Development of Disney Land Theme Part at Bengaluru

Transcription

GOVERNMENT OF KARNATAKA INITIATIVE
GOVERNMENT OF KARNATAKA
INITIATIVE
DEVELOPMENT OF DISNEY LAND THEME PARK AT
BENGALURU
Detailed Project Report
PROJECT REPORT
TOURISM PROJECTS FOR INVESTMENT
OPPORTUNITIES
INVEST KARNATAKA 2016
NOVEMBER 2015
1
Table of contents
1. Introduction ....................................................................................................... 5
1.1
Background ............................................................................................................................. 5
1.2
Objectives................................................................................................................................ 5
1.3
Approach and Methodology ................................................................................................... 7
2. Sector Profile ..................................................................................................... 8
2.1
Tourism Industry Overview ..................................................................................................... 8
2.1.1
In the Indian Context .......................................................................................................... 8
2.1.2
Tourism in Karnataka .......................................................................................................... 9
2.2
Amusement Park Industry Overview .................................................................................... 10
2.2.1
Indian Amusement Park Industry ..................................................................................... 10
2.2.2
World Amusement Park Industry...................................................................................... 12
3. Overview of Bengaluru ................................................................................. 16
4. Competition Analysis .................................................................................... 26
5. Infrastrucutre Assessment .......................................................................... 28
6. Project Concept ............................................................................................... 31
6.1
Tourism Policy ....................................................................................................................... 31
6.2
Project Component ............................................................................................................... 31
6.3
Project Drivers....................................................................................................................... 32
7. Suggested Project Location ......................................................................... 33
Road Infrastructure: .......................................................................................................................... 35
Proposed Development: ................................................................................................................... 36
8. Statutory & Legal Frameworks .................................................................. 38
9. Project Structuring Options ........................................................................ 39
9.1
Review of different PPP Frameworks ................................................................................... 39
9.2
Proposed Structure ............................................................................................................... 40
9.3
Responsibility of the developer ............................................................................................ 41
9.4
Implementation Structure .................................................................................................... 42
9.5
Risks assessment ................................................................................................................... 43
9.6
Types of Bidding .................................................................................................................... 43
9.7
Salient features of Instruction to Bidders (ITB)..................................................................... 45
2
9.8
Salient Features of Draft Project Development Agreement (PDA) ....................................... 47
10. Estimation of Project Costs ......................................................................... 53
11. Way Forward.................................................................................................... 55
10.1
Critical Success factors .......................................................................................................... 55
10.2
Way Forward ......................................................................................................................... 55
Annexure I - Case Studies ................................................................................... 56
1.1
Walt Disney World Resort, Florida, USA ............................................................................... 56
1.2
Genting Highlands, Malaysia................................................................................................. 72
1.3
Sentosa, Singapore................................................................................................................ 82
1.4
Six Flags ................................................................................................................................. 95
1.5
Universal Studios................................................................................................................. 101
1.6
Wild Wadi Water Park, Dubai ............................................................................................. 102
3
List of Tables
Table 1: Investments in Tourism Sector.................................................................................................. 9
Table 2: Key Features of Theme Parks in India ..................................................................................... 11
Table 3: Urban Branding of Cities ......................................................................................................... 21
Table 4: Urban Household Annual Household ...................................................................................... 21
Table 5: Urban Branding of Cities ......................................................................................................... 22
Table 6: Weather & Climatic Influence in Bengaluru ............................................................................ 23
Table 7: Top visited Theme Parks in the World .................................................................................... 26
Table 8: Comparative Martrix of Theme Parks ..................................................................................... 28
Table 10: Requirements of difference PPP frameworks ....................................................................... 40
Table 11: Features of proposed DBFOT structure ................................................................................ 40
Table 12: Scenarios for Annual Payment .............................................................................................. 50
Table 13: Termination payments for Force Majeure Events and Event of Default .............................. 51
Table 14: Force Majeure Events ........................................................................................................... 52
List of Figures
Figure 1: Approach to the project ........................................................................................................... 7
Figure 2: Top 10 Largest Amusement Park Corporation in the World ................................................. 13
Figure 3: Top 10 Largest Amusement Parks in Asia-Pacific Region ...................................................... 14
Figure 4: SEC Share across Cities........................................................................................................... 20
Figure 5: Income Groups across Major Cities in India .......................................................................... 22
Figure 6: World Map indicated location of Large Amusement/Theme Parks ...................................... 27
Figure 7: Implementation Framework..................................................................................................... 42
Figure 8: Implementation Framework .................................................................................................. 42
Figure 9: Types of Bidding ..................................................................................................................... 43
Figure 10: Stages of Bidding .................................................................................................................. 44
Figure 11: Critical Success Factors ........................................................................................................ 55
4
1. Introduction
1.1 Background
Department of Tourism (DoT) Government of Karnataka (GoK) is determined to boost
the tourism industry in the state. The Tourism Sector has been identified as one of the
key sectors propelling the country’s economic growth. Karnataka State has been
ranked as the 3rd preferred destination among domestic tourists in the tourism sector.
Karnataka’s thriving economy has created many opportunities across the State in the
last decade.
For GoK, the tourism sector constitutes a real priority because it is an important sector
for the generation of employment, therefore various initiatives are been undertaken
with the involvement of all stakeholders, both public and private, that will foster a
more favourable environment for the development and consolidation of the tourism
sector. One of the initiatives in this direction is the formulation of Karnataka Tourism
Policy for 2015-20.
GoK intends to encourage the investors to invest in the tourism sector. A host of
incentives and concessions are provided to the investors in tourism sector, in the New
Tourism Policy for 2015-20. A large emphasis has been laid on enhancing hospitality
services and standards, promoting innovative developments and rejuvenation of older
tourist attractions, with the aim of offering visitors the experience that will be
commensurate with higher expectations.
With this background, DoT has prepared a shelf of Project Reports of potential
tourism projects which could be undertaken for development along with collaboration
with the Private sector. One of the projects identified for setting up of a large sized
integrated theme park on the lines of Disney Land at Bengaluru.
1.2 Objectives
GoK intends to develop a Disney Land Theme Park at Bengaluru to:
i.
ii.
iii.
Attract footfalls, encourage extended stays and provide a wholesome
experience to the tourists.
Encourage entrepreneurship and livelihood opportunities for the locals.
Encourage and promote Private Sector Participation in the development of
tourism sector.
5
Department of Tourism, Government of Karnataka, the agency responsible for
promoting tourism in Karnataka has been at the forefront in attracting large number
of tourists to the state and branding Karnataka as a tourist destination.
The Unique Selling Proposition of Karnataka Tourism is that it is a “Mini Incredible
India” in its tourism offerings. One state encompassing the spectrum of many worlds
of tourist interest in one state - be it the heritage and pilgrim centres of the old world,
or the Hi-tech IT and Bio-tech of the modern world or the adventure sports of the new
world. At one end it is recognized as the “Cradle of stone architecture” of the old
civilization and contrastingly on the other, as the “Silicon Valley of India” of the
modern e-civilization.
The Tourism Policy 2015-20 would act as a catalyst to promote development of
tourism infrastructure and related facilities without straining the budget of the state.
The utmost importance would hence be given to the developments under Public
Private Partnership (PPP) framework. One of the thrust areas of the afore-mentioned
policy is the development of Theme and Entertainment Parks/ promoting adventure
sports and creating high-end accommodation through various public-private
partnership (PPP) frameworks in Bengaluru and other places in Karnataka.
One of the key initiatives of DoT in the regard is to explore the possibility of setting up
of a large, multi-attraction, integrated theme park in a suitable location near
Bengaluru on a Public Private Partnership (PPP) basis on the lines of large international
theme parks like Disneyland, Six flags, Universal Studios etc.
6
1.3 Approach and Methodology
The approach to the entire assignment is depicted in the flow chart below.
7
Figure 1: Approach to the project
2. Sector Profile
2.1 Tourism Industry Overview
2.1.1 In the Indian Context
India is fast emerging as an important tourism destination in the World. The campaign
"Incredible India" which showcases the best that India has to offer to the tourists has
now attracted worldwide attention. The proactive policies of the Government of India
have ensured that tourism enjoys an important priority among all the States.
Indian tourism industry is one of the fastest growing in the world, ranking among the
world’s top five most popular tourist destinations. While the country has a lot to offer,
it lags behind in certain regulatory aspects, bringing its competitiveness index ranking
in this Sector to 62 among 133 countries. State policies are working actively to mitigate
these drawbacks, to realise the high potential in this Sector for income and
employment growth1. It is ranked the 14th best tourist destination for its natural
resources and 24th for its cultural resources, with many World Heritage sites, both
natural and cultural, rich flora & fauna, and strong creative industries in the country.
The India travel and tourism industry ranked 5th in the long-term (10-year) growth and
is expected to be the second largest employer in the world by 20192.
Tourism is an important sector of the economy and contributes significantly in the
country’s GDP as well as Foreign Exchange Earnings (FEE). With its backward and
forward linkages with other sectors of the economy, like transport, construction,
handicrafts, manufacturing, horticulture, agriculture, etc., tourism has the potential to
not only be the economy driver, but also become an effective tool for poverty
alleviation and ensuring growth with equity.
Infrastructure development holds the key to India’s sustained growth in the tourism
sector. Therefore, Ministry of Tourism made consistent efforts to develop quality
tourism infrastructure at tourist destinations and circuits. To focus on development of
infrastructure at places of national and international importance, the Ministry, through
its scheme of providing financial assistance to the State Governments and Union
Territory Administrations, has identified 38 mega tourism projects out of which some
are under various stages of implementation. These mega projects are a judicious mix
of culture, heritage, spiritual and eco-tourism in order to give tourists a holistic
perspective.
1 Advantage Karnataka (GIM)-Sector profile
2 Travel and Tourism Competitiveness Report 2009 by the World Economic Forum
8
There are various initiatives under the New Tourism Projects as declared by the MoT.
There is higher focus on Rural Tourism, Cruise Tourism (Ocean and River), Golf
Tourism, Adventure Tourism, Medical Tourism, Wellness Tourism and Sustainable/Eco
Tourism. The individual states also have their own Tourism policies which are drawn in
line with MoT and also with the vision of state to promote the sector. It is expected
that the tourism industry has the potential to bring in revenue worth US$ 51.4 billion
by 2019.
2.1.2 Tourism in Karnataka
The tourist flow into the state has steadily been increasing with a growth of more than
16 per cent. There has been major thrust to further improve tourism in Karnataka and
it is proposed that all 30 districts in Karnataka will soon have their own tourism master
plans. This is expected to attract tourists to little known places with potential and thus
improve the prospects of Karnataka becoming one of India’s leading tourism
destinations.
With the largest number of institutes in hotel management and catering technology in
the country, the State has a large pool of skilled human resources. The Sector is
attracting significant investment by domestic and global players as infrastructure is
being ramped up to meet the needs of the growing tourist activity
Table 1: Investments in Tourism Sector
Measures & Indicators/ Projections
Arrival of Foreign Tourists (in lakhs)
Employment generated by tourism (in lakhs)
Arrival of domestic tourists (in lakhs)
Revenue due to tourism (in Rs. lakhs)
Forex earnings due to tourism (in Rs. lakhs)
Tourism contribution to State GDP (%)
2005
2.53
4.49
244.89
28,587
39,153
13
2010
2020
3.23
5.26
5.72
9.32
359.82
776.83
46,039 1,19,413
49,970
81,396
15
25
Source: Govt. of India, Department of Tourism, Market Research Division, Final Report on 20 year Perspective Plan for
Development of Sustainable Tourism in Karnataka – March 2003 Prepared by Dalal Mott MacDonald
Karnataka has Tourism Master Plan 2010-20 prepared with a vision to improve and
give a boost to the tourism sector in the state. The Master plan aims to place
Karnataka in the “Numero Uno” position in terms of tourist arrivals, tourism spend,
capital inflows for infrastructure development and other critical indicators of tourism
growth and development in the state. The Tourism Master Plan of the Government of
9
Karnataka draws its inspiration from the vision of the State as enshrined in its Vision
2020 document.
One of the thrust areas as listed in the Vision Document was Theme and
Entertainment Parks wherein it is stated that


