milano | september 2015

MILANO | SEPTEMBER 2015
THE EXCELLENCE OF DESIGN
ACCORDING TO
ISTITUTO MARANGONI
THE SCHOOL OF DESIGN.
Istituto Marangoni started in the fashion world and has arrived today
with the School of Design, just few steps from the School of Fashion.
The prestigious School of Design of Istituto Marangoni is in partnership
with an industry legend, designer and talent spotter extraordinaire,
Arch. Giulio Cappellini, and provides the best educational offer in the
fields of Interior, Industrial and Visual Design. Cappellini has always
been an attentive observer of the development of design trends and
has been comparing since several years its own Company philosophy
with young students and designers with a different and varying cultural
background. Therefore, with great pleasure, Giulio Cappellini together
with the Company’s Creative Team have decided to participate in the
development of Istituto Marangoni School of Design, a special project
which connects Milano’s industrial culture and the formative activities
of the city. The School of Design is built in the heart of the city, in via
Cerva in Milano, with 5 modern floors, technological and distinctly Italian, exclusively dedicated to design. The courses are well structured
through a multi-faceted approach that includes theory and practice:
from the marketing to the prototyping of objects that are created in
the studio workshop. Through seminars on fashion and design, the
School of Design completes and redesigns what is currently already
available in Milano, with an exceptional 1:10 teacher student ratio in
design courses (1 main teacher and 1 teaching associate, always present in a class with a maximum of 20 students). It is a completely new
space, in an area where the most important international and national
design companies are located, bordering the fashion quarter and Via
Montenapoleone, supplied with all the necessary sources to interpret
and guide the trends: a materials archive for design, dense and updated thanks to the strong collaboration with companies in the sector;
a light modeling workshop to assist the development of projects and
3D consideration of shapes and construction techniques and functional details functionality; an ample and up-to-date library dedicated to design and fashion, to art and aesthetics, with texts, journals
and specific online resources; computer rooms with the latest Apple
Mac computers equipped with updated hardware and software that
is specific for design; ample open-spaces for work and entertainment.
2015
Inspired anticipates the future, suggests atmospheres, interprets fashion and design seasonal trends, with the eyes of the cosmopolite students from Istituto Marangoni. It does it by means of Interior, Product and Accessories Design projects,
conducted by the participants of the Three-year and Master’s courses. Guided
by enthusiastic and competent tutors, in collaboration with excellent companies
that are the best representatives of the Made in Italy, participants live the exciting
experience of working on a real project for a client that gives them objectives to
pursue and limits to respect. Each proposal is the result of an accurate historic,
stylistic and marketing research that leads to the production of moodboards full
of suggestions and aimed at orienting and contextualising the students’ visions.
The participants, who daily practice both technical and manual drawing techniques, refine their expressivity by creating projects that can combine functional
solutions with aesthetics, originality and avant-garde. Inspired reveals itself, to
all intents and purposes, as an actual high-level publication, which can supply
original sources of inspiration in the fields of Interior, Product, Accessories and
Jewellery Design.
Fernanda Salamanca
Pilar Magana
Anna Urmanova
Zeynep Nural
Elizaveta Kudryavtseva
Shrutika Shinde
Liana Nussipbayeva
Gustavo Martini
Sofia Vera
Marina Tamie Camicado Yano
Annie Martina Fabbioni
Terence Coton
Ayse Merve Ucar
Francesca Berti
Ruhi Tamer Cogal
Miray Alper
Mariana Camara
Chandni Pradhan
Melisa Garcés Mejía
Fernanda Salamanca
Anna Urmanova
Interior Design Intensive • One year course
LONDON BAR
At the base of the Intertwining concept lies the idea of the Mexican weaving heritage blended with modern London trends. Raiz
(roots in Spanish) is the symbol of tradition and has become the main source of inspiration for the creation of a space. Fancy
food market during the day and chic lounge bar at night, Raiz is a fusion of Mexican culture and modern architecture and design.
During working days Raiz becomes the best place for Londoners and expats where they can have a quick lunch break. At night it
transforms into a cozy meeting point for young arty people with lounge music and an intimate atmosphere. During the weekend,
the Mexican food market attracts families as well as young people who like gourmet Mexican food and a friendly environment.
