digital and visual art international platform

→ kernelfestival.net
/DIGITAL AND VISUAL ART
INTERNATIONAL PLATFORM_
_INDEX
_PLATFORM
_FESTIVAL
_OBJECTIVES
_RESEARCH & EXPERIMENTATION
_PUBLIC EVENTS
_ELECTRONIC SOUND & MUSIC
_AUDIOVISUAL MAPPING
_INTERACTIVE & DIGITAL ART
_TEMPORARY ARCHITECTURE
_SPECIAL PROJECTS
_SOUND PARK
_CHROMAKIDS
_KERNEL LAB
_KERNEL NIGHTS
_NUMBERS
_RESPONSE FROM THE WORLD /011
_RESPONSE FROM THE WORLD /012
_COMMUNICATION AND DIFFUSION
_ORGANIZATION AND NETWORK
_COLLABORATIONS
_CREDITS
_KERNEL PLATFORM
KERNEL FESTIVAL
KERNEL NIGHTS
KERNEL LAB
International platform for the promotion of art,
research, experimentation, youth empowerment and
contemporary creativity.
An innovative cultural and educational project
connecting different contemporary art expressions
related to new technologies.
_KERNEL FESTIVAL
2011 > 3 DAYS > 3500 VISITORS
2012 > 3 DAYS > 4500 VISITORS
Kernel Festival, a cultural initiative
originated from the Kernel platform, is an
international event of technological
experimentation where public, emerging talents
and international renowned artists meet each
other in a stimulating cultural context.
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RESEARCH & EXPERIMENTATION
UPDATES AND ANALYSIS
PUBLIC EVENTS
SPECIAL PROJECTS
_OBJECTIVES
1.EXPERIMENTATION
Development and diffusion of contemporary art
expressions related to new technologies.
2.ENHANCEMENT
Promotion of the architectural, historical and
cultural heritage open to new ways of fruition.
3.INTERNATIONALITY
International involvement of the artistic,
academic and industrial references and
consequent impact on the local territory.
4.TRANSVERSALITY
Incline the general public towards the
contemporary artistic expressions
and a renewed relation with historical heritage.
_RESEARCH & EXPERIMENTATION
RESIDENCY
Experiences of research and artistic
production with residences at internationally
recognized realities.
LABORATORIES
Elaboration and development of artistic
unpublished projects.
2011 > 9 conferences, workshops,
roundtables
2012 > 10 conferences, workshops,
roundtables
WORKSHOP
Training opportunities with professors and
professional artists and personalities.
CONFERENCES / ROUNDTABLES
Investigate, analyze and disseminate themes
related to art and technology and their
cultural, economic and social implications.
_PUBLIC EVENTS
2011 > 34 audiovisual and music performances
10 installations
2012 > 40 audiovisual and music performances
21 installations
SHOWS/ PERFORMANCES/ EXHIBITIONS
Renowned artists and emerging talents within an
engaging context, made of concerts,
audio-visual shows and performances,
architectural projections (audiovisual
mapping), exhibitions and installations open to
a wide audience.
_ELECTRONIC SOUND & MUSIC
ELECTRONIC SOUND AND MUSIC
In the evolution of digital
technology, every electronic
equipment has become a
musical instrument.
Excellence is identified in
works where electronic
devices are not only
technical instruments, but
are intrinsic to the nature
of the artistic work.
_AUDIOVISUAL MAPPING
ARCHITECTURAL PROJECTIONS
(AUDIOVISUAL 3D MAPPING)
Particular projection
technique that, by binding the
theme of cinematography and
musical performance, redesigns
elements of an architecture
and its complex, creating
spectacular and engaging
optical illusions that enhance
the overall structure.
_INTERACTIVE & DIGITAL ART
INTERACTIVE AND DIGITAL ART
The role that technology has
acquired in the contemporary
society stimulates researches
and artistic productions
which use technological
devices as expressive
vehicles. This fact is a
determining factor also in
the relationship with the
audience, not just user but
"activator" of the work.
_TEMPORARY ARCHITECTURE
TEMPORARY ARCHITECTURE
Installations that contribute
to build unusual landscapes
in public contexts. An
opportunity to search
innovative construction and
assembly systems, dynamics
structures and sustainable
materials.
_SPECIAL PROJECTS _SOUND PARK
SOUND PARK
Initiative that takes place
in a natural environment, in
parks and gardens. Realized
by students of some
International prestigious
academies. It invites us to
reflect on the relationship
between art and context,
artifice and nature. The
project consists in the
implementation of a series of
sound installations that
enhance and fit in a natural
environment.
_SPECIAL PROJECTS _CHROMAKIDS
CHROMAKIDS
Creative workshops for
children that offer the
opportunity to become familiar
with equipment, systems and
technical concepts,
interacting artistically with
new technologies.
