TopRankiNevada - Nevada Business Magazine
Transcription
TopRankiNevada - Nevada Business Magazine
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Complete rules can be found on-line at www.lvchamber.com Check it out today! LAS VEGAS CHAMBER of COMMERCE THE VOICE OF BUSINESS --- Proud affiliate of one cttv. one she. Prizes donated by: D i R~,9l~!?}?. I, A S \" Y. (", A S TIIF. RF.SORi .\1 St' ~:VERL J 'I a tiona/Airline<J COMMENTARY LYLEE.I i :::;: BRENNAN - = While I'm certainly not advocating that employers use a Gay Rights: Fair or Preferential? c halk up yet another victory for gay If anyone doubts the commitment of those in- rights. The passage of AB 311 creates volved in promoting the gay agenda, just check special rights for homosexuals who are my mailbox next week. I guarantee, you, there will seeking employment, and sets another potential ad- be stacks of letters from gay supporters labeling rninistrative and litigative land mine in the path of me as "uneducated and unfair - intolerant, at evada employers. The Nevada bill equates homo- best." But if anything is unfair, it's AB 311. person's sexual pref- sexuality to other recognized minorities, members erence as a reason of which have no control over their color or gender. ication from gay activists. They get involved and The only exemption provided by the new legisla- stay involved in issues that are important to them. tion, is for organizations or churches wishing to ex- You can bet they will continue pushing for the clusively hire members belonging to the same recognition and legalization of homosexual mar- group or religion. riages, one of the larger items on their agenda. to deny a position to an otherwise qualilied job applicant, We could all learn a valuable lesson about ded- What's next? Equal rights for single, red-head- Hawaii 's Supreme Court recently overturned neither should that ed people that are left-handed ? Sounds silly legislation barring homosexual marriages and applicant be hired doesn't it? Yet, through the passage of AB 311 , forced the state to recognize same-sex marriages. our lawmakers have declared that homosexuals In response, the United States Congress passed the simply because of should have an employment advantage over those Defense of Marriage Act (DOMA), which defines his or her penchant who choose to be straight. marriage as a covenant between a man and a While I'm certainly not advocating that employ- for same-sex rela- ers use a person's sexual preference as a reason to tionships. People, all people, should be employed and retained because of deny a position to an otherwise qualified job appli- Unless Nevada passes its own DOMA, our state cant, neither should that applicant be hired simply will be forced to recognize homosexual marriages because of his or her penchant for same-sex rela- from other states. Currently 30 states have passed tionships. People, all people, should be employed legislation or constitutional amendments defining and retained because of their qualifications and not marriage to be between a man and a woman . because of their race, sex or sexual orientation. However Vermont's Supreme Court will likely their qualifications and not because of their race, sex or I've learned that some things (such as morality) force the state to recognize homosexual mar- simply cannot be legislated; and other things (such as riages, thus threatening all other states that have gay employment) should not be legislated. The pas- yet to enact a DOMA. sage of this bill shows favoritism in its most blatant sexual orientation. woman. The DOMA defines marriage in federal law and allows individual states to follow suit. The formation of a coalition is underway in form . Yet, I do an understanding of how this unfortu- Nevada to qualify a ballot initiative, which would nate legislation became enacted. Gay activists are ex- define Nevada's own Defense of Marriage Act. You tremely committed to their cause and the power of can be sure the initiative will be met by vocal oppo- their voting bloc is not to be underestimated. sition from the gay community. COMMENTS? e-mail: [email protected] 4 Nevada Business Journal • October 1999 • ~BUSINESS ~OUR~~1 ADVISORY BOARD OF DIRECTORS MaryS. Falls - Vice-President, Northern Nevada Business Banking, US Bancorp Somer Hollingsworth - President, Nevada Development Authority Larry E. Krause - Partner and Director, Arthur Andersen liP MaryDean Martin - President, MaryDean & Associates Clare O'Brien - Director ofMarketing, Nevada Commission on Economic Development Stan Thomas -Director ofSpecial Business Projects, Sierra Pacific Power Company Carole Vilardo - President, Nevada Taxpayers Association Scott Voeller -Director ofMarketing, Luxor Las Vegas CEO PRESIDENT PUBLISHER Stephen Brock ASSOCLATE PUBLISHER Lyle E. Brennan EDITOR Jennifer Robison CHIEF FINANCLAL OFFICER Carleen Ortega Sales Professionals You DON.,T HAVE TO BE ON -wAIJJ STREET To WORK ON WALL Ambition. Tenacity. The desire to achieve more in your career. If you it takes to establish yourself professionally, we have the means to happen. And with the opening of new retail branch offices and Pxr>an••inn others throughout the country, we can offer you the opportunity to immediately. Because at Morgan Stanley Dean Witter, we believe you have to wait for success. Once yolive qualified for and completed our paid Financial Advisor Program, your income and advancement potential are limited only ability. We'll prepare you for the Series 7 license exam. Provide you with ing training in support of your ambitions. And show you how to experience the satisfaction of helping others invest in their dreams while you pursue your own. Morgan Stanley Dean Witter. When you want to do more. Opportunities are available in our Las Vegas retail branch offices. For consideration, please forward or fax your resume to: SUMMERLIN LAS VEGAS (Central) Dan Anderson Branch Manager Gary Abraham Branch Manager 242-8345 737-8117 GREEN VALLEY Morgan Stanley Dean Witter is an equal opportunity employer. MORGAN STANLEY DEAN Morgan Stanley Dean Witter is a service mark of Morgan Stanley Dean Witter & Co. © 1999 Dean Witter Inc. ART DIRECTOR I PRODUCTION MANAGER Barbara L. Moore VICE PRESIDENT - MARKETING Claire Smith EDITORS AT LARGE Jennifer Rachel Baumer I Telecommunications Cindie Geddes I Healthcare Kim Pryor I Banking CONTRIBUTING EDITORS Tom Anderes I Brian Clark I Tom Dye I Bob Felten Kathleen Foley I Diane Glazman I Allen Grant Dean Heller I Tony lliia./ Paul C. Ray Mark Ricciardi I Theodore Schlazer I R. Keith Schwer Michael Sullivan I Tom Tait I James Woodrow CORPORATE OFFICE 2127 Paradise Road • Las Vegas, NV 89104 (702) 735-7003 • FAX (702) 733-5953 www.nevadabusiness.com SOUTHERN NEVADA MARKETING REPRESENTATIVE Claire Smith NORTHERN NEVADA MARKETING REPRESENTATIVE Stephen Brock Nevada Business Journal is listed in Standard Rates & Data. #20A-Business-Metro, State & Regional. Advertisers should contact Sales at (702) 735-7003 in Southern Nevada, or (800) 242-0164 in Northern Nevada, or write to: Nevada Business Journal , 2127 Paradise Rd., Las Vegas, NV 89104. Demographic information available upon request. Monthto-month circulation may vary. NBJ is published monthly, bulk postage paid. Subscription rate is $44.00 per year. Special order single-copy price is $7 .50. All contents ©1999 copyright, and reproduction of material appearing in NBJ is prohibited unless so authorized by the publisher of NBJ. CHANGE OF ADDRESS: Please send previous address or mailing label & new address. Allow six weeks . EDITORIAL SUBMISSIONS: Address all submi ssions to the attention of Jennifer Robison. Unsoliched manuscripts must be accompanied by a self-addressed stamped envelope. NBJ assumes no responsibility for unsolicited materials. DISCLAIJ\IIER: Editorial views expressed in this magazine are not necessarily those of the publisher or its boards. Who's right at home advising clients on Nevada residency issues? the answer • , 5 Deloitte& Touche 01999Deloitte & Touche LLP and De loitte & Touche Consulti ng Group LLC- Deloitte & Touche refers to De loitte & Touche LLP, Deloitte & Touche Consulting Group LLC and related entit i es. Las Vegas Rena 702.893.3100 775.326.5900 October 1999 • Nevada Business Journal 5 • Documentation for: • Federal Registe-red Rublic Offerings •- State Regi,stered Public Offerings • Private- Al_a cement Documents • Step cy. step proce,ss to have- your company listed on the over-the-counter bulletin board: ' •- Cor-porate Securitie-s Consuftonts • Comply w-ith the new rules for OTCBB filing Contents october 1999 • Volume 14 • No. 10 Features 26 Growing the Gaming Markets KIM PRYOR How will Nevada's gaming Meccas fare in the 21st century? 31 Education in the Real Wortd • CoEnputerc JENNIFER BAUMER Business and education meeting each other's needs. A Tmckee Meadows Community College intern works at Clarkson Manufacturing. Page 31 36 Working with Consultants CINDIE GEODES How to get the expertise you lack without stressing the bottom line. 26 Photo: TMCC Building Nevada - - - - - - - - - -- - - - 41 A Balanced Industrial Market 55 Developers, sales agents not concerned about overbuilding. 44 WELCOME! CINDI E GEDDES Staging your home for sale, lease or rent 50 Montreu:r Country Club Page 50 Photo: Dickson Realty Corporate Profile DIANE GLAZMAN Dickson Realty - Using experience to serve di- ·verse client needs. 52 Executive Profile DIANE GLAZMAN Bruce Familian - Passion for work brings commercial developer success. 57 Building Nevada News in Brief JAMEs wooDRow Commercial Real Estate Market Report Compiled by Lee & Associates, Las Vegas and Grubb & Ellis/NV Commercial Group, Reno. Magic's Westland Plaza preparing for second phase • Foothills Partners building 41 Henderson headquarters • Jaynes C01p. announces new projects • GLVAR wins HUD honor • Precision Construction awarded $12.5 million project • Burke & Associates wins mnovation contract • Reno/Sparks: Strong growth 55 in existing home sales • Perini completes Atlantis Casino Reso11 e.1pansion • Ninyo & Moore mtained for two projects • Roche Constructors completes high school, Target stores • Colliers negotiates build-to-suit for Ocean Spray. Departments 4 Commentary LYLE BRENNAN Gay Rights: Fair or Preferential? 59 Lifestyles 8 Business Up Front • Accounting pros: Grass greener in own yard? • Does tax code punish Americans who save? • Venturing to help Nevada businesses TOM TAIT Visiting "~thout visas - Nevada welcomes TOM DYE Lawyers help companies safely na,~gate Nevada Development Authority. TOM ANDERES Education is everyone's business. ]oe Crowley, Ph.D. - Leading tbe University ofNevada, Reno to a stronger jhture. ALLEN GRANT in computer consulting. 68 Neighborhood Watch 72 Banking On It KIM PRYOR • Big Bank Blues CINDIE GEDDES Making rural living even healthier. 75 Money Management NEVADA CPAS Expanding your home office deduction. 86 Nevada Briefs 88 Business Indicators KEITH SCHWER 89 Point of View Nevada JENNIFER BAUMER Back to Basics - Reno builder returns to tradi- tional neighborhood design. firms offer increasingly sophisticated means to access the Internet. 73 V'"rtal Signs DIANE GLAZMAN IT Strategies - Striving to be tbe best BOB FELTEN JENNIFER BAUMER Better, Smarter, Faster - Telecommunications • First National Bank 65 Corporate Profile a complex business world. The new-old rules of e-comrnerce. DEAN HELLER Investing in the community. 64 Executive Profile Singapore to Visa Waiver Pilot Program. 15 Cutting Edge MICHAEL SULLIVAN The politics of personal destruction. 62 Speaking for Nevada 12 Travel & Tourism 14 Small Business Advisor 71 Teleconnections romance in the skies over Nevada. 60 Inside Politics PAUL C. RAY Cyberlaw Compliance - Business owners advised to become familiar witb new legislation. 61 Securing Nevada THEODORE SCHLAZER Taking advantage of rising interest rates. 16 Regional Spotlight KATHLEEN FOLEY Balloons offer high adventure and • Survey reveals job hunter's market in Las Vegas 10 Smart Investing 69 Power of Attorney 20 People on the Move How do you feel Nevada's business community can contribute to improving the state's education system at every level? October 1999 • Nevada Business Journal i EMPLOYEE COMPENSATION 30,625 employees] . Client companies are asking us to review benefits programs to make sure they're competitive in the marketplace. Two big issues face companies when there's a strong economy and low unemployment: attracting talent, and then retaining it. Companies are talking to their employees and determining what their priorities are in the workplace, and they're starting to meet those needs. Companies are corning up with very creative benefits to attract and keep people. This year, more companies and candidates talk to me about total compensation, not just base salary. Survey reveals a job hunter's market in Las Vegas teady growth: those are the words Jane Whisner, CTC, operations manager for The Eastridge Group, uses to describe the upward trends revealed in the staffing firm's 1999 Southern Nevada Salary Survey, its 11th annual compensation survey. Nevada Business Journal recently spoke with Whisner about some of the survey's most striking find ings. S NBJ: What finding of the survey struck you the most? Whisner: There was a time when human resources departments said, "This is the job description and the salary range, and we need a person who has these skills and can 8 Nevada Business Journal • October 1999 do the job within these salary parameters." With unemployment between 3 percent and 4 percent, companies can't do that anymore. Companies are adjusting in one of two ways: they're literally taking standard salary ranges off the table and asking what it will take to get someone with the necessary skills. They're asking, "What do we have to pay to get someone with the skill sets we need?" Companies are also saying they're willing to train workers if they can't find people with the skill sets they're seeking. If a potential employee has the right attitude, eagerness and willingness to learn, companies hire them on the low end of the pay scale and then invest heavily in training them. NB]: Are you finding potential workers' job decisions revolve less around actual salary and more around other factors? Whisner: Yes. Total compensation packages are carrying much more weight now than they ever have. We actually did our first benefits survey this year, and the companies responding to that survey were more than double the number of companies responding to the salary survey [347 companies participated in this year's salary survey, representing N B]: Any indications on what the most promising careers in Las Vegas in the next five to 10 years might be? Whisner: Careers related to high-tech industries . We're seeing a huge push statewide to bring high-tech industry into Nevada. There's a very cohesive effort to encourage people living here to stay here and acquire their education, because we' ll have the types of jobs they're looking for. The Southern Nevada community is a really good place to be living and working right now. Companies and their employees are partnering with each other for the overall success of their business. Companies have lower turnover, because employees feel a sense of ownership, and they feel they 're influencing outcomes for the business. It's a partnership era here. CAREER GROWTH Accounting pros: Grass greener in your own yard? ood times for the economy have often translated into job hopping, as workers seeking greener pastures frequently change jobs and even careers . However, a survey developed by Robert Half International revealed that having as many as four jobs in 10 years can negatively impact one's career in the accounting field. "Despite today's strong hiring environment, accounting and finance professionals should consider the long-term implications of frequent job moves," said Max Messmer, chairman and CEO of Robert Half International Inc. "While it's generally more acceptable when these moves take place early in one's career, companies look for a pattern of stability in all new hires in order to reduce the risk of turnover." Messmer advises professionals to look first to their current employer for career growth opportunities. G TAXES & REGULATIONS Does the tax code punish Americans who save? inancial industry analysts have expressed concern about the nation's personal savings rate. In recent years, Americans have saved, on average, less than 4 percent of their income. That's down from nearly 10 percent in the early 1980s. While some attribute consumer confidence over a flush economy for the plummeting personal savings rate, The Heritage Foundation, a conservative think-tank, blames another culprit: the tax code. "Today's tax code confiscates a large portion of people's earnings and imposes a higher burden on income that is saved and invested than it does on income that is consumed," writes economist Daniel J. Mitchell. Mitchell notes that invested monies are subject to as many as four layers of tax- added taxes that send a message to Americans to spend rather than invest or save income. Mitchell 's proposed remedies include making IRAs and 401(k) accounts universal, eliminating double taxation on other forms of F savings, reforming Social Security so all workers can shift payroll taxes into personal retirement accounts and eliminating tax penalties on dividends, estates, capital gains and other forms of capital. START-UP CAPITAL Venturing to help Nevada businesses Robb Smith (left) and Christopher Ho ward A Reno-based group is heeding the call for more venture capital options in Nevada. Christopher Howard, managing director of Howard Consulting Group, and his partner, Robb Smith, formed the Millennium Three Venture Group (M3VG). M3VG targets smallgrowth companies seeking to build their success to a new level of financial viability that would enable them to become publicly traded. "We believe that Nevada's dynamic business community is severely under-served in this area," noted Smith. Currently, Nevada has no public venture capital groups and just one small private venture group in the Tahoe area. "Nevada's business community is flush with companies that have enormous growth potential," Smith added. "In that respect, we understand our challenge is twofold: to educate the business community that we're here, and to create an environment where executives seeking to grow their companies consider our services as a tool to helo them reach their long-term financial goals." M3VG seeks to invest in companies in Reno, Las Vegas, Carson City, Sacramento, Calif. and Phoenix, Ariz. and is accepting business plans and financing proposals. Visit the company's Web site at m3vg.com . • REL~I---AT--=E COST We'll give you free office space for up to 6 months. We'll even pay for your moving expenses, tenant improvements and your decorating. 702-592-4098 WestPark Plaza Class A office from $1.65 per sq.ft. Available locations: Rainbow & Charleston, the Galleria Mall, and Craig & Martin Luther King October 1999 • Nevada Business journal 9 INVESTING Taking advantage ol rising interest rates BY THEODORE 5CHLAZER ith interest rates approaching their highest levels in the last few years, it's a good time to start thinking about investing in fixed income securities. The Federal Reserve Board says it will act quickly to raise interest rates to keep inflation at current W levels. This actually bodes well in the long run for the interest rate market, since inflation is the bond market's major adversary. As long as inflation remains stable and the Fed remains adamant about keeping inflation levels in check, long term prospects for the bond market look very positive. Three markets in particular look very attractive to investors. These are U.S. government agencies, municipal bonds and mortgage-backed securities markets. Each of these sectors is trading at attractive levels relative to the last few years . Also, each of these securities has unique characteristics. It's important to understand such differences before you invest in any one of them. We will briefly touch on some of these differences, although you should consult a professional before making any investment decisions. The government agency market is the most secure, as it is indirectly backed by the U.S . government. Although they are not direct government obligations, 1998 FIRM OF THE YEAR AMERICAN INSTITUTE OF ARCIDTECTS, NEVADA 10150 COVINGTON CROSS LAS VEGAS, NEVADA 89144 ( 7 0 2 ) 7 3 1 - 2 0 3 3 www.jmaarch.com 10 Nevada Business journal • October 1999 in theory, the U.S. government would not let its agencies default. These securities are rated AAA and range in maturity from one week to 20 years. Yields on these securities currently range from 5 percent to 8 percent for the long callable issues. Few alternatives can compete with these bonds on a yield and safety basis . In addition, due to factors already reflected in the market, such as Y2K fears , interest rate hike fears and a glut of new securities, yields on these bonds are probably much higher than they should be. Therefore, in addition to the high current income these securities offer, potential exists for substantial capital gains as interest rates drop. From a safety standpoint the municipal, or tax-free, market closely follows the government agency market. These bonds are issued mainly by state and local governments, and offer the further advantage of being exempt from federal income taxes. These bonds range in maturity from six months to 30 years. Interest rates on "munis" are very attractive, with yields on 10-year bonds at approximately 5 1/s percent for AAA-rated securities. If one were to go out to 25 years and accept a lower credit quality, such as a BBB rating, yields of close to 6 percent are available. When converting these rates to a taxable equivalent, a taxpayer in the highest tax bracket would earn the equivalent of between 8.5 percent and 9.75 percent. Mortgage-backed securities are probably the most complicated securities to understand. However, depending on individual needs, they may fit nicely into an investment portfolio. In addition to the high credit rating these securities have almost all are rated AAA - they offer a high rate of interest. In the case of collateralized mortgage obligations (CMOs), they pay interest only on a monthly basis for a set period of time. Once again, an investment professional should be contacted to make sure your financial needs are properly addressed. • Theodore Schla zer is president of Henderson-based Paragon Asset Management Company. LET'S DBA.lVTHE LI~E R epresentatives of giant insur- keep workers on the job or get them ance companies are descending back to work the way we can . And, on our state like a swarm of with ASCE TRA, it won't require a carpetbaggers, hopin g to go single out-of-state call on your part back home again with your business in to get the job done . their pockets. Now, we're not saying Nevada Which brings up a question: If you live in Nevada, work in get injured on the job in get better in shouldn't welcome those out-o f-state companies. Be nice to them. Show evada, evada, and them a good time. Just don't buy evada, why would you anything from them. want to deal with a workers' compensation company that isn't in Nevada? You may not recognize our name because it's new. But ASCENTRA isn't. employers, workers, doctors, and You may have known us as Horizon hospitals as well as we do. No one else CompCare and Professional Health has the experience with workplace Services. And no one knows health and safety. evada o one else can 702•86~·6979 ASCENTRA exceeding expectations TRAVEL TRENDS Coast Resorts begins Peccole Ranch property Visiting Without Visas Nevada welcomes Singapore to Visa Waiver Pilot Program BY TOM TAIT ittle by little, the United States is making it easier for international visitors to travel to this country without a visa, and that's very good news for Nevada. Nevada is vigorously promoting international travel and expanded nonstop air service from foreign countries. We want their business, and we must let them know it. During the summer, the United States admitted four more countries to the Visa Waiver Pilot Program - Singapore, Uruguay, Portugal and Greece - bringing the total participants to 30. Singapore was cleared Aug. 9 to begin sending visitors to the United States without visas. The Nevada Commission on Tourism (NCOT) and the Las Vegas Convention and Visitors Authority recently fmalized plans for a visit to Singapore to encourage and welcome its citizens to visit Nevada. On Sept. 7, Lt. Gov. and NCOT Chair Lorraine Hunt led the delegation to meet with journalists, the tour and travel industry and U .S. Embassy officials. Singapore, a tropical island at the southern tip of the Malay Peninsula, is the size of Washington, D.C., with a population of 3.3 million and virtually zero unemployment. The country has a small but relatively rich and highly developed economy with modern mass transit and completely digital telecommunications. Singapore was ranked No. 15 among Nevada's overseas tourism markets last year, producing 14,000 visitors. The country is recovering swiftly from the Asian economic crisis and expects a 4 percent to 5 percent increase in economic L 12 Nevada Business journal • October 1999 growth this year. The Visa Waiver program should hasten the effects of the rebound on U.S . travel. Nationally, Singapore ranked No. 40 among the top 55 overseas markets in 1998 with 102,240 visitors. It is an important U.S. export market, ranking ninth (in 1994) with $15 billion worth of exports. Singapore's colonial English background dates from 1819 when Thomas Stanford Raffles of the British East India Trading Co. arrived at "Singa Pura" as it was then known and established Colonial Singapore as a major trading post. British influence holds a visible presence there, although the country has had its own government since the late 1950s. Visa Waiver began in 1988 for countries with a low risk of immigration violations, such as overstaying a visa. It allows travel to the United States for short stays and reduces administrative burdens on overseas U.S. consulates of processing visa applications. Those who travel under the Visa Waiver Pilot Program can stay up to 90 days for tourism or business meetings, but may not get jobs or go to school. The program is strictly for tourists and business travelers. The key word here is "pilot." Not a permanent program yet, Congress extended Visa Waiver until Sept. 30, 2000, and a bill in the U.S. Senate, S.l242 by Sen. Daniel Akaka of Hawaii, would finally make it permanent. Nevada's tourism industry should petition the support of the state's congressional delegation for passage of this important legislation. • Tom Tait is executive director of the Nevada Commission on Tourism. oast Resorts broke ground on its $175 million Sun Coast resort-casino situated just south of The Resort at Summerlin. The Sun Coast, which will include 216 rooms and suites, is slated to open in fall 2000. It will feature seven eating establishments, including Italian/ seafood and Mexican restaurants, a 64lane bowling center, a 600-seat showroom and a theater complex with 16 movie screens. The Sun Coast's lOth floor will be comprised entirely of suites ranging from 1,000 to 2,000 square feet. C Passenger volume up dramatically at McCarran he addition of flights to Las Vegas by several airlines has given a substantial boost to air traffic into McCarran International Airport. Arriving and departing passenger volume in July was up more than 13 percent from July 1998 levels; the year-to-date total through July was up almost 10 percent from last year. Southwest continues to lead the way in number of scheduled flights serving McCarran, with America West, United, Delta and Reno Air - recently acquired by American Airlines - rounding out the top five. T Las Vegas Art Museum to host Chagall exhibit evada's cultural offerings will receive a boost through October and into November with the six-week appearance of nearly 50 original paintings by Marc Chagall. The exhibit is being assembled exclusively for the Las Vegas Art Museum, and will mark the first time the exhibit's works have been displayed anywhere in the world. The Chagall exhibition also represents the first Las Vegas Art Museum show dedicated to a single major 20th century artist. The show runs from October 1 to November 14; the museum is charging a special admission fee of $5 per person. Call the museum at 702/360-8000 for additional information on special luncheons and tours during the exhibit. ~ N TRAVEL TRENDS Continued QUICK QUOTES Paris Las Vegas posts successful openmg REITs post overall positive growth fter two soft resort openings in Las Vegas, Park Place Entertainment's opening of its Paris Las Vegas Casino Resort proved a resounding success. In September 3 opening festivities, Park Place executives joined French officials in a "passing of the light" ceremony that saw lights on the original Eiffel Tower dim as the lights on the Las Vegas version of the world famous landmark grew brighter. Upon the French-themed property's opening to the public, 35,000 visitors flooded the resort to get a first look. A Stevie Wonder concert added to opening festivities the next day. Labor Day weekend brought so many visitors to the property that it briefly had to close its doors to added traffic. "Paris Las Vegas is the realization of a dream," said Paul Pusateri, president of the .resort. "Building this property has been a labor of Jove, and we are excited to bring the romance, excitement and savoir faire of Paris, France to Las Vegas." • hough they've taken a beating in the reputation department, most real estate investment trusts (REITs) actually posted solid earnings in the second quarter. According to data compiled by the National Association of Real Estate Investment Trusts (NAREIT), funds from operation rose 12 percent on average in the second quarter when compared with the same period last year. Also, 90 percent of the 162 equity and mortgage REITs tracked met or exceeded earnings expectations in the second quarter. Michael R. Grupe, NAREIT's vice president for research, attributed strong overall performances to several factors. "Most important, the economic fundamentals of the real estate economy have been quite solid," he noted. "The demand for new space continues to be relatively well-balanced with the available supply. Therefore, building occupancy levels and rental rates remain high." • T A As an active business member, you are aware of the growth of Clark County and the demands that accompany that growth. Daily, you are faced with challenges concerning employee recruitment and retention, transportation, parking requirements and providing attractive benefits packages that are cost effective. The Regional Transportation Commission is introducing a new and exciting solution to these concerns. It's called CAT MATCH Commuter Services and it is especially designed to appeal to both the employer and employee. Best of all, you don't have to be a large corporation to take advantage of the huge benefits the program offers. CAT MATCH Commuter Services offers your employees: + Computerized Ridesharing + Car and Van Pools + Bus and Bike RoutePlanning + Club Ride IncentiveProgram + Federal Tax Advantages + Auto, Gas &Insurance Savings What does CAT Match Commuter Services mean to you? It can mean up to a 15% reduction in payroll expenses per employee. It can mean a reduction in absenteeism and increase morale and productivity in the workplace. Your involvement in the program automatically says that you're doing your part in improving our air quality and reducing traffic congestion, boosting your corporate image. Yes, there is a solution. 5t work s becau se everyone wins. •-'l/ICAT' Call !he CAT MATCII ho1linc 1oday ..WATCH COMMUTER SERVICES al 676-1676 WW\\.('";11 ride .C'ORI A Service of the Regional Transportation Commission of Clark County. October 1999 • Ne.-ada Business journal 13 ADVISOR Lawyers help companies safely navigate a complex business world BYTOM DYE harolyn Craft gets a lot of blank stares when she tells people, "You need a lawyer." She is not trying to get them out of jail, or recommending a litigator who can argue brilliantly at a trial. Craft, who helps people form businesses, is simply telling entrepreneurs that to survive, they need to have all of their legal t's crossed and i's dotted. Craft, the regional director of the Nevada Small Business Development Center, said entrepreneurs often need legal advice on a regular basis . The center, which is affiliated with the University of Nevada, Las Vegas, helps entrepreneurs formula~e business plans. "I believe every single business must have an attorney," said Tom Gutherie, president of the Southern Nevada Certified Development Corp. , an operation that assists businesses in raising capital. "Not every attorney is a good attorney for business and understands corporate law. Most attorneys specialize, so find the right person for your business." As an example, Gutherie said companies becoming involved in international trade should find a lawyer knowledgeable in that area. "A company moving into some kind of public offering or raising capital in some other way will need a S 14 Nevada Business journal • October 1999 legal specialist," Gutherie advised. Attorneys can also help with issues such as acquisitions and zoning controversies. Some businesses may need more than one lawyer because of the complexities of their operation. "Find a lawyer who is a good teacher," Gutherie stated. "Many lawyers won't explain what they are doing. As a company grows and develops, so should the relationship with its attorney." Larger businesses may need a full-time legal staff, but entrepreneurs who are just starting out usually can't afford this luxury, Gutherie acknowledged. Entrepreneurs can search the Internet for legal help, but Gutherie noted that business organizations such as chambers of commerce are a good place to get recommendations on lawyers. Entrepreneurs with limited budgets can also access Web sites such as nolo. com and toolkit.cch.com to research legal questions. Craft's office has a two-page handout that gives the legal basics on the various types of businesses. LEGAL ADVICE FROM THE BEGINNING " I t's best to involve an attorney in the planning stages of the business," said attorney Paul Michaelson, of Michaelson & Associates, a legal firm that consults with businesses. 'The best time to engage an attorney is before you have problems." A solid business plan should take into account how money will be raised, how the operation will be organized and what direction it will take. A knowledgeable lawyer can make sure the new business doesn' t make any legal mistakes. 