Fernanda Salamanca
Interior Design Intensive • One year course
MODERN
CORES
INSPIRED BY DIOR
The concept of the store project Modern Cores, was inspired by DIOR’s brand analysis (Maison
Dior, Flowers; Cannage, Silhouette). The main inspiration was transparency, lightness, femininity
and romanticism. The facade of the original maison Dior was reproduced inside the space, with
the use of modern materials such as chrome and silk. The shape of the totems is the extruded
octagonal geometry of the famous Dior’s cannage. Flowers as an essential aspect of Dior inspired
the wall decoration for the VIP room, as well as the flower-shaped chandeliers. The chrome
curved lines of the clothes racks recall part of the iconic Dior silhouette hanging over the wall.
Elizaveta Kudryavtseva
Liana Nussipbayeva
Sofia Vera
Interior Design Intensive • One year course
INSPIRED BY DIOR
The future is
Gold
The project consisted in designing a retail store for the famous fashion brand Dior.
‘The Future is Gold’, showcases a golden era inspired by the J’Adore campaign characterized by original Christian Dior designs and contemporary elements. The space
is a combination of past and present aesthetics used to create a passage between
the refined tradition of Versailles and the contemporary glare of a bustling city.
‘The Future Is Gold’ creates a world enriched by the past but totally future oriented.
Sofia Vera
Interior Design • Three year course
SQUARE
ONE
INSPIRED BY MARNI
This particular project was assigned to the third year Interior Design Students at Istituto Marangoni. It consisted in developing a Degree project that implied choosing a fashion brand to
later translate it into the interiors of a restaurant. Square one was inspired on the quirky house of
Marni. The creative process consisted in completing an analysis of the brand. Concerning Marni,
the recurring images of children drawings called Sofia Vera’s attention. Subsequently, she decided to take the clients on a journey to the very beginning - to SQUARE ONE. The name ‘Square
One’ represents a starting point, which is also the sense of childhood. Not only does it refer to the
concept, but to the recurring theme of geometry and the actual cubic structure inside the restaurant as well. The result is a space that promotes comfort and sophistication through understated
luxury and relaxed elegance.
Elizaveta Kudryavtseva
Interior Design • Three year course
The distinguishing feature of the brand Bottega Veneta
is the feminine silhouette, refinement and elegance. The
brand is for women with the refined taste and elegant
manners, for well educated top-drawer women. So in this
project I decided to express the whole palette of the female emotions all the sensuality and beauty of tenderness
and good manners, inherent in a woman of Bottega style.
Time changes, people change as well as their tastes and
preferences, only one thing remains unchanged, this thing
is a female beauty, her femininity. So sensitive and delicate, fleeting and passionate, light, graceful she envelopes
everything but remains unchanged. a break.
INSPIRED BY BOTTEGA VENETA
Annie Martina Fabbioni
Luxury Accessories Design & Management • Master’s course
Soulution
Soulution is the capsule collection designed for the brand Moreschi. Design, architecture and natural shapes
come together to create a harmony and a refined interpretation of the brand’s DNA. Clean lines and poetic language, simplicity that follows essentiality and creates a new pure code made of details and able to find the perfect
balance. A simplification that leads to richness; a feeling that frees the greatness hidden in details.
in collaboration with
Ayse Merve Ucar
Luxury Accessories Design & Management • Master’s course
Escape
Escape is the curricular project developed by Merve Ucar and is a shoes and accessories capsule collection for the
SS16 season. It is inspired by the ‘On The Road’ theme. The project follows a path starting with postmodernism and
ending with tradition; it aims to design a strong accessory wardrobe for today’s metropolitan-chic men and women.
