SALES AND MARKETING TECHNICAL SALES AND MARKETING

YEAR
BOOK
2011
SALES AND MARKETING
TECHNICAL SALES AND MARKETING
CONTENT
02/03
Letter from the Principal
04/05
The Academy
06/07
Schools
08/09
Learning in Action
Members of the board
10/11
Sales & Marketing
12/13
Student presentation
14/15
16/17
18/19
20/21
22/23
Technical Sales &
Marketing
24/25
Student presentation
26/27
28/29
30/31
32/33
34/35
Personnel
36/37
Johan Rönnblad
38/39
Egon Österbrand
40/41
Anette Lindell
WELCOME TO A SCHOOL WHERE THE LIMITATIONS
ARE FEW AND THE POSSIBILITIES ARE ENDLESS
42/43
Production team
02
CONTENT
LETTER FROM THE PRINCIPAL
The original concept for FörsäljningsAkademien was
developed in the mid-1990s in response to the clearly articulated, rapid increasing demand for skilled
personnel within the fields of sales and marketing.
Jan is the principal of Yrkeshögskolan i Mölnlycke
and has been that since 1998. He has a Bachelor
of Science in business Economics, but he has also
worked at a bank,
been part owner in an
“At school we have an IT-company and manexciting mix of hungry aged to get a teachers´
education in economy.
students and experiHis work includes a lot
enced teachers“
of administration. Jan
loves challenges and
so is the case with his spare time. He is competing every year in the major bicycle-competition called
“Vätternrundan”.
is what makes it so attractive. A big part of the education is the trainee periods that are integrated in the
curriculum. This is where you can use what you have
learned in real life and it is also a perfect time to make
new connections. After your education you will have
a wider net of contacts and a good education as a
platform to stand on. In many cases, these trainee
periods have led directly to employment after graduation.
Jan says: “We want hungry students at our school
who are active during the lessons. This is because
we want everybody to share their experiences with
each other and contribute to interesting discussions.
At school we have an exciting mix of hungry students and experienced teachers. We have companies that contact us and ask for students to come to
their company and work with them. That is a clear
sign that we are running some good educations!”
The major reason for students to choose the educations at FörsäljningsAkademien is the fact that it
leads to work. Despite the fact that it is a relatively
short period of education, it is very effective and that
JAN HALLÉN
PRINCIPAL
LETTER FROM THE PRINCIPAL
03
THE ACADEMY
In close collaboration with trade and industry in western Sweden, FörsäljningsAkademien educates
carefully selected, highly motivated students in the sciences of sales and marketing, students who come
from different kinds of cities all over Sweden. Part of the education is run at univeristy; this includes the
courses which are organized by the School of Economics and Commercial Law at Gothenburg University.
In order to obtain the most useful know-how in these areas, theoretical knowledge must be
supplemented with practical insight, based on self-acquired experience. For this reason, several trainee
periods are integrated in the curriculum. In all, approximately one third of the education
takes place at various workplaces. In many cases, these trainee periods have led directly to employment after graduation.
FörsäljningsAkademien is a non-profit organization headed by the
Municipality of Härryda, located in the Gothenburg area. We co-operate with
regional trade and industry, the School of Economics and Commercial Law at
Gothenburg University and, in one of our programmes, the educational
organization Studium in Gothenburg.
The original concept for FörsäljningsAkademien was developed in the mid-1990s
in response to the clearly articulated, rapidly increasing demand for skilled personnel within the fields of sales and marketing.
In September 1998, the first batch of students began the Sales and Marketing
Programme in Mölnlycke, the regional centre of the Municipality of Härryda on the outskirts
of Gothenburg.
The students were full of expectations and – as their successful studies progressed – there
was no cause for disappointment. Soon after graduating in June 2000, every one of them had
obtained the job they wanted or had started their own company.
PROGRAMMES
At present, FörsäljningsAkademien offers two programmes; Sales and Marketing Programme (2 years; 80 points) and the Technical Sales and Marketing
Programme (2 years; 80 points), which started in 2001.
40
SALES AND MARKETING
Over a period of four terms, the students take courses including Effective Sales Management, Business Economics, Project Management, Business Law, Oral and Written
Communication (both Swedish and English), Marketing, Social Science and Organizational
Development, Web Design and Desktop Publishing. Of the total of 80 points, 20 relate to
university studies at the School of Business, Economics and Law at the University of Gothenburg. This can be supplemented by an additional 7.5 points from the optional course in English
for Professional and Academic Use. During the Sales and Marketing Programme, each student
also works for a total of 27 weeks as a trainee at one or more companies of his/her own choice.
04
THE ACADEMY
TECHNICAL SALES AND MARKETING
40
This programme focuses on the marketing and sale of products, services and systems based on a high
degree of technology. As a result, the studies of business and communication sciences are supplemented by several courses within the fields of natural sciences and technology. After four terms (2 years), the
students have obtained 80 points, five of which relate to university studies at the School of Business,
Economics and Law at the University of Gothenburg. This can be supplemented with an additional 7.5
points from the optional course in English for Professional and Academic Use. During the Technical
Sales and Marketing programme, each student also works for a total of 27 weeks as a trainee at
one or more companies of his/her own choice.
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THE ACADEMY
05
Our courses at FörsäljningsAkademien:
• Marketing and sales
(80 KY-points)
• Technical sales and marketing
(80 KY-points)
The courses will provide a practical
education of high quality which leads
to work. FörsäljningsAkademien offers
specially oriented courses that make
you well-equipped for a career in a profession with a great future potential.
This education
was an immediate success,
and has been
ever since.
Technical sales and marketing (TF)
began in autumn 2001, because many
Swedish companies sell products
and systems that are based on a high
technology level. These companies are
seeking well-educated marketers and
sales people who have a basic
understanding of the importance of
technology in different contexts.
Marketing and Sales (MF) started in
autumn 1998, to meet the pronounced
demand for well-trained sales and
marketing people.
SCHOOL OF BUSINESS, ECONOMICS AND LAW
A PART OF THE UNIVERSITY OF GOTHENBURG
Handelshögskolan opens up opportunities for increased knowledge of
particularly marketing and economics
“Here, students
have the opportunity
to expand their network and build new
relationships“
Handelshögskolan opens
up opportunities for
increased knowledge of
particularly marketing and
economics. It is a classical
school with an extremely
good reputation and experienced
teachers. Here, students have the opportunity to expand their network and
build new relationships.
The knownledge the students receive
at the School of Business is a cornerstone in their new, competitive education. Both programmes study Marketing
at Handelshögskolan. Marketing and
sales also studies Business Economy
at this prestigious school.
