2008 One ShOw feSTivAl

2008 One Show
festival
press kit
The One Club for Art and Copy • 21 E. 26th Street • New York, NY 10010 • 212-979-1900 • www.oneclub.org
One Show Festival sponsors
The One Show Festival is stronger than ever, with more activities and more generous support from our sponsors. This year we are thrilled to
have with us returning anchor sponsorship from Yahoo!, who have been a key part of the One Show for many years, as well as ongoing support
from The Wall Street Journal and National Cinemedia. For the first time, the One Show has benefited from generous support from the creative
community and we would like to thank all of our platinum and silver agency sponsors.
Platinum level sponsors
gold Level Sponsor
silver Level Sponsors
media sponsors
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the one club board of directors
David Apicella
Ogilvy & Mather / New York
Kara Goodrich
BBDO / New York
Deborah Morrison, Ph.D
University of Oregon / Eugene
David Baldwin
Chairman of the Board, The One Club
Norm Grey
Creative Circus/Atlanta
Jim Mountjoy
Loeffler Ketchum Mountjoy (LKM) / Charlotte
Rossana Bardales
Mother / London
Joyce King Thomas
McCann Erickson / New York
Kevin Proudfoot
Wieden + Kennedy / New York
Jeff Benjamin
Crispin Porter + Bogusky / Boulder
Jan Leth
Ogilvy / New York
Kevin Roddy
Bartle Bogle, Hegarty / New York
Arthur Bijur
Cliff Freeman and Partners / New York
Kerri Martin
GOOSEBUMPS / Birmingham
Steve Sandstrom
Sandstrom Design / Portland
Joe Duffy
Duffy & Partners / Minneapolis
José Mollá
la comunidad / Miami
Luke Sullivan
GSD&M / Austin
Mission Statement
The One Club exists to champion and promote excellence in advertising and design in all its forms. It is the world’s foremost non-profit
organization devoted to elevating creative work in the industry. It seeks to celebrate the legacy of creative advertising and to use that
legacy to inspire future generations. The One Club is the ‘keeper of the flame’ for advertising creatives. The One Show remains the pinnacle of
achievement by providing a showcase of the world’s best work, and by inviting collaboration among individuals that are actively developing
outstanding work.
The One Club exists to educate and inspire students of the business, and benefit the next generation through scholarships, portfolio reviews
and annual student exhibitions and competitions.
And finally, The One Club exists to inspire clients to seek the rewards that come with calculated risks and new ideas. As long as great ideas
are allowed to take form, The One Club will continue to exist to encourage and promote them.
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2008 one show festival schedule
MONDAY, MAY 5
14TH ANNUAL STUDENT EXHIBITION
Select schools and colleges exhibit their top seniors’ portfolios.
The exhibition will be open through May 7 from 10 am–3 pm.
Venue: Prince George
15 East 27th Street, New York City
Opening Reception: 5 - 7 pm
TUESDAY, MAY 6
ONE SHOW SPEAKER SERIES
Kevin Proudfoot from Wieden + Kennedy/New York will be giving a
presentation featuring his agency’s work and Jerry Della Femina
from Della Femina Rothschild Jeary and Partners presents
“Still Crazy After All These Years.”
Venue: Prince George/15 East 27th Street, New York City
Presentation: 2 – 4 pm (limited seating available, you must rsvp)
ONE SHOW DESIGN
One Show Design, now on its eighth year, will award the best in
design communications from around the world with a gala event and
a special exhibition in Chelsea’s gallery district.
Venue: Chelsea Art Museum / 556 West 22nd Street, New York City
Cocktail Reception: 6 – 7:30 pm
Awards Ceremony and After Party: 7:30 – 10 pm
WEDNESDAY, MAY 7
ONE SHOW SPEAKER SERIES
Brian Collins, Chief Creative Officer of COLLINS, presents “Design—
Who Needs It?” and marketing guru Kerri Martin asks, “Mirror Mirror
on the Wall, Am I the Fairest Fair Client of Them All?”
Venue: Prince George / 15 East 27th Street, New York City
Presentation: 2 – 4 pm (limited seating available, you must rsvp)
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WEDNESDAY, MAY 7 (continued)
THE ONE SHOW
The highlight of the festival and many creatives’ careers, the 33rd
annual One Show celebrates the year’s best work in print, television,
radio, outdoor, innovative media, and integrated branding.
Venue: Jazz at Lincoln Center / 33 West 60th Street, New York City
Buffet and Cocktail Reception: 6 – 8 pm
Awards Ceremony: 8 – 10 pm
ONE SHOW After Party: 10 pm – 1 am
Featuring live music with Bitter:Sweet
Venue: The Highline Ballroom / 431 W. 16th Street
(between 9th & 10th Aves.), New York City
THURSDAY, MAY 8
CLIENT PITCH COMPETITION
A select number teams will give a live presentation and pitch their
College Competition entries to a panel of creative directors and the
client executives.
ONE SHOW STUDENTS AWARDS CEREMONY
Winners of the One Show College Competition, Client Pitch competition
and the Patrick Kelly Scholarship recipient will be awarded. All the
College Competition finalists and the professional One Show winners
will be screened.
Venue: Prince George
15 East 27th Street, New York City
Client Pitch: 1PM – 4PM
Awards Ceremony and After Party: 6 – 8:30 pm
FRIDAY, MAY 9
ONE SHOW INTERACTIVE
The best in digital media advertising is awarded at One Show
Interactive, now on its 11th year. With categories like Online Branded
Content and Brand Gaming, One Show Interactive will be live from
Times Square this year.
Venue: Nokia Theatre / 1515 Broadway, 44th & Broadway, NYC
Cocktail Reception: 6 – 8 pm
Awards Ceremony and After Party: 8 pm – 12 am
About The One Club
The One Club is unique among advertising creative organizations. No other group in the world is as dedicated to upholding
and raising creative standards in all genres and all media of advertising, nor can any other group count such worldwide
creative luminaries among its current and former leadership.
In 1977, The One Club for Art & Copy was founded and assumed sole sponsorship of the One Show. The significance of
the show’s name was derived from the team concept of art director and copywriter that was the backbone of the Bill
Bernbach-led creative revolution. Prior to the One Show, awards shows focused on either the visual or copy elements of
a particular ad, but the One Show chose a more holistic approach in declaring the creative concept and its execution to
be the primary criteria for which an ad would be judged. This simple yet novel idea quickly propelled the One Show Pencil
from New York’s best awards show to the nation’s best, and now the world’s most prestigious and coveted advertising
award.
As the One Show’s reputation grew, so did the scope of The One Club. In 1994 an education department was created, and
the annual student exhibition debuted. The student show signified The Club’s emphasis on the future of the industry and
underscored its commitment to education. It was in this same progressive, forward-thinking outlook on the business that
interactive categories were added to the One Show in 1996, just a few short years ago, yet still in the nascent stages of
interactive advertising.
These new categories quickly became an advertising awards show in its own right in 1998, with the introduction of
One Show Interactive. A design competition, One Show Design, was started in 2001 as part of an effort to recognize the
increasingly important role of design in integrated branding campaigns. One Show Design became its own separate show
in 2007 with an awards presentation and exhibit.
2008 One Show Festival Overview
The 2008 One Show Festival was one of the most widely entered award shows by creatives and advertising agencies
around the world. The coveted Pencil award sets the standards in creative excellence and to win it is the pinnacle of any
creative’s career. This year, The One Club will be hosting a five-day festival that kicks off with the student exhibition and
ends with our grand finale, One Show Interactive. For a week in New York, The One Club offers journalists an opportunity
to experience the trends of today, and glimpse the new approaches of tomorrow.
