Diapositiva 1
Transcription
Diapositiva 1
Corporate Information 2015 where ideas grow understanding the value of our company: We are the largest independent audiovisual group in the Spanish market. We are a unique company that integrates content generation with production and distribution and provides services throughout the entire value chain of the audiovisual sector. We offer permanent presence and provide innovative solutions in order to create, produce or manage any kind of product and audiovisual service. We support our clients in order to ensure the success of their actions. We prepare in advance and have the initiative, drive and capacity to build alliances in order to adapt to the sector’s ongoing changes. We are driven by innovation and flexibility, and the desire to be the first, allowing us to reach the goals we set ourselves. Corporate Information 2015 We have the capacity to achieve profitable and sustained growth, regardless of the economic context. Ideas that generate value and value that transforms reality 2 a strategic value: a solid company 2015 ·We continue growing: Expected Turnover: 72,7M€ Expected Ebitda: 12 M€ ·License to manage the Murcia region´s tv channel. ·Provisional license of a DTT channel (Digital Terrestrial Television). ·Consolidation as the leader in content creation in Spain and in the countries where the Group is present. 2014 ·Turnover: 49,17 M€ ·Ebitda: 9,8 M€ ·Acquisition of BGL Audiovisual Engineering ·Expansion in international market (agreement between Imizu and Frecuencia Latina) ·International launch of own production format: “The Shower” ·FACE communication campaign in EU competition capital structure: N+1 Mercapital 55% Founding Members MAB Free Float 41% 4% 2013 ·Turnover: 32.2 M€ ·Ebitda: 6.7 M€ ·Turnover: 24.4 M€ ·Ebitda: 4 M€ ·Turnover: 21 M€ ·Ebitda: 2.5 M€ ·103 M € awarded contracts for the next 6 years. ·700 hours of produced and broadcasted contents. 2012 ·N+1 Mercapital joins shareholders. ·Incorporation of New Atlantis. key aspects of leadership: 2011 ·Listed on the Stock Market: listed on the Alternative Stock Exchange Market. ·Awarded the management of IB3 News Services. 2010 ·Consolidation of the business model (2) Contents: -Further positioning via production contracts. -Initiated long-term increase of the market share in channels. ·Net debt 1.26 < EBITDA ·Strong financial position ·Sustained differential growth of sales and profitability in years ·Revenues variation since foundation x10 ·EBITDA variation since foundation x15 Corporate Information 2015 ·Turnover: 45.5 M€ ·Ebitda: 8.1 M€ 2009 ·Turnover: 13.4 M€ ·Ebitda: 1.1 M€ ·Turnover: 7.310 M€ ·Ebitda: 0.8 M€ ·Consolidation of the business model (1) Services: -Positioning via outsourcing contracts. -Initiated long-term market share increase. 2008 ·Foundation of Grupo Secuoya. ·Setting out on the path of growth and profitability. 3 a strategic value: content is part of our DNA In Secuoya, we believe that the future of the audiovisual sector is no longer what it used to be, but it has to be worked on in the present. Content is at the core of our approach to the company's activities Content is the true focal point of a constantly changing sector New environments R+D Distribution CONTENT Communication Talent and creativity Production Corporate Information 2015 Trademarks and Branded Content Generation Facilities We create, provide services for, produce and distribute audiovisual contents Innovating is transforming ideas into actions 4 4 Group structure: subsidiary companies The porfolio of services addresses the content of all of Grupo Secuoya´s business units Corporate Information 2015 GRUPO SECUOYA, PRESENT THROUGHOUT THE ENTIRE AUDIOVISUAL VALUE CHAIN 5 group structure: subsidiary companies The group operates actively in specific sectors. We are present in regional markets and generate industrial actions thanks to our active role as shareholders of several companies. Aragón Media Aragón Media Parlem Isla Tombatossal Isla Tombatossal ACC Café Entertainment Parlem Securtel Videoreport Canarias Videoreport Canarias Corporate Information 2015 ACC Producciones New Atlantis Music Café Entertainment 6 a strategic value: our staff We have a strong Board of Directors with great capacity, expertise and deep knowledge of the sector, including 2 former TVE Chief Executive Officers. The driving force professionals. behind Direct jobs in 2015: 1150 Secuoya's activities are our 950 Employee variation since foundation: x6 Our united team works like a high-precision mechanism; every member is a valued element of our company’s success and provides support in order to meet our corporate objectives, and foresee progress in a constantly changing sector. Corporate Information 2015 Our organisational model empowers individuals and fosters a tailormade structure, rather than pyramid systems, in order to go beyond the limits. 