'The business might violate laws and regulations that the owner may not even be aware of," Michaelson said. As the business grows, it will need legal help in areas such as compliance with government regulations and negotiating contracts. An attorney can help decide the structure of the business. Many new businesses are sole proprietorships or partnerships, but Michaelson believes that incorporation affords the best liability protection for the principals in the new operation. Michaelson, who formerly worked in the Securities Division of the evada Secretary of State's office, said that incorporation in this state is easy and requires filling out a short form. However, he recommends that busines owners consult an attorney to assure the corporation is properly organized. )-- SMALL BUSINESS ADVISOR Corporations have the type of legal structure that makes it easier for a business to avoid legal battles if one of the principals leaves or dies. Controversy over who inherits or runs the operation is often what destroys a business. "Most businesses don' t take time to think things through and decide who will control or own the business. They don't know where to begin. We call it succession planning," Michaelson said of the law firm's work with clients in establishing a blueprint for how the business will continue. Michaelson will also help the principals in the business with their personal estate planning. This will ensure that the principals will be able to combine the assets they receive from the company with their personal assets in setting up trusts, making wills and other aspects of estate planning. Raising money is another area in which businesses need legal help, according to Michaelson. Entrepreneurs should immediately start a corporate savings account, which should be tapped only in an emergency. Law firms such as Michaelson's can also help companies comply with rules in setting up public offerings. Michaelson was involved in the national planning in 1986 of the Small Corporate Offering Registration program, which allows businesses to sell up to $1 million in securities and avoid the red tape and expense of having to register at the federal level. The law firm can help businesses with the disclosure required by the SCOR program. Companies can also avoid many of the complexities in selling securities with private offerings. Nevada has a program that allows companies to sell securities in state without a prospectus to 25 or fewer people. There are strict rules forbidding the advertising of the offering. Hiring an attorney in the early stages of a business is important, but Michaelson also stresses it is important for a company to communicate with its lawyer at least once a month. This should be The new-old rules Cutting-edge thinkers "discover" customers of e-commerce ere's a little tip on how to look very, very smart. Take a basic truth about people or business and apply it to a new, high-tech field. You'lllook like a genius out there on the cutting edge of technology. Recently, I was reminded of how effective this approach is as I read the fall issue of Net Company, the flashy supplement to the even flashier, cutting-edge magazine Fast Company. The issue has a big feature on the Web shopping experience with examples of good sites and bad sites. I recommend it for any entrepreneur now selling, or contemplating selling, merchandise on the Internet. The cover had this headline, "The Customer Experience- Get Ready for the Next Wave on the Web," and the article's title page made this statement, "The Web challenges you to rethink the most basic relationship in business: the one between you and your customers. How well do you meet their needs and solve their problems?" Apparently, it's news that customers exist, and to sell them something, you ' ll be needing to pay attention to what they want- even if you're on the Web. (Of course that's with a capital "W.") The article also provided four rules for a great Web shopping experience gleaned from an interview with top thinkers at Cre- 1. Web designers are not customers. The people who shop on the Web don' t really care much about the whiz-bang technology. They come to a site and say, "When do I get my plane ticket?" 2. Make it easy for customers to find what they want. The bad example they cite is a Web drugstore that provides six pages of responses to a search for Tylenol. 3. Organize your site with the customer in mind, not with your internal organizational chart as the model. The customer doesn' t want to jump around your site collecting all the components of a stereo - speakers, speaker wire, tape deck, etc. -just because that's how your company is set up. 4. Think simple. "It's important to distill the online experience into the most essential visual and textual elements. Excessive use of graphics, marketing copy, sound files, or Java applets can destroy a customer's will to buy." Say what you mean and make it easy for the customer to buy. These are rules that successful retailers have been practicing for many, many years. They are time-tested rules for selling to customers. It should be no surprise that they apply on the Web. As the use of new technology becomes widespread, simply using the new technology is not enough. To succeed, you must be good at tapping into the basic human emotions that drive the relationship between you and your customers. Apply that basic truth and you'lllook like a genius, considered part of the cost of doing busi- ative Good Inc., an e-commerce consulting even out there on the cutting edge . • ness and can save thousands of dollars in the long run. "People say, 'Dang those lawyers,' but you do need them," Michaelson jokes. • firm based in New York City with clients like Gateway 2000, Time Inc., Travelocity and American Express. They are good rules. Basically, this is what they said: Bob Felten is a principal with Innerwest Advertising & Public Relations in Reno. E-mail him at [email protected]. BY BOB FELTEN H October 1999 • Nevada Business Journal 15 Nevada Development Authority Life beyond neon in Clark County to include R&D, film operators and corporate headquarters VITAL STATISTICS 1.3 million AREA 7,910 square miles MAJOR CITIES Boulder City Henderson Las Vegas Mesquite North Las Vegas PRIMARY ECONOMIC ENGINE The resort industry MAJOR COMPANIES Citibank ClientLogic Levi Strauss MicroAge Ocean Spray Shelby American NEW COMPANIES Advanced Retail Mgmt. Ceridian Tax Service Covington Food Credit Acceptance Corp. Fairfield Resorts First Card Services Global Source Tech lmmunolab National Airlines National Vitamin MEGO Mortgage Miles Kimball Pac West Telecomm. Inc. Regis University YEAR AUTHORITY EST. 1956 PRESIDENT/CEO A. Somer Hollingsworth TRANSPORTATION THOROUGHFARES J.t5; l·215; us 93; us 95 AIRPORTS McCarran International Airport Henderson Executive Terminal North Las Vegas Airport 16 Nevada Business journal • ention Las Vegas virtually anywhere in the world, and you'll evoke some very specific images and responses. For most people outside Nevada, Las Vegas represents gambling, cheap eats, themed megaresorts, showgirls and neon. Those who live in Las Vegas see a different environment, and Somer Hollingsworth, president and CEO of the Nevada Development Authority (NDA), wants to spread the word about Sin City's other side. "In the next few years, I'd like to have the city diversified to a point that when people think of Las Vegas, they also think of the corporations here," Hollingsworth asserted. With The Strip so emblazoned in the minds of most people, Hollingsworth and the NDA have a daunting task ahead of them, one that requires a more proactive approach than the organization formerly took. Since 1988 and the onslaught of themed megaresorts beginning with The Mirage, the net number of new residents moving to Las Vegas each year has not dropped below 60,000, or 5,000 a month . Last October alone, 9,000 out-ofstate driver's licenses were surrendered at the DMV, and there's no end in sight to such growth in the foreseeable future. Business and industry expansion is a natural byproduct of the burgeoning population, and the NDA has needed to do little active recruiting. However, formulating a list of target industries induced the NDA to assemble an aggressive marketing campaign that includes letters, postcards and phone calls to entice interest in Clark County. The program, created to run for up to 18 months, is in its fourth month. Similar programs have yielded positive results in other areas. That marketing blitz is being focused on several key types of business: the film industry and high tech firms such as software development companies M POPULATION October 1999 are high on NDA's wanted list. Also sought after are the automo- for their high-tech aspects. "These industries blend well together; they're all clean, well-paying industries," Hollingsworth noted. ''We also want more corporate headquarters to move to Las Vegas, because they give cities great credibility." The prospects for attracting the industries that appeal to the NDA seem bright. Members of the Lear famil y - of Lear Jet fame - are building Southern Nevada's first soundstage. The NDA and an affiliated organization, the Entertainment Development Corp. (EDC), are also talking with two other groups seeking to build soundstages and movie studios in the Las Vegas area. A proposed initiative designed to legalize the formation of a public venture capital fund in Nevada will be on the November 2000 ballot; should it pass, the area would become more palatable to high-tech firms. "If we're able to develop the necessary infrastructure- including a university and education system that can support them - we' ll start to move toward high-tech companies," Hollingsworth predicted. "The Las Vegas area is so new and modern that it's fairly simple for us to serve the needs of the industries we're seeking. I think it will happen." In bringing new companies to town, the NDA has assistance from Southern Nevada's abundant good points. According to Hollingsworth, the limited tax climate, low cost of living and rapidly growing, highly computer literate workforce are high on companies' priority lists. The region's telecommunications system represents the world's first digital fiber-optics market, and is "second to none in the world," Hollingsworth noted. "Companies also love the lifestyle, with Lake Mead, Unlimited local • •• wireless calls between family at no extra charge. • •• Up to five wireless phones, plus home. From now on, your family will have more to say to each other. And more chances to say it. AT&T UNLIMITED FAMILY PLAN local wireless calls between family members Introducing the AT&T Family Plan. Featuring unlimited local wireless calls between up to five - -- -- p lus - - -- -- "'9}1,, 11QQ, I §gTQ family members plus your home phone, within your family calling area.You'll also receive special At lust one AT&T funity F'tan mtrnbe1- trAin sip!~ lot tnt $-49." pbn AT&T Family Plan, then buy an Ericsson LX788 and LX677, and you'll get a $69 mail-in rebate . $24?!.. $49?~ $ 69?~ «hifhtrand submibetoAT&T ~ loo&disanc:L PHONES BY ERICSSON ;i pricing on AT&T residential long distance.AII on one bill. Pl us for a limited time, sign up for the The AT&T Family Plan. It's how close families stay that way. I 888-0UR FAMILY www.att.com/familyplan/ AT&T Wireless Services AT&T © 1999 AT&T. AT&T Family Plan is available in most areas. Credit approval and $15 activation fee required. AT&T Family Plan requires an annual contract, a Digital multi-network phone andAT&TWireless Services long distance. To receive the benefits of AT&T Family Plan, two to five customers must each select one of the AT&T Family Plans and be o n the same account in the same Family Calling Area. At least one of the AT&T Family Plan customers on each account must have either AT&T Family Plan $49.99 or $69.99. Unlimited calling only available when calling the home number or for mobile to mobile calls when both AT&T Family Plan customers are on the AT&T network in the Family Calling Area. Long distance charges apply. End user's principal residence address must be within an eligible AT&T digital wireless network. Wireless airtime for each call is measured in full minutes and rounded up to the next full minute. Included minutes cannot be carried over to any other month. Additional home airtime minutes are 35 cents per minute. Coverage available in most areas. You must remain an AT&T residential long distance subscriber to receive the AT&T Family Plan. If you qualify for one combined bill for your AT&T resi dential and wireless services, you must also continue to receive a combined bill to have the AT&T Family Plan. Full terms and conditions are contained in the AT&T Welcome Guide, Rate Sheet or Calling Plan brochure. Offer may not be combined with any other promotional offers. 11§§151 REGIONAL SPOTLIGHT • Dailv News "DIVERSIFICATION IS NECESSARY TO BALANCE OUT THE ECONOMY SO a c.:t• en en • Strategv = en PRESSURE OFF THE RESORT I NDUSTRY." - Somer Hollingsworth, NDA Presiden t & CEO • Marketing Tools • Purchase Center D 1- REVEN U ES ARE COM I NG FROM SEVERAL SOURCES. THAT WILL TAKE THE Subscribe to NEVADA BUSINESS JOURNAl and NevadaBusiness.com To start vour subscription and get online, call todav 135-1003 IS Nevada Business journal • October 1999 Mount Charleston, Lee Canyon and its skiing and Red Rock Canyon. They can bring clients in and put them in the finest hotels in the world. They can be on the cutting edge with both employees and clients." Hollingsworth acknowledges the NDA will continue to battle perception problems. Aside from what they see about Las Vegas on television, company owners also have to get past the understanding that high-tech personnel "simply aren't here," Hollingsworth stated. "The University of evada-Las Vegas, the Community College of Southern evada and even primary schools are starting to produce high-tech workers , but those effons'are in their infancy. It will take a few years . We won ' t wake up one day and see 500 high-tech companies have moved here overnight." Ask Hollingsworth to describe the Las Vegas he sees five to 10 years from now, and he speaks of several things. He talks about major Hollywood studios and corporations opening pennanent satellite offices in Las Vegas. He says he'd like to see three or four race teams headquartered at the Las Vegas Speedway. He also hopes automobile research and development operations will find the area suited to their business. High-tech fabrication is another type of operation he hopes to attract to Las Vegas. Despite a growing interest throughout the community in broadening its commercial environment, Hollingsworth doesn't foresee a time when the resort industry will wane in its importance to Las Vegas' economy. "Even if we diversify our economy to the point that it's just 50 percent gaming and tourism, the resort industry will always be our cash cow," he stated. "It will be our engine for many, many years. And what a great partner to have. It's brought in so many people and created so many jobs. We've all done well by it. But anytime an area concentrates on one industry, the chances of something happening to the revenue residents are accustomed to is too great. Diversification is necessary to balance out the economy so revenues are corning from several sources. That will take the pressure off the resort industry." Las Vegas no longer even remotely resembles the little Western railroad town that inhabited its valley in the 1920s and '3 0s. With an ultimate population of more than 2 million projected around 2010, the city will continue to evolve. If the NDA has its way, the Las Vegas of tomOtTOW will bring to mind visions of a more respectable commercial atmo phere, one that major corporations affirm with their presence as one of the world' most viable business communities. . ' .• · - ·, PORTJlOLIO ·~ .:' , H()L.DJNGS. ;' Public listing Coordinators 200,000 shores ;.. I ' . • 1· , Financial Marketing, Inc. 460,000 shores .. . STRATEGIC' ADVICE . p:RIV~ATE.' C 't \PITAL . . • IT SERVICES .-• REA~ ESTATE'. • SoF.TWARE . . DEVELO.PM·ENT . . ·...--. I ... Intuitive Logic Corporation 500,000 shores .·. .•. • INTERN~T & E-COMMERCE • . ' . . I • • TE-LECOMMl.J:NICATiONS . . . • I - • . Nevada Business . Journal 1,000,000 shores ' •)\:fASS .:t"l~RK~T~~~ ~ND ADVER,TI~ING ...... :~ .. ·-.. The Ne:vada·. f~und .. helP.~. comp~nie's fund grqwth..opport_lLt . . ' . .. .) ' - . . , .. · - ·~ nlties ·- wtth. }deas.-· ba~ked .by .research, _knGWledge and : .~ - ,:·expe.rt~i\~~ ."· · We :speti~i~~~, in · ~r- ing-ing ~ Nev~da cq~panie's • . - .:.·' .:. :: <to ·realize ·. their . fu1f pot-~ntial by fua~lmizi'ng currenf ~-nd ·.. ·:- -----. . :_,.' ~?-~·sible. · a~se.ts an~~· b\in~tng fbge~~er· th~. diff~re~ t e'Ie:~ . > .; ·.· ReachNevodo.com · m_e~t~ · need~d .t o. cr~ate: a_compl~ t~ pa·ck~ge. • ..,- · . . · · ·. · · .. 1,000,000 shores , ·' ·,·, ,. .· ,. . .· ; .. . .. . . '· .. . ·.. " .. . . -~~~.. With · the , strength of the states m.o st pciwerhil ·- ll\ar~_eting · . .. · • . ' ' ·... """" · ~ --- ·.: ·_. . ;---·,·-.':- -~ ·.·· · -- - -·~~ . . . -. /u ...~-~·J. · p0wett~J . -~ k ,, .·.. ·. avenues and an array of f" . . . -.• ' . : . ITl;ar ·' . . .m:ancJal ·an.cJ strateg-ic · e x.p· et . , •. ·:Thb ....N :. . d' . ·f . . . .- ,..:~ ·· ·~Ya a. · und.-.brin s a .. · · . .· ... table. Can N .. F .g __- . we· a (th · of_.. resourc~s - .to ·:·: " h~I ·_ . ,L: ·-c.:~~a ~ ~- ·. und to~ay to find out how , we p . your .uHstness re ... I.t'ze t' t~;: f . 11 . . ·-.: . ·. . · · ,... , .', .:. · · .,· · · ..a. . · . ' U · . potent·· . : ra_ ·1, - · . · 1 J,. • J • .' . . T ., - , . .. ~()c- ~s~n-~E' J~EV _~~·· A .· .· , · FUND .. ~-.: ~.E G~~ ~'~, -·----·-~ ~ "'- ~~ "' '< . ~. ~.~ ·JA- ~ ./,) '<7 ~ :'1 . ~ (\~~ 0-.' ... - ~ '{ ::: -:;-. ,.. oc:,CG'U/".£.9'/ ~ -· - PEOPLE ON THE BANKING & fiNANCE ioneer Citizens Bank opened its North Carson Branch in Carson City and appointed five to positions at its second Carson City location. Lori Haney was named vice president and manager of the branch, and Greg Nixon was appointed regional credit manager; both will oversee operations and lending, respectively. Gail Crandall was made branch operations assistant, Rebecca Priddy is serving as account service representative and Cathie Milstead was named customer service representative. P Nevada State Bank promoted Darren Clay to client service manager at its Maryland Parkway Banking Center in Las Vegas. Clay started with Nevada State Bank as a financial service supervisor in 1997. Henderson-based Silver State Bank appointed Carla C. Urwin vice president, loan officer at the bank's Valle Verde branch in Henderson. She has more Urwin than 20 years' experience in the banking industry, and is responsible for commercial loans, business development and lines of credit. New Reno-based community bank First National Bank of Nevada continues to n<J mPemployees to various posts. Shirley Boynton joined the bank's Northern Nevada region as vice president, operations manager in the real estate department. Deborah L. Schaber and Kathy Flamm were named 20 Nevada Business journal • October 1999 banking relationship officers in the retail banking division. Mike Grim joined as vice president, commercial Joan officer, while Lawrance Evans was named vice president, mortgage lending. Bobbie Huston was named builders control manager in the real estate department. Susan Soule also joined the real estate department, as loan officer/construction specialist. Pam Robinson was appointed executive vice president, regional loan manager. Michael Robinson was hired as Joan officer/construction specialist in the real estate department. Patrick Hubbard, a former assistant vice president/ commercial loan officer for Com· munity Bank of Nevada, rejoined the Las Vegas-based business bank as vice president/commercial loan officer. DEVELOPMENT & REAL ESTATE BF Consu!ting Engineers hired Eric Hebel as a mechanical engineer in its Reno office, and Alex Parrish as an electrical engineer in its Las Vegas office. A Greg Jones joined American Nevada Corp. as vice president of commercial operations. He brings more than 16 years of experience to his new position, where he oversees all functions of the Southern Nevada developer's commercial leasing, property management and marketing departments. He comes from La Plata Investments in Colorado Springs, Colo. , where he was CFO. Mary Jane Roberts-Adams, P.E. joined the Las Vegas facilities unit of Carter & Burgess Inc. as director of the electrical department. Bill Pryor , P.E . join e d the company's Las Vegas facilities unit as mechanical department director. Both Pryor possess more than 20 years of experience in their respective fields . Leon H. Siekerkajoined Black & Veatch 's Las Vegas office as a project engineer. William F. Van Stone, Jr., P.E. joined the firm's Las Vegas office as a project manager, while Steve Henness relocated to the engineering and construction firm 's Las Vegas office. John P. Robertson joined Martln·Harrls Con· struction in Las Vegas as a project manager, while Mary Ann Burt was appointed controller for the general contracting firm. Michael Payne joined Terracon as senior project manager in the grading department of the firm 's Las Vegas office. Payne oversees the scheduling of grading inspectors, project administration and quality control. Phoenix Wilson joined Terracon as a marketing assistant. Gray & Associates in Reno hired Ed Thomas, P.E. as a project manager, where he will coordinate and manage all civil design and engineering projects. Dave Snelgrove, A.I.C.P. was appointed principal planner, and will oversee all entitlement and master planningrelated projects. Geotechnical & Environmental Services, Inc. promoted Robert L. Thomsen, P.E. to project engineer and hired Peter P. Dunne as senior engineering technician. Thomsen Thomsen super- ••, .. . . vises testing and evaluation projects, while Dunne performs testing, trains staff and supervises field operations for the Las Vegas company. Carter Bernhardt joined Lake Las Vegas Re,ort a r. a r.aler. executive. at Governor's Land Management Company in Williamsburg, Va., is responsible for Jot and home sales at the Henderson resort community. IN THE UNITED STATES DISTRICT COURT FOR THE DISTRICT OF NEVADA MARY FORSYTH, et al. , Plaintiffs, CV-S-89-00249-DWH (LRL) V. HUMANA INC. , et al., Defendants. SUMMARY NOTICE OF PROPOSED SEITLEMENT OF CLASS ACTION AND HEARING TO: All Employers who paid all or part of their employees ' premiums for health insurance purchased from Humana Health Insurance of Nevada, Inc. between July I , 1984 and December 31 , 1988, except those who validly excluded themselves from this Litigation when Notice of this class action lawsuit was originally provided in February 1990. NOTICE IS HEREBY GIVEN, pursuant to Rule 23 of the Federal Rules of Civil Procedure and an order of the Honorable David Hagen, Judge of the United States District Court for the District of Nevada ("the Court"), that a hearing will be held in the United States Courthouse, 300 S. Las Vegas Blvd ., Las Vegas, Nevada at I :30 p.m. on November 30, 1999 to determine (I) whether the terms of a proposed settlement of the above-captioned class action litigation (the "Litigation") are fair, reasonable and adequate; (2) whether a proposed final judgment dismissing the Litigation on the merits with prejudice should be entered ; (3) whether a proposed Plan of Allocation of the proceeds of the settlement should be approved; and (4) whether an application for attorneys ' fees and costs by the attorneys who have represented the classes in the Litigation and negotiated the settlement on behalf of the Class Members should be approved. The Litigation was originally filed on March 29, 1989. Two classes were certified in this Litigation: ( I ) the Premium Payor Class, comprised of employers who paid all or part of Humana Health Insurance of Nevada, Inc. insurance premiums for their employees between July I, 1984 and December 31 , 1988 (the "Employer Premium Payors") and employees who paid insurance premiums to Humana Health Insurance of Nevada, Inc. for themselves and/or family members between July I, 1984 and December 31 , 1988 (the "Individual Premium Payors"); and (2) the Co-Payor Class, comprised of individual who received hospital services at Humana H<;>spital Sunrise between July I, 1984 and December 3 1, 1988 and made co-insurance payments pursuant to their Humana Health Insurance of Nevada, Inc. insurance plans. With respect to the Premium Payor Class, the named plaintiffs allege that Humana Hospital Sunrise ("Sunrise Hospital") allegedly monopolized the major for-profit acute care hospital market in Clark County, Nevada and that this alleged monopolization resulted in the members of the Premium Payor Class being overcharged on their insurance premiums. Plaintiffs allege that defendants' conduct with respect to employers who paid all or part of Humana insurance premiums violated the Sherman Act (the "antitrust laws"). Plaintiffs had earlier claimed that other conduct by defendants toward these employers violated the Racketeer Influenced and Corrupt Organizations Act and certain state laws, but those claims were dismissed by the District Court and the dismissals were affirmed by the Court of Appeals. The District Court recently dismissed the Sherman Act claims, holding that these claims were barred by the McCarran-Ferguson Act. Defendants thus contend that these claims have no merit, but have agreed to settle these claims to forestall any appeal and to avoid the cost of further litigation on the dismissed claims. Neither the settlement nor this Summary Notice should be read to imply that defendants have violated the law or that the Premium Payors Class would prevail on any claims. The parties after ten years of litigation have reached an agreement to settle all claims in the Litigation, including the claims made on behalf of the Employer Premium Payors referenced in this Notice. As part of the settlement, defendants have agreed to pay Employer Premium Payors and Individual Premium Payors a total of $4,113,800. This represents approximately 3.6% of the total premiums paid during the Class Period. Employer Premium Payors who submit valid claims will receive a pro rata share based on the amount of premiums for payments attributable to each employer and the total amount of premiums for payments attributable to all valid claims submitted, including the claims of employees who paid premiums. Class Counsel will petition the Court for approval of attorneys' fees up to $11.8 million and costs up to $900,000 in costs, such counsel having litigated this action for ten years without receiving any attorneys' fees and having advanced all of the costs of the Litigation. This petition will be for all work by Class Counsel in the case, and not just the work on behalf of the Premium Payors. All Employer Premium Payors (and other Class Members) who are eligible to share in the Settlement Fund must submit a valid Proof of Claim form to the Settlement Administrator no later than January 31 , 2000. Employer Premium Payors and other Class Members who fail to submit their Proof of Claim forms by the deadline will forfeit their right to share in the Settlement Fund but will nevertheless be bound by the judgment, which will extinguish all claims against the defendants and other entities affiliated with the defendants that are, among other things, in any way based upon or related to any of the conduct, facts , or matters alleged in the complaint or in the Litigation, or arise from, are in furtherance of, are connected with or in any way relate to or are based upon any aspect of any Class Member's coinsurance payments, premium payments or payments for any hospital services at Sunrise Hospital. A Proof of Claim form is attached to the Settlement Notice you will receive in the mail or can request as described below. Any objections to the proposed settlement, the Plan of Allocation, and/or the application for attorneys' fees , costs, and expenses must be filed no later than October 29, 1999, in the manner described in the Notice of Settlement. TillS NOTICE IS ONLY A BRIEF SUMMARY OF THE TERMS OF THE SETTLEMENT, HOW THE EMPLOYERS DESCRIBED IN TIDS NOTICE MAY SHARE IN THE SEITLEMENT, AND HOW TO OBJECT TO THE TERMS OF THE SETTLEMENT. If you want to receive a more detailed Settlement Notice, please call the automated toll free request line at 1-877-627-6759, and leave amessage with your name and address, and state that you are requesting a Settlement Notice. A Proof of Claim form can also be obtained by contacting the Forsyth v. Humana web site at www.gilardi.com/forsythvhumana. Any inquiries you have concerning the settlement should be addressed to Class Counsel: (I ) by calling the toll free number 1-877-683-8331 ; or (2) by mail to the addresses of Class Counsel listed below: J. Randall Jones, Esq. Will Kemp, Esq. Harrison, Kemp & Jones, Chartered 600 Bank of America Plaza 300 South Fourth Street Las Vegas, NV 89101 Doug Cohen Jones Vargas 3773 Howard Hughes Parkway Third Floor South Las Vegas , NV 89109 Names of employers who are Class Members, the Settlement Agreement, and Class Counsel 's fee and expense records will be available for inspection at the Jones Vargas fmn listed above from 9:00 a.m. to 5:00 p.m., Monday through Friday, until November 30, 1999. Additionally, the pleadings and all other records in the Litigation, including the Settlement Agreement, may be examined and copied at any time during regular office hours in the office of the Clerk of the United States District Court, 300 S. Las Vegas Blvd., Las Vegas, Nevada. PLEASE DO NOT WRITE OR CALL THE COURT OR THE CLERK'S OFFICE FOR INFORMATION. Dated: August 23, 1999 Deputy Clerk United States District Court for the District of Nevada PEOPLE ON THE MOVE ,WWW.NEVADAB4JSINESS COM In the next three ye_!(s, of e 6o,ooo readers per month_Wh se Nevada Business journal The folTowing percentages wilT be looking for these types of real estate e m Cia55A"office space·--·------- NBJ DELIVERS YOUR ADVERTISING MES- SAGE TO AN INFLUENTIAL CROSS SECTION OF BUSINESS LEADERS ACROSS NEVADA. Colliers International opened offices in Reno and appointed industrial broker Paul Perkins general managing partner. Todd Long joined the Las Vegas office of Colliers International, where he will serve in the firm's industrial division as an industrial specialist. Donald "Chip" Maxfield, a partner and executive vice president of Southwest Engineering, was appointed chair of the Lone Mountain Citizens Advisory Council, an advisory board to the Clark County Board of Commissioners. CALL TODAY FOR MORE INFORMATION ABOUT OUR COST-EFFECTIVE RATES AND SPECIAL ADVERTISING PROGRAMS. ' 702.735·7003 www . nevadabusiness .com - Lumos & Associates appointed Charles (Chasl Macquarie, P.E. chief executive officer and Buzz Fitzpatrick, P.L.S. to chief opMacquarle erating officer for the corporation. Fitzpatrick will also serve as location principle for the company's ~....,._,. Carson City office. The Meyers Group named Lorry Lynn principal. Lynn has been with the new home real estate information and consulting services firm for 10 years, Lynn serving as senior managing director before accepting her new post at the Southern Nevada firm. We'll give you free office space for up to 6 months. We'll even pay for your moving expenses, tenant improvements and your decorating. 702-592-4098 WestPark Plaza Class A office from $1.65 per sq.ft. Available locations: Rainbow & Charleston, the Galleria Mall, and Craig & Martin Luther King 22 iievada Business Journal • October 1999 Turnberry Place hired Julianne Patterson as broker relations manager. Patterson will serve as the liaison between the real estate broker community and the Las Vegas high-rise luxury residential development. Las Vegas-based Del Mar Mortgage named Richard Mason DiNardo management irLformation services manager. Prior to joining Del Mar, DiNardo was an operations analyst with Bally Gaming for five years. Clare O'Brien joined the real estate services team at Lee & Associates in Las Vegas. O'Brien was formerl y director of mar- keting for the Nevada Commission on Economic Development. Jay Ervine was appointed golf course superintendent at MacDonald Ranch Country Club in Henderson. Ervine most recently served as golf course superintendent for the Primm Valley Golf Club in Southern Nevada. Korte-Bellew & Associates Construction Co. added numerous project support personnel to its Las Vegas operation. Wyatt Paul Strait was named project engineer. Beverly Hicks and Sherry Frasier were hired as project assistants. New Project managers include Kelly Mclaughlin, Amy Rilakes and Peter Zuro. GAMING &TOURISM ichelle Shriver was promoted to director of marketing for The Reserve Hotel Casino in Henderson. Dennis Hetherington was named public relations manager at The Reserve, and Andy Hamblen was appointed director of human resources for the property. M International Game Technology promoted Ed Rogich and Rich Pennington to vice president. Pennington is now vice president product management, a newly created position, and Rogich is the new vice president of marketing for the Reno-based manufacturer of gaming devices. 'ffenntn;~ USA Hosts named Lisa Lotrulio sales manager for its Las Vegas business center. Lotrulio was previously director of sales and reservations at the Flamingo Hilton 's Grand Vacations Resort. Jonathan Swain was named vice president/general manager at the Hard Rock Hotel & Casino in Las Vegas. Swain most recently served as president of the Tropicana Hotel and Casino. Showboat-Las Vegas promoted John Carr to director of security. Carr joined the property in 1987 as a security officer, and later created its officer training and operation program. Tahoe's The Resort at Squaw Creek appointed Christy Beck group sales manager. Beck oversees meeting and convention clients in Reno, Las Vegas, Sacramento and for California State Associations. The Eldorado HoteUCasino in Reno named Angela Kabisch director of advertising and public relations. Kabisch has been with the Eldorado for 15 years, most recently serving as advertising manager. GOVERNMENT &LAw oger Steggerda and Lisa Mitalski joined Las Vegas-based John Peter Lee, Ltd. as law clerks. Both are members of UNLV's Boyd School of Law inaugural class. R Monice Krmpotic-Campbell opened Hi-Tech Reporting (HTR), a full-service court reporting firm. HTR specializes in complex litigation, but handles all areas of litigation. Krmpotic-Campbell has been in the court-reporting field in campbell Las Vegas for 10 years. HEALTH & MEDICINE Knowledgeable. A We Can Do Banker is. Is yours? LAs VEGAS OFFICES Lake Mead Office (702) 254-3147 Sunset Office (702) 435-9902 West Charleston Office (702) 258-9990 RENo OFFICES Fallon-Downtown Office (775) 423-7081 McCarran Landing Office (77 5) 823-7440 Park Lane Office (775) 827-7200 Prater/McCarran Office (775) 355-6100 Colonial Bank help s you grow your business b y getting to know your business. Our We Can Do Banke rs are versed in a variety of industries as well as local, national and international markets. Let a flexible, decisive and committed We Can Do Banker put that knowledge to work for you. Call or stop by your local Colonial Bank office and tell us what We Can Do for you. www. colonialbank. com COMMERCIAL BANKING· INTERNATIONAL BAXKING ·PRIVATE BANKING· ASSET MANAGEMENT UNLV THE CENTER FOR BUSINESS AND ECONOMIC RESEARCH Director, R. Keith Schwer, Ph.D UNIVERSITY OF NEVADA lAS VEGAS r. Robert Miller was named dean of the University of Nevada School of Medicine. Miller comes to Nevada from Tulane University Medical Center in New Orleans, where he was vice chancellor and associate dean for clinical affairs. His specialty is head and neck surgery. D Saint Mary's Health Network in Reno promoted Marlene Harris from assistant corpo- THE SOUTHERN NEVADA B USINESS DIRECTORY, 1999 Provides information on firms located in Southern Nevada. Businesses are listed by Standard Industrial Classification. ECONOMIC O UTLOOK 1999 Contains current info rmation and two-year forecastS for the U.S. and Southern Nevada economies Price: $40 Price: $20 plus $5 for shipping and handling plus $3 for shipping and handling THE CENTER FOR BUSINESS AND ECONOMIC RESEARCH, U NIVERSITY OF NEVADA, L>\5 VEGAS 4505 MARYlAND PKWY, Box 6002 • LAs VEGAS, NV 89154-6002 • (702) 895-319l • FAX (702) 895-3606 October 1999 • Nevada Business Journal 23 PEOPLE ON THE MOVE rate controller to director of budget and reimbursement. Kristin Ghlggeri joined the network as a writer/graphic artist in the community relations department. Drs. Son Bui and Jim Wang joined Rainbow Medical Centers in Las Vegas. Bui will practice out of the company's west center facility, while Wang will see patients at Rainbow Medical Center East. Jim Clark was promoted to vice president of human resources at Sunrise Hospital and Medical Center in Las Vegas. Clark had been director of human resources at Sunrise since June 1998, and has more than 20 years ' human resources experience. INSURANCE J ames Cribari was named chief investment officer of Employers Insurance Company of Nevada. Cribari joined the company's investment department in 1997, and now manages its investment portfolio and treasury functions. MANUFACTURING M inden-based Metalast appointed Byron Estes vice president and national sales director. Byron, a 30-year veteran of the metal and metal finishing industry, was previously employed with Pioneer Metal Finishing in Minneapolis, Minn. MEDIA& COMMUNICATIONS D enita Lambou returned to Hands Ink Advertising as art director/producer. She previously worked for the Las Vegas agency in a similar capacity from 1993 to 1995. Del Rusher was appointed vice president for The Greenspun Corp. 