Partner Report_Total_Universitatea George Bacovia din Bacau
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Partner Report_Total_Universitatea George Bacovia din Bacau
Total Edition Partner Report Universitatea George Bacovia din Bacău Partner Report: Universitatea George Bacovia din Bacău Introduction The trendence Graduate Barometer 2010 - Total Edition Prepared for Universitatea George Bacovia din Bacău Welcome to the trendence Graduate Barometer 2010. First of all we would like to thank you for your participation in the trendence Graduate Barometer 2010. Through cooperation with institutions like yours, this year has been our most successful yet, with 220 000 students taking part in the survey: about 25 000 participants more than we had in the previous survey. Over the years, trendence has become Europe’s leading research institute conducting online student surveys. The results of these surveys are used by employers and universities to learn more about students, making our data an important bridge between higher education and the labour market. We look forward to many more years of cooperation with your institution. We hope you find this report interesting and useful, and welcome any comments or requests you may have. Yours sincerely Ulrike Heyne Research Manager - Europe 2 The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 Contents Partner Report: Universitatea George Bacovia din Bacău Contents Introduction ......................................................................................................................................................................................2 Contents ............................................................................................................................................................................................3 About the Survey...............................................................................................................................................................................4 Europe-wide participation in the trendence Graduate Barometer 2010 ..........................................................................................5 Sample groups...................................................................................................................................................................................6 Chapter I: Education and university evaluation..............................................................................7 Important factors when choosing a university course ..............................................................................................................8 Evaluation of university performance .......................................................................................................................................9 Importance vs. evaluation .......................................................................................................................................................10 Evaluation of university performance - overall satisfaction in Europe....................................................................................11 Views on university course and university careers fair ...........................................................................................................12 Interest in studying a masters course abroad .........................................................................................................................13 Desired masters course destination ........................................................................................................................................14 Students wanting to study a masters course in Romania........................................................................................................15 Chapter II: Career ..........................................................................................................................16 Opinions - future career ..........................................................................................................................................................17 Job application process ...........................................................................................................................................................18 Estimated timeframe to find first position (months)...........................................................................................................18 Estimated number of applications to find first position ......................................................................................................19 