7 a strategic value: international expansion We play the global competition: we export our model to areas with high business potential, such as Italia and Latin America. We offer network solutions in a global market via an international platform in order to improve company competitiveness. USA Miami Corporate Information 2015 Colombia Peru Chile 8 highlights Independent audiovisual group Service contracts worth 231,6 M€ +200 clients all over the world 27 companies Growth: Revenues x10 Ebitda x15 Prime time broadcasting 100% in the 3 generalist players 70% in the regional TV networks 380 h produced in the last year Corporate Information 2015 1150 Direct jobs 25 formats on air 650 million visualizations of digital content International Certification of Quality ISO 9001 9 CONTENTS Corporate Information 2015 Inspiring ideas Generating content 10 we are among the top 5 leading producers We create and produce contents for all kinds of clients regardless of their channel size and of their area of impact. 14 formats produced in 2015. Market share with robust positioning: well established formats on air during prime time on at least 3 general interest channels in our country and on 70% of regional television channels that are backed by viewers. Our productions have been awarded over 50 renowned awards in reputed festivals, such as the Berlinale or the New York Festival, Goya, Espiga de Oro, Academia Española de la TV or TP de Oro. Formats: Factual Infotainment Docushows Talkshows Talentshows Quiz Shows Reality-Shows Fiction Series TV Movies Miniseries Webseries Documentaries Branded Content Nature History Science Anthropology Corporate Information 2015 Entertainment 11 a strategic value: R&D R&D Laboratory for Secuoya Contents = Talent + Investigation + Innovation Innohub Empowering the group’s brands Team of professionals ·Creativity as a strength: doing things in a different way ·High capacity to develop competitive contents Cross-cutting and exclusive dedication ·Creative Director ·International Director of Contents ·Production Director ·Image Director Our Own Formats ·Channels and clients ·Schedule grids ·Trends ·Audience targets ·New consumption habits ·Main keys Responses ·Permanent contact with channels and professionals ·Seal of talent and quality in tailor-made formats ·Global market Keys Responses Innohub International Market ·Shared tools and knowledge exchange ·On the cutting edge of national and international TV markets Analysis Opportunities Ever-changing audiovisual sector Corporate Information 2015 Market analysis ·Top homogenisation of quality standards of Secuoya's formats ·Well-defined brand: 12 current data Fiction 32 hours Apaches \ Drama \ PRIME TIME Víctor Ros \ Miniseries \ PRIME TIME Algo que celebrar \ Comedy \ PRIME TIME Entertainment 154 hours Españoles en el mundo \ Docushow \ PRIME TIME Cuestión de tiempo\ Emotainment \ DAY TIME FAS: Misión en… \ Docushow \ PRIME TIME La España de Víctor Ros \ Docushow \ PRIME TIME Al rincón \ Interviews \ LATE NIGHT Policías en acción \ Docushow \ PRIME TIME Comandancias \ Docushow \ PRIME TIME Tu al norte y yo al sur \ Reality \ PRIME TIME 40º Norte \ Game show\ PRIME TIME 40º Norte Camiño de lobos \ Game show \ PRIME TIME Alerta Andalucía \ Docushow \ PRIME TIME Branded Content 14 hours Urbanitas por el campo \ Docureality\ DAY TIME Capacitados \ Docushow \ DAY TIME Tengo once\ Docureality \ ACCESS Documentary 28 hours Corporate Information 2015 Arqueomanía \ Documentary \ DAY TIME Tribus \ Documentary \ DAY TIME Neolítico \ Documentary\ DAY TIME Una nueva era \ Documentary \ PRIME TIME Extraterrestres \ Docuserie \ PRIME TIME Current Affairs 29 hours Equipo de Investigación \ Current affairs \ PRIME TIME 13 ·docushows ·docuseries ·coaching Staff made up of professionals with widely proven experience and prestige within the Spanish TV industry. Production and marketing of worldwide successful programs and formats such as Dragons' Den. FORMAT REFERENCES: - Time Box - 7 Días 7 Noches - Tu al norte y yo al sur - Doctores - Al rincón -After Hours - Surviving the wolfpack - Bagdad - Alerta Andalucía - Embajadores - Dragons’ Den (Tu Oportunidad) - Deberías saber de mi - Amigo Doctor - El Cirujano - Hª secreta de Castilla la Mancha - Flashback - Mi otra gran boda - Después de la noticia - Misterios - I love Escassi - Yo médico - Lo que sé del miedo Corporate Information 2015 Creation and development of factual and entertainment contents: Tu Oportunidad 14 Creation and development of factual infotainment contents, high-end fiction and documentaries. Internationally recognised brand of documentaries, with a portfolio that includes 300 