SOCIAL BUSINESS COLLABORATION 2015

Transcription

SOCIAL BUSINESS COLLABORATION 2015
Social Business Collaboration 2015
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
October 01 – 02, 2015
Pullman Hotel Schweizerhof, Berlin
SHAREPOINT, OFFICE 365 & CLOUD AVAILABILITY I
DIGITAL TRANSFORMATION & SMART ENTERPRISE
COLLABORATION I GOVERNANCE & SOCIAL
BUSINESS I USER ADOPTION & PERFORMANCE |
DOCUMENT SHARING & CONTENT MIGRATION I
PLATFORM INTEGRATION
http://collaboration2015.we-conect.com
Business Partner 2015
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
BOOK NOW
Social Business Collaboration 2015
and reserve your seat!
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
SHAREPOINT, OFFICE 365 & CLOUD
AVAILABILITY I DIGITAL TRANSFORMATION & SMART ENTERPRISE
COLLABORATION I GOVERNANCE &
SOCIAL BUSINESS I USER ADOPTION &
PERFORMANCE | DOCUMENT SHARING
& CONTENT MIGRATION I PLATFORM
INTEGRATION
The annual Social Business Collaboration 2015 is a combination of
inspirational keynotes and well moderated, interactive world cafés, private discussion rounds and networking sessions.
Join the conversations over 2 days to gain a deeper understanding of how to improve unified communications and turning social business via digital channels and
enabling technologies into value.
Our mission:
Make your collaboration and business more efficient
● Discover new ways of speeding up social communication processes and increase user engagement with relevant content
● Cover the full scope of digital collaboration strategies from the
market leaders
● Learn to approach new challenges and enabling mobile and cloud
data technologies
The event shows all the possibilities of digital transformation for enterprises that
lie ahead of us. It addresses frequent challenges that need to be solved and best
practices from industry leaders. The conference will give insights to new business
and technical strategies and offers the chance to discuss the specific conditions of
social business collaboration.
Discover the Future. Now.
‚A great event. Networking opportunities
are plenty. I took aways loads of ideas
I will implement in our environment.
Well worth it!‘
2015 Key Themes
Business Strategies & Proof of Concept
● How to Measure Performance?
● Executing a Sustainable Change Process throughout the Organization
● How to Track User Preferences and Create an Easy-to-Adopt Experience?
● Expanding Internal Solutions to External Sets of Stakeholders
Sharepoint, Office 365° & the Cloud: Making Technology Available
● Moving to the Cloud or not? Benefits and Risks- How to Develop a Robust business case? Customization vs. Standardization
● How to support Platform, Social Tools & Technology Integration?
● Overcoming Security and Governance Concerns around Mobility
Information Sharing & Content Integration & Migration
● How to Capture, Retain and Share Critical Information and Knowledge
on a Social Platform?
● How does the Right Content Find the Right Searchers?
● How to Integrate Diversified Communication Channels and their Content?
● How to Structure Documents and Make Relevant Content Available?
Governance: Managing Social Business
● How to Align Different Functions and Business Processes with a Platform?
● How to Create Joint Ownership? Tools and Automated processes to assist in enforcing governance
● Steering Communities and Identify and Involve Key Users
● Knowledge Management and the Value of Sharing
10 reasons to attend
1 Learn about new technologies, new practices and emerging standards
2See the latest innovation that other companies bring to the market
3 Hear how others are solving some of your most challenging problems
4Discuss your issues and ideas with peers, suppliers and analysts
5 Network with colleagues and develop valuable relationships with peers
6 Expand your knowledge by attending sessions with formats designed to
enhance learning
7 Discover new ways to breakdown silos and organizational barriers
8 Collaborate with peers on shared problems like new production processes,
latest technology, new skill sets etc.
9 Impress your boss and colleagues with new fresh ideas to improve performance
