joe business plan

Joe’s
BUSINESS PLAN
1112 FORD AVENUE
TARRANT CITY
ALABAMA 35217-1142
Tarrant City Coffee
TMIPRODUCTIONS.NET
Confidentiality Agreement
The undersigned reader acknowledges that the information provided by Joe Posey in this business plan is
confidential; therefore, reader agrees not to disclose it without the express written permission of Joe Posey.
It is acknowledged by the reader that information to be furnished in this business plan is in all respects confidential
in nature, other than information which is in the public domain through other means and that any disclosure or use of
same by reader, may cause serious harm or damage to Joe Posey.
Upon request, this document is to be immediately returned to Joe Posey.
___________________
Signature
___________________
Name (typed or printed)
___________________
Date
This is a business plan. It does not imply an offering of securities.
Executive Summary
Urban Renewal and Ministry
Tarrant City Coffee
Menu
Market Comparisons
Avondale, Alabama
Downtown Birmingham, Alabama
Keys to Success
Risks
Company Summary
Company Ownership
Start Up Summary
History of Tarrant Coffee Shop
Market Analysis Summary
Market Segmentation
Marketing Strategy
Target Market Segment Strategy
Service Business Analysis
Competition and Buying Patterns
Strategy and Implementation Summary
Sales Strategy
Sales Forecast
Management Summary
Personnel Plan
Financial Plan
Important Assumptions
Biography of Joe Posey
TMI Productions
Go2Joes.com
Five Mile Creek Festival
Harvest Shirt Company
Executive Summary
URBAN RENEWAL AND MINISTRY
…ministry happens when you become an asset to the community.
From the book Achievement is my goal: the story of a great industrialist, Horace A. Moses, (founder of
Junior Achievement) who counted his success in terms of the opportunities he was able to provide for others. It is
our profound goal to build a successful business that at its core is designed to ignite the transformation of the area
th
in which it exists. From the book the 50 Anniversary Tarrant Golden Jubilee 1918-1968: to delve into the past is to
get a somewhat better understanding of the future. We may expect at least some history to repeat itself. “The
difficult we do immediately; the impossible we take a bit longer.” As an entrepreneur as well as a community of
faith our goal is to allow the business and philanthropic efforts to create a place not just for coffee and music, but
also be an asset to our renewed community.
Tarrant City Coffee
….in the historic downtown business district in Tarrant City, Alabama.
At first glance you may ask yourself why a coffee house in Tarrant City? Good question. It may help to
know that the location chosen once served coffee in the area for more than eighty years. The Tarrant Coffee
Shop originally opened as a breakfast and lunch favorite in 1920 by Hobart Mullins at 1112 Ford Avenue. In
1925 L.C. Walker purchased the coffee shop, and operated the restaurant until 1961. The two-story house was
converted in 1939 adding a front dining room and new kitchen area to the present structure, with a onebedroom apartment upstairs.
Street Car #22 stopped in front of the Tarrant Coffee Shop.
Tarrant Coffee Shoppe Menu circa 1920
T-Bone Steak-French Fries & Sliced Tomatoes $1.25
Two Eggs Fried or Boiled, Toast, Jelly & Coffee 42¢
Cheeseburger 30¢
Coffee 7¢
For many years the street car route 22 made its final stop at the Tarrant Coffee Shop and would then
reverse and return to Birmingham. Route 22 is still the number of the Max bus route with the BJCTA in
Birmingham today. There are stories of the local streetcar commute that began each morning and ended each
afternoon at the front doors of the coffee shop. There are stories of grandparents hearkening back to first
dates and loved ones meeting servicemen as they returned home from the war. Families would meet the men
and women returning to Tarrant City when the streetcar would bring them to the coffee shop. Most memories
are of people just having breakfast before starting the workday or perhaps a first date after football games at
the former Jefferson County High School. The memories are as rich as the heritage created by all of the people
who visited the original Tarrant Coffee Shop.
Tarrant Coffee Shop from the mid 70s until 1999.
The oldest photo found via the Birmingham tax assessor’s office in 1943.
We have decided to completely renovate the old structure to have the appeal and esthetics of the original
coffee shop. It is our goal to recreate the look of the original coffee shop and also merge with the new concept
of a coffee house and deli style eatery. We recovered an old photo of the building that had been taken in
1943. It has taken a few years but the coffee shop is beginning to resemble the original structure. The city of
Tarrant in conjunction with several building owners in the historic downtown area is hoping to renovate and
reopen several of the shops. Tarrant City Coffee will be the centerpiece of the new business area. We are
located less than a block from highway 79, which is one of the busiest roadways in Alabama.