titles and over 4.000 hours of audiovisual files including contents about science, anthropology and nature. Staff made up of widely acknowledged professionals in their business sectors. Widely recognised formats following broadcasting by clients such as TVE, A3, Mediaset, BBC, Disney, National Geographic, PBS, RAI, France 5 or Discovery, and distribution to over 80 countries. FORMAT REFERENCES: - Españoles en el Mundo - Apaches - Policías en Acción - Víctor Ros - La España de Víctor Ros - Paseo de la Habana - Comandancias - Tribus - Una nueva era - Planeta Alucinante - Arqueomanía - Neolítico - Extraterrestres - Rastreadores de Misterios - Tormenta - La ira - Inocente - El castigo - Impares - Un burka por amor - La carta esférica Corporate Information 2015 Over 14 years of success thanks to a model based on independence and specialization. Milestones include 1,300 hours of produced programmes and 16 seasons of emblematic formats, such as Españoles en el Mundo. Víctor Ros 15 Creation and development of fiction contents. Conceived as a company that is able to gather first-class assets, including a strong team made up of talented young members. A common feature underlines the consistency and strength of this professional team: all members come from large leading companies, where they served in senior management positions. Subsequently, they joined Doblefilo to carry on generating and producing high-quality fiction, in order to help clients boost their channels. SERIES REFERENCES: Algo que celebrar - Prime-Time fiction Vive cantando - Prime-Time fiction Combination of genres: musical and dramedy Portfolio: Originally created TV series Adaptation of novels Adaptation of successful foreign series Doblefilo has already earned remarkable prestige among TV networks for its unique team of scriptwriters, as well as for its young and modern approach, genres and ways of working. Corporate Information 2015 Have produced two seasons of “Vive cantando”, a successful primetime series developed from an original idea. 16 Creation and development of branded content formats and audiovisual content related to the corporate world. Pioneers in branded content: A type of production that develops entertainment and fiction contents that feature their own identity while remaining linked to top-quality brands. A different type of production: the team develops flexible production plans and adapts them to the client's budget, without compromising quality standards. Producing in a versatile manner: Production of TV programmes, TV commercials and corporate videos, as well as high quality audiovisual contents. Just let them know what story you wish to tell. FORMAT REFERENCES: Television: - Urbanitas por el campo - Tengo once años - Escuela de Campeones - Tenemos chico nuevo en la oficina Commercials (campaigns): - Alain Afflelou - Christmas Lottery LAE - Worten - Norge - Agroseguro - Ministerio de Sanidad Corporate videos: - Endesa - Feaps – 50th Anniversary - Repsol – Rc video - Coca Cola – Video Atlanta convention - Mondelez Internacional – Crp video Corporate Information 2015 The team focuses on TV and on creating formats with the show’s target TV channel in mind along with the brand content. 17 Content distribution and marketing in the whole world. Objective: Annual launch of at least 3 formats Presence at main international fairs The company’s main goal is to position itself as a benchmark distributor in the international market. The company distributes both creators’ content and content produced by the Group’s companies and other national and international companies. By belonging to a Group that is specialized in audiovisual services, several related advantages are generated: - The monetization of content on Internet is facilitated - Content Management via an online tool - Sales and promotion material is produced with no intermediaries - Access to the Group’s Communication Department for dissemination and communication Successful formats over the last years: • Lubdub • The Shower (Optioned in 12 territories) • Soul Out (Optioned in 1 territories) • Timebox (series premiere in TVE before the end of 2015) Corporate Information 2015 The company works with all television genres: documentaries, entertainment, fiction, factual entertainment… Over 400 hours and several formats are readily available for adaptation. 