06
SCHOOLS
“The courses will provide
a practical education of
high quality which leads
to work”
YRKESHÖGKOLAN I MÖLNLYCKE
COLLEGE OF HIGHER VOCATIONAL EDUCATION
Our courses at FörsäljningsAkademien are:
• Marketing and sales (80 KY-points)
• Technical sales and marketing (80 KY-points)
YRKESHÖGSKOLAN I GÖTEBORG
STUDIUM COLLEGE OF HIGHER EDUCATION
For those who study Technical sales and marketing the courses in the
technical areas are provided by Yrkeshögskolan
For those who study Technical sales
and marketing the courses in the
technical areas are provided by
Yrkeshögskolan. This includes Technology for Sellers, Digital display systems,
Electronics for Sellers, and Design.
The purpose of these courses are to
give you a good insight into how
“...to give you a
to implement science in industrial operations, from product
good insight into how
development and design, using
to implement science
modern industrial production, to
in industrial operations, the purely technical aspects of
from product develop- telecommunications.
ment and design using
modern industrial
production...”
SCHOOLS
07
LEARNING IN ACTI
ON
After two years of ac
ademic studies, the stu
dents have acquired
edge. There is, howe
a great deal of theoreti
ver, another type of kn
cal knowlowledge that is equa
A “know-how” that ma
lly, or even more valua
nifests itself in realit
ble
.
y, in everyday situatio
edge, the key to unde
ns. This is the practic
rstanding the busines
al
knowls world. A sales econ
emien has learned to
omists from Försäljn
transform theoretical
ing
sA
ka
knowledge into practic
dmarketing manageme
al skills. In modern sa
nt, this is one of the mo
les and
st important compon
ents.
TRAINEE PERIODS
OF MUTUAL BENE
FIT
In order to obtain valua
ble, practical “knowhow”, the students at
approximately one thi
FörsäljningsAkademi
rd of the total program
en spend
me time, correspondin
the 2-year programme
g to 27 weeks respecti
s, as trainees at one or
vely for
more companies of the
periods of practical ed
ir own choice. We ca
ucation Learning in Ac
ll
these
tion (LiA).
These LiA periods of
ten turn out to be very
valuable for the host
cause of the work the
companies as well. No
trainees do, but also
t only bebecause the trainee pe
for both parties – the
riods offer excellent
company and the traine
op
po
rtunities
e – to get to know ea
that could provide an
ch other well. This is
extremely valuable fo
so
me
thing
undation for future em
ployment.
SOME TRAINEE CO
MPANIES
Adecco Sweden
Göteborg & Co
Axfood & Willys
Bilia Group Göteborg
Canon Center
Kahls Kaffe
Dragster kommunika
tion
Effort Consulting grou
p
Elanders
Elof Hansson
Ericsson AB
Future Trading
Got Event
08
LEARNING IN ACTION
Hotel Gothia Tower
IKEA Bäckebol
Christan Berner
Ekman & Co
Hennes & Mauritz
MiG
Nelly.com
Novotel
Papyrus
Posten Brev Försäljn
ing
Profilbyrån i Härryda
Qlogic
Råda Säteri & Gästg
ifveri
SATS Sport & Club
Sweden
SCA
Scandic Hotels
SKF
Svenska Mässan
Teamwork Bemanning
Telia
Wabco Automative AB
Volvo Parts
WorldWideResearch
Management meetingMINUTES
2011-01-18
Purpose
Management meeting
Time
16.00 PM - 18.00 PM
Location
Conference Room, 2nd floor
Attendance
Jan Norén, Chairman, Project Leader/Chairman of MiG Partner
Arto Pitkäniemi, Human Resources Director, Atlet AB
Per-Axel Andrén, Lawyer, Chairman of Högsbo-Sisjö Företagarförening
Britt Carling, Member of the Board of Säljarnas Riksförbud
Adam Wandel, Export Developer, Business Region Göteborg, ECOEX
Eva Ossiansson, PhD Economics and Researcher, SBEL of GU
Sara Claesson, Marketing Assistant, Isolda AB
Anders Nilsson, Business Coach, Encubator AB
Marie Fall, Marketing Manager, Mediatec Group AB
Erika Olsson, Sales Manager, Scandic Hotels
Mats Lomander, Account Sales, Logica
Daniel Johansson, Salesman, S.A.T.S.
Martin Andersson, Sales Manager, Arktitektkopia
Patrik Fredriksson, Sales Manager, Got Event
Tony Johansson, Business Area Manager, Christian Berner AB
Jan Hallén, Headmaster, YHiM
Ulrika Sundell, Educational Manager, YHiM
Mikael Bick, Student Representative, MF09
Philip Andreasson, Student Representative, TF09
§ 1 Opening
Chairman opened the meeting
§ 2 Agenda
The agenda was read and approved
§ 3 Conclusion Chairman concluded the meeting
MEMBERS OF THE BOARD
09
SALES & MARKETING
FörsäljningsAkademien started because of the great demand for well educated salespeople. After
graduation there are many possibilities for the students.
After two years in an academic education, the student has developed a lot of theoretical skills. Though,
there is knowledge that is more valuable. A knowledge, that manifests itself in reality, in situations where
you really need it. What a Sales and Marketing Economist can do is to transform theoretical skills into
practical skills.
The students at FörsäljningsAkademien have experience from both theory and practical work. They
have not just learned basic theoretical skills, they also have practical experience from the business
world. The students are problem solvers and besides sales and marketing, they can appear in and
manage different business organisations. They can handle activities in sales management, for example
planning, communication, psychology and other occurring sales elements.
From their trainee companies the students obtain the experience of business selling and behaviour
that they need to work practically with sales and marketing. They have a healthy attitude to morals
and ethics in the business world. The students have also seen the practical consequences of laws and
stipulations that regulate the economical environment. They can take care of the design, planning and
strategies of a business marketing process. This includes for example analyses, prognoses, marketing
investigations and working out a marketing plan for a company.
After graduation the students can work with for example:
• Business to business selling
• Communication
• Marketing
• Sales
• Project leadership
As described before, there are many possibilities for the students after graduation.
COURSES
Practical Sales (4 p)
This course provides bask skills in practical sales
work in business to business. It also provides an
insight into the sale process and how the increasing
competition demands change when making a sale.
Business Law (3 p)
The students learn about the laws of business. The
course teaches the students how to solve legal
problems and how to understand legal documents
within the line of business.
Business Economics, basic (2 p)
This is an overview of business administrations and
aims at preparing the students for the core course at
the University of Gothenburg.