The Escape collection consists of six shoe models for men and five for women, both supported by functional bags and
iPad cases. Details and shapes are designed according to the demands of the luxury target profiles keeping an eye on
SS16 trends. Each piece was designed to be functional and comfortable at the same time. In this accessories capsule
collection, a natural colour palette was strongly used. High quality leathers in nuances shading from brown to beige
have been combined with laser cut details and tassels. Escape is a SS16 accessories collection for men and women
developed for Moreschi, an Italian brand specialised in luxury items, which blend high quality and wise craftsmanship.
in collaboration with
Ruhi Tamer Cogal
Luxury Accessories Design & Management • Master’s course
Getting lost in the unlimited world of freedom... Borderless seas, unreachable horizons and a lonely
fisherman. Moreschi SS 2016 collection is the representation of unlimited comfort, the chicness of
minimalism and the uniqueness of craftsmanship. The main inspiration comes from the innovative
ZEN structures, the blurred effects of the sea and the handcrafted sailing knots supported by modern details like clean stitches, gradient colours and 3D embossed effects. A relaxed and comfortable
look is the main idea behind the collection. In order to reflect the world of fishermen, many different
kinds of effects and materials were used together. Metal hardware is specially designed in contemporary shapes. The sea inspires the colour palette made of shades of green; black and grey are highly
used and enhanced by gradient effects. It is the reflection of a SALT free soul, a SALT reality, a SALT
masculinity and a SALT tradition re-interpreted with innovation. Moreschi is proud the present ‘SALT’.
in collaboration with
Mariana Camara
Home Luxury Collection Design • Master’s course
HOTEL SUITE
Freshness
IN COLLABORATION WITH MISSONI
Inspired by Missoni’s fluid and colourful patterns and its passion for nature, the concept of the project is the connection between the nature of
the Blue Coast, which is predominantly blue like the sea and the sky, and
the suite of the Missoni hotel. The guest should be able to feel the presence of water in both a casual and elegant way, perfectly in line with the
brand’s spirit. This is luxury simplicity. The design plays with lighting, shapes,
patterns and shades of blue with a touch of gold that adds glamour.
Melisa Garcés Mejía
Home Luxury Collection Design • Master’s course
HOTEL SUITE
living motion
IN COLLABORATION WITH MISSONI
Living motion is a project based on the common characteristics between Missoni and the French Riviera. Nature
as a major source of inspiration was the starting point for
the recreation of a dynamic space based on the balance
between geometric and fluid shapes, to create a concept
of dynamic equilibrium. The architectural changes applied, had the aim to give greater scope to the spaces. The
range of colours is soft, characterised by pastel shades in
contrast with gold. Contemporary materials and finishing
made of resin and polymers were used together with fabrics from the Collection Golden Age Jewel and Poppies by
Missoni Home. The lights were inspired by the sun and
the moonlight, and were combined with modern furniture
and modular designs. Each suite has a variety of colours
inspired by the sunset of the Blue Coast: one is decorated
with warm tones and is called Venus while the other, with
cold colours and is called Mars. Between the two suites
a very dynamic dividing double faced door, recreates
or gives an effect of motion, continuity and reflection.
Pilar Magana
Home Luxury Collection Design • Master’s course
COAST COUTURE
HOTEL SUITE
IN COLLABORATION WITH MISSONI
The Project was the design of interiors for two connected suites on the Blue Coast. The client required a suite where guests could feel both
the atmosphere of the Blue Coast and the philosophy of Missoni Home. The project was named ‘Coast Couture’ and aims to join the two
aspects: as threads design knitwear, textiles design space. The strong relation between Missoni and nature becomes the theme of the suite.
The softness, fluidity and movement of textiles represent the sea in contrast with the stiffness of patterns and rocks typical of the coast.
Zeynep Nural
Fine Jewellery Design • Master’s course
Return
This collection begins with the concept of the actual turning and returning act in life; it is enriched by Damiani’s own brand
expression made of simple luxury and refined elegance. By being inspired by gyroscopes and their natural and mechanical
turns, the collection, which includes necklaces, rings, earrings, bracelets and cufflinks, is aimed to express some of the
deepest feelings of the human race, such as commitment, passion and serenity. Precious gemstones are combined with
ceramics and are enriched with white, yellow and pink gold; the result is characterised by non-traditional but still iconic,
bright and fresh pieces. When creating the collection, Damiani’s worldwide fame and importance happened to be one of
the first starting points. Its heritage, significance, positivism, uniqueness and innovative attitude are kind of merged and
shaped into a new form of language. This language is expressed by the texture designed with the simple but powerful ‘D’
element and by the choice of modern lines. The journey of life, both human and the world’s are the key inspirations of ‘Return’.