Theme and Entertainment parks will be promoted and established in Bengaluru
and other places in Karnataka.
Private enterprise will be encouraged to establish such entertainment parks
through appropriate PPP model.
The private Sector has shown considerable interest in the tourist industry in Karnataka.
Given the high growth potential, the State has attracted investment from the hotel
industry. All top-end luxury hotel chains have properties in and around Bengaluru,
while others are expanding. At the same time, the Government has been actively
working to aid private investment. There are 9 projects under implementation in the
hotels and resort segment under PPP mode with the Government. Worth an
investment of more than Rs. 300 crores at the following locations: Jog Falls, Banvasi,
Agumbe, Badami, Pattadakkal, Aihole, Belur, Bijapur and Gokarna, the projects include
development of theme parks, civic amenities, hotels and restaurants, organised retail
etc; in short creating a tourist friendly environment at chosen locations. As of June
2009, there were 99 projects under implementation in the hotel Sector in Karnataka,
approved by the Government, with an investment of Rs. 2,490 billion.
10
2.2 Amusement Park Industry Overview
2.2.1 Indian Amusement Park Industry
Of all the parks in India, only 15% classify as large parks, 30% as medium parks while
the remaining 55% are classified as small parks.
General trend in the industry shows that amusements parks in India target kids and
youth from middle income segments with occasional promotional offers for the low
income groups. The parks receive visitors mostly from local/primary market with few
visitors from tertiary market as well. The parks get their revenue mainly from entry
tickets and F&B with other, less contributing, sources being rentals and merchandizing.
The amusement park industry in India has grown significantly since its inception.
However, the size, footfalls and revenues are still very low as compared to their global
counterparts. The challenges in front of the Indian amusement park industry still
remain: low per capita income, low consumer willingness to spend, inefficient
infrastructure support, non availability of land and financing issues.
There are a good number of examples of medium to large size parks which have been
successful in India. The following table covers the main features of such parks:
Table 2: Key Features of Theme Parks in India
Sl
No
Name of
the Park
Location
1
Noida
Entertainm
ent City
Noida
Area
(in
Acres)
150
2
Kishkintha
Chennai
120
3
Essel World
Mumbai
80
4
Veegaland
Kochi
30
5
Athisayam
Amusemen
t Park
MGM Dizzy
World
Madurai
70
6
8
Tamil
Nadu
Ocean Park
27
20
Hyderab
ad
9
Ramoji Film
City
2000
Hyderab
ad
Main Attractions
3 entertainment Zones with more
than 30 rides for different age
groups, Food Courts and a
Shopping Complex
Theme water park with many dry
rides also for all ages ranging from
6 to 60
79 racy rides and zippy slides with
other attractions including ice
skating, bowling, cricket zone and
discotheque etc.
Ecofriendly amusement park with
26 rides and other attractions like
musical fountain, laser show and
visual theatres
Water theme park with about 40
games and 20 rides
With around 60 rides, the major
attractions here are the water
chute, parachute tower, pirate
boat and a 110 feet “dizee shake”
challenger.
Water theme park with a
spectacular mix of internationally
popular Water Rides and
Amusement Rides for all age
groups and provides full day
entertainment to all its patrons.
World’s largest integrated film
studio complex,It is also a popular
tourism and recreation centre,
containing both natural and
artificial attractions including an
amusement park.
Year of
establis
hment
2000
Visitors
(in Lakhs
per year)
3.5
1995
Not
available
1996
18
2000
6.5
Not
available
1994
Not
available
Not
available
1996
15
11
Sl
No
Name of
the Park
Location
10
Wonderla
Bengalur
u
11
Adventure
islands
Delhi
Area
(in
Acres)
82
62
Main Attractions
The rides area is limited to about
20 acres. The park has 28 rides
apart from other attractions
including cinemagic simulation and
musical fountain. The major
attraction at Wonderla is the 30 m
high Ferris wheel mounted on a 15storey high building and a thrill ride
Hurricane.
This amusement parks has around
20 different rides, imported from
major European manufactures, in
order to get the original feeling.
Some of the major rides in this
park are a freefall ride, a merry-goround, demolition derby, and other
such rides. Kids of all ages, and
adults will both enjoy the rides.
Year of
establis
hment
2005
Visitors
(in Lakhs
per year)
13
2006
Not
available
2.2.2 World Amusement Park Industry
The Theme Park and Amusement park industry started to grow with the success of
Disneyland which started operation of its first park in 1955 at California and the
second park at Florida in 1971. There are maximum numbers of Theme/Amusement
Parks in North America. The expansion of Disney in terms of geographical spread
shows the success of the concept of themed entertainment and amusement. The
footfalls are from the large theme parks in Florida and California. From the top 25
parks in the world 12 are located in USA.
The Second highest footfall to such amusement parks is witnessed in Asia Pacific
region which accounted to about 65.5 million. Japan is the largest contributor to these
high footfall numbers followed by China and they take a share of 31% of the global
market. Disneyland and Disney Sea at Tokyo are the most successful parks in this
region which have contributed to these high footfalls.
Asia Pacific region has had many new entrants since early 2000 and have already
captured most of the eastern market share. A rush of theme park construction across
Asia that will result in new homes for Mickey Mouse, the Monkey King and Hello Kitty
is also providing a financial lifeline for the world’s elite group of entertainment
designers.
12
New theme parks, resorts and casinos are scheduled to open from Singapore to Seoul
over the next several years as property developers and entertainment companies aim
to draw Asia’s rapidly growing middle classes. They’re betting there will be a big
market for family amusement rides, live shows and the chance to pose for a picture
with Snow White.
Theme parks in the US struggled last year, with modest attendance gains as the
economy eked out a muted recovery from recession3. Six Flags Entertainment Corp,
which runs 19 parks in North America, filed for bankruptcy protection in 2009 because
of heavy debt. The situation is similar in Europe, where operators are mostly
renovating or buying smaller rivals. One of the few new parks planned in coming years
is being built on Spain’s Mediterranean coast, where officials are teaming with US film
company Paramount.
Annual Attendance in Millions
Figure 2: Top 10 Largest Amusement Park Corporation in the World
1 Walt Disney Parks and Resorts
United States
140
2 Merlin Entertainments Group
United Kingdom
120
3 Universal Studios Recreation
Group United States
100
4 Parques Reunidos Spain
80
5 Six Flags Inc. United States
60
6 Cedar Fair Entertainment
Company United States
40
7 SeaWorld Parks & Entertainment
United States
20
8 OCT Parks China People's Republic
of China
0
9 Herschend Family Entertainment
Corporation United States
2008
2009
2010[3]
10 Compagnie des Alpes France
Not so in Asia: Disney’s long-awaited US$3.7 billion park is scheduled to open in
Shanghai in 2016. The Pasadena-based Hettema Group is designing a Hello Kitty park
set to open southwest of Shanghai in 2014. Burbank-based Thinkwell Group is working
3
Source of Graph- TEA/AECOM 2010 Report
13
on a Monkey Kingdom park near Beijing based on the classical Chinese epic novel, also
scheduled for 2014.
Outside China, Southeast Asia’s first Universal Studios theme park opened last year in
Singapore, part of a US$4.4 billion resort that also includes the city-state’s first casino.
Another Universal Studios is slated to open in 2014 in Seoul, South Korea. Asia’s first
Legoland is scheduled to open in southern Malaysia in 2013. A US$2 billion, five-star
hotel and amusement park slated to open in southern Vietnam in 2014 has lured Joe
Jackson, father of the late king of pop Michael Jackson, as one of its investors.
Asian theme park attendance is forecast to grow to 290 million next year from 249
million in 2007, while spending in that period will rise from US$6.4 billion to US$8.4
billion, according to PricewaterhouseCoopers4.
Figure 3: Top 10 Largest Amusement Parks in Asia-Pacific Region
16
1 Tokyo Disneyland Japan
14
2 Tokyo DisneySea Japan
12
3 Universal Studios Japan
Japan
Annual Attendance in Millions
10
4 Everland South Korea
8
5 Lotte World South Korea
6
6 Hong Kong Disneyland
China
4
7 Ocean Park Hong Kong
China
2
8 Nagashima Spa Land
Japan
9 Yokohama Hakkeijima Sea
Paradise Japan
0
2008
4
Taipei times article in July2011
2009
2010[3]
10 Happy Valley China
14
Water Parks are more popular in USA followed by Asia Pacific Region. Top 9 parks in
USA had almost 10.0 million footfalls in year 2009 and Asia Pacific Region had about
9.3 million footfalls in the same period. The notable ones in USA are Typhoon Lagoon
and Blizzard Beach, both at Walt Disney World Resort. Chime-Long water park in China
witnessed highest footfalls in the Asia Pacific region. Middle East has Wild Wadi water
park at Dubai which alone witnessed about 0.67 million footfall in year 2009.
Ancillary offerings
Apart from rides and attractions, amusement and theme parks across the world offer a
variety of ancillary services to generate additional revenues. These products and
services generally depend on the profile of the park’s target customer segment and
their spending pattern.
Some of the key facilities include:
1. Hospitality
 Accommodation/ Hotels
 Themed restaurants/Cafes and bars/ Food pavilions
 Convention centers
2. Retail
 Souvenir shops/Shopping malls/ Shopping complexes/ Factory outlets
3. Live Entertainment
 Live shows/ Theaters/ Cinemas/ Concert halls
4. Conveniences
 Car parking/ ATMs/ Baby care centers
 Transportation - Electric convenience vehicles/ Facilities for differently abled
persons
5. Sports
 Golf course
 Gym
The relationship between merchandising and theme park visits clearly has potential for
further growth, and the advantages of stimulating this demand are becoming
increasingly recognized by theme park operators. They are maximizing profits out of
their rides, activities and exhibits by linking rides to merchandise and placing goods at
spots where visitors are most likely to buy, and that is close to the key rides, activities
and exhibits.
15
3. Overview of Bengaluru
Karnataka State comprises of 30 districts and has been classified into four divisions
namely Bangalore, Belgaum, Gulbarga and Mysore Divisions.
Bangalore, the capital city and the largest city of Karnataka State is popularly known as
the ‘Silicon Valley of India’ and has come to be one of Asia’s fastest growing cities since
emergence of the IT-ITeS industry. Karnataka itself is globally known for its vibrant
economy and investment potential.
Being a major industrial and commercial center of the country, Bangalore is also the
nerve center of India’s software industry and is well connected domestically and
internationally, thus attracting people from all over the country and beyond for
meetings, seminars, conferences and exhibitions. It is home to some of the most high
tech industries, IT organizations and some of India’s premier scientific establishments.
Bangalore is regarded as a high-tech city with offices or development centers of a
number of mega software companies having wholly owned subsidiaries or joint
ventures including IBM, Hewlett-Packard, Texas Instruments, Oracle, Novell, Fujitsu,
and Digital Equipment. Bangalore is also headquarters to a large number of Indian
software companies. Bangalore produces more than 35 percent of all software that
India currently exports. In a short time, Bangalore has experienced rapid growth and
international recognition in the field of software development. This has resulted in
placing the city at a promising position in the international market for software.
Bangalore is home to over 688 multinational companies, out of which 87 are from the
Global Fortune 500 companies. Sustained efforts of both the Government of India and
the Government of Karnataka in the last five decades have resulted in Bangalore
becoming a major industrial and commercial hub in Asia.
With over 103 Central and State research and development institutions including the
Indian Institute of Science (ranked as the 18th globally), National Law School of India,
69 Engineering Colleges, world class health care facilities/medical colleges and
institutions, and a host of other institutional infrastructure, Bangalore is a much
sought after destination for trade, commerce and industry. Bangalore is even gaining
the status of the ‘Floriculture Capital’ due to the present boost of the flower export
from the city. Due to the rich stone resources Bangalore is also known as the ‘Stone
City’, especially for its granite deposits. The salient features of Bangalore City are
presented in the table below.
16
Table 3: Overview of Bangalore City
Aspect
Details
City
Bangalore
Population (2011 Census)
8.52 Million
Area



Municipal Area (BBMP): 741 sq. km
Planning Area (Bangalore Development Authority): 1,307
sq. km
Development Area (Bangalore Metropolitan Regional
Development Authority): 2,190 sq. km
Geographic Location


770 37’ E Longitude and 120 8’ N Latitude.
Elevation: 920 m above the mean sea level.
Connectivity and Linkages

Air: The city has an international airport with regular flights
from & to important destinations both in India and abroad.
Bangalore International Airport started its operations of
Phase 1 in April 2008.
Road: The city is strategically located on NH-4 (ChennaiBangalore-Pune), NH-7 (Bangalore-Hyderabad), NH-48
(Mangalore), NH 207 (Chikaballapur), & NH-209
(Coimbatore) and State Highways to other cities in the
State.
Rail: The city has three railway stations, viz. Central,
Cantonment and Yeshwantpur. The city is well connected
to all major Indian cities by rail network.


Climate





Tropical climate
March to May (warmest months)
December to February (coldest months)
July to September (rainy - southwest monsoon)
November to December (rainy - northeast monsoon)
Temperature


Highest maximum temperature of 33o C
Lowest minimum temperature of 14o C
Languages


Regional language: Kannada
English, Hindi, Telugu and Tamil are widely spoken and
understood.
City Administrator
Greater Bangalore Municipal Corporation (Bruhat Bangalore
Mahanagar Palike)
17
Aspect
Details
City Functions
Administrative Capital, IT capital of the country
Distance of International
Airport from CBD
35.0 km
Key Advantages of
Bangalore









Availability of world class skilled manpower
Location advantage - good connectivity and linkages
Salubrious climate
Reform oriented governance
Cosmopolitan culture
Excellent social, education & health facilities
Telecom connectivity
Presence of multinational companies
Fastest growing city in Asia and availability of ‘Grade A’
properties
Source: Jones Lang LaSalle Report 2010
Apart from the industrial importance, Bangalore city also has few other characteristics
such as a cosmopolitan culture, higher spending capacity, large percentage of young
population and existence of International airport all of which together promote
Bangalore as an idyllic place to develop entertainment and amusement parks.
Developing a Disney Land Theme Park will be very constructive to attract more
domestic and international tourists in the city. The Disney Land Theme Park will also
act as a weekend destination for the city – dwellers.
3.1
Advantage Bengaluru
Karnataka has one of the highest per capita (Rs 5,217) plan expenditures in the
country and there has been a continuous increase in the share of plan expenditure (42
per cent) in total expenditure in the state. The Economic Survey of Karnataka
estimated its Gross Domestic Product (GDP) at constant prices to grow by about 8.2
per cent during 2010-11, driven by higher growth in primary and tertiary sectors. The
per capita Net Income (per capita NSDP at factor cost), at current prices, is estimated
at Rs 60,000 for 2010-11 as against Rs 51,858 for 2009-10, which brings the growth in
per capita net income at 15.7 percent during 2010-11 as against 12 per cent during
previous year.
Karnataka has been repeatedly show-cased as:
18








Manufacturing hub for leading Auto & Auto components
Global outsourcing hub for IT & ITES
Preferred destination for outsourcing of IT projects/product design & development
Home for Drug discoveries & Biotech clusters
Leader and pioneer of BT Revolution
Base for several international apparel brands for various international brands like
Tommy Hilfiger, NIKE, GAP, Wal-Mart
Aero-space hub and base (Bengaluru) for aviation majors such as HAL, NAL, GE,
Honeywell, Rolls Royce
Base for oil and gas majors – MRPL (ONGC), excellent connectivity to Ports
The state has had many pro active developments indicating willingness of the
governance in showcasing Karnataka as the preferred state. Some of the statistics
which support this understanding are listed below;