Developed around a video
technique of overlay (Chroma
Key or Green Screen), widely
consolidated within film and
television, the system allows
to virtually set the action of
a person in any desired
context.
_SPECIAL PROJECTS _KERNEL LAB
KERNEL LAB
Opportunities for young
talents of the territory to
develop new artistic
researches of high
technology content and to
relate with professionals and
international realities in
the artistic, academic and
industrial field.
_SPECIAL PROJECTS _KERNEL NIGHTS
KERNEL NIGHTS
New way of conceiving the
evening, an agile format to
promote artists and involve
the audience in a unique and
memorable experience.
Audiovisual performances of
video mapping, sound design,
DJ and Live band, in dialogue
with interactive and digital
installations ready to
deliver to the public all
their explosive charge,
technological research and
innovation.
_RESPONSE FROM THE WORLD /011
/250 ARTISTIC PROPOSALS (39 COUNTRIES)
/27 MEMBERS OF THE COMMITTEE (7 COUNTRIES)
/92 ARTISTS (16 COUNTRIES)
/30 VOLUNTEERS (3 COUNTRIES)
_RESPONSE FROM THE WORLD /012
/321 ARTISTIC PROPOSALS (39 COUNTRIES)
/27 MEMBERS OF THE COMMITTEE (7 COUNTRIES)
/98 ARTISTS (18 COUNTRIES)
/48 VOLUNTEERS (4 COUNTRIES)
_COMUNICATION AND DIFFUSION
/011
COMMUNICATION AND DISTRIBUTION
_65.000 promocards, flyers, posters, stickers,
billboards on national territory
_30 adv spots on Lifegate Radio
_6 interviews on national radio network (Radio 2
Radio Popolare) and on webradio
_12 advertising campaigns on Facebook and
promotions on national and international
websites (Wooloo, Digicult, Artbox, Teknemedia,
Insound, Undo, Reggae.it, RA: Resident Advisor)
_78 Media accreditation
_60 Articles on local, national and periodical
newspapers and magazines
_3.200 References on web blogs
/012
_40.000 promocards, flyers, posters, stickers,
billboards on national territory
_120 spot on Lifegate Radio
_10 interviews on national network (Radio 2,
Radio Popolare, Radio Lombardia) and on webradio
_20 advertising campaigns on Facebook and
promotions on national and international
websites (Wooloo, Insound, Digicult, Undo,
Teknemedia, Artbox, RA: Resident Advisor)
_97 Media accreditation
_26 Articles on local, national and periodical
newspapers and magazines (La Repubblica,
Corriere della Sera, Artribune)
_5.100 References on web blogs
_37.000 Site visits from 83 countries
for 120,000 visualizations
_46.000 Site visits from 130 countries
for 135,000 visualizations
_123.000 Views of the videos of the event
_131.784 Views of the videos of the event
_550.000 Views of Twitter and of Facebook profile
and more than 3,400 followers
_1.750.000 Views of Twitter and of Facebook
profile and more than 5,555 followers
_COMUNICATION AND DIFFUSION _VIDEO
/011
_1.596 Video broadcasts in 21 days on 832 TV
screens of 35 railway stations, with an
average of 14.584.920 contacts (Milano P.ta
Garibaldi, Milano Lambrate, Milano Rogoredo,
Monza, Genova, Bergamo, Brescia, Pavia, Udine,
Treviso, Parma)
in collaboration with
CENTOSTAZIONI - Gruppo Ferrovie dello Stato
/012
_3.420 Video broadcasts in 45 days on 832 TV
screens of 35 railway stations, with an
average of 31,253,424 contacts (Milan P.ta
Garibaldi, Milano Lambrate, Milano Rogoredo
Monza, Genova, Bergamo, Brescia, Udine, Treviso,
Parma) in collaboration with
CENTOSTAZIONI - Gruppo Ferrovie dello Stato
_Broadcasts Video in 15 days on the digital
screens of the underground stations of Porta
Garibaldi in Milan, thanks to the collaboration
with IGP
_Presentation during the fourth episode of the
TV series Paesaggi Itineranti on Rai5, thanks to
the collaboration with Italia Nostra
_COMUNICATION AND DIFFUSION _FACEBOOK
DEMOGRAPHIC DATA
Total
57,3% men
40,8% women
age
percentage
18-24
20,8% men
16,5% women
25-34
24,9% men
18%
women
35-44
8,5%
4,4%
men
women
45-54
1,4%
0.9%
men
women
_COMUNICATION AND DIFFUSION _WEBSITE ANALYTICS
_ORGANIZATION AND NETWORK
NETWORK
PROJECT BY
ISTITUTIONAL PARTNER
SUPPORT OF
PATRONAGE OF
SPONSOR
PROVINCIA
MONZA
BRIANZA
MEDIA PARTNER
logobusta-Reg.pdf
10-03-2007
O N L U S
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CM
MY
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ACCADEMIC PARTNER
TECHNICAL PARTNER
_SUPPORTER
[ennezerotre]
COPRODUCTION
ORGANIZATION AND NETWORK
Kernel Festival is conceived, developed and
produced by AreaOdeon, a no profit cultural
association and an artistic collective which
since 2005 promotes art and contemporary
culture as vehicles of knowledge and mutual
growth, involvement and active participation
in a horizon of continuous collaborations with
many international realities.
www.areaodeon.org
/
Sensible to the expressive power of
technologies, AreaOdeon has directed, in time,
its own artistic research at audiovisual and
interactive fields, developing 3D Audiovisual
Mapping performances that place particular
emphasis on the relationship between visual
arts, architectures excellences, cultural
contexts and historical references.