Efficient Sales Management (4 p)
The essential goal is to teach the students methods
in planning, managing and following up the sales
efforts. The course provides knowledge of how tools
for marketing segmentation and customer positioning should be used. The students also learn about
negotiation and business ethics.
10
SALES & MARKETING
Marketing in Practice (3 p)
The students learn how the companies and
organizations can communicate with their parties on
the market and with a range of practical marketing
techniques. It is all about how to succeed in
strengthening a trade and long term customer
relations.
Project Leadership (2 p)
This course aims at presenting a method in how to
structure and manage a project. It also enhances the
ability to lead project members towards a goal.
Oral and Written Communication, Swedish (3 p)
The course aims at communicating in various
situations and making presentations for large groups.
Skills in how to use Swedish in speech and writing
in business and everyday life are practised in the
course. A special course in copy-writing is included.
Oral and Written Communication, English (3 p)
The students learn the ability to use English in
international contacts. The course includes how to
communicate in everyday situations and make
presentations for groups of various sizes. Skills in
how to us English in speech and writing are
practised. The students are expected to use English
fluently as a corporate language.
Communication and Media Design (4 p)
The course aims at giving good knowledge and
practising skills in how to manage the internet and
basic skills in how to build web sites. The student’s
own web site is later published on the World Wide
Web. The programs InDesign and Photoshop are
used in this course. The students learn how to create
and design applications. An assignment it to make
your own brochure.
E-commerce (2 p)
Knowledge of the fast development of electronic
commerce and understanding how it will affect
traditional marketing and sales are taught in this
course. The students learn the best way to take
advantage of this development
Computer and IT Science (3 p)
The content of this course aims at developing skills in
advanced applications and the knowledge of optimal
integration between the Office-package and how to
different techniques can be timesaving in daily work
Learning in Action (27 p)
Each student performs 27 weeks as a trainee at one
or more companies. The school has established
excellent relations with many of the leading
companies in Gothenburg and Mölnlycke. The aim
of these trainee periods is to let the student practise
what he or she has learnt in school. Hopefully, the
students also get to know a lot of people and make
valuable connections. The students are very
appreciated by the companies.
Business Economics (15 p*)
The purpose of the course is to give the students a
good knowledge of economic theories and models.
It leads to the understanding of different companies
and organisations in the economic society and the
relations between the actors of the market. The
students learn e.g. how to calculate an investment
and cost analysis and how to value it.
Marketing (15 p*)
The students will learn about the factors affecting the
market, for example “the four P’s”. The students will
examine a company and create an annual plan. The
course also teaches how to analyse marketing
situations and create strategic competitive plans,
among many other things.
OPTIONAL
English for Professional and Academic Use (7,5 p)
The right language the right target group is taught
and practised in these optional courses. An increased
business vocabulary and skills in how to read complex
texts are reasons why most of the students choose to
take the course. The aim of the course is to increase
the business language skills among the students
YrkesHögskolan in Mölnlycke
School of Business, Economics and Law
Faculty of Education
*Bologna system
SALES & MARKETING
11
KLAS ANDÉN
[email protected]
Klas chose YHIM because of the marketing part of the education and the chance to get working experience while you
are still studying. He thinks that the combi-nation gives you
an advantage compared to students who attend university
the whole time. His best qualities as a marketer are that he is
open-minded and creative; it is easy for him to think outside
the box. That is why he wants to work with marketing. He
wants to do something creative.
”...gives you an advantage
compared to students who
attend university the whole time”
NATALIE ANDERSSON
[email protected]
FörsäljningsAkademien was the type of education Natalie
searched. She believes that combining theory with practice
periods will make her well prepared for working life. It
provides a good foundation and gives a solid knowledge in
both marketing and sales.She wants a challenging
professional role where she can find an outlet for her creative
side and where she can evolve new knowledge and experience in an inspiring future.
MIKAEL BICK
[email protected]
The ability of communication is vital for success in sales and
marketing. During Mikael’s time at this vocationally-oriented
education he has improved and strengthened his
knowledge in this area to meet the market of tomorrow. With
three scheduled internships and earlier work experience as a
salesman and marketing assistant he feels prepared for a
challenging assignment with energy and enthusiasm.
Call him for further discussion!
12
SALES & MARKETING
CHRIS BROLIN KARLSSON
[email protected]
Chris Brolin Karlsson has been travelling and working in
different countries since upper secondary school. After
working in the service industry for a few years she was
looking for a new challenge. She appreciates the education
and all the doors opened for the future. Her expectations are
to find a job within sales and marketing, with the whole world
as a workplace.
MY BROLIN KARLSSON
[email protected]
My Brolin Karlsson wants to work with sales and marketing
because she likes to meet new people every day and she
sees a bright future for herself in the line of business. With her
past in restaurant and service she is experienced in mingling.
My´s best qualities as a salesperson are her way to engage
people in conversation and make new contacts. Her plans for
the future are uncertain, but she wants to reach the top.
”...she sees a bright future for her
self”
PERNILLA CLAESSON
[email protected]
When Pernilla worked as a deputy store manager, she learned a
lot about direct sales to the customer. After a while she realized
that she wanted to broaden her horizon and started to study
sales and marketing. She thought that the education sounded
interesting and that it was well adapted to the market with theory
combined with practice periods. Pernilla wants to find an inspiring and creative job after her exam.
SALES & MARKETING
13
THERESE DEREVALL
[email protected]
Therese thinks the best thing with this education is that it is
integrated with work life. With all the internships she gets
many opportunities to figure out what she wants to work
with. She thought the education seemed wide and challenging. It suited her because she had a hard time knowing what
she wanted to work with from the beginning. Having
teachers who have worked with sales and marketing is very
good because they have a lot of experience.
”...he has got a deeper insight into business
life...”
DANIEL EDLUND
[email protected]
Daniel had been working in retail for a couple of years when
he felt he wanted to achieve new knowledge of marketing
and sales. That is why he chose to study at FörsäljningsAkademien, and the main reason was the three trainee
periods. He believes that during this education he has
developed his communication and analysing skills in business
situations, and that he has got a deeper insight into business
life and what it really takes to be a good salesman.
PETER EISENSCHMIDT
[email protected]
Peter has worked as a graphic designer and production
manager at the Graphics department of the Swedish
exhibition centre. This meant a lot of customer meetings
and a lot of responsibility at a fairly young age; he was only
19 at the time. After two years he wanted to increase his
knowledge in sales and personal relations; therefore he went
back to his studies. And the choice was easy; FörsäljningsAkademien offered him everything he needed to succeed.