The State Level Single Window Clearance Committee approved 378 industrial
projects with an investment of Rs 6,087.37 crore with an employment potential of
1.03 lakh. The High Level Clearance Committee cleared 130 mega projects with an
investment of Rs 1,46,566.89 crore, which has potential to create 4.63 lakh jobs.
The Global Investors Meet held on June 3-4, 2010 attracted investment of about Rs
4, 73, 000 crore and with an employment potential of 85,000 new jobs.
Karnataka's exports in 2009-10 amounted to about Rs 1,42,871.41 crore, which
accounted for 13.3 per cent of the country's exports indicating the increased
inflows
During 2010-11, Karnataka created 283.72 lakh person days employment
compared to 278.22 lakh person days in the previous year indicating the improved
employment levels in state.
The tourist flow into the state has steadily increased from 2.52 crore in 2005 to 3.32
crore in 2009, which indicates a growth of 16 per cent. There are various measures by
DoT to further enhance the tourism sector as discussed earlier. There have been
various initiatives such as Master Planning of Heritage areas, creation of Tourism
circuits, focus on improving infrastructure and encourage entrepreneurs for
construction of hotels with concession on loans and VAT exemption provided.
3.2
Population Growth
of hotels with concession on loans and VAT exemption provided.
19
One of the most attractive employment destinations in the country over the last
decade, Bengaluru's population has grown by 46.68 per cent between 2001 and 2011,
up by nearly 12% over the growth rate of 35 per cent in the previous decade. The
City’s decadal growth rate is the highest among all the metros in the country. Indeed,
at 36.35 per cent, over a third of Karnataka’s population increase in the last decade
has happened in Bengaluru.
Bengaluru city's population is growing faster than ever before and by the end of the
year its head count is likely to cross the one-crore mark. The city's population stands at
9,588,910, according to provisional Census 2011 data released. (source:
censusindia.gov.in)
Demographic Development
Bengaluru also has one of the highest SEC A & B population (33%) across the major
cities in India. The graph illustrates the socio-economic categorization carried out by
City Skyline.
100%
90%
80%
% of Urban Households
70%
60%
50%
20
40%
30%
20%
10%
SEC A
SEC C
SEC D
e
Pu
n
ai
ata
mb
Mu
Hy
de
SEC B
Ko
lk
ad
lhi
rab
en
Ch
De
na
i
e
lor
ga
Ba
n
ed
ab
ad
0%
Ah
m
3.3
SEC E
Figure 4: SEC Share across Cities
The table shows the broad urban branding of Indian Cities. Interesting, no city has
entertainment tagged and Bengaluru could take first mover advantage and capture the
title of entertainment capital of India, if it decides that it would like to establish itself
as a major tourism destination in Asia.
Table 4: Urban Branding of Cities
Cities
SEC A
SEC B
SEC C
SEC D
SEC E
SEC
A&B
Ahmedabad
14%
16%
28%
26%
16%
29%
Bengaluru
18%
15%
29%
24%
14%
33%
Chennai
16%
15%
27%
26%
16%
31%
Delhi
8%
20%
23%
24%
25%
28%
Hyderabad
15%
18%
22%
26%
19%
33%
Kolkata
16%
15%
19%
23%
27%
31%
Mumbai
15%
20%
28%
25%
12%
35%
Pune
11%
14%
29%
28%
18%
25%
Source: City Skyline
3.4
Rise of the Middle Class
Bengaluru also has a significant population (68%) across the major cities in India, who
have income levels more than INR 150,000 per annum. The graph illustrates this
categorization carried out by City Skyline.
Table 5: Urban Household Annual Household
INR
75k- INR 150kINR150k
INR 300k
> INR 300k
Above 150k
Ahmedabad 0.3%
12%
37%
50%
87%
Bengaluru
10%
23%
37%
31%
68%
Chennai
5%
18%
30%
47%
77%
Delhi
2%
7%
46%
46%
91%
Hyderabad
3%
19%
48%
30%
78%
Kolkata
8%
25%
26%
40%
67%
Mumbai
1%
6%
42%
52%
93%
Pune
11%
30%
23%
36%
59%
Cities
< INR 75k
21
Figure 5: Income Groups across Major Cities in India
100%
90%
% of Urban Households
80%
70%
60%
50%
40%
30%
20%
10%
< INR 75k
INR 75k- INR150k
INR 150k- INR 300k
e
Pu
n
ai
Mu
mb
ata
Ko
lk
ad
rab
Hy
de
lhi
De
na
i
en
Ch
e
lor
ga
Ba
n
Ah
m
ed
ab
ad
0%
> INR 300k
The table shows the broad urban branding of Indian Cities. Interesting, no city has
entertainment tagged and Bengaluru could take first mover advantage and capture the
title of entertainment capital of India, if it decides that it would like to establish itself
as a major tourism destination in Asia.
Table 6: Urban Branding of Cities
Urban Branding
Cities
Bhubaneshwar
Emerging IT Hub
New Delhi
Financial and
Entertainment Capital
Political Capital
Guwahati
Education Hub
Bengaluru
Silicon Valley of India
Jamshedpur
Industrial Hub
Chennai
Established IT Hub &
Detroit of India
Established IT Hub
Ludhiana
Industrial Hub
Nashik
Emerging Industrial Hub
Gurgaon
Established IT &
Industrial Hub
Patna
Emerging Education &
Agriculture Hub
Noida
Established IT Hub
Kochi
Emerging IT Hub
Kolkata
Gateway to East
Nagpur
Education Hub
Pune
Established IT &
Automative Hub
Indore
Commercial & Industrial
Hub
Cities
Mumbai
Hyderabad
Urban Branding
22
Cities
Ahmedabad
Chandigarh
Coimbatore
3.5
Urban Branding
Cities
Urban Branding
Commercial Hub in the
West
Emerging IT Hub
Jaipur
Tourism Hotspot
Surat
Diamond Capital of India
Emerging Industrial
and IT Hub
Vishakapatnam Emerging IT & Logistics
Hub
Infrastructure
Bengaluru and Karnataka have good connectivity to the rest of India and the world.
The major infrastructure developments in Bengaluru have been covered earlier in the
report. In addition, the city and the state enjoy excellent access through international
airports at Bengaluru and Mangalore and the Golden Quadrilateral passes through
Bengaluru.
3.6
Weather and Climatic Influence
Weather is a major influence factor in any entertainment destination across the world.
The following table indicates the advantages of Bengaluru on this factor.
Table 7: Weather & Climatic Influence in Bengaluru
Climatic Zones
Basic Wind
Speed (Based
on the 50
years Return
Period)
Average
Thunderstorm
days in a year
Seismic Zone
It is seen that the state has a warm climate. Bengaluru
has a pleasant climate owing to the elevation over sea
level
It is seen that the state and Bengaluru has moderate
wind speeds. This is of great importance particularly in
the design and safety of high rides.
It is seen that Bengaluru has a few number of thunder
days in a year. This is of particular importance for large
amusement parks with a significant number of
outdoor rides.
Bengaluru and the majority of Karnataka fall in Zone 1.
Thus the chances of major earthquakes are minimal
and design parameters would minimal.
23
3.7
Infrastructure Initiative
There are various proactive measures taken up by the GoK in augmenting & expanding
the region in terms of physical infrastructure and developing major infrastructure
projects to encourage overall economic development.
The under – construction NICE road is 111 km long and connects two important cities
of Karnataka i.e, Bangalore and Mysore, touching various cross sections of state and
national highways. The NICE road is expected to impact the city connectivity scenario
majorly as it connects Electronics City, Bannerghatta Road, Magadi Road, Madiwala
and other strategic locations. The Bangalore – Mysore Infrastructure Corridor is also
getting developed along NICE and is expected to bring in various commercial and
tourism zones along it.
One of the largest infrastructure projects which will be witnessed by Bangalore city –
dwellers in the upcoming years is completion of construction of Bangalore Metro
Project. This is another project which is expected to impact the city transportation
majorly. Apart from these, widening of Sarjapur Outer Ring Road connecting it to the
peripherial ring road and several elevated expressway at various junctions of the city
will definitely improve the connectivity further.
The completion of the above mentioned projects will have significant impact on the
regional and economic development of the region as well as it will induce more no. of
tourist population.
3.8
Tourist Footfall
Tourist destinations in Bangalore together experience nearly 1.75 crores annual
tourist footfalls throughout the year.
Table 8: Annual Tourist Footfalls (2014 Tourist Data)
District
Tourist Destinations
Ghati Subramanya
Bengaluru
(Rural)
Tippu Birth Place &
Fort Devanahalli
Shivagange
Bengaluru
(Urban)
Lalbagh
Viveshwaraiah
Museum
Domestic
International
Total
10,86,257
0
10,86,257
3,78,914
0
3,78,914
8,18,449
0
8,18,449
36,85,517
14,148
36,99,665
21,99,195
576
21,99,771
24
Bannerughatta
48,69,395
591
48,69,986
39,00,879
35,000
39,35,879
Tippu Palace
3,91,365
20,000
4,11,365
Bangalore Palace
1,55,192
3,942
1,59,134
National Park
Iskcon Temple
Total
1,75,59,420
Thus, the average tourist footfall in each tourist destination of Bangalore will be 11
lakhs. Taking into account that nearly 50% of the total number of tourists would visit
the newly developed Disney Land Theme Park, the annual tourist footfalls of the
project would be nearly 6 lakhs.
3.9
Need of the Project
i.
Lack of entertainment parks in and around the city meeting the increased demand.
ii.
Need to boost up the Tourism Industry in Karnataka through designing such
medium and large scale entertainment parks.
iii.
Rising middle class & Increased Affordability throughout the state.
iv.
Providing a new and unique experience to the visitors.
v.
Expected Increase in Tourist Footfalls in the city.
vi.
Encourage livelihood opportunities for the local population.
25
4. Competition Analysis
In 2009, roughly a quarter of Disney's revenue came from overseas operations. Asia
contributed just 5%, therefore leaving a large potential untapped. In 2009, eight of the
world's top 20 amusement parks (by number of visitors) were in Asia, according to a
report by Themed Entertainment Association as indicated in the table below:
Table 9: Top visited Theme Parks in the World
Rank
Amusement Park
Location
2009
1
Florida, USA
17,233,000
2
3
4
Magic Kingdom at Walt Disney World
Resort
Disneyland at Disneyland Resort
Tokyo Disneyland
Disneyland Paris
California, USA
Tokyo, Japan
France
15,900,000
13,646,000
12,740,000
5
6
Tokyo Disney Sea
Epcot at Walt Disney World Resort
Tokyo, Japan
Florida, USA
12,004,000
10,990,000
7
Disney's Hollywood Studios at Walt
Disney World Resort
Florida, USA
9,700,000
8
Disney's Animal Kingdom at Walt
Disney World Resort
Universal Studios Japan
Everland
Disney's California Adventure at
Disneyland Resort
SeaWorld Orlando
Universal Studios Florida at Universal
Orlando Resort
Ocean Park Hong Kong
Nagashima Spa Land
Florida, USA
9,590,000
Osaka, Japan
South Korea
California, USA
8,000,000
6,169,000
6,095,000
Florida, USA
Florida, USA
5,800,000
5,530,000
Hong Kong, China
Kuwana, Japan
4,800,000
4,700,000
Florida, USA
4,627,000
Hong Kong, China
4,600,000
9
10
11
12
13
14
15
16
17
Islands of Adventure at Universal
Orlando Resort
Hong Kong Disneyland
18
Yokohama Hakkeijima Sea Paradise
Yokohama, Japan
4,500,000
19
Universal Studios Hollywood
California, USA
4,308,000
20
Lotte World
Seoul, South Korea
4,261,000
Source: The Global Attractions Attendance Report, 2009 by Themed Entertainment
Association
26
Some of the Large Amusement/Theme Parks across the World are shown on the
world map below:
Figure 6: World Map indicated location of Large Amusement/Theme Parks
27
5. Infrastrucutre Assessment
Large Parks:
Comparative Matrix of Large Sized Amusement Parks
Table 10: Comparative Martrix of Theme Parks
Walt Disney World
Genting Highlands
Resort, Florida
Sentosa
Location
Orlando, USA
Malaysia
Singapore
Operator
Owned
and
operated by the
Walt Disney Parks
and
Resorts
segment of The
Walt
Disney
Company
Resorts
World
Genting RWG is Resorts
World
operated
by Singapore
and
Genting Malaysia Universal Studios
Berhad
Year of Opening
1971
1971
1972
RW Sentosa
2010
28
Distance
nearest City
from
35 km (Orlando)
Estimated number 50.97
of footfalls
visitors
50
km
Lumpur)
0.5 km from main
(Kuala
Singapore
City
Isalnd
million 19.9 million visitors
7.83 million
(2009)
Estimated Cost*
Historical*
Resorts World at
Sentosa
cost
Multi-million Ringgit
S$6.59-billion
theme park*
(~Rs.
30,973
Crores)
Overall Area
28,000 acres
14,800 acres
5,000 acres
Theme Park Area
1072 acres
80 acres
RW Sentosa - 121
acres
Universal Studios
- 50 acres
1,800
rooms
No of Keys (Hotel 40 Hotels with over Six Hotels with over spread across six
Rooms)
35,471 rooms
10,000 rooms
hotels
with
varying themes.
* - Rides & facilities were added over the years.
It is that typically for a large amusement park requires around 100 acres for the core
theme park area and sufficient area additionally for ancillary offerings and hotels. A
large park accommodating players like Disney would need a minimum of 750-1000
acres.
Some major initiatives by the government which would boost the performance of such
projects are:
1. Development of the Tourism Industry as envisioned in the Karnataka Tourism
Policy
Tourists comprise the major customer segment in the industry. For instance,
domestic and international tourists together contribute more than 50% of the
footfall in Walt Disney World, a major Disney theme park. As India has no such
significant regional park region, Karnataka could develop this niche over a
period of time. Bengaluru is already known as Garden City and developing
regional parks would give a booster to the region.
The current National Tourism Policy by the Government of India has recognized
the power of “Brand Positioning” and “Source Marketing” as part of the
“Incredible India” strategy. The Karnataka Tourism Policy is significantly aligned
with it to ensure international, national and regional focus in attracting foreign
and domestic tourists in large numbers, for extended stay and higher share of
their wallet. This provides first mover advantage for Bengaluru and Karnataka in
this segment of L&E and Tourism. Amusement parks ideally should be seen to be
part of the social infrastructure required by all modern cities, which would justify
the high initial capital investments.
2. Infrastructure and Linkage:
The most critical role where the local government has to play a role is to ensure
the success of any proposed amusement park development. All successful parks
have multiple modes of affordable and comfortable transport. Certain operators
have been seen to set up parks in proximity to expressways/ interstate highways
to facilitate easy accessibility. The journey to the park should be seen to be part
29
of the overall customer experience.
3. Incentives for the establishment of amusement parks:
The incentives can be in terms of reduced taxation laws, support in land
acquisition process, helping the land acquisition costs not to spiral upwards due
to high RE anticipations.
The presence of large players in the market is important for the overall
development of the industry as it results in increased customer interest and
participation. Before finalizing the location for its Disneyland in Europe, Disney
was in negotiations with the Spanish and French governments. The French
government won the bid with tax breaks, loans and land provided at below cost.
For the year 2010, Disneyland Park emerged as the most popular theme park in
Europe, registering a footfall of approximately 10.5 million.
It is also to be noted that in India, the entertainment industry faces high taxation
by state governments. Certain tax breaks will provide an incentive on the same
lines, which has been the primary source of concern for the industry. Although ET
is charged at cinemas, circus, and clubs, the concept of this tax was to restrict
people from consuming/ acquiring 'harmful' products such as cigarettes, and
alcohol.
4. Single Window Clearances
Providing access to Single Window Clearance to these high profile and high
capital intensive projects for faster implementation to minimize time –loss in the
process to commence operations would be a great boost to the investor
community. This is important since it gives the required investor comfort
required by the Government and helps quicker clearances at offices without
getting bogged down by bureaucracy and rules.
5. Regulation of safety practices
GoK has been an equity partner in major projects as in BIAL which have become
international landmarks within city. The success of the same can be a strong
benchmark to plough into the L&E Tourism sector and enable in setting up India’s
first Disneyland.
30
6. Project Concept
Travel and tourism, the world’s largest industry, is a key driver of economic growth.
Given this background the development of appropriate infrastructure facilities for
promoting tourism would go a long way in developing the state’s economy.
This Section discusses the concept of a Disney Land Theme Park in the context of the
Tourism Policy of Karnataka and other similar facilities established in India and abroad.
6.1 Tourism Policy
Karnataka Tourism Policy 2015 – 2020 also emphasizes upon undertaking an effort for
developing Projects such as golf courses, cruise tourism, large entertainment studios,
entertainment parks (small, medium and large), cable cars, tourism trains, filmcity,
etc. to cater to different user segments. As per the Policy, various concessions are
incentives are also offered by the GoK for developing projects in tourism sector.
6.2 Project Component
Based on the review of such theme parks in India and abroad and analysis of the
amusement park industry, the following components are suggested at the proposed
Disney Land Theme Park in Bangalore:
Components
Indicative size / area
Disney Land Theme Park
50,000 sq.ft
Rides
50,000 sq.ft
Resorts
20,000 sq.ft
Water Park
25,00 sq.ft
Food Court
5000 sq.ft.
Live Show/ Program Zone
15,000 sq.ft
Land scaping & Support Infrastructure
15,000 sq.ft
The Disney Land Theme Park is proposed to be developed in an area of around 15
acres.
To make the project financially viable for a private developer / operator, in addition to
the Disney Theme Park, other entertainment activities such are also proposed as
indicated in the above table. For improving footfalls to the proposed park, it is
suggested that new rides / games / packages and innovations are introduced
periodically and the park be developed in a phased manner. This would ensure
31
repeated visits from customers who would like to revisit for newer rides and
entertainment.
The facilities proposed to be developed are detailed out in the table below:
Sl. No
Facility
Components
1.
Disney
theme
based Would comprise of Disney based theme zones
entertainment zone with a
built up area of 50,000
sq.ft.
2.
Rides with a built-up area Would comprise of adventure rides
of 50,000 sq.ft
3.
Resorts in area of 20000 Would comprise of theme based resorts.
sq.ft
4.
Water Park with a built-up Would comprise theme based rides:
area of 25,000 sq.ft
 Water Slides into a swimming pool
 Aqualoop
 Sea life aquarium
 Multi-liner racer etc
5.
Live Show/ Program Zone Would include an open air theatre and seating area
with a built up area of
15,000 sq. ft.
6.
Food court with a built-up Sufficient space for food court to manage the the
area of 5,000 sq.ft
visitors.
7.
Landscaping
Would include open space planning, gardening, picnic
zones and other spaces
8.
Support Infrastructure
Would include toilet, parking etc.
6.3 Project Drivers
The following issues are critical in ensuring the implementation and success of the
Project:
32
i.
Land
The minimum land requirement for the Project would be 15 acres. DoT would need to
finalise the land parcel required for development of the proposed Project. Availability
of land is critical for commencing the Project development activities.
ii. Location
Location of the Project and its proximity to the city is a key factor for driving footfalls
to the park. A potential site with proper connectivity, closer to the city centre needs to
be identified by DoT.
iii. Infrastructure
The physical infrastructure including roads, water supply, power, etc for the Project
site need to be in place for operationalising the Project facilities and is a key concern
for the private developer / operator as well as for the public intending to visit the
Project. DoT / GoK would need to plan for the basic infrastructure facilities at the
identified Project site prior to commencing the bid process for selection of the private
developer / operator.
iv. Facilities / components
The facilities offered by the Disney Land Theme Park would need to be carefully
planned to provide something of interest to all age groups. The success of the Project
would depend on the capability of the Park to attract visitors on a continual basis. This
would mean that new rides / products would need to be introduced periodically to
sustain the interest of the visitors to the Park. Attractive package offers, seasonal /
non-seasonal offerings and pricing would be important drivers for the success of the
Park.
v. Transportation
To facilitate commute of visitors to the Park, it may be required to provide
transportation facilities to and from the Project site at periodic intervals through the
day.
7. Suggested Project Location
Considering all the factors mentioned in the earlier chapters, the ideal location for
developing a Disney Land Theme Park would be North Bangalore. The supporting
analysis of identifying North Bangalore as the project location is discussed below.
33
Advantages of North Bengaluru:

Easily available Landbank only in the city.

Airport Connectivity to Kempegowda International Airport.

A cumulative investment of close to Rs. 1,15,000 Cr. worth would develop
northern part of Bengaluru booming with activities.

413 MoUs were signed during Global Investors Meet (GIM) 2010.

With all these investments and proposed development by Government and
Private sector, the required consumer base will be created without difficulty.

Average Tourist Footfalls of Bengaluru City is 89.9 Lakhs (2014 Tourist Statistics).

