ALTAREA COGEDIM LEADS THE PACK

Transcription

# JUNE 2013
panorama
Pages 6 TO 9
In the South of France
Altarea Cogedim
leads the pack
Discover the Group’s projects and developments
page 2
page 3
page 12
Projects in the works
Paris: Coming soon,
350,000 ft² (32,500 m²)
of retail space
Major Projects
Villeneuve-la-Garenne:
Grand Paris gets its new
regional shopping center
Ruaudin grows!
editorial
Projects in the works
Moving
ever forward
on premium
projects…
Frédéric Laloum
Senior Executive Vice-President
of Altarea Commerce
• «Altarea Commerce has been extremely busy.
We just inaugurated our 5th Family Village® in
Nîmes, boasting a 100% take-up rate. The site
is built over nearly 325,000 ft² (30,000 m²).
Customers are already enthusiastic about
the shopping center.
• In addition, the marketing of the flagship
regional shopping center project on
highway A86 in Villeneuve-la-Garenne
(92) is coming to an end, with over 95%
of the space already leased.
Built over a net floor area of 926,000 ft²
(86,000 m²), this unique center stands
out for both its size and the new shopping
experience it will offer customers when
it opens in early 2014.
ltarea Cogedim is therefore thinking
A
big and continuing to make great
strides ahead.
• This ambition has only been strengthened
by the Boulevard Macdonald operation
dedicated to creating a 350,000-ft²
(32,500-m²) retail hub in Paris, as well as
by the extension of the Cap3000 regional
shopping center in Saint-Laurent-du-Var.
•L astly, still in the South of France, leasing
continues at Toulon-La Valette, a project
that is taking shape over a net floor
area of 539,000 ft² (50,000 m²) dedicated
to retail and leisure at the heart of one
of the most influential shopping areas
in southern France.

Headline project
Villeneuve-la-Garenne (92),
regional shopping cente
W
ork on the Villeneuve-laGarenne regional shopping
center continues.
Located 2.5 miles (4 km) from the
French capital, the project will span a
net floor area of 925,000 ft² (86,000 m²)
and feature an extensive retail offering
of 170 brands, including a 230,000-ft²
(22,000m²) Carrefour, Marks & Spencer, C&A, H&M, La Grande Récré,
Camaïeu, Optic 2000, Claire’s, Générale
d’Optique, Mango, Zara and more.
Many retailers have already set up shop
to meet the needs of their customers.
Suffice it to say that this center has many
advantages. With 400 meters overlooking the banks of the Seine, it rises 25
meters opposite the A86 highway, where
6,000,000 vehicles pass by each month!
Meet you there in 2014!
Contents
pages 2 TO 5
Projects in the Works
Boulevard Macdonald:
350,000 ft² (32,500 m²)
of retail space in Paris
Villeneuve-la-Garenne:
regional shopping center
2 • the retail news magazine
pages 6 TO 9
Aubergenville extends its Village
Massy Grand-Ouest: a 237,000-ft²
(22,000-m²) retail-leisure project
Panorama
Cap3000: Number One on the Riviera
Toulon at the Top
Nîmes opens its Family Village®
In Paris and the surrounding region,
Altarea Cogedim is developing
more than 1,615,000 ft² (150,000 m²)
of retail space
« 2,000 feet (600 meters)
of single-story shopping
right in Paris »

Event
350,000 ft² (32,500 m²)
of retail space in Paris!
w
er
Altarea Cogedim and Caisse des Dépôts are joining forces
to create a 350,000-ft² (32,500 m²) retail hub on Boulevard
Macdonald in Paris.

Key info
A project with a net floor area of
Last May, Altarea Cogedim and Caisse des Dépôts unveiled an ambitious project
for retail in Paris. It involves the design, construction, leasing and management
of the retail program in Entrepôt Macdonald.
925,500 ft²
Both a shopping and leisure center, it is located in front of a UGC multiplex cinema.
This new living space will become a true Parisian destination.
170 retailers
Accessible via public transportation at the Rosa Parks station (Tram T3b and RER
Eole line), the Boulevard Macdonald retail hub will also feature a public parking lot
with nearly 600 spaces.
(86,000 m²)
•C
arrefour
(230,000 ft² or 22,000 m²)
• Marks & Spencer
(54,000 ft² or 5,000 m²)
• H&M
(21,500 ft² or 2,000 m²)
• Zara, Mango and C&A…
« Unique opportunities in Paris for
hosting major brands in large formats... »
page 9
pages 10 TO 11
page 12
Synergies
Develop trusting partnerships
with retailers
Our partners: retailers
All the news on our brands
Major Projects
All the news on our shopping centers
the retail news magazine • 3
Projects in the Works

Family Village®
Aubergenville
extends its Village
Shopping differently is now possible… At the Aubergenville Family Village® near Flins, Altarea
Cogedim and Concepts & Distribution are imagining a brand avenue named for the famous highway:
Marques Avenue A13. An addition that paves the way towards the retail of tomorrow.