This year, entries were submitted from over 60 countries, making the One Show the largest award show worldwide and
the Pencil the most sought-after creative award.
The One Show
One Show Interactive
One Show Design
College Competition
Total 2008 Entries
19,417
3,883
3,711
1,957
28,968
Pencils and Merit Winners
The One Club believes that creativity springs from the hearts and minds of individuals, not committees. The One Show is
judged by a system of points recorded on anonymous ballots. Discussion is kept to a minimum and no pressuring votes
or lobbying for work is allowed.
Less than 5% of One Show entries win a place in the One Show, One Show Interactive and One Show Design annuals, the
compendiums of record for the year’s best creative advertising.
The Pencil award is the coveted trophy given to the top tier of winners in the One Show. Pencils are awarded to the top
scoring entries in each category and are calculated from the judges’ ballots and the average scores. There are three
levels of Pencils—Gold, Silver, and Bronze—with Gold being the highest, and Silver the next high and Bronze the third
level.
Merit winners are the fourth tier of One Show winners. This is work that scored well, but not well enough to win a Pencil.
However, you’re well served to pay attention to Merit winners—they constitute some of the most interesting and unusual
work in the One Show annuals.
ONE SHOW CATEGORIES
To reflect the advertising’s growing reach into alternative and mainstream media, this past year the One Show added a
category for Branded Content. Branded Content is a merging of entertainment and advertising where the content is used
as a vehicle for a specific product or company.
The One Show awards work in these major categories:
Consumer Newspaper
Consumer Magazine
Small Space Print
Outdoor
Trade
Collateral
Public Service & Political Advertising
Consumer Radio
Consumer Television
Cinema Advertising
Non-Broadcast
Innovation in Advertising and Marketing
Integrated Branding
Branded Content
Message from the chief executive officer
Welcome to everyone who has come to see the best creative work from around the world
showcased in New York. More agencies across the country are supporting The One Club,
its programs and scholarships and they are adding to the longer list of our prestigious
sponsors. The One Show Festival is building a stronger international creative community for
design, advertising and new media, which are all presented here in New York over a week
in May. This year we are able to take advantage of many spectacular venues throughout
the city—The Chelsea Art Museum, Jazz at Lincoln Theater and the Nokia Theatre in Times
Square— establishing New York as the epicenter of innovative communication. And for
the first time, the One Show final judging is being held just days before the actual awards
ceremony, allowing all of our judges to be here for the show, adding prestige and excitement
to the awards night.
One Show Interactive continues to be the leader in recognizing the potential for digital
communication. One Show Design is rapidly becoming the primary showcase for print
design, environmental and package design in the country. And the One Show continues to
collect accolades as the most prestigious awards show in the industry.
If you are collecting a Pencil this week at One Show Design, the One Show or One
Show Interactive —congratulations! I thank everyone here for supporting our efforts to
maintain the high standards of creative excellence—the signature of One Show work.
— Mary Warlick
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2008 one show judges
Chris Adams
TBWA\Chiat\Day/Los Angeles
Paul Keister
Goodness Manufacturing/Los Angeles
Rob Strasberg
Doner/Southfield
Andy Azula
The Martin Agency/Richmond
Arno Lindemann
Lukas Lindemann Rosinski/Hamburg
Norman Tan
BatesAsia/Shanghai
Robert Baird
Mother/New York
Elspeth Lynn
Zig/Toronto
Monica Taylor
Wieden + Kennedy/Portland
Bob Barrie
Barrie D’Rozario Murphy/Minneapolis
Steve Mapp
Butler, Shine, Stern & Partners/Sausalito
Nancy Vonk
Ogilvy & Mather/Toronto
Paul Belford
This is Real Art/London
James McGrath
Clemenger BBDO/Melbourne
Todd Waterbury
Wieden+ Kennedy/New York
Mike Byrne
Anomaly/New York
Filip Nilsson
Forsman & Bodenfors/Stockholm
Yang Yeo
JWT/Shanghai
Glenn Cole
72andSunny/El Segundo
Masako Okamura
Dentsu/Tokyo
Marty Cooke
SS+K/New York
Ian Reichenthal
Y&R/New York
Adriana Cury
McCann Erickson/São Paulo
Kai Roeffen
TBWA\Germany/Dusseldorf
Joe DeSouza
Fallon/London
Ted Royer
Droga 5/New York
Andy Greenaway
Saatchi & Saatchi/Singapore
Beth Ryan
Bartle Bogle Hegarty/New York
Paul Hirsch
Hirsch Denberg/Chicago
Eric Silver
BBDO/New York
Matt Ian
Bartle Bogle Hegarty/New York
Nick SpaHr
Goodby, Silverstein & Partners/San
Francisco
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2008 one show radio judges
Mike Sweeney
Freelance/New York
Laura Fegley
Freelance/New York
Steve Dildarian
Freelance/San Francisco
Ginger Robinson
Wieden + Kennedy/Portland
Isaac Silvergate
Droga 5/New York
Josh Denberg
Hirsch Denberg/Chicago
Roger Baldacci
Arnold/Boston
Warren Cockrel
Heat/San Francisco
Doug Adkins
Hunt Adkins/Minneapolis
Austin Howe
Freelance/Portland
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2008 One Show Statistics
Number of finalists
countries
(Pencils and merits)Number of Pencils
Argentina
5
Australia
12
Brazil
19
CanadA
26
7
China
9
2
Colombia
2
Denmark
1
France
5
1
Germany
39
5
Hong Kong
4
India
15
Indonesia
1
Italy
1
Japan
5
1
Korea, Republic Of
1
1
Malaysia
12
2
Mexico
5
Netherlands
5
2
New Zealand
18
1
Norway
1
Poland
1
Portugal
1
Puerto Rico
1
Qatar
2
Singapore
16
3
South Africa
17
4
Spain
14
5
Sweden
3
Switzerland
5
1
Thailand
12
1
United Arab Emirates
1
United Kingdom
41
6
United States
202
50
Vietnam
1
2
1
Total number of pencils by country
Gold (28)
silver (34)
bronze (32)
germany - 2
japan - 1
korea - 1
spain - 2
thailand - 1
united kingdom - 1
United States - 20
canada - 4
china - 2
France - 1
Germany - 2
malaysia - 1
netherlands - 1
singapore - 1
SOuth Africa - 1
united kingdom - 1
United States - 20
australia - 2
canada - 3
Germany - 1
india - 1
malaysia - 1
new zealand - 1
singapore - 2
SOuth Africa - 3
spain - 3
switzerland - 1
united kingdom - 4
United States - 10
Ranking of the Top 10 One Show Winners by Country
country
United States
united kingdom
Germany
Canada
brazil
New zealand
south africa
singapore
india
spain
Pencils
50
6
5
7
0
1
4
3
1
5
merits
152
35
34
19
19
17
13
13
14
9
total
202
41
39
26
19
18
17
16
15
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2008 One Show Interactive
The importance of interactive advertising grows exponentially each year. Celebrating its 10th anniversary, One
Show Interactive awards the best in interactive advertising, including online, cell phones, brand gaming, and other
interactive media.
One Show Interactive Categories
One Show Interactive awards work in these major categories:
Banners – Fixed Space
Banners - Dynamic
Microsites
Web Sites
Brand Gaming
Branded Applications
Mobile Advertising
E-mail Marketing
Online Branded Content
New Media Innovation and Development
Other Interactive Media
Integrated Branding Campaign
Self-Promotion
Public Service/Educational
Message from the one club president
We are living through pivotal times in the advertising industry. This is a period that will mark
the end of an era and the beginning of a new and exciting, yet challenging one.