Thus, the apt location for developing the Disney Land Theme Park will be North
Bengaluru.
IT & ITES
Finance &
Business
Districts
SEZs
34
Medical
Hub
Proposed Development
in North Bengaluru
Residential
Aero
Industry
Hospitality
&
Entertainm
ent
Road Infrastructure:
As the airport is 40km (25 miles) outside the city, a new high‐speed rail link, is being
planned to connect the city to the airport. The various road and rail connectivity
means are as follows:
Figure 7: Existing and Proposed Transit Corridors
NH‐7 to BIA is 6‐lane divided carriageway. NHAI is in the process of widening the NH‐7
from existing 6‐lanes to 8‐lanes, which can sustain higher traffic due to airport
expansion and expected real estate developments on either sides of the NH‐7.
Bangalore Metro Rail covering a length of around 33 kms spread over the North‐ South
and East‐West Corridors is under construction by Government of Karnataka at an
estimated project cost of INR 64 billion (US$ 1.5 billion).
In order to ensure fast and easy connectivity from Bangalore City Centre to the
International Airport, Hi‐Speed Airport Rail link of around 34 kms from CBD to the
Airport is under development, which will enable passengers to reach the Airport
around 25 minutes. Monorail is also planned for development to serve as feeder lines
to metro lines. Commuter rail system enabled to connect Devanahalli with
Yeshwantpur via Yelahanka.
35
Figure 8: Bangalore International Airport Planning Area - Outline Development Plan
36
Proposed Development:
The airport is expected to act as regional hub for global connectivity and would
accelerate infrastructure & real estate development in and around the airport. As part
of BIA project, a Special Economic Zone and commercial developments are proposed
within the Airport.
The proposed growth of population and economy as per CDP is expected to generate
high travel demand.
37
Figure 9: North Bangalore Map
8. Statutory & Legal Frameworks
There are no comprehensive safety regulations for amusement parks. There are design
standards for individual components like wave pools but a holistic approach primarily
from the safety point of view is essential. The safety best practices of Six Flags have
been looked additionally for this purpose. (Medium Parks Report)
It has been seen that fatal accidents as in the case of Sammy’s Dreamland in Bengaluru
resulted in bad publicity, legal ramifications and eventual closure of that park. IAAPA
(Indian Association of Amusement Parks & Industries) has certain safety regulations in
place. These need to be strengthened further and State should also help in further
improving the concern on the factor which adds to consumer comfort.
Several state governments in the US have enacted laws under which qualified safety
inspectors need to inspect rides annually. This brings uniformity and aids
institutionalization of safety standards. On the other hand, in Japan, the safety
guidelines for amusement and theme parks are specified in the Japanese Industrial
Standards (JIS). Under the JIS, park operators are obliged to conduct one or more
safety checks every year. The development and dissemination of the industry-wide
standards initiated by regulatory bodies improves customer confidence and safety.
Most countries also regulate safety practices in the industry through the enactment of
laws and provision for annual ride inspection. India has yet to development industry
standards in terms of design and safety norms to ensure a safe environment in
proposed amusements. Similar standards and procedures can be developed.
38
9. Project Structuring Options
This chapter sets out the salient features of the different structuring options for
undertaking the implementation of the project under a suitable PPP model and
recommendation on the most suitable structure.
9.1
Review of different PPP Frameworks
There are mainly three different frameworks for contracting work under the PPP model
as described below:
9.1.1 Service Contract:
A specific service (discrete and clearly defined) is contracted out by the public agency
to a private operator. Payment is usually on fee per package basis. Service contracts
are subject to frequent competition and usually last for shorter term like one year. It
is also common to give out separate contracts for different parts of the project to
more than one operator, thereby enabling comparative competition.
9.1.2 Management Contract:
Under this arrangement, the private sector assumes the responsibility for core
activities such as operations and maintenance of units in a specific geographical
sector (which could comprise the whole or only a part of the entire project) or at a
defined level of responsibility. Public entities legally remain the owners of the assets.
A private company may agree to take over the responsibility for managing a service to
specified standards but using the staff, equipment, vehicles and buildings of the
public entity. In such a situation the private company would bring in its management
expertise, however is unlikely to make major capital expenditure under such a
structure.
9.1.3 BOT/ Concession Contracts:
The private operator is responsible for financing new investment in entire project
over the life of the contract. The assets are owned by the public entity; however, the
private operator takes over responsibility of managing assets, creating new assets
where required, raising finance for the new investments, providing the service,
operations and maintenance, collection of charges, if applicable. This arrangement
could apply to a specific jurisdiction or geographical area. The private operator would
pay an annual fee or may receive an annual subsidy depending on the financial
circumstances of the service. Such arrangements may apply in respect of commercial
operations owned by an authority where the user charge either covers or represents a
substantial proportion of the total cost.
39
9.1.4 Review of the requirements for different frameworks
Table 11: Requirements of difference PPP frameworks
Framework
Service Contract
Management
Contract
Concession
Technical
Expertise
Yes
Yes
Managing
Expertise
No
Yes
Operating
Efficiency
No
Yes
Capital
Investment
No
No
O&M
Investment
No
No
Yes
Yes
Yes
Yes
Yes
Based on the above available frameworks, the following structure has been analyzed
for undertaking the project:
9.2 Proposed Structure
The salient features of the proposed structure are detailed out as shown below:
Table 12: Features of proposed DBFOT structure
S. No
1
2
Particulars
Details
Framework for implementation of Development of Disneyland Theme Park under
project
Design, Build, Finance, Operate and Transfer
(DBFOT) model
Facilities
to
be
• Theme Park
developed/maintained
• Allied infrastructure
40
3
4
Agreement
period
Parties involved
period/Contract 30 years (including 3 years for construction)
5
Ownership of assets
6
7
Capital investment
Operation & Maintenance
8
9
Revenue accruals
Payment Mechanism
10
Target category of private sector
Authority (DoT or any Government Agency who
owns the land)
Developer (Developer)
Auhtority (Handback of all assets by the developer
at the end of the agreement period)
By the Developer
Responsibility of the Developer
To the Developer
Developer could make annual payment to the
Authority with an escalation per annum or a
revenue sharing mechanism can be adopted
 Theme Park operators
 Adventure sports operators
 Real Estate developers
The advantages and disadvantages of the structure are listed below:
a.
Advantages:
i.
ii.
iii.
iv.
v.
vi.
vii.
Bidder is allowed flexibility to develop the area in accordance with Authority’s
requirements
Ownership of the asset remains with the Ahthority.
Length of concession period is fixed.
Bidder would develop, operate and maintain the area over the concession
period.
The land and the facilities developed on it, would be handed back to the
Authority at the end of the concession period.
Risk of time bound completion, cost overruns and revenue risk is transferred
to the Bidder.
Revenues streams are assured and fixed.
b. Disadvantages
i.
ii.
iii.
Technical proposals of the Bidders may need to be evaluated.
Time for development may increase slightly in cases of conditions precedent
not being completed on time
All risks are borne by the Bidder and hence the Bidder may expect higher
returns from the project
9.3 Responsibility of the developer
Under this framework, the responsibilities of the developer would be:
a. To design, finance and develop the project facilities in line with the Authority’s
requirement
b. Recover the investment by levying entry fee and user charges on the various
components
c. Operate and maintain the facilities throughout the agreement period
d. Make annual payments as agreed in the Project Development Agreement
e. Handback all the assets to the Authority at the end of the agreement period
41
9.4 Implementation Structure
Figure 11: Implementation Framework
Project Engineer/Authority
Auhtority
Figure 10: Implementation Framework
42
The following diagram depicts the overall framework of the project execution:
The following would be the salient features of the implementation framework:
a.
Handover of the Project site by the Auhtority on execution of the Project
Development Agreement (PDA) to the developer (SPV formed for undertaking the
project under PPP model) along with the grant of development rights for
development of the project as per terms of the PDA.
b. The project would be developed by the developer wherein it would be
responsible for designing, financing, development, operation & maintenance and
transfer of the project at the end of the agreement period.
c.
Concession payments would be made by the developer to the Authority against
grant of the development rights.
d. Project implementation would be monitored by a Project Engineer employed by
the Authority for overlooking the day to day activities as well as overall
performance of the project.
e.
The developer would be allowed to levy and collect entry fee and user charges
from the users of the project facilities
f.
On expiry of the agreement period, the developer would hand back the project
site and facilities developed on ensuring that the quality and condition of all the
facilities developed are in good and working condition
9.5 Risks assessment
Under the above framework, following are the risks that would be transferred to the
developer:
a.
b.
c.
d.
The mobilization of finances would be the responsibility of the private developer
and the risks associated with the financial aspects in terms of profitability and
returns would lie with the developer.
The risk of adhering to the Applicable Law would be passed on to the private
developer.
The risk of time-bound completion of the Project would be passed on to the
private developer. Since the revenue streams for the private developer from the
Project would commence only after completion of the Project, it would be in the
interest of the private developer to complete the Project as early as possible.
The risk of over-runs in construction cost and operational expenses would be
borne by the private developer.
9.6 Types of Bidding
The process of selection could be through an open competitive bidding process using
objective bidding parameters for evaluation of proposals. The bid process could be
either a single stage or multi stage process.
Figure 12: Types of Bidding
Single Stage



Involves low level of preparation and
less preparatory lead time
Assumes significant industry knowledge
Can be used for Projects of low
complexity
Two-Stage process


Complexity of the Project is high/
Project is new to market
High cost of preparation of
proposal by Bidders
43
a.
Single stage Bid Process
A single stage bidding process is used when the contracting agency has sufficient
sector knowledge and the Project implementation framework is a tested one. It is
hence used for Projects with low complexity. Under this bidding structure, the Bidders
are required to submit documents confirming to qualification criteria (technical
capability and financial capability), technical proposal and their Financial Bid in two
separate envelopes. The contracting agency evaluates the technical proposals and the
Financial Bids of the qualified bidders are then opened for evaluation and selection of
developer.
Single stage process results in a lower lead time for bidding. Generally pre-qualification
of bidders is assumed or is used for an approved / short listed group of bidders. One of
the important considerations for such bidding process is adequately defining the
contours of the Project.
b.
Two stage process
This process is adopted for Projects with high complexity or Project is new to the
market or high cost of preparation of proposals. A typical two stage bidding process
comprises of the following steps:
Figure 13: Stages of Bidding
RFQ Stage
44
RFP Stage
Developer
In the first stage that is the RFQ stage, the Bidders are short listed on the basis of their
qualifications required for the Project. The qualification is assessed on the basis of past
experience of the Bidders in carrying out similar Projects and their financial capability.
RFP documents setting out the terms and conditions of the Project are then issued to
the short-listed Bidders. The Bidders are required to submit documents confirming to
qualification criteria (technical capability and financial capability) and technical
proposal in the first stage. Subsequent to short listing of qualified bidders at this stage,
the qualified bidders are then invited to submit the Financial Bid.
It is recommended to adopt a single stage bid process for the Project. The bidding
process would involve preparation of tender documents and carrying out a bid
process for identification of the developer.
9.7 Salient features of Instruction to Bidders (ITB)
This section sets out the eligibility conditions for the Bidders, description of bidding
process, evaluation process to be adopted by the Authority, Financial Bid and other
conditions:
a. Bid Process for Selection of Private Developer
It is proposed to select a suitable private developer for the Project through a
transparent bidding process as per the provisions of the Karnataka Transparency in
Public Procurement Act, 1999. The proposed process for selection of the private
developers has been outlined below.
The Bid submission shall be through hard copy or e-tendering mode and shall
include the following documents:




Key Submissions
Qualification Submissions
Technical Proposal
Financial Proposal
The Evaluation of the Bids would comprise the following 4 stages:
i.
The first stage of the bid process would involve opening and evaluation of the
Key Submissions and a test of responsiveness based on the provisions of the ITB.
The Bids found to be substantially responsive would be considered for the next
stage i.e. Evaluation of Eligibility Criteria.
ii.
In the second stage, the information of the Bidders relating to their eligible
experience comprising Technical Capacity and Financial Capacity (“Eligibility
Criteria”) would be evaluated as per provisions of the ITB. Bidders who meet
the Eligibility Criteria would be considered for evaluation of Technical Proposal.
iii.
In the third stage, the technical proposals of the Bidders meeting the Eligibility
Criteria would be evaluated and marked. Only those Bidders who score 70 marks
and above would be declared as technically qualified Bidders and shall qualify
for the next stage of evaluation.
45
iv.
The Financial Proposal of “Technically qualified Bidders” would be opened and
evaluated to identify the Selected Bidder as per the provisions of the ITB. The
Financial Bid would be the amount payable by the developer to THE AUTHORITY
on an annual basis (Annual payment). The Bidder quoting the highest Annual
payment would be the Selected Bidder.
b. Evaluation Process
Evaluation of bids received would be carried out in the following stages:
i.
Test of Responsiveness
This stage involves opening of the Key Submissions and the documents would
be checked for responsiveness. A Bid shall be considered responsive only if the
following documents are submitted in accordance with the provisions of the
ITB and as per the formats provided in the ITB and the Bid is signed, sealed and
marked in accordance with the provisions of the ITB:











A Demand Draft towards the cost of the RFP Document.
Letter of Bid in the prescribed format;
Power of Attorney for signing of Bid in the prescribed format;
Power of Attorney for Lead Member of Consortium in the prescribed
format , if applicable;
Bid security in the form of a Bank Guarantee in the prescribed format or
as Demand Draft for an amount mentioned in clause (g) below.
Technical Capacity and Financial Capacity in accordance with the
provisions of the ITB;
Copy of Memorandum and Articles of Association of the Bidder;
Copies of Bidder’s or each Consortium Member’s duly audited annual
reports and financial statements;
Certificate from the Statutory Auditor/ Independent Auditor for Associate,
if applicable;
Jt. Bidding Agreement, in case of a Consortium; and
A copy of the draft Project Development Agreement (PDA) with each page
initialled by the person signing the Bid.
46
9.8 Salient Features of Draft Project Development Agreement (PDA)
This section sets out the key obligations of the Parties, events of default leading to
termination, Termination Payments, hand back requirements and dispute resolution
mechanism
a. Obligations of the Developer
The Developer shall:
i.
Design & develop the project facilities at its cost and expenses within the
construction period.
ii. Design & develop the project facilities in conformance to the approved PDP.
iii. Undertake developments in accordance with requirements set out by the
Authority in the Bid documents.
iv. Operate and maintain the Project Facilities during the Agreement period
(including the existing developments currently maintained by the Authority) as
per specifications set out in the PDA.
v. Make regular payments to the Authority in accordance with the payment terms
set out in Bid documents.
vi. Develop alternative sources of power as per assessment carried out in the
approved PDP, if required.
vii. Develop elaborate safety and emergency evacuation arrangements.
viii. Comply with all Applicable Laws and Applicable Permits
ix. Ensure that;
 The Project Site remains free from any type of encroachments during the
agreement period
 No damage is done to the existing assets/properties of the Authority.
 Entertainment of illegal activities shall be strictly prohibited in the project
vicinity
x. Transfer the Project Site and Project Facilities to the Authority upon expiry /
termination of Agreement.
b. Obligations of the Authority
The Authority shall:
i.
Handover proposed Project site within 6 months from Appointed Date (date of
signing of the Project Development Agreement)
ii. Grant Project Development Rights to the Developer
iii. Assist the Developer in procuring all required approvals, permissions and
authorizations etc.
47
iv. Undertake shifting of any utility including electric lines, water pipes etc
hindering the development activities
v. Upon written request from the Developer, facilitate in obtaining necessary
infrastructure facilities and utilities, including water, electricity and
telecommunication facilities
c. Condition Precedent
The timeframe for achieving Condition Precedent would be 6 (six) months from the
Appointed Date or extension thereof.
Developer:
i.
Developer shall have prepared and submitted the detailed Project Development
Plan (PDP) to the Authority for approval as per the guidelines provided in the
clause below
ii. Developer shall have obtained approval on the design and planning of the
Project submitted at the time of bid submission
iii. Developer shall have obtained all applicable permits unconditionally including
environmental clearance or if subject to conditions then all such conditions
required to be fulfilled by the date specified therein and such Applicable Permits
are in full force and effect;
the Authority:
i.
the Authority shall have handed over to the Developer on as-is-where-is basis
peaceful physical possession of the Project Site free from encumbrance and
encroachment
d. Project Development Plan
a)
The Developer shall, within 3 (three) months from the Appointed Date, prepare
and submit to the Authority, a detailed plan for development of Project Facilities
for implementation of the project in conformity with the set Standards and
Specifications and Applicable Laws.
b)
The PDP shall set out in detail the following for carrying out the Project
Development Activities:
i.
Detailed list of Applicable Permits to be obtained by the Developer, the
government agency concerned for sanction and the stages in the Project when
such Applicable Permits would need to be sought;
48
ii.
List of Project facilities along with details of the capacity, location, dimensions
of the same. The PDP prepared by the developer should necessarily provide for
development in a phased manner on the available land parcels in such a
manner that independent and well defined access of roads and other
infrastructures are available to all these parcels.
iii.
Area statements for all Project Facilities, including FSI permissible, FSI proposed
to be consumed.
iv.
Construction time schedules for completion of the project which shall be in
accordance with the Project Completion Schedule;
v.
Standards & specifications of proposed buildings, project components, building
materials, procedures, type, and other details of the construction activities;
vi.
Operation and maintenance requirements of Project Facilities in conformity
with the applicable acts, rules, policies and guidelines issued by the competent
authority and amended from time to time
vii.
Safety requirements, procedures for emergency evacuation and other usages
related to the construction of Project Facilities;
viii.
Details of the reports to be submitted and procedure for reviews
e. Damages
In case the developer fails to complete any of the milestones in the timeframe
specified in the approved Project Development Plan (unless in case of force majeure),
it shall pay damages calculated at the rate of 0.1% of the amount of Performance
Security for delay of each day until such milestone is achieved; provided further that
in the event Commencement of Operations Date (COD) is achieved on or before the
Scheduled Project Completion Date (SPCD), the Damages paid under this Clause shall
be refunded by the Authority to the developer, but without any interest thereon.
f. Agreement period
The agreement period would be 30 years, including the construction period of 3
years.
g. Development Guidelines
The Developer would need to construct the Project Facilities in accordance with the
norms specified by the Authority with respect to Design and Construction Standards
49
and maintain the facility in accordance with Operation & Maintenance Requirements.
Along with the bid submissions, the developers would be required to submit a Project
Development Plan as per the guidelines provided in the Technical Proposal.
h. Payment Terms
With respect to Annual payments, two scenarios can be considered under the
payment mechanism:
Table 13: Scenarios for Annual Payment
Scenario
Scenario 1
Scenario 2
Description
Upfront Premium payable on signing of the Agreement and annual payments
(with annual escalation of 5%) throughout the agreement period
Annual payments payable from the Scheduled Project Completion Date
(SPCD) and thereafter on every anniversary of the SPCD (with annual
escalation of 5%) throughout the agreement period
i. Penalty
Any delay in the annual payments to be made by the developer to the Authority
would entail a penalty of interest on the amount due at the rate of 4% above the Bank
rate compounded annually, from the due date till the date of actual payment.
Further, if such a delay extends beyond 60 days from the due date, the same shall
form an event of default by the developer.
the Authority would through an additional auditor reconcile the details of the
revenues as per the annual reports submitted by the developer. In the event of a
discrepancy between the windfall payments declared by the developer and the
windfall payment calculated as per the annual reports, the developer would need to
make the differential payments to the Authority.
j. Events of Default
i. Developer’s Event of Default
 Failure to commence commercial operations within 90 days of Scheduled
Project Completion Date (SPCD)
 Failure to make any payments (annual payments as well as windfall
payments) due to the Authority within 60 days of the due date of the
payment
 Failure to develop Project Facilities in accordance with the approved PDP
50
 Non-adherence to O & M requirements
 Project Facilities have been shut down for a period of 3 months
continuously or an aggregate period of 4 months in a calendar year
 Failure to adhere to the shareholding requirement
 In case of encashment of Performance Security, failure to replenish or
provide fresh Performance within a period of 30 days
 Abandonment of the Project
ii. the Authority’s Event of Default




Breach of obligations envisaged under PDA
Unlawfully repudiated the agreement
Unreasonably withholding any approval / permission
Any representation / warranty is false or misleading
k. Termination Payments
The Termination payments for Force Majeure Events and Event of Default are set out
in the table below:
Table 14: Termination payments for Force Majeure Events and Event of Default
Events
Sl No.
Payment Obligations
51
1
Non-Political
Force

Majeure Event
No Termination Payment shall be made by the Authority
to the Developer.

the Authority shall release the Performance Security, if
subsisting.
2
Indirect
Political
Force

Majeure Event
No Termination Payment shall be made by the Authority
to the Developer.

subsisting.
3
Political
Force
Majeure

Event
subsisting.

the Authority shall make Termination Payment equal to
100% of the Book Value less insurance proceeds, if any.
4
Developer
Default
Event
of

The Developer shall not be entitled to receive any
Termination Payment from the Authority

The Performance Security, if subsisting, shall be invoked
by the Authority.
5
the Authority Event of
Default before COD


the Authority shall release the Performance Security
The Developer shall be entitled to receive from the
Authority, Termination Payment equal to 100 % of the
Book Value.
6
the Authority Event of