18 SERVICES Corporate Information 2015 Transforming ideas Producing contents 19 commitment to solutions Solutions and services for all operational needs that may arise in production companies and TV channels. Our solution lines: Global Solutions Outsourcing: Outsourcing of functions BPO: Support and Business Process Outsourcing Service Solutions Human resources and technical equipment for entertainment, fiction and events projects Postproduction of audio and video Management of ENG teams Supply of images Maintenance and technical installations Consultancy, design and execution of audiovisual projects Permanent geographical presence throughout 20 production centers across Spain and capacity to operate in any area of the country. Corporate Information 2015 Ongoing innovation and investment in resources. Highly demanding in terms of technological adaptation to the market. Benefits for clients: always the most suitable technology, with no need for investment. White-label branding during operations. We remain independent, thus allowing for transparency in our clients’ projects. Guaranteed quality: ISO 9001 Certification for our operations. 20 leaders in outsourcing and services for TVs Andalusia News broadcasting Supply of images Aragon News broadcasting Asturias Continuity and broadcasting Balearic Islands News broadcasting La Mirada News broadcasting Cantabria Supply of images Castile-Leon News broadcasting Castile-la Mancha Supply of images Catalonia News broadcasting Extremadura Supply of images Galicia Supply of images La Rioja Supply of images Madrid News broadcasting Postproduction Murcia Indirect management Navarra Supply of images Basque Country Supply of images Valencia Corporate Information 2015 Canary Islands News broadcasting 21 a strategic value: success models Outsourcing/BPO Method = Flexibility + cost optimization + specialization Global Solutions Streamlining and reorganizing ·Specialized in process and function outsourcing ·Guarantee of appropriate resources adapted to the client’s workload and workflow, consequently reducing costs. ·Selection of best suited professionals and fast response to new services. ·Schedule reorganization method to optimize productivity. Expertise ·Guarantee of compliance with the perimeter of action as stated by the client. ·Homogenization of working methods for human resources control systems and resource optimization procedures. Management tools SMARTPATH Model Support ·Exclusive interactive platform for the internal management of production. ·Work and activity control: shifts, resources, expenses. ·Time management: control and foresight of labour flows ·Control of technical resources allocation. Corporate Information 2015 ·Control and problem-solving of possible incidents. ·Real-time interactive monitoring by the client: enquiries, requests, Results overall situation, etc. Excellence · Leadership within the Spanish market: benchmark model. ·The only company awarded the international quality certification ISO 9001. 22 The company designs and carries out projects involving technical and human resources for news broadcasting and factual entertainment programmes. Company counts on an entire management team and control mechanisms RESOURCE OPTIMIZATION = COST REDUCTION Top-quality brand of excellence: It is the only company in Spain that is certified under the highly demanding ISO 9001 international standard. Reputed clients rely on the company’s solutions, as these allow for an excellent positioning throughout the entire industry: generalist, regional and local TV channels, as well as content production companies. SOLUTIONS AND SERVICES REFERENCES: Comprehensive service for TV networks: Delegations and correspondent offices of news broadcasting programmes, Espejo Público, A Fondo throughout the entire nation and production of Equipo de Investigación Entire management of the technical services of a new channel for Telefónica´s tv platform Basque Country Delegation Global service for radio and Tv news broadcasting ENG teams for news broadcasting programmes and other programmes ENG teams – Madrid Delegation Technical and human service for the following programmes: Españoles en el Mundo / T con T / Entre todos Gandía Shore / Ahora o nunca Madres Adolescentes / Supernanny / Rehab Mujeres, Hombres y Viceversa Supervivientes / Acorralados Pánico en el plató / Tal Cual Policías en Acción Rastreadores de Misterio Corporate Information 2015 Global services for the management of audiovisual services. Leading company in outsourcing services 23 Technical services for production and postproduction in the film and TV industry. Manages recording studios for cinema, TV and advertising in the most strategic spots in Madrid. The most advanced technical means: cameras and optics to cover news and current affairs, entertainment and fiction, as well as audiovisual postproduction. Technical means for TV: portable earth stations, DSNG’S and Hd and Sdi mobile units. Technical means for events: key in hand solutions for video equipment, sound, lighting for all types of corporate, sports and musical events, etc. REFERENCES FOR SOLUTIONS AND SERVICES: Services for fiction on TV: 6 Hermanas Ministerio del Tiempo