Why the smiles? They love their jobs.
Transcription
Why the smiles? They love their jobs.
A SPECIAL REPORT • SUNDAY, MARCH 21, 2010 TAMPA BAY’S TOP PLACES TO WORK EDMUND D. FOUNTAIN | Times photos Why the smiles? They love their jobs. Our survey of 17,000 workers shows leadership and vision matter the most. See which companies they chose as the Top 60 workplaces in the bay area. 28 | Sunday, March 21, 2010 | St. Petersburg Times St. Petersburg Times | Sunday, March 21, 2010 | TOP PLACES TO WORK: JOBS For many, temp work will be the new normal W e know that a lot of jobs have been lost in this recession — about 8.4 million and counting. The question is: Will they come back? Tina Brown recently coined the phrase the “Gig Economy” on her blog, the Daily Beast, in reference to the fact that we are largely transitioning into temporary — freelance and contract — work, a change that may, in fact, become permanent. Sara Horowitz, founder of the Freelancers Union, agrees with JEAN her. “It’s not that traditional jobs CHATZKY are going to go away completely, Money but it’s like an archeological dig, Magazine and this is the new level.” She adds that the Freelancers membership is up 60 percent in the past year and half. If their predictions are right, how do we cope? I know from experience that this is a tough transition, so I rounded up a few tips to help you prepare: GET THE COVERAGE YOU NEED. Your insurance needs are now on your shoulders. Horowitz’s Freelancers Union offers group insurance coverage for members, so that’s an option to look into. If you prefer to go at it yourself, as long as you’re in relatively good health, you should be able to find an affordable medical plan on ehealthinsurance.com. The exception? If you live in a state that requires insurers to extend a policy to everyone, regardless of health status — New York falls under this category, as does Washington, Vermont, New Jersey, Massachusetts and Maine — you’ll automatically get coverage, but it will be pricey. Tone down the cost with a health savings account, said Drew Tignanelli, a financial planner in Maryland. These accounts are linked to a high-deductible insurance plan with a lower premium; money you save on premiums gets deposited into the account, and then you can use that cash to meet your deductible. As for replacing life and disability policies, a term life insurance policy is generally inexpensive, and the disability policies offered by most companies aren’t comprehensive enough, anyway. Tignanelli advises purchasing an individual policy that has its own occupation coverage, which means it will kick in if you’re unable to perform the job you had before you became disabled. Disability policies are pricey, but necessary. You can get a quote for both life and disability at insure.com. RETOOL YOUR RETIREMENT. If you had a 401(k) at work, your best bet in most cases is to roll the cash you’ve saved into an independent account. Then think about where you want to stash future contri- butions because, as a self-employed individual, you have a wide range of options. If you’re eligible to make a full contribution to a Roth IRA — if you earn less than $105,000 as a single filer or $167,000 as a joint file — that’s a good start because your cash will grow tax-free. You can contribute up to $5,000 to that in 2010 ($6,000 if you’re 50 or older). Once you max that out, you should consider opening an SEP IRA or a Solo 401(k). Remember, if you were receiving matching dollars from your employer before, you now need to pick up that slack. B U D G E T L I K E YO U ’ V E N E V E R B U D G E T E D BEFORE. Unfortunately, when the money isn’t roll- ing in regularly — and as a freelancer, sometimes it doesn’t roll in at all — you need to take a stricter approach to your finances. That means figuring out how much you think you’ll make in a year, rounding down a bit to cover your losses, and then dividing that amount by how often you want to pay yourself. (So if you’re used to a check every two weeks, divide by 26.) When you get paid, that money goes into a savings account, and then every two weeks, you transfer your paycheck into your checking account to cover bills and other expenses. And make sure you have a healthy emergency fund, at least nine months’ worth of expenses, in case you hit a drought. TAKE YOUR DEDUCTIONS. If you work in a home office, you can likely write that space off, provided you use it only for work. You can deduct any medical insurance premiums you paid for yourself, your spouse or your dependants. And remember that you’re going to have to pay a 15.3 percent Social Security tax. “When you’re an employee of someone else, you pay 7.65 percent, half of the Social Security tax, out of your paycheck, and your employer pays the other half. The extra half that a self-employed person pays is deductible,” Tignanelli said. My suggestion? Work with an accountant the first time you file after becoming a freelancer. The extra expense will be worth it. GET OUT. You likely don’t realize how much the social interaction of an office adds to your life until it’s gone, but having somewhere to go every day and people to talk to can be incredibly motivating. If you can afford it, you might consider renting office space — this is called co-working, and the expense is likely tax-deductible — but if that’s not an option, at least get out once or twice a day, Horowitz said. “If you’re not connected to people, you will fail. The most successful freelancers are the ones who get out of the house, go to networking events and meet people.” Finding and joining a few professional organizations that host regular events will be good for your mental health and your business. 27 26 | Sunday, March 21, 2010 | St. Petersburg Times Last week’s markets > Look up any individual stock or fund at money.tampabay.com , S&P 500 M Tu W Th F GOLD OIL EURO m m m n n m n m 0.52 8.95 n NASDAQ m 5.45 15.80 6.75 0.38 m m 11.08 2.19 5.93 $1,107.40 $5.90 n $80.68 $0.56 0.7387 0.0118 Friday’s close, with week-to-week changes 16.87 Tracking the indexes 52-WEEK HIGH LOW 10819.90 4439.24 INDEX 7172.05 Dow Jones industrial average 2420.82 Dow Jones transportation HIGH LOW CLOSE 10819.90 10570.51 10741.98 4439.24 4292.65 4373.73 %CHG MO TR YTD %CHG +117.29 +1.1 s s +3.0 |998542 +47.6 +48.38 +1.1 s s +6.7 |999941 +73.8 CHG 1YR %CHG 384.67 376.06 381.80 +5.00 +1.3 s t -4.1 |8764 +16.6 7497.88 4690.16 NYSE Comp. 7497.88 7294.30 7386.85 +24.00 +0.3 s s +2.8 |998763 +52.9 5439.76 3568.94 World Leaders 5395.53 5251.87 5321.91 +24.19 +0.5 s s +1.5 |9976542 +45.3 5461.87 3294.31 NYSE International 5290.99 5122.60 5175.24 -13.40 -0.3 s s -1.1 |9987432 +51.3 1949.14 1144.21 Nasdaq 100 1949.14 1906.01 1932.43 +8.00 +0.4 s s +3.9 |999764321 +62.8 2400.09 1402.48 Nasdaq Comp. 2400.09 2345.99 2374.41 +6.75 +0.3 s s +4.6 |999765 +62.9 1169.84 1141.45 1159.90 +9.91 +0.9 s s +4.0 |99874 +50.9 799.05 775.71 785.13 +1.25 +0.2 s s +8.0 |99987321 +69.1 12250.82 11953.03 12116.66 +68.79 +0.6 s s +4.9 |99932 +55.3 408.57 1169.84 799.05 12250.82 304.10 Dow Jones Utilities 749.93 S&P 500 446.23 S&P MidCapS&P MidCap 7583.84 Wilshire 5000 686.94 384.26 Russell 2000 686.94 669.40 673.89 -2.70 -0.4 s s +7.8 |999865431 +68.4 251.96 127.34 LipEmgMkt 247.96 242.61 245.35 +0.78 +0.3 s s +1.3 |9999875 +88.0 1642.20 980.53 Morgan Stanley EAFE 1592.68 1559.59 1578.60 +15.27 +1.0 s s -0.1 |9985432 +47.9 262.85 168.84 Dow Jones Stoxx 600 262.85 256.48 260.20 +1.80 +0.7 s s +2.8 |9987321 +50.8 5691.22 12129.26 3753.68 FTSE 100 8278.93 Toronto 5691.22 5588.20 5650.13 +24.48 +0.4 s s +4.4 |99852 +47.0 12129.26 11908.04 11947.98 -65.84 -0.6 s s +1.7 |9965321 +40.5 Treasury auctions Money Market Yields Nationwide High Yield "<^]cWCQX[[b) %<^]cWCQX[[b) !hTPa]^cTb) "!! 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I was reading Pauline Kael reviews in The New Yorker while other kids Photographed at the Beach Theatre, St. Pete Beach • Born in Norfolk, VA • Florida resident for 45 years • Times employee, 31 years • Alma Mater: St. Mary of the Plains College in Dodge City, KS were reading comic books. Look for Steve’s reviews Thursday in Weekend FL46034_V2 St. Petersburg Times | Sunday, March 21, 2010 | Last week’s markets > COMPANY FRIDAY CLOSE TICKER PrecCastpt PrecDril PremWBc PriceTR PrideIntl PrinFncl PrivateB ProShtS&P PrUShS&P ProUltDow PrUlShDow ProUltQQQ PrUShQQQ ProUltSP ProUShL20 PrUShCh25 ProUltSEM ProUShtRE ProUShOG ProUShtFn ProUShtBM ProUltRE ProUltO&G ProUltFin ProUBasM ProUSR2K ProUltR2K ProUSSP500 ProUltSP500 ProUltCrude ProUShCrude ProSUSSilv ProceraNt ProctGam ProgrssEn ProgsvCp ProLogis ProspctCap ProtLife ProvET g Prudentl PsychSol PSEG PubStrg PulteH QIAGEN Qlogic Qualcom QuanexBld QuantaSvc QntmDSS QuantFu h QstDiag QuestSft Questar Questcor QksilvRes Quiksilvr QwestCm RAIT Fin RF MicD RRI Engy Rackspace RadianGrp RadioShk Rambus Randgold RangeRs RJamesFn Raytheon RltyInco RedHat RegalEnt RgcyCtrs RegionsFn ReneSola RentACt Rentech ReprosTh h RepubSvc RschMotn ResrceCap ResConn RetailHT ReynldAm RINO Int n RiskMetric RiteAid Riverbed RobtHalf PCP PDS PRWT TROW PDE PFG PVTB SH SDS DDM DXD QLD QID SSO TBT FXP EEV SRS DUG SKF SMN URE DIG UYG UYM TWM UWM SPXU UPRO UCO SCO ZSL PKT PG PGN PGR PLD PSEC PL PVX PRU PSYS PEG PSA PHM QGEN QLGC QCOM NX PWR QTM QTWW DGX QSFT STR QCOR KWK ZQK Q RAS RFMD RRI RAX RDN RSH RMBS GOLD RRC RJF RTN O RHT RGC REG RF SOL RCII RTK RPRX RSG RIMM RSO RECN RTH RAI RINO RISK RAD RVBD RHI 121.79 7.45 .73 54.81 29.28 27.40 14.59 49.99 31.58 46.79 27.03 63.61 17.26 41.45 46.89 8.33 10.51 6.06 12.40 19.87 7.37 8.08 33.97 6.59 34.55 21.03 32.89 30.90 168.92 12.37 13.02 4.36 .41 63.84 39.84 18.10 14.04 12.35 20.59 7.60 57.96 29.56 30.92 90.91 11.20 23.02 19.85 40.05 15.21 19.42 2.67 .64 57.30 18.03 42.65 7.57 14.35 4.18 5.02 1.84 4.94 4.35 19.40 11.31 22.09 22.27 72.67 47.76 27.86 56.87 29.96 29.97 17.50 38.32 7.38 4.86 22.74 1.06 .66 28.55 73.06 6.76 18.10 99.53 53.42 22.00 22.26 1.65 27.48 31.16 WKLY CHG 12-MO %RET +.73 -.93 +.13 +1.48 -1.79 +1.79 +.24 -.43 -.58 +1.01 -.60 +.45 -.14 +.71 -.98 +.05 +.05 -.30 +.37 -.49 +.15 +.31 -1.22 +.15 -.74 +.16 -.26 -.82 +4.18 -.19 +.11 +.06 -.05 +.52 +1.19 +1.01 -.08 -.17 +.53 -.69 +2.05 -.13 +.35 +1.92 -.03 +.37 -.05 +1.10 -1.45 +.29 -.25 -.13 +1.33 -.12 -1.07 +.68 -1.16 +.14 +.21 -.32 +.03 -.16 +.65 -.25 -.78 -.09 -1.97 -3.57 +.36 +.19 +.79 -.79 +.76 +.75 +.05 -.31 -.21 -.03 -.13 -.16 -2.28 +.02 +.58 +.74 +1.11 -1.80 +.01 +.07 -.42 +1.01 +99.30 +217.10 -80.40 +98.00 +61.50 +217.50 +9.40 -36.80 -61.60 +108.10 -59.70 +148.60 -67.20 +112.00 +5.30 -72.70 -77.00 -89.30 -53.30 -81.50 -81.30 +179.00 +53.80 +126.60 +217.30 -72.70 +148.80 COMPANY +45.10 -60.60 -65.50 -32.80 +36.40 +21.60 +34.80 +107.80 +58.20 +312.60 +136.70 +134.70 +93.00 +17.00 +60.40 +5.00 +45.10 +81.90 +8.30 +141.80 -8.40 +508.90 +2.50 +27.60 +45.40 +46.90 +53.50 +179.00 +257.60 +51.10 +87.60 +386.70 +45.90 +194.90 +537.00 +166.40 +112.60 +59.40 +20.20 +45.70 +59.90 +81.90 +91.60 +41.30 +38.50 +52.30 +115.80 +25.00 +78.00 -90.10 +69.00 +81.70 +15.70 +42.50 +55.50 +824.80 +420.00 +83.60 TICKER RockwlAut RockColl Roper RossStrs Rovi Corp Rowan RylCarb RoyDShllB RoyDShllA RoyGld Ruddick Ryder RdxSPEW ROK COL ROP ROST ROVI RDC RCL RDS/B RDS/A RGLD RDK R RSP SAIC SAP AG SBA Com SEI Inv SK Tlcm SLGreen SLM Cp SpdrDJIA SpdrGold SP Mid S&P500ETF SpdrHome SpdrKbwBk SpdrLehHY SpdrKbw RB SpdrRetl SpdrOGEx SpdrMetM STEC STMicro SafeBulk Safeway StJoe StJude StMaryLE Saks Salesforce SalixPhm SanDisk SandRdge Sanmina rs Sanofi Sapient SaraLee Satyam lf SavientPh Schlmbrg Schnitzer Schwab SciClone SciGames SeagateT SealAir Seanergy SearsHldgs SelCmfrt SemiHTr SempraEn Semtech SenHous Sensata n Sequenom ServiceCp ShandaG n Shanda Sherwin ShipFin SiderNac SigmaAld SilicnImg SilcnLab Slcnware SilvStd g SilvWhtn g SilvrcpM g SimonProp Sina SiriusXM h SkillSoft SkywksSol SmartHeat SmithWes SmithIntl SmithfF Smucker Sohu.cm SAI SAP SBAC SEIC SKM SLG SLM DIA GLD MDY SPY XHB KBE JNK KRE XRT XOP XME STEC STM SB SWY JOE STJ SM SKS CRM SLXP SNDK SD SANM SNY SAPE SLE SAY SVNT SLB SCHN SCHW SCLN SGMS STX SEE SHIP SHLD SCSS SMH SRE SMTC SNH ST SQNM SCI GAME SNDA SHW SFL SID SIAL SIMG SLAB SPIL SSRI SLW SVM SPG SINA SIRI SKIL SWKS HEAT SWHC SII SFD SJM SOHU Look up any individual stock or fund at money.tampabay.com FRIDAY CLOSE WKLY CHG 12-MO %RET 55.37 62.97 57.26 54.07 37.43 26.39 31.01 56.13 58.50 48.01 32.27 38.69 42.16 +.01 +2.04 -.79 +1.15 -.39 -1.13 +.11 +.10 +.25 +2.53 +1.42 +1.89 +.35 +136.00 +89.90 +31.60 +54.40 +124.70 +98.80 +275.70 S-T-U 19.14 46.94 35.27 20.99 16.94 55.18 11.60 107.34 108.28 142.18 115.97 16.54 25.37 39.43 26.42 40.49 41.87 55.37 11.96 9.05 6.97 24.04 30.61 39.41 34.08 8.30 76.02 31.43 32.25 7.44 16.57 38.45 9.62 13.87 5.26 14.57 64.32 48.67 18.58 3.75 14.55 18.93 21.60 1.16 103.61 6.86 27.49 50.50 17.73 22.13 18.28 5.28 9.00 6.61 41.56 65.30 17.91 36.90 54.71 2.96 46.84 6.05 17.32 15.37 6.78 83.54 39.76 .83 10.65 15.32 11.29 3.86 43.31 19.31 59.79 54.27 25 +38.00 +15.30 +47.10 +45.40 +94.80 -.16 +.89 +32.00 -.99 +53.70 +.88 +77.20 -.84 +14.80 -1.23 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SpiritAero SprintNex SP Matls SP HlthC SP CnSt SP Consum SP Engy SPDR Fncl SP Inds SP Tech SP Util StdPac StanBlkDk Staples StarScient Starbucks StarwdHtl StateStr Statoil ASA StlDynam Steelcse StemCells SterlngBcp SterlBcsh SterlCons StrlF WA h Sterlite StillwtrM StoneEngy StratHotels Stryker SulphCo Suncor gs SunesisPh Sunoco SunPowerA SunriseSen SunstnHtl Suntech SunTrst SupEnrgy SuperWell Supvalu SusqBnc Sybase Symantec Synopsys Synovus Sysco TAM SA TCF Fncl TD Ameritr TECO THQ TJX TRWAuto tw telecom TaiwSemi TakeTwo Talbots TalecrisB n TalismE g Target Taseko TASER TataMotors TeckRes g TeekOffsh Tekelec TelNorL TelMexL Tellabs TelmxIntl TempleInld TempurP Tenaris TICKER SOLF SOA SOMX SAH SONC SONS BID TSFG SO SCCO LUV SWN SE SPPI SPR S XLB XLV XLP XLY XLE XLF XLI XLK XLU SPF SWK SPLS CIGX SBUX HOT STT STO STLD SCS STEM STL SBIB STRL STSA SLT SWC SGY BEE SYK SUF SU SNSS SUN SPWRA SRZ SHO STP STI SPN SWSI SVU SUSQ SY SYMC SNPS SNV SYY TAM TCB AMTD TE THQI TJX TRW TWTC TSM TTWO TLB 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XL Cap XOMA h XTO Engy XcelEngy XenoPort Xerox Xilinx YRC Wwd h Yahoo Yamana g YingliGrn Yongye n Yucheng YumBrnds ZaleCp Zimmer ZionBcp Zix Corp VTR PAY VRGY VRSN VZ VRTX VIA/B VIP VMED VHC VPHM V VSH VISN VGZ VIV VVUS VMW VOD VG VNO VMC WMS WNC WMT WAG WLT WCRX WFSL WM WAT WPI WAVX WFT WRI WCG WLP WFC WEN WERN WR WDC WNR WU WY WHR WLL WTNY WFMI WG WMB WSM WL WIN WGO WEC EPI WATG INT WMGI WX WYN WYNN XL XOMA XTO XEL XNPT XRX XLNX YRCW YHOO AUY YGE YONG YTEC YUM ZLC ZMH ZION ZIXI FRIDAY CLOSE WKLY CHG 47.41 21.19 10.97 26.80 30.41 42.72 31.63 17.82 16.79 5.60 13.46 88.84 10.45 4.92 2.28 27.24 8.80 52.98 22.57 1.34 75.43 48.57 40.54 6.79 55.34 34.53 84.50 25.35 20.05 34.16 65.06 40.42 3.80 16.07 22.95 30.72 65.07 30.38 4.71 22.75 22.37 38.14 5.06 16.66 44.37 86.28 77.59 13.71 35.83 12.36 22.53 24.14 16.09 10.98 13.74 50.56 22.67 10.33 26.96 16.63 14.23 23.98 71.75 18.83 .53 47.21 21.58 8.76 9.57 26.60 .42 16.44 10.18 11.88 8.02 4.20 37.94 3.42 56.97 22.11 2.21 +.92 +94.50 -1.87 +261.00 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value COMPANY NAV WKLY 12-MO CHG %RET AIM CapDevA m ConstellA m DivDivInv b DynInv b LrgCapGrA m SmCapGrA m Summit b 14.50 20.97 11.43 19.29 10.67 23.96 10.67 -.08 -.01 +.04 -.12 +.03 -.06 +57.4 +40.9 +55.7 +62.9 +41.7 +54.7 +38.3 18.79 13.19 12.49 23.90 -.01 -.02 +.02 +59.8 +60.9 +62.2 +62.3 33.00 3.06 23.06 10.67 15.50 +.23 +.03 +.03 -.01 -.04 +47.3 +38.8 +53.6 +11.2 +84.8 Alger Group CapApInsI CapApprA m MdCpGInsI SmCpInstI Alliance Bernstein GrowA m GrowIncA m LgCapGrA m MuInCAA m SmMidValA m Allianz NFJDivVlA m NFJDivVlC m NFJDvVlIs NFJEqIncD b NFJSmCVAd b NFJSmCVIs NFJSmCVlA m 10.52 10.56 10.59 10.54 25.00 26.19 25.04 -.04 -.02 -.04 -.04 +.03 +.04 +.04 +45.2 +44.1 +45.8 +45.3 +57.3 +57.7 +57.1 Amana Growth m Income m 22.19 29.23 -.01 +.08 +43.4 +37.6 American Beacon LgCpVlAMR LgCpVlInv LgCpVlIs SmCapInst SmCpVlInv 18.00 17.33 18.22 17.44 17.05 +.14 +.14 +.14 +.05 +.05 +59.4 +58.5 +59.1 +79.0 +78.5 American Cent EqIncA m EqIncInst EqIncInv Gift GlGold d GrowthInv GrowthIs HeritA m HeritInv IncGrInv LgCoVlInv SelectInv SmCpValIns SmCpValIv UltraInv ValueInv VistaInv 6.75 6.76 6.75 24.03 20.02 22.94 23.13 16.63 17.05 22.40 5.22 34.31 7.97 7.94 20.25 5.38 14.13 +.07 +.07 +.07 -.06 +.05 +.12 +.13 -.12 -.13 +.23 +.05 +.22 -.03 -.03 +.05 +.05 -.09 +28.7 +29.1 +29.0 +50.9 +26.5 +49.8 +50.2 +52.7 +53.1 +47.0 +47.9 +50.1 +77.3 +76.7 +49.7 +46.8 +34.6 American Funds AMCAPA m AMCAPB m GrthAmA m GrthAmB m MutualA m NewEconA m WAMutInvA m WAMutInvB m 17.43 16.69 28.19 27.31 23.67 23.13 25.36 25.20 +.14 +.14 +.07 +.07 +.06 +.04 +.20 +.23 +57.0 +55.7 +46.5 +45.4 +42.5 +58.1 +43.9 +43.0 18.46 27.02 15.14 +.14 -.03 -.01 +58.2 +59.7 +71.8 23.07 22.98 +.06 +.06 +43.5 +43.1 10.32 10.01 -.03 -.02 +55.0 +51.0 48.77 43.93 17.04 20.14 +.36 +.08 +.28 -.03 +60.0 +58.7 +64.2 +57.6 Artisan MdCpVal MidCap SmCapVal Aston Funds MtgClGrI MtgClGrN b BNY Mellon MidCpStM SmCpStkM Baron Asset b Growth b Partners b SmCap b BlackRock BasicValA m BasicValC m BasicValI EqDivA m EqDivI EquitDivC m FundlGroA m FundlGroC m FundlGroI LgCapValA m LgCpValI SmCpGrEIs d USOppInst d USOppsIvA m 24.07 22.60 24.22 16.21 16.25 15.89 19.65 17.57 20.28 13.95 14.18 21.26 35.58 33.82 +.24 +.22 +.23 +.13 +.14 +.13 -.03 -.03 -.03 +.08 +.09 +.02 -.04 -.04 +54.7 +53.4 +55.0 +41.9 +42.4 +40.9 +45.4 +44.1 +45.9 +40.0 +40.5 +65.2 +58.2 +57.4 22.65 22.79 -.03 -.15 +29.7 +25.0 36.53 -.18 +60.4 Brandywine BlueFd Brandywin Brown Cap Mgmt SmCo Is Buffalo SmallCap d 24.88 +.16 +58.6 12.97 8.14 -.01 +.07 +46.5 +51.4 CG Capital Markets LgCapGro LgCapVal CGM Focus Mutual 30.14 26.22 -.30 -.09 +36.9 +31.7 Calamos GrIncA m GrIncC m 28.97 29.14 -.19 -.13 +41.4 +40.3 WKLY 12-MO CHG %RET COMPANY NAV GrowA m GrowB m GrowC m GrowI 45.30 45.30 41.46 49.25 -.50 -.50 -.46 -.53 31.94 +.16 COMPANY NAV +59.5 +58.2 +58.2 +59.9 SmCpGr d SmCpVal d StkSelec Trend Value 13.22 13.72 22.77 58.46 61.18 +53.2 Fidelity Advisor Calvert SocInvEqA m Champlain Investment ChSmlComp b 12.28 +.05 +47.8 25.44 23.75 23.54 24.33 24.96 24.45 26.20 12.29 12.30 20.98 12.25 11.49 12.49 20.04 20.47 17.72 18.01 21.71 11.85 11.84 14.74 11.74 26.09 39.11 41.01 10.53 10.58 16.92 44.16 10.63 10.65 -.06 -.07 -.06 -.15 -.16 -.24 -.06 +.12 +.12 +.05 -.02 -.01 -.02 -.14 -.14 -.03 -.02 -.04 +.02 +.03 -.12 -.06 -.19 +.13 +.14 +.04 +.04 +.03 -.51 +.04 +.04 +66.1 +64.8 +64.6 +90.4 +91.0 +68.2 +66.5 +41.9 +42.2 +48.8 +64.2 +63.0 +64.6 +52.1 +52.6 +51.4 +51.8 +58.9 +63.4 +63.1 +63.8 +65.0 +60.7 +64.2 +64.6 +54.6 +54.9 +54.7 +69.2 +44.5 +44.9 Columbia AcornA m AcornB m AcornC m AcornSelA m AcornSelZ AcornUSAZ AcornZ DivIncA m DivIncZ LgCpGrowZ Mar21CA m Mar21CC m Mar21CZ MarFocEqA m MarFocEqZ MarGrIA m MarGrIZ MdCapGthZ MdCpValZ MdCpVlA m SelSmCapZ SmCaVaIIZ SmCpGthIZ SmCpValIA m SmCpValIZ StLgCpGrA m StLgCpGrZ StrInvZ ValRestrZ ValueA m ValueZ DFA TMMkWVal TMMkWVal2 TMUSTarVal USLgVal3 USLgValI USSmValI USTgtValI USVecEqI 13.50 12.99 18.29 14.06 18.37 21.74 14.37 9.52 +.06 +.06 -.05 +.08 +.11 -.04 -.05 49.20 49.53 16.52 16.52 30.78 +.33 +.33 +.14 +.14 +.22 +73.1 +73.3 +77.3 +72.3 +72.2 +83.1 +79.9 +69.5 DWS-Scudder CapGrA m CapGrS LgCapValA m LgCapValS StrValA m +43.1 +43.5 +38.9 +39.4 +53.2 13.53 10.74 13.26 +.14 -.01 +38.1 +54.4 +52.0 Dodge & Cox Stock 101.56 +.98 +64.6 Dreyfus CAAMTBdZ GrowInc StratValA f 14.40 12.60 26.14 +.08 +.12 +11.4 +50.8 +49.9 23.78 +.04 +51.5 17.45 17.46 9.55 16.29 +.10 +.11 -.02 +.10 +44.3 +43.3 +40.8 +43.1 31.93 71.83 19.19 +.06 -.13 +.03 +52.8 +34.1 +67.9 43.35 +.20 +54.2 34.56 -.71 +67.6 13.68 4.87 4.61 4.61 4.88 21.23 +.02 +.02 +.03 +.03 +.03 -.18 +44.0 +49.7 +49.2 +49.2 +50.0 +67.8 12.04 39.54 11.92 22.85 59.76 41.08 17.10 20.21 15.79 11.68 17.31 72.29 20.95 15.93 10.18 66.55 13.81 25.48 26.03 47.64 14.97 -.01 -.11 +55.0 +61.3 +10.2 +60.5 +44.5 +58.8 +54.8 +50.5 +54.1 +50.0 +54.0 +54.4 +64.6 +73.9 +48.7 +52.7 +74.6 +75.3 +65.0 +68.8 +67.9 Eagle MidCpStA m Eaton Vance LrgCpValA m LrgCpValC m TMDivIncA m TaxMgdVlA m Evergreen OmegaA m PrecMetA m SpecValA m FBR FBRFocus m FPA Capital m Federated ClvrValA m KaufmanA m KaufmanB m KaufmanC m KaufmanK m KaufmnSCA m Fidelity AstMgr85 BlChGrow CAMuInc d CapApr Contra EqInc EqInc II ExpMulNat d Fifty GrDiscov GrStr d GrowCo Indepndnc LargeCap LgCpVal Magellan MdCpVal d MidCap d NewMille OTC SmCapInd d COMPANY -.04 +.11 -.01 +.10 -.05 MidCapVal m MidCpValI SmCapEqA m SmCapSel ValOppsIn +67.6 +72.6 +49.5 +59.1 +82.7 9.37 45.95 48.90 45.79 21.44 22.07 21.73 15.77 29.48 16.93 14.95 15.10 17.55 17.74 17.65 16.92 17.82 17.49 -.01 +.12 +.14 +.13 +.14 +.15 +.14 +.05 -.12 +.11 +.04 +.04 +.01 +.01 -.05 -.05 -.05 -.04 +53.2 +48.6 +49.2 +48.4 +54.4 +54.9 +54.1 +46.9 +58.6 +73.9 +56.0 +56.4 +66.6 +66.3 +43.6 +42.5 +44.0 +43.3 42.32 +.05 +25.8 12.25 28.18 35.76 +.14 +.03 -.07 +48.5 +44.4 +53.7 Fidelity Select Gold d First American EqIncomeY LgCpGrOpY MdCpGrOpY First Eagle Gold m 26.33 +.07 +23.6 FrankTemp-Franklin BalInv m CA TF A m CA TF C m CAHY A m CAInTF A m DynaTechA m EqIn A m FlxCpGr A m FlxCpGrAd GoldPrM A m Growth A m SmCpValA m SmMCpGAdv SmMdCpGrA m 46.41 7.01 7.00 9.25 11.99 26.27 15.40 42.75 43.32 40.77 41.15 37.90 31.60 30.76 +.21 +.01 +.01 +.02 +.07 +.19 +.19 +.53 +.26 -.19 +.06 +.06 +65.3 +14.5 +13.9 +23.4 +9.9 +55.7 +46.9 +48.7 +49.1 +53.5 +60.3 +68.1 +59.0 +58.6 11.94 12.04 19.92 19.71 20.07 +.07 +.07 +.12 +.10 +.12 +50.1 +50.5 +50.7 +49.7 +51.1 10.34 +.02 +51.8 40.29 38.36 +.20 +.26 +50.5 +51.3 18.58 29.27 28.54 +.12 -.14 -.09 +52.3 +31.0 +49.3 19.65 20.05 20.27 21.42 11.17 31.11 31.34 34.15 35.80 11.56 9.51 +.16 +.10 +.12 +.13 +.05 -.03 -.02 +.01 +.01 +.11 +.07 +56.2 +44.0 +65.6 +66.3 +48.6 +59.5 +60.1 +63.2 +64.0 +47.2 +48.5 Frontegra IrnBrSMID -.09 -.14 +.24 +.12 +.11 +.04 +.04 -.23 -.21 -.14 +.10 +.02 +.35 -.10 -.12 +.10 -.12 -.02 ElfunTr S&SProg Gabelli EqIncomeAAA m GoldAAA m GrowthAAA m Goldman Sachs CapGrA m GrIncA m GrOppA m GrOppIs LgCapValA m MidCapVaA m MidCpVaIs SmCpValA m SmCpValIs StrLgGrI StrLgValI GuideStone Funds GrEqGS4 ValEqGS4 16.47 13.14 +.11 +51.9 +51.4 Harbor CapApInst 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EqGrowT m EqIncA m EqIncI EqIncT m GrowIncI GrowOppT m LrgCapI Mid-CpIIA m Mid-CpIII MidCapA m MidCapT m NewInsA m NewInsC m NewInsI NewInsT m WKLY 12-MO CHG %RET AdvCpGrAd AdvCpGrI CmnStkInv EndSelI GrowInv SmCapGrI SmCpOpAdm Yacktman Focused d Yacktman d 24 | Sunday, March 21, 2010 | St. Petersburg Times Last week’s markets > Look up any individual stock or fund at money.tampabay.com THE TOP 1,500 | A weekly recap of the biggest stocks by trading volume TOP STOCKS COMPANY A-Power ABB Ltd ACE Ltd ADC Tel AES Corp AFLAC AGCO AK Steel AMB Pr AMR AOL n AP Pharma ARYxTher ASML Hld AT&T Inc ATP O&G AU Optron AVI Bio Aarons AbtLab AberFitc AcadiaPh Accenture ActivsBliz AdobeSy Adtran AdvAuto AdvBattery AMD AdvSemi AdvOil&Gs Adventrx AecomTch Aegon Aeropostl s Aetna Affymetrix AgFeed Agilent Agnico g Agrium g AirProd Airgas AirTran AkamaiT AlcatelLuc Alcoa Alkerm AllgEngy AllegTch Allergan AlliData AlliantEgy AlliedCap AldIrish AllosThera AllscriptM Allstate AlphaNRs AlpTotDiv AlteraCp lf 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BestBuy BigLots BBarrett BiogenIdc BioMedR Bionovo h BioSante BioTime n Biovail Blackstone BlockHR Blockbstr BlckbstrB BlueCoat Boeing Boise Inc Borders BorgWarn BostProp BostonSci BoydGm Brandyw BrdgptEd n BrigExp Brinker BrMySq Broadcom BrdpntGlch BroadrdgF BrdwindE n BrcdeCm BrkfldAs g BrkfldPrp BrukerCp Brunswick Bucyrus Buenavent BungeLt BurgerKing CA Inc CB REllis TICKER FRIDAY CLOSE A-B-C APWR 12.00 ABB 21.12 ACE 52.70 ADCT 7.28 AES 11.46 AFL 54.10 AGCO 34.55 AKS 22.05 AMB 28.06 AMR 9.01 AOL 25.51 APPA 1.21 ARYX 1.01 ASML 33.62 T 26.24 ATPG 18.04 AUO 11.53 AVII 1.29 AAN 32.35 ABT 53.46 ANF 43.91 ACAD 1.63 ACN 42.06 ATVI 11.82 ADBE 34.67 ADTN 26.18 AAP 43.26 ABAT 4.02 AMD 9.11 ASX 4.30 AAV 7.00 ANX .25 ACM 29.35 AEG 6.50 ARO 28.27 AET 34.46 AFFX 7.01 FEED 4.39 A 33.42 AEM 57.65 AGU 70.34 APD 74.44 ARG 63.90 AAI 5.01 AKAM 31.39 ALU 3.18 AA 14.26 ALKS 12.94 AYE 23.44 ATI 51.17 AGN 64.00 ADS 64.07 LNT 32.70 ALD 4.45 AIB 4.17 ALTH 7.74 MDRX 20.01 ALL 31.26 ANR 47.49 AOD 9.00 ALTR 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Learn more from the Deal Divas BY STEPHANIE HAYES, DALIA COLÓN, LETITIA STEIN AND NICOLE HUTCHESON | Times Staff Writers L et’s say you have a job. Congratulations! Now the goal is to keep it, advance to lofty prominence, avoid getting canned for wearing a sheer tube top to the sales meeting. The Deal Divas, the St. Petersburg Times’ team of shopping and fashion masters, sat down to discuss what constitutes appropriate work wear in this modern age of blurred lines, flip-flops and jeans for all occasions. Casual vs. formal STEPHANIE: First, identify what kind of job you have. Are you working in a bank? Are you in a real estate office? Are you working in a creative field? Because the rules are really different. DALIA: Some people take the jeans too far. They think it means jeans and tennis shoes and sweatshirts. LETITIA: When in doubt for work, you should wear slacks or a skirt. Jeans should only be if you’re supremely comfortable that you know they’re acceptable in your workplace. In my workplace, jeans are completely acceptable. STEPHANIE: Good, because I’m wearing them right now. LETITIA: I tend to reserve them for Fridays, which is probably being overly conservative, but when it comes to dressing for work, being overly conservative is generally a good rule of thumb. NICOLE: So are we saying that jeans with a T-shirt with heels is okay? STEPHANIE: I think you throw a jacket over that, and you’re good to go. Taking risks NICOLE: Is there a limit of how stylish and how “out there” your shoes should be at work? Are 5-inch heels okay? LETITIA: I had a friend once who worked at a company where open-toed shoes were not accept- able. Everyone knew that. It’s really a know-thy-workplace issue. If it belongs on the club floor, it probably doesn’t belong in the office. STEPHANIE: I think it’s good to take risks with your work outfit. You should throw a little bit of personal style into your outfit because it shows that you’re creative, you’re bold, you’re confident and you’re not going to follow along like a sheep. LETITIA: When it comes to dressing for work, the rule is first do no harm. You can harm yourself by dressing in a way that attracts negative attention. You’re probably not going to harm yourself by being dull. NICOLE: It also depends on how long you’ve been at your workplace. If you are just starting out at a company, you need to toe the line. Err on the side of caution. But after some tenure and confidence and trust, that may dictate when you can start taking chances. For the men STEPHANIE: Guys have problems with pant length. I see a lot of pants that are about 3 inches off the ground. You see their socks and the cuff is kind of wrinkly because it’s been crammed in some drawer. Guys could go a long way just to spruce up a little bit. LETITIA: If you just pick it up a tiny bit, like maybe pairing a white checked shirt with an interesting, popping tie, suddenly you Hear the entire chat at the Deal Divas blog, blogs.tampabay.com/ deals. Discover the Deal Diva take on workplace issues like facial hair, piercings, teacher sweaters, terrible man toes, green nail polish, ugly ties and tattoos (and find out which Deal Diva has one.) are just sharp. NICOLE: I recently helped my husband buy a few new pieces, and two things he bought that instantly made his wardrobe better were a zip-up cardigan and a V-neck cardigan. DALIA: I like that. It’s the Justin Timberlake kind of look. NICOLE: It’s pulled together, but it’s young, and I think a lot of guys are afraid of looking old and stuffy at work, and they look too casual. DALIA: Some of their clothes are just too baggy. Their suits are too loose, and they could just fit a little better. You don’t have to go too tight. There’s a happy medium. STEPHANIE: When your pockets start to get that flare, the little butterfly wings on the side, your pants are too tight, guys. Back to basics LETITIA: There are some sharplooking basics that if you don’t have in your wardrobe, you should. It’s cliche kind of stuff. The little black dress, a black pencil skirt, some sharp heels. NICOLE: A white button-up shirt. LETITIA: It’s, “Do I have a black dress that looks really good on me and has a certain level of quality?” That’s work clothes. STEPHANIE: That’s the kind of stuff you can take outside to a cocktail party, your work black dress with a little higher heel and your hair done differently, and transition it so you’re not just funneling money into your soul-suck job. You’re building a wardrobe. Healthy words: ‘Now hiring’ Want a job in one of the Times’ Top 60 workplaces? You’re in luck, as long as you have the right skills. Many of them indicated in the survey that they plan to add to their work forces in the next year. Health care companies lead the way. Not surprising, given that it’s one of the only industries in Florida that has consistently added jobs throughout the Great Recession. But companies in some of the hardest-hit sectors — real estate and hospitality — also plan on hiring. As weaker competitors fall away, top companies often need more workers to meet increased demand. Others have found ways to capitalize on the down economy, expanding quickly to capture market share before competitors can catch back up. Some organizations, like the Hillsborough County Aviation Authority and St. Mary’s Episcopal Day School, said they will pick up one or two extra employees. A few of the larger companies expect to add hundreds. Here’s a look at just some of the Top 60 who are hiring and their estimate from late last year of how many workers they’ll add (or already have added) in 2010. Health care: Moffitt Cancer Center (562), JSA Healthcare (100), Greystone Healthcare (20), St. Luke’s Cataract & Laser Institute (40). Insurance: Bouchard Insurance (8), Esurance (40). Other: Vology Data Systems (40), Gulf Coast Enterprises (50), USAmeribank (38), Drug Abuse Comprehensive Coordinating Office (30), Residence at Timber Pines (25), Response Mail Express (20). iStockphoto.com Take stock of your workplace and what’s worn by those whose images you admire. Don’t be afraid to get creative, but remember to respect the fashion bounds in place on the job. | Sunday, March 21, 