The new direction of Tarrant City Coffee is to bring back to the city a great locally owned and operated
coffee spot but with so much more. The first facet of Tarrant City Coffee is of course coffee, but not just any
kind of coffee, Royal Cup Coffee. Royal Cup Coffee is located in Tarrant and is one of the oldest coffee brewers
in the southeast. We are partnering with Royal Cup to provide a rich tradition of the south's greatest coffees
as well as some world famous gourmet blends. The second revenue stream is a great new lunch time deli by
offering sandwiches, salads, soups, and much more all with a new and modern southern flare. A couple of
ideas that are in the works are a lunchtime deli and gourmet coffee bar open from 10:00 AM until 4:00 PM.
Our food menu will include great deli style sandwiches, salads, soups, pasties, bagels, and loaded baked
potatoes. We will also offer a wide variety of specially blended coffees. The coffee house will be equipped
with a small stage and supporting sound and lighting equipment provided by TMI Productions for special
events. Our lineup will include national, regional, as well as local artists. We will also have special events for all
ages and some special educational events as a part of the Urban Renewal project.
Menu
Coffees & Teas: 40 different variations of Cappuccino, Espresso, Flavored Coffee, House Brewed
Specials, Latte, Iced Cappuccino, Frozen Mocha, and Teas.
Pizzas: Hand crafted and made from scratch dough artisan style pizzas with your choice of
toppings.
Sandwiches: Subs, Wraps and Bagels filled with Philly Cheese Steak, Rueben, Club, Parmesan
Chicken, Classic Italian, Chicken, Roast Beef, Tuna Salad, and much more.
Soup & Salads: Homemade Chili, Chicken Chili, Loaded Potato, and several salad options.
Loaded Baked Potatoes
Desserts: Hershey’s Chocolate Cobbler, Peach Cobbler, Cinnamon Rolls, and Miffins.
Market Comparisons
Avondale, Alabama
For decades, the Avondale neighborhood in Birmingham, Alabama, was known for negative things—
mainly its crime, drug use, and prostitution. The approximately four block area was at about 25% occupancy just a
few years ago, estimates Elizabeth Barbaree-Tasker of REV Birmingham (formerly Main Street Birmingham), a local
economic development organization. Now Avondale is a thriving neighborhood with a 75% occupancy rate and a
slew of shops that bring in people from outside the area. Avondale’s turnaround can be traced back to three
things: a brewery, a park, and a contest.
Brothers Hunter and Coby Lake have been working to revitalize Avondale for years. "There was a lot of
undocumented crime in the area. We were able to work with the Birmingham police department to help combat a
lot of that crime, which made other entrepreneurs feel safe in the area, made it a more attractive place. That was
about four years ago," says Hunter. But it wasn’t enough.
The brothers, who used to renovate residential properties, bought two buildings across the street from each other
in Avondale. The pair turned one of the properties into the Avondale Brewing Company, which opened in October
2011 (the same month that the city completed a $3 million renovation in Avondale Park). The other became the
site of an experiment this past January—dubbed Occupy Avondale—where Coby and Hunter offered six months
free rent to a business that could increase foot traffic in the area.
The article in its entirety available here: http://www.fastcoexist.com/1680936/occupy-avondale-turning-a-downand-out-alabama-neighborhood-into-a-thriving-destination#7
Downtown Birmingham, Alabama
Long scarred as the site of brutal civil rights struggles and decades of industrial collapse, downtown
Birmingham, Ala., has struggled to attract new business or visitors, even from its own region.
But some recent efforts give the city a bit of hope.
The centrally located $25 million Railroad Park, 19 acres with lakes, an amphitheater and lots of green space,
opened three years ago and has become a symbol for reviving the downtown district. Not only do thousands of
tourists visit the park, but former city residents are also venturing downtown again after years of suburban life.
As evidence of continued growth, Regions Field, an 8,500-seat minor-league baseball stadium, opened in April just
south of Railroad Park, another downtown attraction for the city’s roster. Other noteworthy projects include a
heavily subsidized $70 million Westin Hotel and entertainment district in the city’s convention area, and a $7
million renovation of the Lyric, a former vaudeville theater nearly 100 years old and barely used since 1958.