14
SALES & MARKETING
MARIKA VON HARTEN
[email protected]
Marika looks upon herself as an ambitious and outgoing
person. She aims high and she thinks FörsäljningsAkademien will provide her with a solid foundation in order
to achieve her goals. Marika believes that the education she
chose will help her get a foothold in the world of finance. In
the long run Marika wants to start up her own business.
”...will help her get a foothold
in the world of finance.”
SVANTE HELLBERG
[email protected]
Svante comes from the east coast of Sweden but has settled
in Gothenburg after a few years in Uppsala and Stockholm.
His main interest has always been creative arts, first and foremost as a writer. His interest is in the publishing of books and
the will to follow the whole process is what led Svante to take
an interest in marketing and sales. What motivates Svante is
the will to do his absolute best in any situation or task.
ANNA HELLERED
[email protected]
Anna chose this education because of the concept of
combining studies with practical sessions. She has worked
as a seller before and thought that FörsäljningsAkademien
would be a great opportunity to develop. In the future, Anna
wants to find a creative and social job with many challenges
in either sales or marketing.
SALES & MARKETING
15
ÅSA JIRBLOM
[email protected]
Åsa has been working in the restaurant business for the past
20 years and she thought it was time to do something else.
She likes the contact with people so she thinks that a job
within sales and marketing is the right choice for her. The
best thing with this education is all the internships, which give
you plenty of experience that is good for the future and you
get many connections. Her plan is to get a job that inspires
her and maybe in a distant future she is going to start her
own business.
SANDRA JOHANSSON
[email protected]
Sandra was born in 1988. She is an active person who loves
sports, scuba diving and skiing. She chose this education
because of the internship that is full of possibilities to get
connections and practical experience. The education has so
far given her a wide knowledge in the different subjects. In
the future she hopes to find interesting challenges, develop
as a person and have fun.
mediately that
”She felt more or less im
e really loved.”
sales was something sh
LINDA KARLSSON
[email protected]
Before this education Linda was working at Team Sportia
and Timberland both selling clothes and leisure-wear. She felt
more or less immediately that sales was something she really
loved. She likes to meet new people and always gets a “kick”
when she manages to sell products. In the future her goal is
to continue working in the clothing trade with sales and/or
marketing.
16
SALES & MARKETING
EMMA KULLBO
[email protected]
Emma was raised in Falkenberg and moved to Gothenburg in
2009. She is ambitious and has a lot of positive energy. She
chose Sales and Marketing because she studied marketing
in high school and wanted to continue on that track. She saw
the possibilities with LiA (learning in action) as a good springboard into the life of business and new connections. Her
vision is to have a satisfying and developing job in an
international company.
”Kristin thinks that the best ingredient in
this education is the practical part.”
KRISTIN KARLSSON
[email protected]
Apart from interesting subjects in school, Kristin thinks that
the best ingredient in this education is the practical part. It is
the main reason why she chose this education. Being able
to apply new knowledge while getting the chance to make
contacts at companies is a good combination. Before she
started this education she worked at a sales department. In
the future Kristin hopes for a job with great development
opportunities.
ELEONOR LINDGREN GAHNSTRÖM
[email protected]
She decided to quit her current employment as an Art
Director to start studying. She wanted to develop a deeper
understanding and knowledge in the areas of marketing and
sales, to be able to take a greater part in the communication and relationship with the customers. The past 25 years
as a Graphic Designer have given her a solid experience and
professional skills. This education has provided her with a
strategic knowledge and a new and inspired way of
approaching work life.
ent as an
”...quit her current employm
.”
Art Director to start studying
SALES & MARKETING
17
JONAS LODIN
[email protected]
Jonas started the education in the fall of 2009 after working
for the last 8 years in the restaurant business. During the
winters he operates a ski & snowboard event which he has
been doing for the past 10 years. To develop his skills in
marketing and business he chose this education and when
he takes his exam his plans are to work with marketing and/
or start up a business of his own. Jonas loves to work and
works best when he has things to do all the time!
”...he operates a ski & snowboard event whic
h
he has been doing for the past 10 years.”
ANNIE NORBERG
[email protected]
After graduation Annie worked at a company called Sveico
AB in Gnosjö. Her main tasks were to register orders and
support the marketing department. Two reasons why she
chose Sales and Marketing were her work experience and
the possibility to have internships, which she thinks has been
very valuable. During her education not only her interest in
sales and Marketing has grown. She now knows how to set
her limits and that it is up to her to move them.
HEIDI PALOSAARI
[email protected]
“Tomorrow is a gift, that´s why
we call it the present”
Heidi has always had a great interest in sales and
marketing. This education has given her opportunities and
opened doors. She has grown and learned so much, not
only about the subjects at school but also about herself. She
has a hunger and looks forward to challenges. She wants to
make something of herself. She knows what she wants now
and feels a drive as never before. “Tomorrow is a gift, that´s
why we call it the present”, is her motto.
18
SALES & MARKETING
ELINOR RAGNVALDSSON
[email protected]
For Elinor, sales and marketing are exciting parts of a
company. She wants to work with something in which she
can develop. She believes that she will do that in sales and
marketing and thinks that she has good chances to work
with it in the future. She is an ambitious and goaloriented
person who wants to be an important part of the company.
Elinor will always learn new things because the world is
growing and so are the companies.
ERIK RANSTRAND
[email protected]
Erik is very outgoing and loves to work with people. In the
role as a salesperson and marketer he will meet new people
almost every day and he is often close to the clients´
businesses which he finds very interesting. Erik wants to
work with Sales but is also very interested in Project
Management. He has been working with projects before and
hopes that the Yearbook 2011, which he has been Project
Manager for, won’t be his last!
”...on the move for the next
real is his approach to life”
OLOF ROSANDER
[email protected]
Olof´s goal after school is to get a job in sales. The best thing
about being a salesman is that a job in sales is a job with a
great variety. If you have ambition nothing can or will stop you
from getting the results you want. The job as a salesman is
one of the more open jobs you can get and you can create
something big in your own ways. To constantly be on the
move for the next deal is his approach to life.
SALES & MARKETING
19
SOPHIA STOPLE
[email protected]
Sophia was born in Kungsbacka but lives in Gothenburg
today. She is a very ambitious person with high social
competence. Before this education Sophia used to work as
a customer representive at TeliaSonera AB. Sophia chose
FörsäljningsAkademien because she likes the idea of
theoretical studies combined with practical training. Her
vision is to get a job that she finds creative and inspiring with
many challenges.