Expectations of first position...................................................................................................................................................20 Expected gross annual salary ..............................................................................................................................................20 Desired weekly working hour and desired time in first position .........................................................................................21 Mobility ...................................................................................................................................................................................22 Chapter III: Employer attractiveness.............................................................................................23 Employer attractiveness(Business and Engineering)...............................................................................................................24 Chapter IV: The students...............................................................................................................25 Student sample profile ............................................................................................................................................................26 Age ......................................................................................................................................................................................26 Gender.................................................................................................................................................................................26 Main course.........................................................................................................................................................................27 Expected length of higher education and academic achievement .....................................................................................28 Experience and highly advanced English language skills .........................................................................................................29 English language skills (according to students) ...................................................................................................................30 Opinions - student fees ...........................................................................................................................................................31 About trendence .............................................................................................................................................................................32 The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 3 Partner Report: Universitatea George Bacovia din Bacău About the Survey About the Survey trendence Graduate Barometer has grown to be the largest survey on career, education and employer topics in Europe. More than 850 institutions in 24 countries took part and about 220 000 students answered the survey. The survey was conducted in the following countries: Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, the Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Switzerland, the United Kingdom and in two new countries: Bulgaria and Turkey. The field phase of the survey took place from 01.09.2009 – 11.01.2010. The students were asked about their preferences and expectations in their future career, their satisfaction with their university, and the attractiveness of future employers. The main target group for the survey was business/economics and engineering/IT/natural science students; however, we are of course interested in hearing the opinions of all students. Therefore we have three editions of the trendence Graduate Barometer Partner Report: business, engineering and total (including students of all fields of study). The survey was conducted online and the students were invited by the universities by email, newsletter or web page banner. Your report is divided into four chapters: Education and university evaluation, Career, Employer attractiveness and The Students. 