The article in its entirety available here: http://www.nytimes.com/2013/08/07/realestate/commercial/a-return-todowntown-birmingham.html?pagewanted=all&_r=0
Keys to Success
•
•
•
•
•
Create an inviting and safe environment that promotes great family entertainment.
Provide an innovative atmosphere that will differentiate Tarrant City Coffee from other coffee
houses.
Establish a positive foundation for growth in the community.
Provide valuable products and services to the community at large.
Be able to reach a larger market outside of the Tarrant area.
Maintain a lever of integrity that will promote longevity and growth.
Set and meet goals for a better community.
•
•
•
•
•
•
Will potential growth come from outside of the area?
Is there enough interest in a music venue and coffee house to be successful in Tarrant?
Will the much needed revitalization make a difference?
Is it possible to change the local residential community?
Will the city of Tarrant change for the better or continue to decline?
Is this a long term successful project?
•
•
Risks
Company Summary
•
In 1999 Joe Posey purchased the Tarrant Coffee House. When the building was purchased in
1999 it was in very poor condition. There was 80 years of renovations and changes added to a
once beautiful structure. It has taken time to remove literally tons of décor from the inside and
outside of the building. There is a concrete floor under 3 layers of floor tile covered by
commercial grade carpet. Brick walls covered by plaster and then 2 layers of paneling. The ceiling
had 12" ceiling tile under a layer of drop ceiling. There were dividing walls and closets added that
made the actual restaurant much smaller. A metal façade from the outside front and the original
roof, that had layers of roofing tar, had been leaking for several years and had caused major
damage throughout the restaurant was removed. We also removed a 2-car garage and an
addition on the back with a walk-in cooler that was built on site in 1938.
•
Joe and Katie are originally from the Gardendale and Fultondale area, but in 1999 they found
themselves working in and around the Tarrant area. Once they purchased the old coffee shop
they realized that both of their parents attended the local high school. Their goal is to bring the
coffee house back to the Tarrant area.
Company Ownership
As referred to in the biography of Joe Posey, Joe is more than qualified to own and
operate all of the businesses presented in this plan. Tarrant City Coffee is the brick and mortar
establishment, TMI Productions is a tenant and provider of services, go2joes.com is the
marketing aspect of the business, Five Mile Creek Festival is the community outreach partner. All
will be owned and operated by Joe Posey.
Joe Posey, Katherine Posey, and staff will be taking care of all business and daily operations.
Start Up Summary
Building costs:
$4,750
$10,300
$4,000
$4,500
$3,500
$6,500
$10,250
$20,000
$7,250
$8,000
$12,250
$12,500
$3,500
$5,500
$6,700
$2,000
Roof Repairs
Metal Roofing, Hardware, Insulation, Gutters, and Down spouts.
Glass repair and door replacement
Windows and installing original doors at entrance and new kitchen door.
Exterior walls repairs and painting.
Upstairs Office Exterior and Insulation
Landscaping
Interior walls and doors, including upstairs dining room.
Restrooms new construction. (Does not include plumbing costs)
HVAC 2) 5 ton electric heat pumps, 2) gas furnaces.
All new duct and registers.
Plumbing, kitchen sinks, bathroom fixtures, drains, and venting.
Electrical, lighting fixtures, electrical supplies, exterior lighting.
Sound and lighting for stage area.
Security and phone systems.
Carpentry, stage area, ramp to second level, ceiling coverings.
Upstairs flooring and coffee bar.
Coffee Bar Finishing
Estimated construction costs $106,450
All new kitchen equipment.
$4,500
Sandwich Oven
$3,000
Ice Machine
$3,000
Sinks
$875
Panini Grill
$1,500
Convection Oven
$1,200
Steel Tables
$400
Microwave Oven
$4,300
Refrigerators
$5,400
Freezer
$4,000
Sandwich Prep Area
$8,000
Coffee Equipment
$4,000
Kitchen Supplies
$2,000
Coffee Supplies
$8,000
Booths and tables
$1,500
POS Equipment
$9,000
Signage
Food service equipment $56,675
Total construction cost $163,125
Paying off the building mortgage $33,000.
