media marketing - World Waterpark Association
Transcription
media marketing - World Waterpark Association
{ 2015 } Media & Marketing PLANNE R february 2014 y 2014 uar The Offic ial Magazine jan of gazine cial Ma The Offi ion sociat rk As terpa rld Wa the Wo ck to ts Flo Gues ica t Aqua n tica Sa aqua Diego of the Worl d Waterpark Associatio n Where Adrenalin Adventuer e Meets Wet‘n’Wild Sydney At The Movi es Starring In east Wareh Water Wizz! am, Massachuset ts On at avonturenpThe Waterslide Facto ark’s aquav enture Slidep r ark er Is….Dove Grapevine’s Waterpark waterpark ! wins big in Texas Capitalizing And The Winn The City of untry er Co ld Riv of Wi birtharkansas Can Do ark k, The Re Water k & Waterp le roc In Litt A Littleusement Par r facility am What to you Funny ticut’s Quassy Landing a spray area h ing Connec ct Splasns when add rfe The Pe t questio ask the righ MAGAZINE The ONLY monthly magazine devoted to waterparks & resorts & WWA Online Connect A fast, convenient way to reach qualified buyers in the water leisure industry { why advertise ?} “World Waterpark Magazine” and WWA Online Connect offer you the inside track to water leisure buyers and decision makers. More waterpark professionals read our publications than any others. That is because our publications offer news, best practices, park case studies and more—all contributed by members and other trusted industry sources. When you advertise with the WWA, you have the potential to reach an audience comprised of waterpark owners, operators, developers & administrators who represent 10,000+ readers on the forefront of the water leisure industry, many of whom make the purchasing decisions for their departments in their facilities. And when our members need solutions, they turn to the only monthly magazine devoted completely to waterparks and resorts. CONVE NTION ISSUE octobe r/novem ber 2014 april 2014 ch 2014 mar The Officia l Magazine “I find the ‘World Waterpark Magazine’ is always a great place to find fresh ideas and topical information concerning all areas of operation for my park.” Waterpark Segments For Member Facilities: Resort/Indoor 20% Other 3% A Surfin’ W At Cowabuaves nga Bay! asy er Fant ini Wat Santorailand in Th Wet Public Sector 20% Outdoor 42% tion Associa g Makin Developer 15% Michael Fijas Vana Nava Water Jungle terpark rld Wa the Wo sy Fantaality e R of gazine cial Ma The Offi of the World Association the las vegas, A True Minne bloomington, ence Water park The Slopes of america & Sliding Down alps’ aquaria Jump On Into DropZone nevada, U.S.a . sota Experi minnesota’s Skiing Down at the French Dome er The a Sferra Fun Und ine’s aqu r at Ukra Charme s terpark ony,Texa A Wa rld in anth ty : Safe Waterwo ‘N’ Wild How-To ess using Waterpark z Waterpark The DropZ Waterpark one! at avoriaz The Slides resort in perris, californ ia succ up for creation uards & zone Set lifegplacement lifeguard Advertisers receive exposure in both the print and digital versions of “World Waterpark Magazine.” Our services include designing an ad for you at no additional charge. We make marketing easy! “I’ll help you launch a new product and answer your questions about this great industry.” Patty Miller E-Mail: [email protected] Phone: +1-913-381-6734 Fax: +1-913-381-6722 Contact: Get persona lize service d whenev er y need it! ou continued on pAge 41 38 World Waterpark Magazine feBruAry 2014 World Waterpark Magazine feBruAry 2014 39 A Year For Growth The waterpark industry in the U.S. is poised to expand in 2014 with new slides and more square feet. T By David J. Sangree, MAI, CPA, ISHC he amount of indoor and outdoor waterpark square footage will grow at a faster rate in 2014 than in any year since the Great Recession. Twelve indoor waterpark resorts or standalone indoor waterparks will be opened or expanded in 2014 compared to 9 in 2013. The projected 370,000 new indoor square feet in 2014 dwarfs the 68,000 indoor square feet added in 2013. Eight private outdoor waterparks are projected to open in 2014 compared to 5 in 2013. Inside the indoor waterpark numbers The number of U.S. waterparks reached 834 by March 2014, with the majority being outdoor waterparks (most of which are municipal). This is an increase from our April 2013 industry overview of waterparks, which indicated there were 796 waterparks in the United States. (See chart page 47). The Midwest is home to 337 waterparks, which is the greatest number of any U.S. region. The Midwest leads in the number of indoor waterpark resorts and standalone indoor waterparks and is The Midwest will continue its stronghold in 2014. a close second to the South for outdoor waterparks. The Midwest will continue its stronghold in 2014. Of the new indoor waterpark resorts and expansions scheduled, eight are in the Midwest, two in the Northeast, one in the West and one in Canada. Although indoor waterparks continued to grow and expand, square footage increases haven’t truly soared since 2008. (The high point was close to a 900,000-square-foot increase in 2006.) This year marks a great stride in the increase in overall square footage. (See chart page 48). With 77,000-square-feet of waterpark, Rippin’ Rapids Resort & Adventure Sports is the largest indoor waterpark projected to open in 2014. The South Dakota facility will feature waterslides, tubes, a surf simulator, a rock wall, zip lines, rope courses and a 100-room hotel. Following a closure and extensive renovation, the Great Wolf Lodge in Fitchburg, Massachusetts, will increase the number of hotel rooms at the former Holiday Inn from 245 to 407 and double the former CoCo Key waterpark in size to 68,000 square feet. The facility will also feature several dining options and more than 12,000 square feet of conference space. Other significant projects include the Mt. Olympus Resort indoor waterpark expansion with 55,000 additional square feet and the new Snohomish Aquatic Center with 52,000 square feet. These larger projects are significant for 2014 growth, as their sizes are larger than anything developed or expanded in 2013. (See chart page 48). The largest indoor waterpark project last year was the reopening of Maui Sands in Sandusky, Ohio. It opened 224 rooms and 35,000 square feet of waterpark space in 2013. This year it is due to open the remaining 172 hotel rooms. In 2015, two major indoor waterpark destination resorts are due to open in the Poconos: the 453-room Camelback Resort and the 457-room Kalahari Resort, adding 220,000 square feet collectively. CONTINUED ON PaGE 47 44 World Waterpark Magazine