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Export Industries Residential Environment Education Culture Coexistence The Tefen Model Industrial Development for Economic Independence Editing and writing: Debbie Simmons Design and production: studi[o]z www.studio-oz.co.il Photographs courtesy of: Asi Zack, Avraham Hai, Shai Adam and the Iscar archives Translation: Rubik Danieli Proofing and editing: Susan Spira Printing: Rahash Print Ltd. With special thanks to: Sir Martin Gilbert, Tim Sebastian, Erez Navon, Avraham Asheri, Tova Goren, Haia Weisel, the team at the Industrial Parks and the office of Mr. Wertheimer for their assistance and contributions. This book is based on "The Tefen Model, the Path of the Industrial Parks to Economic Independence" (in Hebrew), Tefen Enterprises Ltd., 2003. Unless otherwise indicated, all quotes featured in this book are the words of Stef Wertheimer. All rights reserved. © 2005 Tefen Enterprises Ltd., Tefen Industrial Park ISBN 965-90441-8-6 www.industrial-parks.co.il Introduction Opening Comments Stef Wertheimer - Founder of Iscar Ltd. and the Tefen Model Industrial Parks and Honorary Chairman of the IMC Group From Conflict to Industrial Development The Regional Challenge The Industrial Park Solution - A Brief History 5 5 7 7 15 The Tefen Model An Integral Approach to Economic Development Export Industries 25 Education Professional Training Industrial Entrepreneurship for Coexistence Educating the Industrialists of the Future 31 32 33 35 Residential Environment 37 Culture 43 Coexistence 53 A Success Story The Tefen Model in Practice About the Industrial Parks 57 The Results 61 Inside the Industrial Parks Tefen Industrial Park Tel Hai Industrial Park Omer Industrial Park Lavon Industrial Park 69 69 73 75 77 Current Developments Dalton Industrial Park Gebze Industrial Park, Turkey Nazareth Industrial Park 79 79 81 81 At the Planning Stage Rafah-Kerem Shalom Industrial Parks Aqabah Industrial Park, Jordan 83 83 83 An Expansion of the Model Industrial Development for Economic Independence 87 The Plan for Economic Development Centers in the Eastern Mediterranean Goals of the Plan The Program - Industrial Development of the “New Levant” Implementation of the Plan 97 97 98 103 In Conclusion – Opening a New Chapter A Vision for a New Reality 107 Visitors Book 109 Introduction “I must study politics and war so that my children may have the liberty to study industry and commerce. My children must study industry and commerce so that their children may have the prosperity to study art and literature.” John Adams, 1780, Second President of the United States 3 Tefen Industrial Park T H E T E F E N M O D E L - I N T R O D U C T I O N 4 Opening Comments Industrial Development as a Tool for Peace Stef Wertheimer Founder of Iscar Ltd. and the Tefen Model Industrial Parks and Honorary Chairman of the IMC Group I have often been asked what led me to formulate the Tefen Model. An honest response would be to say that underlying it all is the metaphysical concept of “survival” and my belief in the fundamental role of creativity and entrepreneurship in achieving economic independence. As a new immigrant growing up in the recently established State of Israel, my career path was shaped by the need to provide for my family and to play my part in the defense and in the building of my new country. A lack of local resources and opportunities led me to develop my own technological solutions and to set up a manufacturing company. As my business developed, limited local markets drove me to seek opportunities 5 overseas. Thus, my first venture, producing cutting tools, began in a small workshop and grew, over the years, into the multi-national market leader it is today. Our survival in this region depends, ultimately, on the resolution of current conflicts. Alongside the security issues there must, however, be a road map for economic development, for industrialization, for job creation and for export production. Only by increasing the income levels of all countries in the region, will we begin to reduce the immense friction of disparities between neighboring countries and between the Middle East and the developed nations. While the Middle East produces 60% of the world's oil, it manufactures just 2% of the world's goods. With high levels of unemployment in the Arab countries and a rapidly increasing young population, there is a desperate need to generate meaningful employment opportunities and the hope for a better future. For me, the term “Middle East” has no real meaning. Rather, I see two areas separated by their ownership of oil resources, whereby those of us without oil are the eastern T H E T E F E N M O D E L - I N T R O D U C T I O N Mediterranean countries that formed the old “Levant”. Among the “non-oil” countries are those that would choose to compete on world markets and seek economic independence such as Jordan, Turkey, Israel and, potentially, Lebanon and the Palestinian Authority. Successful advancement along this path can lead the countries of our region towards the creation of a thriving economy, towards a work ethic