> Q16
________________________________________
ALL:
Q16. What kind of holidays have you made
in the past three winter seasons?
1
2
3
4
5
6
7
8
Q19. Which of the following activities have you
participated during this trip?
READ OUT, SEVERAL ANSWERS POSSIBLE.
none -> Q18
a city holiday -> Q18
a beach holiday -> Q18
a snow holiday -> Q17
a winter holiday -> Q17
a cruise -> Q18
a spa -> Q18
other, what?________________________
____________________________ -> Q18
IF SAID SNOW OR WINTER HOLIDAY
(Q16: 4 OR 5):
Q17. If you think about your last snow or
winter holiday trip, which of the following
adjectives describe the reasons you
choose a holiday destination?
1
(downhill) skiing -> Q20
2
3
4
5
6
7
8
9
10
cross-country skiing -> Q21
snowboarding -> Q21
a snow-mobile safari -> Q21
a reindeer-sledge riding -> Q21
a dog-sledge riding -> Q21
a walk in the nature -> Q21
a camp fire in the nature -> Q21
visited spa -> Q21
gone to the sauna -> Q21
IF HAD (DOWNHILL) SKIED (Q19, 1)
Q20. What is your opinion about the slopes in this
ski resort compared to your expectations?
Please tell your opinion on the following
aspects using the scale from 1 to 5,
on which 1 is very good and 5 very poor.
READ OUT, SEVERAL ANSWERS
POSSIBLE.
1
2
3
4
5
6
7
8
9
10
Very
good
traditional
peaceful
familiar
safe
trendy
active
exotic
clean
unique
new
ALL:
Q18. And which of the following adjectives
describe this snow holiday in Finland?
1
2
3
4
5
6
7
8
9
10
traditional
peaceful
familiar
safe
trendy
active
exotic
clean
unique
new
Very
poor
- diversity of the
slopes
1
2
3
4
5
- length of the slopes
1
2
3
4
5
- height of the slopes
1
2
3
4
5
- condition of the
slopes
1
2
3
4
5
- comfort of the
ski lifts
1
2
3
4
5
- quickness of getting
to the lift
1
2
3
4
5
- expertise of the
lift staff
1
2
3
4
5
- friendliness of the
lift staff
1
2
3
4
5
ALL:
Q21. Do you wish to mention an activity you have
participated in, but which has not been
mentioned yet?
_______________________________________________
_______________________________________________
Q22. Which of these activities has been the most
impressive / unforgettable?
DO NOT READ, SEVERAL ANSWERS
POSSIBLE.
1
2
3
4
5
6
7
(downhill) skiing
cross-country skiing
snowboarding
a snow-mobile safari
a reindeer-sledge riding
a dog-sledge riding
a walk in the nature
8
9
10
11
a camp fire in the nature
going to a spa
going to the sauna
other, which? ___________________________
________________________________________
Q23. Were the activities you participated
in a relation to your own skills?
1
2
3
4
not demanding enough -> CONTINUE Q25
in relation to own skills -> CONTINUE Q25
partly in relation to own skills,
partly not -> CONTINUE Q25
too demanding/ difficult -> Q24
IF ACTIVITIES WERE TOO DEMANDING (Q24: 4):
Q26. Which winter activities have you
participated in (earlier in your life)?
1
2
3
4
5
6
7
8
9
10
(downhill) skiing
cross-country skiing
snowboarding
a snow-mobile safari
a reindeer-sledge riding
a dog-sledge riding
a camp fire in the nature
going to a spa
going to sauna
other, which? _________________________
______________________________________
Q27. Which winter activities are you planning
to participate in that have not been
mentioned yet?
1
2
3
(downhill) skiing
cross-country skiing
snowboarding
4
5
6
7
8
9
10
a snow-mobile safari
a reindeer-sledge riding
a dog-sledge riding
a camp fire in the nature
going to a spa
going to the sauna
other, which? _________________________
______________________________________
Q24. Could you mention an example of these?
____________________________________________
____________________________________________
Q28. Is the variety of activities during this trip
satisfactory or did you miss some activity
you had expected?
1
2
ALL:
Q25. If there was an opportunity to learn about
the Finnish winter nature by walking in
snowploughed routes, how likely would
you use that opportunity?
satisfactory -> CONTINUE Q30
did miss an activity -> Q29
Q29. Which activity / activities did you miss?
____________________________________________
1
2
3
4
certainly
likely yes
likely not
certainly not
____________________________________________
Q30. Compared to you expectations, how did
you find the quality of the activities you
participated in? Were they ...