2010 | St. Petersburg Times TOP PLACES TO WORK: GOVERNMENT JOBS Government jobs leave these employees smiling BY JEFF HARRINGTON Times Staff Writer O ld jokes aside, sometimes the government really is here to help. Just ask those who work for two public service entities and who laud their work environment and the benefits that come with the job. The Attorney General’s Child Support Enforcement Bureau and another quasi-governmental agency — the Hillsborough County Aviation Authority — both notched spots among the top workplaces in the Tampa Bay area. The child support office, with 64 bay area employees, juggles 700 court hearings per week as it works on cases to establish and enforce child support orders. The aviation authority, with 584 local employees, runs Tampa International, Peter O. Knight, Plant City and Tampa 22 In a survey of 32,000 undergraduates, government/public service was the most popular career option out of 46 industries. Executive airports. Both organizations are big on employee benefits. At the child support enforcement office, employees annually receive 10 paid holidays, 104 hours of paid leave and up to 104 hours of paid sick leave, which helps counter the burnout in what can be a particularly stressful part of the legal arena. Workers at the aviation authority are allowed to lump their vacation and sick leave time together under a UniLeave program. Those with lit- tle or no need for sick time can convert those hours to vacation leave. The high workplace marks aren’t a surprise, based on a survey last year by the Partnership for Public Service and brand consultant Universum USA. In the survey of 32,000 undergraduates, the choice of government/public service was the most popular career option out of 46 industries. Perceptions of bureaucracy and red tape aside, respondents were drawn to the job security and stability that government work offers, not to mention “serving the greater good,” the survey said. “Government offers the main qualities undergraduates seek,” the report concluded. “A healthy work/life balance is undergraduates’ No. 1 career goal, with 66 percent of students citing this as a priority.” St. Petersburg Times | Sunday, March 21, 2010 | 21 TOP PLACES TO WORK I love my job because . . . JOHN GOODING, 46, call center manager with the Progressive Group of Insurance Cos., where he has worked for 17 years. “I’ve been so fortunate that I can call this a career. It’s so much more than a job. What really makes Progressive a great place to work is that we live up to our name. … Our corporate culture is unique. You combine that with the great people that work there and the leadingedge technology. … We really stay ahead of the curve. We’re always looking for what is new and how we can leverage it.” “We have a beautiful fitness center at work, a gym of about 11,000 square feet. … I can work out on my lunch hour, change back to my work clothes and go right back to work. You have two cafeterias on site. You have a health services center, a clinic with a doctor and nurse practitioner.” “... I worked for two other insurance companies and an insurance agency. … Nobody in my mind compares. … We believe if there is something we can do to make ourselves happier and more effective, then we do that.” Navigating through challenging times The Times Top 60 is full of companies that have maintained employee morale, productivity and satisfaction during these recent bad times. • Many of the companies have thrived financially despite the downturn, making it easier to keep workers happy. But plenty of others on the list have done it despite pay cuts, layoffs and struggling just to stay afloat. • Here’s a quick look at the downturn strategies employed by a handful of the Tampa Bay area’s top places to work. LARGE COMPANIES No. 5 Western Reserve Life Assurance Co. of Ohio “We have employed cost-saving measures through all lines of business, refining processes and becoming more efficient. In addition, a hardship loan is available to employees to address a sudden unexpected economic crisis. To maintain performance, we employee the “7 Dimensions of Wellness” through employee services to address employee emotional, environmental, intellectual, occupational, physical, social and spiritual wellness.” MIDSIZE COMPANIES No. 5 Don CeSar Beach Resort “Unfortunately, the hospitality business has felt the economic downturn heavily, as many families have cut back and canceled their vacations. Like many other companies, we had to do some layoffs. … To offer close to 40-hour workweeks, all departments post their activities and when they will need help in their areas, so other team members in other departments have the opportunity to work more hours. Finally, our main focus has been motivating our team members with activities such as the Spirit Week, National Thank You Day and theme days to keep morale up during these tough economic times.” No. 8 Oak Manor Senior Living Community “We’ve found that by communicating to our staff the challenges we are facing, they pull together even more as stewards of our resources. As a result, we have yet to reduce our work force and have been able to continue to add jobs to the community.” No. 19 St. Luke’s Cataract & Laser Institute “St. Luke’s considered the downturn an opportunity to improve our competitive position and gain market share. As such, we opened a new office in Hillsborough County in April 2009, and we are currently looking at two additional locations, one in Pasco and one in central Pinellas.” SMALL COMPANIES No. 1 St. Mary’s Episcopal Day School “This past spring, our board of trustees authorized an additional 50 percent of budgeted financial aid funds for families that have been profoundly affected by the economic crisis this past year. Consequently, we not only met our budget this year, we were a couple of students over budget when we opened our doors in August. This allowed for all of our faculty to return.” No. 11 Office of Attorney General, Child Support Enforcement “Competitions are held for employees that submit the most creative cost-saving ideas.” No. 12 Electric Supply Inc. “In a world of downsizing, rightsizing, layoffs and re-engineered workplaces, we are very proud of the fact that no team member has ever been laid off from Electric Supply.” No. 22 Religious Community Services Inc. “When the economy takes a downward turn, our business goes up, way up. … Yet as expected, the more need in our community, the less people have to give to support the work of RCS. However, as a means to bridge the growing gap in revenue and expenses, we have concentrated on going green. With the generosity of the city of Largo, we were able to purchase solar water heaters for our homeless families’ shelter program as a way to cut utilities. We recycle our old furniture and unusable clothing to a local salvage company for pennies per pound. The items are shredded and used in developing nations for building materials, while providing revenue for us. Although money is tight, we found a local company to work with us on creating advertising on all our trucks. Since we drive to collect and deliver food throughout the county, this has helped us create stronger branding, generating more donations.” 20 | Sunday, March 21, 2010 | St. Petersburg Times TOP PLACES TO WORK: SPECIAL AWARDS Other recognition for bay area companies Want to take a step toward making your workplace great? These are the companies that scored highest with their employees in categories critical to creating a top workplace. The Beck Group, a construction company in Tampa, was the building contractor for the Airside C terminal at Tampa International Airport. COMPANY DIRECTION CLUED IN SENIOR MANAGEMENT New York Life Insurance, 585 employees What excites you about the direction this organization is taking? “They are always introducing new and exciting ideas and products every year. They are constantly growing.” “The company is becoming more open-minded about new technology and looking for ways to improve our processes.” CAREER Century 21 Beggins Enterprises Residential real estate, 225 employees What opportunities to learn and grow have you found most valuable? “Free training and endless support from management and team members.” “They are not afraid to take a stand.” “The daily training that they offer is great. … The amount of schools that they hold for the Realtors in the office is amazing, and you can’t get this anywhere else.” “We did not need a government bailout like many of our competitors. We are strong and financially secure.” “There is a good balance of professional training and life coaching to keep up morale and prevent burnout.” Courtesy of the Beck Group National Title Network Inc. Residential real estate, 56 employees What impresses you most about senior management’s understanding of what is happening in this organization? “Knowledge of the industry and their ability to move with the trends but still create a stable work environment. I have confidence in the company and management’s ability to not only survive but thrive in the changing economy.” “The fact that the operations manager has the skills to complete every job within the workplace has my most profound respect for her and the job she does.” APPRECIATION Beck Group Construction, 62 employees What makes you feel appreciated at this organization? “During tough times, they do their best to make sure they keep on employees at all costs. I truly believe that they genuinely care for the employee base and their families.” “Praise and recommendations from my direct supervisor.” “Beck cares about me and my family.” “I love my job because it has given me the chance to grow and improve as an individual. They promote from within and encourage training.” WORK/LIFE FLEXIBILITY Answers Systems Technology products sales and service, 160 employees What do you appreciate most about how this organization supports work/life balance? “Flexible hours. Management is willing to work with all employees to balance work and home life. Ability to work from home as well as in the office gives me the ability to keep working even if I cannot be in the office.” “This company truly values its employees and realizes that we all have a personal life outside the office.” “Flexible schedules and no demerits for tardy or unpaid day off.” TRAINING Camden Property Trust Residential real estate, 127 employees What formal training have you found most valuable? “Camden has an in-house education program that teaches you everything you need to know about your job, and also helps you with the knowledge you need to get promoted. And once you graduate, it’s an automatic 3.5 percent raise!” “The Camden college courses. All the knowledge gained to do my job was gained through these courses.” BENEFITS T-Mobile Wireless communication, 978 employees What aspects of your benefits package do you find most valuable? “I like the fact that my kids and myself are covered for medical, vision and dental for under $50 a month.” “Great benefits overall, especially with tuition reimbursement. Definitely a stepping stone for me and great for others also.” “Child care subsidy and backup day care.” “Flexible spending account and dependent care reimbursement.” “My cellular rate plan.” OTHER AWARDS DOERS: At this organization, we do things efficiently and well. The Progressive Group of Insurance Cos., insurance, 2,450 employees. ETHICS: This organization operates by strong values and ethics. St. Mary’s Episcopal Day School, education, 58 employees. MANAGERS: My manager listens to me. It’s easy to tell my boss the truth. My manager frequently praises good work. APG Electric, Plumbing, electrical, heating installations, 220 employees. COLLEGIALITY: There is not a lot of frustration at my workplace. SouthEast Personnel Leasing Inc., insurance, 212 employees. St. Petersburg Times | Sunday, March 21, 2010 | 19 18 | Sunday, March 21, 2010 | St. Petersburg Times TOP PLACES TO WORK: PEOPLE I love my job because . . . SANDY DENGLER, 59, baseball operations, Tampa Bay Rays Baseball in St. Petersburg for 13 years. She has been in Major League Baseball for more than 30 years. She loves working for the Rays — and yes, it sometimes feels like she works for her kids, given the youthful ages of baseball operations executive Andrew Friedman and Rays president Matt Silverman — because the Rays operation is so cohesive. And, she says, because the Rays pay a lot of attention to the welfare of their employees. One Friday earlier in March, for example, Dengler was told to take the day off in the middle of spring training so she could spend time with family members who were visiting from Vermont. That, she says, is typical. JAMES BORCHUCK | Times I love my job because . . . BRYAN GREENE, 27, project foreman at APG Electric, where he has worked for 10 years. “I came into this young. I was 16 when I started. From the get-go … I knew there was something special about this company. They made your business very personal to them. They want you to succeed, so they put a lot of time into you. … I felt that I was wanted (and) over the years, it just got better. “They put me through four years of college. They paid for it to better myself as an electrician to get to (my) current level as a supervisor. “Within the last couple years, I lost my wife. … That was two years ago, Jan. 5. … We went through 11 months between the therapy and bone marrow transplant, and they really, really worked with me on that. They had a job site donation. Everyone pitched in, and APG matched what was raised in the field. Obviously, it was a bad situation, but they just made it easier on me and helped me out every way they could. And they didn’t have to.” EDMUND D. FOUNTAIN | Times St. Petersburg Times | Sunday, March 21, 2010 | 17 16 | Sunday, March 21, 2010 | St. Petersburg Times TOP PLACES TO WORK: PEOPLE I love my job because … MARIA SABO, 61, charge nurse at the Residence at Timber Pines , where she has worked for five years. “It’s like a family. From Terri Osteen, the executive director, on down to the housekeeper, everyone is treated the same. There’s no one here with an attitude. I’ve been nursing 37 years, and I’ve seen a lot of that stuff. “They take such pride in taking care of the residents. The standards are extremely high. … If you want to work here and are not meticulous about resident care, you have to go somewhere else. They make sure that (the residents’) full preferences are allowed to them whenever they want something. I’ve never worked in a facility where a resident said, ‘I don’t want that for lunch. I want steak.’ And they can have that choice. It’s unbelievable.” St. Petersburg Times | Sunday, March 21, 2010 | . Q&A continued from previous page There are no secrets to these leaders’ success Best quote about leadership JAMES (on the value of being prepared for the next business crisis): You will remember the minute the alarm goes off and people will rally around the flag and get to work. You can’t sit back and say, “What do we do now, coach?” Someone has to make decisions. That is what leadership is all about. AUER: Success of an organization has a lot more to do with the people than a leader. A leader needs to get the right people and create the right culture. And he needs to try to make sure people understand what we believe will lead to success in the company and how they can share in that success. SHEVLIN: The thing I fear most is complacency. If you enter a difficult time with complacency, you are going to fail. Stopping complacency is a core focus of our leadership team. Your toughest time as a leader? JAMES: We were in the center of the recent economic firestorms. A lot of those (Wall Street) companies disappeared in our industry. I had a great benefit. After business school, I got to live through the recession of 1973 and 1974 when three business degrees would not have given me the same experience. We built a lot of systems then in risk management, so we already knew how to turn the switch and employ practices. In the recent financial crisis, we started watching our cash on a daily basis. Newer people would not know what to do because they’d never experienced anything like these events. At other companies, professional managers thought they were too good and got into trouble. They did not think they were putting their company at risk, but they did. They did not pay attention to the lessons of the ’73-’74 recession when my father (Robert James, a co-founder of Raymond James) and I could not pay ourselves a salary. I even had to sell my coin collection. AUER: It was during 2004 and 2005 with all those hurricanes (including Charley, Frances, Ivan and Jeanne). We had 5½ years of property claims in six weeks. I was scared to death, but the employees got it done. It turned out to be a great time of teamwork and very reinforcing. But it was quite frightening at the time. We closed the claims quicker, with fewer complaints, and remained profitable. SHEVLIN: It’s emotional to let people go who were there at the beginning of the business but no longer fit in the organization. A lady who first ran accounting is no longer the right person to run it at a $60 million company. We can do a disservice to people trying to fit a round person in a square hole. About the winning leaders JOHN AUER, CEO, AMERICAN STRATEGIC INSURANCE Age: 55 Employees: 167 Why he’s a “top” leader: His employees revere him, and ASI’s flat management structure keeps Auer close to his troops. He can come across as almost the reluctant CEO with a whiff of the laid-back California “dude,” but ASI’s steady profits and performance — even in the dicey Florida property insurance market — suggest otherwise. ASI makes it work and is expanding to other states. Best quote: “I am a little embarrassed about the amount of credit that comes to me. It is not me. Our culture is very unique. People notice people are having a good time and are happy. Maybe it’s too much like a country club, but they get their work done. They do not feel like they have to sit there looking busy.” What employees say about him: “Our leader is great at empowering people. We are allowed to make decisions and be creative without too much intervention, as long as what we do is consistent with our company values.” You have all just led companies through one of the worst recessions in our lifetimes. Are there lessons to be learned and shared with your employees? JAMES: I want to remind our people. I do not want them to think this was a bump in the road. Our business plan has to contemplate we are in a tough time, and we will be lucky to survive for reasons outside our control. If you do not have that in your memory bank, you do not do the types of planning you would do otherwise. And that is why you need all those systems. AUER: We insure homes. And when what you insure is going down in value, foreclosures are at a record rate and people owe more than a house is worth, it is a difficult environment. We have to do everything better than our competitors. As a smaller company, we can have a better attitude, do things quicker, be more innovative. But on the negative, we do not have the staying power of a State Farm or Allstate. We had good profits last year — knock on wood. Everyone understands. Let’s do the work without hiring more people and let’s thank the agents (who refer insurance clients to ASI) for their business. So far, it is working. It is not doing anything different but re-emphasizing what led to our success. SHEVLIN: We felt we need to make decisions quicker, whether it is adding people or letting people go. We work on that daily rather than wait for the end of the quarter to make decisions out of fear of the overall (economic) environment. Early last year I made sure I was in front of my employees every day, whether it was to fix a problem, a strategy, a customer or policy issue. It’s something we do every day, and we will not deviate from it. BARRY SHEVLIN, CEO, VOLOGY DATA SYSTEMS (FORMERLY NETWORK LIQUIDATORS) Age: 39 Employees: 110 Why he’s a “top” leader: Simple. He makes an organization that sells refurbished telecommunications equipment want to sell. More than half of his Vology Data Systems staff are salespeople; the rest help the salespeople sell. Shevlin is chief cheerleader and motivator. New employees are reviewed after 30 days, then 60 and 90, so it becomes pretty apparent after three looks if the new person fits well or not. Best quote: He’s big on attacking complacency. As we slowly emerge from the recession, is that message sinking in to his staff? “Probably not as much as it should, but I am banging that drum loudly. I started this year with one word on the wall — complacency. It’s been a theme for 2010.” What employees say about him: “He constantly motivates and shows that he is here to help everyone in the organization, not just himself. You know that if you needed him to get on the phone with a customer to help finish a sale, he would not only have no problem with that, but he would also close the deal.” TOM JAMES, CEO, RAYMOND JAMES FINANCIAL Age: 67 Employees: 7,000 (10,500, including independent contractors) Why he’s a “top” leader: Breadth, depth and tenure of 40 years as head of Raymond James. Few business executives are more active in the community, from influencing regional economic policy to helping steer the new Salvador Dali museum in St. Petersburg, to providing philanthropy like the James Heart Center at Bayfront Medical Center. Best quote: He was worried the financial panic of 2008 and 2009 would hurt his company just as he finished his years as CEO. “For a while I was saying to myself, ‘I am near retirement. Am I riding out on a black horse?’ This was not what I envisioned.” James, who plans to step aside as CEO in May, wanted to go out with his business on top. “I wanted a Super Bowl or an Olympic medal. This was very important to me.” What employees say about him: “He knows the industry. He has his eyes and ears open. He communicates frequently, and we understand his strong ethics and values.” Who were their mentors? JOHN AUER: I was with Bankers Insurance (in St. Petersburg) and Bob Menke was my primary mentor in the business. I have a lot of respect for him and felt bad when I left. But I’m glad I did. Bob Menke He was a wonderful person who cared a lot and taught me about good business sense. What is the one specific piece of advice you would give to others seeking to become stronger leaders? JAMES: Stay true with your values and conduct yourself with integrity. AUER: Most companies do not excel. They go to work from 8 to 5 and do not take pride being on a winning team. Kids are on sports teams and work out every day with no thought of being paid. Why? The joy of winning. If a company is winning, employees should understand how important it is to share that pride. That’s why it bothers me sometimes when it seems I get the credit. The best thing I did was hire them, and I want them to understand how important that is. SHEVLIN: I would go back and focus on building other leaders in your organization. BARRY SHEVLIN: I am a member of the YPO (Young Presidents Organization), which has been very helpful to learn about leadership and solving problems. And there is a group of area tech CEOs that get together that includes Tom Wallace of Red Vector and Tony DiBenedetto of Tribridge. Tom Wallace Contact Robert Trigaux at [email protected]. Shout out from the rest! Act Now! Low Hours Attention Luxurious Cute Little Furballs Now Hiring Excellent Reduced Job Fair Rent To Own Immediate Openings Reward WOW!!! Let your ad stand out from the rest. Ask your Times account representative or call 877-321-7355. FL44923_V7 Tony DiBenedetto TOM JAMES: My father, Robert James, co-founder of Raymond James Financial, who taught me the importance of caring for people and providing good service. Robert James 15 14 | Sunday, March 21, 2010 | St. Petersburg Times TOP PLACES TO WORK: LEADERS No secrets to their successes Employees say they care and offer praise. Top CEOs say it’s all in team cultivation. BY ROBERT TRIGAUX | Times Staff Writer W hat makes a great business leader? The employees of three local companies think they know. They heaped praise on their CEOs, so much so that they led all the companies in the Times survey of workplaces when it comes to leadership. They are able to create a culture that drives their work force to succeed. It’s part motivation, part communication, with a heavy dose of bedrock values. “He praises his employees continuously,” the employees said. “Is approachable, loyal and genuinely cares about his employees.” “Uses common sense and tries to do the right thing.” How do the leaders pull it off ? The Times went to the winners, sitting down with Tom James of the regional investment firm Raymond James Financial of St. Petersburg; John Auer of the insurance firm American Strategic Insurance of St. Petersburg; and Barry Shevlin of the telecommunications/IT equipment reseller Vology Data Systems, the new name as of this month of Network Liquidators in Oldsmar. James, 67, ranks among the area’s best-known, longest-lasting business captains. Auer, 55, wins survey kudos for staying in close touch with employees. And Shevlin, 39, tops survey feedback as an impressive motivator — a key credential running a sales-driven business. The hour-plus exchange held in the Raymond James boardroom was serious, but at times funny, a bit combative and self-deprecating. It touched on topics ranging from the importance of positive corporate culture and communicating a company’s mission to recalling the benefit of mentors. And, of course, possessing the grit and discipline to make swift, tough decisions in difficult economic times. . See Q&A on next page EDMUND D. FOUNTAIN | Times Three CEOs, one group interview: From left, John Auer of American Strategic Insurance, Barry Shevlin of Vology Data Systems (the new name of Network Liquidators) and Tom James of Raymond James Financial. St. Petersburg Times | Sunday, March 21, 2010 | 13 TOP PLACES TO WORK 2010 | Part 2 TOP SMALL WORKPLACES No. 1 St. Mary’s Episcopal Day School Founded in 1953 in Tampa, the nonprofit Episcopal school serves students in pre-K through eighth grade with “a well-balanced and challenging curriculum delivered by talented and enthusiastic teachers in a caring, Christian community,” it says in a mission statement. Its single campus serves 430 students with 50 teachers and 58 employees. What employees say about St. Mary’s “I am doing exactly what I want to do in the best environment to do it. I am professionally nourished and appreciated while being challenged to stretch.” “I have the freedom to be myself with my teaching style, I am 100 percent supported by my administration and we have the most amazing school community full of excitement and enthusiasm!” EDMUND D. FOUNTAIN | Times photos St. Mary’s Episcopal Day School teacher Emily Kirkwood, center, watches students compete in potato sack races during the Patriot Games, the Tampa school’s field day. “It is interesting and different every day. It demands my best. It uses my skills.” “The students are incredible! Teaching is a joy!” “Working with children gives a teacher the opportunity to guide and help direct the future of our community by helping to teach and raise responsible students.” “I am a part of something bigger than myself. I know that my actions positively affect those around me, both adults and children. The atmosphere is upbeat and positive.” “The administration is involved in the lives of their teachers and is both helpful and understanding.” “We’re allowed to teach and teach our way. There’s a sense of trust. You’re trained as a professional, and they let you do it.” Educated in fulfillment Teachers at St. Mary’s Episcopal flourish in a supportive and trusting school culture. BY STEVE HUETTEL Times Staff Writer I love my job because . . . AMPA — Think about what makes a workplace a good place to work. Freedom to do the job as you see fit? An employer that provides the tools you need and cares about your well-being? Customers who appreciate your efforts? Maybe a little fun? Teachers at St. Mary’s Episcopal Day School in Tampa run down the list with a smile: check, check, check and check. “When I got my first paycheck, I almost saw it as a perk,” said Emily Kirkwood, 25, a fifthgrade teacher and 1999 alumna of the school. “A lot of kids my age hate their job sitting in a cubicle. I don’t feel like I’m coming to work.” Many of the teachers contrast St. Mary’s with their experience in public schools. Students arrive in uniform each day, ready and eager to learn. They don’t struggle with distractions such as disciplinary problems. “The worst behavior I see is when a kid loses his belt,” said Janeen Henson, who teaches seventh and eighth grades. “You spend your entire day teaching. It’s like a fantasy. These kids want to learn.” St. Mary’s doesn’t serve the wide spectrum of kids that public schools typically do. Annual tuition is $10,775. The school accepts a little more than half of applicants, using criteria such as ‘‘likelihood of success in a challenging academic environment” and “appropriate social and emotional development.” Like other private schools, St. Mary’s isn’t required to give the Florida Comprehensive Assessment Test. Teachers prefer not to feel like they’re teaching to a standardized test. They also aren’t shackled to a rigid curriculum handed down by some school board. “We’re allowed to teach — and teach our way,” said Garhett Wagers, a division head and fifth-grade teacher. “There’s a sense of trust. You’re trained as a professional, and they let you do it.” Starting pay is less than at a public school, but comes close after several years, says headmaster Scott Laird. Teachers work under oneyear contracts and can’t earn tenure. FLO ROBERTS, 68, has been a second-grade teacher at St. Mary’s Episcopal Day School for seven years. T “I never want for anything. I love the spirit of this school. They put your family first. My husband had (a medical problem) in the middle of the night. I called in that I wasn’t going to be there — no problem. I came around 12:30. It was just as I expected. They covered my classes, left plans for each of my classes.” Second-grade teacher Flo Roberts said that’s a plus. “In public school, when someone gets tenured, it’s very difficult to move them,” said Roberts, who spent 40 years in public schools before coming to St. Mary’s. “A public school doesn’t have the ability to clean up its act.” Teachers and administrators work together during summer planning sessions. They update the faculty and student handbooks and tweak policies, such as how strictly to police certain uniform rules. “We’re heard,” said third-grade teacher Diana Roverts. “I’m not afraid to talk to them, and they listen.” An $8 million school building opened in OTHER SMALL COMPANIES IN THE TOP 5 2 Residence at Timber Pines The family-owned and -operated business provides independent and assisted living, and a memory care center for residents with Alzheimer’s disease and memory loss. Notable: Close to 2,000 people toured the 80-apartment addition in less than two hours during its grand opening. 