10 Inject your requirements into supplier product roadmaps
WHat do you get?
150+ leaders
25+ hours of
from
trends and
worldwide
innovation
industries
16+ Case
Studies
12+ Round
table
Discussions
Knauf Gips KG / Germany
‚Great place to network and
challenge ideas‘
Stéphane Schorderet, Digital Technologies Manager, Banque Pictet & Cie SA
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
World
CafÉS
Challenge
your Peers
Ice Breaker
Sessions
Collaborative
Enterprise
Cup 2015
Speakers
Corner
Online
Networking
Center
2 Evening
events
App Bar
Corporate
BOOK NOW
Social Business Collaboration 2015
and reserve your seat!
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
speakers & moderators 2015
Estée Lauder
Companies / USA
BNP PARIBAS /
France
DONG Energy A/S /
Denmark
Kerry O´Donnell,
Executive Director, Global
Digital Communications
Winner Intra.NET
AWARD 2015
Jerome Dubois,
Innovation Manager
Jane Boas,
Senior Manager, Digital
Communication & Information
Management
Schneider Electric /
France
Amit Tarlok Shorey,
Manager – Web Content
Management
Federation Internationale de Football Association /
Switzerland
Schneider Electric /
France
Christian Michels,
FIFA Connect Program
Manager, Member
Associations & Development
Simona Radu,
Leadership & Employee
Communications Director
Royal DSM N.V. /
The Netherlands
Harvard Business
School Publishing
/ USA
Guyomard Beckers,
Global Team Manager –
Collaboration Applications
Want2BAPro /
Switzerland
Mairi Willis,
Chief Experience Officer
Ethos VO Ltd. / USA
Rawn Shah,
TEDx Speaker & Forbes.com
Blogger, Director & Social
Business Architect
Olympus Surgical
Technologies
Europe / Germany
Kevin Newman,
Technical Director
Royal DSM N.V. /
The Netherlands
ENGIE / United
Kingdom
Fong Qiyue, Joyce,
Business Solution Consultant,
Collaboration Apps
Jan Vanoudendycke,
Head of Knowledge
Management
Siemens AG /
Germany
Societé Generale /
France
Dr. Manfred Langen,
Principal Key Expert
Social Computing
Groupon Inc. / USA
Robert Bosch /
Germany
Andrew Mishalove,
Global Enterprise Social
Business Strategist
Jean-Paul Chapon,
Head of Digital
Communications &
e-Reputation
WWF International
/ Switzerland
David Drodge,
Head of Digital
WWF Earth Hour /
Singapore
Sid Das,
Executive Director Earth Hour
EY LLP / USA
Greg Nemeth,
Social Enterprise Leader
Katharina Perschke,
Central Project Team
„Enabling Enterprise 2.0
@Bosch“ – Internal CM
infocentric /
Switzerland
ASML Netherlands
BV / The
Netherlands
Paul Leemans,
Senior Manager Collaboration
Groupon Inc. / USA
Kenny Lum,
Senior Project Manager
(Global Social Business)
DNVGL / Norway
Philipp Rosenthal,
Principal
Synne Larsen,
Principal Project Manager
Continental AG /
Germany
Allianz SE /
Germany
Harald Schirmer,
Manager Corporate HR
Development & Organizational
Development
Marcus Karbacher,
Service Manager
European
Commission /
Belgium
Leroy Merlin /
Poland
Peter Chloupek,
Community Manager &
Intranet Webmaster
Maksymilian Pawłowski,
Internal Communications
Manager
European Space
Agency / Germany
Landis+Gyr AG /
Switzerland
Raúl Cano Argamasilla,
Knowledge Management
Specialist
Winner of the
intra.NET AWARD 2015
Fungai Alexander Mapondera,
Global Digital Communication
Manager
Siemens AG /
Germany
Matthias Faller,
Department Manager
Information Delivery
Jive Software /
Germany
Peter von Bredow,
Sales Manager DACH
SAP AG
Giovanna Enea,
Senior Product Manager for
Enterprise Social Software
SAP AG
Mirko Friedrich,
Product Manager
Simone Gier,
Corporate Communication
Manager Online & Social
Media
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
Social Business Collaboration 2015
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
‚Many thoughts and ideas!
Now finding a way to put them to reality.’
Joost Barten, Consultant Information Management, Haskoning DHV Nederland BV
The Multitouchpoint Concept
Your Customized Sessions at Social Business Collaboration 2015
Icebreaker Session
Live Tech Take
Up to 6 parallel round tables that take place on the evening before
the official conference kick off. The aim is to create a relaxed
