Media Kit - World Waterpark Association

{
}
2016
Media &
Marketing
P L AN N E R
JuNe 2015
CON
VEN
T
ISSU
ION
E
octob
vem
er/no
ber
The Offic
ial Magazine
2015
Dollywoo
d’s
Splash Cou
ry
Turns 15nt
!
Pigeon For
ge,
ion
sociat
rk As
terpa
rld Wa
the Wo
ul
nderf
A Wo RLD!
t
a
h
O
W
HW ce
of
gazine
cial Ma
The Offi
of the Wor
ld Waterpar
k Associatio
n
Tenn., u.S
.A.
S
SPLA
Fran
ence,
In Prov
Evolution
At Illinois’ Of A Waterpark
Bensenville
Water Park
A Wonderfu
l World
Henderson, Of Aquatics
Nevada offers
a great mix
With Trop
of aquatic
venues
Lake Water ical Style!
World
The City of
Splashing
At Tianmu
in Jiangsu Provin
ce, China
ina
ference
& con
reg
centre
aked! dge Hotel
slides!
velo
tally So
Water
at tra
ng To
Getti Waterpark!
ants &
dies
Eleph Safari Splash
case stu
Soaked
s
akes,
erpark
es, Sn Zoo add
five wat
Giraff Fort Worth
Part IIratios using
n
Time,
texas’
At A er consumptio
op
One Dr g wat
Unders
tandin
MAGAZINE
The ONLY mONThLY magaziNe
devOTed TO waTerparks & resOrTs
& wwa ONLiNe CONNeCT
A fast, convenient way to reach qualified buyers
in the water leisure industry
{
Why
advertise
“Some of the best
products we use in our
park have come from the
profiles and articles found
in ‘World Waterpark
Magazine.’ It’s a mustread for any waterpark
operator.”
Chris swarTz
wiLd wadi waTerpark
?}
“World Waterpark Magazine” and WWA Online Connect offer you the inside track
to water leisure buyers and decision makers. More waterpark professionals read our
publications than any others. That is because our publications offer news, best practices,
park case studies and more—all contributed by members and other trusted industry
sources. When you advertise with the WWA, you have the potential to reach an audience
comprised of waterpark owners, operators, developers & administrators
who represent 10,000+ readers on the forefront of the water leisure industry, many
of whom make the purchasing decisions for their departments in their facilities. And
when our members need solutions, they turn to the only monthly magazine devoted
completely to waterparks and resorts.
july/au
gust 2015
ARY
jANU
Get
lized
persona e
servic ou
er y
whenev it!
need
2015
of
gazine
cial Ma
The Offi
terpark
rld Wa
the Wo
tion
Associa
azone
k Am
etwor
on N
Carto
Flight
Takes
In Bang
saray,
Parrot Islan
in Fort smitd Waterpark
h, arkansas
u.s.a.
,
d
Thailan
A ‘50s Classic
Del Mar Family
Resort/Indoor 20%
Other 3%
Parr
ot Has
Splash La
nded!
The
WAtERPARk sEGMENts
FoR MEMbER FACILItIEs:
Gets Moder
aquatic Center n Upgrades
in aurora,
Colorado
The Aqua
Fun!
Parque de
la Costa adds
a waterpark
of Adven
to its attracti
ons mix
Kettering, ture Reef
Ohio’s waterpa
rk renovat
ion
Aquafan Brings
Developer 15%
argentina’s
The Story
the City of
Public
Sector
20%
i nnovation awaits !
re v i e w c o n v e n t i o n p re v i e w
pag e 10
shTown
d Spla
t’n’Wil
At We
So New
s All Year
Big & U.S.A.
Response
It’s Soston, Texas,
Drive
s That
In Hou
keting
ctions
: Mar al Media Post d Brand
ue attra
Soci
How-To
ove ens with uniq
Effective
A Bel
Make
e On England reop
Tak
sh
e New
A Fre
Wol
Great
f Lodg
advertisers
receive exposure
in both the
print and digital
versions
of “World
Waterpark
Magazine.”
Outdoor 42%
our services
include designing
an ad for you at
no additional
charge.
WE MAkE MARkEtING EAsy!
“I’ll help you launch a new product and
answer your questions about this great
industry.”
Patty Miller
E-MAIL: [email protected]
PhoNE: +1-913-381-6734
FAx: +1-913-381-6722
CoNtACt:
30
W
ant to swim with Scooby Doo? Or catch some
rays with Betty Rubble and Wilma Flintstone?
Well, guests of Warner Beach Park can do that
and much more when they visit Parque Warner
Madrid’s latest addition.
Opened in April 2002, Parque Warner Madrid is one of the
most complete and modern amusement parks in Europe—thanks
in part to its amazing services, which make a guest’s visit pleasant
and easy, and the park’s solid location in San Martin de la Vega,
only 28 kilometers (approx. 17 miles) from Madrid.
The park has been managed by Parques Reunidos since 2007.
Parques Reunidos is the second largest leisure park operator in Europe.
Adding a splash to the mix
One thing that sets Parque Warner apart from other parks is it
represents Hollywood´s atmosphere and glamour. As its core appeal, the park features six amazing thematic areas that are visited
by over a million people every season.
New last season, Parque Warner Madrid added its sixth themed
area in 2014 at a budget of 8.5 million Euros (approx. $9.6 million). The park unveiled Warner Beach Park, its new unique
aquatic park in Spain—a place where visitors can chill out, enjoy
and rest surrounded with their favorite Warner Bros. character,
including “Looney Tunes,” “the Flintstones,” “Scooby Doo” and
“Hanna Barbera” cartoons.
WORLD WATERPARK MAGAZINE MARCH 2015
WORLD WATERPARK MAGAZINE MARCH 2015
31
More Time,
More Money
Optimizing visitor spending
at your waterpark can highly
impact your bottom line.