Default after COD
subsisting

The Developer shall be entitled to receive from the
Authority, Termination Payment equal to 125% of the
Book Value.
l. Hand back of Project Site and Project Facilities
Upon Expiry / Termination, the Developer shall comply with and conform to the
following requirements:
i.
ii.
iii.
iv.
Hand back vacant peaceful possession Project Site and Project Facilities to the
Authority free of cost, in good operable condition and free from all
Encumbrances, on as-is-where-is basis;
Cure the Project Facilities from any defects and deficiencies;
At least 18 months prior to the Expiry Date, submit to the Authority a bank
guarantee for an amount equal to the amount of last Annual payment of the
Agreement period (“Hand back Guarantee”), which shall be kept valid for a
period of 24 months.
Execute such deeds of conveyance, documents and other writings as the
Authority may reasonably require for conveying, divesting and assigning all
the rights, title and interest of the Developer in the Project.
m. Force Majeure Event
The Force Majeure Events are defined as given below:
Table 15: Force Majeure Events
Event
Non-Political
Indirect Political
Direct Political
Description
Act of God, epidemic, chemical or radioactive contamination or ionizing
radiation, fire or explosion, strikes or boycotts interrupting supplies and
services to the Project
An act of war, embargo, riot, civil commotion or politically motivated
sabotage, industry-wide or State-wide strikes
Change in Law, compulsory acquisition in national interest or expropriation
of any Project assets
52
10. Estimation of Project Costs
The chapter summarized the estimated project cost for developing the proposed Disney
Land Theme Park.
The base construction cost of the Project has been estimated at Rs. 127.0 Crores. The
details of the same are presented below.
Table 16: Base Construction Cost
Sl.
No
Item
Area/
Number
Total Cost
(Rs. Crores)
Disney Land Theme Park
50,000 sq.ft
Rides
50,000 sq.ft
1
35.0
2
25.0
Resorts
20,000 sq.ft
3
25.0
Water Park
25,000 sq.ft
4.
25.0
Food Court
5,000 sq.ft.
5.
6.5
Live Show/ Program Zone
15,000 sq.ft
6.
6.0
Land scaping & Support
7.
Infrastructure
Total Base Cost
53
15,000 sq.ft
4.5
127.0
The base cost is as per estimations carried out for the current year i.e 2015. Assuming a
2 year construction period, the cost has been escalated at the rate of 5% per annum to
estimate the landed project cost. The landed construction cost could be of the order of
Rs. 140 Crores.
Considering contingency, preliminary & pre-operative expenses and interest during
construction (IDC) the total Project Cost has been estimated at Rs. 144.9 Crores.
Table 17: Project Cost
Sl. No
1.
Item
Construction Cost
Amount (Rs. Crores)
140
2.
Contingency (2% of construction cost)
2.8
3.
Preliminary expenses (1.5% of construction cost)
2.1
Thus, considering all components, the total project cost is estimated to be around Rs.
144.9 Crores.
54
11. Way Forward
10.1 Critical Success factors
The success of the implementation of the project under PPP would mainly depend on
the following factors:
Figure 14: Critical Success Factors
Development
Activities
• Development of a world class theme park.
• Development of allied infrastrucutre like restaurants and food courts.
• Roads and Connectivity improvement for the catchment region and Public
Convenience (Civic amenities like drinking water, toilets, etc. parking facilities at
tourist locations and signage).
Coordination
•Coordinated efforts required to involve all State level agencies
such as:
•Karnataka State Tourism Development Corporation (KSTDC)
•Department of Tourism, Government of Karnataka (DoT)
•District Administration (DC’s office)
•Local Tourist operators
Marketing
Activities
•Aggressive marketing and promotion of the theme park at
national and international levels.
10.2 Way Forward
The following actions need to be taken in order to proceed further on the project:
a.
b.
c.
Identification of large contiguous land in proximity the Bengaluru city.
Critical Support Infrastructure Projects- Augmentation of basic civic amenities and
improvement of road linkages, public transportation, parking facilities & signage
in the region.
Finalization of project structure.
55
Annexure I - Case Studies
A number of international amusement and theme parks were analyzed. Successful
amusement & theme parks from across the world would form part of the basket of case
studies which includes a mix of both Western and Asian. The parks listed below would
be studied in detail to understand the relevant critical success factors (CSF)
1.1 Walt Disney World Resort, Florida, USA
Location
The Walt Disney World Resort is located 22 miles
southwest of Orlando, Florida, on approximately
25,000 acres of owned land. The resort includes
theme parks (the Magic Kingdom, Epcot,
Disney’s Hollywood Studios and Disney’s Animal
Kingdom); hotels; vacation club properties; a
retail, dining and entertainment complex; a
sports
complex;
conference
centers;
campgrounds; golf courses; water parks; and other recreational facilities designed to
attract visitors for an extended stay.
Operator
It is owned and operated by the Walt Disney
Parks and Resorts segment of The Walt Disney
Company. The Walt Disney Company, together
with its subsidiaries, is a diversified worldwide
entertainment company with operations in five
business segments: Media Networks, Parks and
Resorts, Studio Entertainment, Consumer
Products and Interactive Media.
The Company owns and operates the Walt Disney World Resort in Florida, the
Disneyland Resort in California, the Disney Vacation Club, the Disney Cruise Line, and
Adventures by Disney. The Company manages and has effective ownership interests of
51% and 47%, respectively, in Disneyland Paris and Hong Kong Disneyland Resort. The
Company also licenses the operations of the Tokyo Disney Resort in Japan. The
Company’s Walt Disney Imagineering unit designs and develops new theme park
concepts and attractions as well as resort properties.
56
Facilities
Sl no
Facilities
Descriptino
1.
Theme Parks




2.
Water Parks
 Disney’s Blizzard Beach
 Disney’s Typhoon Lagoon
2.
Hospitality
Totally about 31 hotels under various
categories with different themes such as
Animal Kingdom Villas (Jambo House, Kidani
Village) , Bay Lake Tower, Beach Club Villas,
Lodge concepts, Contemporary hotel
concepts etc.
Magic Kingdom
Epcot
Disney’s Hollywood Studios
Disney’s Animal Kingdom
There are Villas, Resorts and Hotel typologies
under various segments as Deluxe Villa,
Deluxe, Moderate and Hotels
3
Other Facilities







Deluxe Villas: 8 types
Deluxe: 8 types
Moderate: 15 types
Value : 5 types
Campground: 1 type
Beach Destinations: 2 types
Other Select Deluxe Hotels: 2 types







Downtown Shopping
Disney’s Golf Courses
Disney’s Board Walk
ESPN Wide World of Sports Complex
Cirque Du Soleil Theater
Spas
Richard Petty Driving Experience
57
Theme Parks and Resorts
The Walt Disney World Resort includes theme parks (the Magic Kingdom, Epcot,
Disney’s Hollywood Studios and Disney’s Animal Kingdom); hotels; vacation club
properties; a retail, dining and entertainment complex; a sports complex; conference
centers; campgrounds; golf courses; water parks; and other recreational facilities
designed to attract visitors for an extended stay.
1. Magic Kingdom — The Magic Kingdom, which opened in 1971, consists of
seven themed lands: Main Street USA, Adventureland, Fantasyland,
Frontierland, Liberty Square, Mickey’s Toontown Fair and Tomorrowland. Each
land provides a unique guest experience featuring themed rides and
attractions, live Disney character interaction, restaurants, refreshment areas
and merchandise shops. Additionally, there are daily parades and a nighttime
fireworks extravaganza, Wishes.
2. Epcot — Epcot, which opened in 1982, consists of two major themed areas:
Future World and World Showcase. Future World dramatizes certain historical
developments and addresses the challenges facing the world today through
major pavilions devoted to showcasing science and technology improvements,
communication, energy, transportation, using your imagination, nature and
food production, the ocean environment and space. World Showcase presents
a community of nations focusing on the culture, traditions and
accomplishments of people around the world. Countries represented with
pavilions include the United States, Canada, China, France, Germany, Italy,
Japan, Mexico, Morocco, Norway and the United Kingdom. Both areas feature
themed rides and attractions, restaurants and merchandise shops. Epcot also
features Illuminations: Reflections of Earth, a nighttime entertainment
spectacular.
3. Disney’s Hollywood Studios — Disney’s Hollywood Studios, which opened in
1989, consists of four themed areas: Hollywood Boulevard, Sunset Boulevard,
Animation Courtyard, and Backlot. The four areas blend together as a large
movie set and provide behind-the-scenes glimpses of Hollywood-style action
based on movies and TV shows. The park provides various shows, attractions,
themed food service and merchandise facilities. Disney’s Hollywood Studios
also features Fantasmic!, a nighttime entertainment spectacular.
4. Disney’s Animal Kingdom — Disney’s Animal Kingdom, which opened in 1998,
consists of a 145-foot Tree of Life centerpiece surrounded by six themed areas:
58
Dinoland U.S.A., Africa, Rafiki’s Planet Watch, Asia, Discovery Island and Camp
Minnie-Mickey. Each themed area contains adventure attractions,
entertainment shows, restaurants and merchandise shops. The park features
more than 300 species of mammals, birds, reptiles and amphibians and 3,000
varieties of trees and plants.
5. Downtown Disney: The Walt Disney World Resort also hosts a 120-acre retail,
dining and entertainment complex known as Downtown Disney, which
consists of the Marketplace, West Side and Pleasure Island. Downtown Disney
is home to the 51,000-square-foot World of Disney retail store featuring
Disney-branded merchandise, Cirque du Soleil, the House of Blues, and the
Company’s Disney Quest facility. A number of the Downtown Disney facilities
are operated by third parties that pay rent and license fees to the Company. In
September 2008, the Company commenced a multi-year project to enhance
Pleasure Island, which will feature new shopping and dining experiences to
entertain guests of all ages.
6. Hotels and Other Resort Facilities — As of October 2, 2010, the Company
owned and operated 17 resort hotels at the Walt Disney World Resort, with a
total of approximately 22,000 rooms and 468,000 square feet of conference
meeting space. In addition, Disney’s Fort Wilderness camping and recreational
area offers approximately 800 campsites.
7. In the Downtown Disney Resort area, seven independently-operated hotels
are situated on property leased from the Company. These hotels include
approximately 3,700 rooms. Additionally, the Walt Disney World Swan and the
Walt Disney World Dolphin hotels, which have approximately 2,300 total
rooms, are independently operated on property leased from the Company
near Epcot.
8. ESPN’s Wide World of Sports, which opened in 1997 under the name Disney’s
Wide World of Sports, is a 220-acre sports complex providing professional
caliber training and competition, festival and tournament events and
interactive sports activities. The complex’s venues accommodate multiple
sporting events, including baseball, tennis, basketball, softball, track and field,
football and soccer. Its stadium, which has a seating capacity of approximately
9,500, is the spring training site for MLB’s Atlanta Braves. The Amateur Athletic
Union hosts more than 40 national events per year at the facility.
9. Disney's Board Walk contains more than 90,000 square feet of shops,
restaurants and nightclubs. It encompasses Crescent Lake and is "a village on
59
the water" near many Disney Resort hotels in Walt Disney World Resort. This
quarter-mile entertainment, dining and shopping area is also conveniently
close to 2 Disney Theme Parks.
Magic Kingdom Park
Enchanting entertainment, classic
attractions, beloved Disney
Characters and spectacular
parades and fireworks in a place
where fairytale dreams can come
true.
Epcot
Attractions and entertainment
dedicated to technological
innovation and the culture and
cuisine of 11 nations.
60
Disney's Typhoon Lagoon
Disney's Blizzard Beach
Attractions for the whole family—
from fast waterslides to a
children's area with pint-sized raft
rides. Catch 6-foot waves in the
Surf Pool and snorkel Shark
Reef—with real sharks!
Featuring one of the world's
tallest and fastest waterslides, as
well as slides and rides for the
whole family.
Disney's Animal Kingdom Park
The world's largest animalthemed park full of attractions,
adventure and fantastic animals.
Disney's Hollywood Studios
Shows, attractions and tours
offering behind-the-scenes
glimpses of Hollywood-style
action.
61
Disney Board Walk
It has 90,000 sq ft of retail, leisure and entertainment with a crescent shaped lake. It
has many resorts part of DWR and is conveniently located near to Theme parks
Other recreational amenities and activities available at the Walt Disney World Resort
include four championship golf courses, miniature golf courses, full-service spas,
tennis, sailing, water skiing, swimming, horseback riding and a number of other
noncompetitive sports and leisure time activities. The resort also includes two water
parks: Blizzard Beach and Typhoon Lagoon.
Other Attractions
Disney's Wedding Pavilion, Disney's Board Walk, Disney's Wide World of Sports
Complex, Walt Disney World Speedway, Downtown Disney and Disney Resort Hotels
Hospitality
There are total of 40 hospitality projects within and outside of Disney World Resort. The
resorts/.villas within DWR are planned under various categories with different themes
such as Animal Kingdom Villas (Jambo House, Kidani Village), Bay Lake Tower, Beach Club
Villas, Lodge concepts, Contemporary hotel concepts etc.
There are Villas, Resorts and Hotel typologies under various segments as Deluxe Villa,
Deluxe, Moderate and Hotels.
Sl no. Resort/Hotel Type
No of Hospitality
Projects
No. of
Rooms
1
Deluxe Resorts
10
8,261
2
Moderate Resorts
4
7,083
3
Value Resorts
1
8,324
4
Cabins and Campgrounds
7
800
5
Disney Vacation Club Resorts/Disney
Deluxe Villa Resorts
7
3,908
6
Future Disney Resorts
1
864
7
Future Residential Areas
1
450
8
On-site Non-Disney Hotels
9
5,781
40
35,471
62
Total
Pricing & Revenue
The pricing details of various components of the park are listed below:
Particulars
Theme Parks – One Day
Pass
Price
USD 87.33 – Adult
Remarks
Particulars
Price
Annual Pass
Remarks
USD – 78.81 - Child
Adult – 10 years and above
USD 531.44 – Adult
Children – 3-9 years
USD 479.25 - Child
Annual Pass - Premium
USD 669.89 – Adult
USD 603.86 - Child
Water Park
USD 48.99 – Adult
USD 42.60 - Child
Disney Quest
USD 44.73 – Adult
USD 38.84 - Child
Parks and Resorts segment generates revenue from the sale of admissions to theme parks,
the sale of room nights at hotels, merchandise, food and beverage sales, sales and rentals of
vacation club properties and the sale of cruise vacation packages. Operating expenses include
labor, costs of sales, repairs and maintenance and entertainment.
Capital expenditures for the Parks and Resorts segment are principally for theme park and
resort expansion, new rides and attractions, cruise ships, recurring capital and capital
improvements.
The Walt Disney Company (Parks and Resorts) – (USD million)
Category
2006
2007
2008
2009
2010
Total revenue
9,925
10,626
11,504
10,667
10761
Admissions
3,221
3,454
3,653
--
--
Food,
merchandize
and games
3,085
3,342
3,623
--
--
Accommodation
and other
3,619
3,830
4,228
--
--
Operating
Income
1,534
1,710
1,897
1,418
1,318
63
Operating
Income (%)
15.5%
16.1%
16.5%
(25%)
(7%)
Source: Company Annual Financial Report – Fiscal Year 2010
64
65
Map of Walt Disney World Resort at Florida
Map of Magic Kingdom in Walt Disney World Resort at Florida
66
67
68
Future Plans
The $4.4 billion Shangai Disney Resort is planned on 963 acres of land. The project was approved recently by the Chinese central
government, with share of 43% of the project to Disney and 57% to a trio of state-owned businesses, collectively known as the
Shanghai Shendi Group. The project's costs and profits are to be divided along those proportions.
The ground breaking ceremony was on 8th April 2011 and is expected to be completed in 5 years time period. Location at Shangai is
within 3 hour drive from 300 million people.
69
Key Takeaways
Development Time Period
Disneyland at Florida started in 1971 and there has been constant addition of new concepts, themes, rides till late 1990’s. The timeperiod involved in development process is long with high capital investment and reinventing of ideas. This is one of the key success
factors of Disneyland at Florida which to date commands highest footfall in the world among the Amusement/Theme parks.
Wide gap in footfall (India vs the US)
There is a huge gap in the footfall generated by top amusement parks in India in comparison with leading international parks
worldwide. Most popular international parks see an average annual footfall that is over 10 times greater than that generated by the
any of the larger amusement parks in India.
Disney Cost Management Strategy
Disney employs majority of workers on contractual basis to reduce labor costs which comprise huge share of outgoings. The strategy
helps company to scale back its excess workforce during lean period.
A Comparison of all the Disneyland Parks structures:
Infrastructure Development Corporation (Karnataka) Limited
Page 69
Location
Area
(acres)
Facilities
Number of Visitors
and Employees
Investment
Sources
Remarks
California
510
1.
2.
3.
4.
Theme Parks- 2 (140 acres)
Hotels – 3 (2224 rooms)
Entertainment area- 20 acres
Convention area- 2,00,000 sq.ft
Employees- 20,000
Visitors- 21.95 million
Wholly owned
US$17 million in 1955
Florida
25,000
1.
2.
3.
4.
5.
6.
7.
Theme Parks- 4 (985 acres)
Water Parks-2
Golf courses- 5
Entertainment area- 120 acres
Hotels- 23 (~25,000 rooms)
Convention center- 6 L sq.ft
Sports complex- 220 acres
Employees- 62,000
Visitors-47.51 million
Wholly owned
NA
Tokyo
494
1. Theme Parks- 2
2. Hotels -3 (1712 rooms)
3. Convention area- 1,61,000
sq.ft
4. Entertainment town- 29 acres
Employees- 20,000
Owned and Operated
by Oriental Land Co.,
Ltd- pays license fees
to Disneyland
Total InvestmentUSD 1.4 billion in
1983
Paris
4,800
1. Theme Parks-2 (188 acres)
2. Hotels- 7 (5760 rooms)
3. Disney Village- largest
entertainment complex
outside Paris
Employees- 12,300
Public Company
Walt Disney- 39%
Price Al-Waheed-17%
US$ 5 billion in 1994;
Govt. provided
US$770 million at
very low interest
rates and
connectivity to
project site
70
Hongkong
457
Hotels- 2 (1000 rooms)
Employees- NA
Walt Disney- 43%
HK Govt. -57%
US$1.5 billion
(80% contribution
from HK Govt.)
71
DEVELOPMENT OF DISNEY LAND THEME PART AT BENGALURU
Project Structure Report
1.2 Genting Highlands, Malaysia
Genting Highlands Resort with world-standard entertainment facilities encompassing indoor
and outdoor theme parks and gaming facilities, has become the "City of Entertainment" and
Malaysia's Premier Resort.
The first hotel was started in 1971 and there has been continued development of the area
to this present day to enhance Genting Highlands Resort as the premier holiday destination
in the region while ensuring that the natural beauty of the rain forest is maintained.
Location
Genting Highlands, only fifty kilometers (less than an hour) from Kuala Lumpur, is the most
developed hill resort in Malaysia. It is nestled on a mountain peak within the Titiwangsa
Mountains on the border between the states of Pahang and Selangor of Malaysia.
It is accessible by car from Kuala Lumpur in one hour, or also accessible by a cable car called
Genting Skyway (3.38 km) which at its opening used to be the worlds fastest and South East
Asia's longest gondola lift.
At 2,000 meters above sea level, it offers a cool respite from Malaysia's capital city
combined with all of the excitement, luxury, and entertainment of an international resort
destination.
Location of Genting Highlands at Kuala Lumpur
Accessibility
Genting Malaysia offers a wide variety of transportation to Resorts World Genting. Daily
tour bus services for WorldCard members have expanded from eight locations when first
introduced in 2009 to an existing 41 locations throughout Peninsular Malaysia. The “Go
Infrastructure Development Corporation (Karnataka) Limited
Page 72
Genting” express bus fleet provides timely, convenient
and economical journeys from five locations within the
Klang Valley. The limousine fleet has grown to 56
vehicles over time, bolstered by a replacement plan
policy of five years to ensure safety and comfort.
While the resort is directly accessible by road, many
visitors choose to enhance their experience by riding on
the Genting Skyway and Awana Skyway. The cable car rides sold 2.8 million tickets in 2010
(2009: 3.1 million)
Operator
Resorts World Genting is operated by Genting Malaysia
Berhad (formerly known as Resorts World Bhd), which also
operates Awana chain of resorts & hotels.
Genting Berhad is an investment holding and management
company. The principal activities of the subsidiaries
include leisure and hospitality, gaming and entertainment
businesses, plantation, the generation and supply of
electric power, property development and management,
tours and travel related services, genomics research and development, investments and oil
and gas exploration, development and production activities
Facilities at Genting HIghlands
Sl no
1.
Facilities
Genting Theme
Park
Signature
Attractions at
Theme Park
Description
Multi-million Ringgit theme park with over 40 rides. Has 3
Theme Parks : Genting Outdoor Theme Park, First World
Indoor Theme Park and Water Park