Key figures
30 minutes
from Paris
Direct visibility
from highway A13
10 million
potential consumers with
high purchasing power
With an excellent location in the western
Paris Region, on the A13 highway approaching Flins/Aubergenville, Altarea Cogedim
sought out a partner to heighten the appeal
of this site. A done deal once Concepts &
Distribution proposed Marques Avenue, a
retail offering that perfectly complements
Family Village®.
The Number One Marques Avenue center
«We are convinced of the timeliness and relevance of this concept, a response perfectly adapted to the issues facing consumers
and brands,» says Gilles Boissonnet,
Chairman of the Management Board of
Altarea Commerce.

massy grand-ouest (91)
Imagine a next-generation
center for brands
Massy Grand-Ouest
a 237,000-ft² (22,000-m²)
retail-leisure project
The consumer experience is indeed pleasant: brands
and customers feel comfortable and at ease. Concepts
& Distribution intends to make Aubergenville its number one center by further expanding its retail offering
while maintaining high profitability for its brands.
A renewed retail offering
To accommodate the Village de Marques brand village, Aubergenville is reinventing itself. The atmosphere will be different from other shopping centers.
Friendliness, pleasure shopping, strolling outside
amidst the fruit trees with beautiful houses and a
dining area: the project certainly does not lack ambition ... or ideas.
Altarea Cogedim is creating the new
Massy Grand-Ouest neighborhood
with the agency of architects
Christian and Elizabeth de Portzamparc.
As part of an exchange platform incorporated into
Greater Paris, Massy Grand-Ouest will benefit from
traffic from the TGV high-speed-train line and the
RER B and C regional rail lines, as well as the forthcoming Grand Paris Express station. More than the
heart of the Atlantis district, this neighborhood will
place Massy at the center of southern Greater Paris.
Key Info
A mixed-use project of 807,000 ft²
(75,000 m²) with 237,000 ft²
(22,000 m²) dedicated to retail
and leisure including:
1 conference center
A 12-screen multiplex cinema
Local shops across from the TVG
train station
1 grocery store
Restaurants with terraces around a square
The whole project includes also:
650 homes
A 150-room hotel
A 550-space public parking lot
Panorama on the South of France
With the planned remodeling of Cap3000 in Saint-Laurent-du-Var, ongoing developments
in Toulon-La Valette and the inauguration of its 5th Family Village® in Nîmes, Altarea Cogedim
is more active than ever in the South of France, even strengthening its positions.
The region’s unflagging economic, demographic and even athletic vitality offers encouraging
prospects for our retailers!
«T
he vast expansion of Cap3000 marks
the dawn of a new era. »
Cap 3000
Number One
on the Riviera
Connected to public transportation networks and boasting 9 million visitors per year,
the Cap3000 regional shopping center, located in Saint-Laurent-du-Var, has just been
granted approval for a 280,000-ft² (26,000-m²) extension! This is the story of a great
achievement and major upcoming project.

