Thanks, Birth Control Highlights

Thanks, Birth Control!
November 12th, 2013
Hollywood Brain Trust
Valerie Allen
President
Valerie Allen Public Relations
Lauren Anderson
Senior Vice President, Current Series
NBC
Danielle Carrig
Senior Vice President
Publicity & Public Affairs
Lifetime
Lucia Cottone
Latino Media Advisor
Susanne Daniels
President, Programming
MTV
Craig Erwich
Executive Vice President
Warner Horizon
Television
Gina Girolamo
President of Television
Wonderland Sound and Vision
Overview
On November 12th, 2013, the nation started a new and positive conversation
about birth control and all that it makes possible. We asked high-profile
leaders in media and a variety of other sectors—and women and men
everywhere—to speak up and give a shout out for birth control by using the
hashtag #ThxBirthControl on November 12th and throughout the week.
Thousands of individuals and organizations joined in by tweeting, writing
Facebook messages, blogging, creating and sharing original content, and
finding other creative ways to help us turn up the volume and turn down the
controversy about contraception.
In a recent survey, 55% of sexually active women ages 18-22 said that they’d
feel more comfortable using contraception if more people talked about it in
a positive way. After all, if you can’t talk about it, how do you know if you’re
using it right? At present, half of all pregnancies are described by women
themselves as unplanned. “Thanks, Birth Control” helped bring many new
voices into the conversation and helped get a positive message out about
what birth control makes possible.
Sibyl Goldman
Executive Vice President, New Media
Ryan Seacrest Productions
Thanks, Birth Control Highlights:
Amy Friedman
Senior Advisor, Viacom Scratch
• #ThxBirthControl received more than 2,000 mentions on Twitter, Facebook,
Instagram, and Tumblr.
• Users of social media were highly engaged in the conversation—items tagged with
#ThxBirthControl were shared, liked, or posted more than 44,000 times.
• #ThxBirthControl had nearly 48 million potential brand impressions.
• We added nearly 2,000 new Bedsider and Campaign subscribers and followers
during the week of Thanks, Birth Control.
• Visitation to Bedsider.org was 40% higher than in previous weeks and 30%
higher on TheNationalCampaign.org.
• #ThxBirthControl was the number one trending hashtag in the DC area on
November 12th.
• The “Thanks, Birth Control” YouTube videos were viewed nearly 26,000 times.
• An estimated 500,000 people saw our billboard in Times Square in NYC.
• Thousands of tweets and shares from politicians, celebrities, state and local
organizations, media companies, opinion leaders, government offices, and others
flooded social media on November 12th and throughout that week.
Allie James
Coordinator, Scripted Development
MTV Networks
José Néstor Márquez
Vice President, Interactive Strategy mun2
Melissa Myers
TV & Literary Agent
William Morris Endeavor Agency
Alvina Roman
Vice President of Talent Management
Dream Merchant 21 Entertainment
Shana C. Waterman
Senior Vice President, Event Series &
Multiplatform Programming
Fox Broadcasting Co.
Gayle Weiswasser
Vice President of Marketing & Social
Engagement
Homesnap
Danny Zaccagnino
MTV Talent & Casting Department
MTV
Thanks, Birth Control!
November 12th, 2013
MTV’s Times Square Billboard on 11/12/13
Leaders from across a variety of sectors participated, including:
• Celebrities—Dr. Drew, Telemundo’s Azucena Cierco, television writer Kevin Williamson, actors Cassie and Alex Steele,
and cast members from MTV’s Awkward and Hulu’s East Los High.
• Media leaders—MTV, MarieClaire.com, Huffington Post, Cosmopolitan.com and Cosmopolitan, MTV Tr3s and others.
• Policy and opinion leaders— Senator Patty Murray (D-WA), Conservative Columnist Linda Chavez, Congressman
Ami Bera (D-CA), Political Analyst & Commentator Dee Dee Myers, Planned Parenthood’s Cecile Richards, the U.S.
Department of Health and Human Services and others.
Blog posts, news coverage and other original content created for #ThxBirthControl included:
• Blog posts on Huffington Post (Teen, College, Parents, Women), MTV, ACLU, momster.com, Her Campus, Gurl.com,
Mommyish.com, HelloGiggles, Perez Hilton; news articles on ThinkProgress.org, and Politico.com.
• On-air TV segment on Pivot TV’s “Take Part Live”.
• “Thanks, Birth Control” supercut with scenes from MTV’s “Awkward”, posted on Act.MTV.com.
• Original videos were created by the International Conference on Family Planning in Ethiopia and The South Carolina
Campaign to Prevent Teen Pregnancy.
• Print mention in the November 2013 issue of Cosmopolitan.
Check out www.Bedsider.org/thxbirthcontrol to explore birth control methods and learn more.
Visit www.TheNationalCampaign.org for helpful information.