4 The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Contents Participating countries Europe-wide participation in the trendence Graduate Barometer 2010 Country Answers Country Answers Aus tria 3 964 Netherla nds 4 832 Be lgium 8 692 Norwa y 1 840 6 672 Pola nd Bulga ria Czech Republic 9 534 13 785 Portuga l 12 873 2 832 Roma nia 6 621 Finla nd 9 243 Russ ia 2 257 Fra nce 21 264 Denma rk Germa ny 3 530 Spa in Swe de n Gre ece 1 551 Hunga ry 26 424 Irela nd 5 608 Ita ly Slova kia 14 308 6 421 24 366 3 436 Switze rla nd 7 158 Turke y 5 791 Unite d Kingdom Total The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 16 788 219 790 5 Partner Report: Universitatea George Bacovia din Bacău Sample groups Sample groups Europe: 219790 Sample: Numbers of answers for the Total Edition Romania: 6621 Sample: Numbers of answers for the Total Edition Universitatea George Bacovia din Bacău: 218 Sample: Numbers of answers for the Total Edition 6 The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Chapter I: Education and university evaluation Partner Report: Universitatea George Bacovia din Bacău Education and university evaluation Important factors when choosing a university course 66.8% Teaching quality Reputa tion among employers 56.2% 56.6% Practical cours e content 52.0% 56.6% Cours e content a nd s tructure 53.2% 56.0% 30.5% Lecturer/tutor availa bil ity a nd helpfulnes s 56.0% 48.3% Univers ity facili ties 27.0% IT facil ities 42.1% 26.4% 30.8% As s is tance with career planning International orienta tion 28.9% Cheap loca tion 17.6% 24.8% 13.7% 11.3% Univers ity adminis tra tion s ervice Campus acti vities / s tudent life 6.3% Accommodation ava ilability 2.5% 0% 8 40.5% 22.4% 22.0% Good loca tion % 57.5% 32.3% 31.4% Cooperation with employers ! 55.3% 42.8% Academi c reputa tion Europe 79.2% 10% Romania 18.5% 13.7% 20% 30% 40% 50% 60% 70% 80% 90% 100% Uni vers itatea George Bacovia din Bacău The diagram shows the % of students who selected the factors as important when choosing a university course. Question: Which are the most important factors for you when choosing a university/university course? The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Chapter I Partner Report: Universitatea George Bacovia din Bacău Evaluation of university performance 69.7% IT facil ities 94.1% 85.6% Good loca tion 71.7% Teaching quality 65.0% Uni vers ity facil ities 55.9% Practica l cours e content 80.9% 77.1% 67.2% 68.6% Reputation a mong employers 61.5% 64.2% International ori enta tion 43.5% Coopera tion with employers 31.6% As s i s tance with career planning 51.4% 50.3% 45.4% 48.6% Cheap loca tion 31.7% Univers ity adminis tra tion s ervice Campus activiti es / s tudent life 43.9% 47.1% 29.5% Accommoda tion ava ilability 40.7% 8.3% 0% % 88.2% 77.5% 77.8% Academi c reputa tion ! 88.7% 71.6% Cours e content a nd s tructure Europe 89.0% 66.8% Lecturer / tutor a vail abil ity a nd helpful nes s 93.2% 10% 20% 30% Romania 40% 50% 60% 70% 80% 90% 100% Univers i tatea George Ba covia din Bacă u The diagram shows the % of students who evaluated the performance of their university as good for each of the above factors. Question: How does your university perform on these factors? The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 9 Partner Report: Universitatea George Bacovia din Bacău Education and university evaluation Importance vs. evaluation IT fa ci li ti es Good l oca ti on Tea chi ng qua l i ty Lecturer/tutor a va i la bi l ity a nd hel pful nes s Cours e content a nd s tructure Uni vers i ty fa ci li ti es Aca demi c reputa ti on Pra cti ca l cours e content Reputa tion a mong empl oyers Interna ti ona l ori enta ti on Coopera tion wi th empl oyers As s i sta nce wi th ca reer pla nni ng Chea p l oca ti on Uni vers ity a dmini s tra ti on s ervice Ca mpus a cti vities / s tudent l ife Accommoda ti on a va i l a bil i ty Importa nce (s tudents from your uni vers i ty) ! % 10 Eva l ua tion of your uni vers ity The diagram compares what is important to students at your university and how they evaluate your university in these factors. Question Importance: Which are the most important factors for you when choosing a university/university course? Question Evaluation: How does your university perform on these factors? The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Chapter I Partner Report: Universitatea George Bacovia din Bacău Evaluation of university performance - overall satisfaction in Europe 4.1 - 4.3 4.4 - 4.6 4.7 - 4.9 5.0 - 5.3 Europe Average overall satisfaction 4.8 Aus tria 4.1 Norwa y 5.1 Be lgium 5.1 Pola nd 5.0 Country Country Ne therla nds Average overall satisfaction 5.2 Bulga ria 5.1 Portuga l 4.8 Czech Republic 4.5 Roma nia 4.9 Denma rk 4.8 Rus s ia 5.3 Finla nd 4.7 Slova kia 4.5 Fra nce 5.2 Spa in 4.6 Germa ny 4.1 Sweden 5.1 Gre ece 4.6 Switze rla nd 4.9 Hunga ry 4.9 Turkey 4.9 Irela nd 4.9 United Kingdom 5.2 Ita ly 4.7 Universitatea George Bacovia din Bacău 5.7 ! % The map shows overall satisfaction in their university among students in