3 Camden Property Trust Buys and develops land, builds apartments and manages apartment communities. Notable: The mid-’80s oil bust in Houston left the fledgling company with a condo complex without a single buyer. Its founders turned it into rentals instead, cementing a future in the apartment business. 4 2001 with classrooms twice the size of those in the original school. The 430 students enjoy two science labs and two computer labs. Teachers receive $100 at the start of the school year to decorate their rooms. Henson, the seventh- and eighth-grade teacher, used to make trips to Kinko’s to buy copier paper out of her own pocket for her public school classes. “We want for nothing,” she said. “There’s always a (copy) machine working. If not, the repairman is there in 10 minutes.” The parents association asks teachers each year to submit requests for new equipment. “Anything we can use to benefit education of the children,” said pre-K teacher Adrienne Brightwell. Bay Area Legal Services A nonprofit public interest law firm servicing Hillsborough, Pasco, Pinellas, Manatee and Sarasota counties. Its 103 employees assist qualified residents in matters of family law, employment, housing and public benefits. Notable: Seventy-four percent of its clients are women and children. 5 Last year, her class got new digital cameras. She took photos at the school’s open house and on field trips to share with parents online. Employees also enjoy benefits that compare favorably with big companies’: an initial 5 percent match on retirement fund contributions, rising to 8 percent after 15 years, and 90 percent of health insurance premiums paid by the school. St. Mary’s also pays 90 percent of tuition and books for teachers pursuing post-graduate degrees in their field of expertise. Henson spoke emotionally about the intangibles at St. Mary’s. She was new to the school when her young son had a bowel obstruction that required a monthlong stay at St. Joseph’s Hospital. The school told Henson not to worry after she burned through all her sick days. Each day, two people from St. Mary’s came to the hospital with lunch. She never lost a penny of pay, and teachers covered all her classes. Her son died from the illness a year ago at age 17. St. Mary’s and staffers handled all the arrangements for his funeral and reception at the church next door. They closed the school on the day of the service. It’s the type of personal touch that employees consistently say makes for a top workplace. The school also matches new teachers with veterans to help them navigate the first year. Not just to learn the ins and outs of the classroom, but also softer details like what to wear to faculty parties. And the fun part? A few years ago, headmaster Laird and a few assistants made secret arrangements for a Christmas treat. An announcement came over the loud speakers for everyone to leave their classrooms and line up outside in five minutes. Buses pulled up and whisked students and staff to WestShore Plaza theaters for a showing of Polar Express. The surprise wore off after a couple of years. So Laird brought a Christmas video and a couple of bottles of wine to an afterschool staff meeting. “The faculty needed a little lift,” he said. Steve Huettel can be reached at [email protected] or (813) 226-3384. Banker Lopez Gassler P.A. The law firm, with 70 lawyers and 137 total employees locally, has practice areas that include admiralty, insurance, product liability and workers’ compensation. It has grown despite the bad economy. Notable: Founded on Nov. 1, 2008, after a split from Fowler White Boggs Banker. 12 | Sunday, March 21, 2010 | St. Petersburg Times TOP PLACES TO WORK: REAL ESTATE Some realty firms see no slump in satisfaction BY JAMES THORNER Times Staff Writer I t has become a popular recession-era slogan in Tampa Bay real estate circles: Working twice as hard for half the money. So imagine the surprise when some of the employers ranking tops for job satisfaction in the St. Petersburg Times survey were intimate with the real estate downturn. Real estate brokers. A title Craig Beggins agency. A con- rallies troops struction com- of Century pany. An apart- 21 Beggins ment rental Enterprises every day. business. In a realty business rife with forced mergers and outright business failures, Century 21 Beggins Enterprises has held up its end from its base in Apollo Beach. The same is true of Realtec Group Inc., the realty company with more than 100 agents headquartered in Palm Harbor. Over in Clearwater, National Title Network Inc. continues to operate with 50-plus employees. If there’s anything that seems to unite those three companies, it’s a never-say-die sense of fraternity. Craig Beggins, owner of Beggins Enterprises, holds daily marketing meetings to assess the state of real estate. Every day, agents get encouraging and instructional e-mails, including a “hot sheet” that alerts them to the company’s sales tally. “Our mantra is ‘We’re going to show you how to sell more houses,’ ” Beggins said. For Camden Property Trust, a Houston-based company that operates 12 apartment complexes in Tampa Bay, satisfaction starts at the top. Even though they live and work in Texas, owners Ric Campo and Keith Oden make it a point to attend annual Ace Awards ceremonies for high-flying employees in Tampa. Campo showed up at the recent ceremony wearing a maintenance shirt to show solidarity with his staffers. “They really help pump everyone up,” said Brooke Middleton, Camden’s regional marketing director. “They could never do that Undercover Boss TV show, because we know them too well.” The Beck Group, a Dallasbased construction company, is a two-time winner of Fortune Magazine’s 100 Best Places to Work survey. The third-generation family-run company had to cut its local workforce but has avoided a deeper incision, thanks to the relative strength of the Texas market. Beck retained bonuses for employees last year and kept up contributions to 401(k) retirement plans. “They offer a 3 percent match. They’ve never changed that,” said Tampa office manager Sharon Frank, a 25-year veteran of Beck who’s working through her third real estate downturn. Most Florida economists predict that 2010 will be the last year of a five-year real estate slump. Here’s hoping for even higher satisfaction in 2011. ×@ÉÉÀhhÙ`À¼@`Ï@Éh ÀW@`Whh @`hÉ@¼¼h`@`@Öh`À@`Éh ÀhhÉÀh`À¼@`Ï@ÉhÀW@` Whh@`hÉ@¼¼h`@` @Öh`À ±¨ ±ïkē .űÚïÝ -kűÚïkÚ_ 0?£Å? ©c ²© lđlÛĔ 0ĀkÝb?ē_ 0ĀÚÝb?ē_ .?ïĀÚb?ē ?¨b .Ā¨b?ē {Ó{ÇÎÚ6Î St. Petersburg Times | Sunday, March 21, 2010 | 11 I love my job because . . . ASI employee Melissa Salas follows co-worker Shane Byler as he drags a beer-filled ice chest into the company’s office for an after-work function. . From the previous page Hurricane crisis forged tight bonds the copier. It reminds people that color copies cost 10 times more. Florida’s a tough property insurance market, with very, very small margins. Keeping expenses in check is key. Once a month on Friday, the company comes in early for a standup meeting. For each department that hits its goals, every ASI employee leaves with $40. If everyone’s on the ball, it adds up to a tidy cash bonus of $240. Many of the goals are customer-focused: Did claims reps return all calls the same day? Rewarding everyone for individual successes reinforces good-natured collaboration, employees say. No one resents pitching in when it boosts the bottom line, in cash rewards and in year-end profits. (And no one wants to fail when it keeps friends from earning a bonus.) Michael Sanchez, a flood claims manager who joined the company the day Hurricane Charley hit, says colleagues share a vested interest in one another. “We’re all trying to help each other — that common goal,” he says. ••• Auer builds that goodwill for a precise reason: He wants his employees to treat independent agents and policy- holders the same way. Insurance is a people business, he says. It’s a relationship business. Want independent agents to send you their best, lowest-risk customers? Make it fun to call ASI. The company mails smoke alarm batteries to its policyholders; it sends handwritten notes to agents on special occasions. For an agency council meeting at its St. Petersburg headquarters for agents in Florida, Texas, Louisiana, South Carolina, Arizona and Colorado, every department picked a state theme and hammed it up. Darcie Toteva and Janice George, in finance, picked Starke for their Florida theme and turned the department into a prison, with hanging crepe paper bars. A fake electric chair, they agree, was over the top. But they had a reputation to live up to. After all, finance had won the Halloween theme contest three years in a row. The company goodwill helps in another way. When long hours hit, there’s little complaining. This time of year, Toteva and George are slammed. Year-end statements. Yellow books for every state. It means long hours, weekends. “We work hard, but we balance it,” LORRAINE HUGHES, 63, is a customer service representative at American Strategic Insurance, where she has worked for six years. “I’ve never worked for a company where the management group was so caring. They care about the welfare of the employees. The first deal is to make money, then they make sure their employees are taken care of. And they do a good job with that. We get a monthly bonus if we meet our goals. I think that’s just awesome. No. 1, we’re paid to do our job. To be rewarded for doing your job is awesome. They’re just good to us, period.” Toteva said. “They let us do fun stuff.” ••• This is what Toteva and George remember about 2004. Toteva had just joined the company; George had been there a year and a half. Hurricane Charley was the company’s chance for a strong first impression with policyholders. “It was very important that we answered the phone, and boy, did we,” Toteva says. She’s an accounts payable manager, but everyone did everything. “It really did merge all the departments together.” Toteva cried with customers who shared devastating stories. Homes battered, pets missing. Auer gave pep talks and brought in masseuses. “They took care of us,” George said. Reach Becky Bowers at bbowers@sptimes. com or (727) 893-8859. You can follow her on Twitter at twitter.com/bbowerstimes. ASI employee Darcie Toteva said Hurricane Charley in 2004 helped the company make a strong impression on its customers. “We work hard, but we balance it,” she said. “They let us do fun stuff.” 10 | Sunday, March 21, 2010 | St. Petersburg Times TOP MIDSIZE WORKPLACES No. 1 American Strategic Insurance Corp. Founded in 1997 with headquarters in St. Petersburg, it deals in property and casualty insurance, offering personal property (homeowners, dwelling fire), commercial property (condos, apartments, offices), personal umbrella and flood coverage. It offers products in Florida, Texas, South Carolina, Arizona, Colorado and Louisiana, with plans to expand to 20 additional states. What employees say about ASI “ASI treats their employees with respect and like family. It is easy to give more than is required because of the way they treat us. I would give my time to the company for free because I enjoy working here so much and I love the people I work with and for.” “Employees are treated very well and everyone gets along. I have never worked anywhere that employees are looking to help others rather than passing the buck onto someone else or blaming others for not getting things done.” “Getting up in the morning and going to work isn’t a chore, it’s an enjoyable part of my day. The atmosphere at work is genuinely happy, and I enjoy greeting everyone every morning. What a nice way to start a day!” “I am given the opportunity and freedom to work at my own pace effectively and voice my opinion openly regardless of who may disagree.” “I come in every day and it doesn’t seem like work. The people I work with all have a great balance of fun and productivity. When it comes to getting the job done, we get it done fast.” “I have the flexibility needed to perform well at my job plus take care of my family. The company promotes independence and trusts their employees to do their best. Therefore, people work really hard to get the job done.” “This company is a family, they all take care of the company and each other. It is also a well-run organization and I’m fully confident we are making the best moves in the industry.” EDMUND D. FOUNTAIN | Times photos American Strategic Insurance employees Regina Parks, left, and Donna Hall assign agents via computer in the company’s home offices in St. Petersburg. Tough test forged bonds Thanks to Hurricane Charley, American Strategic Insurance feels like it’s a family. BY BECKY BOWERS Times Staff Writer I love my job because . . . S T. PETERSBURG — American Strategic Insurance Corp. was a scrappy startup in flood-prone Snell Isle when Hurricane Charley hit. Suddenly, everyone but the CEO was taking claims calls, in conference rooms and in closets. Then came Frances, Ivan and Jeanne. While his 70 employees worked 12-hour days, John Auer turned himself into head caretaker, caterer and cheerleader. He baked breakfast casseroles (sausage and vegetarian), delivered lunches to desks and offered to pay for laundry service. Auer needed spirited employees to keep call wait times low and service high — even as some waded through knee-deep water to get to work. They remember the 2004 storm season as the crucible that formed the ASI family. ••• Before ASI stood for “American Strategic Insurance,” it represented three pieces of Auer’s vision for his new company: Attitude. Speed. Innovation. The words are carved around an ASI logo just off the elevator in the company’s post-Charley offices in Baypoint Commerce Center. They’re repeated by employees around the building. “Attitude” trumps them all. “It’s the people that make the difference,” Auer says. “We have happy employees.” In the early days, ASI hired friends and family, especially former colleagues with strong reputations. Now that the company has more than 160 employees with plans to add 20 more this year, it doesn’t leave attitude to word-of-mouth. It tests for it. ••• It’s Monday after lunch, and Leslie Knapp, 31, is effervescing in her cubicle. She’s an agent with ASI’s internal agency, Sunshine Security Insurance. “I tell people all the time about the company,” she says. “I really love getting up and going to work. I love everyone I work with.” She interviewed for a job at ASI two years ago because her grandmother was LESLIE KNAPP, 31, an insurance agent who has been with American Strategic Insurance for two years. “I really love getting up and going to work. I love everyone I work with. It’s such a great environment. … They really recognize you doing a good job. Nobody goes unnoticed. It’s very exciting. I’m very blessed. I thank God every day for how blessed I am — what a wonderful job. All I ever wanted to do was live on the beach, drive a convertible and have a great job, and I have those. … ASI really completed that dream.” neighbors with an underwriter’s motherin-law. (The company is full of stories like that.) Sure, her department is tightly staffed, but it’s worth it. She goes to the gym at lunch — the company picks up the tab. She ticks off the company gatherings: a Christmas celebration at the InterContinental Tampa; a Thanksgiving potluck where Auer says a blessing and carves the turkey; spring training games with food OTHER MIDSIZE COMPANIES IN THE TOP 5 2 APG Electric The electrical contractor with 220 local employees was founded in 1983. Some of its top contracts include Boca Ciega High School, the Tampa Museum of Art, USF’s Performing Arts Center and more than $26.5 million for installation work at St. Joseph’s Hospital North. Notable: It also took the Times’ survey award for Top Managers (See Page 20). 