may 2014 World Waterpark Magazine may 2014 45 In-Depth Bonus Articles We look for stories that focus on the latest industry developments, innovations and technological advancements. These articles provide direction and motivation to operators at all levels of management. engagement with consumers is what makes social media marketing a powerful marketing tool. To build your followers, a great strategy is to personalize your company. IdentIfy your Influencers So there is the first key of social media marketing: engagement with your fans. In the case of amusement and waterparks, a big portion of influence can be found with parents, who are typically the ones planning a family outing and who control the spending. While we don’t want to shy away from appealing to younger consumers, the reality is that parents are more often than not the ones buying the tickets. So how do we engage them? We’ve already identified our influencers, and so the first step is to find out which social media communities they frequent. Start by Googling your brand and noting the results. If there are a number of search results that lead you to social media posts, you’ve got your targets. Facebook, Twitter and Instagram will most likely lead the charge, so we’ll focus on some strategies within those channels. For all of these communities, getting your target audience to “like” and follow your brand is huge. When people like and follow you, your brand will also show up when your targets’ friends are active. This is simply the most important way to organically grow your audience, because without followers you are missing opportunities to get information out to potential customers. PersonalIze your Messages, In-season and off To build your followers, a great strategy is to personalize your company. Have a real person handle all communications, not some faceless name or canned responses. This is a way to engage your au- 52 dience by facilitating a two-way conversation and allowing your customers to “join in” and feel part of the experience. What will organically happen is that you will start to enjoy “brand evangelists:” actual customers who will talk about your brand amongst their friends, build interest in your brand across social media channels and will vocally support your efforts. These people are gold, and a personalized representative of your brand should treat them as such. It seems like such a small thing, but the long-term benefits are huge. So, once you have started building your followers and have earned some brand evangelists, it’s time to focus on what content will be the most effective for you. First and foremost … write this down … keep your content relevant, timely and refreshed! There’s nothing worse for a consumer who goes to a brand’s social media site only to find that it hasn’t been updated in nine months. If you are going to embrace social media marketing, you MUST be consistent and timely. No exceptions. organIze your Posts & Plan At Big Surf Waterpark, for example, we’ve found that keeping a social media calendar is very effective in organizing our efforts. The calendar not only allows us to have an idea of what content to post on any given day, but also allows our fans to know what to look for. Such as our Tuesday Trivia, which seems to be one of our most popular social media days that generates the most traffic. Tuesday Trivia allows us to share information about our park, and it also allows our fans to participate in hopes of winning general admission passes to our park. This is the whole twoway conversation Consider using park we’re talking about. Another item on our trivia as a regular post to drive interaction weekly calendar that has topic on your page. been successful for Big Surf is our Caption Contest where we post a photo that was taken by our photographer at the park and ask our fans to help us come up with a clever caption. This type of post always creates a great platform for engagement with your fans with their input, and it also gets fans to post their own pictures, which will gain organic exposure to their networks. And while Big Surf is a seasonal attraction, Continued on Page 54 World Waterpark Magazine may 2014 professional development Vital roles For 21st Century leaders 21st century leaders are often called upon to be coaches, dreamers and servants. 20 good leaders have always worn many hats. But in the 21st century, leaders confront an astonishing variety of challenges, ranging from complex technology to unprecedented demands for service. In short, 21st century leaders wear more hats than ever before. Here’s a quick look at a few of those hats … • coAch. The 21st century leader guides employees by coaching, not highly directive supervision. Through her own motivational skills, she will help her people build spirit and self-motivation in the same manner as athletic coaches build and empower their teams. For example: The leader/coach will frequently work alongside her people. Rather than offering instructions, she will offer examples from her own experience, as well as guidance and suggestions. • chAtterBox. The wise leader of this century understands the critical importance of communication. He’s quick to share business information with employees and colleagues, and even quicker to encourage his people to share information and views openly and candidly among themselves. For example: Many leaders encourage their people to cross-train each other, in the hope that individual employees learn about many facets of the business. • cheerleAder. In a century marked by high individuality, the effective leader praises and encourages his people—and roots for them with incredible enthusiasm. For example: This leader stages informal parties to celebrate the success of his people. And he’s quick to recognize their accomplishments in the trade media and among their colleagues. • dAredevIl. The 21st century is full of opportunity and peril. The successful leader knows how to take intelligent risks in order to capture new markets or grow his business. • dervIsh. The 21st century leader is a highenergy performer who can move quickly from one task to another, pay attention to many people and ideas at a time and manage multiple priorities—and enjoy it. And he has the ability to move others along at a fast clip. For example: The 21st century leader has “micromanagement” time skills and accommodates dozens of brief meetings and calls in one ambitious “cleanup” hour each day. • dreAmer. The 21st century leader possesses a keen sense of vision. She imagines how her business