”She is a very ambitious person
with high social competence.”
SARAH VON ZWEIGBERGK
[email protected]
Sarah was born in Gothenburg in 1989. She tested many
different jobs in several industries before she started her
educuation. Sarah chose FörsäljningsAkademien to learn
more about economics and marketing and to have a broad
education with great future prospects .You will find her
outgoing, social, open-minded and she knows what she
wants. Sarah´s plan for the future is to work in a creative and
social line of business.
knowledgechallenginginspiringfuture
workplacereachthetopdeeperinsight
tionsperfectionpossibilitesinteresting
networkcreatesomethingbiginternsh
gyfuture
20
SALES & MARKETING
JOSEFIN ZACHRISSON
[email protected]
After her education her greatest wish is to get a job in
marketing, a job as a marketing coordinator or assistant
in a marketing division. If she does not get the job she wishes
or if she does not feel ready to start working, she also has
plans to move abroad to get a bachelor in economics. She
knows that she has much more to learn and is always hungry
for new challenges.
”...always hungry for new challenges
.”
SUSANNA ÅKESSON
[email protected]
Susanna was born in Mariestad where she lived until May
2009 when she moved to Gothenburg. She had been
working as a seller in a clothing store for about 5 years in
both Mariestad and Gothenburg and had always looked
upon sales and marketing as an interesting business. She
decided she needed a bigger challenge and applied to sales
and marketing at FörsäljningsAkademien. Susanna is a
positive and ambitious person and believes this education
will give her many choices, a broad understanding about the
business and good relations which will gain her a successful
and inspiring future.
eopenmindedandcreativethewholwo
tambitiousandoutgoingmarketingrela
gchallengesstratgicknowledgeinspire
hipoutsidetheboxpositiveambitionsen
SALES & MARKETING
21
TECHNICAL SALES & MARKETING
After graduation there are many possibilities for the students. They have a general knowledge of the
business world. They have also seen the practical consequences of laws and stipulations that regulate
the economic environment.
They can take care of the design, planning, and strategies of a business marketing process
with due consideration of technical implications. This includes e.g. analyses, prognoses, market
research and making a marketing plan for a company with more or less technological focus.
The students at FörsäljningsAkademien have experience from both theory and practical work.
They have not just learned theoretical basic skills; they also have practical experience from the
business world. The students are problem solvers and besides sales and marketing, they can
appear in and manage different types of business organisations.
They can handle activities in sales management, for example planning, communication, psychology
and other occurring sales elements.
Besides the economical know-how the students have a thorough knowledge of technology.
They know how to present and handle a project with a technical background.
After graduation a sales engineer can work with for example:
• Marketing
• Sales
• Technical applications
• Project leadership
• Presentation skills
• Computer communicaton
• Business communication
• Design and product development
As you see, there are many possibilites for the students after graduation.
COURSES
Technical Science (24 p)
Design
Technology for salesman
Digital Presentation
Electronics for salesman
The purpose of this group of subjects is to get a
good insight into how to apply science findings to
industrial activity, from product development to tele
and computer communication in the aspects of a
salesman.
22
TECHNICAL SALES & MARKETING
Business Science (15 p)
Salesmanship
Project Leadership
Business Economics and Logistics
Practical Sales
Business Law
This course package gives the students a wide
and solid ground to stand on in the future as a sales
engineer. They have a general knowledge of practical
sales and marketing with a technical focus. They also
have a genuine knowledge of practical sales work
mainly in business to business. They have learned
how to plan, control and follow up sales efforts.
Communication (7 p)
Oral and Written Communication, Swedish
Oral and Written Communication, English
Business Communication with a Technical focus
The students have learned oral and written English
technical communication. The knowledge of
presentations skills contains body language and
speech practice, whereas the course in Social and
Organsiational Development develops the ability to
understand group behavior and the handling of
stress and conflicts. The course in English can be
complemented with a university course, English for
Professional and Academic Use. It is given by
Gothenburg University and you get 7.5 university
points in credits.
Computer and IT Science (2 p)
The course have given an insight into how a personal
computer is built, how to handle software and how
you best make use of the Office-package
Learning in Action (27 p)
The trainee period parts comprise 27 weeks, one
third of the education. Each student performs 27
weeks as a trainee at one or more companies. The
school has established excellent relations with many
of the leading companies in the Gothenburg region.
The aim of these trainee periods is to let the student
practise what he or she has learnt in school. Hopefully, the students also get to know a lot of people
and make valuable connections. The students are
very appreciated by the companies
Marketing (7,5 p*)
The students have a good knowledge of marketing.
The essence of the course is based on Philip Kotler’s Principles of Marketing. The students examine a
company and create an annual plan. The course also
teaches how to analyse marketing situations and
create strategic competitive plans, among many
other things.
OPTIONAL
English for Professional and Academic Use (7,5 p)
The right language the right target group is taught
and practiced in these optional courses. An increased
business vocabulary and skills in how to read complex
texts are reasons why most of the students choose to
take the course. The aim of the course is to increase
the business language skills among the students
YrkesHögskolan in Mölnlycke
School of business, ecnomics and law
University of Gothenburg
*Bologna system
TECHNICAL SALES & MARKETING
23
MUHAMMED AIESH
[email protected]
Mohammed has always been interested in selling and
marketing through his whole life so when this education was
offered he simply applied for it. He knew that this education
would give him a good future so that is one of the reasons
why he chose it. It is an interesting and challenging trade
which provides him with good job opportunities. It is interesting to meet so many people both as students and people
from the world of work. One of his plans is to work as a
salesman and marketer in the beginning and in the future he
wants to start his own company.
MATTIAS ALFREDSSON
[email protected]
”...in the future he wants to
start his own company.”
Mattias’ s best qualities are that he is an outgoing person and
finds it easy to talk to new people. His plan is to work with
something he really enjoys, preferably with sales or marketing. The best thing about this education is the good teachers who do the best they can for every individual to learn as
much as possible. Mattias saw this education on the internet
and thought it would be a great opportunity to learn things he
really enjoys doing.
PHILIP ANDREASSON
[email protected]
Outgoing and energetic are two things that describe Philip.
He enjoys working with many projects at the same time
and the excitement of meeting new people every day. In his
spare time he likes to work out, especially when it comes to
the winter season, but he also enjoys music and design. His
plans for the future are to succeed in school life and then find
a technical sales job that he finds stimulating.
24
TECHNICAL SALES & MARKETING
MATTIAS BRÄNNSTRÖM
[email protected]
After many years in the flight industry Mattias started looking
for a bigger challenge. He found that challenge at
FörsäljningsAkademien. He chose this education because of
the concept of combining studies with practice periods.
