franquicias.giolatto.com

franquicias.giolatto.com
author ice cream
commercial brochure
What do we offer?
GIOLATTO IS AN ITALIAN ARTISAN
ICE-CREAM FRANCHISABLE NETWORK.
Our first store opened in 2011 in a small
southern Spain town, and since then has
continued to grow every year.
Fausto Pellegrinetti
Ice-cream Master and founder of
Giolatto, has been improving his four
generation old family recipes,
offering at every sotre an artisan,
freshly-made
ice-cream
that
captivates visitors and critics alike.
As self-employment as well an investment, Giolatto
will satisfy your expectations sooner that you
thought.
Giolatto is dedicated body and soul to creating the
best ICE CREAM,, because we are specialists in ICE
CREAM and also in PROFITABILITY,, our product
and numbers speak for themselves.
Join us now.
Our stores
Marbella
Alhaurín
(opening 2016)
Estepona
Sevilla
(opening 2016)
San Pedro
Barcelona
(opening 2016)
Málaga
Fuengirola
(opening 2016)
Giolatto se dedica
en cuerpo y alma a buscar
constantemente la excelencia y
la mejor calidad en sus productos.
Cuando te llevas el helado a la
boca, ese es un instante en el que
eres feliz. Esa es la base de
nuestro negocio; hacer a la
gente feliz.
PRODUCT PASSION
PRODUCT TRADITION
PRODUCT COMMUNICATION
Giolatto is a stylish store. A cozy place with a
luxury touch. Friendly and warm in its decoration
and lighting.
A store thought to produce and serve ice-cream
in the best possible way:
Artisan ice-cream manufacturated daily, using products with Designation
of Origin, served with scooped on heated, manually rolled up, crispy
cones, or tub.
Exclusive ice-cream: 0% contamination, for
clients with food intolerances. Gluten-FREE,
milk-FREE, egg-FRE, sugar-FREES, specialties.
Frozen and semi-forzen cakes.
Hanmade, perfect for making a
difference on a special occasion.
Milkshakes
Fresh and light sugar free frozen yogurt with
fruit, nuts and toppings.
Coffee + Ice-cream
Frozen mini desserts
ready to go.
Stick Ice-cream
giolatto behind
the scenes
A passionate ice-cream maker, an economist,
a marketer and a communicator:
This is the team that leads Giolatto franchises to product,
management and sales excellence.
4 owned stores are our proving ground to make every product, flavour and
service get to the franchisee thoroughly tested.
the keys to our proposal
ALWAYS FOCUS
ON PRODUCT
NEW AND
IMPROVED RECIPES
EVERY SEASON
SPEND MANAGAMENT
TO THE LAST PENNY
CONTINUOUS COMMUNICATION
CAMPAIGNS
If you want to invest or be the master of
your own professional and financial fate,
franchising is one of the best ways.
PRODUCT PRODUCT PRODUCT
There is no magic, there is no catch, our success is based on PRODUCT.
Our ice-cream master has managed to get the artisanal process to every
store and to make it perfectly replicable by any other ice-cream maker.
Freshly made ice-cream
Daily production
in every store
Products with
Designation of Origin
Following an original
and unique recipe
And always serving the client
with a smile on our faces
that simple...
that complicated.
WHY SHOULD YOU JOIN GIOLATTO?
1- The ice-cream sector is ever-expanding, and our franchise with it.
*ice-cream as an apertif
*ice-cream all year around
*70% of spanish people eat
ice-cream once or more times
a week
Recent studies confirm the upward trend of ice-cream consumption, both as
dessert as snack, and not only during the summer months, but all year around.
Likewise, the concept of ice-cream as healthy and natural food is already
corroborated and common, what makes giolatto ice-cream a very attractive
product, either to the public or the franchisee.
All this contributes to the rise of ice-cream consumption, which combined to
the fact that it is a not a fully exploited market, make of this franchise an
unique business opportunity.
2- Profitability
year 1
year 2
year 3
240.000
280.000
330.000
Fixed operation costs/year
Space rental
Salaries (8/9 months, including Social Welfare)
Employee 1- Ice-cream maker position
Employee 2- Clerk/Shift supervisor
Employee 3- Sales assistant
Employee 4- Sales assistant (Peak Seas.-weekend)
Employee 5- Sales assistant (Peak Seas.-weekend)
Other (insurances...)
86.000
42.000
41.600
11.200
11.200
9.600
7.200
2.400
2.400
89.200
42.000
44.000
11.200
11.200
9.600
7.200
4.800
3.200
92.400
42.000
46.400
11.200
11.200
9.600
7.200
7.200
4.000
variable operating costs
93.100
105.900
122.600
81.600
11.500
12.000
92.400
13.500
14.000
105.600
17.000
16.500
60.900
84.900
115.000
18.000
18.000
18.00
42.900
66.900
97.000
25,38%
33,83%
30,32%
47,17%
34,85%
63,89%
income
Ice-cream raw material (34% 1st year) 33%, 32%
Supplies (power/water)
Billing royalties
EBITDA
Return on initial investment/10 years
EBIT
RESULTS SUMMARY
Economic return : EBITDA/BILLING
Investment profitability: EBITDA/180000
*figures based on experience at owned stores
3- Servicios
-Search for business premises
-Support and advice on civil
engineering works
-Interior design
-Business plan and customized
marketing
-Providing machinery
-Training on ice-cream making
and daily management of the
business
-Staff and providers selection
process
-Initial launch forecast
-Continuous advertising
campaigns tailored to the
store location
-Sales reports and
comparitions
WHAT HAPPENS WHEN
FRANCHISING WITH US?
Franchising is the easiest way when aiming to build up your own business. Any doubts
you have, we have already studied and solved before, so you can have the solutions
before the problems.
Once your store is up and running, Giolatto will provide full and continuous consulting:
Logistics and purchasing.
A 7 days a week customer support phone to attend your
doubts about recipes, repairs, suppliers...
Exclusive access to a detailed web about proceedings, with
audiovisual content and downloadable files that will make
your day-to-day eeasier.
Custom campaigns for your store to boost sales.
Internal incentive programmes to keep the staff motivated
and involved.
let’s talk
Antonio Cabello
[email protected]
+34 616 46 90 19