3 Century 21 Beggins Enterprises The real estate company, started in 1992, met its original commission income goal of $1 million three years early — in 1996. The Apollo Beach-based company opened an office in South Tampa in 2006 and a St. Pete Beach office in 2007. Notable: It is one of the area’s top fundraisers for Easter Seals. 4 and free drinks; a gathering at Auer’s house to mark the end of hurricane season. Company-paid annual trips alternate between adventure outings and cruises to Cozumel. Her first year it was white-water rafting in Colorado. “When you’re there, you have to row together!” she says. ••• SouthEast Personnel Leasing The Pasco County-based insurance and personnel services company is locally owned and had $900 million in revenue. Owns Lion Insurance Co., Plymouth Insurance Agency and Packard Claims Administrator. Notable: It pays 90 percent of the health insurance plan for in-house employees. Employees describe the benefits as generous. But they also help the company pinch pennies. One of the benefits is annual profit-sharing — so the pennies they save are their own. Jen Kowalski, director of national accounts for ASI Underwriters, holds up her steno pad. She writes on both sides of the paper. She points out a sign above . 5 Continued on next page Tampa Bay Rays Baseball Employs 155 people locally and more than 600 around the country. It offers full-time employees one day per month to volunteer within their community and free tickets to all home games. Notable: Every full-time employee received a champions ring after the team won the 2008 American League pennant. 9 St. Petersburg Times | Sunday, March 21, 2010 | TAMPA BAY’S TOP 60 WORKPLACES The methods Large ( 500-plus local employees) behind the rankings W orkplace Dynamics, survey partner with the St. Petersburg Times, invited 914 Tampa Bay area companies to participate and surveyed 111 of them. The surveyed companies employ 42,424 people in the Tampa Bay area. Of those, 28,477 employees received surveys and 16,797 responded. The survey breaks down workplaces into three sizes based on the number of locally based employees — large, 500 or more employees; midsize, 150-499; and small, 50-149. Why? Because, Workplace Dynamics says, smaller employers tend to score higher than midsize employers, and midsize employers tend to score higher than large employers. Ranking workplaces with similar-sized organizations offers a more apples-to-apples comparison. The survey company then ranks employers within their size category based solely on the employee responses to the survey statements. The Times didn’t choose the companies; the employees of the companies did. The top employers in each size category are then selected as the Top Places to Work. The survey company also determines a list of special awards based on standout scores on specific survey statements. (For more on those awards, see Page 20. ) To participate in the Top Places to Work survey, businesses needed to have at least 50 employees working in the Tampa Bay area. Rank Company Year founded Ownership Description Local employees U.S. employees U.S. revenue (millions) U.S. headquarters 1 New York Life 1845 Cooperative/ Mutual Insurance 585 9,082 $14,400 New York 2 The Progressive Group of Insurance Cos. 1937 Public (PGR) Insurance 2,450 26,000 $ 12,800 Mayfield Village, Ohio 3 PricewaterhouseCoopers LLP 1848 Partnership Financial services 1,850 31,681 NA New York 4 T-Mobile 1997 Parent company Telecommunications 978 36,000 NA Bellevue, Wash. 5 Western Reserve Life Assurance Co. of Ohio 1958 Public (AEG) Financial services 874 12,000 NA St. Petersburg 6 Raymond James Financial Inc. 1962 Public (RJF) Financial services 3,303 6,366 $2,600 St. Petersburg 7 Moffitt Cancer Center 1986 Nonprofit Nonprofit 3,930 3,930 $522 Tampa 8 Busch Gardens 1959 Parent company Hospitality 2,500 2,500 $1,300 Orlando 9 HSN 1977 Public (HSNI) Retail 2,770 4,000 $2,000 St. Petersburg 10 Hillsborough County Aviation Authority 1945 Government Government 584 585 NA Tampa Midsize (150-499 local employees) Rank Company Year founded Ownership Description Local employees U.S. employees U.S. revenue (millions) U.S. headquarters 1 American Strategic Insurance Corp. 1997 Parent company Insurance 150 167 $456 St. Petersburg 2 APG Electric 1983 Private Construction 220 250 $32 Clearwater 3 Century 21 Beggins Enterprises 1992 Private Real estate 225 225 $6 Apollo Beach 4 SouthEast Personnel Leasing Inc. 1986 Private Insurance 212 250 $900 Holiday 5 Tampa Bay Rays Baseball Ltd. 1995 Partnership Entertainment/Sports/ Recreation 155 628 NA St. Petersburg 6 Don CeSar Beach Resort, a Loews Hotel 1928 Private Hospitality 358 358 NA New York 7 JSA Healthcare 1969 Private Health care 435 435 $420 Torrance, Calif. 8 Oak Manor Senior Living Community 2001 Private Health care 282 282 NA Largo 9 Gulf Coast Enterprises 1986 Nonprofit Nonprofit 197 1,300 $45 Pensacola 10 Lazy Days RV Center Inc. 1976 Private Retail 481 481 $350 Seffner 11 Accuform Signs 1976 Private Manufacturer, industrial goods 186 194 NA Brooksville 12 Laser Spine Institute 2005 Private Health care 220 303 NA Tampa 13 Capital One Financial Corp. 1988 Public (COF) Financial services 411 27,000 $16,800 McLean, Va. 14 Answers Systems 1986 Private Technology 160 167 NA Oldsmar 15 Eckerd College Inc. 1958 Private Education 371 375 $68 St. Petersburg 16 FrankCrum 1981 Private HR services 178 180 NA Clearwater 17 CAE USA Inc. 1947 Public (CAE) Manufacturer, high tech 450 1,718 $1,500 Tampa 18 Drug Abuse Comprehensive Coordinating Office 1973 Nonprofit Nonprofit 193 210 NA Tampa 19 St. Luke’s Cataract & Laser Institute 1968 Private Health care 276 276 NA Tarpon Springs 20 MTS Medication Technologies Inc. 1986 Private Manufacturer, high tech 247 249 NA St. Petersburg Small (50-149 local employees) Rank Company Year founded Ownership Description Local employees U.S. employees U.S. revenue (millions) U.S. headquarters 1 St. Mary’s Episcopal Day School 1953 Nonprofit Nonprofit 58 58 NA Tampa 2 Residence at Timber Pines 1999 Partnership Health care 110 110 NA Chaska, Minn. 3 Camden Property Trust 1993 Public (CPT) Real estate 127 1,750 $624 Houston 4 Bay Area Legal Services Inc. 1967 Nonprofit Nonprofit 103 103 $8 Tampa 5 Banker Lopez Gassler P.A. 2008 Private Professional services 138 176 NA Tampa 6 National Title Network Inc. 2009 Private Real estate 56 70 NA Clearwater 7 Realtec Group Inc. 1992 Private Real estate 119 119 NA Palm Harbor 8 Gregory Sharer & Stuart P.A. 1984 Private Professional services 55 55 NA St. Petersburg 9 Vology Data Systems (formerly Network Liquidators) 2001 Private Technology 82 100 NA Oldsmar 10 Brandon Ford 1995 Private Retail 119 135 NA Tampa 11 Office of the Attorney General, Child Support Enforcement 1845 Government Government 64 1,246 NA Tallahassee 12 Electric Supply Inc. 1970 Private Wholesale distribution 119 119 NA Tampa 13 USAmeribank 2006 Private Financial services 108 111 $35 Largo 14 Bouchard Insurance 1948 Private Insurance 125 201 $32 Clearwater 15 Tampa Bay & Co. 1985 Private Services 53 59 $13 Tampa 16 Tribridge 1998 Private Technology 101 300 $60 Tampa 17 Bay Area Heart Center 1986 Partnership Health care 61 61 NA St. Petersburg 18 Pro Tech Monitoring Inc. 1995 Private Manufacturer, high tech 129 129 NA Tampa 19 DITEK Corp. 1988 Private Manufacturer, high tech 88 88 $14 Largo 20 ConnectWise 1982 Private Technology 117 117 NA Tampa 21 Applicant Insight Inc. 1991 Private HR services 88 94 NA New Port Richey 22 Religious Community Services Inc. 1967 Nonprofit Nonprofit 70 70 $6 Clearwater 23 Pender Newkirk & Co. LLP 1976 Partnership Professional services 61 61 $8 Tampa 24 RedVector.com Inc. 1999 Private Education 91 94 NA Tampa 25 HSA Engineers & Scientists 1989 Private Professional services 106 250 $28 Tampa 26 Greystone Healthcare 2001 Private Health care 82 141 NA Tampa 27 Beck Group 1912 Partnership Construction 62 575 $562 Dallas 28 Esurance 1999 Private Insurance 141 1,650 NA San Francisco 29 Accusoft Pegasus 1991 Private Manufacturer, high tech 61 80 $18 Tampa 30 Response Mail Express 1995 Private Advertising & marketing 135 135 $28 Tampa Strong sense of direction key to a top workplace Pay and benefits rank lower among top places to work. BY ROBERT TRIGAUX Times Staff Writer W hat matters most to employees? To find out, the Workplace Dynamics survey asked thousands of Tampa Bay area employees a series of questions then ranked them according to importance. At the very top was the direction in which a business was headed. A high percentage of workers in the top places to work said they believed their organizations were heading in the “right” direction, that they were confident in their leaders and that the business had strong values and ethics. Almost sharing the top spot in importance was workers’ belief Doug Claffey, that they feel CEO of Workplace “genuinely Dynamics. appreciated” at their jobs. Right behind in importance was a belief by employees that they had good career opportunities and were provided with the kind of training to help them get ahead. Workers also said it was important to feel like they worked for well-run organizations, that senior manag- ers knew what was going on, that things got done efficiently and that everyone was well informed about decisions at work. Questions about fairness of pay and quality of benefits proved to be of less importance overall. “It means that pay and benefits are not good predictors of what’s important in a top workplace,” explains Doug Claffey, cofounder and CEO at Workplace Dynamics, the survey partner with the St. Petersburg Times. The results are similar to what Claffey’s firm found when it conducted similar metro- or state-specific surveys with other newspapers across the country, including the Boston Globe and Dallas Morning News. Claffey sometimes compares pay and benefits to the table stakes in poker — you have to ante them up just to get into the game. Was there anything that stood out in the Tampa Bay survey? “Work-life flexibility” grew in importance, he says, probably because the survey was conducted in late 2009 amid significant economic turmoil. Given high unemployment, many people are holding on to their current jobs whether they like them or not. Claffey says the payoff of a business with a top workplace is that far fewer employees who like where they work will choose to leave when the economy picks up. And that, he says, is a powerful competitive advantage. It’s not all about pay Among top workplaces, pay and benefits often finish low on the importance scale compared to other factors. In part, it reflects the reality that companies with lousy pay packages don’t enter top workplace surveys, saving themselves the ridicule from their employees. The higher the percentage, the more important the factor is in how employees judge the places where they work. Direction Career Execution Conditions Managers Pay & Benefits 45% Source: Times survey 50 55 60 65 70 75 80 Times 8 | Sunday, March 21, 2010 | St. Petersburg Times St. Petersburg Times | Sunday, March 21, 2010 | . From the previous page Work of mutual satisfaction 7 Golden rule could be the theme BY JEFF HARRINGTON experimented with a pilot program that allowed employees to switch to a four-day week with the same number of hours. It was a hit, and the pilot program turned permanent in departments where such flexibility made sense. Dan Rice, who oversees underwriting new business, says about 15 of the 50 employees in his department have used the four-day workweek. It’s just one example, Rice said, of the company listening to its people. “We have a very employee-focused corporate culture,” he said. “It definitely invests in the employee talent.” Recognition and rewards come in many forms. Step off the second-floor elevator in the call center building, and a flat-panel monitor flashes the names of workers being honored for customer service. Managers make videos honoring employees and pass out gift cards at monthly luncheons. And, as every one of the 215 employees in the call center knows, there are Darrell Dollars. Darrell, as in Darrell Robertson, who runs the call center as the company’s vice president of member services. Workers earn Darrell Dollars throughout the year based on performance, such as fewest mistakes one week. At a yearend auction, employees use their Darrell Dollars to bid for prizes such as DVD players and iPods. Constant training On any given day, somewhere in the organization, employees are learning to be better at what they do through training. Some are taking courses online from their desktop; others are sitting in classrooms with instructors. In 2009, employees here invested about 31,600 hours in training — learning everything from computer programs to management skills to telephone techniques to business writing. One popular gerontology program sensitizes workers to dealing with older customers. Trainees wear blurry glasses to experience what the vision-impaired deal with in reading forms; they don earplugs so they can empathize when customers are confused in phone conversations if the speaker doesn’t enunciate. The class includes grief counseling, as employees handling claims Times Staff Writer G I love my job because … DAN RICE, 44, who oversees underwriting new business at New York Life, where he has worked for 27 years. “When I was 17, I went into a training program with the College of Insurance in New York City, now a part of St. John’s University. I did a work study program with New York Life in their home office. … They paid for my education, and when I graduated I had a job waiting. Here I am at 44, still with New York Life and happy to be here. The volunteerism here has been terrific. We try to accommodate our folks with their schedules to participate. I think it fosters a great work ethic. … (With the Salvation Army) we feed some folks who are down on their luck. I probably do that three or four times a year, and I’ve done beach cleanup. We packed up boxes for the soldiers. It makes you feel you can make a difference, feel proud working for New York Life.” often deal with people who have just lost loved ones. Steady on the growth New York Life’s allure is bolstered by managers who are solid stewards of what the company has already achieved, avoiding costly endeavors even as the company grows. Rather than invest in a new complex, for example, New York Life has stayed in the same office park where it started out 16 years ago, expanding from a single floor to a whole building. As other tenants such as USAA and Capital One moved out to open new headquarters, New York Life absorbed their space. Now it occupies all three buildings on the site, 145,000 square feet. Stability. Steadiness. Reliability. All are part of the comfort zone inside New York Life. “So many things have naturally fallen into place for us,” Toomey said. “We’ve been very fortunate.” Jeff Harrington can be reached at [email protected] or (727) 893-8242. Follow him on Twitter at twitter.com/ jeffmharrington. lance at the roster of what employees say are some of the best places to work in the Tampa Bay area, and a theme surfaces. New York Life, the Progressive Group of Insurance Cos., Western Reserve Life Assurance, American Strategic Insurance — all near the top of the list. Yes, insurance companies are the place to be. Business management consultant John McKee isn’t surprised. Huge health insurers like UnitedHealth and Humana or property insurers like State Farm and Allstate rarely show up as top-rated in such surveys. But smaller or regional companies do well “time and again,” said McKee, chief executive and founder of BusinessSuccessCoach.net. Financial stability and security are part of the appeal. But it goes beyond that, McKee said. These companies leverage their financial strength to support their workers with strong benefits, fair compensation and open lines of communication. “Companies who are held in highest regard by their employees are those who treat their teams and executives like they really matter,” he said. “Communication flows up and down, and one rarely hears staff members say things like, ‘Management doesn’t care what we think.’ “In such organizations, people are paid fairly, or at least a bit better than average; they have health and wellness plans for the staff that are as good as the ones offered to management; (and) they try to make the job interesting.” Plus, he said, they have fun, celebrating “wins” whenever they can. No matter the industry, McKee said well-liked companies tend to follow the same, age-old dictum: “Treat your people like you’d want to be treated.” Winning with insurance LARGE (OVERALL RANK): 1. New York Life, 2. Progressive Group of Insurance Cos., 5. Western Reserve Life Assurance MIDSIZED: 1. American Strategic Insurance, 4. SouthEast Personnel Leasing SMALL: 14. Bouchard Insurance, 28. Esurance 6 | Sunday, March 21, 2010 | St. Petersburg Times TOP LARGE WORKPLACES No. 1 New York Life Founded in 1845 with headquarters in New York, it is the largest mutual life insurance company in the country and one of the largest life insurers in the world, with more than $280 billion in assets under management. It offers life insurance, investments, long-term care insurance, securities products and services, and has more than 5 million policyholders with more than $800 billion in life insurance in force. What employees say about New York Life “I have an opportunity to impact the lives of many people on a daily basis.” “Autonomy in my job duties. Respectful and knowledgeable co-workers that recognize my contributions. Collectively, we can go to one another to share information at any time. No hidden agendas. Everyone is focused on producing quality work.” “Good results are always recognized. The company goes above and beyond to make work pleasurable. There are great opportunities to move up in the organization.” “I am able to work a four-day work week. Job security; good benefits.” “I feel that we are in a family more than a workplace. There is a lot of respect, a lot of understanding and help to cope with work and your family life outside the company.” “I’m not micromanaged and have a very flexible work schedule that allows me to balance my personal life and work life without going through a lot of red tape.” “When driving over the bridge every morning, I actually look forward to working, performing my responsibilities, interacting with my co-workers and knowing I work for a great organization.” “I work with the most skilled, talented, professional group of people I’ve ever met. There’s always something new to learn.” “Great environment, opportunity for growth, and the company believes in investing in the leadership team.” EDMUND D. FOUNTAIN | Times photos New York Life employees, from left, Mark Lugo and Terry Grossman, both of Tampa, and Deana Graebner of Clearwater enjoy food and conversation in the Tampa office. Mutually beneficial life Employees of New York Life thrive in a stable organization that values their time. BY JEFF HARRINGTON Times Staff Writer T AMPA — The troops arrived here in June 1994, a small band of workers dispatched on an unusual mission. Insurance giant New York Life wanted to set up a new unit devoted solely to pitching AARP life insurance products. The Tampa team, which had no experience in directmail marketing, was given three months to settle in and ship out its first major mailing. “It was a rather daunting challenge,” said Tom Toomey, the first one on the ground here. Like many of his original co-workers, Toomey never left. Neither did that spirit of entrepreneurship and autonomy that permeated the office in those early days. From that nascent group of fewer than 30, the Tom Toomey, local New York Life unit a New York has swelled to more than Life vice 600 employees whose president, combined effort brought says many in more than $200 million things have in sales last year. naturally “We’ve tried to maintaken shape. tain that small-company feel,” said Toomey, now vice president of Tampa operations. “We just think it makes us more entrepreneurial, a little more nimble.” Located on the fringe of Tampa’s West Shore district, the New York Life complex is home to a 60-person marketing and research department, a cluster of actuaries and technical workers, a training division, a state-of-the-art mailing room and a two-floor call center that handled 2.1 million phone calls in 2009. From distributing direct-mail pitches to fielding customer questions to processing more than 12 million payments last year alone, nearly everything happens in-house. One exception: The home office in New York prints and mails the billing statements. “We kind of operate independently down here from the parent company,” said Vicky Vilaret, first vice president of marketing. “We’re able to do our own thing, create our own destiny.” The arrangement provides both the free- I love my job because … TOM KELLY, 62, is a senior vice president, AARP Operations at New York Life. He has worked there for 15 years. “New York Life just treats their employees as their most valuable assets and provides an environment and employee package that’s very competitive in the marketplace. They very much value employees and treat them with respect and dignity. I’d say it’s more the culture of the company of trying to be very inclusive with the work force. It’s got a family orientation. It’s very loyal to its employees and therefore they’re loyal to the company.” dom to operate and the security of being tethered to two financially secure companies, New York Life and AARP. New York Life’s Tampa unit increased revenue throughout the country’s financial crisis. And as layoffs took a toll across much of the Tampa Bay economy, the company rode a wave of security. The unit has about 615 employees and expects to hire about 40 more this year. “And we need to hire some of those people OTHER LARGE COMPANIES IN THE TOP 5 2 Progressive Group of Insurance Cos. A national leader in selling auto, motorcycle and boat insurance, it boasts 14 locations and 2,450 employees in the bay area alone. Notable: Among other “firsts,” Progressive was the first insurer to offer pet injury coverage for dogs and cats hurt in auto accidents. 3 PricewaterhouseCoopers The global accounting and financial services giant has four locations and 1,850 employees in the bay area. Notable: For the past three consecutive years, Training magazine has ranked Pricewaterhouse No. 1 for employee training and development. 4 right away,” Toomey said. Fueling the growth are new lines of business. After years focusing on life insurance, the company recently started marketing annuities, as well. Reaping rewards You won’t find the high-end amenities here that some call centers pride themselves on. No on-site fitness center, no fancy cafeteria, no dry cleaner. T-Mobile The wireless communications company has 978 local employees. Its Tampa call center, which received 10 million inbound calls last year, includes a fitness center, cyber cafe, quiet rooms, a mother’s room and a movie theater complete with 17 reclining leather seats. Notable: It also took the Times’ survey award for Best Benefits. (See Page 20) 5 But what New York Life does, and does well, is find ways to take care of its people, to motivate them and reward them. That employee focus starts with the standard work week: 37.5 hours instead of 40. The schedule gives many employees the flexibility of taking half-day Fridays during the summer. Or working one full Friday and taking the next Friday off entirely. A couple of years ago, the company . Continued on next page Western Reserve Life Assurance Co. of Ohio The life insurance company, part of the Aegon conglomerate, has 874 employees in St. Petersburg. It provides one hour of paid time per week to volunteer as a mentor. Notable: Founded in 1958, it took its name from a large territory in northeast Ohio known before the Revolutionary War as the Western Reserve. St. Petersburg Times | Sunday, March 21, 2010 | TOP PLACES TO WORK: PEOPLE We love our jobs because … DAN MINOR, 33, and MITZI MINOR, 32 He does fundraising and she does marketing at the H. Lee Moffitt Cancer Center & Research Institute in Tampa, where both have worked about six years. The husband and wife duo draw daily inspiration in working for a close-knit organization whose singular goal is to cure cancer and find ways to help sick people. They also appreciate Moffitt’s workplace flexibility and family support, including the on-site barber shop and the nearby Moffitt Development Center, a day care facility where younger daughter Finley stays during the workday and where older sister Molly can stay when needed. EDMUND D. FOUNTAIN | Times photos ABOVE: Dan Minor and Mitzi Minor at work. RIGHT: Dan Minor embraces his infant daughter Finley as he picks her up after work from the development center at the Moffitt Cancer Center. The day care center even features “date night” monthly that lets parents have a “date” while the young kids can stay until 9:30 p.m. Moffitt also operates a “care” program that lets employees donate money to a fund that helps other Moffitt employees through hardships. Says Mitzi: “A patient came up to me and grabbed my hand and said ‘Thank you. Moffitt saved my life.’ ” How many employees can beat that experience? 5 4 | Sunday, March 21, 2010 | St. Petersburg Times TOP PLACES TO WORK: PERKS Compiled by Times staff writers James Thorner and Becky Bowers Eight ways companies make workers happy 1 2 3 4 5 6 7 8 NATIONAL TITLE NETWORK BUSCH GARDENS LAZYDAYS RV CENTER Fists full of dollars Free tickets for workers Camping at Disney Step one: Outperform your peers at work. Step two: Rub yourself down with an antistatic clothes dryer sheet. Step three: Grab yourself a fist full of dollars. Few companies offer so unusual an employee perk as the cash machine at Oldsmar’s National Title Network. The real estate company rolls out the $7,000 glass booth a couple of times a month to give top employees a 30-second chance to snatch cash bonuses from a cyclone of bank notes. Up to $1,800 worth of bills swirl inside the booth. The record haul so far in this workplace variant of the shopping spree: $717. “We like to do things strange and different,” chief executive Paula Pautauros said. “It’s hilarious. Everyone gathers around when we bring out the cash machine.” The perk demands fast finger work from employees. The dryer sheet rubdown ensures bank notes won’t cling to clothes and hair. Collecting the luscious lucre through such backhanded means might cause static. Working for Busch Gardens isn’t an endless drudge of llama manure, candy-shop lollipops and loop-daloop roller coasters. With brewing behemoth AnheuserBusch’s departure from the theme park business — ownership that afforded employees two free cases of suds a month — a good perk these days has to be free tickets and passes. Aside from free admission for employees themselves, workers get 12 tickets and four season passes for family and friends. They cover not just the main park, but water park Adventure Island and Orlando’s SeaWorld. Thanks to a reciprocal agreement, the Busch ID card also provides access to Universal Studios. Busch Gardens has been through three owners in less than two years. Belgian brewer InBev bought Anheuser-Busch in 2008, only to spin off the theme parks to the Blackstone Group private equity fund last year. But even Blackstone won’t tamper with the pass-o-rama. “That’s one of the keys to working here,”said human resources director Mike Kraskow. The economic slump has socked wages and commissions at Seffner’s Lazydays RV Center. But nobody’s messing with the free camping excursions to Disney’s Fort Wilderness Resort. How popular is the benefit among the RV center’s 520 employees? Let’s just say the camper is booked 52 weeks a year. Reservations are literally apportioned by monthly raffle. “That’s one thing that’s really untouchable,” executive Debbie Dube said of the perk dreamed up by the company’s sales manager six years ago. Lazydays keeps the camper, called a “fifth wheel,” in a prime spot at the Disney resort. Employees can walk to Fort Wilderness’ attractions, including nightly campfires, the pool and the lodge. The losers of the monthly raffles needn’t despair. Lazydays also discounts employee stays on its own 300-site campground on 120 acres behind the Interstate 4 sales center. Unlike the Disney resort, the Lazydays campground doesn’t feature campfire singalongs by cartoon chipmunks Chip ’n Dale. AMERICAN STRATEGIC INSURANCE CORP. Four-day outing Hitting goals at this company means cruising to Cozumel or white-water rafting in Colorado. Not for a few — for the whole staff. Nearly 100 employees took the St. Petersburg company up on the cruise offer last year. About 60 flew to Colorado for whiteknuckled rapids the year before that. The four-day perk requires some careful crafting. Employees get split into three outings, so work still gets done back home. The trips are scheduled for the spring, before all-hands-on-deck hurricane season. Even location counts: Texas and Colorado, sites of trips in 2006 and 2008, were expansion states for the property