based on reason and responsibility and towards the achievement of peaceful coexistence between like-minded neighbors. Recent history in other regions of the world has shown that the deep-rooted conflicts of the past can be overcome by investing in the creation of a prosperous future. We can learn much from the success stories of European integration through the development of joint economic interests and of the achievement of economic prosperity through the development of export markets in countries such as Singapore, Ireland and South Korea. These models must be copied by those of us who choose economic and social freedom and peace those who embrace the goal of being part of the European economy and of the free world. The economic solution for the region is not emergency measures intended to alleviate poverty, but rather the creation of a middle class that will strive for economic independence and create a better future. Tefen Model Industrial Parks are recognized worldwide as a successful means for generating innovative export industries and promoting economic development. We are now seeking to expand the implementation of the Tefen Model infrastructure for industrial development in other forward-thinking countries in the region. Together with our friends and neighbors, we now pursue the construction of a dynamic industrial infrastructure for the “New Levant” that will contribute to economic independence and provide the basis for true peace in the Middle East. The assistance we require is in the form of industrial investment, educational programs and export orders. We, too, wish to be proud and free. OPENING COMMENTS 6 From Conflict to Industrial Development The Regional Challenge Today, poverty and strife in the Middle East fuel conflicts that influence the entire globe. Once a bustling economic region, the 280 million residents of the 22 countries defined as the Arab World now have the lowest per capita income growth in the world, with the exception of sub-Saharan Africa. Limited political freedom and the insular nature of these societies create and maintain an ever-increasing socio-economic and cultural divide between the Arab world and those countries that advocate democracy and strive for economic independence. “A booming industrial base provides more security than a military outpost.” In the non-oil, Muslim countries of the Arab world, annual GDP per capita ranges between 7 US $1,000-2,000, compared with over US $16,000 in Israel and US $24,000 in France. Growth in the Arab countries, expressed in GDP per capita, is also one of the lowest in the world. Figures suggest that a GDP per capital of US $6,600 and above marks the transgression point from societies fostering terrorism and violence to those aspiring to be integrated into the world economy. Whereas many developing regions can hope to double their GDP per capita in 10 years, at the current rates of growth, the average Arab citizen will require 140 years to double his or her income (Arab Human Development Report 2002, United Nations Publications). “The Arab world, alas, has been cursed with oil. For decades, too many Arab countries have opted to drill a sand dune for economic growth rather than drilling their own people - men and women - in order to tap their energy, creativity, intellect and entrepreneurship.” Thomas L. Friedman, the New York Times, 9th May 2004. T H E T E F E N M O D E L - I N T R O D U C T I O N GDP per Capita in Middle East Oil States is Far Higher than in Non-Oil States (US$) Countries with no market for their oil Oil States Non - Oil States 19,000 18,060 18,030 9,370 7,230 8,200 8 4,800 2,500 Qatar UAE Kuwait Bahrain Saudi Oman Arabia Iraq 1,750 1,530 1,750 1,000 460 Iran Lebanon Egypt Jordan Syria Yemen Source: Australian Department of Foreign Affairs & Trade, 2003, www.dfat.gov.au The Arab Human Development Report 2003 notes the damaging impact on the potential for development in the Middle East of excessive oil dependence, which can be seen to stifle innovation and production and to accelerate the emigration of educated professionals from the region. The dependence on oil and other export commodities provides little incentive to stimulate local investment and discourages broader international trade relationships, creating a resistance to the opening of Arab economies to the outside world. The resulting lack of exposure to foreign competition and excessive protection of local products in Arab markets slows the advancement of productivity and innovation in Arab economies. FROM CONFLICT TO INDUSTRIAL DEVELOPMENT Towards Integration with Europe FRANCE North Atlantic Ocean CROATIA ITALY BOSNIA Adriatic Sea 9 ALBANIA SPAIN TyrrhenianSea Mediterranean Sea ALGERIA MOROCCO GREECE TUNISIA “Figures suggest that a GDP per capita of US $6,600 and above marks the transgression point from societies fostering terrorism and Gulf of Sidra violence to those aspiring to be integrated in the world economy.” LIBYA T H E T E F E N M O D E L - I N T R O D U C T I O N GDP per Capita Around the Mediterranean Sea (in thousands US$) 24 21 16.5 16 14 12.5 11 US$ 6,600 5 5 1 1 1 1 