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Our Approach to Building a Brand Recent Media Buzz “The Challenges of Building Green Under DCRA’s Watchful Eye” by Michael Kiefer featured on Prince of Petworth – generated 42 consumer responses “DC’s First Carbon Neutral Home Hits the Market” featured on UrbanTurf What does it take to market, brand and sell green buildings in today's real estate market? We think it takes a viral multimedia campaign. The days of static flyers and open houses are over. Selling your green home requires building a brand and educating the community. And what better way than touching a wide audience through online viral marketing, print and TV/video press coverage. Yes, we’ll even tweet about you. Our extensive knowledge base and connectivity amongst the most influential TV, journal and blogosphere reporters enable us to be the primary source for green building news content across the Mid Atlantic region and nationally. We look forward to helping you build your green building brand because WUSA9 News picks up the story and features “Green Developers Face DCRA Challenges” on the 11 o’clock news there’s a great story to be told! Green DC Realty, Inc. | 1425 K ST NW | Suite 350 | Washington | DC | 20005
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