About startups: Indonesian coffee and chocolate

About startups:
Indonesian coffee and chocolate
Irvan Helmi
Co Founder, Director
of Anomali Coffee and Pipiltin Cocoa
For Astra – Jardines
Padma Hotel, Bandung 11 of May 2016
Source of cacao and coffee beans
for Pipiltin Cocoa & Anomali Coffee
•Gayo
Drop
peta
Indonesia
made
by
Anomali
ceritain
Pidie Jaya
3rd largest coffee and cacao producer
worldwide
Mandailing
Natal
Lampung
Cibeber
Bondowoso
Tabanan
Kayumas,
Kintamani
Jampit
Panceur
Awan
Rantekarua,
Miallo
Bajawa,
Manggarai,
Maumere
Ende
Lembah
Baliem,
Wamena
PT Kopi
Asli
Indonesia
Anomali Coffee
• Est. 2007 started 25 seats
• Production capacity 23
tons/month
• 40% vol. from Cafe
• 60% vol from HORECA
• 6 stores (Jakarta & Bali)
Pipiltin Cocoa
• Est. 2013
• Production capacity
18tons/month
• 10% vol for Cafe
• 90% vol for
– Retailer (Jakarta & Bali)
– HORECA
– Export
• 2 stores + 2 outlets
• Traceability example Jepara
Can
you
guess?
Traceability and environment
friendly practices bring sustainability
for farmers and nature.
Challenge: Market
Penetration
• Challenges
– Penetration: why should people consume these
Without Ad. budget
kind of foods/drinks
Stories to be told
Common mission for better future
Passion to be shared
Impacting live for people
Living the dream
Case #1: expansion of cafe business
during 2009
– Limit in capital
– Bargain position to get good spots on properties
(especially malls)
What we have:
1. Roasting machine
2. Growing demand on coffee beans
3. Coffee machine reseller
ANOMALI
COFFEE’S
CLIENTS
And many more …
Case #2: Selling single origin fine chocolate to people
who eats choclate 0,3kg percapita (compare to NZ
4,5kg percapita)
What we have (end of 2015):
1. Chocolate cafes (unstable sales, chocolate is
seasonal)
2. Small-scale production capacity (1 ton/month)
3. Network of retailer
4. Requests export to France, Singapore, New
Zealand, Vienna, Japan
Focus on macufacturing and distribution
Export plan to Vienna, Japan, New Zealand &
Australia
Pipiltin Cocoa’s Clients
A video about sustainable cacao bean source
from Tabanan Bali, Indonesia.
Enjoy.