Campaign Activities
Transcription
Campaign Activities
Campaign Activities Thanksgiving Dinner A Chance to Share opened with a thanksgiving dinner in the Filipino Christmas tradition of the Noche Buena, which brings together family and friends in a joyful feast and shares in the message of faith, hope, and love that Christmas brings. Guests include representatives from the community partners: SOS Children’s Village, Munting Kalinga Foundation, De La Salle Zobel, Paref Woodrose, Honda Alabang, Isuzu Alabang, New Life Christian Center, Greenhills Christian Fellowship, Rustan’s Department Store, and Timezone. A Chance to Share D O C U M E N TAT I O N Christmas Launch After the feast, Asia’s Pop Idol Christian Bautista held a concert to formally launch the event with ATC Deputy General Manager, Lala Bautista inviting everyone to participate in A Chance to Share. A Chance to Share D O C U M E N TAT I O N Christmas Corner The Christmas campaign’s beneficiaries, the underprivileged children of Muntinlupa City, also had A Chance to Share their hopes and dreams with shoppers through the Christmas Corner that served as an information booth, donation drop-off, and Santa Claus’main spot all in one. A Chance to Share D O C U M E N TAT I O N Community Support A Chance to Share was a community effort through and through with support from 50 companies, schools, churches, and community groups. It brought out one of the Filipino’s unique trait- Bayanihan (spirit of communal unity to achieve an objective) A Chance to Share D O C U M E N TAT I O N Community Support It showed Filipino’s “kawang-gawa” or openess to share especially during the Christmas time as companies were inspired to make the campaign part of their Christmas programs. A Chance to Share D O C U M E N TAT I O N Community Support It also highlighted Filipino’s innate talent in singing as school chorale groups were given a chance to perform with community’s own multi-award winning Broadway legend & Disney sensation, Ms. Lea Salonga. A Chance to Share D O C U M E N TAT I O N Benefit Concert A Chance to Share was a gift that also gave back, as those who participated were treated to the benefit concert featuring multiaward winning Broadway legend & Disney sensation, Ms. Lea Salonga. A Chance to Share D O C U M E N TAT I O N Benefit Concert Lea’s concert gifted the audience with beauty and hope and the magic of wishes come true. A Chance to Share D O C U M E N TAT I O N Charity Blow-out Party And for the children from the charities, a post-Christmas celebration was held at ATC where they joyfully participated. A Chance to Share D O C U M E N TAT I O N Community Support In the end, ATC gathered donations enough to sustain the charities for at least 3 months and help them take in more children during the Holidays and even after Christmas time. It was proof that, indeed, little things do amount to plenty with the combined efforts of a united community. A Chance to Share D O C U M E N TAT I O N Charity Turn-Over A Chance to Share turned out to be an even bigger, more joyful feast — one that was overflowing with the faith, hope and love that Christmas brings. A Chance to Share D O C U M E N TAT I O N