SYRIA MOROCCO EGYPT WEST BANK & GAZA BOSNIA & HERZ. IRAQ 1.5 1.5 ALBANIA CYPRUS 2 JORDAN SYRIA 2 ALGERIA TURKEY CROATIA LEBANON SLOVANIA GREECE CYPRUS ISRAEL SPAIN ITALY FRANCE TURKEY 2 TUNISIA 2.5 Source: Australian Government Department of Foreign Affairs & Trade, 2004 (figures for 2002), www.dfat.gov.au LEBANON JORDAN ISRAEL EGYPT SAUDI ARABIA FROM CONFLICT TO INDUSTRIAL DEVELOPMENT 10 During the last G8 Summit in Egypt, the member nations resolved to tackle the issue of stability in the Middle East by working towards the economic-political reform of the Arab nations in the region. In light of the controversial American occupation of Iraq, the major challenge will be to assist the “development from within” of economies in the region, without direct involvement and interference on the part of Western nations. A model is needed to encourage local industrial and technological development, while opening Arab economies to international markets. 11 “We believe that conflict, no matter how heavily entrenched in history, can be defused by encouraging populations to shift the focus of their energies and resources to fighting the right battles - battles for global markets as a means of improving their quality of life and achieving economic independence. Success in this endeavor requires a dedication to industrial productivity and exports, through investments in entrepreneurial creativity and education for industry. In this way, it is possible to turn the national focus away from a preoccupation with local issues of conflict to the establishment of a foothold in the fast-changing global economy.” Today, twenty years after the construction of the first Industrial Park at Tefen and the construction of three additional Industrial Parks in the peripheral Galilee and Negev regions of Israel, it can be clearly stated that the Tefen Model provides a means for achieving economic development and the base for a peaceful and dignified way of life for local Arab T H E T E F E N M O D E L - I N T R O D U C T I O N Ground-breaking Ceremony, Gebze Indusrial Park, Turkey 2003 and Jewish populations. The expansion of the Model within Israel now extends beyond its borders, via the Palestinian Authority in the direction of Turkey and Jordan - creating new possibilities of peaceful coexistence, development and progress throughout the region. In Turkey, 25 dynamic industrial enterprises will begin operating later this year in an Industrial Park developed according to the Tefen Model. This joint initiative of Israeli-Turkish industrial development is built on the close cooperation of local industries and academic institutions in both countries, and has received commendations from both countries for the positive contribution the initiative has made to Israeli-Turkish relations. We propose that the Tefen Model can contribute to regional stability and to a lasting peace, and offer much-needed opportunities for those countries that seek to provide an honorable livelihood for their citizens, to develop economically and to prosper. FROM CONFLICT TO INDUSTRIAL DEVELOPMENT 12 13 Iscar Ltd., Tefen 2003 T H E T E F E N M O D E L - I N T R O D U C T I O N 14 FROM CONFLICT TO INDUSTRIAL DEVELOPMENT The Industrial Park Solution - A Brief History Atop a rocky hillside in the northern Galilee region of Israel, industrial workers each produce over $150,000 a year for export. Together they account for over 10 percent of Israel’s industrial exports and yearly sales of one and a half billion dollars. This is Tefen, populated by less than one percent of the Israeli population. Tefen is the site of the first model Industrial Park developed by the industrialist Stef Wertheimer, replicated at three other locations in Israel with four additional projects planned, both in Israel and overseas. At the outset, these projects promoted Stef Wertheimer's vision of the development of Israel towards a goal of economic independence and stability. Today, the model is expanding in pursuit of a broader vision for economic independence for Israel and her neighbors, regional stability and peace. Up until the mid-1980s, Tefen was a barren hilltop grazed by local goat herds. Today, the 15 scope of industrial exports manufactured at Tefen equals that of the entire Jerusalem area. The four Tefen Model Industrial Parks have, to date, given rise to more than 160 industrial enterprises, with export rates typically associated with industrial powerhouses such as the United States, Western Europe and Japan. Stef Wertheimer began his industrial career in the early 1950s when he started manufacturing hard-metal cutting tools and bits in a small workshop in his back yard. Iscar - Israel Carbide Iscar Ltd., Tefen, 2003 T H E T E F E N M O D E L - I N T R O D U C T I O N 16 The Tool Factory, Iscar Ltd., 1958 was established with just two employees including the founder himself. Within five years, Iscar was exporting precision carbide cutting tools to Europe and the United States. In 1982, the Iscar plant was the first to move to a remote location near Israel’s northern border - Tefen. At this time, having just completed a