Europe. Question: Overall how satisfied are you with your university/course? (1 = very dissatisfied and 7 = very satisfied). The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 11 Partner Report: Universitatea George Bacovia din Bacău Education and university evaluation Views on university course and university careers fair My university course provides me with the skills necessary for the labour market Uni vers ita tea George Ba covia din Ba că u Roma ni a Europe Agree 82.8% 10.7% 56.5% 29.6% 54.7% 13.9% 28.7% Dis a gree 6.5% 16.6% No opi nion Awareness and use of careers fair at the university Does your uni vers ity ha ve a ca reers fa ir? 29.6% 70.4% Ha ve you a ttended / do you pl a n to a ttend thi s ca reers fa ir? 81.0% yes ! 12 19.0% no The diagram ‘Awareness and use of career fair at the university’ shows your students awareness and use of careers fairs arranged at your university. The question ‘Have you attended to this careers fair’ was filled in by the students answering yes to the question ‘Do your university have a careers fair’. The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Chapter I Partner Report: Universitatea George Bacovia din Bacău Interest in studying a masters course abroad 22.0% - 37.9% 38.0% - 52.9% 53.0% - 68.9% 69.0% - 84.9% Country % Europe 50.2% Ne the rla nds 42.9% Austria 52.6% Norwa y 35.4% Be lgium 42.9% Pola nd 37.2% Bulga ria 66.6% Portuga l 43.1% Cze ch Republic 27.7% Roma nia 69.3% Denm a rk 53.9% Rus s ia 76.4% Finla nd 34.1% Slova kia 22.5% Fra nce 50.7% Spa in 58.2% Germa ny 43.9% Sweden 45.6% Gree ce 75.2% Switzerla nd 48.2% Hunga ry 45.6% Turkey 84.3% Irela nd 46.9% United Kingdom 48.4% Ita ly 55.7% Universitatea George Bacovia din Bacău 50.0% ! % Country % The map and tables show the % of students who answered yes to this question. Question: Are you interested in studying a master degree in a foreign country? The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 13 Partner Report: Universitatea George Bacovia din Bacău Education and university evaluation Desired masters course destination 59.5% United Ki ngdom 37.3% 41.6% US 34.3% 28.6% France 14.6% Ita ly 12.8% 18.2% Canada Switzerland 15.6% 13.0% Spa in 15.3% 13.0% 13.7% 9.1% Netherlands 12.9% 9.1% Aus tria 10.9% 9.1% Belgium Aus tral ia 5.8% 9.1% Denma rk 8.9% 5.2% Sweden 7.2% 3.9% Finland 4.1% 3.9% Ireland (Republi c) 3.6% 2.6% 1.5% 2.6% China Czech Republic 1.5% 1.3% Turkey 0.7% 1.3% 6.7% Norway 0.0% Greece 4.1% 0.0% Hunga ry 3.7% 0.0% Portugal 3.3% 0.0% Rus s ia 1.9% 0.0% Poland 0.6% 0.0% 0% 10% Europe % 14 26.0% 27.2% 23.4% Germa ny ! 68.8% 20% 30% 40% Romania 50% 60% 70% 80% 90% 100% Univers itatea George Bacovia di n Ba cău The diagram shows the most desired master course destinations of students in your country. Question: Where would you like to study this master degree? The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Chapter I Partner Report: Universitatea George Bacovia din Bacău Students wanting to study a masters course in Romania 0.0% - 0.3% 0.4% - 0.6% 0.7% - 1.0% 1.1% - 1.4% Country % Austria 0.3% Ne the rla nds 0.3% Be lgium 0.4% Norwa y 0.4% Bulga ria 0.2% Pola nd 0.5% Cze ch Republic 0.2% Portuga l 0.5% Denma rk 0.2% Roma nia 0.0% Finla nd 0.3% Rus s ia 0.2% Fra nce 0.4% Slova kia 0.3% Germa ny 0.4% Spa in 0.3% Gree ce 0.2% Sweden 0.0% Hunga ry 1.0% Switzerla nd 0.2% Irela nd 0.8% Turkey 0.4% Ita ly 0.3% United Kingdom 0.3% ! Country % The map shows the percentage of students from each country who would like to study a master course in your country. The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 15 Chapter II: Career Chapter II Partner Report: Universitatea George Bacovia din Bacău Opinions – future career I am worried about my future career Uni vers ita tea George Ba covia din Ba că u Europe ! % 30.7% 59.3% Roma ni a Agree 32.9% 53.5% 34.6% 56.1% Di s a gree 13.5% 10.0% 9.4% No opini on The diagram shows the percentage of all students in Europe, your country and at your university who worry about their future career. Question: I am worried about my future career The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 17 Partner Report: Universitatea George Bacovia din Bacău Career Job application process Estimated timeframe to find first position (months) 2.6 - 3.9 4.0 - 5.3 5.4 - 6.7 6.8 - 8.2 18 Country M onths Europe 4.5 Ne the rla nds Country M onths 3.5 Austria 3.5 Norwa y 2.8 Be lgium 3.7 Pola nd 5.2 Bulga ria 2.9 Portuga l 4.1 Cze ch Republic 3.3 Roma nia 4.4 Denma rk 3.9 Rus s ia 2.6 Finla nd 3.5 Slova kia 4.8 Fra nce 3.1 Spa in 4.9 Germa ny 3.9 Sweden 4.5 Gree ce 6.2 Switzerla nd 3.1 Hunga ry 