Flying Coaster
Genting Sky Venture
Haunted House
Ripley's Believe It or Not! Museum
Snow World
Space Shot

Only Land based Casino at Genting




2.
Casino De
Genting
73
Sl no
3.
Facilities
Hotels
Description
First World Hotel is largest hotel in world with 6114 rooms.
There are total of six hotels in the resort.






Maxims Hotel
First World Hotel
Genting Hotel
Highlands Hotel
Resort Hotel
Theme Park Hotel
4.
Convention
Facilities
20,000 square feet (1,900 m2) Convention Halls, 87,400
square feet (8,120 m2) of Meeting Rooms, Business Centre,
Three discussion rooms and three boardrooms
5.
Retail – First
World Plaza
The First World Plaza has over 200 shopping outlets
6.
Live Performance
Venues





7.
Others


Arena of Stars
Genting International Showroom
Genting International Convention Centre
Pavilion Hall
First World Plaza
Nearly 8 Dining Options
Nightlife Safari
Theme Park
The Genting Theme Park is a sprawling, multi-million Ringgit theme park with over 40 rides
that are either indoor or outdoor. The resort has three theme parks which are Genting
Outdoor Theme Park, First World Indoor Theme Park and Water Park. There also is a Casino
which is one of the main attractions and crowd puller.
The First World Plaza has over 70 retail outlets selling things such as trendy merchandise
and fashion accessories.
Outdoor Theme Park
The cool mountain air makes it an exhilarating experience
to enjoy the many rides at the Outdoor Theme Park.
The major attractions include Thrill Rides, Spinner, Cyclone,
74
Bumper Boats, Corkscrew, Family Rides, Tea Cup, Flying Jumbo, Boating, and Dinosaur Land.
There are over 20 signature attractions which include:






Flying Coaster
Genting Sky Venture
Haunted House
Ripley's Believe It or Not Museum
Snow World
Space Shot
The Sky Venture simulates actual skydiving without the risks.
.
Cork Screw
Spinner
Snapshots of some of the rides are shown below
75
Indoor Theme Park
Both in the indoor and outdoor parks, rides have been grouped into three categories –
Family, Thrill and Children’s rides.
The casino can be accessed from the indoor park zone.The map below shows broadly the
layout of the indoor amusement park area with the various rides offered
Water Park
The heated water play area is the only water park at 6,000 feet above sea level. The heated
pool is sheltered and the attractions include Action River, Big Bucket, Rainforest Splash Pool
Tornado Slide and many more!
76
Layout Map at Indoor Theme Park in Genting Highlands
Hospitality
There are six hotels at Resorts World Genting. These are Maxims Genting, Highlands Hotel,
Theme Park Hotel, Resort Hotel, Awana Genting Highlands Golf & Country Resort and First
World Hotel. First World Hotel is the world’s largest hotel with 6,118 rooms as
acknowledged by the Guinness World Records and Ripley's Believe It or Not. The map below
shows the layout of the theme park and hotels across Genting Highlands.
Layout of theme park and hotels at Genting Highlands
 Awana Genting Highlands Golf & Country
Resort also boasts an award-winning 18hole golf course as well as other sporting
and entertainment facilities.
 Maxims Suite is catering to the VIP
clientele visiting Genting with ADR
between RM 1,200 – 4,750.
 Majority of visitors stay at the First World
Hotel, which is the largest hotel in the
world with 6,118 rooms. Thus Genting
Highlands has rooms to cater all types of
visitors and for all budgets.
 The check-in time is 3:00 pm and checkout at 12:00 pm. This is to encourage over night stays in the hotels. Also, the
calendar year has been divided into four seasons depending on demand, public
holidays and school holidays to price the rooms.
The key performance indicators are:




Six hotels (3-5 stars) at RWG with over 10,000 rooms
Average hotel occupancy of 93% in 2010 (2009: 92%)
Average Room Rate of RM81 (USD 27)
WorldCard member’s takes up more than 61% (2009: 53%) of room sold
77
Awana horse ranch offers equestrian activities, rides for children and lessons for
beginners. For golfers, the Awana Golf and Country Resort offers a challenging 18hole, par-71 golf course.
Meetings, Incentives, Conventions & Exhibitions
Genting International Convention Centre
Genting International Convention Center or GICC is a favourite international destination for
meetings, incentives, conferences and exhibitions (MICE). IT constitutes of Grand Ballroom
and Convention Hall and host of other live performance stages
Grand Ballroom: GICC has one of the largest column-free
Grand Ballroom in Malaysia with a total built-up area of
181,467 sq ft and is equipped with state-of-the-art audio
video and information technology equipment.
It can accommodate up to 2,000 delegates in banquetstyle and 3,500 delegates in theatre-style seating, and the
entire area can be split up conveniently into two to four
sections according to clients' needs.
Convention Hall: The 20,000 square feet Convention Halls
is multi-purpose and can be used for any functions. It can
cater up to 1,200 delegates in theatre-style seating. The
hall can be split up into 3 smaller halls according to
clients’ needs.
The MICE facilities also have other support facilities like
Business center, Meeting rooms, Board rooms etc.
Live Performance Areas
These large amphitheaters and stages host large concerts, shows which are again crowd
pullers into Genting Highlands. These further add to the footfalls in the Theme Park.
Arena of Stars: a hall where wide range of concerts are staged live by international
superstars frequently. It is fully roofed amphitheatre is equipped with state-of-the-art sound
and lighting system
The Pavilion Hall located at First World Plaza, is suitable for concerts as well as sporting
events. It has a stadium seating capacity of more than 2000 persons and the whole Pavilion
can be set up to accommodate more than 6,000 persons.
78
Arena of Stars
The Pavilion Hall
Genting International Showroom is a state-ofthe-art showroom supported by the latest
sound and lighting system as well as theatrical
stage equipment including an impressive
revolving stage and flying towers. It has a
seating capacity of up to 1,700 persons.
79
Pricing
Particulars
Typical Package - 2 Day
1Night
Indoor – One Day Pass*
Outdoor – One Day Pass*
Price
RM 110 per person
RM 30 per person
Remarks
Daily departure roundtrip to Genting via
Air-Conditioned VIP Coach with a one
night accommodation at First World Hotel
on twin sharing basis
Signature Attraction like Sky Venture
excluded
RM 30 per person
Signature Attraction like Flying Coaster
excluded
Snow World
RM 20 per person
RM 70 - Family
Snow Park
(Duration – ½ Hour)
Flying Coaster
RM 12 per person
Roller Coaster
Particulars
Price
Remarks
Genting Sky Venture
RM 46 - Adult
RM 21 - Child
RM 138 - Family
Simulated Skydiving
Genting Skyway
RM 5 - Single Ride
RM 10 - 2 way
Cable Car Ride up to Genting Highland
The day pass and unlimited ride pass is not entitled to Sky Venture, Snow World, First World
Cineplex, Genting X-pedition Wall, Ripley's Believe It or Not, Haunted Adventure & Flying
Coaster, Video Simulation Machine and Cyber Café.
Tourist visits/performance
A snapshot of its performance is presented below:







Over 19.9 million visitors in 2010
Over 13,000 employees
Over 3 million Genting loyalty World Card members
Over 10,000 rooms at the Resorts World Genting
EBITDA of US$647 million in 2010
Day trippers - in excess of 70% of total visitors to RWG.
Malaysians took over 60% of rooms sold
Competitive Strategies:
The casino at Genting is a significant driver which attracts visitors. A strong 65% revenue mix
caters to the mass market business. Locals form bulk of the 19.9 million visitors. Also, the
variety of price points is offered to with competitive room rates, F&B and Theme Park
prices.
For the VIP market segment, 35% of revenue mix is derived from the premium players
business. Competitive marketing and high level of service delivery have ensured repeat
business.
In addition to counter the threat of other destinations joint marketing initiatives with
Resorts World Sentosa have been rolled out. Offerings at Genting have been expanded
similar to Macau.
80
Future Plans
The Group has recently opened Resorts World New York. They wish to further expand
operations to UK, USA, Egypt and Vietnam. As far as RWG is concerned, there is a
continuous plan to upgrade facilities and infrastructure, with an estimated capex of RM500
million in 2011.
81
1.3 Sentosa, Singapore
Sentosa was once a fishing village known as Pulau Blakang Mati. It later became a British
military fortress until 1967 and was handed back to the newly independent Singapore
Government. In 1968, the Government decided to develop the island into a holiday resort
for local visitors and tourists. The public was invited to suggest names for the island and
"Sentosa" - meaning peace & tranquility in Malay - was eventually chosen for the island
resort.
Sentosa Development Corporation (SDC) was constituted on 1st September, 1972 as a
statutory board under the purview of the Ministry of Trade and Industry. Presently Sentosa
is Singapore's premier island resort getaway with multi-faceted appeal, teeming with events
all year round.
It is a unique blend of leisure and recreational facilities including family attractions, sea
sports, golf as well as hotel accommodation and retreats. It covers an area of about 5000
acres with 3.2-kilometre stretch of white sand beach. It also offers beachfront
accommodation and over 670 hotel rooms with full facilities.
Resorts World Sentosa integrated resort or Sentosa IR is Singapore's first 49-hectare
integrated resort, officially commenced operation in early 2010. As the name states, this
new development is located on Singapore's prided island-attraction, Sentosa. Within this
area there are six hotels, a casino, Universal Studios Singapore, The Marine Life Park, the
Maritime Experiential Museum and the Equarius Water Park.
Location
Sentosa has an area of 5 kilometre square and is located 0.5 km from the main land
Singapore. 70% of the island is covered by secondary rainforest. Sentosa is a habitat of
monitor lizards, monkeys, peacocks, parrots and other native flora. It has a beach stretching
3.2 km.
Accessibility
Sentosa is connected to Singapore by road, monorail and
cable car. It is just 20 minutes from Singapore city accessible
through cable car. It also recently opened the Sentosa
Boardwalk this year - a new pedestrian facility. The opening
of the Sentosa Boardwalk was timely in easing the load
onboard the monorail system.
The monorail service operated at maximum capacity during peak periods, carrying 4,000
passengers per hour per direction, with five trains running at an average of 3-minute
82
intervals. The shuttle bus service to Harbour Front Bus Interchange operated at a frequency
of 3 to 5 minutes.
Over half of the visitors arrive on Sentosa by public transport. About ten per cent of the
guests took the new Sentosa Boardwalk to experience the new pedestrian facility. Eighteen
per cent rode on the Sentosa Express monorail, while the remaining twenty-two per cent
hopped on to the other public transportation services into Sentosa, including shuttle buses,
tour coaches and the Jewel Cable Car ride.
Guest ambassadors and traffic marshals are deployed at busier locations on and off the
island, including Harbour Front Bus Interchange, Siloso Point and Imbiah Lookout, and
additional queue holding areas were provided for at the Beach Station Bus Interchange, to
manage any surge in operations for outbound guests.
Operator
Resorts World Sentosa has been conceptualized by the same group behind Malaysia’s
reputed leisure and gaming destination Genting Highlands. The Sentosa offering has been
enhanced and strengthened when Resorts World at Sentosa opened in 2010. Spanning 49
hectares, this S$6.59-billion (~Rs. 30,973 Crores) mega resort features Southeast Asia’s first
and only Universal Studios theme park, the world’s largest Oceanarium, the region’s first
integrated destination spa as well as some 1,800 rooms spread across six hotels with varying
themes.
83
Facilities at Sentosa
Sl no
Facilities
Description
1.
Sentosa, Singapore
It is a unique blend of leisure and
recreational facilities including family
attractions, sea sports, golf as well as hotel
accommodation and retreats. It covers an
area of about 5000 acres with 3.2-kilometre
stretch of white sand beach. It also offers
beachfront accommodation and over 670
hotel rooms with full facilities.
Signature Attractions




Universal Studios Singapore
IFly
Wave House
Luge & Sky ride
Sl no
Facilities
Description

2.
Casino
3.
Hotels
Underwater World
Resorts World Sentosa Casino - 15,000
square metre casino that runs all day long







Maxims Tower
Crockfords Tower
Hotel Michael,
Festive Hotel
Hard Rock Hotel
Equarius Hotel
Spa Villas
4.
Convention Facilities
The Grand Ballroom and its spectacular
grandeur with its theatre-style seating which
holds a capacity of 7,300 people. Beneath the
Festive Hotel is a 1,500 sqm plenary hall,
large enough to seat 1,600 people.
5.
Retail – Vivo Mall
Vivo Mall is Singapore’s Largest Mall located
at the MRT station leading towards Sentosa
Island. Further there are numerous retail
shops and kiosks around the island.
6.
Live Performance Venues



