Press Kit

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The Brand
Faviana 2016 Press Kit
THE
BRAND
Faviana was born in the heart of New York City; a city marked by
rich culture and diverse aesthetic. With inspiration around every
corner, Faviana has adopted its’ intoxicating energy by incorporating
it into every stitch of each collection. With the perfect combination
of sophistication and versatility, Faviana provides a curated mix of
designs that express, enhance, and elevate each woman’s individual
identity as she celebrates the most important and memorable
moments in her life.
Faviana 2016 Press Kit
The Brand
OUR FOUNDERS
It all started with a dream. Founded in 1988 in New York City by
the Moradi Family, Faviana became more than a family business. The
Moradi’s wanted to create dresses that would help women feel great
and celebrate themselves during all of life’s special moments. With
a combination of red carpet glamour and the elegant spirit of New
York City, the Moradi’s created innovative designs that would help
make dreams come to life. Exceptional craftsmanship, quality fabrics,
intricate detailing, and contemporary silhouettes are what make a
Faviana dress stand out amongst the crowd.
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Faviana 2016 Press Kit
PRODUCT CATEGORIES
VERSATILITY
Pioneering the “Faviana Fit”, the Moradi’s truly understand that every
woman is beautifully unique and the way she dresses should express
that! Catering to each woman’s individualized nature, Faviana has
established a collection of dresses that compliment all styles and sizes.
Offering extended sizing from 00-24W, Faviana has something for
everyone. Whether choosing a dress for prom or a wedding, there is
a personalized style for every important life milestone.
EVENING DRESSES
PROM DRESSES
WEDDING DRESSES
COCKTAIL DRESSES
PAGEANT DRESSES
CURVE DRESSES
NYC INSPIRED
Faviana is everything that New York City is: sophisticated, forwardthinking, bold, energetic and confident. Home to people from all
over the world, New York City synthesizes the diverse spirits of the
arts, design, adventure, and re-invention into a rich and multi-faceted
mixture – sometimes romantic, sometimes edgy, but always with the
sense of glamour; that is the signature of a Faviana dress. As NYC is
both a world fashion capital and is social by nature, Faviana proudly
makes red carpet worthy moments for women’s most important
milestone events.
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Spring 2016 Collection: For the last 27 years, Faviana has
stood out amongst the crowd in the prom and special occasion
market. This year more than ever, Faviana has evolved into a true New
York designer brand by leading the market with novelty and innovative
fabrics, like neoprene and frosted satin, and by also introducing more
trend focused silhouettes with contemporary detailing.
Josie Canseco: Staying at the forefront of the fashion industry,
we are excited to announce that we’ve chosen Josie Canseco to lead
the Faviana Spring 2016 campaign. Josie, daughter of professional
baseball player, Jose Canseco, has been voted by both Vogue and Town
& Country Magazines as the “Model to Watch!”
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Spring 2016
Faviana 2016 Press Kit
Faviana 2016 Press Kit
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Faviana 2016 Press Kit
MULTI-WRAP
Trend Forecast
PURPLE
FAVIANA 7509
FAVIANA 7700
FAVIANA 7331
FAVIANA 7822
TWO PIECE
FAVIANA S7706
FAVIANA S7719
FAVIANA 7822
FAVIANA 7822
NEOPRENE
FAVIANA S7733
FAVIANA S7749
FAVIANA 7724
STYLE 7736
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Faviana 2016 Press Kit
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Faviana 2016 Press Kit
COVERAGE
With the success of our New Arrival Collection in May, top-tier
editors, fashion influencers and Hollywood’s hottest celebrities have
been knocking on Faviana’s door for beautiful dresses for every
occasion. The collection has graced stars on red carpets, the fashion
pages of publications like TeenVogue, Seventeen and Life & Style, and
the faces of broadcast news outlets like E!, Access Hollywood, KTLA
and more. From Sarah Drew, the star of Grey’s Anatomy, to Andrea
Navedo from CW’s smash hit, Jane the Virgin, top tastemakers and
influencers in pop culture continue to ask Faviana to be part of their
red carpet moments... with more and more requests coming in daily.
Judging from the rave reviews we received at our Spring 2016 preview,
our editorial and celebrity slate for 2016 is proving to be even more
exciting!
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Faviana 2016 Press Kit
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Celebrities
Influencers
Faviana 2016 Press Kit
CHERYL BURKE
DANCING WITH THE STARS
JOANNA KRUPA
REAL HOUSEWIVES OF MIAMI
THE ALOHA BABE
ANDREA NAVEDO
JANE THE VIRGIN
KARINA SMIRNOFF
DANCING WITH THE STARS
HAPA TIME
Additional Celebrities: Kim Kardashian, Sarah Drew, Vanna White, Jessica Alba, Brooke
Burke-Charvet, Maria Valentino, Tammin Sursok, Tashiana Washington, Suzanne Alexander,
and Jessica Robertson.
BLUE EYED FINCH
GLAM AND GLITTER
Additional Bloggers: To Be Bright, The Demure Muse, Grease and Glamour, Coco and Vera,
A Love Affair with Fashion, The Whitney Store, Happily Hughes, The Samantha Show, Casual
Claire, Just Jewels 4 U, Two Stylish Kays, Oyin Styled Me, and A Dash of Sophie.
Faviana 2016 Press Kit
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Faviana 2016 Press Kit
Giving Back
Revlon
Faviana joined Revlon in the fight against Breast Cancer
in 2004, and has continued to support the annual walk
as a company. Fans and retailers are always welcomed to
join in supporting this cause!
THE FAVIANA
FOUNDATION
Faviana believes it is important to give back by helping women feel
good about themselves and celebrate their lives; thus The Faviana
Foundation was born. Designed to address womens’ issues, such as
education, healthcare and awareness, career assistance and
socio-economic inequality, Faviana is aiming to encourage, help, inspire
and bring out the best in women across the country. In the upcoming
year, Faviana plans to launch its own initiative, The Faviana Foundation,
but in the meantime, Faviana is committed to working with one
charity per month. Most recently Faviana has worked with the Revlon
Run/Walk for Women, The Enchanted Closet, Becca’s Closet, The Kids
in Need Foundation, Red Nose Day, The Father’s Heart, and Project
G.L.A.M.
The Enchanted Closet
Faviana’s mission is to “fulfill a woman’s dress up fantasy.”
Enchanted Closet, started by one of Faviana’s elite
retailers, allows Faviana the opportunity to accomplish
this mission by providing dresses for those less
fortunate.
W Girls: Project G.L.A.M
Faviana believes every girl deserves to have her dream
prom dress. We donate dresses to WGirls: Project
G.L.A.M., an organization helping underprivileged girls
live their prom fantasy.
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@Faviana_NY
@Faviana
27K+ LIKES
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Faviana 2016 Press Kit
Devin VanderMaas
@FavianaNY
@FavianaNY
Director of Marketing
320 West 37th Street, 10th Floor
New York, NY 10018
7.5K+ FOLLOWERS
2.7K+ FOLLOWERS
@FavianaNYC
+FavianaNewYork
415K+ VIEWS
110K+ VIEWS
@Faviana-NY
@Faviana_NY
*NEW
*NEW
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Contact
Social Media
Faviana 2016 Press Kit
Email: [email protected]
Tel. 212.594.4422
www.faviana.com