4.7 Turkey 8.2 Irela nd 5.0 United Kingdom 4.7 Ita ly 6.2 Universitatea George Bacovia din Bacău 4.5 The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Chapter II Partner Report: Universitatea George Bacovia din Bacău Job application process Estimated number of applications to find first position 7.0 - 15.9 16.0 - 24.9 25.0 - 33.9 34.0 - 42.9 Country Applications Europe 26.8 Ne therla nds Country Applications 12.3 Aus tria 27.5 Norwa y 12.5 Be lgium 18.5 Pola nd 42.5 Bulga ria 19.7 Portuga l 24.7 Czech Republic 17.7 Roma nia 33.4 Denma rk 23.7 Rus s ia 17.2 Finla nd 20.2 Slova kia 31.0 Fra nce 29.4 Spa in 27.3 Germa ny 28.1 Sweden 22.0 18.9 Gre ece 21.2 Switze rla nd Hunga ry 28.9 Turkey 7.5 Irela nd 27.4 United Kingdom 27.5 Ita ly 26.2 Universitatea George Bacovia din Bacău 26.0 The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 19 Partner Report: Universitatea George Bacovia din Bacău Career Expectations of first position Expected gross annual salary €8000 - €19000 €19000 - €29000 €29000 - €40000 €40000 - €50000 Country Gross annual salary € Europe €22 391 Nethe rla nds Country Gross annual salary € €29 226 Aus tria €30 799 Norwa y €46 929 Be lgium €26 485 Pola nd €9 524 Bulga ria €8 262 Portuga l €15 067 Czech Republic €13 734 Roma nia €10 326 Denma rk €49 841 Rus s ia €15 616 Finla nd €32 477 Slova kia €12 258 Fra nce €32 356 Spa in €20 146 Germa ny €41 744 Swe de n €32 331 Gre ece €16 255 Switzerla nd €46 455 Hunga ry €9 946 Turke y €14 468 Irela nd €29 094 Unite d Kingdom €25 993 Ita ly €20 808 Universitatea George Bacovia din Bacău €12 667 20 The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Chapter II Partner Report: Universitatea George Bacovia din Bacău Desired weekly working hour and desired time in first position Desired weekly working hours Uni vers ita tea George Ba covia din Ba că u 45.5 43.6 Roma ni a 43.0 Europe Desired time in first position (years) Universi ta tea George Bacovi a din Ba că u 10.5 9.4 Roma nia Europe The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 7.0 21 Partner Report: Universitatea George Bacovia din Bacău Career Mobility After graduating I will leave my country to find a professional position abroad Uni vers ita tea George Ba covia din Ba că u Roma ni a Europe 25.3% 44.6% 29.0% 30.1% 38.5% 26.7% 32.5% 40.7% Agree 32.6% Dis a gree No opi ni on Imagine you received an attractive job offer. To what extent would you relocate? I would… 34.4% Reloca te worl d wi de 29.4% 30.8% Reloca te wi thi n Europe 29.4% 18.4% Rel oca te within my country of res i dence 22.6% 16.4% Not rel oca te 18.6% Europe 22 Roma ni a Uni vers i ta tea George Ba covi a di n Ba că u The trendence Graduate Barometer 2010 - Total Edition© trendence 2010 Chapter III: Employer attractiveness Partner Report: Universitatea George Bacovia din Bacău Employer attractiveness Employer attractiveness (Business and Engineering) Business 2010 Rank % 24 Europe 1 Pricewa te rhous e Coope rs 6.8% 2 Google 6.3% 3 Erns t & Young 6.0% 4 L'Oréa l 5.7% 5 Deloitte 5.2% 6 Apple 5.2% 7 KPMG 4.8% 8 Coca -Cola 4.6% 9 Micros oft 4.3% 10 BMW Group 3.7% Engineering 2010 Rank ! Employer (top 10) Employer (top 10) Europe 1 Google 10.4% 2 Micros oft 8.0% 3 Apple 6.7% 4 IBM 5.8% 5 BMW Group 5.0% 6 EADS 4.9% 7 Sieme ns 4.9% 8 Nokia 3.3% 9 L'Oré a l 3.2% 10 Intel 3.1% The two tables show the top 10 most popular employers in Europe (Business and Engineering). Question: Which employers would you most likely apply to upon graduation? The students could select 3 companies from a list of 120. The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 Chapter IV: The students Partner Report: Universitatea George Bacovia din Bacău The students Student sample profile Age (average in years) Uni vers ita tea George Ba covia din Ba că u 23.8 22.6 Roma ni a 22.8 Europe Gender 26 Country M ale Female Europe 49.1% 50.9% Aus tria 42.7% 57.3% Be lgium 50.1% 49.9% Bulga ria 35.8% 64.2% Czech Re public 45.9% 54.1% Denma rk 47.7% 52.3% Finla nd 39.7% 60.3% Fra nce 60.7% 39.3% Germa ny 64.6% 35.4% Gre ece 56.8% 43.2% Hunga ry 44.2% 55.8% Irela nd 46.0% 54.0% Ita ly 49.5% 50.5% Nethe rla nds 52.3% 47.7% Norwa y 53.4% 46.6% Pola nd 42.0% 58.0% Portuga l 51.5% 48.5% Roma nia 37.6% 62.4% Rus s ia 48.6% 51.4% Slova kia 39.1% 60.9% Spa in 43.2% 56.8% Swe de n 53.7% 46.3% Switzerla nd 66.1% 33.9% Turke y 59.8% 40.2% Unite d Kingdom 41.9% 58.1% Universitatea George Bacovia din Bacău 30.2% 69.8% The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 Chapter IV Partner Report: Universitatea George Bacovia din Bacău Student sample profile Main course Main course 43.0% Bus i nes s / economi cs 86.2% 7.0% 8.3% La w Socia l s ci ences / huma nities 20.4% 3.7% 12.1% Engi neering 0.5% Computer sci ence 0.5% 8.7% 4.5% 0.5% Na tura l sci ence 0.7% 0.5% Ma thema ti cs / s ta ti sti cs Hea l th sci ence 1.8% 0.0% Arts 1.8% 0.0% 0% Europe ! 