will look in five or ten years, and she is able to visualize a wide range of creative possibilities. World Waterpark Magazine february 2014 For example: The 21st century leader frequently stages “visioning” meetings to discuss seemingly impossible goals and explore how they can be reached. • Fuss-Budget. The 21st century leader is attuned to details. He understands the workings of good quality assurance programs and is relentless in his pursuit of sound business practices. For example: The 21st century leader doesn’t hesitate to talk to customers in order to obtain first-hand feedback. • Inventor. The 21st century leader trains her mind to be nimble. She is constantly on the lookout for new profit-building ideas. She is especially attentive to the creative workings of technology. • Know-It-All. Knowledge is one of the 21st century leader’s greatest assets. This century’s leader understands how to turn raw business data into clear conclusions, keeps abreast of industry trends and develops sound intuition about the state of her business. For example: Many 21st century leaders, in businesses of every size, are proficient in the use of “report writers”—technology tools that use simple programming statements to analyze accounting, sales and customer data. • scAvenger. In the 21st century, leaders find resources in unexpected places—through technology, through ancillary product lines, through innovative cost-saving measures. For example: The 21st century leader delivers routine information to customers via e-mail or social media, eliminating the cost of routine mailings. • servAnt. Servant leadership has become the hallmark of many 21st century organizations. The servant leader constantly seeks new ways to help her people learn new skills … and help them achieve their objectives. For example: The 21st century leader asks her employees to appraise her own guidance and coaching skills, just as she appraises employee performance. • socIAl ButterFly. The 21st century belongs to those who share novel ideas and network with those who have become successful. And the wise leader constantly looks for ways to build a sense of community among her own people. For example: In addition to traditional conferences and conventions, the 21st century leader seeks out networking parties and social media forums and blogs where key business ideas are discussed. • tourIst. The wise leader of the new century travels to conferences … to networking opportunities … anyplace where he can learn about the brightest new ideas in his industry. For example: The 21st century leader schedules “study time” once a year just as he schedules vacations. • Professional Development Columns From improving managerial effectiveness to implementing better business practices, this monthly column gives readers the tips they need to succeed. cnl expands Wet ‘n’ Wild brand in u.s. CNL Lifestyle Properties, Inc., Orlando, Fla., has rebranded its SplashTown waterpark in Houston as Wet ‘n’ Wild SplashTown. This is the second waterpark that CNL Lifestyle Properties has rebranded since acquiring the North American rights to the Wet ‘n’ Wild brand at the end of November. In December, the company reintroduced Soak City in southern California as Wet ‘n’ Wild Palm Springs. As part of the rebranding and a corresponding multimillion dollar investment, CNL Lifestyle Properties is expanding and redeveloping the Houston property this off-season. The new rides being added include “FlowRider,” a simulated surfing experience; “Big Kahuna,” a thrilling raft ride; and “Wet ‘n’ Wild Jr.,” a children’s area with eight waterslides. A new parking lot, landscaping, updated dining facilities and other amenities will also be included in the transformation. renderings of the rebranded Wet ‘n’ Wild SplashTown show new slides and a flowrider. Waterpark resorts honored by tripadvisor Travel site TripAdvisor recently released the results of its 2014 Travelors’ Choice Awards. A number of waterpark resorts were named on the list of Top 25 Hotels For Families – United States, including: Red Jacket Mountain View Resort, North Conway, N.H.; Rocking Horse Ranch Resort, Highland, N.Y.; Kalahari Resorts, Sandusky, Ohio; Timber Ridge Lodge & Waterpark, Lake Geneva, Wis.; Kalahari Resorts, Wisconsin Dells, Wis.; KeyLime Cove Indoor Waterpark Resort, Gurnee, Ill.; and Jay Peak Resort, Jay, Vt. “We’re excited to recognize the world’s best properties, based on the opinions of those who know them best—the millions of travelers around the globe who come to TripAdvisor to share their experiences,” said Barbara Messing, chief marketing officer for TripAdvisor. Travelers’ Choice award winners were determined based on the reviews and opinions of millions of TripAdvisor travelers around the globe. In total, 7,123 unique properties worldwide won awards in 2014. Italy featured the most unique hotel winners with 152, the U.K. had 145 properties recognized and the U.S. and France each featured 144 award winners. Movers, shakers & neWsMakers • JiM Basala to COO for Lake County Parks, Crown Point, Ind. • chris lanDGrave to Superintendent of business Development for Lake County Parks, Crown Point, Ind. • sasha Mateer to General Manager for Deep river Waterpark, Crown Point, Ind. • steve crocker, P.e. to Principal & Director of Sport Swimming for Water Technology, Inc., beaver Dam, Wis. 62 neWest Waterpark attractions • Four waterslides and a leisure river to the FunEast Hanover, N.J., to open Memorial Day weekend May 2015. Plex, Dawang Mountain resort (pictured top) and ben Geren Park (pictured right) are currently under development. Waterparks in the Works • Ben Geren Park, Fort Smith, Arkansas, a $10.9 million waterpark to feature a 5,000-square-feet wave pool, a 500-foot leisure and several waterslides that reach as high as 40 feet • DawanG Mountain resort DeeP Pit ice anD snow worlD, Changsha, China, an extensive development that will be built in an unused cement-mining quarry pit and lake and will feature an as-yet-unnamed, 270-suite five-star hotel, an indoor ski slope, a waterpark and an “Ice World” entertainment park. recently launched Waterparks • aDventure Bay FaMily water Park, Windsor, Ontario, Canada, a part of the $78-million Windsor International Aquatic and Training Centre; attractions include: a FlowRider, a wave pool, a Master Blaster waterslide, “Cannon Cove,” a map of adventure bay family Park shows the scope of a three-level dry Water the new waterpark. area featuring airpowered cannons that shoot foam balls in the air and “Tot Loch,” a children’s