atmosphere for people to warm up, start networking and exchanging
ideas to ease into the next 2 days of intense learning. Dress code:
business casual.
Delegates and solution providers have the chance to actively
participate in product and service demos taking place on the expo
floor. Interact directly with technologies that you are interested in
and ask your questions on the spot.
Challenge your Peers Session
Up to 8 parallel round table discussions, where you can discuss your
very own challenges and respond to issues highlighted by the
audience in advance. Meet with colleagues who are facing similar
issues and take advantage of this setting to talk about experiences
and brainstorm potential solutions.
Training Session
This workshop like environment allows you to be guided through
specific topics from experts in the field in small groups where your
questions and issues will find an applicable solution to take home.
Tweetback Cards
Right after each presentation you still have everything fresh in your
mind. This is exactly what will help fruitful discussions and opinion
exchange. Take a moment and note down your thoughts on one of
the provided comment cards. We will collect them at each break and
pin them on walls in the networking area for further discussion
during the breaks. Always a hit at events.
Keynote
Lunch Session
The Lunch Sess ion off ers delegates the opportunity to deep dive
into a specialized topic of their interest. It leverages an exchange on
experiences, challenges, quest ions and find together possible
solutions in a closed group of peers.
we.CONECT AWARD
With the we.CONECT AWARD, distinguished expertise and
exceptional projects from within companies and organisations are
EXCLUSIVELY RECOGNISED, CELEBRATED AND HONOURED
by we.CONECT.
Networking Dinner
To round up a great day of learning and networking, a dinner is
always a good option. Allow yourself to wind down, enjoy great food
and drink in a relaxed atmosphere to absorb all the new stimulations
from the day. The programme includes great entertainment,
interesting and thought provoking evening keynotes or award
ceremonies.
World Café
Top speakers, trendsetters, evangelists and experts in the field take to
stage to set out the strategic roadmaps of the most current issues and
challenge conventional thinking. These sessions are setting the tone
for the rest of the conversations of the day.
Discuss current issues and questions surrounding your field of
expertise with colleagues in this round table setting that allows you
to come up with concrete solutions and different perspectives. You
will be part of 5 thematic conversation rounds with changing
questions and team constellations.
SPEAKERS CORNER
App bar
The we.CONECT Speakers Corner offers both speakers and auditors the
opportunity to get more involved with each other, share additional ideas
and comment on the previous presentation in more detail. The session
takes place during the networking breaks. All speakers of the preceding
Case Studies will be ready to continue with an individual Q&A together
with interested listeners.
Our Start-up Lounge is your chance to discover the newest app and
app-related technologies and ideas first hand. This session is
designed to explore new and innovative thinking.
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
Social Business Collaboration 2015
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
BOOK NOW
and reserve your seat!
‚Very international audience, lots of very interesting
use cases! Exceptionally well organized event that
enabled good networking on very interesting topics
around Social Business Collaboration‘
AvePoint Deutschland GmbH
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
BOOK NOW
Social Business Collaboration 2015
and reserve your seat!
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
Agenda Overview
Pre-Event Sessions wednesday, September 30, 2015
8:00 pm
Icebreaker SESSION
Pre-conference drinks on wednesday evening to break the ice and get the show on the road.
This session includes “Icebreaker” Round Tables in a relaxed location in the heart of Berlin.