's media group. Rusher brings more than 30 years of experience to his new position. He now supervises dayto-day operations of the company's consumer interest magazines, which include ShowBiz Weekly, Las Vegas Weekly, Las 24 Nevada Business journal • October 1999 Vegas Life and VegasGolfer. Rusher will also explore new acquisitions and startup opportunities in the Las Vegas market. responsibilities include enlarging the client base for the advertising and public relations agency. KTVY-TV hired Elizabeth Casey as sales manager, and promoted Gayle Haas to account executive. Prior to joining KTVY, Casey handled marketing for Big Brothers Big Sisters of Southern Nevada. Haas most recently served as the Las Vegas station's marketing coordinator. lnnerwest Advertising and Public Relations named Rachael Ferrari controller/office manager. Ferrari, who has been with the Reno company for two years, will oversee accounting, human resource and office/ administration functions . Las Vegas-based Quillin & Co. Advertising and Public Relations promoted Eric Whitaker from director of strategic planning to general manager. The firm also hired Kelly Koenig as an account coordinator. Koenig started with the company as an intern. Thomas Puckett Marketing, · Advertising and Public Relations in Las Vegas hired Chris Smith as a copywriter. Smith, who previously was a copywriter for ewlon Communications, will assist the agency with the creative development of advertising campaigns. Reno-based Bayer Brown Bauserman appointed Josh Luke director of public relations. Luke comes to Bayer Brown Bauserman via BurLuke son-Marsteller and Hill and Knowlton, where he handled public relations for Major League Baseball's Mark McGwire of the St. Louis Cardinals. Elizabeth Trosper joined MassMedia as an account supervisor. Trosper comes to the Las Vegas-based public relations firm as part of the management team in new business development, where she will oversee daily accounts. Art Associates in Las Vegas added Mark Jolley as development director. His KVVU-TV Fox 5 retained John C. Futrell as its financial news commentator for Daybreak, the Las Vegas Fox syndicate 's morning news program. Futrell is also director of investments for Sunpoint Securities. Ken Torres joined Photo Finish Color Imaging in Las Vegas as a sales representative. Torres bas 16 years' sales experience in account management, staff training, customer needs analysis and program development. Robin Jay joined WHAT'S ON MAGAZINE's sales team as an account executive. She manages existing What 's On accounts in the hotels and tourist-related sector and develops new business in the hospitality and restaurant areas for the Las Vegas entertainment scene publication. RETAIL rispy Kreme Doughnuts, Las Vegas named Lance Graulich director of operations. Graulich, who previously worked for American Vantage as general manager of the WCW Nitro Grill, oversees Nevada operations for Krispy Kreme Doughnuts. K DeCourcy Graham was named director of marketing for Tolstoys in Las Vegas, a fine writing instrument and collectibles boutique in The Venetian 's Grand Canal Shoppes and at The Resort at Summerlin. Graham is also marketing director for the Navegante Group, an international gaming development and management company that is Tolstoys' parent company. Canyon Gate Country Club in Las Vegas hired William Pfersching as the club's new executive chef, and David Raneri as the chef de cuisine. Pfersching comes from his position as executive chef of Gainey Ranch Country Club in Scottsdale, Ariz. ; Raneri most recently worked at Joachim's Pinot Blanc in Napa Valley, Calif. TELECOMMUNICATIONS P ac-West Telecomm appointed Jim Smothers to head the company's sales and marketing efforts at its new Nevada offices. The competitive local ~~~IP exchange carrier opened a switching facility and sales office in Las Vegas and is offering service in the state. Terry Beeler was appointed vice president and general manager for ALLTEL's wireless phone, paging, long distance and Internet services in Southern Nevada. Beeler has 24 years' experience in the communications industry, and now directs customer service, sales, network, local marketing and community relations activities through a network of 350 employees. Reno-based PanaVise Products, Inc. appointed CliH Tam associate product manager. Tam provides marketing support for the communications and security product lines. TRANSPORTATION C lark County commissioner Bruce L. Woodbury and Boulder City councilman Bryan Nix were recently elected by other Clark County commissioners to serve as chairman and vice chairman, respectively, of Southern Nevada's Regional Transportation Commission. • ,~~~~~m:in~o~Lane, Ste. 100 3920 S. Eastern Ave., Ste. 100 7200 Cathedral Rock Dr., Ste. 150 382-XRAY Nlt<><Z NEVADA RADIATION ONCOLOGY CENTERS 624 S. Tonopah Dr., 386-6863 3940 S. Eastern Ave., 369-6762 655 Town Center Dr., 233-2200 Radiation Therapy Center of Hende 98 E. Lake Mead Dr., #101, 565 For An SBA Loan, Might We Recommend ASpecialist? Our SBA loan representatives are specialists. They have both the skill and the experience to make the SBA loan process work for you. • Up to 90% financing on commercial real estate • Programs with loans up to $5 million • Working capital, inventory and equipment loans • Business purchase loans • Construction loans SierraWest SBA Lending A division of Bank of tbe West In Reno call: (775) 824-3914 In Las Vegas call: (702) 733-2199 ® wa; C01999, Bank of the West Member FDIC October 1999 • Nev-ada Business journal 25 the Gamin Mar&ets How will Nevada's gaming Meccas fare in the 21st century? by Kim Pryor Mandalay Bay The Venetian Bellagio 0 0 0 hough Las Vegas is now equated with the concept of the themed megaresort, there are those who ) \say the trend began in Atlantic City. Because there weren't enough amerut1es there to support the casinos, the resorts built their own amenities and enclosed everything in a shell: restaurants , health clubs, childcare, amusement parks. They created more than just casinos; they created environments. "In the early '80s, Atlantic City really came up with that environmental resort concept," noted Mike Musicaro, assistant general manager of the Peppermill in Reno. "I think it just migrated over to Las Vegas." With expansions of the Peppermill and the Atlantis in Reno, it appears the Northern Nevada resort industry has also recognized the importance of creating gaming environments. But will the more traditional destination resorts in Reno need to ex- pand into these gaming environments in order to increase that city' s tourist counts? How far will Reno go in becoming a miniLas Vegas? And after the current wave of megaresorts in Las Vegas f1nishes their openings, how will properties in that event-driven market continue to attract additional tourists? Mar~etlngLasVegas W ith a significant number of hotel rooms coming online through next summer, Rossi Ralenkotter, vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA), concedes Las Vegas is facing a challenge. In 1998, the city hosted a little more than 30 million visitors . To fill its new hotel rooms, the LVCVA calculated that Las Vegas must boost that number to need to increase our market share by about 25 percent for us to effectively maintain the occupancy levels we want," R alenkotter stated. Once those tourists arrive in Las Vegas, the period immediately after new megaresorts open presents problems for many existing properties. "Grand openings tend to draw people away from everywhere in Las Vegas," explained Mark Paris, president & CEO of the Fremont Street Experience. "When the Paris opened, some people may have said, 'We haven ' t been to the Luxor, but we don't have time to go there this time because we're going to see Paris."' But those megaresorts aren't a black hole in which tourists disappear for the duration of their stay. On average, Las Vegas customers visit between six and seven properties, indicating that megaresorts can funnel tourists into other Strip casinos. "There's so much excitement in different locations that to think you're going to encapsulate someone during their entire trip isn' t necessarily realistic," acknowledged Tom Jenkin, senior vice president and general manager of HruTah 's Las Vegas. "We're particularly excited about Paris and The Venetian because of their proximity to us. They create demand for the product in Las Vegas and interest and excitement, and we'll all benefit from that." Since 1960, Jenkin has heard the same growth. I think that will continue. It won't grow at the same pace it does when megaresorts open, but I think we'll continue to see growth." With more of these all-encompassing gaming environments coming online, what will happen to smaller scale destination resorts and themed properties? Do all casinos in Vegas need to become city-like environments to survive? No, according to gaming and tourism industry officials. Las Vegas has evolved from a 1950s West Coast gaming destination to today's full-service resort destination. Ralenkotter believes the key to delivering full service is providing amenities, attractions and activities that draw all market segments. That's why Las Vegas' hotel room mix, which will top 122,000 by the end of the year, includes 20,000 motel rooms. 'We have different products for different market segments, and that has been part of our success," explained Ralenkotter. Once those different market segments become immune to the grandeur of the megaresorts, is it going to be harder for Las Vegas to draw visitors into its orbit? With land and capital dwindling, marketers will have to replace the easy answer - build more stunning resorts - with a more complex mix of techniques to tempt tourists. Predicted Chuck Bowling, senior vice president of sales and marketing at the MGM Grand, "The experience is now going to be critical." Even non-megaresorts must offer guests a variety of amenities above and beyond traditional gaming, everything from a worldclass spa to must-see attractions such as the MGM's lion habitat, which draws 10,000 to 12,000 people daily. To complement the experience, service personnel at MGM must score a perfect 10 in every single interaction with guests. As customers' expectations soar, so too must service. Don Snyder, president of Boyd Gaming, agrees that creating an exceptional experience for visitors is one important key to growing the market. And Snyder should know. Boyd Gaming 's property, the Fremont, sits amid the Fremont Street Left: Paris is the latest themed megaresort to open along the Las Vegas Strip. Experience, which allowed downtown Las Vegas to tie together adjoining properties into a cohesive, exciting environment that has been successful at luring many visitors away from the Strip. "You have to have something that makes the list of things people want to see and do," Paris asserted. "Since the Fremont Street Experience opened, it has been on most people's lists because it is such a unique environment." To remain on tourists ' must-see lists, Paris said, Las Vegas must continually reinvent itself. "The interesting thing about the Fremont Street Experience," Paris observed, "is it's different every time you come down here, with different sound and light shows, unlike the volcano [at The Mirage] or the [Luxor] pyramid, which, once you' ve seen them you've seen them." The numbers show the Fremont Street Experience's strategy is working. Revenue totaled $690 million in 1998. Once the $90 million to $100 million Neonopolis opens downtown in November 2000, its 3,000 movie seats, retail shops and five restaurants will create"a Strip-like retail environment. Paris expects Neonopolis to draw even more tourists and locals downtown, as will the 28,000-square-foot Race Rock Restaurant opening in the Fremont Street Experience parking garage later this fall. There are other ways to create an experience for visitors besides opening a megaresort, according to gaming officials. Special events can play an equally important role in attracting tourists. That's why MGM will again host the Billboard Music Awards this December and ESPN's ESPY awards in February. "Those types of events are going to be critical to the next step, which is saying if it's going to happen in the entertainment industry, Las Vegas is going to have a good shot at it," Bowling stated. "That's the type of thing I think you'll start to see next." The LVCVA agrees that special events are key to bringing tourists to Las Vegas. This fiscal year, they've allocated more than $12 million for promotion and sponsorship of special events. But that is just one part of a three-pronged LVCVA strategic plan that identifies two other areas with the greatest growth potential for Vegas: conventions and international business. With the proposed expansion of the Las Vegas Convention Center and with individual properties expanding and opening convention space, the convention and corporate meeting crowd are paying more attention to Las Vegas, as are international travelers. Japan Airlines and Northwest Airlines established non-stop service from Tokyo to Las Vegas, and a chartered flight program from Sweden will launch at the end of October. A new LVCVA ad campaign premiering in January will feature more of a researchbased appeal to traveler's emotions. It will incorporate lessons the LVCVA has learned from past research: that Las Vegas has to position its market against competing gaming locales, and that the LVCVA can' t assume that all consumers know everything there is to know about Las Vegas . "A component of our advertising and marketing needs to be information driven," said Ralenkotter. "There's something for everyone, and we have to make sure that message gets out." Individual properties have to do their share, too, with marketing campaigns that reach out to more segmented sections of the population. As the competition heats up in Las Vegas, niche marketing is becorning more important. Boyd Gaming recently integrated its newest property, Main Street Station, into its Hawaiian marketing campaign, which the Boyd family started 25 years ago to tap into a location they once called home. "If you look at the business that we do in our three downtown properties it's very much focused on that marketplace," Snyder noted. "Even though the economy in Hawaii has been soft, the business we get from there has been very strong because we market to both Hawaiian residents and the tremendous number of Hawaiians that have migrated to California, the West Coast and Las Vegas. That is a way of differentiating ourselves in the tourist market that has been very successful." Executives at Harrah's also see the importance of a broader niche-marketing campaign revolving around its Gold Card players. By building relationships with October 1999 • Nevada Business Journal 27 GAMING those players, not only at Harrah's Las Vegas but also its properties around the country, the hotel/casino develops a loyal customer base. "Our strategy involves building a relationship and continuing to mine more of a known player," described Jenkin. "The casinos that can best retain their customers are going to be the most profitable businesses." Harrah ' s niche in the marketplace, Jenkin said, is geared toward slot players and is focused on a mid-level customer. Its customer base is not necessarily the same as that of Bellagio or Mandalay Bay. "There's room for a lot of niche players," Jenkin said. 'The casinos that execute their strategy well and have it somewhat focused on a certain segment will do very well. I think there's enough segment and enough demand for the product that everybody can be successful in that environment." Locals are another niche capable of providing a steady customer base. Boyd Gaming pioneered this concept with Sam's Town , where locals comprise roughly half the patrons. In order to help that property compete even more effectively in both market segments, Boyd Gaming has undertaken a $78 million expansion that includes an 18-screen movie theater complex and a special events center. "If you look at a company like Boyd Gaming that doesn't have a megaresort, it's important that we market to our customer base," said Snyder. At the Stardust, that approach means a renovation designed to retain the property's historical customer base. The renovation will allow the Stardust to compete in a niche of its own, what Snyder terms "the best of its class position," a more value-oriented type of property. Long-term, Boyd Gaming plans to take advantage of its 61 acres of developable real estate adjacent to the Stardust. "Even though it's on the north end of the Strip, where there isn't as much activity going on right now, that's where the most logical development will take place in the years ahead," Snyder predicted. Reinventing Reno T he moment a patron sits down at a booth in the buffet, the seat begins to shake. Thunder booms in the background. Rain drips from the ceiling, 28 Nevada Business journal • October 1999 drizzle at first, then a downpour. Haze drifts across the room. It's just another Las Vegas must-see attraction, right? Wrong. This is one of 28 special effect shows that will entertain diners at the Peppermill Hotel/Casino's new Typhoon Island Buffet in Reno, part of the first phase of a $300 million expansion scheduled to open in November. ''Usually a casino had a buffet or a steakhouse or a coffee shop and that was it," Mike Musicaro said. "It has progressed into an experience. You're stepping into kind of a fantasy entertainment realm." With the addition of a renovated movie theater complex, additional convention and special event space and a new Italian restaurant, the Peppermill is evolving into an all-encompassing travel experience. But the Peppermill expansion is just one of a series of planned or completed Reno facelifts. Atlantis recently completed a $75 million expansion that included an impressive, Vegas-like touch- the Sky Terrace, a glass arm that extends over Virginia Street. On either end of the arm, flames blaze inside two 35-foot-high torches balanced atop 100-foot-high Grecian columns. Harrah 's recently purchased Harold's Club and Nevada Club, and plans to raze the two old. properties to make room for an expansion. Max Baer hopes to begin construction on Jethro's Beverly Hillbillies Mansion & Casino in spring of 2000. And architect Peter Wilday, co-owner of the Palms, a 200-room hotel/casino with restaurants overlooking the Truckee River, expects the property to open in the summer of 2000. At first glance, Reno looks like it's trying to catch up to Las Vegas. But regional gaming executives shake their heads vehemently at the thought. First of all, they said, Reno's citizenship would never support turning Reno into a Las Vegas-style resort metropolis. Too much traffic. Too much congestion. Second, Reno doesn't have the water resources or extensive infrastructure to support a city the size of Las Vegas. And with the abundance of outdoor recreation surrounding Reno, why should Reno have to build megaresorts? Reno's man-made resorts are only designed to complement the region's natural attractions. But just because Reno isn't going to become a Las Vegas doesn't mean it can't learn from the Southern Nevada city. In just a decade, Ferenc Szony, president and CEO of the Sands Regency in Reno, watched as Las Vegas tapped into the public's need for high quality, cutting-edge entertainment rather than the same old recycled acts. When Reno builds a new downtown arena with funds used from the room tax increase, Szony believes the city should use Las Vegas as a road map. "The one thing you really learn from Las Vegas when it comes to entertainment is it goes in a hundred different directions but every one of them is good," Szony noted. Retail is another area in which Reno can learn from Las Vegas, according to Szony. He pointed to such Las Vegas successes as the Forum Shops at Caesars, the Fashion Show Mall and the way the Rio blended its retail offerings into the casino environment. "One of the great pluses Reno has from not jumping into retail early is that we've been able to watch and learn from Las Vegas," Szony stated. "It's taught us a lot, and I think you' ll see a real quality [retail] blend come into Reno." In dining, Szony believes Reno is where Las Vegas was 10 years ago. Although visitors can find a quality meal in Reno at a number of gourmet restaurants, Szony said, visitors are searching for more wellknown names in the food industry. "That's going to be the next wave in food and beverage for us," Szony forecasted. "You're going to start seeing us partner to bring in some of those world class names in the next couple of years. And we need to. We're going to be able to do that in Reno without having as big a risk as Las Vegas did doing it first." Reno's going to need these kinds of products - quality entertainment, retail and world class dining - to enhance its other attractions: destination resorts, golfing, skiing and hiking. This entire mix, said Musicaro, will enable Reno to branch out into some untraditional feeder markets. The Peppermill's upgrading of product will enable the property to focus on markets such as Houston, which has a large skier population, and Los Angeles, where Reno can perhaps steal some tourists from Las Vegas. But, Stephen Ascuaga, executive vice president of marketing of John Ascuaga's Nugget, believes the town can get a jumpstart on attracting tourists before the new expansions and hotel!casinos open their doors. Reno's current room and restaurant inventory, Ascuaga said, offers a strong and attractive product, one that not only attracts new tourists, but extends the stay of those already familiar with the market. "Reno can compete with pretty much anywhere in the country," Ascuaga asserted. "At times we get to where we're cheapening the destination price-wise, and I don' t feel it really reflects well on us. If you were to compare our rooms with rooms of the new Las Vegas properties, I'd feel very comfortable with where we stand." It's really no surprise that Reno is starting to take its product above and beyond past levels. Las Vegas' megaresort boom raised the stakes for all tourism destinations. "In every industry consumers are becoming more sophisticated, and what they were happy with yesterday may not be what they're happy with tomorrow," noted John Farahi, the CEO and general manager of Atlantis Casino Resort. "In every aspect of this economy we need to be improving our product, our presentation, our service, bring in elements of excitement and fun . Whether Las Vegas was there or not we needed to do that. But what Las Vegas has done is make that expectation even greater." Surrounding the casino with fun environments is the first step in exceeding guests' expectations. For Reno, the second step isn't building megaresorts like those in Las Vegas, but focusing on improving the areas surrounding the casinos. Downtown redevelopment is an important step in this direction, with plans underway to model the area after the Baltimore harbor, where an entertainment mall houses Barnes & Noble, ESPN Zone, the Hard Rock Cafe, a Cheesecake Factory and a multipurpose arena. In Sparks, Victorian Square recently opened a 14-theater movie complex; retail and food outlets are on the way. According to gaming officials, instead of megaresorts sprouting up on Reno's horizon, it's more likely properties will continue to improve existing product. The Silver Legacy, the first themed resort in Northern Nevada, has combined resources with its sister properties, the Eldorado and Circus Circus, to create a three-property gaming environment that includes 4,100 rooms, 19 restaurants and a circus arena. To enhance the environment, Circus Circus just finished a $70 million expansion and Eldorado recently announced a $2.5 million nightclub. "I think the traditional themed resorts can stay themed, but they need to continue to add the amenities , the quality of entertainment and quality of restaurants," stated Gary Carano, general manager of the Silver Legacy. "We don' t just want to gain market share, we want to grow the entire market. That's why we have the largest marketing budget in Northern Nevada at the Legacy and why we continue to increase our marketing budget." Carano hopes that with American Airlines' purchase of Reno Air, the carrier - along with Southwest and Shuttle by United - will continue to step up Nevada Business journal is looking for self-starting, motivated account representatives. If you enjoy working with top-level executives in the rewarding, fast-paced career of advertising sales, please fax your resume to: 702-733-5953 Attention Claire Smith Odober 1999 • Nevada Business journal 29 ..... GAMING to the plate and increase service to Reno. Meanwhile, will those expansions leave the smaller properties behind in the dust? Szony doesn't think so. Even casino expansions located a good distance from downtown will funnel tourists toward the Sands, Szony predicted. "When I was [employed] at the Flamingo Hilton in Las Vegas, having Caesars build the Forum was a great thing for us because it brought more awareness. More people wanted to see it," Szony remembered. ''Nothing works better than having the Peppermill fill up, having the Atlantis fill up: that overflows into the whole community. We don't see the improvement of their product as purely parasitic. It's going to help grow the market." In the Sands Regency's case, growing the market also means launching a fall campaign targeting locals. Although the property will continue to pursue visitors from the Pacific Northwest and western Canada, it will switch half of its attention closer to home with marketing programs and slot club incentives geared toward Reno resi- dents. Recent improvements, including an expanded parking lot, will also draw valueoriented local customers, Szony believes. "When you look at the success of properties such as the Peppermill, the Atlantis, John Ascuaga's Nugget, they've done it by combining both locals and tourists," Szony pointed out. "Really only the triadSilver Legacy, Eldorado, Circus Circus and Harrah's are pure tourist properties." A locals campaign is a smart move in the wake of Paris Las Vegas ' grand opening in September, as Reno gaming officials expect the event to siphon some tourists away from Reno in the short term. In the long term, Szony pointed to market research that demonstrates a repeating pattern: highfrequency Reno tourists who visit Las Vegas after a wave of megaresort openings return to Northern Nevada for their next trip. "As long as we continue to improve our product, improve the entertainment, make things fresh for when they come back to us, we will continue to hold that customer. Disneyland doesn't lose cus- tomers to Disney World in the long term." Szony explained that Reno continued its 2 percent to 3 percent growth rate even during Las Vegas ' booms and the proliferation of gaming throughout the West. Negative growth numbers were misleading, according to Szony, because in an 18-month period the number of rooms added to the Reno market increased by 20 percent with the opening of the Silver Legacy, expansions at the Peppermill and the Atlantis and the opening of the Hampton Inn. "Percentage wise, there was a bigger increase in our market than what you saw in Las Vegas with the opening of its megaresorts," Szony asserted. "That's hard to absorb in that short period of time. That's why even though the market grew, individual stores were hit pretty hard." Gaming executives believe Reno's future is bright. And with one Las Vegas megaresort left on the horizon - The Aladdin, opening next summer - Szony concluded, "Once those fade down I think you're going to see Reno have even better growth." • From Digital Network &High Speed hnaging to Color Copies, Infinet Delivers the Total Solution! Office Imaging Technology Our technology experts will fully anal~-ze your document processing requirements. Then we'll research all options from our leading edge manufacturers, and deliver solutions that meet your needs exactly. We'll design a placement program that tr your budget and a properly scheduled service program to maximize productivity. Flexible Acquisition Options We offer a wide range of placement options. We 11ill custom-tailor a program to meet your financial requirements. • Just Add Paper - Our total copy management program includes equipment, all sen-ice, parts and labor, supplies and price protection in one low price per copy. 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Mult~Function Streamline you1· office processes t;y integrating fax, printing arut even scanning capabilities in one convenient unit , like everywhere , is tight. It almost as if the two probler:g.s were made to answer have :the expertise. They what theywant in ing. Students are mc:mc)OV\f"" er. They're learning the trades, seeking positions. In a tight job market students seem like an In a tig·J.. . llt Job stud Posi; 11larket ents seelTJ. 1ik ' answer.. e an lOr elTJ. b P10Yers 'YJerzrz · EDUCATION Left: Truckee Meadows Community College forklift safety instructor works with a student. Nevada's large contingent of manufacturers and distributors requires workers schooled in this and related warehousing skills. Previous page: Students work in a TMCC biology lab. Nevada's thrust to bring more high-tech industry to the state includes medical research and development firms. But in today's job market, there's a good chance that a student will move through four or five careers within his or her lifetime. Not employers .. . not jobs ... but careers. Consequently, many business owners carefully consider whether to expend the resources to conduct in-house training. After all, it takes approximately $65,000 to recruit, hire and train a new worker, and that's someone who's already prepared for the job, not a student still in the learning process . Imagine if one had to teach that employee the basics, too. For years the academic and business fields have seemed at odds. Employers cry there are no trained employees, decry the education system, point fingers and accuse. And many business people believe schools aren't relating to the real world, aren't turning out the students these employers so desperately need. Or at least that's how it was. The days of business getting to point the finger and lay the blame are over. Today educators turn around and ask, "So what are you doing to fix the problem?" If business and education in Nevada are to work together, looking for mutual satisfaction, there needs to be cooperation on both sides. Working Toward the Future ne area of need throughout the state is in the high-tech industry. Economic development agencies on both ends of the state are trying to draw these high-pay, clean companies to Nevada. However, for O 32 Nevada Business journal • October 1999 these companies, the Nevada work force currently offers slim pickings, says Somer Hollingsworth, president and CEO of Nevada Development Authority. "So what do you do?" he asks. "It's not something that you throw yourself out the window over; it's a situation you move to rectify. And just like any community that decides it's going into the high-tech area, nine times out of 10, the employee base isn't there. So· you have to learn about it and create it." Statewide, task forces and committees in respective areas are studying the local high-tech industries to determine what these employers require in terms of a skilled labor pool. The committees assemble representatives from the university system, the community colleges, the economic development authorities and municipalities. They hold workshops and invite affected businesses to attend and discuss the issue. So far, Hollingsworth is optimistic. "Some of the programs that are screaming about not [having access to qualified workers], I think you're going to see them getting involved, working with the community colleges and even K-12 and [Clark County Schools Superintendent] Brian Cram's group in the mentoring programs." As a result, certain educational programs have begun to change and mature. The adopt-a-school program has evolved from the days when companies simply underwrote expenses for their adoptive schools to a more active participation with internships, lectures, field trips and handson experience. Most likely, says Dr. Jim Hager, Washoe County School District superintendent, "The businesses were saying, 'Look, we're pouring money into your schools and we're seeing the same [undesirable] characteristics and behaviors corning out of them.' I think the schools were beginning to respond, 'Look, we need money, it's nice, but we [also] need your skills, your expertise.' There was a simultaneous realization that money can' t correct all the problems." Dr. Brian Cram, Clark County School District superintendent, encourages businesses to be players in education, from giving employees time off to attend their children's school functions to encouraging those parents to seek their high school diplomas through OED or alternative education sources. Believing that early childhood education is a key to success in later education, he urges businesses to provide childcare and assistance to young parents to make sure their children are getting the fundamentals. When considering a young job applicant, Cram counsels businesses to review the student's records to determine suitability and job aptitude. Doing so teams the business with an apt worker, a pupil highly motivated to contribute to the company and further his or her career skills. In Southern Nevada, the Clark County School District and the Las Vegas Chamber of Commerce have innovated a "Smart Card;' a laminated resume students carry that lists school records, transcripts , grade-point average, area of study and aptitude. "We ask businesses to look at that first, because companies get a better worker and students see the relevancy between school and work," explains Cram. Today, high school students also have access to a school career center, which offers the guidance of a career specialist and support staff. Each center also offers a variety of career field literature, access to industry mentors, as well as opportunities to apply for internships and jobs. Meanwhile, the Clark County business community is also offering solutions and assistance in the form of internships for students and job shadowing for faculty, a process where teachers spend several weeks during the summer in a chosen field and take that practical knowledge back into the classroom. A number of companies loan executives to the schools, employees who come in a couple of times a week to share expertise in a chosen field. Businesses, Cram says, are seeking employees who can write a coherent paragraph and communicate verbally. They need workers who are prompt, who understand the necessity of regular attendance and who are adept at customer relations. Employers can help emphasize these expectations by recognizing students who submit a Smart Card, rewarding these individuals by interviewing them first, and spreading the message about the importance of the connection between school and work. wage, so it's a paid apprenticeship." Fifty students took part in the seven-week program this year, and learned how to compose a resume, conducted mock interviews, filled out time cards, accounted for their time and received