By William L. Haralson
More often than not, when a waterpark owner or manager is asked
how their park performed over the past season, their answer will be
couched in term of attendance. “We had a good year” usually means
attendance was equal to or better than last year. Seldom does the conversation extend to other metrics. In fact, attendance is not the only
metric that could be employed to judge a waterpark’s performance.
Others might include net income after capital expenses, net operating income, operating margins and so forth. However, one of the
least discussed and understood metrics in the waterpark industry is
visitor spending, more commonly referred to as per capita spending.
Just how important is an understanding of per capita spending?
Consider this simple equation: Revenue is the product of attendance times per capita spending. Further, a change in one of these
factors is just as significant as a change in the other. For example,
a five percent increase in per capita spending at a waterpark is just
as important as the same increase in attendance: the increase in
revenue is the same in either instance.
Effecting a desired increase in revenue can often be more readily realized by increasing per capita spending than by attempting
to increase attendance. Increasing revenue through increasing attendance involves a number of factors that are not always under
management’s control. These factors include weather, competition,
the economy and occurrences and events that may be detrimental
to waterpark attendance. (I.e. a drowning, criminal activities, mechanical failures affecting the park, etc.) Per capita spending, on the
other hand, is more predictable. This is not to say that problems will
not arise; however, they are generally more manageable. The more
challenging issue is in knowing how to manage spending.
Price & value relationships
It is axiomatic that a relationship exists between the level of visitor
spending that an attraction engenders and the entertainment value
that that attraction has to offer. Of course, the term value in any context is an abstraction and difficult to quantify. Fortunately, however, a
surrogate for value in the attractions industry is length of stay. In this
44
regard, length of stay serves as a veil over entertainment value. In other words, there is a correlation between length of stay and entertainment value: the longer the length of stay a park engenders, the greater
that park’s entertainment value and the greater the perceived value
to patrons who respond by spending more money at the attraction.
As a park owner, you need to be able to determine the average
length of stay at your park. One simple way to learn about your park
would be to put an attendant at your park’s entrance to pass out
cards with the current time on them. When the cards are returned
at the end of each attendee’s visit, simply note the time of exit, which
would, then, give the time spent in the park. This method would
provide a sample of the attendees visiting your park.
A better, more permanent way of determining length of stay
would involve using turnstiles to record time of entry and exit of
virtually all of the attendees visiting the park on a given day. If
monitored manually, meter readings would need to be taken at
specified intervals and the data plotted.
WORLD WATERPARK MAGAZINE JULY/AUGUST 2015
WORLD WATERPARK MAGAZINE JULY/AUGUST 2015
NEWS DROPS
SAHARA SAM’S OASIS JOINS
APEX PARKS GROUP
"QFY1BSLT(SPVQSFDFOUMZBOOPVODFEUIFBDRVJTJUJPOPG4BIBSB4BNT0BTJT*OEPPSBOE0VUEPPS 8BUFS 1BSL 8FTU #FSMJO /+ 4BIBSB 4BNT
0BTJT JT ZFBSSPVOE GBNJMZ FOUFSUBJONFOU WFOVF
XJUI B XJEF SBOHF PG XBUFSQBSL GFBUVSFT BSDBEF
HBNFTBOEEJOJOHPQUJPOTćFTRęJOEPPS
DPNQMFYCPBTUTUVCFCPEZBOESBęTMJEFTUIFSFHJPOTPOMZJOEPPSTVSĕOHTJNVMBUPSBSFUSBDUBCMF
SPPGBOEPUIFSXBUFSQBSLBUUSBDUJPOTćFQBSLJT
Dozens of new
rides are being
NJMFTGSPN1IJMBEFMQIJBBOEMFTTUIBONJMFT
unveiled as
GSPN/FX:PSLBOEXJMMHJWF"QFY1BSLT(SPVQB
waterparks ready
GPPUIPMEJOUIF/PSUIFBTU6OJUFE4UBUFT
for the start of the
i"EEJOH4BIBSB4BNT0BTJTCSJOHTBEJČFSFOUJsummer season
BUFEFOUFSUBJONFOUDPODFQUBOFXNBSLFUBOEB
in the Northern
Hemisphere.
QSPWFONBOBHFNFOUUFBNUPUIF"QFYQPSUGPMJPw
TUBUFE"M8FCFS$&0PG"QFY1BSLT(SPVQi"T
NEWEST WATERPARK
UIF POMZ GSFFTUBOEJOH ZFBSSPVOE JOEPPSPVUATTRACTIONS
EPPSXBUFSQBSLJOUIF6OJUFE4UBUFT4BIBSB4BNT
t i)PVMB )PPQw UP AquApArc -F #PVWFSFU 0BTJT JT USVMZ B POFPGBLJOE HVFTU FYQFSJFODF
4XJU[FSMBOE B GVTJPO XBUFSTMJEF CZ 8IJUF8B- *MZB(JSMZB$&0PG4BIBSB4BNTBOEIJTUBMFOUFE
UFS 8FTU
UIBU BMMPXT GBNJMJFT UP SJEF UPHFUIFS t UFBNIBWFBXFMMEFTFSWFESFQVUBUJPOGPSJOOPWBi1JSBUFT 1MVOHFw UP cAstAwAy cove wAter- UJPO BOE FYDFMMFODF JO UIF FOUFSUBJONFOU JOEVTpArk8JDIJUB'BMMT5FYBTBEFHSFFMPPQJOH USZ BOE XF BSF FYDJUFE UIFZ XJMM CF KPJOJOH UIF
XBUFSTMJEFUIBUGFBUVSFTBESPQMBVODIti8BJNFB "QFYGBNJMZw
8IJSMwUP wet ‘n’ wild HAwAii,BQPMFJ)BXBJJ B UXPQFSTPO JOOFS UVCF TMJEF UIBU QSPQFMT RECENTLY LAUNCHED
SJEFST JOUP B GPPU CPXM t i#VDDBOFBS #FBDIw WATERPARKS
UP six FlAgs greAt escApe And splAsH- t AquAFAn wAterpArk At pArque de lA
wAter kingdom 2VFFOTCVSZ /: B QJSBUF costA #VFOFT "JSFT "SHFOUJOB B NJMMJPO
UIFNFEXBUFSQMBZTUSVDUVSFUIBUGFBUVSFTJOUFSBD- BDSFXBUFSQBSLBEEJUJPOUIBUJODMVEFTBWBSJFUZ
UJWFTQSBZKFUTXBUFSTMJEFTBOEDMJNCJOHBSFBT
PGBUUSBDUJPOTB7*1BSFBBWJEFPHBNFDFOUFSTJY
DPODFTTJPO BSFBT B XBWF QPPM BOE NPTU JNQPSUBOUMZTJYXBTravelChannel.com Names The Top
UFSTMJEFT BOE B
DIJMESFOT XBUFS
Amusement & Waterparks for 2015
QM BZ TU S VD UVSF
TRAVELCHANNEL.COM recently named the top 10 “Travel’s Best:
CZ 1PMJO 8BAmusement and Water Parks” for 2015, featuring new roller coasters and
UFSQBSLT
t tHe
waterslides that are sure to give thrill-seekers a case of sweaty palms.
