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National Defence Team
MEDIA KIT REACH and the DND National Defence Team DEMOGRAPHICS ADVERTISE IN 16 7 CANADIAN FORCES NEWSPAPERS LOCATED ACROSS CANADA representing the three CF elements: Army, Air Force & Navy Canadian Forces COMMUNITY PROFILE Members of the CF and the Department of National Defence are powerful consumer groups. The National Defence Team Regular Force 64 000 Primary Reserve 34 500 Supplementary Reserve, Cadet Instructors Cadre and the Canadian Rangers 41 100 DND Public Servants 26 600 Total : 166 200 Regular Force DND 38% Public Servants 16% Primary Reserve 21% Supp. Reserve, Cadet Inst. and Rangers 25% *Data as of 2008 Statistics on the Canadian Forces members (Regular Force) Average age 35 Married or common-law 62% Married or common-law, with children Reach this unique market with only 1 point of contact! Number of families 41% 39 300 Average number of children 1.99 *Average income of officers $81 300 *Average income of non-commissioned members $55 600 * Based on average rank Captain/Corporal Stats are based on information provided by Director General Military Personnel and are current as of July 2008. CANADIAN FORCES NEWSPAPERS [email protected] OUR NEWSPAPERS Adsum VALCARTIER GARRISON Québec, QC The Courier 4 WING COLD LAKE Cold Lake, AB The Post Gazette CFB GAGETOWN Oromocto, NB The Aurora 14 WING GREENWOOD Greenwood, NS Lookout Borden Citizen 8 WING TRENTON Trenton, ON North Bay Shield Petawawa Post CBF ESQUIMALT Victoria, BC 22 WING NORTH BAY North Bay, ON Servir The Shilo Stag ST-JEAN AND MONTREAL GARRISONS, QC Contact CFB BORDEN Borden, ON CFB SHILO Shilo, MB CFB PETAWAWA Petawawa, ON Totem Times 19 WING COMOX Comox, BC New! PLUS (NDHQ) Ottawa Guard of Honour Trident CFB HALIFAX Halifax, NS Le Vortex 3 WING BAGOTVILLE Bagotville, QC CANADIAN FORCES NEWSPAPERS The Voxair 17 WING WINNIPEG Winnipeg, MB The Western Sentinel CFB EDMONTON Edmonton, AB [email protected] www.cfpsa.com/en/psp/newspapers DISTRIBUTION LEGEND Navy Air Force Army Element (Navy, Air Force, Army) YUKON 1 NORTHWEST TERRITORIES Location 19 WING COMOX NUNAVUT BRITISH COLUMBIA Totem Times Name Every two weeks Frequency LABRADOR Cold Lake Edmonton 1 Victoria/Esquimalt 4 3 Courtenay/Comox SASKATCHEWAN NEWFOUNDLAND 2 QUEBEC 17 1 19 WING COMOX Totem Times Shilo 5 New Ottawa Guard of Honour PRINCE EDWARD ISLAND 12 6 NEW BRUNSWICK Bagotville Winnipeg Guard of Honour - Garde d'honneur - Guard of Honour - 12 Jul 2012 - Page #1 Page 1 of 1 Quebec City 17 Montreal/Saint.Jean Ottawa NDHQ North Bay Petawawa 9 10 7 11 13 14 Oromocto 16COTIA Greenwood VA S Halifax NO 15 Trenton Borden 8 Every two weeks Every two weeks 2 7 12 CFB ESQUIMALT 3 CFB EDMONTON 4 4 WING COLD LAKE http://guardofhonour.newspaperdirect.com/epaper/services/OnlinePrintHandler.ashx?issu... 2012-08-14 5 CFB SHILO 6 17 WING WINNIPEG Lookout The Western Sentinel The Courier The Shilo Stag The Voxair Weekly Every two weeks Weekly Every two weeks Every two weeks CFB BORDEN 8 8 WING TRENTON 9 CFB PETAWAWA 10 22 WING NORTH BAY 11 ST-JEAN AND MONTREAL GARRISONS Borden Citizen Contact Petawawa Post North Bay Shield Servir Weekly Weekly Weekly Monthly Every two weeks 3 WING BAGOTVILLE 13 VALCARTIER GARRISON 14 CFB GAGETOWN 15 CFB HALIFAX 16 14 WING GREENWOOD Le Vortex Adsum The Post Gazette Trident The Aurora Monthly Every two weeks Weekly Every two weeks Weekly CANADIAN FORCES NEWSPAPERS Distribution = 95,000 [email protected] ADVERTISING RATES Sample rates for one ad in all 17 newspapers inclusive. Please contact us to create a specific advertising package to suit your needs! FULL COLOUR BLACK & WHITE Full page $25,200 Full page $20,350 1/2 page $14,100 1/2 page $10,200 1/4 page $8,200 1/4 page $5,090 1/8 page $5,800 1/8 page $2,600 Melissa Atkinson CFB Esquimalt 250-363-3372 [email protected] * Prices are subject to change and do not include taxes. Call to confirm exact pricing. CANADIAN FORCES NEWSPAPERS [email protected]