IN COLLABORATION WITH
Shrutika Shinde
Fine Jewellery Design • Master’s course
Intersecte-D
“ In n o v a t i o n s h a p p e n a t in te r s e c t i o n s ...” t h i s w a s t h e m o o d c rea te d fo r
h e r co ll e c t i o n d e sig n e d fo r t h e I t a lia n L u x ur y J e w e ll e r y b r a n d Da m ia ni.
A s to r y i s e n c l o s e d in t h e sh a p e of a j e w e l . T h e Da m ia n i D h a s h a d a
r i c h l e g a c y ; t h e i d ea of a co ll e c t i o n to ce l e b r a te t h e b r a n d i d e n t i t y a n d
g i v e i t a n e w f a ce t h ro ug h i t s o w n D - f l o w e r w a s t h e m a in in sp ir a t i o n .
H e r s ub t l y m o d e r n i s t i c a p p ro a c h to t h e b r a n d , s y m b o l of e l e g a n ce
in d e sig n , to ge t h e r w i t h a n in te r p re t a t i o n of t h e D - f l o w e r, g a v e li fe
to a p e r fe c t w o r k of j e w e ll e r y b a s e d o n t h e i d ea of in te r s e c t i o n s .
IN COLLABORATION WITH
Gustavo Martini
Italian Product Design • Master’s course
Ritho
The project was Inspired by the city of Rio de Janeiro, to be produced in Italy by Flaminia and sold
worldwide. The idea was based on the contrast between the urban environment and the natural
landscape. The sink is lifted up by a minimalistic pedestal that gives the idea of a special moment
in which nature is celebrated. It highlights the special instant when men are in contact with pure
water, it is the moment to refresh and purify oneself and to reawaken one’s mind. The name is a
result of the blend of the word Litho, that comes from Ancient Greek and means ‘stone’ and the
word Rito, related to the ritual of being in touch with water.
in collaboration with
Marina Tamie Camicado Yano
Italian Product Design • Master’s course
Mezzopieno
The concept was inspired by Brazilians and their relationship with water. Even though, Brazil has one of the biggest water
reserves in the world, nowadays the big metropolis of the country are suffering from shortage of drinkable water. This concern
is even more serious, when considered on a worldwide scale, thinking about desert areas and their population all over the
world. With that in mind, the project was based on the theory of the half empty or half full cup to illustrate that contrast. While
developing the idea, the thought of incorporating the feeling of fullness into something that in the reality is half empty, has
been the main inspiration and an actual representation of the current situation of water availability in the world. This inspired
the design of the sink, which was conceived with a capacious outer shape and a very shallow internal with a small capability.
in collaboration with
Terence Coton
Italian Product Design • Master’s course
SOPRA
TUTTO
in collaboration with
The washbasin is designed for homes, offices and hotels. It uses modularity to consider different users heights and to allow customization.
It is a highly functional type of design, equipped with rings that allow the user to place objects at different heights. It is also a poetic
item as morning and evening landscape pictures inspired its colours. The pictures are reduced to a line of pixels and extruded all
over the washbasin, to recall the old rotating manufacturing process of ceramics. The icon, which is the deer, is the inhabitant of the
forest and testimony of these ever changing landscapes, colours and emotions. An architect can therefore quickly design a thousand
different bathrooms for a hotel, democratic bathrooms for offices, or even colourful and sculptural ones for homes. The top module
is made of ceramic, and all the tops underneath are either in metal or polycarbonate, while rings are made of both metal and wood.
Francesca Berti
Surface & Textile Design • Master’s course
The Longing
The main objective for the brand Bisazza was to create an outdoor proposal. The word ‘longing’ refers to
the feeling of nostalgia for far-away heavens and the need to recreate them as if they were an illusion. The
concept is represented by shadows on the wall , which create enchanting views of places from our memory or
imagination. The color palette is simple and contains all the range of neutrals; concerning the mosaic, the aim
is to create the illusion of a landscape on the wall, therefore the drawing will be tone on tone, from shades of
brown to sepias, beiges, cool grays and warm greys. The first inspiration came from the basic shapes of trees.
