- IMAGE Expo

Transcription

- IMAGE Expo
3rd edition
(877) 219-3976
theimageexpo.com
NEW CLASSES ADDED DAILY
Featuring
IMAGE
IMAGEspa
International
te natio
Conference Management, Inc
Tabatha Coffey
The BEST
in Beauty!
Michael O’Rourke
Get 1 CE
Credit For
Attending
$15 charge at
Bozzie Booth
2015
SHOW
Preview
Guide
s
a
l
l
a
D
SUNDAY, NOVEMBER 15
9:00am - 6:00pm
MONDAY, NOVEMBER 16
9:00am - 4:00pm
Kay Bailey Hutchison Convention Center Hall D
650 S Griffin St, Dallas, TX 75202
Beauty Professionals &
C osmetology Students Only
03
05
09
10
13
15
MAIN STAGE
HAIR
HAIR COLOR
EXTENSIONS AND WEAVES
MULTICULTURAL
BUSINESS
Hands-On Workshops
WORKSHOPS ARE PRICED
SEPARATELY AND ARE LIMITED
BY THE NUMBER OF SEATS IN
THE ROOM.
November 15th,
Sunday
17
18
19
20
21
22
BARBER COMPETITION
BARBER
NAILS
HANDS-ON
CONTINUED EDUCATION
PARKING,DRIVING & HOTEL
IMAGE
IMAGEspa
International
te natio
Conference Management, Inc
receive complimentary admission
to image spa with the purchase
of your show ticket.
9am - 6pm
November 16th,
Monday
9am - 4pm
Kay Bailey Hutchison
Convention Center
Hall D
650 S Griffin St, Dallas, TX 75202
Sept 1 - Sept 30 $45
Oct 1 - Nov 14 $50
Show Day Rate $75
Sept 1 - Sept 30 $35
Oct 1 - Nov 14 $40
Show Day Rate $50
REGISTRATION INCLUDES ACCESS TO
EDUCATIONAL CLASSES, ENTRANCE TO THE EXHIBIT
HALL AND MAIN STAGE PRESENTATIONS.
main stage
SUNDAY
SUNDAY
MONDAY
MONDAY
South African born and Los Angeles
based, celebrity stylist Michael O’Rourke
is one of the only true remaining iconic
hairdressers in the professional beauty
industry. Michael has been inspiring
hairdressers for years in salons, on platform
and at his world famous INSTITUTE OF
COURAGE.
4:00PM - 5:00PM
2:20PM - 3:00PM
12:20PM - 1:00PM
Michael
o’rourke
SUNDAY
3:00PM - 3:40PM
2:00PM - 2:40PM
hattori
hanzo
Justin Thomas, “the prodigy”, is platform
artist and international artistic director
for Hattori
Hanzo
Shears. Justin is
progressively changing our industry with his
unmatched style and aggression to bend
the fundamental rules of hairdressing. In
his class you will be challenged to open
your mind and explore your own natural
talents and be uplifted to regain your
Michael was recently awarded the NAHA inspiration as a true hairdresser.
(North American Hairdressing Awards)
lifetime achievement award for his Together we will discover the true meaning
contributions to the professional beauty why we entered this industry by not
industry over the last 50 years. Michael is learning HOW to cut hair, but by learning
known best for his ROCKSTAR style, world WHY we do. This is the why behind the
famous cutting system, and his BIG heart. how. Justin has been educated, trained,
and collaborated with some of the
Having previously created and then sold biggest names in the industry from Beverly
Big Sexy Hair, Michael waited out his non- Hills to New York and San Francisco.
compete and is now back on the scene
with the latest creation in professional Hattori Hanzo Shears are used by many
styling products: ROCK YOUR HAIR.
of the top stylist in world. Whether it’s
the cover of Vogue, New York Fashion
Michael’s vision behind Rock Your Hair is week, or Back Stage on Broadway you
to do more than inspire women to wear will find our shears going to work, making
Rockin’ BIG BOLD HAIR, he wants to give the world we live in a more beautiful
back. A portion of all Rock Your Hair sales place. hattorihanzoshears.com In 2010,
go towards supporting shelters for abused Hattori Hanzo Shears launched a nonand battered women and helping them profit organization which rallies hair
to start their lives again.
stylists around the country to support
the training of women in the art &
science of hairdressing as an alternative
to prostitution and human trafficking.
supportthetrade.org
Tabatha
coffey
In addition to Tabatha Coffey’s job
of saving troubled businesses as star
of Bravo’s hit series, Tabatha Takes
Over, she is also busy being an author
and entrepreneur. Known for her nononsense approach and savvy business
expertise, Coffey has been widely
credited for her ability to help strugging
businesses and transform people’s lives.
She draws on her own life experiences
to offer straightforward advice and the
empowering message of inner beauty
and strength. Her television show,
speaking appearances, and books
inspire men and women around the
world to take charge of their lives, their
businesses, and their futures.
Outside of Tabatha Takes Over, Tabatha
has expanded her television presense
to incude a recurring guest co-hosting
role on the CBS daytime series, The
Talk. She has shone on the red carpet
as Award Show Correspondent for
TV Guide Channel at the Academy
Awards and has appeared as an expert
on Fashion Wrap to critique red carpet
looks for the Grammy Awards and the
Academy Awards. seeking to balance
their family lives with their careers.
main stage
MONDAY
1:20PM - 2:00PM
SUNDAY
SUNDAY
1:00PM - 1:40PM
12:00PM - 12:40PM
MONDAY
11:20AM - 12:00PM
Regis &
matrix
Regis and Matrix are an unbeatable
combination…Regis Artistic Director
Marlena Isbell and Matrix Artistic Educator
Julia Gillihan will light up the Main Stage
with their take on this year’s hottest
color trends, cutting techniques and the
latest Styling products from Matrix and
DESIGNLINE.
At Regis we believe style and beauty
serve to enhance your own unique
journey. Our stylists are supported by the
industry’s best education with ongoing
training in the most current trends and
techniques. Equipped with knowledge,
skills and some of the best professional
hair careproducts available, including
DESIGNLINE and Biolage.
Matrix is committed to serving each and
every community salon and empowering
stylists to create positive change for their
clients and the world around them.
Through inspiration and innovation,
Matrix supports every salon professional
to achieve their dreams and IMAGINE
ALL THEY CAN BE.
supercuts
raul
martez
Supercuts National Artistic Directors Julie
Soukup and Michael McGraw bring
to you the latest trends in men’s styles
delivered to you only at Supercuts!
At 16 years of age, Raul Martez launched
his career in San Juan, Puerto Rico, and
within two years became an awardwinning hair designer, including three
years as Master Educator for John Paul
If you’ve got a passion for style, along with Mitchell System.
an eye for detail, Supercuts is the place
for you. With a friendly, upbeat focus, we A native New Yorker, Raul’s first expousure
provide the opportunity and flexibility you to haircutting was his father’s barber
need for professional growth.
shop, where he began learning the trade
at the age of seven.
Whether you’re just starting out, looking
for a change, or making a come-back, Developing a passion for innovation,
Supercuts offers the tools, training, and Raul’s dedication to the art of hair design
customer volume to fast-track your quickly became evident.
career. At Supercuts, we pride ourselves
on a positive atmosphere where His travels to Central and South America
teamwork sets the tone so you can do have impacted some of these countries’
your best work – no matter the role.
leading hair designers.
Ongoing training and education are a The foundation of Raul’s success is based
major focus at Supercuts – and we pay on one philosophy: “BE THE BEST!”
our stylists to attend. That’s why they’re
among the most skilled and confident in “I believe one must be a student for life”
the industry. In-salon seminars, live-model
practice, renowned artistic directors
and award-winning videos help you stay
current on the latest trends in cuts, styles,
color, waxing, client communication,
and more. Not only are Supercuts stylists
fully trained through our exclusive Hair
Stylist Academy, they are recertified
every year.
HAIR
*all classes are complimentary unless otherwise indicated
TEXTURE ALTERATION
Sunday : 2:00PM - 3:30PM
Everything old is new again! The new millennium brought old school hair
trends back.... such as the afro, braids, and pressing natural hair straight.