area with small slides and mini dumping bucket swings. industry Manufacturer featured in espn article on surfing American Wave Machines, Solana Beach, Calif., was recently featured in an ESPN X Games article posted on Xgames.espn.go.com. The article discussed how the surf industry is focusing on making artificial waves a priority in order to grow the sport and give it more exposure to new potential surfers. It also went inside AWM’s latest indoor surf simulator, Surf ’s Up, located in Nashua, N.H. To read the complete article, go to: http://xgames.espn. go.com/surfing/article/10157268/american-wavemachines-opens-wave-pool-new-hampshire. • World Waterpark Magazine february 2014 2014 PROFILE: spray parks For Complete Mailing addresses, Consult the WWa Buyers Guide | See waterparks.org for WWa’s online Buyers Guide | WWa Supplier Members appreciate your Support CoMpany inforMation WWa iA kells By pAtric i s Social Media Marketing is the fastest growing form of marketing today. And while there are numerous technologies that seem to change from day to day, there is no questioning the fact that businesses need to understand and embrace social media marketing if they want to stay in the game. This is especially true with amusement parks and waterparks, whose customers are driven by the excitement of attractions. Social media marketing a fantastic way to engage these consumers, and to empower them with a feeling of community and excitement that will drive them to visit your venue more frequently. NEWS DROPS WWa viding of pro 30 yeArs sts, re thAn ories to gue With Mo es its ed MeM lly tAk fun-fill ht. Wizz finA WAter in the spotlig plAce By annie marum & morgan ringwald How-To Columns These columns cover topics and technical issues with specific, succinct insight and direction on how to complete a specific project or solve a current problem. WWa WAt ! er Wizz produce reSultS acroSS Social Media platforMS WWa At the Movies g stArrin How-To: marketing WWa « the Beginning of A stAr pArk « Water Wizz of Cape Cod, Inc., was opened in 1982 with 4 serpentine slides and the newest thing on the market, 2 speed slides, the first water attractions in New England. Being a family-run business, growth was slower at Water Wizz than much of the rest of the country, mostly due to financial constraints. In 1984, bumper boats and an 18-hole mini-golf course were added. Seeing how successful Water Wizz was, they then developed another mini-golf/bumper boat complex in Narragansett, Rhode Island. The town was not amendable to waterslides; so, in 1991, they added a go-kart track and bumper boats for a family amusement park. The Kells’ daughter Melissa and husband Josh Burdick are park managers. In 1986, a double tube ride was added at Water Wizz of Cape Cod and the bumper boat pool was turned into a leisure river with a wave maker. Keeping up with the industry was challenging, but Ray and Patricia saw how much their guests loved all the rides and how much fun families were having. 1988 saw the building of a Charles Langford waterslide, which was used extensively in the 2010 movie “Grown Ups,” with Adam Sandler. In 1991, they added a wave pool. General Park Manager, daughter Rebecca, saw the families coming in with picnic baskets and coolers and staying the day and knew the park needed private space for families to gather. So, Rebecca came up with the idea of renting out cabanas for those families. Today, it’s best to make a reservation for one of the 70 cabanas at least a week in advance. In 2005, a WhiteWater West play structure was another addition, with son, Michael overseeing of the construction. Ray was looking more into retiring and letting his children take over the management of the business. Ray and Patricia hired their son-inlaw, Eric Brotemarkle, as Operations Manager. Ray and Patricia were fortunate to have a staff that had been with them since much of the beginning. Suzanne James and Annalise Samuels, two sisters, have been with the park every summer since they were 16 years old. Suzanne grew into the position of Assistant General Manager. Annalise became Food Manager after having worked in the food concessions areas. Jackie Pierce applied for an attendant position at the recommendation of Suzanne and Annalise and within two years became Assistant Operations Manager. Karl Sabourin worked as an attendant starting at 15 and never had another summer job; he is now Staff Supervisor. However, in spite of each of their titles, everyone truly covers each other’s back. If staff is ever short due to call-in’s, one department sends trained personnel from their department to cover for the department that is short. It is truly a team effort. Everyone multi-tasks and knows that they are part of the Water Wizz family. In-Depth Park Features Our features are content-rich articles that focus on in-park innovations and developments. We look for parks that have compelling stories to tell. editorial content WWa W hen Ray Kells sold his boat-building company, Kells Corporation, in 1979 he was looking for another business. What he found was a four-flume waterslide built into a manmade hill on Misquamicut Beach in Westerly, Rhode Island. Guest could ride the slides for $2.50 for 40 minutes. For $6.00 they could ride all day, going back and forth from the slides to the beach across the street. He loved the idea of working in the summer and doing something else in the winter. He also felt there was a need for a waterslide in nearby Cape Cod, a huge tourist spot. Waterparks as we know them now did not exist at this time. So, in 1980, he and his wife, Patricia, purchased just enough land to build his slides in East Wareham, Massachusetts. MAGAZINE WWa • Waterpark Owners & Operators • Resort & Hotel Owners & Managers • Developers & Prospective Developers • International Facilities • Municipality Managers & Administrators AquAtic RecReAtion compAny 952-345-6440 877-632-0503 Fax: 952-345-6444 [email protected] [email protected] 48 BomAR Soft plAygRoundS int’l. 352-742-9193 352-874-1835 Fax: 352-343-3872 [email protected] bomarsoftplaygrounds.com eleVen HungARiAnAmeRicAn ltd. HungARy Tel: +36 1 436 9113 Fax: +36 1 436 9114 [email protected] aqua-parks.com emeRAld fX llc / mAzuR noRtH AmeRicA llc 419-663-3279 Fax: 567-424-6701 [email protected] mazur-na.com empeX WAteRtoyS Coating types of eleMents Stainless steel, fiberglass, PVC Polyurethane, enamel In ground, above ground, custom structure PLC, manual, WDC Potable, recirculation/ filtration, reuse irrigation High density foam, soft urethane, brass sprayers