evaluations. Another step in the process of answering tomorrow's business needs is to integrate high school on community college campuses and offer high school juniors and seniors the opportunity to earn college credits. The Community College of Southern Nevada (CCSN) has established a ·partnership with the K-12 school district, teaming up to provide high schools with high-tech computer centers they otherwise wouldn't have. The college saw the program as a way to save the state money. According to John Kuminecz, director of public affairs for CCSN, instead of diluting funds by duplicating equipment purchases, the program maximizes the same com- prehensive network of computing resources to educate students at both high school and college levels. And by utilizing high school campuses to create the centers, the state could expand the community college system without being forced to build four new 40-acre campuses. The partnership saves both time and money. It also provides high school students the opportunity to take core college-level courses such as sociology, political science, English and foreign languages. Another program between the school district and the community college system places high schools on the college campuses, each with a five- or six-person high school staff, a counselor, site administrator and principal. Community colleges are often tied to business. At Western Nevada Community College (WNCC), says Anne Hansen, director of information and marketing services, Real Life Meets Edu cation ut the school system isn't the only conduit through which the message is being spread. Over the summer, the Sierra Arts Foundation held Youth Artworks as part of the Uptown Downtown Artown celebration in Reno, and for the third year in a row, offered training in theater, murals and landscape architecture, as well as adding a literary component this year. Originally initiated as a way to keep graffiti artists off the street, the successful program has expanded. "It's a unique opportunity for teenagers in the Reno/Sparks area to learn what is needed to have a career in the arts," says Cindie Geddes, lead artist of the literary program. "They learn artistic skills and how to market [their work], get a job with these skills, the basics of a job, punctuality, filling out an employment application, B paperwork, taxes, work place rules, dress codes, breaks. They're definitely treated like employees and they're paid minimum Because of rapid growth in the graphic arts and communication industry, Nevada's community colleges and universities offer well-equipped programs in this career category. October 1999 • Nevada Business journal 33 It's Not Just About Local And Long Distance. It's About Total Communications Solutions Over Any Distance. Across the·street or around the world, only Sprint delivers integrated voice, data and video solutions from the desktop through the network. Imagine - a single-source provider. For high-speed Internet access. Local and long distance. And a full portfolio of equipment and services, all with a full-service, experienced local support team. We can even manage your entire network for you. Because at Sprint. We help your business do more business~ Businesses of all sizes can plug into Sprint's total communications solutions. To help build stronger relationships -with current customers and to grow relationships -with new ones. After all, isn't that the point of contact? I .,.. Call today, toll-free: 1•877 •BIZ•SOLV 24 9· 7 658 The point of contact SM www.sprint.com/bizpark EDUCATION they are closely linked to area business because Carson City 's economy is less tourism-based than most of Nevada's economy. The region has a higher percentage of manufacturers, a large section of professional offices, federal and state offices and a great opportunity for educational partnerships with the business community, which the college is taking full advantage of. WNCC has three new programs starting this fall , all of them chosen because of current work force deficiencies. Computer networks, geographic information systems and graphic design are three industries wide open with employment and career field opportunities. According to Hansen, with a new building corning online, as well as a high-tech center set up at Carson High School, WNCC is uniquely situated to meet these employment needs. Two additional programs currently being initiated are also the direct result of market-specific employment shortages. One is construction technology, because Nevada's building trade is aging and there are openings for new skilled workers who can be trained as managers. In addition, a golf course facilities management program is being established, because the growing number of golf courses has created a new and thriving industry across the state. How does WNCC assess the requirements of area businesses? "We keep our ear to the ground," explains Hansen. "We have folks out in the field. We partner with MAP (Manufacturer's Assistance Program)," which operates through the university and community college system. WNCC also maintains advisory boards whose members sit on the boards of various industries. Every year the college surveys the corporate community. "We ask, 'What kinds of training do you need? How year, says Hansen. "Currently, there's a lot of interest in safety training," she says. "Particularly in Lyon County, where a number of new companies are coming in. For example, we've been directing safety training for Trex." And Trex is very satisfied. "I think it's a very good program," says Dave Jordan, manufacturing manager for Trex, a Fernley company that makes a decking material out of recycled plastic products. "It ties industry and colleges back together again, because let's face it, businesses love to hire people with college degrees, but usually it's, 'You' ve been to college, but that doesn' t count, now come to business.' The two don't usually meet. This is a perfect example where they come together and shared resources. It's good team work, very good team work." One reason the connection may work so well is the community college's use of part-time instructors who actually work within their field of expertise, according to Anne-Louise Pacheco, executive director of foundational and institutional advancement for Truckee Meadows Community College (TMCC). They have full-time instructors to make sure the core curriculum runs on track, but the part-time instructors 'JI'0\l~d '}'0\l ~a\e '~1'0IKei<> ~\)1) \"\a'.le gi"'e <>muen\::. fue cn?ffice \1) 'oui\d ccmnec- completed any of our training programs? Are their skill sets satisfactory? Do you want training to take place on-site, or do you require the use of our facilities? Do you want training sessions conducted over the weekends or at night?'" The survey is taken on an annual basis . You can't assume that what businesses wanted last year is what they want this tions in the job market and keep the college current, guaranteeing the provision of industry-relevant training. One example of TMCC 's direct response to the business community's needs is the school's new dental hygiene program, which is scheduled to begin this January. The course of study was made possible after a group of dentists ad- fue The Truckee Meadows Community College main campus located in Reno. dressed the 1997 Nevada Legislature and requested a $220,000 appropriation to launch the program. Because of Nevada's current agenda to attract more high-tech business, Dr. Carol Harter, president of University of NevadaLas Vegas, is advancing plans to open a state-of-the-art, high-tech research facility in the Las Vegas valley. Negotiating to purchase 80 acres in Summerlin from The Howard Hughes Corp. , UNLV will launch a regional campus to provide general education courses, and to establish a high-tech and biotech center which, Harter hopes, will draw more of these clean, high-paying industries to Nevada. The campus will meet both Nevada's need to diversify and businesses ' need for a trained work force. "If business and education ever become mutually satisfied, then the standards will have dropped," says Chuck Alvey, president of the Economic Development Authority of Western Nevada (EDAWN). "We will never [allow] that [to happen] ." But the two can continue to cooperate to achieve reciprocal improvement and growth. In Clark County, business involvement in the schools "has been unequaled across the country in helping pass school bonds," notes Brian Cram. " In 1~% 'i.<'ney) passec'J $64\'1 mi1lion ·m sc'nooi bonds. [Last November] , a $3.5 billion bond passed. To have that happen means we have businesses [actively participating]. Business has decided to be part of the solution. We know the problems. We're looking for the solutions. It's called the Noah Principal: we don ' t need more people predicting rain, we need more people building the ark." • October 1999 • Nevada Business journal 35 he reasons to use a consultant are as varied as the types of consultants at work today. But the tips to finding the right match for your project and then getting the most bang for your buck hold true regardless of whether you are looking for an environmental analyst, a marketing finn, a computer tech, an interior designer or a temporary secretary. Consultants offer unique skills, specialized experience and knowledge not available within your company. They can help during peak periods with special projects to equalize the workload of your permanent staff without hanging around on the payroll2417. A good consultant will also contribute fresh thinking and serve as a catalyst for change. You may even want a consultant to come in to train your existing staff. T Finding aMatch irst, you need to know when to hire a consultant. The basic rule is to tum to outside expertise when it would cost you more to do a job yourself. That cost may be in terms of money, time or the risk F 36 Nevada Business journal • October 1999 of mistakes : You may be able to surf the Web, read, take a class, subscribe to a magazine to learn to set up a computer network, but could that time and money be better spent in hiring an expert who could do it in half the time? The choice is yours. You may want to acquire those specific skills, in which case, the educational benefit may outweigh the cost and time. But, generally, if a consultant can accelerate the completion of a project, or reduce its cost, it is worth considering bringing in outside help. Some of the questions Widney Hertenstein, senior professional human resources manager and vice president of marketing and development for Manpower Temporary Services in Las Vegas, asks potential clients are whether they want a consultant for the long or short term, and when they expect results. If clients can't answer those basic questions, they are likely not ready to look for a consultant. Helen Foley, partner in Faiss Foley Merica of Las Vegas, advises companies to start thinking about hiring a consultant before they hit the crisis point. "A lot of times we come in when the company desperately needs assistance," she notes. "It's always better to come in before the crisis occurs so you can preplan." If you feel you are in over your head, shop around for an expert. Don ' t wait until crises or problems are affecting your bottom line. After detertnining the need for a consultant comes the often-complicated task of finding the right professional for your project. Bruce Goff, principal of Domus Design Group in Reno, says the best way to find a consultant is to ask business associates to list those whom they have hired, the nature of the work completed, whether they were happy with the results, and how things have run since the consultant completed the work. It may also be wise to check whether each candidate not only has expertise in his or her field, but experience consulting as well. It is not an easy task to manage a project and bring it to a successful completion as an outsider. The consultant must have industry knowledge as well as sophisticated skills in project management and organizational development. John Graham of Graham Communica- AN E HAVE tions in Quincy, Mass . advises asking consulting candidates if they practice what they preach and apply their recommendations to their own businesses. Goff says that while it is important to check out references, education, professional affiliations and experience, the most important thing is your gut response. Is this someone with whom you feel comfortable working? "The best ones," advises Goff, a consultant who himself has used a variety of outside experts, "are when the gut says it's right." Ultimately, you are looking for the right mix of qualifications, approach, philosophy and personality compatibility between you and your consultant. OPENING FOR A SAVVY BUSINESSPERSON _f'et "s,jlet to tlte 6o-ttom-line . .s!ta!ltU-e 0 Oar l'ate-s Jroo/de ,j!Oll a Optimizing Consultation Time D I'OO/Jl. tii!CI l'eack-cll{_y'tokere Jkolle. 9Peadt/!:j' Jo1· rti'B,j!Oll _9- I Oto tAa t T H E H 0 T E L D E S I G N E D BY etine tasks carefully. This not only means that you make your expectations clear, but that you make sure all documents, tasks and tirnelines are understood thoroughly by everyone involved. Ideally, you will be able to outline the project during the initial questioning stage when deciding whether to go outside your organization for expertise. But a consultant can often help establish the initial scope of the work as well Goff says a consultant is there to draw up a road map, but first you need to know your ultimate destination. Hertenstein says she sometimes works as a business personal trainer, helping clients define their goals. But if you don ' t take the time to figure out the objective, she says, a consultant will just frustrate you. Begin with the end in mind, as Stephen Covey would advise. A consultant may also bring in a needed outsider's view. Graham says most people are so close to their company that they have problems remaining objective about the issues affecting their business. "They are trapped," he says, "by their own picture of their business." Consultants can help you think outside the box and guide you toward innovation. A worthy consultant brings the outside in, offers new ideas and sees the company in relationship to companies within and without the industry to provide fresh thoughts on the problem. To avoid delays and cost overruns when miCA a .sJacio·tM .sitl/1j! at<ea . la'Ye de.slf. tlte Jkolz e . :r .,·ao-'{!1. B U S I N E S S T R A V E L E R S r• Located at 190 1 N. Rainbow Blvd., Las Vegas, NV 89128 Fo r reservations ca/11 -800-321 -2211. Ask for special rate codes: PROJ, PROK, PROL or PROM. www. marriott. com Certain restrictions may apply. Financial Discipline Nevada Baby Magazine The Information Source for Parents™ To subscribe call (702) 248-1063 October 1999 • Nevada Business journal 37 ~~ CONSULTANTS <~ "'::n;~, -.• .r ... --~- · working with a consulting professional, be sure he or she is thoroughly briefed right from the beginning. "It is important to be candid," says Graham. The consultant needs to know from the outset any pitfalls or problems that might by lying in wait. "Don't hide things in hopes they won't be found," cautions Dave Worley, environmental analyst and biologist for JBR Environmental Consultants, Inc. in Reno. He says the more information he can get up front, the better. That may mean maps , previous reports and research, contact names and aerial photos, as well as any environmental hazards. But Graham says the same holds true for his business in marketing and sales. Any information you can provide the consultant is information you don' t have to pay him or her to find. You need to work closely with the consultant, says Foley. It helps, she says, to develop a strong relationship with one or two individuals in an agency and work closely with those people. Trust and communication are of the utmost importance. You need to feel comfortable sharing your ideas with the consultant, but you also have to be open to hearing the suggestions of this outsider. Be ready to accept change and face some facts you might not want to hear about yourself, advises Hertenstein. Consultants ' opinions, she continues, have less to do with what you see in them than in what they make you see in yourself. When you hire a consultant you need to accept constructive criticism or you may be wasting your money. Have an open mind to new ideas, suggests Foley. If you had all the ideas and solutions yourself, you wouldn't need a consultant in the first place. It is important that you and your consultant are on the same timeline. Worley says a consultant needs to know if there is a drop-dead date in the project or if there is some leeway on certain steps. Agree on appropriate checkpoints and expected results from the beginning of the project. A consultant can be good at cracking the whip and keeping people on track. Most businesses get bogged down in the pressure of getting a job done on time and in the rush of setting priorities, objectives 38 Nevada Business journal • October 1999 You need to work closely with the consultant. It helps to develop a strong relationship with one ot· two individuals and work closely with those people. Trust and communication are of the utmost importance. - HELEN FOLEY, PARTNER, FAISS FOLEY MERIG..<\. (with clients above) become obscured. The outside professional treats each job as if it is his or her only project and can make sure none of the objectives fall by the wayside. Monitor the consultant's progress and provide direction when appropriate. Meeting your own deadlines makes things easier, according to Foley. If you say you will deliver a piece of support data or research to your consultant on a certain date, respect that deadline the way you expect the consultant to respect yours. This is an area where planning ahead can help. Though you are hiring an expert, he or she may have limited control over the outcome of the project. Other agencies or entities may be reviewing the project and making final decisions. Room must be made in the timeline for the time it takes these powersthat-be to come to their conclusions. In the end, a good consultant is the one who tells you the truth. You may have to put your ego aside, stop believing your own advertising, or simply be willing to listen without prejudice. If you only hire consultants who make you happy, it is likely that you are doing nothing for your company, but everything for your ego. A quality consultant tells you the way things are. "Not what the client wants to hear," says Graham, "but what the client needs to hear." If the client can't handle that, he explains, or isn' t ready, the value of hiring an outside professional is seriously diminished. • Buildin~Nevada Inside This Issue 41 A BALANCED INDUSTRIAL MARKET Developers, sales agents not concerned about overbuilding. 44 WELCOME! Staging your home for sale, lease or rent. 50 Awarded Notional Joint Commission Accred itation DOCTORS: • • • • • • WEST 1341 S. Rainbow Blvd. 255-6657 EAST 731 N. Nellis Blvd. 438-4003 NORTH 4920 l one Mtn. Rd. 655-0550 RAMPART 8522 Del Webb Dr. 254-9192 SPRING MTN. 4215 W. Spring Mtn. Rd. 362-7877 GALLERIA 1397 Galleria Dr. 436-5800 GOLDEN TRIANGLE 1302 W. Craig Rd. 657-9555 How To End Your Search For The Perfect Office Quick Care on Site • Senior Apartments at Site Assisted Living Units at Site • Close to 1,000's of Families Close to Sun City • Busiest Corner in Summerlin Great Parki ng • Great Visibility Elevator • Generous Tenant Improvements Prestige Building • Low CAM Charges CORPORATE PROFILE Dickson Realty - Using experience to serve diverse client needs. 52 EXECUTIVE PROFILE Bruce Familian - Passion for work brings commercial developer success. 55 Building Nevada Briefs 57 Commercial Real Estate Market Report Cover: The Montreux Country Club is just one developmerrt where industry expertise has come to bear in carving a successful niche for Dickson Realty Photo courtesy Dickson Realty ~BUSINESS ~jOURNAL SUPPLEMENT CEO I President I Publisher STEPHEN M.J. BROCK Associate Publisher LYLE E. BRENNAN Editor jENNIFER ROBISON Pueblo Medical Center at Summerlin 8511 West Lake Mead Blvd. at Rampart Call Francine Pulliam at (702) 382-0700 Prestige Properties 2340 Paseo Del Prado, Suite 0202 • Las Vegas, NV 89102 40 Nevada Business journal • October 1999 REPRINTS AVAILABLE Nevada Business Journal 2127 Paradise Rd. Las Vegas, NV 89104 702-735-7003 © 1999 All rights reserved ABALANCED INDUSTRIAL MARKET Developers, sales agents not concerned about overbuilding by James Woodrow ey factors to forward growth in the industlial real estate market consist of two basic plinciples: one, developers need to continue building space, and two, that space needs to be leased or sold at competitive rates. Whether in Reno/Northern evada or Las Vegas/Southern Nevada, indicators such as vacancy rates, lease/rent rates, absorption and net absorption are important in pinpointing industlial real estate trends, although each market is different with its own inherent issues to be faced. K Overbuilding within the industlial market has been one of the biggest concerns in Las Vegas, as well as whether the Southern Nevada market can accommodate ultralarge tenants such as those ensconced in the sister market of Reno/Sparks/Fernley. According to the Colliers International Las Vegas Industlial Market Report for the second quarter of 1999, Las Vegas has experienced an expected slow-down. Supply has dropped significantly, net absorption is down, and rents and values have dropped slightly while vacancy rates have remained constant. In the long tern1, demand for industlial space is projected to lise, but in the short term, remain weak. "Every market is self-correcting, selfpolicing," says Stephen Spelman, vice president of Lee & Associates in Las Vegas, "and will adjust itself accordingly - the natural laws of capitalism take over." The health of the industlial market and its absorption rate is more complicated than just how many potential tenants are enteling the Above: Henderson's Pacific Industrial Center October 1999 • Ne>-.da Business journal 41 INDUSTRIAL REAL ESTATE market, and if there is enough new space being produced to accommodate them. "There is no huge concern for overbuilding within the industrial market in Las Vegas," says Spelman. One factor that helps qualify this statement is that there has been a relatively consistent rate of absorption within the market, meaning a balance exists between what developers are producing and what potential clients are leasing or buying. Developers aren't just producing "space," but various types of space, or "products." The overproduction issue is not just about how many people are coming into the Las Vegas valley, but the supply and demand of these different products, where they are located and what prospective clients need. "There are different types of industrial products available," continues Spelman, "and developers have to be able to build the right product in the right place - and of course price is very important for tenants." Generally, there are five different types of industrial products, although they tend to be lumped together in the overall vacancy reports. Each category has different vacancy and absorption characteristics. The five general categories are: • Distribution/manufacturing, which includes warehouses of 30,000 square feet and above; • Mid-bay, dock-high distribution with footprints of 5,000 to 25,000 square feet; • Incubator, which is usually 3,000 square feet or less, with a roll-up door and no loading dock; • Flex, which is half office, half industrial space, ranging in size from 4,000 to 30,000 square feet, or more; • Owner/user, comprising special purpose buildings typically not developer-built. Another opinion on the Las Vegas market is offered by Perry Muscelli, SIOR, senior vice president of CB Richard Ellis in Las Vegas. "Currently there is no overbuilding [in Las Vegas], although in therecent past there has been an overproduction of new space. Because of this, the industrial real estate market is still overbuilt," Muscelli says. "Recently, Las Vegas has experienced some of the highest vacancy factors ever. To offset the high rate of vacancy, developers have obviously decreased their rate of construction. Despite this trend in decreased construction, absorption has also dropped, and the vacancy rate has remained relatively high due to the decrease in new businesses and expansions relative to last year." Besides the past overbuilding of industrial space, a decrease in the availability of capital has also contributed to the trend toward less construction. In response to the high vacancy rates, developers are providing incentives for new tenants, concessions such as rent reductions or free rent for a few months, but THE NEVADA DEV E LOPMENT AUTHORITY In 1998 these companies moved to Las Vegas. Last year The Nevada Development Authority brought in 39 new companies, created 4,000 jobs and generated $296 million for our local economy. Here's w hat we can do for you! -More business. Increased profits. - Meet other successful influential Las Vegas business people. - Be a part of shaping the futu re of Southern Nevada. -Get information on the newest business moving to Southern Nevada AND MORE! Call now and join. AB Tube Processing (Sumitomo) Advanced Retail Management Systems Bank of America Beha Electrical Engineering Ben Kalb Productions Biscoe Exports Boss Broadcasting Ceridian Tax Service Coast to Coast Safety Covington Food Credit Acceptance Corporation Danka Office Imaging Dongsung America Company Education Credit Services Electronics Boutique F.I.R.E. Fairfield Resorts First Card Services First Plus Financial (MEGO Manufactunng) GCS Service, Inc. Global Source Tech lmmunolab ]CM Marianna Imports Miles Kimball Minelab USA National Airlines National Vitamin NITROx 1, Inc. NTD EVADA P D EV EL OPM EN T AUTHORITY 791 - 0 0 0 0 42 . evada Business journal • October 1999 Omni Partners Pac West Telecomm, Inc. Regis University Shuffle Master Sunterra Corporation TC Group Tektube Group LLC Water Dynamics Enterprises Featuring 10 miles of conveyor belts, Levi Strauss' new H enderson facility spans 60 acres. thus far, there has been no broad-based trend toward lower rents. "What's bringing clients into Southern Nevada," Spelman adds, "is the strength of our economy and the lure of almost nonexistent taxes. The result of healthy Las Vegas economic growth, coupled with California's over-taxation, has Las Vegas reaping the benefits as businesses move into the area" Some big space users that have recently moved to or expanded in Southern Nevada include: Lundia, a manufacturer of store fixtures that acquired a 200,000-squarefoot facility; Danka Office Editing, with 116,000 square feet; T.J. Maxx, which added 300,000 square feet to its existing 400,000 square-foot facility; Levi Strauss, whose footprint of 250,000 square feet was expanded to 750,000 square feet; and Ocean Spray, which is adding a regional distribution center to its already existing manufacturing facility in Henderson. The Reno/Sparks area lures these big users of industrial space not only because it is known throughout the country as a strategic distribution location, the hub of six western states and the gateway in and out of northern California and the Pacific Northwest, but also because it has a favorable tax and pro-business environment. Reno/Sparks has 48 million square feet of industrial space, significant because its population is only 350,000. It's a big box, high-cube market, which typically means at least 24 feet of stacking height and one loading dock per 6,000 square feet. "The economy in the Reno/Sparks area is very strong," says Gary Baker, senior vice president and managing partner of Lee & Associates-Reno. "New sales and resales in the housing market are a little higher than last year at this time and there are 85 subdivisions being built. The economic growth is also reflected in the industrial market. It's just short of phenomenal in the first six months of this year," Baker adds. Reno's industrial vacancy rate has gone down from 10.9 percent at the end of 1998 to 9.1 percent in the first six months of this year. As for absorption, relocations and expansions more than doubled, from 930,000 square feet through the second quarter of last year to a booming 2.15 million square feet through the second quarter of 1999. The net absorption, which reflects actual market growth due to new space on the market being leased or sold, has increased 66 percent to 1.1 million square feet, up from 660,000 square feet last year. "The trend right now is to build bigger and bigger speculative buildings," Baker says, referring to the production of space that has no specific tenants lined up. "The average was 200,000 square feet up until a couple of years ago. Now, footprints range from 250,000 to 400,000 square feet. And compared to the rest of the country, our prices here are still a bargain." The dramatic growth of the Reno/ Sparks market is evidenced by the number of large transactions that have taken place in the second quarter alone - seven firms have leased buildings comprised of more than 100,000 square feet. The list consists of: An1es Corp., a tool manufacturer that leased 153,500 square feet; Baker & Taylor, a book and video distlibutor that expanded into 254,000 square feet; Bright Point, Inc., a cell phone distributor that leased 159,000 square feet; Universal Distribution Services, which leased 223,000 square feet; Euro United, a patio manufacturer, which took over 184,000 square feet; and Anderson Merchandising, which expanded into 141,000 square feet. Another deal-in-themaking involves Barnes & Noble, which is seeking a 600,000-square-foot distribution facility for Internet and retail store sales. "Because of the high demand for industrial space, the vacancy rate here is shrinking and lease/rent rates are continuing to rise steadily," Baker says. "Demand keeps moving ahead, but a possible cloud on the horizon may be that Nevada economic development agencies are signaling a slowdown of corporate inquiries for the area, which may result in a slowdown later this year. Despite this, at the moment there is a significant amount of construction going on here with record numbers of square footage leased." Within the whole state of Nevada, short-term trends may be unstable, but with the significant number of large industrial tenants coming into both northem and southern markets, and with favorable state economic incentives, the farther one looks into the future, the brighter the outlook becomes. "For businesses to move here," Spelman says, "we must not only compete with our tax structure, but be more competitive than a larger market. Our value must be better than California's or companies will not move here." • October 1999 • Nevada Business Journal 43 mom made drapes for. It's where your kids learned to walk, where you established your first home business. The sticky drawer in the bathroom from when your dog tried to eat the knobs; the scrape in the linoleum from the time you insisted you could fix the refrigerator by yourself. The crooked poplar that barely made it through the first winter; the hole in the fence where the cat can crawl through now that she's too old to jump ... 44 Nevada Business Journal • October 1999 re these the kinds of things you see when you look around your property? If your answer is yes, you are looking tlu·ough the wrong set of eyes. To sell a house, to get top p1ice for your property, you must look at your home with a buyer's eyes, and that can mean remo,ing the rose-colored glasses of nostalgia and doing some pretty serious work. Of com-se, the an1ount of work you put into a home you're getting ready to sell, rent or lease is completely up to you. It's a trade-off between tin1e and money, and sometin1es your tin1e is worth more than that higher asking price. Real estate professionals spend their tin1e helping people get their homes ready for sale or lease, as well as helping buyers find the property that suits them. They can offer unique insight into the buyer's mind. Gary Canepa, GRI, ABR, CRB, president and broker/owner of REIMAX Realty Professionals in Reno, says the process is the same whether you are making your home ready for sale, lease or rent. In each case, you are trying to convince a stranger to move into your house. "You are competing with other properties," he points out, and that includes brand new, professionally decorated models. But you are also competing with the buyer's sense of home. According to the book D1·ess YouT House j oT Success by Martha Webb and Sarah Parsons Zackheim, "Only if buyers 'feel' ·as if your house could be home can they determine if it will be." This book, along with a video of the same nan1e, is used by Darell Plmnmer, ABRM, CRB, GRI, vice president of Coldwell Banker Plmnmer & Associates, Inc., to help sellers prepare their properties for sale. "If two houses are sin1ilar," say Webb and Zackheim, "buye1-s will choose the one that touches them emotionally." Desiree Leal, office manager for Century 21 Consolidated in Las Vegas, uses two checklists with her clients. The first is a homeowner's checklist, which includes items such as "garage door opens easily and quietly" and "hedges trimmed," details a homeowner might overlook due to his or her home's everyday fan1iliarity. The second is the form used for a walkthrough inspection by buyers. It includes A more detailed information such as "outlets working." By presenting the information in the form of checklists, the agent allows homeowners to find the flaws in their home, rather than feeling like a stranger is insulting their pride and joy. "How we present the information to the homeowner is in1portant," Leal notes, adding that she takes sellers around to model homes as well to show them what the competition is like. "Curb appeal is very important," asse1ts Canepa. If the front of the house and yard are in poor shape, potential buyers will guess the interior and back yard are even worse. Therefore, what you can see from the street is a good place to start. Make sure the street is clean from the comer to your doorstep, sweep and weed the side- walk, organize tools and gardening equipment, weed the garden and shrub areas and mow the lawn. Also remember to clear away bikes, toys and extra cars from the driveway, repair and paint the exterior of the home, make sure the doors open easily and quietly and be sure the doorbell works. Such small touches will give the potential buyer a good first impression. Once the buyer is in your house, you should be gone. No one is going to tell you what they don't like about your home to your face; thus potential buyers will be on their best guest behavior (whispering, not looking in closets or bedrooms), rather than discussing what they want in a home. Though it may be nice to hear, "What a lovely home you have," it wastes every- When showing youT lwme, keep i t as clutteT-fi·ee as possible October 1999 • Nevada Business journal 45 Group Access as low as $15.95 monthly A clean, inviting decor will go jar to help a potential buyer visualize ow·nership. Photo cou1·tesy Di ckson Realty. one's tin1e when it comes to making a sale. lf you happen to be home when an agent brings a potential buyer by, Plummer suggests you welcome the prospective buyer and excuse yourself, finding a reason to leave the house. Just being in the garage or backyard is not distance enough. The buyer needs to feel comfortable poking through every room and cupboard and asking any question that concerns him or her. The fewer personal items in your home, the better, according to Leal. You want potential owners to be able to see their family in the house, not yours. Minimize clutter (from large or too much furniture to dying plants to refrigerator contents) and clear out closets and cupboards wherever you can. This is a good time to start packing up items you don't use every day. The most overlooked aspect of preparing a home for sale, rent or lease, according to Leal, is simple cleanliness. Remember: you are competing with model homes 48 Nevada Business journal • October 1999 that have never known rust in the sink, pet hair or scuffed linoleum. Painting is usually a good idea, but remember to use a neutral color. Neutral colors are also key should you decide to replace carpeting in your home. To add to that model home feeling, Leal also suggests leaving all lights on, opening all drapes and shutters, playing soft music and keeping room temperatures comfortable. Webb and Zackheim even go as far as suggesting you remove any doors not in regular use (such as basement doors or doors to the kitchen) in order to open up rooms. Having a small bowl for people to leave business cards also gives the in1pression that you care what they think. Through cleaning, repairing, decluttering, and neutralizing, you will hopefully create a spacious, cozy atmosphere in which the potential buyer can imagine living. Webb and Zackheim suggest photographing different parts of your home from a buyer's point of view, so you can see them more as they are than how they feel to you. For exan1ple, now that it's rid of fanilly photos and clutter, your entryway may look stark, not at all warm or welcoming. Adding a table and lamp, a vase or a healthy plant makes the area inviting without in1printing your sense of style upon it. A bouquet of floors beside a door will lead the buyer's eye to that room, brightly colored hand towels will draw the eye to a unique bathroom, an open cookbook beside a flowering plant in kitchen gives a feeling of life and w For an added homey feeling, you can out lemonade and cookies as a centerpia for your kitchen table. Overall, your home should feature ne colors throughout - white, beige, gray very light pastels all work Save the colors for accents. Adequate light is critical; clean your home's windo"" consider using mirrors to open spaces. • smell of fresh paint speaks of that new model home feel. You should also try placing a dish of vanilla in a watm oven to create the at·oma of fresh-baked goods. Absolute cleanliness (recalk tubs and remove rust stains from toilets and sinks) and organization (this means closets, the garage, the basement and shed) are also key. In addition, you want the buyer to feel comfortable with your neighborhood. Information sheets or cards answering the questions on any buyer's mind will give him or her a sense of ease and trust. Include a photo of your house and the information you would want if you were buying, such as the number and ages of the children on the street, quality of schools and school bus routes, a list of babysitters, maps and information on area parks, local retailers and average costs of utilities. End with a note describing what you have especially liked about living in this house in this neighborhood. Include special household features, fond memmies and how the house added Some agents even advise fiUing the house the scent of baked goods when a pmspective buyer comes caUing. to them and what the neighbors at·e like, an1ong other details. This gives the buyer feeling of getting the inside scoop. As a seller, you may find yourself inconvenienced for a time (renting a storage unit, rearranging furniture, paying higher electricity bills), but the effort will show when you get the price you want. And that price is exactly what will allow you to purchase your brand new drean1 home where you can start all over with the slow, loving deconstmction that makes a house truly a home. Just remember to fix it all before you're ready to sell. • acomnetitive TopRank Nevada STATEWIDE BOOK OF LISTS • Accurate & in-depth • Complete with names & numbers • Covers over so industry segments • The only statewide book of lists in Nevada • An invaluable resource for your employees • Order a copy for each department Order by Phone 702.735•7003 Or mail your check for $32.05* for each copy requested plus Ss.oo shippin g & h andling per order to: Nevada Business Journal!To pRank Nevada • 2127 Paradise Road • Las Vegas, Nevada 89104 quANTITY DISCOUNT! Orders over 20 copies pay just $19.95 + Tx** each! Call for delivery quotes. • $29.95 + $2.10 sales tax (Nevada res idents only} •• $19.95 + $7.40 sales tax (Nevada residents only} October 1999 • Nevada Business journal 49 Buildin~ Nevada CORPORATE PROFILE Dickson Realty Using experience to serve diverse client needs BY Diane Glazman They say location is everything in real estate. For Dickson Realty, focusing on properties in a smaller geographic area Reno, Sparks and Washoe Valley - has led to success on a large scale. 