Funplex &BTU
TravelChannel.com enlisted a panel of experts to help determine the 10
)BOPWFS /+ B
best amusement and waterparks for 2015, including: Robb Alvey (theme park
TRVBSF
GPPU XBUFSQBSL
expert and founder, ThemeParkReview.com), Erin Gifford (family travel expert
BEEJUJPO UIBU JOand founder, Kidventurous.com), Bert Kreischer (host, “Trip Flip”), Arthur
DMVEFTUXPGPPU
Levine (theme park expert, About.com) and Lissa Poirot (editor-in-chief,
TQFFETMJEFTEPVFamilyVacationCritic.com).
CMF UIF BNPVOU
Waterparks that made the list include:
DVSSFOUMZ
BUXJTU- New waterpark additions are
uatica r ando a
JOH MFJTVSF SJWFS now open at Aquafan (pictured
c itter a n ew raun e s e as
BOEPOFPGBLJOE top) and The Funplex (pictured
XBUFSGBMM QPPM CZ bottom).
i
ags
ite ater t anta a
8IJUF8BUFS 8FTU
BEEJUJPOBM BNFOJUJFT XJMM JOp as in a ari ater ark at o ida
or d
DMVEF FYQBOTJWF DIBOHJOH SPPNT OFX SFTUSPPN
anta aus nd
GBDJMJUJFTBOEBGPPETFSWJDFBSFBt
et n
i d awaii apo ei awaii
58
“There is a correlation between
length of stay and entertainment value.”
45
IN-DEPth boNus
ARtICLEs
We look for stories
that focus on the latest
industry developments,
innovations and
technological
advancements. These
articles provide direction
and motivation to
operators at all levels of
management.
NEWs DRoPs
This news-focused section provides a variety
of updates and announcements on member
facilities including new waterpark projects and
attraction additions to existing parks, as well as
career moves by members.
CHOOSING THE RIGHT MANUAL WATER
QUALITY TESTING METHOD AT YOUR PARK
BY LEE HOVIS
titrimetriC kits
Titrimetric kits are primarily used to test disinfection, total alkalinity and calcium hardness.
These kits are more accurate than test blocks
but replacement test chemicals are not as readily available. Titration tests are less subjective
than those that compare colors through a viewer.
These kits use color change as a determination
factor, and depending on the test and sample size,
use a number factor to get the results.
test strips
While the science of maintaining
water quality has advanced
greatly, the manual test methods
still have a role to play in
operations.
THERE ONCE WAS A DAY when chemical adjustments were only made after manual
test were recorded. With chemical automation
systems now the norm instead of a luxury item,
some would believe that manual test kits are not
nearly as important as they once were. After all,
controllers check and maintain pool chemicals,
download reports, alert us when something is
wrong and some can even backwash for us when
the filters need cleaning. Many of these controllers will even send staff text messages or calls
when something is not operating the way it is
setup to operate. While we do depend on our automated controllers more and more, we should
not and cannot forget the importance of manual
pool checks.
There are several reasons why manual pool
checks still matter to your facility, including calibrating the controllers, meeting the local code
requirements and checking water balance chemistry that cannot be checked with normal automation systems.
Choosing the right kit for your facility can depend on your need, your code requirements or
even your personal preference. Different methods
have different pros and cons. Here, we will look at
these different methods in more detail.
Choosing the
right kit for
your facility
can depend
on your need,
your code
requirements
or even your
personal
preference.
22
ColormetriC testing
Colorimetric testing (probably the most commonly used) relies on reagents in water samples
to allow the operator to compare colors from a
test block. Some use tablets while others use
droppers. Because these kits are more widely
used, replacement reagents are easily found. The
longevity of these kits can vary but most should
be replaced after one season. The reagents themselves should be stored in cool areas out of sunlight. Failure to properly store and protect these
kits will result in false test readings.
Test strips are also an alternative testing method. Regarded mostly as a consumer product, these
treated plastic strips offer a quick check on pools.
Many states however do not accept test strips as
an official testing method for commercial pools.
An advantage of these tiny pieces of plastic is the
fact that one strip can provide multiple test results with just one quick test.
eleCtroniC test probes
Electronic test probes offers another quick check
test method. Using the same technology as automated controllers, these handheld portable devices
can provide readings for pH, TDS, ORP, nitrates
and others. Advances in technology have made
these once expensive tools much more affordable.
Drawbacks include the need for constant calibration and proper storage; while a quick accurate
reading is an advantage worth considering.
Choosing the right method for you:
Before you throw out your old test kit for the
latest and greatest in technology or those massive
test kits that can check one hundred and one different types of pool chemistry, here are a few suggestions that may help on the selection process.