Key Info
Shopping center highlights:
An exceptional site:
between river, sea and sky,
close to Nice-Côte d’Azur Airport
ore than 140,000 high-income
M
households
65% of customers come from
the primary catchment area
9 million annual visitors
142 shops and restaurants
280,000 ft² (26,000 m²)
of retail space allowed
«
we are sure to provide a qualitative response to retailers’ expectations. Now
more than ever, Cap3000 will be Number One on the French Riviera. »
Zapa and more, Cap 3000 is consummating its transformation with regional authorization for 280,000 ft²
(26,000 m²) of retail space.
Three years after acquiring the shopping center in 2010 in partnership
« Since 2010 and the start of redevel- with ABP and Predica, everything
opment work on the shopping center, is looking up. After redesigning the
we have successfully risen to the initial central hall and inaugurating a new
challenges. Today, this comprehensive mall housing 12 new retailers includextension project marks the begin- ing American Vintage, Comptoir des
ning of a new chapter for Cap3000. Cotonniers, Desigual, G-Star, Guess,
By taking an approach that combines Massimo Dutti, Misaki, Muze, Préféservices, proximity and entertainment, rences, Starbucks Coffee, Sud Express,
This extension is unique in the region.
Cap 3000 will be the first waterfront
regional shopping center on the Riviera. Initial construction work began
in 2013 with optimization of parking lot access. A new panoramic
waterfront food court will open in
early 2014. The «New Cap» is yours
to discover soon…
We are proud to guide the transformation of the Cap3000 regional shopping center, one of
Altarea Cogedim’s iconic assets, » said
Gilles Boissonnet, Chairman of Altarea
Commerce’s Management Board.
Panorama on the South of France
Toulon-La Valette at the Top
Blue skies (and turquoise seas) ahead for the Toulon shopping center,
consistently ahead of the game. Prestigious brands have already joined
this shopping-entertainment center with a California flair.
A
shopping-entertainment center with
a net floor area of 539,000 ft²
(50,000 m²), Toulon-La Valette will
house a 16-screen multiplex cinema, two
specialized department stores, a dozen
mid-sized stores, 60 shops and stands,
some 20 restaurants, a fitness area and a
play area concept for children.
Designed by Wilmotte & Associés, the site
was conceived as an open-air shopping
street with a California flair. It is located in
the heart of a major catchment area, one of
the most vibrant in southern France, with
700,000 inhabitants and visited by over
5 million tourists every year.
open-air shopping center
1
with a net floor area of
539,000 ft² (50,000 m²),
including 215,000 ft²
(20,000 m²) dedicated
to leisure and food service
2 specialized
department stores
A dozen mid-sized stores
60 shops and stands
Partner retailers include: Pathé Gaumont,
C&A, Celio, Jules, Kookai, Little Marcel, Acuitis…


Key Info
spotlight
ross leasable
G
area of 296,000 ft²
(27,500 m²)
22 stores
Success: Nîmes Inaugurates
its Family Village®
Success is in the cards for the 5th Altarea Cogedim Family Village®. Halfway
between Carré Sud and Cap Costières, the Nîmes Family Village® has just
opened its doors.
The center is located on a prime site, in the heart of a catchment area of 410,000
inhabitants, 210,000 of whom are less than 20 minutes away by car. Long-standing
retailers include Décathlon (over nearly 75,350 ft² or 7,000 m²), Boulanger (over
nearly 53,800 ft² or 5,000 m²) and Kiabi (over nearly 32,250 ft² or 3,000 m²).
Meanwhile, Orchestra has just come on board (over nearly 30,100 ft² or 2,800 m²).
The shopping center also features new retailers to discover on-site: La Grande
Récré, Mobilier de France, Bureau Vallée, Centrakor (home furnishings and
decoration), Grand Optical, Chaussea, Blue Box (jeans & sportwear), Millimode,
Univers d’Or, Smoke Mii, Shop Coiffure (beauty products), Diagonal Coiffure. And
as for food service: Food Village and Eat Sushi. A new site not to be missed!
Synergies

rueducommerce
Develop trusting
partnerships with
retailers
On June 13, a unique event brought together all partner retailers and prospects curious
to discover the solutions offered by RueduCommerce on its Galerie Marchande.
A unique opportunity to better understand the retail solutions of tomorrow.
Gaël Séguillon, Director of
the RueduCommerce marketplace explains: « This event
was enriching for brands that
wanted to become familiar
with the company and our solutions to boost e-commerce.
Many retailers were present. »
RueduCommerce does indeed have what it takes to
spark brands’ curiosity. In
the top 10 among e-commerce sites in France and
benefiting from 6 to 8 million
unique visitors per month,
the site has many advantages
and novel ideas to share!
« Helping highlight products
on our site with editorial support and sales management,
online sales figures, co-financing of offline campaigns,
etc., the partnership we offer
brands is extremely vast and
designed to be long-lasting, »
adds Gaël Séguillon. RueduCommerce provides brands
with a comprehensive digital ecosystem enabling them
to generate additional sales.
And today over 50 brands
have already joined RueduCommerce’s Galerie Marchande. They include La Chaise
Longue, King Jouet, Little
Marcel, and others.
« And we will not stop there. We
ultimately hope to offer those
brands that have entrusted us
with their business innovative solutions to improve their
transformation rates. » Shopping walls, web-to-store to relay digital flows to shops, etc.
Today numerous solutions
are already being put into
action to offer brands and their
clients a unique purchasing
experience.

