The London Dungeon Photobook

The London Dungeon Photobook
The London Dungeon is a top London tourist attraction operated by
Merlin Entertainments. Featuring special effects, theatrical shows and rides,
the London Dungeon is an actor led interactive experience which takes
guests on a journey through 1000 years of London’s history.
katapult.co.uk
Office +44 (0)1332 294416
The Brief
London Dungeons were looking to further
integrate photography into the Dungeon’s guest
experience. We worked with our client, Picsolve
who are Merlin Entertainment’s photography
partner at this top London attraction. We worked
together on the design and creative development
for a number of London Dungeons photo products.
Using innovative Grey Screen technology, photo
points were installed at various stages of the
guest’s journey to capture their experience
through the Dungeon. New backdrops and
overlays were created for a number of photo
opportunities, including: A warrant for arrest,
a boat ride to jail, in the stocks, the drop ride
hanging and heads on spikes.
katapult.co.uk
Office +44 (0)1332 294416
The London Dungeon
Photobook
Alongside the introduction of the additional
photo opportunities we developed a premium
photobook product which brings together the
range of individual products to create a
personalised and high quality souvenir.
The photobook follows the chronological
order of events experienced by visitors
to the Dungeon, from encounters with
Henry VIII to a close shave with Sweeney Todd.
Designed as a ‘Survival Log’ for guests to relive
their experience from the day, all photo options
that guests can collect throughout the journey
each have their own space in the photobook.
Tone of voice was vitally important, ensuring
at all times content was relevant but with a
cheeky twist that would engage with the target
audience of 16-18 year olds and importantly,
reflect the main brand theme of ’Scary Fun’.
The detailed spreads were designed, illustrated
and originated by the Katapult creative team.
Sales have increased since launching the
Photobook and feedback from guests has
been very positive with many comments
about it being great value for money.
katapult.co.uk
Office +44 (0)1332 294416
katapult.co.uk
Office +44 (0)1332 294416
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E-mail us for any general enquires
+44 (0)1332 294416
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Katapult Ltd, 28 Ashbourne Road
Derby, DE22 3AD England