1
2
3
4
5
very good -> CONTINUE Q32
fairly good -> CONTINUE Q32
neither good or poor -> CONTINUE Q32
fairly poor -> Q31
very poor -> Q31
IF ANSWERED 1 OR 2:
Q35. How does the winter holiday spent in
Finland differ from a winter holiday
spent in South- or Central European
ski resorts?
_______________________________________
_______________________________________
IF ANSWERED FAIRLY OR VERY POOR:
ALL:
Q31. Why did you answer poor, could you
mention examples?
Q36. Have you spent a winter holiday in
a Swedish or Norwegian ski resorts
during the past five years?
1
2
3
4
_______________________________________
_______________________________________
ALL:
Q32. What is the most impressive in the
Finnish winter nature (both positive
and negative)?
DO NOT READ.
1
2
3
4
5
6
7
8
snow
darkness
coldness
quietness
the wilderness
reindeers
aurora borealis
other, what?________________________
yes, Swedish -> Q37
yes, Norwegian -> Q37
yes, both Swedish and Norwegian -> Q37
no -> CONTINUE Q38
IF SAID YES TO Q36:
Q37. How would you describe the ski resorts
in Sweden and Norway? Are they more
like the Finnish ski resorts or like Southor Central European ski resorts or neither?
1
2
3
like Finnish
like South or Central Europeans
neither
ALL:
Q38. How satisfied are you with following
aspects of this trip? Please answer
on scale from 1 to 5, on which 1 means
very satisfied and 5 means very unsatisfied.
___________________________________
Q33. Have you spent a winter holiday in a
South- or Central European ski resorts
during the past five years?
1
2
yes -> Q34
no -> CONTINUE Q 36
IF SAID YES TO Q33:
Q34. In your opinion does the winter holiday
spent in Finland differ from a winter
holiday spent in South- or Central
European ski resorts?
1
2
3
yes, a lot -> Q35
yes, quite a lot -> Q35
hardly at all -> CONTINUE Q36
Very
satisfied
travelling to Finland
accommodation
restaurant
having fun and good time
sports activities
programme services
events
1
1
1
1
1
1
1
Very
unsatisfied
2
2
2
2
2
2
2
3
3
3
3
3
3
3
4
4
4
4
4
4
4
5
5
5
5
5
5
5
IF ANY FAIRLY OR VERY UNSATISFIED
(4 OR 5), ASK:
Why are you unsatisfied?
_______________________________________
_______________________________________
Q39. Does this holiday destination miss
some service you had expected?
1
2
Q45. Was there any discomfort or negative
aspect during this trip in Finland?
DO NOT READ.
yes -> Q40
no -> CONTINUE Q41
IF SAID YES TO Q39:
Q40. Which service is missing?
_______________________________________
_______________________________________
ALL:
Q41. Do you usually expect cultural activities
such as concerts in your snow holiday?
1
2
yes
no
Q42. And would you like to go to a concert
during this trip?
1
2
16
17
18
19
too few activities
too short slopes
guidance
other, what? ________________________
____________________________________
Q46. How well did this trip meet your
expectations? READ.
1
2
3
4
5
yes
no
Q44. And would you like to learn about
local culture during this trip?
1
2
difficult journey
poor traffic communications
darkness
coldness
snow broth / slosh
too little snow
expensive accommodation
expensive restaurants
expensive other service
poor accommodation
poor restaurants
poor other service
unfriendly people
peoples’ poor language skills
quietness
yes
no
Q43. Do you usually like to learn about
local culture in you snow holiday?
1
2
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
yes
no
very well -> CONTINUE Q48
fairly well -> CONTINUE Q48
neither well or poor -> CONTINUE Q48
fairly poor -> Q47
very poor -> Q47
IF SAID FAIRLY OR VERY POORLY Q46:
Q47. Why did this trip meet your expectations
poorly?
_______________________________________
_______________________________________
ALL:
Q48. Could you recommend Finland as a
holiday destination to you friends?
1
2
3
certainly
possibly
certainly not
Q49. Are you planning to visit Finland again
during the next five years?
1
2
3
certainly -> Q50
possibly -> Q50
certainly not -> CONTINUE Q51
IF SAID YES (1 OR 2) Q49:
Q50. In which season would you come to Finland?
1
2
3
4
summer
autumn
winter
spring
CONTINUE Q 52
IF SAID NO (3) Q49:
Q51. Why are you not planning to visit Finland
again during the next five years?