The old trends, however, can be achieved using new and improved
methods. Join Chris as he shares new tricks for old school
trends. Learn everything from elongating overly curly hair to a wavy
smooth pattern without shrinkage, or transforming overly curly hair to
weightless, frizz free straight hair (all without damage or excessive flat
ironing) while simultaneously rebuilding the hair. Yes it can be done! This is
a class you don’t want to miss for success in 2015 and beyond!!!
•
•
•
•
•
•
•
•
Understand why client wants to be natural
Understand what the desire look of curls are
Full consultation
Product ingredient knowledge
Tool knowledge
Step by step instructions on elongating curly hair
Step by step instructions on smoothing natural hair
Tips of straightening natural hair
SILK BLOWOUT
Sunday : 10:00AM - 11:30AM
Monday : 2:00PM - 3:30PM
Do you have clients who suffer from dry,
frizzy, damaged, or curly hair? Is your client
natural and want to go from silky straight
to curly every week? Are you frustrated
because you can’t seem to figure out the
difference between Dominican blowouts,
Keratin smoothing treatments, and how
to flat iron the hair each week without
damage? Clients often want whatever
they see and expect you to deliver
damage and chemical free results. This
class will teach you how to create the
fabulous blowout look without extra heat
damage, pointless roller setting or several
flat iron passes. You will be able to give
your clients beautiful, natural hair with lots
of movement. As a bonus, students will also
learn how to rebuild damaged hair while
providing the blowout without additional
steps or using deep conditioners under the
dryer.
Presentations by:
CHRIS NOBLE
PATTERN CUTTING
Monday : 10:00AM - 11:30AM
STRAIGHT & NATURAL
Sunday : 4:00PM - 5:30PM
In every haircut, there is a pattern to
follow, but in order to follow the pattern
you must first understand the terminology
of hair cutting. This class will first break
down hair cutting basis from positioning,
notching, sectioning, and degrees. Once
complete, Chris will demonstrate how all
terminology works together to complete
any perfect haircut. Let’s make a pattern!
Silky straight African American hair is the
hottest trend now. At this point stylist have
to give there client what they desire, which
is the relaxer look without the relaxer. In
order to achieve this goal successfully
You have to understand the hair internally
and out, product ingredient knowledge,
and tool knowledge. After this intensive
informational class you will be able to
decide what’s best for your clients straight
and natural hair.
• Identify how patterns are made in hair
cut designs
• Review haircutting vocabulary
• Understand which tools is used in which
pattern
• Understand the different haircutting
degrees
• Demo haircuts using patterns
• Define what a blow out really is
• Explain the difference between blow
out, Dominican blow out, Brazilian blow
out, silk press
• Review hair types and textures
• Review product knowledge
• Unveil how to repair damage hair
during the blowout process
• Demonstrate and explain blow out
process steps
• Tips to create silky hair
• Discuss tools needed
• Retail discussion
IMAGE is EVERYTHING
5
• Understand why client wants to be straight and natural
• Understand who your competition is in the industry “Dominicans” and why
• Full consultation
• Product ingredient knowledge
• Tool knowledge
• Step by step instructions on smoothing natural hair
• Tips of straightening natural hair
HAIR
*all classes are complimentary unless otherwise indicated
SHEAROLOGY
Sunday : 12:30PM - 2:00PM
Monday : 12:30PM - 2:00PM
How much do you know about your main
tool of your business? Learn about your
shears from internationally renowned
scissor expert and champion winning
shear sharpener, Bonnie Megowan. This
class will answer some of the following
questions:
1.
What is your cutting personality? Are
you a lion, an eagle or gorilla? How does
this affect your shear selection?
2.
What is the best length of shears for
your hand? Find out.
3.
How can you maintain and repair
your shears with simple tools you have on
hand?
4.
Why are there so many different
handle styles, steels, colors and variety of
specialty shears and how are they used?
Presentation by:
BONNIE MEGOWAN
INTRODUCTION TO TRICHOLOGY
Sunday : 10:00AM - 11:30AM
DERMATOLOGY OR TRICHOLOGY...WHICH
PROFESSION SHOULD ADDRESS HAIRLOSS
Sunday : 2:30PM - 4:00PM
As a certified Trichologist, join Rodney to
Monday : 10:00AM - 11:30AM
identify the many types of alopecia and
what options are available for your clients Hairloss affects 50 to 80 million Americans
that are suffering with these conditions. in the United States, which translate to 1
Come learn how you can become in 4 clients. These people are seeking help
a certified trichologist with our new but don’t know where to turn for answers.
certification program.
Traditionally, dermatology has addressed
If you have clients that suffer with the this issue, but this class will equip you with
following disorders, then this class is for you. the knowledge to prepare you to include
This presentation will help you, the stylist, this service in your salon.
understand hair and scalp disorders.
Being a hairloss provider will increase your
• HairBreakage
profit margin as well as the confidence of
• ThinningHair
your clients.
• RecedingHairLines • BaldSpots
• Baldness
Presentation by:
• HairLoss
RODNEY BARNETT
Plus... a new feature will be provided
showing you how to use the digital hair
and scalp viewer scope.
Presentation by:
RODNEY BARNETT
CUTTING & ARCHITECT
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
THE NATURAL EXPERIENCE - 14 CARROT
SILK PRESS
Monday : 10:00AM - 11:30AM
HAIR VENTILATION: CREATE NATURAL HAIR
PIECES & PIECE OF MIND
Sunday : 10:00AM - 11:30am
With design and form ever changing
over the years, hair cutting curriculum
plays a paramount part in it. Today’s
hair cutter takes the same approach
to cutting hair as an architect takes to
architecture. Hair cutting is a step by
step systematic approach and can
not be executed with a “10 minute”
mentality. It is manifested from an “inside
out” perspective.
What is a 14 carrot silk press? A “silk press”
is a hair straightening method in which
your hair is first infused with silk serum like
14 carrot by Hair Trendz flat- ironed straight
on medium to high heat setting. A silk press
results in straight hair that is not weighted
down with oil. A silk press can also leave
your hair looking and feeling silkier and
shiner than a traditional flat-iron. Come
learn how to achieve runway flowing hair
for your clients.
Hair loss can impact ones self-image and
self-esteem. Many people wear cranial
prosthesis to cope with hair loss due to
baldness, alopecia or chemotherapy.
Most insurance companies pay for
custom wigs to meet special medical
needs of customers suffering from medical
procedures such as radiation or hair follicle
related diseases. Now you can learn how
to create and sell beautiful natural looking
wigs and hairpieces with our innovative
hair ventilation technique…
What you see in the finished look, only
exists because of what you do on the
inside....it’s called the Bauhaus Theory. If
you haven’t seen it....you don’t wanna
miss it. Chuck breaks it down like no one
else.
Presentation by:
CHUCK CAPLE
Goal:
• Adds Moisture
• Gently lift the cuticle for better penetration of conditioner
• Promotes hair strength and elasticity
• Enhances your natural shine and volume
• Come Enjoy the Natural Experience
Tools needed: Pen and Paper
Presentation by:
TISH SUTTON
IMAGE is EVERYTHING
6
• Tools and Supplies Needed
• Single Knotting
• Double Knotting
• Closures
• Cranial Prosthesis
• Marketing Strategies
Presentation by:
JUSTIN KACE
HAIR
*all classes are complimentary unless otherwise indicated
Presentation by:
DESTINY COX
FOIL II FORTUNE
Sunday : 2:30PM - 3:30PM
KUT FASHION
Sunday : 4:00PM - 5:30PM
SERRATED CUT & COLOR TECHNIQUES
Monday : 2:00PM - 3:30PM
Learn basic foiling techniques that will
increase your color revenue in the salon.
Learn the art of retailing your techniques.
Whether you’re a student or seasoned
professional you can learn to breathe life
into boring color and salon services.
This class was created to inspire, provoke,
push and wake up beauty industry across
the globe. Destiny Cox, Master Educator &
Platform Artist comes to bring life to dead
and boring haircuts with her signature KUT
FASHION techniques!
This class will discuss the TOP TEN marketing
tips to make a fortune behind the chair
with foils. Experience the “Good Life” one
foil at a time. Increase your value as a
Stylist/Colorist within your salon that keeps
them coming back for more.
Whether you’re a new or seasoned
professional this trend cutting class is for
you! Learn custom tailored cuts for the
salon and runway. Learn to create a
storyboard, by using color accents with
sleek and trendy cuts to play up fashion.
Enhance your stylistic cutting techniques
by revisiting the foundation of haircutting
elements.
Join us as we celebrate the creativity
of haircutting and coloring in dramatic
fashion. Learn runway head turning
“Serrated Razor” techniques and the
“Serrated Color” techniques. This class
was created to inspire and push you into a
level of creativity never seen before.
This class is tailored to Barbers & Stylist. The
DCI team will be delivering knowledge
like never before and cutting edge cut &
color techniques to take you from “Foil 2
Fortune”.
HAIR REPLACEMENT TECHNIQUE
Sunday : 3:00PM - 4:30PM
Do you have clients with thin or balding
areas due to alopecia, medication or
other scalp issues? As professional stylists
all of us, at some time or another, will have
clients with these problems.
In this class you will learn this tailored
process that matches real hair to your
clients own to create a ; beautiful and
natural looking head of hair all within
1 ½ hours. No longer will your clients rely
on wigs just to cover these embarrassing
areas. With this technique your clients
will look and feel great while enjoying an
active lifestyle.
This weave technique is performed
without the use of braids, glues, links or
clips and with no harm to the natural hair.
It will last for 2 to 4 months and you can
charge $300 to $800 per client.
Remember!!!! The more weave techniques
you know, the more clients you can
service.
Presentation by:
SHARON REAMS
This class will discuss panel placement,
color & attitude selection of each client.
Learn to develop a storyline behind each
color you create and edgy cuts with
dramatic color fashions.
Meet & Greet The DCI team, who will
bringing it from all over the country.
ADDING HAIR REPLACEMENT
Sunday : 1:00PM - 2:30PM
Monday : 1:00PM - 2:30PM
ROCK YOUR HAIR
Sunday : 9:00AM - 6:00PM
Monday : 9:00AM - 4:00PM
This course is designed to instruct you
the Hair Care Professional in transitioning
your clients from a Hair Weave to Hair
Replacement. This course touches on all
necessary operations including ordering,
cutting-in, servicing, lab techniques,
bonding methods, consulting, product
knowledge, repair and much more.
• FITTING, ATTACHING, REMOVAL &
MODIFYING
Get inspired and explore the depths
of your own creativity as Michael
demonstrates and explains “Angles in
Motion” his sequel to “his world renown
cutting system” Structure in Motion.TM
Michael continues to be one of the most
beloved and sought after artists known
as the “Hairdresser’s Hairdresser” for all
generations.
His popularity continues
to grow with sold out crowds at industry
trade events, fashion editors, beauty
bloggers, and social media.
Class Participants need to bring the
following:
• Book “Don’t Lose Your Clients Because
They Are Losing Their Hair”
• Notebook and Pen
• Hair Loss Mannequin
• Bald Rubber Head (Can be purchased
from Gigi)
• Needle & Thread
• Scissors
• Rat Tail Comb
• Whatever Bonds You Use
• Whatever Tapes & Solvents You Use
Presentation by:
GIGI FORD
IMAGE is EVERYTHING
7
Presentation by:
MICHAEL O’ROURKE
HAIR
*all classes are complimentary unless otherwise indicated
Presentation by:
NAITCOLE MICHELLE
REGIS CORPORATION & MATRIX
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
Regis and Matrix are an unbeatable
combination…Regis
Artistic
Director
Marlena Isbell and Matrix Artistic Educator
Julia Gillihan will show you how to take
your salon guest from daytime to holiday
time and back into your chair for a return
visit in 6 to 8 weeks.
At Regis we believe style and beauty serve
to enhance your own unique journey. Our
stylists are supported by the industry’s
best education with ongoing training in
the most current trends and techniques.
Equipped with knowledge, skills and some
of the best professional hair careproducts
available, including DESIGNLINE and
Biolage.
Matrix is committed to serving each and
every community salon and empowering
stylists to create positive change for their
clients and the world around them.
ELEMENTS OF STYLE
Sunday : 4:00PM - 5:30PM
Monday : 10:00AM - 11:30AM
SIGNATURE FORME
Sunday : 10:00AM - 11:30AM
Monday : 1:00PM - 2:30PM
Elements of Style is a LIVE Look Book of
Look & Learn demonstrations focusing on
The Short Haircut Principles, while providing
visual design elements and principles
of fundamental haircutting techniques.
In this course you will learn and discover
amazing visual designs. These ideas will
continue to elevate you as a stylist and
produce excellence.
FORME is an AMAZING haircare line
developed by Naitcole Michele of
Naitcole Michele International over the
past ten years. This course is designed
to teach students and Stylists about the
FORME presentation and magic.
Learn to implement styles from the
“Roaring Twenties” to “Futuristic Funk”
via implementation of hair cutting
techniques such as: Slide Slicing, Notching
and Windmill Layering. You will build on
fundamental knowledge while discovering
design elements you are sure to use for a
lifetime!
Learn how to FORME an amazing haircut
and Fall 2015 trends. Embrace and
understand degree angles and how they
work. Learn innovative techniques with a
razor, shears and carving comb. Embrace
product knowledge, the importance of
retail and how to apply this to your career.
This class is sure to become your secret
weapon.
Presentation by:
JULIA GILLIHAN & MARLENA ISBELL
2
SHAPES & BALANCES
Sunday : 3:00PM - 4:30PM
Monday : 1:00PM - 2:30PM
Shapes and Balance a Color Cutting
System is designed to guide a professional
hairstylist or a future professional on
developing their artistic abilities , allowing
further creativity behind the chair , while
combining both “ Cutting and Coloring
“ system and most important client
retention to help build your business.
RAULMARTEZ the academy philosophy
of shapes and balance means that
cut and color must work together in
harmony. No cut is completed without
the added value of color.
EASY WAYS
t o register!
O n li n e a t
w w w .t h e im
a g e e x p o .c
Presentation by:
RAUL MARTEZ
om
1 9 .3 9 7
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6
IMAGE is EVERYTHING
8
HAIR COLOR
*all classes are complimentary unless otherwise indicated
TAKING “PRAYER” OUT OF THE HAIR
COLORING PROCESS
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
How many times have you applied color
to your client’s hair and “prayed” that
it would come out satisfactory? How
many times have your clients requested
a color service and you “prayed” that
they wouldn’t ask for something that you
couldn’t deliver?...or ask for something
you didn’t know how to do?
Have you ever had a client request color
and you “prayed” they would ask for
something simple like a semi color and not
a permanent color because you didn’t
know how to formulate? That saying that
“prayer changes things” is true but it has
no place in the color service. If you don’t
know color, you don’t know Chuck. He
will show you how to take “prayer” out of
the color service and replace it with pure
“know how”.
SHAPES & BALANCES
Sunday : 3:00PM - 4:30PM
Monday : 1:00PM - 2:30PM
COLOR ASSEMBLY
Sunday : 12:00PM - 1:30PM
Monday : 12:00PM - 1:30PM
Shapes and Balance a Color Cutting
System is designed to guide a professional
hairstylist or a future professional on
developing their artistic abilities , allowing
further creativity behind the chair , while
combining both “ Cutting and Coloring
“ system and most important client
retention to help build your business.
RAULMARTEZ the academy philosophy
of shapes and balance means that
cut and color must work together in
harmony. No cut is completed without
the added value of color.
Good coloring results can’t happen unless
you follow a strategic process in order to
receive the correct results. Time, texture,
porosity, and levels, all have to be taken
into considerations when creating the
color formula and skipping just one step
could create a disaster. Many times, hair
color desired results aren’t achieved
simple due to a lack of communication
between you and your client. Learn how
to properly assemble color from the initial
consultation to the rinsing the color at the
bowl.
Presentation by:
RAUL MARTEZ
• Consultation
• Understand the type of hair you are
dealing with
• Identify if hair is virgin or previously
colored
• Identify desire color vs. natural color
• Understand color correction
• Creating the formula
• Color maintenance
Presentation by:
CHUCK CAPLE
Presentation by:
CHRIS NOBLE
Presentation by:
DESTINY COX
TEACH ME COLOR
Sunday : 10:00AM - 11:30AM
Have you experienced levels of frustration,
tired of the fluff? Are you scared of hair
color?
DCI comes with 20 years of experience
and 15 years in the classroom certified to
break it all down and finally “Teach You
Color”. If you have a hunger to elevate
your skills and finally GET IT from color
theory to tips and techniques on gray hair
challenges to decoding the mysteries of
bold blondes, reds, and color corrections.
Don’t miss this experience whether you’re
an aspiring Colorist or seasonal veteran,
it’s something to learn in every DCI class.
This class will sure to be personalized and
explosive.
SECRETS OF A COLORIST: NATURAL
TEXTURED HAIR
Monday : 10:00AM - 11:30AM
DCI joins you on the journey to
successfully color natural hair. Stop
covering it up and learn to attack the
secret fear of color treating natural hair.
Learn to transform your clients with age
defying hair color. Learn the secrets to
giving your clients gorgeous hair color
with dimension. Learn the secrets to
beautiful reds, coppers, blondes and the
ultimate going black formula that does
not fade. Say good bye to embarrassing
yellow and green hair and hello to
conquering gray hair with no mistakes.
These techniques are for relaxed,
natural, transitional clients alike. The DCI
team will be delivering knowledge like
never before and cutting edge cut &
color techniques. This is a class you don’t
want to miss!!
IMAGE is EVERYTHING
9
SERRATED CUT & COLOR TECHNIQUES
Monday : 2:00PM - 3:30PM
Join us as we celebrate the creativity
of haircutting and coloring in dramatic
fashion. Learn runway head turning
“Serrated Razor” techniques and the
“Serrated Color” techniques. This class
was created to inspire and push you into a
level of creativity never seen before.
This class will discuss panel placement,
color & attitude selection of each client.
Learn to develop a storyline behind each
color you create and edgy cuts with
dramatic color fashions.
Meet & Greet The DCI team, who will
bringing it from all over the country.
EXTENSIONS AND WEAVES
*all classes are complimentary unless otherwise indicated
MICRO LINK FUSION
Sunday : 2:00PM - 3:30PM
With this technique, we will show you how small micro links are used to
attach tiny strands of pre-tip hair. This method is very undetectable and
can be worn in a high ponytail and updos. You can also wash the hair
with this technique and relax the edges.
This method of hair extensions is the most preferred by those that desire
natural looking hair. This is one of the few hair extension techniques
that do not require the use of heat, adhesives, chemicals, sewing and
or braiding methods. This technique will last up to 5 months with proper
maintenance and care.
Topics:
• Tools and Supplies Needed
• Hair Prep
• Parting and Sectioning Technique
• Micro Ring Application
• Pre-tipped Hair Application
• Removal Technique
KERATIN FUSION EXTENSIONS
Sunday : 4:00PM - 5:30PM
SEAMLESS TAPE EXTENSIONS
Monday : 10:00AM - 11:30AM
Master the look of natural hair with the
Keratin Fusion Extensions Technique! Learn
how to achieve smooth free flowing
extensions with no bumps, no braids and
no sewing. This is also the procedure
majority of the celebrities use.
Witness live demonstrations on how to
successfully make and attach your own
Tape Extensions. No longer will you have to
purchase commercial made hairpieces for
your clients.
Now your clients will be able to wear
their hair up without the worries of trying
to conceal weft tracks. The hair can
be washed and styled as normal with
this technique and it is also the most
natural weaving method available! This
technique will last up to 3-4 months with
proper maintenance and care.
Topics:
• Tools and Supplies Needed
• Hair Prep
• Parting and Sectioning Technique
• Pre-tipped Hair Application
• Removal Technique
• Marketing Strategies
You will learn how to make the tape weft
from beginning to end, using our new
innovative technique. Learn the best hair
to use and why. Also learn how to properly
attach the weft to your client’s hair and
removal system. This is a fantastic and quick
way to add extra length and volume to your
client’s hair.
Topics:
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Tools and Supplies Needed
How to Make Tape Weft
Hair Parting Technique
Tape Extension Application Technique
Maintenance
Tape Extension Removal
Marketing Strategies
IMAGE is EVERYTHING
10
Presentation by:
JUSTIN KACE
CREATE BEAUTIFUL LOC EXTENSIONS: FAUX,
YARN, SILKY & AFRO KINKY
Monday : 2:00PM - 3:30PM
Faux Locs, Yarn Locs, Silky Locs & Afro Kinky
Loc Extensions are a great way to wear
long, mature-looking Locs without waiting
for the natural hair to lock and grow. Loc
Extensions are also low maintenance and
can be left in the hair as long as desired.
Now you can learn the progressive skills
needed in this power packed seminar.
Gain insight, knowledge and hands-on
training in our innovative techniques…
Topics:
• Tools & Supplies Needed
• Client Consultations
• Faux Loc Application
• Silky Locs Application
• Yarn Locs Application
• Loc Extensions Application
• Marketing Strategies
EXTENSIONS AND WEAVES
*all classes are complimentary unless otherwise indicated
ITALIAN KNOTS
Sunday : 10:00AM - 11:30AM
Presentation by:
TARSHA WOODS
Join us to learn this unique hair extension technique also known as elastic fusion. Used to
add color, volume, or length to your own natural hair, Italian Knots are attachde using a
special application
You can use loose bulk hair or regular wefed hair for these additions which require no
harmful bonds or links and lasts for up to four months. The strands are very lightweight and
comfortable and causes less stress on the hair than traditional fusions. This method takes 4-6
hours to instsall and you can charge up to $600 and up per client.
THE U PART WIG
Sunday : 2:00PM - 3:30PM
DOUBLE LOCK STITCH
Monday : 10:00AM - 11:30AM
UNDETECTABLE STRANDS
Monday : 2:00PM - 3:30PM
Come and learn one of the most highly
requested and talked about wig methods.
U Park Wigs allow the cient to use their own
tresses for the hairline and part. Change
your client’s look in seconds!
Increase your weaving speed and
service more clients with this money
making technique. Hair extensions
require hair additions that are secured
to the base of the client’s natural hair
in order to add length, tecture, and
color. They are an increasingly popular
salon service not only for clients who are
looking for something different, but also
for those suffering from hair loss.
This latest invention is a simpe and
affordable hair extension service that is
virtually undetectable abnd easy to apply.
Gone are the days of fusions, braids, or clips!
Installation requires no gluing or sewing and
can be easily put in or taken out. Lightweight
and comfortable; the U Part Wigs acts as
a protective style and is the ultimate in
convenience and versatility. These wigs are
extremely beneficial for women growing out
short cuts or transitioning back to their natural
hair. This class includes demonstrations of
U Part Wig making techniques as well as
proper materials, maintenance and pricing.
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Proper blending is also important to
achieve a natural look. Extensions can
be sewn to the foundation using a
variety of different stitches. Learn lock
stitching, double lock stitching, and
overcast stitching in this exciting class
that is guaranteed to bring in new clients
and expand your business.
These unique strands come with the ends in
the shape of loops which are attached to
the hair using a special threading technique.
This allows attachment to the areas such
as the grown and hairline and against the
scalp. Also known as Microchet, this process
is quick with no pulling or damage to the
natural hair. NO HEAT, NO CHEMICALS!
Undetectable Strands produces smooth,
flowing results and can be shampooed or
colored. Great for coverage and length
for find and thinning hair. Maximize hair
movement while adding volume with these
hair extensions that will last up to 3 months.
WHIPPED INTO SHAPE
Sunday : 10:00AM - 11:30AM
It is important for hair extensions to blend naturally with your clients own hair to avoid
unsightly lines and an overall displeasing look. Whipped into Shape will teach the
stylist state of the art styling techniques that will help with any styling challenges on
hair extensions. This class will teach the stylist how to create texture, movement, edgy
structures and a natural finish. By using multiple tools it will allow the stylist to expand
their craft on a creative level. This class will motivate, inspire and increase your
confidence in styling on hair extensions. “Let’s Get Whipped into Shape”
Goal:
• Preform a corrective styling techniques
• Demonstrate razor technique
• Blend to achieve the exact look your client desires
• Discover how to create volume, texture and movement
Tools needed: Pen and Paper
THE ART OF STYLING
Sunday : 2:00PM - 3:30PM
Monday : 2:00PM - 3:30PM
Presentation by:
TISH SUTTON
Want to try the latest celebrities weave styles but not sure how to achieve them?
Break out of your Weave styling rut. This incredible class will show you how to create
perfect runway looks on weave. Learn how to achieve those fantastic flowing trends
styles that are popular in today’s market. In this class you will learn how to achieve a
polished look on weaves and have you clients stand out from the rest.
Goal:
• Learn elements of hair design
• Principles of hair design
• Demonstrate how to design hairstyles to enhance facial features
• How to properly remove bonded weave
• Come enjoy this class as we Style Out...
Tools needed: Pen and Paper
IMAGE is EVERYTHING
11
EXTENSIONS AND WEAVES
*all classes are complimentary unless otherwise indicated
20 SECOND WEAVE EXTENSIONS
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
Presentation by:
EUNICE JOHNSON
THIS APPLICATION IS FAST AND EASY
This installation technique will save you time when you are servicing your clients and
allows you to make more money in your salons. You will have the 20 Seconds hair
extensions already pre made when your client comes in to have her weaving service
done. This technique is long lasting, adds COLOR, LENGTH, and THICKNESS and allows
you to change up their look often.
Learn how to make $500.00 From One Pak Of Hair using our design process!
Your Client’s Will Be Glad You Attended!
WEAVING & EXTENSIONS TECHNIQUES
Sunday : 4:00PM - 5:30PM
Do you weave? There is more to hair weaving than sewing hair to a braid.
These techniques will help you to double your income and increase your weaving
services. These techniques will help you to make more money in your salons. There is
more to hair weaving than sewing hair to a braid.
These techniques will help you to double your income and weaving services.
Advance Techniques
• Making & Applying Tape-in Hair Extensions
• Make that Perfect Partial Crown Alopecia Unit
• Micro Silicone Link Weaving Technique - no braid or glue
• Lace Frontal Techniques & Applications
• Marketing Your Skills
• Business Secions Promoting your satisfied clients, websites, IG, Facebook
• Questions and Answer Session
INTRO TO BABE HAIR EXTENSIONS
Sunday : 10:00AM - 11:00AM
Monday : 10:00AM - 11:00AM
Tape-In, I-Tip, and Fusion
If you’re looking to get started in the hair
extensions business, join Babe for a fun and
informative training session featuring our
Education Director Kari Fuller. This class will
introduce you to all three professional hair
extension methods (Tape-In, I-Tip (beaded),
and Fusion). You’ll learn the best ways to
install, maintain, and remove each method,
and how to expertly blend extensions for the
most natural look. Kari will also teach you
about pricing and marketing extensions so
you can grow your business.
Participants will also receive a significant
discount on all of our starter kits, so they can
take home all the tools they need to get
started installing extensions!
Tools to bring: Pen, Paper.
Presentation by:
KARI FULLER
THE WEB WEAVE
Sunday : 11:00AM - 12:30PM
TRANSITIONAL CAMOUFLAGE
Monday : 10:30AM - 12:00PM
FRONTAL AND TOP UNITS MADE EASY
Monday : 12:30PM - 2:00PM
The Web is a hot NEW sew-in weave
technique for clients who have hair but it
is very fine or thin and they want to cover
it without causing damage to the existing
hair.
In this class you will learn Transitional
Camouflage(weave techniques).
Want to make quick and easy money?
Join Sharon in class for this sure money
making technique. Learn to make frontals
and top units to quickly change an entire
hair style in an instant. Some clients like
change. Now you can amaze them with
these beautiful units that you will create in
less than 30 minutes. Learn how you can
clip or sew these units for a quick profit.
You can charge $150 to $300 per unit. You
definitely don’t want to miss this class.
The Web was created to give a natural
looking fullness to the thin area to match
the rest of the client’s existing hair. This
technique is done without the use of
braids, glues, clips, links or infusions. The
WEB Weave is sure to excite you and
your clients. It will last for 2 to 3 months
(depending on the condition of the client’s
natural hair). You can charge $200 to $500
(depending on the size of the area). It
doesn’t matter the degree of hair loss.
THE CLOSURE REVOLUTION
Sunday : 1:00PM - 2:30PM
Many of us know that closures can make
or break a beautiful weave instillation. It
doesn’t matter the cost of the commercial
hair if the closure is not good then the
entire style is not good. Today you will see
a variety of closures from flat to raised that
will sure to please you and your client.
Purchasing closures are good but some
time you will need a more customized
closure depending on the hair style.
This technique is designed for clients with
a small area of thinning and you want to
successfully cover it with no braids, glues,
clips, links or fusions. No matter what or
where your clients’ hair thinning problems
are, there’s a transitional technique to
camouflage it with no damage to the
natural hair. This procedure can be done
in less than an hour. It will last for two to
three months, depending on the condition
of the clients natural hair. You can charge
$200 to $500 per client.
IN THIS CLASS YOU WILL LEARN;
• How to analyze and measure your
clients head to determine which
transitional technique is needed.
• How to perform the technique from
beginning to end
• How to cut your extensions using the Hot
Razor to blend and add texture
Presentation by:
SHARON REAMS
IMAGE is EVERYTHING
12
INTEGRATED ILLUSION MICRO STITCH
WEAVE
Monday : 2:30PM - 4:00PM
Micro Stitch is one of the newest and most
natural looking extension techniques
available, all without embarrassing lumps
and bumps, no braiding, gluing, clips or
infusions. This technique is so fast and
easy that it will AMAZE you!!!!! A full head
of extensions in fewer than 2 hours or less.
It is performed using a simple needle
and thread and will last for two to three
months on any hair type or texture!
The micro stitch is so small that it is
practically invisible causing it to blend
undetectably with your clients’ natural
hair. It can also be used for clients with
thin or balding areas.
MULTICULTURAL
*all classes are complimentary unless otherwise indicated
TEXTURE ALTERATION
Sunday : 2:00PM - 3:30PM
Everything old is new again! The new millennium brought old school hair
trends back.... such as the afro, braids, and pressing natural hair straight.
The old trends, however, can be achieved using new and improved
methods. Join Chris as he shares new tricks for old school
trends. Learn everything from elongating overly curly hair to a wavy
smooth pattern without shrinkage, or transforming overly curly hair to
weightless, frizz free straight hair (all without damage or excessive flat
ironing) while simultaneously rebuilding the hair. Yes it can be done! This is
a class you don’t want to miss for success in 2015 and beyond!!!
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Presentations by:
CHRIS NOBLE
Understand why client wants to be natural
Understand what the desire look of curls are
Full consultation
Product ingredient knowledge
Tool knowledge
Step by step instructions on elongating curly hair
Step by step instructions on smoothing natural hair
Tips of straightening natural hair
SILK BLOWOUT
Sunday : 10:00AM - 11:30AM
Monday : 2:00PM - 3:30PM
Do you have clients who suffer from dry,
frizzy, damaged, or curly hair? Is your client
natural and want to go from silky straight
to curly every week? Are you frustrated
because you can’t seem to figure out the
difference between Dominican blowouts,
Keratin smoothing treatments, and how
to flat iron the hair each week without
damage? Clients often want whatever
they see and expect you to deliver
damage and chemical free results. This
class will teach you how to create the
fabulous blowout look without extra heat
damage, pointless roller setting or several
flat iron passes. You will be able to give
your clients beautiful, natural hair with lots
of movement. As a bonus, students will also
learn how to rebuild damaged hair while
providing the blowout without additional
steps or using deep conditioners under the
dryer.
PATTERN CUTTING
Monday : 10:00AM - 11:30AM
STRAIGHT & NATURAL
Sunday : 4:00PM - 5:30PM
In every haircut, there is a pattern to
follow, but in order to follow the pattern
you must first understand the terminology
of hair cutting. This class will first break
down hair cutting basis from positioning,
notching, sectioning, and degrees. Once
complete, Chris will demonstrate how all
terminology works together to complete
any perfect haircut. Let’s make a pattern!
Silky straight African American hair is the
hottest trend now. At this point stylist have
to give there client what they desire, which
is the relaxer look without the relaxer. In
order to achieve this goal successfully
You have to understand the hair internally
and out, product ingredient knowledge,
and tool knowledge. After this intensive
informational class you will be able to
decide what’s best for your clients straight
and natural hair.
• Identify how patterns are made in hair
cut designs
• Review haircutting vocabulary
• Understand which tools is used in which
pattern
• Understand the different haircutting
degrees
• Demo haircuts using patterns
• Define what a blow out really is
• Explain the difference between blow
out, Dominican blow out, Brazilian blow
out, silk press
• Review hair types and textures
• Review product knowledge
• Unveil how to repair damage hair
during the blowout process
• Demonstrate and explain blow out
process steps
• Tips to create silky hair
• Discuss tools needed
• Retail discussion
IMAGE is EVERYTHING
13
• Understand why client wants to be straight and natural
• Understand who your competition is in the industry “Dominicans” and why
• Full consultation
• Product ingredient knowledge
• Tool knowledge
• Step by step instructions on smoothing natural hair
• Tips of straightening natural hair
MULTICULTURAL
*all classes are complimentary unless otherwise indicated
HAIR VENTILATION: CREATE NATURAL HAIR
PIECES & PIECE OF MIND
Sunday : 10:00AM - 11:30am
THE NATURAL EXPERIENCE - 14 CARROT
SILK PRESS
Monday : 10:00AM - 11:30AM
CUTTING & ARCHITECT
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
Hair loss can impact ones self-image and
self-esteem. Many people wear cranial
prosthesis to cope with hair loss due to
baldness, alopecia or chemotherapy.
Most insurance companies pay for
custom wigs to meet special medical
needs of customers suffering from medical
procedures such as radiation or hair follicle
related diseases. Now you can learn how
to create and sell beautiful natural looking
wigs and hairpieces with our innovative
hair ventilation technique…
What is a 14 carrot silk press? A “silk press”
is a hair straightening method in which
your hair is first infused with silk serum like
14 carrot by Hair Trendz flat- ironed straight
on medium to high heat setting. A silk press
results in straight hair that is not weighted
down with oil. A silk press can also leave
your hair looking and feeling silkier and
shiner than a traditional flat-iron. Come
learn how to achieve runway flowing hair
for your clients.
With design and form ever changing
over the years, hair cutting curriculum
plays a paramount part in it. Today’s
hair cutter takes the same approach
to cutting hair as an architect takes to
architecture. Hair cutting is a step by
step systematic approach and can
not be executed with a “10 minute”
mentality. It is manifested from an “inside
out” perspective.
• Tools and Supplies Needed
• Single Knotting
• Double Knotting
• Closures
• Cranial Prosthesis
• Marketing Strategies
Presentation by:
JUSTIN KACE
Goal:
• Adds Moisture
• Gently lift the cuticle for better penetration of conditioner
• Promotes hair strength and elasticity
• Enhances your natural shine and volume
• Come Enjoy the Natural Experience
Tools needed: Pen and Paper
Presentation by:
TISH SUTTON
ADDING HAIR REPLACEMENT
Sunday : 1:00PM - 2:30PM
Monday : 1:00PM - 2:30PM
This course is designed to instruct you
the Hair Care Professional in transitioning
your clients from a Hair Weave to Hair
Replacement. This course touches on all
necessary operations including ordering,
cutting-in, servicing, lab techniques,
bonding methods, consulting, product
knowledge, repair and much more.
• FITTING, ATTACHING, REMOVAL &
MODIFYING
Class Participants need to bring the
following:
• Book “Don’t Lose Your Clients Because
They Are Losing Their Hair”
• Notebook and Pen
• Hair Loss Mannequin
• Bald Rubber Head (Can be purchased
from Gigi)
• Needle & Thread
• Scissors
• Rat Tail Comb
• Whatever Bonds You Use
• Whatever Tapes & Solvents You Use
Presentation by:
GIGI FORD
IMAGE is EVERYTHING
14
What you see in the finished look, only
exists because of what you do on the
inside....it’s called the Bauhaus Theory. If
you haven’t seen it....you don’t wanna
miss it. Chuck breaks it down like no one
else.
Presentation by:
CHUCK CAPLE
BUSINESS
*all classes are complimentary unless otherwise indicated
Presentation by:
KENDRA TIMMONS
NEXT LEVEL MARKETING MASTERCLASS
Sunday : 3:00PM - 4:30PM
Monday : 1:00PM - 2:30PM
BECOMING A CUSTOMER MAGNET WITH
GOOGLE!
Sunday : 10:00AM - 11:30AM
Learn how to dominate Google in your
local area and outshine your competition
with digital marketing! With just a little time
out of your schedule each week, you
can have such a HUGE return on such
a minimal investment. You can get your
local business seen on Google and can
have your phone ringing off the hook!
• Why the look and feel of your website
can directly influence how potential
customers view your business.
• Learn how to create an online
marketing plan to achieve business goals.
• Find out how to get noticed by
potential customers in paid and unpaid
search results and on local sites as well as
social media.
• Discover how creating a website for
your business can attract new customers
• Learn how to get your business,
products and services listed on Google
and connect with potential customers.
THE WOW FACTOR!
Sunday : 1:00PM - 2:30PM
Learn online and offline tips, techniques
and strategies to give your business that
WOW Factor and stand out from your
competition. As a business owner, it’s
important to stay ahead of the curve.
Profit is equal to hard work and a whole lot
of exposure. In today’s ultra competitive
market, the business world is more cut
throat than ever before.
In this session you will learn:
• Simple changes can make a huge
difference in the way you look at your
business and in the way customers will
respond to your advertising
• The first and most essential part to your
success
• How to be strategic in creating an
identity that no one will forget
• Why your website makes a BIG
difference and what to do about it
• Strategies to brand yourself to become
successful and stay successful
• Bonus: Developing your brand while
creating multiple streams of income!
Salon Think Tank was founded with the
emerging beauty professional in mind. This
is an exciting time as well as a challenging
time in our industry, which causes us to
refocus, pay attention and execute!
SALON THINK TANK- LIVE Q & A SESSION
Monday : 10:00AM - 11:30AM
Salon Think Tank was founded with
the emerging beauty professional in
mind. This is an exciting time as well as a
challenging time in our industry, which
causes us to refocus, pay attention and
execute! Come join us and participate
in the launch of Salon Think Tank, with a
live, moderated panel of industry leaders
answering your questions and sharing
their views on the important issues facing
today’s beauty professional. This session
is focused on reshaping our thinking,
growing our businesses as well as solutionbased discussions on some of the current
challenges within our industry today.
Leave this session feeling empowered,
enlightened and inspired! Can’t wait to
see you there!
Presentation by:
TOM WOODCOCK
GETTING AND KEEPING CLIENTELE
Sunday : 10:00AM - 11:30AM
COST EFFECTIVE INDUSTRY MARKETING
Sunday : 2:00PM - 3:30PM
IMPROVE YOUR SALES SKILLS
Monday : 10:00AM - 11:30AM
Salons and stylists work hard to build
clientele. Done properly, that clientele
should be loyal and not swayed by price
or location. Clients will drive miles and pay
top dollar to get to their stylist of choice.
What are the sales dynamics that cause
this type of loyalty? How can you cultivate
this type of client base? Who are my
targets? What sales techniques are easiest
to use and most effective?
With all of the innovations in personal care
and styling, few take advantage of the
innovations in marketing techniques. In the
age of digital and social media, marketing
costs are going down as opposed to up.
Selling behind a marketing intiative is
crucial to your success.
Many people are in sales dynamics and
have never been trained. Stylists and
service providers rely on simply their talent
and ignore the need for sales practices
that are effective and proven. Even
business owners are flying by the seat of
their pants in their sales presentation and
technique.
We will cover all of these areas and
improve your overall sales performance.
It takes more than your talent or décor
to develop a wide, dedicated clientele.
Many miss the opportunities that are right
in front of them. Miss them no more.
Whether individually, store or salon wide
marketing, it is possible to get market
penetration without spending a fortune.
What are these techniques and how do
you implement them? What should you
say, promote or highlight to get people
interested? What are the best sources and
what type of costs are o be expected?
Analyze the methods you’re currently using
and determine if they’re truly effective or
not. If you’re not getting enough people
in the door, it doesn’t matter how talented
you are.
IMAGE is EVERYTHING
15
Often people count on their marketing
to do their sales work. Unfortunately with
the advent of electronic, affordable
marketing, sales ability is getting even more
critical. From reading body language,
speaking to sell and recognizing closing
points, sales is a profession that needs to
be trained and practiced. Get some easy
to apply methods that can enhance your
sales ability today. Tried and true points
that work.
BUSINESS
*all classes are complimentary unless otherwise indicated
Presentation by:
DEB HUNT & APRIL POSTER
WORKING SMART MAKING MORE $
Sunday : 10:00AM - 11:30AM
Monday : 10:00AM - 11:30AM
POWERFUL RECRUITING (THE DO’S AND
DON’TS
Sunday : 1:00PM - 2:30PM
In this class you will learn ways to increase
your sales and have a team that is happy
to work for your company! You will learn
how to implement systems and manage
them for the success of your company,
your team and yourself! The only goals you
hit are the ones you set!
By now you know that your staff supports
your salon as much as your customers,
and that a powerful team can make a
huge difference for your business. This
course teaches recruitment strategies that
attract the right people at the right time.
• Making Retailing easy for your staff and
your guests
• Maximizing what each guest is spending
• Setting and reaching Goals (company
& Individual)
• Having and Setting Clear Expectations
Powerful Recruiting” is designed to:
• Give you the tools and systems needed
to recruit the right team
• Illustrate the best recruiting methods for
new versus experienced technicians
• Maximize your advertising effectiveness
to recruit the best
• Help you Learn effective interview
techniques
HOW TO: MAKE YOUR BUSINESS MAKE YOU
MONEY
Sunday : 3:00PM - 4:30PM
Monday : 2:00PM - 3:30PM
Are you working harder than your
paycheck reflects? Or maybe that
question had you asking “What Paycheck”
Owners join us for this 90 minute fast passed
business class supporting and inspiring you
to take your business on with renewed
passion, while generating more money
and happier staff…
• Review What’s Happening in business
• Actions to improve profits
• Creating a plan of action
• Leave Feeling hope and inspiration!
CREATING MARKETING BUZZ “BRANDING
A POWERFUL COMPANY IMAGE”
Monday : 1:00PM - 2:30PM
Everything you do “speaks about your
company” Your menu, business cards,
product placement, product use,
product choice, station presentation,
professional dress and speech of
the team. You are creating your
company BRAND by all of these things.
TAX SAVINGS AND MONEY MANAGEMENT LET’S BUILD YOUR BILLION DOLLAR BRAND
FOR THE BEAUTY INDUSTRY PROFESSIONAL
Sunday : 1:00PM - 2:30PM
Sunday : 12:00PM - 1:30PM
Monday : 2:00PM - 3:30PM
In this course Let’s Build Your Billion Dollar
Brand students and Stylists will learn the
This class is designed to assist in the seven key elements for building their
basic understanding of business finance, personal and professional brands.
bookkeeping and tax planning and
preparation. We will share how the IRS • Who defines your brand?
rules govern our day to day business lives • What is the message your brand should
and what to do as business owners to win present?
inside that structure. We will discuss and • When should you brand?
define over 300 acceptable deducions to • Where is branding necessary?
assist the professional in legally lowering • How are you defining your brand?
their tax liability.
• Why have a personal and professional
brand?
Presentation by:
IVORY MIMS
These are key questions this course will
answer for you. Cosmetology is a very
competitive industry. Gain insight and
strategies to grow your business and
create an unforgettable BRAND! Come
discover the keys and secrets of brand
development and learn how to create
awareness which will place you in
demand!
Presentation by:
NAITCOLE MICHELLE
IMAGE is EVERYTHING
16
In this class we will look at:
• How to create the Brand “message”
you want
• Using Social Media to your advantage
• Knowing your “Silent Message”.
• Is your marketing conveying the
message you want?
BUSINESS
*all classes are complimentary unless otherwise indicated
IMAGE
cash & prizes
ultimate
International
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Conference Management, Inc
ED BYC
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c omp eti ti o n
monday november 16, 2015
entry into the competition includes a ticket to the show floor
Student Battle
11:00am l Entry Fee: $50 l 1st Place: Belts and Prizes
This competition consists of student/apprentice barbers in the industry. Every student is allowed to perform
any type of cut they prefer. Students are encouraged to show their skills with a traditional cut or freestyle.
The competition will be 40 minutes long. Pre-cut models are not allowed. The winner will be announced
after the battle.
Traditional Battle
12:20pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400
This competition consists of barbers competing on everyday men’s hairstyles. Each barber will have
the maximum time of 25 minutes. NO COLOR, NO SPRAY. Judging will take place after the 25 minutes.
Competitors will have an additional 10 minutes to add color or spray for extra points. All cutting will be
performed on the floor. Pre-cutting is not allowed. Judging will be based on precision cutting.
Design Battle
1:40pm l Entry Fee: $100 l 1st Place: Belts and Prizes, and $400
This competition consists of barbers displaying their artistic ability (designs in the
interior of the haircut). Competitors have 45 minutes to complete the artistic work.
Judging will take place after the 45 minutes. All cutting will be performed on the floor.
Pre-cutting is not allowed.
is EVERYTHING
REGISTRATION IMAGE
AT WWW.THEIMAGEEXPO.COM
OR CALL 877.219.3976
17
BARBER
*all classes are complimentary unless otherwise indicated
BURY ME WITH MY CLIPPERS
Sunday : 12:00PM - 1:00PM
CUTTING WITH CONFIDENCE: FADING 101
Sunday : 1:30PM - 2:30PM
THE SECRET AGENT
Sunday : 3:00PM - 4:00PM
Angel Raws is one of the most in demand
barbers in the country. Bury Me With My
Clippers will focus on his clipper cutting
techniques with fading, designs, and staying
on top of the latest trends in the industry.
Fading is one of the most important
elements to any stylish cut. In this class,
Cutting With Confidence: Fading 101,
instructor and inventor of Da Gauge
Derrick Smith will discuss the various styles
that incorporate blends, and a variety of
techniques to achieve the seamless look
of a perfect fade. Areas of focus will be:
choosing the right clippers and guards,
achieving perfection through consistency,
and time saving techniques.
Rodrick Brown is a barber educator and
platform artist. In this class you will learn
how to get sharp, even hair lines using
liners, straight razors, and the newest
liquid razor on the market “007: The Secret
Agent”. Rodrick will also discuss temporary
color techniques and station sanitation.
Presentation by:
ANGEL RAWS
Presentation by:
RODRICK BROWN
Presentation by:
DERRICK SMITH
CHAMPIONS TECHNIQUES
Sunday : 4:30PM - 5:30PM
CLIPPER CUTTING 101
Sunday : 10:00AM - 11:30AM
MECHANICAL SHEARS
Monday : 10:00AM - 12:00PM
Janarius “J-Roc Da Barber” Harris will
show you how to do basic hair designs
as well as more intricate pieces. You will
learn about the best tools and products
to achieve the most unique hair designs.
J-Roc has appeared on The CW’s
“Cedric’s Barber Battle”.
Getting up close and personal with the
Art of clipper cutting. A guide for you to
create different techniques, fades, and
style variations. Learn more about what it
takes to create something unique with a
tool that’s Timeless.
Learn the art of elevation, envisioning,
freehand clipper cutting freehand
slicing and point tapering. Meeting the
demands of today’s precision cuts as
well as product information and business
building tips.
Presentation by:
EROS SHAW
Presentation by:
EROS SHAW
Presentation by:
JANARIUS HARRIS
IMAGE is EVERYTHING
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NAILS
2
*all classes are complimentary unless otherwise indicated
JAW DROPPING 3D GEL NAIL ART
Sunday : 2:00PM - 3:30PM
Monday : 12:00PM - 1:30PM
EVERYTHING’S GELING
Sunday : 4:00PM - 5:30PM
Monday : 10:00AM - 11:30AM
Personal expression and style represents
who you are and brings life to the boring
day-to-day activities.
Let your nails
demonstrate your interests, your passion
and your dreams! Learn how to express
yourself through amazing 3-dimensional
GEL art with a true mastermind! Combining
the newest technology to hit the industry,
Christrio’s 3D Gel with proper technique,
you will be able to offer your clients unique
nail art that will set you apart from the
competition!
Learn how all our product lines work
together to help you create the perfect
set of nails for every client. We will cover
some new styles like stiletto tips, and how
to incorporate some new techniques in
nail art design using Soak-off Gel Polish
to give those natural nail clients a little
added flare. All the while increasing your
bottom line! With over 100 colors available
and 24 limited edition mood temperatureactivated color changing colors, we’ve
got something for everyone!
3D Gel allows you to create more intricate
designs without racing the clock like
working with acrylic. Long lasting and
vibrant!
Presentation by:
BLANCA REYES
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t o register!
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Presentation by:
CHRISTRIO CORPORATION
IMAGE is EVERYTHING
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6
HANDS-ON
*all classes are complimentary unless otherwise indicated
PARTIAL CROWN ALOPECIA UNITS
Monday : 1:00PM - 3:00PM
Use the units to blend in naturally with your
client’s hair or close your weaves and wigs.
Learn How To:
• Measure The Balding/Thinning Area
• Make The Mold
• Make The Closure
• Sew It On
• Styling Options
• Question and Answer Session
What Is Included:
Certificate of Completion
What To Bring?
1 Pack Of Human hair
Mannequin
Wig Stand or Tripod
Razor Blade
Needle and Thread
Scissors or seam ripper to cut thread
T pins
Measuring tape
Presentation by:
EUNICE JOHNSON
BABE CERTIFICATION CLASS
Sunday : 1:00PM - 4:00PM
Tape-In, I-Tip, and Fusion
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HAIR EXTENSION CERTIFICATION BY
ADRIAN THE DREAMWEAVER
Sunday : 9:00AM - 3:00PM
Workshop will cover various hair extension
methods including Fusion, Micro Rings and
Tape Hair techniques as well as top pieces
for thinning hair.
The educational portion of this class
begins with consultation pre-qualifying
your client and determining who is and
who is not a candidate for hair extensions.
We will discuss consent and release
forms, monetary deposits, as well as
client home care instructions. The course
covers layering techniques for attaching
the hair extensions and color blending.
We also include sections for problems
and solutions, medical interactions, and
marketing and promotion. The in-depth
hands on portion of this class is done
on provided mmannequin heads and
includes proper techniques for removing
the extensions.
Presentation by:
ADRIAN THE DREAMWEAVER
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$49
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$17
Get Babe Certified with our Education Director Kari Fuller! This class will teach you
expert installation, blending, maintenance, and removal techniques for I-Tip, Fusion,
and Tape-In extensions. By the end of this class, you will know how to crimp beads like
a pro, how to install Kera-Link with no leftover keratin residue, and how to install a full
head of Tape-Ins in as little as 30 minutes.
Participants will receive a starter kit in the method of their choice and access to our
online education and certification program.
Tools to bring: Pen, Paper
BABE PRO MASTER CLASS
Monday : 12:00PM - 3:00PM
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$22
Babe’s Pro Master Class is perfect for stylists looking to take their hair extension skills to
the next level. Kari will show participants how to install extensions on clients with unusual
or tricky styles, so stylists can handle almost any extension situation! This class is also
perfect for those who want to learn expert blending tips and how to master marketing
hair extensions for their salon.
If you’re looking to grow your business and become an expert hair extensions stylist, this
class is for you!
Tools to bring: Shears, Pen, Paper
IMAGE is EVERYTHING
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CONTINUING EDUCATION
*all classes are complimentary unless otherwise indicated
GET 1 CE CREDIT
FOR ATTENDING!
IE
*$15 CHARGE AT BOZZIE BOOTH 101
Z
BOZ
PCE
P #1
Presentation by:
Felecia Howard, Bozzie Professional
Continuing Education Provider #1455
CE specific questions?
Call 713-598-1959
SANITATION, HEALTH & SAFETY
Sunday : 9:30AM - 10:30AM
Monday : 9:30AM - 10:30AM
1 HOUR
This course is designed to comply with
TDLR Statutes 1602 and 1603 continuing
education requirements for all cosmetology practitioner-related licenses, and
all licenses that are required to maintain
and sustain improvement of education
through in-service mandatory continuing
education programs.
COURSE TOPICS
Sanitation, health, safety, diseases, anatomy, bacteriology and related topics
COURSE GOALS
• Be able to safely apply cosmetology,
prevention of disease, and health concepts in a salon/school establishment.
• Demonstrate profound knowledge of
sanitation procedures, hygiene, and ethical cosmetology practices.
• Have completed 1 out of 4 hours
required by TDLR dedicated to sanitation, health and safety to complete the
requirement for renewal.
• Receive a certificate of completion for
1 hour of continuing education.
713.598.1959
TEXTURING & HAIR TRANSFORMATION
Sunday : 10:30AM - 1:30PM
Monday : 10:30AM - 1:30PM
3 HOURS
Upon completion of this course, participants:
• Must be able to grasp the concept of
sanitizing while texturing and cutting
• Demonstrate profound knowledge of
texturing and cutting on different hair
types and textures
• Have completed three out of four
hours required by TDLR dedicate to sanitation and cosmetology related topics to
complete the requirement for renewal
• Receive a certificate for completion
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“Where education is the law”
$45
EFFECTIVE METHODS OF TEACHING
Sunday : 1:45PM - 4:45PM
3 HOURS
This course is designed to comply with
TDLR statutes 1602, Texas Administrative
Cod Chapter 83, continuing education
requirements
for
all
cosmetology
practitioner-related licenses, and all
licenses that are required to maintain
and sustain improvement of education
through in-service mandatory continuing
education programs.
Course Goals
1. Be able to apply effective teaching
methods.
2. Have completed 3 out of 4 hours
required by TDLR dedicated to
Cosmetology Related / teaching
methods
3. Receive a certificate of completion for
3 hours of cosmetology related.
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$45
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$20
IMAGE is EVERYTHING
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Map & Hotels
Kay Bailey Hutchison
Convention Center
650 S Griffin St, Dallas, TX 75202
HOTEL
IMAGE is EVERYTHING
22
Here is a map of
hotels that are
conveniently
located near the
2015 Dallas IMAGE
Expo Show!
IMAGE
International
te natio
Conference Management, Inc
13740 Research Blvd., Building i
Austin, Texas 78750
www.theimageexpo.com
5
reasons
TOP
to a tt e n d
1
EDUCATION
2
EXHIBIT FLOOR
3
EDUCATION
Free classes! When buying a ticket,
you have access to over 200 classes!
The beauty industry will premiere the
latest products and trends!
EXHIBIT FLOOR
INDUSTRY ICONS
Tabatha Coffey
4
WORKSHOPS
5
CE CREDITS
INDUSTRY ICONS
Covering hair extensions, color, nails,
and more!
Satisfy all of your CE requirements and
have a great time doing it
WORKSHOPS
GET 1 CE CREDIT FOR ATTENDING!
theimageexpo.com
877-219-3976
CE CREDITS