FY 16 Year in Review

Transcription

Since 1997, the WinterKids Passport has helped Maine kids get off the couch and into the
snow! The Passport opens doors to an exciting array of fun and healthy winter activities for the
whole family.
While the winter of 2015-2016 is not one that will be
fondly remembered by snow lovers, the Passport
continued to provide opportunities for 1,556 Maine
children to try a new winter sport. The Passport’s 50
participating areas provided opportunities for Maine
families to develop healthy lifestyles and to become
lifelong winter outdoor enthusiasts. Some partner areas
held WinterKids Days, gaining new customers by
providing deep discounts for the whole family.
Our 2016 Passport Family Survey indicates that the
Passport is doing its job! More Maine kids and families are
getting outside & active, thanks to this highly effective
and beloved program!
1,556 Passports were distributed throughout Maine.
83% of WinterKids Passport users skied/snowboarded at least once using the Passport.
23% of Passport holders tried a new snow sport for the very first time using their Passport.
60% of the Passport families said that they increased their ski days in 2015-2016 as a result of
having the Passport.
67% of parents agree that the Passport helped their child become more active in the winter;
and these parents believe that this will continue after their child is out of the program.
Here at WinterKids we are always looking to improve our programs to better serve WinterKids
families and partners. We asked parents about the future of the Passport.
Here’s what they said:
88% of respondents would be interested in an online version (a downloadable app or
e-mail) of the WinterKids Passport.
83% would be interested in additional Passport offers via a log-in.
“My daughter really enjoyed using her Passport this year. It was given to her as a Christmas gift
and she has gotten a lot of use from it.”
Stacy, Lewiston
“My wife and I skied periodically as kids, but once we had a family; we skied very little.
Without WinterKids, we would have not been able to teach our kids how to ski.”
Ryan, Scarborough
“We were able to ski at places we typically do not visit, which was great. We explored more
Maine mountains and found some we really like.”
Mike, Readfield
“I think with the Passport he has found something that he normally wouldn't have tried
because of the expense - something that he is actually finding he is really good at and has been
encouraging his friends to do it too.”
Stephanie, Topsham
P.O. Box 7566 • Portland, Maine 04112 • (207) 871-5700 winterkids.org
2015-2016 Program Numbers
Families
Passport Holders
Passport Family Members
WinterKids Days
FunPass Holders
Downhill 24
Portland Nordic
5,224
1556
1967
392
917
383
9
Communities
GMOW
Welcome to Winter
Waterville Winter Carnival
Biddeford Winter Festival
Other Community Events
3,700
150
800
1000
300
1450
Schools
WinterKids Challenge (kids)ME
WinterKids Challenge (kids)NH
WinterKids GOAL trainings ME
WinterKids GOAL trainings NH
Students w/trained teachers
Special School Visits
11,344
4445
742
342
103
4712
1000
Total Programs
20,268
WinterKids Challenge in Maine & New Hampshire Schools
Data Summary 2015-2016
The WinterKids Challenge is an innovative physical activity program based on WinterKids’ Guide to
Outdoor Active Learning (GOAL). The Challenge encourages preschool and elementary school
teachers to incorporate fun, outdoor activity into their winter lessons. In order to meet the Challenge,
teachers must 1) facilitate a minimum of three active, academic lessons (or a 6-week unit for
preschool) and 2) provide qualitative and quantitative data following each outdoor experience.
Teachers can adapt WinterKids lessons to their classroom needs, with each lesson lasting thirty
minutes to one hour.
The 2015-2016 season marked the sixth year of this program, and the first time teachers and students
in New Hampshire have joined the Challenge. 338 teachers (219 new this year and 119 returning)
and 5,187 children joined the WinterKids Challenge this school year. This data reflects 33% of
participants (111 teachers completed program surveys via Survey Monkey). This year, Challenge
students and teachers were outdoors and actively learning for more than 7,780 hours (466,830
minutes)!
Maine
Health District
Aroostook
Central
Downeast
Midcoast
Penquis
Western
York
New Hampshire
County
Coos
Belknap
Total
Number of
Students
1473
353
327
232
763
629
668
Number of
Students
627
115
5,187
Note: In addition to the WinterKids Challenge participants,
108 teachers were trained on the GOAL for use in schools, reaching 4712 students.
WinterKids Challenge- Guide to Outdoor Active Learning
Elementary Edition
Adaptation or
Modification
WinterKids is Low Barrier!
Nearly half of teachers adapted WinterKids lessons in some way,
making the program fit easily into their class curriculum to meet
their students’ academic needs. “We could easily adapt activities.
It inspired us to develop our own activities.”
Halina, Washburn, ME
Yes
44%
No
56%
Yes
No
Focus
Kids are Focused!
4%
96 percent of teachers said their students were more
focused upon returning to the classroom. Of those
teachers, 63 percent said the change in
focus lasted more than 30 minutes.
96%
No
Time Outdoors
1-14 minutes
12% 3%
13%
15-29 minutes
33%
30-59 minutes
39%
One hour or
more
Other
Yes
Increased Physical Activity!
More than half the teachers took their class outdoors
for at least 30 minutes or more. Active outdoor
education helps students meet the recommended 60
minutes of physical activity daily.
90 percent of teachers said that the WinterKids
Challenge encouraged them to incorporate more
outdoor education into their school day. “The kids were
so excited to go outside and therefore were more
engaged in the lesson.”
Kate, Brown Elementary, Berlin, NH
WinterKids Challenge- Guide to Outdoor Active Learning
Preschool Edition
Enhanced early education!
Half of the teachers modified the lessons in some way, adapting the
program to work for different age groups and physical settings. Most
teachers made small changes—incorporating materials on hand, or
adding additional concepts to expand the lesson. “We included
parents and siblings (on our outdoor hike).” Kimberly, Anson
Preschool
3%
Adaptation
48%
52%
Yes
No
Focus
Student attention!
Almost every teacher said their students were focused and
attentive during the WinterKids activities. One teacher noted
students showed “good listening and follow-through with
directions.” Ella, Belfast Area Childcare
97%
Yes
No
Easy to implement!
Teachers were extremely satisfied with the lessons provided. Over 99 percent said they would use the lesson
again, and they reported they incorporated more outdoor physical activity into their curriculum as a result of
participating in the WinterKids Challenge.
WinterKids Challenge - Program Satisfaction
Highly recommended!
Recommendation
Yes
3%
8%
No
97%
Don't
Know
Most teachers would recommend WinterKids to a colleague or friend.
One teacher explains why he recommends WinterKids: “Students need
the exercise, and it allows them to focus better when they return to the
classroom.” Amanda, Kingfield Elementary, ME
Great retention rates!
79 percent of teachers plan to participate in the WinterKids Challenge
next season. This year, 35% of teachers returned from last year.
“Looking forward to next winter (did I actually say that?) to try out
different things.” Linda, ACAP Houlton, ME
Marketing & Communications: Year in Review
TRADITIONAL MEDIA
We reached out to parents, teachers, and donors using a variety of methods with traditional media.
This year, we formed a successful partnership with WMTW to get our message out to a larger
audience. Our Public Service Announcement ran on multiple local channels and cable providers.
Our Downhill 24 announcement was picked up by newspaper websites around the country.
Television and Radio
 News coverage of Downhill 24 announcement
on MPBN radio (July)
 License to Chill TV promo and news coverage
on WMTW (November)
 WinterKids PSA featuring Seth Wescott on
multiple channels (November-March)
 Downhill 24 radio promos on WBRC and
WCYY (November-February)
 Live interviews on WSKI (December-March)
 Welcome to Winter promo and news coverage
on WMTW (January)
 Downhill 24 promo and news coverage on
WMTW (February-March)
Print
 News coverage of Downhill 24 announcement in
multiple local papers (July)
 Feature article on Welcome to Winter in Portland
Phoenix (January)
 Passport and FunPass ad placed in multiple recreation
department program guides
 Passport ad placed in 2016 Portland Dine Around
book
 Downhill 24 ad in Maine Magazine (December)
Web
 Downhill 24 announcement picked up by websites of
newspapers around the country
 Partnered with MaineThingsToDo.com and Macaroni
Kid for increased promotion
 Downhill 24 featured in Maine Today’s “Can’t Miss
Winter Events”
 WinterKids featured on Passport Partner websites
SOCIAL MEDIA
WinterKids social media presence is rapidly
growing. We focused most of our resources
on Facebook and massively expanded the
WinterKids audience.