50 Nevada Business journal • October 1999 wenty-six-year-old Dickson Realty is the market leader in orthem Nevada, with 125 agents working in both commercial and residential real estate and property management. In addition to property resales, Dickson Realty provides relocation and mortgage services and works with developers on new home sales. Mark and Fianna Combs founded the company in 1973. They quickly carved out a niche for themselves, working with some of Reno's first master-planned communities, such as Caughlin Ranch. In 1987, Nancy and Harvey Fennell joined the company, moving from Nashville, Tenn. to work with Harvey's sister Fianna. Nancy worked in real estate during Nashville's boom period in the mid-80s, and they welcomed the opportunity to become partners in the family business. When the Combses retired in 1991, the Fennells took T over the company and brought in two new partners, Reed Simmons and Jeff Giesler. According to Nancy Fennell, Dickson represents properties of all shapes, sizes and price ranges. In addition, the company currently represents the lion's share of the luxury home market in the Reno/Sparks area. Dickson Realty is also a Christie's Great Estates Affiliate and an affiliate of Who's Who in Luxury Estates. Fennell says because the market is so specialized, Dickson does not represent properties at Lake Tahoe, but that the luxury market is very strong throughout the Truckee Meadows. "We have about 115 resale agents. Although we sell from a $100,000 condo and up, we have about 60 percent of the luxury market, and that's from about $600,000 and above. People move here for tax purposes and Northern Nevada attracts its share of those people," Fennell said. Currently, one of the developments Dickson represents is the Jack Nicklaus golf community Montreux, and Fennell says the properties there vary from cottages in the $500,000 to $600,000 range to custom homes that average $1 million. Dickson's early involvement with developers pays off in a number of ways. For instance, when Caughlin Ranch was being planned, the Combses toured the site with the developers and builders, offering input that would help maintain the development's home values through subsequent resales. ''They brainstormed about green space and open space and amenities that people wanted," Fennell said. The company provided the same guidance with Saddlehom and Montreux as well. Long-term relationships within the housing market pay off for Dickson not only in new home sales, but also in the resale market. "We sort of fell into new home sales and marketing master- DICKSON REALTY planned communities in the early '80s," Fennell explained. "Knowing those communities from the ground up, !mowing all the details about why they were planned the way they were and the vision of the developer really helps you sell those houses 10 or 15 years later." In addition, Fennell talked about the experience of Dickson's sales force. "Our agents have been in the business for a long time and they've watched the community grow and been a part of it," she said, adding that Dickson's strength is the lmowledge of its agents. "They really make our company. They don't ever rest on their laurels." Meeting long-term needs has often led Dickson into other areas of the real estate market. The company has been providing relocation services for people moving into the Reno/Sparks area since 1987. Working with Relo, the largest organization of relocation service providers in the country, Dickson offers clients moving to or from Reno everything from cost of living analysis and information about area schools to discounts with moving companies and spouse re-employment. Fennell says she sees changes in technology as the next area Dickson needs to address. Even with new venues for home buying and mortgage services on the Internet, Fennell believes people still benefit from contact with a lmowledgeable agent who !mows the neighborhood. "I think people in the real estate industry were nervous when they had discount brokers, like Help-U-Sell. But they are for a niche in the marketplace and do a great job. They're different customers than might use us. I think the online services will still need that expertise of a buyer's broker or [someone] who !mows the neighborhood, who can determine where the new highway is going, what the school ratios are, or what the issues are in terms of water or fire - all the things you need to !mow when you're thinking about moving someplace." Maintaining that level of expertise is the hallmark of Dickson Realty. While the company might be expanding its business south to Carson City, the firm's owners and sales associates are sure to possess the same indepth lmowledge that has been their par• ticular niche for the past 26 years. •• Las Vegas Reno (702) 255-8 100 (702) 255-8375 fax (775) 857-3330 (775) 857-2089 POGGEMEYER DESIGN GROUP ENGINEERS + PLANNERS + SURVEYORS LANDSCAPE ARCH ITECTS 260 I North Tenaya Way Las Vegas, Nevada 89 128 1200 Financial Boulevard, Surt:e I0 I Reno, Nevada 89502 [email protected] [email protected] October 1999 • Nevada Business Journal 51 Building Nevada EXECUTIVE PROFILE Bruce Familian Passion for work, Las Vegas bring commercial developer success BY Tony]liiia'l "I am a solid believer in running a lean operation. Sometimes you can be just as suecessful with six people as you can be with 60. I place importance upon experience." - BRUCE FAMI LIAN Hacienda Business Center 52 l'ieVllda Business journal • October 1999 ''I always wanted to be a builder," confesses Bruce Familian. "I'm not the corporate type. I like to make my own rules." Indeed, the 40-year-old entrepreneur has a unique approach to business. His five-year-old Fanlil.i.an Group, based in Las Vegas, oversees every facet of a project from purchasing the property to building and brokerage to tenant improvements. The firm expects to top $10 million in sales this year. evertheless, the company employs less than a dozen people, including relatives and family members. "I am a solid believer in running a lean operation," Fanlil.i.an said. "Sometimes you can be just as successful with six people as you can be with 60. I place importance upon e:x-perience." The experience Fanlil.i.an refers to has helped him develop such well-knoWn, mixed-use office parks as the 65,000-square-foot, 11-building Hacienda Center, the seven-building, 52,000- square-foot Sandhill-Post Center and the 35,000square-foot, six-building Arville Center. "We are a very control-oriented company. It allows us the flexibility to rely on as few people as possible," said Familian, who admits doing things hin1Se!f is sometimes better. "I deal with every phase of a development, from site assessment to construction to prope1ty management. I have done it all. I even built my own house." Additionally, he has learned how to perform every task necessary >Vi thin the Familian Group. If the receptionist is out sick, he can operate the phone system; if the accountant has left for lunch, he can cut a check. "I believe you have to know how to do everything in your business." Familian, who is warm and friendly, understands the value of relationships. In fact, he makes it a point to meet with every property owner. Often times, they end up becoming friends. The personal touch has paid off. "I treat (1t)s not just DIRT. It )s DATA. )) THE RESEARCH DIVISION ...A'f ..c'oTtTE'ifS"YN.'t'E'R:N.A'T'io ·NA L Bruce Famili an people honestly and with respect," Familian said. "You would be surp1ised how many [businesses] don't do that. Consequently, it has created a number of opportunities for us. " One such opportunity is City Stop - an upscale fast-food convenience mart with a brand name identity. Familian currently owns two stores in Las Vegas. "I see City Stop as being a huge part of our growth during the next five years." Familian, in his typical hands-on style, will control the gaming machines in each of his stores. In most instances, he will not only purchase the site but develop and build upon it as well. He plans to open five stores next year. illtirnately, his goal is to have 25 locations throughout the valley. Although competition in the convenience store industry is fierce, Familian appears undaunted. "We want to do it better than. anyone else," he said. "We are being very particular in selecting City Stop sites and paying close attention to details." In part, Fantilian's detail-oriented perspective might stern from his love of computers. A self-professed computer junkie, Fantilian grew up in Southem California, where his father was both a builder and one of two Atari distiibutors for the state. His older brother is a computer science professor at the University of California, Santa Clara "I learned a lot from my dad," reflects Familian. "He was my mentor." Hard work and success seem to follow the Familian family. His grandfather started Familian Pipe and Plumbing Supply in 1926. When the highly regarded finn sold in 1987, it posted annual sales in excess of $500 million. Lean and athletic-looking, Bruce Fanillian radiates an uncommon level of poise, A real estate firm's knowledge of its market is not measured by its quantity of information, but by its depth of understanding. And that depth is earned only one way: di ligent, meticulous research of the properties in that market. The Research Division at Colliers International has built a reputation as a team that digs deeper. It's a team that is not only unafraid of getting its hands dirty, but actually enjoys it. The resu lt1 You know more, and that means more leverage for yo u at the bargaining table. Better information. More effort. Put them together and you've got a real estate firm that is virtually unstoppable. And that makes you unstoppable, too. (702) 735-5700 3960 Howard Hugbes Parkway, Suite 150 Las Vegas, Nevada 89109 www.lvcoltiers.com WE INVITE YOU TO CALL FOR OUR REFERENCES. drive and commitinent. It appears to be second nature for him. At 18, armed with only a real estate license and a youthful verve, he started cold-calling prospective clients from a phone room. Today, they call him. For instance, the Las Vegas Business Press honored him as one of the top community achievers in Southem Nevada last year, naming Familian to its coveted "Top 40 Under 40" list. A family man with one son, Familian likes to scuba dive and extreme-ski in his free time. He even raced on the ski tean1 at Denver University where he majored in business. Clearly, Familian's competitive spirit is deeply ingrained. Once a year, he flies to Canada to do what he calls "Warren Miller-type skiing." Although he has accrued a list of accomplishments that would be in1pressive for someone twice his age, Bruce Familian is just beginning. He possesses a natural energy and passion for what he does that translates into prosperity and prominence on a universal scale. Finally, it all seems to boil down to an unbounded joy for life. "I love Las Vegas. I love what I do," said Familian. Who could ask for more? • October 1999 • 'evada Business journal 53 BUILDING Magic· s Westland Plaza preparing for second phase n additional 60,000 to 80,000 square feet of retail space will be built at Magic's Westland Plaza on Owens Avenue between H and J streets in North Las Vegas. Much of the planned additional space has already been leased to seven tenants, which will join existing Phase I tenants such as Vans, Chief Auto Parts, State Farm Insurance and Mail Boxes Etc. City Centre Development Corp. contributed $71 ,500 to help pay for the project's 11.1-acre second phase, under development by Earvin "Magic" Johnson's Johnson Development Corp. and Walters Enterprises Ltd. A Foothills Partners building Henderson headquarters two-story Class A office building is under constmction at Horizon Ridge Parkway and Valle Verde Drive in Henderson to provide office space in southeastern Henderson, where such space is limited. Construction of the 28,000-square-foot building by Foothill Partners, developers of MacDonald Ranch, is scheduled for completion this fall. Up to 10,000 square feet of office space is available for lease at the $5 million project. A Jaynes Corp. announces new projects as Vegas-based contractor Jaynes Corporation announced it has commenced work on numerous new projects in Southem Nevada. The company is working on buildings for Courtesy Mitsubishi, Fletcher Jones Chevrolet, Blockbuster Video, Seven Palms Shopping Center, Area Technical Trade Center, Eldorado High School, Lowes Home Improvement Center, Big Kmart and Spring Mountain Youth Camp. L Perini completes Atlantis Casino Resort expansion erini Building Company TecenUy completed the Atlantis Casino Resort expansion in Reno. Perini completed the $35 mil.lionfast-tmck expansion in a yea?: The project included a 27-story, 305-foot-high luxury hotel tower with 392 rooms and suites, much of which P GLVAR wins HUD honor he federal Housing and Urban Development awarded the Greater Las Vegas Association of Realtors (GLVAR) its Best Practices Award for outstanding and innovative use of HUD assistance to better serve families and communities. The GLVAR was one of 99 award winners selected from more than 3,000 nominees. "These are HUD's equivalent of the Academy Awards, given for outstanding performance in service of the American people," said HUD secretary Andrew Cuomo. "The award winners can serve as models to groups in other communities working to build affordable housing, spark economic development, create jobs, fight housing discrimination, expand homeownership and help homeless people become self-sufficient." T Precision Construction wins $12.5 million project recision Constmction, lnc. won a constmction manager/general contractor contract worth $12.5 million to build a 300,000-square-foot warehouse and office building for Deluca Distribution/Coors of Las Vegas. The 25-acre site is located in the Hughes Cheyenne Center in North Las P opened ahead of schedule. Pmini also built a glass-enclosed, climate-controlled poo~ expanded existing convention space and added to Toucan Charlie's Buffet & Grille. In addit·ion, the constmction company built a 200-seat Italian bistro at the p1·operty. Vegas. Constmction is underway, with an expected occupancy date of September 1, 2000. Jim Fenich is project manager, Steve Ferguson is project superintendent and Jay Vaughn is quality control inspector. Burke and Associates wins renovation contract urke and Associates, lnc. was awarded the contract for renovations to the Southern Nevada Vocational Technical SchooL The 250,000-square-foot renovations to the campus' six buildings will include modernization of all classrooms and upgrades to the fire alam1 system, sprinkler system and electrical system, as well as HVAC and LAN system installation. In addition, Burke and Associates recently announced completion of evada Nick's Steakhouse at The Resort at Sununerlin. B Reno/Sparks: Strong growth in existing home sales he Reno/Sparks Association of Realtors (RSAR) reported a 5.6-percent increase in the number of existing residential sales for the period ending June 30. Actual sales for 1999's first half totaled 1,890 units, compared to 1,789 units during the same T October 1999 • Nevada Business journal 55 Building Nevada Briefs period a year ago. During the second quarter, existing residential sales slowed a bit, as did new construction sales; RSAR spokespeople attribute such slowing to uncertainty concerning potential actions of the Federal Reserve. The RSAR also noted that time spent on the market by residential property in the Reno/Sparks area has dropped from an average of 182 days to 95 days, a development that means homes are selling faster and close to their list price. concrete and preparation of reports, among other responsibilities. Ninyo & Moore is also providing geotechnical services for the design and constmction of the 2260 Zone Baro Canyon Reservoir project in Las Vegas. The engineering firm will conduct subsurface explorations, resistivity surveys, lab testing, interpretation of data, materials testing and reports on geotechnical design for the 2 milliongallon water reservoir. Ninyo & Moore retained for two projects Roche Constructors completes high school, Target stores inyo & Moore is providing quality assurance geotechnical observation and testing services for the Desert Road/Edison Way in1provement project in Laughlin. The $2.5 million project is slated for completion next year, and will consist of the constmction of about three miles of roadway. inyo & Moore will perform quality assurance testing services, field testing of oche Constmctors, Inc. recently completed two 137,500-square-foot Target Greatland Stores at 9725 S. Eastern Ave. and 8750 W. Charleston Blvd in Las Vegas. The new stores represent the sixth and seventh Target stores Roche has built since 1992. Roche also completed the $27.3 million Foothill High School for the Clark County School District. The N R 215,883-square-foot school, located at 800 College Dr. in Henderson, was designed by Tate & Snyder Architects to accommodate up to 2,700 students. Colliers negotiates buildto-suit for Ocean Spray cean Spray Cranberries and commercial real estate brokerage Colliers International negotiated a $13.5 million, 300,000-square-foot, build-to-suit Ocean Spray product distribution center in Henderson's Black Mountain Industrial Park Ocean Spray will lease the new building to house its Western Region Distribution Center. The company's existing 210,000square-foot facility is adjacent to the new site. Henderson-based Burnett Haase Constmction is building the facility, which is scheduled for completion in January. Ocean Spray will lease the distribution center and the land from third-party devel• oper Western Realco for 10 years. 0 Nevada Business jour. al is looking for self-starting, tivated account representatives. If you enjoy working with top-level executives in the rewarding, fast-paced career of advertising sales, please fax your resume to: 702-733-5953 Attention Claire Smith 56 Nevada Business Journal • October 1999 jBUSINESS 40UR~A1 Commercial Real Estate Market Report OFFICE MARKET- 1ST Quarter 1999 TOTAL MARKET Number of Properties Total Square Feet Vacant Square Feet LAS VEGAS 477 RETAIL MARKET -1ST Quarter 1999 RENO 174 18,028,058 4,059,253 2,386,478 434,183 13.24% 11.50% New Construction 368,572 123,509 Net Absorption 146,823 71,620 Percent Vacant Avg Lease SF/Mo (FSG- NNN)* Under Construction Planned Construction TOTAL MARKET LAs VEGAS Number of Properties Total Square Feet Net Absorption New Construction 1,732,294 345.400 Planned Construction 3,558,282 485,000 DISTRIBUTION- LESS THAN 10% OFFICE 39 23 4,121,746 1,556,o8o 468,669 176,278 11.37% 12.00% Number of Properties > 100,000 SF Total Square Feet WITH MI NIMAL OR No IN-LI NE SPACE Total Square Feet (GLA) 18 3 5-994,132 1,080.400 Vacant Square Feet 10,558,017 1,504.423 1,248,724 743,000 Planned Construction 2,676.302 1,039,000 43.100 Avg Lease (NNN) < 10,000 SF $0.51 $0.46 $1.00 > 1o,ooo SF $0.42 $0.29 549.818 Planned Construction 150.920 RETAIL (ENTERS WITH ANCHOR(S) 14-78% 10.00% Number of Properties New Construction 213,400 Total Square Feet (GLA) 34.800 MANUFACTURING -10% • 20% OFFICE 631,850 100,000 Number of Properties Vacant Square Feet 44 6,852,180 6,506,475 355.782 336.344 605,137 8,867 67,600 $1.12 $1.05 Number of Properties Under Construction 92 971,350 281,000 1,900,290 350,000 3.348,295 998.750 Planned Construction 357.536 181,085 STRIP (ENTERS- RETAIL (ENTERS 10.68% 19.00% Number of Properties 0 17,500 Net Absorption -20,060 Planned Construction 65,550 0 231,228 48,000 > 10,000 SF $0.29 fLEX / MULTI USE- OVER 30% OFFICE Number of Properties 93 5,152,249 ~--------~~~------ 27 Vacant Square Feet 478,852 Percent Vacant 9.29% Vacant Square Feet 66,856 New Construction 165.473 Percent Vacant 7-27% Net Absorption 129,587 Under Construction 127,600 $1.10 Under Construction 12,800 15,200 New Construction Planned Construction 12,800 18,800 Net Absorption 90,ooo 0 Planned Construction 161,579 Average Lease (N NN) LAs VEGAS 0 Net Absorption Total Square Feet Total Square Feet (GLA) $1.52 *Average Monthly Lease Rates for Las Vegas reported as Full-Service Gross and for Reno as Net Net Net. New Construction Avg Lease (N NN) < 1o,ooo SF Net Absorption Average Lease (NNN) 1,161,654 Percent Vacant Under Construction New Construction Under Construction Planned Construction 100 747 Total Square Feet 45 Vacant Square Feet (LASS'(' OFFICE PROPERTIES Avg Lease SF/Mo (FSG- NNN)* 382,727 Percent Vacant Under Construction 946,026 0 COMMUNITY AND REG IONAL (ENTERS- 1,560,273 $1.73 1,334.703 Under Construction Percent Vacant 91,719 674,006 49.400 Under Construction 61 Net Absorption New Construction Net Absorption 290 14.13% 621,220 6.oo% Average Lease (NNN) (LASS ' B' OFFICE PROPERTIES Percent Vacant New Construction Percent Vacant 145.800 New Construction Vacant Square Feet Number of Properties 102,900 Percent Vacant 743,000 Planned Construction 126,194 Vacant Square Feet Under Construction $1.03 421,662 773.468 Total Square Feet 1,441,874 Net Absorption $1.28 Under Construction Planned Construction 9-40% 3,016,645 1.394,745 Planned Construction Avg Lease SF/Mo (FSG- NNN)* 11.04% 786,693 Under Construction Average Lease (NNN) --~~~---------- $1.65 Net Absorption Percent Vacant $1.42 $1.70 Vacant Square Feet Vacant Square Feet 165,700 22,668 Total Square Feet 5-70% 713 Total Square Feet $1.69 66,442 Number of Properties 440,000 3-74% RENO 1,320 854.429 New Construction Avg Lease SF/Mo (FSG- NNN)* 757.931 1,368,936 RETAIL (ENTERS Net Absorption LAs VEGAS Number of Properties New Construction Number of Properties Percent Vacant TOTAL MARKET 20,290,401 8,632,059 Percent Vacant POWER (ENTERS- Vacant Square Feet RENO 127 Vacant Square Feet ( LASS 'A' OFFICE PROPERTIES Total Square Feet INDUSTRIAL MARKET -1ST Quarter 1999 423.395 140,662 1,026,142 35,000 STATISTICS COMPILED BY lEE & ASSOCIATES COMMERCIAL REAL ESTATE SERVICES RENO STATISTICS COMPILED BY GRUBB & ELLI S NEVADA COMMERCIAL GROUP o Avg Lease (NNN) < 1o,ooo SF $0.63 > 1o,ooo SF $o.6o Abbreviations BTS: Build To Suit FSG : Full-Service Gross GLA: Gross Leasable Area October 1999 • MG: NNN: SF: YrD: Modified Gross Net Net Net Square Foot Year To Date Nevada Business j ournal 57 Register To Win a Trip to Hawaii! tAPPI.E VACATIONS· { ~ • RENAISSANCE. WAILEA BEACH RESORT MAUl, HAW': _'A_II _ _- - . J Hear the Live Nationwide Broadcast of the Don McDonald Show! For More Jiiformation... # LIFESTYLES Balloons High adventure and romance promised in skies over Ne vada REVIEWED BY KATHLEEN fOLEY Ultimate Balloon Adventure Desert Star Hot Air Balloon Tours Las Vegas 702-240-9007 or those looking to experience an unusual and truly private wedding, Susan Peak, owner of Desert Star Hot Air Balloon Tours and an ordained minister, can conduct your ceremony in a balloon high above Las Vegas. If you prefer to have your friends and family attend the wedding, you can be married on the ground before takeoff and then fly away into your new life. Reverend Peak also reports that many seniors hire her company for balloon flights, since riding in a hot air balloon is often on people's list of things they want to experience at least once in a lifetime. She even offers a special senior discount. Although most flights last about an hour, Desert Star suggests that clients plan on at least 2 Y2 hours for the experience. This gives them time to come early and watch while the crew inflates the balloon's giant envelope. Captain Walt Toller then steers clients over the valley so they can enjoy a quiet, serene view of the area. After touchdown, customers are treated to a special champagne brunch picnic and receive a certificate commemorating their special day. The crew then arrives in a base car to dismantle the balloon and rerum them to the ordinary world. F Las Vegas Dreamweavers Hot Air Balloon Company 800-793-9278 or 702 -869-9999 allooning is the oldest air sport on the globe. Ever since the Montgolfier brothers flew ·over France in 1783, people have been fascinated by the idea of soaring over the city or countryside and getting a bird's eye view of the world. Bob Bowers, owner of Ultimate Balloon Adventure, has piloted all over the United States and Europe and even flew a balloon in a popular music video. He now flys his hot air fleet over the skies of Las Vegas. Tourists and locals alike enjoy breathtaking views of the city and surrounding scenery while drifting at a leisurely pace over the valley floor. Bowers offers a special $10 option to pick up tourists at their hotel and return them after the flight. Balloon flights usually start at sunrise when the air is cool and last approximately an hour. Bowers reports several men have proposed to their girlfriends in the balloon, and it certainly makes a romantic setting for a wedding or anniversary. Tethered balloons are available for corporate events, golf tournaments or other outside activities. Balloons may also be rented for advertising purposes. Bowers believes in giving back to his community and provides demonstrations of his balloons to groups of handicapped children. B Gardnerville 800-FUN-ALOFT or 775-265-1271 loating in the mountain air over the scenic beauty of Lake Tahoe has to be the ultimate Kodak moment. Dreamweavers' balloons, which take off at dawn seven days a week from Lampke Park in Gardnerville, fly over some of the most beautiful scenery on earth. The balloons operate year-round so riders can enjoy the beauty of the snowy mountains as well as the summer meadows. Owner and pilot M.J. Nystrom says his company offers the highest altitude commercial flights in the United States. Each flight includes a tour of the inflation and assembly of the balloon, airtime of at least an hour and a traditional champagne ceremony after touchdown. Each passenger also receives a "Certificate of Ascendancy" suitable for framing. As do his Southern Nevada counterparts, Nystrom claims a balloon flight is the perfect place to pop the big question. And if the answer is "yes," the happy couple will fmd Dreamweavers is Northern Nevada's number one source for private balloon weddings. Hot air balloon rides are also available for holidays,. anniversaries or any special event. A gift certificate for a balloon flight makes a big impression at any gift-giving occasion. • F October 1999 • Nevada Business journal 59 The Politics ol Personal Destruction Can medias obsession to uncover scandal be balanced with the need to raise ethical questions essential to healthy political debate? nd so it begins. The official A ----·-·-------··-·--·--·--·-··--· sign portending the com- - --------·---······-·------·-·--·-·-·---·-------------···-···-·--·-···-···--··------· mencement of the year 2000 -··-·---··--·--·-·-·-···-··-··----···--·-· · - - - - presidential elections is not the results of the Iowa Straw Poll, or the official entry and exit of several high-profile candidates ... BY Michael Sullivan T HE REAL WAY we can tell we are about to embark on a presidential campaign is the revelation that we have our first scandal. The news of candidate George W. Bush's former drug use hopefully will have faded by the time this column is printed. However, the ripples it created in the pool of national politics may never completely settle. For those of you who were either in a coma or on an African deep jungle safari for the past two months, Texas Governor and Republican Presidential candidate Bush was recently forced to admit he had, at one time, used illegal drugs. However, he was very sketchy at first as to when he had last used these controlled substances. Bush finally settled on 25 years ago, which would have made him 28 years old. For days the issue made front-page headlines and topped every local and national newscast. Bush was dogged at every campaign stop by reporters hungry to see how he might dig himself out of this predicament. Unfortunately for him, he did a very bad job of dealing with the situation, never coming out with a straight answer and sounding very much like a squirming politician. Perhaps the most interesting part of the story was that the media was also forced 6o Nevada Business Journal • October 1999 to cast a critical eye on itself. As much attention was paid to the covering of the issue by the press as to the issue itself. Several news programs explored whether the media had done a good job of handling this situation. Did the people have a right to know? Was the line between personal privacy and public well-being crossed? No one seemed able to formulate a definitive answer. Reporters, analysts and moralists were all questioned thoroughly. Most had to agree that while this story had little to do with the presidential election, it was a valid issue. On one news program, a prominent Congressman proclaimed there was no reason the public needed to hear whether George W. Bush had taken drugs in his past. Yet when a reporter asked him if he would want to know that a presidential appointee had· used illicit drugs , the politician had to agree he would. Would that be grounds for that appointee losing his or her position? The Congressman could not answer. What seems to be so interesting about the Bush incident are the hits the media took for asking the initial question and continuing to follow up on the story. Perhaps a nation beleaguered by the scandalridden Clinton Administration, as well as the reported misdeeds of other politicians, has finall y had enough. Thankfully, here in Nevada, candidates have managed to stay away from this slippery slope. While there is certainly a lot of mudslinging, the issue of a candidate's past drug use hasn't really come up. It's not likely to either, unless perhaps that particular candidate has just introduced a major effort to clean up drugs in the state. It's hard to say it wouldn' t be a good story to reveal that someone who is pushing a strong anti-drug message has used these same illegal drugs in the past. What can we discern, if anything, from all of this? Hopefully, politicians can learn to always be up front. George W. Bush surely realizes that now. As voters we must learn to factor out what's unimportant and concentrate on the issues. Whether or not the distant past of a political candidate includes drug use, if his or her policies and ideas are sound, then that candidate deserves a chance at elected office. S WE GO TO PRESS, there is still no A declared Republican contender against Democrat incumbent Congresswoman Shelley Berkely. But State Senator John Porter is getting closer by the day to entering the contest. Always a cautious and conservative politician, Porter has been wooed by local and national pols. He has the okay of his family, which always presents a stumbling block for elected officials. He would also be at mid-term, meaning he has nothing to lose. He will resume his post as a state senator if his Congressional bid is unsuccessful. Nevada attorney general Frankie Sue Del Papa has dropped out of the U.S . Senate race due to a lack of campaign funds, and Las Vegas Sun editor Brian Greenspun failed to change parties by the mandatory September 7 date. That means the Democrats must look elsewhere for a challenger to take on Republican John Ensign in the upcoming U.S . Senate race to replace retiring Democrat incumbent Richard Bryan. The party's most significant prospect seems to be Las Vegas lawyer Ed Bernstein, who paid a recent visit to Washington to determine the feasibility of his candidacy. Bernstein came back from the capital, where he met with Nevada's Congressional contingent and prominent Democratic senators, more confident about his prospects in a race against Ensign . • Mike Sullivan runs Paladin Advertising, a Las Vegas government affairs and political consulting firm. Investing in the Community Diverse slate of educational programs arms Nevada investors with information key activity of the Secretary A -·----·-·---···-----··-··----·-·-··------· of State's office is to offer -·--..