As advertising practitioners, we are witnessing a change in social behavior where the
consumer is becoming more sophisticated and empowered. Web 2.0, mobile devices and
technology like PVR’s are allowing the consumer to dictate when, where and how they watch
content. Not only are they the new program directors, consumers are also fast becoming
content creators.
At the same time, traditional creatives are re-inventing and re-energizing their careers with
new media. As broadband usage grows, online video is becoming a key factor in advertising,
and it is allowing creatives to exercise their talents in art direction, writing, directing
and storytelling. Traditional creatives are bringing strong conceptual campaigns online,
improving the quality and creativity across the new broader fragmented media landscape.
Over the years we have seen the number of media outlets increase dramatically, and as the
media fragments it is becoming increasingly more difficult to reach consumers. The amount
of time consumers are spending on daily media consumption has not changed but the
number of media outlets that they interact with has increased, diluting the time a consumer
spends on any given media outlet or source.
The challenge we as creatives face is to create exciting branded content, entertainment
and advertising that the consumer will choose to include in their programming and in the
content they consume. As advertisers and clients we will need to “let go” and fathom how to
let the consumer contribute to the brand and interact with it.
One Show, One Show Interactive and One Show Design awards are setting the standard for
creative excellence across all media. Congratulations to the diverse international collection
of winners in both new and traditional media. Your work will inspire and stand as a reference
to how the industry has progressed this past year.
— Kevin Swanepoel
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2008 one show interactive judges
Mauricio Alarcon
Crispin Porter + Bogusky/Miami
Bjorn Hoglund
Daddy/Gothenburg
Fabio Simoes Pinto
F/Nazca Saatchi & Saatchi/São Paulo
Mathias Appelblad
Forsman & Bodenfors/Stockholm
Rei Inamoto
AKQA/San Francisco
Kris Kiger
R/GA/New York
Matt Powell
Profero/London
Sam Ball
Lean Mean Fighting Machine/London
Laura Jordan Bambach
Glue/London
Lars Bastholm
AKQA/New York
Nicke Bergstrom
Farfar/Stockholm
Jorge Calleja
Wieden + Kennedy/Amsterdam
Xavi Caparros
Double You/Barcelona
Pete Case
Gloo Digital/Cape Town
Sean Lam
Kinetic/Singapore
Alessandra Lariu
Agency Republic/London
Michael Lebowitz
Big Spaceship/New York
David Lee
Wieden + Kennedy/London
Sophia Lindholm
Forsman & Bodenfors/Stockholm
Mauricio Mazzariol
Big Man/São Paulo
Mark Chalmers
Amsterdam
Will McGinness (Jury Chair)
Goodby Silverstein & Partners/San
Francisco
Hillman Curtis
Hillman Curtis/New York
Enric Nel-lo
Shackleton Digital/Barcelona
Dirk Eschenbacher
Tribal DDB/Shanghai
Benjamin Palmer
The Barbarian Group/Boston
15
Nicholas Roope
Poke/London
Koichiro Tanaka
Projector/Tokyo
2008 one show interactive statistics
Number of finalists
countries
(Pencils and merits)Number of Pencils
Australia
5
1
belgium
1
1
Brazil
9
1
canada
8
5
china
4
2
denmark
2
2
france
3
1
germany
23
6
hong kong
3
1
india
1
japan
25
korea
1
mexico
2
1
netherlands
3
1
new zealand
8
1
norway
4
3
singapore
3
south africa
1
spain
12
3
sweden
25
12
united kingdom
43
16
united states
90
24
11
16
Total number of pencils by country
Gold (23)
belgium - 1
canada - 2
china - 1
germany - 1
japan - 2
new zealand - 1
norway - 1
spain - 1
silver (32)
australia - 1
france - 1
germany - 2
japan - 3
mexico - 1
norway - 1
sweden - 8
united kingdom - 8
sweden - 1
united kingdom - 4
united states - 8
united states - 7
bronze (37)
brazil - 1
canada - 3
china - 2
denmark -2
germany - 3
japan - 6
netherlands - 1
norway - 1
spain - 2
sweden - 3
united kingdom - 4
united states - 9
Ranking of the Top 10 One Show interactive Winners by Country
country
United States
united kingdom
sweden
japan
germany
spain
brazil
canada
new zealand
australia
Pencils
24
16
12
11
6
3
1
5
1
1
merits
66
27
13
14
17
9
8
3
7
4
total
90
43
25
25
23
12
9
8
8
5
2008 one show design
One Show Design continues to expand with entries up over 20 percent from last year. For the first time, One Show Design
was part of the One Show Festival week this year and had its own event at the Chelsea Art Museum in New York’s bustling
gallery district. Judges included Jenny Ehlers from King James, Clement Mok, Marian Bantjes from Canada and Keiko Hirano
from Communication Design Laboratory in Tokyo. Presenters at the show included luminaries from the design world such as
Steve Sandstrom from Sandstrom Design, Brian Collins from COLLINS and Genevieve Gorder, designer and former host of the
hit TV show Trading Spaces.
2008 one show design judges
Marian Bantjes
Quatriolio Arts/Bowen Island
Brian Collins
Collins/New York
Jenny Ehlers
King James/Cape Town
Keiko Hirano
Communication Design Laboratory/Tokyo
Sarah Moffat
Turner Duckworth/San Francisco
Clement Mok
San Francisco
Emily Oberman
Number 17/New York
Alvaro Rego
Mumedi/Mexico
Laurie Rosenwald
New York
2008 one show DESIGN statistics
Number of finalists
countries
(Pencils and merits)Number of Pencils
Australia
6
1
brazil
2
-
canada
11
-
china
11
2
france
1
1
germany
25
9
india
15
3
italy
1
1
japan
29
5
S. korea
1
1
malaysia
11
3
new zealand
2
-
philippines
1
1
singapore
14
3
south africa
5
1
spain
1
-
sweden
4
1
switzerland
1
-
thailand
4
-
united kingdom
11
2
united states
94
13
19
Total number of one show design pencils by country
Gold (12)
silver (16)
china - 1
France - 1
germany - 1
india - 3
italy - 1
singapore - 1
south africa - 1
united states - 3
bronze (19)
china - 1
germany - 3
japan - 1
malaysia - 2
singapore - 1
united kingdom - 2
united states - 6
australia - 1
germany - 5
japan - 4
s. korea - 1
malaysia - 1
philippines - 1
singapore - 1
sweden - 1
united states - 4
Ranking of the Top 5 One Show design Winners by Country
country
United States
japan
germany
india
singapore
Pencils
13
5
9
3
3
merits
81
24
16
12
11
total
94
29
25
15
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2008 One Show Education Festival
This year’s college competition brief was sponsored by a major Super Bowl advertiser, DORITOS. Students were asked to
create work that elevated the brand and capture the essence of the popular snackfood.
The 14th Annual Student Exhibition
A select group of U.S. and international schools will exhibit work from their top graduating seniors. The best and the brightest will have their work on display in our gallery for public viewing. At the opening, many of the participating students and
their instructors will be present.
Client Pitch Competition
10 selected teams will present their College Competition entry in a 15-minute pitch to a panel of creative experts and
client-side executives from the NRDC, all before a live audience. The winners will receive a scholarship award at the
Education Festival Party on May 8.