Soft, flexible urethanes Custom soft & safe toddler sprayers (characters) Manual recirculation/ filtration Stainless steel, fiberglass Polyester, powder coatings In ground, above ground, custom structures PLC, manual Filtered recirculation or potable Complete line of waterplay features, structures, waterslides, pumping and filtration systems. Made in Jacksonville, FL, uSa. Polyurethane, polyester, chemical and uV resistant paints, acrylic urethane, ceramic varnish Interactive, in ground, above ground, custom structure and theme Manual, touch pad, timer, PLC, DSC, rFID control Potable, recirculation/ filtration, reuse irrigation Eleven Ltd. is a domestic market leader in the development, manufacturing, integration and installation of interactive water play equipment, displays, attractions and water slides. Our signature KInG product line (Kids Interactive Games) offers customized, colorful aquatic features that allow children to exercise their bodies just as much as their imaginations. Fiberglass, stainless steel Gel coat polyurethanes, chemical & uV resistant paints In-ground, above ground, interactive slides, custom design/ themes, soft play Manual, PLC, timer, touch control Potable, recirculation/ filtration Designer, manufacturer & fabricator of waterpark, splash & spray park ground water features. Work with many different industries including commercial & residential building, municipalities, pool contractors, architects & private developers. Fiberglass, PVC acrylic urethane, clear varnish In ground, above ground, custom structure PLC Potable, recirculation/ filtration, reuse irrigation Lifetime corrosion warranty, non ferrous components offering low electrical and heat conductivity. Empex Watertoys produces both sprayparks with no standing water and shallow pool beach-entry water playgrounds. Fiberglass Polyurethane, enamel, epoxy, gel coat above ground, custom structures, slides & sprays Sculpted fiber reinforced concrete, stainless steel and fiberglass aqua armor Multilevel, climbable structures, themed slide units and faux rock creation DSC Potable, recirculation/ filtration, reuse irrigation Funformations offers custom theming, design and installation for dry playgrounds and aquatic play equipment. Swimming pool/water spray/filtration system Leading skill in manufacturing mobile waterpark and theme park for soft play, colorful design and funny water slides are hot popular by kids. Potable, recirculation/ filtration PLayTIME specializes in delivering custom, innovative play areas to the waterpark marketplace. We offer a turnkey solution including the design, manufacture and installation of soft as well as hard sculptured water play areas and features. 35 f.A.S.t. coRpoRAtion 608-269-7110 Fax: 608-269-7514 [email protected] fastkorp.com 512-392-1155 fax 512-392-1154 [email protected] www.fountainpeople.com 17 life flooR 612-567-2813 Fax: 866-926-4681 [email protected] lifefloor.com miRAge AmuSement inc. +86-760-8878-3600 Fax: +86-760-8878-8891 [email protected] mirageamusement.com plAytime llc 303-662-0302 Fax: 303-662-0254 [email protected] playtimeco.com # Indicates ad Page number other CoMMents Specializes in versatile, interactive fun & safe spray features & systems for splash pads & pools. Stainless steel, fiberglass, PVC, high density foam, polyurethane, brass fittings, vinyl, tarpaulin, fiberglass-reinforced resin cAnAdA 905-649-5047 866-833-8580 Fax: 905-649-1757 [email protected] watertoys.com Controller operating systeM type design Material used com-pAc filtRAtion inc. 904-356-4003 Fax: 904-354-1624 [email protected] com-pac.net funfoRmAtionS WWa } 10,000 readers are: WWa Our Premier manufacturer of fiberglass themed water slides & sprays since 1983. Lightweight structures designed to withstand rigorous use for many years. Life Floor is a slip-resistant, soft tile designed for barefoot traffic in wet areas. Tiles are uV-stable and antimicrobial with the ability to withstand outdoor and indoor climates both above water and underwater. Life Floor is easy to customize in color and texture, making it perfect for waterpark and spray deck theming EvaTrax™, a non-toxic, uV-stable EVa copolymer above water, underwater, around and on attractions Durable PVC, vinyl, fabric, tarpaulin rubberized fabric Water playground, water rides & soft play Manual, air pressure meter Polyurethane, foam, stainless steel, fiberglass, PVC Polyurethanes, urethane enamel, chlorine resistant paint above ground, custom structure, interactive Manual cHinA Designers and manufacturers of custom slides, waterwalks and floatables. } News Drops This news-focused section provides a variety of updates and announcements on member facilities including new waterpark projects and attraction additions to existing parks, as well as career moves by members. Profiles This section provides product listings and contacts for the most used products in the industry. WWa Denotes WWa Supplier Member World Waterpark Magazine January 2014 59 “Some of the best products we use in our park have come from the profiles and articles found in ‘World Waterpark Magazine.’ It’s a must-read for any waterpark operator.” Chris Swartz Wild Wadi Waterpark { editorial CALENDAR { “ wo rld waterpark magazine” January features • Cartoon Network Amazone, Bangsaray, Thailand • Great Wolf Lodge New England, Fitchburg, Massachusetts, U.S.A. • Yogi Bear’s Jellystone Drench Deck, Emporia, Virginia, U.S.A. • Owensville Waterpark, Owensville, Missouri, U.S.A. Contact Patty Miller for the most current information: +1-913-381-6734 | [email protected] Scheduled features and bonus distribution are subject to change. PROFILES Bonus distribution • Spray Parks • Inner tubes/Rafts February • Grand Lodge Waterpark Resort, Rothschild, Wisconsin, U.S.A. • Center Parcs Woburn Forest, Millbrook, Bedford, United Kingdom • Wild Water West Waterpark, Sioux Falls, South Dakota, U.S.A. • Vana Nava Water Jungle, Hua Hin, Thailand • Admissions • Coatings • Lockers • AOAP Annual Aquatic Conference, San Diego, California, U.S.A. • CPRS Conference & Expo, Sacramento, California, U.S.A. March • Lotte World, Seoul, Korea • Parque Warner Madrid, Madrid, Spain • Aquamagica Water Park, Mumbai, India • City of Summit Family Aquatic Center, Summit, New Jersey, U.S.A. • Lifeguard Uniforms • ARDA World Annual Convention & Expo, Orlando, Florida, U.S.A. • WWA Middle East Symposium held in conjunction with DEAL, Dubai, UAE April • Camelback Lodge & Aquatopia Indoor Waterpark, The Poconos, Pennsylvania, U.S.A. • Nantong Adventure Kingdom Waterpark