·---··-··-···-·-·-·----------·-----· educational and informational programs to the investing public. As the regulator for securities licensing and registration, the Securities Division receives many complaints from victims of finan· cial fraud that could have been prevented if the victim had asked a few key questions before investing. One of the Securities Divi· sion's objectives is to educate investors about important in· quiries to make. BY SECRETARY OF STATE Dean Heller TUDIES SHOW that Americans are S under-educated when it comes to financial matters . Our general prosperity has given many average income earners discretionary income to invest for their future. As a result, many young adults are headed toward adulthood without the skills needed to manage their financial futures. In answer to this need, the Secretary of State's office provides programs designed to educate and inform the investing public of all ages and financial status. As the community sponsor of the Women's Financial Information Program, we reach investors of all ages, primarily women, who wish to be empowered to make informed financial decisions. Through this AARP-designed program, my office and a coalition of nonprofit organizations offer courses through the Continuing Education Department at UNLV. For middle and high schools, the Stock Market Game gives students, many in atrisk environments, an opportunity to play a simulated stock market game and learn about the markets by analyzing, selecting and trading securities in an imaginary portfolio. This program is administered nationally through the Securities Industry Association and the Nevada Center for Economic Education (NCEE). The Securities Division strongly supports the work of NCEE through an annual donation from its education fund . Furthermore, these donations have allowed 30,000 Nevada students over the past six years to participate in the Stock Market Game at no cost to the schools or the students. One of the highlights this past spring was the award a Brinley Middle School team received for setting a national record in the Stock Market Game. The team had turned a hypothetical $100,000 investment into nearly $1 million over a 17-week period. These students were excited about the program and they were learning a practical application of math skills by analyzing the real financial markets. Another NCEE project to which the Securities Division contributes is the Entrepreneurship Program for elementary and middle-school students to teach them about creating and running a business. Business representatives from local companies lead the students through the steps of forming a company, applying for positions, developing a business plan, completing a loan application, beginning production and ending with an Entrepreneurship Fair to show off the results. Students utilize math skills by preparing financial projections of revenues and expenses; they incorporate writing skills into the business plan and job descriptions. The response from teachers, students and business representatives alike has been very favorable. In its second year, The Academy of Finance at Clark High School in Southern Nevada, a magnet program, offers a curriculum for students interested in financial services industry careers. We make a monetary contribution and participate on the board for the curriculum, which is part of a national program supported by the financial services industry. Many states now have an economics requirement in their curriculum standards, with Nevada having joined those ranks this past year. Recently we unveiled an expanded investor education section on our Web site sos.state.nv.us. Investors can view articles of current market information and topics of interest to novice as well as more experienced investors. The site also includes a calendar of events for investor education programs, as well as a list of materials available at no cost. The Secretary of State's office is able to offer this comprehensive line-up of educational and informational programs to Nevada's current and future investors through the Securities Division special account established in 1993. The account is funded by monies received as fmes and penalties recovered through enforcement actions prosecuted by the Securities Division. Although there will always be con artists conducting fraudulent activities , perhaps the information and education programs provided by this office will assist investors in avoiding the criminal element by asking key questions prior to making an investment. • October 1999 • Nevada Business journal 61 Education is Everyone's Business Common goals best achieved when educators, companies work together BY Dr. Tom Anderes s Nevada A -----···-------· steps into --------· the 21st cen- tury, our state's incredible economiC and development growth will require even greater levels of education to match the needs of our diversitying labor force. Accordingly, the partnership between business and higher education has taken on a more significant importance to the economic and social well being of our state. After all, how long can Nevada continue this growth if our skilled workforce cannot keep up? 62 Nevada Business Journal • October 1999 T HE ONGOING CHALLENGE of turning students into educated and highly skilled members of our society has always been a key component of a community college and university education. It is a challenge that Nevada's Board of Regents and the seven institutions of the University and Community College System of Nevada (UCCSN) have taken seriously. We are committed to working with local business leaders to make sure Nevada remains a top-notch state for business. Although the UCCSN has several successful partnerships with the business community, perhaps one of our more visible programs is the Manufacturing Assistance Partnership (MAP). This innovative initiative is part of the UCCSN's industrial outreach program in the communities of Carson City, Elko, Las Vegas and Reno. The primary purpose of MAP is to work directly with Nevada companies to speed the flow of new technology, information and workforce development by providing both direct and referral services to client companies. With MAP, our field engineers focus on assisting small and medium-sized manufacturers, construction and mining companies. We help them define their workforce educational needs and work closely with the employers and employees to develop the skills necessary to keep a sharp edge on Nevada's manufacturing industry. As the nature of the American business landscape grows to rely more on technology, many people with only a high school education find themselves falling lower and lower on the economic scale. To help these individuals revitalize their jobs, we work closely with businesses in our ReEntry programs available at all four of our community colleges. Re-Entry program counselors help sin- gle parents and individuals in need get started on a new life with occupational and vocational degrees and certificates. In addition, this valuable program offers OED preparation, ESL classes, as well as tuition and book assistance to get these unique students started on the path toward a higher education. On the technology front, we are fortunate to have three research powerhouses in our state: the Desert Research Institute, University of Nevada, Las Vegas and the University of Nevada, Reno. Combined, these institutions bring in more than $100 million in annual grants and contracts. In fact, in this decade alone, the UCCSN research institutions have attracted more than $1 billion in grants and contracts to our state with an economic impact of $2.2 billion. One of our top programs in this area is the Applied Research Initiative (ARI). This collaboration with Nevada businesses is designed to promote economic development and diversification in Nevada by using our tremendous research infrastructure to support applied R&D partnerships between the UCCSN and advanced technology companies. To date, more than 72 UCCSN-industry partnerships have been formed for an estimated economic impact of $22 million to the state of Nevada. If Nevada is to continue its growth and economic diversification, it is crucial that state business and higher education communities work closely together to ensure our students - who represent your future employees - have access to top-notch training and educational opportunities. After all, we are teaching today 's students to be tomorrow 's leaders. • Dr. Tom Anderes is interim chancellor for the University and Community College System of Nevada. NEVADA'S only statewide OF 60,000 READERS PER MONTH: business magazine, Nevada Business Journal delivers your advertising message to an influential, affluent cross section of business leaders. • 70% are top or middle management • 48% are owners or partners • so% of their businesses gross more than $1,ooo,ooo • Two-thirds control major offi ce equipment purchases • 42% earn average individual incomes exceeding $1oo,ooo CALL TODAY for advertising rates, editorial planning calendar, subscription infonnation, or Internet marketing opportunities. 702-735-7003 FAX: 702-733-5953 PHONE: EXECUT I VE PROFILE Joe Crowley, Ph.D. Leading the University of Nevada Reno to a stronger future BY Diane Glazman After more than 20 years at the helm of the University of Nevada, Reno, it is the ideas that still get Dr. Joe Crowley excited about coming to work in the morning. 64 Nevada Business Journal • October 1999 T 66 here's always a challenge. This is a community of almost 13,000 students and 2,500 staff and all kinds of other people visiting, and there's lots going on. I don' t mean the problems or crisis management, but some terrific ideas to deal with," said Crowley. "I think that if you 're going to be successful in a job like this you've got to be willing to be a thief, willing to steal people's good ideas, certainly giving them credit for it but adopting them as your own. Finding those ideas and getting people involved in discussing them and turning at least a few of them into reality. That challenge just never goes away," he said, adding that he's often asked if he has any plans to retire or if he's done all he wants to do at the university. With a laugh, he said that if he tried to do everything, he'd probably be 112 years old before his job was done. Crowley revealed it's contact with the students that he finds the most refreshing aspect of his job; he makes a point to get out of his office and talk with the student population on the campus as often as he can. A former political science professor, Crowley used to teach a class each semester. Unfortunately, he found the demands of his position limited the time available for class preparation and he couldn' t give the students the kind of attention he thought they deserved. "It's easy to isolate yourself in a job like this, to lock yourself in the office and hope nobody will come and break down the doors. But if you 're going to be effective, you have to find ways to meet the students, not just in the classroom," he asserted. Some of the ways Crowley meets students include holding forums in the student union about six times a year. Although he admits that some of the students show up j ust for the free pizza, many of them do come to listen to him talk and to express their opinions about what is happening on their campus. Crowley still steps foot into the classroom on an occasional basis as a lecturer or discussion leader. While Nevada is in a state of physical expansion with an almost constant hum of construction equipment on the campus , Crowley said the biggest challenge for the university's future is not creating additional parking. "Technology is the principal and most daunting challenge that universities confront these days, in every way you can think of," he said. 'We are highly dependent on technology, computers , on people who know how to use technology to affect how courses are taught, the kinds of presentations that you can do now in the classroom that 10 years ago you could not do," Crowley said. He added that computers have changed how the university fulfills even its most basic tasks, such as student registration. " If somebody told me 10 years ago that we would be doing registration on the Internet, I would [not have believed it]. But it' s a major avenue to registration for us now, to admission, to applications for financial aid ." While he keeps his eyes on the future, Crowley is also mindful of the history and tradition of the university's past. Founded in Elko in 1874, the university moved to its present location in Reno in 1885. As a land grant institution, Crowley said Nevada has almost a sacred tradition of being a university for the people, a place that helps people do their jobs better. " [It] developed into a wide variety of programs that serve urban populations. These are outreach programs, services to the people, research to assist people with social and economic problems, provide assistance to companies and individuals with a need for expertise," he explained. In addition to being mindful of the university's traditions, Crowley is also attentive to the )o- AT THE TOP IT Strategies Striving to be the best in computer consulting sv Allen Grant A privately held global computer consulting firm , IT Strategies In· ternational Corporation formed in 1991 with the intention of servic· ing the needs of companies interested in in· formation technology. It caters to mediumand large-sized compa· nies by providing in· house staff dedicated to computer work. U w e provide a wide range of consulting services in the computer field," said Michael Beardslee, president of IT Strategies . "Our clients tend to be split 50-50 between government entities and private companies." Incorporated in Nevada in 1996, IT Strategies is headquartered in Las Vegas. According to Beardslee, Nevada constitutes an ideal market From left: Vice President of Sales and Marketing Verner Dixon Jr. ; for information technology. President Michael Beardslee; Executive Vice President Michael Marriott "There were two major reasons for IT Strategies coming here," he exmation technology strategic planning, business plained. "First, the growth of the cities in Nevarequirements analysis, software and hardware evaluation, systems analysis and programming da is unmatched around the country. Second, this and project management/quality assurance. "Ofarea really needed computer consulting to help fering a wide range of services gives us an adcompanies organize and develop as they grow. Before we came along, companies needing comvantage over competitors and affords companies puter consulting had to go outside the state to peace of mind knowing we can handle each situation," noted Michael Marriott, executive vice find the proper assistance." IT Strategies' clients include Mirage Resorts, president at IT Strategies. Having grown from a two-person operation to Southwest Gas, Nevada Power Company, Sierra Health Services, Clark County School District, a 20-person force in only three years, IT Strategies' gross revenue last year totaled nearly $2 the city of Las Vegas and the Las Vegas Valley million, a 600 percent increase from its first Water District. year. Domestic expansion isn't the only sign of Providing expert and cost-effective consultasuccess for IT Strategies; the company recently tion, IT Strategies contracts with companies that either lack the skills to develop and operate new announced plans to offer computer consulting information technologies or the technological services to European companies, specifically those in London. Beardslee said the company is support staff required to coordinate and service in the process of opening its London offices - IT an integrated system. According to Beardslee, Strategies Europe- in late 1999. many of the companies can't locate or hire a "The services we offer will be very similar," qualified full-time employee to handle those duties. "We have the staff to handle their needs," he asserted Beardslee, whose work experience has said. "We've brought in some of the best field taken him to the Middle East and South America. "They have a shortage of staff over there and experts from around the country." Some of IT Strategies' services include inforhave similar needs on a larger scale. We think .>- October 1999 • Nevada Business Journal 65 Corporate Advertorial Finding it hard to gel your message across Publish your story in the Nevada Business Journal! SPECIAL OFFERI Nevada Business journal offers one-page (printed one or two sides your choice) advertorials, which read like news articles, and are the perfect way to tell your story. Choose NBJ as part of your advertising program and receive a full-page, four-color Advertorial, which features: D D D D All the copY":riting needed to tell your story. Design and layout services you'll need to ensute'Vdi message is effective and eye-catching. An on-site professional photo session to give visual impact and your company the most One complete set of color separations, cuS1tom~ specifications of your ad. PLUS: 1,000 reprints ofyour advertorial to use as an extended marketing tool; the perfect piece to leave with potential clients. THIS CORPORATE PACKAIE IS OFFERED AT One page, ana side One page, twa sides $3,• $4,811 If you would like two advertorials a year- we can offer them at $3,400 each for one-sided and $4,400 each for two-sided- A HUGE SAVINGS! Please call (702) 735-7003 and speak to a sales representative to guarantee your message is being heard by decision-makers throughout the state! IT STRATEGIES jOE (ROWLEY continued from previous page continued from page 64 we have some unique capabilities to offer that market. We're excited about it." Marriott added, "I think the demand is there for a strong information technology consulting service." Although the company is expanding into Europe, Beardslee said IT Strategies will remain headquartered in Las Vegas and added that Nevada still has future consulting needs. "There's still plenty of business in Nevada," he said. "We see the Las Vegas Valley growing enough to handle more services and consulting. When someone has a consulting need, I want those companies to think of us." According to Beardslee, the goal for IT Strategies is to be the number one consulting firm in Nevada. "We believe that's obtainable," he said. Marriott agreed, noting that the company's reputation and name recognition are respected throughout the state. "We think it's a viable goal to shoot for," Marriott said. "We're here in this market and we offer everything com- parries need. We want to establish ourselves as the predominant computer consulting firm in Las Vegas and Nevada." Though Beardslee and Marriott foresee continued success for IT Strategies, they're not content to simply take care of their own business needs. Beardslee said the company believes in helping and contributing to its own community. Along with membership in both the Las Vegas and North Las Vegas chambers of commerce, IT Strategies is involved with the March of Dimes, Muscular Dystrophy Association and the Clark County Public Education Foundation. "We have someone who helps recruit teachers to come and teach in Clark County," he said. "There's a shortage of teachers here and it's important to bring quality educators in here." "We're a local company and we're dedicated to the local community," concluded Marriott. "Our reputation is on the line every time someone hires us and that's the way we do business." traditions and changes in education and the role of the university president. He has written several articles and books on educational policy, the environment and the presidential nominating process. His most recent book, No Equal in the World: An Interpretation of the Academic Presidency, was published in 1994, and Crowley jokingly offered it as his job description when asked what his position entails. After all is said and done, Crowley points to the ways in which he has been able to strengthen the academic programs at Nevada as the high point of his tenure. He has helped the university transform into a major research institution, raised the standards of the undergraduate curriculum and rejuvenated the scholarship programs that make higher education available to a larger number of students. "Those are huge changes for an institution to absorb. And I think, by and large, we have absorbed it and we've gotten to a point where • we're solid," Crowley concluded. • Television? Marketing can be a tricky business. Century Productions is determined to make your experience, a . good experience. • Corporate and Industrial Videos Century Productions has been a full • Employee Training solution provider for all your video production needs for over a • Sales and Marketing decade. Our commitment to client satisfaction has allowed us to grow and become the largest and most complete video production company in Nevada. w . e n • Commercials and Infomercials • Conventions and Trade Shows • Teleconferencing u 0 l CENTURY PRODUCTIO NS Oc10ber 1999 • Nevada Business Journal 67 Watch Back to Basics Reno builder returns traditional neighborhood design to Northern Nevada BY Jennifer Rachel Baumer here's nothing new about the concept of traditional neighborhood design. In fact, that's the whole point. Rather than something new, traditional neighborhood design returns to the roots of communities, to the heart of small towns, to an idealized town square where the community comes together. Call it neo-traditional design, or new urbanism, it's still looking back to what life in a community used to be, and making an attempt to cull the best features. In the face of Nevada's rapid population growth, urban sprawl is sending residential communities farther and farther out from the hub of cities, and suburbs are forming a car-oriented society. Even in master-planned communities, where parks, schools, shopping and some businesses are created within the confines of the development, the emphasis is still on the automobile. What usually happens within a masterplanned development, says Bob Lissner, vice president of Lifestyle Homes in Reno, is that somebody draws a loop road and then starts drawing things corning off of the road, indicating where schools and parks and shopping will be located, in amongst modules of residential developments. One of the theories behind traditional neighborhood design is to map out the streets in a grid system that makes the pedestrian a priority. In such a design, T 68 Nevada Business journal • October 1999 says Lissner, every path in the development leads somewhere someone would want to go. "No matter where you look in this country, except in new subdivisions, you' ll find the same kind of model for small towns, whether it's in the Southwest or up in Maine. Little towns are all the same if they 've been around for a while. They have a center and they usually have a fairly well defined edge and people can usually get around without depending on cars," notes Lissner. There are maybe 200 new home communities across the country following traditional neighborhood design; most of them are expensive, according to Lissner sometimes 30 percent above what a homebuyer would pay in the subdivision next door. Lifestyles Homes is trying to bring the design to Reno's entry-level market. "If we do it carefully, there's no reason it should cost any more," says Lissner. "Small towns grew up the way they did without spending a bunch of money on things like what we're putting in. It's kind of the natural way." Following traditional neighborhood design, Lifestyles Homes is creating a community of tree-lined streets and houses with front porches. Living rooms and kitchens are pushed forward, moved to the front of the home in an attempt to blur the line between house and street. One of the chief complaints about new subdivisions is driving down streets lined with prominent garages and slivers of houses barely visible, hiding in the background. At Woodland Village they 're designing homes "so as you drive down the street you see front porches and front windows, and if you 're bad guys you see people looking at you," notes Lissner. Security is a feature in traditional neighborhood design. The concept encourages neighbors to get to know each other, encourages residents to be part of the life on the street, as well as the life behind their closed doors. Children should be able to play safely outside because neighbors are watching. Lissner is looking to bring back the integration of residential and comer shops, of community and the town square with its small businesses. He says the town square is seen as a small business incubator, where small shops can rent 100 square feet of retail space for maybe $100 a month. He expects the town square will eventually boast a small grocery, a dry cleaning store, a pizza place and maybe a small bookstore. "It doesn't have to be a chain bookstore," he says. "What it loses in trying to compete with Barnes & Noble [it makes up because] Barnes & Noble is 20 miles away. [The town square bookstore] may end up being populated by old timers who sit in some little comer and have coffee. It just becomes a place where people can meet." Like the town square itself. The whole idea of the center square is a place where the community comes together and there's always something going on. ''We haven't invented a single new thing," says Lissner. ''The whole school of thought is that some really valuable things in town design have been lost in our worship of the automobile." So there's nothing new here. Except there is. Woodland Village intends to install a local area network (LAN). That will give homeowners access to very high data speeds and help with telecommuting, allowing people to work from their homes. The speed of a local area modem is 200 times faster than a 56K modem, says Lissner, so there's no reason homeowners shouldn' t be able to run businesses right out of their homes. "It's a nice touch," says Lissner, "but it's not the key ingredient." That key is the community itself. • Cvberlaw Compliance AHornev Business owners advised to become familiar with recent legislative changes in Nevada. BY Paul C. Ray Esq. T he information age is still in its infancy in Nevada. The Nevada General Assembly passed a bill this year to help the law take a baby step toward keeping up with the exploding national information industry. As business owners prepare for opportunities created by computers, they should also learn how the violation of new computer laws can create civil and criminal liability. In its most recent session, the Legislature addressed one of this year's news-making information problems: computer viruses. The "Melissa" virus made headlines among all the major news agencies last March. In April, the "Chemobyl" virus struck hundreds of thousands of computers across Europe, Asia and the United States, according to the Associated Press. Even as these news stories broke, the Nevada Attorney General's office sponsored SB 485 in the 1999 Legislative session in Carson City. The General Assembly adopted as part of the bill a form of California's computer virus law with no reported changes of intent in the scope and purpose. Under the new legislation, hackers or others may not purposefully spread a computer virus, although the law does not address reckless or negligent spreading of a virus. Putting a fake source name in an e-mail headline is also against the new law. Thi s will make it harder for a hacker in Nevada to legally hide his or her identity, or at least the computer being used. The law defines offenses of various types of unauthorized computer use as " technological crimes." The new law presumes an employer authorizes its employees to use the employer's computer system. Therefore, a person accused of a technological crime has a defense under the law if the person is an employee of the computer's owner. The law only excepts cases that meet a heavy burden of proof that the employer did not allow the employee to use the computer. While these parts of the law dealing with crimes may seem slightly flawed, they are at least a step in the right direction. In another small but helpful step forward, the law creates civil claims for losses to businesses and individuals caused by hackers. Consider these the start of cybertorts. The new law does not address all computer issues businesses face. Instead, the law lets each business owner set hi s or her own computer use policies. For employers to maximize their protection under the new law, they should have written policies stating limits on employees' computer uses. Computer policies can vary as much as business goals and methods. One shop may require employees to sign conn·acts to report software theft. Another firm may prescribe what topics may not be the subject of e-mail, and may restrict use of the Internet. Others may address discrimination, sexual harassment and other employment concerns not typically associated with computers. As with other parts of the new computer law, the feature covering the setting of a company's computer policies is in its infant stages. Doing business by computer across state lines can bring other laws into play. Current federal laws also allow civil claims for a narrow set of computer abuses. As with other areas of computer law, expect change and growth. The increase of business computer use also creates more demand for computer consultants. These consultants can be experts of many levels in many fields. Nevada does not regulate them as a group. They compete freely, but only by the standards of their individual contracts, including matters of trade secrets and the proprietary information of clients. They should be able to assure as part of their contract that they will uphold their clients ' required standards. The rule of caveat emptor applies. The Nevada Development Authority (NDA) actively seeks and recruits firms in the information industry to move to evada. Given the state's current rapid expansion even without this explosive growth industry playing a major role in the economy, it is not difficult to foresee the potential benefits of the NDA's marketing plan. The recent and projected growth of business in Nevada seems likely to attract at least some measure of the high-tech industry. Nevada's computer laws may someday affect how well the computer industry thrives here. Future laws will have to address the need to encourage free exchange of information. New laws should also promote order and business growth, and to some degree, protect consumers. Courts may have to adapt traditional fields of law such as negligence, products liability and trade secrets to computer law claims. New forms of deceptive trade practices and corporate espionage may also develop as the information industry grows. To address expected change in this field, the Legislature created an advisory board for a technological crime task force. The new law requires the advisory board to recommend legislation to meet changing needs. As the state of Nevada monitors future change, business owners should also keep up to date with changes in computer security, as well • as related civil and criminal law. Paul C. Ray, Esq. is the head of the appeals division at the law finn of John Peter Lee, Ltd., which practices business law, including c01porate, employment, construction, reorganization, estate planning and civil litigation. October 1999 • Nevada Business journal 69 Metro Display Advertising Bustop Shelters of Nevada ur success in delivering a better product and service to our customers is the result of our commitment to develop and use state-of the-art technologies. After 12 years ofdeveloping and improving innovative software, we are able to quickly and accurately map and select locations that conform to customer requirements. A typical client request might be to "show all advertising locations within a one block radius of a fast food restaurant." This used to take days to produce, but now can be done within minutes using our "GPS Mapping System." The same high technology is used to support our maintenance crews. "Maintenance Pro" accurately tracks the repair status and history of every shelter and bench, "Charting Pro" supports sales and customer requirements by accurately showing available locations, current and past advertising, and tracks the status ofeach contract. Our experience has proven that technology equals growth and success. 