Key figures
10%
of tablet owners used this device
to make their most recent purchase
40%
of mobile shoppers purchase cultural
items (books, CDs, DVDs, etc.)
77%
of products purchased on the Internet
are clothing items (clothes, shoes, etc.)
Source: Fevad, May 2013
Our partners: retailers
New retailers
for OKABé!
At the gates of Paris, the OKABé
shopping center in Kremlin-Bicêtre
is welcoming new brands, including
Courir, Bébé 9 and Red d’Hippo,
for gourmet fast food. Don’t wait!
A catchment area
of 670,000 inhabitants
• 2,000 parking spaces
• Accessible by metro lines 6 and 7
Orchestra
Prémaman,
a new 30,000-ft²
(2,800-m²) store
concept
The famous baby boutique is multiplying!
The new store concept, already tested
in Saint-Aunès in April, will open this summer
in Nîmes at the Sud Costières Family Village®.
New Arrivals
at Carré de Soie
Located in the heart of a world-class catchment area
near Lyon, Carré de Soie combines retail and leisure.
Just recently, Devred, Tommy’s Diner and other retailers
have joined the site, which is also home to Castorama,
Boulanger, C&A, H&M, Jardiland, Go Sport, Mango,
Hippopotamus and a Pathé multiplex cinema.
• 15 screen Pathé multiplex
•7
00,500 ft² (65,000 m²)
of leisure space
New brands
at Bercy Village
Next to Fragonard and Sandro, Loisirs & Création has just reopened
in Bercy Village, the first retail-leisure concept in France.
Attracting over 12 million visitors each year, Bercy Village is located
in Paris’s 12th arrondissement.
Loisirs & Création
Fragonard at Bercy Village
• 12 million visitors
A catchment area
of 376,000 residents
• Net surface area
of 376,750 ft² (35,000 m²)
New additions
at Espace Grand’Rue
Chaussea is growing in the Espace Grand’Rue center in Roubaix.
Today, the gallery has over 30 shops and a Géant Casino
superstore in its retail space.
Olly Gan
A catchment area
of 400,000 residents
• Net surface area of
139,900 ft² (13,000 m²)
•750 parking spaces
heads to Grand Ouest
A warm welcome to Olly Gan, which is joining
the Coat ar Gueven shopping center in Brest.
BIZzBEE, Adidas and Devred
join Espace Gramont in Toulouse
Amidst Toulouse’s famous rose-colored architecture,
BIZZBEE, Adidas and Devred are newly established
in the Espace Gramont shopping center.
In 2012, extension work was carried out with an eye
to enhancing the appeal of the center and better
meeting the needs of retailers and customers.
Major Projects
Promenade de Flandre
a cross border project
Along the A22 highway towards Lille, Promenade de Flandre
is located adjacent to one of the most powerful Auchan
hypermarkets in France and enjoys a large catchment area of
2 million people. To design the center, architect Jean-Michel
Wilmotte was chosen to imagine an iconic entrance to the city.
• 646,000 ft² (60,000 m²)
• regional authorization obtained
Ruaudin grows!
Summertime Construction at
Jas-de-Bouffan
Expansion of 54,000 ft² (5,000-m²)
• 65 shops
In July, work will begin at the gallery in Aixen-Provence. This construction is part of a
vast expansion of the 54,000 ft² (5,000 m²)
Jas-de-Bouffan shopping center scheduled for
the end of 2014. The program will eventually
include a Géant Casino superstore spanning
over 108,000 ft² (10,000 m²), one mid-sized
store, 65 shops, a food court and 1,600 parking
spaces. The new construction will double the
retail space and number of shops.
Big Plans
in Chartres!
Altarea Cogedim will develop a retail
project over (80,000 m²) near the
future A154 highway and the exhibition
center. It will be a true quality gateway
to the city.
A leading property group, both a commercial land owner and developer, Altarea Cogedim operates in all three classes of property assets: retail, residential and offices.
By acquiring RueduCommerce, a leader in e-commerce in France, Altarea Cogedim became the first multi-channel property company. Present in France, Italy and Spain,
Altarea is listed in Compartment A of NYSE Euronext Paris.
1st multi-channel property company
ALTAREA COGEDIM
8, avenue delcassé - 75008 paris
www.altareacogedim.com
Lease Contact
Tel. : 01 44 95 58 35
[email protected]
Magazine published by Altarea SA, 8 Avenue Delcassé, 75008
Paris, France T. +33 (0)1 56 26 24 00, Publication Director
Nathalie Bardin, Graphic design and layout Véronique
Rapoport de Saint Maurice, Photo Credits Didier Cocatrix,
Altarea, PNE FAA XDGA, and X, Translation Corporate
Editions, Printing Assistance Printing, June 2013.
Printed on 100% recycled FSC paper. No contractual use.
Altarea Cogedim is enlarging the Les Hunaudières Family
Village® near Le Mans with a shopping center. The program
includes an Auchan hypermarket, 6 mid-sized stores, shops
and restaurants. The planned extension of the east side of
the Family Village®, currently in operation, will offer friendly
space and quality architecture. It is set to open in 2015.

ALTAREA COGEDIM LEADS THE PACK

Transcription

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