10% 20% 30% Roma nia 40% 50% 60% 70% 80% 90% 100% Univers i ta tea George Ba covi a din Bacă u The diagram shows the main courses of the students taking part in the survey The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 27 Partner Report: Universitatea George Bacovia din Bacău The students Student sample profile Expected length of higher education and academic achievement Expected length of education (in years) Univers itatea George Ba covia di n Bacă u Romani a 3.6 4.0 5.1 Europe Academic Achievement (Self assessed: 5 = outstanding achievement, 1 = poor achievement) Uni vers ita tea George Ba covi a di n Ba că u 3.5 3.9 Roma ni a Europe 28 3.7 The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 Chapter IV Partner Report: Universitatea George Bacovia din Bacău Experience and highly advanced English language skills Experience and skills 67.5% Cours e rela ted work experi ence 70.3% 48.4% Non cours e rela ted work experience 49.3% 51.4% Extra -curri cul a r a cti vi ties 35.3% 47.8% Hi ghly a dva nced Engl is h la ngua ge s ki ll s 25.1% Work, s tudy or volunta ry a ctivi ti es i n a foreign country 28.9% 22.2% 0% Europe 10% 20% Roma ni a 30% 40% 50% 60% 70% 80% 90% 100% Uni vers ita tea George Ba covi a di n Ba că u The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 29 Partner Report: Universitatea George Bacovia din Bacău The students Experience and highly advanced English language skills English language skills (according to students) 24.0% - 42.9% 43.0% - 61.9% 62.0% - 80.9% 81.0% - 100.0% Country % Europe 59.0% Ne the rla nds 63.2% Austria 81.5% Norwa y 77.9% Be lgium 54.5% Pola nd 49.3% Bulga ria 40.8% Portuga l 53.9% Cze ch Republic 31.6% Roma nia 47.8% Denm a rk 72.5% Rus s ia 35.5% Finla nd 74.2% Slova kia 56.2% Fra nce 49.6% Spa in 28.5% Germa ny 70.5% Sweden 65.3% Gree ce 80.7% Switzerla nd 66.2% Hunga ry 24.6% Turkey 34.6% Irela nd 100.0% United Kingdom 100.0% Ita ly 31.8% Universitatea George Bacovia din Bacău 25.1% 30 Country % The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 Chapter IV Partner Report: Universitatea George Bacovia din Bacău Opinions – student fees Students should pay for their tertiary education Univers itatea George Ba covia din Ba că u 35.5% Romani a 17.6% Europe 17.2% 42.6% 21.9% 67.7% 14.7% 70.5% Agree Di sa gree The trendence Graduate Barometer 2010 - Total Edition © trendence 2010 12.3% No opi ni on 31 Partner Report: Universitatea George Bacovia din Bacău About trendence trendence is Europe’s leading research institute specialising in employer branding, personnel marketing and recruiting. Every year, more than 300 000 school-leavers, students and young professionals from all over the world take part in our studies on their career ambitions and employers of choice. These studies’ results are an invaluable support to organisations’ HR departments: by providing authoritative, representative information on potential employees, they inform crucial decisions on recruitment and marketing strategies. Furthermore, our results assist schools and higher education institutions in appraising their performance and developing a coherently strategic approach. The ‘Top 100’ rankings of the most desirable employers, compiled from our studies, are a particular focus of interest, acting as guides and benchmarks for the media, employers and the employees of the future alike. Our commitment to the quality of trendence research results is demonstrated by the fact that key members of our team hold ESOMAR membership and by our absolute adherence to ISO 20252 and other recognised market research standards. trendence also produces various print and online publications to support school-leavers and students in their career decision-making process. trendence is part of Group GTI, the world’s largest careers publisher, which has offices in Europe and Asia. As the market leader in a dynamic environment, trendence regularly sees annual growth in double figures. Our clients are primarily organisations with international or global operations. trendence Institut Markgrafenstr. 62 D - 10969 Berlin For enquiries regarding research methodology please contact: Ulrike Heyne, Research Manager [email protected] Phone +49 (0) 30 259 29 88-306 Fax +49 (0) 30 259 29 88-901 www.trendence.com www.trendemployer.de 32 The trendence Graduate Barometer 2010 - Total Edition © trendence 2010