Icebreaker Round Table
“Governance“ the ugly word in communication and collaboration initiatives. How are you dealing with the various governance
aspects for the Digital Workplace?
Philipp Rosenthal, Principal, Infocentric / Switzerland

Icebreaker Round Table
Considerations of building a platform from scratch – What are key success
factors to implement a collaborative innovation platform?
● How to get constructive comments to mature innovation – (i.e. benefits of anonymity)?
● What is the acceptable level of gamification in the context of professional social platform?
● How to choose between Software and internal development for a collaborative platform?
Jerome Dubois, Innovation Manager, BNP PARIBAS / France
Winner Intra.NET AWARD 2015

Icebreaker Round Table
Coping with challenges around governance and adoption – How do we get our users to join us on this journey and
how do we secure a consistent solution for them to work in?
● In the changing paradigm of Office 365 how do we secure the best possible governace between IT and business?
● Do we need to invest deeper and allot more resources from the business?
● How do we best serve our users in a constantly changing environment?
User adoption and user involvement – are they interdependent?
Jane Boas, Senior Manager, Digital Communication & Information Management, DONG Energy A/S / Denmark

Icebreaker Round Table
Quick-win solutions for high acceptance in collaboration and knowledge management initiatives
● Gaining acceptance and buy-in from stakeholders
● Use cases of “quick-wins”: inception, experience and results
● Gathering user feedback and incorporating it into the final solution
Raúl Cano Argamasilla, Knowledge Management Specialist, European Space Agency / Germany
To see the full agenda and latest speakers, got to
http://collaboration2015.we-conect.com
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
Social Business Collaboration 2015
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
BOOK NOW
and reserve your seat!
Agenda overview
conference DAY 1 thursday, october 01, 2015
7:30 amRegistration
8:30 amWelcome and introduction through we.CONECT and the Chairman
Mairi Willis, Chief Experience Officer, Want2BAPro / Switzerland
8:45 am – 9:15 am
Mobility in Business Collaboration & Communication
● Is there really a case for „mobile first“?
● Taking responsibility for others. A winning factor in enterprise mobility.
● User Experience Design beyond modern, responsive & touch
Philipp Rosenthal, Principal, Infocentric / Switzerland
BUSINESS VALUE OF SOCIAL COLLABORATION
9:20 am – 9:50 am
Extracting Insight & Business Value from Social Collaboration
● Crafting a social strategy oriented on tangible business outcomes
● Decomposing the adoption, engagement, and operational support necessary for long-term viability
● Recognizing the key “social levers” associated with adoption, engagement & business value
● Moving beyond social activity to social insight
Gregory S. Nemeth, Social Enterprise Leader, EY LLP / USA
Opening Keynote
Live Session
BUSINESS PROCESS INTEGRATION & FUNCTION ALIGNMENT
9:55 am – 10:25 amCase Study
Social productivity and sales with Microsoft solutions in a digital workplace
● Microsoft solutions around productivity and cost strategy
● Microsoft sales power of today – showcasing tools and capabilities
● Case studies & references
Julian Heister, Sr. Product Marketing Manager for CRM Online, Microsoft / Germany
10:25 am – 10:55 amRefreshment Break with
Networking Zone & Speakers Corner
GAINING VALUE OUT OF TOOLS TO BOOST BUSINESS PERFORMANCE
11:00 am – 11:30 amCase Study
How To Turn Applied Technology Into Value: Utilizing A Collaboration Platform For Executing And Supporting A Merger Process
● Extending an existing platform to a wider audience and demonstrating its added value
● Integrating not only two platforms, but different legacies and even support a cultural transition between two merging organizations
● Involving people and supporting the process of expert finding within the new company
Synne Larsen, Principal Project Manager, DNVGL / Norway
INTEGRATION OF TOOLS INTO BUSINESS CONTEXT
11:35 am – 12:05 amCase Study
Integrating a mobile app into an existing intranet platform – how to build an easy-to-adopt solution from the scratch
● Detecting business needs and prototyping mobile solutions
● Creating internal mobile solutions using co-creation concept
● Supporting flexible co-worker/client communication with a hybrid tool
● Creating a climate of sharing and caring throughout the company with a (mobile) collaboration tool
● Breaking silos with positive feedback- encouraging open communication and launching a cultural change
Maksymilian Pawłowski, Internal Communications Manager, Leroy Merlin / Poland
TECHNOLOGY INTEGRATION & SYSTEM MIGRATION
12:10 am – 12:40 amCase Study
Drive Tangible Results with Social Collaboration
● Gain best practices in driving business change with social collaboration
● Understand how social collaboration can be utilized to better connect colleagues, customers, and partners
● Learn how SAP AG is leveraging SAP Jam