Mattias hopes that his time att FörsäljningsAkademien will
give him good relations in the business world as well as many
new experiences.
”After many years in the flight industry Mattias
started looking for a bigger challenge.”
JOAKIM BÖRJESSON
[email protected]
Joakim chose this education because he always wanted to
be a salesman and he has always been interested in
technology so why not studying them together? This education will give him a lot of opportunities to get an insight into
the market out there. He has always wanted to work with different people and have a connection to them all at the same
time. He can see himself growing into a greater salesman and
having a stable network when he works for one of the bigger
companies before he turns 25 years old.
CARL-MAGNUS CARLSSON
[email protected]
“It is through sales you give your company its income”. The
interaction with different people in different companies along
with doing business, will push Carl Magnus to do a good job.
“The variety of subjects that we study along with the traineeship at different companies are the best things with this education”. Carl Magnus best qualities are that he is a positive
and easy going person who values honesty and good
business for both parties.
TECHNICAL SALES & MARKETING
25
SEBASTIAN EKSTRAND
[email protected]
Sebastian Ekstrand has since his first class in marketing
in high school wanted to work with just that. He wants to
have the ability to make something visible to the crowds
around the country. Sebastian does not want to rule out a job
in sales either but marketing is his main priority with this
education. The best thing is without any doubt the LIA
periods. To use all knowledge from class in real working
situations is important. You learn to know what can be
expected when you have graduated.
”To use all knowledge from class in real
working situations is important.”
NIKLAS FAGERSSON
[email protected]
When Niklas started at YHIM his main purpose was to learn
and to gather as much knowledge as he possibly can, about
sales and marketing for use in work. A reason why he chose
YHIM is that he wants to start his own business. The best
thing about this education according to Niklas is that “we
have the opportunity to spend time in the workplaces with
our LIA”. Niklas is a persistent character when it comes to
learning new things and work procedures. Therefore this
education suits him perfectly.
ANDRÉAS FERREIRA
[email protected]
Andréas wants to work with sales and marketing because it
provides him with much more than a job.To approach people
you normally would not talk to and seal deals after months
of market research and business meetings, are just a couple
of things answering why Andreas wants to work with sales
and marketing. Andréas´s plan for the future is that before his
22nd birthday he will have a permanent employment and get
a solid platform and a wide network to reach the top.
26
TECHNICAL SALES & MARKETING
BINIAM HAILE
[email protected]
Biniam has always been interested in sales and especially
marketing. He thinks that this education gives a wide
assortment and a lot of opportunities. He would like to work
with marketing in the future because that appeals to him.
Marketing is an open subject and is constantly refreshing.
When he first heard about this education, he found a new
approach to studies, LIA. It gives students a good chance to
see how a company works in progress and get a foothold in
the real world.
KARIN ISAKSON
[email protected]
Karin´s best qualities as a sales person/marketer are her
constant curiosity and desire of learning new things. She
loves challenges and competitions, which also drives her
in her civil career. This education has opened Karin´s eyes
for a wider range of workmanship than she before thought
was possible for her future career. That is exactly what she
wanted from her studies at FörsäljningsAkademien.
LINDA JOHANSSON
[email protected]
”This is her start on
her way to the top.”
Linda loves new challenges and her best qualities and
strenghts are that she has an incredible will and is engaged
in her tasks. Linda can easily relate to people and is a good
judge of characters. The best part according to Linda is “that
we get a broad education and the chance to use our knowledge in practice and that the teachers we have come from
working life which gives us a 100% updated education”. Her
future plans are to get a permanent job and get a profound
knowledge of some areas in sales and marketing. This is her
start on her way to the top.
TECHNICAL SALES & MARKETING
27
LINUS KILÉN
[email protected]
Linus thinks that sales and marketing are very interesting
subjects to work with. He thinks it is fun because you get the
chance to meet a lot of different people and the work you do
is never the same. Linus´s best qualities are that he is
persistent, very social and he likes to meet new people. He
takes his assignments very seriously. He always shows
respect to his colleagues and he is not afraid of taking
responsibility.
JOSEFIN LARSSON
[email protected]
Josefin wants to work with sales and marketing because she
believes that it is a line of business where you have a great
influence on your career. Josefin chose this education
because it is a combination of theoretical studies, with
teachers from real working life, and LIA which together give
you possibilities of getting connections and experience. Her
plan for the future is to find a job, as a salesperson, with
stimulating challenges and a happy working atmosphere.
”...find a job, as a salesperson, with
stimulating challenges and a happy
working atmosphere”
JOHANNA LUNDQVIST
[email protected]
With an education that offers many different opportunities
within the trade, technical sales and marketing was an
obvious choice for Johanna. Johanna sees herself working
with challenging and developing work assignments, where
she can develop as a person and in her professional role. She
is persistent and always looks for new ways to improve both
in her job and the social working life.
28
TECHNICAL SALES & MARKETING
FADI NANO
[email protected]
The best thing with this education for Fadi is that he can
develop his sales skills. He is a good listener and knows what
the customer wants. He started his sales career as a
telemarketer and he sold alarms. Then he went ahead and
got a job in the telephone market. Fadi became more and
more interested in sales and he felt that he wanted to take
the next step in his sales career and have a greater
knowledge of sales and marketing so he decided to start
studying at FörsäljningsAkademien.
LASSE NILSSON
[email protected]
Lasse really likes the selling process. The challenges in selling
are the driving force. And he thinks, the more complex the
better. His ability to find out what the customers need is one
of his strengths. To write a speech, and to learn about the
selling process are the qualities that he has developed most
in this education. He has worked with home electronics, and
owned a Bang & Olufsen store.
RICHARD NORLÉN
[email protected]
Richard is an energetic and careful person with great
interests in sales and marketing. This is something that he
wants to learn more about to meet his dream to work as a
salesperson in the marine trade. Because FörsäljningsAkademien has sales and marketing combined with
technology this became the obvious choice for him.
In Richard’ s spare time he likes to motorcycle in the woods
and meet new people.
”...an energetic and careful person with
great interests in sales and marketing.”
TECHNICAL SALES & MARKETING
29
LISA OLSSON
[email protected]
For Lisa this education was a new experience since she had
never worked with sales or marketing before. During her
upper secondary school she has been studying a technical
program and she has worked with different industrial and
logistics jobs after that. Lisa is a competitive kind of person
who hates to lose. This is a quality she considers good to
have when you work as a seller. Lisa thinks that this
education has given her a new approach and she hopes that
she is going to work with something with marketing after the
education.