term as a member of the Israeli parliament, Stef Wertheimer returned to Tefen with the aim of assisting young entrepreneurs in setting up industrial initiatives that focus on export markets. In 1984, the Tefen Industrial Park was established alongside Iscar in the Tefen area. Today, Iscar is among the world’s three leading producers of hard-metal cutting tools, with 99 percent of production for export to the automobile, aviation and space, molds and electronics industries. At the beginning of 2004, sales at Iscar stood at one billion dollars, with Iscar Group factories and subsidiaries located in over 50 countries, employing thousands of workers around the world. The company headquarters are located in Tefen. THE INDUSTRIAL PARK SOLUTION Iscar and the neighboring Industrial Park share the same values, the same belief in entrepreneurship, in excellence and in seeking opportunities in the face of adversity. Although Iscar’s story is exceptional by any standard, many other successful enterprises have flourished in the Industrial Parks with Iscar’s inspiration, encouragement and support. When the success of the Tefen Industrial Park became apparent, three additional Industrial Parks followed, at Tel Hai and Lavon, in the northern region of the Galilee and in Omer, in the southern desert region of the Negev. Today, two additional parks are in the process of being developed in Israel, one in the Dalton region of the Galilee and the other in the Arab city of Nazareth. The Industrial Parks were established with the goal of creating a supportive, quality environment to nurture the development of export-orientated economic activity. All of the Parks are unique in Israel in that they integrate a high level of aesthetics and business services with art, culture and educational facilities of international standards. The Industrial 17 Park is a supportive business incubator that enables entrepreneurs, at the early stages of business development, to focus their efforts on their major concerns, namely the manufacture and marketing of their products. “The Tefen Industrial Park proves that even in a remote hilly location, devoid of industry, it is possible to develop advanced modern industries, equipped to compete successfully on world markets.” The Industrial Parks emerged from a holistic concept of economic development - the Tefen Model. The Model is based on the synergy of complementary factors of development: advanced export industry, education and technological training, cultural enrichment, high living standards for workers and their families, and peaceful coexistence. The simultaneous pursuit of all of the development factors provides a collective impact, far greater than the sum of individual initiatives. T H E T E F E N M O D E L - I N T R O D U C T I O N “The Industree” - For Economic Independence Poster commissioned by Stef Wertheimer and designed by Dan Reisinger The image represents Israel's development over the last 100 years towards economic independence. The first stage of development, represented by the base of the tree, is the Jewish agricultural settlement of Israel. The second stage, represented by the straight trunk of the tree, is security development and the wars and dangers the country has undergone. The third stage, represented by industrial wheels as the flowers on the upper boughs of the tree, is the stage of industrialization needed to achieve higher domestic production and achieve economic independence. The synergy generated by the Model sets the Industrial Parks apart from other industrial initiatives in Israel and abroad, through their creation of an entirely new type of industrialsocial-cultural entity. The model, which recognizes the importance of a sophisticated work environment together with the possibility of a high quality of life, has been exceptionally successful in attracting highly productive industries and a high-quality workforce to remote and developing areas. In the following chapters of this book, we present the Tefen Model and document its successful implementation. We then present plans for the expansion of the Model in other Eastern Mediterranean countries and for the industrial development of the “New Levant”. Our aim is to generate support for vocational and entrepreneurial training, investment for the creation of new jobs, and support for the development of export opportunities as a means to stem the ongoing unrest and violence in the region. THE INDUSTRIAL PARK SOLUTION 18 Company Focus - On Track Innovations (OTI) Ltd. www.otiglobal.com In 1990, Oded Bashan and a small team of up on its feet - which was crucial at that stage.” engineers approached Eitan Wertheimer and his The group founded On Track Innovations (OTI) father Stef with an innovative idea for an “electronic Ltd. in the Tefen Industrial Park in 1990 and purse” that would substitute cash for small registered their first patent by the end of that year. purchases, serve as a form of identification and The small team struggled for two years, doing provide a convenient means for petrol purchases. engineering work to fund their development and The