Giovanna Enea, Senior Product Manager for Enterprise Social Software, SAP AG
Mirko Friedrich, Product Manager, SAP AG
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
Social Business Collaboration 2015
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
BOOK NOW
and reserve your seat!
Agenda overview
conference DAY 1 thursday, october 01, 2015
12:40 am – 1:55 am
Lunch with
Networking ZONE & Speakers Corner
CONTENT MANAGEMENT & USER EXPERIENCE
2:00 pm – 2:30 pmCase Study
Allianz‘ digital journey: from a social network to a social intranet
● Where the journey started: Allianz Social Network
● Speeding up the journey: key success factors
● Transformation: Allianz Connect as the new Group Intranet
Marcus Karbacher, Service Manager, Allianz SE / Germany
Peter von Bredow, Sales Manager DACH, Jive Software / Germany
Upon your Choice: Attend Track 1, Track 2 or Track 3
SOCBIZCOLLAB Track 1
SOCBIZCOLLAB Track 2
SOCBIZCOLLAB Track 3
Establishing enabling
Technologies
2:40 pm – 3:10 pmCase Study
Collaboration at WWF & Earth Hour
● Collaborating with independent offices,
volunteer organizers, and business
partners
● Using processes and technology to span
the globe and manage complexity
David Drodge, Head of Digital,
WWF International / Switzerland
EMPLOYEE PORTAL SET UP
2:40 pm – 3:10 pm Case Study
Spice Employee Portal: Connecting
Employees to One
Another and to the Company
● A new profiling system giving users
access to tailored information
● Integrating collaboration capabilities
● New technology, new functionalities
● More visual, more user friendly
Simona Radu, Director, Leadership &
Employee Communications,
Schneider Electric SA / France
PLATFORM & PROCESS INTEGRATION
2:40 pm – 3:10 pmCase Study
The Merger-Challenge: Alignment of
Social Collaboration and Business
Processes on all Levels
● From “digital water-cooler” to social
business: Embarking
businesses into collaboration
● Platform hopping
● Measuring business value, maintaining
collaboration value
● How to enhance digital culture with
mobility?
Jean-Paul Chapon, Head of Digital
Communications &
e-Reputation, Societé Generale / France
Sid Das, Executive Director Earth Hour,
Earth Hour / Singapore
Amit Tarlok Shorey,Manager –
Web Content Management,
Schneider Electric / France
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
BOOK NOW
Social Business Collaboration 2015
and reserve your seat!
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
Agenda overview
conference DAY 1 thursday, october 01, 2015
Upon your Choice: Attend Track 1 or Track 2
SOCBIZCOLLAB Track 1
SOCBIZCOLLAB Track 2
USER EXPERIENCE DESIGN & CUSTOMIZATION
3:15 pm – 3:45 pmCase Study
Maximizing UX to meet Different Stakeholder Expectations in a Customized
Common Platform
● From a regionalized internal product
portfolio solution on the Intranet to a
common external extranet platform
● E xpanding an internal solution to an
external set of stakeholders
● Bridging the gap in expectations, thus
maximizing the outcome, between key
functions in IT; product management;
corporate communications / marketing
communications
● Ultimate highlight would be how we
have overcome these challenges while
perhaps setting a precedent in terms of
establishing a platform that meets the
needs and expectations of varying
stakeholders internally and externally
Fungai Alexander Mapondera,
Global Digital Communication Manager,
Landis+Gyr AG / Switzerland
Winner intra.NET AWARD 2015
KPI & PROOF OF CONCEPT
3:15 pm – 3:45 pmCase Study
Measuring Business Impact of a Social
Collaboration Platform
● Is there a measurable ROI of Social
Computing?
● Definition of a framework for Social
Computing KPIs
● M aturity rises from user adoption to
business impact
● How to use metrics for a continuous
platform improvement
● Proof of Concept with Siemens
TechnoWeb
Dr. Manfred Langen, Principal Key
Expert Social Computing, Siemens AG
/ Germany
3:45 pm – 4:10 pmRefreshment Break with
Networking ZONE & Speakers Corner
4:15 pm – 5:15 pm
Challenge your peers SESSION & Parallel training session
Upon your Choice: Attend Challenge your Peers Session or Training Session
Challenge your peers
training session
Interactive round table sessions, addressing specific issues,
approaches and solutions regarding the conference topic that
delegates may request beforehand, based on their current
projects and focus.
Increasing search relevancy and expert finding –
Challenges and opportunities in optimizing findability
on a collaboration platform
● How to implement SharePoint 2013 search for both enterprise
and people search
● What are the challenges in search?
● How does security play a role in this?
● What are some of the things to do to make search more
relevant (like integrating Yammer discussions in the search,
filtering out news blocks, working with promoted results. etc.).
● How to find experts with people search, even if they have
filled in their profile?
Paul Leemans, Senior Manager Collaboration, ASML
Netherlands BV / The Netherlands
 Technology and Tools
Rawn Shah, TEDx Speaker & Forbes.com Blogger,
Director & Social Business Architect, Ethos VO, Ltd / USA