MIKAEL PÅLSSON
[email protected]
Mikael has always been fascinated with the psychological
aspects of sales and marketing. To improve his skills as a
salesman Mikael therefore chose this education because of
its great reputation and experienced teachers. To mention a
few assets as a salesman Mikael would emphasize his ability
to make people feel comfortable in his company and his
capability to keep calm under stress. He is also a great
listener.
”fascinated with the psychological
aspects of sales and marketing.”
MELISSA ROHANIMEHR BOSTRÖM
[email protected]
Melissa is a persistant character with several years of sales
experience. Her best quality as a salesperson is being
positive and curious about new experiences. Melissa´s plans
for the future are to work in an international company, or to
manage her own business in import-export. Melissa thinks
that the best thing about her education is that she has the
possibility of training jobs during the time of her education
That is a very good opportunity for her to make new contacts.
30
TECHNICAL SALES & MARKETING
JOAKIM ROSÉN
[email protected]
Outgoing and entrepreneurial are two qualities that describe
Joakim. In early 2009 he started his own business. To
succeed as an entrepreneur, he quickly realized that he
needed more knowledge. FörsäljningsAkademien was the
right forum as it connects the theoretical and practical
knowledge in a professional manner. After the examination,
he will work with key customers in a technical line of business.
”In early 2009 he started
his own business.”
ROBIN RYTTERLÖV
[email protected]
Robin has worked mostly with industrial manufacturing and
he wanted to make a change in his career path and still benefit from his technical experience. Robin is a competitor and
since he always wants to win you cannot deny his obvious
strengths such as being credible, creative and result-focused.
These are huge qualities when it comes to sales/marketing.
The education has changed his way of thinking and opened
his eyes for the future.
ALEXANDER SANTAMOS
[email protected]
Alexandro was born and raised in Mölnlycke. After 5 years’
work he felt it was time to find a vocation: something that is
fun, constantly changing and requires a quick-witted mind
along with a high ambition. In 2009 he enrolled with
FörsäljningsAkademien to study the art of sales and
marketing. With this education the doors of the world are
open as a marketer/salesperson. There is really no limit to
what you can accomplish.
TECHNICAL SALES & MARKETING
31
SANNA STRANDH BÄCKSTRÖM
[email protected]
Sanna likes that it is a broad education that can give her the
chance to develop in an area with many internal and external
contacts where opportunities exist to eventually work on both
an operational and strategic level. She loves new challenges
and sees opportunities instead of problems, has a strong
drive and determination to succeed. She also has optimistic
life expectations combined with persistence, energy and
creativity. In the future Sanna sees herself working in a
marketing department.
”She loves new challenges and sees
opportunities instead of problems...”
BJÖRN WENZIN
[email protected]
Björn is an easy-going person with a great sense of humour
and a love for life. He has many different interests, among
those travelling, sports, gambling and friends. A great quality
with Björn is his competitive mind where he never gives in.
He also takes a great interest in business and an
understanding of the psychology behind it.
knowledgechallenginginspiringfuture
workplacereachthetopdeeperinsight
tionsperfectionpossibilitesinteresting
networkcreatesomethingbiginternsh
gyfuture
32
TECHNICAL SALES & MARKETING
MARKUS WESTERLIND
[email protected]
Markus became interested in selling already when he was
around 10 years old. He started his selling career by cycling
around in his neighborhood selling Christmas books and
magazines for a publishing company called “Jultidningsförlaget”. In 2001 he got the award “Star seller of the year”
Somewhere inside him he knew that his future would be in
selling in some way. His strength is his nice and kind
personality, his interest in other people and his sensitivity for
their needs. He loves meeting new people, put up goals, go
for it and that is why he achieves good results.
r”...”
“In 2001 he got the award “Star seller of the yea
EMELY WIKLANDER PALMERTZ
[email protected]
With the wide range of knowledge from competent teachers
and the LIA periods Emelie feels she has an excellent starting
point and has gained a new confidence in her future carrier.
During her first year at FörsäljningsAkademien she has seen
the many opportunities and variety of work, and with the
combination of the wide course program the possibilities after
graduation are endless.
eopenmindedandcreativethewholwo
tambitiousandoutgoingmarketingrela
gchallengesstratgicknowledgeinspire
hipoutsidetheboxpositiveambitionsen
TECHNICAL SALES & MARKETING
33
ULRIKA SUNDELL
Ulrika works for FörsäljningsAkademien and Yrkeshögskolan i
Mölnlycke, YHiM within educational management and project
leadership.
She graduated from The school of Business Economics
and Law at the University in Gothenburg with a Bachelor of
Science degree in Business Administration and Economics,
specialization in Marketing. She started her career with selling
Apples Macintosh computers and marketing events.
She has had different selling and marketing positions in
various international companies and trades such as
pharmacy, digital colours equipment and educations.
Ulrika has been with FörsäljningsAkademien since 2007
and has the responsibility for the LIA (learning in action) and
the contacts with the market actors and teachers as well as
being a mentor for the students.
MARKUS WASER
Marcus´ goal with his profession is that his students will
become better than he is. He says: ”It is not always this
happens but when it does, it gives me a kick!”
Before Markus became a teacher he mainly worked as a
building engineer. Mostly his job was to draw design plans
and solve engineering problems. But the fact is that he even
had time to work as a parachute instructor.
The most important things for Markus to teach his students
are of course, that the students learn what is in the
curriculum but even more important is that students should
learn how to learn more. The subjects he teaches (digital
display systems) are changing very rapidly. Therefore it is
important to know how to keep up-to-date and know how to
do if you need to know new things in the same area.
Markus thinks the best thing about being a teacher is the
contact with the students. To be able to meet different people
who have a desire to learn and be able to provide them with
tools they can use in their future profession is one of the
things that keeps him going.
34
PERSONNEL
”It is not always this happens but
when it does, it gives me a kick!”
CHRISTINA WALDENSJÖ
Christina works at the Institution of Business administration,
School of Economics and Commercial law, Göteborg
University. She lectures in several marketing courses such as
basic marketing, marketing planning, market communication
and international marketing.
During the final year the students complete their studies by
writing a thesis. As a tutor, Christina is involved in many of
these theses – a job she finds very interesting, since it gives
her the possibility to work with many different aspects of
marketing.
Besides teaching, Christina researches in her favourite area,
export, where she studies the connection between exporting
problems and the degree of competence among
manufacturing companies in West Sweden.