start-up company was given a small space in barely drawing salaries. “One of our first applications the Tefen Industrial Park to pursue their development was for the Iscar automated warehouses at Tefen,” work. recalls Bashan. “I am a strong believer in the value of the Tefen 19 Towards the end of 1992, OTI began to sell smart Model,” confides Bashan, “especially in the card solutions to the Israeli kibbutz organizations, invaluable advantage the Industrial Parks provide which provided the company with an ideal “closed for young innovative companies. The Park campus” environment in which to apply and develop management was a big help assisting us with its products. Now feeling ready to stand on their various bureaucratic issues and was very patient own feet, the company chose to leave the protective with the irregular cash flow of our new company. environs of the Industrial Park and build their own The administration and infrastructure services facility in the vicinity of the Machanaim domestic provided by the Park allowed us to dedicate our airfield in the Upper Galilee region. attention to the difficult task of getting the company OTI facilites in the Zahar industrial zone, Oded Bashan opens NASDAQ trading T H E T E F E N M O D E L - I N T R O D U C T I O N 20 OTI products From the outset, the company invested in the markets and a publicly traded company on the creation of a high-quality work environment. NASDAQ and Frankfurt stock exchanges. Oded “I learned first hand from our development period Bashan, Chairman, President and C.E.O. of OTI in the Tefen Industrial Park, that a comfortable and now heads a team of 205 employees worldwide attractive work environment contributes directly to with annual sales of $20 million, 95% of which are productivity and to a positive work atmosphere,” for export. Some 90 employees, mostly engineers, confides Bashan proudly. “We applied here what are employed at the OTI headquarters and research we learned in Tefen. Our investments in the and development facility in Israel; whereby sales aesthetics of our surroundings have been a and marketing subsidiaries are located in Europe, worthwhile investment with fast returns.” South Africa and the United States; and Today OTI is a leading provider of contactless smart card solutions to a wide variety of global manufacturing and testing facilities have been established in Israel, Germany and the US. The Tefen Model A n Integr al Approach to Economic Dev elopment “The rehabilitation of an injured economy can be achieved only through the direct support of industry, trade and education and the establishment of a stable infrastructure essential for their efficient functioning.” Stef Wertheimer The Tefen Model for industrial development presents an integral approach for changing the reality of a region. Based on encouraging export industries through the development of Industrial Parks, the model generates a range of complementary programs and activities in five key areas, which together provide a support system for stable and sustainable economic and community development. Industrial innovation and growth rely on the generation of entrepreneurial initiative and the availability of quality labor. The ability to attract and sustain a quality workforce requires the provision of a desirable quality of life and educational and cultural resources. A stable base for economic development, whether regional or on a national scale, must employ all sectors of society and provide them with equal opportunities for economic advancement. With a simultaneous focus on the development of export industry, technological and entrepreneurial education, cultural initiatives, quality residential environments and a sound multi-cultural economic base, the Tefen Model offers the hope of prosperous stability for Israel and 23 her neighbors. Iscar Ltd., Tefen T H E T E F E N M O D E L - A N I N T E G R A L A P P R O A C H 24 3BY Ltd., Tefen Industrial Park Export Industries The Key to Economic Independence A flourishing industrial sector is a primary need of any country seeking to advance its economy. The creation of support infrastructure to encourage the development of export industries should be a top priority for any nation pursuing this goal. The development of export industries furthers development not only through its impact on the economy from the increased foreign income, but also through its role of building bridges of mutual knowledge, creative interaction and exchange between trading partners. The relationships developed through trade can bring us closer to our neighbors and to the other western countries. “Industry is important, but export industries are of crucial importance. A nation’s economic independence depends on export industries and on its ability to compete and succeed in the highest league of the world economy.” The foundation of any development process towards economic independence is 25 entrepreneurial initiative and the productive employment it creates, whereby energies are invested in the search for creative solutions rather than in dwelling on problems. Such creative