Facebook
 Our Page Likes increased by 49%
from 3,352 to 4,990
 Our Daily Organic Post Reach
increased 69% from 557 to 940
 Our Daily Reactions grew 121% from
14 to 31
 Facebook ads for the Downhill 24
were served 71,376 times to skiers
and snowboards
 Facebook ads for the Passport were
served 269,423 times to Mainers
aged 32-52
WEBSITE
Traffic to WinterKids.org continues to increase. We reorganized key pages of our website, making it
easier for our constituents to find the information they need. Web metrics are up across the board for
WinterKids.org.
WEB STATS
Sessions
Users
Page Views
FY 2016
51,513
31,784
105,833
FY 2015
37,655
21,760
87,534
FY 2014
29,640
20,514
82,936
E-NEWSLETTER
Constant Contact, our e-mail service provider,
remains the most direct, efficient, and cost effective
way to reach our audience. We revamped our
e-newsletter format, making it more personalized
and engaging. Each e-mail gives us an
opportunity to thank sponsors and partners, with
company logos and direct links to their websites.
E-News Stats
 Our active subscriber list has grown from
11,512 to 12,347
 Our open rate is 17.2%
 We distributed a total of 56 e-newsletters
during our fiscal year
 E-mails correlated with spikes in Passport
sales
PRINTED PROMOTIONAL MATERIALS
We revamped our printed materials this year with the
aim of making them more eye-catching, informative,
and cost effective. Our materials were distributed to
targeted audiences, while displaying a higher level of
cross promotion between our school programs,
family programs, and events.
Print Material Stats
 Created a 7-foot tall WinterKids Infographic
scroll banner for display at our events, as well as
8.5x14 paper copies
 Hundreds of Passport and FunPass flyers
were distributed at pre-season ski swaps
 Hundreds of Downhill 24 flyers were
distributed at pre-season ski swaps and other winter
events
 Our Passport reminder postcard was sent to
1,557 prior holders of the Passport
 100 copies of our Downhill 24 promotional
poster were distributed for display at retailers
statewide
Radio, Television, Print, Web, and Conference Exposure
June 1, 2015 - May 31, 2016
Media, PSA and Outreach Total
Media
Value
Date
Where
Media Type
Subject/Title
$250
7/30/15
Web
San Francisco Chronicle
D24 News
$300
7/30/15
Web
WABI-TV5
D24 News
$250
7/30/15
Web
SeaCoast Online
D24 News
$250
7/30/15
Web
Houston Chronicle
D24 News
$300
7/30/15
Web
WGME-TV13
D24 News
$250
7/30/15
Web
Connecticut Post (Bridgeport, CT newspaper)
D24 News
$250
7/30/15
Web
San Antonio Express News
D24 News
$250
7/30/15
Web
Seattle Post Intelligencer
D24 News
$250
7/30/15
Web
Greenwich Time (Greenwich, CT newspaper)
D24 News
$250
7/30/15
Web
The Stamford Advocvate (Stamford, CT newspaper)
D24 News
$250
7/30/15
Web
Times Union (Albany, NY newspaper)
D24 News
$600
7/30/15
Radio
MPBN
D24 News
$600
7/31/15
$300
8/05/15
Newspaper/Web Lewiston Sun Journal
Newspaper/We
b
The Original Irregular (weekly Kingfield newspaper)
D24 News
D24 News
$1,800
8/15/15
TV
WMTW News 8 This Morning
Urban RAID
$400
8/15/15
TV
WMTW News 8 at 6pm
Urban RAID
$300
8/15/15
TV
WMTW News 8 at 11pm
Urban RAID
Description
D24 news article about moving to Sugarloaf,
4 sentences
4 sentences
4 sentences
4 sentences
4 sentences
4 sentences
4 sentences
4 sentences
4 sentences
4 sentences
4 sentences
30 second story on D24 moving to Sugarloaf,
aired 6 times between 6-9 am
471 words
471 words
Live shot from WinterKids Urban RAID
Portland event totaling 9 minutes in length
between 5 a.m. - 7 a.m.
1 minute long story on WinterKids Urban
RAID event
1 minute long story on WinterKids Urban
RAID event
WMTW News 8 This Morning
Urban RAID
Web
WMTW.com
Urban RAID
9/15/15
Web
Transworld Business
WinterKids News
Multiple stories on WinterKids Urban RAID
Portland totaling 3 minutes in length between
5 a.m. - 8 a.m.
Web article featuring 2:30 minute video and
article, 176 words in length
Article on Seth Wescott, mentioning
WinterKids.
$200
Season
Print
Portland Recreation Program Guide Fall/Winter 2015/16
WinterKids
Passport/FunPass
2/3rds page written description of Passport,
FunPass and Welcome to Winter Festival
$200
Season
Print
Freeport Recreation Program Guide Fall/Winter 2015/16
WinterKids
Passport/FunPass
$200
Season
Print
WinterKids
Westbrook Recreation Program Guide Fall/Winter 2015/16 Passport/FunPass
$200
Season
Print
Biddeford Recreation Program Guide Fall/Winter 2015/16
WinterKids
Passport/FunPass
$200
Season
Print
Hampden Recreation Program Guide Fall/Winter 2015/16
WinterKids
Passport/FunPass
$200
Season
Print
Wells Recreation Program Guide Fall/Winter 2015/16
WinterKids
Passport/FunPass
$200
Season
Print
Kittery Recreation Program Guide Fall/Winter 2015/16
WinterKids
Passport/FunPass
$300
2016 Season
Booklet
Portland Dine Around 2016
WinterKids Passport
$150
11/12/15
TV/Web
WMTW
License to Chill
$300
11/13/15
TV
WMTW
License to Chill
1/3 page ad in the 2015 edition of the
Portland Dine Around booklet
1:30 long story about License to Chill at
11p.m.
1 minute long story on Licence to Chill, aired
2 times between 5 a.m. and 7 a.m.
$650
11/24/15
Print
Kennebec Journal/Morning Sentinel
WinterKids News
8"x9" article with photo on WinterKids.
$800
December
Print
Maine Magazine
Downhill 24
MEST UP WPXT/WPME
WinterKids News
Bangor Daily News
WinterKids News
Maine Sunday Telegram
WinterKids News
1/2 page ad for D24 in Maine Magazine.
WinterKids presented the weather questions
on 13 episodes of MEST UP
8"x10" article on mental health in winter,
featuring WinterKids
4"x10" article by John Christie featuring
WinterKids Passport
2 minute story at 6 p.m. on ski deals,
featuring WinterKids Passport
2 minute story at 6 a.m. on ski deals,
featuring WinterKids Passport
2 minute story in 8 p.m. prime time weather
special.
5 minute interview from Will Stiles on D24
and WinterKids programs.
$600
8/16/15
TV
$400
8/15/15
$250
$1,300
Season
TV
$1,500
12/4/15
Print/Web
$1,000
12/6/15
Print
$3,000
12/7/15
TV
WCSH/WLBZ
WinterKids News
$1,000
12/8/15
TV
WCSH/WLBZ
WinterKids News
$1,200
12/8/15
TV
WMTW
WinterKids News
$1,000
12/27/15
TV
WSKI TV - Sugarloaf
Downhill 24
Portland Phoenix
WinterKids News
Maine Today
Downhill 24
Portland Phoenix
Welcome to Winter
TV
WCSH/WLBZ
Welcome to Winter
1/20/16
TV
WPFO
Ice Bar Benefit
$750
1/21/16
Print/Web
Bangor Daily News
Welcome to Winter
$1,600
1/23/16
TV/Web
WMTW
Welcome to Winter
4"x10" long article of winter to do list featuring
WinterKids
Shannon O'Bryan article on can't miss winter
events.
11"x12" full page article with photo, with 5"x3"
front page headling promo.
5 minute long story on WinterKids on Bill
Green's Maine at 7 p.m.
3:30 long interview at 7 a.m. about Ice Bar
fundraiser for WinterKids
4"x10" long article of 5 weekend events,
including Welcome to Winter
10 live hits totalling 16 minutes of air time
between 5 a.m. and 8 a.m.
$1,200
1/23/16
TV/Web
WMTW
Welcome to Winter
1:30 long story at 6p.m. and 11p.m.
$400
1/23/16
TV
WCSH/WLBZ
Welcome to Winter
$750
1/23/16
TV
WGME
Welcome to Winter
$600
1/24/16
TV
WMTW
Welcome to Winter
$1,200
1/24/16
TV
WCSH/WLBZ
Welcome to Winter
1 minute long story at 11 p.m.
1 minute long story at 6 p.m., 30 second long
story at 11 p.m.