Most government agencies and staff are prohibited from providing recommendations on specific
kits or testing methods. They must allow the operator to make selections based on the code requirements. However, finding out which test kit your
local Heath Department officials use during site inspections can benefit your facility. Different methods can produce different results so it can be helpful
to test the same way that the inspectors are testing.
Health officials also appreciate your desire to use
the same methods that they use (not officially of
course). Forging a strong relationship with your local inspectors is a critical need of any pool operator.
Consider the staff that will be responsible for
taking your pool readings and making adjustments. Staff abilities vary just as much as pizza
toppings. Keeping it simple and consistent is can
CONTINUED ON PAGE 24
WORLD WATERPARK MAGAZINE APRIL 2015
professional development
WHEN A CO-WORKER LEAVES...
SEEMS LIKE workplaces are going crazy
these days. People come
and go with blistering
speed. “Restructuring”
has hit businesses of every size, and personal
mobility remains on the
upswing. You can still
get to know a co-worker
pretty well these days,
but suddenly find that
co-worker on the way
out the door some morning.
People are social beings who need—even
crave—ongoing relationships with their peers.
And relationships abound in today’s workplaces,
often taking the place of friendships and neighborhood relationships in years gone by. So face it:
people feel a sense of loss when a valued co-worker
leaves. Friendships among co-workers are disrupted, managers who relied on a dependable employee find themselves wondering who will pick up the
slack and just about everyone feels at least a little
flustered about coping with the change that results.
But you—and others—must cope. Here’s how:
t aDmit your feelinGS. When a trusted coworker leaves, you feel a sense of loss, even
muted grief. You might even feel anger or resentment. As a first step in coping, admit to
yourself that the change bothers you.
t Say GooDbye ... anD thankS. Psychologists
say that people need to celebrate passages, especially in today’s frantic world. When people
leave the workplace, this might mean a celebratory luncheon, an after-work party or a day
dedicated to the departing employee. These occasions give everyone an opportunity to ritualize the change and to offer their personal expressions of gratitude.
t Summarize what you’ve learneD. Your
co-worker may have offered you a few lessons:
how to act diplomatically, for instance. Or how
to use a new social media platform. Or how to
offer better customer service to an angry guest.
Identify what you’ve gleaned from the advice
and example of your departing co-worker. It
will leave you with a sense of satisfaction.
t builD new relationShipS. Now is the time
to seek out new lunch partners, new sources
of advice and new members of work teams. If
you’ve been meaning to get to know another
co-worker better, this is the time to do it. It’s
also a perfect time to repair damaged relationships or workplace fractures—all under the
Find ways to embrace
and celebrate the exit of
a trusted co-worker.
don’t make
the mistake
of sizing your
new co-worker
up against the
qualities your
departing
worker
displayed.
20
legitimate pretext of filling the gap your coworker’s departure causes.
t Seek new opportunitieS. Now that the
equilibrium of the workplace has been upset,
what new opportunities are open to you? Can
you learn new skills or take on interesting new
responsibilities? Can you engage in a project
you’ve always wanted to pursue? Answer these
questions and you may find that your departing
co-worker has left you with an opportunity to
pursue one or more exciting new ventures.
t keep in touch. Yes, you may have lost your coworker, but there’s no reason why you can’t remain
in contact with her. Place a note on your calendar
to invite her out to lunch six months from now.
Make a note on your birthday list, and resolve to
drop a card in the mail. And if you shared a lively
interest in some subject or other, communicate
with her on social media outlets about it.
t Give yourSelf extra “crunch” time. You
may have relied on your co-worker for help
with those time-consuming monthly reports or
during peak seasons. True, someone else may
help pick up the slack. But just the same, build
as much extra time into your schedule as possible around these high-pressure periods.
t welcome your new co-worker. If your
departing co-worker is being replaced, offer
hearty greetings to your new colleague. Give
him a tour of the workplace, and extend help
and courtesy as he tries to fit into his new surroundings. The result: you’ll refocus your attention on an important task, and you’ll build a
stronger workplace.
t Don’t compare DepartinG anD new coworkerS. Don’t make the mistake of sizing
your new co-worker up against the qualities
your departing worker displayed. Each individual brings unique skills and talents to a workplace; look, then, for the new strengths and
achievements your co-worker’s replacement
will be sharing with you over time.
t maintain perSpective. Change is constant
in today’s workplaces. Experts say that the typical employee will have more than a dozen jobs
spanning four different careers over the course
of a lifetime. While these stunning changes
may create uncertainty and more than a little
confusion, they also create new challenges and
opportunities for growth. An upbeat mindset
about change—and changing personnel—goes
a long way toward dispelling the tension and
frustration that result when a trusted co-worker leaves. And that mindset helps prepare the
way for positive change in the future. t
WORLD WATERPARK MAGAZINE MARCH 2015
2015 PROFILE: SPRAY PARKS
For Complete Mailing Addresses, Consult the WWA Buyers Guide | See waterparks.org for WWA’s online Buyers Guide | WWA Supplier Members Appreciate Your Support
COMPANY INFORMATION
AQUATIC RECREATION COMPANY
WWA
Warner Beach park
features fun attractions and plenty of theming
that celebrate the park’s cartoon connections.
editorial
content
952-345-6440 877-632-0503
[email protected]
[email protected]
WWA
Character!
Warner Beach Park offers a
solarium with a sandy beach
where guests can play and
sunbathe.
MAGAZINE
How-To: MAINTENANCE
352-742-9193 352-874-1835
[email protected]
bomarsoftplaygrounds.com
17
BOMAR SOFT PLAYGROUNDS INT’L.
COM-PAC FILTRATION INC.
904-356-4003
[email protected]
com-pac.net
WWA
With Plenty of
IN-DEPth PARk
FEAtuREs
Our features
are content-rich
articles that
focus on in-park
innovations and
developments. We
look for parks that
have compelling
stories to tell.