7.
Others
Songs of the Sea
Voyage de la Vie
Crane Dance
The park includes about 30 restaurants and
food carts together with 20 unique retail
stores and carts located around the park.
Theme Park
Sentosa is Singapore’s premier island resort getaway and Asia’s leading leisure destination.
This resort island is home to a plethora of themed attractions, award-winning spa retreats,
lush rainforests, white sandy beaches, resort accommodation, championship golf courses, a
84
deep-water yachting marina and luxury residences. Some of the keys highlights are defined
in the map below:
Map of Sentosa Island
85
There are various theme developments under each of the four concepts as defined on map.
Some of these are as follows:
IMBIAH LOOKOUT
Tiger Sky Tower: Singapore's tallest observatory tower offers panoramic views at 131
metres above sea level across Singapore, Sentosa, Southern Islands, right up to neighboring
Malaysia and the Indonesian islands. The Tiger Sky Tower has a capacity of 72 in its
enclosed, air-conditioned cabin. Day or night, views from the tower promise to be both
scenic and breathtaking. Located adjacent to the Sentosa cable car station, the Tiger Sky
Tower is a key point of interest and forms a distinctive landmark as it soars above the
surrounding natural greenery.
The Merlion is a 37m high structure featuring a sitting lion. It was opened in 1996. It recalled
the story of Sang Nila Utama who saw a lion in Temasek (sea town – Singapore old name).
Visitors may take a lift up to 12th floor to view the city state.
Singapore Cable Car: The 1.6 km ride to and from Sentosa offers expansive views of lush
greenery and stunning coastal sights.
Sentosa 4D Magix: The state-of-the-art 4D movie theatre offers a
whole new generation of movie magic. Through the
synchronization of a full spectrum of visual effects, surround
sound, individually-controlled motion seats and special
environmental effects such as water spray, etc.
Sentosa Cineblast was opened in 2007. It brings visitors on an extreme 3D long ride using
the latest technology equipped with unique sound and light technology that is found in the
Universal Studios in the United States.
Butterfly Park & Insect Kingdom: The Butterfly Park allows one to stroll through the lush
surrounds and cool outdoor conservatory. It has 15,000 butterflies of more than 50 species.
The Insect Kingdom houses some 3,000 species from all over the world.
SILOSO POINT
Dolphin Lagoon: In the Dolphin Lagoon one gets to observe the highly intelligent IndoPacific Humpback Dolphins through a series of interactive, feeding and training sessions
specially designed to demonstrate their natural ability of tail-walking synchronization. Lucky
visitors might even score a peck on the cheek, or a chance to wade next to them, fully
supervised by the trainers, of course.
Underwater World: One of the attractions available in Sentosa is the Underwater World &
Dolphin Lagoon which is an oceanarium located at the western part of Sentosa. The
Underwater World Oceanarium on Sentosa is home to more than 2,500 fishes from 250
86
different species. The Touch Pool for some 'hands on' experience with starfish, stingrays and
baby sharks. A moving travellator ferries visitors to the ocean floor through an 83-metrelong acrylic tunnel. The person is surrounded by sharks, stingrays, eels and schools of fish
glide past - engrossed in their own world. Interactive programmes such as 'Dive with the
Sharks' or 'Dive with the Dugong' are available upon advance booking.
BEACHES
Skyline Luge Sentosa: Part go-cart, part-toboggan, pure
excitement - the luge is a fun-filled gravity ride that's
safe for all ages. With a unique steering and braking
system that allows the ride as leisurely or as exciting as
one wants.
Songs of the Sea: Songs of the Seas show was started in
2007 replacing the 25 years old Musical Fountain show. It is the world’s only permanent
show set in the sea.
Songs of the Sea brings a mesmerizing show with a live cast and dramatic effects
pyrotechnics, water jets, brilliant lasers, special computer imaging, captivating music and
stunning flame bursts. It is a one-of-a-kind entertainment that's not to be missed. Songs of
the Sea is an outdoor all-weather event.
iFly: Visitors will have a chance to experience the feeling
of skydiving. They will have to wear jumpsuits and
helmets before they can enter this $16 million skydiving
simulator. It uses four fans to shoot air from the ground,
keeping fliers hovering in the air.
iFly Singapore, the first of its kind in Singapore and the
world’s largest skydiving simulator facility. The facility
will feature a five-storey high vertical wind tunnel that
accommodates up to 20 professional flyers at one time.
Wave House Sentosa: The main draw of the 70,000
square feet complex is the three-metre high barrelling
wave simulator, the first of its kind in Singapore. Guests
can enjoy the ultimate California beach experience as
they eat, dance and surf at this new three-in-one party hotspot on Siloso Beach.
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RESORTS WORLD SENTOSA
Resorts World Sentosa integrated resort or Sentosa IR is Singapore's first 49-hectare
integrated resort, officially commenced operation in early 2010. Within this area there are
six hotels, a casino, Universal Studios Singapore, The Marine Life Park, the Maritime
Experiential Museum and the Equarius Water Park. Universal Studios has commenced
operation and the details are provided below. The other three attractions are underway and
to be operated in soon.
UNIVERSAL STUDIOS, SINGAPORE
Occupying an area of 20 hectares, Universal Studios Singapore has a
total of 24 attractions and 18 of them have been specially designed
for the new park. A theme park for the whole family, Singapore's
Universal Studios has attractions for everyone from the young, to
the young at heart. Adults can seek thrills on the heart-pounding
roller coasters and thrill rides while kids can enjoy the magic of
gentle rides like the Dino-Soarin’ attraction. Even senior citizens can
enjoy the park, with live shows like “Monstrocity” and family friendly
rides such as Madagascar: The Crate Adventure.
Seven Uniquely Themed Zones
Guests at Universal Studios Singapore will get to experience seven distinct zones in the park:
Hollywood, New York, Sci-Fi City, Ancient Egypt, Lost World, Far Far Away, and Madagascar.
The park boasts 24 rides and attractions in total, 18 of which are unique to Universal Studios
Singapore. Visitors will also enjoy a plethora of dining options and gift shops to satisfy even
the most discerning tastes.
Map of Universal Studios at RW Sentosa Hollywood
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The entrance to the new park makes up the first zone, Hollywood. The Hollywood zone
replicates the gorgeous art nouveau buildings of 1940’s Hollywood and all of the glamour
that went with the time period. The streets of Hollywood are lined with unique shops, such
as Silver Screen Collectibles and tasty restaurants such as Mel’s Diner. Guests can watch a
live Boradway musical performance "Monstrocity" at Pantages Theater. It's the only themed
zone that opens at night every Friday to Sunday.
New York
From the streets of Hollywood visitors suddenly stroll onto
the streets of New York, the next zone in Universal Studios
Singapore. The streetscape of 1940’s New York, complete
with brownstones and faux gas lamps provides a front for
attractions that take guests behind the scenes of movies
and television.
Sci-Fi City
After leaving New York visitors emerge into Sci-Fi City, the perfect zone for fans of science
fiction and fans of the hit show Battlestar Galactica. In Sci-Fi City guests can choose to side
with Humans or Cylons and ride one of two unique roller coasters that twine together
creating several “near misses” that are not only terrifying but also very symbolic of the
battle between Humans and Cylons in the show.
Ancient Egypt
From the future to the past, guests next step into Ancient Egypt, the fourth zone in
Universal Studios Singapore. In Ancient Egypt guests can enter the popular movie The
Mummy or seek buried treasures.
The Lost World
Trekking out of Ancient Egypt leads visitors even further back in time, to The Lost World. In
the Lost World guests can experience hit action movies Jurassic Park and Waterworld.
Whether riding down a river plagued with voracious T-Rex’s or watching talented stunt men
in the explosive Waterworld live action show, guests are in for a lot of excitement in this
area.
Far Far Away
Based on the whimsical and hilarious movie Shrek, Far Far Away features exciting 4-D Shrek
films and live concerts with everyone’s favorite equine, Donkey. If guests need refreshing
they can make a stop at the Fairy Godmother’s potion Shop to mix up a quick magical potion
at the juice bar before heading to the final zone.
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Madagascar
Rounding out the experience at Universal Studios Singapore is the Madagascar zone. Based
on the charming animated movie chronicling the antics of shipwrecked animals, the
Madagascar zone offers a river ride for the whole family.
Hospitality
In total there are 11 hotels and 7 Spas at the Sentosa Island.
This comprises of 6 hotels within RW Sentosa IR and 5 on the
Sentosa island. The hotels on Sentosa Island are Costa Sands
Resort, Capella Singapore, AMara Sanctuary Resort, Movenpick
Heritage Hotel, Shangri-La’s Rasa Sentosa Resort.
Six Hotels each with a Unique Theme
Resorts World Sentosa integrated resort has six different
hotels with completely different themes. These in total offer
over 1800 rooms. The hotels at RW Sentosa IR are
Maxims Tower, Crockfords Tower, Hotel Michael, Festive Hotel, Hard Rock Hotel or Equarius
Hotel, every single one of them is distinctively created to sweep you off your feet.
Meetings, Incentives, Conventions & Exhibitions
Resorts World Sentosa integrated resort isn’t all about fun and play. The Grand Ballroom
with its spectacular grandeur with its theatre-style seating which holds a capacity of 7,300
people. Beneath the Festive Hotel is a 1,500 sqm plenary hall, large enough to seat 1,600
people. With the latest audio-visual equipment, the place is suited to host major events,
product launches and even its resident musical extravaganza, Voyage de la Vie.
Sentosa Flowers 2011
Sentosa Flowers 2011 ended on a high note with a record visitorship of 690,000. This is
almost double the number of visitors at the last Sentosa Flowers event in 2009. The 11-day
annual floral extravaganza featured more than 200 types of flowers, plants and trees from
around the world. For the first time, the festival stretched from the recently-opened
Sentosa Boardwalk, into Resorts World Sentosa and Sentosa’s Imbiah Lookout as well as
Beach Plaza, and spanned seven hectares of event grounds featuring colourful blooms and
unique photo points.
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In 2010, Sentosa Flowers was replaced with Lights of Spring, a night-based Lunar New Year
event. Sentosa saw a total island visitorship of 845,000 visitors over the duration of Sentosa
Flowers. Of this, 690,000 visited the 11-day floral event.
Sentosa has been a seven-fold jump over the past decade, which saw visitors grow from 3.4
million in 2001 to 6.2 million in 2009. It is seen that 52% of the visitors are tourists and 48%
are localities.
Sentosa Guest Arrivals FY 2009/2010
Tourist
4,073,000
52%
Domestic
3,760,000
48%
7,833,000
100%
Source: Company Annual Report
Pricing
The admission fee to enter Sentosa Island has been listed below. Further, Sentosa has been
divided into distinct zones and the monorail has three stations for access into various areas
on the island.
Attraction
Sentosa Cable Car Jewel Cable Car
Ride
Price
Description
Adult - S$24/ 26
Child - S$14/ 15
One/ Two Ride by Cable Car &
Island Admission
S$3
Island Admission & Mono-Rail
Sentosa Express
Some of the prices of the distinct attractions on Sentosa have been listed below:
Attraction
Price
Butterfly Park &
Insect Kingdom
Adult - S$16; Child - S$10
Images of
Description
Museum showcasing history &
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Singapore
culture of Singapore
Sentosa 4D Magix
Sentosa CineBlast
State of the art cinema
simulator rides
Sentosa Luge &
Skyride
Luge & Skyride Combo S$12
3 rides - S$20
Ride - 1.2 km
World's first lit tracks for night
luge rides
Tiger Sky Tower
Air-conditioned ride. Height 131m above sea level
37m high Merlion
The Merlion Plaza
Voyage De Lavie
Theatre
S$68-128
Underwater World
Adult - S$25.90; Child S$17.60
83m long tunnel oceanarium
Meet the Dolphins Show
Wave House
Sentosa
Catch a wave - S$15-30/
hr
Flowrider - S$35/hr
Asia's first simulated wave
surfing & surf shop
Crane Dance
Free
Dance of 2 ten storey tall cranes
- a mulltimedia spectacle of
lights, sound and watre
Songs of the Sea
S$10
Night Song & Dance Musical
Show
Duration - 20 mins
S$89 – Adult; S$79 –
Child
Simulated Skydiving
S$18-25
Entertainment Imaging
iFly
Digital Photographs
of Rides
The pricing of tickets into Universal Studio has been listed below:
92
Universal Studios
Singapore Ticket
Pricing
Weekday/ Weekend
Adult (13-64
years)
Child (4-12 years)
Senior (65 years &
Above)
One Day Weekday
Pass
S$66
S$48
S$32
One Day Weekend
Pass
S$72
S$52
S$36
Two-Day Pass
S$118
S$88
S$58
Adult (13-64
years)
Child (4-12 years)
Senior (65 years &
Above)
Fun Pass
S$318
S$238
S$188
Superstar Pass
S$1098
S$828
S$736
Annual Pass
Note –
1. Adult refers to 13 years old and above; child 4 to 12 years old and senior
65 years old and above.
2. Unlimited Access to all Shows & Rides including Battlestar Galatica World's tallest dueling roller coasters
Competitive Strategies:
Think Big: Built at a cost of S$6.5 billion, Resorts World Sentosa, Singapore’s first Integrated
Resort (IR), houses the first Universal Studios theme park in Southeast Asia, and features
four luxurious hotels and a casino. Riding on the momentum of this first-phase opening in
February 2010 is the second phase development, including two other hotels, a destination
spa, the world’s largest Marine Life Park, and the Maritime Xperiential Museum. Among the
highlights at the Museum will be the replica of the “Jewel of Muscat”, a 9th Century Arab
dhow given to Singapore by the Sultanate of Oman.
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Further, Universal Studios Singapore is the fourth Universal Studios theme park in the world
and Southeast Asia’s first. The 20-hectare park brings to life movie-themed attractions
within seven different themed areas ranging from ancient Egypt to exotic Madagascar.
Boosting the theme park’s offerings are eateries and retail outlets selling souvenirs, apparel
and film merchandise.
World’s Best Operators: Sentosa Development Corporation has roped in Resorts World and
Universal Studios – some of the world’s most successful park operators. Brand recall for
visitors, customized theme designs and professional management is likely to ensure longterm success of Sentosa. Sentosa has been branded as “Asia Favorite Playground”.
Location and Accessibility: The S$6 billion Resorts World, situated on the island of Sentosa,
is near to some of Singapore's attractions and landmarks - Mount Faber, which makes for
the perfect place to enjoy the sights and sounds of the harbour and the Straits of Singapore,
and where you may ride on a Cable Car that brings you over to the island; VivoCity,
Singapore's largest shopping mall, conveniently connected to the Harbour Front MRT
Station, and a one-stop solution to all your shopping needs; St James Power Station, one of
Singapore's most happening nightspots for frequent clubbers; and Singapore Cruise Centre,
the place you should be if you want to sail the seas and explore the region.
Scale of Operations: The sheer size of the park and offering make repeat visits necessary.
The number of offerings has multiple options for all age groups and palates. The option of
annual passes encourages repeat visits and the island has the option and area for future
expansion and new rides.
Future Plans
Sentosa’s many priorities for the coming financial year
include helping Resorts World Sentosa to meet its
development objectives, enhancing the Merlion Plaza and
Merlion Walk between the integrated resort and its
beaches, and adding more child-focused attractions to its
family-themed Palawan Beach. These plans also include
developing the travel network leading into the island, with
a special focus on the new boardwalk. Pedestrians using the boardwalk can look forward to
canopy-covered travellators offering protection against the weather, and a range of food
and beverage offerings.
94
1.4 Six Flags
Six Flags Fiesta Texas is a seasonally operated
theme park located on approximately 216 acres of
land in San Antonio, Texas.
Six Flags Fiesta Texas is the major entertainment
component of USAA's La Cantera, a 1,600 acre
(6.5 km²)
master-planned
development
in
northwest San Antonio. "La Cantera" means "rock
quarry" in Spanish and refers to the former use of
the property on which the development sits.
Six Flags Fiesta Texas has a combination of theme and water parks. Permanent resident
population of approximately 2.1 million people live within 50 miles of the park and about
3.7 million live within 100 miles.
Six Flags parks generally operate from May to September (approximately 85% of park
revenue comes from attendance during the second and third calendar quarters of the year).
They are also open on weekends, before and after the operating season, generally in
association with themed events.
Six Flags puts emphasis on exciting rides, cleanliness, through maintenance and good
theming and has novel characteristics such as ’pay-one-price’ access ticket, professional
shows and relaxing picnic areas.
Location
Six Flags Fiesta Texas is located just 15 minutes from downtown San Antonio. It is located
along the interstate I-10 West and Loop 1604. It is well situated with major road access and
can be easily accessed by care from main towns.
Accessibility
Six Flags Fiesta Texas is located just 15 minutes from downtown San Antonio. It is easily
accessible through the I-10 interstate near La Cantera Parkway.
Bus Services: VIA Metropolitan Transit bus to Six Flags Fiesta Texas from downtown on
Route 94 during park operations. Alternately visitors could board on Route 94 from
Crossroads Mall on weekends.
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Operator
Six Flags Inc is the one of the largest regional theme park operator in the world and owns or
operates 19 theme parks throughout North America. The company's only business segment
involves the operation of its regional theme parks which generates theme park admission
revenue and in-park sales income. Six Flags holds exclusive long-term licenses for the use of
Warner Brothers and DC Comics characters like Bugs Bunny, Daffy Duck, Batman, and
Superman; in addition to planting walk-around characters in its parks and using licensed
characters for advertising, Six Flags builds character-inspired rides that are an important
marketing tool.
The company’s parks have an annual attendance of around 24 million people. The company
earned $912 million in revenue but incurred a net loss of $64 million in 2009. Six Flags
operates as a seasonal business - over 84% of park attendance and revenues are generated
between the second and third quarters of the calendar year - and primarily generate its
income through ticket sales, in-park food and merchandise sales, and sponsorship revenue.
Facilities at Six Flags Fiesta Texas
Sl no
Facilities
1.
Six Flags Fiesta Texas
2.
Signature Attractions at
Fiesta Texas
3.
Hotels
Description
Six Flags Fiesta Texas celebrates the history,
culture and uniqueness of Texas through five
themed areas.
The Rattler
Kiddee Koaster
Road Runner Express
Boomerang: Coast to Coaster
Poltergeist
Superman: Krypton Coaster
Big Spin
Goliath
There are about eight hotels at proximity to
the theme park. These hotels have grown
around the park over the years to cater to the
latent demand from visitors to the San
Antonio area.
 Westin La Cantera Inn & Suites
 Town Place Suites, Mariott
 Hyatt Place
 Comfort Inn Fiesta
 Howard Johnson Express Inn
 Courtyard San Antonio, Mariott
 Staybridge Suites
 Hampton Inn San Antonio
96
Theme Park
Concept & Planning of Fiesta Texas
When the owner group in San Antonio, Texas began to think in terms of developing a major
theme park, they faced significant competition in the area. There were parks in Dallas,
Houston, and the recent Sea World Park in San Antonio itself. Based on the competition, the
opportunity in San Antonio and the direction of the theme park industry in the USA, the
concept for Fiesta Texas was defined as a destination market and a musical show park.
The park contains all types of activities, many of which are not dependent upon good
weather, including indoor shows, games and arcades. While some rides and shows may
close due to rain or wind, these rides and shows are opened as soon as the weather clears.
Refunds and rain checks are not offered.
There are broadly five theme areas within Fiesta Texas:
Sl
no
Facilities
1.
Crackaxle Canyon
Description
This western town is home to country music, mouthwatering barbeque, and awesome shows. Crackaxle
Canyon is also the home of the famous Rattler, a 180foot tall wood coaster that races at 65 miles per hour. In
the evenings, head to Lone Star Lil's Amphitheatre
where an incredible laser and fireworks extravaganza
can be experienced.
2.
Los Festivales
Guests at Los Festivales will be provided with the
perfect party atmosphere. Take a ride on Goliath, a
coaster that climbs 10 stories before literally flying up
and over a heart-pounding vertical loop. After you've
finished screaming, head to Teatro Fiesta for an
elaborate Latin show.
3.
Spassburg
This German village includes all sorts of attractions,
including the Schi-Kugel Family Arcade. You can also
take a ride on Superman: Krypton Coaster, Der Twister,
or Die Fledermaus. After experiencing your favorite
rides and games, make your way back to Sangerfest
Halle to enjoy a delicious meal and an award-winning
show.
4.
Fiesta Bay Boardwalk
The Fiesta Bay Boardwalk will sweep you away with the
sounds of summer. Get your adrenaline pumping on the
Big Spin - a thrilling coaster that defies gravity, then
enjoy a panoramic view of the park from the top of the
97
Sl
no
Facilities
Description
Crow's Nest Ferris Wheel
5.
Rockville
Turn on the jukebox and twist and shout on the
unforgettable 50's! Then take a ride on Poltergeist,
which propels you from zero to 60 mph in just under 3.5
seconds. Then, cool your jets with a ride on the
Amerigoround or relive your high school days with the
Rockville High School gang in our energetic and zany
musical production.
ENTERTAINMENT
In addition to the thrilling rides there are various family entertainment programs that are
present here. The kind of entertainment that is planned is described below:
Show
Description
Bugs Bunny and
Friends
Texas State Square & Outside Rockville High School Grab a hug and a picture with some of your favorite
Looney Tunes characters including Bugs Bunny, Daffy
Duck, Sylvester, Tweety, Pepe Le Pew, Foghorn Leghorn
Ritmos del Corazon
Teatro Fiesta
This energetic Latin show features talented singers and
live musicians.
Straight Country
Sundance Theater
Program to Join the performers and live band for a tribute
to some favorite Bluegrass and Country Classics.
Rockinâ the Country
Sundance Theater
A showcase of the many diverse styles of country and
Southern Rock music (from present and past). Show runs
late May through mid-August.
Looney Toons Show
The show has Bugs Bunny, Daffy Duck, Tweety and the
Looney Toons pals charm and delight kids of all ages
98
Rockin' at Rockville
High
The Rockville High Theater - energetic, fun musical
production featuring high school students as they prepare
for a TV talent show.
Groovinâ at Rockville
High
The Rockville High Theater - A musical journey through
the decade of the 70's. – pop, rock classics of the era and
disco fever.
Lone Star Nights —
New Addition in 2011
Lone Star Nights Laser & Fireworks Celebration is recent
addition. This technically-advanced presentation includes
enhanced video projection, new lasers, audio,
pyrotechnics and special effects. The resulting spectacular
features not only bigger, brighter, more animated images,
but a new celebratory storyline as well.
WATER RIDES
The huge two-tier water park features numerous tubes, slides, kid's area and wave pool in
the shape of the state of Texas.
Ride
Location within the
Park
Description
Texas Tumble
White Water Bay
Large-scale rafting experience featuring high
speed, steep drops, and a maze of twists and
turns.
Big Bender
White Water Bay
Bender has plummeting dips, dark twisting
tunnels, and refreshing waterfalls.
White Water Bay
You man the controls in this family-friendly,
interactive waterpark. Just watch out for the
massive water tank spill. 36" min. for slides.
White Water Bay
Get slammed to the wall of an awesome 40foot bowl by irresistible centrifugal
force&mdashthen, drop fifty feet to a thrilling
splashdown.
Hill Country Racer
White Water Bay
The whole family will love this super-fast water
slide. Up to six riders race downhill on
individual mats.
Lone Star Lagoon
White Water Bay
A wave pool shaped like Texas, the Lagoon
Texas Treehouse
Whirlpool
99
Location within the
Park
Ride
Description
holds over half million gallons of water.
Splash water
Springs
White Water Bay
Designed especially for young children, Splash
Water Springs is a kid-sized water complex
featuring numerous rides and attractions
The Mine Shaft
White Water Bay
Take the whole family on this enclosed, tubular
water slide. Ride in a single or double person
tube.
The Six Chuter
White Water Bay
This wild and wooly tubing delivers tight twists
and turns — and a good soaking. Ride in a
single or double person tube.
White Water
Canyon
White Water Bay
A relaxing river journey with whirlpools,
waterfalls, river rapids, and cliffs.
Tornado
White Water Bay
Drop more than seven stories into a 60-foottall, 132-foot-long water funnel. Then navigate
through 5,000 gallons of churning water
Six Flags operates as a seasonal business - over 84% of park attendance and revenues are
generated between the second and third quarters of the calendar year - and primarily
generate its income through ticket sales, in-park food and merchandise sales, and
sponsorship revenue.
Park
Location
Type
Six
Flags
Fiesta
Texas
San
Antonio
Theme
&
Water
Park
Primary Secondary
Market
Market
2
million
people
3.6 million
people
Site
(Acres)
Visitors
Year of
Opening
216
1.5
million
1992
Note: Primary Market – Permanent residing population within 50 miles
Secondary Market – Permanent residing population within 100 miles
100
1.5 Universal Studios
Universal Orlando Resort is a theme park resort in
Orlando, Florida. It is a joint partnership between
NBC Universal and the Blackstone Group. The
resort consists of two theme parks- Universal
Studios Florida and Universal's Islands of
Adventure, Universal CityWalk (a night-time
entertainment destination), and three Loews
Hotels. Unive rsal Orlando Resort is the largest
property owned by Universal Studios Theme Parks.
It is also the second-largest resort in Greater
Orlando, after the Walt Disney World Resort.
It is a unique blend of leisure and recreational facilities including family attractions, sea
sports, golf as well as hotel accommodation and retreats. It covers an area of about 5000
acres with 3.2-kilometre stretch of white sand beach. It also offers beachfront
accommodation and over 670 hotel rooms with full facilities.
101
1.6 Wild Wadi Water Park, Dubai
Wild Wadi Dubai or Wild Wadi Water Park is
considered to be among the top ten Dubai
attractions. Wild Wadi Dubai is a popular water
theme park with several options for
entertainment and fun. It has a wave pool, along
with several water slides as well as artificial
surfing machines. It has one of the largest water
slides that are located in the region. There are also
two gift shops in the theme park from where the
guests can collect their souvenirs and gift items.
There are three restaurants where the visitors can
order for sumptuous meals. In addition, there are
several snack stands as well, from where the guests can pick up items for their munching.
The
park
is
available
to
host
corporate
and
family events
too.
This water park was designed like an Arabian wadi (oasis) with characteristics from Arabian
folklore and has rides and attractions, many of which interconnect. The Arabic word “wadi”
means a type of riverbed or valley that fills with water when rainfalls are heavy. Wild Wadi
UAE is patterned after an incredible oasis with many interconnecting attractions and rides.
Location
Tucked in between the Burj Al Arab and the Jumeirah Beach Hotel bordering famous
Jumeirah Beach, is one of the most exciting family attractions in the UAE, Wild Wadi
Waterpark Dubai. Aside from the sandy shores along Dubai beaches, Wild Wadi Water Park
is one of the most exciting places to visit for water sports and leisure.
Accessibility
Comprising twelve acres of incredible ‘wet and wild’ fun, Wild Wadi in Dubai is less than a
half hour drive from the heart of the city. Those heading to the park can easily get there
along Jumeirah Beach Road. Public transportation makes the trip numerous times daily.
Travellers to the United Arab Emirates (UAE) for a holiday are
likely fly into either the Dubai International Airport or the Abu
Dhabi Airport. There are more and more flights landing in
neighboring Sharjah as well as travel to the UAE increases.
Service from Dubai and Abu Dhabi is offered to the majority of
main European destinations, throughout the Gulf region as well
102
as to India, Africa and Australia.
Operator
Wild Wadi is managed and operated by Jumeirah International LLC which is owned by HH
Sheikh Mohammed Bin Rashid Al Maktoum. Jumeirah Hotels & Resorts is regarded as
among the most luxurious and innovative in the world and have won numerous
international travel and tourism awards.
Facilities at Wild Wadi
Snapshot of facilities at Wild Wadi
Sl no
Facilities
1.
Wild Wadi, Dubai
2.
Signature Attractions at
Wild Wadi
Description
Wild Wadi has emerged as a popular water
park within the city of Dubai