2 minutes of coverage between 5 a.m. and 7
a.m.
2 minutes of coverage between 5 a.m. and 7
a.m.
$300
1/24/16
Print/Web
The Forecaster
Welcome to Winter
$200
2/8/16
Podcast
Outdoor Health and Fitness Podcast
Downhill 24
$800
2/14/16
$550
3/8/16
TV
$650
3/11/16
$4,000
3/12/16
$900
3/12/16
$250
3/15/16
$200
3/14/16
$400
12/30/15
Print/Web
$300
1/6/15
Web
$700
1/7/16
Print/Web
$1,200
1/9/16
$350
5"x5" article with photos.
20 minute long segment on Downhill 24. 80
listens.
WSKI TV - Sugarloaf
Downhill 24
TV/Web
WMTW
Downhill 24
TV/Web
WMTW
Downhill 24
4"x10" long article about Maine Ski Museum
hall of fame inductees mentioning WinterKids
11 minute interview from Will Stiles on D24
and WinterKids programs.
:30 second long story at 5p.m., 6 p.m., and 11
p.m.
20 live hits totalling 40 minutes of air time
between 5 a.m. and 8 a.m.
Downhill 24
1:00 long story at 6p.m. and 11p.m.
WinterKids News
4"x10" article on D24
Article about BerryDunn's participation in the
D24
Newspaper/Web Lewiston Sun Journal
WinterKids
TV/Web
WMTW
Newspaper/We
b
The Original Irregular (weekly Kingfield newspaper)
Accounting Today Blog
Web
Downhill 24
$39,000 Media
Public Service Announcements (PSA)
Value
Date
Where
Media Type
$900
10/26/15 - 11/6/15
Radio
$500
10/12/15 - 11/11/15
TV
Subject
WBLM/WCYY
Passport
WMTW License to Chill Promo
License to Chill Promo
Description
30 second promo, aired 10 times.
15 second promo, aired 20 times. (5 times a
week).
$1,500
12/14/15 - 01/22/16
TV
WMTW Welcome to Winter Promo
$125
1/24/16 - 1/30/16
TV
WMTW Welcome to Winter Proof of Performance Promo
Welcome to Winter
Promo
Welcome to Winter
Promo
WBRC - Bates College Radio Station
Downhill 24
15 second promo, aired 5 times.
30 second promos, aired 65 times (5 a week)
from Nov. through Jan.
WMTW D24 Promo
D24 Promo
30 second promo, aired 15 times
WCYY
Downhill 24
30 second promos, aired 5 times
$1,300
$750
$250
November-January
1/24/16 - 2/3/16
Early February
Radio
TV
Radio
30 second promo, aired 30 times. (5 times a
week).
$750
2/25/16 - 3/10/16
TV
WMTW D24 Promo (2nd run)
D24 Promo
$50
3/16/16 - 3/25/16
TV
WMTW D24 Proof of Performance Video
D24 Promo
$10,800
All Season
TV
Time Warner Cable
WinterKids PSA
$2,000
All Season
TV
WPFO
WinterKids PSA
$3,000
All Season
TV
Comcast Cable
WinterKids PSA
$5,000
All Season
TV
WCSH/WLBZ2
WinterKids PSA
$1,250
All Season
TV
WABI-TV
WinterKids PSA
$1,000
All Season
TV
WVII-TV
WinterKids PSA
Approximately 50 spots (valued at $25 per
spot)
$29,175 PSA
$68,175 Total Media Value
WinterKids Events & Outreach
Value
Date
Organization / Location
Subject
Description
$200
August 15, 2015
Urban RAID Portland
WinterKids
Fundraising / community event
$200
October 7, 2015
House of Music Benefit
WinterKids
$200
October 22-23, 2015 Maine School Management Association Conference
WinterKids
WinterKids Booth at Augusta Civic Center
$200
November 1-3, 2015 MAHPERD Conference
WinterKids
WinterKids Fliers distributed to attendees of
conference
$200
November 5, 2015
$200
November 7, 2015
WinterKids
Shipyard Prelude Release Party at Portland Pie - Portland/Westbrook/Scarborough
WinterKids Passport
Farmington Ski Club Sale
$200
November 8, 2015
Brunswick Ski and Skate Sale
WinterKids Passport
Passport/FunPass flyers at ski swap
$200
November 12, 2015
License to Chill
WinterKids
$200
November 12, 2015
Boston Ski Expo
Downhill 24
D24 flyers and sign at Sugarloaf booth at Ski
expo
$200
November 15, 2015
Auburn Ski Association Ski Swap
WinterKids Passport
$100
November 20, 2015
WinterKids Retail Discount Day at Kittery Trading Post Kittery
WinterKids Passport
Discount day at retailer for passport holders,
all day.
$200
November 21, 2015
Yarmouth Ski Sale and Swap
WinterKids Passport
$100
November 28, 2015
WinterKids Retail Discount Day at Sportshaus Ski & Sport Bridgton
WinterKids Passport
all day.
$400
November 28, 2015
Downeast Ski Club Sale and Winter Expo
WinterKids Passport
$100
December 5, 2015
WinterKids Retail Discount Day at Long's Board Shop South Portland
WinterKids Passport
10 am to 7 pm.
$200
December 6, 2015
$300
Season Long Promotion
WinterKids Retail Discount at Alberg Ski in Scarborough and Freeport
WinterKids Passport
Season long discount promotion for Passport
holders.
$300
WinterKids Retail Discount at Golf and Ski Warehouse Scarborough
WinterKids Passport
holders.
$300
WinterKids Retail Discount at Rodgers Ski & Sport Scarborough
WinterKids Passport
holders.
$300
WinterKids Retail Discount at Sidecountry Sports Rockland
WinterKids Passport
holders.
$200
December 10, 2015
Ski Movie Night at Allspeed - Portland
WinterKids
$200
January 9, 2016
Baxter Packed Powder Series - White Mtn. Tri, Jackson, NH
WinterKids
$250
January 21, 2016
Portland Harbor Hotel Ice Bar
WinterKids
$500
January 23, 2016
Welcome to Winter
WinterKids
WinterKids outdoor winter festival in Payson
Park in Portland. 800 attendees.
$200
January 23, 2016
Baxter Packed Powder Series - Craftsbury Winter Tri, Craftsbury, VT
WinterKids
$200
January 30, 2016
Baxter Packed Powder Series - Lost Valley Duathlon, Auburn, ME
WinterKids
$250
February 7, 2016
WinterKids Family Day at Mt. Abram in Greenwood
WinterKids Passport
On mountain event, 7 hours
$250
February 7, 2016
Quarry Snow Shuffle 5K Snowshoe Race
WinterKids
WinterKids Fundraiser
WinterKids
WinterKids joined L.L.Bean for an outdoor
winter sports festival including snowshoeing,
cross country skiing, fat tire bikes. Several
dozen participated.
Greely Ski Swap
WinterKids Passport
$250
February 13, 2016
Great Maine Outdoor Weekend Winter Fun Day at L.L.Bean
$200
February 13, 2016
$250
February 18, 2016
WinterKids
Baxter Packed Powder Series - Narrow Guage Frozen 5K, Carrabassett Valley
WinterKids Passport
WinterKids Family Day at The Rink at Thompson's Point
$250
February 19, 2016
WinterKids Family Day at The Rink at Thompson's Point
WinterKids Passport
On site event, 7 hours
$250
February 21, 2016
WinterKids Family Day at Camden Snow Bowl
WinterKids Passport
$250
February 28, 2016
WinterKids Family Day at Lost Valley in Auburn
WinterKids Passport
$250
March 4, 2016
WinterKids Family Day at Shawnee Peak in Bridgton
WinterKids Passport
$250
March 10, 2016
Downhill 24 Pre-Registration Party at Widowmaker, Sugarloaf
WinterKids
D24 pre-registration fundraiser at
Widowmaker at Sugarloaf
$250
March 11, 2016
WinterKids Family Day at Shawnee Peak in Bridgton
WinterKids Passport
$600
March 11-12, 2015
WinterKids Downhill 24 at Sugarloaf
WinterKids
24 ski fundraiser for WinterKids at Sugarloaf.
450 Participants.
$200
March 12, 2016
Baxter Packed Powder Series - Winter Cowboy 5k, Mt. Abram
WinterKids
$750
April 16, 2016
Kidabaloo Event
WinterKids
Cross Arena. 2,000 in attendance.