1
I always travel to new destinations
2
other, specify _______________________
____________________________________
Q54. Which of the following services did you
reserve or buy in advance in your country
of residence?
1
2
3
4
5
6
travelling to or from Finland
travelling in Finland
accommodation
meals
participation in activities
other, which? _______________________
____________________________________
Q55. Which mean of transportation did you
use travelling to Finland?
1
2
3
4
route plane -> Q56
charter plane -> CONTINUE Q59
boat -> CONTINUE Q59
car -> CONTINUE Q59
5
6
7
train -> CONTINUE Q59
charter bus -> CONTINUE Q59
route bus -> CONTINUE Q59
8
other, which ?_______________________
____________________________________
ALL:
-> CONTINUE Q59
Q52. How many days have you already spent
in Finland during this trip?
1
2
3
4
5
1 - 2 day s
3 - 5 days
6 - 7 days
8 - 14 days
15 - 21 days
6
7
22 - 30 days
over a month
Q53. Is this holiday in Finland a package tour
bought from a travel agency or other
tour organiser?
1
2
3
yes, the whole trip
yes, a part of the trip
no
IF CAME TO FINLAND IN A ROUTE PLANE:
Q56. How many flight connections did you
use during your travel?
1
2
3
1 -> CONTINUE Q59
2 -> Q57
3 or more -> Q57
Q57. Did you change plane in Finland?
1
2
yes -> 58
no -> CONTINUE Q59
Q58. Was the wait between flights
in Finland...
1
2
3
4
too short
convenient
a bit too long
a lot too long
ALL:
IF SAID YES Q63:
Q59. Which mean of transportation did you
arrive with to the main destination
of this trip?
Q64. How many times have been in Finland
before this trip?
1
2
3
4
5
6
7
8
route plane
charter plane
boat
car
train
charter bus
route bus
other, which ?_______________________
with family or relatives -> Q62
with friends -> Q62
with colleagues -> CONTINUE Q63
alone -> CONTINUE Q63
other travel companions -> Q62
2 - 5 times
6 -10 times
11- 20 times
more than 20 times
January -> Q66
February -> Q66
March -> Q66
April -> Q66
May -> CONTINUE Q67
June -> CONTINUE Q67
July -> CONTINUE Q67
August -> CONTINUE Q67
September -> CONTINUE Q67
October -> CONTINUE Q67
November -> Q66
December -> Q66
Q66. Have you earlier been in this destination
or some other?
Q61. Do you travel...
1
2
3
4
5
2
3
4
5
1
2
3
4
5
6
7
8
9
10
11
12
Q60. How long did it take from your own
doorstep to this trip destination,
the stops included?
5 hours or less
5,1 - 7 hours
7,1 - 10 hours
10,1 - 13 hours
14,1 - 17 hours
17,1 - 20 hours
20,1 - 25 hours
more than 25 hours
once
Q65. During which month have you earlier
been in Finland on a holiday trip?
___________________________________
1
2
3
4
5
6
7
8
1
1
2
3
only in this destination
other winter holiday destinations
both this winter holiday destination
and some other
ALL:
Q67. What is your level of education?
Q62. Are any of your travel companions
children under 15 years of age?
1
2
yes
no
1
2
3
comprehensive / primary school
secondary school / institute/ college
university degree
Q68. What is your household like?
ALL:
Q63. Have you been in Finland before?
1
2
3
yes, on a business trip -> Q64
yes, on a holiday trip -> Q64
yes, both on business and
holiday trip -> Q64
4
no -> CONTINUE Q67
1
single household
2
couple with no children
3
household with children
(younger than 18 years)
4
adult household
(no children under 18 years)
Q69. Which television channels do you usually follow at home?