La España de Víctor Ros Así de claro Capacitados Apaches Sin Identidad Bajo Sospecha Top Chef Al rincón de pensar Al otro lado de la tele Pekín Express Alerta Andalucía Policías en Acción Comandancias Non Stop People 40ºNorte, Tierra de Lobos Services for film and advertising: El club de los incomprendidos Repsol YPF- Corporate video Worten- National advertising campaign LAE- National advertising campaign Services for events: guarantee an integral audiovisual solution ROCHE- Product presentation on videoconference between 11 offices and 1 office in the USA simultaneously. October 2014 Telemadrid- Broadcasting of Three Kings Parade 2014 Sierra Nevada- Freestyle and snowboard World Championship Castilla La Mancha- 2013 Wine International Summit FEAPS – 2013 Fair UEFA Youth League- Final in Barcelona Corporate Information 2015 Highly qualified technical staff to 24 Important brand within the broadcasting segment, thanks to its franchise operation pattern, its dissemination technological platform and the international scope of its local operations. Branching out: 100% of resources held in Spain while offering operational solutions in major cities around the world and 24/7 customer service. Wikono exclusively manages the image supply service for TVE in Galicia, Cantabria, Basque Country, La Rioja, Navarra, Castile-la Mancha, Andalusia and Extremadura. 500 unique contents, including an average of one exclusive item every two days. Over 6,000 services per year in audiovisual service provision. Over 50 international clients in worldwide operations. NATIONAL CLIENTS: TV Networks: Canal + TVE La Sexta Antena 3 Telecinco Cuatro Intereconomía Gol Tv Marca Tv Business Tv Telemadrid ETB IB3 Canal Extremadura Castilla La Mancha Tv Canal Sur Production Companies: Cuarzo Mandarina La Fábrica de la tele 7 y Acción Bainet Posidonia Tv Zed Tv Magnolia Fórmula Producciones Mediapro Gloway-Tsa Lavinia Proamagna Online Media: El Mundo El País Agencies: Efe INTERNATIONAL CLIENTS: Agencies: Reuters APTN Euronews Eurosport Ihlas News New Tr News Ruptly TV Networks: ARD ZDF Deutsche Welle Sky Sports Altapress - TF1 Nos Tv SBS Sntv Sports Rai Mediaset RTL Tv Asahi SAT.1 Alkass Tv Irinn SRGSSR Platforms: Al Jazeera Hispan Tv Videoplugger Newzulu Neupic Corporate Information 2015 Solutions for the management of ENG teams and supply of images through an interactive platform. 25 With a history of over 40 years, the company has evolved in parallel to the mentioned technologies, positioning itself as a benchmark in audiovisual engineering. Business lines: - Audiovisual - Broadcast - Dynamic digital marketing - Outsourcing The specializes inininternational international projects projects The company company specializes of high added value. of high added value. NATIONAL CLIENTS: Museums: Spanish Army Museum Museo del Greco Chillida Museum Museo Diocesano Zaragoza Dinópolis Navigation Pavilion, Seville Theatres: Royal Theatre Teatros del Canal Teatro Gaztambide Auditoriums: Zaragoza Inditex Acciona Islantilla Tarragona Congress Hall: Kursaal, Catalonia, Valencia, Huesca, Salamanca, Zaragoza, Meliá Castilla Hotel Convention Center: Caixa Forum La Casa Encendida Zaragoza Fair Parliaments: Navarra, Aragon, Andalusia, Asturias, Madrid Control Centres: Endesa, Alstom, Retevisión INTERNATIONAL CLIENTS: Oman National Museum Boris Yeltsin Museum, Ekaterimburgo (Russia) “Msheireb Downtown Doha” Museum, Qatar Russian Pavilion, World Expo 2012 Korea “Olesegun Obasanjo” Museum, Nigeria “Treasures of Aga Khan” exhibition, Istanbul “De Byzance à Istambul” exhibition Gran Palais, Paris Cycladic Art Museum, Greece “Ibn Khaldun between Algeria and al-Andalus» exhibition, Algiers Corporate Information 2015 Audiovisual engineering company that offers comprehensive services framed in the convergence of audio-video-IT technologies and communications. 26 COMMUNICATION AND MARKETING Managing content Moving ideas forward Corporate Information 2015 Empowering ideas 27 our personality: an added value Audiovisual solutions for non-television environments: We create and produce contents for corporate sectors using our strengths, resource capacity and expertise in the TV audiovisual industry. We use technology and innovation as business driving forces to enhance content treatment by taking advantage of the possibilities offered by new digital environments. We promote actions that go beyond conventional marketing tools in order to provide brands with tangible and unique opportunities. We offer solutions and products from the latest communications ecosystems: New tools New ways of communicating New audiences Interactive tools Brand News Youtube channels Apps Sponsored Contents Communication on social networks Websites Second screen Corporate Information 2015 Activities corroborated by over 150 solutions and actions per year for 50 world-class brands, as well as by a business volume in the digital market worth millions. 