$250
Season
WinterKids Challenge
WinterKids
WinterKids School Programs
$10,350 Outreach
$78,525 Total Media Value + Estimated Value of Events
On site event, 7 hours
WinterKids Non-Media Related Web, Newsletters, and Outreach
Est. Value
Date
Organization / Location
Subject
Description
Season
Web
Macaroni Kid
Passport Ad
Passport ad jpg on Portland Macaroni Kid
website
February 2016
Web
D24 article on Snocountry.com
WinterKids News
D24 article
January 20-23, 2016
Sign
WinterKids on Time and Temp Sign
WinterKids News
WNTR KIDS appears on Time and Temp sign
in Portland
for200 WinterKids supporter
Email
sent to
Welcome to Winter E-mail to Supporter Businesses
WinterKids News
businesses asking them to tell their
Season
Web
Shawnee Peak
WinterKids Passport
Dec-Feb
Print
WinterKids Downhill 24 Posters
Downhill 24
WinterKids
logo
and link totowinterkids.org
11x17 posters
distributed
ski shops and
stores in the Greater Portland area. 100
Season
Web
L.L.Bean
WinterKids Event
Winter Fun Day posted on events page of
LLBean.com.
Winter
fun day posted on L.L.Bean's Freeport
February 2016
Web
L.L.Bean Freeport Facebook page
WinterKids Event
Facebook page.
February 2016
Web
L.L.Bean Twitter
WinterKids Event
Winter fun day posted on L.L.Bean's Freeport
Twitter
About.com is a top 15 content site with 24
Ongoing
Web
about.com
WinterKids Activities
Ongoing
Web
Sugarloaf Website
WinterKids Passport
million
users and
per month.
Listing,unique
information,
link regarding the
WinterKids Passport and D24
Ongoing
Web
Snowball Effect- WinterKids' e-newsletters
WinterKids
E-Newsletter distributed to 11,500 active
contacts.
Distribution: 12,000 (to Maine schools,
Season
Print
WinterKids Passport applications w/ sponsor logos
WinterKids Passport
WinterKids' supporters and sponsors, etc.)
Season
Print
WinterKids Passport booklets
WinterKids Passport
Season
Print
WinterKids Passport Postcard
WinterKids Passport
1550 distributed
to to
Maine
families
Distrubution:
1245
parents
of Maine 6th
and 7th graders
Season
Web
Mt. Abram Website
Downhill 24
Information and links to Downhill 24
Season
Web
MaineThingsToDo.com
WinterKids Passport
WinterKids feature with photos and links;
contest for free passports
Ongoing
Web
LidsOnKids.org
WinterKids
WinterKids featured in resources section.
Season
Web
portlandkidscalendar.org
WinterKids Passport
Season
Web
Snowlink.com
WinterKids
WinterKids featured
Passportinfeatured
WinterKids
youth outreach
programs section; WinterKids Passport
Ongoing
Web
letsgo.org
WinterKids
Ongoing
Web
Vermont Agency of Education Website
WinterKids GOAL
Article
on WinterKids
WinterKids
Guide to Active Outdoor Learning
featured in resources section.
Ongoing
Web
Five Field Farms Website
WinterKids
Link to WinterKids.org
Ongoing
Web
Ski and Snowboard Month Website
WinterKids Passport
Article on WinterKids Passport.
Season
Web
WinterKids Facebook Page
WinterKids
Season
Web
WinterKids Twitter Page
WinterKids
Season
Web
WinterKids.org
WinterKids
January 15, 2015
E-mail
Video Links to Press Coverage
WMTW Channel 8 License to Chill Promo: www.youtube.com/watch?v=4ktjADTgMqA
WMTW Channel 8 License to Chill News Coverage: www.wmtw.com/news/winterkids-kicks-off-the-season-with-license-to-chill-event/36421756
WMTW Channel 8 Welcome to Winter Promo: www.youtube.com/watch?v=sElM1nHJkfU
WMTW Channel 8 Welcome to Winter News Coverage: http://www.wmtw.com/news/festival-encourages-outdoor-winter-fun/37593306
WMTW Channel 8 Welcome to Winter Post Event Video: www.facebook.com/458888484250187/videos/638423006296733/
WMTW Channel 8 Downhill 24 Promo: www.youtube.com/watch?v=upwOfQXGIsI
WSKI Interview with WinterKids Board President: wskitv.com/2016/03/08/sign-up-for-winterkids-downhill-24-fri-mar-11-sat-mar-12-900-a-m-900-a-m/
WMTW Channel 8 Downhill 24 News Coverage: www.wmtw.com/news/ski-marathon-raises-thousands-for-winterkids/38479312
Sugarloaf Downhill 24 Video: www.facebook.com/sugarloaf/videos/10153302187401879/
WMTW Channel 8 Downhill 24 Post Event Promo: www.youtube.com/watch?v=CG9ub-_a8Rc&feature=youtu.be
Hello, D24 Rockstars!
I cannot thank you enough for participating in a hugely
successful 4th annual WinterKids Downhill 24! This
event exceeded our wildest dreams, and we are thrilled
to be able to reach even more kids in the coming year.
From T-Rex on the mechanical bull to megasize
mountain donuts to skiing under the lights for the first
time in history to Sugarloaf nearly running out of beer
(!), we had a blast---and by all accounts, you did too!
Below you will find links to: event sponsors, WMTW
Channel 8’s event coverage, team prize winners,
the final All Sports timing results, our FB photo
album, and the awesome video Sugarloaf created.
You helped us raise
$222,000 for
WinterKids programs.
Incredible!
Did you know?
• 383 people participated in the challenge?
• Sugarloaf’s mountain ops team worked day and night with Pike
Industries to place the lights on the trail?
• The top 3 teams collectively raised nearly the same amount as
the whole event in total last year?
• The top fundraiser racked up $ 9,680 in donations? (Jeff Zachau
is the man to beat!)
• 17 people raised over $2,000 each individually?
What does all of this mean?
It means more kids will get outside and active more often in the winter (23,410 this year!). It means
thousands of kids in the poorest, most rural corners of Maine will get outside with their teachers during
the school day in Washington, Penobscot, Aroostook, Somerset and Franklin Counties. It means hundreds
of kids new to winter will ride inflatable rafts down Portland’s Payson Hill at WinterKids’ Welcome to
Winter. It means hundreds more families from all across Maine will get out at the mountains, the tubing
parks, the skating rinks, and the cross country trails to learn new winter sports and build healthy, lifelong
habits. It means enhanced WinterKids’ staff, board, and volunteer capacity to reach more kids. Thank you!
On behalf of the WinterKids staff and board,
thank you for making this year’s event fun,
successful,
and
impactful
for
WinterKids.
We are looking forward to 2017, and you can be sure
we will let you know as soon as registration opens!
Yours truly,
Julie Mulkern
WinterKids Executive Director
WEB LINKS
Event Sponsors
www.winterkids.org/downhill-24/sponsors/
WMTW Channel 8 Event Coverage
www.wmtw.com/news/ski-marathon-raises-thousands-for-winterkids/38479312
Team Prize Winners
www.winterkids.org/media/uploads/d24_prize_winners_final_sheet_final.pdf
All Sports Timing Results
www.allsportsevents.com/Results/winter_results/WinterKidsDownhill24_2016MyLaps.html
Downhill 24 Facebook Photo Album
www.facebook.com/media/set/?set=a.10153980854693485.1073741858.102902668484&type=3
Sugarloaf’s Downhill 24 Video
www.facebook.com/sugarloaf/videos/10153302187401879/
THANK YOU TO OUR
EVENT SPONSORS
Presented by
CORPORATE TEAMS
Host
Darling’s Auto Group
Supporting Sponsors
Founding Partners
Media Partners
Darling’s Auto Group
WinterKids Programs are Made Possible by
Our Major Community Sponsor
Our Supporting Sponsors
WinterKids helps children
develop healthy lifelong habits
through education and fun,
outdoor winter activity.
THE PROBLEM
CHILDHOOD OBESITY IS INCREASING
28%
of kids are overweight or
obese when they enter
Kindergarten in Maine
and New Hampshire.*
2X
Childhood obesity has doubled over
the past 30 years for preschoolers and
adolescents and more than tripled for
children aged 6-11.**
CHILDREN ARE LOSING THEIR CONNECTION WITH NATURE
Children in the U.S. average
just 30 minutes a week of
unregulated time outdoors;
however, their weekly electronic
media exposure is almost 45
hours a week.**
Unstructured outdoor activity is
down by half from the previous
generation.**
The average American child
can recognize 1,000 corporate
logos, but can’t identify 10
plants or animals native to his
or her own region.**
THE SOLUTION
GET OUTSIDE! GET ACTIVE! BE A WINTERKID!