Start-up
Requirements
Start-up Expenses
Equipment & Fixtures
Renovations
Payoff of Building
Salaries
Utilities
Marketing
Supplies
Insurance
POS Equipment
6 months of Operating Expenses
Merchandise
$56,675
$106,450
$30,000
$12,000
$5,000
$10,000
$6,000
$8,000
$2,500
$51,140
$2,500
Total Start-up Expenses
$290,265
Total Requirements
$290,265
$290,000
$250,000
$175,000
$125,000
$100,000
$50,000
$25,000
$10,000
$0
Expenses
Assets
Investment
Loans
History
Tarrant Coffee Shop
Around 1920 Hobart Mullins opened a restaurant where the present Coffee House is located and
operated it for a few years. In 1925 this business was purchased by Mr. L. C. Walker who operated it for
several years. Later Mr. Barnett operated it for a few years. Mr. L. C. Walker purchased the business in
1951 and remained there to 1961. Mr. Marlow took over the Coffee House in 1961 and operated a short
time at this address.
Downtown Tarrant
The City of Tarrant , in Jefferson County, is located directly north of the Birmingham International
Airport and approximately five miles northeast of downtown Birmingham. Tarrant is located along
Highway 79, two miles north of interchange 128 of Intersection 20/59.
Downtown Tarrant is located along and east of Highway 79 in the southeastern "corner" of the city, just
north of the Inglenook community in Birmingham.
The major thoroughfares serving downtown Tarrant are Highway 79 (north-south) East Lake Boulevard
(east-west). Local major streets are Pinson Street, and Bethel Ave (Tarrant-Huffman Road). Local minor
streets serving the downtown are: Thomason, Sloan Wharton, Ford and Elizabeth Avenues (which run
northwest-southeast) and Jackson and Virginia Streets (which run northeast-southwest).
Market Analysis Summary
In the Tarrant area there are several types of eating establishments. There is everything from fast food,
pizza, Chinese to steam table style lunch cafes. But there is only one deli style eatery and nothing in the way of
coffee houses. Tarrant City Coffee will provide a much needed lunch style deli with great gourmet coffee.
There is nothing of its kind north of downtown Birmingham.
The only direct competition that the deli will have is a local franchise of a national sub style sandwich
shop. The coffee house will have no competition within twenty miles. All of the other food vending
competition is not directly in competition with Joe's Coffee House.
Marketing Strategy
The marketing strategy for Tarrant City Coffee will be a multiple faceted plan. The overall goal is to utilize
social media and word of mouth to grow our business. Approximately ninety days before the grand opening
we will begin radio advertising during morning and afternoon traffic reporting. This will provide a crossover
marketing campaign into several different target demographics. Also during the first six weeks of the grand
opening we are encouraging all that will to bring any memorabilia to share with us along with their favorite
stories of the old Tarrant Coffee Shop. There will be an ongoing advertising plan for Tarrant City Coffee but the
best advertising will be the reputation for great food, great coffee, and great people that will be delivered by
word of mouth.
Finally we plan on hosting several national, regional, and local artists at the newly renovated music venue.
Also we plan on bringing back the Five Mile Creek Festival located at the front doors of Tarrant City Coffee.
Market Analysis
Potential Customers
University Students
Office/Outside Tarrant
Seniors
Teenagers
Other
Total
2016
2017
2018
2019
2020
1440
5680
320
400
160
8000
2224.8
8775.6
494.4
618
247.2
12360
2291.4
9038.3
509.2
636.5
254.6
12730
2291.4
9038.3
509.2
636.5
254.6
12730
2291.4
9038.3
509.2
636.5
254.6
12730
Growth
18%
71%
4%
5%
2%
100%
Target Market Segment Strategy
The best way to describe Tarrant City Coffee’s target customer is divided into two basic groups.
The lunch customer is someone that is looking for a great lunch, for a good price, in a great place. That
might be a office worker, construction worker, store manager, police officer, college student, or senior
citizen. The coffee customer is a more select buyer. But Tarrant City Coffee offers more than just a great
cup of coffee. Our goal is to be the best coffee house that you have ever experienced. At the same time
we hope to offer a great lunch to the people in our area. So in reality the target customer is anyone who
loves food or a good cup of coffee.
Service Business Analysis
The retail cafe and coffee industry in Tarrant is in the start-up phase and is expecting rapid
growth of its life cycle. Many factors contribute to the large demand for good coffee and business
services in Tarrant. Due to competition, cafe owners must look for ways to differentiate their place of
business from others in order to achieve and maintain a competitive advantage. The fact that there are
not many coffee cafes established near Tarrant, presents Tarrant City Coffee with a chance to enter the
window of opportunity and enter into a profitable niche in the market.