It is a repeatable drawing composed by different shapes and can be personalized at any time. The idea of the
landscape’s shadows of illusion can be reinterpreted in many ways. It can be the memory of a European city,
with a western vegetation, the path of a park in London with its gate, lampposts and trees. As a variation of the
basic drawing, the second inspiration comes from the Balinese landscape and culture. The fascination of an
exotic place with verdant vegetation and the presence of arcane Zen statues.
in collaboration with
Miray Alper
in collaboration with
Surface & Textile Design • Master’s course
Cosmopolitan
Cosmopolitan lights are orchestrated to create endlessly changing patterns, images of meteor showers, clouds of fireflies and other natural
phenomena. The lights are performing conceptual choreographies in space, by interacting with mosaics. Their intensity and speed changes; they shimmer, glow, rise and fall among skyscrapers. For the mosaic proposal, ever changing shapes, blocks and patterns, supported
by a concentric composition of reflective forms with gold tones, were designed. The skyline is represented by the use of neon tones; the
city darkness and the urban landscape are portrayed through black and white reminding the viewer of a city like Las Vegas. The main concept aims to create a natural image and it does it in every space through mosaics. The cities were transformed into a mosaic and designed
with a multi-purpose use so that they can be combined with each other. The client can select the city he prefers (Paris, Milan, London,
New York, Shanghai...): every mosaic panel has a functional use created by colours suggestions and can be used for outdoor and indoor
spaces. All the panels use light to shape and create the space while giving the experience and perception of the natural view of a skyline.
Chandni Pradhan
in collaboration with
Surface & Textile Design • Master’s course
Plumage
There is no doubt that birds are like a window, which mirrors our own human nature. By observing birds’ behaviors and learning the characteristics of their lives, we learn about ourselves and what being both fully human
and fully alive means. No other creature can transcend earth, evoke beauty, inspire dreams, and ground us in
nature, as even the smallest bird does. Join her in understanding the surprising lives of birds and what they
reveal about being a human being.
The unique approach that the School of Design offers is the strong connection it has with Istituto Marangoni School
of Fashion in Milano and the industry context of the leading capital of design. Growing out of fashion, through Interior
Design, Visual Design, Accessories and lifestyle objects, Istituto Marangoni offers a particular proposition and delivery
in the teaching methods and course curricula. The participants are taught by inspirational professional designers who
prepare them to be the leading new professionals of tomorrow, responding to the contemporary and future lifestyles with
exciting proposals in design and production of objects that will become the iconic design pieces of the future. The School
of Design offers numerous educational courses in the area of Interior, Product, Accessories and Visual Design, in order to
meet the multiple needs of the candidates and is divided into two macro-areas called ‘Undergraduate Programmes’ and
‘Postgraduate Programmes’, which in turn are encapsulated in 3 types of courses:
• One Year Courses
• Three Year Courses
• Master’s Courses
Undergraduate programmes
Postgraduate programmes
ONE YEAR COURSES
INTERIOR DESIGN INTENSIVE
ACCESSORIES DESIGN INTENSIVE
MASTER’S COURSES
HOME LUXURY COLLECTION DESIGN
SURFACES & TEXTILE DESIGN
ITALIAN FURNITURE & PRODUCT DESIGN
LUXURY ACCESSORIES DESIGN & MANAGEMENT
FINE JEWELLERY DESIGN
DESIGN MANAGEMENT
THREE YEAR COURSES
INTERIOR DESIGN
INDUSTRIAL PRODUCT & FURNITURE DESIGN
ACCESSORIES DESIGN
VISUAL & MULTIMEDIA DESIGN
Art direction: vanGoGh
Printed in Italy by: Lost Time
Contacts
The School of Design
Via Cerva 24 • 20122 Milano • Italy
t. + 39 (0)2 7631 6680 • f. +39 (0)2 7600 9658
[email protected]
istitutomarangoni.com
marangonischool
@marangonischool
istitutomarangoni
istitutomarangoni
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