15 YEARS
75,000 KIDS
16 COUNTIES
AT SCHOOL
MOVE! LEARN! EXPLORE!
Increased outdoor physical activity builds healthy habits and increases concentration in the classroom.
Snowy
Fields
5
Years
WinterKids
Challenge
1,183
Teachers
ME & NH
Teachers &
Students
15,077
Kids
WinterKids Guide to Outdoor
Active Learning (GOAL)
1,356,840
Minutes Of
Outdoor Physical
Activity
FOR FAMILIES
The WinterKids Passport – the ultimate ticket to winter fun for Maine 5th, 6th and 7th graders!
An early introduction to
outdoor activity has a positive
effect on outdoor participation
as an adult.
Learning a new winter sport
helps increase confidence and
improve self-esteem.
25% of Passport holders are
new to winter sports!
The WinterKids FunPass – snowshoeing
and cross-country skiing for Maine
preschoolers – 4th graders!
IN THE COMMUNITY
WinterKids events offer outdoor, active fun
for the whole family!
Exercise
Fresh Air
Imagination
Vitamin D
Immunity
Fun
BENEFITS OF OUTDOOR WINTER PLAY
10
Years
3,000
Families
Downhill 24 – A 24-hour ski
challenge fundraiser to support
WinterKids programs. All winter
enthusiasts are welcome to
register at D24.org!
$100,000
$63,779
$58,671
Welcome to Winter – An annual festival
in Portland’s Payson Park introducing all
families to the joys and health benefits
of winter!
$45,000
2013
2014
2015
2016
2014-2015 WINTER SEASON
10,102
SCHOOLS
+
7,040
+
FAMILIES
3,255
20,397
=
COMMUNITIES
KIDS, TEACHERS, FAMILIES
HOW CAN YOU HELP?
DONATE
VOLUNTEER
(207) 871-5700
[email protected]
WinterKids.org
Facebook.com/WinterKids
JOIN US!
Twitter.com/WinterKids
Sources: *Data from OneMaine Health Collaborative’s 2010 Community Health Needs Assessment. **U.S. Department of the Interior, Bureau of Land Management, 2009.
2015 ANNUAL REPORT
Celebrating 15 YEARS of helping children develop
healthy lifelong habits through education
and fun, outdoor winter activity.
15 years of moving, learning,
and exploring!
2014-2015
Board of Directors
In the last 15 years, WinterKids has reached over 75,000 Maine kids through innovative outdoor
programs for families, schools and communities. Wow!
Eric Kolben, President
UBS
In 2015, we built upon this success by reaching more kids than ever before! We also created a new
strategic plan that will ensure WinterKids future sustainability and growth, including: an overhaul
of the WinterKids Passport to help more families get active outside in the winter; expansion of our
popular school program, The WinterKids Challenge, in Maine and New Hampshire; and, a change in
venue for our signature winter fundraiser, The Downhill 24, to Sugarloaf in 2016. WinterKids will
light up the ‘Loaf for the first time in history! All of this helps us to get more kids and families outside
more often, improving health, increasing self-esteem, and enhancing connections to the outdoors.
Thank YOU for helping us to achieve our mission.
Will Stiles, Vice President
Verrill Dana, LLP
A very special thank you to our Major Community Sponsor, Hannaford; our Supporting Sponsors,
L.L.Bean and TD Bank; our Passport & FunPass Partners; our grant partners; and, to our dedicated
donors, event sponsors, board, staff members, and volunteers. You put the “win” in winter!
Yours Truly,
Julie Mulkern Executive Director Lisa Trundy-Whitten, Treasurer
BerryDunn
Julie Mulkern, Secretary
WinterKids
Mike Peisner, Past President
Curtis Thaxter, LLC
Scot Balentine
L.L.Bean
Eric Kolben
FY 2015 President
Board of Directors
Erin Brennan
TD Bank
Hillary Dacko-Roy
Hannaford
NEW THIS YEAR! - The
Michael & Barbara Peisner
Nordic Fund was created to support
Andrew Dailey
Sidecountry Sports
greater Portland children in learning to
cross country ski. Mike was a member of
the WinterKids Board of Directors for 7
years, and served multiple roles on the board
including 2 years as President. The Peisners
are avid winter enthusiasts, and firmly believe in connecting kids who would otherwise
not have the opportunity to try winter sports, recreation, and competition. Through a
collaboration with Portland Nordic and Portland Recreation, the fund supports up to 10
children each year with transportation and equipment to participate in a 12-week cross
country program at the Riverside Golf Course in Portland.
INAUGURAL EVENT – The 1st
Annual It’s a Wrap! at The
Rack celebrated 15 successful seasons of
WinterKids! Our spokesman, Seth Wescott,
hosted the event at his restaurant, The
Rack, at Sugarloaf. Seth posed for countless
photos with happy winter kids, sharing their
collective love for all things winter! Thank
you, Seth!
2015 - 2017 STRATEGIC PRIORITIES
To achieve our vision for the future, we have set the following strategic priorities to guide
our work:
Secure WinterKids’ future financial and organizational sustainability
Clarify and successfully market the WinterKids brand and demonstrate our impact
Increase participation in all of our programs, activities, and events
Restructure the WinterKids Passport to increase utilization and revenue for programs
Joe O’Neil
Portland Pie Company
Kevin Rosenberg
P3 Pro Swing
Elizabeth Rothe, MD
Central Maine Medical Center
Gines Satchithanandam
Camp Vega
Duncan Stout
CD&M Communications
Greg Sweetser
Ski Maine Association
2014-2015 Staff
Julie Mulkern
Executive Director
Marion Doyle
Program Director
Nancy Nadeau
Manager of Special Events
& Annual Giving
Rob Wilber
Marketing & Communications Manager
Susan Guimond
Administrative Coordinator
School Programs
327
Trained
Teachers
4,651
WinterKids
Challenge Kids
4,161
GOAL
Trained
Students
Family Programs
1,008
19,620
Kids and
Minutes of
Teachers Outdoor Physical
Special
Activity
Opportunities
1,647
3,587
657
WinterKids
WinterKids
WinterKids
Passport
Passport
FunPass
Holders Family Members Holders
888
WinterKids
Family Days
9
Portland
Nordic Kids
Community Events
Downhill 24:
252 Participants
Great Maine Outdoor
Weekend: 223 Participants
Welcome to Winter:
400 Participants
Other Community
Events: 2632
Participants
2014-2015 Winter Season
10,147
+
SCHOOLS
6,788
+
FAMILIES
=
3,507
COMMUNITIES
Statement of Activities
20,442
KIDS, TEACHERS, FAMILIES
Fiscal year ending May 31, 2015
INCOME
l 1% Investment Income
WinterKids Fund &
Events
$110,805
Grants
$82,000
Corporate Support
$67,000
Program Income
$39,897
From Reserves
$77,485
Investment Income
TOTAL:
l From Reserves
l WinterKids
20%
$1,193
$378,380
l Program
Fund & Events
29%
10%
Income
EXPENSES
Wages & Benefits
$278,718
Program Expenses
$35,970
Administrative
$40,493
Fundraising
$23,200
TOTAL:
$378,380
18%
22%
l Grants
l Corporate Support
WinterKids Thanks Our 2015 Supporters
Major Community Sponsor
Supporting Sponsors
Corporate Supporters
Allspeed Cyclery & Snow
Anthem Blue Cross
Blue Shield
Baxter Outdoors
Carrabassett Coffee Company
Elsmere BBQ
Fairchild Semiconductor
Flatbread Company
Gelato Fiasco
Jones Landing
Kennebunk Savings Bank
Kittery Trading Post
Morong Falmouth
Norton Financial Services
RAID Series
Swiss Time, Inc.
The Thomas Agency
WEX
Kirby Family Foundation
Michael & Barbara Peisner
Nordic Fund
Maine CDC Community
Transformation Grant
Quimby Family Foundation
TD Charitable Foundation
William J. J. Gordon Family
Foundation
Grantors
Allagash Brewing Company
Betterment Fund
Heisman Trophy Trust
Jane B. Cook 1983 Trust
Snowflake Club ($1,000 & up)
Steve Campbell
Andrew & Eleanor Dailey
Robert Fuller, Jr.