WWA
A Waterpark
}
WWA
• WAtERPARk oWNERs & oPERAtoRs
• REsoRt & hotEL oWNERs & MANAGERs
• DEvELoPERs & PRosPECtIvE DEvELoPERs
• INtERNAtIoNAL FACILItIEs
• MuNICIPALIty MANAGERs & ADMINIstRAtoRs
WWA
10,000 readers ARE:
ELEVEN
HUNGARIANAMERICAN LTD.
HUNGARY
+36-20-665-8146
[email protected]
aqua-parks.com
EMERALD FX LLC / MAZUR
NORTH AMERICA LLC
419-663-3279
[email protected]
mazur-na.com
EMPEX WATERTOYS
CANADA
905-649-5047 866-833-8580
[email protected]
watertoys.com
COATING
TYPES OF
ELEMENTS
Stainless
steel,
fiberglass,
PVC
Polyurethane,
enamel
In ground, above
ground,
custom
structure
PLC,
manual,
WDC
Potable,
recirculation/
filtration,
reuse
irrigation
High density
foam, soft
urethane,
brass
sprayers
Soft,
flexible
urethanes
Custom soft
& safe toddler
sprayers
(characters)
Manual
Recirculation/
filtration
Stainless
steel,
fiberglass
Polyester,
powder
coatings
In ground, above
ground,
custom
structures
PLC,
manual
Filtered
recirculation
or potable
Complete line of waterplay features,
structures, waterslides, pumping and
filtration systems. Made in Jacksonville, FL, USA.
Polyurethane,
polyester,
chemical and
UV resistant
paints,
acrylic
urethane,
ceramic
varnish
Interactive,
in ground,
above ground,
custom
structure and
theme
Manual,
touch pad,
timer,
PLC,
DSC,
RFID control
Potable,
recirculation/
filtration,
reuse
irrigation
Eleven Ltd. is a domestic market leader in the development, manufacturing,
integration and installation of interactive water play equipment, displays,
attractions and water slides. Our
signature KING product line (Kids
Interactive Games) offers customized,
colorful aquatic features that allow
children to exercise their bodies just
as much as their imaginations.
Fiberglass,
stainless steel
Gel coat
polyurethanes,
chemical &
UV resistant
paints
In-ground,
above ground,
interactive slides,
custom design/
themes, soft play
Manual, PLC,
timer, touch
control
Potable,
recirculation/
filtration
Designer, manufacturer & fabricator
of waterpark, splash & spray park
ground water features. Work with
many different industries including
commercial & residential building,
municipalities, pool contractors,
architects & private developers.
Fiberglass,
PVC
Acrylic
urethane,
clear
varnish
In ground, above
ground,
custom
structure
PLC
Potable,
recirculation/
filtration,
reuse
irrigation
Lifetime corrosion warranty, non
ferrous components offering low
electrical and heat conductivity. Empex
Watertoys produces both sprayparks
with no standing water and shallow
pool beach-entry water playgrounds.
Fiberglass
Polyurethane,
enamel, epoxy,
gel coat
Above ground,
custom
structures,
slides & sprays
Sculpted fiber
reinforced
concrete,
stainless steel
and fiberglass
Aqua armor
Multilevel, climbable structures,
themed slide
units and faux
rock creation
DSC
Potable,
recirculation/
filtration,
reuse
irrigation
Funformations offers custom
theming, design and installation
for dry playgrounds and aquatic play
equipment.
EvaTrax™,
a non-toxic,
UV-stable EVA
copolymer
LIFE FLOOR
612-567-2813
[email protected]
lifefloor.com
+86-760-8878-3600
[email protected]
mirageamusement.com
Durable PVC,
vinyl, fabric,
tarpaulin
Premier manufacturer of fiberglass
themed water slides & sprays
since 1983. Lightweight structures
designed to withstand rigorous use
for many years.
Above water,
underwater,
around and on
attractions
Rubberized
fabric
Water
playground,
water rides &
soft play
#
WORLD WATERPARK MAGAZINE JUNE 2015
54
World Waterpark Magazine JANUARY 2015
Designers and manufacturers
of custom slides, waterwalks and
floatables.
Life Floor is a slip-resistant, soft tile
designed for barefoot traffic in wet
areas. Tiles are UV-stable and antimicrobial with the ability to withstand
outdoor and indoor climates both
above water and underwater. Life
Floor is easy to customize in color
and texture, making it perfect for
waterpark and spray deck theming
55
MIRAGE
CHINA
AMUSEMENT INC.
OTHER COMMENTS
Specializes in versatile,
interactive fun & safe spray features
& systems for splash pads & pools.
Stainless steel,
fiberglass,
PVC,
high density
foam,
polyurethane,
brass fittings,
vinyl, tarpaulin,
fiberglass-reinforced resin
36
512-392-1155
[email protected]
www.fountainpeople.com
CONTROLLER OPERATING
SYSTEM
TYPE
DESIGN
MATERIAL
USED
F.A.S.T. CORPORATION
608-269-7110
[email protected]
fastkorp.com
FUNFORMATIONS
WWA
ouR
Manual, air
pressure
meter
Swimming
pool/water
spray/filtration
system
Indicates Ad Page Number
Leading skill in manufacturing mobile
waterpark and theme park for soft
play, colorful design and funny water
slides are hot popular by kids.
WWA Denotes WWA Supplier Member
}
hoW-to CoLuMNs
These columns cover
topics and technical
issues with specific,
succinct insight and
direction on how to
complete a specific
project or solve a
current problem.
PRoFEssIoNAL
DEvELoPMENt
CoLuMNs
From improving
managerial
effectiveness to
implementing better
business practices, this
monthly column gives
readers the tips they
need to succeed.
PRoFILEs
This section provides
product listings and
contacts for the most
used products in the
industry.