Competition and Buying Patterns
The only direct competition that the Tarrant City Coffee will have is a local franchise of a
national sub style sandwich shop. The coffee house will have no competition with cafes within ten miles.
All of the other food vending competition is not directly in competition with Tarrant City Coffee.
Strategy and Implementation Summary
The first facet of marketing is to begin the renovation of the old Tarrant Coffee Shop and make it
known that this is just the beginning. We want to provide a platform for people to rally for the change
that is needed in the Tarrant community. It is our hope that this will ignite the other business and
building owners to follow suit.
The second phase is the opening of the all new Tarrant City Coffee. This new business can
provide employment for a few but a place of business that can reach far beyond the city limits of Tarrant
and give people a reason to visit our great town.
The third leg of our team is the addition of TMI Productions on site. TMI is going to host weekly
events in the coffee shop to allow the building to have a life after 5pm that isn’t dependent on the local
residents for survival.
Fourth are the go2joes.com live broadcasts to all over the world of national, regional, and local
artists live from Tarrant City Coffee. Go2joes.com will have live video of some of the nation’s greatest
artists in an acoustic and unplugged setting.
The Five Mile Creek Festival is the final phase of the project. It is our goal to bring back this great
festival to the front doors of Tarrant City Coffee and provide a community friendly event to assist in
providing some much needed positive energy in the area.
Sales Strategy
The sales strategy for Tarrant City Coffee will be in the line of various coffee items. Along with deli style
sandwiches, deserts and various merchandise via the online sales opportunities.
Sales Forecast
Sales forecast data is presented in the chart and table below.
Sales Forecast
2016
2017
2018
Food (based on average)
Specialty Drinks (based on average)
Coffee (based on average)
Baked Goods (based on average)
Total Unit Sales
8,000
3,840
3,840
400
16,080
12,360
5,760
5,760
1,000
24,880
12,730
5,760
5,760
1,000
25,250
Unit Prices
Food (based on average)
Specialty Drinks (based on average)
Coffee (based on average)
Baked Goods (based on average)
2016
$9.25
$3.50
$2.50
$2.25
2017
$9.47
$3.50
$2.50
$2.25
2018
$9.69
$3.50
$2.50
$2.25
Sales
Food (based on average)
Specialty Drinks (based on average)
Coffee (based on average)
Baked Goods (based on average)
Total Sales
$74,000
$13,440
$9,600
$900
$73,860
$117,049
$20,160
$14,400
$2,250
$116,619
$123,353
$20,160
$14,400
$2,250
$122,184
Direct Unit Costs
Food (based on average)
Specialty Drinks (based on average)
Coffee (based on average)
Baked Goods (based on average)
2016
$0.75
$0.70
$0.84
$0.61
2017
$0.75
$0.70
$0.84
$0.61
2018
$0.75
$0.70
$0.84
$0.61
Direct Cost of Sales
Food (based on average)
Specialty Drinks (based on average)
Coffee (based on average)
Baked Goods (based on average)
Subtotal Direct Cost of Sales
$6,000
$2,688
$3,226
$244
$12,158
$9,270
$4,320
$4,835
$610
$19,035
$9,548
$4,320
$4,835
$610
$19,313
Unit Sales
Personnel Plan
The staff will consist of three part-time employees working thirty hours a week at $10.55 per
hour. In addition, one full-time manager will be contracted to Katherine Posey. This simple structure
provides a great deal of flexibility and allows communication to disperse quickly and directly. Because of
these characteristics, there are few coordination problems seen at Tarrant City Coffee that are common
within larger organizational chains. This strategy will enable Tarrant City Coffee to react quickly to
changes in the market.
Personnel Plan
2016
2017
2018
$32,000
$14,422
$14,422
$9,611
$0
$0
$0
$32,000
$14,422
$14,422
$14,422
$0
$0
$0
Total People
$32,000
$14,422
$14,422
$0
$0
$0
$0
$0
3
4
4
Total Payroll
$60,844
$70,455
$75,266
Owner/Operator
Part-time 1
Part-time 2
Part-time 3
Part-time 4
Part-time 5
Part-time 6
Financial Plan
Sales: Tarrant City Coffee is basing their projected coffee and espresso sales on the financial snapshot
information provided to them by Starbucks Coffee Co. Internet sales were estimated by calculating the total
number of hours each terminal will be active each day and then generating a conservative estimate as to how
many hours will be purchased by consumers.