initiatives are the source of industry and of the drive for the development of export markets. A healthy export industry creates jobs, attracts local and foreign investment and encourages residential development. Industrial entrepreneurship for export markets is the cornerstone of the Tefen Industrial Park Model. Regional growth is achieved through the development of industry and exports, whereby successful entrepreneurs not only create jobs, but also tap extensive international markets with a potential for long-term growth. The Tefen Model Industrial Parks were created with the purpose of supporting the development of industrial entrepreneurship in the periphery of Israel. With a distinct focus on attracting and encouraging export industries, the Model seeks to develop long-term solutions for economic growth on both local and national levels. T H E T E F E N M O D E L - A N I N T E G R A L A P P R O A C H 26 DCD Line Ltd., Tefen Industial Park A wide range of activities focused in and around the Industrial Parks serves to both attract and support industrial entrepreneurship. With the multi-pronged approach set out in the Tefen Model, a package of support services and wide-ranging educational, cultural and residential projects creates a development dynamic to generate and sustain regional growth. At the heart of this dynamic are motivated people who wish to produce better products and to sell them all over the world. EXPORT INDUSTRIES 27 B.A. Electronics Ltd., Tefen Industrial Park T H E T E F E N M O D E L - A N I N T E G R A L A P P R O A C H 28 Techjet Ltd., Tefen EXPORT INDUSTRIES Company Focus- Ethrog Biotechnologies Ltd. www.invitrogen.com The initial business idea of Ethrog Biotechnologies of the area, close to Kibbutz S’de Nechemia where Ltd. was to develop frozen cow embryos for export I grew up,” explains Uri Yogev, General Manager to dairy farms throughout the world. While working and co-founder of the company. on the research and development of their business Located in Priority Development Area A, the idea, the company made an innovative discovery location offered the start-up company government - disposable cassettes for the separation of DNA incentives for investment in industry, together with molecules, “E-Gel”. the lower rental costs of the space in Tel Hai In the crucial race to identify the complete map 29 and the competitive costs of suppliers and of human genes, this innovative patented product sub-contractors in the region, as compared with allows for a faster, safer and more efficient the center of the country. “There was no other research process, reducing a time-consuming place like the Tel Hai Industrial Park in the region,” and risky research process into one simple and continues Yogev, "the advantages provided by the convenient step. Park were important for a start-up company like ours, seeking to grow and sell ourselves to potential Four years after the establishment of the company clients and investors. in 1993, Ethrog decided to set up a production “The attractive environment and the image of plant and began looking for a suitable location. The company chose to establish the plant in the the Park definitely helped us present ourselves Tel Hai Industrial Park in the Upper Galilee region. successfully to investors. The flexibility and “Our location decision for the production plant was understanding of the management of the Park based on cost considerations and the convenience were also very important to us. Our company has Uri Yogev, Ethrog products T H E T E F E N M O D E L - A N I N T E G R A L A P P R O A C H 30 Ethrog product for HT protein analysis tripled in size since establishing the production In 2000, Ethrog Biotechnologies Ltd. was plant in the Tel Hai Industrial Park, and the acquired by the Invitrogen Corporation. Based in services and modular buildings in the Park have California USA, Invitrogen employs 2,500 workers provided a very comfortable and convenient and has annual sales of some $650 million. Ethrog environment throughout our growth.” Ltd., now a wholly-owned subsidiary of the The company also benefited from the close corporation, employs 25 workers in the Tel Hai proximity of the Park to the neighboring Tel Hai production facility and 15 in the management and College. “The recruitment of graduates in our field research and development offices in the Ness- was very effective here,” remarks Yogev, “for both Ziona Science Park in the center of the country. technical and academic staff. The quality of life in In light of the commercial success of Ethrog’s new this area of the country also makes it an attractive product lines for DNA and HT protein analysis, the residential option. Once people find fulfilling work company is now considering expanding its here, they become very loyal to the area and worker production facilities in Tel Hai. turnover is much lower than in other areas of the country.” Education An Essential Part of Industry Education is an essential element of the Tefen model. High-quality technological education is crucial in order to generate a skilled and professional workforce for