Content & Governance
Synne Larsen, Principal Project Manager,
DNVGL / Norway

Business Process Integration
Jan Vanoudendycke, Head of Knowledge Management,
ENGIE / United Kingdom
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
BOOK NOW
Social Business Collaboration 2015
and reserve your seat!
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
Agenda overview
conference DAY 1 thursday, october 01, 2015
Upon your Choice: Attend Challenge your Peers Session or Training Session
Challenge your peers
training session
 Measurement
Gregory S. Nemeth, Social Enterprise Leader,
EY LLP / USA
 Strategy
Simona Radu, Director, Leadership & Employee
Communications, Schneider Electric / France
 Engagement
Simone Gier, Corporate Communication Manager Online and
Social Media, Siemens AG / Germany
KNOWLEDGE MANAGEMENT & INFORMATION SHARING
5:20 pm – 5:50 pmCase Study
How an initially Top-Down KM Approach turned into a Bottom-Up Drive: Collaboration, Knowledge Management,
New Technologies and the Promotion of a Collaborative Culture
● Entry point: Executive engagement to promote a collaborative culture and share knowledge (leadership by example)
● Implementing Office 365, SharePoint and Yammer to make sharing of conversations and documents across assets more efficient
● Creating credibility and supporting a cultural change: competency networks, workshops, peer groups, self-management and
expertise-finding in communities of practice – examples on how to break silos
Jan Vanoudendycke, Head of Knowledge Management, ENGIE / United Kingdom
Content, Social & Adoption of Tech Tools
5:55 pm – 6:25 pmCase Study
Disruptive Technology in an Era of Change
● It’s broke so fix it: How enterprise social solves modern day problems
● Rocking the boat: Top down and bottom up approach to adoption
● What’s your purpose? Purposeful collaboration
● Content IS king: Video, relevance, and what matters to your users
Andrew Mishalove, Global Enterprise Social Business Strategist, Groupon Inc. / USA
Kenny Lum, Senior Project Manager (Global Social Business), Groupon Inc. / USA
6:30 pm – 6:35 pmClosing Words of the Chair on day 1
6:40 pmBreak before the Evening Event
8:00 pm
Collaborative Enterprise Cup 2015 and Evening Event
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
BOOK NOW
Social Business Collaboration 2015
and reserve your seat!
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
Agenda overview
conference DAY 2 Friday, october 02, 2015
8:00 amRegistration – Coffee & Tee
8:30 am – 8:40 amWelcome words from we.CONECT and the chairman
Philipp Rosenthal, Principal, Infocentric / Switzerland
SEARCH & FIND
8:40 am – 9:10 amCase Study
Our Intranet Search: Better, Faster, Effective
● Employees expect their company’s intranet search to work like Google, but what they really want is their company’s search engine
to perform at the speed of Google. Google search provides the most popular answer – your employees need something different:
the right business answer
● Your search technology is only part of the answer – configuring the search metadata is critical to success
● Share the approach, process and work aids The Estée Lauder Companies Corporate Digital Global Communications team
used to successfully reconfigure search results across 60+ departments
● Share results and future plans
Kerry O´Donnell, Executive Director, Global Digital Communications, Estée Lauder Companies / USA
STAKEHOLDER INVOLVEMENT & CONNECTIVITY
9:15 am – 9:45 am
Case Study
Digitalizing Business Processes in a Paper-Based Working Environment – Membership, Involvement and the Importance
of Data-Connectivity on a Digital Platform
● Creating a maturity model based on the methods of a design thinking approach
● Data evaluation, connectivity and system integration in a decentralized, highly diversified organizational context
● Developing an individualized user centered design to get all stakeholders on board
● Generating value on a sustainable social business collaboration platform
Christian Michels, Senior Manager Connect Programme, Fédération Internationale de Football Association (FIFA) / Switzerland
SHAREPOINT 2013 & YAMMER
9:50 am – 10:20 am Case Study
myASML: SharePoint as Central Platform to Connect, Collaborate, and Communicate
● Implementation of a new people-centered digital workplace based on SharePoint 2013 and Yammer
● Integrating collaboration, communication, and social to get more productive employees and increase knowledge sharing
● Challenges and learnings in the rollout, adoption, and governance around collaboration and new ways of working
Paul Leemans, Senior Manager Collaboration, ASML Netherlands BV / The Netherlands
10:25 am – 10:35 am Short explanation of the format by we.CONECT
10:35 am – 11:05 am Refreshment Break with
Networking ZONE & Speakers Corner
11:10 am
World Café Sessions
In the context of collective intelligence executives will work in moderated and focused small groups (up to 15 delegates) in a relaxed,
cafe-like atmosphere. The café will be initiated with short lectures from the moderators, lasting 5 minutes.

Community Café
Community-Based Collaboration (Internal & External)
● Value of community-based collaboration
● Importance of Community Management
● How to…? (incl. Community Lifecycle)
● Member engagement
Katharina Perschke, Enterprise 2.0 Project Manager & Chief Community Manager, Robert Bosch GmbH / Germany

Stakeholder Involvement Café
Leading Change – Consistency top down and bottom up
● The impact of cascading objectives top down
● Let‘s discuss: how far can „bottom up“ drive change & success
● Social Business Collaboration & the Reality of Corporate Politics
Peter Chloupek, Community Manager & Intranet Webmaster European Commission / Belgium
Business Café
Stakeholder Management – How shall we build bridges between executives, project teams & users
to build Change Management into the project right from the start?
Philipp Rosenthal, Principal, Infocentric / Switzerland
To see the full agenda and latest speakers, got to
http://collaboration2015.we-conect.com
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
Social Business Collaboration 2015
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
BOOK NOW
and reserve your seat!
Agenda overview
conference DAY 2 Friday, october 02, 2015