Cost of Goods Sold: The cost of goods sold for coffee-related products was determined by the "retail
profit analysis" we obtained from Starbucks Coffee Co. The cost of bakery items is 20% of the selling price.
Salaries Expense: The founder of Tarrant City Coffee, Joe Posey, will receive a salary of $12,000 for 2016,
$12,000 for 2017, $12,000 for year 2018. At the end of 2018 Joe Posey will receive an annual salary from
Tarrant City Coffee based on sales.
Payroll Expense: Tarrant City Coffee intends to hire three part-time employees at $10.55/hour and 1 full
time employee.
Marketing Expense: Tarrant City Coffee will allocate $10,000 for promotional expenses at the time of
start-up. These dollars will be used for advertising in radio, local newspapers and social media in order to build
consumer awareness.
Insurance Expense: Tarrant City Coffee has allocated $8,000 for insurance for the first year. As revenue
increases in the second and third year of business we intend to invest more money for additional insurance
coverage.
Legal and Consulting Fees: The cost of obtaining legal consultation in order to draw up the paper work
necessary for an LLC is $1,000 and a project $2,500 for additional Professional Fees.
Joe Posey Biography via Wikipedia.com
Joe Lunsford Posey (born May 11, 1967), is a Christian Entrepreneur and Concert Promoter from Birmingham,
Alabama, who has been instrumental in the Christian music industry since 1988. As a founding member of
Dragonslayer Productions and TMI Productions Joe was the first to bring live Christian music to the UAB Bartow
Arena and Visionland Theme Park.
Early life and education Joe was born in Birmingham, Alabama, on May 11, 1967, a son of Billy Ray Posey Sr. and
Betty Jo Ratliff Posey (Wicks). He has three brothers Billy Ray Posey Jr., Steve Posey, and Randy Posey. Betty and
the boys (Bill Jr, Steve, Joe, and Randy) were forced to move more than most due to an early divorce and no
financial support from his father. Joe attended nine different schools before graduating from Gardendale High
School, in Gardendale, Alabama. Due to the constant moving Joe and the brothers became more dependent on
each other and less involved in school, church, or community activities. Music became their one common interest.
Dragonslayer Productions (1987 - 1991) In 1987 Joe along with a few others began promoting Christian concerts in
the Birmingham area. Ruscha and Greg X. Volz was their first concert at the new UAB Arena on the campus of the
University of Alabama in Birmingham. The next few years they would promote concerts for Petra, Tim Minor,
Mylon & Broken Heart, DC Talk, Newsboys, White Heart, Legend Seven, Whitecross, Jacob's Trouble, Geoff Moore
& The Distance, Stryper, and Carman.
Dreamer Ministry (1990 - 1998) Psalms 126: 1-2. When the Lord restored the fortunes of Zion, we were like those
who dreamed. 2 Our mouths were filled with laughter, our tongues with songs of joy.
Joe began Dreamer Ministry in an effort to start a grassroots campaign in order to introduce new Christian artists
to mainstream music listeners. Dreamer was a way to expose great music that just happened to be created and
recorded by Christians. Dreamer took an MTV stage style set into churches and would host a Christian music night.
The event would conclude with a message of hope and invitation to accept Christ or request prayer for those in
attendance. With the integration of music with the internet Dreamer became less effective and was ended in 1998.
Mac & JJ Radio Show (1998 - 1999) Joe and Micheal Scott McKinney became the Mac & JJ Radio Show with Jeremy
(Doc) Adams. The Mac & JJ Show had a relatively short life. In the summer of 1998 Scott and Joe were approached
by a local radio station manager to put together a radio team. Mac (Scott McKinney) and JJ (Joe), along with Doc
began a nightly radio show comprised of 70% music and the rest homegrown comedy. The most successful
characters were Maynard (Price McKinney a regular on the show) a fictional redneck local folk hero known for
offbeat and colorful hip hop tunes, the fictional character Drakler (Rick Glaze who also was a regular on the show).
Who is a southern relative of Dracula that was known as the Vampire from Empire. Due to his severe tooth decay
he only had one fang and was forced to survive by killing stray dogs and chickens. The Mac & JJ show found instant
success on Z 92.5 fm in Birmingham, but the radio station itself would only last a couple of years. There were
constant but very true jokes about the radio station being based out of a single wide mobile home with no running
water and no restroom. That was probably the first indication that the radio station and all involved would be
short lived.