industry. The future of a nation’s industrial sector and the dynamism of its economy depend greatly on the preparation received by younger generations to educate and encourage them to develop entrepreneurial enterprises and to invest in a career in industry. In contrast to many Middle Eastern countries, the State of Israel has no oil. Indeed, a lack of natural resources has driven the Israeli economy to seek a foundation in export industries, whereby Israeli industry must compete for a place in the world market alongside the developed and industrialized countries. To ensure economic growth and the development of a healthy dynamic economy, Israel and other nations aspiring to this aim must invest in technological and professional education today in order to guarantee future generations of industrial development. The Tefen Model plays an active role in promoting technological education, educating 31 potential entrepreneurs and attracting young people to the concept of industry as a creative, challenging and enriching environment for personal development. Participants in Industrial Park education programs T H E T E F E N M O D E L - A N I N T E G R A L A P P R O A C H Professional Training A Primary Tool for Fighting Unemployment In order to achieve and maintain a competitive edge on world markets, substantial resources must be invested in the professional training of youth and adults and in adapting educational materials to the changing needs of the economy. Long-term planning is required to ensure that study and training programs at all levels correspond to market needs, with a focus on practical workplace experience provied by willing employers and matriculation systems that focus on industry-oriented courses. Since its inception and long before the first stone was ever laid in the Tefen Industrial Park, the Tefen Model has focused on educational activities. In 1964, in cooperation with the Ministry of Labor, Stef Wertheimer initiated the establishment of the “Zur” industrial school in Nahariya, in north Israel. The school provided technological education for youths, many of whom had dropped out of the ordinary educational frameworks. To this day, many of the school’s graduates are workers and managers at Iscar and other industries in the region. The Industrial Parks implement a series of educational programs to support industrial development and growth. The Zur College was established in the Tefen Industrial Park in 1994 to train mechanical engineers in the fields of plastics and “mechatronics”, together with entrepreneurship and management. In 1999, the college was closed and the Zur Training Center opened in the Lavon Industrial Park to provide entrepreneurial and professional industrial training, including computerized CNC courses for local minority populations in cooperation with the Ministry of Industry, Trade and Labor. EDUCATION 32 Industrial Entrepreneurship for Coexistence One of the Model’s assumptions is that entrepreneurship is the life-breath of progress. The Tefen Model is, therefore, based on identifying and locating entrepreneurs, extending to them the necessary support, knowledge, guidance and connections, and providing them with an environment conducive to growth. “The promotion of entrepreneurship is the most worthwhile means of economic development. It empowers one of the greatest and inexhaustible resources - human potential.” The Industrial Parks have a long history of encouraging and supporting industrial 33 entrepreneurship. A special course has been developed, in cooperation with the Tel Aviv University, with the express purpose of assisting potential industrial entrepreneurs. Run by the Zur Training Centre in the Lavon Industrial Park, the course provides Jewish and Arab entrepreneurs from all over the country with the opportunity to advance their business ideas in the framework of a highly intensive and stimulating residential program - “the Arab-Jewish Entrepreneurship Course”. Course graduates are offered further assistance from professional supervisors for the completion and implementation of their business plans. When their business projects reach the start-up stage, interested course graduates are invited to join one of the Industrial Parks, where they can continue to receive support from the range of Park services and infrastructure, including consultation with veteran entrepreneurs and the Industrial Park management. The course pursues the goal of preparing fresh new forces to contribute to the dynamic cycle of entrepreneurial endeavor, so much needed by the economy. With an active focus T H E T E F E N M O D E L - A N I N T E G R A L A P P R O A C H 34 Students from the Arab-Jewish Entrepreneurship Course, Lavon Industrial Park, 2004 on recruiting an equal balance of Arab and Jewish participants to the course, the ground is prepared for the development of economic cooperation and partnerships involving all sectors of Israeli society. “How do you locate entrepreneurs? You look for those people who have both the drive to be independent as well as the patience and stubbornness to do so.” EDUCATION Educating the Industrialists of the Future The Tefen Model seeks to attract young people to the idea of a career in industry by focusing on the creative and challenging aspects of manufacturing, while showing them how attractive and aesthetic an industrial environment can be. The Industrial Parks focus on a range of educational and cultural activities intended to draw the local community into the heart of industry, while placing industry in the heart of the community. At the heart of the Tefen Industrial Park is the site of an experimental regional school, which has added unique industrial content to its study programs. Some 500 children from local communities are currently in attendance at the school, which ranges from kindergarten to high-school level. 