Proposal - Vera Maurina Press

Vera Maurina Press
| EmQuartier Arts
Festival | Proposal
Options
I
&
II
VERA MAURINA PRESS (VMP) TEAM
Artist/Architect: Saul Aaron Appelbaum
Accessory Designer: Mui Ly
Stylist: Danita Nuchsawat
Photographer: James Dean Company
Look Book / Sales Catalog Design: James
Dean Company
Textile Shop: PayaShop, Preeyaporn Wongsirimana
Jacquard Weaving Company: TBA
Architectural Glass Company: TBA
Structural Fabrication Company: TBA
Studio Assistants: TBA
Brands: TBA
Models: TBA
Seamstress: TBA
DJ: TBA
Street Musician: TBA
Student Designers: International Program in
Design + Architecture, Chulalongkorn University
In the end, it is not simply the actual dresses to be found
in the closets of modern architecture and its discourse
that embarrass traditional historiography. Rather, it is the
dresslike quality of this architecture. The dresses themselves would pose no problem inasmuch as they could be
securely ghettoized in the supposedly inferior, as ‘feminine’, domains of ‘ornament,’ ‘accessories,’interior decoration,’ Art Nouveau,’ ‘architect’s partner,’ ‘homosexual,’
‘woman,’ and so on. But they are almost always effaced
rather than subordinated because they cannot be restricted
to these domains and the very attempt to do so reveals that
these domains are not so secure after all. What must be
concealed is not the dresses as such but the fact that modern architecture--and, likewise, its historiography--cannot detach itself from what it emphatically defines as the
degenerate other. The white wall at once suppresses and
preserves the nightmares of the discourse. Its banality is
deceptive, to say the least.
-- Mark Wigley, White Walls, Designer Dresses: the fashioning of modern architecture
P r o
p
o
s a l
From 2011 to present VMP produced
fifty theoretical interiors, drawing from the
fashion industry (scenography, runway, look
books, and boutiques). While physical characteristics of the interiors vary, the theme remains
consistent. VMP fragments two-dimensional
patterns in fashion and design into semi-random
three-dimensional bits with computer software
and programming, and then prints the results on
surfaces like paper and silk. VMP then hangs
the surfaces over bodies (walls, floors, ceilings,
and people).
The prints will make guest appearances
in fashion boutiques and sites of exchange like
malls and markets (multi-branding). They will
fuse with garments and accessories in fashion
houses (re-branding). The garments and accessories will compliment paintings and textiles.
The paintings and textiles act as a theatrical
backdrop, as part of the architecture. The theme,
surfaces, and architectures produce the idea that
prints on fabric, garments, accessories, textiles, and paintings form a foundation for artful
lifestyle, more-so than one respective form like
architecture in isolation, detaching itself from
what it [architecture] emphatically defines as
the degenerate other, by explicitly recognizing
the significance of dress and the dress.
To stimulate artful living, VMP will
make an interior on the fourth floor water garden of the EmQuartier. We will fuse pictures
and techniques from some of the theoretical
interiors with garments from one or many EmQuartier brands. The computer drawings will
also move into interior architectural development for the water garden interior (with the
conventions of architectural drawing to communicate with contractors).
For Options I and II we will make a
tension wire system, interior wall divisions
with custom textiles, several computer print
and painting collages (some held in place
between glass plates), and a glass bead curtain. We will work in collaboration with
PayaShop’s weavers in the northern region of
Thailand (incorporating painting and dying
techniques) to produce the textiles, with Mui
Ly for the bead curtain and to decorate the tension wire system, with a company to produce
textiles with a computerized Jacquard loom
using pictures from fashion brand collections,
and with James Dean Company and stylist
Danita Nuchsawat for a photo shoot of models
wearing the brands’ garments in the interior,
using alternative darkroom processes to print
the negatives. The photographs will go in a
look book and sales catalog that VMP will
give away for free at the opening event. During the opening event, models will
lounge and dance wearing the garments in the
interior to the sounds of a hip-hop DJ, working
with an old street performer who expresses
both the micro-tones of traditional Thai music
and Jimi Hendrix’s wailing distortion, https://
www.youtube.com/watch?v=R0Wtu1Btcew
Finally, VMP will propose to conduct a Design/Build workshop with students from the
International Program in Design + Architecture, Chulalongkorn University, to finalize and
produce everything.
o p tion I
Part Whole
EmQuartier Water Garden Plan Option I, plan, 2015
PayaShop Textile in suspension by Tension Wires, 2015
Bead Curtain, 2014
Prints Set 1 with Glass Plates and Hardware, 2015
Prints Set 2 with Glass Plates and Hardware, 2015
Proenza Schouler Jacquard Textiles, 2015
Proenza Schouler Jacquard Textiles Details, 2015
Models in Modified Proenza Schouler Garments, 2015
Model in Modified Proenza Schouler Garments Detail, 2015
View without Models, 2015
View with Models, 2015
View Detail with Models, 2015
o p tion II
Part Whole
EmQuartier Water Garden Option II, Plan, 2015
View Paintings & Textiles, 2015
View Garments, 2015
View LED Lighting, 2015
View Bead Curtain, 2015
View Everything, 2015
View Everything with Models, 2015
Vera
Maurina
Press | Wolfkind
Temporary
|
Shop
Proposal|SiamCenter
Plan, 2014
View Outside Shop, 2014
View Outside Shop, 2014
View Inside Shop, 2014
View Inside Shop, 2014
Vera Maurina Press
|
Cafe
Phong
Options
|
|
Phrom
Proposal
I
&
II
o p tion I
Form Exploration with Textile, 2013
View Wood Wall and Bar Element, 2013
View Wood Wall and Bar Element, 2013
View Wood Bar Element and Clearstory Space, 2013
o p tion II
Elevation Wood Shelf Element, 2013
View Wood Shelf and Wine Rack Element, 2013
View Wood Shelf and Curtains, 2013
View Wood Shelf and Curtains, 2013
Vera Maurina Press
|
Kantana
Film
Institute | Proposal
Site Visit Photo Study, 2013
Kantana Brick Wall, 2013
Print on Fabric, 2013
Woven Textiles with Hemlines, 2013
Elevation Woven Fabric, Print on Fabric, and Ceramic Rectangles, 2013
View Woven Fabric, Print on Fabric, and Ceramic Rectangles, 2013
Elevation Woven Fabric and Ceramic Rectangles, 2013
Video Still for Projection on Fabric, 2013
Video Projected on Fabric, 2013