Mission Belize (1992 - 2000) Joe is a founding member of Mission Belize, an independent Christian mission team to
Belize, Central America. Mission Belize was the first organization to take the Campus Crusade for Christ Jesus Film
to Belize and is a vital part of church planting as well as providing medical supplies to those in need. The targeted
people group for Mission Belize is primarily those living on the agriculture plantations. In 1993 Joe also took the
Jesus film translated in French Creole to Haiti.
Three Mile Island Productions (2001 - Present) In 2001 Joe began a new production company to provide family
entertainment for Visionland Theme Park in Bessemer, Alabama. The first concert for Visionland was Christian
Music Weekend with Sonicflood, Bride, and Thousand Foot Krutch. Followed by the first Christian Music Festival at
the Theme Park with headliners 4 Him, Bob Carlisle, and Clay Crosse. Next TMI Productoins began providing family
entertainment for several festivals in the Birmingham area including Magnolia Festival in Gardendale, Founder's
Day Festival in Fultondale, Trussville Dog Daze, Five Mile Creek Festival, and the Butterbean Festival. The most
notable artists from the festivals are Phil Stacey from American Idol, Echoing Angels, For King & Country, The
Museum, Jess Meuse from American Idol, Rollin' In The Hay, 1 Girl Nation, and Ohio Avenue. TMI has also
promoted the 2010 Creation Music Festival Tour with Thousand Foot Krutch, Decyfer Down, and Ivoryline. Also the
AsOne Student Conference with DecemberRadio and Nine Lashes.
Joe is also accredited with assisting Nine Lashes with their signing to Tooth and Nail Records via Trevor McNevan of
Thousand Foot Krutch. Joe was instrumental in the development of Jessica Meuse by having Jess perform at seven
festivals. Jess would later become a top 4 finalist on American Idol - Season 13.
Personal Life Joe is married to Katherine Bagby Posey and they live in the Tarrant area with their 3 rescued dogs
from a Winn Dixie parking lot (Dazy, Maze, and Maggie) and 2 cats (June and Hisser).
TMI PRODUCTIONS
…Three Mile Island Productions will be located at 1112b Ford Avenue.
TMI Productions has been providing great family entertainment in the central Alabama area for fifteen
years. Joe Posey has worked in the music industry since 1987. We specialize in outdoor festivals and concert
production. Some of our previous and current clients include Gardendale’s Magnolia Festival, The Alabama
ButterBean Festival, Creation Festival Tour, Visionland Theme Park, Magic Moments, American Cancer Society,
Trussville Dog Daze Festival, and the Tarrant Five Mile Creek Festival. TMI will be renting the loft area above
Tarrant City Coffee and will provide all the sound, lighting, and entertainment for many of the local, regional, as
well as national artists.
…because music matters.
As the founder of TMI Productions as well as Dragonslayer Productions it has been my privilege to
discover and assist with several great artists that have gone on to be extremely successful. It is our goal to provide
a venue that can bring the next generation of music lovers to great new music. Each week we will broadcast live
via go2joes.com from Tarrant City Coffee.
Five Mile Creek Festival
...is coming back and better than ever.
From 2010 – 2013 TMI Productions created and operated the Five Mile Creek Festival in front of the old
Tarrant Coffee Shop building and the new Chief Hewitt Park located on Highway 79 in Tarrant, Alabama. In the four
years that we held the festival it became more and more obvious that the residents of Tarrant are simply not very
motivated to attend a local festival. It was at the conclusion of the 2013 festival that we made the decision to stop
hosting a festival for the residents and to focus on building something that would have a more broad appeal. As a
celebration of the newly renovated Tarrant City Coffee we will reconfigure the Five Mile Creek Festival and host
the annual event once again in the historic downtown Tarrant City.
…harvestshirt.com
Harvest Shirt Company is a joint venture with Tim Tidwell and Joe Posey. Harvest Shirt Company will
provide signature apparel for Tarrant City.ORG, Tarrant City Coffee, TMI Productions, go2joes.com, Five Mile Creek
Festival, and Harvest Shirt Company. We will have an area in Tarrant City Coffee to sale apparel and other
merchandise as well as providing online sales.