35 “The younger generation must return to industry, to manufacturing. The region’s leaders must take action and make export industries their top priority. Our fate demands it.” Specialized study programs have been developed by teams of professionals in the education departments of the Industrial Parks to provide children of all ages with a basic foundation in the concepts of industry and art and in the synergy between production and creativity. Programs are tailored to the needs of individual groups to provide maximum, direct exposure to entrepreneurship, creativity and technology. The Industrial Parks work with schools and educational organizations nationwide to develop and expand the extent of knowledge in technological and industrial fields, while fully employing the wealth of T H E T E F E N M O D E L - A N I N T E G R A L A P P R O A C H 36 Students in the Computerized CNC Course, Lavon Industrial Park resources available in the Industrial Parks. Groups participate in facilitated activities in the Parks’ art galleries, sculpture gardens and industrial facilities, where some see manufacturing industry and its surroundings for the very first time. The Industrial Parks have adopted the development of young entrepreneurs as a pet project, hosting a wide range of activities. The Parks cooperate with local groups of young entrepreneurs, whereby the Omer Industrial Park sponsors the local branch of the international “Young Entrepreneurs” program. EDUCATION Residential Environment The Worker’s Quality of Life as a Point of Departure The quality of life provided in well-planned, desirable residential areas is a key factor in the synergy that drives the Tefen Model. High-quality residential environments in the vicinity of the Industrial Parks play a significant role in the model’s success in attracting and maintaining a high-level workforce in outlying areas. Many attempts to attract industrial development to the periphery fail to generate a significant impact on the local economy, creating only low-paid jobs, while management functions remain in the central areas of the country. By providing a high-quality alternative to urban life, the Tefen Model has succeeded in attracting business people and professionals from central locations as well as Israelis returning from overseas, to develop their livelihoods and their families in the localities of the Industrial Parks. The Industrial Parks are located alongside some of the highest quality residential environments in the country, encouraging industrialists and populations of a higher socio-economic level not only to invest in local industry, but in the social and cultural development of the region. Local residents live and work in a flourishing environment in which they are partners in a 37 shared endeavor, producing high-quality products efficiently in a place in which they love to live and work. A first-time visitor to the Industrial Parks is immediately impressed by the exceptional environmental standards: by the spacious lawns surrounded by flowerbeds and the extensive Kfar Vradim, Omer Industrial Park, home designs for the Lavon Village community T H E T E F E N M O D E L - A N I N T E G R A L A P P R O A C H collection of sculptures and other works of art. It is sometimes surprising to be reminded that this clean, harmonious and aesthetic expanse is a hotbed of industrial development and innovation. “Quality of life for every worker is no cliché. It is a vital need for the development of a country that seeks economic independence.” The Tefen Model works on the assumption that the source of success lies with people. The constant advancement of the workers’ quality of life is yet another crucial element contributing to the synergy at the heart of the model. The dining halls, cafeterias, art exhibitions and well-tended open spaces make the Industrial Parks much more than just workplaces, but flourishing regional centers of life and activity. High-quality residential areas such as Kfar Vradim and Lavon, situated in the vicinity of the Industrial Parks, have successfully attracted high-quality manpower to Israel’s peripheral regions. In keeping with the same conception, the Tel Hai Industrial Park was established adjacent to Kibbutz Kfar Giladi, and the Omer Industrial Park next to Omer, an exclusive residential suburb of Beersheba. RESIDENTIAL ENVIRONMENT 38