“With his sharp tongue and a sense of
humour Thomas keeps the classroom
on its edge”
THOMAS BRAUN
Thomas´goal with his profession is that his students can find
joy in learning business administration. If as many students as
possible can become “free thinkers” in this area, Thomas will
feel satisfaction with his profession as a teacher.
Before Thomas became a teacher at Handelshögskolan
he mainly worked with teaching and consulting in the field of
accounting.
What is most important for Thomas in his job is to see the
development of the students. For some students this is a
rapid development, and for some students it is more of
a slow process. Both ways are lovely for him to see as a
teacher, he says.
In May 24, 2010 Thomas received a pedagogical prize for
his efforts in the classroom. The reason included the following
words about Thomas: “With his sharp tongue and a sense of
humour Thomas keeps the classroom on its edge” and “he
manages to engage and create a positive atmosphere in the
classroom with his way of teaching that always includes his
students´ involvement”.
PERSONNEL
35
36
JOHAN RÖNNBLAD
JOHAN RÖNNBLAD
Johan graduated with a Bachelor of Science in
Business Economics – account & financial control from School of Business, Economics and
Law Gothenburg University.
companies to increase their profits through
keeping existing customers satisfied, finding
new customers and business training. Sales focus is on Johan´s agenda every day, and as a
student you can easily hear that he knows what
he is talking about.
Major focus during Johan´s lessons is on learning
how to act in complex sales situations in busiJohan started teaching ten years ago. Ever ness to business. To practise all the common
since then focus has been on sales based on situations that you meet as a sales person is an
customer focus and negotiation training. It is important ingredient in Johan´s way of teaching.
also important to understand business econo- To simulate a case and force the students to
my, Johan says.
take their own initiatives and try different solutions, and not be afraid of making mistakes is
Three years ago Johan and a colleague started how you learn the most. That is why Johan uses
IMCure AB, in which he is
different role plays and simulat“Are you speaking to
a part owner. IMCure helps
ed cases to practise on the situthe president (C.E.O) or the ations that you meet as a seller.
production manager?“
The purpose is to make the students feel comfortable in these
kinds of situations. Another important thing is
to know who you are talking to at a company.
Are you speaking to the president (C.E.O) or the
production manager? You have to know this to
direct your arguments and proposals in the most
attractive direction.
The future for salesmen/women looks very
bright. That is because it is the sellers that bring
in the money for the company. Without a good
sales person the company does not get the income that you need to cover the costs and deliver the required rate of return to the owners.
Johan is known for his sharp tongue and his ability to make the lessons seem like a real business
situation. He involves his students in discussions
and he gives a lot of valuable constructive criticism.
Final words from Johan to sum up what is important as a sales person:
“It is more important to listen than to speak”
JOHAN RÖNNBLAD
37
He has a university exam with Swedish and English as main subjects with a focus on communication skills. He has always been interested
in rhetoric and speech and he discovered early
that there was no structure or organized training
in speech in Sweden. English is the company
language all over the world and speech has a
long tradition in the US where Egon implemented
many courses for Swedish participants at American universities.
EGON ÖSTERBRAND
Egon has lectured in Swedish and English business communication at Härryda for 10 years. He
really enjoys teaching and gets a lot of feedback
from his alert students. When he graduated from
Lund university his exam comprised literature,
Scandinavian languages, English, theoretical
philosophy, practical philosophy and pedagogy.
Egon has also worked abroad with speech and
presentation skills mainly in England,
“...initiated
the USA and Australia.
and
organized courses in
Sweden and the USA,
Great Britain and Australia for teachers’ and
students’...“
He has been a lecturer at the University of Gothenburg and Hvitfeldska
gymnasiet in Gothenburg. He is also
a teacher trainer instructor, course and
project leader with extensive knowledge and skills in teaching and assessing at high
school and university levels.
Egon has initiated and organized courses in Sweden and the USA, Great Britain and Australia for
teachers’ and students’ further developing skills in
speech, process writing including response and
publishing, quality control and assessment. He is
a specialist in rhetoric, speech and business communication and he has been a professional trainer
and been giving courses parallelly with his lectures.
Some of the schools and companies that he has
given courses for are: Idrottshögskolan, Forskarskolan, Göteborg Graduate School of Bioscince,
Chalmers, Ericsson, Volvo, STS, Almqvist & Wiksell among others.
38
EGON ÖSTERBRAND
Egon enjoys family life incuding his dog Tessie and he is
a fascinated bridge player.
As he appreciates his spare
time, he chooses very carefully where he wants to work
besides Härryda, which he
sees as his educational baby. In the future he
plans to publish a few books, which he has
assembled material for from his experiences.
EGON ÖSTERBRAND
39
ANETTE LINDELL
Anette Lindell teaches Business Economics,
Business Law and has been doing this since
1993. She has also been teaching mathematics.
Right now she continues her studies in Business
Law at Gotland University. She believes it is necessary to keep up with all new laws and update
her knowledge since she meets a lot of students
with a great interest in law.
Ever since high school Anette has had an interest in small companies and their importance in
society. She has always liked to understand and
analyse figures. This interest grew stronger during her time at Stockholm School of Economics
in the seventies.
Anette Lindell graduated from Stockholm School
of Economics with a Bachelor of Science degree
in Business Administration and Economics in the
late seventies. She has had different jobs as an
economist and worked mostly with budgets, accounting, cost-estimates and issues involving
personnel.
In 1984 she attended The Teachers’ Training
College and obtained formal teaching qualifications. Since then Anette has been teaching
adults, first in Sollentuna, north of Stockholm
and since 1993 in Härryda. She likes her work
in Härryda and will probably stay on for a couple
of years.
40
ANETTE LINDELL
ANETTE LINDELL
41
SPECIAL THANKS
TO
EGON ÖSTERBRAND AND STEFAN ADLER FOR THEIR TOLERANT AND
LOVING SUPPORT DURING OUR COPYWRITING AND LAYOUT PROCESS
42
PRODUCTION TEAM
THIS YEARBOOK IS AN
ASSIGNMENT IN PROJECT
LEADERSHIP AT
FÖRSÄLJNINGSAKADEMIEN,
CARRIED OUT BY THE
FOLLOWING PEOPLE:
PROJECT GROUP
ERIK RANSTRAND
PROJECT LEADER ART
MIKAEL BICK
ART DIRECTOR & PHOTOGRAPHER
ELEONOR GAHNSTRÖM
ART DIRECTOR
KARIN ISAKSSON
PROJECT LEADER COPY
JOHANNA LUNDQVIST
COPYWRITER
MOHAMMED AIESH
COPYWRITER
PRODUCTION TEAM
43
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