Education Festival Awards Party
The festival concludes with an awards party where Gold, Silver and Bronze Pencils are given to the winners. The Client
Pitch competition winners and the recipient of the Patrick Kelly Scholarship Award will also be announced.
student exhibition schools
Academy of Art University
San Francisco
Adhouse
New York
Art Center College of Design
Pasadena
The Art Institute of Pittsburgh
Pittsburgh
The Book Shop
Los Angeles
Brainco
Minneapolis
Brigham Young University
Provo
Fashion Institute
of Technology
New York
Kean University
Union
Temple University Tyler School of Art
Elkins Park
Miami Ad School
Miami Beach, San Francisco, Minneapolis
University of Colorado
Boulder
Minneapolis College
of Art & Design
Minneapolis
University of Delaware
Newark
New York City College of Technology
Brooklyn
Ontario College
of Art & Design
Toronto
California State University
Long Beach
Parsons School of Design
New York
Chicago Portfolio School
Chicago
Pratt Institute
Brooklyn
College for Creative Studies
Detroit
Savannah College
of Art & Design
Savannah
Columbia College Chicago
Chicago
The Creative Circus
Atlanta
Escola Panamerica
de Arte e Design
São Paulo
Syracuse University
Syracuse
School of Visual Arts
New York
SMU - temerlin advertising institute
Dallas
University of Oregon
Eugene
University of Texas
at Austin - Texas Creative
Austin
VCU - School of Mass Communications
Richmond
VCU Brandcenter
Richmond
FOR IMMEDIATE RELEASE:
Contact:
Meredith Turner
The Rosen Group
212.255.8455
[email protected]
THE ONE CLUB ANNOUNCES ELITE JURY
FOR THE 33RD ANNUAL ONE SHOW
~ Prestigious Panel of Experts to Judge Year’s Best Ads for
Ad Industry’s Equivalent of the Oscars ~
NEW YORK, NY (November 12, 2007)— Twenty-eight of the advertising industry’s
most acclaimed professionals have been selected to judge this year’s One Show, an
international awards competition recognizing the year’s best creative advertising. For the
first time, the complete international jury will meet together in New York City to select
One Show Pencils during the actual One Show Festival Week. Winners will be
announced at the One Show ceremony on May 7, 2008 at Jazz at Lincoln Center. There
will be two preliminary judging sessions in Hawaii and the Dominican Republic prior to
the jury selecting the Pencil winners.
“Being selected to be a One Show judge is a career-defining honor, as is winning a One
Show Gold Pencil,” said Mary Warlick, Chief Executive Officer of The One Club. “The
One Club has very high standards to uphold, so when we invite someone to identify the
best creative work in the world, you can rest assured that person is equally capable of
creating it,” said Mary Warlick. It is a very exciting group this year, drawing from the
top talent in the U.S. and major advertising centers from all over the world
The One Club, the world’s leading authorities on excellence in advertising, produces the
One Show, now in its 33nd year. The One Show is one of three annual awards programs
that make up the One Show Festival Week to be held in May 2008. The festival also
includes One Show Design and One Show Interactive.
Judges participating in this year’s One Show competition are:
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Chris Adams – TBWA/Chiat/Day (Los Angeles, USA)
Andy Azula – The Martin Agency (Richmond, USA)
Robert Baird – Mother (New York, USA)
Bob Barrie – Barrie D'Rozario Murphy (Minneapolis, MN)
Paul Belford – This is Real Art (London, UK)
-more-
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Mike Byrne – Anomaly (New York, USA)
Glenn Cole – 72andsunny (El Segundo, USA)
Marty Cooke - SS+K (New York, USA)
Adriana Cury – McCann (São Paulo, Brazil)
Joe DeSouza – Fallon London (London, UK)
Andy Greenway - Saatchi & Saatchi Singapore (Singapore)
Paul Hirsch – Leo Burnett (Chicago, USA)
Matt Ian - Bartle Bogle Hegarty (New York, USA)
Paul Keister - Crispin Porter + Bogusky (Miami, USA)
Arno Lindemann - Jung Von Matt (Hamburg, Germany)
Steve Mapp - Butler, Shine, Stern & Partners (Sausalito, USA)
Filip Nilsson – Forsman Bodenfor (Stockholm, Sweden)
Masako Okamura - Dentsu (Tokyo, Japan)
Ian Reichenthal – TBWA/Chiat/Day (New York, USA)
Kai Roeffen - TBWA\Germany (Düsseldorf, Germany)
Ted Royer – Droga 5 (New York, USA)
Beth Ryan - Bartle Bogle Hegarty (Singapore)
Eric Silver – BBDO (New York, USA)
Rob Strasberg - Crispin Porter + Bogusky (Boulder, USA)
Norman Tan - BatesAsia (Shanghai, China)
Monica Taylor - Wieden + Kennedy (Portland, USA)
Nancy Vonk - Ogilvy & Mather (Toronto, Canada)
Todd Waterbury – Wieden + Kennedy (New York, USA)
Yang Yeo – JWT Shanghai (Shanghai, China)
Last year the One Show received over 17,000 entries from 64 countries. Winners of all
three awards programs will receive Gold, Silver and Bronze Pencils, considered the
ultimate achievement within the advertising industry.
Prospective entrants are asked to log on to www.enteroneshow.org to enter the One
Show. The deadline for entries is January 31, 2008.
For additional information, please visit www.oneclub.org. For press information, contact
Meredith Turner at 212.255.8455 or [email protected].
About The One Club:
The One Club for Art & Copy is the world’s foremost non-profit organization for the recognition and
promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club
produces three annual awards competitions: the One Show, One Show Design and One Show Interactive,
which culminate in awards ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the nonprofit organization nurtures emerging talent through scholarships, portfolio reviews and an annual student
exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series
of lectures and events, and produces publications that include the quarterly one.a magazine and the One
Show, One Show Interactive and One Show Design annuals.
###
Contact: Diane Stefani / Meredith Turner
The Rosen Group
212.255.8455
[email protected]
[email protected]
THE ONE CLUB ANNOUNCES ALL-STAR JURY OF
INTERNATIONAL DESIGNERS FOR EIGHTH ANNUAL
ONE SHOW DESIGN AWARDS
~ Industry Leaders Selected to Judge Year’s Most Innovative Design Communications ~
NEW YORK, NY (January 16, 2008) – Eleven of the world’s top designers have been
chosen to judge the One Show Design awards, the industry’s most prestigious
international awards competition honoring the year’s best in advertising design, corporate
identity, environmental design, publication design, direct mail and package design.
“Due to the increasing number of entries received from around the world and the growing
emphasis placed upon good design in the consumer marketplace, last year marked the
first time design was given its own separate event,” said Mary Warlick, CEO of The One
Club. “One Show Design honors only the very best in design, so naturally, we only invite
the very best designers to judge the work.”
The jury, hailing from 7 countries, will meet in New York to choose the winners of the
coveted 2008 One Show Design awards from March 24-27. Winners will be announced
on May 6 at an awards ceremony held during the One Show Festival at the Chelsea Art
Museum in New York City.
Judges for this year’s One Show Design competition are:
•
•
•
•
•
•
•
•
•
•
•
Marian Bantjes, Quatrifolio (Bowen Island, Canada)
Jenny Ehlers, King James (Cape Town, South Africa)
Vince Frost, Frost Design (Sydney, Australia)
Keiko Hirano, Communication Design Laboratory (Tokyo, Japan)
John Jay, Wieden + Kennedy (Portland)
Diti Katona, Concrete Design (Toronto, Canada)
Clement Mok (San Francisco)
Emily Oberman, Number 17 (New York)
Alvaro Rego, Mumedi (Mexico)
Laurie Rosenwald, Freelance (New York)
David Turner, Turner Duckworth (San Francisco and London, UK)
-moreTop honors at last year’s awards went to Apple Computer, Gnarls Barkley, Pearl Jam,
BBDO and Saatchi & Saatchi.
Prospective entrants are asked to log on to www.enteroneshow.org to enter One Show
Design. The deadline for entries is January 31, 2008.
For additional information, please visit The One Club Web site at www.oneclub.org. For
press information, call Diane Stefani or Meredith Turner at 212.255.8455.