{
{
“ W oRLD WAtERPARk MAGAZINE”
editorial calendar
CoNtACt PAtty MILLER FoR thE Most CuRRENt INFoRMAtIoN:
+1-913-381-6734 | [email protected]
Scheduled features and bonus distribution are subject to change.
FEAtuREs
PRoFILEs
boNus DIstRIbutIoN
t Dino Water Park, Khon Kaen, Thailand
t Oakland County Parks and Recreation, Waterford,
Michigan, U.S.A.
t Panachi Waterpark, Chicamocha Canyon, Columbia
t Snohomish Aquatic Center, Snohomish, Washington,
U.S.A.
t Spray Parks
t Inner tubes/Rafts
FEbRuARy
t Surf ‘n Fun Waterpark, San German, Puerto Rico
t Tom Muehlenbeck Center, Plano, Texas, U.S.A.
t Atlantis Waterslides, Vernon, BC, Canada
t Yinji Kaifeng Waterpark, Henan, China
t Admissions
t Coatings
t Lockers
t The Association of Aquatic Professionals Annual
Aquatic Conference, San Diego, California, U.S.A.
MARCh
t Lotte World, Seoul, Korea
t OC Waterpark, Ocean City, New Jersey, U.S.A.
t Aqualeon Water Park, Albinyana, Spain
t Raging Waters San Dimas, San Dimas, California, U.S.A.
t Lifeguard
Uniforms
t WWA Middle East Symposium, Dubai, UAE
t Great Wolf Lodge, Garden Grove, California, U.S.A.
t Water City Waterpark, Crete, Greece
t Hasunuma Water Garden, Hasunuma, Japan
t Holiday Springs Waterpark, Texarkana, Arkansas, U.S.A.
t Filtration
t Insurance
JANuARy
APRIL
No other guide reaches more waterpark decision-makers around the world. Guaranteed ad placement in your product category! Advertisers receive a website link on
WWA’s Online Buyers Guide as an added value!
t All current and new members and industry trade
shows
t Rippin’ Rapids Resort, Rapid City, South Dakota, U.S.A.
t Renaissance Orlando SeaWorld, Orlando, Florida, U.S.A.
t Wet World Water Park, Shah Alam, Malaysia
t AquaSplash at Marineland, Antibes, France
t Flags & Banners
t IAAPA Asian Attractions Expo, Shanghai, China
t Thundering Surf WaterPark, Beach Haven, New Jersey,
U.S.A.
t Lions Junction Family Water Park, Temple, Texas, U.S.A.
t Amazoo at Granby Zoo, Granby, QC, Canada
t Altoona Aquatics Park, Altoona, Iowa, U.S.A.
t River Rides
JuLy/AuGust
t Typhoon Texas, Katy, Texas, U.S.A.
t Soak City at King’s Island, Mason, Ohio, U.S.A.
t Blainville’s Aquapolis, Quebec, Canada
t Galaxy Macau Resort, Cotai, Macau
t Go-karts
t Mini Golf
sEPtEMbER
Preconvention
Issue
t Splashaway Bay Harmony on the Seas, Royal Caribbean
cruise ship
t The Villages Resort, Flint, Texas, U.S.A.
t Blue Heron Bay, Independence Lake, Michigan, U.S.A.
t Villages Nature, Paris, France
t Aqua Wave Waterpark, Liaoning Province, China
t EAS Euro Attractions Show–IAAPA, Barcelona,
Spain
2016-2017
DEvELoPMENt
& ExPANsIoN
GuIDE
This detailed, information-rich reference guide details the steps for a successful
waterpark development project. Special emphasis is placed on the unique needs of
resorts and hotel development, along with traditional outdoor waterparks.
t All new member welcome kits and industry trade
shows
t Distributed to all attendees of the WWA
University: Design, Development & Expansion
Workshop at the WWA show, Oct. 11-14, 2016 in
New Orleans, Louisiana, U.S.A.
oCtobER/
NovEMbER
t LEGOLAND Dubai, Dubai, UAE
t Surf City Waterpark, Ellensburg, Washington, U.S.A.
t SplashiCana Water Park, Corsicana, Texas, U.S.A.
t Cape Codder Water Park, Hyannis, Massachusetts, U.S.A.
t Farmers Branch Aquatic Center, Farmers Branch, Texas,
U.S.A.
t Lagan Valley LeisurePlex, Lisburn, United Kingdom
t Wild Waterparks, Hamilton, ON, Canada
t Distributed to all attendees of the World
Waterpark Association Show in New Orleans,
Louisiana, U.S.A., Oct. 11-14, 2016
t IAAPA Attractions Expo, Orlando, Florida,
U.S.A.
DECEMbER
t Laguna Splash Water Park at Delgrosso’s Amusement Park,
Tipton, Pennsylvania, U.S.A.
t Six Flags Great Adventure, Jackson, New Jersey, U.S.A.
t African Lion Safari, Hamilton, ON, Canada
2016-2017
buyERs GuIDE
MAy
JuNE
Special
Convention
Issue
t Waterslide
Flumes
t Florida Recreation & Park Association Annual
Conference, Orlando, Florida, U.S.A.
{
“’World Waterpark Magazine’ is the
best way to stay informed of the
important issues in our industry. It
helps everyone on your staff from the
line level all the way up to the top
management positions.”
4 CoLoR
1x
2x
4x
6x
10x
Full page
$2365
$2270
$2230
$2160
$2100
1/2 page
$1610
$1550
$1510
$1475
$1425
1/3 page
$1220
$1180
$1130
$1115
$1095
1/4 page
$1000
$970
$950
$935
$915
1/6 page
$795
$770
$755
$740
$725
Mechanical data
FINAL tRIM sIZE: 8.5” x 10.875”
please keep all live material (important
text/photos/artwork) .5” from the trim
on all sides. On two-page spreads,
leave 1” gutter for all live material.