Process Café
How can my Organization Learn to Swim? The Challenge of Integrating a Collaboration Platform
into Business Processes and Vice-Versa
● Social Media for modern documentation – you will miss the big wins!
● Is it only efficiency that counts? What about quality, flexibility, diversity and creativity?
● Why do our leaders show resistant behavior?
● Take the right choices – why so many channels, and how to choose?
Harald Schirmer, Manager Change & Culture, Continental AG / Germany

UX Café
Respect Your Users, Value Usability and User Experience
● Which role does usability and user experience play in projects?
● Which value can or cannot be seen?
● How are users incorporated into projects?
● What are easy and small budget improvement measures?
Matthias Faller, Department Manager Information Delivery, Olympus Surgical Technologies Europe / Germany
Social Technology Café
Opening up to Social Networks
● How can you extend your technology to include social networks?
● How does the user benefit?
● Who are the primary stakeholders in your company?
● What kinds of technology enable this extended relationship
Kevin Newman, Technical Director, Harvard Business School Publishing

Intrapreneur-Café
Creating Magic: How to Become an Intrapreneur?
● Coming up with new ideas is difficult. It is even more difficult to move innovative ideas through large enterprises.
By utilizing the same process & methods that entrepreneurs use, employees can produce positive results and help your
company stay globally competitive.
● Find out who are your supporters are. You may have more than you think.
● Find out who your customers are and what unmet needs they have.
● You may find many opportunities, how do you keep focus
● How do you pitch your idea?
Mairi Willis, Chief Experience Officer, Want2BAPro / Switzerland
11:10 am – 12:40 am
Start World Café Part 1
Each Session Lasts 30 Minutes
12:40 am – 13:30 pm Lunch with
Networking Zone
1:30 pm – 2:30 pm
Start World Café Part 2
Each Session Lasts 30 Minutes
2:30 pm – 2:55 pmRefreshment Break with
Networking ZoNE
CLOUD TECHNOLOGY & SOCIAL TOOLS
3:00 pm – 3:30 pm
Case Study
Leveraging the Digital Transition: A Multinational Company´s Journey to the Cloud
● After 7 years of having a SharePoint On-premise environment going to a public cloud solution of Microsoft
● This to faster adapt to the speed of developments of the collaboration platforms
● The additional benefits of social tools such as Yammer Enterprise which we introduced
● And the business case of a TCO reduction of 50%
Guyomard Beckers, Global Team Manager, Collaboration Applications, Royal DSM N.V. / The Netherlands
Fong Qiyue, Joyce, Business Solution Consultant, Collaboration Apps, Royal DSM N.V. / The Netherlands
3:35 pm – 4:05 pm Closing Keynote
Closing Keynote
Transforming Collaboration – Transforming Enterprises: How to Advance Business Processes
within the Digital Ecosystem?
Rawn Shah, TEDx Speaker & Forbes.com Blogger, Director & Social Business Architect, Ethos VO Ltd. / USA
4:10 pmClosing Words from the Chairman on day 2 of the conference and good by from we.CONECT
4:20 pmEnd of Social Business Collaboration 2015
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
Packages tailored to your needs
Social Business Collaboration 2015
get in touch now!
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
BUSINESS PARTNER
Who should sponsor?
The annual Social Business Collaboration 2015 shows opportunities of the
digital transformation of corporate business on the highest possible level.
Be part of the only platform that explores business models, case studies,
actions, and profitability and identify missing gaps that hide opportunities
and business chances for your products, services and solutions.
The Social Business Collaboration 2015 is the place where social business
collaboration, mobile, cloud, hardware, software and other relevant solutions
join up. If you provide any of the following you need to join in:
SharePoint &
Cloud Technolgy
Over 150 senior, international industry execs will attend to discuss key
industry topics, exchange knowledge and create new partnerships.
Social
Networks
Join the event as a business partner to explore specific market verticals,
market your products and gain brand exposure to your target audience.
Our dedicated tailored Business Partner packages will allow you to:
Showcase your products
Intranets & Social
Communities
Upgrade, Migration &
Customization
Components
Cloud Enterprise Apps
Security & Data
Protection
Business Intelligence &
Analytics
Mobility Strategy /
Implementation
Content Management
Document & Records
Management
We will help you to educate cross industry social collaboration platform end
users on how to overcome key tech challenges. We will work with you to create
a bespoke speaking opportunity and marketing package that best represents
your service portfolio.
Search &
Find
Reach industry decision makers
User Experience Design
ROI / Measurement
CRM
Integration
Virtual Teams & Training
With the 150+ top social collaboration, internal communication, marketing,