World, Nantong, China • Jewel Runaway Bay Waterpark, Runaway Bay, Jamaica • Land of Make Believe, Hope, New Jersey, U.S.A. • Filtration • Insurance 2015-2016 Buyers Guide No other guide reaches more waterpark decision-makers around the world. Guaranteed ad placement in your product category! Advertisers receive a website link on WWA’s Online Buyers Guide as an added value! • Industry trade shows and all new member welcome kits May • Pirates of the Cactus Waterpark, Bodrum, Turkey • Splashworld, Le Tignet, France • Waldameer Park & Water World, Erie, Pennsylvania, U.S.A. • Surf Lagoon Water Park, Pooler, Georgia, U.S.A. • Lynnwood Recreation Center, Lynnwood, Washington, U.S.A. • Flags & Banners • IAAPA Asian Attractions Expo, Hong Kong • Istralandia Waterpark, Istra, Croatia • Al Montazah Water Park, Sharjah, UAE • Kalahari Resort, The Poconos, Pennsylvania, U.S.A. • Shore Club Volente Beach, Volente, Texas, U.S.A. • Aguamania, Maracaibo, Venezuela • River Rides • YMCA of the Top End, Darwin, NT, Australia • Aquaworld at Travelodge Hotel & Conference Centre, Regina, SK, Canada • Surf ‘n Fun Waterpark, San German, Puerto Rico • Del Mar Family Aquatic Center, Aurora, Colorado, U.S.A. • Wet World Waterpark, Shah Alam, Malaysia • Go-karts • Mini Golf June July/August Preconvention Issue • Water City Waterpark, Anopolis, Crete • Holiday Springs Water Park, Texarkana, Texas, U.S.A. • Huron Clinton Metroparks, Detroit, Michigan, U.S.A. • Parque Plaza Sesamo, Monterrey Nuevo Leon, Mexico • Tianmu Lake Water World, Jiangsu Province, China • EAS Euro Attractions Show, Liseberg, Sweden 2015-2016 Development & Expansion Guide This detailed, information-rich reference guide details the steps for a successful waterpark development project. Special emphasis is placed on the unique needs of resorts and hotel development, along with traditional outdoor waterparks. • Industry trade show and all new member welcome kits • Distributed to all attendees of the WWA University: Design, Development & Expansion Workshop at the WWA show, Oct. 20-23, 2015 in Palm Springs, California, U.S.A. • PlopsaAqua Indoor Waterpark, De Panne, Belgium • Tom Muehlenbeck Center, Plano, Texas, U.S.A. • Bensonville Water Park, Bensonville, Illinois, U.S.A. • The Villages Resort, a Silverleaf Resorts, Flint, Texas, U.S.A. • Go! Wet Waterpark, Jawa Barat, Indonesia • Xocomil, Retalhuleu, Guatemala • Ski Bromont, Bromont, QC, Canada • Distributed to all attendees of the WWA Show, Oct. 20-23 in Palm Springs, California, U.S.A. • IAAPA Attractions Expo September October/ November Special Convention Issue December • Altoona Aquatics Park, Altoona, Iowa, U.S.A. • Boardwalk Adventures Waterpark, Ocean City, New Jersey, U.S.A. • Aphrodite Waterpark, Paphos, Cyprus • Waterslide Flumes { 4 Color 1x 2x 4x 6x 10x Full Page Size $2365 $2270 $2230 $2160 $2100 1/2 Page $1610 $1550 $1510 $1475 $1425 1/3 Page $1220 $1180 $1130 $1115 $1095 1/4 Page $1000 $970 $950 $935 $915 1/6 Page $795 $770 $755 $740 $725 2015 PRINT ADVERTISING RATES Black & White Size { MAGAZINE 1x 2x 4x 6x 10x Full Page $1730 $1660 $1590 $1530 $1465 1/2 Page $1080 $1020 $980 $945 $900 1/3 Page $785 $750 $725 $705 $670 Digital Specifications 1/4 Page $595 $565 $545 $530 $510 1/6 Page $475 $450 $435 $420 $405 WWA requests that advertising materials be sent in digital format as a high resolution (press optimized) PDF. All fonts and images must be embedded in the file. All images must be converted to CMYK. RGB images are not acceptable. If creating a PDF from an Adobe Illustrator file, please convert all type to outlines prior to shipment. Ads accepted in electronic format by e-mail, ftp or CD. Finish trim size of publication is 8.5” by 10.875.” Bleeds require 1/8-inch additional over final trim size on all four sides. Advertisements are accepted upon the representation that the advertiser and its agency have the right to publish the contents thereof. In consideration of such publication, advertiser and its agency agree to indemnify and hold the publisher harmless against any expense or loss by reason of any claims arising out of publication. The publisher’s liability for any error will not exceed the cost of the space occupied by the error. The publisher shall not be liable for any costs or damages if for any reason it fails to publish an advertisement. Special Positions Size 1x 2x 4x 6x 10x 2-Page Spread $3495 $3330 $3245 $3130 $2915 Covers 2 and 3 $2775 $2690 $2640 $2550 $2455 Cover 4 $3060 $2950 $2880 $2800 $2700 MECHANICAL DATA Final Trim Size: 8.5” x 10.875” Please keep all live material (important text/photos/artwork) .5” from the trim on all sides. On two-page spreads, leave 1” gutter for all live material. 1/3 page square: 4.625” x 4.625” gu ide 2014 2015 1/2 page horizontal: 8” x 4.75” 1/4 page: 3.875” x 4.75” tion ater Innova Another WhiteW ™ on ™ tor + Pyth Constric Indonesia s.com bom Bali, at Water hrillingFusion Now Open d at www.T Get Inspire ation 1/2 page island: 4.875” x 7.625” 1/3 page vertical: 2.375” x 9.75” a s s o c i a t i o n park associ 1/2 page vertical: 3.875” x 9.75” k Water live area: 7.5” x 9.75” W a t e r p a r k WorlD live area: 7.5” x 9.875” W o r l D Wate rp ar DEVELOP M & ExPaNsEiONT N ion GuiDe live area: 16” x 9.875” minus 1” gutter in the center & expans Full page no bleed: 8” x 9.75” pment Full page including bleed: 8.75” x 11.125” ns Sensatio Develo 2-page spread including bleed: 17.25” x 11.125” of Thrilling 015 A Fusion 2014-2 AD SIZES (width x depth): 1/6 page vertical: 2.375” x 4.75” “’World Waterpark Magazine’ is the best way to stay informed of the important issues in our industry. It helps everyone on your staff from the line level all the way up to the top management positions.” Lee Hovis Nocatee Water Park/ Tolomato Community Development District { } a bo ut WWA Online Connect offers you even more great ways to reach out to waterpark owners, operators, developers & administrators. Gain additional exposure for your brand and your services and products through these digital mediums. wwa online connect Your ad her Digital Magazine options: Digital Magazine Logo & Ad Package e may 2014 at Lost Island Waterpark In Waterloo, Iowa, U.S.a. A Bit Of Mayan Flavor at OCT Group’s Wuhan maya Beach Good Day, Sunshine! Carnival Sunshine’s unprecedented makeover includes waterpark expansion Experience Unlimited Fun At Valle Dorado Guatemala’s Valle Dorado Hotel & Waterpark Your ad her e W AT E R PA R K W I S D O M WWA NEWS WWa HQ Hotels offer aMazing early Bird pricing! The WWA Show may be months away, but it’s never too early to take advantage of a great deal! You can now book a room for as low as $45 for the Vegas show! This year’s show, scheduled for Oct.2730, 2014, will be located in the heart of the Strip at the Paris Las Vegas in Las Vegas, Nevada, U.S.A. We also have a room block at Bally’s Las Vegas, which is connected to the Paris. Both room blocks are now open and we encourage everyone to lock down the following special early bird rates: • Paris Las Vegas: $139 Per night • BaLLy’s: $75 weekday / $129 weekend for newLy renoVated JuBiLee tower (newLy renoVated) or $45 weekday / $99 weekend for a cLassic room in the north tower. Don’t wait too long though—with rates so low and room supplies limited, we anticipate the special ending before the mid-August deadline. Regular room rates are $185 for Paris Las Vegas and $155 for Bally’s. oHHH, la, la! The WWa Show will be centrally located on the Vegas strip with every kind of restaurant and entertainment venue just steps away. Paris Las Vegas brings you the comfort, grandeur, and amenities of a world-class resort while providing every convenience you might need when you’re away from the office. Its 2,916 sumptuous guest rooms and suites feature luxuries like custom European furniture and extravagant marble baths. Every room is an oasis of tranquility. The Paris Las Vegas is home to some fabulous entertainment and nightlife options, including the Soleil Pool, Chateau Nightclub & Gardens, go digital! suBscriBe to tHe digital edition of “World Waterpark Magazine” and enjoy reading each issue on your computer, tablet or smart phone. The digital edition contains all your favorite content from the print magazine, and includes special additions like 10 pages of WWA show photos in the December edition. Subscribe online at http://wwa.informz.net/wwa/profile.asp. All employees of current member parks are eligible to subscribe. Once you’ve completed the form, you will begin to receive monthly email notifications when a new edition is posted. Along with current issues, the digital edition includes archives of issues from January 2011 to now. 6 World Waterpark Magazine february 2014 it’s Vegas, BaBy! las Vegas continues to build upon its reputation as a vibrant showcase for the extraordinary. This is the city that attracts more than 38.9 million visitors a year by offering the grandest hotels, the biggest stars in entertainment, the highest caliber of award-winning chefs and master sommeliers, and, of course, the brightest lights. There are many reasons why Las Vegas commands the title as “The entertainment Capital of the World.” Some of the world’s most exciting and versatile entertainers have performed here including Celine Dion, elton John, Jerry Seinfeld, Jay Leno, Garth brooks and so many more. also, hot selling tickets include broadway hits such as “Jersey boys” and “Tony & Tina’s Wedding.” Other entertainment options include a-list headliners like brad Garrett, ray romano and Kevin James who regularly bring their shows to Las Vegas showrooms and arenas; as well as several resident Cirque du Soleil productions, comedy clubs, classic Las Vegas showgirl revues and more. the Eiffel Tower Experience, Le Bar Du Sport and so much more. The symposium, trade show & registration will take place at the Paris Las Vegas Conference Center which is just steps away from the main elevator banks for hotel rooms. WWA will provide complimentary transportation to the WWA Golf Tournament and networking events located outside of the headquarters hotels. And, don’t forget that you receive a $100 discount on your registration package by staying at either HQ hotel! Book your room online at https:// www.wwashow.org/lodging/. • Waterfronts™ by ADG enhance guest appeal with designs built to complement your property. From large indoor and outdoor waterparks settings to unique resort escapes, keep your patrons onproperty longer with Waterfronts™ by ADG. o go Not Lost But Found l Your The Official Magazine of the World Waterpark Association he re This package includes your company logo with a direct link to your site on the launch page and in the toolbar, as well as a full page ad next to the front and back cover! This option, available on a monthly basis for $1,000 (with print ad), $2,000 (without print ad). Logo Specs: Please send GIF files at 70 dpi. Final file size must be less than 130 KBS. Launch logo: 480 x 480 pixels (maximum) Corner logo: 128 x 42 pixels (maximum) Ads: 8” x 9.75” Pop Up Ads Give your ad a little something extra by having it in the digital edition. Available in a 1/3 page vertical option, your ad will “float” into and sit next to a page of your choice. This option is available on a per issue basis for $300 (with print ad), $500 (without print ad). Specs: 2.375” x 9.75” WWA BOOTH No 501 IAAPA BOOT H No 2854 Capacity. Retail. Photo. Cabanas. Food & Beverage. Entertainment Value.#WaterRevenue to see how it all comes together. Don’t let your profits slide. Visit us at aquaticgroup.com or call 800-458-WAVE G Wate o to rpark s.org/ curre n & clic t_issue.asp k on Maga “Digital z review ine” to the la issue! test Pop-Up Videos Want to call attention to your latest ride innovation? Highlight it with a YouTube video link placed directly in your existing print ad. You provide the video link and we’ll do the rest for you! This option is available on a per issue basis for $95. Specs: Must provide URL to video posted on YouTube. E-Newsletter options: Middle company. And while he may not always agree with company policies, he can implement them decisively and positively. • The ideal manager is a door opener. She’s constantly looking for ways to help her employees develop their skills and careers. She doesn’t hesitate to offer valuable information, training and suggestions for growth. • The ideal manager is even-Tempered. • The ideal manager is posiTive. Being a team builder is one quality of an ideal manager. True, the ideal manager must grapple with problems every single day. But he rarely gripes or complains. Instead, he looks at problems as opportunities, and presses ever onward for innovative solutions. People are always # 1 in her book. She never lets a day go by without complimenting an employee on a job well done. And she’s always looking for new ways to recognize the efforts and achievements of her people. • The ideal manager delegaTes auThoriTy. He’s not afraid to let others make decisions—and let others shine when decisions turn out well. And the ideal manager is not afraid to delegate responsibility along with authority, as well. He shows confidence in his people, who are free to pursue the tasks at hand in their own ways. • The ideal manager is an advocaTe. She understands the legitimate needs of her people—and constantly looks for ways to meet those needs within the limits of the facility’s resources. And when her people are in trouble, she stands behind them with encouragement and guidance. • The ideal manager undersTands The value of money. The ideal manager is nei- ther spendthrift nor frugal. Rather, he constantly looks for ways to get the biggest bang for the buck. He’s the kind of manager who looks for ways to achieve dramatic results with minimal outlays of money. • The ideal manager focuses on resulTs. The ideal manager knows that it’s easy to become enamored with the internal workings of her department. But she avoids becoming tangled up in details and keeps her eye squarely on the results. She knows that she’s paid not for what she can do, but for what she can accomplish. 