AD sIZEs (width x depth):
bLACk & WhItE
size
1x
2x
4x
6x
10x
Full page
$1730
$1660
$1590
$1530
$1465
1/2 page
$1080
$1020
$980
$945
$900
1/3 page
$785
$750
$725
$705
$670
1/4 page
$595
$565
$545
$530
$510
1/6 page
$475
$450
$435
$420
$405
sPECIAL PosItIoNs
size
{
2016 print
advertising
rates
Lee hOvis
NOCaTee waTer park/
TOLOmaTO COmmuNiTY deveLOpmeNT disTriCT
size
MAGAZINE
1x
2x
4x
6x
10x
2-page spread
$3495
$3330
$3245
$3130
$2915
Covers 2 and 3
$2775
$2690
$2640
$2550
$2455
Cover 4
$3060
$2950
$2880
$2800
$2700
2-page spread
including bleed:
17.25” x 11.125”
live area:
16” x 9.875” minus 1” gutter
in the center
Full page
including bleed:
8.75” x 11.125”
Full page
no bleed:
8” x 9.75”
live area:
7.5” x 9.875”
live area:
7.5” x 9.75”
1/2
page
vertical:
3.875”
x 9.75”
1/2 page
island:
4.875”
x 7.625”
1/2 page
horizontal:
8” x 4.75”
1/3 page
vertical:
2.375”
x 9.75”
DIGItAL sPECIFICAtIoNs
WWA requests that advertising materials be sent in digital format as a high resolution
(press optimized) PDF. All fonts and images must be embedded in the file. All images
must be converted to CMYK. RGB images are not acceptable. If creating a PDF from
an Adobe Illustrator file, please convert all type to outlines prior to shipment. Ads
accepted in electronic format by e-mail, ftp or CD. Finish trim size of publication
is 8.5” by 10.875.” Bleeds require 1/8-inch additional over final trim size
on all four sides. Advertisements are accepted upon the representation
that the advertiser and its agency have the right to publish the contents
thereof. In consideration of such publication, advertiser and its agency agree
to indemnify and hold the publisher harmless against any expense or loss
by reason of any claims arising out of publication. The publisher’s liability
for any error will not exceed the cost of the space occupied by the error. The
publisher shall not be liable for any costs or damages if for any reason it fails to
publish an advertisement.
1/3 page
square:
4.625” x 4.625”
1/4 page:
3.875” x 4.75”
1/6 page
vertical:
2.375” x 4.75”
{
}
Abou t
PRE CON
VEN TIO
N ISSU
E
septem
ber 2015
MAR
Ch 2015
The
of
gazine
cial Ma
The Offi
WWa online
connect
terpark
rld Wa
the Wo
The Officia
l Magazine
of the World
Kalaha
Journeyri
tion
Associa
rpark
Wate
!
Waterpark
Association
Kalahari reso
Conventio rts and
U.s.A. ns in pennsylvania,
A
cterrk
Ch’saWraraner Beach Pa
y of
Plent
With
An Aquat
Spain
ic Gem
Adventure
bay Family
Water park,
Get Ready
Windsor, Ontario
, Canada
New Jersey’s & Set for the Cooles
splashplex
makes its debut t Summer Yet!
Turning Up
At Volente
The Heat
beach Water
In Texas
park
i nnovation awaits !
re v i e w c o n v e n t i o n p re v i e w
pag e 1 2
e
y,
Attitud New Jerse
h A Big Summit,
k Wit Center in
atic
all Par
ction
A Sm Family Aqu
t attra
Summit
’s lates
The Flow
bai, India
With
ns
Going amagica, Mum
Operatio
At Aqu
Safer
ty
: Safe Reports For
-To
ent
How Incid
U.S. A.
Utilizing
WWA Online Connect offers you even more great ways to reach out to waterpark
owners, operators, developers & administrators. Gain additional exposure for your brand
and your services and products through these digital mediums.
DIGItAL MAGAZINE oPtIoNs:
Digital Magazine Logo & Ad Package
This package includes your company logo with a
direct link to your site on the launch page and in the
toolbar, as well as a full page ad next to the front
oh
and back cover! This option, available on a
e re
monthly basis for $1,000 (with print ad), $2,000
(without print ad).
febRUARy 2015
r
You
a d h e re
log
Welcome
Jungle!
r
You
The Official Magazine of the World Waterpark Association
to the
Vana Nava Hua Hin
Logo Specs: Please send GIF files at 70 dpi. Final file
size must be less than 130 KBS.
Launch logo: 480 x 480 pixels (maximum)
Corner logo: 128 x 42 pixels (maximum)
Ads: 8” x 9.75”
A Waterpark Original
The Action Park brand returns to Vernon, New Jersey, U.S.A.
Fun On A ‘Grand’ Scale
Wisconsin’s Grand Lodge Waterpark Resort
Powered By Its People
At Wild Water West Waterpark in South Dakota, U.S.A.
r
You
a d h e re
W AT E R PA R K W I S D O M
WWA NEWS
REGISTER TODAY
AS A WLSL HOST
LOCATION
Register your facility as
a WLSL Host Location
and tell your community
that Swimming Lessons
Save Lives™!
Registration for this
year’s World’s Largest
Swimming Lesson™ event,
June 18, 2015, is officially
open. New this year, all
Host Locations will teach
their lessons at 10 a.m. in
their local markets as the
lesson travels around the globe
over the course of 24 hours. In
prior years, aquatic facilities
hosting WLSL events conducted
lessons simultaneously at 3pm
GMT.
In the last five years, Team
WLSL has set five Guinness
World Records™ (GWR) for the
World’s Largest Swimming Lesson™, with 36,564 swimmers from 22 countries participating in 2014. More importantly,
our team effort has spread the vital message
Swimming Lessons Save Lives™ through more
than 150 million media impressions.