28 outstanding position in new areas Production and broadcasting of information and infotainment contents NEW PRODUCERS Online channels management NEW COMMUNITIES NEW TOOLS NEW MEDIA Online and offline communication New technologies Corporate Information 2015 NEW REQUIREMENTS NEW AUDIENCES 29 Corporate Information 2015 working with satisfied clients 30 Specialised in enhancing the presence and visibility of brands and organizations in the audiovisual media, by generating versatile contents of high quality and great impact. Success model based on specialised services: ·Design and management of Corporate TV Channels. ·Brand News: Transforming an action or event into a piece of news through the generation of audiovisual content of great interest for the media, thus ensuring its maximum impact. Over 200 actions per year. ·Multichannel Distribution of contents: Guaranteed outreach to national and international mass media by means of the company’s own platforms. ·Successful Reporting: ROI reports and outreach to mass media. CLIENTS: - JCDecaux - Procter&Gamble - Johnson&Johnson - McDonald’s - BBVA - Red.es - Philips - Milka Corporate Information 2015 Management of Canal Metro Madrid. Long-term agreement for exclusive production of informative and entertainment contents: Over 20,000 pieces of information per year. 31 Three different communication and marketing axes: online, audiovisual and tailor-made communication. Development of communication consultancy projects for companies and organisations. Business lines: ·Online communication and marketing: 2.0 technological and communication services Management of clients' online reputation Development of social media campaigns ·Events: Project design Plan Development and final implementation ·Audiovisual communication: Design and production of tools and means to disseminate other audiovisual contents, such as video presentations. CLIENTS REFERENCES: - Spanish Basketball Federation - Atresmedia - Mediaset - Guadalinfo - Mare Nostrum Bank - NeuronBio - Neol - Eysa - European Commission Corporate Information 2015 High efficiency results in online communication and social media campaigns for different brands. 32 This company provides innovative and interactive solutions for the digital world. PRODUCTS AND CLIENTS REFERENCES: - Web TV The company’s work model centers on the client. - Portal outsourcing and maintenance Lead by a group of experts in digital marketing and interactive developments, who have served in senior management positions in digital agencies. They have also taken part in interactive projects for multinational firms. - Campaigns in Microsites - Corporate tools - Tailor-made products - Social media projects - Integrated digital marketing campaigns - Corporate kiosks - Second screen - Apps Clients: Prisa radio Ministerios de Sanidad y de Educación Mapfre Roche Farma Telefónica Iberdrola Corporate Information 2015 Nóvigo designs tailor-made projects upon request from the customer, from consultancy to final product delivery. 33 A global network (MCN) of content production and content management via a Youtube channel, both for individuals and for brands.. Experts both on successful content and on the platform. CHANNELS REFERENCES: - National and international Vloggers - Webseries Great creators, communication groups, and renowned companies have already placed their trust in Viewin for their content management. - Documentaries Brands choose Viewin as a platform for their content distribution via special actions. - Cars - Publishing Groups - Fashion - Women - Technologies - Cooking We boost ideas, develop audiences and optimize content - Music publishers - Entertainment - Video games Corporate Information 2015 + 250 channels + 2,5 million subscribers 34 Our digital content platforms A sports content aggregator (with live streaming, old and current videos and own content) separated into sports. The goal is to build and provide added value to different sports communities. Digital fashion audiovisual channel with support in: Web platform, Mobile App, Tablet App and SmartTV App, with the objective to turn into a pay tv platform channel. Thanks to our WebTV Platform we can: • Sort out and display existing content. • Generate additional tailored content on our chosen sport. • Carry out specific interviews for Branded Content, interact with the users who follow the platform. We are focus on our own productions which are distributed in specific sections that provides the digital fashion consumers continuous content along the year. Glacci has innovation IT softwares which will link audiovisual content with e-commerce actions (redirecting users to the brands e-shop) and Big Data analysis (Pre-order, I like it, etc). Corporate Information 2015 Users can access the content where and when they like, thanks to the Apps. Branding could be in the platform in different types of content: trends, news, catwalks, entertainment, culture, etc. We will be able to develop actions, from adverts and product placement, to branded content or sponsorships. The platform aims to provide added value to a target audience of five million people. 