_SCIENTIFIC COLLABORATIONS
/011
- Electronic Sound & Music: Painé Cuadrelli,
Scanner, Massimiliano Viel (Otolab), Piero
Chianura (InSound), Sara Lenzi (Lorelei),
Mattia Trabucchi (AreaOdeon).
- Audiovisual Mapping: Luca Pertegato
(Otolab), Eloi Maduell i Garcia (Telenoika),
Francois Wunschel (1024 Architecture), Joanie
Lemercier (AntiVJ) , Susa Pop (Urban Art Lab),
Marcello Arosio (AreaOdeon).
- Interactive & Digital Art: Elena Bordignon,
Tere Badia (Hangar), Domenico Quaranta, Steve
Sacks (Bitforms Gallery nyc), Eva e Franco
Mattes aka 0100101110101101.org, Marco Mancuso
(Digicult), Chiara Ilardo (AreaOdeon).
- Temporary Architecture: Andrea Balestrero
(A12 associati), Ethel Baraona Pohl (DPRBarcelona), Aristide Antonas, Matteo Ghidoni
(Salotto Buono), Angelo Covre (Covre
Manifatture), Max Falsetta Spina (Over The
Rainbow), Manfredo Manfreda (MX Group),
Giuseppe Pepe (AreaOdeon).
/012
- Electronic Sound & Music: Piero Chianura
(InSound), Nicolas Collins (SAIC), Francesc
Martì (Microfusa), Paul D.Miller aka DJ
Spooky, Douglas Repetto, Tommaso Toma (Radio
Popolare), Mattia Trabucchi (AreaOdeon).
- Audiovisual Mapping: Roberto Fazio, Peter
Kirn (Digital Motion), Daniel Rossa (Urban
screen), Santiago Vilanova (Telenoika),
François Wunschel (1024 Architecture),
Marcello Arosio (AreaOdeon).
- Interactive & Digital Art: Tere Badia
(Hangar), Marco Mancuso (Digicult), Domenico
Quaranta, Steve Sacks (Bitforms Gallery nyc),
Valentina Tanni (Artribune), Emma Zanella
(MAGA), Chiara Ilardo (AreaOdeon).
- Temporary Architecture: Santiago Cirugeda
(Recetas Urbanas), Tina di Carlo (ASAP), Eva
Franch i Gilabert (Storefront for Art and
Architecture), Joseph Grima (Domus), Arturo
Lanzani, Carlo Ratti (MIT), Andrea Balestrero
(AreaOdeon), Marcello Arosio (AreaOdeon).
_CREDITS
Board of Directors | Marcello Arosio, Andrea Balestrero, Daniele Ceddia, Carlotta
Fumagalli, Chiara Ilardo, Stefano Milani, Mattia Trabucchi
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Executive Production | AreaOdeon
/
Art Direction | Marcello Arosio
General Coordination | Carlotta Fumagalli
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Electronic Sound & Music Direction | Mattia Trabucchi
Audiovisual Mapping Direction | Marcello Arosio
Interactive & Digital Art Direction | Chiara Ilardo
Temporary Architecture Direction | Andrea Balestrero
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Production | Marcello Arosio, Stefano Milani
Volunteer Coordination and logistic | Daniele Ceddia
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Administration | Carlotta Fumagalli
Institutional Relationship | Marcello Arosio, Carlotta Fumagalli, Chiara Ilardo
Executive secretary, Submission Manager, Communication | Erica Colombo, Francesca
Fedeli, Erika Giovanelli, Natalia Larovere, Laura Massaroli
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Graphical system | Margherita Paleari Graphic_ Web | Valerio Converti, Gloria Verderio
Video editing | Vincenzo Fabiano Audio editing | Mattia Trabucchi Official voice | Luca
Massaroli
Documentation | Kladd _Mery Glaz
/
Mapping Programming | Marcello Arosio, Tommaso Arosio, Vincenzo Fabiano, Giuseppe Pepe
→ kernelfestival.net
AreaOdeon / no-profit organization | www.areaodeon.org - [email protected] | T +39 039 5964994 F +39 039 5960863
| via Arosio 14 - Stazione FS, 20900 Monza (MB), IT | P.I. / VAT. 05175540961