We encourage all WWA members to consider becoming a Host Location for our 6th year of
this important and impactful water safety event.
Tragically, drowning remains the leading cause
of unintended, injury related death for children
ages 1-5, and the second leading cause of
accidental death for children under 14. Research shows participation in formal swimming lessons can reduce the risk of drowning
by 88 percent among children aged 1 to 4, yet
many kids do not receive formal swimming or
water safety training.
Visit WLSL.org/teach/ to register as a Host
Location. Registered host facilities receive
access to a complete Host Location Guide,
which includes ready-to-use marketing materials such as logos, web banners, flyers, posters
and much more!
BE AN IN-STATE SPONSOR FOR
NATIONAL WATER SAFETY
MONTH
The WWA needs a WWA member in all 50
states to assist with submitting proclamations
in support of National Water Safety Month this
May. Most Governors’ offices require that proclamation request come from a resident from within
the state before they will
approve a request.
Thanks to the unprecedented support we
received from in-state
sponsors in 2014, the
WWA received proclamations in support of
National Water Safety
Month from all 50
states!
Being an in-state
sponsor costs nothing and only requires
a small amount of
time to sign and mail
a letter to your state’s
Governor’s office. If you are interested in being
an in-state sponsor, call Cathy Haggarty at 913599-0300 x18 or email [email protected].
Waterfronts™ by ADG enhance guest appeal with
designs built to complement your property. From
large indoor and outdoor waterparks settings to
unique resort escapes, keep your patrons onproperty longer with Waterfronts™ by ADG.
WWA encourages members to support the Pool Safely Pledge
The World Waterpark Association is an official Campaign Safety Partner for the
CPSC’s Pool Safely Campaign. As such we are asking that WWA members consider
taking and supporting the Pool Safely Pledge this season. Launched in 2014, the Pool
Safely Pledge is a commitment to water safety that serves as a visual reminder of the
safety steps everyone should be using every time they are near the water. So far, more
than 5,000 people have taken the pledge!
For more information on the Pool Safely Pledge, visit http://www.poolsafely.gov/
pledge/. And, Tweet us @WWA if you take the pledge and include @WWA when you
share this news via your social media feeds.
6
WORLD WATERPARK MAGAZINE MARCH 2015
WWA
BOOTH
No 501
IAAPA
BOOT H
No 2854
Capacity. Retail. Photo. Cabanas. Food & Beverage.
Entertainment Value.#WaterRevenue to see how it all
comes together. Don’t let your profits slide. Visit us at
aquaticgroup.com or call 800-458-WAVE
Pop up Ads
Give your ad a little something extra by having it in
the digital edition. Available in a 1/3 page vertical
option, your ad will “float” into and sit
next to a page of your choice.
G
This option is available on
Wate o to
r
p
a per issue basis for $300
curren arks.org/
t_issu
(with print ad), $500
& clic
k on “ e.asp
Dig
Maga
(without print ad).
zine” ital
r
e
to
view
Specs: 2.375” x 9.75”
the la
t
issue! est
nk h
e re
You
r li
“’World Waterpark Magazine’ offers an
incredible amount of information in each and
every issue. Whether it is the park features, howto columns, product profiles or specific topic
features, there is always valuable information to
share with your staff. The magazine is one of the
best tools to use to improve your business.”
sTeve mikLOsi
breakers waTer park
Pop-up videos
Want to call attention to your latest ride innovation? Highlight it
with a YouTube video link placed directly in your existing print
ad. You provide the video link and we’ll do the rest for you! This
option is available on a per issue basis for $95.
Specs: Must provide URL to video posted on YouTube.
E-NEWsLEttER oPtIoNs:
Reserve one of five spots for a web banner in our e-newsletter. You’re guaranteed exposure
in all e-newsletters sent out to 4,000 key contacts directly to their inbox. This option is
available on a monthly basis.
Specs: Please send GIF file at 70 dpi. Final file size must be less than 90 KBS.
Top banner size: 515 x 95 pixels, $975
Middle banner size: 420 x 120 pixels, $645
Sidebar banner size (2 available): 180 x 240 pixels, $645
Bottom banner size: 420 x 120 pixels, $645
Your banner he
515 x 95 pixels
TOp
420 x 120 pixels
middLe
side
180 x 240
pixels
re
bOTTOm
420 x 120 pixels
* ad boxes shown above are 25 percent actual size
r
You
r
You
Your banner he
re
Your banner he
re
b an n e r h e re
b an n e r h e re
NEW WAtERPARks.oRG
WEbsItE oPtIoNs
Web buttons
Launched in November 2015, the all new Waterparks.org features a
modern feel that combines award-winning design with easy-to-use
navigation. WWA’s member-based website is a go-to spot for water leisure
owners, operators and developers. Ensure your products are noticed
by industry professionals on a regular basis with a web button on the
homepage or an inside landing page. The following options are available
on a monthly basis for $1,000 per space.
Your banner he
Specs: Please send GIF files at 70 dpi and provide URL
Homepage side: 390 x 270 pixels
re
Homepage bottom #1 (also carries through to multiple landing
pages): 950 x 165 pixels
Homepage bottom #2 (also carries through to multiple landing pages):
950 x 165 pixels
Inside landing page side #1 (not pictured at left): 174 x 243 pixels
Inside landing page side #2 (not pictured at left): 174 x 243 pixels
hOmepage
side
Your banner he
390 x 270 pixels
re
hOmepage
bOTTOm
iNside LaNdiNg
page side
950 x 165 pixels
174 x 243
pixels
* ad boxes shown above are 25 percent actual size
Get ed
naliz
o
s
r
e
p
e
servic r you
eve
when ed it!
ne
“The WWA is a great association to be a
part of! Call me anytime and together we
can figure out what options work best for
you and your budget.”
Patty Miller
E-MAIL: [email protected]
PhoNE: +1-913-381-6734
FAx: +1-913-381-6722
CoNtACt: