Decision Analysis Today January 2016
Transcription
Decision Analysis Today January 2016
!"#$%&'()*'+$%,&-'(*'./0$/-1'2345' ! ' ) "#$%$&'( ')*+%$%( !"#$%$&'()'*+,%$%(-&.*,( , &!)+( -./0(123('.0(13(4567589(:;<=' 89&'0&:;#&<<&-'"='<9&'>+?@ABC'D&EF;F"0'G0/#1;F;'C"EF&<1' Inside: President’s Letter-----------------------1 Letter from the Editors----------------3 Upcoming Conferences----------------4 Book Announcement ------------------5 Call for Papers--------------------------6 Call for Applications--------------------7 2015 INFORMS DAS Awards --------9 Decision Analysis Journal-------------10 DA Around the World-----------------14 DA Practice------------------------------17 Society for Decision Professionals---21 Research----------------------------------23 Ask DAS---------------------------------25 Editorial Team--------------------------28 DAS Officers----------------------------29 _ President’s Letter Bickel, J. Eric Dear DAS Members, I hope you had wonderful holiday season! As we begin 2016, I would like to thank the many people that I worked with over the last year: • Past-President Jeff Keisler has provided valuable guidance and will serve as the Chair of the Ramsey Medal Award Committee in 2016. • Yael Grushka-Cockayne, our Secretary/Treasurer, keeps our society organized and on track! I greatly appreciate her help and look forward to working with her again this year. • Jason Merrick, our President-Elect, represented the DAS on the INFORMS Subdivisions Council. This is an important role, which ensures that the needs of DAS are communicated to INFORMS. • John Butler and Casey Lichtendahl have started making plans for the 2017 Advances in Decision Analysis conference to be held in Austin! 6/7&'4' Volume34,Number3,January2016 DecisionAnalysisToday • The 2015 DAS Council (Phil Beccue, Victor Jose, Frank Koch, Jun Zhuang, Joe Hahn, and Debarun Bhattacharjya) worked very hard. This included the development of new guidelines governing DAS awards. In addition, they also worked on several DAS initiatives, which I highlight below: o Phil and Joe worked to improve our membership renewal process. o Victor and Bob Nau worked with INFORMS to develop the new DAS logo! o Frank chaired the DAS Practice Award. o Debarun, Melissa Kenney, and Mazen Skaf organized the DAS Track at the 2015 INFORMS Annual Meeting. o Jun and Heather Rosoff co-edited the DAS newsletter. This is a very important and time consuming job. I thank them both very much for their efforts! In addition, I would like to thank Jing Zhang for helping Jun and Heather. • In addition to the individuals acknowledged above, I would like to thank the following colleagues for their support and service to the DAS: o Ron Howard chaired the 2015 DAS Ramsey Medal. o Kevin McCardle chaired the 2015 DAS Publications Award. o Canan Ulu and Robert Hammond chaired the 2015 DAS Student Paper Award. o Jay Simon maintains our website and manages our online presence. Several of our friends have completed their service to the DAS or will be transitioning to new roles: • Phil Beccue and Victor Jose have completed their terms on the DAS Council and were recognized for their service at the INFORMS 2015 meeting. Please join me one more time in thanking them for their service! • Jun Zhuang and Heather Rosoff are stepping down, after this current issue, as editors of DAS Today. Their work over the last several years has been extraordinary and I am very grateful for their service! As announced at the INFORMS meeting, our new officers and committee members are: • Melissa Kenney and Emanuele Borgonovo were elected to the DAS Council. • Joe Hahn and Jun Zhuang agreed to co-chair the Membership Committee. • Melissa Kenney and Andrea Cadenbach will co-chair the DAS track at INFORMS 2016. • Matt Fitch will chair the DA track at the Analytics Conference in April 2016. • Vicki Bier and John Celona will co-chair the DAS track at the 2016 INFORMS International Meeting in Hawaii. • Debarun Bhattacharjya and Cameron Mackenzie will co-edit DAS Today. Mavis Chen will join DAS Today as a column editor. • Jay Simon will continue to guide our social network presence. • Jeff Keisler will chair the Ramsey Medal Award, Casey Lichtendahl will chair the Publications Award, and Robert Hammond and Emanuele Borgonovo will co-chair the Student Paper Award. We are still working through the structure of the 2016 DAS Practice Award. Once that is finalized, a chair will be named. The DAS leadership has been active in formulating our 2016 initiatives, which I will begin to address in the next issue of DAS Today. I wish you and DAS much happiness and success in 2016! My warmest regards, Eric Page2 !"#$%&'()*'+$%,&-'(*'./0$/-1'2345' ' !"#$%$&'()'*+,%$%(-&.*,( Letter from the Editors Heather Rosoff, Jun Zhuang, and Jing Zhang Hello everyone, We hope that you had a great holiday and we wish you a happy New Year! With the New Year comes the first issue of the 2016 newsletter. 89-&&'&HF<"-;'IJ'<"'AK'.$0*'.F07'/0H'L&/<9&-MN' For starters, we open with a brief photo summary of 2015 INFORMS DAS Awards. This is followed by a summary of the 2015 December and March issues of Decision Analysis provided by Rakesh Sarin and Kelly Kophazi. Next we travel around the world where Matthias Seifert introduces two exciting opportunities in Brazil and Spain: the first is an announcement of the 2016 summer school in multicriteria decision aid / multiple criteria decision making in Recife, Brazil in July 2016; and the second refers to a tenure-track faculty opening in Decision Sciences at IE Business School in Madrid, Spain. Returning back to the United States, in the DA Practice column, Larry Neal has invited Dave Macway, Greg Parnell, Terry Bresnick and Ralph Keeney to offer their takes on valuing metrics. Next SDP asks for us to save the date for the DAAG 2016 Conference, scheduled for April 6-8 in Banff, Canada, and bring your attention to a DAS and SDP jointly sponsored a webinar featuring Dr. Robert Hammond of Chevron held on December 16th; a link to the recording is provided. This is followed by the Research Column where Debarun Bhattacharjya gives a summary of Research Column articles from 2012-2015. This is Debarun’s last issue as research column editor as he will be taking over as co-editor of DA Today with Cameron Mackenzie will co-edit DAS Today. We close this issue with the Ask DAS column, where Florian Federspiel shares the insights he obtained from a conversation with Andrea Vermehren, Lead Social Protection Specialist at the World Bank, about the bourgeoning application of decision analytic insights to applied problems in developmental economics. This is the last issue that we (Heather, Jun, and Jing) will be serving as co-editors of the newsletter. We are grateful for the support of the amazing column editors over the years. We wouldn’t have been able to pull the newsletter together without you. We leave you in the very capable hands of Debarun and Cameron and look forward to seeing everyone at future INFORMS/DAS events. Enjoy the read, Heather, Jun, and Jing 6/7&'(' Volume34,Number3,January2016 DecisionAnalysisToday Upcoming Conferences March 8- March 11, 2016 The 12th International Conference on Operations Research Riviera Hotel Havana, Cuba http://faculty.sites.uci.edu/lrkeller/cubanoperations-research-conference-2016/ Instituto Tecnológico Autónomo de México (ITAM) in México City http://ifors.org/icord2016/ June 12-June 15, 2016 2016 INFORMS International Conference, Hilton Waikoloa Village Waikoloa Village,Hawaii, USA. www.informs.org April 10 - April 12, 2016 2016 INFORMS Conference on Business Analytics & Operations Research Hyatt Regency Grand Cypress Orlando , Florida USA https://www.informs.org/Attend-aConference/Conference-Calendar/2016INFORMS-Conference-on-Business-AnalyticsOperations-Research July 3-July 6, 2016 28th European Conference on Operational Research Poznan University of Technology Poznan, Poland http://www.euro2016.poznan.pl/ November 13-November 16, 2016 INFORMS Annual Meeting 2016 Music City Center & Omni Nashville Nashville, Tennessee, USA http://meetings2.informs.org/wordpress/nashville 2016/ May 21-May 24, 2016 2016 Industrial and Systems Engineering Research Conference (ISERC), Disneyland Hotel 1150 West Magic Way Anaheim, CA 92802 http://www.iienet2.org/Annual2/default.aspx June 9-June 10, 2016 International Conference on OR for development, ICORD 2016, December 11-December 15, 2016 SRA 2016 Annual Meeting Sheraton San Diego San Diego, California, USA http://www.sra.org/events/sra-2016-annualmeeting Page4 Volume34,Number3,January2016 DecisionAnalysisToday Book Announcement Value of Information in the Earth Sciences: Integrating Spatial Modeling and Decision Analysis By Jo Eidsvik, Tapan Mukerji and Debarun Bhattacharjya Hardcover: 396 pages Publisher: Cambridge University Press Language: English ISBN: 9781107040267 Web site: www.cambridge.org/9781107040267 Availability: Available from January 2016 Contains: 137 b/w illus. 22 tables Gathering the right kind and the right amount of information is crucial for any decision-making process. Already commonly used in medicine, economics and finance, value of information (VOI) is becoming increasingly popular with Earth scientists. This book presents a unified framework for assessing the value of potential data gathering schemes by integrating spatial modeling and decision analysis, with a focus on the Earth sciences. The authors discuss and compare the value of imperfect versus perfect information, and the value of total versus partial information, where only subsets of the data are acquired. Concepts are illustrated using a suite of quantitative tools from decision analysis, such as decision trees and influence diagrams, as well as models for continuous and discrete dependent spatial variables, including Bayesian networks, Markov random fields, Gaussian processes and multiple-point geostatistics. Numerous examples are used to illustrate the applicability of VOI to topics such as energy, geophysics, geology, mining, and environmental science. Real datasets and Matlab codes are also provided as online supplementary material. Unique in its scope, this book is of interest to students, researchers, and industry professionals in the Earth and Environmental Sciences who use applied statistics and decision analysis techniques, and particularly to those working in petroleum, mining, and environmental geoscience. Page5 Volume34,Number3,January2016 DecisionAnalysisToday Call for Papers: Risk Analysis Special Issue on ‘Spatial Risk Analysis’ Risk and decision analysts, as well as policy makers, are often faced with problems having spatial characteristics. Where to bury nuclear waste? Where to build up flood defenses? Where to prioritize cleanup operations after disasters? How to assess the chance of finding a missing aircraft over a wide area? How best to present geographical uncertainty to emergency managers who need to make urgent decisions? Spatial variability is increasingly recognized as a key component in health, safety, and environmental exposure and risk assessment. In addition, there is a broad literature on spatial decision support in the environmental domain. A subset of this growing research field deals with risk, but, arguably, without a proper risk-analytic framework. Presentation of spatial and geographical uncertainty is also of key importance, with many open challenges. The time is thus ripe to explore how to conceptualize spatial risk analysis frameworks to better support assessment of both vulnerabilities and multidimensional impacts. We therefore invite papers for a special issue of Risk Analysis to provide impetus in this direction. Submissions should emphasize current cuttingedge research and serve as point of reference for risk analysis researchers, as well as practitioners in fields such as Health, Environmental Protection, Emergency Management, and Logistics. Key areas of focus for the Special Issue include: 1. Models for understanding and improving decisions involving spatially distributed risks (probability distributions of multidimensional outcome distributions over a certain area and over time). Utility (or Loss) functions for spatial outcomes. 2. Effective communication and presentation of spatial and geographical uncertainties about exposures, vulnerabilities, risks, and impacts, including behavioral aspects, cartographic conventions and the use of interactive displays. 3. Expert judgment probability elicitation and validation for spatial risk analysis. 4. Aggregation of multidimensional risk impacts for a certain geography. 5. Appraisal of spatial heterogeneity and heterogeneous vulnerability assessment frameworks for spatial risk analysis. 6. Spatiotemporal logics for interrogating GIS to support risk analyses and underpin decision support systems Key Dates Page6 Volume34,Number3,January2016 DecisionAnalysisToday Submission Deadline: June 30, 2016 First-Round Reviews (target): October 1, 2016 Special Issue Published: Early 2017 We encourage you to submit your papers. The full call for papers, which includes links to detailed instructions on house style and submission, is at: www.sra.org/sites/default/files/pdf/... Please contact the editors if you require any further advice. SI Editors: Nikolaos Argyris (Loughborough University, [email protected]), Valentina Ferretti (London School of Economics, [email protected]), Simon French (University of Warwick, [email protected]), Gilberto Montibeller (Loughborough University, [email protected]). Call for Applications to the Behavioural OR Summer School May 15-22, 2016, Finland bor.aalto.fi/summerschool.html ********Please note that the application deadline is February 20, 2016********* We invite applications from doctoral students and advanced masters students as well as post docs interested in this new and exciting field within OR . We also welcome people from other non-OR backgrounds such as behavioural, social, computational and organizational sciences. Knowledge of OR is not a prerequisite - interdisciplinarity is key in BOR work. WHAT IS BEHAVIOURAL OPERATIONAL RESEARCH: Behavioural operational research (BOR) is a new very rapidly developing area in operational research. It is interested in the behavioural aspects related to model-supported problem solving and decision making, as well as in using models to describe human behaviour in problem solving and complex settings. BOR SUMMER SCHOOL This international summer school is the first in this new area. Our distinquished lecturers are pioneering professors in the field including Alberto Franco, Paul Goodwin, Konstantinos Katsikopoulos, Jeffrey Keisler, Gilberto Montibeller, Stewart Robinson, Esa Saarinen, Ahti Salo and Jyrki Wallenius. This will Page7 Volume34,Number3,January2016 DecisionAnalysisToday be a unique opportunity to get an early start in this emerging new field in OR. The presentations will cover different areas of operational research including problem structuring, multicriteria decision making, heuristics and biases, simulation, systems thinking and forecasting. There will also be talks by brain researchers and demonstrations of new measurement techniques, including brain imaging, which are used in studying human emotions and behaviour. Students attending the summer school will have the possibility to describe their research projects and present posters. Students will also have the opportunity to discuss their research ideas and collaborate with our distinguished speakers . The summer school is organized by the Systems Analysis Laboratory in Aalto University and the BOR community. It will take place on the Otaniemi campus of the Aalto University near Helsinki. General info: bor.aalto.fi/summerschool.html How to apply: bor.aalto.fi/applications.html BOR web site: http://bor.aalto.fi Welcome to the BOR Summer School in Finland! Raimo P. Hämäläinen Professor Page8 Volume34,Number3,January2016 DecisionAnalysisToday 2015 INFORMS DAS Awards Frank P. Ramsey Medal Award Prof. Robin Keller (Paul Merage School of Business, University of California, Irvine) has been named as the 2015 Ramsey Medalist!! Congratulations Robin! The 2015 selection committee was Ron Howard (chair), Jim Dyer, Jim Matheson, Greg Parnell, and Larry Phillips. Picture: Ramsey Medal Award winner: L Robin Keller (R) with DAS President Eric Bickel (L) DA Publication Award The winners of this year’s DA Publication Award is David Brown and Jim Smith, "Optimal Sequential Exploration: Bandits, Clairvoyants, and Wildcats" Operations Research 61, 3 (May-June 2013). The award selection committee was Kevin McCardle (chair), Jim Dyer, Gordon Hazen, and Karen Jenni. Picture: DA Publication Award winner: Jim Smith (R) with Jim Dyer (L). DAS Practice Award The award selection committee Chair of the DAS 2015 Practice Award for this year was Frank Koch (left in the picture). It is my pleasure to congratulate the winner of this year’s Practice Award: Michael C. Runge (right in the picture), Kirk E. Lagory, & Kendra Russell. Student Paper Award The winners of this year’s student paper award is: "Eliciting and aggregating forecasts when information is shared" by Asa Palley (Middle in the picture, Fuqua School of Business, Duke University), coauthored with Prof. Jack Soll. The student paper award committee included Robert Hammond (Co-Chair, Left in the picture), Canan Ulu (Co-Chair, Right in the picture), Sam Aflaki, Bill Klimack, Casey Lichtendahl, and Matthias Seifert. Page9 Volume34,Number3,January2016 DecisionAnalysisToday The Decision Analysis March 2016 Issue http://da.journal.informs.org/content/13/1.toc Probabilistic Warnings in National Security Crises: Pearl Harbor Revisited David M. Blum and M. Elisabeth Paté-Cornell Abstract: Imagine a situation where a group of adversaries is preparing an attack on the United States or U.S. interests. An intelligence analyst has observed some signals, but the situation is rapidly changing. The analyst faces the decision to alert a principal decision maker that an attack is imminent, or to wait until more is known about the situation. This warning decision is based on the analyst’s observation and evaluation of signals, independent or correlated, and on her updating of the prior probabilities of possible scenarios and their outcomes. The warning decision also depends on the analyst’s assessment of the crisis’ dynamics and perception of the preferences of the principal decision maker, as well as the lead time needed for an appropriate response. This article presents a model to support this analyst’s dynamic warning decision. As with most problems involving warning, the key is to manage the tradeoffs between false positives and false negatives given the probabilities and the consequences of intelligence failures of both types. The model is illustrated by revisiting the case of the attack on Pearl Harbor in December 1941. It shows that the radio silence of the Japanese fleet carried considerable information (Sir Arthur Conan Doyle’s “dog in the night” problem), which was misinterpreted at the time. Even though the probabilities of different attacks were relatively low, their consequences were such that the Bayesian dynamic reasoning described here may have provided valuable information to key decision makers. For more: http://dx.doi.org/10.1287/deca.2015.0321 Partition Dependence and Carryover Biases in Subjective Probability Assessment Surveys for Continuous Variables: Model-Based Estimation and Correction Venkata R. Prava, Robert T. Clemen, Benjamin F. Hobbs, and Melissa A. Kenney Abstract: As probability elicitation becomes widely used, methods other than one-on-one interviews are being used to elicit expert probabilities. This paper considers biases that may arise when probabilities are elicited in an online or workbook setting. We develop a prescriptive model in which the elicited probability is a convex combination of the expert’s underlying probability with elements of partition dependence and two anchors arising from responses to previous questions (“carryover” bias). Our model, applied to two data sets, allows us to estimate the amount of the various biases in a set of elicited probabilities from experts. We find that both the format of the questions—whether they appear on the same or separate pages/screens—and the ordering of the questions can affect the amount of bias. Our research addresses biases in the presence of multiple anchors and provides guidance on manipulating the availability of anchors. The results demonstrate the persistence of anchoring even with careful questionnaire design; thus, the proposed model-based methods are useful to suggest corrections for the resulting biases. For more: http://dx.doi.org/10.1287/deca.2015.0323 Page10 Volume34,Number3,January2016 DecisionAnalysisToday Identifying and Structuring the Objectives of the Islamic State of Iraq and the Levant (ISIL) and Its Followers Johannes Siebert, Detlof von Winterfeldt, and Richard S. John Abstract: This study addresses three questions: 1. What are the objectives of the leaders of ISIL?, 2. What are the objectives of the followers of ISIL?, and 3. How are the two sets of objectives related? To answer these questions, we analyzed the transcripts of interviews and presentations of 59 subject matter experts (SMEs) and conducted a separate analysis of speeches of ISIL leaders and selected Internet sources. In both efforts we identified and structured the strategic, fundamental, and means objectives of ISIL and its followers. The results indicate that ISIL’s leaders pursue four strategic objectives: (1) Establish a Caliphate in Iraq and the Levant, (2) Control and Govern the Caliphate, (3) Expand Islam and Sharia Law Worldwide, and (4) Recreate the Power and Glory of (Sunni) Islam. The followers’ objectives can be partitioned into three strategic objectives: Humanitarian Fulfillment, Religious Fulfillment, and Personal Fulfillment. The objectives identified from the SME interviews were similar to those identified from ISIL leaders’ statements and the Internet. However, the Internet search revealed many more personal objectives of ISIL followers. The results further indicate that ISIL’s leadership objectives are closely aligned with those of its followers. There also is a sharp contrast between the objectives of ISIL and those of Al Qaeda, particularly ISIL’s emphasis on occupying and controlling territories in Iraq and Syria versus Al Qaeda’s focus on worldwide jihad. For more: http://dx.doi.org/10.1287/deca.2015.0324 The authors give an overview of their research in the premiere appearance of the DECA blog, Decision Analysis Review, found here: https://www.informs.org/IOL-Home/Blogs/DECA-Blogs/DECA-Review Sequential Shortest Path Interdiction with Incomplete Information Juan S. Borrero, Oleg A. Prokopyev, and Denis Sauré Abstract: We study sequential interdiction when the interdictor has incomplete initial information about the network and the evader has complete knowledge of the network, including its structure and arc costs. In each time period, the interdictor blocks at most k arcs from the network observed up to that period, after which the evader travels along a shortest path between two (fixed) nodes in the interdicted network. By observing the evader’s actions, the interdictor learns about the network structure and arc costs and adjusts its actions to maximize the cumulative cost incurred by the evader. A salient feature of our work is that the feedback in each period is deterministic and adversarial. In addition to studying the regret minimization problem, we also discuss time stability of a policy, which is the number of time periods until the interdictor’s actions match those of an oracle interdictor with prior knowledge of the network. We propose a class of simple interdiction policies that have a finite regret and detect when the instantaneous regret reaches zero in real time. More importantly, we establish that this class of policies belongs to the set of efficient policies. For more: http://dx.doi.org/10.1287/deca.2015.0325 Page11 Volume34,Number3,January2016 DecisionAnalysisToday The Decision Analysis December 2015 Issue http://da.journal.informs.org/content/12/4.toc “Gaming the System”: Decision Making by Interdependent Critical Infrastructure Allison C. Reilly, Andrew Samuel, and Seth D. Guikema Abstract: Supporting strong, resilient, and integrated critical infrastructure is vital to upholding the U.S. economy and its national security. Arguably, no sector of the economy could exist without the reliable and predictable networks on which it depends. To date, the research on interdependent infrastructure has concentrated on describing the sources of the dependencies and developing models for predicting performance and cascading disruptions after a hazardous event. However, these models fail to capture the perspective of the operators of these networks and how competing, independent objectives lead to suboptimal investment decisions and hence suboptimal network performance. Rather than focus on how interdependent infrastructures operate and possibly fail, we take the perspective of their operators and ask why they make the decisions that they do. The goal of this paper is to demonstrate how strategic interdependencies may impact performance of coupled systems by shifting investments away from what is collectively best toward decisions that are more myopic and optimal from the perspective of a single infrastructure. Through our model, we make inferences on the level of investments networks make, relate this to performance, and provide policy recommendations on how to promote reliable infrastructure. For more: http://dx.doi.org/10.1287/deca.2015.0318 Modeling Public-Private Partnerships in Disaster Management via Centralized and Decentralized Models Peiqiu Guan and Jun Zhuang Abstract: The objective of this paper is to help both public and private sectors make better decisions in defensive resource allocation through public and private partnerships (PPPs). In this paper, efficient PPPs are studied with regard to disaster preparedness using a decentralized model (sequential game where the public sector is the first mover) and a centralized model. This paper identifies the best public investment policies by evaluating the effectiveness of incentive provisions based on the various private strategic responses. This paper also provides insights into understanding (a) how to construct optimal public and private partnerships and (b) whether, when, and to what extent public and private investments in disaster preparedness could form better PPPs. We study the conditions of the private and public sectors’ allocation strategies when they are strategic complements or substitutes. We find that the private sector that has a higher target valuation or lives in more risky areas invests more and has higher potential to partner with the public sector. We also compare the decentralized model results with the results of the centralized model to study the efficiency of the PPPs and find that the results are similar when the target valuation or the probability of disasters is small. For more: http://dx.doi.org/10.1287/deca.2015.0319 Equal Tails: A Simple Method to Elicit Utility Under Violations of Expected Utility Page12 Volume34,Number3,January2016 DecisionAnalysisToday Manel Baucells and Antonio Villasís Abstract: Classical methods to elicit utility are biased because most individuals do not treat probabilities linearly. We propose a simple modification of the classical methods that equates, for all prospects being compared, the range of outcomes. We argue that the modification should work in theory, and test the modification experimentally. Our first experiment confirms that the modified certainty equivalent method reduces the curvature of the S-shaped value function. The second experiment is a novel design that compares the trade-off method with the three classical methods in their original and modified forms. Our equal-tails modification of both the certainty equivalent and the lottery equivalent method produces results consistent with the trade-off method. The lottery equivalent modification is particularly useful to elicit utility points when outcomes are nonquantifiable. For more: http://dx.doi.org/10.1287/deca.2015.0320 Theory of Generalized Risk Attitudes Janne Gustafsson Abstract: This paper develops a theory of risk attitudes that can be applied in a broad array of settings, including those in which the decision maker (DM) abides by a preference model other than the expected utility model and in which decisions are being made over multiattribute alternatives. The theory is based on (i) a set of plausible axioms in which the DM’s preferences over consequences and lotteries are defined separately and (ii) the premise that a risk neutral DM is indifferent between a lottery and the average (in terms of preference) of the outcomes obtained from infinite repetition of the lottery. We show that, under these assumptions, a risk neutral DM seeks to maximize the expectation of classic cardinal utility (i.e., measurable value). This means, in particular, that the DM’s risk attitude in expected utility theory is related to the transformation function between the classic cardinal utility function and the von NeumannMorgenstern utility function. The results also suggest that the applicability of the conventional definitions of risk attitudes may be limited to settings in which the DM’s classic cardinal utility function is linear and that a more generalized treatment of risk attitudes is required for settings in which this is not the case. For more: http://dx.doi.org/10.1287/deca.2015.0322 Attention INFORMS Decision Analysis Society Members! By special arrangement with the Decision Analysis Society Council, dues-paying regular members of the DAS receive a subscription to the journal as part of their membership dues. The DAS is a subdivision of INFORMS. For information on DAS: https://www.informs.org/Community/DAS . Decision Analysis is a quarterly journal dedicated to advancing the theory, application, and teaching of all aspects of decision analysis. The primary focus of the journal is to develop and study operational decision-making methods, drawing on all aspects of decision theory and decision analysis, with the ultimate objective of providing practical guidance for decision makers. As such, the journal aims to bridge the theory and practice of decision analysis, facilitating communication and the exchange of knowledge among decision analysts in academia, business, industry, and government. Decision Analysis is published in March, June, September, and December by the Institute for Operations Research and the Management Sciences (INFORMS) at 5521 Research Park Drive, Suite 200, Catonsville, Maryland 21228. Please visit our website at http://pubsonline.informs.org/journal/deca. Page13 !"#$%&'()*'+$%,&-'(*'./0$/-1'2345' ' !"#$%$&'()'*+,%$%(-&.*,( DA Around the World Column Editors: Matthias Seifert In this column we introduce Decision Analysis (DA) communities around the world with the purpose of promoting their visibility and strengthening the ties between DA researchers and practitioners across borders. I would like to draw your attention to two exciting opportunities in Brazil and Spain. The first one relates to an announcement of the 2016 summer school in multi-criteria decision aid / multiple criteria decision making, which will take place in Recife, Brazil in July 2016 and is sponsored by our colleagues at Universidade Federal de Pernambuco. For further information, please feel free to get in touch with the organizing co-chairs Danielle Costa Morais ([email protected]) and Luciana Hazin Alencar ([email protected]). The second opportunity refers to a tenure-track faculty opening in Decision Sciences at IE Business School in Madrid, Spain, where the school is currently in the process of growing a group of DA researchers within their Operations & Technology Department. For further information please write to [email protected]. ANNOUNCEMENT OF MCDA/M SUMMER SCHOOL 2016 The MCDA/M Summer School is a two-week event, taking place July 18th through 29th, 2016 in Recife/Brazil. Details about the program, the application process and the venue are available at http://cdsid.org.br/mc-summer-school2016/ The aim of this school is to give graduate students/young researchers a state-of-the-art presentation of multiple criteria methods, applications and software and to stimulate a networking of young researchers in MCDA/M. The scientific program of the summer school consists of invited lectures and teams of participants working on case studies. Distinguished professors who have already confirmed their participation are: • • • • • • • Ehrgott, Matthias; Figueira, José Rui; Geiger, Martin J.; Greco, Salvatore; Keeney, Ralph L.; Köksalan, Murat; S!owi"ski, Roman. The program will include the following topics: 6/7&'4)' Volume34,Number3,January2016 DecisionAnalysisToday • • • • • • • • • • • • • • Introduction to MCDA/MCDM; Applications in real world problems; Problem Structuring; Preference Modelling; Outranking Methods ; MAVT/MAUT (Multi-Attribute Value/Utility Theory); Robust Ordinal Regression; Decision Rule Approach; MCDM Group Decision ; Interactive Methods of Multiobjective Optimization (IMMO); Multiobjective Combinatorial Optimization (MOCO); Evolutionary Multiobjective Optimization (EMO); Decision Deck; Scientific writing and publication strategy; MCDM community and History. We intend to limit the number of participants to roughly 50 graduate students. The application process is already open and the deadline for applying is December 30th, 2015. In order to apply, please send by email to [email protected]: • • • • your detailed curriculum vitae an abstract describing your graduate work a letter from your supervisor specifying in clear terms your motivations to attend the summer school the Application Form filled (download from http://cdsid.org.br/mc-summer-school2016/application/). The result of selection process will be communicated before January 31st, 2016. If accepted, you will receive an e-mail with instructions for registration. The early registration deadline is March 15th, 2016. Registration with accommodation includes attendance to the summer school, educational material, lunches, dinners, and social activity and is highly recommended to facilitate the highest level of interaction among students. The venue will be a hotel in Boa Viagem Beach, Recife, capital of Pernambuco, that is strategically located in northeastern Brazil. Pernambuco has a wide variety of natural, cultural and historical attractions. It has as a tropical climate which means it is bathed on sunshine throughout the year. Recife has a prime location, not only in regional terms within Brazil but also in relation to Europe (a 7hour flight from Lisbon) and to North America (a 7h 30min flight from Miami), and of course it is easily accessible from other Brazilian cities and elsewhere in South America. The International airport of Recife/Guararapes has direct flights to Lisbon (via TAP), Miami (via American Airlines), Panama (via Copa Airlines) and Frankfurt (Via Condor Airlines). Other national hubs with daily connections to Recife include airports such as Guarulhos in São Paulo and Tom Jobim in Rio de Janeiro. We look forward to seeing you in MCDA/M Summer School in Recife/Brazil, July 2016. Don’t miss this opportunity!! -------------------------------------------------------------------- Page15 !"#$%&'()*'+$%,&-'(*'./0$/-1'2345' ' !"#$%$&'()'*+,%$%(-&.*,( TENURE TRACK FACULTY POSITION IN DECISION SCIENCES Operations & Technology Area The Operations & Technology Area at IE Business School (www.ie.edu) invites qualified applicants for a tenure track position in Decision Sciences beginning in September 2016. The successful candidate will be expected to publish in top-tier peer-reviewed international journals, to teach high level MBA and executive courses in the fields of decision sciences, business analytics and statistics, to interact and work closely with faculty from other disciplines, and to provide intellectual leadership in his/her area. Applicants will have earned a Ph.D. in Decision Sciences, Management Science, Operations Management or related areas from a recognized school by the date of the appointment (entry level candidates can be close to completion). Preference will be given to candidates with a strong analytical/econometric background and whose research can be easily applied to the domain of behavioral operations. Proficiency in Spanish is a plus, but not required. Salary will be commensurate with qualifications and experience. IE Business School is an Equal Opportunity Employer and strongly encourages applications from individuals who will expand the ethnic and gender diversity of our faculty. Please submit your application in electronic form to: Sara Flores Recruitment Coordinator Email: [email protected] Tel.:+ 34 91 5689781 Applications should include a cover letter and vita, a one-page research statement, a statement of teaching philosophy, copies of recent publications, contact information for three references, and evidence of teaching excellence (e.g., teaching evaluations). Applications received by February 1, 2016 will be given priority consideration. For informal enquiries about the position, please contact Professor Matthias Seifert ([email protected]). About the school: The level of quality of IE Business School’s masters’ and executive education programs has positioned the school among the best in the world according to international rankings including the Financial Times, BusinessWeek, Forbes, The Economist, Wall Street Journal and América Economía. IE faculty is comprised of multi-cultural, exceptional, young and dynamic scholars from all areas of management, who help our students to develop their full potential from different perspectives. IE Business School is located in Madrid, Spain, in the heart of the financial district. Madrid is a vibrant, modern and cosmopolitan capital city of 5+ million that offers an enormous range of professional growth and leisure opportunities. To learn more about IE Business School and our Faculty, please visit http://www.ie.edu/business-school/. 6/7&'45' Volume34,Number3,January2016 DecisionAnalysisToday DA Practice Column Editor: Larry Neal DA Practice Column Measuring the Unmeasurable Hello everyone and Happy New Year. I hope you and your families find yourselves healthy and happy here in a very young 2016. This time around, I want to expand on something that can really make a difference in tough analysis situations when done well, dealing with hard to value metrics. I am a huge fan of Douglas Hubbard, especially his work How to Measure Anything, Finding the Value of “Intangibles” in Business, which I have read cover to cover twice. At times however, even Doug’s pragmatic approaches failed me when things just didn’t want to be measured. Rather than bore you as usual with my own thoughts, I’ve asked 4 people to offer their takes on this subject. Each of these individuals has had a significant impact on my thinking, and I hope you will experience the same. So without further ado, our guest columnists to kick off 2016; Dave Macway, a longtime friend and mentor who taught me the real meaning of clarity. In many organizational decision contexts, there is a need to incorporate difficult to monetize values into the decision making process. In my experience, it is important to be both careful and practical to help decision makers reach clarity about the trade-offs they are making. I have found the following useful: 1) Clarify whether the issue is a direct value measure (one that a decision maker is willing to trade-off with other value measures, say, NPV) or an indirect value measure (one that is a component of a direct value measure – for example, cost or market share are components of NPV of cash flow). Indirect values should be integrated into the direct value measures and not “double counted” as a separate decision criterion. 2) Just because you either can’t or are not willing to monetize a value measure (e.g., safety, environmental, reputation), doesn’t mean that it can’t be quantified. If at all possible (and it is possible way more than people initially think – be creative), quantify the value measure (e.g., tons of soil remediated, thousands of cubic feet of gas not flared, etc.). Great advances have even been made in recent years at quantifying brand, reputation, and other so-called “strategic influences.” a. Barring a clear metric – even if is a proxy – use a scoring system of some sort, such as traffic lights, barometers, “low-medium-high”, or some other such qualitative assessment. 3) Calculate, including uncertainty, the direct value measures for each alternative and provide simple, but insightful, displays to show the trade-offs explicitly. Look for dominate alternatives that “win” on all value measures and search for hybrid alternatives that can optimize across the decision space. Page17 Volume34,Number3,January2016 DecisionAnalysisToday Remember, Decision Quality is obtained by stimulating the right conversations with the right people in the right way. The technique and process described above has worked countless times to enable decision makers to discuss and gain clarity and alignment around the best course of action when difficult to monetize values must be considered in the decision making process. Next up are two very good friends, Greg Parnell and Terry Bresnick. These men taught me how to use my DA skills to lead. Whether it’s a medical matter or organizational change, we can make a positive difference in others’ lives. Working with multiple objectives and value measures that are hard to monetize Most Government clients don’t think in terms of net present value (NPV) or return on investment (ROI), so when it comes to their difficult decisions, we almost always are working with multiple objectives and value measures that are hard to monetize. As private companies consider the Triple Bottom Line (profit, people, and planet), they may also consider objectives that are hard to monetize. We have found five practices to be most helpful: 1. Defining the decision problem – The initial problem is never the final problem. We have found that it is important to spend time talking to decision makers and stakeholders to understand the real problem and, perhaps, the opportunities. As a wise senior leader once told us, “this is too good of a problem to waste!” Using his advice, we converted an embarrassing problem to a significant opportunity to improve the organization’s mission assurance. 2. Assessing values – We show them a simple example of the use of both relative and absolute nonmonetary scales. We often use an example to which most folks can relate such as evaluating upgrades to a basic computer system. We learned years ago that those who have never done this are very skeptical about these “soft benefits” but feel very confident about their cost models. By the time we take them through a sample problem, they believe the benefits and start to question their cost models! 3. Assessing swing weights – Again here, taking them through a simple example can show them the negative impacts on the decision that using the importance weights make. We often use a simple job example with three criteria such as job satisfaction, location, and first year’s salary, and first ask them to assess importance weights with no alternatives defined. Then we show them alternatives for which the highest importance weight shows no difference among the alternatives. We present the results in terms of a swing weight matrix to emphasize the two components of the swing weight. It becomes obvious that the importance weights push them in the wrong direction. In one study we worked on, the use of importance weights caused the study results to be rejected as not credible 4. Visualization of the process – We find that many analysts use a computer to elicit value curves and swing weights. They do this because it is easy for them. Instead, we need to make the assessment process easy for the people doing the assessments. Computer screens limit you to one sight picture at a time, and scrolling is highly disruptive to concentration. Our best practice is to fill the walls with large wall charts with, for example, value curves where we use colored sticky dots Page18 Volume34,Number3,January2016 DecisionAnalysisToday to score alternatives. We encourage participants to go to the charts, and physically move dots around in front of the group to make the models theirs. By having the entire model displayed around the room simultaneously, it makes it very easy to compare one value curve with another. Often, we hear, “this value curve should look a lot like that one.” That can save time and effort. Most importantly, we have full transparency of the model. 5. Communicating the results – We have learned that there is no one best way to communicate the results of the deterministic and probabilistic analysis. Different decision makers have different leaning styles and different knowledge of probability. Therefore, we try alternative presentations. The most popular forms are the value component, cost vs. value, dominance charts, risk profiles, and football charts for portfolio analyses. Last but not least is a man that I met later in my career. Ralph Keeney, the man who defined “begin with the end in mind”, long before Stephen Covey penned The 7 Habits of Highly Effective People. Ralph rekindled that fire I felt 25 years ago when I first discovered DA and DQ and has helped me find many new ways to contribute to others’ wellbeing. Comments on Hard to Value Objectives For any decision being faced, it is useful to understand the objectives. The objectives state why it is worth the time and effort to think about a decision. If one is using the objectives to create or thoughtfully appraise alternatives without analysis, no metric (also referred to as a measure or scale) is needed to indicate levels of achievement regarding the objective. If analysis is planned, it is necessary to have a way to measure each objective. For this purpose, metrics can be categorized into three types: natural, constructed, or proxy. Natural scales, which are in general use and have a common interpretation, are more useful if they exist. For an objective of “minimize cost”, dollars is a natural metric. For the objective of “minimize disruption to the public” of a large project, the number of people disrupted or the total person-weeks of disruption are natural metrics. The more difficult situations occur when there are no natural metrics. Then the analyst faces the decision of whether to use a proxy or constructed metric. A proxy is a natural scale, but it does not directly measure the levels of achievement of the associated objective. If an objective is to “minimize heart attacks from carbon monoxide”, a proxy is parts per million of carbon monoxide in the air. There is a probabilistic relationship between carbon monoxide levels and the number of exposed people experiencing heart attacks. This suggests another proxy, namely the number of people exposed to high carbon monoxide levels. This requires specifying a high level of carbon monoxide to be used in the proxy. In any case, eventually constructing utilities for metric levels presumes some understanding of the probability relating exposure and heart attacks, which is not an easy task. If one can model this relationship, the natural metric of the number of heart attacks caused can be used. A constructed metric is a measurement scale that you constructed for the specific decision being faced. For some objectives, the constructed metric may be best. Consider a possible objective of a major company to “minimize negative press coverage” on an upcoming project. Such negative coverage may be accurate or not. For any constructed metric, you want to specify a number of levels ranging from Page19 Volume34,Number3,January2016 DecisionAnalysisToday something that is possibly worst to something that is possibly best. You also want to specify enough levels in between to accurately categorize levels that are distinct from each other. Suppose you have a sevenlevel scale from A (the best) to G (the worst). The seven levels are usually defined by written descriptions, but may be described by pictures for some objectives such as those pertaining to visual impacts. A written description should describe the consequences of a given level in terms of the achievement with respect to the objective. There may also be past examples of consequences relevant to the decision makers that can be included as examples of specific levels of achievement to enhance their meaningfulness. A common significant mistake in specifying metrics is to oversimplify. If an objective is important, a metric that essentially categorizes possible consequences into descriptors such as low, medium, and high with no careful definitions indicating meanings clarifies little to nothing and often distorts thinking. Even with simple definitions of these meetings, the ranges are often inadequate to characterize important differences. Both situations suggest that the objective is either unimportant and should be skipped in the analysis or that inadequate thought and creativity was given to appropriately address it. A second common mistake is simply describing consequences of alternatives on a scale from 1 to 10 with no levels specified. With such an inadequate scale, the specific thought and logic given to describe consequences is also frequently lacking. As a result, the value of any subsequent analysis is greatly limited. So there you have it. A little longer than normal, but I hope well worth the read. Next time we’ll tackle a concept that seems to have wings lately, the Triple Bottom Line. Please feel free to drop me a note at [email protected] with comments or ideas for future columns. Page20 !"#$%&'()*'+$%,&-'(*'./0$/-1'2345' ' !"#$%$&'()'*+,%$%(-&.*,( Society for Decision Professionals Decision Analysis Affinity Group (DAAG) 2016, April 6-8 and Joint DAS/SDP Webinar DAAG Meeting The Society of Decision Professionals has announced that the 22nd annual DAAG meeting will be held April 6-8 in beautiful Banff, Canada. The venue is the Banff Park Lodge Resort Hotel & Conference Centre on the beautiful Bow River. http://www.banffparklodge.com/ DAAG is open to all and is a great opportunity to network with leading decision analysis practitioners from around the world. Attendees span the gamut of application from pharma, military, personal/family, and agriculture to oil and gas. It’s a great way to see what works and what’s new in the hands-on application of decision analysis. Registration is now open. The early bird rate for the general sessions is $425 until February 15th. The regular rate after February 15th is $500. Registration includes breakfast and lunch on April 7 & 8. Here’s a peek at the program; April 6 is a workshop day. Three workshops will be available; • Enriching Your Frame: Use of Scenario Thinking for Strategy Development; a half-day session featuring Ellen Coopersmith, Kent Burkholder, and Jeremy Walker, $250* • Facilitation Training; a half-day session featuring Kathryn Rosback, $250* (register for both half-day workshops for a discounted $450) • Biases in Decision Making; a full-day session featuring Jennifer Meyer and Carl Spetzler, $450* *includes breakfast and lunch April 7th and 8th are the general sessions; The keynote speakers are: • Michael Runge, winner of the 2015 DAS Practice Award, will discuss his work on the Glen Canyon Dam 6/7&'24' Volume34,Number3,January2016 DecisionAnalysisToday • Dave Snowden will discuss the Cynefin framework for decision making The topical sessions include; • • • • • • • Corporate and Organizational Decision Making Medical Decision Making Decision Analysis for Everyone! Capital Decision Making Under Resource Constrained Circumstances Societal and Non-Profit Decision Making Unsolved Problems and Developing Ideas The Cutting Edge of Decision Analysis For additional registration details, please visit http://www.decisionprofessionals.com/event/daag2016/home.php Hope to see your there! Joint DAS/SDP Webinar On December 16th, the DAS and SDP jointly sponsored a webinar featuring Dr. Robert Hammond of Chevron with his presentation “Discrete Approximations to Continuous Distributions in Decision Analysis”. The event was hosted by Dr. Eric Bickel, our DAS President, and was attended by more than 200. If you missed the opportunity to hear Dr. Hammond, the event was recorded and can be found here. http://www.decisionprofessionals.com/?scrollTo=http://decisionprofessionals.com/library#library The DAS/SDP joint webinar effort will continue in 2016. announcements of future events. Please watch your email in box for If you have topics that you would like to see presented at these joint webinars, please contact Hilda Cherekdjian, SDP Executive Director, at [email protected] with your ideas. Page22 Volume34,Number3,January2016 DecisionAnalysisToday Research Column Editor: Debarun Bhattacharjya Summary of Research Column Articles: 2012 – 2015 Dear Reader, This will be my last issue as research column editor for DA Today. I wish to thank the co-editors Heather Rosoff and Jun Zhuang as well as former editor Jeff Keisler for providing me the opportunity to serve the newsletter and simultaneously learn about a breadth of research in the decision analysis community. Most of all, I wish to thank the authors who have contributed excellent articles for the column. Below, I list and briefly summarize the 11 research column articles from my tenure: 2012 – 2015. I hope you have found the articles informative and inspiring. Best regards, ~Debarun S. No. Issue Author Title Summary 1. 2012, Vol 1 Ross Shachter (Stanford University) Effective Decision Analysis: A Cause to Believe In 2. 2012, Vol 2 Robert Bordley (Booz Allen Hamilton) 3. 2012, Vol 3 4. 2013, Vol 1 David Banks (Duke University), Jesus Rios (IBM T. J. Watson Research), David Rios Insua (Royal Academy of Sciences, Spain) Lav R. Varshney (IBM T. J. Watson Research) Winning the Battle in the Marketplace: A Bayesian Alternative to Chance-Constrained Programming Issues in Adversarial Risk Analysis Argues that causality is a fundamental underlying concept in the foundations of decision analysis, illustrating this using influence diagrams. Discusses a Bayesian alternative to chance constrained programming, making it consistent with decision analysis principles. Provides a summary of literature on adversarial risk analysis, focusing on security applications, and highlights some outstanding problems for the emerging field. Surprise in Computational Creativity and Machine Science Page23 On the use of Bayes’ rule as a measure of surprise/ novelty for computational creativity and machine science. Volume34,Number3,January2016 DecisionAnalysisToday 5. 2013, Vol 2 6. 2013, Vol 3 7. 2014, Vol 1 8. 2014, Vol 2 9. 2014, Vol 3 10. 2015, Vol 1 11. 2015, Vol 2 Gilberto Montibeller (London School of Economics), L. Alberto Franco (Loughborough University) Jyrki Wallenius (Aalto University) Facilitated Modeling in Decision Analysis Presents the facilitated mode of engagement in decision analysis, suitable for organizations that are more networked and where power and knowledge are distributed. Behavioral Decision Welcomes the renewed Research Revisited: interest in behavioral decision The Deterministic making and provides a MCDM Perspective perspective on behavioral decision research in a deterministic MCDM context. Gordon B. Hazen Sensitivity Analysis via Introduces information (Northwestern Information Density density as an information University) value tool that provides insights about direction of concern for sensitivity. Simon French Bayesian Decision Reviews scenario analysis and (University of Analysis in Parallel discusses its potential as a Warwick) Small Worlds powerful tool in a complex and highly uncertain world. Léa Deleris (IBM Building Bayesian Highlights research on Research – Networks from a building graphical models Ireland) Variety of Inputs such as Bayesian networks using a variety of inputs, such as information in text form. Eva Chen The Contribution Reviews the contributed (University of Weighted Model: weight model – an approach Pennsylvania), Identification and that identifies expertise and David V. Budescu Combination of uses it to combine forecasts (Fordham Expertise effectively. University) Samuel E. Bodily Risk Preference A conversation between (University of Lessons from “Deal or student and teacher that Virginia) No Deal” expounds upon the benefits of utility theory, demonstrated using a dataset about the “deal or no deal” game. Page24 Volume34,Number3,January2016 DecisionAnalysisToday Ask DAS Column Editor: Florian Federspiel Developmental Policy at the World Bank Based on Decision Analytic Insights Implementing decision analytic insights into practice comes with many of its own challenges and rewards. The interface of policy makers and researchers poses a particularly interesting context of application, as implementations may affect millions of people within and across different countries. To find out more I talked to Andrea Vermehren, Lead Social Protection Specialist at the World Bank, about the bourgeoning application of decision analytic insights to applied problems in developmental economics. One of the World Bank’s proclaimed goals is to eradicate extreme poverty and a major way of doing so is through the use of so called Social Safety Nets initiatives. These initiatives, targeted at vulnerable and poor households to shelter them from economic shocks, consist of various programs from fee waivers for housing and education to public work programs and conditional or unconditional cash transfers. With its origins in Latin America in the early 2000s (e.g. in Mexico, Brazil, Jamaica, Colombia, Nicaragua), many more countries from Pakistan, to China, Nigeria and Madagascar have implemented cash transfer programs. While some cash transfer programs are bound to conditions linked to the promotion of human development (such as children's regular school attendance, participation in educational sessions related to nutrition, etc.), others are not as bounded. The cash transfer in all of these programs is intended to change the recipients’ behaviors, related to both the human and productive development of the household. Results, however, have been mixed. While most safety net programs have shown to smooth consumption and provide some cushioning to incomes in crisis situations, their effects on key human development indicators, such as nutrition and early childhood development, have been less conclusive. The disparity in findings thus raises the question of whether there are better ways than imposing conditions (e.g. school attendance, work requirements) to enhance the effectiveness of social safety net programs employing cash transfers. That is because the more conditions imposed, the costlier the implementation, as conditions usually imply the additional element of control. Page25 !"#$%&'()*'+$%,&-'(*'./0$/-1'2345' ' !"#$%$&'()'*+,%$%(-&.*,( In that vein, and because cash transfer programs are only one of many polices to benefit, on October 22, the World Bank announced the launch of the Global Insights Initiative (GINI). GINI consists of a team of dedicated researchers with the aim of integrating decision analytic and related insights from psychology and economics into the design and implementation of developmental polices. This came shortly after the release of the bank’s World Development Report 2015. The report focuses on the themes of Mind, Society, and Behavior and argues for the need of a significant re-haul of economic development and associated policies based on behavioral insights. The bank further launched a number of collaborative efforts with outside researchers, -/"(0&1+.(2*'34%(/"*.56*17"1($'(0*%/$'87&'(!9( think-tanks and practitioners such as UK’s Behavioral Insights Team and ideas42, a small but influential behavioral consultancy (non-profit) with academic roots. One of the major challenges when implementing academic insights into developmental policy is the need for simplicity, efficacy and non-obtrusiveness. While for instance new cash transfer programs under a new set of conditions are later evaluated and rigorously analyzed, programs are almost always designed with well-established effects in mind. The focus clearly lies on achieving the greatest possible – and most certain – impact, and the difficulty lies more so in adapting or correctly applying an established effect in the context of a particular policy, society or geographic location. For example, in the case of cash transfer programs, simple interventions capitalizing on the effect of mental accounting, such as assigning a label (e.g. education support) to a cash transfer, have proven very effective 1 , potentially removing the costly need of enforcing conditionality. Interestingly the balance 1 -/"(:1&;7/(&<(9*%/(-1*'%<"1(=1&81*>%'IC"$-E&K'S"-#H'T/0UM( ''''''''''''''' http://web.stanford.edu/~pdupas/Morocco_Tayssir_LCT.pdf 6/7&'25' Volume34,Number3,January2016 DecisionAnalysisToday between efficacy and the need for simplicity and non-obtrusiveness always remains to be struck. Notable academic advisors recently argued for the use of multiple labeled envelopes in the hope of further compartmentalizing the effective use of the cash, a proposal thus far rejected by the World Bank as it may cause confusion and would likely come across as too contrived. Much work remains and is currently underway in the area, as decision analytic insights may further benefit the effectiveness of recipients’ trainings, social service delivery, awareness campaigns, and further activities that accompany the cash transfer. While only having provided a snapshot of the recent developments at the World Bank, the message is clear: The interface between decision analysis and academics from related disciplines with policy makers (naturally not only relating to developmental policy) will become increasingly interesting and important over the years to come. Both a thorough understanding of people’s behavior as well as effective, prescriptive ways of reaching normatively (or societally) desired results are needed, and the field of Decision Analysis has much to offer in that regard. Further information about the World Bank’s efforts can be found in the bank’s recent World Development Report 2015 (http://www.worldbank.org/en/publication/wdr2015), Andrea Vermehren’s blog (http://blogs.worldbank.org/team/andrea-vermehren), as well as on GINI’s page (http://www.worldbank.org/en/programs/gini#1). I would like to thank Andrea Vermehren who offered generous help and insights for this piece. If you have a response to this piece, or if you have further ideas or questions that you would like me to deal with in future Ask DAS columns, please do not hesitate to email me ([email protected]). Page27 Volume34,Number3,January2016 DecisionAnalysisToday Editorial Team Research: Dr. Debarun Bhattacharjya IBM T. J. Watson Research Center [email protected] Ask DAS: Mr. Florian Federspiel IE Business School (Instituto de Empresa) ffderspiel.phd2014@student. Ie.edu Dr. Heather Rosoff University of Southern California, Sol Price School of Public Policy and CREATE [email protected] Editor Assistant: Ms. Jing Zhang SUNY University at Buffalo [email protected] Co-Editor: Dr. Jun Zhuang SUNY University at Buffalo [email protected] DA Practice: Larry Neal Chevron Corporate [email protected] DA Around the World: Dr. Matthias Seifert IE Business School [email protected] Page28 !"#$%&'()*'+$%,&-'(*'./0$/-1'2345' ' !"#$%$&'()'*+,%$%(-&.*,( DAS Officers DAS Council President: Eric Bickel College of Engineering University of Texas at Austin [email protected] Debarun Bhattacharjya IBM T. J. Watson Research Center [email protected] Emanuele Borgonovo Department of Decision Sciences Bocconi University [email protected] VP/President-Elect: Jason Merrick Department of Statistical Sciences & Operations Research Virginia Commonwealth University [email protected] Joe Hahn McCombs School of Business University of Texas at Austin [email protected] Past President: Jeffrey Keisler College of Management University of Massachusetts Boston [email protected] Melissa A. Kenney Environmental Decision Analysis and Indicators University of Maryland [email protected] Secretary-Treasurer: Yael Grushka-Cockayne Darden School of Business University of Virginia [email protected] Frank Koch Brutally Frank Consulting [email protected] Jun Zhuang College of Engineering Department of Industrial and Systems Engineering University at Buffalo, SUNY [email protected] Social Media Officer/Webmaster: Jay Simon Defense Resources Management Institute Naval Postgraduate School [email protected] ' ' 6/7&'2R'