www.scottishweddingdirectory.co.uk

media
card
2016
more than just a magazine
“
“
I recommend it to all my friends who are
planning their weddings! It covers everything
and it’s in Scotland, so it’s relevant and
everything featured is within reach.
/swdmagazine
swdmagazine
@swdmagazine
/forum
www.scottishweddingdirectory.co.uk
swdmagazine
- magazine information
Our loyal audience
73% of brides/grooms read SWD in 2014 spending an average of 8.11 minutes reading each magazine
29% of SWD readers return to each issue four times or more
98% of SWD readers find the
adverts useful in planning their
wedding and 63% contacted a supplier as a result of seeing their details in the magazine
SWD readers spent 10% more than the average spend of £20,723.46
*These results were obtained from our Scottish Wedding Census 2015,
in which 1,054 newlyweds and people planning their wedding were
surveyed on all aspects of wedding planning. Get in touch with our sales
team to find out more interesting stats!
Scottish Wedding Directory is a quarterly wedding magazine, renowned for being the
essential go-to guide for Scottish brides. As Scotland’s best-selling wedding magazine,
we know what our readers want and how to keep them engaged with our advertisers
via a friendly and upbeat editorial voice. Our informative articles, special features and
inspirational style pages make for an aspirational read, while our colour-coded sections
and associated advertising opportunities ensure our magazine is easy to navigate.
Each issue is bagged with a 160-page copy of Scottish Wedding Venues, which means
we’re with our readers from the very start of their wedding planning journey to help
them make the first of many decisions: choosing the perfect location. Our magazine
is read by a variety of brides-to-be, from the newly engaged to those in full swing of
wedding planning, and we constantly strive to improve our offering to readers and
clients alike. After all, our focus is pretty simple – to connect our readers with quality
wedding suppliers like yourself.
Our quarterly frequency keeps us in regular contact with our readers and our focused
distribution through supermarkets, newsagents, subscriptions and carefully selected
wedding exhibitions ensures every issue has excellent availability.
With weddings predicted to be on the increase in 2016 and 2017, make sure you’re
marketing in Scotland’s best loved wedding magazine!
REGULAR FEATURES
NEWS Our news pages provide information about the latest trends,
forthcoming events, open days, one-off sales and client offers to keep our
readers right up-to-date.
FASHION SHOOTS AND STYLE PAGES Our photoshoots and style
pages showcase new bridal collections, occasionwear and grooms’ fashion. We
focus on featuring the best of our suppliers’ collections, so our readers know
that they can find them in Scotland.
READERS’ PANEL Each issue we keep in touch with our readers
by meeting up with a different group of brides-to-be to chat about their
weddings. We then include their thoughts and ideas throughout the magazine.
OUR OPINION We debate sensitive issues such as asking for money as a
wedding gift, inviting children, changing your surname and whether you should
ban social media at your wedding ceremony.
REAL WEDDINGS Every issue we share some of our favourite
inspirational Scottish weddings from recent months, and how to incorporate
their style into your day.
20-PAGE VENUES GUIDE We cover in-depth information on over
250 venues each issue so that our readers can find the information they want
at a glance.
ESSENTIAL INFORMATION Weddings are new to many, so we provide
practical advice, a budget guide and a list of quality suppliers for every aspect
of wedding planning.
70% OF SCOTTISH BRIDES FOUND SWD TO BE
THE MOST USEFUL SOURCE OF INFORMATION*
WHEN PLANNING THEIR WEDDING IN 2014
www.scottishweddingdirectory.co.uk
- online information
Our online audience
Monthly impressions
500,000
Unique Visitors
72,000
Forum members
11,548
Facebook likes
30,959
Twitter followers
6,091
E-newsletter subscribers
5,732
*Accurate as of 23/09/2015
scottishweddingdirectory.c o.uk
Our fully responsive website is maximised for viewing on multiple platforms,
including smartphones, tablets and desktop. Our established forum community of
brides has over 11,500 members, and is growing week on week. These features,
combined with the most informative online directory of Scottish wedding suppliers;
exclusive online competitions; wedding news and events; and a blog packed full of
engaging content (including real weddings), ensure our audience returns time and
time again.
Our monthly e-newsletter, Something New, reaches over 5,700 subscribers and,
alongside our popular social networking platforms, Facebook, Twitter and Instagram,
provides the perfect opportunity to gain additional exposure through news items,
exclusive readers’ offers and competitions.
Harness the power of the web by advertising on the Scottish Wedding Directory
website to receive direct access to Scotland’s biggest online bridal community from as
little as £12/month.
regular features
directory With over 2,000 online listings, our directory is
the most comprehensive, informative and accurate source of
Scottish wedding suppliers. Make sure you’re part of it!
BLOGS Our topical blog posts are interesting and engaging,
bringing a taste of the magazine to our online audience.
BREAKDOWN
OF MONTHLY
PAGE VIEWS
OTHER
EDITORIAL
VENUES
9%
8%
DIRECTORY
12.5%
FORUM
48%
HOME
22.5%
NEWS UPDATES Our news updates enable us to be
proactive in reporting, updating and informing our viewers of the
latest events, sales and great offers.
wedding OF THE WEEK Have you been involved with a
great wedding recently? Submit it for our Wedding of the Week.
SOCIAL NETWORKING Connect with our lively Facebook,
Twitter, Instagram and Pinterest communities as we share your
news and events.