THE NETHERLANDS:
ITALY:
RUSSIAN FEDERATION:
1
2
3
4
5
6
7
8
9
10
Nederland 1
Nederland 2 (TV2)
Net 5
Regional TV – channels
RTL 4
RTL 5
SBS 6
V8
Yorin
other, which? _____________
1
2
3
4
5
6
7
8
__________________________
JAPAN:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
GERMANY:
1
2
3
4
5
6
7
8
9
10
ARD, das 1
ARD 3.Programm
Kabel 1
n-tv
Pro 7
RTL
RTL 2
SAT 1
ZDF
other, which? _____________
Canale 5
ITALIA UNO
LA SETTE (LA7)
RAI UNO
RAI DUE
RAI TRE
RAI QUATTRO
other, which? _____________
__________________________
1
2
3
4
5
6
7
8
9
10
11
Asahi TV
Fuji TV
NHK
NHK Educational Channel
NHK Satellite 1
NHK Satellite 2
NTV (Nippon Television)
TBS (Tokyo Broadcasting System)
TV Tokyo
Wowow (cable)
other, which? _____________
__________________________
__________________________
FRANCE:
GREAT BRITAIN:
1
2
3
4
5
6
7
8
9
10
11
BBC 1
BBC 2
Channel 4
Channel 5
ITV
Living
Sky One
Sky Sports
Sky Premier
UK Gold
other, which? ___________
_______________________
1
2
3
4
5
TF1
France 2
France 3
M6
France 5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
Canal +
RTL 9
TMC
TV5
Paris Première
Eurosport
Planète
TPS
Téva
Arte Satellite
LCI - La Chaîne Info
Euronews
Voyage
other, which? _____________
AST
DTV
7tv
Kultra
MTV
Muz-TV
NTV
ORT
Ren-TV
Rossia
STS
TNT
TRK “Pertburg”
TV3
TVC
TVS
other, which? ________
_____________________
Q70. Which newspapers do you usually read?
THE NETHERLANDS:
ITALY:
RUSSIAN FEDERATION:
1
2
3
4
5
6
7
8
9
10
11
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
777
7 dney
24 chasa
Arumenty i fakty
Arumenty i fakty “Zdorovie”
6
7
8
9
10
Astok press
Avtorevu
Delovoy Peterburg
Ekspress gazeta
Is ruk v ruki
Algemeen Dagblad
De Volkskrant
De Telegraaf
Het Financiële Dagblad
Metro
NRC Handelsblad
Reformatorisch Dagblad
Regionaal Dagblad
Spits
Trouw
other, which? _____________
Corriera della Sera
Gazzetta dello Sport
Il Messaggero
Il Giornale
Il Gazzettino
Il Secolo XIX
La Stampa
Mattino
Republica
Sole 24 Ore
11 other, which? _________
GERMANY:
1
2
Bild
Bild am Sonntag
3
4
5
6
7
8
9
10
11
Die Welt
Die Zeit
EXPRESS
Frankfurter Allgemeine Zeitung
Frankfurter Rundschau
Handelsblatt
Süddeutsche Zeitung
Welt am Sonntag
other, which? _____________
____________________
JAPAN:
1
2
3
4
5
Asahi
Mainichi
Nikkei
Sankei
Yomiuri
6
other, which? _________
____________________
GREAT BRITAIN:
FRANCE:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
1
2
3
4
5
6
7
8
9
10
11
Daily Mail
Daily Record (Scotland)
Daily Star
News of the World
Sunday Express
Sunday Mirror
Sunday People
Sunday Times
The Express
The Guardian
The Daily Telegraph
The Independent
The Mail on Sunday
The Mirror
The Sun
The Times
other, which? _____________
Le Monde
Le Figaro
L’Humanité
Libération
Le Parisien
France Soir
Ouest France
La Voix du Nord
L’Est Républicain
Midi Libre
La Nouvelle République
12 other, which _________
____________________
11
12
13
14
Izvestia
Kommersant
Komsomolskaya Pravda
Komsomolskaya Pravda
“Tolstushka”
15 Megapolis ekspress
16
17
18
19
20
MK region
MK v Pitere
Nevskoe vremya
Panorama TV
Petersburgsky telezritel
21
22
23
24
25
Privet, Sankt Petersburg
Reklama shans
Rossiyskaya gazeta
Smena
Sobesednik
26
27
28
29
30
Sovershenno sekretno
Soversky sport
Sovetsky sport Futbol
SPb vedomosti
SPb Vedomosty po subbotam
31
32
33
34
35
SPID-info
Sport-ekspress
Televidenie Radio
Vedomosty
Vecherby Peterburg
36 Vesty
37 Ya molodoy
38 other, which? _____________
_________________________
Q71. Which magazines do you read regularly?
THE NETHERLANDS:
ITALY:
RUSSIAN FEDERATION:
1
2
3
4
5
6
7
8
9
10
1
2
3
4
5
6
7
8
9
10
11
12
13
1
2
3
4
5
Avtomir
Burda
Cool
Cool Girl
Cosmopolitan
6
7
8
9
10
Dengi
Domashny ochag
Interier + dizain
Itogi
Kaleydoskop
11
12
13
14
15
Karavan istoriy
Krestianka
Krossvord kaleydoskop
Liza
Liza – dobrey sovety
16
17
18
19
20
Moi prekasny sad
Ne skuchay
NLO
Otdohny!