Eric & Dani Kolben
Jack & Jane Manheimer
Jock Moore, Jr. & Cathy
Sweetser
Mike & Barbara Peisner
Elizabeth Rothe & Ryan Keith
Glenda Shorey
Bryan & Jennifer Shumway
Melissa Smith & Brian
Corcoran
Will Stiles & Hilary Rapkin
Duncan Stout
C.N. Brown
Carrabassett Coffee Company
CIEE
City of Portland
CMMC Sports Medicine
Coffee By Design
Craig & Lori Coffin
CustomBuilt Personal Training
Family Chiropractic Associates
Farm to Table Kids
The Faulkingham Project
FlyLow
Franklin Printing
Gelato Fiasco
Golf & Ski Warehouse
Great Maine Outdoor
Weekend
Gritty McDuff ’s Brewing
Company
Hannaford
Headlight Audio Visual
Healthy Portland
The Inch By Inch Family Farm
Jan Jensen
Joe Bornstein
Junior League of Portland
Justin Costa, Portland City
Councilor
Karen Morgan
Kidabaloo
KIND Bars
Kittery Trading Post
L.L.Bean Bootmobile
In Kind Donors
360 Uncoated
A Perfect Smile, Dr. Robert
Nelson
A.J. Burnett
Acadia Insurance
Allagash Brewing Company
Allspeed Cyclery & Snow
Americorps
AMI Graphics
Arabella Perez
Atayne, LLC.
Banacom Signs
Baxter Brewing Company
Baxter Outdoors
The Bethel Inn
Bow Street Market
Bullshirt Printscreen
L.L.Bean Outdoor Discovery
School
LiveME
Liz Beiber
Liz Rothe, M.D.
Long’s Board Shop
Lucas Tree Experts
Maine Beer Tours
Maine Huts & Trails
Maine Magazine
Maine Red Claws
Make It Happen
Marker Volkl
Mary Powers
Morong Falmouth
Oakhurst Dairy
The Occasional Chef
In Kind Donors (continued)
Paricon Sleds
Paul G White Tile
Pickle Me Portland
Play It Again Sports
Portland Gear Hub
Portland Pirates
Portland Public Services
Portland Recreation
Portland’s Greener Cleaner
The Rack Restaurant
RAID Series
Renys
The Rooms
Salvation Army
Sandra Newman
SDP Photography
Sea Dog Brewing Company
Shawnee Peak
Shipyard Brewing Company
Sidecountry Sports
Ski Rack Sports
Sugarloaf Mountain
Swiss Time, Inc.
Sysco Northern New England
Take Action Portland
TD Bank
Tech Soup
Three Rivers Whitewater
Tim Perry
Townsquare Media (WBLM &
WCYY)
Trish & Chris LeFevre
WCSH 6
Will Stiles
WinterStick Snowboard
World Cup Supply
Janet & Bill Cross
Sam Croteau
Dawn Cyr
Rachel Derosier
Susan Dobieski
Artie Duncanson
Susie Dunleavey
Julie Elwell
Lucien Emerson
Caroline Frawley
Leigh Fulda
Kate Fusselman
Julie George
Joe Greeley
Laura Greenstein
Blair Griffin
Heather Griffin
Molly Haley
Carl Hanson
Lindsay Harmon
Sam Harris
Karen Henderson
Heather Henley
Amanda Hill
Michelle Hohensee
Danielle Hurtubise
Amy Irish
Jan Jensen
Chomba Kaluba
Jennifer Kanwit
Vicki Kennedy
Kat Lafferty
Ryan LeBlanc
Anne Leonardi
Jennifer MacDonald
Paula Mahony
Kyle Manning
Lynn Marchilli
Michael Marsh
Joanne & Bruce Mason
John McDonald
Kat McDonald
Claire McTiernan
Gretchen Miller
Ric Mulkern
Christine Mullen
Erica Napuli
Lynn O’Connor
Kelsie O’Sullivan
Marshall Parenteau
Pete Phair
Emily Pickering
Joyce Pray
Hannah Preble
Adeliz Robinson
Kate Skog
Kelsey Smith
Lauryn Smith
Fred Sweetser
Quie Sweetser
Crystal Taber
Jolene Talty
Hannah Taylor
Karen Taylor
Steve Taylor
Michelle Thomes
Ashley Tucci
Mariah Verzal
Kyle Warren
Brittany White
Katie Wilber
Terri Wilber
Jennifer Zorn
Maine Adaptive Sports &
Recreation
Midcoast Recreation Center
Millinocket Municipal Cross
Country Ski Area
Mt. Abram
Mt. Jefferson
New England Outdoor Center
Nordic Heritage Sport Club
North Atlantic Figure Skating
Club
The Outdoor Center
Pineland Farms
Powderhouse Hill
Quoggy Jo
Rangeley Lakes Trails Center
Saddleback
Sawyer Ice Arena
Seacoast Adventure Park
Shawnee Peak
Smiling Hill Farm
Spruce Mountain
Sugarloaf
Sukee Arena & Events Center
Sunday River
Titcomb Mountain
Viles Arboretum
William B. Troubh Ice Arena
Volunteers
Jane Anderson
Lauren Archambault
Melissa Azzaratta
Jennifer Baker
Annika Batista
Charlene Batista
Shannon Beote
Liz Bieber
Bo Bigelow
Belle Bocal
Annie Bolton
Phobe Borden
Catherine Boysen
Elise Bridge
Jennifer Brooker
Garrett Brown
Sara Brown
Brooke Burkett
Russ Burleigh
Bethany Carragher
Jess Cary
Patrick Coady
Mollie Coburn
Jessica Colson
Chyann Costigan
Passport & FunPass Partners
10th Mountain Outdoor Club
Androscoggin Bank Colisee
Baker Mountain
Bethel Nordic Ski Center
Biddeford Ice Arena
Big Squaw Mountain
Bigrock Mountain
The Birches
Black Mountain
Bridgton Academy
Camden Snow Bowl
Caribou Ski Club
Carter’s Cross Country Ski
Center
Eaton Mountain
Family Ice Center
Five Fields Farm
The Forum
Harris Farm
Hebron Academy
Heywood Kennel Sled Dog
Adventures
The Ice Vault
John A. Millar Civic Center
Lake George Regional Park
Lakewood Golf Course
Lonesome Pine Trails
Lost Valley
Individual Donors
Clifford Abbott
Jeffrey Aceto
Ranjiv & Tari Advani
Philip & Josephine Ahrens
Sally Albertazzie
Lisa Almeder
Garth Altenburg
Eric Altholz
Robert Anctil
Scott Anderson
Dana Anderson
Laurel Arnold
Achilles Athanassiou
Beverly Baker
Robert & Elizabeth Baldacci
Scot Balentine
Angela Bancroft
David Banks,
In Memory of David Reed
Carole Barker
Sno Barry
Cheryl Bascomb
Richard Bean
Maria Beaudoin-Clark
Fred Becker
Matthew Belcher
Sarah Belliveau
Andre Bellows
Jaime Berg
Tom Bergh
Beth Bernhardt
Bo Bigelow
Jessica Biron
Renee Bishop
Andrew Bishop
Lynn Blank,
Patty Blankenship
Charles Boan
Kelly Boden
Audrey Boisvert
Michelle Boisvert
Matthew Bolinder
Nicholas Bong
Daniel Booth
Fred Bopp
Anne Bossi
Ward Boudreau
Kathy Boudreau
Wade Boudreau
Dennis Boudreau
Adrien Boudreau
Wade Boudreau
Kyle Bourgoin
Joanna Bowers
Sara Boxer
William Boyd
Elizabeth Boyson
Aaron Brackett
Joshua Bradford
Margaret Bradley
Eric Breeman,
In Honor of Grey Terry
Scott Breiding
Richard & Beverly Brennan
Robert Brooks
Leslie Brooks
Troy Brown
Sam Brown
Christian Brown
Juliet Browne
Jason Burtchell
Jennifer Bush
Anthony Calcagni
Francois Canavaggio
John Carpenter
Jared Carr
Carl Carson
Keith Carson
Carrie Carter
Christopher Casey
Connelly Castle
Melinda Caterine
Derek Cerjanec
Nissa Chagnon
Stephen Champagne
John Chandler
Christian Chandler
Peter & Karen Chapman
Elizabeth Chase
Lisa Chase
Amy Chekos
Nicole Cherbuliez
Kurt Christiansen
Estera Ciparyte-McDonald
Christine & Vaughn Clark
Rich Clement,
Roger Clement
Seth & Helen Coburn
Sarah Coburn
Andrew Coburn
Tori Codd
Darcy Coder
Philip Coffin
Lori & Craig Coffin
Jamea Cohen
Ronald Colavolpe
Jay Collins
Ernest Colvin
Catalina Coman
Mary Condon,
Rick Connor
Sharon Connors
Deanna Contrino
Lori Conway
John Cooper
Allen Cornwall
C.J. Erick Inc. Cost Cutters
Barry Costa
Ty Costa
Kimberly Couch
Timothy & Karla Coury
Christy Couture
Elizabeth Crampsey
Kathryn Craven
Robert Crawford,
In Honor of Erin Brennan
Tim Cronin
Carlos Cuellar
Rachelle Cummings-Gerry
Joe Curcio
Andrew Dailey
Keith Damon
Kathleen Daniels
Julie Dansereau
Clinton Davies
Colleen Davis
Annette Davis
Richard Day
Laura Days
Nancy Decker
Robert Delena
Kayt DeMerchant
Roma Desai
Bill & Cindy Dexter
Patricia, Charles & Chris Dietzel, In
Memory of David Reed
Roger Doherty
Vinal Doody
Kimberly Dorsky
Jean Dostie
Marion Doyle
Andrea Dransfield,
Shannon Drown
Kristan Drzewiecki
Caleb DuBois
Mike Dubyak
Melissa Dudley
Jonathan Dunitz
Jim Dunn
Michael Dunn
Juanita Dunn
Hal Dursema
Abram Duryee
Diane Dusini
Mark Duvall
Kirk Egge
Joan Egyers,
Elizabeth Ehrenfeld
John & Arabella Eldredge
Kendra Emery
Charlotte Engelman
Anna Louise Englund
David Erb
Michael Fagone
Jessen Family
The Segre Family
Nichi Farnham
Elanna Farnham
Tammy Farthing
Raelene Fasulo,
In Memory Of Cooper Campbell
Derek Faulkner
Michael Fendler
Francisco Fernandez
Tanaz Ferzandi
Frederick Finberg,
Joshua Fincke
Armin Fischer
Juanita Fish
Virginia Fisher
Laurie Fitch
Joyce Fletcher
Peggy Fleury
Kirk Fogg
Greg Foster
Bradley Francis
Christopher Franklin
James Franklin
John Franklin
Robert & Diaane Frantz,
Katie Frederick
Catherine Fredricks-Rehagen
Linda Freedman,
Tom & Leandra Fremont Smith
Celine Frueh
Leigh-Anne Fulda
Joanne Gadbois
Jerome Gamache
Joseph Gamache
Keith Gargiulo
Martha Gaythwaite
Dennis Gears
Ben Geci
Kevin Gerrish
Chuck Gerry
Rebecca Gervais
Janet Giguere
Cheryl Gillespie
Jill Gilman
Brian & Mary Gilpatrick
Marc Girard
Jessica Glissmann
Jeffrey Gonsalves
Miriam Gordon,
Robert & Maureen Gordon,
In Memory of Jeff Kuller
Michael Gordon
Rick Gorman
Kelly Gormley
Jennifer Gormley
Michael Gormley
Kelly Gormley
James Graff
Nathan Graham
David Grassetti
Kathleen Graves
Todd & Olivia Griest
Blair Griffin
Anka Grodzka
Karen Gross
Brian Grzymski
Susan Guimond
Andrew Gundersen
Danielle Gustafson
Kimberly Gustafson
Joseph Gwarjanski
Kirsten & Bart Hackett
Christopher Hadden
Sally & William Haggett
Cynthia & Ricker Hamilton,
Margaret Handlin
Sean Hanson
Tom Hanson
Lindsay Harmon
Joel & Natalie Harris
Lien Harris
Jonathan Harris
John & Gretchen Hartley
Kate Hartmann
Amber Hatch
Joyce Hatch
Robert & Gail Hatem
Robert Hatem Jr
John & Stephanie Hatzenbuehler
Ashley Hautaniemi
Peter Hawkes
David Hay
Colin Hay
Tom Healey
Kate Healy
Nora Healy
Paul Heddesheimer
Paige Heggie
James Heggie III
Derek Henderson
Quincy Hentzel
Kerry Herlihy
James Herlihy
Gary Herman
Douglas & Linda Hermann
Pam Heuberger
Jeff Hewett
Amanda Hill
Louise Hirshberg
Sara Hirshon
Sasha Hodges
Doris Hofmann
Christopher & Dorothy Holt
Mandy & Trevor Holt
Dan & Dorothy Holt
Rick Holt
Christina Holt
Sandra Holt
Erin Brennan & Michael
Horrisberger
Philip Horrisberger
Ben Horrisberger
David Houle
Rick Huard
Trevor & Gabriella Hughes
Bruce Hunt
Carolyn Hutchings
Alison Ives
Dianne Ives
Stephen Jacobs
Mary Jalbert
Susan James
Scott Jamieson
Jennifer Jaroch
Costikyan Jarvis
Joseph Jerome
Philip & Brigitte Johnson
Sanford Johnson
Keith Jones
David & Marcy Joseph
Steven Joseph
Kellie Joyce
Bruce Kahn,
Karin Kamm
Joann Kaplan
Sara Kaprove
Denise & Scott Karkos
Mike Kaveney
Julie Keefe
James Keenan
Julie & George Keim
Jake Keim
John Keller
Laura & Matt Kelley
Sharon Kelley
Peter Kelley
Matthew Kelley
Brenna Kelley
Dorothy B Kelley
Peter Kelley
Stewart Kelley
Gillian Kelly
Michael Kelly
Beth Kelsch
Elizabeth Kendall
David Kennedy
Gail Kent
Karen Kiesel
George Kiesewetter
Susan & Mike Kilbride
Jim Kilbride
Steven Kim
Judy Kimball
Sandra & Dennis King
Louise King
Travis Kinney
Danielle Klimash
Tom Knobloch
David Koenig
Peter Kolben
Eric Kolben
Bridgette Kram
Beth Kubik
Gene Kucinkas,
Celine Kuhn
Allen Kummu
Kathleen Kuntz
Ray Kusche
Anne Kwoka
John Kwoka
G. Clayton & Megan Kyle
Carl & Linda Labbe
Lisa Labonte
Andrew LaBonty
Maureen & Rob Lally
Kaelen Landfair
Thomas Landry,
In Honor of Will Stiles
Sandra Landry
Alice Langdon
Jane Laplante
Elizabeth Lastaiti
Bobby Lausier
Heather Laverriere
Diane Laverriere
Nora Lawrence
Margaret Lawrence
Beth LeBlanc
Brian Leetch
Chris & Patricia LeFevre
Jennifer Lehman
Brett Leland
Nayda LeMay
Dennis Lemieux
Charlotte Lent
Michel LePage
Paul & Janet Letalien
Lisa and Jason Leveille
Jamie Leveille
Hona and Bruce Lewis,
Jessica Lindsay
Lynda Litchfield
Brian Livingston
Dennis Lizotte
Yelena Lobastova
Susan Lobel
Robert Lochrie
Sherri Locke
Mary Long
Jeff Loranger
Steven Lord
Elise Loschiavo
Susan Luthe
Mark Luthe
Christopher Lutrzykowski
Sharon Lynde
Joseph Mackey
Robert MacKinnon
Matt Madden
Dale Madore
Paula Mahony
Patrick Maidman
David Mait
Andrew Malinowski
Michael Manere
Carla Marcus
Michael Marshall
Art Marshall
Nancy Marshall
Suzanne Marshall
Mike Marshall
Joanne Mason
Tim Masse
Dan Masselli
Justin Matthews
Brian May
Kimberly Mayone
Peter Mazzetti
Lisa Mazziotti
Timothy McAteer
Richard McCauley
Austin McClintock
Individual Donors (continued)
Paul McDonald
Linville McDonough
Tim Mcdonough
Padi McFadden
Cornelius McGinn
Bryan Mcgourthy
Barbara McGuan
Tammy McKibben
David McLain
Stephanie McSherry
Carol Meader
Zachary Means
Jackie Meinhardt
Dan Merchant
Roland Mercier
Event Metrix
Callie Metz
Rosarene H Meyers
Darlene Michaud
Jere Michelson
Melissa Michonski
Judy & Charlie Micoleau
Karen Mignone
Jeremy Miller
Chip Millick
Peter Mills
Kimberly Mills
Cindy Miner
Scott Mitchell
Madeleine Montejo
Inday Montejo
Peter Montgomery
Robert Moore
Margaret Morfit
Alex Morgan
Stephen Moriarty
Kathleen Morrill
Vienna Morrill
Jacqueline Morrill- Faucher
Stephanie Morris
Jodie Mosher-Towle
Michele Moyen
Marie Mueller
Julie & Ric Mulkern