3.
Other facilities


Jumeirah Sceirah
Flow Riders
Juha's Journey
Breaker's Bay
Juha's Dhow and Lagoon
Wadi Wash
Flood River Flyer
Tantrum Alley
Burj Surj.
At Wild Wadi, shopping is another
pleasure visitors can enjoy. Wild Wadi"s
Souq Al Wadi, fashioned after a deep,
mysterious cavern, offers numerous
retail items and souvenirs for the entire
family.
Wild Wadi dining includes favorite fast
food items like pizza and hotdogs as well
as healthy options, a barbeque station
and a number of stands offering treats
like ice cream and sodas.
103
Theme Park
Wild Wadi's variety of rides suit kids of all ages, make it a favourite water sports area in
Dubai. The theme park is purely water-based and has thirty heart-racing, modern slides,
rides and other attractions ideal for all ages to enjoy.
Wild Wadi has the largest water slide outside of North America and also has other features
like the 18m (59 ft) waterfall that goes off every 10 minutes and the family-friendly wave
pool that is the largest in the Middle East. There are surf simulators, single and double ring
rides, and giant tubes which can be ridden in groups. There also are two gift shops, three
restaurants and two snack stands.
Wild Wadi Waterpark Dubai closing hours differ throughout the year. The park always opens
at 11 am. From November through February the park closes at 6 pm, in September and
October and from March through May it closes at 7 pm and June through August the closing
hour is 9 pm.
Some of the highlights are defined in the map below
Map of Wild Wadi
104
RIDES AT WILD WADI
The most popular ride is the Jumeirah Sceirah. This ride is the tallest and fastest free-fall
water slide outside of North America. Rising to 33 meters (108 feet) and thrusting riders up
to 80 kmph, make it a great experience for thrill-seekers.
Master Blaster: With 8 Master Blaster slides in Wild Wadi that are described as uphill water
roller coasters, where riders can sit on either a single or double ring, which are propelled
uphill by high-powered water jets. These rides are Flood River Flyer, Wadi Leap, White
Water Wadi, Falaj Fury, Wadi Twister and Wadi Basher. There are certain height restrictions
for the rides for the guests.
Ring Rides - Wild Wadi Dubai contains 7 Ring Rides that are
described as downhill gravity slides, where riders sit in
either a single or double ring sliding down fast to the
bottom of the slide.
There are many traditional slides in Wild Wadi Water Park,
which go downhill. There are two types of sitting
arrangements in each ride - one, which includes single
sitting arrangement, and the other, which includes double sitting arrangement.
Ring rides are quite popular among all the Wild Wadi Rides, as they are downhill rides.
There are other adrenalin gushing thrilling modifications of this ride, which include Rushing
Rapids, Tunnel of Doom, Falcon Fury, Tumble Falls and other similar kinds of fun rides.
The different rides available for the visitors who are hungry for extreme fun and excitement
include – the falcon fury, tunnel of Doom, Rushing Rapids, Tumble Falls, and the Thunder
Rapids.
Other Rides - The other rides in Wild Wadi Dubai include Flow Riders, Juha's Journey,
Breaker's Bay, Juha's Dhow and Lagoon, Wadi Wash, and Flood River Flyer.
Family Ride is another family ride. This is actually a 2-part
ride. Summit Surge is the first half of this exciting ride, in
which the riders can have an uphill blast in a pool area. The
second part of the ride is the Rushdown Ravine, in which
the riders are taken on a 560 ft downhill slide.
Other rides include the lazy river trip down Juha’s Journey,
Flood River with more than 20-foot waves and over
100,000 liters of cool water and Breaker’s Bay wave pool.
105
Breakers Bay is another attraction of the Wild Wadi Water Park. This is said to be the largest
wave pool of the Middle East. In this pool, swimmers can enjoy crossing and parallel waves,
which are almost 5 feet high and splash in many configurations.
Flood River: This is all fun in 100,000 liters of water. Swimmers
enjoy in the wave, which are over 1 meter in height. Like in
Breakers bay, there is no restriction on age of the swimmers,
but to keep infants and toddlers safe, parental supervision is
made mandatory. Lifejackets are available free of cost, as
protection for the guests.
Juha’s Journey, is a 360-meter long lazy river. Guests of all ages can enjoy this relaxing ride
around a river with a gentle current.
Juha’s Dhow: This is another popular ride among the other Wild Wadi rides, which can be
the perfect family getaway, where they can have hours of fun surfing the waters and
enjoying some of the best colorful body rides
Surfing
FlowRider Rides, Ripetide and Wipeout are the
rides for those who are fond of surfing or would
like to try out surfing in this theme park. There
are surfing stimulators that shoot out water in
great sheets through various foam sheets. These
rides are able to create realistic effects, and the
riders get to feel the effects of knee board
surfing, body board surfing or other types of
surfing.
Another interesting ride of the several Wild Wadi Rides is the flowrider. Surfers get a
thrilling wave effect which is just perfect for the adventure sports lovers who are fond of
knee boarding and body boarding. There are some restrictions for these rides also.
Wild Wadi Waterpark Dubai also features the Wave Park where a double-point wave break
is tackled by some of the best surfers and visitors.
Wild Wadi Waterpark unveiled the latest additions to the park - Tantrum Alley and Burj Surj.
The Tantrum Alley: It incorporates two large sections of downhill waterslides and three
exciting tornadoes. Guests seated on a four-person tube will travel downhill to enter the
first tornado where they slide back and forth several times, then circle around and around in
the eye of the storm before exiting and hitting the second tornado, after which they splash
106
out into the pool. The new rides are the first in the world to push thrill seekers to the limit
through the incorporation of three funnels.
The equally adventurous ‘Burj Surj’ consists of three large sections of downhill waterslides
and two looming ‘Bowls’. Guests are seated on a four-person tube, travelling downhill to the
bowls, where they are hurtled into a spiralling spin and then dropped into the slide, ending
with a screaming splash in the pool.
Pricing
The admission fee to enter Wild Wadi has been listed below.
Type of Pass
Price
Description
AED 200 - Adult
One Day Pass
Single day admission fee
AED 165 - Child
AED 170 - Adult
Sundowner
AED 135 - Child
AED 850 – Adult
Summer Pass
AED 650 - Child
AED 2000 – Adult
Annual Pass
AED 1000 - Child
For admission for the last 2
hours before the park closes
Unlimited use of Wild Wadi for
the season of Ramdan
Unlimited use of Wild Wadi for
the entire year
Note – Child refers to children below 1.1m
Admission includes body boards, rubber tubes and life jackets as well as access to all the
park’s attractions. Almost one hundred lifeguards are on throughout each day allowing
parents to relax and have fun too
Park
Location
Type
Number
of Rides
Site
(Acres)
Visitors
Year of
Opening
Wild
Wadi
Dubai,
UAE
Water
Park
30
12
677,000
(2009)
1999
107
Wild Wadi has been Dubai’s favorite family destination for the last eleven years and the new
rides, which are a first for this region, can be enjoyed by the entire family, providing thrilling
hours of fun for all ages.
Competitive Strategies
Right Sizing to weather visitor and economic downturns:
Wild Wadi had 677,000 (2009) guests visiting the park which was a 17.9% drop from the
previous year. Wild Wadi was able to weather the economic downturn unlike other parks in
the region. The most significant fall-out was the shelving of Dubai-Land.
The once-high expectations for Dubai and the UAE have been curtailed, for the time being at
least. Dubai is playing a major role in the large scale touristic process with the planning of
very large parks like Dubailand. However the economic turmoil in 2008 resulted in the
mega-project to being temporarily shelved.
Partnering ensures mutual success:
A new and exciting partnership between Wild Wadi UAE and Ski Dubai, located inside the
Mall of the Emirates, marks the beginning of both surfing and snowboarding competitions.
The Burj Al Arab offers complimentary admission to Wild Wadi Water Park while the
Madinat Jumeirah and a host of other Dubai hotels offer discounted rates and up to one
hour early admission to beat the crowds. With ticket prices, pick-up and drop-off are also
included; it is an attractive option for all travelers.
Further the concept of sundowner is interesting as Wild Wadi is located within Dubai City
and number of people can visit the park after work and yet cant burdened by paying the full
day price.
108

Development of Disney Land Theme Part at Bengaluru

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