community management & IT executives you have the opportunity to use
the conference sessions as a platform participate in panel session debates
or to construct your own industry relevant presentation to push your message
to the industry.
Become a Business Partner
Increase your visibility
And you will have the chance to
An expo stand in our dedicated networking and exhibition area will give
you the visibility you need to promote your offering to your target audience.
We will work with you to ensure you get the most of our targeted marketing
campaigns and get your company in front of over 25,000+ key industry
executives in the lead up to the event. Don’t miss out on the opportunity
to play an active role in the event and ensure you reach your target audience,
all conveniently over 2 days in Berlin.
We are looking forward to welcoming you in Berlin!
Kindest regards, Your we.CONECT Team
Get in touch
Shawn Kwek, Business Development Manager,
Phone: +49 (0)30 52 10 70 3 - 40, Email: [email protected]
Who will you meet?
Over 250 leading industrial social collaboration, communication and
technology experts, end users and leaders will gather in Berlin on
October 1-2, 2015 for the Social Business Collaboration 2015 event.
Here is just a small sample of the decision makers you will meet at
the event:
●
●
●
●
Engage with real industry end users
Influence business strategies and create new opportunities for your business
Be part of real-life problem solving conversations to position your expertise
Showcase how companies have successfully enhanced their businesses
using your new products, services and solutions
‚Great networking event! The concept is
„optimal“ for collaborating socially!‘
IBM Deutschland GmbH
Your chance to
shape Social Business
Collaboration 2015
Don’t miss out on the opportunity to play an active role in the event and ensure you
reach your target audience, all conveniently over 2 days in Berlin.
Business Partners 2015
CEOs / COOs / CIOs / CTOs
VPs, Directors, Managers, Architects of:
Social Business, Digital Communication, Collaboration, Digital
Workplace, Business Process Application / IT Application, User
Experience Design, Corporate Communication, Internal
Communication, Knowledge Management, Intranet, HR
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Media Partners 2015
Corporate
More stats & facts
Social Business Collaboration 2015
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
GEOGRAphic split
THE COMMUNITY
User Experience Design /
Content Management
Business Process /
IT Application /
SharePoint
Knowledge
Management
Social
Business /
Change
Management
Other
6 %
8 %
Digital Channels /
Collaboration
5 %
6 %
Asia / Pacific
24 %
5 %
Europe
8 %
8 %
53 %
20 %
13 %
Intranet /
Internal Communication /
Community Management
JOBlevels OF THE community
ReprESENTATIVE INDUSTRIES
Other
CEOs / COOs / CIOs / CTOs
Directors /
Leaders /
Head Ofs
14 %
34 %
Food &
Beverages
27 %
10 %
16 %
11 %
19 %
Senior Managers
Consumer
Goods
6 %
8 %
Financial
Services
Managers / Architects
7 %
Insurance
16 %
17 %
28 %
Northern
America
16 %
Marketing / Social Media /
Corporate Communication
VPs
Other
Central /
South America
Machinery &
Equipment
15 %
Energy
Automotive
Companies from our business network include
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate
More stats & facts
Social Business Collaboration 2015
October 01 - 02, 2015 | PULLmann hotel schweizerhof, berlin
Book now And
Reserve your Seat
Delegate
Pass
Team
PAss
Single
Solution
Provider
Pre-event Icebreaker Session



Networking dinner on day 1

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Industry survey results
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Full DocPack of presentations and audio recordings
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2.5 event days
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More than 20 enduser case studies and 15+ interactive sessions
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To event expo space
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Managed partnering sessions
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Lunch and refreshments throughout the event days
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Conference documentation
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All event audio recordings
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Online Networking Center
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2,495 €
up to
50% DISCOUNT*
3,495 €
Full access to
Exclusive access to
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Price (excl. VAT)
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* Team Discount 2nd delegate: -25% off full price, 3rd - 5th delegate: -35% off full price, 6th - 8th delegate: -45% off full price, from 8th delegate: -50% off full price
For more information on the programme, speakers and how to get involved visit our website
http://collaboration2015.we-conect.com
Mobility Partner
BOoking CODE DEZEWRN
To see the full 2015 agenda and latest speakers, go to:
http://collaboration2015.we-conect.com
Corporate