Jay & Christine Mullen
Russell Murley
John Murphy
Elizabeth Murray
Edward Murray
Linda Mycock
James Mycock
Charles Myers
Nancy Nadeau
Rod Nadeau
Nicole Nalchajian
Cathy Nally
Adam Nappi
Erica & Marvin Napuli
Heather Narciso
Tammy Nicholas
Edwin Nicholson
Rene Nickerson
Jeffrey Norris
Brian Norton,
Sally Noteware
Gary Noteware
Thomas Noyes
Colleen Oakley
Steve Ochrymowicz
Karen O’Hara
Josh O’Hara
Mariah O’Hara
Maureen O’Hara
Cynthia O’Keefe
Roderick O’Keefe
Tyson O’Keefe
Joe & Steph O’Neil
W. James O’Neill
Maureen O’Neill
Ken O’Quinn
Chris Orestis
Elizabeth Orlic
Francis O’Shea
Bernard Ouellette
Jeff Owen
Margaret Page
David Page
Shareen Palmacci
Bo Pang
Alexander Pantaz
Jordan Payne
Michael Peisner
Christian Perago
Tim Perry
Meredith Pesce
Sarah Peterson
Richard Pfeffer
Gail Pfeifle
Judith Pierce
Patrice Pierce
Becky Pierce
Jeff Pierce
Ben Pinchin
Michael Pleacher
Donna Plourde
Lester Plourde
Lenny & Kim Plourde
Trudy Pontbriand
Neal Poston
Tonya Pouliot
Hannah Preble
Roger & Lisa Prince
Ashley Pringle
Elizabeth Provost
Aaron Pudlo
Sam Punderson
Megan Purgavie
Roger Putnam
Cassandra Quinn
Suzanne & John Quinn
Jackson Quinn
Clint And Jan Rackliff
Heather Raftice
Timothy Randall
Hilary Rapkin
Eli Rapkin-Stiles
Deborah Rasmussen
Robert & Elizabeth Ravenelle
Daniel Ravin
Michael Rayder
Linda Raymond
Alistair Raymond
Michael Reali
Beth Renault
Mary Ann Reynolds
Louis-Nicolas Ricard
Hope Ricciotti
Sarah Ricker
Karen Riley
John Riley
Jeffrey Ring
David Roberts
Linda Roberts
Betty Robidoux
Gary Robinson
Chester Rock
Bill Rode
Elizabeth Rogers
Jennifer Rohde
Paul Romano
James Romer
Alana Rose
Ross Rosen
Amy Rosenberg
Elizabeth Rosenberg
Gary Rosenberg
Susan Rosenberg
Kevin Rosenberg
Karen Rosenberg
Arthur Ross,
Ken Ross
Denise Ross
Zachary Ross
Elizabeth Rothe
Debra Rothenberg
Hillary Roy
Celeste Royce
Robert Ruesch
Charles Ruff
Lois Ruff
Sydney Ruff
Sarah Ruff
Julie Russem
Sharon Rybarczyk
Amy Saffian
Julie Sanders
Jeff Sanford
Deborah Sanford
Vino Satchi
Gines Satchithanandam
Samantha Sawyer
William Saxe
Cathleen Scerbo
Kathleen Schaefer
Jamie Schectman
Frederick Scheuren
Lori Schommer
Gary Scott
Patrick Sebrey
Peter Sedgwick
Michael Seed
Ralph Seeley
David Segre
Julie Selser
Jeff Selser
Max Semba
Larisa Semunuk,
Christine Seuffert
Todd Severson
Adam Shapiro
Joel Shaw
Kevin Shea
Eric Shell
Julia & Robert Sherman
Deanna Sherman
Glenda Shorey
Susan Shortall
Jason Silberman
Ed & Priscilla Simmons
Elizabeth Simoni
Tim Simons
Linda Simpson
Kristina Slocum
Stephen Smith,
Bruce Smith
Peter Smith
Janet Smith
Miles Smith
Fedor Smith
Leo & Laurie Soucy,
Valarie Sowers
Lindsay Spain
Martha Spencer
Lorraine & Jay Spenciner
Christoff Spies
Kimberly Spies
Ellen Sprecher
Kevin Sprecher
Jesse Sprecher
Penny St. Louis
Ryan Stafford
Billie Jo Staszewski
Donna Stearns
Nicole Stebbins
James Stebbins
Nicole Stebbins
Ed Stebbins
Donna Stein
Robert Steinberger
John Sterling
Jon Stewart
Allison Stiles
Martha Stiles
Sara Stockwell
Duncan Stout
Cathy Streifel
Elise Strong
Wendy & Eric Suehrstedt
Wendy Suehrstedt
Sheila Sullivan
Ross Swan
Deborah & Greg Sweetser
Catherine Sweetser
Parker Swenson
Corin Swift
Deborah Swinbourne
Stephanie Sylvester,
In Memory Of Cooper Campbell
Douglas Taatjes
Daryl Taatjes
Heidi Taatjes
Rishabh Tandon
Helen Taylor
Deborah Taylor
Kathy Taylor
Wendy Taylor
Donna Temple
Grey Terry
Richard Thackery
Piraveena Tharmalingam
Jonathan Theberge
Adam Thibodeau
Matthew Thomas
Fiona Thomas
Lawrence Thompson
Sue Thornton
Walter Tobin
Edgecomb Tod
Mat Todaro
Michael Tolley
Wolfe Tone
Lani Toscano
Al Toutant
Diane Townsend
John Tracy
Belinda Trafton
Christina and Michael Traister
Linda Trenholm
Donna Trundy
Lisa Trundy-Whitten
Greg Tucker
Michael Turcotte
Aimee Turner
Meredith Tutterow
Marjorie Twombly
David Van Slyke
Paula Venti
Daniel Ventura
Aaron Vermette
Tracey Villanueva
Edith Vine,
Jackie & Larry Vine,
Dwight & Janet Violette
Kevin Violette
Joseph Viselli
Douglas Volk
Lassandra Von Appen
Linda Wacks
Timothy Walker
Tim Walker
Ken Wampler
Sue Wartman
Mike Wartman
Jed Wartman
Robert & Megan Waterhouse
Benjamin Waterhouse
Peter Watson
Seth Webber
David Webber
Leslie Webber
David Webber
Ross Weber
Hartley & Benson Webster
Patricia Weigel
Helen Weigel
Bob & Wendy Weiler
Eric & Tracy Weinrich
Romy Weiss
Andrew Weiss
Dace Weiss
Gabriel Weiss
Ken Welch
Anna Fincke & Bryan Wentzell
Craig Wetmore
John Weyrens
Catherine Weyrens
David Weyrens
Erin Whipple
Kim White
Jan Whitfield
Charlene Whitten
Julie Whitten
Michael Whitten
Mark Wiesendanger
Anna & Ron Wilber,
In Memory of Clayton J. Wilber
Michael Wilber
Rob Wilber
Kelsey Wilcox
Richard Williams
Rachel Williams
Julie Williams
James Willis
Jada Wilner
Jennifer Wilson
Kathleen Winter
Lawrence Wold
Karen Wolf
Calvin Woo
Gary Wood
Craig Woodard
Jean Woodard
Steve Woodard
Mark Woodbury
Merrill & Charles Woodworth
Victoria Wyman
Kendall Wyman
Gail Yahwak
Peter Yauch
Dennis Yesse
Ann Yoder
Jeffrey Yoder
Marjorie Yoder
Mike Yoder
Rick Yost
Barbara Young
Jeffrey Zachau
Phillippe Zayac
Jubal Zimmerman
JOIN THE FUN!
Volunteer! From office projects to helping out at special events, our volunteers have fun and make a
difference. Call us at 207.871.5700 x106 to get involved today!
Support our kids! WinterKids is a nonprofit 501(c)3 organization that depends on the generosity of our sponsors and supporters—and
people just like you. To help more kids get outside and active, please consider a donation to WinterKids. Online giving is easy, quick, and
secure at winterkids.org!
WinterKids Thanks Our 2015 Major Community Sponsor
Our 2015 Supporting Sponsors
And Our 2015 Passport & FunPass Partners
P.O. Box 7566
Portland ME 04112
(207) 871.5700
winterkids.org

FY 16 Year in Review

Transcription

Similar documents

MasterCard My Account Registration

Our Mission - WinterKids

freaky friday nights!

presentation

RV Winter Cover Product Launch Offer 2012 25 Rousseau Avenue

the newsletter

give it forward get it back - United Way of Greater Portland

Play Casino Games Downloading