About The One Club:
The One Club for Art & Copy is the world’s foremost non-profit organization for the recognition and
promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club
produces three annual awards competitions: the One Show, One Show Design and One Show Interactive,
which culminate in awards ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the nonprofit organization nurtures emerging talent through scholarships, portfolio reviews and an annual student
exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series
of lectures and events, and produces publications that include the quarterly one.a magazine and the One
Show, One Show Interactive and One Show Design annuals.
###
Contact: Diane Stefani / Meredith Turner
The Rosen Group
212.255.8455
[email protected]
[email protected]
THE ONE CLUB ANNOUNCES ALL-STAR JURY OF
INTERNATIONAL DESIGNERS FOR EIGHTH ANNUAL
ONE SHOW DESIGN AWARDS
~ Industry Leaders Selected to Judge Year’s Most Innovative Design Communications ~
NEW YORK, NY (January 16, 2008) – Eleven of the world’s top designers have been
chosen to judge the One Show Design awards, the industry’s most prestigious
international awards competition honoring the year’s best in advertising design, corporate
identity, environmental design, publication design, direct mail and package design.
“Due to the increasing number of entries received from around the world and the growing
emphasis placed upon good design in the consumer marketplace, last year marked the
first time design was given its own separate event,” said Mary Warlick, CEO of The One
Club. “One Show Design honors only the very best in design, so naturally, we only invite
the very best designers to judge the work.”
The jury, hailing from 7 countries, will meet in New York to choose the winners of the
coveted 2008 One Show Design awards from March 24-27. Winners will be announced
on May 6 at an awards ceremony held during the One Show Festival at the Chelsea Art
Museum in New York City.
Judges for this year’s One Show Design competition are:
•
•
•
•
•
•
•
•
•
•
•
Marian Bantjes, Quatrifolio (Bowen Island, Canada)
Jenny Ehlers, King James (Cape Town, South Africa)
Vince Frost, Frost Design (Sydney, Australia)
Keiko Hirano, Communication Design Laboratory (Tokyo, Japan)
John Jay, Wieden + Kennedy (Portland)
Diti Katona, Concrete Design (Toronto, Canada)
Clement Mok (San Francisco)
Emily Oberman, Number 17 (New York)
Alvaro Rego, Mumedi (Mexico)
Laurie Rosenwald, Freelance (New York)
David Turner, Turner Duckworth (San Francisco and London, UK)
-moreTop honors at last year’s awards went to Apple Computer, Gnarls Barkley, Pearl Jam,
BBDO and Saatchi & Saatchi.
Prospective entrants are asked to log on to www.enteroneshow.org to enter One Show
Design. The deadline for entries is January 31, 2008.
For additional information, please visit The One Club Web site at www.oneclub.org. For
press information, call Diane Stefani or Meredith Turner at 212.255.8455.
About The One Club:
The One Club for Art & Copy is the world’s foremost non-profit organization for the recognition and
promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club
produces three annual awards competitions: the One Show, One Show Design and One Show Interactive,
which culminate in awards ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the nonprofit organization nurtures emerging talent through scholarships, portfolio reviews and an annual student
exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series
of lectures and events, and produces publications that include the quarterly one.a magazine and the One
Show, One Show Interactive and One Show Design annuals.
###
FOR IMMEDIATE RELEASE
Contact: Diane Stefani / Rachel Konik
The Rosen Group
212.255.8455
[email protected]
[email protected]
Preeminent Jury from Around the World Amassed to
Judge the Best in Digital Media and Web
Advertising for One Show Interactive
~ Will McGinness of Goodby, Silverstein & Partners named as Jury Chairman ~
NEW YORK, NY (January 16, 2008) – Twenty-eight of the top creative directors in the
field of interactive advertising have been chosen to judge the One Show Interactive
awards, the industry’s most prestigious awards competition celebrating the year’s best in
digital media and web design.
“Now in its eleventh year, One Show Interactive is evidence of The One Club’s long
standing dedication to recognizing good creative work within digital media and web
design,” explained Kevin Swanepoel, President of The One Club. “It has become the
most coveted award for interactive advertising globally. This year’s jury, which reads like
a Who’s Who of the interactive advertising industry, is the finest we have ever brought
together.”
The jury, hailing from 10 countries, will meet in New York to choose the winners of the
coveted 2008 One Show Interactive awards from March 24-27. Winners will be
announced on May 9 at an awards ceremony held during the One Show Festival at the
Nokia Theater in New York City.
“I’m looking forward to a week of spirited discussion as we gather for what is arguably
the most exciting interactive award show in the industry,” said Will McGinness, Jury
Chairman and Executive Creative Director at Goodby, Silverstein & Partners, San
Francisco. “The interactive category has really begun to mature in recent years. With the
boundaries continuing to expand and blur, I expect that we’ll see a breadth of work that’ll
take the term “interactive” to a new level in 2008.”
Judges for this year’s One Show Interactive competition are:
•
•
•
Jury Chairman: Will McGinness, Goodby, Silverstein & Partners (San
Francisco, U.S.A.)
Mauricio Alarcon, Crispin Porter + Bogusky (Miami, U.S.A.)
Mathias Appelblad, Forsman & Bodenfors (Stockholm, Sweden)
-more•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Sam Ball, Lean Mean Fighting Machine (London, UK)
Laura Jordan Bambach, Glue (London, UK)
Lars Bastholm, AKQA (New York, U.S.A.)
Nicke Bergstrom, Farfar (Stockholm, Sweden)
Jorge Calleja, Wieden + Kennedy (Amsterdam, The Netherlands)
Xavi Caparros, DoubleYou (Barcelona, Spain)
Pete Case, Gloo Digital (Cape Town, South Africa)
Mark Chalmers, (Amsterdam, The Netherlands)
Hillman Curtis, Hillman Curtis (New York, U.S.A.)
Dirk Eschenbacher, Tribal DDB, Asia Pacific (Shanghai, China)
Bjorn Hoglund, Daddy (Gothenburg, Sweden)
Rei Inamoto, AKQA (San Francisco, U.S.A.)
Kris Kiger, R/GA (New York, U.S.A.)
Sean Lam, Kinetic (Singapore)
Alessandra Lariu, Agency Republic (London, UK)
David Lee, Wieden + Kennedy (London, UK)
Michael Lebowitz, Big Spaceship (New York, U.S.A.)
Sophia Lindholm, Forsman & Bodenfors (Stockholm, Sweden)
Mauricio Mazzariol, Big Man (Sao Paolo, Brazil)
Entic Nel-lo, Shackleton Digital (Barcelona, Spain)
Benjamin Palmer, The Barbarian Group (Boston, U.S.A.)
Fabio Simeos Pinto, F/Nazca Saatchi & Saatchi (Sao Paulo, Brazil)
Matt Powell, Profero (London, England)
Koichiro Tanaka, Projector (Tokyo, Japan)
Prospective entrants are asked to log on to www.enteroneshow.org to enter One Show
Interactive. The deadline for entries is January 31, 2008.
For additional information, please visit The One Club Web site at www.oneclub.org. For
press information, call Diane Stefani or Rachel Konik at 212.255.8455.
About The One Club:
The One Club for Art & Copy is the nation’s foremost organization for the recognition and promotion of
excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three
annual awards competitions: The One Show, One Show Design and One Show Interactive, which culminate
in awards ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the
organization nurtures emerging talent through scholarships, portfolio reviews and an annual student
exhibition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series of lectures and
events, and produces publications that include the quarterly one. a magazine and the One Show and One
Show Interactive annuals.
# # #
FOR IMMEDIATE RELEASE
Contact: Diane Stefani / Rachel Konik
The Rosen Group
212.255.8455
[email protected]
[email protected]
Preeminent Jury from Around the World Amassed to
Judge the Best in Digital Media and Web
Advertising for One Show Interactive
~ Will McGinness of Goodby, Silverstein & Partners named as Jury Chairman ~
NEW YORK, NY (January 16, 2008) – Twenty-eight of the top creative directors in the
field of interactive advertising have been chosen to judge the One Show Interactive
awards, the industry’s most prestigious awards competition celebrating the year’s best in
digital media and web design.
“Now in its eleventh year, One Show Interactive is evidence of The One Club’s long
standing dedication to recognizing good creative work within digital media and web
design,” explained Kevin Swanepoel, President of The One Club. “It has become the
most coveted award for interactive advertising globally. This year’s jury, which reads like
a Who’s Who of the interactive advertising industry, is the finest we have ever brought
together.”
The jury, hailing from 10 countries, will meet in New York to choose the winners of the
coveted 2008 One Show Interactive awards from March 24-27. Winners will be
announced on May 9 at an awards ceremony held during the One Show Festival at the
Nokia Theater in New York City.
“I’m looking forward to a week of spirited discussion as we gather for what is arguably
the most exciting interactive award show in the industry,” said Will McGinness, Jury
Chairman and Executive Creative Director at Goodby, Silverstein & Partners, San
Francisco. “The interactive category has really begun to mature in recent years. With the
boundaries continuing to expand and blur, I expect that we’ll see a breadth of work that’ll
take the term “interactive” to a new level in 2008.”
Judges for this year’s One Show Interactive competition are:
•
•
•
Jury Chairman: Will McGinness, Goodby, Silverstein & Partners (San
Francisco, U.S.A.)
Mauricio Alarcon, Crispin Porter + Bogusky (Miami, U.S.A.)
Mathias Appelblad, Forsman & Bodenfors (Stockholm, Sweden)
-more•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
•
Sam Ball, Lean Mean Fighting Machine (London, UK)
Laura Jordan Bambach, Glue (London, UK)
Lars Bastholm, AKQA (New York, U.S.A.)
Nicke Bergstrom, Farfar (Stockholm, Sweden)
Jorge Calleja, Wieden + Kennedy (Amsterdam, The Netherlands)
Xavi Caparros, DoubleYou (Barcelona, Spain)
Pete Case, Gloo Digital (Cape Town, South Africa)
Mark Chalmers, (Amsterdam, The Netherlands)
Hillman Curtis, Hillman Curtis (New York, U.S.A.)
Dirk Eschenbacher, Tribal DDB, Asia Pacific (Shanghai, China)
Bjorn Hoglund, Daddy (Gothenburg, Sweden)
Rei Inamoto, AKQA (San Francisco, U.S.A.)
Kris Kiger, R/GA (New York, U.S.A.)
Sean Lam, Kinetic (Singapore)
Alessandra Lariu, Agency Republic (London, UK)
David Lee, Wieden + Kennedy (London, UK)
Michael Lebowitz, Big Spaceship (New York, U.S.A.)
Sophia Lindholm, Forsman & Bodenfors (Stockholm, Sweden)
Mauricio Mazzariol, Big Man (Sao Paolo, Brazil)
Entic Nel-lo, Shackleton Digital (Barcelona, Spain)
Benjamin Palmer, The Barbarian Group (Boston, U.S.A.)
Fabio Simeos Pinto, F/Nazca Saatchi & Saatchi (Sao Paulo, Brazil)
Matt Powell, Profero (London, England)
Koichiro Tanaka, Projector (Tokyo, Japan)
Prospective entrants are asked to log on to www.enteroneshow.org to enter One Show
Interactive. The deadline for entries is January 31, 2008.
For additional information, please visit The One Club Web site at www.oneclub.org. For
press information, call Diane Stefani or Rachel Konik at 212.255.8455.
About The One Club:
The One Club for Art & Copy is the nation’s foremost organization for the recognition and promotion of
excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three
annual awards competitions: The One Show, One Show Design and One Show Interactive, which culminate
in awards ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the
organization nurtures emerging talent through scholarships, portfolio reviews and an annual student
exhibition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series of lectures and
events, and produces publications that include the quarterly one. a magazine and the One Show and One
Show Interactive annuals.
# # #
FOR IMMEDIATE RELEASE
Contact:
Rachel Konik
Diane Stefani
The Rosen Group
212.255.8455
[email protected]
[email protected]
WORLD’S TOP CREATIVES GATHER IN NEW YORK CITY MAY 5-9
FOR ADVERTISING’S MOST PRESTIGIOUS AWARDS: ONE SHOW,
ONE SHOW INTERACTIVE AND ONE SHOW DESIGN
ONE SHOW FESTIVAL INAUGURATES
One Show Speaker Series May 6-7 featuring Jerry Della Femina, Kerri Martin, Kevin
Proudfoot and Brian Collins ~
NEW YORK, NY (February 25, 2008)—On May 7th the world’s top creatives, advertising
agency CEOs and heads of multinational brands from across the globe will converge on Jazz at
Lincoln Center in New York City for advertising’s equivalent of the Oscars, the 33rd Annual
One Show gala awards ceremony. Produced by The One Club, the foremost nonprofit
organization promoting creative excellence in advertising, presenters will award the coveted
Gold, Silver and Bronze Pencils for the best print, television, radio and innovative media of the
year.
“Winning a One Show Pencil is a career-defining honor,” says Mary Warlick, Chief Executive
Officer of The One Club. “While there are many other advertising awards shows, the One Show
Pencil is the most highly regarded award among advertising industry professionals. If you are in
the advertising business, New York City is the place to be the week of May 5 - 9."
The One Show awards program is part of One Show Festival Week which for the first time will
include One Show Design on May 6th at the Chelsea Art Museum.While design has been a part
of the One Show since 2001, in 2007 a separate design awards ceremony was launched due to the
growing emphasis on good design in the consumer marketplace and the overwhelming increase
in entries in the design categories.
Another highlight for professionals coming to New York for One Show Festival Week will be
the One Show Speaker Series featuring Jerry Della Femina, Kevin Proudfoot, Kerri Martin, and
Brian Collins. On May 6, Jerry Della Femina opens with “Still Crazy After All These Years”
and Kevin Proudfoot discusses the work of his award-winning agency Wieden + Kennedy, New
York; on May 7, Kerri Martin, former marketing executive for Volkswagen and MINI, asks the
question “Mirror, Mirror on the Wall, Am I the Fairest Fair Client of Them All?” while Brian
Collins, designer and former chairman of the Brand Integration Group (B.I.G.) at Ogilvy and
Mather, presents “East Meets West Meets East.”
On Friday, May 9 at the Nokia Theater, the One Show Festival Week will conclude with one of
the most innovative events in the industry, the One Show Interactive awards celebrating the best
international digital media and web design.
The 33rd Annual One Show has attracted 24,081 entries from more than 60 countries around the
world. Judged by an international panel of the leading authorities on excellence in advertising,
winning a One Show Pencil is considered the ultimate achievement within the advertising
industry.
For a full schedule of events and ticket information, go to http://www.oneclub.org/oc/events/.
For more information about The One Club and the One Show Festival Week, please contact
Rachel Konik or Diane Stefani at 212.255.8455 or [email protected] and
[email protected].
About The One Club:
The One Club for Art & Copy is the world’s foremost non-profit organization for the recognition and promotion of
excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three annual
awards competitions: the One Show, One Show Design and One Show Interactive, which culminate in awards
ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the non-profit
organization nurtures emerging talent through scholarships, portfolio reviews and an annual student exhibition and
competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events,
and produces publications that include the quarterly one.a magazine and the One Show, One Show Interactive and
One Show Design annuals.
###
FOR IMMEDIATE RELEASE
Contact:
Meredith Turner
Diane Stefani
The Rosen Group
212.255.8455
[email protected]
[email protected]
2008 ONE SHOW INTERACTIVE AWARDS GIVE INDUSTRY RINGSIDE
SEAT FOR MEXICAN WRESTLER-THEMED EXTRAVAGANZA
~ The One Club Goes Loco for Lucha for Most Interactive Awards Show Ever ~
NEW YORK, NY (April 1, 2008)— On May 9, the One Show Interactive awards, the
industry’s most prestigious awards competition, will become more interactive than ever as they
honor the year’s best digital media and web design. In celebration of the fascinating world of
Luchadores, the striking and mysterious masked wrestlers of Mexico, they will install a
regulation-sized wrestling ring right in the middle of New York City’s Nokia Theatre.
“Bloody fights, killer instincts, masochistic contenders dressed in outrageous outfits— isn’t this
a typical day at the office for the industry’s interactive leaders?” laughs Kevin Swanepoel,
President of The One Club. “Seriously, this year’s theme is a literal interpretation of the battles
creatives wage everyday—against themselves, the industry, the zeitgeist, you name it. You can’t
get any more interactive than putting a small agency in the ring with a big industry and letting
them duke it out. We’ve been doing just that with One Show Interactive for eleven years now,
and let me tell you, the results can be very surprising.”
Reflecting the ever-expanding realm of online and interactive work, One Show Interactive
features cutting-edge categories like Microsites, New Media Innovation and Development and a
brand new category making its debut this year, Online Branded Content. Contenders for the
coveted 2008 One Show Interactive awards will be judged in New York from March 24-27 by a
jury hailing from 10 countries and helmed by Will McGinness, Jury Chairman and Executive
Creative Director at Goodby, Silverstein & Partners, San Francisco.
At last year’s One Show Interactive top honors went to R/GA agency for its Branded Application
and website “Nike+” for client Nike. Nike was also named as the 2007 Client of the Year due to
their re-emergence as a leader in creative advertising. This year 3,139 entries from more than 60
countries were submitted.
The blood-slinging begins at www.showdowninteractive.com.
For more information about The One Club and One Show Interactive, please contact Meredith
Turner or Diane Stefani at 212.255.8455 or [email protected] and
[email protected].
About The One Club:
The One Club for Art & Copy is the world’s foremost non-profit organization for the recognition and promotion of
excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three annual
awards competitions: the One Show, One Show Design and One Show Interactive, which culminate in awards
ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the non-profit
organization nurtures emerging talent through scholarships, portfolio reviews and an annual student exhibition and
competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series of lectures and events,
and produces publications that include the quarterly one.a magazine and the One Show, One Show Interactive and
One Show Design annuals.
###
Contact:
Rachel Konik
The Rosen Group
212.255.8455
[email protected]
THE ONE CLUB NAMES COMEDIAN TOM PAPA AS HOST
FOR THE 33RD ANNUAL ONE SHOW
~After Party to Feature Live Performance by Critically Acclaimed
Recording Artists Bitter:Sweet~
NEW YORK, NY (April 14, 2008) — The One Club, the world’s
leading authority on excellence in creative advertising, has chosen
veteran comedian Tom Papa to be host of the 33rd Annual One Show
gala awards ceremony taking place on May 7th at New York City’s
famed Jazz at Lincoln Center. Clients such as Coke, Nike, HBO, Sony,
Monster.com and Proctor & Gamble are contenders for the coveted
Gold, Silver and Bronze Pencil award. The gala event will be followed
by an after party featuring critically acclaimed artists Bitter:Sweet.
“Tom delivers his observational jokes about the human condition with enviable ease,”
said Mary Warlick, CEO of The One Club. “At the core of all great advertising is a truth
about the human experience so we know Tom’s brand of comedy will resonate with this
creative audience.”
Papa, discovered by Jerry Seinfeld in a New York City comedy club, is a regular
correspondent for “The Tonight Show with Jay Leno” and appears frequently on
numerous late-night talk shows. He got his first big break with his own Comedy Central
Presents half-hour special, appeared in the film Analyze That opposite Robert DeNiro and
was a writer on the animated feature, Bee Movie, starring Seinfeld. Recently Papa
partnered with musician Rob Zombie to co-write the upcoming adult animated feature
film The Haunted World of El Super Beasto, which follows the adventures of El Super
Beasto, a washed-up Mexican masked wrestler voiced by Papa.
This year’s One Show contenders include Coke’s It’s Mine, Nike’s Better Than Me,
HBO’s Voyeur, Sony’s Playdoh, Monster.com’s Stork and Proctor & Gamble’s Tide
Talking Stain.
Following the One Show, The One Club will host an after party at the Highline Ballroom
featuring a live performance by Quango recording artists Bitter:Sweet known for their
harmonious blends of smoky jazz-house meshed with a richly textured fusion of bass,
percussion and keys. Bitter:Sweet’s debut album The Mating Game was described by
The Los Angeles Times as “the best album of its kind since Portishead’s Dummy was
released more than a decade ago.” The group is now poised to release their sophomore
album, Drama, in May of 2008.
“In addition to their wonderfully melodic songs, Bitter:Sweet is a perfect choice for the
One Show due to the prominence their music enjoys in the advertising community,” said
Kevin Swanepoel, President of The One Club. “Their song “The Mating Game” has been
featured in Korbel commercials for two years while “Dirty Laundry” can be heard in
commercials for Victoria’s Secret and promo ads for ABC’s popular comedy “Samantha
Who?”. “The Bomb,” the first single off Drama is already garnering national attention as
the theme song for NBC’s popular television comedy, “Lipstick Jungle.”
The One Show is one of three annual awards programs that make up the One Show
Festival Week to be held May 5-9, 2008. The festival also includes One Show Design
and One Show Interactive. This year, the One Show has attracted 24,081 entries from
more than 60 countries around the world.
For additional information, please visit www.oneclub.org. For press information, contact
Rachel Konik at 212.255.8455 or [email protected].
About The One Club:
The One Club for Art & Copy is the world’s foremost non-profit organization for the recognition and
promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club
produces three annual awards competitions: the One Show, One Show Design and One Show Interactive,
which culminate in awards ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the nonprofit organization nurtures emerging talent through scholarships, portfolio reviews and an annual student
exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series
of lectures and events, and produces publications that include the quarterly one.a magazine and the One
Show, One Show Interactive and One Show Design annuals.
###
FOR IMMEDIATE RELEASE:
Contact:
Meredith Turner/Diane Stefani
The Rosen Group
212.255.8455
[email protected]
[email protected]
ONESHOW.TV – THE ONLY PLACE WHERE CONSUMERS CAN
VOTE FOR THEIR FAVORITE COMMERCIAL
NEW YORK, NY (April 16, 2008)— For the second year in a row The One Club, a
non-profit organization dedicated to promoting the craft of advertising, is giving the
public the opportunity to vote for their favorite television ads of the year at its online
showcase One Show.TV..
“Where else can you take a look at some of the best ads in the world before anyone else?”
notes The One Club President Kevin Swanepoel. “Consumers have the chance to have
their opinions heard on what they feel is the best of the best. Our prestigious jury of
international judges sifted through thousands of TV commercial entries to pare down the
contestants to the semifinalists they can choose from at OneShow.TV.”
Indeed: the judges have spoken and now it’s the consumers chance to make their mark.
Using video streaming, One Show.TV users will be able to preview all the Top 100
consumer commercials nominated for the 2008 One Show and pick the “People’s
Choice.” Winners will be announced at the One Show. .
One Show.TV is a direct response to the overwhelming popularity of audience
participation and reflects the international scope of the One Show. One Show.TV features
ads from all over the world, including the many outstanding commercials that Americans
may otherwise not have the opportunity to ever see.