BRIDAL forum Get exposure for your event or brand on
our popular forum where over 11,500 members share tips and
advice on all aspects of wedding planning.
30,959 members reaching average 96,074/week*
6,091 followers
513 followers
*Accurate as of 23/09/2015
REACHING OVER 500,000
PAGE VIEWS PER MONTH
www.scottishweddingdirectory.co.uk
- rate
card
82.6%
Scottish Wedding Directory is more than just a magazine – it’s a tangible and trusted
marketing portal for all Scottish wedding suppliers. So whether you’re looking to
market your brand in print, online or both, we’ve got a way to make sure you get the
best return on your investment.
RE-BOOKED
MEDIA PACKAGE: Make the most of our print and online channels with our
new all-inclusive Media Package, offering maximum coverage at a reduced price.
This money saving option includes your advert in four issues of the magazine PLUS
inclusion in 6 monthly targeted e-marketing campaigns throughout the year.
Of ouR clients
their advert in 2013
Magazine ADVERtising
Advert size
ONE ISSUE
TWO ISSUES
THREE ISSUES
FOUR ISSUES
MEDIA PACKAGE
Magazine Directory Listing
-
£115
£145
£165
-
Health & Beauty Listing
-
£120
£145
£165
-
Venue Listing
£145
£205
£245
£275
-
1/8 Page Landscape*
£225
£350
£460
£560
£695
1/4 Page Portrait/Landscape*
£395
£645
£820
£945
£1095
1/2 Page Portrait/Landscape*
£590
£895
£1,190
£1,345
£1,495
Full Page*
£950
£1,450
£1,845
£2,200
£2,350
Double Page Spread*
£1,450
£2,300
£2,950
£3,400
£3,550
OBC, IFC, IBC*
£1,500
£2,300
£2,900
£3,200
£3,350
April 2016 issue
SWD COPY deadlines
Final booking 19 Feb
Copy required 26 Feb
On sale 1 April 2016
online advertising
£120/annum
Online listing
Venue listing
£245/annum
Home page advert
£195/month
Directory results page advert
(in your category and region)
£50/month
Advert on the Forum and Blog sections
£100/week
Advert in all other editorial sections
£75/month
July 2016 issue
Final booking 13 May
Copy required 20 May
On sale 1 July 2016
October 2016 issue
Final booking 12 August
Copy required 19 August
On sale 3 October 2016
*All magazine advertisers receive a FREE online
listing for the duration of their booking
Additional Information
Payment Terms
Magazine prices are run of page; specified position (full pages only) available at an additional 15% surcharge.
All prices quoted are subject to VAT at 20%.
A credit check is required with placement
of first order, balance on invoice within 30
days following the date of publication. Any
account can be settled within 30 days of
invoice by Visa, Mastercard, Switch or Delta.
Magazine inserts up to 10gm and smaller than 280 x 190mm £35 per 1,000. Prices available on request for other sizes.
Prices for multiple page spreads, promotions and sponsorship
opportunities are available on request.
Commission of 10% to recognised
agencies only.
As an alternative, Scottish Wedding
Directory is pleased to offer clients the
opportunity to pay by direct debit; splitting
the balance over four quarterly payments
following publication date.
Right to refuse policy
Scottish Wedding Directory reserves the
right to refuse inclusion of adverts or
editorial matter for any reason.
www.scottishweddingdirectory.co.uk
- advertising contacts
get in touch...
Glasgow, South West and Central Scotland enquiries
Lesley Traynor - 0141 567 2721
Senior Sales Executive
[email protected]
Fife, Angus and Perthshire enquiries
Siobhan Pretious - 01382 575758
Sales Executive
[email protected]
Edinburgh, Lothian and Borders enquiries
Dawn Stafford - 0131 258 9871
Sales Executive
[email protected]
Aberdeen, Grampian, Highlands and Islands enquiries
Craig Carson - 01382 575916
Sales Director
[email protected]
Did you know?
With 29,070* Scottish weddings in 2014,
are you getting your slice of the market?
7
The average cost of a wedding in Scotland in 2014
was £23, 723.46.This means the estimated value of
the Scottish wedding market is £602 million!
%
8
10
Aberdeen
+ Aberdeenshire
%
SCOTTISH WEDDING DIRECTORY IS THE BEST
READ BRIDAL MAGAZINE AMONG SCOTTISH BRIDES
%
Scottish brides spend an average of
88.11 minutes reading each issue – 29%
go back to the magazine four or more
times after their first read!
Stirling, Argyll,
Loch Lomond
+ The Trossachs
Moray,
Highlands
+ Islands
12
19
%
%
Fife, Tayside,
Angus +
Perthshire
28
Edinburgh, Lothians
+ Borders
%
15
%
Dumfries + Galloway
SWD was the most useful
source of help for 70% of
Scottish brides in 2014!
Greater Glasgow +
Clyde Valley
These results were obtained from our Scottish Wedding Census 2015,
in which 1,054 newlyweds and people planning their wedding were surveyed
on all aspects of wedding planning. Get in touch with our sales team to find
out more interesting stats!
* Figure from the General Register Office for
Scotland (gro-scotland.gov.uk)
/swdmagazine
98%
of readers pay attention
to the adverts in Scottish
Wedding Directory and
63% have contacted a
supplier after seeing their
details in the magazine
swdmagazine
@swdmagazine
/forum
www.scottishweddingdirectory.co.uk
swdmagazine