0 ..... State-of-the-art GPS mapping capabilities pinpoint customer requirements. "Maintenance Pro" tracks the repair status and history of all bus shelters and benches ..... ·..... "Charting Pro" accurately tracks available locations and supports customer requirements Innovative technologies have enabled Metro Display Advertising to become the leader in outdoor advertising ..... MORE OUTDOOR ADVERTISING LOCATIONS THAN ANY LAS VEGAS OUTDOOR ADVERTISING COMPANY Metro Display Advertising • Bustop Shelters of Nevada 5425 South Valley View, Suite 103 • Las Vegas, Nevada 89118 70 Nevada Business journal • October 1999 (702) 795-3325 A Sprint employee accesses the Internet using the company 's newly available highspeed DSL service. Better, Smarter, Faster Telecommunications firms offer increasingly sophisticated means to access the Internet BY Jennifer Rachel Baumer Sprint Introduces Digital Subscriber Line Service magine wanting to download a program and spending no time on it at all. That's what Ed Varhola, product manager for Sprint Digital Subscriber Line (DSL), experienced. First he downloaded Netscape 4.6 on a 56K modem and waited three hours for the process to be complete. Then he tried it on a DSL, and waited 52 seconds. Speed is a definite plus with Sprint's new offering of the DSL, or digital subscriber line, a technology that allows high-speed, simultaneous transmission of data and voice over existing copper lines. For businesses, this means unlimited PCs can be hooked to one phone line and router. Since individual terminals aren ' t sharing the copper wire, the speed doesn' t deteriorate like it does with a cable modem and other shared mediums . "If you' re the only one on [a cable modem] it will go fairly fast, but if 10 people join you, the cable you 're on is going to slow you down," explains Varhola "It's just like a highway. If you 're the only person on the highway you can go as fast as you want. If 10 people join you, it's going to get more crowded and slow I down." With DSL, you 've got the highway to yourself. One DSL will take care of both voice and data needs. With the new technology, one line can be used simultaneously for both Internet access and phone conversations, and it's available now. Sprint's DSL also has the "instant on" feature - the line is always available alleviating the need for a dial-up modem. NEXTLINK: Connecting to the Backbone EXTLINK is now offering the potential for faster Internet access . A new nationwide deal with a tier one (T1 ) Internet service provider gives customers direct connection over fiber optics straight to the Internet. "~t ' s the fastest speed you could possibly have," says Clark Peterson, vice president and general manager of NEXTLINK Nevada. Usually an Internet service provider is a third-generation carrier, says Peterson, and most of the time the carrier you purchase service from buys from someone else and so on back to the T1 providers - those carriers who represent the Internet. " [Tier one providers] have the routers and their servers are the backbone of the Internet." That's what customers can look forward to - linking up to the actual backbone. Within the NEXTLINK umbrella, the company has been built from the ground up using nothing but digital fiber optics, not copper lines, and provides local telephone service to businesses, utilizing all fiber optics. INTERNEXT will connect NEXTLINK cities to each other. NEXTEL provides a cellular-like service to businesses in Southern Nevada. Looking toward the future, the company has plans to expand. In 2003, TELEDESIC should begin delivering highspeed data connections to any point on the globe, utilizing a system of 288 satellites, a plan called the Internet in the sky. N "What we're right in the middle of building is fiber between the cities, fiber within the cities and satellites connecting everything in between. It's a nationwide telecommunications network unlike anything that's ever been built in the past," says Peterson. Sprint PCS: Unwiring the Web print PCS is making a move into the wireless data arena with the release of three new services that bring the power of the Internet to the palm of your hand. All you need is a laptop, palm top or personal digital assistant along with a Sprint PCS phone in place of a modem to be online. The Wireless Web Connection offers the chance to do virtually anything that a wireline modem can do - while on the go. Even without a laptop, the Sprint PCS Wireless Web Browser works real time to connect to text-only versions of popular Web sites on the. Internet. Sprint has hooked up with content providers such as CNN, the Weather Chartnel, and other news and travel sites, accessed through Sprint PCS phones equipped with a Phone.com microbrowser, read through a video screen on the handset. A third service allows customers to receive automatic updates straight from Yahoo! directly to their phone. An exclusive agreement enables Sprint PCS customers to set up a personalized page on the Yahoo! Web site and select the times and types of updates. " If you follow the stock market very closely and you need to know by 8:00 a.m. how a certain stock is doing, you put that information in your customized Yahoo! page and every day at 8:00a.m. the updates will be fed into your handset," says Vicki Soares, public relations manager with Sprint PCS. "Every single handset that Sprint PCS launches will have data capability and will have a microbrowser function built into it." • S October 1999 • Nevada Business journal 71 BY Kim Pryor First National Leveraging a community bank environment here has to be something different about a bank without tellers, especially in a business where tellers are often the umbilical cord between the customer and the financial institution. But how can a bank function without tellers? "We have banking relationship officers who can do consumer lending and open new accounts. They also happen to be able to process transactions," explained Jackie Entrekin, executive vice president of First National Bank. "That will change over time, but because we wanted to bring professionalism and a higher caliber to this new organization, we elected to do that with much more highly trained and skilled people." Arizona businessman Raymond Lamb purchased Laughlin National Bank from Don Laughlin late last year, renaming it First National, and subsequently opened an additional two branches in Northern Nevada with an eye toward attracting the small business owners of the state. First National employees pride themselves on recognizing account holders and loan customers, calling them by name when they step in the door. "We build relationships and concentrate more on that than on a single-service attraction, and that has worked well for us and for our clients," said Entrekin, who left Comstock Bank after its merger with First Security. Still, the bank is in the initial stages of developing its products and services. Entrekin expects the bank to gain more leverage when Lamb opens First Bank of Arizona. "Mr. Lamb also owns mortgage companies and several other holdings, so it T 72 Nevada Business Journal • October 1999 will probably be easier and faster for us to achieve the product mix than a start-up community bank. We'll share the technology expense and research." Despite the increasing number of community institutions merging with national conglomerates, Entrekin can ' t picture First National Bank falling victim to that trend. "Mr. Lamb really likes being in a community banking environment, so I would be surprised if he ever decided he wanted to sell the bank," Entrekin said. "He was president of his first bank at 29, and hereally likes the business. He sees opportunities and he takes them." Big Bank Blues Fed up with national conglomerates, many banking executives are starting to caU community banks home eorge Burns, vice president/compliance manager of Community Bank, has been through the "acquisition wars" and has the outlook to prove it. Through a series of mergers and career moves, his 20year banking career has encompassed five different institutions from Nevada National to Bank of America to Comstock Bank. He's moved five times in the last six years, but he's finally landed at a small bank where the employees, he said, are more like family than co-workers. Burns is one of a number of Nevada banking executives who have left recently merged behemoths to work at smaller, community banks. According to Burns, community banks offer customers the chance G ''Every large bank merger creates a vacuum and the community banks spring up in order to fiU the need." - GEORGE BURNS VP/COMPLIANCE MANAGER, COMMUNITY BANK to participate in banking relationships. "Folks here tend to make loan decisions based upon character, as opposed to just numbers analysis," said Burns. "In the larger banks, almost all of their services are off the rack: either you fit, or you don' t fit. Here, when they're applying for a loan, we still do all the financial analysis, but what's also taken into consideration is we know [the applicants], we know they're honest, we know they're going to pay us back even if the financials might be a little marginal." Smaller banks are also more flexible, according to Burns, because they can tailor their services to customers' needs rather than force customers to follow standard operating procedure. Said Burns, "The larger banks offer the public 'plain vanilla' for mass consumption. And they do it in a very production-oriented environment. Come in, stand in line, get moved through as quickly as you can." This may work for the customer looking for a simple checking account and ATM access, Burns said, but many consumers want personal attention. Dennis Guldin, president and CEO of Nevada First Bank, shares Burns' frustration with big banks. He tries to hire only loan officers known in the community, and points out that, unlike many larger institutions, Nevada First Bank perfonns all its underwriting in-house rather than faxing applications across the country, or to a regional center. Nevada First 's directors >- BY Cindie Geddes Making Rural Living Even Healthier Online nursing program allows practicing RNs to earn their bachelor's " M y goal is to teach a class from the beach," jokes Dr. Jayne Moore, Ph.D., R.t"', CS, professor at Orvis School of Nursing at the University of Nevada, Reno. For now, her wish is a joke because of the time and effort she is putting into getting the baccalaureate degree program for RNs up and running on the Internet. But because of that same effort, her goal may be achievable within the next few semesters, though considering her drive and commitment to students, it is unlikely she would actually take time off to visit a beach - even at Lake Tahoe. The online teaching program in the nursing school started with a trip to Washington State University in the fall of 1997. It continued with a Web conference in Northern Arizona, and originally manifested itself as a Web page system in the fal l of 1998 with a lot of help from a Nevada librarian. But this past January, the classes entered into turnkey technology and enrollment has jumped from six to 22 (with several weeks of registration still to come at press time) for Dr. Moore's two classes. "There's a large population of RNs who want to come back and get a bachelor's degree," says Julie Johnson, director of the Orvis School of Nursing, "but it's difficult for them to come to class from nine to five Maria Capetanakis, a third-year medical student at Touro Uni versity, checks out patient Robert Lawrence at Lake Mead Hospital Medical Center. with a life and kids and a job." The Internet classes not only give students the flexibility to work on classes at any time, day or night, but it also builds a one-on-one mentoring relationship with the instructors via e-mail. "It's very labor intensive for the instructors," says Johnson, but it is also a great opportunity ~or Nevada to beef up its standing in a competitive market. Being more accessible increases enrollment. But it also serves as a sort of rural outreach program because students don't have to move or commute to Reno to pursue their four-year degree. Through the Internet, nurses can pick up the content not offered by a two-year program ; and their bachelor's degree will be indistinguishable from that of a student who goes to campus day in and day out. In addition, rural students will be able to do their clinical studies in their home communities. "We are also looking for non-traditional placements for the clinical core," says Moore, such as with legislators or other policy makers, so nurses with years and years of experience can obtain new kinds of experience to help their communities. Moore looks forward to this challenge when she has a pool of students ready for their clinicals, which should be next semester. Although such programs are not unheard of in this country, Orvis' program is the first of its type in Nevada. The program looks forward to its first graduating class this coming spring. Not Just Your Average M.D. Osteopath program focuses on turning out primary care physicians s medicine becomes more and more complicated, as west meets east, and the whole world seems to be embracing holistic methods of treating people, Las Vegas, too, is taking steps toward treating the body as more than just the sum of its individual parts. The extern program for osteopaths started at Lake Mead Hospital in March is affiliated with Touro University School of Osteopathic Medicine, whose main campus is in New York. The program integrates a typical MD program with manipulation and muscle energy techniques, accordi ng to Dr. Alesia Wagner, DO, a family practitioner and director of the program. "It includes adjustments in the nervous and muscle/skeleton system," she says, emphasizing the holistic approach. DOs (doctors of osteopathic medicine) have been around since the 1800s, but they were not recognized as physicians until the 1950s and 1960s. But the bias that held the practice back is nearly extinct. The primary difference between DOs and MDs )lo- A October 1999 • Nevada Business journal 73 BANKING ON IT continued from page 72 are extremely accessible, Guldin said. Customers even call him at home during the evening and on weekends. Both Burns and Guldin believe community banks cater to a specialized, but large, segment of the market: small businesses. "We don't bank IBM, or General Motors," Guldin said. "We bank the grassroots businesses of the community." Bill Ferguson, president of Well 's Fargo's Carson-Tahoe Community Market, doesn' t buy the argument that larger banks deliver de-personalized service. "We bring the strength and expertise of a large national organization and deliver to customers the local personal service of a community bank," Ferguson asserted. Each Wells Fargo branch has a manager involved in the surrounding community. "By participating in non-profit and local events, we get to be a part of what's taking place in the community and the challenges the community is faced with," Ferguson said. "Therefore, it allows us to make those local decisions on behalf of the bank that are advantageous to the community." VITAL SIGNS Through community involvement, Ferguson explained, Wells Fargo employees become acquainted with customers "so when they walk in the door, we know who they are, and we're excited to see them. They are truly the people that bring us our success, and we recognize that and want to know them on a personal basis." Some in the industry fear that small banks are siphoning away talent from larger banks, but Ferguson doesn' t see it that way. Wells Fargo's community banking concept, he said, acts as a strong draw for a talented employee base. Looking into the future, Burns sees the cycle continuing. Community banks will grow into attractive investments and be gobbled up by large banks. But this doesn't signal a death warrant for smaller banks, he said. "The reason community banks keep springing up regardless of all the big mergers is because it's something the public wants," Burns said. "Every time there's a large bank merger it creates a vacuum and the community banks spring up in order to fill the need." • . - ~. ~·~:: . 74 Nevada Business Journal • October 1999 - .. :. -. The Extern Program is the only DO program in Nevada. And because the program stresses primary care, it is especiaUy suited to rural areas. today, says Wagner, is that more DOs will go into a primary care practice. MDs, she says, tend more toward specialization. The program began when Wagner went to a meeting of DO schools and offered to take on students for family practice rotations. DO schools are all private, and only four have their own hospitals; thus, they are always looking for facilities. Wagner introduced the powers-that-be at Touro to Randall Hempling at Lake Mead Hospital, and it was a go. Lake Mead is the base of operations, but unlike many programs, students are assigned to a physician rather than a hospital. The future of the program includes Wagner approaching other facilities in Las Vegas and maybe starting a second campus . She sees the advantages of having such a program in the area as a benefit to students and the community as a whole. Teaching medical students improves the quality of care and raises morale. It is just one more way to bring physicians to Nevada. And since Lake Mead resides in an underserved community, the program should increase access to health care for the citizens in that community - especially if Wagner can realize her goal of starting a post-graduate program with a clinic. She hopes to bring such a service online within the next few years. The Extern Program, as it is commonly known, is the only DO program in Nevada. And because the program stresses primary care, it is especially suited to rural areas. Students who pursue osteopathies are drawn to the program because they like the idea of seeing people as whole beings, which fits nicely into the Nevada psyche. Innovative programs such as these may be to rural areas today what the helicopter was a few decades ago, giving access to medical care that too often rural residents consider a trade-off for quality of life and peace of mind. • Expanding Your Home Ollice Deduction T hanks to technology, more and more people go to work without ever leaving their homes. And, thanks to The Taxpayer Relief Act of not his principal place of business since he actually performed his services in hospital operating rooms. As a result of that decision, which, in effect, concluded that your principal place of business is where you spend most of your time, or where you earn income, it has been difficult for many home-office workers to meet the principal place of business test. 1997, an increasing number of those work-at-home employees may now qualify for the home-office deduction. If you use a portion of your home for business and your home office meets IRS requirements for claiming the home-office deduction, you may be able to deduct certain expenses, including rent or depreciation, property taxes, mortgage interest, maintenance and utilities. The background few years ago, the Supreme Court effectively eliminated the home-office deduction for many people when it ruled that an anesthesiologist who used a home office for business did not qualify for the home-office deduction. The Court concluded that the doctor's home office was A New rules make it easier to qualifY he new home-office deduction rules that went into effect earlier this year contain a more liberal definition of your principal place of business. Under the Taxpayer Relief Act of 1997, starting on J anuary 1, 1999, a home office qualifies as a principal place of business if both: (1) the office is used by the taxpayer to conduct administrative or management activities of a trade or business and (2) there is no other fixed location where the taxpayer conducts substantial administrative or management activities for the trade or business. Administrative and management activities might include scheduling appointments, billing, ordering supplies and bookkeeping. This change is likely to be a great help for workers like plumbers, musicians, outside sales representatives and others who perform their services outside their offices but do their billing and carry out other business-related tasks from a home office. The fact that you may conduct management activities in a non-fixed location, such as your car or hotel room, will not cause you to forfeit the deduction. Similarly, conducting some management activities in another fixed location of the business does not mean you lose the deduction, as long as those activities are not substantial. The other requirements for qualifying as T a home office remain in effect. The space you designate as your home office must be used regularly and exclusively for business. (In the case of an employee, that use must be for the convenience of your employer.) Bear in mind that occasional or incidental use of a home office will not satisfy the regular use requirement even if the space is used exclusively for business. Exclusive use means the space designated as your home office may not be used for any personal or family activities that don' t meet the home-office requirements. There is an exception to the exclusive-use requirement if your home space is used for storing inventory or product samples of a business selling retail or wholesale products. Selling your home nfortunately, the news is not all good for home-office owners who sell their homes. When a portion of your principal residence is used as a home office and you have taken a home-office deduction on your tax return, you may lose part of another tax benefit. For homes sold at a gain on or after May 7, 1997, that portion of the home on which you claimed depreciation does not qualify for the home-sale exclusion of $500,000 ($250,000 for single filers) . Instead, the depreciation you have taken is recaptured at the rate of 25 percent. Many people fear that deducting a home office is akin to waving a red flag at the IRS. Although taking the home-office deduction may somewhat increase your chances of an audit, most CPAs would agree that yo1:1 should not let that dissuade you from taking the deduction if you qualify. • U --··----·-·-·---··-·-·-···---· Prepared by the Nevada Society of Certified Public Accountants. October 1999 • Nevada Business Journal 75 TopRa BOOK~LISTS Nevada STATEWIDE BOOK OF LISTS October 1999 www.topranknevada.com Healthcare facilities grow, industrial market strong; computer consultants faltering or those who maintain that Nevada's healthcare needs are dramatically underserved, this month 's TopRank provides heartening news: most healthcare facilities participating in our list reveal growth in the last year. While that translates into more effective accommodation of Nevadans' healthcare needs, it also means more jobs for doctors. Providing more career opportunities for healthcare professionals constitutes a vital component to attracting and retaining the skilled healthcare practitioners that many worry Nevada cannot easily attract. The state's industrial real estate markets have remained stable as well. One aspect of the industrial market that Top Rank consistently reveals is the lack of vast square footage for the big users that drive an industrial and warehousing economy. Fortunately, the few developers building hundreds of thousands of square feet capable of housing one company continue to attract industrial operations. Amazon.com F and Trex both assumed several hundred thousand square feet of space in Fernley's Nevada Pacific Industrial Park in the last year. Ocean Spray recently renewed its commitment to the Las Vegas area by supplementing its existing space with an additional 300,000-square-foot facility. Growth in numbers of employees among computer retailers and consultants appearing in TopRank is generally up, though in many cases it is unchanged, or has even fallen off somewhat. Furthermore, many of the companies appearing on last year's list are no longer in business. Perhaps a growing emphasis on technical education and increasing efforts to provide venture capital for high-tech related companies will reduce the chum factor that seems to characterize Nevada's computer consulting industry. This month, TopRank Nevada adds two lists: courier services and daycare facilities. Both serve Nevada and its business community in important ways, and we are pleased to welcome them to our Book of Lists. • Featured Lists I COMPUTER RETAILERS CONSULTANTS ••••••...•.••••••••••••...••• 77 COURIER SERVICES •••••••••••••••••••••• 79 DAYCARE FACILITIES ..•.•.•••••••••••••• 80 HEALTHCARE FACILITIES ••••••••••••••• 81 INDUSTRIAL PARKS •••••••.•••••••••••••• 84 Coming in November GAMING SUPPLIERS & SERVICES HOTELS & RESORTS INSURANCE COMPANIES RETAIL I SHOPPING CENTERS SBA LENDERS TRUCKING I FREIGHTING COMPANIES YOU SEE A COMPUTER KEYBOARD. WE SEE SIX WEEKS OFF DUE TO CARPAL TUNNEL SYNDROME. Work related injuries are painful. To employees. To you. So you spend a great deal of money every year protecting your employees from harm. But who's protecting you? On July 1. 1999, a new law took effect that gives you a choice in Worker's Compensation Coverage. Make the choice that's right for your business. For over 45 years we've protected Nevada's business owners. OFFICES IN RENO, ELKO, WINNEMUCCA AND ELY • (775) 348-8880 ON THE WEB AT: WWW.INSURENEVADA.COM WHO'S PROTECTING YOU? 76 Nevada Business Journal • October 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Computer Retailers/Consultants Ranked by Total Nevada Employees ::.:: COMPUTER RETAILER PHONE ~ :.~~Sl WEBSITE 4 4 6 7 9 10 10 12 12 14 14 16 17 17 17 20 20 20 23 23 23 26 26 26 OfficeMax/FumitureMax 4995 S. Eastern Ave., LV 89119 DND Southwestern Communications 3933 Ali Saba Ln ., Ste. 1, LV 89118 DND Technology Integration Group 2915 W. Charleston Blvd., Ste. 11, LV 89102 tig.com I [email protected] Ron Cook's Connecting Point 2905 W. Charleston Blvd., LV 89102 [email protected] Sierra Electronics 690 E. Glendale Ave., Ste. 98, Sparks 89431 ~erraelectronics.com I [email protected] Scion Computers 6166 S. Sandhill Rd ., LV 89120 scion.com I [email protected] Gateway 6810 W. Sahara Ave., LV 89146 gateway.com I [email protected] Vitrex Corporation 3100 W. Sahara Ave, Ste. 108, LV 89102 vitrex.com I [email protected] Computer Base 1290 E. Plumb St., Ste. G, Reno 89502 [email protected] ComputerLand Reno 5955 Tyrone Rd., Reno 89502 clreno.com Mobile Computer Services 3145 N. Rainbow Blvd., LV 89108 [email protected] MicroAge Computer Centers 7145 Bermuda Rd., LV 89119 microagelv.com R&R Electronics Inc. 4080 E. Lake Mead Blvd., LV 89115 michada.com lnfinet Business Solutions 3086 W. Post Rd., LV 89118 [email protected] MicroAge 5995 S. Virginia St., Reno 89502 microage-reno.com Semper Systems, Inc. 755 N. Roop St., Ste. 110, Carson City 89701 semper-systems.com Anderson Computer Systems 854 E. Sahara Ave., LV 89104 andersonpc.com Laser Dynamics Computers 2675 E. Patrick, Ste. 5, LV 89120 laserdynamics.com Lason 6340 S. Sandhill Rd., Ste. 4, LV 89120 lason.com Mobile Computer Service 5230 Mountain Crest Ln., Reno 89523 mobilecomputer.com I [email protected] Technology Center 3020 Mill St., Reno 89502 techcentr.com Technology Consultants of Nevada 2659 Windmill Pkwy., Henderson 89014 t-c-o-n.com Advanced Computer Solutions, Inc. 6000 S. Eastern Ave., Ste. 3B, LV 89119 [email protected] J.J . Croney & Associates 6000 S. Eastern Ave. , LV 89119 j2ca.com I [email protected] ProData Compute~. Inc. 900 E. Karen Ave., Ste. B-117, LV 89109-1230 prodata.net 2-Brothers Services, LLC 2441 W. Charleston Blvd., Ste. A, LV 89102 2-brothersservices.com I [email protected] Computer Technical Services 4275 W. Bell Dr., Ste. 5, LV 89118 computertechnical.com Net One, Inc. 3000 Rigel Ave., LV 89102 [email protected] EMPLOYEES SeRv. RAns 5 / HouR BRAN DS OFFERED 702-736-4411 300t DND 702-736-7100 91 Sz45-75 DND 702-222-0152 38 $45-150 • • • • • • • • • • • • Joe Worthington 1996 702-870-6411 36 $79-179 Apple, Epson, Intel, Packard Bell, AST, Hewlett Packard, Microsoft, Sony, Canon IBM, NEC, Toshiba, Compaq, Novell, Unix, Dell, Gateway, SGI Apple, Epson, Intel, Hewlett Packard, Microsoft, IBM, NEC, Toshiba, Compaq, Novell • • • • • • • • • • • • Ron Cook 1983 775-332-0367 36 $96-144 Intel, Hewlett Packard, Microsoft, Toshiba • • • • • • 702-435-3233 35 $75-125 • • • • • • 702-251-1162 30 DND Apple, Epson, Intel, Packard Bell, Hewlett Packard, Microsoft, Canon IBM, NEC, Toshiba, Compaq, Novell Epson, Intel, Gateway, Hewlett Packard, Microsoft, Canon, Novell • • • • • • • • • • • Earl Sequeira 1998 702-367-1500 30 $35-200 • • • • • • • • • Mike Eltzroth 1996 775-689-2900 27 $65-130 AST, Compaq, Epson, Hewlett Packard, IBM, Icon, Intel, Microsoft, NEC, Novell, Packard Bell, Sony, Toshiba, Unix Apple, Epson, Intel, Cbase, Hewlett Packard, Microsoft, Canon, IBM, Compaq, Novell • • • • • Jim Kerver 1983 775-689-8420 26 $75-125 Hewlett Packard, Microsoft, IBM, Compaq , Novell • • • • • • • • • • John Smith 1983 702-656-2780 26 $68-88 • • • • • • • • • • • • Steve Ward 1992 702 -837-5300 20 $65-125 Epson, Intel, Packard Bell, AST, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba, Compaq, Icon, Novell Epson, Intel, Hewlett Packard , Microsoft, Sony, IBM, NEC, Toshiba, Compaq, Novell • • • • • • • • William Towle 1988 702-642-4444 20 $65-125 Intel, Michada, Hewlett Packard, Microsoft, Shelby PC, Amazon Systems • • • • • • • • • Harold Ross 1986 702-260-3003 16 $75-150 Apple, Epson, Intel, Hewlett Packard , Microsoft, Canon, IBM, Toshiba, Compaq, Novell, Unix • • • Tom Masterson 1996 775-852-7000 16 $50-120 • • • • • • • • • • • 775-885-8333 14 $95 -275 Apple,.Epson, Intel, Hewlett Packard. Microsoft, Sony, Canon, IBM, NEC, Toshiba, Compaq, Novell DND 702-735-7101 12 $35-65 Epson, Intel, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba • • • • • • • • • • • • D. Paul Anderson 1996 702-739-1989 12 $60-105 DND • • • • • • • Don Toepfert 1991 702-450-5370 12 $85-125 Intel, Hewlett Packard, Microsoft, Sony, IBM, NEC, Toshiba, Compaq, Novell • • • • Steve Kirk DND 775-746-3223 11 $90-120 • • • • • • • • • • • Jeff Rodeck 1998 775-329-8000 11 $35-95 Intel, MCS/Mid-Range PCs, Microsoft, 3Com, Cisco, Novell, Rodeck Labs/ High-End Custom PCs Epson, Intel, AST, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC. Toshiba, Novell • • • • • • • • • • 702-361-1220 11 5125-175 Hewlett Packard, Microsoft, IBM, Compaq , Novell • • • • Dal Anderson 1993 702-739-1581 10 $50-90 Epson, Intel, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba, Novell, Unix • • • • • • • • • • • • Matthew Faubel 1989 702-450-4110 10 $75-250 • 702-310-3282 10 $55-85 Intel, Hewlett Packard, Microsoft. NEC, Compaq, Novell, Unix, IBM: AS/400, RS/ 6000, AIX 500 Intel, AMD, Hewlett Packard, Microsoft, Canon, IBM, NEC, Toshiba, Novell 702-431-2264 9 560-150 Intel, AMD, Hewlett Packard, Microsoft, Corel, House 702-368-1885 9 $75-110 Epson, Intel, Hewlett Packard, Microsoft, Canon, IBM, NEC, Compaq, Novell, Unix 702-228-6381 9 $65-125 Intel, Hewlett Packard, Microsoft, Compaq Apple, Packard Bell, AST, Microsoft, IBM, Compaq • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • Dennis Pritchard 1991 • • • • • • • • • • • • • • Eucke Warren 1964 Heather Vaccarino 1986 Shari Coleman 1986 Jeffrey D. Obst 1996 Kevin D. Lyons 1988 Michael Lewis 1991 • Scott Hoehn 1994 • Dennis Kesner 1992 Richard B. Sturek 1994 • John Bingham 1998 CONTINUED October 1999 • Ne1'ada Business Journal i7 TopRankiNevada STATEWIDE BOOK OF LISTS Computer Retailers/Consultants (continued) Ranked by Total Nevada Employees :w: COMPUTER RETAILER PHONE ~ :.:~~SJ WEBSrTE 26 30 30 30 33 33 35 35 35 35 39 39 39 39 43 43 43 43 43 48 4B 4B 4B 52 53 Nl A Nl A Nl A SIMCO 5405 W. Flamingo Rd ., LV B9103 simconv.com I [email protected] CTech Consulting 4310 E. Tropicana Ave. , LV B9121 ctechconsulting.com Lantech Inc. 5301 Longley Ln., Ste. H120, Reno B9506 lantechinc.com Nanosecond, Inc. 1424 Industrial Way, Unit A1 , Gardnerville B9410 [email protected] Kortek Services B221 W. Charleston Blvd., Ste. 104, LV B9117 kortekservices.com Net Works, Inc. 5720 S. Valley View Blvd ., Ste. 101, LV B911B [email protected] CompuCorp 2265-B Renaissance Dr., LV B9119 compucorp.com I [email protected] ISAT Network 3909 W. Sahara Ave., Ste. 5, LV B9102 [email protected] Sierra Resource PO Box 3417, Carson City B9702 sierra-resource.com I [email protected] World Computer Services Inc. 1B1B Industrial Rd., Ste. 206, LV 89102 purchasepro.coml wcs All Computers Etc. 1599 S. Virginia St., Reno 89502 [email protected] Computer Junction 3795 S. Carson St., Carson City 89701 DND Desert Computer Hardware Distributors 4956 W. Charleston Blvd ., LV 89146 [email protected]@aol.com Tech World 2B25 E. Fremont St., LV 89104 [email protected] Alpine Computer Systems 37 Pinon Dr., Wellington B9444 alpinecom.com Arbus Inc. 6000 S. Eastern Ave. , Bldg. 7C, LV 89119 DND LV Tech Computers 115 S. Water St., Henderson 89015 lvtech.com I [email protected] Probe Systems 40 N. Maine St., Fallon B9406 [email protected] · TAO Consultants PO Box 7608, Reno B9510 [email protected] Alan's Computers 870 Palisade Cir., Gardnerville 89410 alan@nanosecond .com Green Valley Computers 2B65 N. Green Valley Pkwy., Henderson B9014 DND INTEC/Integrity Computers 310 S. Main St., Ste. A, Yerington 89447 [email protected] RTW Inc. 3560 S. Polaris, Ste. 5, LV B9103 [email protected] Progressive Data Systems 963 Sunrise Ct., Carson City B9705 [email protected] Bits N Bytes 2075 Palm St., LV B9104 bitsnbytescomputers.net Casino Software & Services, Inc. 505 E. Windmill Ln., Ste. 1B, LV B9123 casinosoftware.com Network Plus Consulting 5016 Alta Dr., Ste. 1, LV B9107 home .earthlink.netl-reg4 RAM Discount Computer Supplies 1B5 N. Edison , Ste. 13, Reno B9502 DND DND = Did not disclose EMPLOYEES SERV. RATES •offers custom programming ~ BDDK &'!IDLISTS OF ~ 702-B73-7474 702-450-5375 775-B26-4500 SI HouR 9 $95-150 Epson, Intel, Solomon, Hewlett Packard, Microsoft, Canon, Compaq, Novell B $65-100 Intel, Cisco, Hewlett Packard, Microsoft, APC, Canon, IBM, Toshiba, Novell B BRANDS OFFER ED • • • • • • • • • DND $125-1B5 • 775-7B2-5091 8 565-125 Intel, Microsoft, IBM • • • 702 -242 -4B62 6 $60-125 Epson, Intel, Hewlett Packard, Microsoft, Sony, Canon, Toshiba, Novell • • • • • • • 702-795-BB97 6 $95-125 • • • • • • • • • 702-309-3000 5 DND 702-320-472B 5 DND Epson, Intel, Packard Bell, AST, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba, Compaq, Icon, Novell, Unix Apple, Epson, Intel, AST, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba. Compaq, Icon, Novell, Unix, Software DND 775-BB5-B106 5 $65-95 • • • • • • 702-3B7-2090 5 575-150 775-329-5677 4 $59 Epson, Intel, Packard Bell, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba, Compaq, Novell Epson, Intel, Mitsubishi, Hewlett Packard, Microsoft, Sony, ATI, Ibm, NEC, Toshiba, Custom, Novell Intel, Hewlett Packard, Microsoft 775-BB2-019B 4 $45-95 Epson, Intel, Hewlett Packard, Microsoft, Canon, IBM, AMD • • • • • • • • • • 702-25B-6961 4 $60-75 Intel, Microsoft, AMD, Novell, Custom • • • • 702-384-B299 4 $50-65 • • • • • • • 775-465-2700 3 DND Epson, Intel, Packard Bell , AST, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba, Compaq, Icon, Novell DND 702-736-9334 3 $50-75 Epson, Intel, AST, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba 702-563-1200 3 $55-65 Intel, IPC, Microsoft, AMD, Amptron 775-423-B604 3 $40-120 Epson , Intel, Hewlett Packard, Microsoft, Sony, Canon , IBM, Toshiba, Novell 775-331-0450 3 $100-150 DND • • • • • • • • • • • • • • • Ernie Swallie 1994 • 702-257-0961 2 DND Hewlett Packard, Data Products, Konica, Tally, VbaseiXyplex 775-BB2-7357 1 $40-50 Rick Stevens 19B7 • • • • • • • Tom P. Nicosia 1994 • • Frank Hunt 1996 Mike Nelson 1990 Duey Vernon 1998 Judy S. Probert 1991 • Chesa Keane 1983 • • Alan Hale 1981 • • Peter T. Gamage 1996 • Kathleen McCabe 1995 • Joe Lis 1991 Tom Johnson 1979 • • • • • • • • • • • • None {Svcs. Only) Epson, Intel, Lexmark, Hewlett Packard, Microsoft, IBM, Toshiba Dennis Bohner 1992 • • Microsoft, Unix Epson, Intel, Packard Bell, AST, Hewlett Packard, Microsoft, Sony, Canon, IBM, NEC, Toshiba, Compaq , Icon, Novell, Unix DND Donald Asp 1978 Curtis Jones 1999 • • Epson , Intel, Hewlett Packard , Microsoft, Sony, IBM, NEC, Toshiba, Custom , AMD, Canon NIA $50-B5 Arthur Rodriguez 1998 • • • • • Lyle Epstein 1993 Kevin Dionne 1994 • • • • • • 2 $45-75 775-B56-7555 • • • 775-463-5469 702-25B-7376 • Anthony Swanic 1983 • • • • • • • DND $3520,000 NIA $6B-125 • Patrick Tafoya 1993 • Intel, Hewlett Packard, Microsoft, Sony, NEC, Toshiba, Novell, Unix 702-260-7177 Brian N. Petty 1995 • • • • • • • • • • • 2 $59-79 0 • • • • 702-547-1083 $65-B5 • • • 702-641-4690 Rock G. Hall 1996 • • • • Custom, Hewlett Packard, Linux, Microsoft, Sony, Viewsonic 2 • • • 535-45 775-254-7339 • • • • • • • • • George De La Cruz DND • Oliver Schubert 1992 Brent Lewis 1984 • • Rob Crocco 1984 • •offers IBM ASI400 Programming Note: The above information was supplied by representatives of the Usted companies in response to faxed ~rvey forms. Companies not appearing did not respond. To the best of our knowledge, the information is accurate as of press time. While every effort ismade to ensure accuracy and thoroughness. errors and om.ssions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of Lists. Research Depl. 2127 Paradise Rd., LV, NV 89104. 78 Kevada Business journal • October 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Courier Services Ranked by Total Nevada Employees ~ z < "' PHONE CouRIER SERVlCE ADDRESS WEBSITE I E-MAIL EMPLOYE ES FLEET V EHICLES SR. NV EXEC. FEES SERVICES INDUSTRI ES SERVED YEAR EST. IN NV Action Messenger Service 6280 S. Valley View Blvd ., Ste. 414 las Vegas 89118 D D 702·798-9633 35 30 DND On Demand 1/2/4-Hr. Svc., Dedicated Hourly Drivers for All Day Use, Same Day Nationwide Air Courier, Whsing Capabilities Medical. Canst., Hotel/Casino, Real Estate Randy Paz 1995 2 lightning Courier Service 6320 S. Sandhill Rd., Ste. 1 las Vegas 89120 DND 702· 873·7862 20 16 $7-$45 On Demand, Routed , Daily, Airport, Hourly Casino/ Mktg. & Advertising, Mortgage/Real Est./Title, Printers/ Graphic Design, Airport/Shipping Cos. Michael Ptaszenski 1986 2 Silver State Couriers PO Box 11795 Reno 89510 DND 800·299-2642 20 15 DND Overnight/Same Day Delivery Svc., Rush Delivery Svc., Dedicated Delivery Svc. All industries with a need for an eco· nomical delivery service Gene Hoover 1991 3 JCN Courier Service, Inc. 2400 S. Jones Blvd ., Ste. 5 Las Vegas B9146 [email protected] 702-221-9131 16 11 $6-$20 Route/ Same Day, Rush Svc., Airport Drop/ Pickup All Jeff Neagle 1984 4 MGL Scientific/MGL Trucking/ MGL Distributing 101 Front St. Elko 89801 [email protected] 14 16 DND Lab Supplies/Scientific Eqpt. , Less Than Truckload Freight Co. , Public Warehousing Analytical, Mining, R&D Labs, Ware· housing/Distrib. Industries MikeJ. Meade 1980 $7 & up Package, Commercial Delivery, Courier Route Svc., Mail Pickup/Delivery Canst. , Legal, Medical, Mail John H. Graham 1996 DND Corp. Accounts Welcome, Lab Samples, Bus./Personal Delivery, Scheduled/Non· Scheduled, Mail/Parcel Pharmacies, Title/Escrow, Insurance Cos., Engineers Claire Downs 1995 5 N/A 775· 73B-6560 Nevada Express Delivery, Inc. 300 E. Charleston Blvd., Ste. 213 Las Vegas 89104 [email protected] 702·341·6436 6 5 Courier Xpress DND [email protected] 888·970·4300 DND DND DND = Did not disclose BOOKmJLISTS I:ImiJ OF Note: The above information was supplied by representatives of the listed companies in response to faxed survey forms. Companies not appearing did not respond. To the best of our knowledge. the information isacrurate as of press time. While f!tlery effort ismade to ensure accuracy and thOtoughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of Lists:. Research Dept, 2127 Paradise Rd .. LV, NV 89104. Communications Technology I I I meets commitment. CRC, Las Vegas' oldest long distance company, is committed to providing the lowest cost, most effective caller conveniences, and a full range of services: • • • • • • • I Long distance Local service Debit cards Operator services International origination International calling card Enhanced calling card with voice and fax mail Call 1-800-873-2722 today to save money. ... the company that cares 4275 E. Sahara Avenue, Suite 6 Las Vegas, Nevada 89104 October 1999 • Nevada Business journal 79 TopRankiNevada STATEWIDE BOOK OF LI STS Daycare Facilities Ranked by Total Nevada Employees ~ ~ "' 2 4 5 5 7 8 PHONE DAYCAAE CEHTER AOORESS W EBSITE I E-MAIL Bright Start Children's Centers 2785 S. Rainbow Blvd., Las Vegas 89146 Lit'l Scholar 2301 W. Charleston Blvd., Las Vegas 89102 The Child Garden 455 Hill St. , Reno 98501 565 Reader Way, Reno 89502 9315 Proto~pe Dr., Reno 89511 thechildgar en.com Green Valley Christian School 711 Valle Verde Ct. , Henderson 89014 Fellowship Christian Day Care 6210 W. Cheyenne, Las Vegas 89108 Truckee Meadows Community College Child Care Center 7000 Dandini Blvd., CCC100, Reno 89512 [email protected] Hill & Dale Child Development Center 3720 E. Tropicana Ave., Las Vegas 89121 Community Child Care Services 870 Sage St. , Reno 89512 9 St. John's Room To Grow 1170 S. Taylor, Fallon 89406 gofallon.com/stjohns 10 The Lion & Lamb Christian School 1220 Robb Dr. , Reno 89523 11 Nevada Assn. for the Handicapped 6200 W. Oakey Blvd., Las Vegas 89146 nah -hs.org 12 Trinity Lutheran Child Care Center 1480 Douglas Ave. , Gardnerville 89410 13 YWCA 1301 Valley Rd., Reno 89512 ywcareno.org 14 Spring Meadows Preschool & Kindergarten 1600 E. Oakey Blvd., Las Vegas 89104 DND = Did not disclose BOOK ~LISTS OF EMPLOYEES AGE RANGE LOCAnONS FEES DIRECTOR(S) I RAnes Varies per age group CAREGIVER CHILO EST. IN NV Cathy Peshlakai 1993 Gary Vause 1969 Linda Vlautin 1957 YEAR SPECIAL SERVICES 250 9 105 6 105 4 6 wks. ·1 0 yrs. Varies Ltd. Jnfts., 2·12 yrs. Varies 6 wks. · Kindrgrtn . $97-$130/wk. 55 1 35 1 35 1 6 wks.·fifth grade Varies Newbom-11 yrs. Varies Birth·Kindrgrtn. $105-5130/wk. 1:4/infts, 1:6/tdlrs, 1:8/2 yrs., Preschool, Daycare, Private Christian Elementary 1:1 213 yrs., 1:15/4·5 yrs. Education Varies per age group Track Break, Transport to Area Elem. Schools, Preschool, Nursery 1:3/infants, 1:5/ toddler, Early Partner w/Spec. Children's Clinic, Teacher Train1:8/preschool ing Site, Developmental Preschool, Student Employment, Foster Grandparents Kelly Marchello 1990 Judy Sieben 1987 Diane Nicolet 1995 32 1 22 2 6 wks.· 5th gr. $95-$120iwk. 0·5 yrs. Sliding Fee Carol Spruiell 1975 Annie Nimmo 1977 775-423-6325 21 1 Birth-12 yrs. Varies 1:4/infts, 2:13ltdlrs, 1:7/2 yrs., Private Kindergarten 1:8/3·5 yrs., 2:1 5/kindergarten 1:4/ infants, 1:6/ toddlers, Sliding Fee Based on Net Income, Brkfst/Lunch/ 1:8/preschool 2 Snacks, Collaborate w/Reno Housing Auth./Boys & Girls Club/ Children 's Cabinet/Spec. Children 's Clinic DND Preschool, After/Before Sch., Child Care, Infant! Toddler Care 775-747-7769 20 1 15 1 3-6 yrs. $160-$420/ mo. 6 wks. ·18 yrs. $75· $115/wk. 12 1 11 1 18 mo.-2nd gr. Varies 1·6 yrs. $80-$105/wk. 5 1 2.5 yrs. · Kindrgrtn. $85/wk. 702-362-5656 702-870-0666 775·851-5151 702·454·4056 702-645-4339 775-674-7515 702-458-2243 775-329-2074 702·870-7050 775-782 ·5437 775-322-4531 702 ·384·4968 DND 1:4/infants, 1:8/3 yrs., 1:1 214·5 yrs. Hot Lunch/2 Snacks, Transp. To Area Elem. Schools, Developmental/Kindergarten Enrichment Progs. State Lie. Kindergarten, Weekend Care, Hot Lunches, Track/ Summer Break Clubhse. Progs. , 24-Hr. Location Infant/Toddler Nurseries, State Lie. Kindergarten, School-Age Vacation Progs., Computer Progs., Dance/Gymnastics 1:8/3 yrs., 1:11/4 yrs., 1:12/ kindergarten 1:5 max. DND Varies per age group DND 1:6/1 yr., 1:10/2 yrs, 1:12/3-4 yrs .• 1:1 5/ 5 yrs.+ Varies per age group Moms & Mentors Prog., Child Assault Prev. Prog., New Baby ctr. , Family Resource ctr. , Climb On Prog. Developmental Child Care. Community Outings, Respite Care DND Mona Timmons 1993 Debi Roth 1996 Vince Triggs 1989 Joyce McCormack 1983 Sherri Rice/ Casey Hill 1924 Betty Hoyt 1999 11m While every effort is made to ensure accuracy and thoroughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide best is Book of Lists, Research Dept, 2U7 Paradise Rd., LV, NV 89104. Note: The above infonnation was supplied by representatives of the listed companies in response to faxed survey fonns. Companies not appearing did not respond. To the The Las Vegas Chapter of the Associated General Contractors (702) 796-9986 80 Nevada Business Journal • October 1999 of our knowledge, the information An association run by contractors, for contractors. accurate as of press time. TopRankiNevada STATEWIDE BOOK OF LISTS Healthcare Facilities Ranked by Total Employees ::.:: HEALTHCARE f ACILm ~ ~E~~~~~-MAIL Southwest Medical Associates 806 Buchanan, Boulder City 89005 4000 E. Charleston Blvd., LV 89104 2300 W. Charleston Blvd., LV 89102 2316 W. Charleston Blvd., LV 89102 2450 W. Charleston Blvd., LV 89102 4475 S. Eastern Ave., LV 89119 6330 W. Flamingo Rd., LV 89103 2651 N. Green Valley Pkwy., Hdn 89014 888 S. Rancho Dr., LV 89106 2704 N. Tenaya Way, LV 89128 98 E. Lake Mead Dr., Ste. 105, Hdn 89015 sma.sierrahealth.com 2 University of Nevada School of Medicine Savitt Medical Building/ 356, Reno 89557 2040 W. Charleston Blvd., Ste. 400, LV 89102 1707 W. Charleston Blvd. , LV 891 02 [email protected] PHONE(S) No. EMPLOYEES • YR . EST. IN NV SENIOR NV EXEC(s) 5 PECIALrTES 850 1979 Breast Care Ctr., Phone Advice Nurse, Outpatient Surg. 702·293-0495 Tom Van Sweringen Ctr., Language Svcs., Geriatric Svcs., Health Ed./Wellness 702-459-7424 Progs. 702-459·7424 702-877-8600 702·877-8600 702-877-8600 702-737-1880 702-876-4449 702-454-2666 702-877·8600 702-243-8500 775-784-8059 Desert Radiologists/NV Radiation Oncology Ctrs. 702-384-5210 2020 Palomino Ln., Ste. 100, LV 89106 624 Tonopah, LV 89106 3920 S. Eastern Ave., LV 89119 7200 Cathedral Rock Dr., Ste. 150, LV 89128 3940 S. Eastern Ave., LV 89119 655 Town Center Dr., LV 89144 98 E. Lake Mead Dr., Ste. 101, Hdn 89015 [email protected] 400 1969 Robert H. Miller, M.D., M.A. 230 1966 DND 4 Fremont Primary Care 520 E. Fremont St., LV 89101 4880 S. Wynn Rd. , Las Vegas 331 N. Buffalo Dr. , LV 89128 595 W. Lake Mead Dr., Hdn 89015 702-382-5200 225 1985 J. Greg Griffin 5 Steinberg Diagnostic 2950 S. Maryland Pkwy., L\7 89109 4 Sunset Way, Bldg. D, Henderson 89014 2767 N. Tenaya Wy., LV 89128 sdmi-lv.com 702-732-6000 200 DND Dr. Davia L. Steinberg 6 Charter Behavioral Health System of Nevada 7000 W. spring Mountain Rd., LV 89117 2972 S. Rainbow Blvd. , Ste. B, LV 89117 3663 E. Sunset Rd., Ste. 105, LV 89120 charterbehavioral.com 702-876-4357 7 Rainbow Medical Centers 1341 S. Rainbow Blvd., Ste.--101, LV 89146 731 N. Nellis Blvd., Bldg. G-Ste. 2, LV 89110 4920 Lone Mountain Rd., LV 89130 8522 Del Webb Dr., LV 89134 4215 W. Spring Mountain Rd., LV 89102 1397 Galleria Dr., Henderson 89014 1302 W. Craig Rd., NLV 89031 138 1986 om Maher 125 1989 702-255-4200 702-438-4003 702-655-0550 702-254·9192 702-362-7877 702-436-5800 702-657-9555 DND 8 Desert Orthopaedic Center 3131 La Canada St., Ste. 40, LV 89109 3150 N. Tenaya Way, Ste. 100, LV 89128 105 N. Pecos Rd ., Ste. 112, Henderson 89014 [email protected] 702-731-1616 102 1970 Michael F. Pendleton, Esq. 9 The Elko Clinic 767 14th St., Elko 89801 775· 777-9355 10 Las Vegas Skin & Cancer Clinics, Ltd. 4488 S. Pecos Rd., LV 89121 630 S. Rancho Dr., Sfe. E, LV 89106 2851 Business Park Ct., LV 89128 11 Innovative Health Care 8551 W. Lake Mead Blvd., Ste. 231 , LV 89128 4830 Lone Mountain Rd., LV 89130 4345 S. Rainbow Blvd., LV 89103 1691 E. Flamingo Rd., Ste. 10, LV 89134 11 Nevada Rural Health Centers, Inc. 1802 N. Carson St., Ste. 234, Carson City 89701 Amargosa Valley Medical Clinic 845 Farm Rd., Amargosa Valley 89020 Austin Medical Clinic 121 Main St., Austin 89310 Beatty Medical Clinic 702 Irving St., Beatty 89003 Eureka Medical Clinic 250 S. Main St., Eureka 89316 Sierra Family Health Center 1000 N. Division St., Carson City 89703 Gerlach Medical Clinic 350 Short St., Gerlach 89412 Carlin Community Health Center 151 S. 8th St., Carlin 89822 Crescent Valley Medical Clinic 5th/Tenabo, Crescent Valley 89821 100+ 1948 DND 702-436-1001 702 ·646·1661 702-645-8555 702-367-0808 702-735-8887 775-887·1590 90 1952 Ludus Blanchard, M.D. 80 1990 Ross M. Newman 80 1977 Kenneth A. McBain ••• • • • •• Bone Marrow/Organ Transplants, Genetic Counseling, Nutritional Research/ Counseling, Oncology Svcs., Pediatric Oncology/ Gastroenterology, Neurology, Trauma Research Fuii-Svc. Radiology~Angiography, CT, Dexa, Diagnostic Radiology/ Ultrasound, Mammography, MRI , Nuclear Med., PET, Stereotactic Breast Biopsy, Radiation Therapy Svcs.: External Beam Radiation Therapy, Conformal 3D Treatment Planning, Brachytherapy, Prostate Implants On-Site Radiology/Pharmacy/Lab, Employment Physicals, Executive Physicals, Primary/ Urgent Care Diagnostic Radiology, Open MRI, lnterventional Radiolo· gy, CT, Dexascan, Nuclear Medfcine, Doppler, Mammog· raphy, General X-Ray 24-Hr./7-Day-A-Week Crisis Eva!., Alcohol/Drug Progs., Team-Free Confidential Assessments, Outpatient Progs./Counseling, Adult Inpatient Progs. Urgent/Primary Care, Pain Mgmt., CLIA Certified Lab, EKG/X-Ray • • • • • • • • ••••• Sports Med., Total Joint Replacement, Hand Surg., Pedi- • atric Orthopedic Surg., Foot/Ankle Reconst., Spinal Surg., Arthroscopic Reconst. Of Knee/ Shoulder Multi-Spec. Clinic, Mammography, Ultrasound , Fuii-Svc. • X-Ray All Dermatology Clinical Drug Studies, Internal Medidne, Urgent Care, Gynecology, Smoking Cessation, Obesity, Family Practice Primary Healthcare, Mobile Mammography (1 /1 /00) • • •• CONTIN UED October 1999 • Nevada Business journal 81 •• TopRankiNevada STATEWIDE BOOK OF LISTS Healthcare Facilities (continued) Ranked by Total Employees HEALTHCARE FACILITY PHONE(S) ill ADDRESS(ES) ~ WEBSITE I E-MAIL )IN SURANCE ACCE PTED ) No. EMPLOYEES • YR. EST. IN NV SENIOR NV Exec(s) 5 PECIALITES Nevada Rural Health Centers, Inc. (continued) Jackpot Community Health Center 135 Keno St., Jackpot 89825 Wendover Community Health Center 925 Wells Ave., West Wendover 89883 [email protected] 13 JHC Health Center 1001 Shadow Ln., LV 89102 jhchealthcenter.com 702-388-3500 72 1978 Douglas Dirks Health/Wellness, Neurological Rehab, Pain Control, Occupational Safety/ Health, Orthopedic/ Occupational Rehab, Cardiac Rehab, Mobility Clinic, Physician Svcs. 14 Industrial Medical Group 3673 S. Polaris Ave., LV 89103 222 Lead St., Henderson 89015 151 W. Brooks, NLV 89030 702·871·1721 70 Work Comp. Injuries, Drug Testing and BAT, Pre-Place· ment/CDL Physicals, Work Evaluations, Blood-Borne Pathogen Progs. 15 Heart Institute of Nevada 1090 E. Desert Inn Rd., Ste. 100, LV 89109 9416 Del Webb Blvd., LV 89134 98 E. Lake Mead Dr., Henderson 89015 999 Adams Blvd., Ste. 104, Boulder City 89005 702-765-5700 16 Pulmonary Medicine Associates 236 W. Sixth St., Ste. 100, Reno 89503 [email protected] 775·329·1597 47 1981 Robert B. Richeson Ill, M.D. Pulmonary Medicine, Critical Care, Sleep Disorders, Complete Pulmonary Function Testing, Diagnostic Sleep Studies 17 Shearing-Westfield Eye Institute 2575 S. Lindell, LV 89146 3006 S. Maryland Pkwy., LV 89119 shearingwestfield.com 702-362-3937 43 1980 Kenneth C. Westfield, M.D. laser Vision Correction, External Eye Diseases, Macular Degeneration, Glaucoma Treatment, Cataract Surg., Eyelid Surg. • • • • • • • • • • • • • • • 18 HAWC, Inc. 1175 Harvard Way, Reno 89502 [email protected] 775-332-7399 30 1994 Dr. Michael Rodolico Sliding Fee Scale, Family Practice, Internal Med., Gynecology, Pediatrics • • Refractive Eye Surg., Cataract Surg., Corneal Graph Surg. • 18 The Buzard Eye Institute for Corneal & Refractive Surgery 6020 W. Spring Mountain Rd., LV 89130 buzard.com I [email protected] 1979 Ron Hubel 702-362-3900 50 1974 Shawn Foley 30 1996 Kurt A. Buzard, M.D., FACS . .. .. EECP, Cardiac Cath Lab, Cardiac Rehab, Nuclear Cardiology, Clinical Research •• • • • •• .... .... 20 Cenegenics 851 S. Rampart Blvd., Ste. 210, LV 89128 cenegenics.com 702·240-4200 24 1997 Dr. Alan Mintz Anti -aging Therapies, Hormone Optimization, Nutriceuticals, Diagnostic Labs NONE 21 Nevada Physicians Choice 2260 Corporate Cir., Ste. 490, Hdn 89014 702-914-7000 20 1998 Mike Mikich 3rd Party Administrator, Healthcare Mgmt./Consulting, Utilization Review Provider, Local/ Long Dist. Phone Svc. ••••• Planned Parenthood Mar Monte 455 W. Fifth St., Reno 89503 4385 Neil Rd., Reno 89502 [email protected] 775-688-5555 20 1971 Alison Gaulden Annual Exams, Breast/Cervical Cancer Screening, Birth Control, Pregnancy Testing/ Counseling, Emergency Contraception, HIV Testing/Counseling, STI Testing/Treatment 23 Las Vegas & Moapa Community Health Ctrs. 6 Paiute Dr., LV 89106 Lincoln Ave. , Moapa [email protected] 702-382-0784 17 1984 R.J. Skelskey, Ph.D. 24 Sundance Medical Center 105 N. Pecos Rd., Ste. 113, Hdn 89014 702-263-4795 25 Lifesigns 7201 W. Lake Mead Blvd., Ste. 450, LV 89128 lifesignsexams.com / [email protected] 702·254-7200 13 1999 Burton Bracken Executive Comprehensive Physical Examinations for Pre· ventive Wellness Screening, Chest X-Ray, Mammogram, Eye/ Ear Exam, Treadmill, Ultrasound, Sigmoid, Blood , etc. 26 Mental Health Medical Associates 80 Continental Dr., Reno 89509 775·329-4284 12 Psychotherapy, Medication Mgmt., Psychology Testing, Court Evaluations 27 Center for Health 893 Adams Blvd., Boulder City 89005 702-293-3683 21 27 Kumar Urgent Care Center of Nevada/ Kumar Medical Center 6787 W. Tropicana Ave., Ste. 110, LV 89103 15 1990 • Outpatient Healthcare, Optometry, Allergy, Diabetes Ed., Substance Abuse/Mental Health DND DND 1979 DND 702-257-2400 10 1978 Robert Kessler, D.O., P.C. 10 1996 Omita Logwood Manipulation, Physical Medicine, Herbs X-Ray, Removal Lesions, School/Sports Physicals, Weight • • • • • • loss Prog., Casting/Splinting 27 Mountain Rehabilitation Services 2080 E. Flamingo Rd., Ste. 220, LV 89119 311 N. Buffalo Dr., Ste. C, LV 89128 mtnrehab1 @earth link 702-732 -8558 10 1992 Curtis Poindexter, M.D. 27 Occu-Family Care 518 Pyramid Way, Sparks 89408 [email protected] 775-359-3731 10 DND Joseph Evans, M.D. 27 Zephyr Medical Center PO Box 2129, Stateline 89449 775·586·8102 10 1996 Rebecca Rezaei, M.D. 32 Doyne Medical Clinic, Inc. 1706 W. Bonanza Rd., LV 89106 702-631-6860 1993 9 M. Doyne, M.D. DND 33 Basic Recovery Associates Inc. 1085 S. Virginia St., Ste. C, Reno 89502 680 Greenbrae, Ste. 224, Sparks 89 775-329-4771 8 1983 James V. Melick Alcohol/Drug Counseling 34 Breastcare 1640 W. Alta Dr., Ste. 2, LV 89106 [email protected] 702·3B2·2273 6 1993 Theodore Potruch, M.D., FACS 34 Keith G. Boman, MD, FACC 601 S. Rancho Dr. , Ste. D-28, LV 89106 keithbomanmd.com 702 -383-0677 6 1980 Keith G. Boman, M.D. 36 A Family Health Care Center 1280 Calvada Blvd., Pahrump 89048 775-751-3377 1997 5 DND • Physical Med. , Rehab., Electromyography Drug Screening, Injury Care, Pre-Employment Physicals, Blood Borne Exposure/Training, Mobile Unit Family Practice, Urgent Care DND ... .. .... ..... • • • • ANY THAT ACCEPT SERVICES •••• ... Treadmills, Holter Monitors, Ultrasounds-Echocardiogram/ Carotid , Event Monitors, Pacemaker Checks, Electrocardiograms Family Medicine, Nutritional Prod., X-Ray •• • ....... • CONTINUED 82 Nevada Business journal • October 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Healthcare Facilities (continued) Ranked by Total Employees ! "' HEALTHCARE FACILITY ADDRESS(ES) WEBSITE I E-MAIL PHONE(S) No, EMPLOYEES • YR. EST, IN NV SE NIOR NV ExEc(s) SPECIALITES 36 Women's Clinic of North Las Vegas 1703 Civic Center Dr., Ste. 3, NLV 89030 [email protected] 702·870·7386 5 1985 Rita E. Marrero 38 Las Vegas Pain Clinic 2381 E. Windmill Ln., Ste. 5, LV 89123 702-676-2000 1997 4 Quan Haduong, M.D. 38 Wells Rural Medical Clinic 197 Baker St., Wells 89835 [email protected] 775-752 -3322 40 Allied Family Urgent Care 1802 N. Carson St., Ste. 134, Carson City 89701 775·887 ·0600 1997 3 James C. Webb, M.D. 40 Practice Management Group of Nevada 3075 E. Flamingo Rd., LV 89121 cmedinc.com 702-737-7555 1995 3 Robin Tamras 42 Heart Imaging 2400 Tech Center Ct. , LV 89128 [email protected] 702 -256-8282 42 Hyperbaric Oxygen Clinic of Nevada 1698 Meadowood Ln., 1st Fl., Reno 89502 hbot.com; [email protected] 775·828·1500 44 On Call Docs, Inc. 6787 W. Tropicana Ave., Ste. 238, LV 89103 702·362·7247 N/A NovaCare Inc. 501 S. Rancho, Ste. D-21 , LV 89106 7250 Peak Dr. , LV 89128 8420 W. Lake Mead Blvd., LV 89128 2628 W. Charleston Blvd., LV 89102 2055 E. Sahara Ave., LV 89104 6480 W. Flamingo Rd ., Ste. B, LV 89103 4 Sunset Way, Ste. A-1 , Henderson 89014 702 ·796·0945 DND N/ 702·436·0519 DND 1998 Jack London Physician Alliance 3075 E. Flamingo Rd. , Ste. 112, LV 89121 physicianalliance.com DND = Did not disclose ~ BOOK ~LISTS OF ~ • • • • • • 4 1982 OB/ GYN Pain Management, Anesthesia, Integrated Holistic Approach to Healing ; ! !INSURANCE ACCErno l I ... z ~ ~~~ ~ ... :::•:E~zt;;:) v ~fe ~ e~~~~ ill 6 •• • ••• •• • • Immigration Physicals, Class 11/ 111 Aviation Medicals DND 2 1998 Dr. Nawaz Qureshi, M.D. 1995 Family Care, Minor Emergencies, Pediatrics, Urgent Care, Pre-employmt!DMV/ Sports Camp/ School Physicals Physician Practice Mgmt Ultrafast CT Scan for Coronary Arteries Hyperbaric Oxygen Therapy DND 1 1999 Margie Heard DND Larry Urban Mobile Medical Svc. For Hotels/ Golf Courses Physical/Occupational/ Speech/ Aquatic Therapy, Industrial Prog. Healthcare Provider Networks for Insurance Companies or Self-Insured Employers DND Note: The above infomlation was supplied by representatives of the listed companies in response to faxed suNey forms. Companies not appearing did not respond. To the best of our knowledge, the informction is accurate as of press time. While every effort is made to ensure accuracy and thoroughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lists, Research Depl , 21 27 Paradise Rd., LV, NV 89104. Computer Services Data Entry & Conversions Local, Regional & Nationaf Lists Business, Residential f. Political Postal Preparation ~it Discounting ersonalized letters.~ & Statements • Intelligent lnsertinll & Direct Addressing 4395 S. Polaris Avenue Las Vegas, Nevada 89103 (702) 798-7999 Fax (702) 798-5502 October 1999 • Nevada Business j ournal 83 TopRankiNevada STATEW I DE BOOK OF L I S T S Industrial Parks Ranked by Total Leasable Square Footage "' ~ INDUSTRIAL PARK LOCATION LEASING A GENT Hughes Airport Center Las Vegas Rick Myers 702-791-4440 Patrick Business Park Storey County E. Gordon Zack Nevada Pacific Industrial Park Fernley Patty Wade 4 Greg Park, Greg St. Commerce Ctr. Spice Island Industrial Park Reno/ Sparks 5 Sierra Commerce Park 6 Dermody Business Center 7 PHONE D EVELOPER LEASABLE ToTAL No, RENT RANGE SQUARE FEET A CREAGE SLOGS. 5/Sa. FT. YEAR(S) BUILT 34 .42-1 .95 1986-0ngoing The Howard Hughes Corp. 4,500,000 775-858-8080 Dermody Properties 3,900,000 250 .265 1999 775-348-9444 Wade Development Co., Inc. 3,400,000 5,000+ 6 .25-.28 1995-2005 Troy Miller 775-356-5300 Trainor & Associates 2,000,000 DND 20 .25-.55 1984+ Sparks Wayne Biancalana/Par Telles 775-356-6118 Trammell Crow Co. 1,605,221 61 8 .25 1972- 1986 Las Vegas Michael R. Townsend 702-794-0000 Dermody Properties 1,559,864 19 8 .29-.33 1996-99 Vista Distribution Center Sparks Wayne Biancalana/ParTolles 775-356-6118 Trammell Crow Co. 1,120,545 69+ 7 .30 1990-1997 8 Gibson Business Park Henderson N/ A AmPac Development Co. 900,000 220 29 .45-.55 1987-Present 9 Las Vegas Corporate Center N.Las Vegas Steve Spaulding 702-891-9292 ProLogis Trust 890,000 110 7 3.60-4.50 1994-Present 10 Shaheen Business Park Carson City Gene Rossiter/ Dan Shaheen 775-883-3040 R.L. Shaheen Co. 595 ,000 175 41 .45-1.35 1986-1999 11 Sunset & Valley View Dist. Center Las Vegas Rod Martin 702-896-5564 Majestic Realty Co. 560,000 27 3 .38-.43 1998 12 Southwest Commerce Center Reno Wayne Biancalana/Par Telles 775-356-6118 Trammell Crow Co. 483,700 24 4 .30-.48 1997- 1998 13 South Meadows Business Park Reno L. Lance Gilman 775-852-4700 South Meadows LLP 445,000 1,000 60 .35-1.70 1995-Present 14 Nellis Industrial Park N. Las Vegas Michael R. Townsend 702-794-0000 Dermody Properties 433 ,318 22 5 .26-.50 1978-91 15 Hughes Cheyenne Center N.Las Vegas Rick Myers 702-791-4440 The Howard Hughes Corp. 429,121 209 .30-.40 1993 16 Russell Road Distribution Center Las Vegas Rod Martin 702-896-5564 Majestic Realty Co. 410,000 21 .38-.48 1996 102,000 17 Tahoe-Reno Industrial Center 18 Sparks Business Center 19 Equus Business Center N/ A 390 McCarran L. Lance Gilman 775-852-4700 Tahoe-Reno Industrial LLC 400,000 Sparks Wayne Biancalana/Par Toiles 775-356-6118 Trammell Crow Co. 396,480 20+ 4 .25 1999 .30-.50 1997-1998 Las Vegas Frank P. Gatski, CPM, CCIM 702-221-8226 The Ribeiro Corp. 358,185 17 7 .58-1.00 1980 20 Majestic Runway Center Clark Co. Rod Martin 702 -896-5564 Majestic Realty Co. 337,000 18 3 .45-1.20 1998-1999 5 .35-.90 DND .285 1978 1986 21 IGT-Rock Properties Reno Frank Gallagher 775-329-4000 DND 312,463 DND 22 501 Conestoga Way Henderson Mike De Lew Dan Doherty, SIOR 702-735-5700 DND 251 ,200 46 23 Highland Industrial Park Las Vegas Renee Ryan-Thrailkill 702-731-1551 Elardi 242 ,314 DND 5 .40-.45 24 Polaris Distribution Center Las Vegas Susan Medico 702 -597- 1852 EJM Development Co. 233 ,986 12 DND .45 1967 25 Patrick Commerce Center Las Vegas Mike De Lew/Tom van Betten Spencer Pinter/Greg Pancirov 702-735-5700 DND 223 ,890 14 5 .48-1.15 1997 26 Distribution Circle Business Pari N. Las Vegas Michael R. Townsend 702 -794-0000 Dermod y Properties 209,760 10 2 .29-.35 1996-96 27 Arrowhead Commerce CenterBidgs. 3, 4, 8, 9, 10 Las Vegas Susan Medico 702-597-1852 EJM Development Co. 202,994 10+ DND .55-.95 1997-99 28 Silverado Business Park Las Vegas Renee Ryan-Thrailkill 702-731-1551 Craig-Pecos LP 164,652 9 29 Mesa Vista Business Center Las Vegas Susan Medico 702-597-1852 EJM Development Co. 163,062 9 30 Arville Industrial Park Las Vegas Commercial Specialists 702-364-0909 DND 159,060 7 31 Post Palms Business Center Las Vegas Mike De Lew/Tom van Betten Spencer Pinier/ Greg Pancirov 702-735-5700 DND 139,949 DND 32 Palms Business Center Ill Las Vegas Mike De Lew/Tom van Betten Spencer Pinier/ Greg Pancirov 702-735-5700 DND 136,160 33 Palms Business Center South Las Vegas Mike De Lew/Tom van Betten Spencer Pinier/ Greg Pancirov 702-735-5700 DND 132,387 34 Wynn Road Business Center Las Vegas Susan Medico 702-597-1852 EJM Development Co. 127,622 6 DND DND 1997 35 Monarch Business Center Las Vegas Susan Medico 702-597-1852 EJM Development Co. 123,800 2 DND DND 1990 .49-.50. DND DND 1999 1995 .38-.50 DND 6 .59-1 .00 1989 DND 10 .65- 1.20 1989 DND 11 .65-1.13 1989 36 Stanford Freeport Industrial Park Sparks Ken Mattison 775-828-1911 DND 121 ,000 N/ A 4 .42 -.45 1981 37 Insight Aircenter Sunset Las Vegas Brian Riffel 702-436-3166 Insight Development 118,266 13.4 10 .60-1.15 1998 3B Majestic Post Industrial Center Las Vegas Rod Martin 702-896-5564 Majestic Realty Co. 115,000 5 2 .38-.44 1995 39 NorthGate Industrial Center N.Las Vegas Mike De Lew/Tom van Betten Spencer Pinier/ Greg Pancirov 702-735-5700 DND 108,000 5 .29 1998 40 North Park One Business Center N. Las Vegas Susan Medico 702-597-1852 EJM Development Co. 104,500 5 DND .38 1995 3 .56-1.10 c_IJt~. ~(.qjwpn~mt~r..n.. 42 Aircenter South Las Vegas Brian Riffel 702-436-3166 Insight Development 99,607 14 43 Fairview Office/Industrial Complex Carson City Frank Gallagher 775-327-4000 DND 95,000 4 44 Mountain Point West Las Vegas Soozi Jones Walker, CCIM 702-221-4500 Nigro Associates 92,426 7 3 .88-1.16 45 Palms Business Center North Las Vegas Mike De Lew/Tom van Betten Spencer Pinter/ Greg Pancirov 702-735-5700 DND 92 ,087 DND 4 .68-1.20 46 Patrick Lane Business Park Las Vegas Michael R. Townsend 702-794-0000 Dermody Properties 86,075 4 47 Warm Springs Business Ctr. at 1-15 Las Vegas Susan Medico 702-597-1852 EJM Development Co. 73,878 8 2 .60-1.10 48 Concorde Distribution Center Las Vegas Mike De Lew/ Tom van Betten Spencer Pinier/ Greg Pancirov 702-735-5700 DND 69 ,589 5 .48-.95 49 Reno Business Park Reno Ken Mattison 775-828-1911 DND 55,728 50 Arville Business Center Las Vegas Mike De Lew/Tom van Betten Spencer Pinier/ Greg Pancirov 702-735-5700 DND 54,600 DND .60-1 .00 .25-.50 .40-.55 .59-.73 51 Gateway Business Park Las Vegas Bob Miller, CCIM 702-255-0925 Great American Capital 53,895 27 .75-1.00 52 Mountain Point Las Vegas Soozi Jones Walker, CCIM 702-221-4500 Nigro Associates 50,880 4 .90-1 .1 0 84 Nevada Business journal • October 1999 TopRankiNevada STATEWIDE BOOK OF LISTS Industrial Parks Ranked by Total Leasable Square Footage "' z """ 53 LEASING AGENT LEASABLE SauARE Fm TOTAL INDUSTRIAL PARK LOCATION Valley View Business Park Las Vegas Bruce Familian 702-227-9267 V V Properties LP 45,000 4 54 1200 S. Rock Blvd. Sparks Dorothy Stocks 775-685-2140 DND 43 ,000 DND 55 Procyon East Business Center Las Vegas Susan Medico 702-597-1852 EJM Development Co. 39,914 2.2 56 Procyon West Business Center Las Vegas Susan Medico 702-597-1852 EJM Development Co. 39,876 57 Wynn Road East Business Center Las Vegas Susan Medico 702-597-1852 EJM Development Co. 39,285 58 Palms Business Center IV Las Vegas Mike De Lew/Tom van Betten Spencer Pinier/Greg Pancirov 702-735-5700 DND 37,414 PHONE DEVELOPER ACREAGE 2 YEAR(S) BUILT 1986 .20 1977 DND DND 1996 2 DND DND 1997 2 DND DND 1997 DND 4 .65-1.10 1989 DND .58 1997 Las Vegas Susan Medico 702-597-1852 EJM Development Co. 33 ,516 2 60 Spice Island Commercial Center Sparks Glenn Fleming 775-673 -5500 N/ A 30,000 N/ A Mountain Vista Business Park Henderson Mike De Lew/Tom van Betten Spencer Pinier/Greg Pancirov 702-735-5700 DND •27,576 4 62 Sterling Business Park Las Vegas David Howell 702-737-8000 Sterling S Development 18,329 4 63 Oquendo Business Park Las Vegas Susan Medico 702-597- 1852 EJM Development Co. 15,000 64 Santoli Commerce Center Phase II Las Vegas Benjamin Santoli , Sr. Thomas Santoli 702-871-0816 Sanfuchi Partnership 8,951 65 Santoli Diablo Las Vegas Benjamin Santoli, Sr. 702-871-0816 Santoli Diablo 7,500 66 Santoli Business Park Las Vegas Benjamin Santoli , Sr. Thomas Santoli 702 -871-0816 Semper Pactolus 7,200 67 Santoli Commerce Center Phase I Las Vegas Benjamin Santoli, Sr. Thomas Santoli 702 -871-0816 Sanfuchi Partnership 3,200 10 DND 4 .50 N/A .60-1.1 5 1998 .55-1.10 1998 DND 1995 .11 -1.00 1997 .50 1994 .63-.71 1991 .77-.81 1996 Las Vegas Benjamin Santoli , Sr. 702 -871 -0816 Consilium Magnum LLC 3,200 69 Amigos V Complex Las Vegas Benjamin Santoli , Sr. Thomas Santoli 702-871-0816 Amigos V LLC 1,100 N/A Annie Oakley Post Business Ctr. Las Vegas Bruce Familian 702-227-9267 Familian Development Group •Nt A 8 14 .69+ 1998-1999 Hacienda & Cameron Business Ctr. Las Vegas Bruce Familian 702 -227-9267 Familian Development Group •Nt A 5 11 .79+ 1999 Las Vegas Mike De Lew/Tom van Betten Spencer Pinter/Greg Pancirov 702-735-5700 DND • NtA 20 11 67 N/ Santoli Industrial Center Rem RANGE S/Sa. Fr. .40-.54 59 Hacienda-Polaris Business Center 61 No. SLOGS. N/A Sunset Corporate Center DND = Did not disclose BOOK~LJSTS OF 5 4 .76-.77 1999 .73 1990 .60-.77 1998 • Land sales only II:!lllrJ Whi Note: The above Information was supplied by representatives of the listed companies in response to faxed survey forms. Companies not appearing did not respond. To the best of our knowledge. the information is accurate as of press time. Te every effort is made to ensure accuracy and thoroughness, errors and omissions do occur. Send corrections or additions on company letterhead to TopRank Nevada Statewide Book of lim, Research Depl. 2127 Paradise Rd., LV, NV 89104. AIRCENTER SOUTH FOR SALE OR LEASE NAI/Americana Commercial Nevada's Largest Commercial Real Estate Company facilitated the disposition of: 1401 N. Green Valley Parkway Lease far $1 ,211 ,635.00 OFFICE/WAREHOUSE • 2,389 Sq. Ft. Grade Level Units • 5, 187+ Dock-High Units Conveniently located: Half mile to 1-215 Airport Interconnect. Adjacent to Main Post Office. • 20,778 Sq. Ft. Building For Information Call jim Zeiter or Brian Riffel • 78,829 Sq. Ft. Building 436-3166 I to 5 Acres for Build to Suit • Ample Parking ~ ' 11NSIGHT . Chuck Haldeman I' }JMERICANA COMMERCIAL New America International ca.na.Cl:\l.. R£\I..EST!JESERVlCES. WORLDWIDE 3790 S. Paradise Road, Suite 250 Las Vegas V 89109 (702) 796-8888 REALTY ASSOCIATIS Tour us at: Rea!Estate.AmericanaGroup .com October 1999 • Nevada Business journal 85 POINT OF VIEW "Businesses should speak to students about the opportunztzes awaiting those who are sufficiently qualified. The transition from classroom to workplace should not be such a dramatic and unknown experience for either the student or the employer." - MIKE B ALLARD KAREN FOSTER Manager of Community Relations • Sierra Pacific ierra Pacific Resources believes supporting excellence in education is good for both business and the community. At Sierra Pacific, we provide financial support to schools through our charitable foundation, participate in student intern and teacher extern programs, and supplement teacher curriculum with Speakers Bureau presentations by our employees. We provide major funding for S "Sierra Pacific Scholarships" that are made available to students who attend the University of Nevada, Reno (UNR) and community colleges throughout Northem Nevada. These scholarships offer valuable financial assistance to students pursuing business, environmental and technical careers. The five-year grant that funds this program also provides financial support for an environmental chairmanship at UNR, environmental education programs that benefit the public at large and a graduate fe llowship at the Desert Research Institute. Sierra Pacific's strong .c ommitment to education, and its many actions to support that commitment, is based on the belief that high quality education strengthens communities, creates a better place to live and work and provides an important foundation for a successful future . KARA KELLEY • Senior Vice President Las Vegas Chamber of Commerce he chamber has historically had a commitment to education. The organization has been at the forefront of supporting school district superintendents and bond issues. Our philosophy has always been that students are 15 percent of our population, but they 're 100 percent of our future. We have an education foundation called the Greater Las Vegas Chamber of Commerce Foundation, and we've T established a Leadership Las Vegas youth program for high school juniors. There are several ways businesses can get involved on the frontlines to help students. The Smart Grad program allows businesspeople to give an hour or more a month during which they talk to high school seniors to prepare them as they enter the workforce. Businesspeople can share their real life experiences and knowledge. The Smart Card program allows merchants to extend discounts to high school students with a "B" average or better, sending the message that the local business community supports students who do good work. Also, businesspeople need to pay attention to legislation addressing standards and accountability, and support the school district and school board as they try to tackle issues confronting them. MIKE BALLARD President • Ballard Communications evada's businesses should get involved with the educational system in several ways. Businesses have a responsibility to give back to the community through joint school and corporate job sharing programs. Nevada businesses should look to hire students to help them learn what to expect when they enter the workforce, or what it takes to N 90 Nevada Business Journal • Oc10ber 1999 secure a job in certain types of business. In addition, businesses should work with the various school districts to arrange for students to job shadow entry level occupations to better prepare them for entry into the workforce, or to help them determine their need for further education. Finally, businesses should be willing to go into class- rooms and speak to students about today 's workplace and the expectations employers have of the people they hire, and the opportunities that await those who are sufficiently qualified. The transition from classroom to workplace should not be such a dramatic and unknown experience for ei ther the student or the employer. • it comes to emergency care, the future is now. ~'otmrner·bn Hospital Medical Center :i$so'liithc:mNevada's newest choice for ·,.-....,J!it'U emergency care, complete with state-of-the-art techniques and advanced technologies and procedures - all in a convenient location that's close to you. But our 21st century philosophy is also supported by an extensive history with The Valley Health System that dates back nearly three decades. Between literally hundreds of years of combined medical experience and thousands of hours of providing the finest treatment to individuals, we're continuing to prove that a 24-hour city like Las Vegas deserves a 24-hour emergency care facility as efficient and comprehensive as ours. • The most advanced cardiology, radiology and lab equipment to support the ER • Cardiac catheterization lab and angiography suite • Pediatric rooms for the comfort of our younger patients Flight-for-Life emergency airlift service All ER physicians are boar,d certified or board eligible su ERLIN HOSPITAL MEDICAL CENTE R A Member of The Valley "i, 'HealthSystem- Quality Healthcare . Close To Hom e . 657 Town Center Drive • For more information call 233-7000 www. valleyhealths y st e m . org Stop by for a free demonstration and see the new iSOOplus. i500plusn.' . -NEXT.-- iiii==ii • !! AUTHORIZED ~!!;;;; REPRESENTATIVE How business gets done: Nextel products and services available at authorized agents and retailers, including: Premier Office Systems 3900 Paradise Road, #266 Las Vegas, Nevada 89109 (702) 737-4601 Pacific Cellular 2214 South Rainbow Las Vegas, Nevada 89102 (702) 317 -2355 Tatteltel, Inc. 2421 Tech Center, NW Area Las Vegas, Nevada 89128 (702) 395-8111 KC Communications, Inc. 3520 East Tropicana, #C Las Vegas, Nevada 89121 (702) 434-8700 IBC, Inc. 6360 S. Pecos Road , Suite L Las Vegas, Nevada 89109 (702) 597-3400 Advanced Wireless, Inc. 4755 W. Flamingo, #H Las Vegas, Nevada 89103 (702) 364-1700 ReComm Wireless, Inc. 3993 South Industrial Las Vegas, Nevada 89103 (702) 699-9090 Radiowave Communications 5130 S. Valleyview, #102 Las Vegas, Nevada 89118 (702) 736-2186 K.D.R., Inc. 3850 W. Desert Inn Road, #1 08 Las Vegas, Nevada 89102 (702) 365-8160 Comsource, Inc. 4305 S. Industrial, #140 Las Vegas, Nevada 89103 (702) 798-8880 Promo: NXSW99-061-169 ©1999 Nextel Commun ications, Inc. All rights reserved. Nextel, the Nextel logo, Nextel Direct Connect, Nextel Business Networks, and How business gets done are registered trademarks and/or service marks of Nextel Communications, Inc. ®Motorola, iDEN, i390, i600, i500plus, and i1000plus are trademarks and/ or reg istered trademarks of Motorola, Inc.