24 While his feelings sometimes show, he’s not given to extremes of temper. People around the ideal manager come to depend on his calm and deliberative approach to problems and opportunities. The ideal manager may not always like risk, but she knows that it’s necessary if company growth is to take place. So she’s willing to take bold steps on occasion—and she’s willing to accept responsibility for the outcome of her decisions. The ideal manager shares praise. When things go well, the ideal manager is quick to share the praise. And when things go wrong, he’s willing to accept the blame without passing the buck. • The ideal manager is courageous. • The ideal manager affirms oThers. The ideal manager seeks to be a leader in the finest sense of the word. 375 x 107 pixels e r h e re Y b an n 180 x 240 pixels 475 x 88 pixels ou r b an n e • The ideal manager is proud of his park. He’s a true goodwill ambassador for his • • The ideal manager looks Toward The fuTure. He gears himself and his department toward long-term results—three, five, even ten years out. He shares in the company’s vision. And he never regrets failures; rather, he uses them as lessons in his long-term quest toward excellence. • The ideal manager is a Team builder. Like a coach, the ideal manager is able to foster group loyalty and mold her people into an authentic, spirit-filled team. • The ideal manager is a person of inTegriTy. He’s recognized as a person of great honesty and character. When he promises to do something, those around him—employees, superiors, peers—know it will be done. • The ideal manager sTrives Toward leadership. The ideal manager seeks to be a leader in the finest sense of the word. She realizes that, alone, she can do nothing and she truly appreciates the gifts and talents of the people around him. She’s able to marshal her skills, temperament and experience to motivate—and even inspire—those people. • World Waterpark Magazine july/august 2014 ner her e Your banner h Y bottom top-notch Managers are a rare breed. In fact, the search for the ideal manager is often like traveling a long road, paved with rocky mediocrity. But the road may also be marked by signposts and clues, all pointing in the direction of superb, but quiet, managerial talent. Great managers usually exhibit certain skills and attributes. So if you’re looking for the ideal manager, look first for these signs: “’World Waterpark Magazine’ offers an incredible amount of information in each and every issue. Whether it is the park features, how-to columns, product profiles or specific topic features, there is always valuable information to share with your staff. The magazine is one of the best tools to use to improve your business.” Steve Miklosi Breakers Water Park 515 x 95 pixels ou r side in search of the ideal Manager Your ba n Reserve one of four spots for a web banner in our e-newsletter. You’re guaranteed exposure in all e-newsletters sent out to 4,000 key contacts directly to their inbox. This option is available on a monthly basis. Specs: Please send GIF file at 70 dpi. Final file size must be less than 90 KBS. Top banner size: 515 x 95 pixels, $975 Middle banner size: 375 x 107 pixels, $645 Sidebar banner size: 180 x 240 pixels, $645 Bottom banner size: 475 x 88 pixels, $645 TOP Your link her BUSINESS PROGRESS e r h e re e re Review show details ! Convention Preview Page 12 ber 2014 l Magazine Ass terpark rld Wa the Wo Slid Into Crysing tal ociation g verin Uncoden Gems id H cial The Offi ine of Magaz Fun In The Crown reef From Tin Waterworl d resort in Summer & Winter! resort & Waterp ark launche s its new waterpa Shed To Multirk Hanmer springs thermal pools Million Dollar Waterpark & spas in New Zealand The Bay bay City state recreation Area Spray By michigan’s West Riders! Slide dom Wild Howdy,s’ Splash King ucky r in Kent To Texa ‘Em Oveatic Center Aqu Bowling Indonesia ell Sims ation assar, At Russ Celebr nture in Mak tural A Cul erpark Adve Wat Waterpark Association Clear Wat ers At Crystal Island Padre rbahn Schlitte Bugis of the World turkey “’World Waterpark Magazine’ is my go-to resource when I look for examples of innovation or inspiration for my staff.” Website options: Waterparks.org Web Button Averaging more than 5,500 unique visitors and 19,200 pageviews per month, this industry-focused website is a go-to spot for water leisure owners, operators and developers. Ensure your product is noticed by thousands of visitors with a web button on the homepage. Only one button spot is available on a monthly basis for $1,200. Specs: Please send GIF file at 70 dpi and provide URL for banner link. 162 x 115 Size: 162 x 115 pixels pixels Nicole Van Winkle RivCo Parks / The Cove Waterpark You r butt on h e re Waterparks.com Web Button nh e re to N ISSU E septem The Officia but VEN TIO 2014 Your PRE CON june Get ed naliz perso vice ser r you eve when ed it! ne Averaging 22,800 unique visitors and 165,400 pageviews per month, this consumer-focused website gives you the option to promote your product to Moms and kids. Visitors spend an average of 3 minutes browsing the site to find waterparks in their area. Only one button spot is available on a monthly basis for $1,200. Specs: Please send GIF file at 70 dpi and provide URL for banner link. 191 x 149 Size: 191 x 149 pixels pixels “The WWA is a great association to be a part of! Call me anytime and together we can figure out what options work best for you and your budget.” Patty Miller E-Mail: [email protected] Phone: +1-913-381-6734 Fax: +1-913-381-6722 Contact:
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