One Show.TV is part of One Show Festival Week, an annual event honoring the best in
advertising from around the world. Highlights of the week include the 33nd Annual One
Show awards on May 7 at Jazz at Lincoln Center in New York City; One Show Design
on May 6th at the Chelsea Art Museum; and One Show Interactive on May 9 at the
Nokia Theater.
The 33rd Annual One Show has attracted 24,081 entries from more than 60 countries
around the world. Judged by an international panel of the leading authorities on
excellence in advertising, winning a One Show Pencil is considered the ultimate
achievement within the advertising industry.
For a full schedule of events and ticket information, go to
http://www.oneclub.org/oc/events/.
For more information about One Show.TV and The One Club, please contact Meredith
Turner at 212.255.8455 or [email protected]. To view the best commercials
from around the world and cast your vote, go to www.oneshow.tv. For a full schedule of
One Show Festival Week events or ticket information, go to www.oneclub.org.
About The One Club:
The One Club for Art & Copy is the nation’s foremost organization for the recognition and promotion of
excellence in advertising. Founded in 1975 and based in New York City, The One Club produces three
annual awards competitions: The One Show, One Show Design and One Show Interactive, which culminate
in awards ceremonies held in New York City each May. As part of The One Club’s mission to support the
next generation of advertising professionals, the organization nurtures emerging talent through
scholarships, portfolio reviews and an annual student exhibition. The One Club maintains a full-time
exhibition gallery, hosts an ongoing series of lectures and events, and produces publications that include the
quarterly one. a magazine and the One Show and One Show Interactive annuals.
#
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EMBARGOED FOR RELEASE:
Wednesday, May 7, 2008 at 4:00 PM (EST)
Contact:
Diane Stefani/Rachel Konik
The Rosen Group
212/255-8455
[email protected]
[email protected]
2008 One Show Awards the
Best Ads From Around the World
Microsoft XBOX Halo 3 Named “Best of Show”
~~
Burger King Named “Client of the Year”
The One Club Salutes Advertising’s Best Print, Television, Radio &
Integrated Branding Campaigns
NEW YORK, NY (May 7, 2008) — The One Show announced the winners of the Gold,
Silver and Bronze Pencils at Jazz at Lincoln Center in the Time Warner Center this
evening. Veteran comedian Tom Papa hosted the night, treating the audience to a
rousing stand-up show complete with comedic bits and one-liners as the winners were
announced. More than 600 advertising professionals gathered to celebrate the 33rd
Annual One Show—the industry’s equivalent of the Oscars.
Top honors for “Best of Show” went to McCann Worldgroup SF & T.A.G. for their
integrated branding campaign created to launch Microsoft’s XBOX Halo 3 video game.
The campaign centered on a real world diorama built to commemorate the fictional
battle between mankind and its alien enemy and painted a picture of the ultimate
hero—Master Chief. Through TV spots of accounts from battle veterans, online
interactive flyovers of the entire monument and outdoor ads designed to look like
commemorative murals and plaques—the audience started to see Halo 3 as a story with
real emotion and Master Chief as a hero who personified courage duty and sacrifice.
“The ‘Believe’ campaign catapulted Halo 3 from an ordinary video game into a
worldwide cultural phenomenon due to its ability to build an emotional rapport with the
audience,” said Mary Warlick, CEO of The One Club. “The innovative stream of
interactive TV, Web and cinema advertisements was an inspired approach that
successfully attracted an audience beyond the typical gamer.”
Burger King was named 2008 Client of the Year. Burger King enhanced its brand with
some of the most effective creative and collaborative advertisements, including two
exemplary campaigns by Crispin Porter + Bogusky; “WhopperFreakout” and “Simpsons
Integrated.” “WhopperFreakout” was a social experiment designed to prove that people
really loved the signature Whopper by discontinuing it for one day in one town and
creating a fully integrated campaign from the resulting documentary-style footage.
“Simpsons Integrated” paired America’s favorite glutton, Homer Simpson, with Burger
King—creating spots that featured Homer’s love of Burger King and an interactive Web
site replete with the ability for fans to turn their own photos into ‘Simpsonized’ versions
of themselves.
The top Pencil winners at this year’s One Show include:
TBWA Network: 12 Total (2 Gold, 6 Silver, 4 Bronze)
BBDO New York: 9 Total (5 Gold, 2 Silver, 2 Bronze)
Saatchi & Saatchi: 7 Total (4 Gold, 2 Silver, 1 Bronze)
Ogilvy & Mather: 6 Total (1 Gold, 2 Silver, 3 Bronze)
Leo Burnett: 5 Total (4 Silver, 1 Bronze)
McCann Worldwide: 5 Total (4 Gold, 1 Bronze)
Crispin Porter + Bogusky: 4 Total (2 Gold, 1 Silver, 1 Bronze)
Jung Von Matt: 4 Total (1 Gold, 2 Silver, 1 Bronze)
Wieden + Kennedy: 4 Total (3 Silver, 1 Bronze)
Country
Argentina
Australia
Austria
Belgium
Brazil
Canada
Chile
China
Colombia
Costa Rica
Croatia
Czech Republic
Denmark
Finland
France
Germany
One Show Breakdown by Country
Total Entries
Number of
Finalists (Pencils
and Merits
5
181
12
555
50
40
19
776
26
1246
29
9
565
2
69
13
3
28
1
21
27
5
252
39
1425
Number of
Pencil Winners
2
7
2
1
5
2
Hong Kong
Hungary
India
Indonesia
Ireland
Israel
Italy
Japan
Korea, Republic Of
Lebanon
Malaysia
Malta
Mexico
Netherlands
New Zealand
Norway
Philippines
Poland
Portugal
Puerto Rico
Qatar
Romania
Russian Federation
Singapore
Slovenia
South Africa
Spain
Sri Lanka
Sweden
Switzerland
Taiwan
Thailand
Tunisia
Turkey
United Arab
Emirates
United Kingdom
United States
Uruguay
Vietnam
170
11
791
36
6
21
69
595
134
1
239
4
108
108
332
32
91
11
61
48
136
8
4
655
5
627
285
3
109
346
106
320
1
1
129
854
7661
1
18
4
15
1
1
5
1
12
5
5
18
1
1
1
1
2
16
17
14
3
5
12
1
1
1
1
2
2
1
3
4
4
1
1
-
41
202
1
5
50
-
Also announced tonight was the winner of the People’s Choice award. Visit
OneShow.TV to view the winner of the first-ever online voting campaign in which the
public was invited to cast a vote for their favorite television advertising of the year.
***A complete list of 2008 One Show Gold, Silver and Bronze Pencil winners and
finalists entries (including agency and award title) can be found as of 8:00 PM, on
Wednesday, May 7th at www.oneclub.org
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Winners and finalists will be featured in the commemorative One Show Annual,
which will be released this year.
***For interviews with Mary Warlick or DVD copies of the winning advertising
campaigns, please contact Rachel Konik or Diane Stefani at 212.255.8455 or
[email protected]
About The One Club:
The One Club for Art & Copy is the world’s foremost non-profit organization for the recognition and
promotion of excellence in advertising. Founded in 1975 and based in New York City, The One Club
produces three annual awards competitions: the One Show, One Show Design and One Show Interactive,
which culminate in awards ceremonies held in New York City each May.
As part of The One Club’s mission to support the next generation of advertising professionals, the nonprofit organization nurtures emerging talent through scholarships, portfolio reviews and an annual student
exhibition and competition. The One Club maintains a full-time exhibition gallery, hosts an ongoing series
of lectures and events, and produces publications that include the quarterly one.a magazine and the One
Show, One Show Interactive and One Show Design annuals.
###
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