35 Promoting ideas Corporate Information 2015 I N T E R N AT I O N A L Connecting content 36 A new view: international network GOAL To create a NETWORK of production companies that provide content and services for new markets and that are focused on international growth, enabling Secuoya to reproduce its model in other countries. To establish partnership agreements in the target countries with local audiovisual production companies or freelance professionals that generate business, formats and positioning and who see the partnership as a growth opportunity by providing a common catalogue and thus becoming leaders in the market while becoming part of a global group of creation, production, distribution and audiovisual services. BRAND AGREEMENTS Corporate Information 2015 MODEL International partnerships with distributors that are present in different markets and, like us, wish to grow and consolidate. 37 Secuoya Content Distribution USA Miami Colombia Peru Chile Develop own internationally successful formats Optioned in 12 territories Distribute own and others’ formats and film cans Corporate Information 2015 Replicate the Group’s model of integration Coordinate the production companies in the network Over 400 hours of SCD content and over 700 hours of others’ content 38 Secuoya Peru Content and business models for digital media. IMIZU exclusively produces and distributes Secuoya’s and Banijay Internationals’ catalogue. SECUOYA BS Peru They lead the transformation process of TV channels, guiding them, as service providers, in the search for solutions. Corporate Information 2015 As a benchmark partner of IMIZU, one of the most important Peruvian production companies, Secuoya creates and produces content for the main television channels (Strategic Agreement with Frecuencia Latina) and other media (music videoclips, events…) 101 h. Produced in 2015 ·Currently producing content for Peru: Prime time Series Prime of 40 to 80 chapters · Production orders for other countries (Puerto Rico) 39 Secuoya Chile Content and business models for digital media. SECUOYA BS Chile They lead the transformation process of TV channels, guiding them, as service providers, in the search for solutions. Corporate Information 2015 In partnership with the main Chilean film and advertising production company, we produce and create content for television. Currently producing a factual program, an entertainment program and a daily comic strip 40 Secuoya Colombia Content and business models for digital media. The agreement includes all of South America territories SECUOYA Entertainment Colombia Production company of fiction content and programs for TV channels aimed at prestigious Colombian professionals. Corporate Information 2015 Partnership with the EFE Agency to produce audiovisual current affairs aimed at the Colombian market. 41 Secuoya USA In order to meet the demand for content and services in a growing Latin American market in the USA, Secuoya has launched a production and commercial operation with headquarters in Miami, together with its partner production companies providing creative and production support. SERVICES Corporate Information 2015 DIGITAL CONTENTS 42 Corporate Information 2015 SECUOYA TV 43 D10 Provisional awarding Planned launch date: in 6 months National DTT channel Definition of D10: · Target audience: families · Important amount of own production (around 70%) · 21st century television model (web presence, hddTV, Smart TV, smartphones…) Corporate Information 2015 · Ensuring pluralism and representation of different opinions 44 New model of the Murcia Region´s outsourced tv Employment optimization 76 direct jobs 300 indirect jobs. Total of 92% regional employment National reach Integration in Secuoya´s network to maximize resources and values Internationalization Product exportation through global distribution and presence in international fairs like Mipcom 2015 (Cannes) Regional production From an exclusive contract model to a participation of 95% of regional production companies at the end of the first year Corporate Information 2015 Compensation for providing a public service Going from the past amount exceeding 30M€ to the current amount of 9M€ 45 Corporate Information 2015 www.gruposecuoya.es