insurer. Team-building is built in. Even on the easygoing cruise, which has alternated years with more adventurous outings, there’s a scavenger hunt. Canoeing the Rio Grande and rafting the Arkansas River required camping. “Sometimes it’s kind of roughing it. You find out what a groover is,” said Eric Peters, a senior claim representative for ASI Underwriters. (Hint: There aren’t bathrooms in a forest.) HOME SHOPPING NETWORK Two days to do good Can’t carve out time for charity? There’s no excuse at St. Petersburg’s HSN. The 24-hour cable TV shopping network gives its thousands of employees two days off a year to don their good-deed gear. As they hoist soup kitchen ladles, mentor school kids or collect litter from beaches, the company covers their paychecks. HSN established this perk-with-a-purpose in 1999. It started with one paid community service day each year and later expanded to two. HSN employee Sarah Miller provides a sympathetic ear to a boy from Thurgood Marshall Middle School, part of the Mayor’s Mentors & More program. She will follow him when he graduates next year to high school. “Last week, we were talking about a social studies project. Then about sports he does after school,” she said. About half the company’s 2,800 local employees volunteer for at least one community service day a year, human resources director Lisa Letizio said. For many, it becomes part of their lives outside work. “They get out there and get hooked.” ACCUSOFT PEGASUS Nearby fun, exercise Software engineers spend their days crunching long lines of seemingly arid computer code. So at Accusoft Pegasus, a Tampa imaging software company, an oasis is just a couple of doors away in the form of an in-house health club and game room. Pool and foosball tables. Video games. DVD players. Treadmills. StairMasters. Weights. Showers. You’ll find some of the company’s 74 employees engaged in play before, during and after work. These kinds of laidback perks are standard issue in Silicon Valley and other hightech corridors. Tampabound computing talent expects the same, Accusoft president Jack Berlin said. “When you study these guys, they make a lot of money, but money isn’t the first thing they’re looking for,” he said. “People have to get up and come in to work every day. They either want to do that or don’t want to do that.” As part of his whistlewhile-you-work philosophy, Berlin stocks each floor of his building with free soda, coffee and snacks. Consider it fuel for the free weights. CAPITAL ONE Family matters Capital One must like kids. Just ask Kevin Grindheim. The global financial services giant, with 411 employees around Tampa Bay, offers employees $5,000 per child if they adopt. Grindheim has used the benefit. In spades. After raising five biological children, the 49-yearold employee and his wife, Tammy, adopted seven boys with the help of the company. Dustin, Kyle and Travis were biological brothers from the United States. Michael was adopted from the Ukraine, Cole and Caleb from Russia, and Timmy from Kazakhstan. The boyish brood are now all teenagers. “The company’s leadership has been completely supportive of our efforts in each of the adoptions,” said Grindheim, who has worked for Capital One in Virginia for nine years. The company isn’t just about adoptions. Having trouble procreating? Capital One also forks over $10,000 for fertility treatments. T-MOBILE Affordable insurance The politicos in Washington are whipping up a crisis of alleged health care unaffordability. But health costs aren’t a big problem for the 800 employees at TMobile’s call center in New Tampa. In an era when many firms are socking it to employees on health insurance premiums, T-Mobile workers with families pay just $53 every two weeks, or $1,378 a year. That includes medical, dental and vision. “We hear a lot about the price,” human resources manager Staci Evans said. Eligibility is lenient. You can start collecting benefits on the first of the month after 30 days of employment. Work 32 hours? No problem. You’re still eligible for fulltime benefits. Employees with financial, emotional and substance abuse problems can access free counseling. For emergencies, there’s a 24-hour toll-free line. Said Evans: “We have people who try very hard to stay with the company because of the medical benefits.” St. Petersburg Times | Sunday, March 21, 2010 | TOP PLACES TO WORK Good workplace recipe has many ingredients W hat makes a great workplace? Employees helping one other. Sense of purpose. Pride and loyalty. Attention and care from top managers. A healthy dose of fun. Most of all, a clear mission and confidence in leaders. So say the findings of an extensive survey conducted by Workplace Dynamics based on responses from nearly 17,000 area workers and followup reporting by the St. Petersburg Times. Sixty companies here made the inaugural Top Places to Work list, including those publicly traded and privately owned, nonprofits and even some government agencies. It’s an impressive and diverse mix of businesses. Among the 60 best area workplaces, I count nine technology, seven health care, seven insurance, six nonprofit and five financial service businesses. There are four companies in each of these industries: retail, real estate and professional services like law and engineering. A sprinkling of education, construction, government and hospitality rounds out most of the players. Why should we care about really good workplaces? Because businesses that are top places to work can better attract and keep the best workers. Anyone who has worked with extremely competent, motivated co-workers knows what often happens in such environments. Their enthusiasm rubs off; their quality skills get shared. Then you, too, can pay it forward. That becomes all the more critical as we start to move out of this recession. Unhappy workers will flee mediocre workplaces and lousy leaders when hiring picks up. Top workplaces will face less turmoil in a rising econ- ROBERT TRIGAUX On Business omy and prosper all the more. If you are looking for work, what better place to start than with an in-depth look at some of the best places to work in the metro area? (One reason workplaces are “top” is because they are always scouting for talent.) There’s another reason top workplaces produce superior results. It’s called productivity. The word’s gotten a bad rap in this job-cutting recession, as in, Hey, if we fire 10 workers and leave 10 to do their work, we can double our productivity! Top workplaces tend to be more productive, often without cutting jobs. That’s a huge factor in such companies winning more business, providing superior service and maintaining lower operating costs. Why else do top workplaces matter? If you’re in a business seeking better ways to operate, what better competitive intelligence is there than to see what makes such places thrive? The survey generated a boatload of area work force information. I got to know plenty about a lot of well-run Tampa Bay area businesses that frankly, even after 19 years of reporting here, I knew little about. Take, for example, New Port Richey’s Applicant Insight Inc. The employee screening company, one of our 60 top workplaces, says it pulled together in the tough economy and decided to reduce staff hours to 32 while salaried workers took a 5 percent pay cut. The group decision worked — at least as of the time of this survey: No one lost a job or benefits, a group sacrifice the company is proud of. Among the 60 Top Places to Work, 17 operate in Tampa, followed by nine in St. Petersburg, four in Clearwater and two in Oldsmar. The others are scattered as far north as Brooksville, as far east as Seffner, or sprinkled in places like Largo or Palm Harbor. Two companies here are headquartered elsewhere in Florida. And 10 of the 60 are based in other states, from California to New York. What I gain most from this indepth survey is an appreciation for how challenging it is to create and sustain a “top place to work.” Every day seems to start with a renewed dedication to make something so hard seem so easy. Don’t misinterpret these findings. This is not a survey of area businesses that are simply fun places to work. This section is not about spotlighting workplaces where employees don’t have to work very hard. And this is certainly not a list of businesses that simply pay better or have superior benefits. Quite the contrary. These winning businesses are disciplined, motivated places where people feel inspired to work hard and be innovative when they know they will be recognized and respected for their accomplishments. Pay and good benefits count, no question. But they are not enough. Survey results show that other factors are more important in creating a top workplace. Employees, for example, most value workplaces with direction — where the corporate mission is clear and leaders can articulate goals. Right behind comes career issues, meaning workers feel they have futures and are provided with the skills or training to move up the ladder. Then comes execution (managers who help get things done efficiently and include workers in the game plan), then conditions (good working conditions and family flexibility), and then management (do I have a good boss?). Building such workplace cultures often starts at the top with executives who set good examples. The survey identified three CEOs as top leaders. So we asked the trio — Tom James from the 7,000-plus-employee Raymond James Financial, John Auer from 167-employee ASI, and Barry Shevlin from 110-employee Vology Data Systems (formerly called Network Liquidators) — to come together and share their ideas on what makes a good leader. Each runs a business of very different size. Listening to them, I was struck by some contrasts. James, heading by far the biggest of the three companies, pounded on the need for growing companies to build and maintain strong corporate accountability systems and a culture of tough, honest talk from the top brass. But I also was impressed by the similarities of all three CEOs as highenergy, personally competitive people who can motivate their troops. Bottom line? Smart people eagerly follow these three leaders. And that’s a powerful asset. Most of us spend a lot of our time at work. Wouldn’t it be great if we did so at a top workplace? Contact Robert Trigaux at trigaux@ sptimes.com. 3 2 | Sunday, March 21, 2010 | St. Petersburg Times TOP PLACES TO WORK What’s in this section Editor’s note Workers created ‘best’ standards T he employees have spoken, nearly 17,000 of them from around Tampa Bay. Loud and clear, they made it known that 60 companies stand out from the rest. They are the St. Petersburg Times’ Top Places to Work 2010. How did the winGRAHAM ners create a work BRINK Business Editor culture that succeeds in these tough economic times? How did they ensure that they got 100 percent from their employees? How did they keep them motivated, challenged and happy? The findings: Tough times cement loyalty. Leadership matters. Respect and fairness are valued. And a fulfilling work life starts with a baseline of good pay and benefits, but to make this list, companies also had to convey a sense of direction — employees had to believe in the company’s mission. What you’ll find in these pages is a blueprint for success — for small busi- Next year’s contest Eager for your company to make the list next year? We will be taking nominations again starting in the fall. Stay tuned to the business section and money.tampabay.com for details. nesses looking for an edge, for workers looking for a better job, for busy managers struggling to focus on what really matters, for executives pulling their companies out of the Great Recession. The list is also about resilience, as several of the companies had to lay people off and cut pay, but they still created a workplace that their employees believed in. To make the list, employers had to agree to have their employees fill out a survey. Our partner, Workplace Dynamics, gathered 16,797 responses and scored them on a number of factors. Only the 60 with the top scores made the cut. The complete list can be found on Page 9. Congratulations to them all. The staff BUSINESS EDITOR CONTRIBUTORS ADVERTISING Graham Brink Kelley Benham Becky Bowers Jeff Harrington Steve Huettel James Thorner Robert Trigaux Deal Divas: Dalia Colón, Stephanie Hayes, Nicole Hutcheson and Letitia Stein Tina Dyakon (727) 893-8977 [email protected] PHOTO EDITOR Bruce Moyer PHOTOGRAPHER Edmund D. Fountain PRINT DESIGN Terry Chapman WEB DESIGN Desiree Perry ONLINE Go to tampabay.com/ topworkplaces2010 to find more about the Top 60 Workplaces in the Tampa Bay area. PAGE 3 | WORKING WONDERS What makes a top workplace? St. Petersburg Times columnist Robert Trigaux answers that question and explains why it matters to you. PAGE 4 | PERKS From days off for community service to whitewater rafting in Colorado to all the cash you can grab in 30 seconds, a look at benefits the top companies dole out. PAGE 6 | FROM SMALL TO BIG New York’s Life’s Tampa office started as a handful of dedicated employees facing a new challenge. It’s been growing ever since and is the top large workplace for 2010. PAGE 9 | THE RANKINGS The list of the 60 top places to work in the Tampa Bay area. Also, how the list was made and a look at what employees at top workplaces value most. EDMUND D FOUNTAIN | Times photos PAGE 10 | IT’S ALL ABOUT THE PEOPLE The crucible of four hurricanes in 2004 bonded the top midsized workplace, American Strategic Insurance, into the company it is today. PAGE 13 | EDUCATING BUSINESS St. Mary’s Episcopal Day School hires strong teachers and lets them teach. Add good benefits and customers who appreciate the end product, and you have the area’s top small workplace. PAGE 14 | LEADERSHIP MATTERS How do the best business leaders pull it off? We put three of them in a room and asked them. PAGE 20 | SPECIAL AWARDS Meet the companies that employees said have the best benefits, the top training, the most clued-in senior management and more. PAGE 23 | AVOIDING WORKWEAR DISASTERS Are 5-inch heels okay at work? Guys, are your pants too tight for the boardroom? The Times’ Deal Divas have the answers. PAGES 24-27 | WEEKLY STOCKS, JEAN CHATZKY COLUMN Who’s who on the cover These employees work for the companies that came in first in the Top Places to Work competition, New York Life (large companies), American Strategic Insurance (medium) and St. Mary’s Episcopal Day School (small). NEW YORK LIFE: Top row, from left: Jared Coruse, Stephanie Brockington, Mark Lugo, Kathy Larson, Rommell Hamberry. Second row, from left: Betty Frazier, Carmen Parker, Kim Mejia, David Rogers, Richard Agnew. Third row, from left: Mike Lemelin, Maria Falero, Joseph Szczepek, Kevin Hall, Steve Smith. AMERICAN STRATEGIC INSURANCE: Fourth row, from left: Karen Edwards, Michael Farrell, Robert Zakel, Leslie Knapp, Martha Perry. Fifth row, from left: Sophie Whitenton, Ileanna Martin, Darcie Toteva, Pete Cressman, Heidi Manivong. ST. MARY’S EPISCOPAL DAY SCHOOL: Sixth row, from left: Flo Roberts, Steve Edwards, Whitney Shepard, Marguerite Hagan, Paige Gibbs. Bottom row, from left: Scott Laird, Julianne Hendrickson, Helen McGrath, Sarah Hopkins, Linda Boza.