Piatoe koleso
21
22
23
24
25
Strana igr
Televik
Teschin yazik
Tovary i ceny
TV-Park
26
27
28
29
30
Vne zakone
Vokrug sveta
Vot tak!
Za rulem
Zdorovie
31
other, which? _________
Actueel
Elsevier
HP/De Tijd
Intermediair
Management Team
Nieuwe Revue
Opzij
Panorama
Vrij Nederland
other, which? __________
______________________
GERMANY:
1
2
3
4
5
6
7
8
9
10
11
ADAC-Motorwelt
Bild der Frau
Brigitte
Bunte
Focus
Hörzu
Spiegel
Stern
TV Movie
TV Spielfilm
other, which? __________
_____________________
GREAT BRITAIN:
1
2
3
4
5
6
7
8
9
10
11
Bella
FHM (For Him Magazine)
Loaded
Radio Times
Readers Digest
Take A Break
TV Times
TV Quick
Whats On TV
Woman’s Own
other, which? __________
______________________
Casaviva
Cise di casa
Donna Moderna
Famiglia Cristiana
Focus
Gente
LÈspresso
Oggi
Panorama
Quattroruote
Sorrisi e Canzoni TV
Starbene
other, which? _________
JAPAN:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Bungei Shunju
Esse
non.no
JJ
Josei Seven
Josei Jishin
Lettuce Club
Orange Page
Pia
Tokyo/Kansai Walker
Shukan Gendai
Shukan Bunshun
Shukan Post
Shukan Shincho
Shukan Asahi
other, which? _________
FRANCE:
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
Le Point
Paris Match
Le Nouvel Observateur
L’Express
Elle
Vogue
L’Equipe
Capital
Géo
Télérama
Télé 7 jours
Science et Vie
Le Figaro Magazine
Figaro Madame
VSD
other, which? __________
_____________________
Q72. Which radio channels do you listen to regularly?
THE NETHERLANDS:
ITALY:
RUSSIAN FEDERATION:
1
2
3
4
5
6
7
8
9
10
11
1
2
3
4
5
6
7
8
9
10
11
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
Classic FM
Noordzee FM
Radio 1
Radio 2
Radio 3 FM
Radio 10 FM
Radio 538
Regional/local channels
Sky Radio
Yorin FM
other, which?___________
GERMANY:
1
2
3
4
5
6
7
8
9
10
11
Radio 105 Network
Radio Deejay
Radio Dimensione Suono
Radio Italia Solo Musica Italiana
RAI-RadioTre
RAI-RadioUno
RAI-RadioDue
RMC Radio Monte Carlo
RIN Radio Italia Network-RIN
Rtl 102.5 Hit Radio
other, which? _____________
JAPAN:
Antenne Bayern
Bayern 3
eins live
Hit Radio FFH
hr 3
NDR 2
radio ffn
SWR 3
SWR 4
WDR 4
other, which? __________
1
2
3
4
5
6
7
8
9
Bunka Hoso (Nippon Cultural
Broadcasting)
J-Wave
NHK#1
NHK#2
NHK-FM
Nippon Hoso (Nippon
Broadcasting System)
TBS Radio
Tokyo (or other prefectural) FM
other, which? _______________
GREAT BRITAIN:
FRANCE:
1
2
3
4
5
6
7
8
9
10
11
12
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
BBC radio stations
Capital 95,8
Capital Gold
Classic FM
Heart 106.2
Kiss 100
Magic
New Atlantic
Talk Sport
Virgin FM
Virgin Radio AM
other, which? ___________
Avtoradio
Baltika
Eho Moskvy
Eho Peterburga
Eldoradio
Evropa Plus
Hit
Hit FM
Love
Maximum
Mayak
Melodia
Nashe radio
Padio Shanson
Radio Rossii
RDV
Re-cord
Retro
Russki shanson
Russkoe radio
Serebryany dozhed
Studio
other, which? _________
______________________
RTL
RTL 2
Radio France
Europe 1
Europe 2
Chérie FM
RMC
France Info
RFM
Radio Nova
NRJ
Nostalgie
Oui FM
Fun Radio
other, which? _________________
Thank you for your participation!
Tämä haastattelu tehtiin...
Paikka: ______________________________________________________
Aika: _____ / _____ 2003, klo ____________
Haastattelija: ____________________________________________________________
Numero: ___________________
15.1.2003 CN/aa